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</div> </div> </header> <div main-menu-nodes up-data='{"highlightedNodeIds":[39204,39310,39371]}' up-hungry up-id='main-menu-nodes'></div> </div> </div> <div class='layout--backdrop'></div> <div class='layout--page'> <div class='default-body-classes' up-hungry><div add-body-classes="" style="display: none" up-data="[]"></div></div> <div cookie-manager="true"></div> <div canonical-url='https://www.volkswagen-group.com/en/cupra-15848' class='page-body -template-builder-page' id='content'> <div up-hungry up-id='track-page-view'> <div track-page-view="true" up-data="{"analyticsCalls":[["setDocumentTitle","CUPRA | Volkswagen Group"]]}"></div> </div> <div class='page'> <div add-body-classes="" style="display: none" up-data="["blank-hero"]"></div> <div class='hero'> <div class='hero--breadcrumbs'> <div class="container-fluid"><div class="breadcrumbs"><a class="breadcrumbs--breadcrumb" href="/en/group-15765">Group</a><span class="breadcrumbs--separator">></span><a class="breadcrumbs--breadcrumb" href="/en/brands-and-brand-groups-15811">Brands & Brand Groups</a></div></div> </div> <h1 class='hero--title'> CUPRA </h1> </div> <div class="content"><div class="page-row-spacer "></div> <div class="page-row is-nth-1 -outer"><div class="container-narrow"><div class="page-item page-item--intro -root-level" id="item-091cc037-9ada-4661-a54c-1523fe43b97a"><div class='intro-text'> <div class='intro-text--text'> <p>As an unconventional challenger brand, CUPRA combines emotional design, electrification and performance to inspire the world from Barcelona. Disruptive and rebellious – since its launch in 2018, CUPRA has become one of the fastest growing car brands in Europe. The brand intends to be fully electrified by 2030.</p> </div> <div class='intro-text--tags'> <div class='tag-list'> <a class="tag" href="/en/tags/brands-1050">#Brands</a> </div> </div> </div> </div></div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-2 -outer"><div class="container-fluid -limited"><div class="page-item page-item--image -root-level" id="item-0168d4e1-e408-4ecb-ac81-2e05ef8990e4"><figure class='image'> <div class='image--image'> <a up-layer="new" up-class="-with-head-image" up-target=".detail-page" href="/en/images/detail/cubra-tavascan-76415"><div class="image-with-consumption-data" consumption-data="" up-data="" CUPRA Tavascan is currently not available for sale and pending on homologation. The technical data displayed are merely indicative and may vary. The available power (KW) and acceleration of the vehicle depends on the battery charge level and its temperature at all times. The pictures are used for illustrative and informational purposes only and may not correspond to the series production. The electric range of the vehicle varies depending on a series of factors such as the orography of the terrain, the weather conditions, the state of charge of the vehicle (occupants + luggage), the age and condition of the battery, the optional equipment chosen (rims, tires ...), the use of peripheral consumers such as heating, air conditioning or heated seats, and their driving style. The indicated autonomy is a provisional value and has been calculated in accordance with the WLTP regulation that establishes standard test conditions applicable to all 22 manufacturers so that the values calculated following this regulation are comparable with each other for all vehicles. Status: 2023-04-26""><span id="element_uid_1_root" class="cropped-image"><span class="cropped-image--sizer" style="--image-aspect-ratio: 1900/543"></span><img alt="Cubra Tavascan driving on ice in the night with purple lights" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;" srcset="https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_retina_2400.jpg?1684240214 1900w 543h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_retina_2000.jpg?1684240214 1900w 543h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_1600.jpg?1684240214 1600w 457h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_1160.jpg?1684240214 1160w 332h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_804.jpg?1684240214 804w 230h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_466.jpg?1684240214 466w 133h, https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_390.jpg?1684240214 390w 111h" src="https://uploads.vw-mms.de/system/production/images/cws/076/415/images/2c325ec0737ae32d40ec8dcf40c6cb2752a0d863/B2023CW00142_web_1600.jpg?1684240214" sizes="min(100vw, 