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Click here for more information."><img alt="This is a good article. Click here for more information." src="//upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/19px-Symbol_support_vote.svg.png" decoding="async" width="19" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/29px-Symbol_support_vote.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/39px-Symbol_support_vote.svg.png 2x" data-file-width="180" data-file-height="185" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Footwear company</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Allbirds, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Allbirds_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Allbirds_logo.svg/250px-Allbirds_logo.svg.png" decoding="async" width="220" height="71" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Allbirds_logo.svg/330px-Allbirds_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Allbirds_logo.svg/500px-Allbirds_logo.svg.png 2x" data-file-width="654" data-file-height="211" /></a></span></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Allbirds_wool_runners_in_white.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Allbirds_wool_runners_in_white.jpg/220px-Allbirds_wool_runners_in_white.jpg" decoding="async" width="220" height="182" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Allbirds_wool_runners_in_white.jpg/330px-Allbirds_wool_runners_in_white.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Allbirds_wool_runners_in_white.jpg/440px-Allbirds_wool_runners_in_white.jpg 2x" data-file-width="1062" data-file-height="880" /></a></span><div class="infobox-caption">White Wool Runners</div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Public company</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><span class="nowrap"><a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a>: <a rel="nofollow" class="external text" href="https://www.nasdaq.com/market-activity/stocks/bird">BIRD</a> (Class A)</span></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Footwear</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2016<span class="noprint">; 9 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2016</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Tim_Brown_(footballer)" title="Tim Brown (footballer)">Tim Brown</a></li><li>Joey Zwillinger</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label">San Francisco, California, US</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">60 (2023)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>Joe Vernachio (<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)</li><li>Ann Mitchell (<a href="/wiki/Chief_financial_officer" title="Chief financial officer">CFO</a>)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span class="nowrap"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$254 million</span> (2023)</span></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span class="nowrap"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$−118 million</span> (2023)</span></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span class="nowrap"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$−153 million</span> (2023)</span></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$312 million</span> (2023)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$185 million</span> (2023)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">927 (2023)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://allbirds.com">allbirds<wbr />.com</a></span></td></tr><tr><td colspan="2" class="infobox-below"><b>Footnotes / references</b><br /><sup id="cite_ref-10K-2023_1-0" class="reference"><a href="#cite_note-10K-2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>Allbirds</b> is an American <a href="/wiki/Benefit_corporation" title="Benefit corporation">public benefit company</a> originating in New Zealand that sells <a href="/wiki/Footwear" title="Footwear">footwear</a> and <a href="/wiki/Clothing" title="Clothing">apparel</a>, co-founded in 2014 by <a href="/wiki/Tim_Brown_(footballer)" title="Tim Brown (footballer)">Tim Brown</a> and Joey Zwillinger. The company is headquartered in <a href="/wiki/San_Francisco" title="San Francisco">San Francisco</a>, and is known for their <a href="/wiki/Minimalism" title="Minimalism">minimalist</a> designs, association with <a href="/wiki/Environmental,_social,_and_governance" title="Environmental, social, and governance">environmental, social, and governance</a> principles, and <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a>. Its business model has relied on <a href="/wiki/Direct-to-consumer" title="Direct-to-consumer">direct-to-consumer</a> commerce, although it also has <a href="/wiki/Brick_and_mortar" title="Brick and mortar">brick and mortar</a> commerce. </p><p>Allbirds was founded through an initial fundraising of US$119,000 on <a href="/wiki/Kickstarter" title="Kickstarter">Kickstarter</a> and has based its corporate identity on sustainability. Since the 2020s, the company has been criticized by legal scholars for <a href="/wiki/Greenwashing" title="Greenwashing">greenwashing</a> after a case about their reporting of <a href="/wiki/Carbon_offsets_and_credits" title="Carbon offsets and credits">carbon offsets</a> was dismissed. Allbirds <a href="/wiki/Initial_public_offering" title="Initial public offering">went public</a> on November 3, 2021, but experienced poor sales soon afterwards; executive turnover followed the company through the end of 2024. On April 8, 2024, the company received a non-compliance notice from <a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a> for performing below $1 for over 30 consecutive days. </p><p>During the mid-to-late 2010s, they became a <a href="/wiki/Fad" title="Fad">fad</a> among tech workers in major American cities and were worn by <a href="/wiki/Barack_Obama" title="Barack Obama">Barack Obama</a> and <a href="/wiki/Leonardo_DiCaprio" title="Leonardo DiCaprio">Leonardo DiCaprio</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="2014–2020:_Founding"><span id="2014.E2.80.932020:_Founding"></span>2014–2020: Founding</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=2" title="Edit section: 2014–2020: Founding"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Tim_Brown_(footballer)" title="Tim Brown (footballer)">Tim Brown</a>, co-founder of Allbirds, first began making shoes for his friends while enrolled in business school.<sup id="cite_ref-NYT_2-0" class="reference"><a href="#cite_note-NYT-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-cnbc2018_3-0" class="reference"><a href="#cite_note-cnbc2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In 2014, amidst declining demand for <a href="/wiki/Merino" title="Merino">Merino</a> wool in New Zealand due to the rise of recycled <a href="/wiki/Polypropylene" title="Polypropylene">polypropylene</a> and a lack of industry representation, he secured a <a href="/wiki/Funding_of_science" title="Funding of science">grant</a> from New Zealand's wool industry.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Brown launched his idea on <a href="/wiki/Kickstarter" title="Kickstarter">Kickstarter</a>, raising $119,000 in five days.