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impulsionar ainda mais a experiência dos consumidores" width="2587" height="1159" fetchpriority="high"> <figcaption class="content-featured-caption">A Zendesk lança uma nova versão do serviço, habilitada para impulsionar ainda mais a experiência dos consumidores — Foto: Getty Images</figcaption> </figure> </div> </div> </section> <div class="mc-article-body cropped " id="mc-article-body"> <article> <span hidden itemscope itemprop="hasPart" itemtype="http://schema.org/WebPageElement"> <meta itemprop="isAccessibleForFree" content="true"> <meta itemprop="cssSelector" content=".no-paywall"> </span> <div class="no-paywall"> <div class="mc-column mc-side-item__container" data-block-type="ads"> <div class="mc-side-item mc-side-item--right content-ads content-ads--side-ad mc-side-item-block"> <div id="banner_materia1" class="tag-manager-publicidade-container"> </div> </div> </div> <div class="mc-column content-text active-extra-styles active-capital-letter" data-block-type="unstyled" data-block-weight="60"> <p class=" content-text__container theme-color-primary-first-letter" data-track-category="Link no Texto" data-track-links> Por muitos anos, o atendimento ao consumidor via chatbot apenas replicava os antigos menus de relacionamento por telefone. Ao mandar uma mensagem em busca de soluções ou informações, as pessoas se viam limitadas a uma lista de opções, nada satisfatórias, que costumavam deixá-las frustradas porque todo o esforço de informar dados apenas se traduzia em um processo burocrático de triagem. </p> </div> <div class="wall protected-content"> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="35"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> Essa situação vem mudando. Não apenas a Inteligência Artificial (IA) seguiu evoluindo, mas, principalmente, os casos de uso se tornaram mais sofisticados. E esse fenômeno é resultado de uma mudança acima de tudo cultural. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="59"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> “Está claro que não basta replicar modelos da antigas Unidade de Respostas Audível (URAs), nem trabalhar para substituir integralmente os modelos de atendimento assistido por um humano”, analisa Walter Hildebrandi, Chief Technology Officer (CTO) para América Latina da <a class href="https://www.zendesk.com.br/service/ai/" target="_blank"><strong>Zendesk</strong></a>, uma empresa voltada para atendimento que cria softwares projetados para melhorar a experiência dos clientes e, como consequência, as vendas. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="46"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> “A IA pode, e deve, atuar de forma decisiva para realizar parte do atendimento, com um grau inédito de humanização e empatia. E também tem condições de fazer a triagem necessária para encaminhar casos mais delicados para os atendentes humanos capacitados para entregar a melhor solução.” </p> </div> <div class="mc-column content-text active-extra-styles" data-block-type="raw" data-block-weight="3"> <p class="content-text__container"><div class="content-intertitle"><h2>Eficiência e atenção</h2></div></p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="62"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> A Zendesk desenvolve IA específica voltada ao atendimento ao cliente há mais de quatro anos. Em consequência, alcançou resultados expressivos: 250 milhões de tickets aprimorados; 35,5 anos do tempo de agente economizado desde 2021; e 18 bilhões de tickets usados para treinar os modelos de IA. Além da redução de tickets anuais em 30% e de 17% no tempo de primeira resposta. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="16"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> Agora, lança uma nova versão do serviço, habilitada para impulsionar ainda mais a experiência dos consumidores. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="76"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> “A IA da Zendesk é construída com base em bilhões de interações reais de atendimento. Ela entende a experiência do cliente em detalhes e, principalmente, cria soluções personalizadas para cada perfil de atuação”, afirma Hildebrandi. “Dessa forma, um varejista, uma organização financeira ou qualquer outra corporação, especialmente as que atuam com atendimento B2C de forma intensiva, passa a contar com um atendimento qualificado e baseado em dados confiáveis a respeito das melhores práticas para cada setor.” </p> </div> <div class="content-ads content-ads--reveal" data-block-type="ads"> <div data-id class="tag-manager-publicidade-container mc-has-reveal mc-has-ad-lazyload"> </div> </div> <div class="mc-column content-text active-extra-styles" data-block-type="raw" data-block-weight="3"> <p class="content-text__container"><div class="content-intertitle"><h2>Apoio aos atendentes</h2></div></p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="44"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> A ferramenta da Zendesk tem a capacidade de atuar em parceria com os atendentes, sugerindo respostas a partir da leitura qualificada das intenções de cada cliente, caso a caso, levando em consideração os padrões do setor e o histórico de relacionamento de cada cliente. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="52"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> O CTO cita um exemplo. Uma reclamação enviada por escrito, na forma de um texto longo, pode ser resumida pela ferramenta para agilizar a análise. “Já a resposta pode ser desenvolvida pela IA, a partir de breves orientações humanas, para um texto mais empático. Tudo isso com eficiência e redução de custos.” </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="49"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> Em outras palavras, os bots da Zendesk resolvem solicitações ou encontram o agente certo por conta própria, sem que seja necessário nenhum esforço manual. O melhor suporte permite também fazer a triagem de conversas, facilitando fluxos de trabalho e preenchendo lacunas de conhecimento sem desenvolvedores ou cientistas de dados. </p> </div> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="47"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> “Trabalhamos as ferramentas de triagem mais avançadas do setor para reduzir a classificação manual e a priorização de mensagens e e-mails”, afirma Hildebrandi. “Assim, o tempo de resolução é acelerado e as solicitações podem ser atendidas com mais rapidez, com inteligência integrada ao seu espaço de trabalho.” </p> </div> <div data-track-category="multicontent" data-track-action="ultimo chunk conteudo" data-track-noninteraction="false" data-track-scroll="view"> <div class="mc-column content-text active-extra-styles " data-block-type="unstyled" data-block-weight="5"> <p class=" content-text__container " data-track-category="Link no Texto" data-track-links> Para saber mais, acesse <a class href="https://www.zendesk.com.br/service/ai/" target="_blank">www.zendesk.com.br/ai/</a> </p> </div> </div> </div> </div> <section class="passador-materia" id="passador-materia"> <a href="#" class="passador-materia__maisrecente__disable"> <svg class="passador-materia__seta-esquerda" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="7" height="12" viewBox="0 0 7 12"> <defs> <clipPath id="clip-Seta_Passador_-_Esquerda"> <rect width="7" height="12"/> </clipPath> </defs> <g id="Seta_Passador_-_Esquerda" data-name="Seta Passador - Esquerda" clip-path="url(#clip-Seta_Passador_-_Esquerda)"> <path id="chevron_right_FILL0_wght400_GRAD0_opsz48_2_" data-name="chevron_right_FILL0_wght400_GRAD0_opsz48 (2)" d="M334.12-716l4.88-4.929L337.94-722,332-716l5.94,6,1.06-1.07Z" transform="translate(-332 722)" fill=""/> </g> </svg> <span>Mais recente</span> </a> <a href="#" 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.tag-manager-publicidade-banner_feed_esppub{box-shadow:none;background-color:transparent;border-radius:0;margin:32px 0 0}.bs-home .areatemplate-direita,.bs-home .areatemplate-esquerda{margin-top:40px}}</style><div id="bstn-fd-launcher"><div class="feed-root"><div id="feed-placeholder" class="feed-placeholder"><div class="_re"><div class="bstn-fd bstn-fd-ssr"><div class="post-notifier-pushstream gui-color-primary-bg bstn-fd-visible-top"></div><div class="_qn"><div class="_re"><div class="bastian-page" data-index="1"><div class="_qn"><div class="bstn-err-container"><div class="bastian-feed-item" data-index="1"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/startups/noticia/as-patentes-da-tractian.ghtml" class="feed-post-link" elementtiming="text-ssr">As patentes da Tractian </a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Capitalizada, companhia de IA industrial vai aumentar investimento em P&D</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/startups/noticia/as-patentes-da-tractian.