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0}.givewp-campaign-comment-block__title{color:var(--givewp-neutral-900);font-size:18px;font-weight:600;line-height:1.56;margin:0;text-align:left}.givewp-campaign-comment-block__cta{align-items:center;background-color:var(--givewp-neutral-50);border-radius:4px;color:var(--giewp-neutral-500);display:flex;font-size:14px;font-weight:600;gap:8px;height:36px;line-height:1.43;margin:0;padding:var(--givewp-spacing-2) var(--givewp-spacing-4);text-align:left} </style> <style id='givewp-campaign-cover-block-style-inline-css' type='text/css'> .givewp-campaign-selector{border:1px solid #e5e7eb;border-radius:5px;box-shadow:0 2px 4px 0 rgba(0,0,0,.05);display:flex;flex-direction:column;gap:20px;padding:40px 24px}.givewp-campaign-selector__label{padding-bottom:16px}.givewp-campaign-selector__select input[type=text]:focus{border-color:transparent;box-shadow:0 0 0 1px transparent;outline:2px solid 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#2271b1;border-radius:2px;color:#2271b1;display:flex;justify-content:center;margin-bottom:.5rem;min-height:32px;width:100%}.givewp-campaign-cover-block__image{border-radius:2px;display:flex;flex-grow:1;margin-bottom:.5rem;max-height:4.44rem;-o-object-fit:cover;object-fit:cover;width:100%}.givewp-campaign-cover-block__help-text{color:#4b5563;font-size:.75rem;font-stretch:normal;font-style:normal;font-weight:400;letter-spacing:normal;line-height:1.4;text-align:left}.givewp-campaign-cover-block__edit-campaign-link{align-items:center;display:inline-flex;font-size:.75rem;font-stretch:normal;font-style:normal;font-weight:400;gap:.125rem;line-height:1.4}.givewp-campaign-cover-block__edit-campaign-link svg{fill:currentColor;height:1.25rem;width:1.25rem}.givewp-campaign-cover-block-preview__image{align-items:center;display:flex;height:100%;justify-content:center;width:100%} </style> <style id='givewp-campaign-donations-style-inline-css' type='text/css'> 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.givewp-campaign-donations-block__donation-ribbon{align-items:center;border-radius:100%;color:#1f2937;display:flex;height:1.25rem;justify-content:center;margin-left:auto;width:1.25rem}.givewp-campaign-donations-block .givewp-campaign-donations-block__donation-ribbon[data-position="1"]{background-color:gold}.givewp-campaign-donations-block .givewp-campaign-donations-block__donation-ribbon[data-position="2"]{background-color:silver}.givewp-campaign-donations-block .givewp-campaign-donations-block__donation-ribbon[data-position="3"]{background-color:#cd7f32;color:#fffaf2}.givewp-campaign-donations-block .givewp-campaign-donations-block__donation-amount{color:var(--givewp-neutral-700);font-size:1.125rem;font-weight:600;line-height:1.56;margin-left:auto}.givewp-campaign-donations-block .givewp-campaign-donations-block__footer{display:flex;justify-content:center;margin-top:.5rem}.givewp-campaign-donations-block .givewp-campaign-donations-block__donate-button button.givewp-donation-form-modal__open,.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-button button.givewp-donation-form-modal__open,.givewp-campaign-donations-block .givewp-campaign-donations-block__load-more-button{background:none;border:1px solid var(--givewp-primary-color);border-radius:.5rem;color:var(--givewp-primary-color)!important;font-size:.875rem;font-weight:600;line-height:1.43;padding:.25rem 1rem!important}.givewp-campaign-donations-block .givewp-campaign-donations-block__donate-button button.givewp-donation-form-modal__open:hover,.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-button button.givewp-donation-form-modal__open:hover,.givewp-campaign-donations-block .givewp-campaign-donations-block__load-more-button:hover{background:var(--givewp-primary-color);color:var(--givewp-shades-white)!important}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-state{align-items:center;flex-direction:column;padding:1.5rem}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-description,.