CINXE.COM

<!DOCTYPE html><html class="__variable_bf8200 __variable_323679" data-theme="forbes" lang="en"><head><meta charSet="utf-8"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link crossorigin="anonymous" href="https://fonts.gstatic.com" rel="preconnect"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/profile/_next/static/media/6905431624c34d00-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/profile/_next/static/media/fbdbe464b9e5cc95-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" as="image" href="https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png"/><link rel="stylesheet" href="/profile/_next/static/css/bc7f84774ec5ac47.css" data-precedence="next"/><link rel="preload" href="/profile/_next/static/chunks/webpack-1ac51ef5e93f1b2c.js" as="script" fetchPriority="low"/><script src="/profile/_next/static/chunks/fd9d1056-df2de8d1bd719fc5.js" async=""></script><script src="/profile/_next/static/chunks/7864-e679fe01d4019b56.js" async=""></script><script src="/profile/_next/static/chunks/main-app-f98c4186aa19bb86.js" async=""></script><link href="https://storage.googleapis.com/cco-web-assets/app-icons/forbes/icon.png" rel="icon" type="image/x-icon"/><title>Rekha Thomas | CEO & Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council</title><meta name="description" content="Find articles by Rekha Thomas, CEO & Principal Consultant of Path Forward Marketing LLC in the Marketing & Advertising industry and member of the Forbes Communications Council"/><meta property="og:title" content="Rekha Thomas | CEO & Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council"/><meta property="og:description" content="Find articles by Rekha Thomas, CEO & Principal Consultant of Path Forward Marketing LLC and member of the Forbes Communications Council"/><meta property="og:url" content="https://councils.forbes.com/profile/Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC/a8d3ad84-8c9b-44ff-805d-7b47fd24c635"/><meta property="og:site_name" content="Forbes Communications Council"/><meta property="og:image" content="https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png"/><meta property="og:type" content="profile"/><meta name="twitter:card" content="summary"/><meta name="twitter:title" content="Rekha Thomas | CEO & Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council"/><meta name="twitter:description" content="Find articles by Rekha Thomas, CEO & Principal Consultant of Path Forward Marketing LLC and member of the Forbes Communications Council"/><meta name="twitter:image" content="https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png"/><meta name="twitter:image:alt" content="Rekha Thomas"/><meta name="next-size-adjust"/><link href="https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@48,400,1,0" rel="stylesheet"/><script src="/profile/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js" noModule=""></script></head><body><div class="h-full w-full" id="content-wrapper"><div class="sticky left-0 top-0 z-10 w-full"><header class="flex h-[144px] flex-col items-center justify-center gap-6 bg-theme-header-color px-6 sm:h-[96px] lg:flex-row lg:items-center lg:justify-end"><div class="mx-auto flex w-full max-w-7xl items-center justify-between lg:justify-end"><img alt="Forbes Communications Council" class="h-[27px] sm:h-[42px] lg:absolute lg:left-1/2 lg:top-[24px] lg:-translate-x-1/2" src="https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png"/><div class="flex gap-6"><a href="https://councils.forbes.com/app" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button h-12 px-4 py-3 text-theme-text-color">Log in</a><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden" disabled="">Do I Qualify?</a></div></div><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden">Do I Qualify?</a></header></div><div class="min-h-content"><main class="h-full w-full"><div class="h-[96px] w-full bg-theme-header-color"></div><div class="mb-9 px-4"><div class="mx-auto flex max-w-7xl flex-col gap-x-4 gap-y-6 lg:flex-row"><div class="mx-auto flex h-min min-h-[375px] w-full flex-col items-center bg-grey-light px-6 pb-6 text-center sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="relative -mt-[85px] mb-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:170px;width:170px;min-height:170px;min-width:170px"><img alt="Rekha Thomas's avatar" loading="lazy" width="170" height="170" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=256&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=384&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=384&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex items-center border transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 h-[30px] whitespace-nowrap rounded border-transparent bg-black-light px-[31px] absolute bottom-0 left-1/2 -translate-x-1/2">Member Leader</div></div><h1 class="mb-2">Rekha Thomas</h1><h2 class="typography-body-large-bold mb-1 flex flex-col">CEO & Principal Consultant<span class="typography-body-large">Path Forward Marketing LLC</span></h2><div>Seattle, WA</div><div class="my-4 h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a href="https://www.linkedin.com/in/rekhathomas/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a href="https://www.instagram.com/rekha_thomas" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>Instagram</title><path d="M13.16 0c1.454.003 2.152.011 2.77.03l.433.017.585.025c1.277.058 2.15.261 2.912.558.79.307 1.459.717 2.126 1.384A5.882 5.882 0 0 1 23.37 4.14c.297.763.5 1.635.558 2.912l.03.694.011.324c.02.618.028 1.316.03 2.77l.001.843V13.16a92.817 92.817 0 0 1-.03 2.77l-.017.433-.025.585c-.059 1.277-.261 2.15-.558 2.912a5.882 5.882 0 0 1-1.384 2.126 5.882 5.882 0 0 1-2.126 1.384c-.763.297-1.635.5-2.912.558l-.585.025-.433.016c-.618.02-1.316.028-2.77.03l-.843.001H10.84a92.82 92.82 0 0 1-2.77-.03l-.324-.012a100.21 100.21 0 0 1-.694-.03c-1.277-.059-2.15-.261-2.912-.558a5.882 5.882 0 0 1-2.126-1.384A5.882 5.882 0 0 1 .63 19.86c-.297-.763-.5-1.635-.558-2.912l-.025-.585-.016-.433A92.824 92.824 0 0 1 0 13.16v-2.32c.002-1.454.01-2.152.03-2.77l.011-.324.03-.694C.13 5.775.333 4.902.63 4.14a5.882 5.882 0 0 1 1.384-2.126A5.882 5.882 0 0 1 4.14.63C4.903.333 5.775.13 7.052.072l.694-.03.324-.011C8.688.01 9.386.003 10.84 0Zm-.02 2.163h-2.28c-1.594.002-2.253.011-2.92.036l-.213.008-.576.025c-1.17.054-1.805.249-2.228.413-.56.218-.96.478-1.38.898-.42.42-.68.82-.898 1.38-.164.423-.36 1.058-.413 2.228l-.025.576-.008.212c-.025.668-.034 1.327-.036 2.921v2.28c.002 1.594.011 2.253.036 2.92l.008.213.025.576c.054 1.17.249 1.805.413 2.228.218.56.478.96.898 1.38.42.42.82.68 1.38.898.423.164 1.058.36 2.228.413 1.096.05 1.528.066 3.71.07h2.279c2.181-.004 2.613-.02 3.709-.07 1.17-.053 1.805-.249 2.228-.413.56-.218.96-.478 1.38-.898.42-.42.68-.82.898-1.38.164-.423.36-1.058.413-2.228l.025-.576.008-.212c.025-.668.034-1.327.036-2.921v-2.28c-.002-1.594-.011-2.253-.036-2.92l-.008-.213-.025-.576c-.053-1.17-.249-1.805-.413-2.228a3.718 3.718 0 0 0-.898-1.38c-.42-.42-.82-.68-1.38-.898-.423-.164-1.058-.36-2.228-.413l-.576-.025-.212-.008c-.668-.025-1.327-.034-2.921-.036ZM12 5.76a6.24 6.24 0 1 1 0 12.48 6.24 6.24 0 0 1 0-12.48Zm0 2.19a4.05 4.05 0 1 0 0 8.1 4.05 4.05 0 0 0 0-8.1Zm6.4-3.79a1.44 1.44 0 1 1 0 2.88 1.44 1.44 0 0 1 0-2.88Z" fill-rule="evenodd"></path></svg></a><a href="https://pathforwardmarketing.com" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><span class="material-symbols-outlined !text-black-light">language</span></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since September 2022</h3><h3 class="typography-badge mb-2">Skills</h3><div class="mb-6 flex flex-wrap justify-center gap-2 lg:justify-start"><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light"> Marketing Strategy</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Content Strategy</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Brand Building</div></div><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">Rekha is CEO at Path Forward Marketing LLC, where she provides strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations. Prior to founding her own firm she has 20+ years of marketing leadership, team-building, and operational experience in senior marketing roles at leading enterprise technology brands including Seismic, DocuSign, OneLogin, Adobe, and HP Enterprise. ***Email me at rthomas@pathforwardmarketing.com to learn how I can help you elevate your marketing strategy and drive growth for your organization.</p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Rekha Thomas's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F2566db80-76fe-4740-bde7-a333c8a542e6.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Rekha Thomas</h4><div class="typography-body-small line-clamp-1">CEO & Principal Consultant</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="How Five Key Trends Are Shaping The Next Wave Of B2B Marketing" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de0ce16276405b21748966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/how-five-key-trends-are-shaping-the-next-wave-of-b2b-marketing/">How Five Key Trends Are Shaping The Next Wave Of B2B Marketing</a><p class="typography-datestamp">Nov 22, 2024</p></div><p class="line-clamp-3">Delivering integrated omnichannel experiences is the key to standing out. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/how-five-key-trends-are-shaping-the-next-wave-of-b2b-marketing/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="15 Ways To Solve Marketing's Most Common Holiday Challenges" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/05/15-ways-to-solve-marketings-most-common-holiday-challenges/">15 Ways To Solve Marketing's Most Common Holiday Challenges</a><p class="typography-datestamp">Nov 5, 2024</p></div><p class="line-clamp-3">As one of the busiest times of year for consumers, the holiday season can also be a hectic time for those who market to them. While companies benefit from consumers’ increased shopping habits during this time, they can also struggle to stand out among the multitude of other companies all vying for customer attention. This, among other challenges, means the holidays should be given special consideration when planning your yearly marketing strategy. But how exactly can companies plan to tackle the challenges of the holiday season? Here, 15 members of Forbes Communications Council share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/05/15-ways-to-solve-marketings-most-common-holiday-challenges/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="How To Get Humor Right In Marketing: 14 Experts Weigh In" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/29/how-to-get-humor-right-in-marketing-14-experts-weigh-in/">How To Get Humor Right In Marketing: 14 Experts Weigh In</a><p class="typography-datestamp">Oct 29, 2024</p></div><p class="line-clamp-3">Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly. Humor gone wrong can have the opposite effect, causing you to alienate, offend and even lose your customers. So what can a company do to ensure they get it right? The marketing experts of Forbes Communications Council outline their best advice below.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/29/how-to-get-humor-right-in-marketing-14-experts-weigh-in/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="13 Tips To Keep Evergreen Content Fresh Year After Year" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F670e8446ea749dc0ac12e7d8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/15/13-tips-to-keep-evergreen-content-fresh-year-after-year/">13 Tips To Keep Evergreen Content Fresh Year After Year</a><p class="typography-datestamp">Oct 15, 2024</p></div><p class="line-clamp-3">One of the best tools in a marketer’s tool bag is evergreen content. Because this type of content can be used again and again, year after year, it helps keep marketers from stressing about filling their content calendar, and it also allows them to focus on creating high-quality topical or time-sensitive content more regularly. However, when used too often or for too many years, evergreen content can start to become stale, and your audience may notice you’re recycling content without any relevant value. Thankfully, keeping evergreen content fresh doesn’t need to take up much time. Below, 13 members of Forbes Communications Council each share one effective way to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/15/13-tips-to-keep-evergreen-content-fresh-year-after-year/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="10 Steps For Conducting An Insightful Social Media Sentiment Analysis" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F651ad435797cc9f8b2523c8c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/08/10-steps-for-conducting-an-insightful-social-media-sentiment-analysis/">10 Steps For Conducting An Insightful Social Media Sentiment Analysis</a><p class="typography-datestamp">Oct 8, 2024</p></div><p class="line-clamp-3">Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest product launch? Are they frustrated by your customer service efforts? Knowing these answers and more can help you improve your strategies across the company—but first, you’ll want to start with a social media sentiment analysis. Leveraging user posts, comments or reviews, a social media sentiment analysis will help get you up to speed on how your customers—and the public—feel about you. Here, the marketing and communications leaders of Forbes Communications Council each share one key step in conducting an effective social media sentiment analysis and what you should do with that information once you have it. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/08/10-steps-for-conducting-an-insightful-social-media-sentiment-analysis/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="16 Tips To Make Your Next Virtual Event Effective And Engaging" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F643ff20dd3ee0767791e5605%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/02/16-tips-to-make-your-next-virtual-event-effective-and-engaging/">16 Tips To Make Your Next Virtual Event Effective And Engaging</a><p class="typography-datestamp">Oct 2, 2024</p></div><p class="line-clamp-3">A virtual event can be a unique way to market your product or service—that is, if you can convince people to attend. During the pandemic, virtual events were a popular way to connect and regain a sense of normalcy in an uncertain time. Now, virtual events still have their place as a lower-cost way to reach larger numbers of viewers in a way an in-person event simply can’t. But with so many options available, convincing people to attend can be trickier than it once was. To ensure your next virtual event is enticing, effective and engaging, consider the following advice from the members of Forbes Communications Council. Here, they delve into 16 specific tips for creating a must-attend virtual event.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/02/16-tips-to-make-your-next-virtual-event-effective-and-engaging/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Reasons Why You Should Bring A Consultant On To Your Marketing Team" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F649df26da83a0c234d0b96c9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/26/14-reasons-why-you-should-bring-a-consultant-on-to-your-marketing-team/">14 Reasons Why You Should Bring A Consultant On To Your Marketing Team</a><p class="typography-datestamp">Sep 26, 2024</p></div><p class="line-clamp-3">While hiring the right team can go a long way to ensuring you always have a wealth of creativity on hand, even the best teams can experience a dry spell every once in a while. Whether it’s struggling to solve a problem, lacking industry knowledge or suffering from staff or leadership shortages, there are plenty of reasons why a marketing team may need outside help. According to the marketing and communications leaders of Forbes Communications Council, bringing on a consultant can be a cost-effective, efficient solution to this problem. Read on to discover 14 top reasons why you should seek the help of an experienced marketing professional.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/26/14-reasons-why-you-should-bring-a-consultant-on-to-your-marketing-team/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Keeping Up With The Trends: 20 Strategies For CMOs" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6274290f18cc13e26333ac07%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/18/keeping-up-with-the-trends-20-strategies-for-cmos/">Keeping Up With The Trends: 20 Strategies For CMOs</a><p class="typography-datestamp">Sep 18, 2024</p></div><p class="line-clamp-3">As a CMO, staying on top of industry trends is key to doing your job effectively. In addition to understanding current marketing strategies, keeping up with the latest technology advances and broader business trends allows CMOs to adapt to market changes and make the right decisions accordingly. Below, the members of Forbes Communications Council share some of their tried-and-true approaches for CMOs looking to keep up with industry tools and developments. From subscribing to trusted experts to collaborating with industry peers and stakeholders, here's how you can stay ahead of the curve.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/18/keeping-up-with-the-trends-20-strategies-for-cmos/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Tips To Train Marketing Teams On AI Best Practices And Workflows" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62e04d6c2b0e9637fda0bf5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/10/17-tips-to-train-marketing-teams-on-ai-best-practices-and-workflows/">17 Tips To Train Marketing Teams On AI Best Practices And Workflows</a><p class="typography-datestamp">Sep 10, 2024</p></div><p class="line-clamp-3">As AI continues to transform marketing, department leaders need to invest sufficient time and resources in training their teams on best practices and effective use cases. Hands-on experiences that integrate AI tools into daily workflows, along with clear communication and expectations, can help marketing teams feel confident in embracing new technologies. Below, Forbes Communications Council members share their top tips for training marketing teams to incorporate AI into their workflows. From hosting task-based training sessions to allowing time for experimentation, these approaches can ensure your organization leverages AI to its fullest potential.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/10/17-tips-to-train-marketing-teams-on-ai-best-practices-and-workflows/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Practices To Streamline Marketing Workflows And Processes" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F607df7823f755e487756ee5d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/04/14-practices-to-streamline-marketing-workflows-and-processes/">14 Practices To Streamline Marketing Workflows And Processes</a><p class="typography-datestamp">Sep 4, 2024</p></div><p class="line-clamp-3">Today’s world moves at a rapid pace, and businesses can often struggle to keep up. Changing trends, evolving technologies and different consumer preferences all ensure marketers stay busy with creative work—meaning sometimes administrative tasks take a back seat. However, streamlining workflows and updating processes can help teams work better and more efficiently, leaving more time for more impactful efforts. Here, the marketing and communications experts of Forbes Communications Council share their tried-and-true methods for streamlining marketing processes and workflows, and why they recommend other teams give them a try.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/04/14-practices-to-streamline-marketing-workflows-and-processes/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Bad Practices You May Accidentally Be Using In Your Mobile Marketing" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/26/11-bad-practices-you-may-accidentally-be-using-in-your-mobile-marketing/">11 Bad Practices You May Accidentally Be Using In Your Mobile Marketing</a><p class="typography-datestamp">Aug 26, 2024</p></div><p class="line-clamp-3">Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day. With so much screen time, it’s no surprise that marketers are so interested in optimizing their mobile marketing strategies to boost sales and gain new customers. But in their efforts to attract new customers, many marketers may actually be turning them away. Whether it’s messaging customers too often after a purchase, overusing notifications or simply not adding enough value, these bad practices can turn new and even existing customers off your brand for good. For better customer retention and sales, avoid this list of ineffective practices and mistakes, courtesy of Forbes Communications Council, when building out an improved mobile marketing strategy.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/26/11-bad-practices-you-may-accidentally-be-using-in-your-mobile-marketing/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Predictions About AI, Content Creation And Its Effect On Business" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66bcc172651a3df70897115b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/15/16-predictions-about-ai-content-creation-and-its-effect-on-business/">16 Predictions About AI, Content Creation And Its Effect On Business</a><p class="typography-datestamp">Aug 15, 2024</p></div><p class="line-clamp-3">Generative AI and other AI-powered tools have permeated the workplace in a short time, and they show no signs of slowing down. With new innovations and use cases popping up every day, the world is left wondering what impact AI will have on their jobs and the future of content creation. As experts in the marketing and communications field, the leaders of Forbes Communications Council have first-hand experience with generative AI and its capabilities. Here, they weigh in with their predictions about the future of AI-powered content creation and its effect on businesses and consumers alike.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/15/16-predictions-about-ai-content-creation-and-its-effect-on-business/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Traits Companies Look For When Hiring New Grads For Marketing Roles" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66b38ae976354cf9d6fbcdb2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/07/13-traits-companies-look-for-when-hiring-new-grads-for-marketing-roles/">13 Traits Companies Look For When Hiring New Grads For Marketing Roles</a><p class="typography-datestamp">Aug 7, 2024</p></div><p class="line-clamp-3">Full of exciting new ideas and eager to start their careers, recent graduates make great hires for companies in any industry. Like any job candidate, however, not all recent graduates will be the right fit for every role. This means employers will need to look carefully at their qualifications to determine if they have what it takes to succeed at their company. But this may mean looking beyond a skill set that aligns perfectly with the job description. Here, Forbes Communications Council leaders share the most important qualities they look for in recent grads and why those traits make them excellent marketing hires.