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="As patentes da Tractian " title="As patentes da Tractian " srcSet="https://s2-pipelinevalor.glbimg.com/M_flS_54mwVsbisXKOQgUlwIAwY=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/P/4/NjFJVjQfG0Cdu8tod8vQ/steam-220000-1280.jpg 1x,https://s2-pipelinevalor.glbimg.com/YZLndQfdKD_UiqU85hDRt8DFRog=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/P/4/NjFJVjQfG0Cdu8tod8vQ/steam-220000-1280.jpg 1.5x,https://s2-pipelinevalor.glbimg.com/U6B780IQnafgDeeTS6F1WYx4VGY=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/P/4/NjFJVjQfG0Cdu8tod8vQ/steam-220000-1280.jpg 2x" src="https://s2-pipelinevalor.glbimg.com/M_flS_54mwVsbisXKOQgUlwIAwY=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/P/4/NjFJVjQfG0Cdu8tod8vQ/steam-220000-1280.jpg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 20 horas</span><span class="feed-post-metadata-section"> Startups </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="2"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/day-off/noticia/o-sonho-do-desenvolvimento-economico-produz-monstros-escreve-vladimir-safatle.ghtml" class="feed-post-link" elementtiming="text-ssr">O sonho do desenvolvimento econômico produz monstros, escreve Vladimir Safatle</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">"Livro premonitório de Celso Furtado já alertava, há cinquenta anos, para as crises que vivemos hoje"</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/day-off/noticia/o-sonho-do-desenvolvimento-economico-produz-monstros-escreve-vladimir-safatle.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="O sonho do desenvolvimento econômico produz monstros, escreve Vladimir Safatle" title="O sonho do desenvolvimento econômico produz monstros, escreve Vladimir Safatle" srcSet="https://s2-pipelinevalor.glbimg.com/-VJmWK_RJxLZCS_L5NcNe5G09kM=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/O/f/y1sM3iQbqSwHdDbDjfHQ/celso-furtado.jpg 1x,https://s2-pipelinevalor.glbimg.com/p1YvvY8d6bQwfb8Q0Wf0nPWxx24=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/O/f/y1sM3iQbqSwHdDbDjfHQ/celso-furtado.jpg 1.5x,https://s2-pipelinevalor.glbimg.com/d3SwfiAD2fysSYx-CTe13SYyVpU=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/O/f/y1sM3iQbqSwHdDbDjfHQ/celso-furtado.jpg 2x" src="https://s2-pipelinevalor.glbimg.com/-VJmWK_RJxLZCS_L5NcNe5G09kM=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/O/f/y1sM3iQbqSwHdDbDjfHQ/celso-furtado.jpg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 20 horas</span><span class="feed-post-metadata-section"> Day Off </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="3"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/mercado/noticia/ray-dalio-projeta-modo-guerra-nos-eua-de-trump-influencia-estatal-e-privilegios-corporativos.ghtml" class="feed-post-link" elementtiming="text-ssr">Ray Dalio projeta 'modo guerra' nos EUA de Trump: influência estatal e privilégios corporativos </a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Fundador da Bridgewater Associates alerta para o risco extremo do país com a China</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/mercado/noticia/ray-dalio-projeta-modo-guerra-nos-eua-de-trump-influencia-estatal-e-privilegios-corporativos.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Ray Dalio projeta 'modo guerra' nos EUA de Trump: influência estatal e privilégios corporativos " title="Ray Dalio projeta 'modo guerra' nos EUA de Trump: influência estatal e privilégios corporativos " srcSet="https://s2-pipelinevalor.glbimg.com/e4L5KYV0ku191dt3sCVtIrA9daE=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2022/8/y/HPsHoXS9agz5E6BTLK4w/ray-dailo.webp 1x,https://s2-pipelinevalor.glbimg.com/qmt61hj03z5YlAhgrbkmZ2Ysqds=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2022/8/y/HPsHoXS9agz5E6BTLK4w/ray-dailo.webp 1.5x,https://s2-pipelinevalor.glbimg.com/7x7afonLosTubH6o8KkmTOFXp10=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2022/8/y/HPsHoXS9agz5E6BTLK4w/ray-dailo.webp 