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What Is a Website Title? Understand and Optimize Title Usage on Your Site – Go WordPress
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method="get" action="https://wordpress.com/go/"> <input type="text" class="wpcom-h4-go-search-field" name="s" placeholder="Search tips" value=""> <input type="submit" value="Search" aria-hidden="true"> </form> </div--> </nav><!-- #secondary-navigation --> </header><!-- #masterbar --> <main id="content" class="site-content site-main"> <article id="post-18037336" class="post-18037336 post type-post status-publish format-standard has-post-thumbnail hentry category-tutorials"> <div class="single-header-wrapper"> <div class="featured-image"> <img src="https://enwpgo.files.wordpress.com/2023/10/website-titles-header.jpg?w=1024" alt="What Is a Website Title? Understand and Optimize Title Usage on Your Site" srcset="https://enwpgo.files.wordpress.com/2023/10/website-titles-header.jpg?w=660 660w, https://enwpgo.files.wordpress.com/2023/10/website-titles-header.jpg?w=960 960w, https://enwpgo.files.wordpress.com/2023/10/website-titles-header.jpg?w=1024 1280w" sizes="(max-width: 768px) 100vw, 100vw"/> </div> <header class="entry-header"> <div class="entry-header-text"> <div class="post-category"><svg class="go-category-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect x="0" fill="none" width="24" height="24"/><g><path d="M16 18H8v-2h8v2zm0-6H8v2h8v-2zm2-9h-2v2h2v15H6V5h2V3H6c-1.105 0-2 .895-2 2v15c0 1.105.895 2 2 2h12c1.105 0 2-.895 2-2V5c0-1.105-.895-2-2-2zm-4 2V4c0-1.105-.895-2-2-2s-2 .895-2 2v1c-1.105 0-2 .895-2 2v1h8V7c0-1.105-.895-2-2-2z"/></g></svg><span class="cat-links"><a href="https://wordpress.com/go/category/tutorials/" rel="category tag">Tutorials</a></span></div><h1 class="entry-title no-widows">What Is a Website Title? Understand and Optimize Title Usage on Your Site</h1><span class="posted-on"><time class="entry-date published updated" datetime="2023-10-03T11:51:08-04:00">October 3, 2023</time></span> </div> </header><!-- .entry-header --> <div class="entry-meta"> <span class="byline"> <span class="author-avatar"><img loading="lazy" alt='' src='https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=150&d=mysteryman&r=G' srcset='https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=150&d=mysteryman&r=G 1x, https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=225&d=mysteryman&r=G 1.5x, https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=300&d=mysteryman&r=G 2x, https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=450&d=mysteryman&r=G 3x, https://1.gravatar.com/avatar/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=600&d=mysteryman&r=G 4x' class='avatar avatar-150' height='150' width='150' loading='lazy' decoding='async' /></span><span class="author vcard"><a class="url fn n" href="https://wordpress.com/go/author/cnewcomer/">Colin Newcomer</a></span></span> </div><!-- .entry-meta --> </div> <div class="entry-content-wrapper"> <div class="entry-content"> <p>You know you need to use an appropriate title for your site, but you’ve seen and heard conflicting information about website titles. The first thing you’ll notice is that there are several different terms used when discussing titles. </p> <p>So your first question might be: </p> <div class="wp-block-group has-background" style="background:linear-gradient(135deg,rgb(229,248,225) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%)"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="what-is-a-website-title">What is a website title? </h2> <p>A website title is typically the HTML title tag that appears at the top of a site’s code. This is what Google normally uses as the website’s title in search results, and it’s also what will appear in the browser tab of a user’s browser.</p> </div></div> <p>However, when you’re <a href="https://wordpress.com/website-builder/">building a WordPress website</a>, you’ll also encounter the “title” terminology in other places on your site, which can make it a bit tricky to understand how everything connects together. </p> <p>You might see the “WordPress Site Title,” the “title tag” or “SEO title,” the “article title,” the “image title,” and maybe more.</p> <p>And here’s the thing:</p> <p>All of these different website titles are important! So, you need to not just understand what the differences are but also the optimal way to use each type of title.</p> <p>That’s what this post is for. Below, we’ll introduce you to the definitions and optimal usage for four different types of titles:</p> <ul class="wp-block-list"> <li><strong>Site Title </strong>– in WordPress, this is a single name for your entire website. Typically, it’s your brand name, but you can tweak it if needed.</li> <li><strong>Website title/HTML title tag</strong> – each individual page on your site will have its own website title tag that’s used for Google search results and browser tabs.</li> <li><strong>Article title </strong>– each blog post or page that you publish on your site will have its own article title. This will often be the same as the HTML title tag, but it appears differently in code, and you also might want to make it unique in some situations.</li> <li><strong>Image title </strong>– you can <em>optionally</em> add a title to each image that you use in your content.