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/07/13-traits-companies-look-for-when-hiring-new-grads-for-marketing-roles/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Creating A Social-First Marketing Strategy? 14 Tips To Keep In Mind" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6499d2134e5fcf2fa69b8890%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/01/creating-a-social-first-marketing-strategy-14-tips-to-keep-in-mind/">Creating A Social-First Marketing Strategy? 14 Tips To Keep In Mind</a><p class="typography-datestamp">Aug 1, 2024</p></div><p class="line-clamp-3">Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Especially for the last decade or so, that means meeting them on social media. With over 5 billion users worldwide, social media has become a place where users not only go to connect with friends and family but with brands as well, with a growing number of users even shopping directly from social media platforms. Many brands, therefore, have decided to take a “social-first” strategy to their marketing, creating and planning their content around social media and its users’ behaviors. For those businesses that haven’t yet delved into this strategy, the members of Forbes Communications Council share a few tips to keep in mind.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/01/creating-a-social-first-marketing-strategy-14-tips-to-keep-in-mind/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Ways To Create Personalized, Immersive Digital Marketing Experiences" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F664cc7c6020272323adfc38d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/25/16-ways-to-create-personalized-immersive-digital-marketing-experiences/">16 Ways To Create Personalized, Immersive Digital Marketing Experiences</a><p class="typography-datestamp">Jul 25, 2024</p></div><p class="line-clamp-3">As customers juggle competing demands for their attention, brands are finding creative ways to offer personalized digital marketing experiences that help them stand out in a crowded market. Companies can draw customers into digital platforms through personal touches that address their audience's specific needs, making it easier for customers to browse and shop. Below, members of Forbes Communications Council share strategies for creating digital journeys that resonate with your customers on a personal level. Follow their advice to craft individualized, immersive and personally relevant digital experiences for your target audience.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/25/16-ways-to-create-personalized-immersive-digital-marketing-experiences/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Effective Strategies For Measuring Reputation Risk" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f46743f11eee90eaf97f726%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/18/16-effective-strategies-for-measuring-reputation-risk/">16 Effective Strategies For Measuring Reputation Risk</a><p class="typography-datestamp">Jul 18, 2024</p></div><p class="line-clamp-3">Minimizing your reputation risk is important for maintaining trust and credibility with the public. Organizations that don't fully understand or take action against risk factors may find themselves with tarnished reputations among customers and stakeholders alike. Below, 16 members of Forbes Communications Council share their most effective strategies for measuring this risk, as well as what insights you can glean from these key indicators. From monitoring social media to asking your customers directly, here's how to evaluate and mitigate risks to your company's reputation.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/18/16-effective-strategies-for-measuring-reputation-risk/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Three P’s Of Thought Leadership: A Primer" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F669004ebdc0440b7da0bfb5a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/12/the-three-ps-of-thought-leadership-a-primer/">The Three P’s Of Thought Leadership: A Primer</a><p class="typography-datestamp">Jul 12, 2024</p></div><p class="line-clamp-3">Content marketing and thought leadership have become conflated. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/12/the-three-ps-of-thought-leadership-a-primer/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Ways To Improve Your Chatbots And Boost Conversions" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F605ba379403cbbebb5430522%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/09/11-ways-to-improve-your-chatbots-and-boost-conversions/">11 Ways To Improve Your Chatbots And Boost Conversions</a><p class="typography-datestamp">Jul 9, 2024</p></div><p class="line-clamp-3">One of the most effective ways to leave a positive impression with a customer is through excellent customer service. And while the human element of business-customer relationships is still key in today’s digital age, chatbots and AI-driven customer service also play a major role in enhancing customer satisfaction. By offering quick solutions to problems or answering common questions, chatbots provide speedy service when customers need it most. However, an ineffective or broken chatbot can be just as detrimental as an effective one can be useful. Focusing on monitoring and improving your chatbots can help ensure you are consistently delivering a five-star customer experience. For key tips on specific ways to not only improve your chatbots but also boost conversions, consider the following expert advice provided by the business leaders of Forbes Communications Council.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/09/11-ways-to-improve-your-chatbots-and-boost-conversions/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="10 Ways Companies Can Prepare For The Phasing Out Of Third-Party Cookies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a8383eb4b551c93a6076e6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/01/10-ways-companies-can-prepare-for-the-phasing-out-of-third-party-cookies/">10 Ways Companies Can Prepare For The Phasing Out Of Third-Party Cookies</a><p class="typography-datestamp">Jul 1, 2024</p></div><p class="line-clamp-3">For decades, third-party cookies have allowed companies to target customers with ads based on their browsing history across the internet. But as consumers have become more aware of and concerned about their privacy online, third-party cookies have become a topic of hot debate. With Google’s announcement that third-party cookies will be deprecated and removed by the end of 2024, companies are left to find new ways of targeting customers online in a data-sensitive way. For companies used to relying on third-party cookies, the switch might seem daunting. However, the marketing experts of Forbes Communications Council offer up their best suggestions below for how best to prepare for the phasing out of third-party cookies and what measures their teams are taking to adjust by the end of the year. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/01/10-ways-companies-can-prepare-for-the-phasing-out-of-third-party-cookies/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Ways To Vet An Influencer Before Partnering With Them" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/24/16-ways-to-vet-an-influencer-before-partnering-with-them/">16 Ways To Vet An Influencer Before Partnering With Them</a><p class="typography-datestamp">Jun 24, 2024</p></div><p class="line-clamp-3">Organic engagement and authentic content can take your next marketing campaign to new heights. To make that happen, more and more brands have begun partnering with influencers, utilizing their established relationships and authenticity to engage with a large and loyal following. However, companies must conduct their due diligence to ensure a smart partnership between their brand and the influencer. Below, 16 Forbes Communications Council members explain the best strategies for vetting an influencer to ensure the collaboration is a good fit on both sides. These steps will help you choose a partnership that aligns with your values and avert a potential PR crisis.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/24/16-ways-to-vet-an-influencer-before-partnering-with-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Industry Tips Every Junior Marketer Should Know" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6674408b5c7ce673ed545719%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/25/17-industry-tips-every-junior-marketer-should-know/">17 Industry Tips Every Junior Marketer Should Know</a><p class="typography-datestamp">Jun 20, 2024</p></div><p class="line-clamp-3">As any veteran communications or marketing professional will tell you, embarking on a career in this industry can feel like navigating an endless maze. Reflecting on the journey, many professionals wish they had grasped certain key pieces of advice early on that could have accelerated their growth and effectiveness in their roles. Below, Forbes Communications Council members share insider industry knowledge they wish they'd had when they started their careers, as well as explain how this knowledge can smooth your professional path and amplify the impact of every campaign and strategy you develop.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/25/17-industry-tips-every-junior-marketer-should-know/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6667140e8687729428c0dded%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/10/expanding-globally-13-steps-to-adapt-your-internal-comms-accordingly/">Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly</a><p class="typography-datestamp">Jun 10, 2024</p></div><p class="line-clamp-3">As technology and communication tools advance, businesses are increasingly able to expand their reach across the globe—not only to customers, but to potential employees as well. A global candidate pool means greater access to diverse talent and, therefore, diverse ideas and solutions. However, creating a global team can cause new challenges some business leaders haven’t yet had to overcome. Obstacles like language barriers, time zone differences and cultural nuances all must be considered or solved for if you want your team to succeed. By giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Not sure where to start? Consider these 13 steps courtesy of the Forbes Communications Council experts.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/10/expanding-globally-13-steps-to-adapt-your-internal-comms-accordingly/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Signs You Need To Niche Down Your Mass Marketing Efforts" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f2c57ee942753f609a981a0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/06/11-signs-you-need-to-niche-down-your-mass-marketing-efforts/">11 Signs You Need To Niche Down Your Mass Marketing Efforts</a><p class="typography-datestamp">Jun 6, 2024</p></div><p class="line-clamp-3">Mass marketing can be a great way to build awareness for your product or service and start generating interest in what you have to offer. However, by trying to appeal to everyone, you can sometimes end up appealing to no one, and your efforts may go to waste. Niching down, or taking a more focused approach to your marketing efforts, is one way to ensure this doesn’t happen and that you’re getting your message to the people who need it most. But how can you tell if you’ve hit that critical point where mass marketing is no longer working for you? Below, the marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/06/11-signs-you-need-to-niche-down-your-mass-marketing-efforts/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="18 Reasons To Outsource Your Marketing Efforts" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66589632460427e1cb0d9d19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/30/18-reasons-to-outsource-your-marketing-efforts/">18 Reasons To Outsource Your Marketing Efforts</a><p class="typography-datestamp">May 30, 2024</p></div><p class="line-clamp-3">The decision to outsource marketing efforts versus keeping them in-house is a critical consideration for companies aiming to maximize their growth potential. Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization. Below, 18 Forbes Communications Council members discuss the tangible advantages of entrusting your marketing endeavors to external specialists. From staying on top of trends to leveraging specialized expertise, here's why they believe this approach could be the key to boosting efficiency, scalability and ROI for your company.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/30/18-reasons-to-outsource-your-marketing-efforts/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Hiring Challenges Facing Marketers Today (And How To Overcome Them)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60c8d0eb681b91b95c84402e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/15/13-hiring-challenges-facing-marketers-today-and-how-to-overcome-them/">13 Hiring Challenges Facing Marketers Today (And How To Overcome Them)</a><p class="typography-datestamp">May 15, 2024</p></div><p class="line-clamp-3">Marketing is booming, with a faster than average growth rate for employment over the next decade. But that doesn’t mean it doesn’t have its share of challenges when it comes to hiring. As marketing evolves, and especially with the skyrocketing popularity of artificial intelligence in the workplace, finding the right talent to meet changing needs is an obstacle more and more companies are facing. As marketing and communications leaders themselves, the members of Forbes Communications Council are familiar with the hiring troubles plaguing companies today. Here, they discuss the challenges they’re experiencing while looking for the right talent for their own teams—and weigh in with the solutions that have helped them overcome them.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/15/13-hiring-challenges-facing-marketers-today-and-how-to-overcome-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Customers Cutting Back On Spending? 13 Smart Ways Marketers Can Respond" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66422760f1bd9554736a8058%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/13/customers-cutting-back-on-spending-13-smart-ways-marketers-can-respond/">Customers Cutting Back On Spending? 13 Smart Ways Marketers Can Respond</a><p class="typography-datestamp">May 13, 2024</p></div><p class="line-clamp-3">As prices rise across the market, many consumers are cutting back on spending, hoping to save what money they can in an increasingly expensive world. However, this means dwindling sales for companies, many of which are struggling to stay afloat. This leaves marketers with the difficult task of finding a way to sell their product or service when customers aren’t eager to buy. However, while customers no longer spending can be a challenging obstacle to overcome, it’s not an impossible feat with the right strategy in place. Below, the marketing experts of Forbes Communications Council offer 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/13/customers-cutting-back-on-spending-13-smart-ways-marketers-can-respond/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Steps Marketers Can Take To Genuinely Engage With Gen Z Audiences" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6553a95684f8c07e908f15c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/29/16-steps-marketers-can-take-to-genuinely-engage-with-gen-z-audiences/">16 Steps Marketers Can Take To Genuinely Engage With Gen Z Audiences</a><p class="typography-datestamp">Apr 29, 2024</p></div><p class="line-clamp-3">As the youngest members of Gen Z enter their teenage years and the oldest ones inch slightly closer to their 30s, this digitally native and socially conscious generation has become a dominant and important consumer demographic. By understanding Gen Z's values, preferences and behaviors, marketers can tailor their approaches so their messages resonate on a deeper level. Below, 16 Forbes Communications Council members share recommended strategies for fostering genuine connections with Gen Z. These strategies can help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships with these young consumers.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/29/16-steps-marketers-can-take-to-genuinely-engage-with-gen-z-audiences/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661fe0c3d100dd654bf72d76%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/18/14-content-challenges-b2b-marketers-are-facing-and-how-to-overcome-them/">14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)</a><p class="typography-datestamp">Apr 18, 2024</p></div><p class="line-clamp-3">One truth of good marketing is that you have to tailor your strategy to your audience. While there are some principles and methods that may be effective regardless of whom you target, understanding your audience’s needs and preferences can ensure you’re spending your time and resources in the best way. For B2B marketers, their audience is other businesses. This means tailoring their strategy to what their particular customers need will require a different type of thinking from B2C marketing—especially when it comes to their content strategy. Below, 14 members of Forbes Communications Council discuss some of the challenges B2B marketers are facing when it comes to content marketing today, as well as how they recommend overcoming those obstacles.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/18/14-content-challenges-b2b-marketers-are-facing-and-how-to-overcome-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Expanding To A Global Audience? 10 Tips For Getting It Right" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F661ea2b488a53cd06d83498d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/16/expanding-to-a-global-audience-10-tips-for-getting-it-right/">Expanding To A Global Audience? 10 Tips For Getting It Right</a><p class="typography-datestamp">Apr 16, 2024</p></div><p class="line-clamp-3">As a company expands—growing from a local level, to a national one to a global one—it must reevaluate its processes and procedures each time to ensure it’s still meeting the needs of its customers and marketing effectively. This is especially important when a company expands globally, where culture, geographic borders and differing laws will play a huge role in how a company must adapt its processes. To get it right, business leaders will need to be thoughtful about their strategy and take a proactive approach to ensure a smooth transition. Below, 10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be so key to their success.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/16/expanding-to-a-global-audience-10-tips-for-getting-it-right/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Tips For Leveraging Internal Influencers To Boost Employee Engagement" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F604b88ca916d362662ff7a1f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/04/13-tips-for-leveraging-internal-influencers-to-boost-employee-engagement/">13 Tips For Leveraging Internal Influencers To Boost Employee Engagement</a><p class="typography-datestamp">Apr 4, 2024</p></div><p class="line-clamp-3">When thinking about brand champions, those who will happily recommend and sing the praises of a brand, many companies first turn to their customers. However, this approach neglects some of the best brand advocates a company can have: its employees. Focusing instead, or at least partly, on building up “internal influencers” can not only boost your customer engagement but your employee engagement as well. But what’s the best way to go about creating this sort of internal program? Below, the business leaders of Forbes Communications Council share their top advice, each offering one tip for leveraging your internal brand advocates to build excitement inside and outside of your company.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/04/13-tips-for-leveraging-internal-influencers-to-boost-employee-engagement/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Questions To Ask Your CMO About Integrating AI In Marketing" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6435b467d9420e08b2b0e670%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/25/15-questions-to-ask-your-cmo-about-integrating-ai-in-marketing/">15 Questions To Ask Your CMO About Integrating AI In Marketing</a><p class="typography-datestamp">Mar 25, 2024</p></div><p class="line-clamp-3">With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. This is especially true for marketing—a department that specializes in creating the company’s brand voice and messaging in such a way that will connect with consumers. Would implementing AI compromise that specialty? This is just one of the many questions CEOs should discuss with their company’s chief marketing officer to determine if integrating AI into their marketing efforts is the right move. Below, the marketing experts of Forbes Communications Council explore 15 other questions CEOs should ask their CMOs, and why doing so is crucial to their success.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/25/15-questions-to-ask-your-cmo-about-integrating-ai-in-marketing/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Nine Effective Elements To Include In Your Next Email Marketing Campaign" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65de03a84a654d1dde4ac2a4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/27/nine-effective-elements-to-include-in-your-next-email-marketing-campaign/">Nine Effective Elements To Include In Your Next Email Marketing Campaign</a><p class="typography-datestamp">Feb 27, 2024</p></div><p class="line-clamp-3">Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most popular forms of marketing, email marketing can be highly effective in generating sales and increasing brand engagement. But not every email is created equal. To entice someone to click on your email and then engage, you’ll need to be intentional with its content and design. According to the communications and marketing leaders of Forbes Communications Council, implementing at least one of the following nine elements is a good place to start. Below are some of the most innovative email marketing campaigns these experts have experienced or seen, and why they think the inclusion of these elements was such an effective approach.