CINXE.COM

<!DOCTYPE html> <html class="client-nojs" lang="en" dir="ltr"> <head> <meta charset="UTF-8"/> <title>Ryte Wiki - The Digital Marketing Wiki</title> <script>document.documentElement.className="client-js";RLCONF={"wgBreakFrames":!1,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"9ccb1ca87ab1ca09cdea98bc","wgCSPNonce":!1,"wgCanonicalNamespace":"","wgCanonicalSpecialPageName":!1,"wgNamespaceNumber":0,"wgPageName":"Main_Page","wgTitle":"Main Page","wgCurRevisionId":6000,"wgRevisionId":6000,"wgArticleId":1,"wgIsArticle":!0,"wgIsRedirect":!1,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":[],"wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Main_Page","wgRelevantArticleId":1,"wgIsProbablyEditable":!1,"wgRelevantPageIsProbablyEditable":!1,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgIsMainPage":!0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr", "pageVariantFallbacks":"en"},"wgFlaggedRevsParams":{"tags":{"accuracy":{"levels":1,"quality":1,"pristine":2}}},"wgStableRevisionId":6000,"bsgMaxUploadSize":{"php":536870912,"mediawiki":104857600},"bsgEnableUploads":!0,"bsgFileExtensions":["txt","rtf","doc","dot","docx","dotx","dotm","xls","xlt","xlm","xlsx","xlsm","xltm","xltx","ppt","pot","pps","pptx","pptm","potx","potm","ppsx","ppsm","sldx","sldm","odt","fodt","ods","fods","odp","fodp","pdf","zip","rar","tar","tgz","gz","bzip2","7zip","xml","svg"],"bsgImageExtensions":["png","gif","jpg","jpeg"],"bsgIsWindows":!1,"bsgArticlePreviewCaptureNotDefault":!1,"bsMaxUploadSize":{"php":536870912,"mediawiki":104857600},"bsEnableUploads":!0,"bsFileExtensions":["txt","rtf","doc","dot","docx","dotx","dotm","xls","xlt","xlm","xlsx","xlsm","xltm","xltx","ppt","pot","pps","pptx","pptm","potx","potm","ppsx","ppsm","sldx","sldm","odt","fodt","ods","fods","odp","fodp","pdf","zip","rar","tar","tgz","gz","bzip2","7zip","xml","svg"], "bsImageExtensions":["png","gif","jpg","jpeg"],"bsIsWindows":!1,"bsArticlePreviewCaptureNotDefault":!1,"wgEditSubmitButtonLabelPublish":!1,"bsgDeferredNotifications":[]};RLSTATE={"site.styles":"ready","noscript":"ready","user.styles":"ready","user":"ready","user.options":"loading","ext.flaggedRevs.icons":"ready","oojs-ui-core.styles":"ready","oojs-ui.styles.indicators":"ready","mediawiki.widgets.styles":"ready","oojs-ui-core.icons":"ready","ext.bluespice.styles":"ready","ext.bluespice.compat.vector.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.flaggedRevs.basic":"ready","bluespice.flaggedRevsConnector.styles":"ready","skin.ryte.styles":"ready"};RLPAGEMODULES=["site","mediawiki.page.startup","mediawiki.page.ready","ext.bluespice","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.flaggedRevs.advanced","bluespice.flaggedRevsConnector.js","skin.ryte.scripts","ext.bootstrap.scripts"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.implement("user.options@1hzgi",function($,jQuery,require,module){/*@nomin*/mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); });});</script> <link rel="stylesheet" href="/wiki/load.php?lang=en&modules=bluespice.flaggedRevsConnector.styles%7Cext.bluespice.compat.vector.styles%7Cext.bluespice.styles%7Cext.flaggedRevs.basic%2Cicons%7Cext.visualEditor.desktopArticleTarget.noscript%7Cmediawiki.widgets.styles%7Coojs-ui-core.icons%2Cstyles%7Coojs-ui.styles.indicators%7Cskin.ryte.styles&only=styles&skin=ryteskin"/> <script async="" src="/wiki/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=ryteskin"></script> <meta name="ResourceLoaderDynamicStyles" content=""/> <link rel="stylesheet" href="/wiki/load.php?lang=en&modules=site.styles&only=styles&skin=ryteskin"/> <meta name="generator" content="MediaWiki 1.35.2"/> <meta name="keywords" content=""/> <meta name="description" content="The Ryte Wiki is a Digital Marketing Lexicon covering important Digital Marketing categories. Learn new concepts and terminology in various fields of Digital Marketing"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <link rel="apple-touch-icon" href="/wiki/skins/RyteSkin/resources/images/favicon-32x32.png"/> <link rel="shortcut icon" href="/wiki/extensions/BlueSpiceFoundation/resources/bluespice/images/favicon.ico"/> <link rel="search" type="application/opensearchdescription+xml" href="/wiki/opensearch_desc.php" title="Ryte Wiki - The Digital Marketing Wiki (en)"/> <link rel="EditURI" type="application/rsd+xml" href="https://en.ryte.com/wiki/api.php?action=rsd"/> <link rel="alternate" type="application/atom+xml" title="Ryte Wiki - The Digital Marketing Wiki Atom feed" href="/wiki/index.php?title=Special:RecentChanges&feed=atom"/> <link rel="canonical" href="https://en.ryte.com/wiki/Main_Page"/> <script id="usercentrics-cmp" data-settings-id="iYESBWoLK" src="https://app.usercentrics.eu/browser-ui/latest/bundle.js" async=""></script>  </head> <body class="mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Main_Page rootpage-Main_Page layout-ryte skin-ryteskin action-view bs-mainpage"><div id="topmenu"><div><a id="logo" href="/wiki/Main_Page"><img src="/wiki/skins/RyteSkin/resources/images/Ryte_Logo_Wiki.svg" alt="Ryte Wiki"/></a><ul class="navi"><li><form id="searchform2" action="https://en.ryte.com/wiki/Special:Search" class="searchform" role="search"><input id ="searchInput" name="search" placeholder="Search" accesskey="f" type="search" autocomplete="off" maxlength="50" ><input id="mw-searchButton" class="searchsubmit" name="fulltext" type="submit" value=""/></form></li><li class="dropdown_menu bs-dropdown-hover dropdown"><a class="dropdown-toggle" data-toggle="dropdown">Categories<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="6 9 12 15 18 9"></polyline></svg></a><div class="dropdown-menu"><a href="https://en.ryte.com/wiki/Category:Online_Marketing">Online Marketing</a><a href="https://en.ryte.com/wiki/Category:Search_Engine_Optimization">Search Engine Optimization</a><a href="https://en.ryte.com/wiki/Category:Social_Media">Social Media</a><a href="https://en.ryte.com/wiki/Category:Usability">Usability</a><a href="https://en.ryte.com/wiki/Category:Mobile_Marketing">Mobile Marketing</a><a href="https://en.ryte.com/wiki/Category:Web_Analysis">Web Analysis</a><a href="https://en.ryte.com/wiki/Category:Development">Development</a></div></li><li class=""><a href="/">ryte.com</a></li></ul><div class="nav_mobile"><svg class="open_menu" version="1.1" xmlns="http://www.w3.org/2000/svg" width="20" height="16" viewbox="0 0 16 16"><rect class="st0 topmenu-svg-btn" width="20" height="2"></rect><rect y="6" class="st0 topmenu-svg-btn" width="20" height="2"></rect><rect y="12" class="st0 topmenu-svg-btn" width="20" height="2"></rect></svg><svg class="close_menu" xmlns="http://www.w3.org/2000/svg" width="20" height="16" viewbox="0 0 20 16"><polygon class="st0 topmenu-svg-btn" points="15.6 1.4 14.1 0 7.8 6.4 1.4 0 0 1.4 6.4 7.8 0 14.1 1.4 15.6 7.8 9.2 14.1 15.6 15.6 14.1 9.2 7.8 15.6 1.4"></polygon></svg></div></div></div><div id="inletaside_wrapper" class="_bg_gray inletasidewrapper"><aside id="aside"><h2 class="bs-sidebar-section" style="display: block">Page approval</h2><div class="frc-cnt stable" data-state="stable" data-user-can-review="false"><span class="frc-state">State: Approved</span></div><h2 class="bs-sidebar-section">Main page</h2><ul><li><a href="https://en.ryte.com/wiki/Main_Page">Homepage</a></li></ul><h2 class="bs-sidebar-section">Contact</h2><ul><li><a href="mailto:editorial@ryte.com">See a topic that's missing? <br >Send us an email!</a></li></ul><h2 class="bs-sidebar-section">Learn more</h2><ul><li><a href="https://en.ryte.com/magazine/">Discover the Ryte Magazine</a></li></ul><form id="newslform" class="newsl_form" action="https://en.ryte.com/register/free-trial/" method="post" style="visibility: visible;"><div><p class="wikiheads">Optimize your website with Ryte!