</li> </ul> <p>Understanding these terms will help you create a cohesive identity for your website, <a href="https://wordpress.com/go/website-building/the-seo-benefits-of-creating-a-website-with-wordpress-com/">optimize for search engines</a>, and create a great user experience for your human visitors.</p> <div class="wp-block-group has-background" style="background-color:#fef7f2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p style="font-size:26px"><strong>In this article:</strong></p> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-is-a-website-title">What is a website title? </a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-is-a-site-title">What Is a Site Title?</a> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#how-to-set-your-site-title-in-wordpress">How to Set Your Site Title in WordPress</a></li> </ul> </li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-is-an-html-title-tag">What Is an HTML Title Tag?</a> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-the-html-title-tag-looks-like-in-code">What the HTML Title Tag Looks Like in Code</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-the-html-title-tag-looks-like-in-search-engines">What the HTML Title Tag Looks Like in Search Engines</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-the-html-title-tag-looks-like-in-web-browsers">What the HTML Title Tag Looks Like in Web Browsers</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#best-practices-for-writing-an-effective-title-tag">Best Practices for Writing an Effective Title Tag</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#how-to-set-the-html-title-tag-in-wordpress">How to Set the HTML Title Tag in WordPress</a></li> </ul> </li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-is-an-article-title">What Is An Article Title?</a> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-the-article-title-looks-like">What the Article Title Looks Like</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#how-to-approach-article-titles-vs-title-tags">How to Approach Article Titles vs. Title Tags</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#other-article-headings-beyond-h1">Other Article Headings (Beyond H1)</a></li> </ul> </li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#what-are-image-title-attributes">What Are Image Title Attributes?</a> <ul class="wp-block-list"> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#where-you-ll-find-image-titles">Where You’ll Find Image Titles</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#image-titles-vs-alt-text">Image Titles vs. Alt Text</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#the-benefits-of-using-image-titles">The Benefits of Using Image Titles</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#how-to-properly-use-image-titles">How to Properly Use Image Titles</a></li> </ul> </li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#how-do-different-website-title-types-interact">How Do Different Website Title Types Interact?</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#common-mistakes-to-avoid-with-website-titles">Common Mistakes to Avoid With Website Titles</a></li> <li><a class="wp-block-table-of-contents__entry" href="https://wordpress.com/go/tutorials/what-is-a-website-title/#start-using-website-titles-the-right-way">Start Using Website Titles the Right Way</a></li> </ul> </div></div> <figure class="wp-block-image size-large"><a href="https://wordpress.com/start/?ref=website-go"><img data-attachment-id="18033033" data-permalink="https://wordpress.com/go/startyoursite-1/" data-orig-file="https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png" data-orig-size="2170,1088" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="startyoursite" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=1024" width="1024" height="513" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=1024" alt="Open a store. Launch a business. You can. You will. We'll help. Invent the world's greatest cat food, save a rainforest, start a needlepoint club. Whatever it is, it's going to need a website - that's where we come in. Start your website." class="wp-image-18033033" srcset="https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=2046 2046w, https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=150 150w, https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=300 300w, https://enwpgo.files.wordpress.com/2023/06/startyoursite-1.png?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading" id="what-is-a-site-title">What Is a Site Title?</h2> <p>In WordPress, the Site Title is a single name for your website. Typically, it’s the same as your brand name/domain name. You can think of it as the textual equivalent of a site’s logo.</p> <p>For example, the Site Title for the <a href="https://wordpress.com/go/digital-marketing/how-to-become-food-blogger-make-money/">popular food blog</a> Pinch of Yum (<a href="https://pinchofyum.com">pinchofyum.com</a>) would be “Pinch of Yum.”</p> <p>However, you can also slightly tweak your site title if preferred. For example, the Site Title of the <a href="https://wordpress.com/go/tutorials/how-to-make-money-with-a-travel-blog/">popular travel blog</a> Nomadic Matt (<a href="https://www.nomadicmatt.com">nomadicmatt.com</a>) is actually “Nomadic Matt’s Travel Site.”