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src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="_img_16u6n_1 _object-fit-cover_16u6n_5 pencraft pc-reset"/></picture></div></div><div class="pencraft _flexGrow_1yrbq_302 pc-reset _ellipsis_1yrbq_343 _color-vibrance-secondary_h3mln_229 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-13_h3mln_39 _weight-regular_h3mln_142 _nowrap_h3mln_249 _reset_h3mln_1">On Substack</div></div><div class="pencraft pc-reset _color-vibrance-primary_h3mln_226 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-15_h3mln_47 _weight-medium_h3mln_145 _clamp_h3mln_254 _clamp-2_h3mln_263 _reset_h3mln_1">Substack Grow: Launching paid subscriptions</div></div></div></div></a><div class="pencraft 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https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg" width="1456" height="978" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":978,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1456w" sizes="100vw" fetchpriority="high"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><em>This is the fifth in a series of six posts designed to share the essential knowledge writers need to go independent on Substack.</em></p><p>This resource aims to help you pin down your strategy for launching paid subscriptions. </p><p>The transition from free to paid subscriptions is one of the biggest moments in any independent writer’s journey. We encourage you to treat it as such. The best launches are not just one moment or one day, but a series of efforts that drive a wave of excitement, attention, and subscriptions to your work.</p><h2 class="header-anchor-post">Revisit your publication strategy<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§revisit-your-publication-strategy" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/revisit-your-publication-strategy" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p><span>The first </span><a href="https://substack.com/grow" rel>Substack Grow</a><span> sessions addressed the importance of setting </span><a href="https://on.substack.com/s/resources/archive?sort=new" rel>goals for your Substack</a><span> and </span><a href="https://on.substack.com/p/grow-2" rel>defining your publication strategy</a><span>. Writers should get clear on these elements because your goals and strategies should inform tactical decisions, such as how you execute your paid launch. </span></p><p>Before launching paid subscriptions, revisit these key questions: </p><ul><li><p><strong>Knowing your readers: </strong><span>Who does your writing bring together? Why will people rally around your writing?</span></p></li><li><p><strong>Differentiating your writing: </strong><span>What about your voice, format, and content is different from other writing? </span></p></li><li><p><strong>Refining your content strategy: </strong><span>What will you publish for paying readers? What will you publish for free readers?</span></p></li></ul><p>Use your answers to these questions to inform your launch announcement, how you set prices for your publication, and how you craft a promotions plan. </p><h2 class="header-anchor-post">Crafting a launch announcement post<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§crafting-a-launch-announcement-post" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/crafting-a-launch-announcement-post" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>The announcement is the post that you’ll link to when promoting your launch. It should communicate your story, motivation, and goals to readers, offering context that will determine whether or not readers will choose to pay for your work. </p><div id="youtube2-KzMow50aBqU" class="youtube-wrap" data-attrs="{"videoId":"KzMow50aBqU","startTime":null,"endTime":null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/KzMow50aBqU?rel=0&autoplay=0&showinfo=0&enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Your announcement post should make your intentions crystal clear. A winning formula has three main parts:</p><ol><li><p><strong>"I have big news to share"</strong><span>: Be bold about the fact that you’re going paid - don’t bury the lede! Tell your readers up front that you’re launching paid subscriptions. </span></p></li><li><p><strong>"This is why it’s important"</strong><span>: Spotlight the mission of your publication. Then, explain why paid subscriptions matter to you, whether it’s about valuing independent journalism, providing you the financial security to pursue your passion, or helping you invest in high-quality reporting.</span></p></li><li><p><strong>"Here is what you will be supporting"</strong><span>: While </span><a href="https://on.substack.com/p/why-free-posts-pay-avoiding-a-tempting" rel>we believe the majority of your work should remain free</a><span>, list clearly what paid subscribers will receive. Benefits might include </span><a href="https://www.aliciakennedy.news/about" rel>weekly bonus content</a><span>, </span><a href="https://www.platformer.news/about" rel>the ability to participate in a reader community</a><span>, and, of course, your gratitude!