</p><input id ="website" name="prefilled_url" placeholder="http://" type="text" required="required" ><input type="submit" name="submit" class="button green_bt" value="Start your free trial"/></div></form></aside><div class="_inlet"><div class="_spacer"><div id="content" class="mw-body" role="main"><div id="siteNotice"><div id="mwstake-alert-container"><div class="alert alert-success" role="alert" data-mwstake-alert-id="bs-flaggedrevsconnector-revisionstate">This version is approved.</div></div></div><h1 id="firstHeading" class="firstHeading">Ryte Wiki – Digital Marketing Encyclopedia</h1><div id="mw-page-header-links"></div><div class="visualClear"></div><div id="bodyContent" class="mw-body-content"><div id="contentSub"></div><div></div><div><form id="searchform" action="https://en.ryte.com/wiki/Special:Search" class="searchform_visible" style="margin: 3em auto"><label class="has_float_label"><input id ="searchInput" name="search" placeholder="" accesskey="f" type="search" autocomplete="off" class="input_flex boxshad" ><span>Search</span><input value="" id="mw-searchButton" class="searchsubmit" name="fulltext" type="submit"/></label></form><p class="intro center">The Ryte Wiki is a Digital Marketing Lexicon covering important Digital Marketing categories. Learn new concepts and terminology in various fields of Digital Marketing:</p></div><div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr"><div class="mw-parser-output"><div class="cat_list"> <p><a href="/wiki/Category:Online_Marketing" title="Category:Online Marketing" data-bs-title="Category:Online_Marketing"><span class="onlinemarketing"></span>Online Marketing</a> <a href="/wiki/Category:Search_Engine_Optimization" title="Category:Search Engine Optimization" data-bs-title="Category:Search_Engine_Optimization"><span class="suchmaschinenoptimierung"></span>Search Engine Optimization</a> <a href="/wiki/Category:Social_Media" title="Category:Social Media" data-bs-title="Category:Social_Media"><span class="socialmedia"></span>Social Media</a> <a href="/wiki/Category:Usability" title="Category:Usability" data-bs-title="Category:Usability"><span class="usability"></span>Usability</a> <a href="/wiki/Category:Mobile_Marketing" title="Category:Mobile Marketing" data-bs-title="Category:Mobile_Marketing"><span class="mobilemarketing"></span>Mobile Marketing</a> <a href="/wiki/Category:Web_Analysis" title="Category:Web Analysis" data-bs-title="Category:Web_Analysis"><span class="webanalyse"></span>Web Analysis</a> <a href="/wiki/Category:Development" title="Category:Development" data-bs-title="Category:Development"><span class="programming"></span>Development</a> </p> </div> <p><br /> </p>   </div><div class="loader-indicator global loading"><div class="loader-indicator-inner"></div></div></div><div class="printfooter"> Retrieved from "<a dir="ltr" href="https://en.ryte.com/wiki/index.php?title=Main_Page&oldid=6000">https://en.ryte.com/wiki/index.php?title=Main_Page&oldid=6000</a>"</div> <div class="visualClear"></div></div></div><div id='mw-data-after-content'> <div class="read-more-container"></div> </div> </div></div></div><footer class="imprint_lnks center"><a href="/about/tou/">Terms of use</a> | <a href="/about/privacy/">Privacy</a> | <a href="/about/tos/">Terms and conditions</a> | <a href="/about/imprint/">Imprint</a><br>Copyright © 2021 Ryte</footer> <script type="text/plain" data-usercentrics="Google Tag Manager">(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = '//www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-NP734B');</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgPageParseReport":{"limitreport":{"cputime":"0.002","walltime":"0.004","ppvisitednodes":{"value":10,"limit":1000000},"postexpandincludesize":{"value":0,"limit":2097152},"templateargumentsize":{"value":0,"limit":2097152},"expansiondepth":{"value":2,"limit":40},"expensivefunctioncount":{"value":0,"limit":100},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":0,"limit":5000000},"timingprofile":["100.00% 0.000 1 -total"]},"cachereport":{"timestamp":"20241123164105","ttl":86400,"transientcontent":false}}});mw.config.set({"wgBackendResponseTime":339});});</script></body> </html>