<sup id="cite_ref-Observer_6-0" class="reference"><a href="#cite_note-Observer-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Time_7-0" class="reference"><a href="#cite_note-Time-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> After the Kickstarter launch, he began to work with Joey Zwillinger, a <a href="/wiki/Biotechnology" title="Biotechnology">biotechology</a> engineer who had sold <a href="/wiki/Algae_fuel" title="Algae fuel">algae fuel</a>.<sup id="cite_ref-NYT_2-1" class="reference"><a href="#cite_note-NYT-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> They launched Allbirds in March 2016.<sup id="cite_ref-Observer_6-1" class="reference"><a href="#cite_note-Observer-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> The name "Allbirds" references New Zealand's lack of native land mammals, making it a land of "all birds".<sup id="cite_ref-cnbc2018_3-1" class="reference"><a href="#cite_note-cnbc2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>The company began with the Wool Runners casual sneakers.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> During its first year in business, Allbirds raised $7.25M from investors who included <a href="/wiki/Maveron" title="Maveron">Maveron</a> and Lerer Hippeau Ventures.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-CNBC_11-0" class="reference"><a href="#cite_note-CNBC-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Articles in publications such as <i><a href="/wiki/Time_(magazine)" title="Time (magazine)">Time</a></i> and <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> were described as the company "having a good publicist" by Jordyn Holman and Matthew Townsend of <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a>.<sup id="cite_ref-Holman-2021_12-0" class="reference"><a href="#cite_note-Holman-2021-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>By the end of 2017, Allbirds expanded across the United States and into South Korea and Australia.<sup id="cite_ref-NYT_2-2" class="reference"><a href="#cite_note-NYT-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> In October 2018, after previous fundraisers, the company raised $50M in <a href="/wiki/Venture_round" title="Venture round">Series C funding</a>, bringing the company's total valuation to $1.4B.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Allbirds expanded into other footwear (including running shoes and <a href="/wiki/Flip-flops" title="Flip-flops">flip-flops</a>) and <a href="/wiki/Athleisure" title="Athleisure">athleisure</a> clothing in collaboration with <a href="/wiki/Outdoor_Voices" title="Outdoor Voices">Outdoor Voices</a> and Nordstrom.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Further collaborations were coordinated with <a href="/wiki/Adidas" title="Adidas">Adidas</a> and independent designers such as <a href="/wiki/Nicole_McLaughlin" title="Nicole McLaughlin">Nicole McLaughlin</a> through 2021.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>The company began offering its shoes to brick-and-mortar stores in the United States in 2017.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Allbirds opened its first store in the United Kingdom on October 17, 2018, in London's <a href="/wiki/Covent_Garden" title="Covent Garden">Covent Garden</a>.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>By 2020, the company had raised $100M in <a href="/wiki/Venture_round" title="Venture round">Series E funding</a> and had 21 retail stores worldwide.<sup id="cite_ref-Business_Wire-2020_20-0" class="reference"><a href="#cite_note-Business_Wire-2020-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> From 2016 to 2021, before going public, Allbirds raised over $200M in funding rounds alone.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2021–present:_Public_offering"><span id="2021.E2.80.93present:_Public_offering"></span>2021–present: Public offering</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=3" title="Edit section: 2021–present: Public offering"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Allbirds went public on the <a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a> on November 3, 2021, with the ticker symbol BIRD at a price of $12–14.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> That year, the company removed a line that it was "the first 'sustainable' IPO" from its listing after pressure from the <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">Securities and Exchange Commission</a> (SEC).<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> A month before the IPO, Allbirds reduced its references to "sustainability principles and objectives" by half.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The company lost $25.9M against $2.2M of revenue the previous year, which Zwillinger said was in pursuit of a sustainable business model.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Allbirds leaned further into its brand as sustainable by collaborating with Adidas to create a sneaker "that promises to have almost no carbon footprint" and by focusing on environmental impact in its advertising.<sup id="cite_ref-Holman-2021_12-1" class="reference"><a href="#cite_note-Holman-2021-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>According to a <a href="/wiki/GlobalData" title="GlobalData">GlobalData</a> consumer panel, the company began a decline in annual sales by 2022 as its brand was seen as part of 2010s Silicon Valley attire and its shoes' lack of durability became better known.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Other brands, such as <a href="/wiki/Atoms_(shoes)" title="Atoms (shoes)">Atoms</a> and <a href="/wiki/Veja_(brand)" title="Veja (brand)">Veja</a>, were claimed to be taking some of Allbirds' market share as early as 2020 in a <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">Wall Street Journal</a></i> article by Jacob Gallagher.<sup id="cite_ref-Gallagher-2020_28-0" class="reference"><a href="#cite_note-Gallagher-2020-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> The 2022 release of the Tree Flyer ended a period of experimentation with the company's offerings, including leggings, jackets, and dresses, which were unpopular with its customer base. Suzanne Kapner of <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that "Other types of apparel that Allbirds introduced such as $250 puffer jackets and $88 dresses, also made from merino wool, didn't attract customers and had to be discounted. The company has since discontinued its leggings and other performance clothing and liquidated unsold apparel at a cost of roughly $13 million."<sup id="cite_ref-Kapner-2023_29-0" class="reference"><a href="#cite_note-Kapner-2023-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i><span class="nowrap" style="padding-left:0.1em;">'</span> Lauren Indvik criticized Allbirds' new clothes, such as cardigans and other sweaters, as overly simple.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>Complaints about the shoes' lack of durability also increased, and division between the company's co-CEOs about consumer-audience vision emerged. Brown believed that younger customers looking for fashionable items would drive sales, which conflicted with Zwillinger's view that the shoes themselves were the novelty consumers looked to.