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Hallmark Channel - Wikipedia
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id="toc-Countdown_to_Christmas" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Countdown_to_Christmas"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2.1</span> <span>Countdown to Christmas</span> </div> </a> <ul id="toc-Countdown_to_Christmas-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Animal_special_franchise" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Animal_special_franchise"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Animal special franchise</span> </div> </a> <ul id="toc-Animal_special_franchise-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Content_standards" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Content_standards"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Content standards</span> </div> </a> <ul id="toc-Content_standards-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-International_versions" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#International_versions"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>International versions</span> </div> </a> <ul id="toc-International_versions-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label 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<div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American cable television network</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the American TV channel. For the former channels outside of the U.S., see <a href="/wiki/Hallmark_Channel_(international)" title="Hallmark Channel (international)">Hallmark Channel (international)</a>.</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">"Odyssey Network" redirects here. For the Canadian Greek-language network, see <a href="/wiki/Odyssey_Television_Network" title="Odyssey Television Network">Odyssey Television Network</a>. For other uses, see <a href="/wiki/Odyssey_(disambiguation)" class="mw-disambig" title="Odyssey (disambiguation)">Odyssey (disambiguation)</a>.</div> <p class="mw-empty-elt"> </p> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Television channel</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1250536050">.mw-parser-output .ib-tv-channel .infobox-header{background-color:#efefef}.mw-parser-output .ib-tv-channel-logo img{background-color:#f8f9fa}.mw-parser-output .ib-tv-channel-availability .infobox-header{background-color:#bfdfff;width:100%}.mw-parser-output .ib-tv-channel-embed-header .infobox-header{font-size:100%;background-color:#bfdfff}@media screen{html.skin-theme-clientpref-night .mw-parser-output .ib-tv-channel .infobox-header{background-color:hsl(0,0%,10%);color:inherit}html.skin-theme-clientpref-night .mw-parser-output .ib-tv-channel-availability .infobox-header,html.skin-theme-clientpref-night .mw-parser-output .ib-tv-channel-embed-header .infobox-header{background-color:hsl(210,100%,10%);color:inherit}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .ib-tv-channel-infobox-header{background-color:hsl(0,0%,10%);color:inherit}html.skin-theme-clientpref-os .mw-parser-output .ib-tv-channel-availability .infobox-header,html.skin-theme-clientpref-os .mw-parser-output .ib-tv-channel-embed-header .infobox-header{background-color:hsl(210,100%,10%);color:inherit}}</style><table class="infobox vcard ib-tv-channel"><caption class="infobox-title fn org">Hallmark Channel</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="ib-tv-channel-logo" typeof="mw:File"><a href="/wiki/File:Hallmark_Channel.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Hallmark_Channel.svg/200px-Hallmark_Channel.svg.png" decoding="async" width="200" height="85" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Hallmark_Channel.svg/300px-Hallmark_Channel.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/53/Hallmark_Channel.svg/400px-Hallmark_Channel.svg.png 2x" data-file-width="1001" data-file-height="424" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Broadcast area</th><td class="infobox-data label">Nationwide</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data"><a href="/wiki/Studio_City,_California" class="mw-redirect" title="Studio City, California">Studio City</a>, <a href="/wiki/California" title="California">California</a></td></tr><tr><th colspan="2" class="infobox-header notheme">Programming</th></tr><tr><th scope="row" class="infobox-label">Language(s)</th><td class="infobox-data category">English<br />Spanish</td></tr><tr><th scope="row" class="infobox-label">Picture format</th><td class="infobox-data"><a href="/wiki/1080i" title="1080i">1080i</a> <a href="/wiki/HDTV" class="mw-redirect" title="HDTV">HDTV</a><br />(downscaled to <a href="/wiki/Letterboxed" class="mw-redirect" title="Letterboxed">letterboxed</a> <a href="/wiki/480i" title="480i">480i</a> for the <a href="/wiki/SDTV" class="mw-redirect" title="SDTV">SDTV</a> feed)</td></tr><tr><th colspan="2" class="infobox-header notheme">Ownership</th></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="/wiki/Hallmark_Cards" title="Hallmark Cards">Hallmark Cards</a></td></tr><tr><th scope="row" class="infobox-label">Parent</th><td class="infobox-data"><a href="/wiki/Hallmark_Media" title="Hallmark Media">Hallmark Media</a></td></tr><tr><th scope="row" class="infobox-label">Sister channels</th><td class="infobox-data"><a href="/wiki/Hallmark_Family" title="Hallmark Family">Hallmark Family</a><br /><a href="/wiki/Hallmark_Mystery" title="Hallmark Mystery">Hallmark Mystery</a></td></tr><tr><th colspan="2" class="infobox-header notheme">History</th></tr><tr><th scope="row" class="infobox-label">Launched</th><td class="infobox-data">September 1992<span class="noprint">; 32 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1992-09</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Replaced</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/American_Christian_Television_System" title="American Christian Television System">American Christian Television System</a> (1984–1992)</li> <li><a href="/wiki/Vision_Interfaith_Satellite_Network" title="Vision Interfaith Satellite Network">Vision Interfaith Satellite Network</a> (1988–1992)</li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Former names</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"> <ul><li>VISN/ACTS (1992–1993)</li> <li>Faith & Values Channel (1993–1996)</li> <li>Odyssey Network (1996–2001)</li></ul> </div></td></tr><tr><th colspan="2" class="infobox-header notheme">Links</th></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.hallmarkchannel.com">www<wbr />.hallmarkchannel<wbr />.com</a></span></td></tr><tr class="ib-tv-channel-availability"><th colspan="2" class="infobox-header notheme">Availability</th></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th colspan="2" class="infobox-header" style="background-color: #efefef; color: #202122;"><a href="/wiki/Streaming_media" title="Streaming media">Streaming media</a></th></tr><tr><th scope="row" class="infobox-label">Service(s)</th><td class="infobox-data"><a href="/wiki/Frndly_TV" title="Frndly TV">Frndly TV</a>, <a href="/wiki/FuboTV" title="FuboTV">fuboTV</a>, <a href="/wiki/Peacock_(streaming_service)" title="Peacock (streaming service)">Peacock</a>, <a href="/wiki/Philo_(company)" title="Philo (company)">Philo</a>, <a href="/wiki/Sling_TV" title="Sling TV">Sling TV</a>, <a href="/wiki/Hulu" title="Hulu">Hulu + Live TV</a>, <a href="/wiki/YouTube_TV" title="YouTube TV">YouTube TV</a></td></tr><tr style="display:none"><td colspan="2"> </td></tr></tbody></table> <p><b>Hallmark Channel</b> is an American <a href="/wiki/Cable_television" title="Cable television">cable television</a> network owned by <a href="/wiki/Hallmark_Media" title="Hallmark Media">Hallmark Media</a>, a subsidiary of <a href="/wiki/Hallmark_Cards" title="Hallmark Cards">Hallmark Cards</a>. The channel broadcasts family-oriented general entertainment programming, including television series and <a href="/wiki/Television_film" title="Television film">made-for-TV movies</a>. </p><p>The channel has its origins in the <a href="/wiki/Religious_broadcasting" title="Religious broadcasting">religious broadcasters</a> <a href="/wiki/American_Christian_Television_System" title="American Christian Television System">American Christian Television System</a> (ACTS) and the <a href="/wiki/Vision_Interfaith_Satellite_Network" title="Vision Interfaith Satellite Network">Vision Interfaith Satellite Network</a> (VISN). The two services timeshared on a single satellite signal, which was later rebranded as <b>The Faith & Values Channel</b> in 1993. After <a href="/wiki/Liberty_Media" title="Liberty Media">Liberty Media</a> acquired a 49% stake in the channel in 1996, it relaunched as the <b>Odyssey Network</b>. As Odyssey, the channel gradually phased out religious programming in favor of <a href="/wiki/Family-friendly" title="Family-friendly">family</a>-oriented films and television series—a pivot that intensified after <a href="/wiki/Halcyon_Studios" title="Halcyon Studios">Hallmark Entertainment</a> and <a href="/wiki/The_Jim_Henson_Company" title="The Jim Henson Company">The Jim Henson Company</a> acquired major stakes in the channel in 1998. </p><p>In 2001, after a corporate reorganization, Odyssey rebranded as Hallmark Channel. By the 2010s, Hallmark Channel had established a focus on made-for-TV movies—particularly <a href="/wiki/Romance_film" title="Romance film">romance films</a> and <a href="/wiki/Romantic_comedy" title="Romantic comedy">comedies</a>—themed around specific <a href="/wiki/Season" title="Season">seasons</a> and <a href="/wiki/Holiday" title="Holiday">holidays</a> throughout the year. The strategy sought to create synergies with Hallmark's core <a href="/wiki/Greeting_card" title="Greeting card">greeting card</a> business, and build upon the strength of the "Countdown to <a href="/wiki/Christmas" title="Christmas">Christmas</a>" programming event it first introduced in 2009. </p><p>As of November 2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Hallmark_Channel&action=edit">[update]</a></sup>, Hallmark Channel is available to approximately 70,000,000 pay television households in the United States-down from its 2015 peak of 90,000,000 households.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main articles: <a href="/wiki/Vision_Interfaith_Satellite_Network" title="Vision Interfaith Satellite Network">Vision Interfaith Satellite Network</a> and <a href="/wiki/American_Christian_Television_System" title="American Christian Television System">American Christian Television System</a></div> <p>The Hallmark Channel traces its history to the launch of two separate religious cable channels, the <a href="/wiki/American_Christian_Television_System" title="American Christian Television System">American Christian Television System</a> (ACTS) and the <a href="/wiki/Vision_Interfaith_Satellite_Network" title="Vision Interfaith Satellite Network">Vision Interfaith Satellite Network</a> (VISN). The two networks began alternating time on a shared transponder slot on the Galaxy III satellite in 1992.