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Marcia Kaplan - Practical Ecommerce

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She is also a seasoned business writer and technology market research analyst, having written for trade magazines and newspapers, including CRN, Silicon Valley Business Journal, and Ziff Davis. Her consulting clients include Fortune 500 companies as well as startups Marcia holds an M.B.A. from San Jose State University in California and a B.A. in sociology from Binghamton University in New York." /> <link rel="canonical" href="https://www.practicalecommerce.com/author/marcia-kaplan" /> <link rel="next" href="https://www.practicalecommerce.com/author/marcia-kaplan/page/2" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="profile" /> <meta property="og:title" content="Marcia Kaplan" /> <meta property="og:description" content="Marcia Kaplan is a longtime contributor to Practical Ecommerce, addressing capital markets, global online trends, and more since 2011. 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Her consulting clients include Fortune 500 companies as well as startups</p> <p>Marcia holds an M.B.A. from San Jose State University in California and a B.A. in sociology from Binghamton University in New York.</p> </p> <br clear="left"> </div> <ul class='wmtposts'> <li class="postlist"> <a href="https://www.practicalecommerce.com/amazons-b2b-marketplace-dominates" class="thumb-link" aria-label="Read more about Amazon’s B2B Marketplace Dominates" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/07/Amazons-B2B-Marketplace-Dominates-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration with the text &quot;b2b&quot;" decoding="async" fetchpriority="high" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/07/Amazons-B2B-Marketplace-Dominates-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/Amazons-B2B-Marketplace-Dominates-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/Amazons-B2B-Marketplace-Dominates.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" /></a> <a href="https://www.practicalecommerce.com/category/management/b2b" class="cat-link" data-wpel-link="internal"> B2B</a> <h2><a href="https://www.practicalecommerce.com/amazons-b2b-marketplace-dominates" data-wpel-link="internal">Amazon’s B2B Marketplace Dominates</a></h2> <div> <h6> July 24, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> B2B marketplaces are proliferating. Amazon Business, launched in 2012, is now a $35 billion GMV juggernaut. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/discount-driven-consumers-spur-prime-day-2023" class="thumb-link" aria-label="Read more about Discount-driven Consumers Spur Prime Day 2023" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/07/Discount-driven-Consumers-Spur-Prime-Day-2023-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Amazon shipping box with Prime logo on it" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/07/Discount-driven-Consumers-Spur-Prime-Day-2023-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/Discount-driven-Consumers-Spur-Prime-Day-2023-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/Discount-driven-Consumers-Spur-Prime-Day-2023.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" class="cat-link" data-wpel-link="internal"> Amazon &amp; Marketplaces</a> <h2><a href="https://www.practicalecommerce.com/discount-driven-consumers-spur-prime-day-2023" data-wpel-link="internal">Discount-driven Consumers Spur Prime Day 2023</a></h2> <div> <h6> July 17, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> U.S. consumers looked for deals in Prime Day 2023. Top categories were appliances, electronics, and apparel. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/amazon-aggregators-face-a-new-reality" class="thumb-link" aria-label="Read more about Amazon Aggregators Face a New Reality" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/06/Amazon-Aggregators-Face-a-New-Reality-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of the globe with Amazon boxes circling it." decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/06/Amazon-Aggregators-Face-a-New-Reality-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/06/Amazon-Aggregators-Face-a-New-Reality-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/06/Amazon-Aggregators-Face-a-New-Reality.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/amazon-aggregators-face-a-new-reality" data-wpel-link="internal">Amazon Aggregators Face a New Reality</a></h2> <div> <h6> June 19, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Amazon aggregators purchase marketplace sellers and then attempt to improve revenue and profits. The boomtimes are over. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/tiktok-shop-slowed-by-governments-consumers" class="thumb-link" aria-label="Read more about TikTok Shop Slowed by Governments, Consumers" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/06/TikTok-Shop-Slowed-by-Governments-Consumers-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of TikTok logo next to a person holding a smartphone" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/06/TikTok-Shop-Slowed-by-Governments-Consumers-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/06/TikTok-Shop-Slowed-by-Governments-Consumers-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/06/TikTok-Shop-Slowed-by-Governments-Consumers.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/tiktok-shop-slowed-by-governments-consumers" data-wpel-link="internal">TikTok Shop Slowed by Governments, Consumers</a></h2> <div> <h6> June 4, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> TikTok's ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/mixed-success-for-private-label-brands" class="thumb-link" aria-label="Read more about Mixed Success for Private Label Brands" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/05/Mixed-Success-for-Private-Label-Brands--300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of Target&#039;s Good &amp; Gather logo" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/05/Mixed-Success-for-Private-Label-Brands--300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/05/Mixed-Success-for-Private-Label-Brands--150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/05/Mixed-Success-for-Private-Label-Brands-.