</span></p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png" width="1237" height="895" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":895,"width":1237,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption"><em><a href="https://intercalationstation.substack.com/p/one-year-a-special-message" rel>Intercalation Station</a><span> launched paid subscription in conjunction with their one year anniversary on Substack. What stands out is how clearly they call out that they have big news to share. </span></em></figcaption></figure></div><p>In addition to these three elements, your announcement post should include:</p><ul><li><p>An eye-catching thumbnail image for social media</p></li><li><p>Multiple subscribe buttons</p></li></ul><p>You may also want to add:</p><ul><li><p>Publishing schedule</p></li><li><p>Explanation of price tiers</p></li><li><p>Personal background story</p></li><li><p>Reader testimonials</p></li></ul><p><span>In an announcement, you’ll be communicating a lot of information so formatting matters. Revisit our resource on </span><a href="https://on.substack.com/p/grow-3" rel>building a home for your publication</a><span> for insights on how to make the post easy to navigate and understand for readers.</span></p><p><span>For inspiration, check out announcement post examples from </span><a href="https://pressrun.media/p/news-about-press-run" rel>Press Run</a><span> (politics), </span><a href="https://virginiasolesmith.substack.com/p/welcome-to-the-new-burnt-toast" rel>Virginia Sole-Smith</a><span> (health), </span><a href="https://frontmonth.substack.com/p/front-months-next-chapter" rel>Front Month</a><span> (finance), </span><a href="https://actioncookbook.substack.com/p/please-allow-me-to-reintroduce-myself" rel>Action Cookbook</a><span> (food), and </span><a href="https://intercalationstation.substack.com/p/one-year-a-special-message" rel>Intercalation Station</a><span> (science).</span><em> </em></p><h2 class="header-anchor-post">Price your publication<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§price-your-publication" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/price-your-publication" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>On Substack there are three pricing tiers you can offer readers: monthly, annual, and founding member tiers. How much you charge for your newsletter depends on what you write about and who your readers are.</p><div id="youtube2-l9EaEdBxKm8" class="youtube-wrap" data-attrs="{"videoId":"l9EaEdBxKm8","startTime":null,"endTime":null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/l9EaEdBxKm8?rel=0&autoplay=0&showinfo=0&enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3 class="header-anchor-post">Monthly pricing<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§monthly-pricing" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/monthly-pricing" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>Good writing is valuable, yet a lot of writers underprice themselves. On Substack, we have a $5 monthly minimum to encourage writers to charge more than they think they’re worth.</p><p>Across the top ten categories on Substack, writers in eight out of ten categories are most commonly priced at $5 a month. The outliers are Crypto and Finance, often pricing at $10 a month or more. If you’re writing a newsletter in a topic where your subscribers might treat your newsletter as a business expense, you can make a case to charge more. </p><h3 class="header-anchor-post">Annual pricing<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§annual-pricing" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/annual-pricing" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>Writers often set their annual price at a discount to encourage more readers to choose the annual subscription. For example, most Substacks that cost $5/month will discount the annual price to $50/year instead of $60/year.</p><p>This increases your recurring revenue in the long run: the portion of readers who cancel their paid subscription is much lower when you charge once a year versus once a month.</p><h3 class="header-anchor-post">Founding member pricing<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§founding-member-pricing" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/founding-member-pricing" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>The “founding member” option allows readers to pay more than the listed price as an extra show of support, similar to a donation. Set this price at whatever you’d like, as long as it’s higher than your regular price. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png" width="1456" height="818" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":818,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Our data team pulled the most common founding member prices across Substack's top fifteen categories. </figcaption></figure></div><p><span>In return for their early support, consider offering bonus perks for founding members, such as </span><a href="https://davidlat.substack.com/subscribe?next" rel>one-on-one calls with you</a><span>, </span><a href="https://uconnwbbweekly.substack.com/subscribe?next" rel>branded merchandise</a><span>, or </span><a href="https://virginiasolesmith.substack.com/subscribe?next" rel>book copies.</a><span> </span></p><p><span>You can also publish a post exclusively to Founding Tier members. In publishing flow, select “This post is for founding members only.” For example, </span><a href="https://lucid.substack.com/p/q-and-a-for-founding-members-sept" rel>Ruth Ben-Gait, who writes Lucid, ran a Q&A for founding members.</a><span> </span></p><p><em><span>Read more: </span><a href="https://support.substack.com/hc/en-us/articles/360042017071-Can-I-customize-my-subscription-benefits-" rel>Can I customize my subscription benefits?