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<!DOCTYPE html><html lang="en"><head><title>Michael Keenan</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Michael is a marketer with a background in ecommerce and community building. He's also a creator and founder of Peak Freelance. "/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Michael Keenan"/><meta property="og:description" content="Michael is a marketer with a background in ecommerce and community building. He's also a creator and founder of Peak Freelance. 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39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a 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Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 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class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="pt-36"><div class="py-10 tablet:py-13 desktop:py-16 bg-[#F6F6F1]"><div class="container flex gap-y-4 gap-x-12 flex-col desktop:flex-row"><div class="grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden w-[120px] h-[120px] flex justify-center items-center text-white text-3xl font-extrabold"><div>MK</div></div><div class="max-w-[800px] flex flex-col gap-y-2"><p class="richtext font-aktivgroteskextended text-t7 uppercase leading-none">Author</p><h1 class="richtext font-aktivgroteskextended text-t2 font-medium author-name">Michael Keenan</h1><p class="richtext text-body-sm author-description">Michael is a marketer with a background in ecommerce and community building. He's also a creator and founder of Peak Freelance. </p></div></div></div></div><div class="container py-10 desktop:py-16"><div class="grid grid-cols-1 tablet:grid-cols-3 desktop:grid-cols-4 gap-4 desktop:gap-6 gap-y-6 desktop:gap-y-9"><article class="article--index"><a href="/blog/how-to-get-verified-on-instagram" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:674 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[148px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/How_to_get_verified_on_Instagram.png?v=1729280496&width=674&originalWidth=1848&originalHeight=782" alt="Blue check verification badge shown on an Instagram profile" loading="lazy" decoding="async" width="337" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/How_to_get_verified_on_Instagram.png?v=1729280496&width=674&originalWidth=1848&originalHeight=782&width=200 200w, 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For free.","subheadHtml":"Sign up for Shopify's free trial to access all of the tools and services you need to start, run, and grow your business.","buttons":[{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"}],"disclaimerHtml":"Try Shopify for free, no credit card required."},"latestArticles":{"heading":"Latest","link":{"text":"See all"}},"carouselSeeAllLinkText":"See all","mostRead":{"heading":"Popular Articles"},"conversion":{"headingHtml":"Keep up with the latest from Shopify","subheadHtml":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimerHtml":"Unsubscribe anytime. 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Put simply, being verified on Instagram can improve \u003ca href=\"/blog/brand-reputation\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eyour brand’s reputation\u003c/a\u003e and help you meet \u003ca href=\"/blog/instagram-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eInstagram marketing\u003c/a\u003e goals.\u003c/p\u003e\n\u003cp\u003eThis guide will walk you through how to get verified on Instagram, including the latest steps for how to request Instagram verification, the Meta Verified subscription verification process, and more tips to help you get a blue check mark.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat does Instagram verification mean?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWho can get verified on Instagram?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhy get verified on Instagram?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to get verified on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e5 tips for getting verified accounts on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eWhat to do if your verification request is rejected\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eHow to get verified on Instagram FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat does Instagram verification mean?\u003c/h2\u003e\n\u003cp\u003eAn Instagram verified badge is a blue check mark next to your profile name. The blue check proves an account is owned by a real person or business. Instagram \u003ca href=\"https://help.instagram.com/733907830039577?helpref=faq_content\" target=\"_blank\"\u003edescribes verified badges\u003c/a\u003e as confirmation “that it is the authentic presence for that person or brand.”\u003c/p\u003e\n\u003cp\u003eLike other \u003ca href=\"/blog/most-popular-social-media-platforms\" target=\"_blank\"\u003esocial media platforms\u003c/a\u003e, Instagram has evolved the meaning of its verification badge. Previously, the symbol indicated that an account was owned by a well-known, highly-searched-for person or company.\u003c/p\u003e\n\u003cp\u003eWhile that meaning remains, Instagram check marks also now serve a more general purpose of confirming an account’s authenticity.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/T8P5Kl5Ee8s?si=KaZraJzEuhG46W2r\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eWho can get verified on Instagram?\u003c/h2\u003e\n\u003cp\u003eThe good news is that anyone can apply to be Instagram verified. You don’t need to be a public figure or celebrity.\u003c/p\u003e\n\u003cp\u003eIt’s no secret how Instagram verifies accounts. \u003ca href=\"https://help.instagram.com/312685272613322?helpref=faq_content\" target=\"_blank\"\u003eInstagram guidelines state\u003c/a\u003e that you must apply for verification by either subscribing to Meta Verified, which is a paid service, or applying with an account that meets certain requirements.\u003c/p\u003e\n\u003cp\u003eTo apply for verification, your Instagram account must be: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic.\u003c/strong\u003e You must be a real person, public figure, or registered business entity. You’ll need official business documents and ID to prove this criteria.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnique.\u003c/strong\u003e You can’t have multiple Instagram accounts for the same person or business (unless they are language-specific accounts). Instagram also doesn’t verify general interest accounts (like memes) or fan accounts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete.\u003c/strong\u003e At the bare minimum, your Instagram profile needs to be public, have an \u003ca href=\"/blog/instagram-bio\" target=\"_blank\"\u003eInstagram bio\u003c/a\u003e with a profile picture, and be active when you apply. “Active” isn’t defined, but you can take it to mean you post, share, or comment on content regularly.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNotable.\u003c/strong\u003e This is the tougher bit that most struggle with. Being notable means your account name represents a “well-known, highly searched for” person or \u003ca href=\"/blog/how-to-build-a-brand\" target=\"_blank\"\u003ebrand\u003c/a\u003e. Instagram reviews accounts that are featured in multiple news sources, but they don’t consider paid or promotional content as sources that fulfill this criteria. However, if you don’t meet the notability requirement, you can still get verified by paying for \u003ca href=\"https://www.facebook.com/business/tools/meta-verified-for-business\" target=\"_blank\"\u003eMeta Verified\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOn top of these requirements, you must follow the basic rules of Instagram’s community guidelines and terms of use. As long as you follow them, you’re eligible to apply for verification. \u003c/p\u003e\n\u003cp\u003eThese criteria also mean you don’t have to meet a certain follower count before you’re able to get verified. Instead, you could request verification as soon as you sign up and complete your profile, if you wanted.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWhy get verified on Instagram?\u003c/h2\u003e\n\u003cp\u003eHere are six reasons to apply for Instagram verification:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStop impersonators.\u003c/strong\u003e The main reason the verification badge exists is to make sure accounts holders are who they say they are. The blue check on your profile shows followers and visitors that you’re the real deal, not a fake account.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBecome a trusted voice that people listen to.\u003c/strong\u003e When Instagram users see that you have an officially recognized account, they’re likely to find you more credible and trustworthy.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGain clout. \u003c/strong\u003eMany see the blue check as a status symbol that shows users your verified account is worth following.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet collaboration offers. \u003c/strong\u003eInstagram may say that verified badges are no longer a sign of notability, but that doesn’t stop many potential \u003ca href=\"/blog/partner-marketing\" target=\"_blank\"\u003ebrand partners\u003c/a\u003e from seeing them that way.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoost your followers.\u003c/strong\u003e If your account is verified, when users search Instagram for content that’s within your topic category, you may appear higher in search results than similar unverified accounts. That increased visibility means verified accounts can attract new followers directly from search, which helps with an overall increase in \u003ca href=\"/blog/brand-awareness\" target=\"_blank\"\u003ebrand awareness\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoost your sales.\u003c/strong\u003e If you \u003ca href=\"/blog/how-to-sell-on-instagram\" target=\"_blank\"\u003esell products through your Instagram account\u003c/a\u003e, the increased search visibility that comes with verification may translate into increased sales.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg alt=\"Instagram app search results for beauty accounts lists verified accounts above unverified accounts.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_f960dcee-5517-490f-92d9-8ebb0cad8ce0_1848x970.png?v=1733247940\" style=\"display: block; margin-left: auto; margin-right: auto;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eGetting verified on Instagram increases your chances of showing up higher in search results within the app.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2 id=\"4\"\u003eHow to get verified on Instagram\u003c/h2\u003e\n\u003cp\u003eThere are two ways to get a verification badge on Instagram:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRequest verification via Instagram app\u003c/li\u003e\n\u003cli\u003eSubscribe to Meta Verified\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt’s up to you which route you take to get verified on Instagram. Learn the detailed steps for each method below so you can determine which way works best for you.\u003c/p\u003e\n\u003ch3\u003eRequest verification via Instagram app\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e This verification method is totally free—no fees are required to apply or maintain your account’s blue check.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e You need to provide proof of notability, which may be tricky for new brands, and the approval waiting period can be a bit long (up to 30 days).\u003c/p\u003e\n\u003cp\u003eHere’s how to get verified on Instagram via an in-app request:\u003c/p\u003e\n\u003cp\u003e1. Log into your brand’s Instagram account\u003c/p\u003e\n\u003cp\u003e2. Navigate account settings to Tools menu\u003c/p\u003e\n\u003cp\u003e3. Fill out your verification application\u003c/p\u003e\n\u003cp\u003e4. Submit your application\u003c/p\u003e\n\u003ch4\u003e1. Log into your brand’s Instagram account\u003c/h4\u003e\n\u003cp\u003eIf you run multiple accounts, make sure you’re logged into the brand account you’re requesting a verified badge for. Tap your profile picture in the bottom right corner of the app to enter your profile.\u003c/p\u003e\n\u003ch4\u003e2. Navigate account settings to Tools menu \u003c/h4\u003e\n\u003cp\u003eOnce you’re on your profile page, tap on the hamburger icon (three lines) in the top-right corner and scroll down until you see “Account type and tools” under “For professionals.” Select “Account type and tools.” Under Tools, tap “Request verification.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Closeup side angle of hands on a laptop keyboard typing, left ring finger has a silver band on it.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_3462ef89-6943-4bbe-b743-2109ff17beee_1848x970.jpg?v=1733247941\" style=\"display: block; margin-left: auto; margin-right: auto;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://unsplash.com/\" target=\"_blank\"\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e3. Fill out your verification application\u003c/h4\u003e\n\u003cp\u003eYou’ll need the following information to complete your application:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour full name (or trading name).\u003c/strong\u003e Confirm your identity with a valid government-issued photo ID, such as a driver’s license or passport.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOfficial business documents.\u003c/strong\u003e Provide any relevant business documents, such as \u003ca href=\"/blog/start-an-llc\" target=\"_blank\"\u003eLLC registration\u003c/a\u003e papers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNotability.\u003c/strong\u003e Verify your online presence by selecting your industry category and \u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003etarget audience\u003c/a\u003e. You’ll also have to list brand names you might also or otherwise be known as.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupporting links to confirm your notability.\u003c/strong\u003e Link to other verified social media accounts, if you have them, news or press releases your brand is featured in, \u003ca href=\"/blog/build-a-website\" target=\"_blank\"\u003eyour website\u003c/a\u003e, or other (non-promotional) links you feel might be relevant.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e4. Submit your application\u003c/h4\u003e\n\u003cp\u003eOnce you’ve filled in the verification application details, hit the Submit button. Congrats—you’re one step closer to getting verified on Instagram!\u003c/p\u003e\n\u003cp\u003eGenerally, within about 30 days, Instagram will notify you in your \u003ca href=\"/blog/aesthetic-instagram\" target=\"_blank\"\u003eactivity feed\u003c/a\u003e whether your application was successful or not. If approved, you’ll get your verification badge right away.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Stock photo of a person’s hands holding a smartphone while sitting cross-legged.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_8cacac70-5906-4c4c-8ff5-e820623bbe7e_1848x970.jpg?v=1733247944\" style=\"display: block; margin-left: auto; margin-right: auto;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.pexels.com/\" target=\"_blank\"\u003e\u003cem\u003ePexels\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eSubscribe to Meta Verified\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e If you qualify, you’ll get your blue check much more quickly with this verification method (within hours or days, instead of weeks).\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e Meta Verified requires you to pay a monthly subscription in order to get and maintain verified status on Instagram.\u003c/p\u003e\n\u003cp\u003eHere’s how to get verified on Instagram via a Meta Verified paid subscription:\u003c/p\u003e\n\u003cp\u003e1. Ensure you meet the eligibility requirements\u003c/p\u003e\n\u003cp\u003e2. Go to Meta Verified on your mobile app\u003c/p\u003e\n\u003cp\u003e3. Choose a profile to verify\u003c/p\u003e\n\u003cp\u003e4. Pay your first Meta Verified subscription fee\u003c/p\u003e\n\u003cp\u003e5. Confirm your profile information\u003c/p\u003e\n\u003cp\u003e6. Verify your account\u003c/p\u003e\n\u003cp\u003eHere’s how to subscribe to \u003ca href=\"https://help.instagram.com/738055111270671?helpref=faq_content\" target=\"_blank\"\u003eMeta Verified\u003c/a\u003e:\u003c/p\u003e\n\u003ch4\u003e1. Ensure you meet the eligibility requirements\u003c/h4\u003e\n\u003cp\u003eAlthough Meta Verified is a more accessible way to earn a blue check mark, your account must still \u003ca href=\"https://help.instagram.com/2419286908233223\" target=\"_blank\"\u003emeet certain eligibility requirements\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo subscribe to Meta Verified:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou must be at least 18 years old\u003c/li\u003e\n\u003cli\u003eYour profile needs to show your full name, with a profile picture that includes your face\u003c/li\u003e\n\u003cli\u003eYour account should have a prior posting history\u003c/li\u003e\n\u003cli\u003eYou need a government-issued ID that matches your profile name and picture\u003c/li\u003e\n\u003cli\u003eTwo-factor authentication must be enabled on your profile\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re a \u003ca href=\"https://www.facebook.com/business/help/1980422732333373\" target=\"_blank\"\u003ebusiness subscribing to Meta Verified\u003c/a\u003e, you must also have a:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-manager-facebook\" target=\"_blank\"\u003eMeta business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/create-facebook-business-page\" target=\"_blank\"\u003eFacebook business page\u003c/a\u003e and an \u003ca href=\"https://help.instagram.com/138925576505882/\" target=\"_blank\"\u003eInstagram professional account\u003c/a\u003e with a history of activity\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e2. Go to Meta Verified on your mobile app\u003c/h4\u003e\n\u003cp\u003eOpen the Instagram mobile app and log in. Tap your profile picture at the bottom right to go to your (or your business’s) profile. From there, tap the menu icon (three lines) in the top right, then tap Meta Verified under the heading For professionals.\u003c/p\u003e\n\u003ch4\u003e3. Choose a profile to verify\u003c/h4\u003e\n\u003cp\u003eSelect the personal account or business account you want to verify. You can verify up to two eligible profiles: one on Instagram and one on Facebook.\u003c/p\u003e\n\u003ch4\u003e4. Pay your first Meta Verified subscription fee\u003c/h4\u003e\n\u003cp\u003eYou’re required to pay a recurring subscription fee in order to get verified via Meta Verified. In exchange, you’ll receive a blue check, along with some additional features, like exclusive \u003ca href=\"/blog/instagram-stickers\" target=\"_blank\"\u003eInstagram stickers\u003c/a\u003e to use in your Instagram Stories and Reels.