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/27/nine-effective-elements-to-include-in-your-next-email-marketing-campaign/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6109bc92245c84b24133c8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/21/12-comms-pros-on-branding-vs-positioning-and-why-you-should-master-both/">12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both</a><p class="typography-datestamp">Feb 21, 2024</p></div><p class="line-clamp-3">One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand? How does it make them feel? Why should they choose your brand over others? All of these questions can be answered with your company’s branding and positioning. But what’s the difference between the two, and why is the distinction important? To help define them, 12 members of Forbes Communications Council explain the clear—or sometimes not so clear—difference between the two and why understanding this difference is key to communications professionals mastering both.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/21/12-comms-pros-on-branding-vs-positioning-and-why-you-should-master-both/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/">13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains</a><p class="typography-datestamp">Feb 1, 2024</p></div><p class="line-clamp-3">Bringing any new product or service to the market is risky. A company can never be truly sure how their customer base will react to the new launch, and any mistakes or oversights in the plan can result in a poorly executed campaign and disappointing outcomes. This means care must be taken at every stage of the process to ensure everything goes off without a hitch. To help you transform your company’s go-to-market (GTM) strategy for success, 13 members of Forbes Communications Council discuss the top advice they would recommend to business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Realistic Tips For Setting Your Business Apart From The Competition" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d261b774e091c92665f249%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/29/15-realistic-tips-for-setting-your-business-apart-from-the-competition/">15 Realistic Tips For Setting Your Business Apart From The Competition</a><p class="typography-datestamp">Jan 29, 2024</p></div><p class="line-clamp-3">No matter whether you run an advertising agency or a clothing store, every business needs to find a way to stand out from its competition. Getting customers to choose your business over another is an important part of building a loyal audience, and convincing customers to choose you often comes down to the way you market. Here, 15 marketing experts from Forbes Communications Council offer up their best advice for how to realistically stand out from your competitors in a difficult market. Consider implementing one or all of their tactics to earn your spot as the go-to business in your industry.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/29/15-realistic-tips-for-setting-your-business-apart-from-the-competition/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Ways To Create A Community Around Your Brand" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65a70c65271dbecfaccac36e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/17/19-ways-to-create-a-community-around-your-brand/">19 Ways To Create A Community Around Your Brand</a><p class="typography-datestamp">Jan 17, 2024</p></div><p class="line-clamp-3">Successful organizations don't just sell products or services to consumers; they create vibrant communities around their brands. These communities, created through a bond of shared values and experiences, can become a driving force behind brand loyalty, advocacy and long-term success. Below, Forbes Communications Council members share strategic initiatives and heartfelt approaches organizations use to create spaces where customers, fans and enthusiasts become not just consumers, but active members of a brand community. Read on to learn how you can create a community for your brand.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/17/19-ways-to-create-a-community-around-your-brand/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Three Actionable Ways For Marketing Leaders To Drive Alignment" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1143297123%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/11/three-actionable-ways-for-marketing-leaders-to-drive-alignment/">Three Actionable Ways For Marketing Leaders To Drive Alignment</a><p class="typography-datestamp">Jan 11, 2024</p></div><p class="line-clamp-3">Driving successful company outcomes means marketing must align cross-organizationally with teams outside of marketing. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/11/three-actionable-ways-for-marketing-leaders-to-drive-alignment/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="20 Ways To Create Engaging Internal Newsletters" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6580671a1b668a706fcfbbbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/18/20-ways-to-create-engaging-internal-newsletters/">20 Ways To Create Engaging Internal Newsletters</a><p class="typography-datestamp">Dec 18, 2023</p></div><p class="line-clamp-3">An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments. However, employees are less likely to read long-winded newsletters that include irrelevant, unhelpful content. Below, Forbes Communications Council members share best practices for creating internal newsletters that employees will look forward to reading. By including a curated selection of success stories, employee highlights and company announcements, communications departments can create newsletters that support their organization’s culture and its goals.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/18/20-ways-to-create-engaging-internal-newsletters/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Strategies To Motivate Employees During Times Of Turbulent Change" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60abc90909b2d0d20456ead6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/11/17-strategies-to-motivate-employees-during-times-of-turbulent-change/">17 Strategies To Motivate Employees During Times Of Turbulent Change</a><p class="typography-datestamp">Dec 11, 2023</p></div><p class="line-clamp-3">Many aspects of business are in flux—from mitigating the risks of a potential recession and addressing changing consumer expectations to mastering new skills and technologies to implement—and the constant evolution can leave employees feeling anxious about the future. In these periods, it is vital to keep employees motivated and engaged. Luckily, proactive approaches can transform workplace challenges into opportunities for growth. To help, these 17 Forbes Communications Council members share effective strategies that companies can use to inspire and retain their workforce during periods of significant change.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/11/17-strategies-to-motivate-employees-during-times-of-turbulent-change/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Digital Resources Every CMO Should Follow (And Why)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6571e5c74e38c2d1a2b44e8e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/07/13-digital-resources-every-cmo-should-follow-and-why/">13 Digital Resources Every CMO Should Follow (And Why)</a><p class="typography-datestamp">Dec 7, 2023</p></div><p class="line-clamp-3">Staying informed and inspired is crucial for chief marketing officers (CMOs) looking to lead their teams to success. To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers. Here, Forbes Communications Council members share the marketing podcasts, blogs, newsletters and thought leader social media profiles they think every CMO should keep up with. Here's why they believe these resources are indispensable for CMOs aiming to stay at the forefront of marketing trends, strategies and innovations.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/07/13-digital-resources-every-cmo-should-follow-and-why/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F647df0780fbdf1afcd13b283%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/29/15-common-mistakes-to-avoid-when-using-generative-ai-in-social-media-campaigns/">15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns</a><p class="typography-datestamp">Nov 29, 2023</p></div><p class="line-clamp-3">As businesses increasingly integrate generative AI into their social media strategies, there is a lot of potential for success and innovation. However, using this ever-evolving technology is not without risk. For instance, AI may inadvertently amplify biases in content creation or generate inaccurate information. Understanding and learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives. Below, 15 Forbes Communications Council members share some significant missteps companies make when leveraging generative AI in social media campaigns, along with tips to make your business's content stand out.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/29/15-common-mistakes-to-avoid-when-using-generative-ai-in-social-media-campaigns/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Intranet Features And How To Leverage Them For Companywide Success" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64d1437884b2fe5fcc65f247%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/22/14-intranet-features-and-how-to-leverage-them-for-companywide-success/">14 Intranet Features And How To Leverage Them For Companywide Success</a><p class="typography-datestamp">Nov 22, 2023</p></div><p class="line-clamp-3">A company's intranet serves as the beating heart of internal communication, collaboration and information exchange. Comms professionals and other departments alike often find themselves drawn to specific features within their company's intranet that enhance productivity and connectivity. Below, Forbes Communications Council members share their favorite aspects of their own intranets, uncovering the key functionalities that contribute to a thriving corporate ecosystem. Explore how your company can leverage these features to foster a culture of seamless communication, engagement and efficiency within your organizational framework.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/22/14-intranet-features-and-how-to-leverage-them-for-companywide-success/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F629296762%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/15/10-ways-to-showcase-the-roi-of-internal-communications-to-relevant-stakeholders/">10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders</a><p class="typography-datestamp">Nov 15, 2023</p></div><p class="line-clamp-3">Demonstrating the return on investment of internal communications campaigns is essential for organizations looking to justify their efforts and resources in this critical area. While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support. Here, Forbes Communications Council members explore effective methods for showcasing the ROI of internal communications initiatives, backed by real-life examples that illustrate the power of these strategies in action.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/15/10-ways-to-showcase-the-roi-of-internal-communications-to-relevant-stakeholders/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Agency Leaders Share Industry Buzzwords That Need To Be Retired" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/">19 Agency Leaders Share Industry Buzzwords That Need To Be Retired</a><p class="typography-datestamp">Oct 19, 2023</p></div><p class="line-clamp-3">Industry buzzwords reflect the shifting business landscapes in which they evolve, but sometimes these terms overstay their welcome. Phrases that at first seem like exciting and fresh ways to convey certain ideas and information can start to sound impersonal and outdated once they go viral and are overused within the industry that spawned them. While using buzzwords can help establish credibility when pitching to prospects in certain spaces, communications that rely on buzzwords can also make audiences feel disconnected and less likely to engage with a brand or its content. Here, Forbes Communications Council members share buzzwords from their respective industries that they feel have gone stale and should be retired.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/">14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)</a><p class="typography-datestamp">Oct 13, 2023</p></div><p class="line-clamp-3">The members of a corporate communications team typically possess such a variety of talents and expertise that their capabilities may rival those of external “agencies of record.” For all of their versatility and competencies, however, a comms team will occasionally need assistance to successfully execute on a key project. When these occasions arise, partnering with an outside agency can be an effective solution. Here, 14 members of Forbes Communications Council share different projects that their teams have opted to collaborate with an agency partner on and the reasons why. Check out their insights and results below to learn how certain internal communications projects can be bolstered and elevated with the help of dedicated agency experts.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Comms Pros Share Where Their Brands Post On Social Media (And Why)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/">15 Comms Pros Share Where Their Brands Post On Social Media (And Why)</a><p class="typography-datestamp">Oct 10, 2023</p></div><p class="line-clamp-3">Social media has emerged as a powerful tool for building and nurturing a company’s brand identity. With so many platforms available, though, it’s crucial for businesses to strategically choose where to invest their time and effort. Understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving, always-noisy landscape of social media. Here, 15 Forbes Communication Council members explore key things to consider in determining which social media platforms to focus on and the types of content that resonate most effectively with those audiences.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Thought Leadership Maturity Curve: Growing Your Brand Through Content" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F632dbc560496916bbddd5385%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/03/the-thought-leadership-maturity-curve-growing-your-brand-through-content/">The Thought Leadership Maturity Curve: Growing Your Brand Through Content</a><p class="typography-datestamp">Oct 3, 2023</p></div><p class="line-clamp-3">Consistently producing high-caliber thought leadership content makes your brand a valuable source of information and guidance.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/03/the-thought-leadership-maturity-curve-growing-your-brand-through-content/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Unlock AI's Potential: 18 Creative Strategies for Comms Teams" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F686659856%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/29/unlock-ais-potential-18-creative-strategies-for-comms-teams/">Unlock AI's Potential: 18 Creative Strategies for Comms Teams</a><p class="typography-datestamp">Sep 29, 2023</p></div><p class="line-clamp-3">Artificial intelligence—including generative AI such as ChatGPT—is on every company's radar at this point, and leaders and professionals across teams and specialties are looking into leveraging it to speed up processes and free up time for high-impact projects. With work that's heavily focused on messaging and team and client support, communications professionals in particular have good reason to dig into its possibilities. From sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams. Below, experts from Forbes Communications Council discuss ways they and their teams are applying AI to streamline and support a variety of essential everyday tasks.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/29/unlock-ais-potential-18-creative-strategies-for-comms-teams/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Innovative Ways To Use Interactive SMS To Engage Customers" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6501d078b590d416295e7011%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/13/19-innovative-ways-to-use-interactive-sms-to-engage-customers/">19 Innovative Ways To Use Interactive SMS To Engage Customers</a><p class="typography-datestamp">Sep 13, 2023</p></div><p class="line-clamp-3">Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the humble text message has emerged as a powerful and intimate channel for connecting with audiences. Interactive SMS messages, in particular, provide a direct line to customers that can be leveraged in uniquely engaging ways. To learn how to enhance engagement, build stronger customer relationships and foster brand loyalty via SMS, check out the tips that 19 Forbes Communications Council members share below.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/13/19-innovative-ways-to-use-interactive-sms-to-engage-customers/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="20 Tips For Leveraging Evergreen Content For Your Brand" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64ee6e45af626b906a3b0612%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/31/20-tips-for-leveraging-evergreen-content-for-your-brand/">20 Tips For Leveraging Evergreen Content For Your Brand</a><p class="typography-datestamp">Aug 31, 2023</p></div><p class="line-clamp-3">While creating timely content can help you maintain relevance and boost brand awareness, trends come and go in a flash -- and so, too, can the value of the content. Posting only timely content can result in your company chasing trends to stay in the minds of your audience, or appearing "out of touch" if you miss the boat. Herein lies the value of evergreen content, which remains relevant to your target audience regardless of current trends. For businesses looking to maintain a consistent online presence, evergreen content can provide ongoing value for new and existing customers alike. Not sure how, where or why to use evergreen content? Below, members of Forbes Communications Council share their top tips on how to effectively use this valuable content strategy.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/31/20-tips-for-leveraging-evergreen-content-for-your-brand/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="18 Comms Pros Share Examples Of How Video Can Drive Conversions" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64da5be02713115c51635ebc%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/14/18-comms-pros-share-examples-of-how-video-can-drive-conversions/">18 Comms Pros Share Examples Of How Video Can Drive Conversions</a><p class="typography-datestamp">Aug 14, 2023</p></div><p class="line-clamp-3">Businesses continuously seek innovative ways to drive conversions and elevate their online presence, and video has emerged as a formidable tool for engaging audiences and compelling them to take action. From captivating product demonstrations to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates. Below, Forbes Communications Council members explore some inspiring examples of how companies can leverage videos to drive conversions and propel their growth. Whether you’re an established brand or a budding startup, these real-world examples from specific industries offer valuable insights and practical ideas for incorporating video into your marketing arsenal to achieve outstanding results.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/14/18-comms-pros-share-examples-of-how-video-can-drive-conversions/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64cbd567d53d934436c6f9a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/04/15-tips-to-help-brands-make-the-most-of-a-social-post-that-goes-viral/">15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral</a><p class="typography-datestamp">Aug 4, 2023</p></div><p class="line-clamp-3">If a piece of content posted by a brand’s social media account is shared widely and receives an extraordinary number of likes and comments, the company’s social media management team needs to take immediate steps to make the most of this good fortune. A viral post can quickly boost a brand’s online presence, but figuring out how to amplify the positive attention can be a challenge for marketers. When a branded post goes viral in a positive way, the communications team can help maximize the benefits in a variety of ways. Below, 15 members of Forbes Communications Council share the best next steps for comms teams to take if they hope to leverage a viral post’s level of online engagement to build more momentum and reach more of their company’s target audience.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/04/15-tips-to-help-brands-make-the-most-of-a-social-post-that-goes-viral/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Eight Companies Support Employees During Disability Pride Month" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b93acae8c4b54e80bd34f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/20/eight-inclusive-ways-companies-are-celebrating-disability-pride-month/">How Eight Companies Support Employees During Disability Pride Month</a><p class="typography-datestamp">Jul 20, 2023</p></div><p class="line-clamp-3">July is Disability Pride Month, with July 26, 2023 being the 33rd anniversary of the signing of the Americans with Disabilities Act into law in the United States. This annual celebration to mark the ADA’s passage makes July a great time for business leaders to take action to ensure that everyone in their company feels a sense of belonging and that they are valued team members. Employers can take many different approaches to better engage with employees who have visible and invisible disabilities alike to recognize their achievements and contributions. Below, eight members of Forbes Communications Council discuss the steps their firms are taking to ensure team members who have disabilities feel supported and proud to be part of the company.