</a></em></p><h3 class="header-anchor-post">Set up payments<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§set-up-payments" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/set-up-payments" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>Once you’ve decided on your pricing, make sure to connect Stripe, set up your pricing tiers, and list the subscriber benefits in your Settings page. These subscription options will show up on your publication’s Subscribe page, as pictured in the examples below.</p><p><em><span>Read more: </span><a href="https://support.substack.com/hc/en-us/articles/4405482746132-How-do-I-set-up-my-Stripe-account-to-start-receiving-payments-" rel>How do I set up my Stripe account to start receiving payments?</a></em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://uconnwbbweekly.substack.com/subscribe" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png" width="1456" height="1087" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1087,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":"https://uconnwbbweekly.substack.com/subscribe","belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a><figcaption class="image-caption"><a href="https://uconnwbbweekly.substack.com/subscribe" rel>UConn WBB Weekly</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://nickpinkerton.substack.com/subscribe" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png" width="1456" height="1023" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1023,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":"https://nickpinkerton.substack.com/subscribe","belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1456w" sizes="100vw" loading="lazy"/></picture><div></div></div></a><figcaption class="image-caption"><a href="https://nickpinkerton.substack.com/subscribe" rel>Employee Picks</a></figcaption></figure></div><h3 class="header-anchor-post">Plan and promote your launch<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§plan-and-promote-your-launch" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/plan-and-promote-your-launch" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>When you launch, aspire to make a splash. The best launches are not just one moment or one day, but an entire launch week. </p><div id="youtube2-9qBLzYI4oX8" class="youtube-wrap" data-attrs="{"videoId":"9qBLzYI4oX8","startTime":null,"endTime":null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/9qBLzYI4oX8?rel=0&autoplay=0&showinfo=0&enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3 class="header-anchor-post">Draft a series of launch posts<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§draft-a-series-of-launch-posts" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/draft-a-series-of-launch-posts" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>We recommend posting and promoting daily for the first 3-7 days after launch. You’ll get new subscribers every time you post, and you can preview the kind of content that you’ll be putting behind the paywall. </p><p><span>Prepare this first week of posts before you share a public launch announcement. Try experimenting with new formats and see what resonates with subscribers. You can mix longer essays with shorter posts like voice memos, threads, Q&As, and recommendation roundups. For example, </span><a href="https://jefftweedy.substack.com/" rel>Jeff Tweedy</a><span> did a great job of varying up his first week’s posts.</span></p><h3 class="header-anchor-post">Promote your launch everywhere<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§promote-your-launch-everywhere" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/promote-your-launch-everywhere" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h3><p>A paid Substack launch is no time to be shy. You will be at the mercy of social media algorithms: after posting once, most of your followers still won’t have seen your announcement. Yet it’s essential that your existing supporters know about your paid launch. These passionate supporters have the potential to become key ongoing advocates and supporters of your writing. </p><p>Here are some key steps to take when promoting a paid launch: </p><ul><li><p><strong>Draft social media posts </strong><span>linking to your announcement for all your platforms. Here is an example tweet thread from </span><a href="https://twitter.com/HideNotSlide/status/1413178502099124229" rel>Front Month</a><span> and a video from </span><a href="https://twitter.com/titocurtis/status/1303306604591415296" rel>Christopher Curtis</a><span>.</span></p></li><li><p><strong>Tell a trusted circle of friends, press, and influencers in advance</strong><span>. Pull out all your favors to encourage them to share your launch posts.</span></p></li><li><p><strong>Make sure your Substack is prominently linked </strong><span>in your website, social media bios, and email signature.</span></p></li><li><p><strong>Engage with supporters throughout launch week. </strong><span>Say </span><a href="https://twitter.com/tienne_e/status/1434102951040229377" rel>thank you,</a><span> retweet praise, and </span><a href="https://twitter.com/JamesTheFourth/status/1424766775170899973" rel>keep sharing your work</a><span>!</span></p></li></ul><p>To put these ideas into practice, we’ve created a workbook for you to plan your launch. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png" data-component-name="Image2ToDOM" rel><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png" width="1456" height="1194" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1194,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1456w" sizes="100vw" loading="lazy"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p class="button-wrapper" data-attrs="{"url":"https://bit.ly/grow-workbook","text":"Download Workbook","action":null,"class":null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://bit.ly/grow-workbook" rel><span>Download Workbook</span></a></p><p><em><a href="https://www.dropbox.com/scl/fi/kdmjsxw1if9wgkhz64odl/Substack-Grow-Workbook.xlsx?dl=0&rlkey=lt2zasqbtdkt5hyv8ydj0jl2v" rel>Don’t use Google Sheets? Download the excel version.</a></em></p><h2 class="header-anchor-post">Relaunching to existing readers<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§relaunching-to-existing-readers" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/relaunching-to-existing-readers" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>Even if you’ve had paid subscriptions turned on for a while, you can still “relaunch” to readers to remind them why this project is important to you and encourage them to subscribe.</p><p>This can be a dedicated post positioned as a welcome to new readers, to celebrate key junctures like a publishing anniversary or a subscriber milestone, or to announce a new content line, such as a podcast or advice column, for paid subscribers. </p><p><span>Examples of successful relaunches include </span><a href="https://www.readtangle.com/p/quit-my-job-tangle-substack-full-time" rel>Isaac Saul from Tangle’s note</a><span> on quitting his job to pursue Substack full-time and </span><a href="https://thedispatch.com/p/why-im-here" rel>The Dispatch’s “Why I’m Here” note</a><span>, which was paired with a discount campaign.</span></p><h2 class="header-anchor-post">Above all, embrace experimentation<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§above-all-embrace-experimentation" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/above-all-embrace-experimentation" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>This is your journey, your plan, and your writing. Don’t be afraid of trying tactics that we didn’t mention, but you believe will better suit your readership and your goals.</p><p>We do encourage you, however, to take to heart a quote by Donna Tartt: </p><blockquote><p>"No fun for the writer, no fun for the reader." ― Donna Tartt</p></blockquote><p>What’s true about writing is true about promoting. While it’s important to prepare for a launch, it’s also important to have fun while you’re doing it. If you are having fun promoting your writing, people will perceive that joy.</p><h2 class="header-anchor-post">Health check<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_16d2q_1"><div id="§health-check" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/41113715/health-check" class="pencraft pc-reset pencraft _iconButton2_1wc5i_678 _iconButtonBase_1wc5i_172 _buttonBase_1wc5i_1 _buttonNew_1wc5i_97 _size_sm_1wc5i_147 _priority_secondary_1wc5i_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>Before launching, run through this checklist to ensure that your Substack site is presentation ready and the best representation of who you are and why you write. </p><ul><li><p><strong>Set up your Substack site</strong></p><ul><li><p><span>Confirm your title and </span><a href="https://on.substack.com/p/how-to-polish-your-publications-about" rel>one-line description</a></p></li><li><p>Customize your logo and theme</p></li><li><p>Enable the community and podcasting options</p></li><li><p><span>Consider a </span><a href="https://on.substack.com/p/grow-3" rel>branding revamp</a></p></li></ul></li><li><p><strong><span>Write your About page (more guidance </span><a href="https://on.substack.com/p/how-to-polish-your-publications-about" rel>here</a><span>) and include</span></strong></p><ul><li><p>What this publication is about</p></li><li><p>What you offer to free and paid subscribers</p></li><li><p>Publishing schedule and pricing</p></li><li><p>Personal bio with an image or graphic element</p></li><li><p>Subscribe buttons</p></li></ul></li></ul><p><span> Some inspiration: Check out </span><a href="https://julskitchen.substack.com/about" rel>Letters from Tuscany</a><span> and </span><a href="https://haleynahman.substack.com/about" rel>Maybe Baby’s</a><span> about pages.</span></p><div><hr/></div><p><em><span>This post is the fifth in a series of six posts that will share the essential knowledge writers need to go independent on Substack. Check out the first four posts: </span><a href="https://on.substack.com/p/grow-1" rel>“Start by setting goals,”</a><span> </span><a href="https://on.substack.com/p/grow-2" rel>“Developing a publication strategy,”</a><span> </span><a href="https://on.substack.com/p/grow-3" rel>“Building a home for your publication,”</a><span> and “</span><a href="https://on.substack.com/p/grow-4" rel>Growing your free list.</a><span>”</span></em></p><div class="pullquote"><p><em><strong>Do your best work, supported by your subscribers on Substack.