<sup id="cite_ref-Kapner-2023_29-1" class="reference"><a href="#cite_note-Kapner-2023-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> Zwillinger reflected on the poor sales of products such as the Tree Flyers running shoes in relation to its price of $160, saying "consumers weren't ready to shell out $160 for a technical running performance product from us, given that's not the ethos [of our] DNA."<sup id="cite_ref-Kapner-2023_29-2" class="reference"><a href="#cite_note-Kapner-2023-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The co-founders then adopted formalized, separate roles, with Zwillinger transitioning to <a href="/wiki/Chief_executive_officer" title="Chief executive officer">chief executive officer</a> while Brown became <a href="/wiki/Chief_innovation_officer" title="Chief innovation officer">chief innovation officer</a>. The company then undertook a transformation plan to adhere to its original product lines while taking cost-saving measures along its <a href="/wiki/Supply_chain" title="Supply chain">supply chain</a>.<sup id="cite_ref-Peter-2022_31-0" class="reference"><a href="#cite_note-Peter-2022-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> To recover from the loss in sales and investor confidence, the company began to sell its products at <a href="/wiki/Big-box_store" title="Big-box store">big-box</a>, <a href="/wiki/Brick_and_mortar" title="Brick and mortar">brick and mortar</a> <a href="/wiki/Nordstrom" title="Nordstrom">Nordstrom</a> and <a href="/wiki/Dick%27s_Sporting_Goods" title="Dick's Sporting Goods">Dick's Sporting Goods</a> stores between April and June 2022.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>However, the company was sued by its shareholders in May 2023 amidst declining sales. The lawsuit was filed as Allbirds tried to diversify from footwear to other products, a strategy with lower core consumer interest.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Kapner-2023_29-3" class="reference"><a href="#cite_note-Kapner-2023-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The shareholders alleged that Allbirds' strategy was misleading, leading investors to buy shares at artificially-inflated prices and constituting <a href="/wiki/Securities_fraud" title="Securities fraud">securities fraud</a>.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> Judge <a href="/wiki/Araceli_Mart%C3%ADnez-Olgu%C3%ADn" title="Araceli Martínez-Olguín">Araceli Martínez-Olguín</a> dismissed the case <a href="/wiki/Prejudice_(legal_term)#Dismissal" title="Prejudice (legal term)">without prejudice</a> in May 2024, and the plaintiffs filed an amended complaint which the company again sought to dismiss on grounds which included lack of <a href="/wiki/Standing_(law)" title="Standing (law)">standing</a>.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p><p>By the fourth quarter of 2023, Allbirds had a net-revenue decrease of 14.5 percent since the fourth quarter of 2022.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> The group of companies with which Allbirds went public, including <a href="/wiki/Casper_Sleep" title="Casper Sleep">Casper Sleep</a> and Warby Parker, was noted by <i>Bloomberg News</i><span class="nowrap" style="padding-left:0.1em;">'</span> Olivia Rockeman as all having struggled as public companies. Rockeman placed Allbirds among other companies using <a href="/wiki/E-commerce" title="E-commerce">online commerce</a> who were shifting from independent sales platforms to aggregate retail platforms such as <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a> for increased visibility.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1273380762/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:242px;max-width:242px"><div class="trow"><div class="tsingle" style="width:240px;max-width:240px"><div class="thumbimage" style="height:133px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Allbirds,_Columbus_Avenue,_NYC.jpg" class="mw-file-description"><img alt="Exterior of a Manhattan Allbirds" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Allbirds%2C_Columbus_Avenue%2C_NYC.jpg/238px-Allbirds%2C_Columbus_Avenue%2C_NYC.jpg" decoding="async" width="238" height="134" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Allbirds%2C_Columbus_Avenue%2C_NYC.jpg/357px-Allbirds%2C_Columbus_Avenue%2C_NYC.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Allbirds%2C_Columbus_Avenue%2C_NYC.jpg/476px-Allbirds%2C_Columbus_Avenue%2C_NYC.jpg 2x" data-file-width="4000" data-file-height="2252" /></a></span></div></div></div><div class="trow"><div class="tsingle" style="width:240px;max-width:240px"><div class="thumbimage" style="height:133px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Allbirds,_Columbus_Avenue,_NYC,_Inside.jpg" class="mw-file-description"><img alt="A neat store interior" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg/238px-Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg" decoding="async" width="238" height="134" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg/357px-Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg/476px-Allbirds%2C_Columbus_Avenue%2C_NYC%2C_Inside.jpg 2x" data-file-width="4000" data-file-height="2252" /></a></span></div><div class="thumbcaption">Exterior and interior of an Allbirds store on <a href="/wiki/Ninth_Avenue_(Manhattan)" title="Ninth Avenue (Manhattan)">Columbus Avenue, New York</a></div></div></div></div></div> <p>On March 12, 2024, Zwillinger was replaced by former Allbirds <a href="/wiki/Chief_operating_officer" title="Chief operating officer">chief operating officer</a> Joe Vernachio as CEO.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> Vernachio outlined plans to focus on already-successful products rather than experimenting with new ones, and said that the company would rely on its retail partners.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> Zwillinger remained on the board of directors. Earlier that year, the company promoted Kelly Olmstead to <a href="/wiki/Chief_marketing_officer" title="Chief marketing officer">chief marketing officer</a> and recruited Adrian Nyman as <a href="/wiki/Chief_design_officer" title="Chief design officer">chief design officer</a>.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Chief_financial_officer" title="Chief financial officer">Chief financial officer</a> Mike Bufano was succeeded by Annie Mitchell on April 24, 2023.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>On April 8, 2024, Allbirds received a non-compliance notice from Nasdaq because its share price was $1 for 30 consecutive days.<sup id="cite_ref-Rogelberg-2024_45-0" class="reference"><a href="#cite_note-Rogelberg-2024-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> Through August of that year, the company discussed a <a href="/wiki/Reverse_stock_split" title="Reverse stock split">reverse stock split</a> to maintain its listing with investors. Allbirds underwent a 1-for-20 consolidation on September 4, 2024; its stock price was $9.69 the next day and $13.79 after a week.