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-title{color:var(--givewp-neutral-700);margin:0}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-title{font-size:1rem;font-weight:500;line-height:1.5}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-description{font-size:.875rem;line-height:1.43;margin-top:.25rem}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-icon{color:var(--givewp-secondary-color);margin-bottom:.875rem;order:-1}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-button{margin-top:.875rem}.givewp-campaign-donations-block .givewp-campaign-donations-block__empty-button button.givewp-donation-form-modal__open{border-radius:.25rem;padding:.5rem 1rem!important} </style> <link rel='stylesheet' id='givewp-campaign-donors-style-css' href='https://inn.org/wp-content/plugins/give/build/campaignDonorsBlockApp.css?ver=1.0.0' type='text/css' media='all' /> <style id='givewp-campaign-goal-style-inline-css' type='text/css'> .givewp-campaign-goal{display:flex;flex-direction:column;gap:.5rem;padding-bottom:1rem}.givewp-campaign-goal__container{display:flex;flex-direction:row;justify-content:space-between}.givewp-campaign-goal__container-item{display:flex;flex-direction:column;gap:.2rem}.givewp-campaign-goal__container-item span{color:var(--givewp-neutral-500);font-size:12px;font-weight:600;letter-spacing:.48px;line-height:1.5;text-transform:uppercase}.givewp-campaign-goal__container-item strong{color:var(--givewp-neutral-900);font-size:20px;font-weight:600;line-height:1.6}.givewp-campaign-goal__progress-bar{display:flex}.givewp-campaign-goal__progress-bar-container{background-color:#f2f2f2;border-radius:14px;box-shadow:inset 0 1px 4px 0 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.givewp-donation-form-modal__open:hover,.wp-block-givewp-campaign-donate-button .givewp-donation-form-modal__open:hover{background-color:color-mix(in srgb,var(--givewp-primary-color),#000 20%)} </style> <style id='esd-person-style-inline-css' type='text/css'> @keyframes jiggle-up { 20% { transform: translateY(-10%); } 40% { transform: translateY(10%); } 60% { transform: translateY(-4%); } 80% { transform: translateY(4%); } } @keyframes jiggle-right { 20% { transform: translateX(-10%); } 40% { transform: translateX(10%); } 60% { transform: translateX(-4%); } 80% { transform: translateX(4%); } } .block-person { max-width: 900px; margin: 0 auto; margin-bottom: 2px; } @media screen and (min-width: 680px) { .block-person.alignment-alternating:nth-of-type(even) .person-inner { grid-template-columns: 2fr 1fr; } .block-person.alignment-alternating:nth-of-type(even) .person-inner .person-photo { grid-row: 1; grid-column: 2 / 3; } .block-person.alignment-alternating:nth-of-type(even) .person-inner .person-info { grid-row: 1; grid-column: 1 / 2; } .block-person.alignment-right .person-inner { grid-template-columns: 2fr 1fr; } .block-person.alignment-right .person-inner .person-photo { grid-row: 1; grid-column: 2 / 3; } .block-person.alignment-right .person-inner .person-info { grid-row: 1; grid-column: 1 / 2; } } .block-person .person-card-heading { background: #0089BB; color: #fff; font-size: clamp(20px, 5vw, 24px); font-weight: 900; letter-spacing: 1px; line-height: 1.25; margin: 0; max-width: none; padding: .5rem 1.5rem; width: 100%; } @media screen and (min-width: 680px) { .block-person .person-card-heading { padding: .5rem 3rem; } } .block-person .person-inner { background: #f4f4f4; display: grid; gap: 1rem; padding: 3rem 1.5rem 1rem 1.5rem; width: 100%; } @media screen and (min-width: 680px) { .block-person .person-inner { gap: 3rem; grid-template-columns: 1fr 2fr; padding: 3rem; } } .block-person .person-photo { margin: 0 1rem; } @media screen and (min-width: 680px) { .block-person .person-photo { margin: 0; } } .block-person .person-photo img { aspect-ratio: 1; object-fit: cover; width: 100%; } .block-person .person-title { color: #EF6E38; font-size: clamp(16px, 5vw, 22px); font-weight: 700; line-height: 1.25; margin-bottom: .5rem; padding-bottom: 0; padding-top: 0; } .block-person .person-name { border: none; font-size: clamp(20px, 5vw, 32px); font-weight: 400; margin-top: 0; margin-bottom: 1rem; padding: 0; text-transform: none; } .block-person .person-name::before { display: none; } .block-person .person-bio { margin-bottom: 1.5rem; } .block-person .person-bio p { font-size: 1rem; } .block-person .person-email { background: #0089BB; color: #fff; display: inline-block; font-size: 16px; font-weight: 700; letter-spacing: 1px; margin: 0 1rem; padding: .5rem 1.5rem; text-transform: uppercase; text-decoration: none; } @media screen and (min-width: 992px) { .block-person .person-email { margin: 0; } } .parent-pageid-1103 .block-person { margin-bottom: 1.5rem; max-width: 1280px; } </style> <style id='esd-impact-letter-style-inline-css' type='text/css'> @keyframes jiggle-up { 20% { transform: translateY(-10%); } 40% { transform: translateY(10%); } 60% { transform: translateY(-4%); } 80% { transform: translateY(4%); } } @keyframes jiggle-right { 20% { transform: translateX(-10%); } 40% { transform: translateX(10%); } 60% { transform: translateX(-4%); } 80% { transform: translateX(4%); } } .block-impact-letter { margin: 3rem 0 5rem; background: #005270; padding: 3rem 2rem; } .block-impact-letter .letter-heading { border: none; color: #fff; font-size: 36px; font-weight: 800; letter-spacing: 1px; margin: 0; margin-bottom: 2rem; padding: 0; text-transform: none; } .block-impact-letter .letter-heading::before { display: none; } @media screen and (min-width: 780px) { .block-impact-letter .letter-inner { display: grid; grid-template-columns: 140px 1fr; gap: 2rem; } } .block-impact-letter .letter-photo img { border-top: 3px solid #FF8B4D; display: block; margin-bottom: 1rem; } .block-impact-letter .letter-photo-title { color: #fff; font-size: 18px; font-weight: 700; margin-bottom: .25rem !important; } .block-impact-letter .letter-photo-subtitle { color: #fff; font-size: 15px; font-weight: normal; } .block-impact-letter .letter-text { background-color: #f2f2f2; background-image: url("/wp-content/themes/dbt-base-theme/esd-blocks/impact-letter/../../assets/images/bg-grid-3.png"); background-position: center; background-size: 15%; padding: 2rem 3rem; } .block-impact-letter .letter-text p { font-size: 16px; } </style> <style id='esd-impact-testimonial-style-inline-css' type='text/css'> @keyframes jiggle-up { 20% { transform: translateY(-10%); } 40% { transform: translateY(10%); } 60% { transform: translateY(-4%); } 80% { transform: translateY(4%); } } @keyframes jiggle-right { 20% { transform: translateX(-10%); } 40% { transform: translateX(10%); } 60% { transform: translateX(-4%); } 80% { transform: translateX(4%); } } .block-impact-testimonial { background: #E5F3F8; display: grid; gap: 1.5rem; margin: 1.5rem 0 1.5rem; padding: 3rem 2rem 2rem 2rem; } @media screen and (min-width: 780px) { .block-impact-testimonial { grid-template-columns: 1fr 3fr; gap: 1.5rem 3rem; } } .block-impact-testimonial .photo { aspect-ratio: 1; border-radius: 400px; overflow: hidden; } .block-impact-testimonial .content { position: relative; } .block-impact-testimonial .quote { color: #0089BB; font-size: clamp(22px, 5vw, 26px); font-weight: 400; line-height: 1.45; position: relative; z-index: 1; } .block-impact-testimonial .quote::before { color: #CEE8F1; content: open-quote; font-family: georgia, serif; font-size: 164px; font-weight: bold; position: absolute; top: -70px; left: -40px; z-index: -1; } .block-impact-testimonial .attribution { font-size: 12px; font-weight: 700; letter-spacing: 1px; margin-bottom: 0 !important; text-transform: uppercase; } .block-impact-testimonial .title { font-size: 12px; font-weight: 300; letter-spacing: 1px; margin-left: 1.1rem !important; text-transform: uppercase; } </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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</div> </div> </div> </div> <h2 class="wp-block-heading">INN’s guides provide actionable and practical guidance.