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/mixed-success-for-private-label-brands" data-wpel-link="internal">Mixed Success for Private Label Brands</a></h2> <div> <h6> May 15, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> In-house retail brands are typically less expensive and experience robust sales in inflationary periods. But not every initiative is successful. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/post-covid-shoppers-are-omnichannel" class="thumb-link" aria-label="Read more about Post-Covid Shoppers Are Omnichannel" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Post-Covid-Shoppers-Are-Omnichannel-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Best Buy logo of a in-store tag" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Post-Covid-Shoppers-Are-Omnichannel-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Post-Covid-Shoppers-Are-Omnichannel-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Post-Covid-Shoppers-Are-Omnichannel.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/customer-retention" class="cat-link" data-wpel-link="internal"> Customer Retention</a> <h2><a href="https://www.practicalecommerce.com/post-covid-shoppers-are-omnichannel" data-wpel-link="internal">Post-Covid Shoppers Are Omnichannel</a></h2> <div> <h6> April 30, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/can-chatgpt-improve-customer-service" class="thumb-link" aria-label="Read more about Can ChatGPT Improve Customer Service?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Can-ChatGPT-Improve-Customer-Service-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of call center workers" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Can-ChatGPT-Improve-Customer-Service-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Can-ChatGPT-Improve-Customer-Service-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Can-ChatGPT-Improve-Customer-Service.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/customer-service" class="cat-link" data-wpel-link="internal"> Customer Service</a> <h2><a href="https://www.practicalecommerce.com/can-chatgpt-improve-customer-service" data-wpel-link="internal">Can ChatGPT Improve Customer Service?</a></h2> <div> <h6> April 13, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/rising-costs-prompt-new-return-policies" class="thumb-link" aria-label="Read more about Rising Costs Prompt New Return Policies" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Rising-Costs-Prompt-Changes-to-Return-Policies-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a shipping box with &quot;Returns&quot; stamped on it" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/04/Rising-Costs-Prompt-Changes-to-Return-Policies-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Rising-Costs-Prompt-Changes-to-Return-Policies-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/04/Rising-Costs-Prompt-Changes-to-Return-Policies.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/rising-costs-prompt-new-return-policies" data-wpel-link="internal">Rising Costs Prompt New Return Policies</a></h2> <div> <h6> April 3, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> The era of free returns, unlimited returns, and returnless refunds has been enormously expensive to most merchants. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/hubris-upended-silicon-valley-bank" class="thumb-link" aria-label="Read more about Hubris Upended Silicon Valley Bank" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/03/Hubris-Upended-Silicon-Vally-Bank-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="SVB logo on the website" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/03/Hubris-Upended-Silicon-Vally-Bank-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/03/Hubris-Upended-Silicon-Vally-Bank-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/03/Hubris-Upended-Silicon-Vally-Bank.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/hubris-upended-silicon-valley-bank" data-wpel-link="internal">Hubris Upended Silicon Valley Bank</a></h2> <div> <h6> March 19, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/actually-ecommerce-excelled-in-2022" class="thumb-link" aria-label="Read more about Actually, Ecommerce Excelled in 2022" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/03/Actually-2022-Was-a-Strong-Year-for-Ecommerce-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a digital shopping cart on a human hand" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/03/Actually-2022-Was-a-Strong-Year-for-Ecommerce-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/03/Actually-2022-Was-a-Strong-Year-for-Ecommerce-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/03/Actually-2022-Was-a-Strong-Year-for-Ecommerce.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/actually-ecommerce-excelled-in-2022" data-wpel-link="internal">Actually, Ecommerce Excelled in 2022</a></h2> <div> <h6> March 2, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Ecommerce sales in the U.S. and worldwide posted strong growth in 2022, despite headlines to the contrary. Global ecommerce retail sales grew by nearly 10% and reached a record 19.7% of total retail. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/can-fast-fashion-ever-be-sustainable" class="thumb-link" aria-label="Read more about Can Fast Fashion Ever Be Sustainable?