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> The company began to downsize its plans to open more physical stores in countries such as Germany at this time.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Corporate_affairs">Corporate affairs</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=4" title="Edit section: Corporate affairs"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Brand_impersonation">Brand impersonation</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=5" title="Edit section: Brand impersonation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Allbirds sued <a href="/wiki/Steve_Madden_Ltd." class="mw-redirect" title="Steve Madden Ltd.">Steve Madden</a> in December 2017, alleging that the company's Traveler shoes looked nearly identical to its Wool Runners and infringed Allbirds' <a href="/wiki/Trade_dress" title="Trade dress">trade dress</a>.<sup id="cite_ref-Spellings-2017_50-0" class="reference"><a href="#cite_note-Spellings-2017-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> After settling the case in the <a href="/wiki/United_States_District_Court_for_the_Northern_District_of_California" title="United States District Court for the Northern District of California">Northern District of California</a>, Allbirds brought a similar lawsuit in the same court against Austrian footwear maker Giesswein Walkwaren.<sup id="cite_ref-:0_51-0" class="reference"><a href="#cite_note-:0-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p><p>In November 2019, Zwillinger accused Amazon's shoe line, 206 Collective, of producing a look-alike of the Wool Runner design for $60 less.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> The company did not bring Amazon to court, which Zwillinger called "risky" in reference to Amazon's large legal teams.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> Later that week, Zwillinger and Brown wrote a <a href="/wiki/Medium_(website)" title="Medium (website)">Medium</a> article inviting Amazon to use some of its materials to "jointly make a major dent in the fight against climate change."<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> The instance with Amazon was cited as an example of the company's willingness to lose money in the name of sustainability by <a href="/wiki/Journalist" title="Journalist">reporter</a> Sasha Rogelberg.<sup id="cite_ref-Rogelberg-2024_45-1" class="reference"><a href="#cite_note-Rogelberg-2024-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> In an article for <i>The Fashion Law</i>, both the case against Walkwaren and the instance of Amazon's shoes were suggested to not be overtly violating Allbirds' trade dress, stating that "it is worth noting that there are, in fact, notable design differences between the various brands sneakers."<sup id="cite_ref-:0_51-1" class="reference"><a href="#cite_note-:0-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Sustainability_and_manufacturing">Sustainability and manufacturing</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=6" title="Edit section: Sustainability and manufacturing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A number of observers have cited Allbirds as a <a href="/wiki/Sustainability" title="Sustainability">sustainable</a> brand.<sup id="cite_ref-Spellings-2017_50-1" class="reference"><a href="#cite_note-Spellings-2017-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Business_Wire-2020_20-1" class="reference"><a href="#cite_note-Business_Wire-2020-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Marikar-2020_56-0" class="reference"><a href="#cite_note-Marikar-2020-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> The company is a certified <a href="/wiki/B_Lab" title="B Lab">B Corporation</a>, and uses sustainable materials such as <a href="/wiki/Merino#Wool_qualities" title="Merino">merino wool</a> and <a href="/wiki/Eucalyptus" title="Eucalyptus">eucalyptus</a> in production.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Marikar-2020_56-1" class="reference"><a href="#cite_note-Marikar-2020-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> Other shoe components, such as laces and insoles, are made from <a href="/wiki/Plastic_recycling" title="Plastic recycling">recycled plastic bottles</a>, <a href="/wiki/Castor_beans" class="mw-redirect" title="Castor beans">castor beans</a>, plant starch, <a href="/wiki/Pulp_(paper)" title="Pulp (paper)">wood pulp</a>, and <a href="/wiki/Lyocell" title="Lyocell">Tencel</a>. In 2018, shoes were manufactured in <a href="/wiki/Shenzhen" title="Shenzhen">Shenzhen, China</a>.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> In conversation with <a href="/wiki/Ryan_Gellert" title="Ryan Gellert">Ryan Gellert</a> of <a href="/wiki/Patagonia,_Inc." title="Patagonia, Inc.">Patagonia</a>, Zwillinger said that Allbirds convinced the Footwear Distributor Retailers of America to adopt a <a href="/wiki/Carbon_price" title="Carbon price">carbon price</a>: an informal tax on goods that produce <a href="/wiki/Greenhouse_gas_emissions" title="Greenhouse gas emissions">carbon emissions</a> that would be put into <a href="/wiki/Environmental,_social,_and_governance" title="Environmental, social, and governance">environmental, social, and governance</a> efforts such as sustainability research.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=7" title="Edit section: Reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Construction_and_durability">Construction and durability</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=8" title="Edit section: Construction and durability"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Allbirds uses SweetFoam, a material made of recycled <a href="/wiki/Sugarcane" title="Sugarcane">sugarcane</a>, instead of the <a href="/wiki/Petroleum" title="Petroleum">petroleum</a>-based industry standard <a href="/wiki/Ethylene-vinyl_acetate" title="Ethylene-vinyl acetate">ethylene-vinyl acetate</a> for the soles of its shoes.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> The company's production of sugarcane is certified by the nonprofit environmental-verification organization Proforest as ensuring environmental security.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> Sugarcane sourced for SweetFoam is acquired from Brazil and produced by <a href="/wiki/Braskem" title="Braskem">Braskem</a> as a byproduct of ethanol production.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>Praised by <i><a href="/wiki/Time_(magazine)" title="Time (magazine)">Time</a></i> as one of the best inventions of 2018 for its <a href="/wiki/Climate_change_mitigation" title="Climate change mitigation">carbon reduction</a>,<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> <i><a href="/wiki/Runner%27s_World" title="Runner's World">Runner's World</a></i><span class="nowrap" style="padding-left:0.1em;">'s</span> Jeff Dengate wrote reviews of the Tree Dasher 2 and Tree Flyer in 2022 and 2023. Dengate liked the shoes' environmental goals and casual fit, but criticized their soles, grip, and weight.