1440px)" class="" decoding="async" /></span><div consumption-data-indicator="" class="image-with-consumption-data--index"></div><noscript> CUPRA Tavascan is currently not available for sale and pending on homologation. The technical data displayed are merely indicative and may vary. The available power (KW) and acceleration of the vehicle depends on the battery charge level and its temperature at all times. The pictures are used for illustrative and informational purposes only and may not correspond to the series production. The electric range of the vehicle varies depending on a series of factors such as the orography of the terrain, the weather conditions, the state of charge of the vehicle (occupants + luggage), the age and condition of the battery, the optional equipment chosen (rims, tires ...), the use of peripheral consumers such as heating, air conditioning or heated seats, and their driving style. The indicated autonomy is a provisional value and has been calculated in accordance with the WLTP regulation that establishes standard test conditions applicable to all 22 manufacturers so that the values calculated following this regulation are comparable with each other for all vehicles. Status: 2023-04-26</noscript></div></a> </div> </figure> </div></div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-3 -outer"><div class="container-fluid"><div class="row for-column-items -four-columns"><div class="page-item page-item--column -root-level page-item--first-item-in-row column-width-25 col-sm-3" id="item-9257adb1-ccfe-438c-8777-8ea4c5070c4a"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--image" id="item-1a7c3376-9610-4e0e-b473-540592a737e4"><figure class='image'> <div class='image--image'> <a up-layer="new" up-class="-with-head-image" up-target=".detail-page" href="/en/images/detail/cupra-76414"><span id="element_uid_2_root" class="cropped-image"><span class="cropped-image--sizer" style="--image-aspect-ratio: 600/337"></span><img alt="Black Cupra-Logo" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;" src="https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_1600.jpg?1685100422" srcset="https://assets.vw-mms.de/assets/images/blank-77M5IJTZ.png" data-sizes="auto" data-srcset="https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_retina_2400.jpg?1685100422 1200w 674h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_retina_2000.jpg?1685100422 1200w 674h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_1600.jpg?1685100422 1200w 674h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_1160.jpg?1685100422 1160w 652h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_804.jpg?1685100422 804w 452h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_466.jpg?1685100422 466w 262h, https://uploads.vw-mms.de/system/production/images/cws/076/414/images/b9fd4a612432b336a70b863f8f920e38c1da365e/B2023CW00141_web_390.jpg?1685100422 390w 219h" class="lazyload" decoding="async" /></span></a> </div> </figure> </div></div><div class="page-row-spacer "></div> </div><div class="page-item page-item--column -root-level column-width-25 col-sm-3" id="item-17b741af-7de4-4ac4-889c-e787af3430af"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--text" id="item-cec4a9ae-8543-414a-9ca9-e40594615d19"><div class='text-block style-links-for-body-text' style='column-count: 1'> <h4>Location<br></h4> </div> </div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-2"><div class="page-item page-item--headline" id="item-70f03d40-9a8e-4d4e-a35d-7fecd6963031"><h4 id="martorell-spain">Martorell, Spain </h4></div></div><div class="page-row-spacer "></div> </div><div class="page-item page-item--column -root-level column-width-25 col-sm-3" id="item-cbda0a48-530f-4389-d8ab-3c2a46d24623"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--text" id="item-7b5c5590-3c9b-4e80-b0d9-f0c38255acde"><div class='text-block style-links-for-body-text' style='column-count: 1'> <h4>Since<br></h4> </div> </div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-2"><div class="page-item page-item--headline" id="item-ce231403-ca5a-4ba7-cc9b-91d16ca73934"><h4 id="2018">2018 </h4></div></div><div class="page-row-spacer "></div> </div><div class="page-item page-item--column -root-level page-item--last-item-in-row column-width-25 col-sm-3" id="item-fa38fb57-3e2e-4d89-956c-da207badbadd"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--text" id="item-e9820cd4-8458-44a4-c81c-3f8313cc5dcf"><div class='text-block style-links-for-body-text' style='column-count: 1'> <h4>Employees*</h4> </div> </div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-2"><div class="page-item page-item--headline" id="item-615a38cd-c3b9-47d4-fa66-01fdfd7f368e"><h4 id="approx-15000">approx. 