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Email Newsletters — Ghost Developer Docs

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sm:gap-8 sm:p-8"><a href="/creators/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"><div class="lg:flex-1 lg:flex lg:flex-col lg:justify-between"><div class="flex items-start gap-x-2.5"><span class="h-5 w-5 text-green-900 shrink-0 mt-1"><svg viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(2,0,0,2,0,0)"><path d="M14.885,3A16.977,16.977,0,0,0,7.385.75c-3,0-3.75,1.5-3.75,3,0,1.657.675,3,2.25,3h9c1.3,0,2.25-.127,2.25-1.5A1.989,1.989,0,0,0,14.885,3Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M14.885,3A2.25,2.25,0,0,1,17.135.75" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M6.635,15.748a9.762,9.762,0,0,0-5.886,7.5" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M22.823,13.382A2.25,2.25,0,1,1,19.006,11c.794-1.272,2.7-.08,3.895-1.989C22.9,9.009,23.481,12.328,22.823,13.382Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M19.722,14.1a2.035,2.035,0,0,0-2.9.825l-3.262,5.935a1.658,1.658,0,0,0,2.8,1.747l3.9-5.535A2.036,2.036,0,0,0,19.722,14.1Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M5.2,6.653a5.25,5.25,0,1,0,10.375.076" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path></g></svg></span><div><p class="text-lg font-bold font-hdg text-gray-900">For Creators</p><p class="mt-1 text-sm text-gray-500">YouTubers, bloggers, podcasters, musicians & artists</p></div></div></div></a><a href="/publishers/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"><div class="lg:flex-1 lg:flex lg:flex-col lg:justify-between"><div class="flex items-start gap-x-2.5"><span class="h-5 w-5 text-green-900 shrink-0 mt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 48 48"> <g transform="matrix(2,0,0,2,0,0)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M21.746 15.75H2.246L1.2 21.479C1.16033 21.695 1.16856 21.917 1.2241 22.1294C1.27964 22.3419 1.38114 22.5395 1.52144 22.7084C1.66173 22.8773 1.8374 23.0134 2.03604 23.107C2.23467 23.2005 2.45143 23.2494 2.671 23.25H21.322C21.5422 23.2504 21.7597 23.2023 21.9592 23.1092C22.1587 23.0161 22.3353 22.8801 22.4763 22.7111C22.6174 22.5421 22.7195 22.3441 22.7755 22.1311C22.8314 21.9182 22.8398 21.6955 22.8 21.479L21.746 15.75Z"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M5.246 1.5C5.246 1.40117 5.26553 1.30331 5.30347 1.21206C5.34141 1.1208 5.39702 1.03794 5.46708 0.968246C5.53715 0.89855 5.62031 0.843389 5.71176 0.805934C5.80322 0.768479 5.90117 0.749468 6 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19.5C16.5 19.2929 16.6679 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C17.0821 19.875 17.25 19.7071 17.25 19.5C17.25 19.2929 17.0821 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M2.246 15.75V12.75C2.246 12.3522 2.40404 11.9706 2.68534 11.6893C2.96665 11.408 3.34818 11.25 3.746 11.25H20.246C20.6438 11.25 21.0254 11.408 21.3067 11.6893C21.588 11.9706 21.746 12.3522 21.746 12.75V15.75"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 8.25H14.996"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 4.5H11.996"></path></g></svg></span><div><p class="text-lg font-bold font-hdg text-gray-900">For Publishers</p><p class="mt-1 text-sm text-gray-500">Writers, journalists, local news and new media outlets</p></div></div></div></a><a href="/business/" 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20.25s.336-.75.75-.75h16.189l-1.72-1.72c-.292-.292-.292-.768 0-1.061.142-.142.33-.22.53-.22s.389.078.53.22l3 3c.07.07.125.152.163.245.003.008.007.017.01.026.031.081.047.17.047.259 