<sup id="cite_ref-Dengate-2022_65-0" class="reference"><a href="#cite_note-Dengate-2022-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> Of the Tree Flyer, Dengate claimed they were "slightly lighter and bouncier than the Dasher 2, thanks to a new foam made from castor bean oil" (improving its usability for running), but found the shoe's cushioning and heel-stitching worse than traditional running shoes.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> Dengate called the Dasher 2 too heavy, although it was 0.3 ounces (8.5 g) lighter than the Dasher.<sup id="cite_ref-Dengate-2022_65-1" class="reference"><a href="#cite_note-Dengate-2022-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Silicon_Valley_and_fashion">Silicon Valley and fashion</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=9" title="Edit section: Silicon Valley and fashion"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> and <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> reported that Allbirds initially became popular among tech-industry professionals, particularly in <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a>. The brand's minimalist, logo-free design and eco-friendly wool fabric resonated with the tech community, leading to popular adoption of Allbirds as an unofficial uniform among American "tech bros."<sup id="cite_ref-NYT_2-3" class="reference"><a href="#cite_note-NYT-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Gallagher-2020_28-1" class="reference"><a href="#cite_note-Gallagher-2020-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> Some observers have used the shoes to critique Silicon Valley's influence on <a href="/wiki/Organizational_culture" title="Organizational culture">corporate culture</a> in the United States. A <a href="/wiki/The_New_Yorker" title="The New Yorker"><i>New Yorker</i></a> article by Rachel Syme said that the shoes "cannot really be categorized as ugly footwear, because the idea behind them is not proud unstylishness but technical perfection."<sup id="cite_ref-Syme-2018_67-0" class="reference"><a href="#cite_note-Syme-2018-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> Syme links the shoes to the increased presence of <a href="/wiki/Casual_wear" title="Casual wear">casual wear</a> in the <a href="/wiki/White-collar_worker" title="White-collar worker">white-collar</a> workforce, where <a href="/wiki/Sneakers" title="Sneakers">sneakers</a> have gained acceptance over traditional <a href="/wiki/Dress_shoe" title="Dress shoe">dress shoes</a>. A white-collar worker might then signify their values and differentiate themselves from colleagues by engaging in <a href="/wiki/Conspicuous_consumption" title="Conspicuous consumption">conspicuous consumption</a>, buying shoes with an environmental mission.<sup id="cite_ref-Syme-2018_67-1" class="reference"><a href="#cite_note-Syme-2018-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> <i>New York Times</i> critic <a href="/wiki/Jon_Caramanica" title="Jon Caramanica">Jon Caramanica</a> called Allbirds shoes "studiously unstylish", connecting the shoes' utility and the occupations of their wearers by saying that they are "for people who poke around in the code on the websites they visit, and who would prefer not to think too hard about their footwear choices."<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p><p>Journalism professor Myles Ethan Lascity describes the shoes' sustainable <a href="/wiki/Framing_(social_sciences)" title="Framing (social sciences)">framing</a> as "<a href="/wiki/Anti-fashion" title="Anti-fashion">anti-fashion</a>", referring to a style of dress that is <a href="/wiki/Apathy" title="Apathy">indifferent</a> to trends in fashion. Lascity ties Allbirds' anti-fashion identity to <a href="/wiki/Uniqlo" title="Uniqlo">Uniqlo</a>, which he said promotes itself as a technology brand rather than a clothing company. In Allbirds' case, the company frames itself as a sustainability brand rather than a shoe company.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> </p><p>Other observers, such as Ian Servantes of <a href="/wiki/Inverse_(website)" title="Inverse (website)"><i>Inverse</i></a>, critiqued the shoes for <a href="/wiki/Gentrification" title="Gentrification">gentrifying</a> the <a href="/wiki/Sneaker_collecting" title="Sneaker collecting">sneaker market</a> historically associated with <a href="/wiki/African-American_culture" title="African-American culture">Black culture</a> in the United States.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> Servantes said that the shoes' appeal to stereotypically affluent, white Silicon Valley workers lacks <a href="/wiki/Cultural_appropriation" title="Cultural appropriation">authenticity</a> in the sneaker subculture.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Jared_Huffman_at_Allbirds_01.jpg" class="mw-file-description"><img alt="A man, sitting on a stool, talking to other people" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Jared_Huffman_at_Allbirds_01.jpg/240px-Jared_Huffman_at_Allbirds_01.jpg" decoding="async" width="240" height="320" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Jared_Huffman_at_Allbirds_01.jpg/360px-Jared_Huffman_at_Allbirds_01.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Jared_Huffman_at_Allbirds_01.jpg/480px-Jared_Huffman_at_Allbirds_01.jpg 2x" data-file-width="2389" data-file-height="3185" /></a><figcaption>US Congressman <a href="/wiki/Jared_Huffman" title="Jared Huffman">Jared Huffman</a> speaking at Allbirds in San Francisco in 2020</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Greenwashing">Greenwashing</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=10" title="Edit section: Greenwashing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Legal analysts have criticized Allbirds in light of <i>Dwyer v. Allbirds, Inc.</i> for allegedly appearing environmentally friendly for promotional purposes while failing to deliver on sustainable promises.<sup id="cite_ref-West-2023_72-0" class="reference"><a href="#cite_note-West-2023-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> Allbirds was the subject of a 2021 federal lawsuit, <i>Dwyer v. Allbirds, Inc.</i>, in the <a href="/wiki/United_States_District_Court_for_the_Southern_District_of_New_York" title="United States District Court for the Southern District of New York">Southern District of New York</a> accusing the company of misleading consumers about its sustainability practices by not mentioning the carbon impact of its wool sourcing. Allbirds used the <a href="/wiki/Higg_Index" title="Higg Index">Higg Index</a> to measure its carbon impact on the level of individual products rather than the entire supply chain, omitting the impacts of shipping and production. Allbirds was accused of false advertising by using images of happy sheep in promotional materials, rather than images of production facilities.<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> Citing an investigation by <a href="/wiki/People_for_the_Ethical_Treatment_of_Animals" title="People for the Ethical Treatment of Animals">People for the Ethical Treatment of Animals</a>, Dwyer further accused Allbirds of cruelty towards its sheep, claiming the advertisements of happy sheep were "empty welfare policies that do little to stop animal suffering".