\u003c/p\u003e\n\u003cp\u003eFor businesses, Meta Verified offers several subscription pricing tiers, starting at $14.99/month. For individual creators, there’s only one subscription offer, priced at $14.99/month.\u003c/p\u003e\n\u003cp\u003eTo subscribe to Meta Verified, tap Pay and enter your payment details. You can pay through the Google or Apple app stores or with \u003ca href=\"https://pay.facebook.com/\" target=\"_blank\"\u003eMeta Pay\u003c/a\u003e. After entering your payment details, tap Continue, then Subscribe.\u003c/p\u003e\n\u003cp\u003eYou’ll then have three days to complete the final verification steps outlined below.\u003c/p\u003e\n\u003ch4\u003e5. Confirm your profile information\u003c/h4\u003e\n\u003cp\u003eConfirm or edit your profile name and picture.\u003c/p\u003e\n\u003cp\u003eIf you’re a business, you’ll also need to submit your business name, address, phone number, and website, along with any other requested details.\u003c/p\u003e\n\u003cp\u003eFinally, select your business from the results, choose a verification method, and tap Submit.\u003c/p\u003e\n\u003ch4\u003e6. Verify your account\u003c/h4\u003e\n\u003cp\u003eConfirm your identity by uploading photos of a valid government-issued photo ID. Make sure the information is readable, then tap Submit and Finish.\u003c/p\u003e\n\u003cp\u003eFor businesses, select whether to receive a confirmation code via your company’s SMS or email.\u003c/p\u003e\n\u003cp\u003eOnce you’ve completed these steps, your verified badge should appear on your profile, as well as in comments, direct messages, \u003ca href=\"/blog/how-to-use-instagram-reels-marketing\" target=\"_blank\"\u003eReels\u003c/a\u003e, and Stories. You’ll also get access to enhanced support and account protection features.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5 tips for getting verified accounts on Instagram\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDon’t try to buy an Instagram verification badge\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eInstead of buying clout, get help with publicity\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eGrow your following with real followers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eOptimize your profile and bio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eFollow Meta’s Community Standards\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eDon’t try to buy an Instagram verification badge\u003c/h3\u003e\n\u003cp\u003eUnder no circumstances does Instagram let users buy, sell, or otherwise transfer their verified badge. (Subscribing to Meta Verified is a different story.) Use Instagram responsibly. Don’t try shady tactics like buying verified badges, followers, likes, or comments. Otherwise, you could find your account banned.\u003c/p\u003e\n\u003cp\u003eIf you see an account that advertises the ability to get you one either for free or for a “small fee,” like the example below, don’t fall for the scam.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Scammer Instagram profile attempting to con users into purchasing a verification badge.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_1f6d7d42-ef1e-4655-9701-f1609d8ba77f_1848x970.png?v=1733247947\" style=\"display: block; margin-left: auto; margin-right: auto;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eAvoid verification badge scams like this one.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"22\"\u003eInstead of buying clout, get help with publicity\u003c/h3\u003e\n\u003cp\u003eTeam up with a PR agency or journalist who can help you get your name out there. Some agencies also have access to \u003ca href=\"https://www.facebook.com/help/644338259027291\" target=\"_blank\"\u003eFacebook’s Media Partner Support\u003c/a\u003e tools, where they can submit requests and get accounts verified through the portal.\u003c/p\u003e\n\u003cp\u003eTo \u003ca href=\"/blog/free-publicity\" target=\"_blank\"\u003eget publicity\u003c/a\u003e, you’ll need to do things considered newsworthy. What’s deemed newsworthy depends on your \u003ca href=\"/blog/niche-markets\" target=\"_blank\"\u003eniche market\u003c/a\u003e, but here are a few ideas to get you started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eParticipate in or create a local event (for charity or otherwise).\u003c/li\u003e\n\u003cli\u003eMake a guest appearance on a podcast or other media channel.\u003c/li\u003e\n\u003cli\u003ePledge to donate to a relevant cause, either a one-off or indefinitely.\u003c/li\u003e\n\u003cli\u003ePublish a \u003ca href=\"/blog/white-paper-example\" target=\"_blank\"\u003ewhite paper\u003c/a\u003e or other original data relevant to your target audience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eGetting involved in activities outside of your brand is how you build awareness and get into media outlets. That way, when the Instagram verification team checks to see if you are notable, they’ll find you in these news channels.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003eGrow your following with real followers\u003c/h3\u003e\n\u003cp\u003eNever buy Instagram followers. Always focus on the genuine, organic growth of your account.\u003c/p\u003e\n\u003cp\u003eIt’s easy to tell when someone buys followers because their account will have lots of followers but low engagement. These “followers” are often bots or inactive accounts, so they don’t interact with your brand. The lack of \u003ca href=\"/blog/social-media-engagement\" target=\"_blank\"\u003eengagement\u003c/a\u003e means your Instagram posts won’t show up on the explore pages or in your audiences’ feeds.\u003c/p\u003e\n\u003cp\u003eAlthough your follower count doesn’t matter when it comes to verified badge decisions, a highly engaged following can help.\u003c/p\u003e\n\u003cp\u003eSome ways to \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\" target=\"_blank\"\u003eget more Instagram followers\u003c/a\u003e include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsing \u003ca href=\"/blog/instagram-hashtags\" target=\"_blank\"\u003ethe right hashtags\u003c/a\u003e to get your profile in front of targeted audiences\u003c/li\u003e\n\u003cli\u003ePublishing a mix of \u003ca href=\"/blog/how-to-use-instagram-stories\" target=\"_blank\"\u003eInstagram Stories\u003c/a\u003e, Reels, and feed posts\u003c/li\u003e\n\u003cli\u003eRunning giveaways\u003c/li\u003e\n\u003cli\u003eEncouraging user-generated content\u003c/li\u003e\n\u003cli\u003eCurating your profile grid\u003c/li\u003e\n\u003cli\u003eCreating shareable content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eInstagram followers are more than just a number, they are your community. Even if you don’t get verified, real followers will help increase traffic to your site, make more sales, and build influence in your space.\u003c/p\u003e\n\u003ch3 id=\"44\"\u003eOptimize your profile and bio\u003c/h3\u003e\n\u003cp\u003eAll verified accounts have one thing in common: complete profiles. Each of them has a concise and punchy Instagram bio, a strong profile photo, an external link (to either their website or a \u003ca href=\"/blog/linktree-alternatives\" target=\"_blank\"\u003elink in bio\u003c/a\u003e that links to multiple sites), and well-designed \u003ca href=\"/blog/instagram-highlight-covers\" target=\"_blank\"\u003eStory Highlights\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSure, the Instagram profile has the same structure for every account. But each \u003ca href=\"/blog/instagram-bio\" target=\"_blank\"\u003eInstagram bio\u003c/a\u003e—the small summary underneath the username—is unique. Users look at your bio when deciding whether or not to follow you on Instagram, so you have to make it count.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_dff3c76d-f512-45a7-b62b-4663dcca4168_1848x970.png?v=1733247950\" alt=\"Three mobile phones showing three examples of verified brands’ optimized Instagram profiles.\" style=\"display: block; margin-left: auto; margin-right: auto;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eBeardbrand, Strong Roots UK, and Violife Foods are all examples of verified brands with optimized Instagram profiles.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe bios of verified Instagram accounts accomplish a number of things, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighting essential information about their business (brand name, category, company overview)\u003c/li\u003e\n\u003cli\u003eOffering a way for users to get in touch (DMs, link to shop)\u003c/li\u003e\n\u003cli\u003eShowcasing the brands’ personality (\u003ca href=\"/blog/brand-voice\" target=\"_blank\"\u003ebrand voice\u003c/a\u003e, \u003ca href=\"/blog/how-to-diy-a-visual-brand\" target=\"_blank\"\u003evisual branding\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eEstablishing a unique selling proposition\u003c/li\u003e\n\u003cli\u003eEncouraging a response with a \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\" target=\"_blank\"\u003ecall to action\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA strong profile can make a good first impression on behalf of your brand and convince people in your target audience to follow you.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003eFollow Meta’s Community Standards\u003c/h3\u003e\n\u003cp\u003eAs long as your brand is consistent and you’re only posting your own content (content that is safe and legal for public viewing), you’re most likely already following \u003ca href=\"https://transparency.meta.com/policies/community-standards/\" target=\"_blank\"\u003eMeta’s Community Standards\u003c/a\u003e. However, make sure you review those community guidelines so you can confidently tick this box in the verification process.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eWhat to do if your verification request is rejected\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eDouble-check the verified badge requirements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eWait and reapply\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eShow credibility in other ways\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEven if you follow all of the tips above, there’s still a chance Instagram won’t approve your application. So what happens then? Try a few of the following actions.\u003c/p\u003e\n\u003ch3 id=\"111\"\u003eDouble-check the verified badge requirements\u003c/h3\u003e\n\u003cp\u003eAs simple as it sounds, it’s worth double-checking the four main requirements we saw earlier: being authentic, unique, complete, and notable.\u003c/p\u003e\n\u003cp\u003eMake sure you have the most appropriate business documents to prove authenticity. Be sure to delete any old accounts you might have set up. Compare your level of profile completeness to those who are already verified.\u003c/p\u003e\n\u003cp\u003eLastly, do a Google search on your brand. If you don’t see any mentions of it outside of your own website, that could be the issue—your brand may not be considered notable enough for a verified check mark.\u003c/p\u003e\n\u003ch3 id=\"222\"\u003eWait and reapply\u003c/h3\u003e\n\u003cp\u003eIf your request for verification gets rejected by Instagram, all is not lost: You can apply again after 30 days. Be patient though—applying for a verified badge multiple times within 30 days will automatically get your application rejected.\u003c/p\u003e\n\u003cp\u003eGive yourself that month to figure out ways of improving your chances. Use the tips above to develop your brand and Instagram presence, rather than hope you’ll get approved in the following 30 days without making any changes.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003eShow credibility in other ways\u003c/h3\u003e\n\u003cp\u003eIf you’ve tried all of the above and can’t get approved for a blue check mark, you can still \u003ca href=\"/blog/how-to-use-instagram-for-business\" target=\"_blank\"\u003euse Instagram to promote your business\u003c/a\u003e—you’ll just need to demonstrate your brand’s credibility in other ways.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.instagram.com/854227311295302\" target=\"_blank\"\u003eInstagram recommends\u003c/a\u003e linking your account to your official website, Facebook page, and YouTube channel. As for posts, why not create content that shows you or your team behind the scenes? Showing how your business looks day to day is a great way to gain trust. It also follows the recommendation to post multiformat content as a tactic for growing followers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eHow to get verified on Instagram FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan an individual person get verified on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, an individual person or a \u003ca href=\"/blog/low-investment-business-ideas\" target=\"_blank\"\u003esmall business\u003c/a\u003e can get verified on Instagram. Your profile must represent a real person or business, but you don't need to be a public figure to be considered a notable account. Instagram also requires that you have only one account that represents your brand on the platform in order to qualify for verification.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many followers do I need to get verified on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram doesn’t give an official follower count needed for verification. That said, the more followers an account has, the more likely it is to be considered “notable.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you pay to get verified on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe verification application is free through the Instagram mobile app. Alternatively, you can pay to join the Meta Verified program, but you’ll still need to apply and verify your account to receive your blue check mark with that method.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I get verified on Instagram?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e1. Log in to the Instagram account you want to verify.\u003c/p\u003e\n\u003cp\u003e2. Tap the hamburger icon.\u003c/p\u003e\n\u003cp\u003e3. Scroll down to Account type and tools and select Request verification.\u003c/p\u003e\n\u003cp\u003e4. Enter your name and provide the required information.\u003c/p\u003e\n\u003cp\u003e5. After you complete the form, send it and wait 30 days for a response.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to get your Instagram account verified with that little blue check mark? Find out why and how to get verified on Instagram in 2025.","excerptHtml":"\u003cp\u003eWant to get your Instagram account verified with that little blue check mark? Find out why and how to get verified on Instagram in 2025.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How to Get Verified on Instagram (Blue Check) in 2025","description":"Want to get your Instagram account verified with that little blue check mark? Find out why and how to get verified on Instagram in 2025."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"How to Sell on Instagram with Instagram Shopping\",\"url\":\"blog/how-to-sell-on-instagram\"},{\"title\":\"Upset Customers? Here's How to Stop Customer Complaints Before They Happen\",\"url\":\"blog/customer-complaints\"},{\"title\":\"Top 10 Best Free Background Remover Tools\",\"url\":\"blog/194970057-remove-background-product-photography-image\"},{\"title\":\"When Is the Best Time to Post on Instagram? (2022 Guide)\",\"url\":\"blog/time-post-instagram\"},{\"title\":\"14 Creative and Cool Snapchat Tips That Only the Pros Know\",\"url\":\"blog/118236357-14-unique-and-creative-snapchat-tips-that-only-the-pros-know\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Revisit these motivational quotes often to \u003ca href=\"/blog/how-to-stay-motivated\"\u003estay motivated\u003c/a\u003e in any area of your life.\u003c/p\u003e\n\u003cdiv class=\"section-block truncated-text\"\u003e\n\u003ch2\u003e200+ Motivational quotes to inspire your life in 2025\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDeep motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eMotivational quotes about success\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eMotivational quotes for personal life\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eMotivational quotes for work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eMotivational quotes for women\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eMotivational quotes for men\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eMotivational quotes for students\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eSuccess quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFunny motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eTeam motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eShort motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eMotivational Monday quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eFriday motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBest motivational quotes to start your day\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003ePositive quotes for motivation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDaily motivational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eInspirational quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003ePositive quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eEncouraging quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eMotivation quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eQuotes about life\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eMore motivating quotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eInspirational new year quotes\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"truncated-text__toggle\"\u003e\u003cbutton class=\"marketing-button marketing-button--small\" type=\"button\"\u003e Expand me! \u003c/button\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"/start\" target=\"_blank\"\u003eShopify\u003c/a\u003e has everything you need to bring your business to life and start selling. Get tools and free resources to build, launch, and grow your business all in one place.