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Aby prawid艂owo oszacowa膰 ka偶dy z nich, nale偶a艂oby lepiej pozna膰 projekt, kt贸ry ma by膰 realizowany w ramach kampanii.</p> <h3 class="gb-headline gb-headline-69d94555 gb-headline-text">Od czego zale偶y bud偶et kampanii Google Ads?</h3> <p><strong>Wielko艣膰 grupy odbiorc贸w.</strong><br>Je偶eli chcesz promowa膰 lokaln膮 firm臋, kt贸ra 艣wiadczy us艂ugi dla niewielkiej grupy docelowej, nie b臋dziesz mie膰 ani bardzo du偶ej konkurencji, ani zbyt wielu potencjalnych klient贸w. W takim wypadku do wy艣wietlenia reklam wszystkim zainteresowanym wystarczy zwykle bud偶et na poziomie 1000 – 3000 z艂.</p> <p><strong>Konkurencja w bran偶y.</strong><br>Systemy reklamowe takie jak Google Ads opieraj膮 si臋 na aukcji, aby okre艣li膰 kolejno艣膰 wy艣wietlania reklam. Zasadniczo wi臋c to Ty sam decydujesz, ile chcesz zap艂aci膰 za klikni臋cia. Jednak musisz mie膰艣wiadomo艣膰, 偶e ustawienie zbyt niskich koszt贸w klikni臋膰 doprowadzi do sytuacji, kiedy Twoja reklama b臋dzie si臋 wy艣wietla膰 na odleg艂ych pozycjach lub nawet nie wy艣wietli si臋 wcale. Jest to szczeg贸lnie istotne w bran偶ach, gdzie konkurencja na tym samym rynku jest bardzo silna. Musisz si臋 liczy膰 z du偶o wy偶szymi kosztami za klikni臋cie, nierzadko na poziomie kilkunastu, nawet powy偶ej 20 z艂. W takiej sytuacji, chc膮c osi膮gn膮膰 satysfakcjonuj膮ce wyniki musisz liczy膰 si臋 z bud偶etem na poziomie kilku do kilkunastu tysi臋cy z艂. </p> <p><strong>Zasi臋g kampanii.</strong><br>To kolejna zmienna, od kt贸rej zale偶y bud偶et potrzebny do prowadzenia skutecznych dzia艂a艅 reklamowych. Je偶eli chcesz promowa膰 lokaln膮 pizzeri臋, nie potrzebujesz du偶ego bud偶etu. Je偶eli chcesz wej艣膰 na rynek og贸lnopolski, albo du偶e rynki zagraniczne, bud偶et liczony w dziesi膮tkach tysi臋cy z艂 / miesi膮c b臋dzie absolutnym minimum.</p> <p><strong>Warto艣膰 produkt贸w / us艂ug.</strong><br>Tak samo istotna dla wyceny kampanii jest warto艣膰 Twoich produkt贸w/us艂ug. Ka偶dy z Twoich konkurent贸w doskonale wie, jaki zysk jest w stanie wygenerowa膰 dla niego jeden klient. W zwi膮zku z tym szacuje, ile mo偶e zap艂aci膰 za jego pozyskanie. Dlatego w bran偶ach, gdzie koszty pozyskania klienta liczone w setkach z艂otych nikogo nie dziwi膮, koszt kampanii mo偶e by膰 naprawd臋 wysoki, je艣li oczywi艣cie zale偶y Ci na 艣ci膮gni臋ciu z rynku du偶ej cz臋艣ci klient贸w. Przyk艂adowo, w bran偶y lukratywnych us艂ug prawnych, bud偶ety miesi臋czne na poziomie 100 tys z艂 nie s膮 niczym nadzwyczajnym.</p> <p><strong>Wielko艣膰 asortymentu.</strong><br>Je偶eli prowadzisz sklep internetowy, to jest rzecz膮 oczywist膮, 偶e inny bud偶et jest wymagany do promocji 5 produkt贸w, a inny przy 5000 produkt贸w. Na to dodatkowo nak艂ada si臋 konkurencja na rynku, wielko艣膰 Twojej grupy docelowej oraz zasi臋g kampanii. Typowe bud偶ety reklamowe w bran偶y e-commerce z kt贸rymi do tej pory pracowali艣my wynosi艂y od 3 do 50 tys z艂.</p> <p><strong>Stopie艅 skomplikowania kampanii.</strong><br>To element, kt贸ry ma艂o kto bierze pod uwag臋 przy szacowaniu bud偶etu reklamowego. Inny bud偶et b臋dzie wymagany, aby dotrze膰 do 1% najbardziej zdeterminowanych, potencjalnych klient贸w, kt贸rzy szukaj膮 jedyne najlepszej oferty na sw贸j upatrzony produkt, a zupe艂nie inny, je偶eli wchodzisz na rynek z now膮 mark膮 e-commerce i chcesz prowadzi膰 szeroko zakrojon膮 akcj臋, kt贸ra spopularyzuje Twoj膮 mark臋.</p> <p><strong>Twoje mo偶liwo艣ci.</strong><br>Pomijaj膮c wszystkie powy偶sze, bardzo cz臋sto to mo偶liwo艣ci finansowe reklamodawcy determinuj膮 bud偶et reklamowy. W takiej sytuacji rol膮 naszej agencji jest takie 偶膮glowanie pozosta艂ymi parametrami, aby dopasowa膰 je do bud偶etu, uzyskuj膮c jednocze艣nie maksymalny zwrot z nak艂ad贸w na reklam臋.