2x" src="https://s2-pipelinevalor.glbimg.com/e4L5KYV0ku191dt3sCVtIrA9daE=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2022/8/y/HPsHoXS9agz5E6BTLK4w/ray-dailo.webp" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Ontem</span><span class="feed-post-metadata-section"> Mercado </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="4"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/negocios/noticia/por-que-um-dos-acionistas-da-ambev-banca-o-plano-de-saude-dos-funcionarios-da-gigante-de-bebidas.ghtml" class="feed-post-link" elementtiming="text-ssr">Por que um dos acionistas da Ambev banca o plano de saúde dos funcionários da gigante de bebidas</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Fundação Zerrenner, com 10% da companhia, quita benefício corporativo com dividendos que recebe</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/negocios/noticia/por-que-um-dos-acionistas-da-ambev-banca-o-plano-de-saude-dos-funcionarios-da-gigante-de-bebidas.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Por que um dos acionistas da Ambev banca o plano de saúde dos funcionários da gigante de bebidas" title="Por que um dos acionistas da Ambev banca o plano de saúde dos funcionários da gigante de bebidas" srcSet="https://s2-pipelinevalor.glbimg.com/9XRf_LYtlHxcm9EXRpfXtp5DRQ0=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/k/d/PI5tAsQIqW3f5tIPvbKQ/whatsapp-image-2024-11-22-at-12.45.22.jpeg 1x,https://s2-pipelinevalor.glbimg.com/RDp0kHi_YtyT8eeIynevqg7abpY=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/k/d/PI5tAsQIqW3f5tIPvbKQ/whatsapp-image-2024-11-22-at-12.45.22.jpeg 1.5x,https://s2-pipelinevalor.glbimg.com/GcEbYu0CNjvGkQMN61H6B9yq_H4=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/k/d/PI5tAsQIqW3f5tIPvbKQ/whatsapp-image-2024-11-22-at-12.45.22.jpeg 2x" src="https://s2-pipelinevalor.glbimg.com/9XRf_LYtlHxcm9EXRpfXtp5DRQ0=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/k/d/PI5tAsQIqW3f5tIPvbKQ/whatsapp-image-2024-11-22-at-12.45.22.jpeg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 2 dias</span><span class="feed-post-metadata-section"> Negócios </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="5"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/negocios/noticia/30e-de-pepeu-correa-disputa-a-lideranca-na-industria-de-shows.ghtml" class="feed-post-link" elementtiming="text-ssr">30e, de Pepeu Correa, disputa a liderança na indústria de shows </a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Criada na véspera da pandemia, companhia de entretenimento faturou R$ 746,6 milhões em 2023</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/negocios/noticia/30e-de-pepeu-correa-disputa-a-lideranca-na-industria-de-shows.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="30e, de Pepeu Correa, disputa a liderança na indústria de shows " title="30e, de Pepeu Correa, disputa a liderança na indústria de shows " srcSet="https://s2-pipelinevalor.glbimg.com/-6Ks4M1bV9ATYMwjiLUPuKSH7_Q=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/G/b/ErtEAjQUqa52C4XBobrw/mariah2.webp 1x,https://s2-pipelinevalor.glbimg.com/8p0IiKVrAynfDJBGUYKG7O3QRB0=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/G/b/ErtEAjQUqa52C4XBobrw/mariah2.webp 1.5x,https://s2-pipelinevalor.glbimg.com/isswXiMHU-Ims_cNVirJL6jgmoY=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/G/b/ErtEAjQUqa52C4XBobrw/mariah2.webp 2x" src="https://s2-pipelinevalor.glbimg.com/-6Ks4M1bV9ATYMwjiLUPuKSH7_Q=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/G/b/ErtEAjQUqa52C4XBobrw/mariah2.webp" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 2 dias</span><span class="feed-post-metadata-section"> Negócios </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="6"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/startups/noticia/lev-de-bikes-eletricas-acolhe-clientes-orfaos-de-rival-falida.ghtml" class="feed-post-link" elementtiming="text-ssr">Lev, de bikes elétricas, acolhe clientes órfãos de rival falida</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Baterias do modelo da Vela, que entrou em falência, passaram a ser vendidas na rede em São Paulo</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/startups/noticia/lev-de-bikes-eletricas-acolhe-clientes-orfaos-de-rival-falida.