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/02/Can-Fast-Fashion-Ever-Be-Sustainable-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photos of clothes piled on a bed" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/02/Can-Fast-Fashion-Ever-Be-Sustainable-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/02/Can-Fast-Fashion-Ever-Be-Sustainable-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/02/Can-Fast-Fashion-Ever-Be-Sustainable.jpg 361w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/can-fast-fashion-ever-be-sustainable" data-wpel-link="internal">Can Fast Fashion Ever Be Sustainable?</a></h2> <div> <h6> February 19, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/2022-holiday-shopping-wrap-up" class="thumb-link" aria-label="Read more about 2022 Holiday Shopping Wrap-up" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/01/2022-Holiday-Shopping-Wrap-up-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a gift-wrapped Christmas item" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/01/2022-Holiday-Shopping-Wrap-up-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/2022-Holiday-Shopping-Wrap-up-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/2022-Holiday-Shopping-Wrap-up.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/analytics-data" class="cat-link" data-wpel-link="internal"> Analytics &amp; Data</a> <h2><a href="https://www.practicalecommerce.com/2022-holiday-shopping-wrap-up" data-wpel-link="internal">2022 Holiday Shopping Wrap-up</a></h2> <div> <h6> January 30, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/trouble-brewing-for-buy-now-pay-later-providers" class="thumb-link" aria-label="Read more about Trouble Brewing for Buy Now, Pay Later Providers" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/01/Trouble-Brewing-for-Buy-Now-Pay-Later-Providers-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of text &quot;Buy Now Pay Later&quot; coming from a megaphone" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/01/Trouble-Brewing-for-Buy-Now-Pay-Later-Providers-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/Trouble-Brewing-for-Buy-Now-Pay-Later-Providers-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/Trouble-Brewing-for-Buy-Now-Pay-Later-Providers.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/payments" class="cat-link" data-wpel-link="internal"> Payments</a> <h2><a href="https://www.practicalecommerce.com/trouble-brewing-for-buy-now-pay-later-providers" data-wpel-link="internal">Trouble Brewing for Buy Now, Pay Later Providers</a></h2> <div> <h6> January 17, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Consumers love buy now, pay later programs. But after rapid growth, the industry is staggering under rising interest rates, delinquent borrowers, and overexpansion. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/cryptocurrencies-and-spacs-implode" class="thumb-link" aria-label="Read more about Cryptocurrencies and SPACs Implode" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2023/01/Cryptocurrencies-and-SPACs-Implode-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a declining graph" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/01/Cryptocurrencies-and-SPACs-Implode-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/Cryptocurrencies-and-SPACs-Implode-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/01/Cryptocurrencies-and-SPACs-Implode.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/cryptocurrencies-and-spacs-implode" data-wpel-link="internal">Cryptocurrencies and SPACs Implode</a></h2> <div> <h6> January 8, 2023 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> In 2022, the value of cryptocurrencies and special purpose acquisition companies dramatically declined. Here's our analysis. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/amid-fba-fee-hikes-sellers-consider-alternatives" class="thumb-link" aria-label="Read more about Amid FBA Fee Hikes, Sellers Consider Alternatives" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/12/FBA-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of an Amazon fulfillment center." decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/12/FBA-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/12/FBA-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/12/FBA.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" class="cat-link" data-wpel-link="internal"> Amazon &amp; Marketplaces</a> <h2><a href="https://www.practicalecommerce.com/amid-fba-fee-hikes-sellers-consider-alternatives" data-wpel-link="internal">Amid FBA Fee Hikes, Sellers Consider Alternatives</a></h2> <div> <h6> December 20, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/sales-report-2022-thanksgiving-black-friday-cyber-monday" class="thumb-link" aria-label="Read more about Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/12/Sales-Report-2022-Thanksgiving-Black-Friday-Cyber-Monday-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of letters S - A - L - E with a Santa hat on top" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/12/Sales-Report-2022-Thanksgiving-Black-Friday-Cyber-Monday-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/12/Sales-Report-2022-Thanksgiving-Black-Friday-Cyber-Monday-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/12/Sales-Report-2022-Thanksgiving-Black-Friday-Cyber-Monday.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management" class="cat-link" data-wpel-link="internal"> Business</a> <h2><a href="https://www.practicalecommerce.com/sales-report-2022-thanksgiving-black-friday-cyber-monday" data-wpel-link="internal">Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday</a></h2> <div> <h6> December 1, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> U.S. consumers spent freely this year during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/turmoil-for-chinese-ecommerce-and-tech-companies" class="thumb-link" aria-label="Read more about Turmoil for Chinese Ecommerce and Tech Companies" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/11/Turmoil-for-Chinese-Ecommerce-and-Tech-Companies-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Sign in Chinese and English for Ant Financial" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/11/Turmoil-for-Chinese-Ecommerce-and-Tech-Companies-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/11/Turmoil-for-Chinese-Ecommerce-and-Tech-Companies-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/11/Turmoil-for-Chinese-Ecommerce-and-Tech-Companies.