</h2> <p>Learn how to launch a nonprofit news outlet from scratch, how to convert a for-profit news operation to a nonprofit, and how to build and grow your outlet’s earned revenue operation. Our guides combine the learnings and expertise of some of the most successful news organizations in North America, insights from INN research, and the leadership lessons from high-performing member news organizations. </p>   <div id="block_60739c24c7702" class="side-headline bg-grey py-1 p-lg-3 "> <div class="container my-5"> <div class="row m-0 py-0 d-flex align-items-start justify-center"> <div class="headline col-md-4 col-lg-3 p-3 p-lg-4 d-flex"> <h2>Launch a nonprofit outlet from scratch</h2> </div> <div class="content col-md-8 col-lg-9 p-3 p-lg-4 d-flex"> <div> <p><a href="https://inn.org/research/guides/startup-guide/"><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-1054113" src="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.51.05-PM-300x227.png" alt="" width="300" height="227" srcset="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.51.05-PM-300x227.png 300w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.51.05-PM-768x581.png 768w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.51.05-PM.png 967w" sizes="(max-width: 300px) 100vw, 300px" /></span></a></p> <p><span style="font-weight: 400;">INN created and maintains <a href="https://inn.org/research/guides/startup-guide/">the Startup Guide</a> to help new nonprofit newsrooms take root and get set up for success. The guide covers the essentials for founders: the tech you need, how to define your ethics and more.</span></p> </div> </div> </div>  </div>  </div>    <div id="block_60739c57c7703" class="side-headline bg-grey py-1 p-lg-3 "> <div class="container my-5"> <div class="row m-0 py-0 d-flex align-items-start justify-center"> <div class="headline col-md-4 col-lg-3 p-3 p-lg-4 d-flex"> <h2>Convert to a nonprofit </h2> </div> <div class="content col-md-8 col-lg-9 p-3 p-lg-4 d-flex"> <div> <p><a href="https://inn.org/research/guides/conversion-guide/"><img decoding="async" class="alignnone size-medium wp-image-1054193" src="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM-300x202.png" alt="" width="300" height="202" srcset="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM-300x202.png 300w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM-1024x688.png 1024w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM-768x516.png 768w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM-1536x1032.png 1536w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-08-at-9.14.27-AM.png 1798w" sizes="(max-width: 300px) 100vw, 300px" /></a></p> <p>INN’s <a href="https://inn.org/research/guides/conversion-guide/">Quick Guide to Converting a For-profit to Nonprofit News Outlet</a> to explore how a profit-focused news organization might convert to a publicly supported, nonprofit news outlet.</p> </div> </div> </div>  </div>  </div>    <div id="block_60739bebc7701" class="side-headline bg-white py-1 p-lg-3 "> <div class="container my-5"> <div class="row m-0 py-0 d-flex align-items-start justify-center"> <div class="headline col-md-4 col-lg-3 p-3 p-lg-4 d-flex"> <h2>Create and grow earned revenue</h2> </div> <div class="content col-md-8 col-lg-9 p-3 p-lg-4 d-flex"> <div> <p><a href="https://inn.org/research/guides/the-nonprofit-news-guide-to-earned-revenue/"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-1054111 size-medium" src="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.48.53-PM-232x300.png" alt="" width="232" height="300" srcset="https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.48.53-PM-232x300.png 232w, https://inn.org/wp-content/uploads/2021/07/Screen-Shot-2021-07-02-at-1.48.53-PM.png 522w" sizes="(max-width: 232px) 100vw, 232px" /></span></a></p> <p><span style="font-weight: 400;">INN’s <a href="https://inn.org/research/guides/the-nonprofit-news-guide-to-earned-revenue/">Nonprofit News Guide to Earned Revenue</a> helps news outlets set up and grow earned revenue streams, including from display advertising, sponsored events, and email newsletter ads. This guide was produced in partnership with the Google News Initiative as a part of the <a href="https://inn.org/resources/earned-revenue/">GNI-INN Sponsorships Lab</a>. </span></p> </div> </div> </div>  </div>  </div>  <h2 class="wp-block-heading">More of INN’s research</h2> <p>INN provides actionable research on nonprofit journalism for our members, partners and the wider field. 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