<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> Judge <a href="/wiki/Cathy_Seibel" title="Cathy Seibel">Cathy Seibel</a> dismissed the case in 2022 on the grounds that the company adheres to the <a href="/wiki/Federal_Trade_Commission" title="Federal Trade Commission">Federal Trade Commission</a>'s Guides for the Use of Environmental Marketing Claims, and depictions of happy sheep in advertising were <a href="/wiki/Puffery#Federal_Trade_Commission_definition" title="Puffery">puffery</a>.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-West-2023_72-1" class="reference"><a href="#cite_note-West-2023-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> </p><p>In the <a href="/wiki/University_of_Kentucky" title="University of Kentucky">University of Kentucky</a>'s <i>Journal of Equine, Agriculture, & Natural Resources Law</i> blog, Abigail Barford wrote that although demands for corporate transparency have increased, few standards have been implemented at the governmental level. Barford noted that <a href="/wiki/Environmental,_social,_and_governance" title="Environmental, social, and governance">environmental, social, and governance</a> guidelines are often used in marketing an IPO, as she alleged Allbirds did during and after the <i>Dwyer</i> case.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> </p><p>Ciara Peacock of the <a href="/wiki/West_Virginia_University_College_of_Law" title="West Virginia University College of Law">West Virginia University College of Law</a> writes about the case in a discussion of American courts' tendencies to give corporate <a href="/wiki/Carbon_offsets_and_credits" title="Carbon offsets and credits">carbon offsets and credits</a> a high bar for legal criticism, noting that cases charging corporations with unrealistic use of carbon offsets (such as <i>Dwyer</i>) overwhelmingly end in <a href="/wiki/Motion_(legal)#To_dismiss" title="Motion (legal)">motions to dismiss</a>.<sup id="cite_ref-Peacock-2023_79-0" class="reference"><a href="#cite_note-Peacock-2023-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> In <i>Dwyer</i>, Peacock wrote that there is no consistent legal precedent for when a company should begin to measure <a href="/wiki/Greenhouse_gas" title="Greenhouse gas">carbon output</a>; this allows corporations to publicize incomplete depictions of their supply chains.<sup id="cite_ref-Peacock-2023_79-1" class="reference"><a href="#cite_note-Peacock-2023-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> Fellow legal scholar Valerie J. Peterson said that Allbirds excludes wool manufacturing from its <a href="/wiki/Life-cycle_assessment" title="Life-cycle assessment">life-cycle assessments</a>, which measure the environmental impact of a product or service from production to destruction.<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> Christopher Marquis of <i><a href="/wiki/Fast_Company" title="Fast Company">Fast Company</a></i> disagreed, crediting the company for maintaining near-term and transparent goals by contrasting them with other, more-opaque companies such as <a href="/wiki/Delta_Air_Lines" title="Delta Air Lines">Delta Air Lines</a> and <a href="/wiki/Keurig" title="Keurig">Keurig</a>.<sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> </p><p>After securing independent reviews as a certified <a href="/wiki/B_Corporation_(certification)" title="B Corporation (certification)">B Corporation</a>, an <a href="/wiki/Environmental,_social,_and_governance" title="Environmental, social, and governance">environmental, social, and governance</a> (ESG) rating from <a href="/wiki/Sustainalytics" title="Sustainalytics">Sustainalytics</a>, and a Sustainability Principles and Objectives (SPO) Framework analysis from ISS ESG, Allbirds filed for <a href="/wiki/Form_S-1" title="Form S-1">S-1 registration</a> with the <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">Securities and Exchange Commission</a> (SEC). Uniquely in <a href="/wiki/Initial_public_offering" title="Initial public offering">IPO</a> law, Allbirds was subject to SEC review; other <a href="/wiki/Green_bond" title="Green bond">bonds used to fund environmentally-safe projects</a> have not had to. Alexander Coley of the <a href="/wiki/Northwestern_University_Pritzker_School_of_Law" class="mw-redirect" title="Northwestern University Pritzker School of Law">Northwestern University Pritzker School of Law</a> identifies this dynamic as a weakness and a strength of the securities-regulation industry.<sup id="cite_ref-82" class="reference"><a href="#cite_note-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup> Amanda Schwaben of <a href="/wiki/Case_Western_Reserve_University_School_of_Law" title="Case Western Reserve University School of Law">Case Western Reserve University School of Law</a> said that Allbirds' framing as a <a href="/wiki/Benefit_corporation" title="Benefit corporation">public benefit company</a> is a means of attracting investment with dubious returns.<sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> Other management analysts cite Allbirds' B Corporation ranking as an example of the private-sector creating its own incentives to maintain sustainable business practices.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> Democratic U.S. Congressman <a href="/wiki/Jared_Huffman" title="Jared Huffman">Jared Huffman</a> of <a href="/wiki/California%27s_2nd_congressional_district" title="California's 2nd congressional district">California's 2nd Congressional District</a> held a conference with Zwillinger in 2020 where he criticized B Corp status and the 45Q <a href="/wiki/Tax_credit" title="Tax credit">tax credit</a>, which grants a break to corporations that practice <a href="/wiki/Carbon_capture_and_storage" title="Carbon capture and storage">carbon capture</a>, for being functionally ineffective.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Popular_culture">Popular culture</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=11" title="Edit section: Popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2018, New Zealand Prime Minister <a href="/wiki/Jacinda_Ardern" title="Jacinda Ardern">Jacinda Ardern</a> gave Australian Prime Minister <a href="/wiki/Malcolm_Turnbull" title="Malcolm Turnbull">Malcolm Turnbull</a> a pair of Allbirds sneakers during a <a href="/wiki/State_visit" title="State visit">state visit</a> to Australia.<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup> That year, actor <a href="/wiki/Leonardo_DiCaprio" title="Leonardo DiCaprio">Leonardo DiCaprio</a> invested in the company's Zeffers sandals.<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup> </p><p>Former United States President Barack Obama has worn the shoes on a number of occasions, and a 2019 <i><a href="/wiki/Esquire_(magazine)" title="Esquire (magazine)">Esquire</a></i> article reported that he wore a pair at a basketball game.<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup> After Obama wore the shoes at a <a href="/wiki/Podcast" title="Podcast">podcast</a> recording in 2020, Cam Wolf wrote an article for <i><a href="/wiki/GQ" title="GQ">GQ</a></i> criticizing the shoes as "<a href="/wiki/Zoom_(software)" title="Zoom (software)">Zoom</a> Formal" and drew a parallel between him and his <a href="/wiki/Cabinet_of_Barack_Obama" title="Cabinet of Barack Obama">cabinet</a> to Silicon Valley.