</p> <h3 class="gb-headline gb-headline-3ab6e49b gb-headline-text">Od czego zale偶y koszt obs艂ugi kampanii Google Ads?</h3> <p>Podobnie jak przy bud偶ecie, na koszt obs艂ugi wp艂ywa kilka zmiennych. Tym nie mniej, minimalny koszt obs艂ugi, pozwalaj膮cy w naszym przekonaniu po艣wi臋ci膰 Twojej kampanii wystarczaj膮c膮 ilo艣膰 czasu i uwagi wynosi w naszej agencji 990 z艂 netto. Co wp艂ywa na ten koszt?</p> <p><strong>Twoje oczekiwania</strong><br>Je偶eli ca艂y Tw贸j marketing jest dopracowany, znasz dok艂adnie problemy swojej grupy docelowej, potrafisz okre艣li膰 swoj膮 przewag臋 konkurencyjn膮, masz idealnie dopracowan膮 ofert臋 i stron臋 WWW i idealnie wdro偶on膮 analityk臋, a naszym celem jest tylko ustawienie reklam, mo偶esz liczy膰 na podstawow膮 stawk臋. Je偶eli jednak oczekujesz wsparcia w budowie strategii, projektowania lejk贸w marketingowych, specjalistycznej pomocy w zdefiniowaniu grupy docelowej lub przewagi konkurencyjnej, koszt ten b臋dzie odpowiednio wy偶szy. Zaproponujemy Ci odpowiedni abonament, z szerszym dost臋pem do naszych specjalist贸w SEM i doradc贸w strategicznych. W niekt贸rych przypadkach zaproponujemy przed rozpocz臋ciem kampanii dedykowane us艂ugi doradcze lub wsparcie programistyczne, kt贸re b臋d膮 mia艂y na celu maksymalne przygotowanie Twojego biznesu do pozyskiwania ruchu z reklam. </p> <p><strong>Stopie艅 komplikacji kampanii i wielko艣膰 asortymenu.</strong><br>Podobnie jak w wypadku bud偶etu reklamowego, ilo艣膰 koniecznych do stworzenie scenariuszy reklamowych i samych reklam b臋dzie wp艂ywa膰 na koszt obs艂ugi kampanii. Inny b臋dzie koszt obs艂ugi kampanii na kilka s艂贸w kluczowych z reklam膮 tekstow膮 na wyszukiwark臋, a inny w wypadku sklepu internetowego, kt贸ry ma w ofercie kilka tysi臋cy produkt贸w w kilkuset kategoriach, kt贸re trzeba niezale偶nie promowa膰 i optymalizowa膰. </p> <p><strong>Wielko艣膰 bud偶etu reklamowego.</strong><br>Podstawowym parametrem uwzgl臋dnianym w szacowaniu koszt贸w obs艂ugi jest wielko艣膰 bud偶etu reklamowego kampanii. Nasze wynagrodzenie wynosi zazwyczaj 20% tego bud偶etu, jednak nie mniej ni偶 ustalone dla danej kategorii projektu minimum, pozwalaj膮ce wykona膰 niezb臋dne przy obs艂udze kampanii prace.</p> <h2 class="gb-headline gb-headline-3c4491cd gb-headline-text">Ostateczna kalkulacja</h2> <p>My艣l臋, 偶e ju偶 dostrzegasz, 偶e podanie konkretnych koszt贸w kampanii bez znajomo艣ci projektu mija si臋 kompletnie z celem. Potwierdza to nasza praktyka, kiedy np. obs艂ugiwali艣my sklep internetowy z dos艂ownie 3 produktami. Wydawa艂o by si臋, 偶e ten prosty projekt wymaga minimum nak艂ad贸w pracy. Jednak bardzo liczna grupa odbiorc贸w, du偶y zasi臋g i cz臋ste promocje wymaga艂y bud偶etu na poziomie 50 tys z艂 / mies i odpowiedniego zaanga偶owania po naszej stronie. Je偶eli wi臋c potrzebujesz konkretnej propozycji cenowej, uwzgl臋dniaj膮cej specyfik臋 Twojego biznesu, zapraszamy na bezp艂atn膮 konsultacj臋 marketingow膮 z naszymi specjalistami ds. strategii reklamowych. Dowiesz si臋 nie tylko, ile to b臋dzie kosztowa膰, ale od razu uzyskasz zarys planu marketingowego, odpowiedniego dla Twojego biznesu.</p> <p>Aby zam贸wi膰 tak膮 konsultacj臋, kliknij przycisk poni偶ej:</p> <div class="gb-button-wrapper gb-button-wrapper-ceefa9bd"> <a class="gb-button gb-button-1d739fde" href="https://ppcefekt.pl/analiza/"><span class="gb-icon"><svg aria-hidden="true" data-prefix="fas" data-icon="long-arrow-alt-right" class="svg-inline--fa fa-long-arrow-alt-right fa-w-14" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z"></path></svg></span><span class="gb-button-text">Um贸w si臋 na konsultacj臋</span></a> </div> <p></p> <div class="gb-grid-wrapper gb-grid-wrapper-13cead8d"></div> </div></div> <p></p> </div> </div> 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