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Lev, de bikes elétricas, acolhe clientes órfãos de rival falida" title="Lev, de bikes elétricas, acolhe clientes órfãos de rival falida" srcSet="https://s2-pipelinevalor.glbimg.com/IxwhstLBl09cJUpldklvECnGCEQ=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/4/I/g5K4nwSrCnWq8R98nxIA/loja-lev-rio-de-janeiro-1-.jpg 1x,https://s2-pipelinevalor.glbimg.com/UCpXUm4mPbtrf8q2lkoX26wmXz4=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/4/I/g5K4nwSrCnWq8R98nxIA/loja-lev-rio-de-janeiro-1-.jpg 1.5x,https://s2-pipelinevalor.glbimg.com/WA2jQVctaCxg78Kvb-pof1gom9Y=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/4/I/g5K4nwSrCnWq8R98nxIA/loja-lev-rio-de-janeiro-1-.jpg 2x" src="https://s2-pipelinevalor.glbimg.com/IxwhstLBl09cJUpldklvECnGCEQ=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/4/I/g5K4nwSrCnWq8R98nxIA/loja-lev-rio-de-janeiro-1-.jpg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 2 dias</span><span class="feed-post-metadata-section"> Startups </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="7"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/negocios/noticia/nos-eua-froot-loops-e-skittles-estao-na-mira-de-um-poderoso-inimigo.ghtml" class="feed-post-link" elementtiming="text-ssr">Nos EUA, Froot Loops e Skittles estão na mira de um poderoso inimigo</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Crítico dos corantes artificiais em alimentos, Robert Kennedy Jr. vai ser autoridade de saúde americana</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/negocios/noticia/nos-eua-froot-loops-e-skittles-estao-na-mira-de-um-poderoso-inimigo.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Nos EUA, Froot Loops e Skittles estão na mira de um poderoso inimigo" title="Nos EUA, Froot Loops e Skittles estão na mira de um poderoso inimigo" srcSet="https://s2-pipelinevalor.glbimg.com/NxDBCkw7Hjvf64YZuUJ9xMHAbeI=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/N/g/YiAxloTMG7zmr1Mx1CzA/cereal-3358882-1280.jpg 1x,https://s2-pipelinevalor.glbimg.com/wLs5ILX4Gci4HyTCG_96fZ3g3-8=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/N/g/YiAxloTMG7zmr1Mx1CzA/cereal-3358882-1280.jpg 1.5x,https://s2-pipelinevalor.glbimg.com/P6lVItr6ai6IR5-zOPhW37IaRq0=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/N/g/YiAxloTMG7zmr1Mx1CzA/cereal-3358882-1280.jpg 2x" src="https://s2-pipelinevalor.glbimg.com/NxDBCkw7Hjvf64YZuUJ9xMHAbeI=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/N/g/YiAxloTMG7zmr1Mx1CzA/cereal-3358882-1280.jpg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 2 dias</span><span class="feed-post-metadata-section"> Negócios </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="8"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/startups/noticia/tractian-capta-us-120-milhoes-com-sapphire-upload-e-general-catalyst.ghtml" class="feed-post-link" elementtiming="text-ssr">Tractian negocia rodada de ao menos US$ 120 milhões liderada por Sapphire</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Companhia atua com sistema de inteligência artificial industrial e avança nos EUA</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/startups/noticia/tractian-capta-us-120-milhoes-com-sapphire-upload-e-general-catalyst.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Tractian negocia rodada de ao menos US$ 120 milhões liderada por Sapphire" title="Tractian negocia rodada de ao menos US$ 120 milhões liderada por Sapphire" srcSet="https://s2-pipelinevalor.glbimg.com/BPjGd4SavOSYPiqdH4HktXe0P-M=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/3/0/Z6GLiCRzi3zZmwauv5KQ/whatsapp-image-2024-11-21-at-19.22.35-2-.jpeg 1x,https://s2-pipelinevalor.glbimg.com/28EXkS6FmSFsRqi6W9yz1iG2VFc=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/3/0/Z6GLiCRzi3zZmwauv5KQ/whatsapp-image-2024-11-21-at-19.22.35-2-.jpeg 1.5x,https://s2-pipelinevalor.glbimg.com/Sh-eJgtVMxSDHol12JOTOUFVHf8=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/3/0/Z6GLiCRzi3zZmwauv5KQ/whatsapp-image-2024-11-21-at-19.22.35-2-.jpeg 2x" src="https://s2-pipelinevalor.glbimg.com/BPjGd4SavOSYPiqdH4HktXe0P-M=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/3/0/Z6GLiCRzi3zZmwauv5KQ/whatsapp-image-2024-11-21-at-19.22.35-2-.jpeg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 3 dias</span><span class="feed-post-metadata-section"> Startups </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="9"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/negocios/noticia/magnata-cripto-compra-banana-por-us-6-milhoes-em-leilao-de-arte.ghtml" class="feed-post-link" elementtiming="text-ssr">A banana de milhões</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Magnata cripto compra obra com a fruta por US$ 6 milhões em leilão de arte</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/negocios/noticia/magnata-cripto-compra-banana-por-us-6-milhoes-em-leilao-de-arte.