<sup id="cite_ref-RBc24_9_2-0" class="reference"><a href="#cite_note-RBc24_9-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Under the original timeshare agreement, the network was branded as VISN/ACTS. Each network was provided time for its programming blocks, and would use their own logos. </p><p>VISN launched on July 1, 1988, and was founded by the National Interfaith Cable Coalition (NICC), in cooperation with several cable providers.<sup id="cite_ref-CYTY_32_12_3-0" class="reference"><a href="#cite_note-CYTY_32_12-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The coalition's membership consisted of 65 different religious groups.<sup id="cite_ref-vty_4-0" class="reference"><a href="#cite_note-vty-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> It aired for about 16 hours a day and ran religious programs from <a href="/wiki/Mainline_Protestant" title="Mainline Protestant">mainline Protestant</a> denominations such as the <a href="/wiki/United_Methodist_Church" title="United Methodist Church">United Methodist Church</a>, the <a href="/wiki/Evangelical_Lutheran_Church_in_America" title="Evangelical Lutheran Church in America">Evangelical Lutheran Church in America</a> and the <a href="/wiki/United_Church_of_Christ" title="United Church of Christ">United Church of Christ</a>. In addition, <a href="/wiki/Roman_Catholic" class="mw-redirect" title="Roman Catholic">Roman Catholic</a>, <a href="/wiki/The_Church_of_Jesus_Christ_of_Latter-day_Saints" title="The Church of Jesus Christ of Latter-day Saints">The Church of Jesus Christ of Latter-day Saints</a>, <a href="/wiki/Jewish" class="mw-redirect" title="Jewish">Jewish</a>, and <a href="/wiki/Islam" title="Islam">Islamic</a> faiths also provided some programming.<sup id="cite_ref-CYTY_39_11_5-0" class="reference"><a href="#cite_note-CYTY_39_11-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> VISN aired during the morning and evening hours. ACTS commenced operations in 1984, and was owned by the <a href="/wiki/Southern_Baptist_Convention" title="Southern Baptist Convention">Southern Baptist Convention</a>. It aired programming from <a href="/wiki/Evangelicalism" title="Evangelicalism">evangelical</a> and <a href="/wiki/Fundamentalist" class="mw-redirect" title="Fundamentalist">fundamentalist</a> non-<a href="/wiki/Charismatic" class="mw-redirect" title="Charismatic">charismatic</a> Christian groups such as the SBC, the <a href="/wiki/Christian_Reformed_Church_in_North_America" title="Christian Reformed Church in North America">Christian Reformed Church</a>, and the <a href="/wiki/Association_of_Regular_Baptist_Churches" title="Association of Regular Baptist Churches">Association of Regular Baptist Churches</a>, as well as well-known evangelists such as <a href="/wiki/Jerry_Falwell" title="Jerry Falwell">Jerry Falwell</a>, <a href="/wiki/Charles_Stanley" title="Charles Stanley">Charles Stanley</a> and <a href="/wiki/D._James_Kennedy" title="D. James Kennedy">D. James Kennedy</a>. Both channels aired several hours a week of religious children's programs, some of which overlapped, including <i>Sunshine Factory</i>, <i><a href="/wiki/Joy_Junction" title="Joy Junction">Joy Junction</a></i>, <i><a href="/wiki/Davey_and_Goliath" title="Davey and Goliath">Davey and Goliath</a></i>, and <i><a href="/wiki/JOT_(TV_series)" title="JOT (TV series)">Jot</a></i>. </p><p>In 1993, VISN-ACTS was relaunched as the Faith & Values Channel; it began adding a few <a href="/wiki/Secular" class="mw-redirect" title="Secular">secular</a> programs during this time, including news, information, and lifestyle programming<sup id="cite_ref-MCN14_43_6-0" class="reference"><a href="#cite_note-MCN14_43-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Odyssey_Network">Odyssey Network</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=2" title="Edit section: Odyssey Network"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1995, cable conglomerate <a href="/wiki/Tele-Communications_Inc." title="Tele-Communications Inc.">Tele-Communications Inc.</a>'s <a href="/wiki/Liberty_Media" title="Liberty Media">Liberty Media</a> acquired a 49% ownership stake in the Faith & Values Channel, and took over operational control of the network. It added more secular programming to the network and reduced religious programming to about 10 hours a day. In 1996, the network was rebranded as the Odyssey Network (although on-air <a href="/wiki/Promo_(media)" title="Promo (media)">promotions</a> often referred to the network simply as "Odyssey"), and launched a website, Odysseyfamily.com. </p> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Odyssey_Network.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/6/6d/Odyssey_Network.svg/150px-Odyssey_Network.svg.png" decoding="async" width="150" height="202" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/6/6d/Odyssey_Network.svg/225px-Odyssey_Network.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/6/6d/Odyssey_Network.svg/300px-Odyssey_Network.svg.png 2x" data-file-width="262" data-file-height="352" /></a><figcaption>Logo as Odyssey Network from 1996 to 2001</figcaption></figure> <p><a href="/wiki/Crown_Media_Holdings" class="mw-redirect" title="Crown Media Holdings">Hallmark Entertainment</a> and <a href="/wiki/The_Jim_Henson_Company" title="The Jim Henson Company">The Jim Henson Company</a> bought significant stakes, paid partly through programming commitments, in Odyssey in late 1998; by this time, Odyssey carried a mix of religious programming and family-friendly secular shows, with a limited amount of original productions. Liberty had convinced Hallmark not to launch its own domestic channel, citing difficulty in getting carriage for a new network on existing cable systems. The NICC and Hallmark-Henson would hold equal shares while Liberty increased their stake, and the three groups shared control of the board. Hallmark and Henson would have say over chief executive selection. While adding Henson's and Hallmark's libraries, the channel could not make major programming format changes, so cable systems could not drop them.<sup id="cite_ref-vty_4-1" class="reference"><a href="#cite_note-vty-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Hallmark hired former <a href="/wiki/Fox_Kids" title="Fox Kids">Fox Kids Network</a> worldwide vice-chairman <a href="/wiki/Margaret_Loesch" title="Margaret Loesch">Margaret Loesch</a> that year to overhaul Odyssey into a family channel (Loesch had quit Fox in late 1997, ironically after acquiring Odyssey's rival, <a href="/wiki/The_Family_Channel_(American_TV_network,_founded_1990)" class="mw-redirect" title="The Family Channel (American TV network, founded 1990)">The Family Channel</a>, with plans to revamp that network; however, she had to wait out a non-compete clause in her contract before officially joining Odyssey).<sup id="cite_ref-idch_7-0" class="reference"><a href="#cite_note-idch-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>Under the new ownership structure, Odyssey underwent a major programming revamp on April 4, 1999; the revamp decreased the amount of religious programs on the network down to an average of four hours a day, although more hours were religious on the weekend. The channel began to focus more on family-targeted entertainment programming, including classic <a href="/wiki/Situation_comedy" class="mw-redirect" title="Situation comedy">sitcoms</a> and variety series (such as <i><a href="/wiki/ALF_(TV_series)" title="ALF (TV series)">ALF</a></i> and <i><a href="/wiki/The_Muppet_Show" title="The Muppet Show">The Muppet Show</a></i>), children's programs (such as <i><a href="/wiki/The_Archie_Show" title="The Archie Show">The Archie Show</a></i>, <i><a href="/wiki/Fraggle_Rock" title="Fraggle Rock">Fraggle Rock</a></i>, and <i><a href="/wiki/Zoobilee_Zoo" title="Zoobilee Zoo">Zoobilee Zoo</a></i>), and family-oriented films and miniseries (such as the cable broadcast premiere of Hallmark and Henson's 1996 adaptation of <i><a href="/wiki/Gulliver%27s_Travels_(miniseries)" title="Gulliver's Travels (miniseries)">Gulliver's Travels</a></i>). The afternoon block <i><a href="/wiki/Leonard_Maltin" title="Leonard Maltin">Leonard Maltin</a> Presents</i> featured films from the <a href="/wiki/Halcyon_Studios" title="Halcyon Studios">RHI Entertainment</a>-owned <a href="/wiki/Hal_Roach_Studios" title="Hal Roach Studios">Hal Roach Studios</a> library, while Wednesday nights featured classic <i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i> productions.<sup id="cite_ref-dn_12-0" class="reference"><a href="#cite_note-dn-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Loesch explained that the three owners shared a commitment to "quality programming" and "raising the bar on television", and that the channel was being programmed in a direction reminiscent of television in the 1950s and 1960s, where broadcasters "really had quite broad fare, but you never had to ask anyone to leave the room, like your children".<sup id="cite_ref-dn_12-1" class="reference"><a href="#cite_note-dn-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Hallmark_Channel">Hallmark Channel</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=3" title="Edit section: Hallmark Channel"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2000, Odyssey's ownership group was re-organized as Crown Media Holdings, with Hallmark, Chase Equity Associates, Liberty Media, and the NICC transferring their shares in Odyssey to the company. There were plans for the company to <a href="/wiki/Initial_public_offering" title="Initial public offering">go public</a>; Hallmark received all of Crown Media's <a href="/wiki/Class_B_share" title="Class B share">class B shares</a>, which were worth ten votes each, thus giving it control of Crown Media.<sup id="cite_ref-idch2_15-0" class="reference"><a href="#cite_note-idch2-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> After The Jim Henson Company was sold to German company EM.TV & Merchandising in February 2000, it sold its remaining stake in Odyssey the following month in exchange for 8% of Crown Media's stock.