Marcus Thomas LLC Wins 2015 Best Food Industry Online Video Internet Advertising Award for Buitoni

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Marcus Thomas LLC Wins 2015 Best Food Industry Online Video Internet Advertising Award for Buitoni - Arrivederci </title> <meta name="description" content="Marcus Thomas LLC has won the Best Food Industry Online Video for Buitoni - Arrivederci in the 2015 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Marcus Thomas LLC, Buitoni - Arrivederci , Marcus Thomas LLC, web marketing association, Best Food Industry Online Video, Advertising, Food Industry awards, Industry recognition, Best Advertising, Food Industry awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/14480sitepic.jpg?7372')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"> <img src="https://www.iacaward.org/iac/images/userimages/18314nomlogopic.jpg?7372" alt="" align="right"/> <h1 class="winner"><strong>MARCUS THOMAS LLC</strong></h1><br /> <a href="https://www.youtube.com/watch?v=usVFWCQLNJc&list=UU_Xa6Be0WxD6zVAt_a6QV0Q"><h1 class="winner">BUITONI - ARRIVEDERCI </h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=14480" data-title="Marcus Thomas LLC Wins 2015 Best Food Industry Online Video Internet Advertising Award for Buitoni - Arrivederci "> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Food Industry Online Video</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> There's pasta you find in the pasta aisle, and there's BUITONI freshly made pasta. Our strategy was to position BUITONI against dry, boxed pasta to highlight the product benefits. Captivating food prep video with witty, slice-of-life scripts touted the benefits of freshly made pasta over dry, and gave BUITONI a unique voice in the pasta category. </p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Executive Creative Director:</td> <td align="left">Joanne Kim</td> </tr> <tr> <td align="left">Creative Director:</td> <td align="left">Jim Sollisch</td> </tr> <tr> <td align="left">Art Director:</td> <td align="left">Eric Holman</td> </tr> <tr> <td align="left">Copywriter:</td> <td align="left">Kevin Delsanter</td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>MARCUS THOMAS LLC</b></p> <p><strong>Website:</strong> <a href="http://www.marcusthomasllc.com">www.marcusthomasllc.com</a></p> <p><strong>Location:</strong> United States</p> <p><b>About the Agency:</b></p> <p class="margin-bottom">Marcus Thomas grew up like most agencies – strongly rooted in brand-building principles. We have a firm grasp on how the four Ps of marketing affect a company’s bottom line. We’re schooled in marketing strategy and consumer insights. What makes this agency different is that we saw a long time ago that a brand cannot be wholly owned and managed. Or picked up and protected from the outside world. It never could. In the mid 1990s, that awareness drove us to see how digital strategies and technologies might impact a brand and its constituencies. So we grew our digital DNA. We hired digital natives. We made sure everyone in the agency had a POV on emerging technologies, platforms and social media. And we built a development team that is unmatched by agencies of our size. Today, Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams into four communities of practice: CPG, B2B, Home & Garden and Professional Services. But we’re not overly rigid. We’ve learned to get out of the way and let the magic happen. Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946, and Ira Thomas Associates, founded in Youngstown in 1937. DigiKnow, a pioneering digital marketing and technology firm in Cleveland and Buenos Aires, joined Marcus Thomas in 2011. Think creatively. Risk intelligently. Work passionately. Makes a great t-shirt, but it also happens to be our vision statement. We live to find new ways to solve problems. </p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright ©2024 Web Marketing<br> Association, Inc. All rights reserved.</p> </td> </tr> </table> <table width="100%" cellpadding="10"> <tr> <td rowspan="2" valign="middle"> <div id="wmalogo"><a href="http://www.webmarketingassociation.org"> </a> </div> </td> <td width="150" rowspan="2" valign="middle"> <div style="background-color: #414141;height:65px;width:2px;float:left;"></div> <div style="margin-top:20px;"><h3 align="right"><b>SPONSORS</b></h3></div> </td> <td align="center"><a href="http://pr.com"><img src="/images/sponsors/prcom_sp_gray.png" width="63" height="64" alt=""/></a></td> <td align="center"><a href="http://irce.com"><img src="/images/sponsors/IRCE_Main_sp_sm_gray.png" width="95" height="63" alt=""/></a></td> <td align="center"> </td> </tr> <tr> <td width="150" align="center"><a href="http://www.websiteservices.com/"><img src="/iac/img/spbkwebsitemag.png" width="106" height="26" alt=""/></a></td> <td width="150" align="center"><a href="http://www.icontact.com/"><img src="/images/sponsors/iContact-logo_sp_gray.png" width="130" height="25" alt=""/></a></td> <td width="150" align="center"> </td> </tr> </table> </div> <div id="smallfoot"> <div id="wmalogo" style="margin: 20px;"><a href="http://www.webmarketingassociation.org"> </a> </div> <div style="float:left;"> <p>Copyright ©2024 Web Marketing Association, Inc.<br>All rights reserved.</p> </div> </div> </div> </div>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-2B9R4CXGS1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-2B9R4CXGS1'); </script>  <script language="JavaScript" type="text/javascript">  </script> <script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <img height=1 width=1 border=0 src="https://www.googleadservices.com/pagead/conversion/1072729658/extclk?script=0"> </noscript> <script src="https://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-271930-5"; urchinTracker(); </script> <script type="text/javascript"> _linkedin_partner_id = "5828946"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=5828946&fmt=gif" /> </noscript> </footer> </body> </html>

CINXE.COM

Marcus Thomas LLC Wins 2015 Best Food Industry Online Video Internet Advertising Award for Buitoni - Arrivederci