</strong></em></p><p class="button-wrapper" data-attrs="{"url":"https://substack.com/signup?utm_source=on&utm_campaign=seo&utm_content=grow-5","text":"Get started","action":null,"class":null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://substack.com/signup?utm_source=on&utm_campaign=seo&utm_content=grow-5" rel><span>Get started</span></a></p></div></div></div><div class="visibility-check"></div><div class="post-footer"><div 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thanks\",\"cookie_settings\":\"\",\"show_restacks_below_posts\":true,\"homepage_message_text\":\"\",\"homepage_message_link\":\"\"},\"publicationUserSettings\":null,\"userSettings\":{\"user_id\":null,\"activity_likes_enabled\":true,\"hasDismissedSectionToNewsletterRename\":false,\"is_guest_post_enabled\":true,\"feed_web_nux_seen_at\":null,\"has_seen_select_to_restack_tooltip_nux\":false,\"invite_friends_nux_dismissed_at\":null,\"suggestions_feed_item_last_shown_at\":null,\"has_seen_select_to_restack_modal\":false,\"last_home_tab\":null,\"last_notification_alert_shown_at\":null,\"disable_reply_hiding\":false,\"newest_seen_chat_item_published_at\":null,\"explicitContentEnabled\":false,\"contactMatchingEnabled\":false,\"messageRequestLevel\":\"everyone\",\"liveStreamAcceptableInviteLevel\":\"everyone\",\"liveStreamAcceptableChatLevel\":\"everyone\",\"creditTokensTreatmentExposed\":false,\"appBadgeIncludesChat\":false,\"autoPlayVideo\":true,\"smart_delivery_enabled\":false,\"chatbotTermsLastAcceptedAt\":null,\"has_seen_notes_post_app_upsell\":false,\"substack_summer_nux_dismissed_at\":null,\"first_note_id\":null},\"subscriberCountDetails\":\"millions of subscribers\",\"mux_env_key\":\"u42pci814i6011qg3segrcpp9\",\"sentry_environment\":\"production\",\"launchWelcomePage\":false,\"noIndex\":false,\"post\":{\"audience\":\"everyone\",\"audience_before_archived\":null,\"canonical_url\":\"https://on.substack.com/p/grow-5\",\"default_comment_sort\":null,\"editor_v2\":false,\"exempt_from_archive_paywall\":false,\"free_unlock_required\":false,\"id\":41113715,\"podcast_art_url\":null,\"podcast_duration\":null,\"podcast_preview_upload_id\":null,\"podcast_upload_id\":null,\"podcast_url\":\"\",\"post_date\":\"2021-09-09T20:51:09.330Z\",\"publication_id\":1,\"search_engine_description\":\"Learn how you could make money publishing your blog and newsletter supported by paid subscriptions.\",\"search_engine_title\":\"Subscription platform for online creators - Substack\",\"section_id\":2474,\"should_send_free_preview\":false,\"show_guest_bios\":true,\"slug\":\"grow-5\",\"social_title\":\"Substack Grow: Launching paid subscriptions\",\"subtitle\":\"\",\"teaser_post_eligible\":true,\"title\":\"Substack Grow: Launching paid subscriptions\",\"type\":\"newsletter\",\"video_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"restacks\":0,\"reactions\":{\"\u2764\":100},\"top_exclusions\":[],\"pins\":[],\"section_pins\":[],\"previous_post_slug\":\"grow-4\",\"next_post_slug\":\"grow-6\",\"cover_image\":\"https://cdn.substack.com/image/fetch/h_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"videoUpload\":null,\"podcastFields\":null,\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"This resource aims to help you pin down your strategy for launching paid subscriptions.\",\"body_html\":\"<div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 424w, 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src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg\\\" width=\\\"1456\\\" height=\\\"978\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":978,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0559e2f2-a08a-4be4-a8cd-2be5c520f720_2048x1376.jpeg 1456w\\\" sizes=\\\"100vw\\\" fetchpriority=\\\"high\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a></figure></div><p><em>This is the fifth in a series of six posts designed to share the essential knowledge writers need to go independent on Substack.</em></p><p>This resource aims to help you pin down your strategy for launching paid subscriptions. </p><p>The transition from free to paid subscriptions is one of the biggest moments in any independent writer\u2019s journey. We encourage you to treat it as such. The best launches are not just one moment or one day, but a series of efforts that drive a wave of excitement, attention, and subscriptions to your work.</p><h2>Revisit your publication strategy</h2><p>The first <a href=\\\"https://substack.com/grow\\\">Substack Grow</a> sessions addressed the importance of setting <a href=\\\"https://on.substack.com/s/resources/archive?sort=new\\\">goals for your Substack</a> and <a href=\\\"https://on.substack.com/p/grow-2\\\">defining your publication strategy</a>. Writers should get clear on these elements because your goals and strategies should inform tactical decisions, such as how you execute your paid launch. </p><p>Before launching paid subscriptions, revisit these key questions: </p><ul><li><p><strong>Knowing your readers: </strong>Who does your writing bring together? Why will people rally around your writing?</p></li><li><p><strong>Differentiating your writing: </strong>What about your voice, format, and content is different from other writing? </p></li><li><p><strong>Refining your content strategy: </strong>What will you publish for paying readers? What will you publish for free readers?