</p> <p>Your Site Title plays an important role in <a href="https://wordpress.com/go/website-building/website-branding/">establishing a cohesive identity for your site</a>. </p> <p>Some WordPress themes will even display the Site Title alongside a site’s logo. Whether or not the text from the Site Title is visible to human visitors on your site depends entirely on <a href="https://wordpress.com/go/web-design/how-to-choose-the-best-wordpress-theme/">which WordPress theme you’re using</a>.</p> <p>Even if your theme doesn’t display the Site Title publicly, the Site Title might still appear in some <a href="https://wordpress.com/go/digital-marketing/boost-your-search-results-with-schema-markup-in-wordpress/">behind-the-scenes schema markup</a>, such as defining the title of your site for when it’s shared on social media.</p> <p>However, your Site Title is not as important for search engine optimization (SEO), as the HTML title tag on each page does most of the heavy lifting when it comes to SEO. <em>We’ll cover that next</em>.</p> <h3 class="wp-block-heading" id="how-to-set-your-site-title-in-wordpress">How to Set Your Site Title in WordPress</h3> <ol class="wp-block-list"> <li>Open your backend dashboard.</li> <li>Go to <strong>Settings → General</strong> in the sidebar.</li> <li>Edit the <strong>Site title</strong> box to adjust your site’s title.</li> <li>Click the <strong>Save settings</strong> button to make your changes live.</li> </ol> <figure class="wp-block-image size-large"><img data-attachment-id="18037339" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/wordpress-site-title-1-edit-title-1/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg" data-orig-size="3300,3060" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="wordpress-site-title-1-edit-title-1" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=1024" width="1024" height="949" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=1024" alt="Screenshot of WordPress site title edit" class="wp-image-18037339" srcset="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=2048 2048w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-1-edit-title-1.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Here’s an example of what the Site Title might look like on the front end of your site with <a href="https://wordpress.com/theme/aldente/">the Al Dente theme</a>:</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037340" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/wordpress-site-title-2/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg" data-orig-size="2586,1692" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="wordpress-site-title-2" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=1024" width="1024" height="669" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=1024" alt="Srceenshot of frontend view of WordPress site title" class="wp-image-18037340" srcset="https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=1022 1022w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=2045 2045w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/wordpress-site-title-2.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Again, not all WordPress themes will display the Site Title. Some might hide the Site Title completely or replace it with your site’s logo.</p> <h2 class="wp-block-heading" id="what-is-an-html-title-tag">What Is an HTML Title Tag?</h2> <p>The HTML title tag is a small bit of code that defines the unique title of each page on your site. It identifies the page and describes what the page is about for both human visitors and search engines like Google.</p> <p>When most people say “website title,” they’re referring to the HTML title tag.</p> <p>While the title might not appear on the page itself, the title will appear in various user-facing areas, such as in a web browser’s title bar and tab list.</p> <p>Google will also typically use the text from your page’s HTML title tag as the title of that page in Google’s search engine results pages.</p> <p><em>In some situations, Google will use its own title, though, so there’s no guarantee that Google uses the exact text from your HTML title tag.</em></p> <p>In addition to seeing them called HTML title tags, you also might see them called “SEO titles, “”meta titles,” “page titles,” and other similar terms. All of these terms are referring to the same thing.</p> <p>Let’s dig into HTML title tags in more detail by discussing the following:</p> <ul class="wp-block-list"> <li>What the HTML title tag looks like in code</li> <li>What the HTML title tag looks like in search engines</li> <li>What the HTML title tag looks like in web browsers</li> <li>Best practices for writing an effective title tag</li> <li>How to set the HTML title tag in WordPress</li> </ul> <h3 class="wp-block-heading" id="what-the-html-title-tag-looks-like-in-code">What the HTML Title Tag Looks Like in Code</h3> <p>While you won’t need to work directly with code if you’re using WordPress, it’s still helpful to understand what’s going on behind the scenes with the HTML title tag.</p> <p>The HTML title tag appears in your site’s backend code near the top of the page, typically after the opening <head> tag (<em>which defines the page’s header area</em>).