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003eDeep motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/einstein.png?v=1706739683\" alt=\"Motivational quote from Albert Einstein\"\u003e\n\u003col\u003e\n\u003cli\u003e“We cannot solve problems with the kind of thinking we employed when we came up with them.” —Albert Einstein\u003c/li\u003e\n\u003cli\u003e“Learn as if you will live forever, live like you will die tomorrow.” —Mahatma Gandhi\u003c/li\u003e\n\u003cli\u003e“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” —Mark Twain\u003c/li\u003e\n\u003cli\u003e“When you give joy to other people, you get more joy in return. You should give a good thought to the happiness that you can give out.” —Eleanor Roosevelt\u003c/li\u003e\n\u003cli\u003e“When you change your thoughts, remember to also change your world.” —Norman Vincent Peale\u003c/li\u003e\n\u003cli\u003e“It is only when we take chances that our lives improve. The initial and the most difficult risk we need to take is to become honest.” —Walter Anderson\u003c/li\u003e\n\u003cli\u003e“Nature has given us all the pieces required to achieve exceptional wellness and health, but has left it to us to put these pieces together.” —Diane McLaren\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"2\"\u003eMotivational quotes about success\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/churchhill-quote.png?v=1706739710\" alt=\"Motivational quote from Winston Churchill\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Success is not final; failure is not fatal: It is the courage to continue that counts.” —Winston Churchill\u003c/li\u003e\n\u003cli\u003e“It is better to fail in originality than to succeed in imitation.” —Herman Melville\u003c/li\u003e\n\u003cli\u003e“The road to success and the road to failure are almost exactly the same.” —Colin R. Davis\u003c/li\u003e\n\u003cli\u003e“Success usually comes to those who are too busy to be looking for it.” —Henry David Thoreau\u003c/li\u003e\n\u003cli\u003e“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” —Dale Carnegie\u003c/li\u003e\n\u003cli\u003e“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” —Calvin Coolidge\u003c/li\u003e\n\u003cli\u003e“There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” —Mister Rogers\u003c/li\u003e\n\u003cli\u003e“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” —John Wooden\u003c/li\u003e\n\u003cli\u003e“I never dreamed about success. I worked for it.” —Estée Lauder\u003c/li\u003e\n\u003cli\u003e“Success is getting what you want; happiness is wanting what you get.”―W. P. Kinsella\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20an_20online_20store_240b2148-d7a8-43dc-aad2-0bd731ee7ef6.png?v=1729609989\" data-related-article-description=\"Follow this step-by-step guide to set up an ecommerce website and start selling to customers today.\" data-related-article-title=\"How To Start an Online Store in 2025 (10-Step Guide)\" data-related-article-link=\"start-online-store\" data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch3 id=\"3\"\u003eMotivational quotes for personal life\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rogers-quote.png?v=1706739736\" alt=\"Motivational quote from Will Rogers\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” —Winston Churchill\u003c/li\u003e\n\u003cli\u003e“Don’t let yesterday take up too much of today.” —Will Rogers\u003c/li\u003e\n\u003cli\u003e“You learn more from failure than from success. Don’t let it stop you. Failure builds character.” —Unknown\u003c/li\u003e\n\u003cli\u003e“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” —Steve Jobs\u003c/li\u003e\n\u003cli\u003e“Experience is a hard teacher because she gives the test first, the lesson afterward.” ―Vernon Sanders Law\u003c/li\u003e\n\u003cli\u003e“To know how much there is to know is the beginning of learning to live.” —Dorothy West\u003c/li\u003e\n\u003cli\u003e“\u003ca href=\"/blog/goal-setting\"\u003eGoal setting\u003c/a\u003e is the secret to a compelling future.” —Tony Robbins\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"4\"\u003eMotivational quotes for work\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rohn-quote.png?v=1706739779\" alt=\"Motivational quote from Jim Rohn\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Concentrate all your thoughts upon the work in hand. The sun’s rays do not burn until brought to a focus.” —Alexander Graham Bell\u003c/li\u003e\n\u003cli\u003e“Either you run the day or the day runs you.” —Jim Rohn\u003c/li\u003e\n\u003cli\u003e“I’m a great believer in luck, and I find the harder I work, the more I have of it.” —Thomas Jefferson\u003c/li\u003e\n\u003cli\u003e“When we strive to become better than we are, everything around us becomes better too.” —Paulo Coelho\u003c/li\u003e\n\u003cli\u003e“Opportunity is missed by most people because it is dressed in overalls and looks like work.” —Thomas Edison\u003c/li\u003e\n\u003cli\u003e“Setting goals is the first step in turning the invisible into the visible.” —Tony Robbins\u003c/li\u003e\n\u003cli\u003e“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” —Steve Jobs\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv data-guide=\"productivity\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ezgif-1179939329.gif\" data-component-name=\"blog-CTA-productivity\"\u003e\u003c/div\u003e\n\u003ch3 id=\"5\"\u003eMotivational quotes for women\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Arlan Hamilton motivational quote for women\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/arlan-hamilton-quote.png?v=1706739848\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Women challenge the status quo because we are never it.” —Cindy Gallop\u003c/li\u003e\n\u003cli\u003e“We don’t just sit around and wait for other people. We just make, and we do.” —Arlan Hamilton\u003c/li\u003e\n\u003cli\u003e“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” —Oprah Winfrey\u003c/li\u003e\n\u003cli\u003e“The strongest actions for a woman is to love herself, be herself and shine amongst those who never believed she could.” —Unknown\u003c/li\u003e\n\u003cli\u003e“Whenever you see a successful woman, look out for three men who are going out of their way to try to block her.” —Yulia Tymoshenko\u003c/li\u003e\n\u003cli\u003e“Some women choose to follow men, and some choose to follow their dreams. If you’re wondering which way to go, remember that your career will never wake up and tell you that it doesn’t love you anymore.” —Lady Gaga\u003c/li\u003e\n\u003cli\u003e“The thing women have yet to learn is nobody gives you power. You just take it.” ― Roseanne Barr\u003c/li\u003e\n\u003cli\u003e“\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIf they don’t give you a seat at the table, bring a folding chair.\u003c/span\u003e” ―\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eShirley Chisholm\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e“\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eI raise up my voice—not so that I can shout, but so that those without a voice can be heard. … We cannot all succeed when half of us are held back.\u003c/span\u003e” ― \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMalala Yousafzai\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e“When a woman becomes her own best friend, life is easier.” —Diane Von Furstenberg\u003c/li\u003e\n\u003cli\u003e“If you want something said, ask a man; if you want something done, ask a woman.” —Margaret Thatcher\u003c/li\u003e\n\u003cli\u003e“We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.” —Sheryl Sandberg\u003c/li\u003e\n\u003cli\u003e“It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.” —Madeleine Albright\u003c/li\u003e\n\u003cli\u003e“Women must learn to play the game as men do.” —Eleanor Roosevelt\u003c/li\u003e\n\u003cli\u003e“I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.” —Ayn Rand\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-find-a-mentor\"\u003eHow to Find The Right Mentor For Your Business\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"6\"\u003eMotivational quotes for men\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Dale Carnegie motivational quote for students\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/carnegie-quote.png?v=1706739887\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“He who conquers himself is the mightiest warrior.” —Confucius\u003c/li\u003e\n\u003cli\u003e“Try not to become a man of success, but rather become a man of value.” —Albert Einstein\u003c/li\u003e\n\u003cli\u003e“One man with courage makes a majority.” —Andrew Jackson\u003c/li\u003e\n\u003cli\u003e“One secret of success in life is for a man to be ready for his opportunity when it comes.” —Benjamin Disraeli\u003c/li\u003e\n\u003cli\u003e“A man who has committed a mistake and doesn’t correct it is committing another mistake.” —Confucius Kongzi\u003c/li\u003e\n\u003cli\u003e“The successful man will profit from his mistakes and try again in a different way.” —Dale Carnegie\u003c/li\u003e\n\u003cli\u003e“A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” —David Brinkley\u003c/li\u003e\n\u003cli\u003e“He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has.” —Epictetus\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003eMotivational quotes for students\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Nelson Mandela motivational quote for students\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/nelson-mandela-quote.png?v=1706739919\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” —George Lorimer\u003c/li\u003e\n\u003cli\u003e“Education is the most powerful weapon which you can use to change the world.” —Nelson Mandela\u003c/li\u003e\n\u003cli\u003e“The most difficult thing is the decision to act; the rest is merely tenacity.” —Amelia Earhart\u003c/li\u003e\n\u003cli\u003e“You’ll find that education is just about the only thing lying around loose in this world, and it’s about the only thing a fellow can have as much of as he’s willing to haul away.” —John Graham\u003c/li\u003e\n\u003cli\u003e“Take the attitude of a student, never be too big to ask questions, never know too much to learn something new.” —Augustine Og Mandino\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"23\"\u003eSuccess quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tina-fey-quote.png?v=1706739945\" alt=\"Inspirational quote from Tiny Fey\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.” —Charlie Munger\u003c/li\u003e\n\u003cli\u003e“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.” —Tina Fey\u003c/li\u003e\n\u003cli\u003e“When I believe in something, I’m like a dog with a bone.” —Melissa McCarthy\u003c/li\u003e\n\u003cli\u003e“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” —Anaïs Nin\u003c/li\u003e\n\u003cli\u003e“The standard you walk past is the standard you accept.” —David Hurley\u003c/li\u003e\n\u003cli\u003e“I’ve searched all the parks in all the cities and found no statues of committees.” —Gilbert K. Chesterton\u003c/li\u003e\n\u003cli\u003e“Success is stumbling from failure to failure with no loss of enthusiasm.” ―Winston Churchill\u003c/li\u003e\n\u003cli\u003e“Keep your eyes on the stars, and your feet on the ground.” ―Theodore Roosevelt\u003c/li\u003e\n\u003cli\u003e“Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively; unless you can choose a challenge instead of competence.” ―Eleanor Roosevelt\u003c/li\u003e\n\u003cli\u003e“Perfection is not attainable. But if we chase perfection we can catch excellence.” —Vince Lombardi\u003c/li\u003e\n\u003cli\u003e“Get a good idea and stay with it. Dog it, and work at it until it’s done right.” —Walt Disney\u003c/li\u003e\n\u003cli\u003e“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” —Helen Keller\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"8\"\u003eFunny motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/zig-ziglar-quote.png?v=1706739986\" alt=\"Funny motivational quote by Zig Ziglar\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“The elevator to success is out of order. You’ll have to use the stairs, one step at a time.” —Joe Girard\u003c/li\u003e\n\u003cli\u003e“Be a positive energy trampoline—absorb what you need and rebound more back.” —Dave Carolan\u003c/li\u003e\n\u003cli\u003e“People often say that motivation doesn’t last. Well, neither does bathing—that’s why we recommend it daily.” —Zig Ziglar\u003c/li\u003e\n\u003cli\u003e“Work until your bank account looks like a phone number.” —Unknown\u003c/li\u003e\n\u003cli\u003e“I am so clever that sometimes I don’t understand a single word of what I am saying.” —Oscar Wilde\u003c/li\u003e\n\u003cli\u003e“People say nothing is impossible, but I do nothing every day.” —Winnie the Pooh\u003c/li\u003e\n\u003cli\u003e“Life is like a sewer … what you get out of it depends on what you put into it.” —Tom Lehrer\u003c/li\u003e\n\u003cli\u003e“I always wanted to be somebody, but now I realize I should have been more specific.” —Lily Tomlin\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"9\"\u003eTeam motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/michael-jordan-quote.png?v=1706740012\" alt=\"Michael Jordan inspirational quote about teamwork\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Talent wins games, but teamwork and intelligence win championships.” —Michael Jordan\u003c/li\u003e\n\u003cli\u003e“Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work.” —Vince Lombardi\u003c/li\u003e\n\u003cli\u003e“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” —Andrew Carnegie\u003c/li\u003e\n\u003cli\u003e“Coming together is a beginning. Keeping together is progress. Working together is success.” —Henry Ford\u003c/li\u003e\n\u003cli\u003e“Alone we can do so little, together we can do so much.” —Helen Keller\u003c/li\u003e\n\u003cli\u003e“Remember, teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” —Patrick Lencioni\u003c/li\u003e\n\u003cli\u003e“I invite everyone to choose forgiveness rather than division, teamwork over personal ambition.” —Jean-Francois Cope\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"10\"\u003eShort motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dalai-lama-quote.png?v=1706740038\" alt=\"Short motivational quote by the Dalai Lama\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Just one small positive thought in the morning can change your whole day.” —Dalai Lama\u003c/li\u003e\n\u003cli\u003e“Opportunities don’t happen, you create them.” —Chris Grosser\u003c/li\u003e\n\u003cli\u003e“Love your family, work super hard, live your passion.” —Gary Vaynerchuk\u003c/li\u003e\n\u003cli\u003e“It is never too late to be what you might have been.” —George Eliot\u003c/li\u003e\n\u003cli\u003e“Don’t let someone else’s opinion of you become your reality.” —Les Brown\u003c/li\u003e\n\u003cli\u003e“If you’re not positive energy, you’re negative energy.” —Mark Cuban\u003c/li\u003e\n\u003cli\u003e“I am not a product of my circumstances. I am a product of my decisions.” —Stephen R. Covey\u003c/li\u003e\n\u003cli\u003e“Do the best you can. No one can do more than that.” ―John Wooden\u003c/li\u003e\n\u003cli\u003e“If you can dream it, you can do it.” ―Walt Disney\u003c/li\u003e\n\u003cli\u003e“Do what you can, with what you have, where you are.” ―Theodore Roosevelt\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003eMotivational Monday quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kent-quotes.png?v=1706740061\" alt=\"Germany Kent Monday motivational quote\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.” —William James\u003c/li\u003e\n\u003cli\u003e“One of the differences between some successful and unsuccessful people is that one group is full of doers, while the other is full of wishers.” —Edmond Mbiaka\u003c/li\u003e\n\u003cli\u003e“I’d rather regret the things I’ve done than regret the things I haven’t done.” —Lucille Ball\u003c/li\u003e\n\u003cli\u003e“You cannot plow a field by turning it over in your mind. To begin, begin.” ―Gordon B. Hinckley.\u003c/li\u003e\n\u003cli\u003e“When you arise in the morning, think of what a privilege it is to be alive, to think, to enjoy, to love.” —Marcus Aurelius\u003c/li\u003e\n\u003cli\u003e“Mondays offer new beginnings 52 times a year!” —David Dweck\u003c/li\u003e\n\u003cli\u003e“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.” —Wayne Dyer\u003c/li\u003e\n\u003cli\u003e“Your Monday morning thoughts set the tone for your whole week. See yourself getting stronger, and living a fulfilling, happier, and healthier life.” —Germany Kent\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"12\"\u003eFriday motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kate-summers-quote.png?v=1706740086\" alt=\"Short motivational quote by Kate Summers\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Friday sees more smiles than any other day of the workweek!” —Kate Summers\u003c/li\u003e\n\u003cli\u003e“Oh! It’s Friday again. Share the love that was missing during the week. In a worthy moment of peace and bliss.” —S. O’ Sade\u003c/li\u003e\n\u003cli\u003e“Every Friday, I like to high-five myself for getting through another week on little more than caffeine, willpower, and inappropriate humor.” —Nanea Hoffman\u003c/li\u003e\n\u003cli\u003e“Make a Friday a day to celebrate work well done that you can be proud of, knowing that you just didn’t put in time to the next paycheck.” —Byron Pulsifer\u003c/li\u003e\n\u003cli\u003e“When you leave work on Friday, leave work. Don’t let technology follow you throughout your weekend (answering text messages and emails). Take a break. You will be more refreshed to begin the workweek if you have had a break.” —Catherine Pulsifer\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"13\"\u003eBest motivational quotes to start your day\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tobi-lutke-quote.png?v=1706740118\" alt=\"Short motivational quote by Tobias Lütke\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“You can get everything in life you want if you will just help enough other people get what they want.” —Zig Ziglar\u003c/li\u003e\n\u003cli\u003e“Inspiration does exist, but it must find you working.” —Pablo Picasso\u003c/li\u003e\n\u003cli\u003e“Don’t settle for average. Bring your best to the moment. Then, whether it fails or succeeds, at least you know you gave all you had.” —Angela Bassett\u003c/li\u003e\n\u003cli\u003e“Show up, show up, show up, and after a while the muse shows up, too.” —Isabel Allende\u003c/li\u003e\n\u003cli\u003e“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” ―David Ogilvy\u003c/li\u003e\n\u003cli\u003e“I have stood on a mountain of no’s for one yes.” —Barbara Elaine Smith\u003c/li\u003e\n\u003cli\u003e“If you believe something needs to exist, if it’s something you want to use yourself, don’t let anyone ever stop you from doing it.” —\u003ca href=\"/blog/best-startup-books\"\u003eTobias Lütke\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"14\"\u003ePositive quotes for motivation\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/lamott-quote.png?v=1706740140\" alt=\"Short motivational quote by Anne Lamott\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Don’t look at your feet to see if you are doing it right. Just dance.” ―Anne Lamott\u003c/li\u003e\n\u003cli\u003e“Someone’s sitting in the shade today because someone planted a tree a long time ago.” —Warren Buffet\u003c/li\u003e\n\u003cli\u003e“True freedom is impossible without a mind made free by discipline.” ―Mortimer J. Adler\u003c/li\u003e\n\u003cli\u003e“Rivers know this: there is no hurry. We shall get there someday.” ―A. A. Milne\u003c/li\u003e\n\u003cli\u003e“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and