<sup id="cite_ref-idch2_15-1" class="reference"><a href="#cite_note-idch2-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>In March 2001, Crown Media announced that Odyssey would rebrand as Hallmark Channel on August 6, taking advantage of the better-known Hallmark brand to encourage wider carriage. Loesch commented that some viewers had mistaken Odyssey as being a travel or <a href="/wiki/Science_fiction" title="Science fiction">science fiction</a> channel rather than family entertainment, and that Hallmark Channel's main goal would be telling "great stories".<sup id="cite_ref-:5_17-0" class="reference"><a href="#cite_note-:5-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:6_18-0" class="reference"><a href="#cite_note-:6-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> Crown Media negotiated with the NICC to reduce the amount of religious programming Hallmark Channel would air to 14 hours per-week (as well as allow for less overtly-religious programs with broader, spiritual themes), and help fund and distribute a digital cable network for the NICC.<sup id="cite_ref-:6_18-1" class="reference"><a href="#cite_note-:6-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> The channel's launch programming included the miniseries <i><a href="/wiki/The_Infinite_Worlds_of_H._G._Wells" title="The Infinite Worlds of H. G. Wells">The Infinite Worlds of H.G. Wells</a></i>, a new slate of original movies, and acquired programming such as <i><a href="/wiki/Tales_from_the_Neverending_Story" title="Tales from the Neverending Story">Tales from the Neverending Story</a></i>.<sup id="cite_ref-:5_17-1" class="reference"><a href="#cite_note-:5-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Hallmark_Channel_Headquarters.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Hallmark_Channel_Headquarters.JPG/250px-Hallmark_Channel_Headquarters.JPG" decoding="async" width="250" height="176" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Hallmark_Channel_Headquarters.JPG/375px-Hallmark_Channel_Headquarters.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Hallmark_Channel_Headquarters.JPG/500px-Hallmark_Channel_Headquarters.JPG 2x" data-file-width="2353" data-file-height="1658" /></a><figcaption>Hallmark Channel's headquarters in <a href="/wiki/Studio_City,_California" class="mw-redirect" title="Studio City, California">Studio City, California</a></figcaption></figure> <p>In 2002, the Hallmark Channel premiered a weekday morning talk show, <i>New Morning</i>.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> A Sunday morning version, hosted by <a href="/wiki/Naomi_Judd" title="Naomi Judd">Naomi Judd</a>, titled <i>Naomi's New Morning</i>, debuted in 2005<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> and lasted two years before being pulled from the schedule in early 2007. In 2004, the network launched a sister channel, <a href="/wiki/Hallmark_Mystery" title="Hallmark Mystery">Hallmark Movie Channel</a>.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Hallmark_Channel_(international)" title="Hallmark Channel (international)">Hallmark Channels in international markets</a> were sold for about $242 million in 2005 to Sparrowhawk Media, a private equity group backed by <a href="/wiki/Providence_Equity_Partners" class="mw-redirect" title="Providence Equity Partners">Providence Equity Partners</a> and <a href="/wiki/3i" title="3i">3i</a>.<sup id="cite_ref-rtr_25-0" class="reference"><a href="#cite_note-rtr-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The channel in 2005 had its highest-rated year with 34% increase in viewers, being ranked seventh in growth, and the highest-rated movie on a basic cable network (<i>Meet the Santas</i>).<sup id="cite_ref-thr_26-0" class="reference"><a href="#cite_note-thr-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>With the expiration of RHI Entertainment's exclusive contract with Hallmark Channel, <a href="/wiki/Larry_Levinson_Productions" title="Larry Levinson Productions">Larry Levinson Productions</a> became the channel's sole producer. In 2007, additional producers were added as suppliers as the channel increased the number of original films by 50% from 20 in 2007 to 30 in 2008.<sup id="cite_ref-mcn_27-0" class="reference"><a href="#cite_note-mcn-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In January 2008, the <a href="/wiki/Hillary_Clinton" title="Hillary Clinton">Hillary Clinton</a> presidential campaign purchased an hour of Hallmark Channel's primetime slots under a <a href="/wiki/Informercial" class="mw-redirect" title="Informercial">paid programming</a> arrangement to run a town hall special promoting Clinton's campaign for <a href="/wiki/President_of_the_United_States" title="President of the United States">President of the United States</a> on February 4, the day before the multi-state "<a href="/wiki/Super_Tuesday_(2008)" class="mw-redirect" title="Super Tuesday (2008)">Super Tuesday</a>" primaries.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> The wheel series "Mystery Movie" was discontinued in 2008 as the channel was doing better with lighter romances.<sup id="cite_ref-adage_29-0" class="reference"><a href="#cite_note-adage-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> Reporting on Hallmark Channel's 2009 upfronts, <i><a href="/wiki/The_New_York_Observer" title="The New York Observer">The New York Observer</a></i> noted that the channel had built a brand on formulaic romantic movies, explaining that "while other media companies were thrashing around in a tumultuous, confusing sea of unpredictability, the Hallmark Channel was thriving with the television equivalent of <a href="/wiki/Comfort_food" title="Comfort food">comfort food</a>."<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Bill_Abbott_era,_Martha_Stewart_agreement"><span id="Bill_Abbott_era.2C_Martha_Stewart_agreement"></span>Bill Abbott era, Martha Stewart agreement</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=4" title="Edit section: Bill Abbott era, Martha Stewart agreement"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2009, <a href="/wiki/William_J._Abbott" title="William J. Abbott">William J. "Bill" Abbott</a>—who had previously held an advertising sales role—succeeded Henry Schleiff as president of Hallmark Channel. Abbott planned to retool its programming to appeal to younger viewers without alienating its core audience of <a href="/wiki/Baby_boomers" title="Baby boomers">baby boomers</a>, aiming for Hallmark Channel to become "a destination for lighter fare, for comedies and quality programming", and for its programming to be "true" to the Hallmark brand.<sup id="cite_ref-bc_31-0" class="reference"><a href="#cite_note-bc-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> In a 2019 interview, Abbott explained of these goals that "you should turn on our channel and almost feel like you’re walking into a [Hallmark Gold Crown] store."<sup id="cite_ref-:0_32-0" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> The channel also began to experiment with abbreviated commercial breaks featuring one 30-second advertisement, with these slots costing twice the amount of a normal 30-second slot.<sup id="cite_ref-bc_31-1" class="reference"><a href="#cite_note-bc-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>Later that year, Hallmark Channel held the inaugural "Countdown to Christmas"—a seasonal programming event featuring four original holiday film premieres, and a <i>Movie Night with <a href="/wiki/Hoops_%26_Yoyo" title="Hoops & Yoyo">Hoops & Yoyo</a></i> block on Friday nights—the first cross-promotional campaign between Hallmark Channel and Hallmark Cards.<sup id="cite_ref-:0_32-1" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bc0_33-0" class="reference"><a href="#cite_note-bc0-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>In January 2010, Hallmark Channel announced a multi-year strategic partnership with <a href="/wiki/Martha_Stewart_Living_Omnimedia" title="Martha Stewart Living Omnimedia">Martha Stewart Living Omnimedia</a> (MSLO), under which first-run episodes of <i><a href="/wiki/The_Martha_Stewart_Show" title="The Martha Stewart Show">The Martha Stewart Show</a></i> would move from syndication to Hallmark Channel beginning that September,<sup id="cite_ref-:1_34-0" class="reference"><a href="#cite_note-:1-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> and MSLO would produce a series of primetime specials for the channel (which would begin with specials focused on <a href="/wiki/Halloween" title="Halloween">Halloween</a> and <a href="/wiki/Christmas" title="Christmas">Christmas</a>).<sup id="cite_ref-:2_35-0" class="reference"><a href="#cite_note-:2-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> It was reported that Abbott had sought to reposition Hallmark Channel as a lifestyle-oriented channel to compete with the <a href="/wiki/Scripps_Networks_Interactive" title="Scripps Networks Interactive">Scripps Networks Interactive</a> channels, and shift its television films exclusively to Hallmark Movie Channel to appeal to younger demographics.<sup id="cite_ref-:1_34-1" class="reference"><a href="#cite_note-:1-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>On March 16, 2010, Hallmark Channel also acquired rights to MSLO library content, announcing a daily daytime block (lasting for seven hours on weekdays, and a shorter block on weekends) of these programs beginning March 26.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Crown Media and MSLO were also reportedly exploring the formation of a lifestyle cable network as a joint venture, tentatively named "Hallmark Home".<sup id="cite_ref-:1_34-2" class="reference"><a href="#cite_note-:1-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In June 2010, the channel ordered several additional MSLO-produced series to accompany <i>Martha</i>, including <i>Mad Hungry with Lucinda</i> and <i><a href="/wiki/Whatever_with_Alexis_and_Jennifer" class="mw-redirect" title="Whatever with Alexis and Jennifer">Whatever with Alexis and Jennifer</a>.</i><sup id="cite_ref-:2_35-1" class="reference"><a href="#cite_note-:2-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>Due to low viewership, Hallmark shortened the Martha Stewart block by two hours in October 2010.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> At least 500 hours of new original programming was slated for the 2011–12 season, including 25 original movies, 160 hours of MSLO programming (including new series <i><a href="/wiki/Emeril_Lagasse" title="Emeril Lagasse">Emeril</a>'s Table</i>, and additional <i>Martha Presents</i> specials), and a series in development with poet <a href="/wiki/Maya_Angelou" title="Maya Angelou">Maya Angelou</a>.<sup id="cite_ref-:3_38-0" class="reference"><a href="#cite_note-:3-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> In addition, <i>Hallmark Hall of Fame</i> productions would air on Hallmark Channel a week after their television premieres on <a href="/wiki/American_Broadcasting_Company" title="American Broadcasting Company">ABC</a>.