</p> <p>Here’s an example of the HTML title tag for <a href="https://wordpress.com/go/tutorials/how-to-create-a-paid-newsletter/">our post on how to create a paid newsletter</a>:</p> <pre class="wp-block-code"><code><head> <title>How to Create a Paid Newsletter: The Complete Guide – Go WordPress</title> </head></code></pre> <p><em>In code, the ” – ” sign is replaced by ” – “, but human visitors will see the actual ” -. “</em></p> <figure class="wp-block-image size-large"><img data-attachment-id="18037341" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/html-title-tag-1/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg" data-orig-size="2970,1444" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="html-title-tag-1" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=1024" width="1024" height="497" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=1024" alt="Example of title tag in code" class="wp-image-18037341" srcset="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=1022 1022w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=2044 2044w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-1.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading" id="what-the-html-title-tag-looks-like-in-search-engines">What the HTML Title Tag Looks Like in Search Engines</h3> <p>In general, search engines like Google and Bing will use the text from your page’s HTML title tag as the title of the page in the search engine’s results pages.</p> <p>However, this is not guaranteed. In some situations, search engines will shorten the text or rewrite it completely. Unfortunately, there’s no way to completely avoid this.</p> <p><em>Most of the time</em>, though, the search engine will use your page’s HTML title tag directly.</p> <p>Here’s how the same post from above looks like in Google – you can see that Google did remove the ” – Go WordPress” bit from the end of the title, but otherwise used it word for word.</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037342" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/html-title-tag-2-serps/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg" data-orig-size="1532,324" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="html-title-tag-2-serps" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=1024" width="1024" height="216" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=1024" alt="Example of what an HTML title tag looks like in Google SERPs" class="wp-image-18037342" srcset="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=1021 1021w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg?w=768 768w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-2-serps.jpg 1532w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading" id="what-the-html-title-tag-looks-like-in-web-browsers">What the HTML Title Tag Looks Like in Web Browsers</h3> <p>Web browsers like Chrome, Safari, and Firefox will also use a page’s HTML title tag as the text for the browser title bar and tab.</p> <p>For example, you can see how Chrome uses a truncated version of the title in the tab</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037343" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/html-title-tag-3-browser/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg" data-orig-size="1508,344" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="html-title-tag-3-browser" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=1024" width="1024" height="233" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=1024" alt="Example of what HTML title tag looks like in browsers" class="wp-image-18037343" srcset="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=1021 1021w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg?w=768 768w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-3-browser.jpg 1508w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading" id="best-practices-for-writing-an-effective-title-tag">Best Practices for Writing an Effective Title Tag</h3> <p>Because your site’s HTML title tag will often appear in search engines, it plays an essential role in helping you get as many search engine clicks as possible. </p> <p>Therefore, you’ll want to put some effort into writing an optimal title tag for each piece of content that you want to rank in search engines.</p> <p>To help you do that, here are some best practices for writing effective website title tags:</p> <ul class="wp-block-list"> <li><strong>Keep it around 55-60 characters </strong>– try to keep your title tags in the 55-60 character range (<em>70 at maximum</em>). If you go above this, Google might truncate your title in search results pages. Google is also more likely to rewrite your title if you make it too long. On the other hand, going too short (e.g. 20 characters) is wasting space. That’s why 55-60 characters is usually the sweet spot.</li> <li><strong>Try to use your main keyword (but don’t “stuff keywords”) </strong>– to improve search rankings, you should try to naturally include <a href="https://wordpress.com/go/tutorials/website-keywords-why-and-how-to-use-them/">the page’s main keyword</a> in the title. However, don’t go overboard and “stuff” the title with tons of keywords. You want to write for humans first and foremost while still keeping search engines in mind.</li> <li><strong>Make it engaging </strong>– you want your title to attract readers’ attention and convince them to click on your website over other people’s websites.</li> <li><strong>Avoid “spammy” signifiers </strong>– beyond keyword stuffing, you’ll also want to avoid other “spam” indicators such as too much capitalization, multiple exclamation points, and so on.</li> </ul> <p>For more details on writing quality HTML title tags, check out our full post <a href="https://wordpress.com/go/tutorials/how-to-add-edit-and-optimize-title-tags-on-wordpress-sites/">on how to optimize title tags for WordPress sites</a>.