</p></li></ul><p>Use your answers to these questions to inform your launch announcement, how you set prices for your publication, and how you craft a promotions plan. </p><h2>Crafting a launch announcement post</h2><p>The announcement is the post that you\u2019ll link to when promoting your launch. It should communicate your story, motivation, and goals to readers, offering context that will determine whether or not readers will choose to pay for your work. </p><div id=\\\"youtube2-KzMow50aBqU\\\" class=\\\"youtube-wrap\\\" data-attrs=\\\"{"videoId":"KzMow50aBqU","startTime":null,"endTime":null}\\\" data-component-name=\\\"Youtube2ToDOM\\\"><div class=\\\"youtube-inner\\\"><iframe src=\\\"https://www.youtube-nocookie.com/embed/KzMow50aBqU?rel=0&autoplay=0&showinfo=0&enablejsapi=0\\\" frameborder=\\\"0\\\" loading=\\\"lazy\\\" gesture=\\\"media\\\" allow=\\\"autoplay; fullscreen\\\" allowautoplay=\\\"true\\\" allowfullscreen=\\\"true\\\" width=\\\"728\\\" height=\\\"409\\\"></iframe></div></div><p>Your announcement post should make your intentions crystal clear. A winning formula has three main parts:</p><ol><li><p><strong>\\\"I have big news to share\\\"</strong>: Be bold about the fact that you\u2019re going paid - don\u2019t bury the lede! Tell your readers up front that you\u2019re launching paid subscriptions. </p></li><li><p><strong>\\\"This is why it\u2019s important\\\"</strong>: Spotlight the mission of your publication. Then, explain why paid subscriptions matter to you, whether it\u2019s about valuing independent journalism, providing you the financial security to pursue your passion, or helping you invest in high-quality reporting.</p></li><li><p><strong>\\\"Here is what you will be supporting\\\"</strong>: While <a href=\\\"https://on.substack.com/p/why-free-posts-pay-avoiding-a-tempting\\\">we believe the majority of your work should remain free</a>, list clearly what paid subscribers will receive. Benefits might include <a href=\\\"https://www.aliciakennedy.news/about\\\">weekly bonus content</a>, <a href=\\\"https://www.platformer.news/about\\\">the ability to participate in a reader community</a>, and, of course, your gratitude!</p></li></ol><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png\\\" width=\\\"1237\\\" height=\\\"895\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":895,"width":1237,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7ec016b9-3c70-45f0-ac3c-4fa6464c8b26_1237x895.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\"><em><a href=\\\"https://intercalationstation.substack.com/p/one-year-a-special-message\\\">Intercalation Station</a> launched paid subscription in conjunction with their one year anniversary on Substack. What stands out is how clearly they call out that they have big news to share. </em></figcaption></figure></div><p>In addition to these three elements, your announcement post should include:</p><ul><li><p>An eye-catching thumbnail image for social media</p></li><li><p>Multiple subscribe buttons</p></li></ul><p>You may also want to add:</p><ul><li><p>Publishing schedule</p></li><li><p>Explanation of price tiers</p></li><li><p>Personal background story</p></li><li><p>Reader testimonials</p></li></ul><p>In an announcement, you\u2019ll be communicating a lot of information so formatting matters. Revisit our resource on <a href=\\\"https://on.substack.com/p/grow-3\\\">building a home for your publication</a> for insights on how to make the post easy to navigate and understand for readers.</p><p>For inspiration, check out announcement post examples from <a href=\\\"https://pressrun.media/p/news-about-press-run\\\">Press Run</a> (politics), <a href=\\\"https://virginiasolesmith.substack.com/p/welcome-to-the-new-burnt-toast\\\">Virginia Sole-Smith</a> (health), <a href=\\\"https://frontmonth.substack.com/p/front-months-next-chapter\\\">Front Month</a> (finance), <a href=\\\"https://actioncookbook.substack.com/p/please-allow-me-to-reintroduce-myself\\\">Action Cookbook</a> (food), and <a href=\\\"https://intercalationstation.substack.com/p/one-year-a-special-message\\\">Intercalation Station</a> (science).<em> </em></p><h2>Price your publication</h2><p>On Substack there are three pricing tiers you can offer readers: monthly, annual, and founding member tiers. How much you charge for your newsletter depends on what you write about and who your readers are.</p><div id=\\\"youtube2-l9EaEdBxKm8\\\" class=\\\"youtube-wrap\\\" data-attrs=\\\"{"videoId":"l9EaEdBxKm8","startTime":null,"endTime":null}\\\" data-component-name=\\\"Youtube2ToDOM\\\"><div class=\\\"youtube-inner\\\"><iframe src=\\\"https://www.youtube-nocookie.com/embed/l9EaEdBxKm8?rel=0&autoplay=0&showinfo=0&enablejsapi=0\\\" frameborder=\\\"0\\\" loading=\\\"lazy\\\" gesture=\\\"media\\\" allow=\\\"autoplay; fullscreen\\\" allowautoplay=\\\"true\\\" allowfullscreen=\\\"true\\\" width=\\\"728\\\" height=\\\"409\\\"></iframe></div></div><h3>Monthly pricing</h3><p>Good writing is valuable, yet a lot of writers underprice themselves. On Substack, we have a $5 monthly minimum to encourage writers to charge more than they think they\u2019re worth.</p><p>Across the top ten categories on Substack, writers in eight out of ten categories are most commonly priced at $5 a month. The outliers are Crypto and Finance, often pricing at $10 a month or more. If you\u2019re writing a newsletter in a topic where your subscribers might treat your newsletter as a business expense, you can make a case to charge more. </p><h3>Annual pricing</h3><p>Writers often set their annual price at a discount to encourage more readers to choose the annual subscription. For example, most Substacks that cost $5/month will discount the annual price to $50/year instead of $60/year.</p><p>This increases your recurring revenue in the long run: the portion of readers who cancel their paid subscription is much lower when you charge once a year versus once a month.