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/cross-border" class="cat-link" data-wpel-link="internal"> Cross-border Selling</a> <h2><a href="https://www.practicalecommerce.com/turmoil-for-chinese-ecommerce-and-tech-companies" data-wpel-link="internal">Turmoil for Chinese Ecommerce and Tech Companies</a></h2> <div> <h6> November 22, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> China's federal government is exerting increasing control over tech companies, including ecommerce. That, combined with a slowing economy, creates uncertainty. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/ecommerce-flourishes-in-latin-america" class="thumb-link" aria-label="Read more about Ecommerce Flourishes in Latin America" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/10/Ecommerce-Flourishes-in-Latin-America-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a smartphone with Mercado Libre logo on the screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/10/Ecommerce-Flourishes-in-Latin-America-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/10/Ecommerce-Flourishes-in-Latin-America-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/10/Ecommerce-Flourishes-in-Latin-America.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/cross-border" class="cat-link" data-wpel-link="internal"> Cross-border Selling</a> <h2><a href="https://www.practicalecommerce.com/ecommerce-flourishes-in-latin-america" data-wpel-link="internal">Ecommerce Flourishes in Latin America</a></h2> <div> <h6> October 31, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Ecommerce growth in Latin America during the pandemic was among the highest worldwide. Those habits appear to be permanent. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/shoppers-buy-necessities-not-gifts-in-amazons-october-event" class="thumb-link" aria-label="Read more about Shoppers Buy Necessities, Not Gifts, in Amazon&#8217;s October Event" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/10/Shoppers-Buy-Necessities-Not-Gifts-in-Amazons-October-Event-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a Prime logo on a shipping box" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/10/Shoppers-Buy-Necessities-Not-Gifts-in-Amazons-October-Event-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/10/Shoppers-Buy-Necessities-Not-Gifts-in-Amazons-October-Event-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/10/Shoppers-Buy-Necessities-Not-Gifts-in-Amazons-October-Event.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" class="cat-link" data-wpel-link="internal"> Amazon &amp; Marketplaces</a> <h2><a href="https://www.practicalecommerce.com/shoppers-buy-necessities-not-gifts-in-amazons-october-event" data-wpel-link="internal">Shoppers Buy Necessities, Not Gifts, in Amazon&#8217;s October Event</a></h2> <div> <h6> October 17, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Consumers responded to Amazon's Early Access Prime event, but not for holiday shopping. Here's our recap. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/what-motivates-consumers-to-shop-sustainably" class="thumb-link" aria-label="Read more about What Motivates Consumers to Shop Sustainably?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Sustainable-Shopping-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Hand holding smartphone with environment icons" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Sustainable-Shopping-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Sustainable-Shopping-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Sustainable-Shopping.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management" class="cat-link" data-wpel-link="internal"> Business</a> <h2><a href="https://www.practicalecommerce.com/what-motivates-consumers-to-shop-sustainably" data-wpel-link="internal">What Motivates Consumers to Shop Sustainably?</a></h2> <div> <h6> October 3, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Concerns about sustainability vary depending on age, gender, and location. Research shows merchants have different perceptions than consumers on the topic. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/southeast-asia-tops-worldwide-ecommerce-growth" class="thumb-link" aria-label="Read more about Southeast Asia Tops Worldwide Ecommerce Growth" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Southeast-Asia-Tops-Worldwide-Ecommerce-Growth-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a flat world map with pins in SE Asia countries" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Southeast-Asia-Tops-Worldwide-Ecommerce-Growth-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Southeast-Asia-Tops-Worldwide-Ecommerce-Growth-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Southeast-Asia-Tops-Worldwide-Ecommerce-Growth.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/cross-border" class="cat-link" data-wpel-link="internal"> Cross-border Selling</a> <h2><a href="https://www.practicalecommerce.com/southeast-asia-tops-worldwide-ecommerce-growth" data-wpel-link="internal">Southeast Asia Tops Worldwide Ecommerce Growth</a></h2> <div> <h6> September 15, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> There are 10 countries in Southeast Asia. Five of them have the fastest ecommerce growth rates on the planet. Here are the numbers — sales, growth %, and leading providers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/ecommerce-briefs-fba-increases-fees-walmart-expands-healthcare" class="thumb-link" aria-label="Read more about Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Ecommerce-Briefs-FBA-Increases-Fees-Walmart-Expands-Healthcare-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Paramount+ movie streaming on a tablet" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Ecommerce-Briefs-FBA-Increases-Fees-Walmart-Expands-Healthcare-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Ecommerce-Briefs-FBA-Increases-Fees-Walmart-Expands-Healthcare-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Ecommerce-Briefs-FBA-Increases-Fees-Walmart-Expands-Healthcare.