<sup id="cite_ref-dl_39-0" class="reference"><a href="#cite_note-dl-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In January 2012, <i>Martha</i> was cancelled by Hallmark Channel due to its high production costs, with production ending after the conclusion of its then-current season. Hallmark Channel was still in discussions over the fate of its other MSLO-produced programming.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> During its <a href="/wiki/Upfront_(advertising)" title="Upfront (advertising)">upfronts</a> for the 2012–13 season, Hallmark Channel announced the new daytime talk shows <i><a href="/wiki/Home_%26_Family" title="Home & Family">Home & Family</a></i> and <i>Marie!</i> with <a href="/wiki/Marie_Osmond" title="Marie Osmond">Marie Osmond</a>, as well as a slate of original movies that would include <a href="/wiki/Television_pilot" title="Television pilot">pilots</a> for adaptations of the novels <i><a href="/wiki/Cedar_Cove_(TV_series)" title="Cedar Cove (TV series)">Cedar Cove</a></i> and <i><a href="/wiki/When_Calls_the_Heart" title="When Calls the Heart">When Calls the Heart</a></i>.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> In October 2012, ahead of the January 2013 premiere of its pilot movie, <i>Cedar Cove</i> was given a series order as Hallmark Channel's first original primetime program.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> <i>When Calls the Heart</i> was also picked up as a series in 2013,<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> while <i>Marie!</i> was canceled after one season.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>On March 15, 2013, the channel introduced a new family-oriented Friday night movie block, <i>Walden Family Theater</i>, in partnership with <a href="/wiki/Walden_Media" title="Walden Media">Walden Media</a> and others.<sup id="cite_ref-thr1_45-0" class="reference"><a href="#cite_note-thr1-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> In April 2014, the channel launched a <a href="/wiki/TV_Everywhere" title="TV Everywhere">TV Everywhere</a> <a href="/wiki/Video_on-demand" class="mw-redirect" title="Video on-demand">video on-demand</a> service, "Hallmark Channel Everywhere", which offers a streaming selection of Hallmark Channel films and series for subscribers on participating television providers.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> At some point before July 2021, the name of the app was changed to "Hallmark TV".<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Focus_on_seasonal_programming">Focus on seasonal programming</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=5" title="Edit section: Focus on seasonal programming"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In the 2014–15 season, <i>Hallmark Hall of Fame</i> premieres moved exclusively to Hallmark Channel, with up to four new films scheduled per-year.<sup id="cite_ref-mch_48-0" class="reference"><a href="#cite_note-mch-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> Two new series, <i><a href="/wiki/Good_Witch_(TV_series)" title="Good Witch (TV series)">Good Witch</a></i> and <i><a href="/wiki/Signed,_Sealed,_Delivered_(TV_series)" title="Signed, Sealed, Delivered (TV series)">Signed, Sealed, Delivered</a></i>, were picked up for the 2014–15 season.<sup id="cite_ref-aa0_50-0" class="reference"><a href="#cite_note-aa0-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> In February 2015, Hallmark Channel held an inaugural "Countdown to <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's</a>" event to build off the success of Countdown to Christmas, featuring four movie premieres.<sup id="cite_ref-aa0_50-1" class="reference"><a href="#cite_note-aa0-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </p><p>In 2015, <a href="/wiki/Mariah_Carey" title="Mariah Carey">Mariah Carey</a> directed and starred in a Christmas movie for Hallmark. She also hosted <i>Mariah Carey's Merriest Christmas</i>, which was the channel's most-viewed show. Thus in May 2016, Carey signed a three-film deal for her to develop, executive-produce, direct, co-star, and write an original song for three movies with one for "Countdown to Valentine's Day".<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> The channel's first "Winterfest" seasonal programming was in January 2016.<sup id="cite_ref-bww_52-0" class="reference"><a href="#cite_note-bww-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> At its March 2016 <a href="/wiki/Upfront_(advertising)" title="Upfront (advertising)">upfronts</a>, Hallmark Channel executives revealed that they planned to divide their programming into themed seasons year-round, to build upon the success of Countdown to Christmas and other franchises.<sup id="cite_ref-mdn_53-0" class="reference"><a href="#cite_note-mdn-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p><p>On October 20, 2016, Hallmark Channel and the Hallmark Movies & Mysteries channel were added to the Sling TV service. On November 15, 2017, PlayStation Vue added Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama to its lineup.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>In October 2017, Hallmark Channel launched a new, <a href="/wiki/Over-the-top_content" class="mw-redirect" title="Over-the-top content">over-the-top</a> subscription service known as <a href="/wiki/Hallmark_Movies_Now" class="mw-redirect" title="Hallmark Movies Now">Hallmark Movies Now</a>, which features new and existing original content from the network.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> In October 2018, the three Hallmark linear channels were added to streaming service <a href="/wiki/Philo_(company)" title="Philo (company)">Philo</a>. </p><p>In November 2017, the channel beat all four major broadcast networks in the ratings one night with its <i>Hallmark Hall of Fame</i> movie, <i>The Christmas Train</i>.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> In March 2019, Hallmark announced it had dropped <a href="/wiki/Lori_Loughlin" title="Lori Loughlin">Lori Loughlin</a> from future company projects due to her role in the <a href="/wiki/2019_college_admissions_bribery_scandal" class="mw-redirect" title="2019 college admissions bribery scandal">2019 college admissions bribery scandal</a>.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p><p>In December 2019, the channel stopped airing advertisements for the online wedding registry <a href="/wiki/Zola_(company)" title="Zola (company)">Zola.com</a> that included two brides kissing each other, because of complaints that it was <a href="/wiki/Lesbian" title="Lesbian">lesbians</a> kissing and promoted <a href="/wiki/Same-sex_marriage" title="Same-sex marriage">same-sex marriages</a>. A main complainant was <a href="/wiki/One_Million_Moms" class="mw-redirect" title="One Million Moms">One Million Moms</a>, a division of the socially conservative <a href="/wiki/American_Family_Association" title="American Family Association">American Family Association</a>, which has been described as an <a href="/wiki/List_of_anti-LGBTQ_hate_groups" class="mw-redirect" title="List of anti-LGBTQ hate groups">anti-LGBTQ hate group</a> by the <a href="/wiki/Southern_Poverty_Law_Center" title="Southern Poverty Law Center">Southern Poverty Law Center</a>. Similar advertisements with heterosexual couples kissing were not pulled.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> As a result, social media users called for a boycott of the channel,<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> while competitors like <a href="/wiki/Netflix" title="Netflix">Netflix</a> and the <a href="/wiki/The_Walt_Disney_Company" title="The Walt Disney Company">Disney</a>-owned <a href="/wiki/Freeform_(TV_channel)" title="Freeform (TV channel)">Freeform</a> cable channel responded by touting their <a href="/wiki/LGBTQ" title="LGBTQ">LGBTQ</a> inclusivity.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> On December 15, Hallmark reversed its decision and said it would reinstate the advertisements and work with <a href="/wiki/GLAAD" title="GLAAD">GLAAD</a>, an LGBTQ media monitoring organization, to create more inclusive programming.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> The series finale of <i><a href="/wiki/Good_Witch_(TV_series)" title="Good Witch (TV series)">Good Witch</a></i>, which aired in July 2021, featured the first lesbian kiss in a Hallmark production.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>Abbott quietly and abruptly stepped down as president of Hallmark Channel in February 2020;<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> the following year, a group led by Abbott acquired the <a href="/wiki/Southern_United_States" title="Southern United States">Southern</a> lifestyle channel <a href="/wiki/Great_American_Country" class="mw-redirect" title="Great American Country">Great American Country</a> (GAC) from <a href="/wiki/Discovery,_Inc." title="Discovery, Inc.">Discovery, Inc.</a> to relaunch it as a direct competitor to Hallmark, <a href="/wiki/Great_American_Family" title="Great American Family">Great American Family</a>. The channel has emulated the programming strategies that were mounted by Hallmark Channel under Abbott, and has also leveraged talent who had been associated with the channel's original productions.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> </p><p>On October 31, 2022, Hallmark announced a distribution agreement with <a href="/wiki/NBCUniversal" title="NBCUniversal">NBCUniversal</a>, under which live and on-demand programming from its networks would be available to <a href="/wiki/Peacock_(streaming_service)" title="Peacock (streaming service)">Peacock</a> subscribers.<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Programming">Programming</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=6" title="Edit section: Programming"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/List_of_programs_broadcast_by_Hallmark_Channel" title="List of programs broadcast by Hallmark Channel">List of programs broadcast by Hallmark Channel</a></div> <p>Hallmark Channel's programming consists of original dramas and <a href="/wiki/Television_film" title="Television film">made-for-TV movies</a>, and syndicated reruns of <a href="/wiki/Sitcom" title="Sitcom">sitcoms</a>. It also airs the <i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i> anthology series.