</p><h3>Founding member pricing</h3><p>The \u201Cfounding member\u201D option allows readers to pay more than the listed price as an extra show of support, similar to a donation. Set this price at whatever you\u2019d like, as long as it\u2019s higher than your regular price. </p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png\\\" width=\\\"1456\\\" height=\\\"818\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":818,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F85e3a913-be80-4136-8805-582a78bdfe77_1936x1088.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><figcaption class=\\\"image-caption\\\">Our data team pulled the most common founding member prices across Substack's top fifteen categories. </figcaption></figure></div><p>In return for their early support, consider offering bonus perks for founding members, such as <a href=\\\"https://davidlat.substack.com/subscribe?next\\\">one-on-one calls with you</a>, <a href=\\\"https://uconnwbbweekly.substack.com/subscribe?next\\\">branded merchandise</a>, or <a href=\\\"https://virginiasolesmith.substack.com/subscribe?next\\\">book copies.</a> </p><p>You can also publish a post exclusively to Founding Tier members. In publishing flow, select \u201CThis post is for founding members only.\u201D For example, <a href=\\\"https://lucid.substack.com/p/q-and-a-for-founding-members-sept\\\">Ruth Ben-Gait, who writes Lucid, ran a Q&A for founding members.</a> </p><p><em>Read more: <a href=\\\"https://support.substack.com/hc/en-us/articles/360042017071-Can-I-customize-my-subscription-benefits-\\\">Can I customize my subscription benefits?</a></em></p><h3>Set up payments</h3><p>Once you\u2019ve decided on your pricing, make sure to connect Stripe, set up your pricing tiers, and list the subscriber benefits in your Settings page. These subscription options will show up on your publication\u2019s Subscribe page, as pictured in the examples below.</p><p><em>Read more: <a href=\\\"https://support.substack.com/hc/en-us/articles/4405482746132-How-do-I-set-up-my-Stripe-account-to-start-receiving-payments-\\\">How do I set up my Stripe account to start receiving payments?</a></em></p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://uconnwbbweekly.substack.com/subscribe\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png\\\" width=\\\"1456\\\" height=\\\"1087\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1087,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":"https://uconnwbbweekly.substack.com/subscribe","belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F29f32ac1-0f11-4021-9fb7-ae6eaea770c0_2048x1529.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a><figcaption class=\\\"image-caption\\\"><a href=\\\"https://uconnwbbweekly.substack.com/subscribe\\\">UConn WBB Weekly</a></figcaption></figure></div><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2\\\" target=\\\"_blank\\\" href=\\\"https://nickpinkerton.substack.com/subscribe\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png\\\" width=\\\"1456\\\" height=\\\"1023\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1023,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":"https://nickpinkerton.substack.com/subscribe","belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0ecba44b-8fad-4423-88ce-96ea326a6012_2048x1439.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div></div></div></a><figcaption class=\\\"image-caption\\\"><a href=\\\"https://nickpinkerton.substack.com/subscribe\\\">Employee Picks</a></figcaption></figure></div><h3>Plan and promote your launch</h3><p>When you launch, aspire to make a splash. The best launches are not just one moment or one day, but an entire launch week. </p><div id=\\\"youtube2-9qBLzYI4oX8\\\" class=\\\"youtube-wrap\\\" data-attrs=\\\"{"videoId":"9qBLzYI4oX8","startTime":null,"endTime":null}\\\" data-component-name=\\\"Youtube2ToDOM\\\"><div class=\\\"youtube-inner\\\"><iframe src=\\\"https://www.youtube-nocookie.com/embed/9qBLzYI4oX8?rel=0&autoplay=0&showinfo=0&enablejsapi=0\\\" frameborder=\\\"0\\\" loading=\\\"lazy\\\" gesture=\\\"media\\\" allow=\\\"autoplay; fullscreen\\\" allowautoplay=\\\"true\\\" allowfullscreen=\\\"true\\\" width=\\\"728\\\" height=\\\"409\\\"></iframe></div></div><h3>Draft a series of launch posts</h3><p>We recommend posting and promoting daily for the first 3-7 days after launch. You\u2019ll get new subscribers every time you post, and you can preview the kind of content that you\u2019ll be putting behind the paywall. </p><p>Prepare this first week of posts before you share a public launch announcement. Try experimenting with new formats and see what resonates with subscribers. You can mix longer essays with shorter posts like voice memos, threads, Q&As, and recommendation roundups. For example, <a href=\\\"https://jefftweedy.substack.com/\\\">Jeff Tweedy</a> did a great job of varying up his first week\u2019s posts.</p><h3>Promote your launch everywhere</h3><p>A paid Substack launch is no time to be shy. You will be at the mercy of social media algorithms: after posting once, most of your followers still won\u2019t have seen your announcement. Yet it\u2019s essential that your existing supporters know about your paid launch. These passionate supporters have the potential to become key ongoing advocates and supporters of your writing. </p><p>Here are some key steps to take when promoting a paid launch: </p><ul><li><p><strong>Draft social media posts </strong>linking to your announcement for all your platforms. Here is an example tweet thread from <a href=\\\"https://twitter.com/HideNotSlide/status/1413178502099124229\\\">Front Month</a> and a video from <a href=\\\"https://twitter.com/titocurtis/status/1303306604591415296\\\">Christopher Curtis</a>.