15,000 </h4></div></div><div class="page-row-spacer "></div> </div></div></div></div><div class="page-row-spacer "></div> <div class="page-row is-nth-4 -outer"><div class="container-fluid"><div class="row for-column-items"><div class="page-item page-item--column -root-level page-item--first-item-in-row column-width-50 col-sm-6" id="item-d5eb7fd7-cb31-4834-8521-365329e70c49"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--text" id="item-def785cf-2259-4817-bb73-956b5639f17a"><div class='text-block style-links-for-body-text' style='column-count: 1'> <p>CUPRA has a simple goal: to build high-emotion cars with an extraordinary design and impressive performance. Sporty and provocative, passionate and sexy: The brand proves that electric cars don't have to be boring and basic.</p><p>Each new model also marks a fresh milestone in defining the CUPRA identity: The brand's original stars include the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, the first electrified model thanks to a plug-in hybrid electric motor; the CUPRA Formentor, the first model developed exclusively by the brand, and the CUPRA Born, the brand's first 100% electric vehicle. But that is just the beginning of an exciting journey. In the next years, CUPRA will transform the world of electric driving with a new era of icons – CUPRA Tavascan, CUPRA Terramar and CUPRA Raval.</p><p>CUPRA challenges the status quo and creates emotional moments on and off the road. Together with its dedicated following, the CUPRA Tribe, the brand exemplifies contemporary values and the inspiration of a new generation. The brand intends to become one of Spain's leading brands worldwide. CUPRA operates over 700 CUPRA garages worldwide, including nine CUPRA City garages in Mexico City, Munich, Milan, Lisbon, Rotterdam, Sydney, Berlin, Paris and Madrid. Additional garages will follow in Manchester, Istanbul and Vienna. Australia was the first major step in the globalization strategy, and CUPRA will enter the US market by the end of the decade.</p><p><sub>* </sub><sub>includes both SEAT and CUPRA employees</sub></p> </div> </div></div><div class="page-row-spacer -text"></div> <div class="page-row is-nth-2"><div class="page-item page-item--flex" id="item-a45f1210-e3f6-478b-95bb-00380e487da4"><section class='flex-text -left'> <div class="flex-text--button"><a target="_blank" class="btn btn-default" href="https://www.cupraofficial.com/">To the CUPRA brand international website</a></div> <div class='flex-text--row'> <div class='flex-text--text text-block'> <p> </p> </div> </div> </section> </div></div><div class="page-row-spacer "></div> </div><div class="page-item page-item--column -root-level page-item--last-item-in-row column-width-50 col-sm-6" id="item-f1cdb5ec-1cca-4d1e-db9f-e294d994bc08"><div class="page-row-spacer "></div> <div class="page-row is-nth-1"><div class="page-item page-item--image" id="item-c4682b45-963e-4e55-ad39-4db03ff6eaa8"><figure class='image'> <div class='image--image'> <a up-layer="new" up-class="-with-head-image" up-target=".detail-page" href="/en/images/detail/cupra-tavascan-76413"><div class="image-with-consumption-data" consumption-data="" up-data=""CUPRA Tavascan is currently not available for sale and pending on homologation. The technical data displayed are merely indicative and may vary. The available power (KW) and acceleration of the vehicle depends on the battery charge level and its temperature at all times. The pictures are used for illustrative and informational purposes only and may not correspond to the series production. The electric range of the vehicle varies depending on a series of factors such as the orography of the terrain, the weather conditions, the state of charge of the vehicle (occupants + luggage), the age and condition of the battery, the optional equipment chosen (rims, tires ...), the use of peripheral consumers such as heating, air conditioning or heated seats, and their driving style. The indicated autonomy is a provisional value and has been calculated in accordance with the WLTP regulation that establishes standard test conditions applicable to all 22 manufacturers so that the values calculated following this regulation are comparable with each other for all vehicles.""