</p> <p>To help you see what your title tag might look like in search engines, you can <a href="https://mangools.com/free-seo-tools/serp-simulator">use this free tool from Mangools</a>.</p> <h3 class="wp-block-heading" id="how-to-set-the-html-title-tag-in-wordpress">How to Set the HTML Title Tag in WordPress</h3> <p>If you’re coding your website from scratch, you’ll set the HTML title tag by adding it directly to your site’s code.</p> <p>However, if you’ve built your website with WordPress, you can set each page’s HTML title tag from the WordPress editor.</p> <p>By default, WordPress will use the text from the title of the post or page in the page’s HTML title tag.</p> <p>However, if you’re able to <a href="https://wordpress.com/go/website-building/how-to-use-wordpress-plugins/">install your own WordPress plugins</a> (which you can do on <a href="https://wordpress.com/business/">the WordPress.com Business plan</a> and up), you can also install a dedicated SEO plugin like Yoast SEO or <a href="https://wordpress.com/go/website-building/rank-math-review-is-it-the-best-wordpress-seo-plugin/">Rank Math</a> to be able to set the HTML title separately from the title in the WordPress editor.</p> <p>This can give you a little bit more flexibility in setting up your SEO title, especially if you need to shorten the title it defaults to using.</p> <p>With <a href="https://wordpress.com/business/">the WordPress.com Business plan</a> and up, you can also set your HTML title tag using Jetpack’s built-in SEO tools if you’d <a href="https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/">rather not install a separate SEO plugin</a>. Jetpack calls it the “SEO Title”.</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037344" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/html-title-tag-4-set-in-jetpack/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg" data-orig-size="3334,2422" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="html-title-tag-4-set-in-jetpack" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=1024" width="1024" height="743" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=1024" alt="Jetpack's SEO Title field editor" class="wp-image-18037344" srcset="https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=2046 2046w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/html-title-tag-4-set-in-jetpack.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading" id="what-is-an-article-title">What Is An Article Title?</h2> <p>In addition to adding a page’s HTML title tag, you’ll also typically add an article title to each post, page, or other piece of content on your site.</p> <p>Whereas the HTML title tag does not appear to human visitors in the actual page content*, your article title will be visible to human visitors directly in your page’s content.</p> <p><em>*A piece of content’s HTML title tag will be visible to humans in the browser tab or search results pages, but it won’t actually appear in the body of a page on your website.</em></p> <p>In some cases, your article title might be the same as the HTML title tag. However, even if you use the same text for both the HTML title tag and the article title, they’ll be represented differently in your site’s code. </p> <p>If you’re using WordPress, WordPress will automatically handle this code for you – there’s no need for you to manually do anything. However, if you were coding a website from scratch, you would need to add them separately.</p> <h3 class="wp-block-heading" id="what-the-article-title-looks-like">What the Article Title Looks Like</h3> <p>In the WordPress editor, you set the article title in the title box:</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037345" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/article-title-1/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg" data-orig-size="3320,2434" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="article-title-1" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=1024" width="1024" height="750" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=1024" alt="Example of an article title on. the front end of a site" class="wp-image-18037345" srcset="https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=2046 2046w, https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/article-title-1.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>On the front end, the article title typically displays at the top of the page in a large font. The exact styling and location of the article title will depend on which WordPress theme you’re using.</p> <p>Here’s an example of what an article title looks like with <a href="https://wordpress.com/theme/aldente/">the Al Dente theme</a>:</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037346" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/article-title-2-frontend/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg" data-orig-size="2566,1718" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="article-title-2-frontend" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=1024" width="1024" height="685" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=1024" alt="Example. of how a theme displays an article title" class="wp-image-18037346" srcset="https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=2046 2046w, https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/article-title-2-frontend.