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block-herobanner block-1 block--top-margin-medium block-herobanner--top-margin-medium block--style-full-width block-herobanner--style-full-width" id="block-main-67d4440146d6d319623d586787093abc"> <div class="block__inner block-herobanner__inner"> <div class="slider_wrap"> <div> <div class="slide slide-1 full-width"> <div class="slide-inner"> </div> </div></div> <div class="slick-buttons"></div> </div> </div></div> <div style="animation-duration:0.5s" class="block block-text block-2 block--top-margin-medium block-text--top-margin-medium block--bottom-margin-large block-text--bottom-margin-large" id="block-main-5ad2ef032606019257b134b430a91dc0"> <div class="block__inner block-text__inner"><div class="block-text__text"><p style="text-align: center" data-sourcepos="3:1-3:115"><span style="color: #ffbb1e"><strong>Branding for Growth</strong></span></p> <p style="text-align: center" data-sourcepos="3:1-3:115">Inconsistent messaging caused confusion for supporters of Southampton Hospitals Charity, hindering fundraising.</p> <p style="text-align: center" data-sourcepos="3:1-3:115">Frost came to the rescue, crafting a unified brand identity that resonated with all audiences. Their powerful tagline, “Transforming lives, together,” became the heart of the new approach. Detailed messaging for each supporter group, a fresh visual identity, and comprehensive brand guidelines ensured consistent communication across all channels.</p> <p style="text-align: center" data-sourcepos="3:1-3:115">The result? Southampton Hospitals Charity is now thriving with impactful communications that drive fundraising success.</p></div></div></div> <div style="animation-duration:0.5s" class="block block-image block-3" id="block-main-acbbc9498b707da9b8823f1901cf5002"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1.jpg" decoding="async" width="2560" height="1920" alt="An image showing the updated brand logo." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/SouthamptonHospitalsCharity-1.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-5 block-columns--left block-columns--top" id="block-main-ce7450f2b1c4da7dc6871a0ee39605ea"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-4 block--style-half block-column--style-half" id="block-main-b19809c322b46271fbc1ebb805af43cc"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div class="block block-herobanner block-6 block--style-full-width block-herobanner--style-full-width" id="block-main-72db39ab2638a73cadc217289af6c7b4"> <div class="block__inner block-herobanner__inner"> <div class="slider_wrap"> <div> <div class="slide slide-1 full-width"> <div class="slide-inner"> </div> </div></div> <div class="slick-buttons"></div> </div> </div></div> <div class="block block-columns block-8 block-columns--center block-columns--top" id="block-main-0f13fc1394133b06a1362a05d6757c19"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-7" id="block-main-2b304e4afe5ad08f66e7932bc68f641f"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div style="animation-duration:0.5s" class="block block-image block-9" id="block-main-87c3dce8e7824c896ad0738f6b1199f4"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging.jpg" decoding="async" width="2560" height="1920" alt="An image showing how the brand messaging can look over a photograph of a person providing care for another." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-messaging.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-11 block-columns--left block-columns--top" id="block-main-ce7450f2b1c4da7dc6871a0ee39605ea"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-10 block--style-half block-column--style-half" id="block-main-b19809c322b46271fbc1ebb805af43cc"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div class="block block-herobanner block-12" id="block-main-45bda9d24a5513651c71ec0b496adabe"> <div class="block__inner block-herobanner__inner"> <div class="slider_wrap"> <div> <div class="slide slide-1 full-width"> <div class="slide-inner"> </div> </div></div> <div class="slick-buttons"></div> </div> </div></div> <div style="animation-duration:0.5s" class="block block-image block-13" id="block-main-3734c1b5cee14d8e769c217ab1a37730"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons.jpg" decoding="async" width="2560" height="1920" alt="An image to show the branded icons that can be used across the brand." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-icons.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-15 block-columns--left block-columns--top" id="block-main-ce7450f2b1c4da7dc6871a0ee39605ea"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-14 block--style-half block-column--style-half" id="block-main-b19809c322b46271fbc1ebb805af43cc"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div style="animation-duration:0.5s" class="block block-columns block-20 block-columns--left block-columns--top" id="block-main-80b4b5b319e5060d83abeff8c062a059"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div style="animation-duration:0.5s" class="block block-column block-17 block--style-half block-column--style-half" id="block-main-4b62face21a6210a93ebc49aae835306"> <div class="block__inner block-column__inner"> <div style="animation-duration:0.5s" class="block block-image block-16" id="block-main-1f6f9f0637c974fac6944e3b1a9302f8"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator.jpg" decoding="async" width="2560" height="1920" alt="An image to show how the brand messaging and imagery could be applied to elevator doors." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Elevator.jpg 2560w" loading="lazy" /></div></div></div> </div></div> <div style="animation-duration:0.5s" class="block block-column block-19 block--style-half block-column--style-half" id="block-main-4b62face21a6210a93ebc49aae835306"> <div class="block__inner block-column__inner"> <div style="animation-duration:0.5s" class="block block-image block-18" id="block-main-ffb69b4a818ba70d87a1582eb9c2d5dc"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery.jpg" decoding="async" width="2560" height="1920" alt="" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-stationery.jpg 2560w" loading="lazy" /></div></div></div> </div></div> </div></div></div> <div style="animation-duration:0.5s" class="block block-image block-21" id="block-main-7e5d457dd1de673b20779b2b381b5854"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster.jpg" decoding="async" width="2560" height="1920" alt="An image to show how the brand messaging and tone of voice can be used in different posters." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Poster.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-22 block-columns--left block-columns--top" id="block-main-ce7450f2b1c4da7dc6871a0ee39605ea"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"></div></div></div> <div class="block block-columns block-24 block-columns--right block-columns--top" id="block-main-9004ea7cac905ed2759f5b99ce2d2535"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-23" id="block-main-0f432a1e4b2b22d969d4e810b4701cb5"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div class="block block-columns block-26 block-columns--right block-columns--top" id="block-main-9004ea7cac905ed2759f5b99ce2d2535"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-25 block--style-half block-column--style-half" id="block-main-b19809c322b46271fbc1ebb805af43cc"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div style="animation-duration:0.5s" class="block block-image block-27" id="block-main-3554b7611100a07fbf88a4785ebdd553"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web.jpg" decoding="async" width="2560" height="1920" alt="An image to show the charity's website design on a computer screen." data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/10/Hospitals-Web.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-28 block-columns--right block-columns--top" id="block-main-9004ea7cac905ed2759f5b99ce2d2535"> <div class="block__inner block-columns__inner"><div 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Includes a nurse, a young child and a message only banner" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups-2048x1536.jpg 2048w, https://www.frostcreative.co.uk/wp-content/uploads/2019/09/shc-pull-ups.jpg 2560w" loading="lazy" /></div></div></div> <div class="block block-columns block-31 block-columns--left block-columns--top" id="block-main-ce7450f2b1c4da7dc6871a0ee39605ea"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div class="block block-column block-30 block--style-half block-column--style-half" id="block-main-b19809c322b46271fbc1ebb805af43cc"> <div class="block__inner block-column__inner"></div></div> </div></div></div> <div style="height:70px" class="block block-spacer block-32 block--background block-spacer--background block--background-color block-spacer--background-color" id="block-main-ad98f00c97941e8a1d448b83ef93b3fd"> <div class="block__inner block-spacer__inner"></div></div> <div class="block block-quote block-33" id="block-main-bae5f5c528ff60dec7885b5fbcf409c0"> <div class="block__inner block-quote__inner"> <div> <div class="swiper-slide"> <blockquote>You have flipped our brand around, your work has been an absolute game changer for the charity. 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