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/20/eight-inclusive-ways-companies-are-celebrating-disability-pride-month/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Big Errors For Companies To Avoid In Their Social Media Management" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6470d087e848a575009d86b2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/30/19-big-errors-for-companies-to-avoid-in-their-social-media-management/">19 Big Errors For Companies To Avoid In Their Social Media Management</a><p class="typography-datestamp">May 30, 2023</p></div><p class="line-clamp-3">When companies decide it’s time to up their social media game, they have to figure out a way to manage the work that entails. Some businesses lean on their marketing team or interns to handle their social media management; others may ask volunteers from various departments to help, consider hiring a dedicated social media manager to take on the responsibility, or even try to lean on artificial intelligence technology to help manage their social media. While posting branded content on a daily basis might seem like a fairly simple, straightforward function of marketing, there is a lot more involved in successfully developing a strong social media presence that helps a business attract and retain customers. Below, 19 members of Forbes Communications Council share common errors companies often make in managing their social media. Read on to learn what not to do to ensure social media marketing efforts are effective.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/30/19-big-errors-for-companies-to-avoid-in-their-social-media-management/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/">16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators</a><p class="typography-datestamp">May 12, 2023</p></div><p class="line-clamp-3">As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field. Below, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Big Tech Trends In B2B Marketing To Leverage This Year" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F644bec6095ce16a6e10d1575%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/28/13-big-tech-trends-b2b-marketers-are-leveraging-this-year/">13 Big Tech Trends In B2B Marketing To Leverage This Year</a><p class="typography-datestamp">Apr 28, 2023</p></div><p class="line-clamp-3">As always, B2B marketing is rapidly evolving and embracing new technologies, which presents both challenges and opportunities for communications professionals. In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences. Moving further into 2023, emerging trends in martech will continue to be a key focus for B2B businesses looking to maximize their ROI and reach their marketing goals. Below, Forbes Communications Council members highlight the top B2B marketing tech trends comms pros should leverage to create effective and impactful marketing campaigns. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/28/13-big-tech-trends-b2b-marketers-are-leveraging-this-year/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Comms Pros' Pet Peeves When It Comes To Using Jargon" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425be845a969017208ad239%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/15-comms-pros-pet-peeves-when-it-comes-to-using-jargon/">15 Comms Pros' Pet Peeves When It Comes To Using Jargon</a><p class="typography-datestamp">Apr 3, 2023</p></div><p class="line-clamp-3">In professional settings, it’s common to use jargon as a shorthand way of conveying complex ideas and concepts quickly. However, using highly technical language or industry lingo in professional communications can also confuse audiences, resulting in miscommunication. Jargon can hinder effective communication with clients or customers who may not have the level of technical knowledge required to understand the messaging. Below, 15 Forbes Communications Council members explore negative impacts jargon can have in professional communications and provide tips for using language that won’t alienate audiences.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/15-comms-pros-pet-peeves-when-it-comes-to-using-jargon/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Tips For Crafting Attention-Grabbing Headlines" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6425b772918e9cabbff43b0c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/30/14-tips-for-crafting-attention-grabbing-headlines/">14 Tips For Crafting Attention-Grabbing Headlines</a><p class="typography-datestamp">Mar 30, 2023</p></div><p class="line-clamp-3">In today’s fast-paced digital world, a piece of content’s headline is often the only chance you get to grab a reader’s attention. Whether you’re writing a blog post, an email subject line or a social media post, a catchy title is essential to ensuring your content gets noticed. But what makes a headline great? Below, 14 Forbes Communications Council members share some of the best tips for crafting attention-grabbing headlines. From focusing on the “so what” to considering your audience’s perspective, these tips can help you create headlines that capture eyeballs and drive engagement. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/30/14-tips-for-crafting-attention-grabbing-headlines/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Guidelines For Convincing (And Never Generic) Sales Content" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fe301df59cbfeb1e3e59d7%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/28/13-guidelines-for-convincing-and-never-generic-sales-content/">13 Guidelines For Convincing (And Never Generic) Sales Content</a><p class="typography-datestamp">Feb 28, 2023</p></div><p class="line-clamp-3">Many people know all too well what it’s like to receive a bad sales pitch, whether it’s an uninspired email campaign or an obviously scripted call. They’re left feeling unconnected to the brand and certainly not inspired to convert. To resonate with prospects, it’s important to establish an emotional connection. This could look like addressing a pain point or sharing a powerful testimonial. One thing is for sure: Personalization is the name of the game, so you’ll want to do your research. To help, 13 members of Forbes Communications Council share effective strategies for creating engaging content for their sales team. Here’s how to understand the person behind the customer first — and the sale will follow.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/28/13-guidelines-for-convincing-and-never-generic-sales-content/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63fcc81238348c8235c8b542%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/27/best-kept-secrets-of-15-comms-pros-for-drafting-effective-internal-emails/">Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails</a><p class="typography-datestamp">Feb 27, 2023</p></div><p class="line-clamp-3">Writing great internal emails for employees requires a clear purpose and a concise message. Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused. Short paragraphs, a conversational tone and a clear call to action can encourage greater engagement and response rates from your team. As leading experts in their field, the members of Forbes Communications Council understand what it takes to craft a well-written and effective internal email. Below, 15 members offer their best strategies for writing emails employees are likely to read and engage with, ultimately improving communication across the company.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/27/best-kept-secrets-of-15-comms-pros-for-drafting-effective-internal-emails/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Fun Elements To Incorporate Into Personalized Marketing Campaigns" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c8599f72c1706338922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/19/13-fun-elements-to-incorporate-into-personalized-marketing-campaigns/">13 Fun Elements To Incorporate Into Personalized Marketing Campaigns</a><p class="typography-datestamp">Jan 19, 2023</p></div><p class="line-clamp-3">Personalized marketing campaigns can be incredibly effective, especially if there’s an element of fun added into the mix. There are many personal, memorable ways to connect with an audience, from jumping on a viral TikTok dance trend to sending unique gifts tailored to their interests. When aiming to inject “fun” into personalized marketing campaigns, businesses should make sure their ideas still align with their brand values and are relevant to the product or service they sell. Below, Forbes Communications Council members share various fun elements they have incorporated into personalized marketing efforts that worked especially well.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/19/13-fun-elements-to-incorporate-into-personalized-marketing-campaigns/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Smart Steps To Take When Sales Copy Is Not Converting To Improve Results" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b4677a3c205149dfa3187e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/04/15-smart-steps-to-take-when-sales-copy-is-not-converting/">15 Smart Steps To Take When Sales Copy Is Not Converting To Improve Results</a><p class="typography-datestamp">Jan 4, 2023</p></div><p class="line-clamp-3">Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired endpoint of a sale, your sales copy must achieve a number of goals. Without using the right language and focusing on the right aspects, though, you’ll struggle to convert readers with your copy. Below, 16 Forbes Communications Council members share steps you can take when you notice that your sales copy is not quite doing the trick. There may be several factors at play, and learning about different issues that could be hurting your conversion efforts is the best way to make a plan to improve your sales copy and start seeing the results and revenue you need.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/04/15-smart-steps-to-take-when-sales-copy-is-not-converting/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Tactics To Avoid In End-Of-Year Sales Copywriting" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b45aca4cd19a8ba569d65b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/03/14-tactics-to-avoid-when-writing-end-of-year-sales-copy/">14 Tactics To Avoid In End-Of-Year Sales Copywriting</a><p class="typography-datestamp">Jan 3, 2023</p></div><p class="line-clamp-3">The end of the year is a time when people and companies, consumers and brands alike, reflect and look ahead to starting a fresh new year together. While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table. Of course, showing thanks for your buyers’ support isn’t mutually exclusive from reminding them of the valuable solutions you offer. However, when writing sales copy as the holidays wind to a close at the end of the year, it may be better to focus less on conversion and more on connection. Taking the right approach is key to ensuring a warm reception from your target audience, as a single misstep could be one too many if you want your message to stand out amid countless others. Below, members of Forbes Communications Council explore tactics to avoid when writing end-of-year sales copy and why.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/03/14-tactics-to-avoid-when-writing-end-of-year-sales-copy/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Effective Marketing Strategies To Boost Sales In 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63a07e984c97598aa58cea87%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/19/16-effective-marketing-strategies-to-boost-sales-in-2023/?sh=34974f3429d7">16 Effective Marketing Strategies To Boost Sales In 2023</a><p class="typography-datestamp">Dec 19, 2022</p></div><p class="line-clamp-3">The advent of the holiday season brings a unique opportunity for brands to both capture seasonal sales and set up strategies for the year to come. Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be. From timely outreach to pique customers’ interest at the start of the year to new and improved methods that will leverage the realities of the 2023 marketplace, the members of Forbes Communications Council are on top of strategies that can help brands capture and keep their customers’ attention and loyalty. Below, 16 of them share effective marketing strategies that companies can use to boost sales at the beginning of the new year and beyond.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/19/16-effective-marketing-strategies-to-boost-sales-in-2023/?sh=34974f3429d7" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Copywriting Tricks That Are Critical For Driving Sales" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F636531663d4e643c71aa6fad%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/07/11-copywriting-tricks-that-are-critical-for-driving-sales/">11 Copywriting Tricks That Are Critical For Driving Sales</a><p class="typography-datestamp">Nov 7, 2022</p></div><p class="line-clamp-3">To create copy that drives sales, communications professionals must leverage the writing skills they have to speak directly to the audience and leave them feeling like they made the right choice purchasing your product or service. Not using jargon and having a call to action are successful tactics that will reach your audience when creating sales copy. Communications professionals can also display other skills that are beneficial for driving sales. Here, 11 Forbes Communications Council members share those skills that can be put to use.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/07/11-copywriting-tricks-that-are-critical-for-driving-sales/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Ways Omnichannel Marketing Can Help Brands Gain Customer Loyalty" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6356a5a9022e5ca398ce3682%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/25/13-omnichannel-marketing-tactics-that-will-help-brands-gain-customer-loyalty/">13 Ways Omnichannel Marketing Can Help Brands Gain Customer Loyalty</a><p class="typography-datestamp">Oct 25, 2022</p></div><p class="line-clamp-3">Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact. From being consistent with service delivery to keeping your message consistent and clear, omnichannel marketing offers plenty of ways that can help companies gain a loyal audience. There are more ways to gain customer loyalty that can be just as efficient as the other two. Here, 13 Forbes Communications Council members explain how brands can get the devotion that they want from these customers.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/25/13-omnichannel-marketing-tactics-that-will-help-brands-gain-customer-loyalty/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63500f12cd911ce23c8e9c6e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/24/11-tips-to-create-a-more-personalized-marketing-campaign-for-your-target-audience/">11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience</a><p class="typography-datestamp">Oct 24, 2022</p></div><p class="line-clamp-3">When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrating technology into your tech stack to investing in data analytics, making a more personalized campaign can be done in many efficient ways that will cater to the challenges the target audience may face or their personal needs. These methods aren’t the only successful steps marketers can take when aiming for their target audience. Below, 11 Forbes Communications Council members share many other tips to follow to make a more personalized marketing campaign.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/24/11-tips-to-create-a-more-personalized-marketing-campaign-for-your-target-audience/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">Path Forward Marketing LLC</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">Path Forward Marketing LLC is a strategic marketing advisory and consulting services firm that helps B2B SaaS organizations deliver exceptional experiences for their customers. My mission: Use my 20+ years of experience as a marketing leader and operator to guide B2B SaaS companies on strategies, plans, and processes to drive brand and revenue growth. I provide strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations looking to scale. Areas of expertise: strategy & planning, product positioning & messaging, content & campaign strategy, thought leadership, driving brand and revenue growth, building people-first teams, analytics, operationalizing processes for scale, and more. Email: rthomas@pathforwardmarketing.com</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Marketing & Advertising</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Marketing</div><div class="typography-body-small">Consulting</div><div class="typography-body-small">Advice</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">Myself only</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.instagram.com/rekha_thomas" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>Instagram</title><path d="M13.16 0c1.454.003 2.152.011 2.77.03l.433.017.585.025c1.277.058 2.15.261 2.912.558.79.307 1.459.717 2.126 1.384A5.882 5.882 0 0 1 23.37 4.14c.297.763.5 1.635.558 2.912l.03.694.011.324c.02.618.028 1.316.03 2.77l.001.843V13.16a92.817 92.817 0 0 1-.03 2.77l-.017.433-.025.585c-.059 1.277-.261 2.15-.558 2.912a5.882 5.882 0 0 1-1.384 2.126 5.882 5.882 0 0 1-2.126 1.384c-.763.297-1.635.5-2.912.558l-.585.025-.433.016c-.618.02-1.316.028-2.77.03l-.843.001H10.84a92.82 92.82 0 0 1-2.77-.03l-.324-.012a100.21 100.21 0 0 1-.694-.03c-1.277-.059-2.15-.261-2.912-.558a5.882 5.882 0 0 1-2.126-1.384A5.882 5.882 0 0 1 .63 19.86c-.297-.763-.5-1.635-.558-2.912l-.025-.585-.016-.433A92.824 92.824 0 0 1 0 13.16v-2.32c.002-1.454.01-2.152.03-2.77l.011-.324.03-.694C.13 5.775.333 4.902.63 4.14a5.882 5.882 0 0 1 1.384-2.126A5.882 5.882 0 0 1 4.14.63C4.903.333 5.775.13 7.052.072l.694-.03.324-.011C8.688.01 9.386.003 10.84 0Zm-.02 2.163h-2.28c-1.594.002-2.253.011-2.92.036l-.213.008-.576.025c-1.17.054-1.805.249-2.228.413-.56.218-.96.478-1.38.898-.42.42-.68.82-.898 1.38-.164.423-.36 1.058-.413 2.228l-.025.576-.008.212c-.025.668-.034 1.327-.036 2.921v2.28c.002 1.594.011 2.253.036 2.92l.008.213.025.576c.054 1.17.249 1.805.413 2.228.218.56.478.96.898 1.38.42.42.82.68 1.38.898.423.164 1.058.36 2.228.413 1.096.05 1.528.066 3.71.07h2.279c2.181-.004 2.613-.02 3.709-.07 1.17-.053 1.805-.249 2.228-.413.56-.218.96-.478 1.38-.898.42-.42.68-.82.898-1.38.164-.423.36-1.058.413-2.228l.025-.576.008-.212c.025-.668.034-1.327.036-2.921v-2.28c-.002-1.594-.011-2.253-.036-2.92l-.008-.213-.025-.576c-.053-1.17-.249-1.805-.413-2.228a3.718 3.718 0 0 0-.898-1.38c-.42-.42-.82-.68-1.38-.898-.423-.164-1.058-.36-2.228-.413l-.576-.025-.212-.008c-.668-.025-1.327-.034-2.921-.036ZM12 5.76a6.24 6.24 0 1 1 0 12.48 6.24 6.24 0 0 1 0-12.48Zm0 2.19a4.05 4.05 0 1 0 0 8.1 4.05 4.05 0 0 0 0-8.1Zm6.4-3.79a1.44 1.44 0 1 1 0 2.88 1.44 1.44 0 0 1 0-2.88Z" fill-rule="evenodd"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.pathforwardmarketing.com/" target="_blank"><span class="material-symbols-outlined">language</span></a></div></div></div></div><footer class="bg-theme-header-color p-6"><div class="mx-auto flex w-full max-w-7xl flex-col items-center gap-6"><div class="flex justify-between sm:w-full"><img alt="Forbes Communications Council" class="h-[27px] sm:h-[42px]" src="https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png"/><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden">Do I Qualify?</a></div><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden">Do I Qualify?</a><div class="typography-body-small text-center text-theme-text-color">© 2024 Forbes Councils, LLC. All rights reserved. | <a class="typography-body-small text-theme-text-color" target="_blank" href="https://councils.forbes.com/terms">Terms & Conditions</a> and <a class="typography-body-small text-theme-text-color" target="_blank" href="https://councils.forbes.com/privacy-policy">Privacy Policy</a> | <a class="typography-body-small text-theme-text-color" href="/profile/directory/comms">Member Directory</a> | Forbes Communications Council®</div></div></footer></main></div></div><script src="/profile/_next/static/chunks/webpack-1ac51ef5e93f1b2c.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0])</script><script>self.__next_f.push([1,"1:HL[\"/profile/_next/static/media/6905431624c34d00-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/profile/_next/static/media/fbdbe464b9e5cc95-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/profile/_next/static/css/bc7f84774ec5ac47.css\",\"style\"]\n0:\"$L4\"\n"])</script><script>self.__next_f.push([1,"5:I{\"id\":6054,\"chunks\":[\"2272:static/chunks/webpack-1ac51ef5e93f1b2c.js\",\"2971:static/chunks/fd9d1056-df2de8d1bd719fc5.js\",\"7864:static/chunks/7864-e679fe01d4019b56.js\"],\"name\":\"\",\"async\":false}\n7:I{\"id\":1729,\"chunks\":[\"2272:static/chunks/webpack-1ac51ef5e93f1b2c.js\",\"2971:static/chunks/fd9d1056-df2de8d1bd719fc5.js\",\"7864:static/chunks/7864-e679fe01d4019b56.js\"],\"name\":\"\",\"async\":false}\n"])</script><script>self.__next_f.push([1,"4:[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/profile/_next/static/css/bc7f84774ec5ac47.css\",\"precedence\":\"next\"}]],[\"$\",\"$L5\",null,{\"buildId\":\"0DGs3aCCu89YDV3IY8VwT\",\"assetPrefix\":\"/profile\",\"initialCanonicalUrl\":\"/Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC/a8d3ad84-8c9b-44ff-805d-7b47fd24c635\",\"initialTree\":[\"\",{\"children\":[[\"vanity\",\"Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC\",\"d\"],{\"children\":[[\"userId\",\"a8d3ad84-8c9b-44ff-805d-7b47fd24c635\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true],\"initialHead\":[false,\"$L6\"],\"globalErrorComponent\":\"$7\",\"children\":[null,\"$L8\",null]}]]\n"])</script><script>self.__next_f.push([1,"9:I{\"id\":1443,\"chunks\":[\"2272:static/chunks/webpack-1ac51ef5e93f1b2c.js\",\"2971:static/chunks/fd9d1056-df2de8d1bd719fc5.js\",\"7864:static/chunks/7864-e679fe01d4019b56.js\"],\"name\":\"\",\"async\":false}\na:I{\"id\":8639,\"chunks\":[\"2272:static/chunks/webpack-1ac51ef5e93f1b2c.js\",\"2971:static/chunks/fd9d1056-df2de8d1bd719fc5.js\",\"7864:static/chunks/7864-e679fe01d4019b56.js\"],\"name\":\"\",\"async\":false}\nb:I{\"id\":5974,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"9022:static/chunks/9022-4d9cf4353e93daef.js\",\"9863:"])</script><script>self.__next_f.push([1,"static/chunks/9863-42e473fb9fc4c6c1.js\",\"3078:static/chunks/app/[vanity]/[userId]/error-47f853cf5e928e75.js\"],\"name\":\"\",\"async\":false}\ne:I{\"id\":3355,\"chunks\":[\"3185:static/chunks/app/layout-ae53936a604a8617.js\"],\"name\":\"\",\"async\":false}\n"])</script><script>self.