<sup id="cite_ref-dl_39-1" class="reference"><a href="#cite_note-dl-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>Despite largely being an apolitical brand, Hallmark Channel has garnered a following among politically conservative viewers in suburban and rural areas who, according to <a href="/wiki/Manhattan_Institute_for_Policy_Research" title="Manhattan Institute for Policy Research">Manhattan Institute for Policy Research</a>'s <a href="/wiki/Steven_Malanga" title="Steven Malanga">Steven Malanga</a> in a <i><a href="/wiki/Los_Angeles_Times" title="Los Angeles Times">Los Angeles Times</a></i> op-ed, feel the network and its original programming feed their desire to "express traditional family values and also to steer away from political themes and stories that denigrate religion."<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Original_movies">Original movies</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=7" title="Edit section: Original movies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/List_of_Hallmark_Channel_Original_Movies" title="List of Hallmark Channel Original Movies">List of Hallmark Channel Original Movies</a></div> <p>The network's made-for-TV movies are characterized as family-friendly and inspirational, ranging from holiday-themed films to <a href="/wiki/Western_(genre)" title="Western (genre)">westerns</a>. In the early stages of the channel's development, Hallmark Channel had a steady one-movie-a-month, or 12-a-year, production schedule with the films mainly being produced by <a href="/wiki/RHI_Entertainment" class="mw-redirect" title="RHI Entertainment">RHI Entertainment</a>. However, in 2008, Crown Media had ramped up its production schedule to approximately 30 movies a year and opened up two other production companies, though RHI still produces some movies for Hallmark Channel.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> The network premiered 35 original movies during the period from 2009 to 2010,<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> with production ramping up further in the years that followed.<sup id="cite_ref-:0_32-2" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>Hallmark original movies were budgeted at $2.2 million in 2007. Hallmark does not pay the full cost of films, thus they are often deficit-financed by their producers.<sup id="cite_ref-mcn_27-1" class="reference"><a href="#cite_note-mcn-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Many of Hallmark Channel's productions are produced in Canada, using local talent and filming locations (including a preference towards location shoots instead of <a href="/wiki/Sound_stage" title="Sound stage">sound stages</a>) to reduce production costs.<sup id="cite_ref-:0_32-3" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> A number of actors and actresses have become known for frequent appearances in Hallmark Channel movies.<sup id="cite_ref-:4_74-0" class="reference"><a href="#cite_note-:4-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p><p><i><a href="/wiki/The_New_Yorker" title="The New Yorker">The New Yorker</a></i> felt that the often-formulaic structure of Hallmark's films contributed to their popularity, describing them as usually featuring "independent women with interesting jobs", "appealing romantic prospects", and often being set in towns where residents "care for one another, run viable small businesses, and compete in <a href="/wiki/Gingerbread" title="Gingerbread">gingerbread</a> bake-offs—America as we might wish it were, and as some believe it once was."<sup id="cite_ref-:0_32-4" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Series">Series</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=8" title="Edit section: Series"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i>: Originally only an encore or library home for the <i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i> anthology film series, the series moved its original showings to the channel in 2014.<sup id="cite_ref-mch_48-1" class="reference"><a href="#cite_note-mch-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup></li> <li><i>Mystery Movie</i> (also <i>Hallmark Channel Mystery Wheel</i>):<sup id="cite_ref-adage_29-1" class="reference"><a href="#cite_note-adage-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The channel began a Sunday night mystery movie <a href="/wiki/Wheel_series" title="Wheel series">wheel series</a> called <i>Mystery Movie</i> in 2004.<sup id="cite_ref-vy0_75-0" class="reference"><a href="#cite_note-vy0-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> This wheel series consisted of four individual movie series of four films that would also be later shown on Hallmark Movie Channel.<sup id="cite_ref-vy0_75-1" class="reference"><a href="#cite_note-vy0-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> Two of the film series were <i><a href="/wiki/Mystery_Woman" title="Mystery Woman">Mystery Woman</a></i> and <i><a href="/wiki/Jane_Doe_(film_series)" title="Jane Doe (film series)">Jane Doe</a></i>. A successor series, <i>Original Mystery Wheel</i>, was established in 2015 on the Hallmark Movies & Mysteries channel.<sup id="cite_ref-adage_29-2" class="reference"><a href="#cite_note-adage-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup></li> <li><i>Walden Family Theater</i> (2013) On March 15, 2013, the channel started its family friendly Friday night movie series, <i>Walden Family Theater</i> in partnership with <a href="/wiki/Walden_Media" title="Walden Media">Walden Media</a>, Arc Entertainment, <a href="/wiki/Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a> and <a href="/wiki/Walmart" title="Walmart">Walmart</a>. P&G and Walmart were sponsoring partners with Walmart selling the movies DVD in store the Tuesday after airing, while Arc and Walden were producing partners. The first movie was the world premiere of <i><a href="/wiki/Return_to_Nim%27s_Island" title="Return to Nim's Island">Return to Nim's Island</a></i>, one of six new films produced for the series. <i><a href="/wiki/Space_Warriors_(2013_film)" title="Space Warriors (2013 film)">Space Warriors</a></i> was shown later in the premier season, with additional films drawn from Hallmark's library of films.<sup id="cite_ref-thr1_45-1" class="reference"><a href="#cite_note-thr1-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> The series' second season was launched on September 6, 2013, with the premiere of the film, <i>Dear Dumb Diary</i> based upon the Scholastic book, with the Civil Rights era drama <i>The Watsons Go to Birmingham</i> premiering next.<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading3"><h3 id="Seasonal_programming">Seasonal programming</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=9" title="Edit section: Seasonal programming"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Hallmark Channel is known for scheduling themed programming around major <a href="/wiki/Holiday" title="Holiday">holidays</a> such as <a href="/wiki/Christmas" title="Christmas">Christmas</a>, <a href="/wiki/Mother%27s_Day" title="Mother's Day">Mother's Day</a>, and <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a>—including new original movies relevant to said holiday. With the introduction of its "Countdown to Christmas" branding in 2009, the channel gradually expanded the number of seasonal programming events it holds. By 2016, the network had divided its schedule into themed "seasons" year-round, with original programming aligned with these themes. Crown Media's then-CEO <a href="/wiki/William_J._Abbott" title="William J. Abbott">Bill Abbott</a> explained that this strategy allowed the network to be positioned as "a year-round destination for celebrations", which need not depend on a single series or franchise to bolster its viewership. This programming strategy also creates synergies with <a href="/wiki/Hallmark_Cards" title="Hallmark Cards">Hallmark Cards</a>.<sup id="cite_ref-thr0_77-0" class="reference"><a href="#cite_note-thr0-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-mdn_53-1" class="reference"><a href="#cite_note-mdn-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-e!o_78-0" class="reference"><a href="#cite_note-e!o-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> </p> <ul><li>"New Year New Movies!" is broadcast in January; it features movies with a <a href="/wiki/Winter" title="Winter">winter</a> theme, but not necessarily tied to the <a href="/wiki/Christmas_and_holiday_season" title="Christmas and holiday season">Christmas and holiday season</a> (as with Countdown to Christmas).<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> The event was previously known as "Winterfest" from 2016 to 2020.<sup id="cite_ref-bww_52-1" class="reference"><a href="#cite_note-bww-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup></li> <li>"Loveuary", formerly "Countdown To <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a>" (2015–2019) and "Love Ever After" (2020–2021), is broadcast in February. In 2015, the event was 15 days long with four original movie premieres.<sup id="cite_ref-aa0_50-2" class="reference"><a href="#cite_note-aa0-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup></li> <li>"Spring into Love",<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> formerly "Spring Fling" and "Spring Fever", is broadcast in March and April.<sup id="cite_ref-sl_81-0" class="reference"><a href="#cite_note-sl-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup></li> <li>"Countdown to Summer" was a one time event with 5 movies in May 2020.</li> <li>"Summer Nights" (2016–present) is broadcast June through August. In 2017, Summer Nights movies were only shown in August. In 2018 and 2019, Summer Nights movies were shown in July and August. In 2020, there were only three Summer Nights movies in August to go along with the five Countdown to Summer movies in May. In 2021, Summer Nights movies were split up into 2 parts, with the first part being all in June, then taking over a month break, with the second part starting the last week of July, going through all of August, and ending the first week of September.</li> <li>"June Weddings"<sup id="cite_ref-sl_81-1" class="reference"><a href="#cite_note-sl-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> (2017–2019) was broadcast in June. It was on hiatus on Hallmark Channel starting in 2020, and made its return in 2023.<sup id="cite_ref-82" class="reference"><a href="#cite_note-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup></li> <li>"Fall Harvest" (2015–present) airs during September and most of October, primarily airing <a href="/wiki/Autumn" title="Autumn">autumn</a>-themed movies (sometimes relating to <a href="/wiki/Halloween" title="Halloween">Halloween</a>).<sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-mdn_53-2" class="reference"><a href="#cite_note-mdn-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> In 2016 and 2019, Fall Harvest movies only aired in October.</li> <li>"Five Nights Stuffed Full of Original Holiday Movies" (2015–present), which airs near <a href="/wiki/Thanksgiving_(United_States)" title="Thanksgiving (United States)">Thanksgiving</a>.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading4"><h4 id="Countdown_to_Christmas">Countdown to Christmas</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=10" title="Edit section: Countdown to Christmas"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>From the last weekend in October until <a href="/wiki/New_Year%27s_Day" title="New Year's Day">January 1</a>, Hallmark Channel runs an event known as the <i>Countdown to Christmas</i>, where the network's schedule is devoted to a mix of holiday movies, specials and holiday-themed original programming.<sup id="cite_ref-e!o_78-1" class="reference"><a href="#cite_note-e!o-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> The block is branded as <i>Countdown to New Years</i> from December 26 until January 1 and culminates with the channel's broadcast of the <a href="/wiki/Tournament_of_Roses_Parade" class="mw-redirect" title="Tournament of Roses Parade">Tournament of Roses Parade</a>. Actresses frequently featured in the channel's Christmas films have been promoted as the "Queens of Christmas", including <a href="/wiki/Rachel_Boston" title="Rachel Boston">Rachel Boston</a>, <a href="/wiki/Candace_Cameron_Bure" title="Candace Cameron Bure">Candace Cameron Bure</a>, <a href="/wiki/Lacey_Chabert" title="Lacey Chabert">Lacey Chabert</a>,<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Erin_Krakow" title="Erin Krakow">Erin Krakow</a>, <a href="/wiki/Kellie_Martin" title="Kellie Martin">Kellie Martin</a>, <a href="/wiki/Danica_McKellar" title="Danica McKellar">Danica McKellar</a>, <a href="/wiki/Autumn_Reeser" title="Autumn Reeser">Autumn Reeser</a> and <a href="/wiki/Alicia_Witt" title="Alicia Witt">Alicia Witt</a>.<sup id="cite_ref-:4_74-1" class="reference"><a href="#cite_note-:4-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> Hallmark's "Christmas TV ratings system" has designations like "F for Family" and "J for Joy".<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup> </p><p>The event was introduced in 2009, featuring four original movie premieres.<sup id="cite_ref-:0_32-5" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bc0_33-1" class="reference"><a href="#cite_note-bc0-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> Countdown to Christmas has featured cross-promotion of Hallmark Cards, including having featured the characters of <a href="/wiki/Hoops_%26_Yoyo" title="Hoops & Yoyo">Hoops & Yoyo</a> in promotions, and airing <i><a href="/wiki/Jingle_All_the_Way_(2011_film)" title="Jingle All the Way (2011 film)">Jingle All the Way</a></i>—a half-hour animated Christmas special featuring the character of Jingle the Husky Pup—in 2011, which marked the first Hallmark Channel original production to be a collaboration with a Hallmark Cards property.<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:3_38-1" class="reference"><a href="#cite_note-:3-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> By 2013, the event featured 12 new movies.<sup id="cite_ref-e!o_78-2" class="reference"><a href="#cite_note-e!o-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> </p><p>Since 2012, the network has held a <a href="/wiki/Christmas_in_July" title="Christmas in July">Christmas in July</a> event with airings of past Hallmark Channel Christmas movies, which is used to promote Hallmark Cards' collectibles for the upcoming season. In 2013, the event included holiday tips from the cast of <i>Home & Family</i>. In 2014, the event added a theatrical movie premiere.<sup id="cite_ref-azc_88-0" class="reference"><a href="#cite_note-azc-88"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup> By 2015, the event included one new original movie.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> </p><p>In 2014, Hallmark Channel and Hallmark Cards collaborated for the first time on a movie, <i><a href="/wiki/Northpole_(film)" title="Northpole (film)">Northpole</a></i>, which was shown during Countdown to Christmas.<sup id="cite_ref-90" class="reference"><a href="#cite_note-90"><span class="cite-bracket">[</span>90<span class="cite-bracket">]</span></a></sup> The 2014 movie <i>Christmas Under Wraps</i>, starring Candace Cameron Bure, became the highest-rated premiere in Hallmark Channel history, with 5.8 million viewers;<sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span class="cite-bracket">[</span>91<span class="cite-bracket">]</span></a></sup> the success prompted Hallmark Channel to further increase its production of original movies.<sup id="cite_ref-:0_32-6" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> During the 2017 holiday season, Hallmark Channel premiered 33 original Christmas holiday films, up from a total of 28 holiday movies in 2016. As of 2017, Hallmark had a total of 136 Christmas holiday-themed movies in their original library of films.<sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">[</span>92<span class="cite-bracket">]</span></a></sup> That year, it introduced the <i>Christmas in Evergreen</i> franchise, which was based on a Hallmark greeting card line.<sup id="cite_ref-:0_32-7" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>For 2018, a <a href="/wiki/Satellite_radio" title="Satellite radio">satellite radio</a> companion to the event was carried on <a href="/wiki/Sirius_XM" title="Sirius XM">Sirius XM</a>—"Hallmark Channel Radio"—which carried <a href="/wiki/Christmas_music" title="Christmas music">Christmas music</a> hosted by Hallmark Channel talent (such as <a href="/wiki/Holly_Robinson_Peete" title="Holly Robinson Peete">Holly Robinson Peete</a> and Lacey Chabert), and behind-the-scenes features relating to Countdown to Christmas programming.<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">[</span>93<span class="cite-bracket">]</span></a></sup> In honor of the franchise's 10th anniversary, Countdown to Christmas movies aired on Friday nights throughout 2019,<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup> and a "Hallmark Channel Christmas Con" was held in <a href="/wiki/Edison,_New_Jersey" title="Edison, New Jersey">Edison</a>, <a href="/wiki/New_Jersey" title="New Jersey">New Jersey</a> in November 2019, featuring appearances by Hallmark Channel talent.<i><sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">[</span>95<span class="cite-bracket">]</span></a></sup></i> </p> <div class="mw-heading mw-heading3"><h3 id="Animal_special_franchise">Animal special franchise</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=11" title="Edit section: Animal special franchise"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>With the success of the Dog Hero Awards, the channel started a franchise out of the show with additional shows that counterprogram major sporting events. Beyond the Dog Hero Awards and the Kitten Bowl, the channel has the Paw-Star Game (counterprogramming the <a href="/wiki/Major_League_Baseball_All-Star_Game" title="Major League Baseball All-Star Game">MLB All-Star Game</a>) and the Summer Kitten Games (which had its first edition counterprogram the <a href="/wiki/2016_Summer_Olympics" title="2016 Summer Olympics">2016 Summer Olympics</a> in <a href="/wiki/Rio_de_Janeiro" title="Rio de Janeiro">Rio de Janeiro</a>).<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span class="cite-bracket">[</span>96<span class="cite-bracket">]</span></a></sup> On February 2, 2014, the Hallmark Channel partnered with New York's <a href="/wiki/North_Shore_Animal_League" class="mw-redirect" title="North Shore Animal League">North Shore Animal League</a> and Last Hope Animal Rescue to debut the <i>Kitten Bowl</i> during <a href="/wiki/Super_Bowl_XLVIII" title="Super Bowl XLVIII">Super Bowl XLVIII</a>. The event – hosted by <a href="/wiki/Beth_Stern" class="mw-redirect" title="Beth Stern">Beth Stern</a> and announcers <a href="/wiki/John_Sterling_(sportscaster)" title="John Sterling (sportscaster)">John Sterling</a> and <a href="/wiki/Mary_Carillo" title="Mary Carillo">Mary Carillo</a> – is designed as <a href="/wiki/Super_Bowl_counterprogramming" title="Super Bowl counterprogramming">counterprogramming</a> to the <a href="/wiki/Super_Bowl" title="Super Bowl">Super Bowl</a> and airs during the game's halftime show, and is similar to another animal-themed event that debuted nine years earlier on <a href="/wiki/Animal_Planet" title="Animal Planet">Animal Planet</a>, the <a href="/wiki/Puppy_Bowl" title="Puppy Bowl">Puppy Bowl</a>. <i>Kitten Bowl II</i> returned on February 1, 2015, and was watched by 1.3 million viewers.<sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span class="cite-bracket">[</span>97<span class="cite-bracket">]</span></a></sup> A new Kitten Bowl has aired every year since,<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span class="cite-bracket">[</span>98<span class="cite-bracket">]</span></a></sup> running repeatedly on Super Bowl Sunday in a three-hour program that includes "playoff games".<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span class="cite-bracket">[</span>99<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-100" class="reference"><a href="#cite_note-100"><span class="cite-bracket">[</span>100<span class="cite-bracket">]</span></a></sup> In 2019, the first edition of the <i>Cat Bowl</i> was shown during that year’s Super Bowl.<sup id="cite_ref-101" class="reference"><a href="#cite_note-101"><span class="cite-bracket">[</span>101<span class="cite-bracket">]</span></a></sup> The eighth and last edition of the Kitten Bowl aired in 2021 as Hallmark canceled it the next year.<sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span class="cite-bracket">[</span>102<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Content_standards">Content standards</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=12" title="Edit section: Content standards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Hallmark Channel has been criticized for editing its programming to remove what its <a href="/wiki/Standards_and_Practices" class="mw-redirect" title="Standards and Practices">Standards and Practices</a> department considers offensive words. After the word "God" was muted in April 2014 from the film <i><a href="/wiki/It_Could_Happen_to_You_(1994_film)" title="It Could Happen to You (1994 film)">It Could Happen to You</a></i>, in what is described as an attempt "to avoid taking His name in vain", the practice backfired when viewers interpreted the muting as evidence of hatred for God.