will be lost.” ―Martha Graham\u003c/li\u003e\n\u003cli\u003e“Small is not just a stepping stone. Small is a great destination itself.” ―Jason Fried\u003c/li\u003e\n\u003cli\u003e“He that can have patience can have what he will.” ―Benjamin Franklin\u003c/li\u003e\n\u003cli\u003e“The only one who can tell you ‘you can’t win’ is you, and you don’t have to listen.” —Jessica Ennis\u003c/li\u003e\n\u003cli\u003e“Set your goals high, and don’t stop till you get there.” —Bo Jackson\u003c/li\u003e\n\u003cli\u003e“Take your victories, whatever they may be, cherish them, use them, but don’t settle for them.” —Mia Hamm\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/business-owner\"\u003eHere’s What You Need to Become a Business Owner\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eDaily motivational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/steve-jobs-quote.png?v=1706740164\" alt=\"Motivational quote by Steve Jobs\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it. … Once you learn that, you’ll never be the same again.” —Steve Jobs\u003c/li\u003e\n\u003cli\u003e“Life is like riding a bicycle. To keep your balance, you must keep moving.” —Albert Einstein\u003c/li\u003e\n\u003cli\u003e“What you do speaks so loudly that I cannot hear what you say.” —Ralph Waldo Emerson\u003c/li\u003e\n\u003cli\u003e“I have never let my schooling interfere with my education.” —Mark Twain\u003c/li\u003e\n\u003cli\u003e“If you can’t yet do great things, do small things in a great way.” ―Napoleon Hill\u003c/li\u003e\n\u003cli\u003e“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” ―Jim Rohn\u003c/li\u003e\n\u003cli\u003e“Be sure you put your feet in the right place, then stand firm.” ―Abraham Lincoln\u003c/li\u003e\n\u003cli\u003e“Live out of your imagination, not your history.” —Stephen Covey\u003c/li\u003e\n\u003cli\u003e“Do not wait for the perfect time and place to enter, for you are already onstage.” —Unknown\u003c/li\u003e\n\u003cli\u003e“The greater the difficulty, the more the glory in surmounting it.” ―Epicurus \u003c/li\u003e\n\u003cli\u003e“Courage doesn’t always roar. Sometimes courage is a quiet voice at the end of the day saying, ‘I will try again tomorrow.’” —Mary Anne Radmacher\u003c/li\u003e\n\u003cli\u003e“If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.” ―Clayton M. Christensen\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"16\"\u003eInspirational quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jay-z-quote.png?v=1706740188\" alt=\"Motivational quote about life from Jay-Z\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Fear of what other people will think is the single most paralyzing dynamic in business and in life. The best moment of my life was the day I realized that I no longer give a damn what anybody thinks. That’s enormously liberating and freeing, and it’s the only way to live your life and do your business” —Cindy Gallop\u003c/li\u003e\n\u003cli\u003e“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.” ―Arthur C. Clarke\u003c/li\u003e\n\u003cli\u003e“Worry is a misuse of imagination.” —Unknown\u003c/li\u003e\n\u003cli\u003e“Courage is the most important of all the virtues because, without courage, you can’t practice any other virtue consistently.” ―Maya Angelou\u003c/li\u003e\n\u003cli\u003e“I never look back, darling. It distracts from the now.” —Edna Mode\u003c/li\u003e\n\u003cli\u003e“A year from now you will wish you had started today.” —Unknown\u003c/li\u003e\n\u003cli\u003e“The reason we struggle with insecurity is because we compare our behind the scenes with everyone else’s highlight reel.” —Steve Furtick\u003c/li\u003e\n\u003cli\u003e“Somewhere, something incredible is waiting to be known.” —Carl Sagan\u003c/li\u003e\n\u003cli\u003e“I will not lose, for even in defeat, there’s a valuable lesson learned, so it evens up for me.” —Jay-Z\u003c/li\u003e\n\u003cli\u003e“I do not try to dance better than anyone else. I only try to dance better than myself.” —Arianna Huffington\u003c/li\u003e\n\u003cli\u003e“If you don’t risk anything, you risk even more.” —Erica Jong\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv data-guide=\"case_studies\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_1817059EVTExmDY.gif\" data-component-name=\"blog-CTA-case-studies\"\u003e\u003c/div\u003e\n\u003ch3 id=\"17\"\u003ePositive quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Motivational quote about positivity from Henry Ford\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ford-quote.png?v=1706740232\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Failure is simply the opportunity to begin again, this time more intelligently.” —Henry Ford\u003c/li\u003e\n\u003cli\u003e“Our greatest glory is not in never falling, but in rising every time we fall.” —Confucius\u003c/li\u003e\n\u003cli\u003e“If you change the way you look at things, the things you look at change.” —Wayne Dyer\u003c/li\u003e\n\u003cli\u003e“We must reach out our hand in friendship and dignity, both to those who would befriend us and those who would be our enemy.” —Arthur Ashe\u003c/li\u003e\n\u003cli\u003e“It’s fine to celebrate success, but it is more important to heed the lessons of failure.” —Bill Gates\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"18\"\u003eEncouraging quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Motivational quote from Wayne Dyer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dyer-quote.png?v=1706740255\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“I can’t tell you how many times I’ve been given a no, only to find that a better, brighter, bigger yes was right around the corner.” —Arlan Hamilton\u003c/li\u003e\n\u003cli\u003e“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes—understanding that failure is not the opposite of success, it’s part of success.” —Ariana Huffington\u003c/li\u003e\n\u003cli\u003e“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” —Henry Ford\u003c/li\u003e\n\u003cli\u003e“You cannot always control what goes on outside. But you can always control what goes on inside.” —Wayne Dyer\u003c/li\u003e\n\u003cli\u003e“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” —Aristotle\u003c/li\u003e\n\u003cli\u003e“Start where you are. Use what you have. Do what you can.” —Arthur Ashe\u003c/li\u003e\n\u003cli\u003e“Hustle beats talent when talent doesn’t hustle.” —Ross Simmonds\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"19\"\u003eMotivation quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Motivational quote from George Addair\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/addair-quote.png?v=1706740282\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Everything you’ve ever wanted is sitting on the other side of fear.” —George Addair\u003c/li\u003e\n\u003cli\u003e“The question isn’t who is going to let me; it’s who is going to stop me.” —Ayn Rand\u003c/li\u003e\n\u003cli\u003e“Every strike brings me closer to the next home run.” —Babe Ruth\u003c/li\u003e\n\u003cli\u003e“I have not failed. I’ve just found 10,000 ways that won’t work.” —Thomas Edison\u003c/li\u003e\n\u003cli\u003e“Don’t worry about failure; you only have to be right once.” —Drew Houston\u003c/li\u003e\n\u003cli\u003e“You carry the passport to your own happiness.” —Diane Von Furstenberg\u003c/li\u003e\n\u003cli\u003e“Never let success get to your head, and never let failure get to your heart.” —Drake\u003c/li\u003e\n\u003cli\u003e“Ideation without execution is delusion.” —Robin Sharma\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"20\"\u003eQuotes about life\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Quote about life from Earl Nightingale\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/nightingale-quote.png?v=1706740309\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“Make sure your worst enemy doesn’t live between your own two ears.” —Laird Hamilton\u003c/li\u003e\n\u003cli\u003e“It is a rough road that leads to the heights of greatness.” —Lucius Annaeus Seneca\u003c/li\u003e\n\u003cli\u003e“For the great doesn’t happen through impulse alone, and is a succession of little things that are brought together.” —Vincent Van Gogh\u003c/li\u003e\n\u003cli\u003e“If we take care of the moments, the years will take care of themselves.” —Maria Edgeworth\u003c/li\u003e\n\u003cli\u003e“Resilience is when you address uncertainty with flexibility.” —Unknown\u003c/li\u003e\n\u003cli\u003e“Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.” —Raymond Joseph Teller\u003c/li\u003e\n\u003cli\u003e“It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.” —Paul Bryant\u003c/li\u003e\n\u003cli\u003e“As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.” —Henry David Thoreau\u003c/li\u003e\n\u003cli\u003e“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” —Earl Nightingale\u003c/li\u003e\n\u003cli\u003e“True humility is not thinking less of yourself; it is thinking of yourself less.” —Unknown\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"21\"\u003eMore motivating quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Best motivational quote from Mark Twain\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mark-twain-quote.png?v=1706740337\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“The two most important days in your life are the day you’re born and the day you find out why.” —Mark Twain.\u003c/li\u003e\n\u003cli\u003e“Nothing ever goes away until it teaches us what we need to know.” —Pema Chodron\u003c/li\u003e\n\u003cli\u003e“We can see through others only when we can see through ourselves.” —Bruce Lee\u003c/li\u003e\n\u003cli\u003e“First, forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not. Habit will help you finish and polish your stories. Inspiration won’t. Habit is persistence in practice.” ―Octavia Butler\u003c/li\u003e\n\u003cli\u003e“The best way out is always through.” ―Robert Frost\u003c/li\u003e\n\u003cli\u003e“The battles that count aren’t the ones for gold medals. The struggles within yourself—the invisible, inevitable battles inside all of us—that’s where it’s at.” —Jesse Owens\u003c/li\u003e\n\u003cli\u003e“If there is no struggle, there is no progress.” —Frederick Douglass\u003c/li\u003e\n\u003cli\u003e“Someone will declare, ‘I am the leader!’ and expect everyone to get in line and follow him or her to the gates of heaven or hell. My experience is that it doesn’t happen that way. Others follow you based on the quality of your actions rather than the magnitude of your declarations.” ―Bill Walsh\u003c/li\u003e\n\u003cli\u003e“Courage is like a muscle. We strengthen it by use.” —Ruth Gordo\u003c/li\u003e\n\u003cli\u003e“Relentlessly prune bullshit, don’t wait to do things that matter, and savor the time you have. That’s what you do when life is short.” —Paul Graham\u003c/li\u003e\n\u003cli\u003e“More is lost by indecision than wrong decision.” —Marcus Tullius Cicero\u003c/li\u003e\n\u003cli\u003e“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” —Thomas Aquinas\u003c/li\u003e\n\u003cli\u003e“You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.” —Dita Von Teese\u003c/li\u003e\n\u003cli\u003e“Keep a little fire burning; however small, however hidden.” ―Cormac McCarthy\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"22\"\u003eInspirational new year quotes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Best motivational quote from Kurt Vonnegut\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/vonnegut-quote.png?v=1706740366\" loading=\"lazy\"\u003e\n\u003col\u003e\n\u003cli\u003e“You’ll never get bored when you try something new. There’s really no limit to what you can do.” —Dr. Seuss\u003c/li\u003e\n\u003cli\u003e“I think it’s intoxicating when somebody is so unapologetically who they are.” —Don Cheadle\u003c/li\u003e\n\u003cli\u003e“You can never leave footprints that last if you are always walking on tiptoe.” —Leymah Gbowee\u003c/li\u003e\n\u003cli\u003e“If you don’t like the road you’re walking, start paving another one.” —Dolly Parton\u003c/li\u003e\n\u003cli\u003e“If it makes you nervous, you’re doing it right.” —Childish Gambino\u003c/li\u003e\n\u003cli\u003e“What you do makes a difference, and you have to decide what kind of difference you want to make.” —Jane Goodall\u003c/li\u003e\n\u003cli\u003e“I choose to make the rest of my life the best of my life.” —Louise Hay\u003c/li\u003e\n\u003cli\u003e“In order to be irreplaceable one must always be different.” —Coco Chanel\u003c/li\u003e\n\u003cli\u003e“Anything can make me stop and look and wonder, and sometimes learn.” —Kurt Vonnegut\u003c/li\u003e\n\u003cli\u003e“People’s passion and desire for authenticity is strong.” —Constance Wu\u003c/li\u003e\n\u003cli\u003e“A surplus of effort could overcome a deficit of confidence.” —Sonia Sotomayor\u003c/li\u003e\n\u003cli\u003e“Doubt is a killer. You just have to know who you are and what you stand for.” —Jennifer Lopez\u003c/li\u003e\n\u003cli\u003e“No one changes the world who isn’t obsessed.” —Billie Jean King\u003c/li\u003e\n\u003cli\u003e“I learned a long time ago that there is something worse than missing the goal, and that’s not pulling the trigger.” —Mia Hamm\u003c/li\u003e\n\u003cli\u003e“Some people want it to happen, some wish it would happen, others make it happen.” —Michael Jordan\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2\u003eWhat is motivation?\u003c/h2\u003e\n\u003cimg alt=\"A desk with a laptop and a lightbox. The words You Got This are displayed on the lightbox.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/motivational-quote.png?v=1706740393\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cul\u003e\n\u003cli\u003eMotivation can refer to a state of mind that compels you to pursue a goal.\u003c/li\u003e\n\u003cli\u003eMotivation also takes the form of external factors that inspire actions, such as the encouragement of a friend or an opportunity to increase your salary.\u003c/li\u003e\n\u003cli\u003eMotivation is vital for setting and achieving objectives, pushing through challenges, and realizing your potential.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLike an invisible force, motivation affects the things we do, say, and think. It wakes us up in the morning, fuels our dreams, and pushes us to cross the finish line. Motivation is also an essential bridge between our idea of \u003ca href=\"/blog/how-to-be-successful\"\u003esuccess\u003c/a\u003e and the actions we take to pursue it.\u003c/p\u003e\n\u003cp\u003eThere are two main types of motivation:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntrinsic motivation\u003c/strong\u003e comes from within ourselves. It’s driven by curiosity, ambition, or the satisfaction of winning. Intrinsic motivation inspires the artist who paints for the sheer love of painting, or the amateur athlete who wakes up early every morning to train.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtrinsic motivation\u003c/strong\u003e is driven by environmental factors, such as rewards or social status. Extrinsic motivation inspires the salesperson striving to win an “employee of the month” award, or the student studying hard to graduate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhether you’re an entrepreneur looking for the intrinsic motivation to start your \u003ca href=\"/blog/earliest-businesses\"\u003efirst business\u003c/a\u003e, or an established-brand leader seeking the extrinsic motivation needed to withstand a market downturn, understanding what drives you (and \u003ca href=\"/blog/customer-satisfaction\"\u003eyour customers\u003c/a\u003e) can be a powerful tool for success.\u003c/p\u003e\n\u003cp\u003eMotivation is also a key factor in \u003ca href=\"/blog/authentic-leadership\"\u003eleadership\u003c/a\u003e. A motivated team is a productive team, and understanding what motivates your employees can help you create a positive and inspiring work environment.\u003c/p\u003e\n\u003cp\u003eRemember, motivation isn’t static—it ebbs and flows. Different things will motivate you at different times. The key is to stay present and continually search for new sources of inspiration.\u003c/p\u003e\n\u003ch2\u003eHow to motivate yourself: 6 strategies\u003c/h2\u003e\n\u003cimg class=\"block block--bordered\" alt=\"A poster with the slogan self care isn’t selfish\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/self-care-picture.png?v=1706740417\" loading=\"lazy\"\u003e\n\u003cp\u003eMotivating yourself is a skill. And like any skill, it can be developed and improved.\u003c/p\u003e\n\u003cp\u003eHere are six strategies for inspiring yourself to take on new challenges, or \u003ca href=\"/blog/how-to-focus-better\"\u003efocus your efforts\u003c/a\u003e on what really matters to you.\u003c/p\u003e\n\u003ch3\u003e1. Set clear (SMART) goals\u003c/h3\u003e\n\u003cp\u003eHaving clear, meaningful goals transforms a vague dream into a plan you can start today. For a motivation boost, try splitting big goals into smaller, more achievable steps.\u003c/p\u003e\n\u003cp\u003eOne way to break down large ambitions is to create \u003ca href=\"/blog/business-goals\"\u003eSMART goals\u003c/a\u003e: specific, measurable, achievable, relevant, and time-bound tasks. SMART tasks give you a clear path forward and keep things moving.\u003c/p\u003e\n\u003ch3\u003e2. Leverage visualization\u003c/h3\u003e\n\u003cp\u003eMany successful entrepreneurs say that visualization was a helpful tool during the early days of their business. Likewise, athletes and sports psychologists \u003ca href=\"https://www.forbes.com/sites/pavelkrapivin/2023/07/12/can-we-imagine-our-way-to-better-performance\" rel=\"nofollow\" target=\"_blank\"\u003eoften cite visualization\u003c/a\u003e as a key component of their training routines.\u003c/p\u003e\n\u003cp\u003eBy picturing yourself achieving your goals, you can stimulate the motivation needed to make that vision a reality. In a business context, you might visualize yourself delivering a successful pitch, launching a new product, or acing a job interview.\u003c/p\u003e\n\u003cp\u003eMake your visualizations as specific and detailed as possible. By mentally rehearsing these scenarios, you’re training your brain to focus on the skills you want to develop.\u003c/p\u003e\n\u003ch3\u003e3. Cultivate a positive mindset\u003c/h3\u003e\n\u003cp\u003ePositivity boosts motivation. Techniques like \u003ca href=\"https://www.apa.org/topics/mindfulness\" rel=\"nofollow\" target=\"_blank\"\u003emindfulness\u003c/a\u003e and meditation can help you pay more attention to the joyful and exciting elements of the challenges you encounter, rather than the difficult parts.\u003c/p\u003e\n\u003cp\u003eResearch suggests that having a \u003ca href=\"https://online.hbs.edu/blog/post/growth-mindset-vs-fixed-mindset\" rel=\"nofollow\" target=\"_blank\"\u003egrowth mindset\u003c/a\u003e, where you view challenges as opportunities for learning rather than obstacles, fosters resilience and a drive to succeed.