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="A banana de milhões" title="A banana de milhões" srcSet="https://s2-pipelinevalor.glbimg.com/DqDMY5JbWYLDQeWyAuqISnIJRBA=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/i/u/XYspYRRJaK6hGX1NBPrQ/luna-wang-owlpfpwq1bi-unsplash.jpg 1x,https://s2-pipelinevalor.glbimg.com/Fis6u7IMGbH4_2GLpQbWuTP0esE=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/i/u/XYspYRRJaK6hGX1NBPrQ/luna-wang-owlpfpwq1bi-unsplash.jpg 1.5x,https://s2-pipelinevalor.glbimg.com/AZpy_8jfibG6fzUfZUz0k2KG3JQ=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/i/u/XYspYRRJaK6hGX1NBPrQ/luna-wang-owlpfpwq1bi-unsplash.jpg 2x" src="https://s2-pipelinevalor.glbimg.com/DqDMY5JbWYLDQeWyAuqISnIJRBA=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2024/i/u/XYspYRRJaK6hGX1NBPrQ/luna-wang-owlpfpwq1bi-unsplash.jpg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 3 dias</span><span class="feed-post-metadata-section"> Negócios </span></div></div></div></div></div><div class="bstn-err-container"><div class="bastian-feed-item" data-index="10"><div class="feed-post bstn-item-shape type-materia"><div class="feed-post-body"><div class="feed-post-header"></div><div class="_label_event"><div class="feed-post-body-title gui-color-primary gui-color-hover "><div class="_re"><h2 class="feed-post-link gui-color-primary gui-color-hover"><a href="https://pipelinevalor.globo.com/negocios/noticia/na-bolsa-empresas-elevam-lucro-em-53percent-mesmo-com-pressoes-da-inflacao.ghtml" class="feed-post-link" elementtiming="text-ssr">Na bolsa, empresas elevam lucro em 53% mesmo com pressões da inflação</a></h2></div></div></div><div class="_label_event"><p class="feed-post-body-resumo" elementtiming="text-ssr">Estudo da Elos Ayta Consultoria mostra que companhias conseguiram manter estabilidade na relação entre receita e custos</p></div><div class="feed-media-wrapper"><div class="_label_event"><a href="https://pipelinevalor.globo.com/negocios/noticia/na-bolsa-empresas-elevam-lucro-em-53percent-mesmo-com-pressoes-da-inflacao.ghtml" class="feed-post-figure-link gui-image-hover"><div class="bstn-fd-item-cover "><picture class="bstn-fd-cover-picture"><img class="bstn-fd-picture-image" alt="Na bolsa, empresas elevam lucro em 53% mesmo com pressões da inflação" title="Na bolsa, empresas elevam lucro em 53% mesmo com pressões da inflação" srcSet="https://s2-pipelinevalor.glbimg.com/BwrdEjThL3VHoGt9pBHDmwM4_GU=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2023/c/F/v8XLKBTfysjZUAKwgVoA/43248b4e-c40e-4416-91d9-395669823fe4.jpeg 1x,https://s2-pipelinevalor.glbimg.com/zaqYgbcRhx7vuoyPMr9utjjMKNo=/810x456/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2023/c/F/v8XLKBTfysjZUAKwgVoA/43248b4e-c40e-4416-91d9-395669823fe4.jpeg 1.5x,https://s2-pipelinevalor.glbimg.com/mOv3cKgjFgmWG9pK5EB_EL2aLbc=/1080x608/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2023/c/F/v8XLKBTfysjZUAKwgVoA/43248b4e-c40e-4416-91d9-395669823fe4.jpeg 2x" src="https://s2-pipelinevalor.glbimg.com/BwrdEjThL3VHoGt9pBHDmwM4_GU=/540x304/top/smart/https://i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2023/c/F/v8XLKBTfysjZUAKwgVoA/43248b4e-c40e-4416-91d9-395669823fe4.jpeg" elementtiming="image-ssr" loading="lazy" /></picture></div></a></div></div><div class="feed-post-metadata"><span class="feed-post-datetime">Há 3 dias</span><span class="feed-post-metadata-section"> Negócios </span></div></div></div></div></div></div></div></div></div><div class="load-more gui-color-primary-bg"><a href="https://pipelinevalor.globo.com/conteudo-de-marca/zendesk/index/feed/pagina-4">Veja mais</a></div></div></div></div></div><link id="bstn-external-style" type="text/css" rel="stylesheet" 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