<sup id="cite_ref-103" class="reference"><a href="#cite_note-103"><span class="cite-bracket">[</span>103<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-104" class="reference"><a href="#cite_note-104"><span class="cite-bracket">[</span>104<span class="cite-bracket">]</span></a></sup> Blogger Donna Cavanagh criticized the channel's content policies in July 2011, describing them as "censorship at its worst", with removal of profanities or epithets such as "ass" and "hooker". In response to Cavanagh's inquiry, a representative of the network wrote:<sup id="cite_ref-theSOP_105-0" class="reference"><a href="#cite_note-theSOP-105"><span class="cite-bracket">[</span>105<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1244412712">.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 32px}.mw-parser-output .templatequotecite{line-height:1.5em;text-align:left;margin-top:0}@media(min-width:500px){.mw-parser-output .templatequotecite{padding-left:1.6em}}</style><blockquote class="templatequote"><p>Crown Media Networks is committed to family friendly programming. Our Standards & Practices ("S&P" — the things that are or are not acceptable for a particular network) are very conservative. There are words and phrases commonly used on other cable channels and broadcast networks that Hallmark Channel's S&P guidelines deem unacceptable.</p></blockquote> <p>Cavanagh accused the network of hypocrisy in deeming such material as being objectionable according to the network's standards, while continuing to acquire off-network sitcoms such as <i><a href="/wiki/Frasier" title="Frasier">Frasier</a></i> and <i><a href="/wiki/The_Golden_Girls" title="The Golden Girls">The Golden Girls</a></i>, which often feature sexual content including references to promiscuity.<sup id="cite_ref-theSOP_105-1" class="reference"><a href="#cite_note-theSOP-105"><span class="cite-bracket">[</span>105<span class="cite-bracket">]</span></a></sup> Others have recommended the channel's late night programming, while noting that the word removal from these programs "puts a mild damper on the fun."<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span class="cite-bracket">[</span>106<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="International_versions">International versions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=13" title="Edit section: International versions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Hallmark_Channel_(international)" title="Hallmark Channel (international)">Hallmark Channel (international)</a></div> <p>Hallmark Channel operated several cable channels in various international markets; they were sold in 2005 to Sparrowhawk Media, which was in turn acquired by <a href="/wiki/Universal_Networks_International" class="mw-redirect" title="Universal Networks International">Universal Networks International</a> in 2007.<sup id="cite_ref-ith_107-0" class="reference"><a href="#cite_note-ith-107"><span class="cite-bracket">[</span>107<span class="cite-bracket">]</span></a></sup> </p><p>Universal's licensing agreement ended in July 2011; the networks were either shut down, or rebranded under another <a href="/wiki/NBC_Universal" class="mw-redirect" title="NBC Universal">NBC Universal</a>-owned brand (such as <a href="/wiki/Diva_Universal" class="mw-redirect" title="Diva Universal">Diva Universal</a>, <a href="/wiki/Studio_Universal" title="Studio Universal">Studio Universal</a>, <a href="/wiki/13th_Street_Universal" class="mw-redirect" title="13th Street Universal">13th Street Universal</a> or <a href="/wiki/Universal_Channel" class="mw-redirect" title="Universal Channel">Universal Channel</a>).<sup id="cite_ref-bbtn_108-0" class="reference"><a href="#cite_note-bbtn-108"><span class="cite-bracket">[</span>108<span class="cite-bracket">]</span></a></sup> In the United Kingdom, the <a href="/wiki/Hallmark_Original_Movie" class="mw-redirect" title="Hallmark Original Movie">Hallmark Original Movies</a> originally shown on the channel are now shown on <a href="/wiki/Movies_24" title="Movies 24">Movies 24</a>, a sister to the Hallmark Channel.<sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span class="cite-bracket">[</span>109<span class="cite-bracket">]</span></a></sup> </p><p>On October 25, 2018, <a href="/wiki/Corus_Entertainment" title="Corus Entertainment">Corus Entertainment</a> announced that <a href="/wiki/W_Network" title="W Network">W Network</a> would become the exclusive Canadian broadcaster of Hallmark Channel original series and films beginning November 1. The agreement includes branded blocks of Hallmark Channel programming, and airings of seasonal events such as Countdown to Christmas (which launched the agreement).<sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span class="cite-bracket">[</span>110<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-111" class="reference"><a href="#cite_note-111"><span class="cite-bracket">[</span>111<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-112" class="reference"><a href="#cite_note-112"><span class="cite-bracket">[</span>112<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=14" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_Hallmark_Hall_of_Fame_episodes" title="List of Hallmark Hall of Fame episodes">List of <i>Hallmark Hall of Fame</i> episodes</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=15" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/">"U.S. cable network households (universe), 1990 – 2023"</a>. <i>wrestlenomics.com</i>. 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Retrieved <span class="nowrap">July 4,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Movies+24%3A+2006+Idents&rft_id=https%3A%2F%2Ftheident.gallery%2Fmovies24-2010.php&rfr_id=info%3Asid%2Fen.wikipedia.org%3AHallmark+Channel" class="Z3988"></span></span> </li> <li id="cite_note-110"><span class="mw-cite-backlink"><b><a href="#cite_ref-110">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://worldscreen.com/tvcanada/hallmark-channel-to-make-canadian-debut-with-w-network/">"Hallmark Channel to Make Canadian Debut with W Network"</a>. <i>TVCanada</i>. Worldscreen. October 26, 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181114100525/http://worldscreen.com/tvcanada/hallmark-channel-to-make-canadian-debut-with-w-network/">Archived</a> from the original on November 14, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">November 14,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=TVCanada&rft.atitle=Hallmark+Channel+to+Make+Canadian+Debut+with+W+Network&rft.date=2018-10-26&rft_id=http%3A%2F%2Fworldscreen.com%2Ftvcanada%2Fhallmark-channel-to-make-canadian-debut-with-w-network%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AHallmark+Channel" class="Z3988"></span></span> </li> <li id="cite_note-111"><span class="mw-cite-backlink"><b><a href="#cite_ref-111">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.c21media.net/hallmark-channel-heads-to-canada/">"Hallmark Channel heads to Canada"</a>. <i>C21 Media</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190407105052/https://www.c21media.net/hallmark-channel-heads-to-canada/">Archived</a> from the original on April 7, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=C21+Media&rft.atitle=Hallmark+Channel+heads+to+Canada&rft_id=https%3A%2F%2Fwww.c21media.net%2Fhallmark-channel-heads-to-canada%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AHallmark+Channel" class="Z3988"></span></span> </li> <li id="cite_note-112"><span class="mw-cite-backlink"><b><a href="#cite_ref-112">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.thestar.com/entertainment/television/opinion/2018/04/04/the-hallmark-channel-gets-derided-for-its-family-friendly-fare-but-its-ratings-are-growing.html">"The Hallmark Channel gets derided for its family-friendly fare, but its ratings are growing"</a>. <i>Toronto Star</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181105110744/https://www.thestar.com/entertainment/television/opinion/2018/04/04/the-hallmark-channel-gets-derided-for-its-family-friendly-fare-but-its-ratings-are-growing.html">Archived</a> from the original on November 5, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">November 14,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Toronto+Star&rft.atitle=The+Hallmark+Channel+gets+derided+for+its+family-friendly+fare%2C+but+its+ratings+are+growing&rft_id=https%3A%2F%2Fwww.thestar.com%2Fentertainment%2Ftelevision%2Fopinion%2F2018%2F04%2F04%2Fthe-hallmark-channel-gets-derided-for-its-family-friendly-fare-but-its-ratings-are-growing.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AHallmark+Channel" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Hallmark_Channel&action=edit&section=16" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.hallmarkchannel.com">Official website</a></span></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output 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.navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Hallmark_Cards" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" 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class="navbox-group" style="width:1%">Key personnel</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Joyce_Hall" class="mw-redirect" title="Joyce Hall">Joyce Hall</a> (founder)</li> <li><a href="/wiki/Donald_J._Hall_Sr." title="Donald J. Hall Sr.">Donald J. Hall Sr.</a> (Chairman)</li> <li><a href="/wiki/Donald_J._Hall_Jr." title="Donald J. Hall Jr.">Donald J. Hall Jr.