\u003c/p\u003e\n\u003ch3\u003e4. Surround yourself with inspiration\u003c/h3\u003e\n\u003cp\u003eBe it inspiring quotes, books, or people, surrounding yourself with inspiration can help you maintain momentum. If you’re an entrepreneur, try listening to these \u003ca href=\"/blog/best-motivational-podcasts\"\u003einspiring podcasts\u003c/a\u003e for a free dose of motivation from successful business owners.\u003c/p\u003e\n\u003ch3\u003e5. Prioritize wellbeing\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/how-to-avoid-burnout\"\u003eBurnout\u003c/a\u003e is one of the biggest threats to motivation. When you become exhausted, you’re more likely to experience feelings of tiredness, cynicism, and detachment. Burnout can lead to a cycle of decreasing productivity.\u003c/p\u003e\n\u003cp\u003eTherefore, constructing a routine that prioritizes your \u003ca href=\"/blog/33618244-10-secrets-to-achieving-the-elusive-work-life-balance\"\u003ework-life balance\u003c/a\u003e is necessary for keeping yourself energized and engaged.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/define-boundaries-prevent-burnout\" target=\"_blank\"\u003eDefine boundaries\u003c/a\u003e that clearly limit your role and responsibilities at work. Also try to get regular exercise, enjoy a balanced diet, and have adequate sleep. All of these will improve your physical and mental energy levels.\u003c/p\u003e\n\u003ch3\u003e6. Celebrate achievements regularly\u003c/h3\u003e\n\u003cp\u003eRecognizing and celebrating the things you do, no matter how small, is an important part of respecting yourself and your impact upon the world.\u003c/p\u003e\n\u003cp\u003eTake time to honor your achievements, and you may feel inspired to keep striving toward your biggest goals.\u003c/p\u003e\n\u003ch2\u003eUse motivational quotes to inspire your daily life\u003c/h2\u003e\n\u003cp\u003eWhether you’re a budding \u003ca href=\"/blog/become-an-entrepreneur\"\u003eentrepreneur\u003c/a\u003e (check out these \u003ca href=\"/blog/entrepreneur-quotes\"\u003eentrepreneur quotes\u003c/a\u003e) or an experienced business owner, learning \u003ca href=\"/blog/how-to-deal-with-stress\"\u003ehow to deal with stress\u003c/a\u003e will always be important.\u003c/p\u003e\n\u003cp\u003eInspiring quotes are one way to help you stay positive and productive as you move through your journey. Find a quote that connects with you and your goals. Then, move forward with confidence and appreciation for the world around you.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eMotivational quotes FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are motivational quotes important?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMotivational quotes can be useful sources of inspiration when you're lacking drive. They can help motivate you in a specific area or more broadly, depending on the motivational quote theme.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is intrinsic motivation?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIntrinsic motivation is a drive that comes from within oneself. For example, your love of running could be the intrinsic motivation that gets you out of bed in the morning. You might enjoy the way running feels in your body and the health benefits you get from it, and those reasons are sufficient enough intrinsic motivation for you to take action.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is extrinsic motivation?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eExtrinsic motivation is a drive that comes from external sources, not naturally from within yourself. For example, maybe you don't love your day job, but you do love your side hustle. You might need extrinsic motivation to make an effort with your day job—external incentives like the prospect of getting a raise or a bonus. Contrast that with your side hustle, which you may not need extrinsic motivation to work on because of an intrinsic passion you have for it.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"The right motivational quote can change things—helping you ditch the excuses, escape your comfort zone, and take action. Here are more than 200 motivational quotes from successful business people and public figures, past and present.","excerptHtml":"\u003cimg alt=\"A golden trophy, representing the power of motivational quotes to help inspire you and reach your goals.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/motivational_20quotes.png?v=1706738971\"\u003e\n\u003cp\u003eThe right motivational quote can change things—helping you ditch the excuses, escape your comfort zone, and take action. Here are more than 200 motivational quotes from successful business people and public figures, past and present.\u003c/p\u003e","seo":{"__typename":"SEO","title":"200+ Motivational Quotes To Inspire You in 2025","description":"We've compiled more than 200 motivating quotes and inspiring statements to ignite your passion and drive for success. Find the motivation you need here."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/motivational-quotes\",\"en-GB\":\"https://www.shopify.com/uk/blog/motivational-quotes\",\"en-AU\":\"https://www.shopify.com/au/blog/motivational-quotes\",\"en-ID\":\"https://www.shopify.com/id/blog/motivational-quotes\",\"en-NZ\":\"https://www.shopify.com/nz/blog/motivational-quotes\",\"en-ZA\":\"https://www.shopify.com/za/blog/motivational-quotes\",\"en-NG\":\"https://www.shopify.com/ng/blog/motivational-quotes\",\"en-PH\":\"https://www.shopify.com/ph/blog/motivational-quotes\",\"en-SG\":\"https://www.shopify.com/sg/blog/motivational-quotes\",\"en-HK\":\"https://www.shopify.com/hk/blog/motivational-quotes\",\"en-IE\":\"https://www.shopify.com/ie/blog/motivational-quotes\",\"en-MY\":\"https://www.shopify.com/my/blog/motivational-quotes\",\"pt\":\"https://www.shopify.com/br/blog/frases-motivacionais\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/motivational-quotes\",\"ja-JP\":\"https://www.shopify.com/jp/blog/english-motivational-quotes\",\"de\":\"https://www.shopify.com/de/blog/100-motivationssprueche\",\"es\":\"https://www.shopify.com/es/blog/frases-de-motivacion\",\"fr\":\"https://www.shopify.com/fr/blog/citations-motivantes-positives-reussir-travail-vie\",\"it\":\"https://www.shopify.com/it/blog/frasi-motivazionali\",\"nl\":\"https://www.shopify.com/nl/blog/motivatie-quotes\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"The 21 Best Business Podcasts to Listen to in 2021\",\"url\":\"blog/business-podcasts\"},{\"title\":\"Keeping Morale High Through Business Lows- 4 Stories of Perseverance\",\"url\":\"blog/team-motivation\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/motivational_20quotes_f4cac94c-ef5d-4d1d-9edf-12b40975ddd4.png?v=1729278525","imageAltText":"A golden trophy, representing the power of motivational quotes to help inspire you and reach your goals.","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T22:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/383683362850","handle":"image-sizes","title":"Website Image Size Guidelines for 2025","publishedAt":"2024-11-30T21:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20image_20size_20for_20website.png?v=1727452389","altText":"An iMac computer screen on a background of image boxes of various dimensions.","width":1848,"height":782},"tags":["Brand"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eToday, more people browse the internet on \u003ca href=\"https://gs.statcounter.com/platform-market-share\"\u003emobile devices\u003c/a\u003e than on desktop computers. With a variety of screen sizes in use, you need to choose the best image sizes when you \u003ca href=\"/blog/build-a-website\" title=\"build a website\"\u003ebuild your website\u003c/a\u003e, so that all your visitors have a good user experience—no matter their device.\u003c/p\u003e\n\u003cp\u003eIf you don’t optimize your images, your website visitors might see images that are too small and blurry, or too big, increasing load times and forcing unnecessary scrolling and zooming.\u003c/p\u003e\n\u003cp\u003eThe good news is it’s easy to make your images compatible with multiple devices. By choosing the right image dimensions, keeping file sizes minimal, and using a \u003ca href=\"https://themes.shopify.com/templates/responsive\"\u003eresponsive website design\u003c/a\u003e, you can provide a top-notch browsing experience.\u003c/p\u003e\n\u003cp\u003eFollow the tutorial below to \u003ca href=\"/blog/7412852-10-must-know-image-optimization-tips\"\u003eoptimize your images\u003c/a\u003e for mobile and desktop devices.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eBest image sizes for websites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is image size important for websites?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWebsite image size guidelines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eMobile image size recommendations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWhat is the best image file type to use?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to find out image sizes on a website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eImage optimization tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eTroubleshooting: image formatting issues\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eBest image size for website FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eBest image sizes for websites\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePixel width: \u003c/strong\u003e2500 pixels is perfect for stretching full-screen across a browser in most cases. Any image smaller than that might get cut off or appear blurry if it needs to fill the browser width. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage size: \u003c/strong\u003eThe best overall (pixel) size of your images depends on your use case, e.g., background images need to be bigger than a blog post image.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFile size: \u003c/strong\u003eAnything bigger than 20 megabytes in size can dramatically impact your website speed. Smaller images (up to two megabytes in size, but around 500 kilobytes) are better in most cases.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage attribute: \u003c/strong\u003eImage attributes (alt text or alt tag) are text-based and don’t impact your website’s performance. However, they are used to interpret images via screen-reader software and are a key element of \u003ca href=\"/blog/web-accessibility\"\u003eweb accessibility\u003c/a\u003e. Be concise with attribute text—it's best practice to keep alt text under 100 characters.\u003c/p\u003e\n\u003ch3\u003eBest image dimensions for desktop and mobile devices\u003c/h3\u003e\n\u003cp\u003eThe table below provides the recommended dimensions for images on both desktop and mobile websites:\u003c/p\u003e\n\u003cdiv class=\"centered-content\"\u003e\n\u003c!-- Image Size Recommendations Table --\u003e\n\u003cdiv class=\"image-table-container\"\u003e\n\u003ctable class=\"image-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eWebsite Image Type\u003c/th\u003e\n\u003cth\u003eDesktop Image Dimensions (W x H)\u003c/th\u003e\n\u003cth\u003eMobile Image Dimensions (W x H)\u003c/th\u003e\n\u003cth\u003eRecommended Aspect Ratio\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBackground image\u003c/td\u003e\n\u003ctd\u003e2560 x 1400 pixels\u003c/td\u003e\n\u003ctd\u003e360 x 640 pixels\u003c/td\u003e\n\u003ctd\u003e16:9\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHero image\u003c/td\u003e\n\u003ctd\u003e1280 x 720 pixels\u003c/td\u003e\n\u003ctd\u003e360 x 200 pixels\u003c/td\u003e\n\u003ctd\u003e16:9\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebsite banner\u003c/td\u003e\n\u003ctd\u003e1200 x 400 pixels\u003c/td\u003e\n\u003ctd\u003e360 x 120 pixels\u003c/td\u003e\n\u003ctd\u003e3:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlog image\u003c/td\u003e\n\u003ctd\u003e1200 x 800 pixels\u003c/td\u003e\n\u003ctd\u003e360 x 240 pixels\u003c/td\u003e\n\u003ctd\u003e3:2\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogo (rectangle)\u003c/td\u003e\n\u003ctd\u003e400 x 100 pixels\u003c/td\u003e\n\u003ctd\u003e160 x 40 pixels\u003c/td\u003e\n\u003ctd\u003e4:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogo (square)\u003c/td\u003e\n\u003ctd\u003e100 x 100 pixels\u003c/td\u003e\n\u003ctd\u003e60 x 60 pixels\u003c/td\u003e\n\u003ctd\u003e1:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFavicon\u003c/td\u003e\n\u003ctd\u003e16 x 16 pixels\u003c/td\u003e\n\u003ctd\u003e16 x 16 pixels\u003c/td\u003e\n\u003ctd\u003e1:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial media icons\u003c/td\u003e\n\u003ctd\u003e32 x 32 pixels\u003c/td\u003e\n\u003ctd\u003e48 x 48 pixels\u003c/td\u003e\n\u003ctd\u003e1:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLightbox images (full screen)\u003c/td\u003e\n\u003ctd\u003e1920 x 1080 pixels\u003c/td\u003e\n\u003ctd\u003e360 x 640 pixels\u003c/td\u003e\n\u003ctd\u003e16:9\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThumbnail image\u003c/td\u003e\n\u003ctd\u003e300 x 300 pixels\u003c/td\u003e\n\u003ctd\u003e90 x 90 pixels\u003c/td\u003e\n\u003ctd\u003e1:1\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!-- End of Table --\u003e\n\u003c/div\u003e\n\u003cp\u003eThese are suggested sizes, which may need to be adjusted based on whether you use a \u003ca href=\"/blog/responsive-web-design\"\u003eresponsive website design\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIt’s almost always a good idea for the render size of your images to be smaller than their upload size.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy is image size important for websites?\u003c/h2\u003e\n\u003cp\u003eFor websites, image size is important for three main reasons:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt creates a better user experience.\u003c/li\u003e\n\u003cli\u003eIt improves website page speed.\u003c/li\u003e\n\u003cli\u003eIt helps with website ranking.\u003c/li\u003e\n\u003c/ul\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003ch3\u003eCreates a better user experience \u003c/h3\u003e\n\u003cp\u003eHaving correctly sized images for every use case on your website helps improve the \u003ca href=\"/blog/user-experience-design\"\u003euser experience\u003c/a\u003e. Visitors can access an appropriate level of detail, and won’t need to scroll to see the entire image.\u003c/p\u003e\n\u003cp\u003eWhen images are low-quality, pixelated, or too small, they can impact the perceived quality of your content. For an ecommerce website, this could lead to customers questioning the quality of your business or products.\u003c/p\u003e\n\u003cp\u003eConversely, high-quality, correctly sized images enhance the perceived value of your products and deliver more visual information to potential customers.\u003c/p\u003e\n\u003cp\u003eFor example, see how the images below from sustainable shoe brand \u003ca href=\"https://www.allbirds.com/\"\u003eAllbirds\u003c/a\u003e enhance the user experience by clearly pointing out the various features of their product.\u003c/p\u003e\n\u003cimg alt=\"Allbirds footwear product page with four photos modeling white sneakers from the ankle down.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds_7f114a69-a97f-4a84-b8c2-0cb2c9426920.png?v=1706796432\" class=\"block block--bordered\"\u003e\n\u003ch3\u003eImproves website page speed\u003c/h3\u003e\n\u003cp\u003eWhen you upload large images to your website, it takes longer for the server to load the page. Smaller images (both in dimensions and file size) tend to load more quickly across devices.\u003c/p\u003e\n\u003cp\u003eImage loading speed is often referred to as “contentful paint.” You can check your web page’s contentful paint and other page-speed metrics using Google’s \u003ca href=\"https://pagespeed.web.dev/\"\u003ePageSpeed Insights\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"PageSpeed dashboard tracking page-loading speed metrics like First Input Delay.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/web-vitals.png?v=1706796453\"\u003e\n\u003cfigcaption\u003eIn this example of slow page-loading speeds caused by large images, the server took 2.1 seconds to load the first image and 4.1 seconds to load the largest image.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.business.com/articles/7-website-design-mistakes-that-can-hurt-conversion/\"\u003eHalf of customers\u003c/a\u003e say they'd \u003ca href=\"/blog/shopping-cart-abandonment\"\u003eabandon their shopping cart\u003c/a\u003e if a store's web page take more than three seconds to load. Insights like that show how important it is to \u003ca href=\"/blog/site-speed-importance\"\u003eoptimize your page speeds\u003c/a\u003e in order to avoid a high \u003ca href=\"/blog/how-to-improve-bounce-rate\"\u003ebounce rate\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eHelps website ranking\u003c/h3\u003e\n\u003cp\u003eWebsite ranking refers to the position of your website in \u003ca href=\"/blog/serp\"\u003esearch engine result pages (SERPs)\u003c/a\u003e. Websites optimized for search will rank highly on SERPs for relevant user search queries (known as \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeywords\u003c/a\u003e).\u003c/p\u003e\n\u003cp\u003eGoogle uses a host of metrics to determine which web pages rank at the top of their search results. The quality of images (or, more accurately, the improved user experience they generate) is a likely factor in \u003ca href=\"https://developers.google.com/search/docs/appearance/google-images\"\u003eGoogle’s algorithm\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWebsite image size guidelines\u003c/h2\u003e\n\u003cp\u003eThere are five main types of images you’ll see on a website:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBackground image sizes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eHero image sizes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eBanner image sizes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eBlog image sizes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eLogo sizes\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003eDifferent size requirements apply to each type of web image. Let’s take a look at the best image sizes for common types of website images.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eBackground image sizes\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cowboy-bikes-web-banner.png?v=1706796506\" alt=\"Cowboy ecommerce website with full-screen high-quality image of electric bike.\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eBackground images are generally the largest images on a website. The image serves as a backdrop to a homepage or other \u003ca href=\"/blog/landing-page\"\u003elanding page\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor example, bicycle retailer \u003ca href=\"https://cowboy.com/\"\u003eCowboy\u003c/a\u003e lets its product take center stage by using it as a homepage background. It fills the screen, no matter what device it’s viewed on.