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=12" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Sustainable_fashion" title="Sustainable fashion">Sustainable fashion</a></li> <li><a href="/wiki/Merino" title="Merino">Merino sheep</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=13" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-10K-2023-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-10K-2023_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/1653909/000165390924000015/bird-20231231.htm">"Allbirds, Inc. 2023 Annual Report (Form 10-K)"</a>. <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">U.S. Securities and Exchange Commission</a>. June 6, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Allbirds%2C+Inc.+2023+Annual+Report+%28Form+10-K%29&rft.pub=U.S.+Securities+and+Exchange+Commission&rft.date=2024-06-06&rft_id=https%3A%2F%2Fwww.sec.gov%2Fix%3Fdoc%3D%2FArchives%2Fedgar%2Fdata%2F1653909%2F000165390924000015%2Fbird-20231231.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAllbirds" class="Z3988"></span></span> </li> <li id="cite_note-NYT-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-NYT_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-NYT_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-NYT_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-NYT_2-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBowles2017" class="citation news cs1">Bowles, Nellie (August 11, 2017). <span class="id-lock-limited" title="Free access subject to limited trial, subscription normally required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2017/08/11/technology/allbird-shoes-silicon-valley.html">"To Fit Into Silicon Valley, Wear These Wool Shoes"</a></span>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a><span class="reference-accessdate">. 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Retrieved <span class="nowrap">June 9,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Esquire&rft.atitle=The+%2495+Sneakers+Barack+Obama+Wore+to+the+Duke-UNC+Game&rft.date=2019-02-22&rft.aulast=Flammia&rft.aufirst=Christine&rft_id=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fmens-fashion%2Fa26475629%2Fbarack-obama-allbirds-sneakers-duke-north-carolina%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAllbirds" class="Z3988"></span></span> </li> <li id="cite_note-89"><span class="mw-cite-backlink"><b><a href="#cite_ref-89">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWolf2020" class="citation web cs1">Wolf, Cam (July 29, 2020). <a rel="nofollow" class="external text" href="https://www.gq.com/story/barack-obama-allbirds">"Barack Obama Keeps Wearing Silicon Valley's Favorite Shoes"</a>. <i>GQ</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GQ&rft.atitle=Barack+Obama+Keeps+Wearing+Silicon+Valley%27s+Favorite+Shoes&rft.date=2020-07-29&rft.aulast=Wolf&rft.aufirst=Cam&rft_id=https%3A%2F%2Fwww.gq.com%2Fstory%2Fbarack-obama-allbirds&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAllbirds" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Allbirds&action=edit&section=14" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid 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href="https://commons.wikimedia.org/wiki/Category:Allbirds" class="extiw" title="commons:Category:Allbirds">Allbirds</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.allbirds.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q30591057#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li> <li>Business data for Allbirds, Inc.: <style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist inline"><ul><li><a rel="nofollow" class="external text" href="https://www.google.com/finance/quote/BIRD:NASDAQ">Google</a></li><li><a rel="nofollow" class="external text" href="https://www.reuters.com/markets/companies/BIRD.O">Reuters</a></li><li><a rel="nofollow" class="external text" href="https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1653909">SEC filings</a></li><li><a rel="nofollow" class="external text" href="https://finance.yahoo.com/quote/BIRD">Yahoo!</a></li></ul></div></li></ul> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output 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td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Athletic_shoe_brands62" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background:#"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Running_shoe_brands" title="Template:Running shoe brands"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Running_shoe_brands" title="Template talk:Running shoe brands"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Running_shoe_brands" title="Special:EditPage/Template:Running shoe brands"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Athletic_shoe_brands62" style="font-size:114%;margin:0 4em"><a href="/wiki/Sneakers" title="Sneakers">Athletic shoe</a> brands</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;line-height:1.2em;padding:0.2em 1.0em;">Companies <br />and brands</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0;line-height:1.4em;padding:0.2em 0;"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Footwear-only</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpina_%C5%BDiri" title="Alpina Žiri">Alpina</a></li> <li><a href="/wiki/Feiyue" title="Feiyue">Feiyue</a></li> <li><a href="/wiki/Gola_(manufacturer)" class="mw-redirect" title="Gola (manufacturer)">Gola</a></li> <li><a href="/wiki/Karhu_(sports_brand)" title="Karhu (sports brand)">Karhu</a></li> <li><a href="/wiki/Keds" title="Keds">Keds</a></li> <li><a href="/wiki/Pro-Keds" class="mw-redirect" title="Pro-Keds">Pro-Keds</a></li> <li><a href="/wiki/Softstar_Shoes" title="Softstar Shoes">Softstar Shoes</a></li> <li><a href="/wiki/Spira_(footwear_company)" title="Spira (footwear company)">Spira</a></li> <li><a href="/wiki/Vibram" title="Vibram">Vibram</a></li> <li><a href="/wiki/Xero_Shoes" title="Xero Shoes">Xero Shoes</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Footwear <br />and apparel</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adidas" title="Adidas">Adidas</a></li> <li><a href="/wiki/AFA_Sports" title="AFA Sports">AFA</a></li> <li><a href="/wiki/Airwalk" title="Airwalk">Airwalk</a></li> <li><a class="mw-selflink selflink">Allbirds</a></li> <li><a href="/wiki/Altra_Running" title="Altra Running">Altra</a></li> <li><a href="/wiki/AND1" title="AND1">AND1</a></li> <li><a href="/wiki/Anta_Sports" title="Anta Sports">Anta</a></li> <li><a href="/wiki/Asics" title="Asics">Asics</a></li> <li><a href="/wiki/Athleta_(sports_manufacturer)" class="mw-redirect" title="Athleta (sports manufacturer)">Athleta</a></li> <li><a href="/wiki/Atletica" title="Atletica">Atletica</a></li> <li><a href="/wiki/Avia_(shoes)" title="Avia (shoes)">Avia</a></li> <li><a href="/wiki/Bata_Corporation" title="Bata Corporation">Bata</a></li> <li><a href="/wiki/British_Knights" title="British Knights">British Knights</a></li> <li><a