0 .087-.016.174-.046.258-.002.006-.004.011-.006.017-.042.104-.097.186-.167.256l-3 3C16.139 23.922 15.95 24 15.75 24zM8.25 15.75c-.2 0-.389-.078-.53-.22l-3-3c-.07-.07-.125-.152-.163-.245-.003-.008-.007-.017-.01-.026C4.516 12.174 4.5 12.088 4.5 12c0-.089.016-.176.048-.261.002-.007.005-.014.008-.021.04-.097.095-.179.166-.249L7.72 8.47c.142-.142.33-.22.53-.22s.389.078.53.22C8.922 8.611 9 8.8 9 9S8.922 9.389 8.78 9.53l-1.72 1.72H23.25c.414 0 .75.336.75.75s-.336.75-.75.75H7.061l1.72 1.72c.292.292.292.768 0 1.061C8.639 15.672 8.45 15.75 8.25 15.75z"/></svg></span>Migration guides</a> <a class="flex items-center py-[0.6rem] px-0" href="/tutorials/"><span class="inline-flex justify-center items-center mr-[1rem] w-7 h-7 bg-gradient-to-tr from-[#6ee218] to-[#00c687] shadow-[inset_0_0_0_1px_rgb(0,0,0,.05)] rounded-md"><svg xmlns="http://www.w3.org/2000/svg" x="0" y="0" enable-background="new 0 0 24 24" version="1.1" viewBox="0 0 24 24" xml:space="preserve"><path d="M4.171,24c-1.034,0-1.932-0.701-2.183-1.704l-0.324-1.298C0.739,20.953,0,20.186,0,19.25v-4c0-0.88,0.653-1.611,1.5-1.732 V12.75c0-1.241,1.009-2.25,2.25-2.25h1.5c1.241,0,2.25,1.009,2.25,2.25v0.75H12V8.935C9.871,8.573,8.25,6.688,8.25,4.5 c0-2.481,2.019-4.5,4.5-4.5c2.481,0,4.5,2.019,4.5,4.5c0,2.188-1.621,4.073-3.75,4.435V13.5h8.75c0.965,0,1.75,0.785,1.75,1.75v4 c0,0.936-0.739,1.703-1.664,1.748l-0.324,1.298C21.76,23.299,20.863,24,19.829,24H4.171z M3.443,21.932 C3.527,22.267,3.826,22.5,4.171,22.5h15.658c0.344,0,0.644-0.234,0.727-0.568L20.79,21H3.21L3.443,21.932z M1.75,15 c-0.138,0-0.25,0.112-0.25,0.25v4c0,0.138,0.112,0.25,0.25,0.25h20.5c0.138,0,0.25-0.112,0.25-0.25v-4 c0-0.138-0.112-0.25-0.25-0.25H1.75z M6,13.5v-0.75C6,12.336,5.664,12,5.25,12h-1.5C3.336,12,3,12.336,3,12.75v0.75H6z M12.75,1.5 c-1.654,0-3,1.346-3,3s1.346,3,3,3c1.654,0,3-1.346,3-3S14.404,1.5,12.75,1.5z"/></svg></span>Tutorials</a> <a class="flex items-center py-[0.6rem] px-0" href="https://forum.ghost.org"><span class="inline-flex justify-center items-center mr-[1rem] w-7 h-7 bg-gradient-to-tr from-[#ffca00] to-[#ff8300] shadow-[inset_0_0_0_1px_rgb(0,0,0,.05)] rounded-md"><svg xmlns="http://www.w3.org/2000/svg" x="0" y="0" enable-background="new 0 0 24 24" version="1.1" viewBox="0 0 24 24" xml:space="preserve"><path d="M2.25,10.5C1.009,10.5,0,9.491,0,8.25v-6C0,1.009,1.009,0,2.25,0h19.5C22.991,0,24,1.009,24,2.25v6 c0,1.241-1.009,2.25-2.25,2.25H2.25z M21.75,9c0.414,0,0.75-0.336,0.75-0.75v-6c0-0.414-0.336-0.75-0.75-0.75h-6V9H21.75z M2.25,1.5C1.836,1.5,1.5,1.836,1.5,2.25v6C1.5,8.664,1.836,9,2.25,9h12V1.5H2.25z"/><path d="M3.75 4.5C3.336 4.5 3 4.164 3 3.75S3.336 3 3.75 3h7.272c.414 0 .75.336.75.75s-.336.75-.75.75H3.75zM3.748 7.5C3.335 7.499 2.999 7.162 3 6.748 3.001 6.336 3.337 6 3.75 6l4.456.011c.413.001.749.338.748.752-.001.413-.337.748-.75.748L3.748 7.5zM19.5 7.5c-.2 0-.389-.078-.53-.22l-1.5-1.5c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l1.5-1.5C19.111 3.078 19.3 3 19.5 3s.389.078.53.22c.142.141.22.33.22.53s-.078.389-.22.53l-.97.97.97.97c.142.141.22.33.22.53s-.078.389-.22.53S19.7 7.5 19.5 7.5zM2.25 24C1.009 24 0 22.991 0 21.75v-6c0-1.241 1.009-2.25 2.25-2.25h19.5c1.241 0 2.25 1.009 2.25 2.25v6c0 1.241-1.009 2.25-2.25 2.25H2.25zM21.75 22.5c.414 0 .75-.336.75-.75v-6c0-.414-.336-.75-.75-.75h-6v7.5H21.75zM2.25 15c-.414 0-.75.336-.75.75v6c0 .414.336.75.75.75h12V15H2.25z"/><path d="M3.75 18C3.336 18 3 17.664 3 17.25s.336-.75.75-.75h7.272c.414 0 .75.336.75.75S11.436 18 11.022 18H3.75zM3.748 21C3.335 20.999 2.999 20.662 3 20.248 3.001 19.836 3.337 19.5 