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image width: \u003c/strong\u003e2560 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image height: \u003c/strong\u003e1400 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspect ratio: \u003c/strong\u003e16:9\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended file size: \u003c/strong\u003e20 MB\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eHero image sizes\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/black-n-bold-hero.png?v=1706796532\" alt=\"BLK and Bold coffee ecommerce website features a hero image of their Marvel Studios coffee beans.\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eHero images are similar to background images but tend to be smaller in height—about half the size. A \u003ca href=\"/blog/16480796-how-to-create-beautiful-and-persuasive-hero-images-for-your-online-store\"\u003ehero image\u003c/a\u003e is a great option if you need to feature more text on the screen without making users scroll to see it.\u003c/p\u003e\n\u003cp\u003eIn the example above, \u003ca href=\"https://blkandbold.com/\"\u003eBLK \u0026amp; Bold\u003c/a\u003e uses a hero image with a narrow aspect ratio to fill the screen yet leave room for content beneath.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image width: \u003c/strong\u003eBetween 1280 pixels and 2500 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image height: \u003c/strong\u003eBetween 720 pixels and 900 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspect ratio: \u003c/strong\u003e16:9\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended file size: \u003c/strong\u003e10 MB\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eBanner image sizes\u003c/h3\u003e\n\u003cp\u003eBanner images can be different sizes and shapes, depending on where they live and what you want to show your visitors. The most typical type of website banner is a \u003ca href=\"/blog/banner-ads\"\u003ebanner ad\u003c/a\u003e. One of the most popular services for promoting banner ads is \u003ca href=\"/blog/how-can-google-ads-help-you-advance-your-business-goals\"\u003eGoogle Ads\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Sizing guidelines for mobile banner ads.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mobile-banner-dimensions.png?v=1706796624\"\u003e\n\u003cfigcaption\u003eGoogle Ads provides \u003ca href=\"https://support.google.com/google-ads/editor/answer/57755\"\u003eoptimal sizing guidelines\u003c/a\u003e for banner ads displayed on mobile devices.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/computer-ad-dimensions.png?v=1706796673\" alt=\"Sizing guidelines for desktop banner ads.\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://support.google.com/google-ads/answer/7031480?hl=en\"\u003eGoogle's image sizing guidelines\u003c/a\u003e for display ads on desktop browsers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eIf you’re thinking about a banner image that’s not an ad, the rectangular options (e.g., 300 x 200 pixels or 970 x 90 pixels) are generally better.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image width: \u003c/strong\u003eCheck with the ad platform\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image height: \u003c/strong\u003eCheck with the ad platform\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspect ratio: \u003c/strong\u003eVarious\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended file size: \u003c/strong\u003e150 KB (Check with ad platform)\u003c/p\u003e\n\u003ch3 id=\"16\"\u003eBlog image sizes\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Blog page with a header image of a family where the render size is smaller than the upload size.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blog-image.png?v=1706796759\"\u003e\n\u003cp\u003eBlog images can vary in type and size. The post above comes from sleep experts \u003ca href=\"https://kulalaland.com/\"\u003eKulala\u003c/a\u003e, and while the upload size of the featured image is 1200 x 620 pixels, the rendered size is smaller, at 894 x 462 pixels.\u003c/p\u003e\n\u003cp\u003eSetting a render size for your web pages helps refine your design and keeps files small (the image in the Kulala post is just 95.1 KB).\u003c/p\u003e\n\u003cp\u003eWhen it comes to the main header images of your blog posts (those at the top of the page), they should be uniformly sized across your blog.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image width: \u003c/strong\u003e1200 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image height: \u003c/strong\u003e800 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspect ratio: \u003c/strong\u003e3:2\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended file size:\u003c/strong\u003e 3 MB\u003c/p\u003e\n\u003ch3 id=\"17\"\u003eLogo sizes\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shop-homepage.png?v=1706796803\" alt=\"Shopify’s homepage with CEO Tobi Lutke on couch and green Shopify shopping bag logo in nav bar.\" class=\"block block--bordered\"\u003e\n\u003cp\u003eYour logo will likely be one of the smallest images on your website (unless you count the \u003ca href=\"/blog/what-is-a-favicon\"\u003efavicon\u003c/a\u003e in the tab bar). Depending on your \u003ca href=\"/blog/how-to-design-logo\"\u003elogo design\u003c/a\u003e, you should opt for either a rectangular or square aspect ratio.\u003c/p\u003e\n\u003cp\u003eMost logos lend themselves to a square 1:1 ratio, which you can see in the bottom-left of the Kulala example above.\u003c/p\u003e\n\u003cp\u003eRectangular ratios work well for longer brand names or where the logo consists of words rather than a graphic. Shopify’s own website logo uses a longer 4:1 ratio.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image width: \u003c/strong\u003e100 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended image height: \u003c/strong\u003e100 pixels\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspect ratio: \u003c/strong\u003e1:1, 2:3, 4:1\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended file size: \u003c/strong\u003e1 MB\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eMobile image size recommendations \u003c/h2\u003e\n\u003ch3\u003eChoose the right image dimensions\u003c/h3\u003e\n\u003cp\u003eOn smaller mobile screens, many users appreciate being able to zoom in on an image. So, try to strike a balance between image size and file size.\u003c/p\u003e\n\u003cp\u003eHigh-resolution images give your website a professional and well-rounded look, with great zoom capabilities. Keep the aspect ratio of similar images the same to maintain a uniform design across page types.\u003c/p\u003e\n\u003cp\u003eFor example, you might make all product images in an ecommerce store square. Square images are easier to reposition on smaller screens. Additionally, square and vertical images fit well on mobile screens, allowing visitors to see more of your images without needing to scroll.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e💡 On Shopify, you can \u003ca href=\"https://help.shopify.com/en/manual/products/product-media/product-media-types#images\"\u003eupload images\u003c/a\u003e of up to 5000 x 5000 pixels with a file size of up to 20 MB.\u003c/p\u003e\n\u003cp\u003eFor square product images, a size of 2048 x 2048 pixels is recommended.\u003c/p\u003e\n\u003cp\u003eRemember that for zoom functionality to work, your images must be more than 800 x 800 pixels.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eKeep file size in mind\u003c/h3\u003e\n\u003cp\u003eImages with larger file sizes can impact your site’s speed, especially when visitors are using a smartphone. Many \u003ca href=\"/website/builder\"\u003ewebsite-building platforms\u003c/a\u003e also have maximum file size constraints on uploads. For example, Shopify uses a maximum file size of 20 MB.\u003c/p\u003e\n\u003cp\u003eIf you need to compress your images to reduce their size, there are \u003ca href=\"/tools/image-resizer\"\u003eonline image resizing tools\u003c/a\u003e that can help. With these tools, you can reformat large image files into new dimensions or file types.\u003c/p\u003e\n\u003cp\u003eFor the most part, you’ll want header background images below 10 MB, while \u003ca href=\"/blog/194970057-remove-background-product-photography-image\"\u003eproduct photos\u003c/a\u003e should be much smaller—around 300 KB.\u003c/p\u003e\n\u003ch3\u003eResize photos for mobile screen dimensions\u003c/h3\u003e\n\u003cp\u003eShopify automatically resizes your images to fit smaller screens. But on other platforms, images may require manual editing to make them mobile-ready. Keep in mind desktop and mobile screens have opposite orientations.\u003c/p\u003e\n\u003cp\u003eAgain, remember large files slow down your site’s loading time. While lossless compression can give you the highest quality image, it often creates large files that may take forever for your website to load. Consider using the smallest image files with the best resolution.\u003c/p\u003e\n\u003cp\u003eWhile Shopify’s responsive designs and algorithms are good at resizing and displaying your images across devices, giving them a hand with thoughtful file sizing can make for a smoother shopping experience.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eWhat is the best image file type to use?\u003c/h2\u003e\n\u003cp\u003eThe right image file type ensures high-quality images, while keeping the file size manageable for better website performance. Here are the most common image file formats and their best use cases:\u003c/p\u003e\n\u003ch4\u003eJPEG\u003c/h4\u003e\n\u003cp\u003eJPEG (or JPG) is one of the most widely used digital image file formats because it offers a balance between file size and image quality. It’s a popular choice for displaying photographs and complex images with many colors.\u003c/p\u003e\n\u003cp\u003eHowever, JPEG uses lossy compression, which means some image quality is lost when the image is compressed.\u003c/p\u003e\n\u003ch4\u003ePNG\u003c/h4\u003e\n\u003cp\u003ePNG is a lossless compression format, meaning it reduces file size without sacrificing image quality. It supports transparency, making it a good choice for images that require a transparent background.\u003c/p\u003e\n\u003cp\u003eWhile PNGs often have larger file sizes than JPEGs, their ability to retain their clarity makes them suitable for detailed graphics and logos.\u003c/p\u003e\n\u003ch4\u003eSVG\u003c/h4\u003e\n\u003cp\u003eSVG (scalable vector graphic) is a vector image format, meaning it uses mathematical equations to render an image. This allows SVG images to be scaled to any size without quality loss.\u003c/p\u003e\n\u003cp\u003eSVG is an ideal format for logos, icons, and other graphics that need to be used in multiple locations. SVGs are also typically smaller in file size than other formats, helping to improve load times.\u003c/p\u003e\n\u003ch4\u003eHEIC\u003c/h4\u003e\n\u003cp\u003eHEIC, or high efficiency image format, is a file format used by Apple devices. It uses advanced compression technology to create high-quality images with smaller file sizes than equivalent JPEGs.\u003c/p\u003e\n\u003cp\u003eHowever, HEIC is not universally supported on non-Apple devices.\u003c/p\u003e\n\u003ch4\u003eWebP\u003c/h4\u003e\n\u003cp\u003eWebP is an image format \u003ca href=\"https://developers.google.com/speed/webp\"\u003edeveloped by Google\u003c/a\u003e. It provides lossless compression for images on the web, often reducing file size by more than 30% compared to JPEG or PNG.\u003c/p\u003e\n\u003cp\u003eThis can significantly improve website load times, but it's worth noting that WebP is not yet universally supported by all browsers.\u003c/p\u003e\n\u003ch4\u003eGIF\u003c/h4\u003e\n\u003cp\u003eGIF is a bitmap image format known for its ability to support simple animations. It uses lossless compression and reduces images to a maximum of 256 colors, resulting in smaller file sizes.\u003c/p\u003e\n\u003cp\u003eWhile GIF has largely been replaced by PNG for static images, it remains a popular choice for short, looping animations and is universally recognized by browsers.\u003c/p\u003e\n\u003ch4\u003eTIFF\u003c/h4\u003e\n\u003cp\u003eTIFF, or tagged image file format, is a high-quality, lossless format widely supported by image-editing applications. It's ideal for storing images for professional printing due to its high resolution and color depth.\u003c/p\u003e\n\u003cp\u003eWith TIFF, multiple images and pages can be conveniently saved in a single file. However, file sizes tend to be large.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow to find out image sizes on a website\u003c/h2\u003e\n\u003cp\u003eThe fastest way to look up the size of an image on any web page (without downloading the image) is to use your browser’s Inspect tool.\u003c/p\u003e\n\u003cp\u003eThis method works on Mac and Windows, with Safari, Chrome, or Firefox browsers.\u003c/p\u003e\n\u003cp\u003eGo to the web page and hover over the image you want information about. Right-click with your mouse to bring up the option menu and look for Inspect:\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/menu-on-screen.png?v=1706796876\" alt=\"An example of a browser’s right-click menu, featuring an option to Inspect a webpage.\" class=\"block block--bordered\"\u003e\n\u003cp\u003eClicking on Inspect will bring up the page’s HTML code (it can look intimidating, but don’t worry).\u003c/p\u003e\n\u003cp\u003eIn the inspection panel, information about the image you clicked on should be highlighted. When hovering over the relevant code, the image will also become highlighted:\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"The Inspect tab of a browser, showing a webpage’s HTML code and information about images.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/inspection-code.png?v=1706796915\"\u003e\n\u003cp\u003eIn this case, the browser tells you how many pixels the image is using. If you resize the webpage, that figure will change accordingly.\u003c/p\u003e\n\u003cp\u003eIf you’re looking for the original upload properties of the image, hover over the image storage link:\u003c/p\u003e\n\u003cimg alt=\"A browser’s Inspect tab shows image information, such as aspect ratio and file size.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/storage-link.png?v=1706796960\" class=\"block block--bordered\"\u003e\n\u003cp\u003eTo exit the inspector panel, just click the X in the top-right corner.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eImage optimization tools\u003c/h2\u003e\n\u003cp\u003eOnline image optimizer tools are a simple, fast (and usually free) way to resize your website’s images. Here are three popular image optimization tools:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eImage Resizer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eImage Optimizer by Squirai\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLoyaltyHarbour Image Optimizer\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003eImage Resizer\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image-reizer.png?v=1706797108\" alt=\"Image upload screen for Shopify’s free image resizing tool.\"\u003e\n\u003cp\u003eShopify’s \u003ca href=\"/tools/image-resizer\"\u003efree online image resizing tool\u003c/a\u003e is a convenient way to adjust your images for use across \u003ca href=\"/blog/marketing-channels\"\u003emarketing channels\u003c/a\u003e and social media.\u003c/p\u003e\n\u003cp\u003eYou can choose from a variety of official dimensions for Instagram posts and stories, YouTube thumbnails, and other types of social content.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eImage Optimizer by Squirai\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Promotional screenshot of an image optimizer tool by Squirai.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/squirai_83cd5350-1c04-4df1-844d-1a97432d12f7.png?v=1706797255\"\u003e\n\u003cp\u003eSquirai’s \u003ca href=\"https://apps.shopify.com/image-optimizer-by-squirai\"\u003eimage optimizer tool\u003c/a\u003e is speed-tested to ensure your images are SEO-ready. It automatically optimizes all the images on your website—including new ones you add later on.\u003c/p\u003e\n\u003cp\u003ePlus, you can customize and apply a watermark to protect your \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e without needing to know any code. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003eLoyaltyHarbour Image Optimizer\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/loyaltyharbour.png?v=1706797293\" alt=\"Promotional screenshot of an image optimizer tool by LoyaltyHarbour.\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/imageoptimizer\"\u003eLoyaltyHarbour Image Optimizer\u003c/a\u003e works similarly to the tool by Squirai, automatically compressing images across your website.\u003c/p\u003e\n\u003cp\u003eIn addition, the dashboard allows you to automatically set image alt text and convert to the best image file type for better page speed.\u003c/p\u003e\n\u003cp\u003eAlternatively, if you have the ability, you can also use Photoshop to help reduce the file size. But this can be a more complicated process than the above tools.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eTroubleshooting: image formatting issues\u003c/h2\u003e\n\u003cp\u003eAs you manage your website, you’ll probably encounter image formatting issues at some point. Issues with images can range from incorrect sizing to broken links.\u003c/p\u003e\n\u003cp\u003eLet's look at solutions to some common problems with website images.\u003c/p\u003e\n\u003ch3\u003eIncorrect image size\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIssue: \u003c/strong\u003eImages appear too large or small, and may break the layout of a webpage, resulting in a compromised user experience.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFix\u003c/strong\u003e: If you are using a \u003ca href=\"/blog/shopify-themes\"\u003ewebsite theme or template\u003c/a\u003e, look for resources on the correct image dimensions for your design. In your \u003ca href=\"/blog/best-ecommerce-website-builder\"\u003ewebsite builder\u003c/a\u003e, be sure to select render sizes for each image so that images don’t display in their full, original size.\u003c/p\u003e\n\u003ch3\u003eSlow loading times\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIssue:\u003c/strong\u003e Images load more slowly than the rest of a webpage—or not at all.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFix: \u003c/strong\u003eThe wrong file format can lead to unnecessarily large file sizes that affect loading times. Use an image editing or conversion tool to change the file format of your images. For graphics or logos, consider using SVG for scalability without loss of quality. For other images, consider converting to WebP to compress large files.