</p></li><li><p><strong>Tell a trusted circle of friends, press, and influencers in advance</strong>. Pull out all your favors to encourage them to share your launch posts.</p></li><li><p><strong>Make sure your Substack is prominently linked </strong>in your website, social media bios, and email signature.</p></li><li><p><strong>Engage with supporters throughout launch week. </strong>Say <a href=\\\"https://twitter.com/tienne_e/status/1434102951040229377\\\">thank you,</a> retweet praise, and <a href=\\\"https://twitter.com/JamesTheFourth/status/1424766775170899973\\\">keep sharing your work</a>!</p></li></ul><p>To put these ideas into practice, we\u2019ve created a workbook for you to plan your launch. </p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png\\\" width=\\\"1456\\\" height=\\\"1194\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1194,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F57417ec9-b877-44be-b6fc-197c190e9b2c_2048x1680.png 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a></figure></div><p class=\\\"button-wrapper\\\" data-attrs=\\\"{"url":"https://bit.ly/grow-workbook","text":"Download Workbook","action":null,"class":null}\\\" data-component-name=\\\"ButtonCreateButton\\\"><a class=\\\"button primary\\\" href=\\\"https://bit.ly/grow-workbook\\\"><span>Download Workbook</span></a></p><p><em><a href=\\\"https://www.dropbox.com/scl/fi/kdmjsxw1if9wgkhz64odl/Substack-Grow-Workbook.xlsx?dl=0&rlkey=lt2zasqbtdkt5hyv8ydj0jl2v\\\">Don\u2019t use Google Sheets? Download the excel version.</a></em></p><h2>Relaunching to existing readers</h2><p>Even if you\u2019ve had paid subscriptions turned on for a while, you can still \u201Crelaunch\u201D to readers to remind them why this project is important to you and encourage them to subscribe.</p><p>This can be a dedicated post positioned as a welcome to new readers, to celebrate key junctures like a publishing anniversary or a subscriber milestone, or to announce a new content line, such as a podcast or advice column, for paid subscribers. </p><p>Examples of successful relaunches include <a href=\\\"https://www.readtangle.com/p/quit-my-job-tangle-substack-full-time\\\">Isaac Saul from Tangle\u2019s note</a> on quitting his job to pursue Substack full-time and <a href=\\\"https://thedispatch.com/p/why-im-here\\\">The Dispatch\u2019s \u201CWhy I\u2019m Here\u201D note</a>, which was paired with a discount campaign.</p><h2>Above all, embrace experimentation</h2><p>This is your journey, your plan, and your writing. Don\u2019t be afraid of trying tactics that we didn\u2019t mention, but you believe will better suit your readership and your goals.</p><p>We do encourage you, however, to take to heart a quote by Donna Tartt: </p><blockquote><p>\\\"No fun for the writer, no fun for the reader.\\\" \u2015 Donna Tartt</p></blockquote><p>What\u2019s true about writing is true about promoting. While it\u2019s important to prepare for a launch, it\u2019s also important to have fun while you\u2019re doing it. If you are having fun promoting your writing, people will perceive that joy.</p><h2>Health check</h2><p>Before launching, run through this checklist to ensure that your Substack site is presentation ready and the best representation of who you are and why you write. </p><ul><li><p><strong>Set up your Substack site</strong></p><ul><li><p>Confirm your title and <a href=\\\"https://on.substack.com/p/how-to-polish-your-publications-about\\\">one-line description</a></p></li><li><p>Customize your logo and theme</p></li><li><p>Enable the community and podcasting options</p></li><li><p>Consider a <a href=\\\"https://on.substack.com/p/grow-3\\\">branding revamp</a></p></li></ul></li><li><p><strong>Write your About page (more guidance <a href=\\\"https://on.substack.com/p/how-to-polish-your-publications-about\\\">here</a>) and include</strong></p><ul><li><p>What this publication is about</p></li><li><p>What you offer to free and paid subscribers</p></li><li><p>Publishing schedule and pricing</p></li><li><p>Personal bio with an image or graphic element</p></li><li><p>Subscribe buttons</p></li></ul></li></ul><p>\\tSome inspiration: Check out <a href=\\\"https://julskitchen.substack.com/about\\\">Letters from Tuscany</a> and <a href=\\\"https://haleynahman.substack.com/about\\\">Maybe Baby\u2019s</a> about pages.</p><div><hr></div><p><em>This post is the fifth in a series of six posts that will share the essential knowledge writers need to go independent on Substack. Check out the first four posts: <a href=\\\"https://on.substack.com/p/grow-1\\\">\u201CStart by setting goals,\u201D</a> <a href=\\\"https://on.substack.com/p/grow-2\\\">\u201CDeveloping a publication strategy,\u201D</a> <a href=\\\"https://on.substack.com/p/grow-3\\\">\u201CBuilding a home for your publication,\u201D</a> and \u201C<a href=\\\"https://on.substack.com/p/grow-4\\\">Growing your free list.</a>\u201D</em></p><div class=\\\"pullquote\\\"><p><em><strong>Do your best work, supported by your subscribers on Substack.</strong></em></p><p class=\\\"button-wrapper\\\" data-attrs=\\\"{"url":"https://substack.com/signup?utm_source=on&utm_campaign=seo&utm_content=grow-5","text":"Get started","action":null,"class":null}\\\" data-component-name=\\\"ButtonCreateButton\\\"><a class=\\\"button primary\\\" href=\\\"https://substack.com/signup?utm_source=on&utm_campaign=seo&utm_content=grow-5\\\"><span>Get started</span></a></p></div>\",\"truncated_body_text\":\"This is the fifth in a 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