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>However, whereas the text of your HTML title tag goes inside the <title></title> code in your site’s <head> section, the article title goes in the body of your site’s code and typically* uses the <h1> heading.</p> <p>For example:</p> <pre class="wp-block-code"><code><h1>Your article title here</h1></code></pre> <p>Some WordPress themes will use the <h2> heading tag for the article title instead. But in general, it’s more common for a theme to use <h1>.</p> <h3 class="wp-block-heading" id="how-to-approach-article-titles-vs-title-tags">How to Approach Article Titles vs. Title Tags</h3> <p>At a high level, both article titles and title tags serve the same general purpose – convincing people to read your content by providing an engaging summary/hook of the content.</p> <p>As we mentioned above, many sites will use the exact same text for both the article title and the HTML title tag.</p> <p>We generally use this approach here on WordPress.com/Go, though we do append our Site Title to the end of the HTML title.</p> <p>For example, in our “How to create a paid newsletter post,” we use the following:</p> <ul class="wp-block-list"> <li><strong>Article title</strong>: How to Create a Paid Newsletter: The Complete Guide</li> <li><strong>HTML title tag</strong>: How to Create a Paid Newsletter: The Complete Guide – Go WordPress</li> </ul> <p>For your site, it’s totally fine to do the same. In fact, that’s probably the best option in most cases. There’s no need to overthink it!</p> <p>One thing to consider is that the article title does not have the same constraints on length that the HTML title has. </p> <p>So while you should try to keep your HTML title tags to 55-60 characters, you’re free to go a little longer in your article title if needed.</p> <p>However, if you use a different HTML title tag and <h1> article heading, Google might be more likely to rewrite your HTML title tag with its own version. </p> <p>Typically, Google will actually use your article title in its search results pages <em>instead</em> of the HTML title tag in cases when the HTML title tag and article title are different.</p> <h3 class="wp-block-heading" id="other-article-headings-beyond-h1">Other Article Headings (Beyond H1)</h3> <p>As we mentioned earlier, most WordPress themes display the article title using the <h1> tag in HTML, which is the highest-level heading available.</p> <p>However, you’ll also typically use other heading levels – H2, H3, and so on – to break your content into different sections. </p> <p>On WordPress, you can add these to your content using the Heading block and choosing the appropriate heading level in the block’s settings:</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037347" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/article-title-3-other-headings/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg" data-orig-size="3334,2510" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="article-title-3-other-headings" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=1024" width="1024" height="770" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=1024" alt="Example of WordPress editor toolbar heading level options" class="wp-image-18037347" srcset="https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=2046 2046w, https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/article-title-3-other-headings.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Using these subheadings can improve your site’s user experience and <a href="https://wordpress.com/go/content-blogging/blog-post-format/">make it easier for users to read your content</a>.</p> <p>However, you should never use the H1 heading level in the body of your post content. Each page on your site should only have a single H1 tag, which your site probably already uses for the article title.</p> <p>Therefore, when you’re adding subheadings to your content, you should start with H2 as the highest-level heading and move down from there.</p> <h2 class="wp-block-heading" id="what-are-image-title-attributes">What Are Image Title Attributes?</h2> <p>Beyond the text-based website titles that we’ve focused on so far, you’ll also encounter the title terminology when you’re adding an image to your website.</p> <p>An image title, along with image alt text, plays an important role in providing textual context and description for the image that you’ve added. Each image can have its own unique title.</p> <p>Let’s first talk about where the image title attribute appears. Then, we’ll go over some tips on how to properly use image titles and the differences between image titles vs. alt text.</p> <h3 class="wp-block-heading" id="where-you-ll-find-image-titles">Where You’ll Find Image Titles</h3> <p>On the front end of your site, a human visitor will see the image title if they hover their mouse over the image. Here’s an example of what it looks like in the popular Chrome web browser.</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037348" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/image-title-attribute-1-frontend-example/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg" data-orig-size="2124,1482" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="image-title-attribute-1-frontend-example" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=1024" width="1024" height="714" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=1024" alt="Example of front end view of a title attribute on mouse hover" class="wp-image-18037348" srcset="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=2048 2048w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-1-frontend-example.