\u003c/p\u003e\n\u003ch3\u003ePoor image quality\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIssue:\u003c/strong\u003e Images appear pixelated or blurry.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFix:\u003c/strong\u003e If your images appear pixelated or blurry, try sourcing a higher-resolution version. Remember, image resolution differs from image size. Resolution refers to the amount of detail an image holds, often measured in pixels per inch (PPI). A higher resolution means a sharper image, regardless of size.\u003c/p\u003e\n\u003cp\u003eIf image quality is being reduced by compression, adjust its compression settings or switch to a lossless compression format like PNG.\u003c/p\u003e\n\u003ch3\u003eImages are not displaying at all\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIssue:\u003c/strong\u003e Broken image links resulting in no image appearing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFix: \u003c/strong\u003eVerify the source URL of your images. This URL should lead directly to the location of your image file. Compare the image file name in the URL with the actual name of your image file. They should match exactly, including the file extension (.jpg, .png, .svg).\u003c/p\u003e\n\u003ch2\u003eOptimize website images for success\u003c/h2\u003e\n\u003cp\u003eAdding images to your website isn’t just about making things look good—it's a key factor for enhancing user experience and boosting search engine rankings.\u003c/p\u003e\n\u003cp\u003eThe size of your images affects both of these elements. Too large, and your web pages may load slowly. Too small, and your images can appear pixelated or blurry.\u003c/p\u003e\n\u003cp\u003eBe sure to understand the image dimension requirements of your website design, and pick the right file format to balance image resolution and file size.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"“9”\"\u003eBest image size for website FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best image size for a website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eFull-screen images should have a minimum width of 2500 pixels. The best image size for a website depends on the image’s use and render size, as well as the effect of image file size on page loading time.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best image format for a website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWebP is a popular image format for websites to ensure fast performance. Developed by Google, WebP offers lossless compression for images on the web, reducing file size by as much as 30% compared to JPEG and PNG. However, it's worth noting that WebP is not universally supported by all browsers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between image size and resolution?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eImage size refers to the dimensions of an image, usually measured by its width and height in pixels. Image resolution refers to the amount of detail an image holds, often measured in pixels per inch (PPI). A higher resolution means more detail and a sharper image, no matter its size.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow does image size affect website load time?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe larger the file size of an image, the longer it takes for the image to download and display on a user's screen. This can slow down the loading time of web pages, which can negatively impact user experience and search engine performance. Therefore, it's important to optimize images by balancing quality and file size.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I reduce the file size of images without losing quality?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can reduce the file size of images without losing quality by using lossless compression, which removes unnecessary data from the image file without affecting the image's appearance. Tools like Adobe Photoshop or online image optimizers offer options for lossless compression.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Use this cheat sheet to find the best image sizes for your website on mobile and desktop.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best_20image_20size_20for_20website.png?v=1706796103\" alt=\"An iMac computer screen on a background of image boxes of various dimensions.\"\u003e\n\u003cp\u003eUse this cheat sheet to find the best image sizes for your website on mobile and desktop.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Website Image Size Guidelines for 2025","description":"Use this cheat sheet to find the best image sizes for your website. Plus, get tips on how to optimize images for mobile and desktop devices."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Sell Pre-Orders on Shopify\",\"url\":\"blog/pre-orders\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"10 Ways How to Optimize Images for the Web for SEO\",\"url\":\"blog/7412852-10-must-know-image-optimization-tips\"},{\"title\":\"How to Create Your Shipping Policy (With a Template and Examples)\",\"url\":\"blog/shipping-policy\"},{\"title\":\"How to Take Pictures of Shoes- Step Up Your Footwear Photography Game\",\"url\":\"blog/shoe-photography\"},{\"title\":\"Clothing Photography- How to Take Beautiful Apparel Photos\",\"url\":\"blog/clothing-photography\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20image_20size_20for_20website.png?v=1727452389","imageAltText":"An iMac computer screen on a background of image boxes of various dimensions.","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T21:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/11863377","handle":"best-ecommerce-sites","title":"Ecommerce Website Design: Examples and Tips (2025)","publishedAt":"2024-11-30T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895","altText":"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website","width":1848,"height":970},"tags":["Brand","Resource","Sell Online"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eAttractive and unique ecommerce website design has always played a key role in a successful online sales and \u003ca title=\"marketing strategy\" href=\"/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIn fact, studies have shown that it takes \u003ca rel=\"nofollow\" href=\"https://researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126\" data-sanitized-target=\"_blank\"\u003e50 milliseconds\u003c/a\u003e for visitors to decide if they’ll stay on an ecommerce site or not. You get only an instant to impress users, which is why website design is so important for your ecommerce business.\u003c/p\u003e\n\u003cp\u003eWhether you’re about to create your first online store or you’re thinking about redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e4 elements of great ecommerce website design\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e25 ecommerce website design examples (and why they work)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e8 best ecommerce website design tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eDesign a website for your ecommerce business today\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEcommerce website design FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/6PP0xY_m_s0?autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" data-sanitized-allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e4 elements of great ecommerce website design\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuilding trust with customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCreating a visually compelling experience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFocusing on responsive design across devices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eDesigning clear site navigation\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best ecommerce websites all have one thing in common: they center the user experience from first visit to post-checkout. There are four main components every ecommerce business should consider when designing a website.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e1. Building trust with customers\u003c/h3\u003e\n\u003cp\u003eWhen someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. Deals might earn their consideration, but they’ll need to trust you before they actually go through with a purchase.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/customer-trust-checklist\"\u003eCustomer trust\u003c/a\u003e is hardest to earn when you don’t have any customers, so you’ll want to incorporate the following trust indicators as you \u003ca href=\"/blog/build-a-website\"\u003ebuild your website\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eContact information\u003c/h4\u003e\n\u003cp\u003eInclude an email and, if possible, a phone number and a mailing address on a contact page and in the footer of your site. This type of information, along with an \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eabout page\u003c/a\u003e, helps potential customers feel they’re buying from a real person.\u003c/p\u003e\n\u003ch4\u003eA return policy\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and trust that they can send back an item if they need to, without any transaction fees.\u003c/p\u003e\n\u003cp\u003eNot only does \u003ca rel=\"nofollow\" href=\"https://supergoop.com/\" data-sanitized-target=\"_blank\"\u003eSupergoop\u003c/a\u003e have a comprehensive returns page and self-directed returns portal, it also boasts its free returns policy on every product page. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Product page on the Supergoop ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-4.png?v=1691010085\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003ch4\u003eTechnical certifications\u003c/h4\u003e\n\u003cp\u003eBy adding \u003ca href=\"/payments?itcat=blog\u0026amp;itterm=11863377\"\u003eShopify Payments\u003c/a\u003e to your ecommerce website, you’ll have access to advanced features and payment services featuring the latest security technology for protecting your customers’ information. Add graphics or badges to show your security compliance and all the payment methods you accept.\u003c/p\u003e\n\u003ch4\u003eCustomer reviews and testimonials\u003c/h4\u003e\n\u003cp\u003eMany ecommerce solutions have app integrations that let you import content into your site. This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-CTA-design\" data-sanitized-data-component-name=\"blog-CTA-design\" data-guide=\"design\" data-sanitized-data-guide=\"design\"\u003e\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e2. Creating a visually compelling experience\u003c/h3\u003e\n\u003cp\u003ePerception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. Making that impression count rests largely on high-quality images, consistent \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e, smart use of \u003ca href=\"/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\"\u003epsychological design\u003c/a\u003e, and a clear visual hierarchy.\u003c/p\u003e\n\u003cp\u003eHere are some best practices for each of these elements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003e\n\u003cstrong\u003ePhotography: \u003c/strong\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment. They also reinforce a brand aesthetic.\u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003e\n\u003cstrong\u003eColor:\u003c/strong\u003e Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.\u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003e\n\u003cstrong\u003eFonts:\u003c/strong\u003e While the words you write on your ecommerce site share information, it’s the typography that communicates the emotion behind that information. It’s a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font. \u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003e\n\u003cstrong\u003ePsychological design and visual hierarchy:\u003c/strong\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" data-sanitized-data-mce-style=\"font-weight: 400;\"\u003eUsing psychological design principles allows you to influence customers’ decisions and guide their eyes with strategically placed elements, colors, and text.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.outdoorvoices.com/\" data-sanitized-target=\"_blank\"\u003eOutdoor Voices\u003c/a\u003e’ homepage features lifestyle images to communicate its brand aesthetic and an aspirational lifestyle. It focuses on limited fonts for a clean look and a clear visual hierarchy. \u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Screen grab of homepage on the Outdoor Voices ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Outdoor_voices_784a04ba-08e8-48f1-9e76-07ed423091dd.webp?v=1691010135\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Focusing on responsive design across devices\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" data-sanitized-data-mce-style=\"font-weight: 400;\"\u003eThe average American spends \u003ca rel=\"nofollow\" href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-sanitized-target=\"_blank\" data-mce-href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" data-sanitized-data-mce-href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" data-sanitized-data-mce-style=\"font-weight: 400;\"\u003e4 hours and 37 minutes on a mobile phone\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" data-sanitized-data-mce-style=\"font-weight: 400;\"\u003e each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This means the site is user friendly on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eWhen choosing an ecommerce website design based on mobile optimization, it’s best to personally test it to see if you’re happy with the transactional flow. If you’re not, there’s a good chance your customers won’t be either.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. Designing clear site navigation\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/website-navigation\"\u003ewebsite navigation\u003c/a\u003e should help customers find your products quickly and easily. Good navigation also helps improve SEO on your site so you get found in search results. \u003c/p\u003e\n\u003cp\u003eStick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003eShop\u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003eAbout Us\u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003eBestsellers\u003c/li\u003e\n\u003cli aria-level=\"1\" data-sanitized-aria-level=\"1\"\u003eContact Us\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAdditional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\" data-sanitized-data-guide=\"seo\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" data-sanitized-data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" class=\"flex flex-col md:flex-row bg-[#F4F4EE] p-8\"\u003e\n \u003c!-- Image Section --\u003e\n \u003cdiv class=\"flex self-center md:w-32 shrink-0\"\u003e\n \u003cimg loading=\"lazy\" alt=\"SEO Checklist Preview\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" class=\"w-32 h-32\"\u003e\n \u003c/div\u003e\n \u003c!-- Text and Button Section --\u003e\n \u003cdiv class=\"w-full md:pl-8\"\u003e\n \u003cp class=\"mb-2 mt-0 text-base md:text-lg text-black font-medium\"\u003eFree Download: SEO Checklist\u003c/p\u003e\n \u003cp class=\"mb-0 text-sm\"\u003eWant to rank higher in search results? Get access to our free checklist on search engine optimization.\u003c/p\u003e\n \u003cbutton type=\"button\" class=\"mt-6 px-4 py-2 bg-blue-500 text-white rounded hover:bg-blue-600 focus:outline-none focus:ring focus:ring-blue-300\"\u003e\n Get the free checklist\n \u003c/button\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e25 ecommerce website design examples (and why they work)\u003c/h2\u003e\n\u003cp\u003eThe best ecommerce website design examples are those that consider all the elements above for a clean, appealing, user friendly design that communicates the brand and products clearly. Here are a few ecommerce website examples to inspire your own ecommerce design.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eThesus\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eWelly\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eFred Jourdain\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eMVMT\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePure Cycles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eVerve Coffee Roasters\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eFinn\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eHardgraft\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eTopo Designs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eKETNIPZ\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eChubbies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eKITH\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003ePersonal Fav\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eSatya Organic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eBeardbrand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eKylie Cosmetics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eAllbirds\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eTiny Organics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eTessemae’s\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eDeath Wish Coffee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eAlmond Surfboards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eLeather Head\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003ePura Vida Bracelets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eBoba Love\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003ePartake Foods\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Thesus\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\" alt=\"Screen grab of homepage on the Thesus ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\"\u003eSustainable shoe store \u003ca rel=\"nofollow\" href=\"https://thesusoutdoors.com/\" data-sanitized-target=\"_blank\"\u003eThesus\u003c/a\u003e (formerly Alice + Whittles) masters trust-building by promising customers a super-easy online shopping experience. It highlights its shipping and returns policy, plus an option to pay in installments if shoppers don’t have the cash upfront. Stellar customer support is highlighted right on the homepage with a handy size chart and returns links.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Screen grab of customer service links on the Thesus ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-4.png?v=1691010197\"\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Welly\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\" alt=\"Screen grab of homepage on the Welly ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.getwelly.com/\" data-sanitized-target=\"_blank\"\u003eWelly\u003c/a\u003e positioned itself as the fun first-aid brand with cute convenient packaging and kid-friendly bandage designs. That brand aesthetic is woven through its colorful website, complete with catchy copy and a clear CTA to Shop Now. The homepage is bold and dynamic without being cluttered.