3.75 19.5l4.456.011c.2 0 .388.079.53.221.141.142.219.331.218.531-.001.412-.337.748-.75.748L3.748 21zM19.5 21c-.2 0-.389-.078-.53-.22l-1.5-1.5c-.292-.292-.292-.768 0-1.061l1.5-1.5c.142-.142.33-.22.53-.22s.389.078.53.22c.292.292.292.768 0 1.061l-.97.97.97.97c.292.292.292.768 0 1.061C19.889 20.922 19.7 21 19.5 21z"/></svg></span>Developer forum</a></div><div class="mx-0 mt-8 mb-0 text-sm"><h5 class="mb-[0.09rem] uppercase text-xs font-semibold tracking-wider text-base">Getting Started</h5><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/introduction/">Introduction</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/install/">Installation</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/hosting/">Hosting Guide</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/update/">Updates & Versions</a></div><div class="mx-0 mt-8 mb-0 text-sm"><h5 class="mb-[0.09rem] uppercase text-xs font-semibold tracking-wider text-base">Core Concepts</h5><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/product/">Overview</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/architecture/">Architecture</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/config/">Configuration</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/staff/">Staff users</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/publishing/">Publishing</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/members/">Memberships</a><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/recommendations/">Recommendations</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/newsletters/">Newsletters</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/security/">Security</a></div><div class="mx-0 mt-8 mb-0 text-sm"><h5 class="mb-[0.09rem] uppercase text-xs font-semibold tracking-wider text-base">Themes</h5><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/">Overview</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/structure/">Structure</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/contexts/">Contexts</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/assets/">Assets</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/helpers/">Helpers</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/content/">Content</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/search/">Search</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/members/">Members</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/routing/">Routing</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/custom-settings/">Custom settings</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/themes/gscan/">GScan</a></div><div class="mx-0 mt-8 mb-0 text-sm"><h5 class="mb-[0.09rem] uppercase text-xs font-semibold tracking-wider text-base">Advanced Tools</h5><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/ghost-cli/">Ghost CLI</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/content-api/">Content API</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/admin-api/">Admin API</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/jamstack/">JAMstack</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/webhooks/">Webhooks</a></div><div class="mx-0 mt-8 mb-0 text-sm"><h5 class="mb-[0.09rem] uppercase text-xs font-semibold tracking-wider text-base">Resources</h5><a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/faq/">FAQ</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/changes/">Breaking