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>To set the image title, you can use an option in the WordPress editor or add the title directly to your site’s HTML if you’re working with code directly.</p> <p>In WordPress, you’ll see the image title attribute box in the <strong>Advanced</strong> section of the settings sidebar of an Image block (<em>or potentially other blocks that include images</em>).</p> <p>Here’s an example of what it might look like:</p> <figure class="wp-block-image size-large"><img data-attachment-id="18037349" data-permalink="https://wordpress.com/go/tutorials/what-is-a-website-title/attachment/image-title-attribute-2/" data-orig-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg" data-orig-size="3316,2816" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="image-title-attribute-2" data-image-description="" data-image-caption="" data-medium-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=300" data-large-file="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=1024" width="1024" height="869" loading="lazy" src="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=1024" alt="WordPress editor title attribute form in sidebar advanced section" class="wp-image-18037349" srcset="https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=1024 1024w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=2048 2048w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=150 150w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=300 300w, https://enwpgo.files.wordpress.com/2023/10/image-title-attribute-2.jpg?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>If you were working directly with code, you would add the image title using the <strong>title</strong> attribute.</p> <p>Here’s the basic HTML to display an image:</p> <pre class="wp-block-code"><code><img src="img_file.jpg"></code></pre> <p>To add the title, you would add the <strong>title </strong>attribute as follows:</p> <pre class="wp-block-code"><code><img src="img_file.jpg" title="Your image title goes here"></code></pre> <h3 class="wp-block-heading" id="image-titles-vs-alt-text">Image Titles vs. Alt Text</h3> <p>In addition to image titles, you can also add another type of text attribute called <strong>alt text</strong> or <strong>alternative text</strong>.</p> <p>Here’s how to think about the difference between image titles vs. alt text:</p> <ul class="wp-block-list"> <li><strong>Alt text </strong>– if the image were to completely disappear or become invisible, this text should be a suitable replacement. Basically, if your friend asked you to describe the image because your friend couldn’t see it, what would you say? That’s what you should put in the alt text.</li> <li><strong>Title </strong>– the title <em>adds</em> extra information about the image. It lets you build on the content of the image to provide additional information or context beyond what’s immediately visible in the image.</li> </ul> <p>You should add alt text to every single image on your site, as it’s an essential part of making your website accessible to visitors using screen readers or other assistive devices.</p> <p>On the other hand, using image titles is optional, and you will see some sites completely skip adding image titles.</p> <p>For example, let’s say you were writing the image alt text and title for the image of the horse from our example above. Here’s what you might put:</p> <ul class="wp-block-list"> <li><strong>Alt text </strong>– A white horse walking in a field</li> <li><strong>Title </strong>– This was the horse from the movie, Hidalgo</li> </ul> <h3 class="wp-block-heading" id="the-benefits-of-using-image-titles">The Benefits of Using Image Titles</h3> <p>While using image titles isn’t as important as adding image alt text, there are still some benefits to using image titles.</p> <p>Most notably, image titles can play a minor role in improving the search engine optimization of your pages by providing additional contextual signals to Google.</p> <p>Image titles can also help you improve user experience by giving you a way to provide readers with more information about an image.</p> <p>Many screen readers will also read image titles (along with image alt text), so adding more information to your image titles can also play a role in accessibility. </p> <p>However, some screen readers will only read the image title attribute if a user specifically tabs to the image element. In general, image alt text is more important from an accessibility perspective.</p> <h3 class="wp-block-heading" id="how-to-properly-use-image-titles">How to Properly Use Image Titles</h3> <ul class="wp-block-list"> <li><strong>Don’t use it to replace alt text </strong>– remember that alt text is essential for all websites to improve accessibility. You should never use image titles as a replacement for alt text.</li> <li><strong>Add context </strong>– your image title should provide additional context to what’s already visible in the image.</li> <li><strong>Include keywords (if natural) </strong>– if there’s an opportunity to naturally include a keyword in the image title, it can provide another small signal to Google about the content of your page. Avoid stuffing in keywords just for the sake of SEO, though.