__next_f.push([1,"8:[\"$\",\"html\",null,{\"className\":\"__variable_bf8200 __variable_323679\",\"data-theme\":\"forbes\",\"lang\":\"en\",\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"link\",null,{\"href\":\"https://fonts.googleapis.com\",\"rel\":\"preconnect\"}],[\"$\",\"link\",null,{\"crossOrigin\":\"anonymous\",\"href\":\"https://fonts.gstatic.com\",\"rel\":\"preconnect\"}],[\"$\",\"link\",null,{\"href\":\"https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@48,400,1,0\",\"rel\":\"stylesheet\"}],[\"$\",\"link\",null,{\"href\":\"https://storage.googleapis.com/cco-web-assets/app-icons/forbes/icon.png\",\"rel\":\"icon\",\"type\":\"image/x-icon\"}]]}],[\"$\",\"body\",null,{\"children\":[\"$\",\"$L9\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"loading\":\"$undefined\",\"loadingStyles\":\"$undefined\",\"hasLoading\":false,\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[],\"childProp\":{\"current\":[\"$\",\"$L9\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",[\"vanity\",\"Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC\",\"d\"],\"children\"],\"loading\":\"$undefined\",\"loadingStyles\":\"$undefined\",\"hasLoading\":false,\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\",\"childProp\":{\"current\":[\"$\",\"$L9\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",[\"vanity\",\"Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC\",\"d\"],\"children\",[\"userId\",\"a8d3ad84-8c9b-44ff-805d-7b47fd24c635\",\"d\"],\"children\"],\"loading\":\"$undefined\",\"loadingStyles\":\"$undefined\",\"hasLoading\":false,\"error\":\"$b\",\"errorStyles\":[],\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\",\"childProp\":{\"current\":[\"$Lc\",\"$Ld\",null],\"segment\":\"__PAGE__\"},\"styles\":[]}],\"segment\":[\"userId\",\"a8d3ad84-8c9b-44ff-805d-7b47fd24c635\",\"d\"]},\"styles\":[]}],\"segment\":[\"vanity\",\"Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC\",\"d\"]},\"styles\":[]}]}],[\"$\",\"$Le\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"f:I{\"id\":4183,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"\",\"async\":false}\n11:I{\"id\":4398,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"\",\"async\":false}"])</script><script>self.__next_f.push([1,"\n12:I{\"id\":1312,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"Dialog\",\"async\":false}\n13:I{\"id\":1312,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"DialogTr"])</script><script>self.__next_f.push([1,"igger\",\"async\":false}\n14:I{\"id\":1312,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"DialogContent\",\"async\":false}\n15:I{\"id\":1312,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9a"])</script><script>self.__next_f.push([1,"fae056.js\"],\"name\":\"DialogHeader\",\"async\":false}\n16:I{\"id\":1312,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"DialogTitle\",\"async\":false}\n17:I{\"id\":9453,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]"])</script><script>self.__next_f.push([1,"/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"\",\"async\":false}\n18:I{\"id\":5139,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanity]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"\",\"async\":false}\n1a:I{\"id\":4724,\"chunks\":[\"9385:static/chunks/9385-1011a25113fbcbb2.js\",\"1735:static/chunks/1735-58e72348c3100d6b.js\",\"9863:static/chunks/9863-42e473fb9fc4c6c1.js\",\"3334:static/chunks/app/[vanit"])</script><script>self.__next_f.push([1,"y]/[userId]/page-d93e6b2b9afae056.js\"],\"name\":\"\",\"async\":false}\n10:T770,"])</script><script>self.__next_f.push([1,"M13.16 0c1.454.003 2.152.011 2.77.03l.433.017.585.025c1.277.058 2.15.261 2.912.558.79.307 1.459.717 2.126 1.384A5.882 5.882 0 0 1 23.37 4.14c.297.763.5 1.635.558 2.912l.03.694.011.324c.02.618.028 1.316.03 2.77l.001.843V13.16a92.817 92.817 0 0 1-.03 2.77l-.017.433-.025.585c-.059 1.277-.261 2.15-.558 2.912a5.882 5.882 0 0 1-1.384 2.126 5.882 5.882 0 0 1-2.126 1.384c-.763.297-1.635.5-2.912.558l-.585.025-.433.016c-.618.02-1.316.028-2.77.03l-.843.001H10.84a92.82 92.82 0 0 1-2.77-.03l-.324-.012a100.21 100.21 0 0 1-.694-.03c-1.277-.059-2.15-.261-2.912-.558a5.882 5.882 0 0 1-2.126-1.384A5.882 5.882 0 0 1 .63 19.86c-.297-.763-.5-1.635-.558-2.912l-.025-.585-.016-.433A92.824 92.824 0 0 1 0 13.16v-2.32c.002-1.454.01-2.152.03-2.77l.011-.324.03-.694C.13 5.775.333 4.902.63 4.14a5.882 5.882 0 0 1 1.384-2.126A5.882 5.882 0 0 1 4.14.63C4.903.333 5.775.13 7.052.072l.694-.03.324-.011C8.688.01 9.386.003 10.84 0Zm-.02 2.163h-2.28c-1.594.002-2.253.011-2.92.036l-.213.008-.576.025c-1.17.054-1.805.249-2.228.413-.56.218-.96.478-1.38.898-.42.42-.68.82-.898 1.38-.164.423-.36 1.058-.413 2.228l-.025.576-.008.212c-.025.668-.034 1.327-.036 2.921v2.28c.002 1.594.011 2.253.036 2.92l.008.213.025.576c.054 1.17.249 1.805.413 2.228.218.56.478.96.898 1.38.42.42.82.68 1.38.898.423.164 1.058.36 2.228.413 1.096.05 1.528.066 3.71.07h2.279c2.181-.004 2.613-.02 3.709-.07 1.17-.053 1.805-.249 2.228-.413.56-.218.96-.478 1.38-.898.42-.42.68-.82.898-1.38.164-.423.36-1.058.413-2.228l.025-.576.008-.212c.025-.668.034-1.327.036-2.921v-2.28c-.002-1.594-.011-2.253-.036-2.92l-.008-.213-.025-.576c-.053-1.17-.249-1.805-.413-2.228a3.718 3.718 0 0 0-.898-1.38c-.42-.42-.82-.68-1.38-.898-.423-.164-1.058-.36-2.228-.413l-.576-.025-.212-.008c-.668-.025-1.327-.034-2.921-.036ZM12 5.76a6.24 6.24 0 1 1 0 12.48 6.24 6.24 0 0 1 0-12.48Zm0 2.19a4.05 4.05 0 1 0 0 8.1 4.05 4.05 0 0 0 0-8.1Zm6.4-3.79a1.44 1.44 0 1 1 0 2.88 1.44 1.44 0 0 1 0-2.88Z"])</script><script>self.__next_f.push([1,"19:T770,"])</script><script>self.__next_f.push([1,"M13.16 0c1.454.003 2.152.011 2.77.03l.433.017.585.025c1.277.058 2.15.261 2.912.558.79.307 1.459.717 2.126 1.384A5.882 5.882 0 0 1 23.37 4.14c.297.763.5 1.635.558 2.912l.03.694.011.324c.02.618.028 1.316.03 2.77l.001.843V13.16a92.817 92.817 0 0 1-.03 2.77l-.017.433-.025.585c-.059 1.277-.261 2.15-.558 2.912a5.882 5.882 0 0 1-1.384 2.126 5.882 5.882 0 0 1-2.126 1.384c-.763.297-1.635.5-2.912.558l-.585.025-.433.016c-.618.02-1.316.028-2.77.03l-.843.001H10.84a92.82 92.82 0 0 1-2.77-.03l-.324-.012a100.21 100.21 0 0 1-.694-.03c-1.277-.059-2.15-.261-2.912-.558a5.882 5.882 0 0 1-2.126-1.384A5.882 5.882 0 0 1 .63 19.86c-.297-.763-.5-1.635-.558-2.912l-.025-.585-.016-.433A92.824 92.824 0 0 1 0 13.16v-2.32c.002-1.454.01-2.152.03-2.77l.011-.324.03-.694C.13 5.775.333 4.902.63 4.14a5.882 5.882 0 0 1 1.384-2.126A5.882 5.882 0 0 1 4.14.63C4.903.333 5.775.13 7.052.072l.694-.03.324-.011C8.688.01 9.386.003 10.84 0Zm-.02 2.163h-2.28c-1.594.002-2.253.011-2.92.036l-.213.008-.576.025c-1.17.054-1.805.249-2.228.413-.56.218-.96.478-1.38.898-.42.42-.68.82-.898 1.38-.164.423-.36 1.058-.413 2.228l-.025.576-.008.212c-.025.668-.034 1.327-.036 2.921v2.28c.002 1.594.011 2.253.036 2.92l.008.213.025.576c.054 1.17.249 1.805.413 2.228.218.56.478.96.898 1.38.42.42.82.68 1.38.898.423.164 1.058.36 2.228.413 1.096.05 1.528.066 3.71.07h2.279c2.181-.004 2.613-.02 3.709-.07 1.17-.053 1.805-.249 2.228-.413.56-.218.96-.478 1.38-.898.42-.42.68-.82.898-1.38.164-.423.36-1.058.413-2.228l.025-.576.008-.212c.025-.668.034-1.327.036-2.921v-2.28c-.002-1.594-.011-2.253-.036-2.92l-.008-.213-.025-.576c-.053-1.17-.249-1.805-.413-2.228a3.718 3.718 0 0 0-.898-1.38c-.42-.42-.82-.68-1.38-.898-.423-.164-1.058-.36-2.228-.413l-.576-.025-.212-.008c-.668-.025-1.327-.034-2.921-.036ZM12 5.76a6.24 6.24 0 1 1 0 12.48 6.24 6.24 0 0 1 0-12.48Zm0 2.19a4.05 4.05 0 1 0 0 8.1 4.05 4.05 0 0 0 0-8.1Zm6.4-3.79a1.44 1.44 0 1 1 0 2.88 1.44 1.44 0 0 1 0-2.88Z"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"div\",null,{\"className\":\"h-full w-full\",\"id\":\"content-wrapper\",\"children\":[[\"$\",\"div\",null,{\"className\":\"sticky left-0 top-0 z-10 w-full\",\"children\":[\"$\",\"header\",null,{\"className\":\"flex h-[144px] flex-col items-center justify-center gap-6 bg-theme-header-color px-6 sm:h-[96px] lg:flex-row lg:items-center lg:justify-end\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mx-auto flex w-full max-w-7xl items-center justify-between lg:justify-end\",\"children\":[[\"$\",\"img\",null,{\"alt\":\"Forbes Communications Council\",\"className\":\"h-[27px] sm:h-[42px] lg:absolute lg:left-1/2 lg:top-[24px] lg:-translate-x-1/2\",\"src\":\"https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png\"}],[\"$\",\"div\",null,{\"className\":\"flex gap-6\",\"children\":[[\"$\",\"a\",null,{\"href\":\"https://councils.forbes.com/app\",\"target\":\"_blank\",\"children\":\"Log in\",\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button h-12 px-4 py-3 text-theme-text-color\"}],[\"$\",\"a\",null,{\"href\":\"https://councils.forbes.com/qualify\",\"target\":\"_blank\",\"children\":\"Do I Qualify?\",\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden\",\"disabled\":true}]]}]]}],[\"$\",\"a\",null,{\"href\":\"https://councils.forbes.com/qualify\",\"target\":\"_blank\",\"children\":\"Do I Qualify?\",\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden\"}]]}]}],[\"$\",\"div\",null,{\"className\":\"min-h-content\",\"children\":[\"$\",\"main\",null,{\"className\":\"h-full w-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"h-[96px] w-full bg-theme-header-color\"}],[\"$\",\"div\",null,{\"className\":\"mb-9 px-4\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto flex max-w-7xl flex-col gap-x-4 gap-y-6 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mx-auto flex h-min min-h-[375px] w-full flex-col items-center bg-grey-light px-6 pb-6 text-center sm:w-10/12 md:w-8/12 lg:w-5/12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative -mt-[85px] mb-4\",\"children\":[[\"$\",\"$Lf\",null,{\"alt\":\"Rekha Thomas's avatar\",\"height\":170,\"src\":\"https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png\",\"width\":170}],[\"$\",\"div\",null,{\"className\":\"typography-body-small-semibold-contrast focus:ring-ring inline-flex items-center border transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 h-[30px] whitespace-nowrap rounded border-transparent bg-black-light px-[31px] absolute bottom-0 left-1/2 -translate-x-1/2\",\"children\":\"Member Leader\"}]]}],[\"$\",\"h1\",null,{\"className\":\"mb-2\",\"children\":\"Rekha Thomas\"}],[\"$\",\"h2\",null,{\"className\":\"typography-body-large-bold mb-1 flex flex-col\",\"children\":[\"CEO \u0026 Principal Consultant\",[\"$\",\"span\",null,{\"className\":\"typography-body-large\",\"children\":\"Path Forward Marketing LLC\"}]]}],[\"$\",\"div\",null,{\"children\":\"Seattle, WA\"}],[[\"$\",\"div\",null,{\"className\":\"my-4 h-px w-[141px] bg-black-light\"}],[\"$\",\"div\",null,{\"className\":\"flex gap-1\",\"children\":[[\"$\",\"a\",null,{\"href\":\"https://www.linkedin.com/in/rekhathomas/\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"height\":24,\"width\":24,\"xmlns\":\"http://www.w3.org/2000/svg\",\"children\":[[\"$\",\"title\",null,{\"children\":\"LinkedIn\"}],[\"$\",\"path\",null,{\"d\":\"M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z\",\"fillRule\":\"nonzero\"}]]}],\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full\"}],\"\",\"\",[\"$\",\"a\",null,{\"href\":\"https://www.instagram.com/rekha_thomas\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"height\":24,\"width\":24,\"xmlns\":\"http://www.w3.org/2000/svg\",\"children\":[[\"$\",\"title\",null,{\"children\":\"Instagram\"}],[\"$\",\"path\",null,{\"d\":\"$10\",\"fillRule\":\"evenodd\"}]]}],\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full\"}],[\"$\",\"a\",null,{\"href\":\"https://pathforwardmarketing.com\",\"target\":\"_blank\",\"children\":[\"$\",\"span\",null,{\"className\":\"material-symbols-outlined !text-black-light\",\"children\":\"language\"}],\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full\"}]]}]]]}],[\"$\",\"div\",null,{\"className\":\"w-full text-center lg:w-7/12 lg:pt-6 lg:text-left\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"typography-badge mb-6\",\"children\":[\"Member Since \",\"September 2022\"]}],[[\"$\",\"h3\",null,{\"className\":\"typography-badge mb-2\",\"children\":\"Skills\"}],[\"$\",\"div\",null,{\"className\":\"mb-6 flex flex-wrap justify-center gap-2 lg:justify-start\",\"children\":[[\"$\",\"div\",null,{\"className\":\"typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light\",\"children\":\" Marketing Strategy\"}],[\"$\",\"div\",null,{\"className\":\"typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light\",\"children\":\"Content Strategy\"}],[\"$\",\"div\",null,{\"className\":\"typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light\",\"children\":\"Brand Building\"}]]}]],[[\"$\",\"h3\",null,{\"className\":\"typography-badge mb-2\",\"children\":\"About\"}],[\"$\",\"$L11\",null,{\"expandTrigger\":[\"$\",\"$L12\",null,{\"children\":[[\"$\",\"$L13\",null,{\"asChild\":true,\"children\":[\"$\",\"button\",null,{\"className\":\"ring-offset-background focus-visible:ring-ring justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 flex items-center gap-1\",\"children\":[\"See More\",[\"$\",\"span\",null,{\"className\":\"material-symbols-outlined !text-[16px]\",\"children\":\"expand_more\"}]]}]}],[\"$\",\"$L14\",null,{\"children\":[[\"$\",\"$L15\",null,{\"children\":[\"$\",\"$L16\",null,{\"children\":\"About\"}]}],[\"$\",\"div\",null,{\"className\":\"px-6 py-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"typography-body-large-bold pb-4\",\"children\":\"Rekha Thomas\"}],[\"$\",\"p\",null,{\"className\":\"whitespace-pre-wrap\",\"children\":\"Rekha is CEO at Path Forward Marketing LLC, where she provides strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations. Prior to founding her own firm she has 20+ years of marketing leadership, team-building, and operational experience in senior marketing roles at leading enterprise technology brands including Seismic, DocuSign, OneLogin, Adobe, and HP Enterprise. ***Email me at rthomas@pathforwardmarketing.com to learn how I can help you elevate your marketing strategy and drive growth for your organization.\"}]]}]]}]]}],\"children\":[\"$\",\"p\",null,{\"className\":\"typography-body-small whitespace-pre-wrap text-left\",\"children\":\"Rekha is CEO at Path Forward Marketing LLC, where she provides strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations. Prior to founding her own firm she has 20+ years of marketing leadership, team-building, and operational experience in senior marketing roles at leading enterprise technology brands including Seismic, DocuSign, OneLogin, Adobe, and HP Enterprise. ***Email me at rthomas@pathforwardmarketing.com to learn how I can help you elevate your marketing strategy and drive growth for your organization.\"}]}]]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"sticky top-[236px] z-10 sm:top-[188px]\",\"children\":[[\"$\",\"$L17\",null,{\"avatar\":\"https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png\",\"jobTitle\":\"CEO \u0026 Principal Consultant\",\"name\":\"Rekha Thomas\"}],[\"$\",\"div\",null,{\"className\":\"flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white\",\"children\":[[\"$\",\"a\",null,{\"className\":\"flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]\",\"href\":\"#published-content\",\"children\":\"Published content\"}],[\"$\",\"a\",null,{\"className\":\"flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]\",\"href\":\"#company-details\",\"children\":\"Company details\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"bg-grey-light px-4 py-6\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto max-w-7xl\",\"children\":[[\"$\",\"div\",null,{\"className\":\"ghost-jump-link\",\"id\":\"published-content\"}],[\"$\",\"h2\",null,{\"className\":\"typography-h3 mb-6\",\"children\":\"Published content\"}],[\"$\",\"$L18\",null,{\"publishedContent\":[{\"id\":\"article:aed6a59a-829d-4764-97be-279e0af2daa7\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65de0ce16276405b21748966/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How Five Key Trends Are Shaping The Next Wave Of B2B Marketing\",\"date\":\"2024-11-22T12:00:00.000Z\",\"excerpt\":\"Delivering integrated omnichannel experiences is the key to standing out. \",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/how-five-key-trends-are-shaping-the-next-wave-of-b2b-marketing/\"},{\"id\":\"roundup:08a9d479-5b1d-4305-9267-626851b22599\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/67295cd03a950e4ff22cffe2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Ways To Solve Marketing's Most Common Holiday Challenges\",\"date\":\"2024-11-05T17:00:00.000Z\",\"excerpt\":\"As one of the busiest times of year for consumers, the holiday season can also be a hectic time for those who market to them. While companies benefit from consumers’ increased shopping habits during this time, they can also struggle to stand out among the multitude of other companies all vying for customer attention. This, among other challenges, means the holidays should be given special consideration when planning your yearly marketing strategy.\\nBut how exactly can companies plan to tackle the challenges of the holiday season? Here, 15 members of Forbes Communications Council share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/05/15-ways-to-solve-marketings-most-common-holiday-challenges/\"},{\"id\":\"roundup:0cf1c38e-4dd9-47b7-96c7-d46d3b0497af\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6720f46301e7b57804327905/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Get Humor Right In Marketing: 14 Experts Weigh In\",\"date\":\"2024-10-29T18:00:00.000Z\",\"excerpt\":\"Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly.\\nHumor gone wrong can have the opposite effect, causing you to alienate, offend and even lose your customers. So what can a company do to ensure they get it right? The marketing experts of Forbes Communications Council outline their best advice below.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/29/how-to-get-humor-right-in-marketing-14-experts-weigh-in/\"},{\"id\":\"roundup:a93d5365-10d3-41c8-98d7-d896d404191f\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/670e8446ea749dc0ac12e7d8/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Tips To Keep Evergreen Content Fresh Year After Year\",\"date\":\"2024-10-15T16:00:00.000Z\",\"excerpt\":\"One of the best tools in a marketer’s tool bag is evergreen content. Because this type of content can be used again and again, year after year, it helps keep marketers from stressing about filling their content calendar, and it also allows them to focus on creating high-quality topical or time-sensitive content more regularly. \\nHowever, when used too often or for too many years, evergreen content can start to become stale, and your audience may notice you’re recycling content without any relevant value. Thankfully, keeping evergreen content fresh doesn’t need to take up much time. Below, 13 members of Forbes Communications Council each share one effective way to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/15/13-tips-to-keep-evergreen-content-fresh-year-after-year/\"},{\"id\":\"roundup:7df53daf-857c-4814-8414-d8bfab979fdc\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/651ad435797cc9f8b2523c8c/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"10 Steps For Conducting An Insightful Social Media Sentiment Analysis\",\"date\":\"2024-10-08T16:00:00.000Z\",\"excerpt\":\"Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest product launch? Are they frustrated by your customer service efforts? Knowing these answers and more can help you improve your strategies across the company—but first, you’ll want to start with a social media sentiment analysis.\\nLeveraging user posts, comments or reviews, a social media sentiment analysis will help get you up to speed on how your customers—and the public—feel about you. Here, the marketing and communications leaders of Forbes Communications Council each share one key step in conducting an effective social media sentiment analysis and what you should do with that information once you have it. \",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/08/10-steps-for-conducting-an-insightful-social-media-sentiment-analysis/\"},{\"id\":\"roundup:6e5502ca-1177-4dab-a465-49b37bb0985d\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/643ff20dd3ee0767791e5605/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Tips To Make Your Next Virtual Event Effective And Engaging\",\"date\":\"2024-10-02T16:00:00.000Z\",\"excerpt\":\"A virtual event can be a unique way to market your product or service—that is, if you can convince people to attend. During the pandemic, virtual events were a popular way to connect and regain a sense of normalcy in an uncertain time. Now, virtual events still have their place as a lower-cost way to reach larger numbers of viewers in a way an in-person event simply can’t. But with so many options available, convincing people to attend can be trickier than it once was. \\nTo ensure your next virtual event is enticing, effective and engaging, consider the following advice from the members of Forbes Communications Council. Here, they delve into 16 specific tips for creating a must-attend virtual event.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/02/16-tips-to-make-your-next-virtual-event-effective-and-engaging/\"},{\"id\":\"roundup:f2399e5e-56df-41b9-abfd-a55ba0d31ab9\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/649df26da83a0c234d0b96c9/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Reasons Why You Should Bring A Consultant On To Your Marketing Team\",\"date\":\"2024-09-26T16:00:00.000Z\",\"excerpt\":\"While hiring the right team can go a long way to ensuring you always have a wealth of creativity on hand, even the best teams can experience a dry spell every once in a while. Whether it’s struggling to solve a problem, lacking industry knowledge or suffering from staff or leadership shortages, there are plenty of reasons why a marketing team may need outside help.\\nAccording to the marketing and communications leaders of Forbes Communications Council, bringing on a consultant can be a cost-effective, efficient solution to this problem. Read on to discover 14 top reasons why you should seek the help of an experienced marketing professional.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/26/14-reasons-why-you-should-bring-a-consultant-on-to-your-marketing-team/\"},{\"id\":\"roundup:ffa4df48-6c4f-44a3-bef3-59b1fa66000d\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6274290f18cc13e26333ac07/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Keeping Up With The Trends: 20 Strategies For CMOs\",\"date\":\"2024-09-18T16:00:00.000Z\",\"excerpt\":\"As a CMO, staying on top of industry trends is key to doing your job effectively. In addition to understanding current marketing strategies, keeping up with the latest technology advances and broader business trends allows CMOs to adapt to market changes and make the right decisions accordingly.\\nBelow, the members of Forbes Communications Council share some of their tried-and-true approaches for CMOs looking to keep up with industry tools and developments. From subscribing to trusted experts to collaborating with industry peers and stakeholders, here's how you can stay ahead of the curve.