changes</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/contributing/">Contributing</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/license/">License</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/docs/logos/">Logos</a> <a class="block my-0 mt-0 ml-[-1rem] text-current leading-6 rounded hover:text-base hover:no-underline py-[.8rem] px-[1rem]" href="/trademark/">Trademark use</a></div><div class="h-[10vmin]" role="presentation"></div></div></div></nav><div class="gh-docscontent prose js-toc"><header><div class="gh-breadcrumbs"><a href="/docs/">Docs</a> <span>/</span> <a href="/docs/newsletters/">Newsletters</a> <span>/</span></div><h1 class="text-4xl text-base m-0">Email Newsletters</h1></header><div class="gh-docscontent-body"><p>Sites using the Members feature benefit from built-in email newsletters, where all posts can be delivered directly to segments of your audience in just a few clicks.</p><h2 id="overview">Overview</h2><p>Email newsletters in Ghost can be scheduled and delivered to free and paid members, or a segment of free <em>or</em> paid members. Newsletters are delivered using a beautiful HTML template that is standardised for most popular email clients.</p><p>Ghost sites have a single newsletter by default but additional ones can be created and customised. Multiple newsletters allow you to tailor content for specific audiences and your members to choose which content they receive.</p><h2 id="bulk-email-configuration">Bulk email configuration</h2><p>In order to send email newsletters from a Ghost site, email needs to be configured.</p><h3 id="ghostpro">Ghost(Pro)</h3><p>When using <a href="/pricing/">Ghost(Pro)</a>, email delivery is included and the configuration is handled for you automatically.</p><h3 id="self-hosted">Self-hosted</h3><p>Self-hosted Ghost installs can configure bulk email by entering Mailgun API keys from the <strong>Email newsletter</strong> settings.</p><p>Delivering bulk email newsletters can&rsquo;t be done with basic SMTP. A bulk mail provider is a requirement to reliably deliver bulk mail. At present, Mailgun is the only supported bulk email provider. Mailgun is free for up to 600 emails per month, and has very reasonable pricing beyond that. <a href="/docs/faq/mailgun-newsletters/">More info here</a></p><img src="/images/docs/members/configure-email-mailgun_huadcebd46ebc845ccc560c91272939bbb_16705_1770x0_resize_q100_h2_box_3.webp" alt="Configure email newsletters with Mailgun API keys" width="1770" height="673" loading="lazy"><h3 id="auth-email">Auth email</h3><p>The Members feature uses passwordless email-link based logins for your members. These auth emails are not delivered in bulk and are sent using the standard mail configuration in Ghost.</p><p>Self-hosted Ghost installs can <a href="/docs/config/#mail">configure mail</a> using Mailgun or other providers if preferred.</p></div></div><aside class="gh-docstoc"><div class="gh-docstoc-widget"><h5>On this page</h5><div class="toc overflow-auto max-h-[calc(100vh-240px)]"></div></div></aside></div></div></main><div class="py-[14vmin] text-center bg-base text-gray-400 font-semibold"><div class="max-w-8xl mx-auto flex flex-col items-center gap-6"><h2 class="text-xs md:text-md font-semibold text-lime-900 uppercase tracking-widest">Launch your site</h2><p class="text-2xl md:text-5xl font-hdg leading-tight">Last week, <span class="text-white font-bold">6,195</span> brand new<br>publications got started with Ghost.</p><p class="text-2xl md:text-5xl font-hdg leading-tight"><span class="text-white font-bold">Today, it's your turn.</span></p><a 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