</a> (CEO)</li></ul> </div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Hallmark_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/37/Hallmark_logo.svg/120px-Hallmark_logo.svg.png" decoding="async" width="120" height="45" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/37/Hallmark_logo.svg/180px-Hallmark_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/37/Hallmark_logo.svg/240px-Hallmark_logo.svg.png 2x" data-file-width="512" data-file-height="194" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Units</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Crayola" title="Crayola">Crayola</a></li> <li><a href="/wiki/Crown_Center" title="Crown Center">Crown Center</a></li> <li><a href="/wiki/Hallmark_Business_Expressions" class="mw-redirect" title="Hallmark Business Expressions">Hallmark Business Expressions</a></li> <li><a href="/wiki/Halls_(department_store)" title="Halls (department store)">Halls Kansas City</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Hallmark_Media" title="Hallmark Media">Hallmark Media</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i></li> <li><a class="mw-selflink selflink">Hallmark Channel</a></li> <li><a href="/wiki/Hallmark_Family" title="Hallmark Family">Hallmark Family</a></li> <li><a href="/wiki/Hallmark_Mystery" title="Hallmark Mystery">Hallmark Mystery</a></li> <li><a href="/wiki/Hallmark%2B" title="Hallmark+">Hallmark+</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Franchises</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hoops%26Yoyo" class="mw-redirect" title="Hoops&Yoyo">Hoops&Yoyo</a></li> <li><a href="/wiki/Rainbow_Brite" title="Rainbow Brite">Rainbow Brite</a></li> <li><a href="/wiki/Shirt_Tales" title="Shirt Tales">Shirt Tales</a></li> <li><a href="/wiki/Zoobilee_Zoo" title="Zoobilee Zoo">Zoobilee Zoo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hallmark_Channel_(international)" title="Hallmark Channel (international)">Hallmark Channel (international)</a> <ul><li><a href="/wiki/Kermit_Channel" title="Kermit Channel">Kermit Channel</a></li></ul></li> <li><a href="/wiki/Hallmark_holiday" title="Hallmark holiday">Hallmark holiday</a></li> <li><a href="/wiki/Larry_Levinson_Productions" title="Larry Levinson Productions">Larry Levinson Productions</a></li> <li><a href="/wiki/Halcyon_Studios" title="Halcyon Studios">Halcyon Studios</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Hallmark_Channel_original_programming" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Hallmark_Channel" title="Template:Hallmark Channel"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Hallmark_Channel" title="Template talk:Hallmark Channel"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Hallmark_Channel" title="Special:EditPage/Template:Hallmark Channel"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Hallmark_Channel_original_programming" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Hallmark Channel</a> <a href="/wiki/List_of_programs_broadcast_by_Hallmark_Channel" title="List of programs broadcast by Hallmark Channel">original programming</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/When_Calls_the_Heart" title="When Calls the Heart">When Calls the Heart</a></i> (since 2014)</li> <li><i><a href="/wiki/The_Way_Home_(TV_series)" title="The Way Home (TV series)">The Way Home</a></i> (since 2023)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Home_%26_Family" title="Home & Family">Home & Family</a></i> (2012–2021)</li> <li><i><a href="/wiki/Cedar_Cove_(TV_series)" title="Cedar Cove (TV series)">Cedar Cove</a></i> (2013–2015)</li> <li><i><a href="/wiki/Signed,_Sealed,_Delivered_(TV_series)" title="Signed, Sealed, Delivered (TV series)">Signed, Sealed, Delivered</a></i> (2014)</li> <li><i><a href="/wiki/Good_Witch_(TV_series)" title="Good Witch (TV series)">Good Witch</a></i> (2015–2021)</li> <li><i><a href="/wiki/Chesapeake_Shores" title="Chesapeake Shores">Chesapeake Shores</a></i> (2016–2022)</li> <li><i><a href="/wiki/Meet_the_Peetes" title="Meet the Peetes">Meet the Peetes</a></i> (2018–2019)</li> <li><i><a href="/wiki/When_Hope_Calls" title="When Hope Calls">When Hope Calls</a></i> (2020)</li> <li><i><a href="/wiki/Ride_(2023_TV_series)" title="Ride (2023 TV series)">Ride</a></i> (2023)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Movies</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Hallmark_Channel_Original_Movies" title="List of Hallmark Channel Original Movies">List of Hallmark Channel Original Movies</a></li> <li><i><a href="/wiki/Hallmark_Hall_of_Fame" title="Hallmark Hall of Fame">Hallmark Hall of Fame</a></i> <a href="/wiki/List_of_Hallmark_Hall_of_Fame_episodes" title="List of Hallmark Hall of Fame episodes">movie list</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Family-oriented_television_channels_in_the_United_States" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:U.S._family-oriented_television_channels" title="Template:U.S. family-oriented television channels"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:U.S._family-oriented_television_channels" title="Template talk:U.S. family-oriented television channels"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:U.S._family-oriented_television_channels" title="Special:EditPage/Template:U.S. family-oriented television channels"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Family-oriented_television_channels_in_the_United_States" style="font-size:114%;margin:0 4em"><a href="/wiki/Family-friendly" title="Family-friendly">Family-oriented</a> television channels in the United States</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Toddlers and preschoolers</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyFirst" title="BabyFirst">BabyFirst</a></li> <li><a href="/wiki/Disney_Jr." title="Disney Jr.">Disney Jr.</a></li> <li><a href="/wiki/Nick_Jr._Channel" title="Nick Jr. Channel">Nick Jr.</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Youth and preteens</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cartoon_Network" title="Cartoon Network">Cartoon Network</a></li> <li><a href="/wiki/Disney_Channel" title="Disney Channel">Disney Channel</a> <ul><li><a href="/wiki/Disney_XD" title="Disney XD">XD</a></li></ul></li> <li><a href="/wiki/Nickelodeon" title="Nickelodeon">Nickelodeon</a> <ul><li><a href="/wiki/Nicktoons_(American_TV_channel)" title="Nicktoons (American TV channel)">Nicktoons</a></li> <li><a href="/wiki/TeenNick" title="TeenNick">TeenNick</a></li> <li><a href="/wiki/NickMusic" class="mw-redirect" title="NickMusic">NickMusic</a></li></ul></li> <li><a href="/wiki/PBS_Kids" title="PBS Kids">PBS Kids</a></li> <li><a href="/wiki/Primo_TV" title="Primo TV">Primo TV</a></li> <li><a href="/wiki/Universal_Kids" title="Universal Kids">Universal Kids</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">General audiences</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Boomerang_(TV_network)" title="Boomerang (TV network)">Boomerang</a></li> <li><a href="/wiki/Discovery_Family" title="Discovery Family">Discovery Family</a></li> <li><a href="/wiki/The_Family_Channel_(American_TV_network,_founded_2008)" title="The Family Channel (American TV network, founded 2008)">The Family Channel <span style="font-size:85%;">(current broadcast)</span></a></li> <li><a href="/wiki/Great_American_Family" title="Great American Family">Great American Family</a> <ul><li><a href="/wiki/Great_American_Faith_%26_Living" title="Great American Faith & Living">Faith & Living</a></li></ul></li> <li><a class="mw-selflink selflink">Hallmark Channel</a> <ul><li><a href="/wiki/Hallmark_Family" title="Hallmark Family">Family</a></li> <li><a href="/wiki/Hallmark_Mystery" title="Hallmark Mystery">Mystery</a></li></ul></li> <li><a href="/wiki/INSP_(TV_network)" title="INSP (TV network)">INSP</a></li> <li><a href="/wiki/Kids_Street" title="Kids Street">Kids St./Family Central Explorer</a></li> <li><a href="/wiki/MeTV_Toons" title="MeTV Toons">MeTV Toons</a></li> <li><a href="/wiki/Up_TV" title="Up TV">UP</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Religious</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Three_Angels_Broadcasting_Network" title="Three Angels Broadcasting Network">3ABN</a> Kids Network</li> <li><a href="/wiki/Positiv" title="Positiv">Positiv</a></li> <li><a href="/wiki/Smile_(TV_network)" title="Smile (TV network)">Smile</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Premium</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/HBO#List_of_HBO_channels" title="HBO">HBO Family</a></li> <li><a href="/wiki/Showtime_(TV_network)#List_of_Showtime_channels" title="Showtime (TV network)">Showtime Family Zone</a></li> <li><a href="/wiki/Starz#List_of_channels" title="Starz">Starz Kids & Family</a> <ul><li><a href="/wiki/Starz_Encore#List_of_channels" title="Starz Encore">Starz Encore Family</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Spanish language</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Discovery_Familia" title="Discovery Familia">Discovery Familia</a></li> <li><a href="/wiki/Semillitas" title="Semillitas">Semillitas</a></li> <li><a href="/wiki/%C2%A1Sorpresa!" title="¡Sorpresa!">¡Sorpresa!</a></li> <li><a href="/wiki/Vme_Kids" title="Vme Kids">Vme Kids</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Voom_HD_Networks#Channels" title="Voom HD Networks">Animania HD</a></li> <li><a href="/wiki/History_of_Freeform" title="History of Freeform">CBN/The Family Channel/Fox Family/ABC Family</a> <ul><li><a href="/wiki/Boyz/Girlz_Channel" title="Boyz/Girlz Channel">Boyz/Girlz Channel</a></li></ul></li> <li><a href="/wiki/Voom_HD_Networks#Channels" title="Voom HD Networks">Family Room HD</a></li> <li><a href="/wiki/Kids_%26_Teens_TV" title="Kids & Teens TV">Kids & Teens TV</a></li> <li><a href="/wiki/TheGrio" title="TheGrio">Light TV</a></li> <li><a href="/wiki/Nickelodeon_Games_and_Sports_for_Kids" title="Nickelodeon Games and Sports for Kids">Nick GAS</a></li> <li><a href="/wiki/Noggin_(brand)" title="Noggin (brand)">Noggin</a></li> <li><a href="/wiki/PBJ_(TV_network)" title="PBJ (TV network)">PBJ</a></li> <li><a href="/wiki/Qubo" title="Qubo">Qubo</a></li> <li><a href="/wiki/Toon_Disney" title="Toon Disney">Toon Disney</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyTV" title="BabyTV">BabyTV</a> (UK)</li> <li><a href="/wiki/Fix_%26_Foxi_(TV_channel)" title="Fix & Foxi (TV channel)">Fix & Foxi</a> (Germany)</li> <li><a href="/wiki/Halla_Bol!_Kids_TV" title="Halla Bol! Kids TV">Halla Bol! Kids TV</a> (Canada)</li> <li><a href="/wiki/TiVi5_Monde" title="TiVi5 Monde">TiVi5 Monde</a> (France)</li></ul> </div></td></tr></tbody></table></div> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐f69cdc8f6‐4cmjj Cached time: 20241122141003 Cache expiry: 726601 Reduced expiry: true Complications: [vary‐revision‐sha1, show‐toc] CPU time usage: 0.995 seconds Real time usage: 1.100 seconds Preprocessor visited node count: 7657/1000000 Post‐expand include size: 268637/2097152 bytes Template argument size: 4161/2097152 bytes Highest expansion depth: 23/100 Expensive parser function count: 11/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 443314/5000000 bytes Lua time usage: 0.617/10.000 seconds Lua memory usage: 6397030/52428800 bytes Number of Wikibase entities loaded: 1/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 957.083 1 -total 59.53% 569.746 1 Template:Reflist 25.33% 242.435 62 Template:Cite_news 22.14% 211.883 40 Template:Cite_web 8.92% 85.324 1 Template:Infobox_television_channel 8.62% 82.544 2 Template:Infobox 7.96% 76.139 2 Template:Short_description 7.74% 74.088 3 Template:Navbox 7.17% 68.645 1 Template:Hallmark_Cards 4.78% 45.754 4 Template:Pagetype --> <!-- Saved in parser cache with key enwiki:pcache:idhash:921055-0!canonical and timestamp 20241122141003 and revision id 1257642273. 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