><span id="element_uid_3_root" class="cropped-image"><span class="cropped-image--sizer" style="--image-aspect-ratio: 16/9"></span><img alt="CUPRA Tavascan driving through a city at night" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;" src="https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_1600.jpg?1684239910" srcset="https://assets.vw-mms.de/assets/images/blank-77M5IJTZ.png" data-sizes="auto" data-srcset="https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_retina_2400.jpg?1684239910 1200w 675h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_retina_2000.jpg?1684239910 1200w 675h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_1600.jpg?1684239910 1200w 675h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_1160.jpg?1684239910 1160w 653h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_804.jpg?1684239910 804w 452h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_466.jpg?1684239910 466w 262h, https://uploads.vw-mms.de/system/production/images/cws/076/413/images/22241c2ff1e3ecd045ac4580ee4141c08e6ab00e/B2023CW00140_web_390.jpg?1684239910 390w 219h" class="lazyload" decoding="async" /></span><div consumption-data-indicator="" class="image-with-consumption-data--index"></div><noscript>CUPRA Tavascan is currently not available for sale and pending on homologation. The technical data displayed are merely indicative and may vary. The available power (KW) and acceleration of the vehicle depends on the battery charge level and its temperature at all times. The pictures are used for illustrative and informational purposes only and may not correspond to the series production. The electric range of the vehicle varies depending on a series of factors such as the orography of the terrain, the weather conditions, the state of charge of the vehicle (occupants + luggage), the age and condition of the battery, the optional equipment chosen (rims, tires ...), the use of peripheral consumers such as heating, air conditioning or heated seats, and their driving style. The indicated autonomy is a provisional value and has been calculated in accordance with the WLTP regulation that establishes standard test conditions applicable to all 22 manufacturers so that the values calculated following this regulation are comparable with each other for all vehicles.</noscript></div></a> </div> </figure> </div></div><div class="page-row-spacer "></div> </div></div></div></div><div class="page-row-spacer "></div> </div></div> </div> </div> <div class='layout--footer'> <div class='container'> <footer class='footer'> <div class='footer--copyright-and-links' role='list'> <div role='listitem'> © 2024 Volkswagen Group </div> <div role='listitem'> <a href="/en/site-notice-15695">Imprint</a> </div> <div role='listitem'> <a href="/en/privacy-policy-15677">Privacy</a> </div> <div role='listitem'> <a href="/en/terms-and-conditions-of-use-15697">Terms of Service</a> </div> <div role='listitem'> <a href="/en/cookie-policy-15690">Cookie Policy</a> </div> <div role='listitem'> <a href="/en/copyright-notices-and-licenses-for-open-source-software-15698">Third Party Licence Notes</a> </div> <div role='listitem'> <a href="#cookie-manager">Cookie Settings</a> </div> </div> <div class='footer--stocks-and-social'> <a class='footer-stocks' href='/en/share-details' role='list' up-layer='new modal'> <div role='listitem' stock-quote up-data='{"stockSymbol":"VOWVZ.DE"}'> PREF <div class='footer-stocks--item-price' stock-quote-field='CurrentPrice'></div> € </div> <div role='listitem' stock-quote up-data='{"stockSymbol":"VOWST.DE"}'> ORD <div class='footer-stocks--item-price' stock-quote-field='CurrentPrice'></div> € </div> </a> <div class='social-media-badges' role='list'> <div role='listitem'> <a title="X" class="icon -x" target="_blank" href="https://twitter.com/VWGroup"></a> </div> <div role='listitem'> <a title="YouTube" class="icon -youtube" target="_blank" href="https://www.youtube.com/channel/UC-KFRjSxQCKSGdF19_9Mt6Q"></a> </div> <div role='listitem'> <a title="TikTok" class="icon -tiktok" target="_blank" href="https://www.tiktok.com/@vwgroup"></a> </div> <div role='listitem'> <a title="LinkedIn" class="icon -linkedin" target="_blank" href="https://www.linkedin.com/company/volkswagen-group/"></a> </div> </div> </div> </footer> </div> </div> <div class='layout--consumption-disclaimer'> <div class='container'> The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. 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