href="/wiki/Brooks_Sports" title="Brooks Sports">Brooks</a></li> <li><a href="/wiki/Capelli_Sport" title="Capelli Sport">Capelli</a></li> <li><a href="/wiki/Cariuma" title="Cariuma">Cariuma</a></li> <li><a href="/wiki/Carlton_Sports" title="Carlton Sports">Carlton</a></li> <li><a href="/wiki/Champion_(sportswear)" title="Champion (sportswear)">Champion</a></li> <li><a href="/wiki/Charly_(brand)" title="Charly (brand)">Charly</a></li> <li><a href="/wiki/Columbia_Sportswear" title="Columbia Sportswear">Columbia</a></li> <li><a href="/wiki/Converse_(brand)" title="Converse (brand)">Converse</a></li> <li><a href="/wiki/DC_Shoes" title="DC Shoes">DC Shoes</a></li> <li><a href="/wiki/Diadora" title="Diadora">Diadora</a></li> <li><a href="/wiki/Dunlop_Sport" title="Dunlop Sport">Dunlop</a></li> <li><a href="/wiki/DVS_Shoes" title="DVS Shoes">DVS</a></li> <li><a href="/wiki/Ellesse" title="Ellesse">Ellesse</a></li> <li><a href="/wiki/Erke_(brand)" title="Erke (brand)">Erke</a></li> <li><a href="/wiki/Etnies" title="Etnies">Etnies</a></li> <li><a href="/wiki/Everlast_(brand)" title="Everlast (brand)">Everlast</a></li> <li><a href="/wiki/Fila" title="Fila">Fila</a></li> <li><a href="/wiki/Finta" title="Finta">Finta</a></li> <li><a href="/wiki/Frasers_Group" title="Frasers Group">Frasers</a></li> <li><a href="/wiki/Gilbert_Rugby" title="Gilbert Rugby">Gilbert</a></li> <li><a href="/wiki/Givova" title="Givova">Givova</a></li> <li><a href="/wiki/Globe_International" title="Globe International">Globe</a></li> <li><a href="/wiki/Grays_International" title="Grays International">Grays International</a></li> <li><a href="/wiki/Gray-Nicolls" title="Gray-Nicolls">Gray-Nicolls</a></li> <li><a href="/wiki/Head_(company)" title="Head (company)">Head</a></li> <li><a href="/wiki/Hoka_One_One" title="Hoka One One">Hoka One One</a></li> <li><a href="/wiki/Hummel_International" title="Hummel International">Hummel</a></li> <li><a href="/wiki/Invicta_(company)" title="Invicta (company)">Invicta</a></li> <li><a href="/wiki/Air_Jordan" title="Air Jordan">Jordan</a></li> <li><a href="/wiki/KangaRoos" title="KangaRoos">KangaRoos</a></li> <li><a href="/wiki/Kappa_(brand)" title="Kappa (brand)">Kappa</a></li> <li><a href="/wiki/Karrimor" title="Karrimor">Karrimor</a></li> <li><a href="/wiki/K-Swiss" title="K-Swiss">K-Swiss</a></li> <li><a href="/wiki/LA_Gear" title="LA Gear">LA Gear</a></li> <li><a href="/wiki/Li-Ning" title="Li-Ning">Li-Ning</a></li> <li><a href="/wiki/Lonsdale_(clothing)" title="Lonsdale (clothing)">Lonsdale</a></li> <li><a href="/wiki/Lotto_Sport_Italia" title="Lotto Sport Italia">Lotto</a></li> <li><a href="/wiki/Macron_(sportswear)" title="Macron (sportswear)">Macron</a></li> <li><a href="/wiki/Merrell_(company)" title="Merrell (company)">Merrell</a></li> <li><a href="/wiki/Mizuno_Corporation" class="mw-redirect" title="Mizuno Corporation">Mizuno</a></li> <li><a href="/wiki/Muddyfox" title="Muddyfox">Muddyfox</a></li> <li><a href="/wiki/New_Balance" title="New Balance">New Balance</a></li> <li><a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike, Inc.</a></li> <li><a href="/wiki/The_North_Face" title="The North Face">North Face</a></li> <li><a href="/wiki/On_(company)" title="On (company)">On</a></li> <li><a href="/wiki/Olympikus" title="Olympikus">Olympikus</a></li> <li><a href="/wiki/Panam_(brand)" title="Panam (brand)">Panam</a></li> <li><a href="/wiki/Peak_Sport_Products" title="Peak Sport Products">Peak</a></li> <li><a href="/wiki/Penalty_(sports_manufacturer)" class="mw-redirect" title="Penalty (sports manufacturer)">Penalty</a></li> <li><a href="/wiki/Pirma" title="Pirma">Pirma</a></li> <li><a href="/wiki/Pentland_Group" title="Pentland Group">Pentland</a></li> <li><a href="/wiki/PF_Flyers" title="PF Flyers">PF Flyers</a></li> <li><a href="/wiki/Pony_(brand)" title="Pony (brand)">Pony</a></li> <li><a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma</a></li> <li><a href="/wiki/Pro-Specs" title="Pro-Specs">Pro-Specs</a></li> <li><a href="/wiki/Onitsuka_Tiger" title="Onitsuka Tiger">Onitsuka Tiger</a></li> <li><a href="/wiki/Quiksilver" title="Quiksilver">Quiksilver</a></li> <li><a href="/wiki/Rainha" title="Rainha">Rainha</a></li> <li><a href="/wiki/Reebok" title="Reebok">Reebok</a></li> <li><a href="/wiki/Russell_Athletic" title="Russell Athletic">Russell</a></li> <li><a href="/wiki/Salomon_Group" title="Salomon Group">Salomon</a></li> <li><a href="/wiki/Saucony" title="Saucony">Saucony</a></li> <li><a href="/wiki/Skechers" title="Skechers">Skechers</a></li> <li><a href="/wiki/Scott_Sports" title="Scott Sports">Scott</a></li> <li><a href="/wiki/Slazenger" title="Slazenger">Slazenger</a></li> <li><a href="/wiki/Sole_Technology" title="Sole Technology">Sole</a></li> <li><a href="/wiki/Spalding_(company)" title="Spalding (company)">Spalding</a></li> <li><a href="/wiki/Sperry_Top-Sider" class="mw-redirect" title="Sperry Top-Sider">Sperry</a></li> <li><a href="/wiki/Starter_(clothing_line)" title="Starter (clothing line)">Starter</a></li> <li><a href="/wiki/Supra_(footwear_brand)" title="Supra (footwear brand)">Supra</a></li> <li><a href="/wiki/Topper_(sports)" class="mw-redirect" title="Topper (sports)">Topper</a></li> <li><a href="/wiki/Umbro" title="Umbro">Umbro</a></li> <li><a href="/wiki/Under_Armour" title="Under Armour">Under Armour</a></li> <li><a href="/wiki/Vans" title="Vans">Vans</a></li> <li><a href="/wiki/Veja_(brand)" title="Veja (brand)">Veja</a></li> <li><a href="/wiki/VF_Corporation" title="VF Corporation">VF</a></li> <li><a href="/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson</a></li> <li><a href="/wiki/Wolverine_World_Wide" title="Wolverine World Wide">Wolverine</a></li> <li><a href="/wiki/World_Balance" title="World Balance">World Balance</a></li> <li><a href="/wiki/XBlades" title="XBlades">XBlades</a></li> <li><a href="/wiki/Xtep" title="Xtep">Xtep</a></li> <li><a href="/wiki/Yonex" title="Yonex">Yonex</a></li> <li><a href="/wiki/Zoo_York_(company)" title="Zoo York (company)">Zoo York</a></li> <li><a href="/wiki/361_Degrees" title="361 Degrees">361 Degrees</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;line-height:1.2em;padding:0.2em 1.0em;">Types</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0;line-height:1.4em;padding:0.2em 0;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Biodegradable_athletic_footwear" title="Biodegradable athletic footwear">Biodegradable</a></li> <li><a href="/wiki/Cross_country_running_shoe" title="Cross country running shoe">Cross country</a></li> <li><a href="/wiki/Minimalist_shoe" title="Minimalist shoe">Minimalist</a></li> <li><a href="/wiki/Skate_shoe" title="Skate shoe">Skate</a></li> <li><a href="/wiki/Sneaker" class="mw-redirect" title="Sneaker">Sneaker</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Allbirds&oldid=1275833458">https://en.wikipedia.org/w/index.php?title=Allbirds&oldid=1275833458</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Shoe_companies_of_the_United_States" title="Category:Shoe companies of the United States">Shoe companies of the United States</a></li><li><a href="/wiki/Category:Companies_based_in_San_Francisco" 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