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/18/keeping-up-with-the-trends-20-strategies-for-cmos/\"},{\"id\":\"roundup:2160aa51-7948-4310-84be-31720fad9675\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62e04d6c2b0e9637fda0bf5d/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Tips To Train Marketing Teams On AI Best Practices And Workflows\",\"date\":\"2024-09-10T16:00:00.000Z\",\"excerpt\":\"As AI continues to transform marketing, department leaders need to invest sufficient time and resources in training their teams on best practices and effective use cases. Hands-on experiences that integrate AI tools into daily workflows, along with clear communication and expectations, can help marketing teams feel confident in embracing new technologies.\\nBelow, Forbes Communications Council members share their top tips for training marketing teams to incorporate AI into their workflows. From hosting task-based training sessions to allowing time for experimentation, these approaches can ensure your organization leverages AI to its fullest potential.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/10/17-tips-to-train-marketing-teams-on-ai-best-practices-and-workflows/\"},{\"id\":\"roundup:a2d24506-a9b2-4338-a7a3-15ee2986fe27\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/607df7823f755e487756ee5d/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Practices To Streamline Marketing Workflows And Processes\",\"date\":\"2024-09-04T16:00:00.000Z\",\"excerpt\":\"Today’s world moves at a rapid pace, and businesses can often struggle to keep up. Changing trends, evolving technologies and different consumer preferences all ensure marketers stay busy with creative work—meaning sometimes administrative tasks take a back seat. However, streamlining workflows and updating processes can help teams work better and more efficiently, leaving more time for more impactful efforts.\\nHere, the marketing and communications experts of Forbes Communications Council share their tried-and-true methods for streamlining marketing processes and workflows, and why they recommend other teams give them a try.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/04/14-practices-to-streamline-marketing-workflows-and-processes/\"},{\"id\":\"roundup:f0e41279-e2b0-4ba7-b237-5a02ec9af541\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63dd0df806501fd6503fe0f3/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Bad Practices You May Accidentally Be Using In Your Mobile Marketing\",\"date\":\"2024-08-26T16:00:00.000Z\",\"excerpt\":\"Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day. With so much screen time, it’s no surprise that marketers are so interested in optimizing their mobile marketing strategies to boost sales and gain new customers. But in their efforts to attract new customers, many marketers may actually be turning them away.\\nWhether it’s messaging customers too often after a purchase, overusing notifications or simply not adding enough value, these bad practices can turn new and even existing customers off your brand for good. For better customer retention and sales, avoid this list of ineffective practices and mistakes, courtesy of Forbes Communications Council, when building out an improved mobile marketing strategy.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/26/11-bad-practices-you-may-accidentally-be-using-in-your-mobile-marketing/\"},{\"id\":\"roundup:c9660948-5d6b-4e57-af13-47bad4ad3600\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/66bcc172651a3df70897115b/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Predictions About AI, Content Creation And Its Effect On Business\",\"date\":\"2024-08-15T16:00:00.000Z\",\"excerpt\":\"Generative AI and other AI-powered tools have permeated the workplace in a short time, and they show no signs of slowing down. With new innovations and use cases popping up every day, the world is left wondering what impact AI will have on their jobs and the future of content creation.\\nAs experts in the marketing and communications field, the leaders of Forbes Communications Council have first-hand experience with generative AI and its capabilities. Here, they weigh in with their predictions about the future of AI-powered content creation and its effect on businesses and consumers alike.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/15/16-predictions-about-ai-content-creation-and-its-effect-on-business/\"},{\"id\":\"roundup:e8885414-e598-4ad0-b664-a5cfa3409946\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/66b38ae976354cf9d6fbcdb2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Traits Companies Look For When Hiring New Grads For Marketing Roles\",\"date\":\"2024-08-07T16:00:00.000Z\",\"excerpt\":\"Full of exciting new ideas and eager to start their careers, recent graduates make great hires for companies in any industry. Like any job candidate, however, not all recent graduates will be the right fit for every role. This means employers will need to look carefully at their qualifications to determine if they have what it takes to succeed at their company. \\nBut this may mean looking beyond a skill set that aligns perfectly with the job description. Here, Forbes Communications Council leaders share the most important qualities they look for in recent grads and why those traits make them excellent marketing hires.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/07/13-traits-companies-look-for-when-hiring-new-grads-for-marketing-roles/\"},{\"id\":\"roundup:9d5401ac-dbc2-4be1-ab98-8ae29ff38e1a\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6499d2134e5fcf2fa69b8890/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Creating A Social-First Marketing Strategy? 14 Tips To Keep In Mind\",\"date\":\"2024-08-01T16:00:00.000Z\",\"excerpt\":\"Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Especially for the last decade or so, that means meeting them on social media. With over 5 billion users worldwide, social media has become a place where users not only go to connect with friends and family but with brands as well, with a growing number of users even shopping directly from social media platforms.\\nMany brands, therefore, have decided to take a “social-first” strategy to their marketing, creating and planning their content around social media and its users’ behaviors. For those businesses that haven’t yet delved into this strategy, the members of Forbes Communications Council share a few tips to keep in mind.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/01/creating-a-social-first-marketing-strategy-14-tips-to-keep-in-mind/\"},{\"id\":\"roundup:cfced9e1-8bb2-4f4f-a36f-5744e832db97\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/664cc7c6020272323adfc38d/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Ways To Create Personalized, Immersive Digital Marketing Experiences\",\"date\":\"2024-07-25T16:00:00.000Z\",\"excerpt\":\"As customers juggle competing demands for their attention, brands are finding creative ways to offer personalized digital marketing experiences that help them stand out in a crowded market. Companies can draw customers into digital platforms through personal touches that address their audience's specific needs, making it easier for customers to browse and shop.\\nBelow, members of Forbes Communications Council share strategies for creating digital journeys that resonate with your customers on a personal level. Follow their advice to craft individualized, immersive and personally relevant digital experiences for your target audience.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/25/16-ways-to-create-personalized-immersive-digital-marketing-experiences/\"},{\"id\":\"roundup:f376cc2a-edcd-4d89-817b-dc72160dc0a8\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f46743f11eee90eaf97f726/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Effective Strategies For Measuring Reputation Risk\",\"date\":\"2024-07-18T16:00:00.000Z\",\"excerpt\":\"Minimizing your reputation risk is important for maintaining trust and credibility with the public. Organizations that don't fully understand or take action against risk factors may find themselves with tarnished reputations among customers and stakeholders alike.\\nBelow, 16 members of Forbes Communications Council share their most effective strategies for measuring this risk, as well as what insights you can glean from these key indicators. From monitoring social media to asking your customers directly, here's how to evaluate and mitigate risks to your company's reputation.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/18/16-effective-strategies-for-measuring-reputation-risk/\"},{\"id\":\"article:bd7c62f9-6f76-4414-826f-81a2f4795446\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/669004ebdc0440b7da0bfb5a/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"The Three P’s Of Thought Leadership: A Primer\",\"date\":\"2024-07-12T12:00:00.000Z\",\"excerpt\":\"Content marketing and thought leadership have become conflated. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/12/the-three-ps-of-thought-leadership-a-primer/\"},{\"id\":\"roundup:4b7b3f62-eadf-49b2-9cec-44bc6b314251\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/605ba379403cbbebb5430522/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Ways To Improve Your Chatbots And Boost Conversions\",\"date\":\"2024-07-09T16:00:00.000Z\",\"excerpt\":\"One of the most effective ways to leave a positive impression with a customer is through excellent customer service. And while the human element of business-customer relationships is still key in today’s digital age, chatbots and AI-driven customer service also play a major role in enhancing customer satisfaction. By offering quick solutions to problems or answering common questions, chatbots provide speedy service when customers need it most. \\nHowever, an ineffective or broken chatbot can be just as detrimental as an effective one can be useful. Focusing on monitoring and improving your chatbots can help ensure you are consistently delivering a five-star customer experience. For key tips on specific ways to not only improve your chatbots but also boost conversions, consider the following expert advice provided by the business leaders of Forbes Communications Council.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/09/11-ways-to-improve-your-chatbots-and-boost-conversions/\"},{\"id\":\"roundup:35d37626-d6b9-4df2-8bf3-e6abe4e8da53\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65a8383eb4b551c93a6076e6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"10 Ways Companies Can Prepare For The Phasing Out Of Third-Party Cookies\",\"date\":\"2024-07-01T16:00:00.000Z\",\"excerpt\":\"For decades, third-party cookies have allowed companies to target customers with ads based on their browsing history across the internet. But as consumers have become more aware of and concerned about their privacy online, third-party cookies have become a topic of hot debate. With Google’s announcement that third-party cookies will be deprecated and removed by the end of 2024, companies are left to find new ways of targeting customers online in a data-sensitive way.\\nFor companies used to relying on third-party cookies, the switch might seem daunting. However, the marketing experts of Forbes Communications Council offer up their best suggestions below for how best to prepare for the phasing out of third-party cookies and what measures their teams are taking to adjust by the end of the year. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/01/10-ways-companies-can-prepare-for-the-phasing-out-of-third-party-cookies/\"},{\"id\":\"roundup:6b6c7be6-4755-433d-a677-9dad5b97c43d\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/61f845a5e396de17f245ff90/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Ways To Vet An Influencer Before Partnering With Them\",\"date\":\"2024-06-24T16:00:00.000Z\",\"excerpt\":\"Organic engagement and authentic content can take your next marketing campaign to new heights. To make that happen, more and more brands have begun partnering with influencers, utilizing their established relationships and authenticity to engage with a large and loyal following. However, companies must conduct their due diligence to ensure a smart partnership between their brand and the influencer. \\nBelow, 16 Forbes Communications Council members explain the best strategies for vetting an influencer to ensure the collaboration is a good fit on both sides. These steps will help you choose a partnership that aligns with your values and avert a potential PR crisis.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/24/16-ways-to-vet-an-influencer-before-partnering-with-them/\"},{\"id\":\"roundup:ba6abb77-295a-4cbb-b599-25b13f912893\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6674408b5c7ce673ed545719/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Industry Tips Every Junior Marketer Should Know\",\"date\":\"2024-06-20T17:00:00.000Z\",\"excerpt\":\"As any veteran communications or marketing professional will tell you, embarking on a career in this industry can feel like navigating an endless maze. Reflecting on the journey, many professionals wish they had grasped certain key pieces of advice early on that could have accelerated their growth and effectiveness in their roles. \\nBelow, Forbes Communications Council members share insider industry knowledge they wish they'd had when they started their careers, as well as explain how this knowledge can smooth your professional path and amplify the impact of every campaign and strategy you develop.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/25/17-industry-tips-every-junior-marketer-should-know/\"},{\"id\":\"roundup:2a5980be-8dc3-4b1d-a737-7656b7141ef2\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6667140e8687729428c0dded/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly\",\"date\":\"2024-06-10T16:00:00.000Z\",\"excerpt\":\"As technology and communication tools advance, businesses are increasingly able to expand their reach across the globe—not only to customers, but to potential employees as well. A global candidate pool means greater access to diverse talent and, therefore, diverse ideas and solutions.\\nHowever, creating a global team can cause new challenges some business leaders haven’t yet had to overcome. Obstacles like language barriers, time zone differences and cultural nuances all must be considered or solved for if you want your team to succeed.\\nBy giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Not sure where to start? Consider these 13 steps courtesy of the Forbes Communications Council experts.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/10/expanding-globally-13-steps-to-adapt-your-internal-comms-accordingly/\"},{\"id\":\"roundup:46e95e31-a479-441a-9b75-154943035e8b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f2c57ee942753f609a981a0/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Signs You Need To Niche Down Your Mass Marketing Efforts\",\"date\":\"2024-06-06T16:00:00.000Z\",\"excerpt\":\"Mass marketing can be a great way to build awareness for your product or service and start generating interest in what you have to offer. However, by trying to appeal to everyone, you can sometimes end up appealing to no one, and your efforts may go to waste. Niching down, or taking a more focused approach to your marketing efforts, is one way to ensure this doesn’t happen and that you’re getting your message to the people who need it most.\\nBut how can you tell if you’ve hit that critical point where mass marketing is no longer working for you? Below, the marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/06/11-signs-you-need-to-niche-down-your-mass-marketing-efforts/\"},{\"id\":\"roundup:3cd913f6-9290-4b07-9230-a9c867b399ac\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/66589632460427e1cb0d9d19/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"18 Reasons To Outsource Your Marketing Efforts\",\"date\":\"2024-05-30T16:00:00.000Z\",\"excerpt\":\"The decision to outsource marketing efforts versus keeping them in-house is a critical consideration for companies aiming to maximize their growth potential. Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization. \\nBelow, 18 Forbes Communications Council members discuss the tangible advantages of entrusting your marketing endeavors to external specialists. From staying on top of trends to leveraging specialized expertise, here's why they believe this approach could be the key to boosting efficiency, scalability and ROI for your company.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/30/18-reasons-to-outsource-your-marketing-efforts/\"},{\"id\":\"roundup:c658b55c-954c-49ab-92ee-4da034837e65\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/60c8d0eb681b91b95c84402e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Hiring Challenges Facing Marketers Today (And How To Overcome Them)\",\"date\":\"2024-05-15T16:00:00.000Z\",\"excerpt\":\"Marketing is booming, with a faster than average growth rate for employment over the next decade. But that doesn’t mean it doesn’t have its share of challenges when it comes to hiring. As marketing evolves, and especially with the skyrocketing popularity of artificial intelligence in the workplace, finding the right talent to meet changing needs is an obstacle more and more companies are facing.\\nAs marketing and communications leaders themselves, the members of Forbes Communications Council are familiar with the hiring troubles plaguing companies today. Here, they discuss the challenges they’re experiencing while looking for the right talent for their own teams—and weigh in with the solutions that have helped them overcome them.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/15/13-hiring-challenges-facing-marketers-today-and-how-to-overcome-them/\"},{\"id\":\"roundup:5610d70f-d84a-4ed6-bf90-110603cf0b7c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/66422760f1bd9554736a8058/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Customers Cutting Back On Spending? 13 Smart Ways Marketers Can Respond\",\"date\":\"2024-05-13T16:00:00.000Z\",\"excerpt\":\"As prices rise across the market, many consumers are cutting back on spending, hoping to save what money they can in an increasingly expensive world. However, this means dwindling sales for companies, many of which are struggling to stay afloat. This leaves marketers with the difficult task of finding a way to sell their product or service when customers aren’t eager to buy.\\nHowever, while customers no longer spending can be a challenging obstacle to overcome, it’s not an impossible feat with the right strategy in place. Below, the marketing experts of Forbes Communications Council offer 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/13/customers-cutting-back-on-spending-13-smart-ways-marketers-can-respond/\"},{\"id\":\"roundup:c9790ddd-0c0d-4e84-be6f-23b8141c59ef\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6553a95684f8c07e908f15c4/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Steps Marketers Can Take To Genuinely Engage With Gen Z Audiences\",\"date\":\"2024-04-29T16:00:00.000Z\",\"excerpt\":\"As the youngest members of Gen Z enter their teenage years and the oldest ones inch slightly closer to their 30s, this digitally native and socially conscious generation has become a dominant and important consumer demographic. By understanding Gen Z's values, preferences and behaviors, marketers can tailor their approaches so their messages resonate on a deeper level.\\nBelow, 16 Forbes Communications Council members share recommended strategies for fostering genuine connections with Gen Z. These strategies can help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships with these young consumers.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/29/16-steps-marketers-can-take-to-genuinely-engage-with-gen-z-audiences/\"},{\"id\":\"roundup:d72f70bf-880c-4dd5-886a-ea4b31e1eb76\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/661fe0c3d100dd654bf72d76/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)\",\"date\":\"2024-04-18T16:00:00.000Z\",\"excerpt\":\"One truth of good marketing is that you have to tailor your strategy to your audience. While there are some principles and methods that may be effective regardless of whom you target, understanding your audience’s needs and preferences can ensure you’re spending your time and resources in the best way. \\nFor B2B marketers, their audience is other businesses. This means tailoring their strategy to what their particular customers need will require a different type of thinking from B2C marketing—especially when it comes to their content strategy. Below, 14 members of Forbes Communications Council discuss some of the challenges B2B marketers are facing when it comes to content marketing today, as well as how they recommend overcoming those obstacles.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/18/14-content-challenges-b2b-marketers-are-facing-and-how-to-overcome-them/\"},{\"id\":\"roundup:bc5d325e-93fd-4424-8f49-9d68d146f51b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/661ea2b488a53cd06d83498d/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Expanding To A Global Audience? 10 Tips For Getting It Right\",\"date\":\"2024-04-16T16:00:00.000Z\",\"excerpt\":\"As a company expands—growing from a local level, to a national one to a global one—it must reevaluate its processes and procedures each time to ensure it’s still meeting the needs of its customers and marketing effectively. This is especially important when a company expands globally, where culture, geographic borders and differing laws will play a huge role in how a company must adapt its processes. \\nTo get it right, business leaders will need to be thoughtful about their strategy and take a proactive approach to ensure a smooth transition. Below, 10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be so key to their success.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/16/expanding-to-a-global-audience-10-tips-for-getting-it-right/\"},{\"id\":\"roundup:ba0ce0f8-a309-4e1e-ad3e-819ad9307d68\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/604b88ca916d362662ff7a1f/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Tips For Leveraging Internal Influencers To Boost Employee Engagement\",\"date\":\"2024-04-04T16:00:00.000Z\",\"excerpt\":\"When thinking about brand champions, those who will happily recommend and sing the praises of a brand, many companies first turn to their customers. However, this approach neglects some of the best brand advocates a company can have: its employees. Focusing instead, or at least partly, on building up “internal influencers” can not only boost your customer engagement but your employee engagement as well.