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" class="cat-link" data-wpel-link="internal"> Amazon &amp; Marketplaces</a> <h2><a href="https://www.practicalecommerce.com/ecommerce-briefs-fba-increases-fees-walmart-expands-healthcare" data-wpel-link="internal">Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare</a></h2> <div> <h6> September 9, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Amazon Prime and Walmart+ compete for subscribers; FBA imposes holiday fees; Walmart extends healthcare initiatives. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/stagnant-sales-are-creating-an-inventory-glut" class="thumb-link" aria-label="Read more about Stagnant Sales Are Creating an Inventory Glut" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Stagnant-Sales-Are-Creating-an-Inventory-Glut-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Video screenshot of a Liquity Service warehouse" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/09/Stagnant-Sales-Are-Creating-an-Inventory-Glut-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Stagnant-Sales-Are-Creating-an-Inventory-Glut-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/09/Stagnant-Sales-Are-Creating-an-Inventory-Glut.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/stagnant-sales-are-creating-an-inventory-glut" data-wpel-link="internal">Stagnant Sales Are Creating an Inventory Glut</a></h2> <div> <h6> September 1, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Recession fears combined with supply-chain excesses have created a dramatic increase in unsold inventory. We explain. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/new-u-s-law-to-spur-electric-vehicles-clean-energy" class="thumb-link" aria-label="Read more about New U.S. Law to Spur Electric Vehicles, Clean Energy" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/08/New-U.S.-Law-to-Spur-Electric-Delivery-Vehicles-Clean-Energy-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of an electric FedEx delivery truck" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/08/New-U.S.-Law-to-Spur-Electric-Delivery-Vehicles-Clean-Energy-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/08/New-U.S.-Law-to-Spur-Electric-Delivery-Vehicles-Clean-Energy-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/08/New-U.S.-Law-to-Spur-Electric-Delivery-Vehicles-Clean-Energy.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management" class="cat-link" data-wpel-link="internal"> Business</a> <h2><a href="https://www.practicalecommerce.com/new-u-s-law-to-spur-electric-vehicles-clean-energy" data-wpel-link="internal">New U.S. Law to Spur Electric Vehicles, Clean Energy</a></h2> <div> <h6> August 16, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> The new Inflation Reduction Act impacts U.S. taxation, healthcare, and climate change. The bill's clean-energy incentives will likely produce more electric delivery vehicles and charging stations. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/aws-boosts-amazons-q2-2022-results" class="thumb-link" aria-label="Read more about AWS Boosts Amazon&#8217;s Q2 2022 Results" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/08/Amazon-Reports-Mixed-Second-Quarter-Results-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of Amazon building in Santa Clara, California." decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/08/Amazon-Reports-Mixed-Second-Quarter-Results-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/08/Amazon-Reports-Mixed-Second-Quarter-Results-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/08/Amazon-Reports-Mixed-Second-Quarter-Results.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/aws-boosts-amazons-q2-2022-results" data-wpel-link="internal">AWS Boosts Amazon&#8217;s Q2 2022 Results</a></h2> <div> <h6> August 7, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Amazon reported mixed results for Q2 2022. Product sales fell, but revenue from Amazon Web Services and subscriptions grew (a lot). We dive into the details. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/the-details-of-shopifys-massive-q2-2022-loss" class="thumb-link" aria-label="Read more about The Details of Shopify&#8217;s Massive Q2 2022 Loss" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2022/07/Shopify-Financial-Results-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Shopify logo in the background of a silhouetted woman holding a mobile phone." decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2022/07/Shopify-Financial-Results-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2022/07/Shopify-Financial-Results-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2022/07/Shopify-Financial-Results.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/finance" class="cat-link" data-wpel-link="internal"> Finance</a> <h2><a href="https://www.practicalecommerce.com/the-details-of-shopifys-massive-q2-2022-loss" data-wpel-link="internal">The Details of Shopify&#8217;s Massive Q2 2022 Loss</a></h2> <div> <h6> July 31, 2022 &bull; <a rel="author" title="Posts by Marcia Kaplan" href="https://www.practicalecommerce.com/author/marcia-kaplan" data-wpel-link="internal">Marcia Kaplan</a> </h6> <p> Having posted a massive $1.2 billion loss in Q2 2022, Shopify effectively reset its financial outlook. 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