</li> <li><strong>Keep it short</strong> – because the image title typically only appears when a user hovers their mouse over the image, you only have a limited amount of space to work with. Given that, it’s important to keep your image titles short and to the point.</li> </ul> <h2 class="wp-block-heading" id="how-do-different-website-title-types-interact">How Do Different Website Title Types Interact?</h2> <p>If you want to make your website the best it can be, you’ll incorporate all these different title elements into a cohesive structure.</p> <p>In WordPress, it starts with your Site Title, which is the overall name and branding of your website.</p> <p>Then, each page will have its own HTML title tag, AKA the SEO title, the meta title, and so on.</p> <p>The title tag is generally what convinces readers to click on your site when they’re browsing search engine results pages. It also provides important context about the content of your page, which can help you actually rank on those search results pages.</p> <p>Your title tag may or may not be the same as the article title. Some people use the same text, while others take advantage of the extra space that the article title affords to provide additional information.</p> <p>In addition to the <h1> article title, you’ll also likely include other subheadings to divide your content – <h2>, <h3>, and so on. These are not technically titles, but they do fit within the heading hierarchy.</p> <p>Finally, you might use image titles to provide additional information about the images that you use in your articles.</p> <h2 class="wp-block-heading" id="common-mistakes-to-avoid-with-website-titles">Common Mistakes to Avoid With Website Titles</h2> <p>To use these various website titles effectively, here are some mistakes that you’ll want to avoid:</p> <ul class="wp-block-list"> <li><strong>Don’t engage in keyword stuffing </strong>– while website titles are a great place to include keywords <em>if they naturally fit</em>, you should never stuff in keywords just for the sake of SEO. Your website titles should always be written for humans first.</li> <li><strong>Don’t make your titles too long </strong>– regardless of title type, you’re almost always working with limited space. As such, it’s important to keep your titles short and to the point, whether it’s your Site Title, HTML title tag, image title, and so on.</li> <li><strong>Don’t forget to set the SEO title (HTML title tag) </strong>– if you want to maximize your traffic from search engines, it’s essential to write an optimized HTML title tag/SEO title for each piece of content.</li> <li><strong>Don’t confuse image titles with image alt text </strong>– for accessibility purposes, every image on your site should have alt text. You should never use an image title to <em>replace</em> alt text.</li> </ul> <h2 class="wp-block-heading" id="start-using-website-titles-the-right-way">Start Using Website Titles the Right Way</h2> <p>If you want to make your website a success, understanding the role of website titles is important.</p> <p>When most people say “website title,” they’re referring to the HTML title tag that appears in the code of each page on your site. However, the title terminology will also appear in other areas on WordPress, including the overall Site Title, the article title, and image titles.</p> <p>By using all of these different title types in an optimal way, you can ensure that you’re creating the best website possible for both your human visitors and search engines.</p> <p>When you build your website with WordPress.com, you’ll be able to manage all of these titles from a visual interface. There’s no need to work with code like you’d need to if you were building a website from scratch.</p> <p>If you want to try it out, you can <a href="https://wordpress.com/start/">create your free WordPress.com website today</a>.</p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p><strong>Want more tips? 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getLastMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement = null; while ( element && !foundElement ) { for ( const selector of selectors ) { if ( element.matches( selector ) ) { foundElement = element; break; } } element = element.parentElement; } return foundElement; } /** * Establish the closest parent from an element matching * a given list of selectors. Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/go\/tutorials\/what-is-a-website-title\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. ( parentTagName === 'li' ? parent : element ).remove(); } ); return; } document.querySelector( '[data-is-ccpa-dnsd-trigger]' ).onclick = ( event ) => { event.preventDefault(); window.a8cAnalytics.dnsd.show(); }; } ); if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script> </div> <script type="text/javascript"> ( function() { 'use strict'; var currentScript = document.currentScript; var setupAnalytics = function() { function getScript() { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'src', "https:\/\/s0.wp.com\/wp-content\/mu-plugins\/a8c-analytics\/a8c-analytics.js?v=1729607242" ); script.setAttribute( 'async', true ); prev.parentNode.insertBefore( script, prev ); } getScript(); }; if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script> <!-- A8C Analytics [end] --> </body> </html>