\\nBut what’s the best way to go about creating this sort of internal program? Below, the business leaders of Forbes Communications Council share their top advice, each offering one tip for leveraging your internal brand advocates to build excitement inside and outside of your company.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/04/13-tips-for-leveraging-internal-influencers-to-boost-employee-engagement/\"},{\"id\":\"roundup:e158a58d-2c49-4dcc-a3cf-f0454270d512\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6435b467d9420e08b2b0e670/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Questions To Ask Your CMO About Integrating AI In Marketing\",\"date\":\"2024-03-25T16:00:00.000Z\",\"excerpt\":\"With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. This is especially true for marketing—a department that specializes in creating the company’s brand voice and messaging in such a way that will connect with consumers. Would implementing AI compromise that specialty?\\nThis is just one of the many questions CEOs should discuss with their company’s chief marketing officer to determine if integrating AI into their marketing efforts is the right move. Below, the marketing experts of Forbes Communications Council explore 15 other questions CEOs should ask their CMOs, and why doing so is crucial to their success.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/25/15-questions-to-ask-your-cmo-about-integrating-ai-in-marketing/\"},{\"id\":\"roundup:871ab17d-3b31-4c49-a029-fb278ebaf9ee\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65de03a84a654d1dde4ac2a4/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Nine Effective Elements To Include In Your Next Email Marketing Campaign\",\"date\":\"2024-02-27T17:00:00.000Z\",\"excerpt\":\"Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most popular forms of marketing, email marketing can be highly effective in generating sales and increasing brand engagement.\\nBut not every email is created equal. To entice someone to click on your email and then engage, you’ll need to be intentional with its content and design. According to the communications and marketing leaders of Forbes Communications Council, implementing at least one of the following nine elements is a good place to start. Below are some of the most innovative email marketing campaigns these experts have experienced or seen, and why they think the inclusion of these elements was such an effective approach.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/27/nine-effective-elements-to-include-in-your-next-email-marketing-campaign/\"},{\"id\":\"roundup:07add510-4205-4014-a773-de37b3a737bf\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f6109bc92245c84b24133c8/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both\",\"date\":\"2024-02-21T17:00:00.000Z\",\"excerpt\":\"One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand? How does it make them feel? Why should they choose your brand over others? All of these questions can be answered with your company’s branding and positioning.\\nBut what’s the difference between the two, and why is the distinction important? To help define them, 12 members of Forbes Communications Council explain the clear—or sometimes not so clear—difference between the two and why understanding this difference is key to communications professionals mastering both.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/21/12-comms-pros-on-branding-vs-positioning-and-why-you-should-master-both/\"},{\"id\":\"roundup:1b9881e4-f085-43e7-86b8-b4a831209cd5\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f8d987dde89ae198f3e310c/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains\",\"date\":\"2024-02-01T17:00:00.000Z\",\"excerpt\":\"Bringing any new product or service to the market is risky. A company can never be truly sure how their customer base will react to the new launch, and any mistakes or oversights in the plan can result in a poorly executed campaign and disappointing outcomes. This means care must be taken at every stage of the process to ensure everything goes off without a hitch.\\nTo help you transform your company’s go-to-market (GTM) strategy for success, 13 members of Forbes Communications Council discuss the top advice they would recommend to business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/\"},{\"id\":\"roundup:d1cc93fb-0f03-4208-b9c1-b2eb2087fdee\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64d261b774e091c92665f249/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Realistic Tips For Setting Your Business Apart From The Competition\",\"date\":\"2024-01-29T17:00:00.000Z\",\"excerpt\":\"No matter whether you run an advertising agency or a clothing store, every business needs to find a way to stand out from its competition. Getting customers to choose your business over another is an important part of building a loyal audience, and convincing customers to choose you often comes down to the way you market.\\nHere, 15 marketing experts from Forbes Communications Council offer up their best advice for how to realistically stand out from your competitors in a difficult market. Consider implementing one or all of their tactics to earn your spot as the go-to business in your industry.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/29/15-realistic-tips-for-setting-your-business-apart-from-the-competition/\"},{\"id\":\"roundup:27979da9-42cf-4559-8499-6c5604c35100\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65a70c65271dbecfaccac36e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Ways To Create A Community Around Your Brand\",\"date\":\"2024-01-17T17:00:00.000Z\",\"excerpt\":\"Successful organizations don't just sell products or services to consumers; they create vibrant communities around their brands. These communities, created through a bond of shared values and experiences, can become a driving force behind brand loyalty, advocacy and long-term success.\\nBelow, Forbes Communications Council members share strategic initiatives and heartfelt approaches organizations use to create spaces where customers, fans and enthusiasts become not just consumers, but active members of a brand community. Read on to learn how you can create a community for your brand.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/17/19-ways-to-create-a-community-around-your-brand/\"},{\"id\":\"article:c3bbb692-59c7-4bb7-b5ba-7410f84f9736\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/1143297123/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Three Actionable Ways For Marketing Leaders To Drive Alignment\",\"date\":\"2024-01-11T12:00:00.000Z\",\"excerpt\":\"Driving successful company outcomes means marketing must align cross-organizationally with teams outside of marketing.\\n\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/11/three-actionable-ways-for-marketing-leaders-to-drive-alignment/\"},{\"id\":\"roundup:b75a2f5f-9eb1-4c05-86fd-d11c05299535\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6580671a1b668a706fcfbbbb/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"20 Ways To Create Engaging Internal Newsletters\",\"date\":\"2023-12-18T17:00:00.000Z\",\"excerpt\":\"An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments. However, employees are less likely to read long-winded newsletters that include irrelevant, unhelpful content.\\nBelow, Forbes Communications Council members share best practices for creating internal newsletters that employees will look forward to reading. By including a curated selection of success stories, employee highlights and company announcements, communications departments can create newsletters that support their organization’s culture and its goals.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/18/20-ways-to-create-engaging-internal-newsletters/\"},{\"id\":\"roundup:0d5a5c3c-f437-482c-85b3-0696baf10fa9\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/60abc90909b2d0d20456ead6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Strategies To Motivate Employees During Times Of Turbulent Change\",\"date\":\"2023-12-11T17:00:00.000Z\",\"excerpt\":\"Many aspects of business are in flux—from mitigating the risks of a potential recession and addressing changing consumer expectations to mastering new skills and technologies to implement—and the constant evolution can leave employees feeling anxious about the future. \\nIn these periods, it is vital to keep employees motivated and engaged. Luckily, proactive approaches can transform workplace challenges into opportunities for growth. To help, these 17 Forbes Communications Council members share effective strategies that companies can use to inspire and retain their workforce during periods of significant change.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/11/17-strategies-to-motivate-employees-during-times-of-turbulent-change/\"},{\"id\":\"roundup:7b1eb0d4-ddb7-4ef3-9c27-d8b54f7a6a36\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6571e5c74e38c2d1a2b44e8e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Digital Resources Every CMO Should Follow (And Why)\",\"date\":\"2023-12-07T17:00:00.000Z\",\"excerpt\":\"Staying informed and inspired is crucial for chief marketing officers (CMOs) looking to lead their teams to success. To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers.\\nHere, Forbes Communications Council members share the marketing podcasts, blogs, newsletters and thought leader social media profiles they think every CMO should keep up with. Here's why they believe these resources are indispensable for CMOs aiming to stay at the forefront of marketing trends, strategies and innovations.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/07/13-digital-resources-every-cmo-should-follow-and-why/\"},{\"id\":\"roundup:9937f251-c80e-4f3a-abba-74a2b9dc32bc\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/647df0780fbdf1afcd13b283/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns\",\"date\":\"2023-11-29T17:00:00.000Z\",\"excerpt\":\"As businesses increasingly integrate generative AI into their social media strategies, there is a lot of potential for success and innovation. However, using this ever-evolving technology is not without risk. For instance, AI may inadvertently amplify biases in content creation or generate inaccurate information. \\nUnderstanding and learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives. Below, 15 Forbes Communications Council members share some significant missteps companies make when leveraging generative AI in social media campaigns, along with tips to make your business's content stand out.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/29/15-common-mistakes-to-avoid-when-using-generative-ai-in-social-media-campaigns/\"},{\"id\":\"roundup:544d2c96-a00e-44de-b7a9-f3c1980fff99\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64d1437884b2fe5fcc65f247/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Intranet Features And How To Leverage Them For Companywide Success\",\"date\":\"2023-11-22T17:00:00.000Z\",\"excerpt\":\"A company's intranet serves as the beating heart of internal communication, collaboration and information exchange. Comms professionals and other departments alike often find themselves drawn to specific features within their company's intranet that enhance productivity and connectivity.\\nBelow, Forbes Communications Council members share their favorite aspects of their own intranets, uncovering the key functionalities that contribute to a thriving corporate ecosystem. Explore how your company can leverage these features to foster a culture of seamless communication, engagement and efficiency within your organizational framework.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/22/14-intranet-features-and-how-to-leverage-them-for-companywide-success/\"},{\"id\":\"roundup:c7e22ab6-4afb-4c4c-8290-8be42a963b2b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/629296762/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders\",\"date\":\"2023-11-15T17:00:00.000Z\",\"excerpt\":\"Demonstrating the return on investment of internal communications campaigns is essential for organizations looking to justify their efforts and resources in this critical area. While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support.\\nHere, Forbes Communications Council members explore effective methods for showcasing the ROI of internal communications initiatives, backed by real-life examples that illustrate the power of these strategies in action.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/15/10-ways-to-showcase-the-roi-of-internal-communications-to-relevant-stakeholders/\"},{\"id\":\"roundup:aa412e3c-1309-48db-9f8c-776a95bbe434\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/653158edc9e504e271f3acc6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Agency Leaders Share Industry Buzzwords That Need To Be Retired\",\"date\":\"2023-10-19T16:00:00.000Z\",\"excerpt\":\"Industry buzzwords reflect the shifting business landscapes in which they evolve, but sometimes these terms overstay their welcome. Phrases that at first seem like exciting and fresh ways to convey certain ideas and information can start to sound impersonal and outdated once they go viral and are overused within the industry that spawned them.\\nWhile using buzzwords can help establish credibility when pitching to prospects in certain spaces, communications that rely on buzzwords can also make audiences feel disconnected and less likely to engage with a brand or its content. Here, Forbes Communications Council members share buzzwords from their respective industries that they feel have gone stale and should be retired.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/\"},{\"id\":\"roundup:bf9b02ea-2a19-47e1-af88-476cecadf125\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5ee228171cfc6d00066dd567/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)\",\"date\":\"2023-10-13T16:00:00.000Z\",\"excerpt\":\"The members of a corporate communications team typically possess such a variety of talents and expertise that their capabilities may rival those of external “agencies of record.” For all of their versatility and competencies, however, a comms team will occasionally need assistance to successfully execute on a key project. When these occasions arise, partnering with an outside agency can be an effective solution.\\nHere, 14 members of Forbes Communications Council share different projects that their teams have opted to collaborate with an agency partner on and the reasons why. Check out their insights and results below to learn how certain internal communications projects can be bolstered and elevated with the help of dedicated agency experts.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/\"},{\"id\":\"roundup:0022532b-05a5-46d0-8cdc-8ab334e0383a\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/652582800e7c7e0f59031ab4/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Comms Pros Share Where Their Brands Post On Social Media (And Why)\",\"date\":\"2023-10-10T16:00:00.000Z\",\"excerpt\":\"Social media has emerged as a powerful tool for building and nurturing a company’s brand identity. With so many platforms available, though, it’s crucial for businesses to strategically choose where to invest their time and effort. \\nUnderstanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving, always-noisy landscape of social media. Here, 15 Forbes Communication Council members explore key things to consider in determining which social media platforms to focus on and the types of content that resonate most effectively with those audiences.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/\"},{\"id\":\"article:be759d74-1b8b-4937-a387-a182b8f51d7b\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/632dbc560496916bbddd5385/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"The Thought Leadership Maturity Curve: Growing Your Brand Through Content\",\"date\":\"2023-10-03T12:00:00.000Z\",\"excerpt\":\"Consistently producing high-caliber thought leadership content makes your brand a valuable source of information and guidance.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/03/the-thought-leadership-maturity-curve-growing-your-brand-through-content/\"},{\"id\":\"roundup:ab72a7f6-751d-4494-88c5-c92c739a81d8\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/686659856/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Unlock AI's Potential: 18 Creative Strategies for Comms Teams\",\"date\":\"2023-09-29T16:00:00.000Z\",\"excerpt\":\"Artificial intelligence—including generative AI such as ChatGPT—is on every company's radar at this point, and leaders and professionals across teams and specialties are looking into leveraging it to speed up processes and free up time for high-impact projects. With work that's heavily focused on messaging and team and client support, communications professionals in particular have good reason to dig into its possibilities. \\nFrom sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams. Below, experts from Forbes Communications Council discuss ways they and their teams are applying AI to streamline and support a variety of essential everyday tasks.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/29/unlock-ais-potential-18-creative-strategies-for-comms-teams/\"},{\"id\":\"roundup:c6778115-f850-475d-9d24-df4283783f14\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6501d078b590d416295e7011/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Innovative Ways To Use Interactive SMS To Engage Customers\",\"date\":\"2023-09-13T16:00:00.000Z\",\"excerpt\":\"Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the humble text message has emerged as a powerful and intimate channel for connecting with audiences. \\nInteractive SMS messages, in particular, provide a direct line to customers that can be leveraged in uniquely engaging ways. To learn how to enhance engagement, build stronger customer relationships and foster brand loyalty via SMS, check out the tips that 19 Forbes Communications Council members share below.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/09/13/19-innovative-ways-to-use-interactive-sms-to-engage-customers/\"},{\"id\":\"roundup:5df5b169-de61-4fac-a5d3-7d6df9ad9a39\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64ee6e45af626b906a3b0612/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"20 Tips For Leveraging Evergreen Content For Your Brand\",\"date\":\"2023-08-31T16:00:00.000Z\",\"excerpt\":\"While creating timely content can help you maintain relevance and boost brand awareness, trends come and go in a flash -- and so, too, can the value of the content. Posting only timely content can result in your company chasing trends to stay in the minds of your audience, or appearing \\\"out of touch\\\" if you miss the boat. Herein lies the value of evergreen content, which remains relevant to your target audience regardless of current trends. For businesses looking to maintain a consistent online presence, evergreen content can provide ongoing value for new and existing customers alike.\\nNot sure how, where or why to use evergreen content? Below, members of Forbes Communications Council share their top tips on how to effectively use this valuable content strategy.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/31/20-tips-for-leveraging-evergreen-content-for-your-brand/\"},{\"id\":\"roundup:c7960e71-3ebc-4ef7-8f5f-ffcd013af909\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64da5be02713115c51635ebc/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"18 Comms Pros Share Examples Of How Video Can Drive Conversions\",\"date\":\"2023-08-14T16:00:00.000Z\",\"excerpt\":\"Businesses continuously seek innovative ways to drive conversions and elevate their online presence, and video has emerged as a formidable tool for engaging audiences and compelling them to take action. From captivating product demonstrations to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates.\\nBelow, Forbes Communications Council members explore some inspiring examples of how companies can leverage videos to drive conversions and propel their growth. Whether you’re an established brand or a budding startup, these real-world examples from specific industries offer valuable insights and practical ideas for incorporating video into your marketing arsenal to achieve outstanding results.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/14/18-comms-pros-share-examples-of-how-video-can-drive-conversions/\"},{\"id\":\"roundup:0a3c2ecc-5ac5-4d4c-9c4c-69df73ec8a76\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64cbd567d53d934436c6f9a3/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral\",\"date\":\"2023-08-04T16:00:00.000Z\",\"excerpt\":\"If a piece of content posted by a brand’s social media account is shared widely and receives an extraordinary number of likes and comments, the company’s social media management team needs to take immediate steps to make the most of this good fortune. A viral post can quickly boost a brand’s online presence, but figuring out how to amplify the positive attention can be a challenge for marketers.\\nWhen a branded post goes viral in a positive way, the communications team can help maximize the benefits in a variety of ways. Below, 15 members of Forbes Communications Council share the best next steps for comms teams to take if they hope to leverage a viral post’s level of online engagement to build more momentum and reach more of their company’s target audience.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/08/04/15-tips-to-help-brands-make-the-most-of-a-social-post-that-goes-viral/\"},{\"id\":\"roundup:a4cc5192-b3dc-4dde-bfe6-d4ee1dca6b87\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64b93acae8c4b54e80bd34f2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How Eight Companies Support Employees During Disability Pride Month\",\"date\":\"2023-07-20T16:00:00.000Z\",\"excerpt\":\"July is Disability Pride Month, with July 26, 2023 being the 33rd anniversary of the signing of the Americans with Disabilities Act into law in the United States. This annual celebration to mark the ADA’s passage makes July a great time for business leaders to take action to ensure that everyone in their company feels a sense of belonging and that they are valued team members.\\nEmployers can take many different approaches to better engage with employees who have visible and invisible disabilities alike to recognize their achievements and contributions. Below, eight members of Forbes Communications Council discuss the steps their firms are taking to ensure team members who have disabilities feel supported and proud to be part of the company.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/20/eight-inclusive-ways-companies-are-celebrating-disability-pride-month/\"},{\"id\":\"roundup:33058bfb-2f4d-4b3e-8191-785573eebd50\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6470d087e848a575009d86b2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Big Errors For Companies To Avoid In Their Social Media Management\",\"date\":\"2023-05-30T16:00:00.000Z\",\"excerpt\":\"When companies decide it’s time to up their social media game, they have to figure out a way to manage the work that entails. Some businesses lean on their marketing team or interns to handle their social media management; others may ask volunteers from various departments to help, consider hiring a dedicated social media manager to take on the responsibility, or even try to lean on artificial intelligence technology to help manage their social media.\\nWhile posting branded content on a daily basis might seem like a fairly simple, straightforward function of marketing, there is a lot more involved in successfully developing a strong social media presence that helps a business attract and retain customers. Below, 19 members of Forbes Communications Council share common errors companies often make in managing their social media. Read on to learn what not to do to ensure social media marketing efforts are effective.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/30/19-big-errors-for-companies-to-avoid-in-their-social-media-management/\"},{\"id\":\"roundup:93a143ad-dc8c-410c-b7cb-a1e2e65422a3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/645e5692221db3bbc6539e4f/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators\",\"date\":\"2023-05-12T16:00:00.000Z\",\"excerpt\":\"As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.\\nBelow, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/\"},{\"id\":\"roundup:9b86a577-fe2f-4451-8811-a5afa5e0ecfa\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/644bec6095ce16a6e10d1575/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Big Tech Trends In B2B Marketing To Leverage This Year\",\"date\":\"2023-04-28T16:00:00.000Z\",\"excerpt\":\"As always, B2B marketing is rapidly evolving and embracing new technologies, which presents both challenges and opportunities for communications professionals. In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences. \\nMoving further into 2023, emerging trends in martech will continue to be a key focus for B2B businesses looking to maximize their ROI and reach their marketing goals. Below, Forbes Communications Council members highlight the top B2B marketing tech trends comms pros should leverage to create effective and impactful marketing campaigns. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/28/13-big-tech-trends-b2b-marketers-are-leveraging-this-year/\"},{\"id\":\"roundup:20304ff9-1f0d-49e1-86b1-9e47357e4187\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6425be845a969017208ad239/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Comms Pros' Pet Peeves When It Comes To Using Jargon\",\"date\":\"2023-04-03T16:00:00.000Z\",\"excerpt\":\"In professional settings, it’s common to use jargon as a shorthand way of conveying complex ideas and concepts quickly. However, using highly technical language or industry lingo in professional communications can also confuse audiences, resulting in miscommunication.\\nJargon can hinder effective communication with clients or customers who may not have the level of technical knowledge required to understand the messaging. Below, 15 Forbes Communications Council members explore negative impacts jargon can have in professional communications and provide tips for using language that won’t alienate audiences.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/03/15-comms-pros-pet-peeves-when-it-comes-to-using-jargon/\"},{\"id\":\"roundup:df93ba23-1c9c-446c-b9f9-75c64e721247\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6425b772918e9cabbff43b0c/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Tips For Crafting Attention-Grabbing Headlines\",\"date\":\"2023-03-30T16:00:00.000Z\",\"excerpt\":\"In today’s fast-paced digital world, a piece of content’s headline is often the only chance you get to grab a reader’s attention. Whether you’re writing a blog post, an email subject line or a social media post, a catchy title is essential to ensuring your content gets noticed. But what makes a headline great?\\nBelow, 14 Forbes Communications Council members share some of the best tips for crafting attention-grabbing headlines. From focusing on the “so what” to considering your audience’s perspective, these tips can help you create headlines that capture eyeballs and drive engagement. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/30/14-tips-for-crafting-attention-grabbing-headlines/\"},{\"id\":\"roundup:9d06f258-0c11-462f-8633-a21adc9e2bef\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63fe301df59cbfeb1e3e59d7/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Guidelines For Convincing (And Never Generic) Sales Content\",\"date\":\"2023-02-28T17:00:00.000Z\",\"excerpt\":\"Many people know all too well what it’s like to receive a bad sales pitch, whether it’s an uninspired email campaign or an obviously scripted call. They’re left feeling unconnected to the brand and certainly not inspired to convert. \\nTo resonate with prospects, it’s important to establish an emotional connection. This could look like addressing a pain point or sharing a powerful testimonial. One thing is for sure: Personalization is the name of the game, so you’ll want to do your research. \\nTo help, 13 members of Forbes Communications Council share effective strategies for creating engaging content for their sales team. Here’s how to understand the person behind the customer first — and the sale will follow.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/28/13-guidelines-for-convincing-and-never-generic-sales-content/\"},{\"id\":\"roundup:40881d07-2a7c-4268-ba36-a2ef5181ed5a\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63fcc81238348c8235c8b542/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails\",\"date\":\"2023-02-27T17:00:00.000Z\",\"excerpt\":\"Writing great internal emails for employees requires a clear purpose and a concise message. Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused. Short paragraphs, a conversational tone and a clear call to action can encourage greater engagement and response rates from your team.\\nAs leading experts in their field, the members of Forbes Communications Council understand what it takes to craft a well-written and effective internal email. Below, 15 members offer their best strategies for writing emails employees are likely to read and engage with, ultimately improving communication across the company.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/27/best-kept-secrets-of-15-comms-pros-for-drafting-effective-internal-emails/\"},{\"id\":\"roundup:9d92a6a8-f11a-49ed-a69a-1c8ee0a7defe\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63c8599f72c1706338922d86/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Fun Elements To Incorporate Into Personalized Marketing Campaigns\",\"date\":\"2023-01-19T17:00:00.000Z\",\"excerpt\":\"Personalized marketing campaigns can be incredibly effective, especially if there’s an element of fun added into the mix. There are many personal, memorable ways to connect with an audience, from jumping on a viral TikTok dance trend to sending unique gifts tailored to their interests.\\nWhen aiming to inject “fun” into personalized marketing campaigns, businesses should make sure their ideas still align with their brand values and are relevant to the product or service they sell. Below, Forbes Communications Council members share various fun elements they have incorporated into personalized marketing efforts that worked especially well.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/19/13-fun-elements-to-incorporate-into-personalized-marketing-campaigns/\"},{\"id\":\"roundup:fdcfdaf0-4787-4dfd-ad9e-2029333d7890\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63b4677a3c205149dfa3187e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Smart Steps To Take When Sales Copy Is Not Converting To Improve Results\",\"date\":\"2023-01-04T17:00:00.000Z\",\"excerpt\":\"Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired endpoint of a sale, your sales copy must achieve a number of goals. Without using the right language and focusing on the right aspects, though, you’ll struggle to convert readers with your copy. \\nBelow, 16 Forbes Communications Council members share steps you can take when you notice that your sales copy is not quite doing the trick. There may be several factors at play, and learning about different issues that could be hurting your conversion efforts is the best way to make a plan to improve your sales copy and start seeing the results and revenue you need.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/04/15-smart-steps-to-take-when-sales-copy-is-not-converting/\"},{\"id\":\"roundup:9d08f3cc-16ae-4b25-a23d-5444e94a368c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63b45aca4cd19a8ba569d65b/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Tactics To Avoid In End-Of-Year Sales Copywriting\",\"date\":\"2023-01-03T17:00:00.000Z\",\"excerpt\":\"The end of the year is a time when people and companies, consumers and brands alike, reflect and look ahead to starting a fresh new year together. While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table. Of course, showing thanks for your buyers’ support isn’t mutually exclusive from reminding them of the valuable solutions you offer. \\nHowever, when writing sales copy as the holidays wind to a close at the end of the year, it may be better to focus less on conversion and more on connection. Taking the right approach is key to ensuring a warm reception from your target audience, as a single misstep could be one too many if you want your message to stand out amid countless others. Below, members of Forbes Communications Council explore tactics to avoid when writing end-of-year sales copy and why.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/03/14-tactics-to-avoid-when-writing-end-of-year-sales-copy/\"},{\"id\":\"roundup:0902d732-51c5-4f28-bd23-559988470333\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63a07e984c97598aa58cea87/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Effective Marketing Strategies To Boost Sales In 2023\",\"date\":\"2022-12-19T18:00:00.000Z\",\"excerpt\":\"The advent of the holiday season brings a unique opportunity for brands to both capture seasonal sales and set up strategies for the year to come. Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be.\\nFrom timely outreach to pique customers’ interest at the start of the year to new and improved methods that will leverage the realities of the 2023 marketplace, the members of Forbes Communications Council are on top of strategies that can help brands capture and keep their customers’ attention and loyalty. Below, 16 of them share effective marketing strategies that companies can use to boost sales at the beginning of the new year and beyond.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/19/16-effective-marketing-strategies-to-boost-sales-in-2023/?sh=34974f3429d7\"},{\"id\":\"roundup:75796d8e-19cf-40e4-8e0e-1d8bb3eb0309\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/636531663d4e643c71aa6fad/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Copywriting Tricks That Are Critical For Driving Sales\",\"date\":\"2022-11-07T17:00:00.000Z\",\"excerpt\":\"To create copy that drives sales, communications professionals must leverage the writing skills they have to speak directly to the audience and leave them feeling like they made the right choice purchasing your product or service. Not using jargon and having a call to action are successful tactics that will reach your audience when creating sales copy.\\nCommunications professionals can also display other skills that are beneficial for driving sales. Here, 11 Forbes Communications Council members share those skills that can be put to use.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/07/11-copywriting-tricks-that-are-critical-for-driving-sales/\"},{\"id\":\"roundup:53c2995b-87df-4545-95c1-3094ec2d8e40\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6356a5a9022e5ca398ce3682/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Ways Omnichannel Marketing Can Help Brands Gain Customer Loyalty\",\"date\":\"2022-10-25T16:00:00.000Z\",\"excerpt\":\"Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact. From being consistent with service delivery to keeping your message consistent and clear, omnichannel marketing offers plenty of ways that can help companies gain a loyal audience.\\nThere are more ways to gain customer loyalty that can be just as efficient as the other two. Here, 13 Forbes Communications Council members explain how brands can get the devotion that they want from these customers.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/25/13-omnichannel-marketing-tactics-that-will-help-brands-gain-customer-loyalty/\"},{\"id\":\"roundup:d406364c-a35e-47f2-b0b9-3c62d4ac862f\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63500f12cd911ce23c8e9c6e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience\",\"date\":\"2022-10-24T16:00:00.000Z\",\"excerpt\":\"When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrating technology into your tech stack to investing in data analytics, making a more personalized campaign can be done in many efficient ways that will cater to the challenges the target audience may face or their personal needs.\\nThese methods aren’t the only successful steps marketers can take when aiming for their target audience. Below, 11 Forbes Communications Council members share many other tips to follow to make a more personalized marketing campaign.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/24/11-tips-to-create-a-more-personalized-marketing-campaign-for-your-target-audience/\"}]}]]}]}],[\"$\",\"div\",null,{\"className\":\"px-4\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lg:w-7/12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"ghost-jump-link\",\"id\":\"company-details\"}],[\"$\",\"h2\",null,{\"className\":\"typography-h3 mb-1\",\"children\":\"Company details\"}],[\"$\",\"h3\",null,{\"className\":\"typography-h1 mb-1\",\"children\":\"Path Forward Marketing LLC\"}],[[\"$\",\"h4\",null,{\"className\":\"typography-badge mb-2\",\"children\":\"Company bio\"}],[\"$\",\"$L11\",null,{\"expandTrigger\":[\"$\",\"$L12\",null,{\"children\":[[\"$\",\"$L13\",null,{\"asChild\":true,\"children\":[\"$\",\"button\",null,{\"className\":\"ring-offset-background focus-visible:ring-ring justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 flex items-center gap-1\",\"children\":[\"See More\",[\"$\",\"span\",null,{\"className\":\"material-symbols-outlined !text-[16px]\",\"children\":\"expand_more\"}]]}]}],[\"$\",\"$L14\",null,{\"children\":[[\"$\",\"$L15\",null,{\"children\":[\"$\",\"$L16\",null,{\"children\":\"Company Bio\"}]}],[\"$\",\"div\",null,{\"className\":\"px-6 py-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"typography-body-large-bold pb-4\",\"children\":\"Path Forward Marketing LLC\"}],[\"$\",\"p\",null,{\"className\":\"whitespace-pre-wrap\",\"children\":\"Path Forward Marketing LLC is a strategic marketing advisory and consulting services firm that helps B2B SaaS organizations deliver exceptional experiences for their customers.\\n\\nMy mission: Use my 20+ years of experience as a marketing leader and operator to guide B2B SaaS companies on strategies, plans, and processes to drive brand and revenue growth. \\n\\nI provide strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations looking to scale.\\n\\nAreas of expertise: strategy \u0026 planning, product positioning \u0026 messaging, content \u0026 campaign strategy, thought leadership, driving brand and revenue growth, building people-first teams, analytics, operationalizing processes for scale, and more.\\n \\nEmail: rthomas@pathforwardmarketing.com\"}]]}]]}]]}],\"children\":[\"$\",\"p\",null,{\"className\":\"typography-body-small whitespace-pre-wrap\",\"children\":\"Path Forward Marketing LLC is a strategic marketing advisory and consulting services firm that helps B2B SaaS organizations deliver exceptional experiences for their customers.\\n\\nMy mission: Use my 20+ years of experience as a marketing leader and operator to guide B2B SaaS companies on strategies, plans, and processes to drive brand and revenue growth. \\n\\nI provide strategic marketing advisory, consulting, and fractional executive services to B2B SaaS organizations looking to scale.\\n\\nAreas of expertise: strategy \u0026 planning, product positioning \u0026 messaging, content \u0026 campaign strategy, thought leadership, driving brand and revenue growth, building people-first teams, analytics, operationalizing processes for scale, and more.\\n \\nEmail: rthomas@pathforwardmarketing.com\"}]}]]]}],[\"$\",\"div\",null,{\"className\":\"mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-center\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"typography-badge\",\"children\":\"Industry\"}],[\"$\",\"div\",null,{\"className\":\"typography-body-small\",\"children\":\"Marketing \u0026 Advertising\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-center\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"typography-badge\",\"children\":\"Area of focus\"}],[[\"$\",\"div\",\"Marketing\",{\"className\":\"typography-body-small\",\"children\":\"Marketing\"}],[\"$\",\"div\",\"Consulting\",{\"className\":\"typography-body-small\",\"children\":\"Consulting\"}],[\"$\",\"div\",\"Advice\",{\"className\":\"typography-body-small\",\"children\":\"Advice\"}]]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-center\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"typography-badge\",\"children\":\"Company size\"}],[\"$\",\"div\",null,{\"className\":\"typography-body-small\",\"children\":\"Myself only\"}]]}],[\"$\",\"div\",null,{\"className\":\"h-px w-[141px] bg-black-light\"}],[\"$\",\"div\",null,{\"className\":\"flex gap-1\",\"children\":[\"\",\"\",\"\",[\"$\",\"a\",null,{\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light\",\"href\":\"https://www.instagram.com/rekha_thomas\",\"target\":\"_blank\",\"children\":[\"$\",\"svg\",null,{\"height\":24,\"width\":24,\"xmlns\":\"http://www.w3.org/2000/svg\",\"children\":[[\"$\",\"title\",null,{\"children\":\"Instagram\"}],[\"$\",\"path\",null,{\"d\":\"$19\",\"fillRule\":\"evenodd\"}]]}]}],[\"$\",\"a\",null,{\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light\",\"href\":\"https://www.pathforwardmarketing.com/\",\"target\":\"_blank\",\"children\":[\"$\",\"span\",null,{\"className\":\"material-symbols-outlined\",\"children\":\"language\"}]}]]}]]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-theme-header-color p-6\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto flex w-full max-w-7xl flex-col items-center gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex justify-between sm:w-full\",\"children\":[[\"$\",\"img\",null,{\"alt\":\"Forbes Communications Council\",\"className\":\"h-[27px] sm:h-[42px]\",\"src\":\"https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png\"}],[\"$\",\"a\",null,{\"href\":\"https://councils.forbes.com/qualify\",\"target\":\"_blank\",\"children\":\"Do I Qualify?\",\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden\"}]]}],[\"$\",\"a\",null,{\"href\":\"https://councils.forbes.com/qualify\",\"target\":\"_blank\",\"children\":\"Do I Qualify?\",\"className\":\"ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden\"}],[\"$\",\"div\",null,{\"className\":\"typography-body-small text-center text-theme-text-color\",\"children\":[\"© \",2024,\" \",\"Forbes Councils, LLC\",\". All rights reserved. |\",\" \",[\"$\",\"$L1a\",null,{\"className\":\"typography-body-small text-theme-text-color\",\"href\":\"https://councils.forbes.com/terms\",\"target\":\"_blank\",\"children\":\"Terms \u0026 Conditions\"}],\" \",\"and\",\" \",[\"$\",\"$L1a\",null,{\"className\":\"typography-body-small text-theme-text-color\",\"href\":\"https://councils.forbes.com/privacy-policy\",\"target\":\"_blank\",\"children\":\"Privacy Policy\"}],\" \",\"|\",\" \",[\"$\",\"$L1a\",null,{\"className\":\"typography-body-small text-theme-text-color\",\"href\":\"/directory/comms\",\"children\":\"Member Directory\"}],\" \",\"| \",\"Forbes Communications Council\",\"®\"]}]]}]}]]}]}]]}],false]\n"])</script><script>self.__next_f.push([1,"6:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"1\",{\"children\":\"Rekha Thomas | CEO \u0026 Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council\"}],[\"$\",\"meta\",\"2\",{\"name\":\"description\",\"content\":\"Find articles by Rekha Thomas, CEO \u0026 Principal Consultant of Path Forward Marketing LLC in the Marketing \u0026 Advertising industry and member of the Forbes Communications Council\"}],[\"$\",\"meta\",\"3\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"4\",{\"property\":\"og:title\",\"content\":\"Rekha Thomas | CEO \u0026 Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council\"}],[\"$\",\"meta\",\"5\",{\"property\":\"og:description\",\"content\":\"Find articles by Rekha Thomas, CEO \u0026 Principal Consultant of Path Forward Marketing LLC and member of the Forbes Communications Council\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:url\",\"content\":\"https://councils.forbes.com/profile/Rekha-Thomas-CEO-Principal-Consultant-Path-Forward-Marketing-LLC/a8d3ad84-8c9b-44ff-805d-7b47fd24c635\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:site_name\",\"content\":\"Forbes Communications Council\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:image\",\"content\":\"https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:type\",\"content\":\"profile\"}],[\"$\",\"meta\",\"10\",{\"name\":\"twitter:card\",\"content\":\"summary\"}],[\"$\",\"meta\",\"11\",{\"name\":\"twitter:title\",\"content\":\"Rekha Thomas | CEO \u0026 Principal Consultant - Path Forward Marketing LLC | Forbes Communications Council\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:description\",\"content\":\"Find articles by Rekha Thomas, CEO \u0026 Principal Consultant of Path Forward Marketing LLC and member of the Forbes Communications Council\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:image\",\"content\":\"https://s3.amazonaws.com/cco-avatars/2566db80-76fe-4740-bde7-a333c8a542e6.png\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:image:alt\",\"content\":\"Rekha Thomas\"}],[\"$\",\"meta\",\"15\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"c:null\n"])</script></body></html>