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Fred Jourdain\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\" alt=\"Screen grab of homepage on the Fred Jourdain ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\"\u003eArtists wanting to \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell their art online\u003c/a\u003e, should follow \u003ca rel=\"nofollow\" href=\"https://fredjourdain.com/\" data-sanitized-target=\"_blank\"\u003eFred Jourdain\u003c/a\u003e’s lead. The homepage lets the arts speak for itself, filling most of the page. You can also find interviews on the website and read more about the inner workings of how he creates his art. This content offers value to the customer with a subtle nudge to shop the artist’s works.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. MVMT\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://mvmt.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\" alt=\"Screen grab of homepage on the MVMT ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\"\u003eMVMT\u003c/a\u003e’s core brand value, “Style shouldn’t break the bank,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on its homepage so people can quickly check the latest designs.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Pure Cycles\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://purecycles.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\" alt=\"Screen grab of product page on the Pure Cycles ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\"\u003ePure Cycles\u003c/a\u003e uses a simple layout that makes it clear why you should care about the brand, and showcases its bestselling bikes. Its product pages also work to give you an in-person experience while shopping online. You can see close-up pictures of specific parts, learn specs, and read other information you need to make an informed buying decision.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Verve Coffee Roasters\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://vervecoffee.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\" alt=\"Screen grab of product page on the Verve ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\"\u003eVerve Coffee Roasters\u003c/a\u003e uses customer reviews to build trust throughout its ecommerce website.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page, promising to be “classic and delicious” and serving lively descriptions, such as “the sweetness of golden marmalade.” \u003c/span\u003e\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Finn\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.petfinn.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\" alt=\"Screen grab of homepage on the Finn ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\"\u003eFinn\u003c/a\u003e gives pet owners what they’re looking for: big photos of happy dogs that inspire them to pamper their own. The brand’s website also uses simple fonts, lots of contrast, and page hierarchy that directs visitors to Shop Now or Take Quiz. An interactive quiz helps customers feel more confident about their purchases.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Hardgraft\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://hardgraft.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\" alt=\"Screen grab of homepage on the Hard Graft ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\"\u003eHardgraft\u003c/a\u003e’s ecommerce store builds trust with buyers who want luxury goods and appreciate rugged, earthy aesthetics. Its brand mission and values are on display, telling visitors right away what they’re about. The brand’s product pages are on point, with crisp, bold images that share important product features and value propositions. And, it offers safe, worldwide shipping appealing to a broad international audience. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Topo Designs\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\" alt=\"Screen grab of homepage on the Topo Designs ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\"\u003eOuterwear shop \u003ca rel=\"nofollow\" href=\"https://topodesigns.com/\" data-sanitized-target=\"_blank\"\u003eTopo Designs\u003c/a\u003e uses images that resonate with its target market—young and stylish outdoor enthusiasts—while using unique backgrounds to stand out from other outerwear brands. Another key website design best practice is how the brand communicates sales and incentivizes larger order values with free shipping over a threshold. The brand also offers a newsletter signup perk of a 15% discount, compelling customers to take action. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. KETNIPZ\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://ketnipz.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\" alt=\"Screen grab of a collection page on the Ketnipz ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\"\u003eKetnipz\u003c/a\u003e is an Instagram comic turned brand empire created by Harry Hambley. You can find Bean, the main character, on murals around the world, throughout social media, and even tattooed on the bodies of fans. Ketnipz’s website design reflects Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates to align product launches with upcoming holidays. \u003c/p\u003e\n\u003ch3 id=\"21\"\u003e11. Chubbies\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://chubbiesshorts.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\" alt=\"Screen grab of product page on the Chubbies ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\"\u003eChubbies\u003c/a\u003e’ website design evokes its brand values with captivating \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e12. KITH\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://kith.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\" alt=\"Screen grab of homepage on the KITH ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\"\u003eKITH\u003c/a\u003e’s homepage design grabs your attention the minute you land on it. The site feels clean, yet sparks interest, with links to treats and content such as lookbooks, films, journals, and more. KITH’s catalog is big, but product categories are still presented in a way that lets you quickly explore and find what you’re looking for.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e13. Personal Fav\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://personalfav.co/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\" alt=\"Screen grab of homepage on the Personal Fav ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\"\u003ePersonal Fav\u003c/a\u003e appeals to its target audience by using trendy color palettes and fonts, with provocative imagery. While the site is bold and colorful, it’s not busy. Clear top level navigation gets customers quickly to the \u003ca href=\"/blog/mission-statement\"\u003ebrand’s mission\u003c/a\u003e and product pages.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. Satya Organic\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\" alt=\"Screen grab of homepage on the Satya ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\"\u003eYou can tell branding was a priority in skin care brand \u003ca rel=\"nofollow\" href=\"https://satya.ca/\" data-sanitized-target=\"_blank\"\u003eSatya Organic\u003c/a\u003e’s ecommerce website design. Once you land on the homepage, you’re met with earthy tones and signals that say, “If you’re looking for plant-based goods, you’re in the right place.” The footer of the website clearly lists the products’ benefits and certifications like USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned.;\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. Beardbrand\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://beardbrand.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\" alt=\"Screen grab of homepage on the Beardbrand ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\"\u003eBeardbrand\u003c/a\u003e takes a sophisticated, mature, and Old World approach to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e16. Kylie Cosmetics\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\" alt=\"Screen grab of homepage on the Kylie Cosmetics ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\"\u003eAs soon as you land on the \u003ca rel=\"nofollow\" href=\"https://kyliecosmetics.com/\" data-sanitized-target=\"_blank\"\u003eKylie Cosmetics\u003c/a\u003e homepage, you see a picture of Kylie Jenner, a beauty icon for its target audience. Her endorsement immediately gives the site a huge trust and credibility boost. Each product is also well displayed on a \u003ca href=\"/blog/194970057-remove-background-product-photography-image\"\u003ewhite background\u003c/a\u003e, plus, when you hover over an image, you can see a person using the product in action.\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e17. Allbirds\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\" alt=\"Screen grab of sustainability page on the Allbirds ecommerce website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\"\u003eSustainable apparel store \u003ca rel=\"nofollow\" href=\"https://allbirds.com/\" data-sanitized-target=\"_blank\"\u003eAllbirds\u003c/a\u003e reinforces itself as a brand eco-conscious shoppers can trust through the targeted language in its copy, such as “Made with natural materials.” Trust is also achieved through its B Corporation certification and a full section of the site dedicated to \u003ca href=\"/blog/sustainable-businesses\"\u003esustainability\u003c/a\u003e and transparency. Allbirds’ lifestyle photos feature models that fit with its target market, making customers think, “These are my kind of clothes.”\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e18. Tiny Organics\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.tinyorganics.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\" alt=\"Screen grab of homepage on the Tiny Organics ecommerce website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\"\u003eTiny Organics\u003c/a\u003e’ ecommerce website design is crafted to alleviate the concerns of anxious parents. From high-quality photos showcasing the ingredients in each meal to a carousel of testimonials from real parents to endorsements from doctors and dieticians, Tiny Organics’ ecommerce website answers parents’ burning questions and reduces common barriers to purchase. Certifications and press endorsements add to this sense of security.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e19. Tessemae’s\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.tessemaes.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\" alt=\"Screen grab of homepage on the Tessamae's ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\"\u003eTessemae’s\u003c/a\u003e uses fan photos on its ecommerce site—\u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e to help build trust. It tells visitors that Tessemae’s products are well loved among existing customers. Plus, the brand provides inspiration for the many ways its dressings and condiments can be used to create delicious meals, adding an extra incentive to buy.\u003c/p\u003e\n\u003ch3 id=\"30\"\u003e20. Death Wish Coffee\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://deathwishcoffee.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\" alt=\"Screen grab of homepage on the Death Wish Coffee ecommerce website\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\"\u003eDeath Wish Coffee\u003c/a\u003e has a really bold brand and it’s not afraid to express it in its storefront. It claims to sell “the world’s strongest coffee,” and everything from the website copy to the use of red throughout its website design makes you feel like you just drank a cup of it. Death Wish Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you see is the option to buy ground or whole beans, or coffee cups. \u003c/p\u003e\n\u003ch3 id=\"31\"\u003e21. Almond Surfboards\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://almondsurfboards.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\" alt=\"Ecommerce website collection page for Almond Surfboards\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\"\u003eAlmond Surfboards\u003c/a\u003e uses soft elegant tones throughout its online store to give it a stylish but beachy feel. The imagery is creative and unique, which makes it feel like a high-quality brand from the minute you land on the page. In-context photography sells an aspirational lifestyle—even if you don’t need a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more.\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e22. Leather Head\u003c/h3\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://leatherheadsports.com/\" data-sanitized-target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\" alt=\"Ecommerce website page for Leatherheads\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\"\u003eLeather Head\u003c/a\u003e’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy \u003ca href=\"/blog/brand-voice\"\u003evoice and tone\u003c/a\u003e reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e23. Pura Vida Bracelets\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\" alt=\"Ecommerce website page for Pura Vida\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\"\u003eTo foster trust, jewelry retailer \u003ca rel=\"nofollow\" href=\"https://puravidabracelets.com/\" data-sanitized-target=\"_blank\"\u003ePura Vida Bracelets\u003c/a\u003e showcases five-star product reviews from thousands of customers on its ecommerce website landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the powerful and simple CTA Shop Now to get customers clicking. A ticker bar at the top of the page highlights promotions like free shipping.\u003c/p\u003e\n\u003ch3 id=\"34\"\u003e24. Boba Love\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"http://bobalove.com/\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\" alt=\"Ecommerce website page for Boba Love\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\"\u003eBoba Love\u003c/a\u003e is a small business with ecommerce design that guides visitors right into the shopping experience. It uses lifestyle images and \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e to communicate its brand values. Boba Love gets the product grid right—it’s clean and clear in directing what it wants visitors to do: buy Boba tea-inspired products. \u003c/p\u003e\n\u003ch3 id=\"35\"\u003e25. Partake Foods\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\" alt=\"Ecommerce website page for Partake Foods\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\"\u003eIf you love healthy and eco-conscious cookies, you’ll love the website design for cookie shop \u003ca rel=\"nofollow\" href=\"https://partakefoods.com/\" data-sanitized-target=\"_blank\"\u003ePartake\u003c/a\u003e. Right away, you see reassuring copy, including “gluten-free,” “vegan,” and “allergy friendly” on its \u003ca href=\"/blog/homepage-design\"\u003ehomepage\u003c/a\u003e. The deal is then sealed through ample social proof—press mentions and glowing customer reviews. The website footer also builds trust through allergy-specific certifications.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e8 best ecommerce website design tips\u003c/h2\u003e\n\u003cp\u003eWhile you’ll want to design your online store based on your established brand guidelines, there are a few best practices to consider to improve usability and customer experience. Your ecommerce site is the résumé for your online business. Whether you’re a startup or building your fifth ecommerce store, keep these website design tips in mind:\u003c/p\u003e\n\u003ch3\u003e1. Keep it simple\u003c/h3\u003e\n\u003cp\u003eSimple is always key to making more sales in your ecommerce business. The more distractions you put on your ecommerce website (think banner ads, pop-ups, too many colors), the more it takes away from making the sale. A good ecommerce platform will have a number of \u003ca href=\"/blog/ecommerce-blog-post-templates\"\u003eecommerce website templates\u003c/a\u003e to choose from to help you keep your design streamlined.\u003c/p\u003e\n\u003ch3\u003e2. Express your brand\u003c/h3\u003e\n\u003cp\u003eIt doesn’t matter if you’re a photographer, beautician, or dropshipper running an online business. People want to buy from established brands they trust and identify with. Take the time to define your brand and figure out what makes you different from competitors—then apply it to your web design. \u003c/p\u003e\n\u003ch3\u003e3. Use the right platform\u003c/h3\u003e\n\u003cp\u003eUse the \u003ca href=\"/blog/best-ecommerce-platforms\"\u003ebest ecommerce platform\u003c/a\u003e for your online store. When using a platform like Shopify, you can set up a beautiful store with powerful ecommerce features and sell online quickly. A great ecommerce platform should be flexible and easy to use, allowing you to customize your ecommerce website to your exact needs. You can use \u003ca href=\"/online-store\"\u003eShopify’s online store builder\u003c/a\u003e, which offers the functionality to create your own store from scratch. \u003c/p\u003e\n\u003ch3\u003e4. Have empathy\u003c/h3\u003e\n\u003cp\u003ePut yourself in your potential customers’ shoes. How easy is it to navigate your ecommerce website? How does it make someone feel when shopping? How easy is the checkout process? Think about what your customer needs to make a purchase in your store and design it accordingly.\u003c/p\u003e\n\u003ch3\u003e5. Upload high quality images\u003c/h3\u003e\n\u003cp\u003eImages can \u003ca rel=\"nofollow\" href=\"https://vwo.com/blog/choosing-images-that-improve-conversions\" data-sanitized-target=\"_blank\"\u003eimprove a website’s conversion rate by 40%\u003c/a\u003e. But they have to be high-quality. Invest in good product photos and use images from \u003ca href=\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\"\u003efree stock photo websites\u003c/a\u003e to help increase the visual appeal throughout the shopping experience. \u003c/p\u003e\n\u003ch3\u003e6. Lead with professionalism\u003c/h3\u003e\n\u003cp\u003eWant to \u003ca href=\"/blog/start-online-store\"\u003estart an online store\u003c/a\u003e that builds trust with shoppers? You need a professional website. Customers won’t give you their hard-earned money or sensitive information like credit card numbers if it’s anything less. \u003c/p\u003e\n\u003ch3\u003e7. Leverage social proof\u003c/h3\u003e\n\u003cp\u003eWhen designing your ecommerce site, look for places to show social proof like positive reviews and user-generated content. The more shoppers see the good experiences other people have had with your products, the more likely they’ll be to buy.\u003c/p\u003e\n\u003ch3\u003e8. Focus on checkout\u003c/h3\u003e\n\u003cp\u003eEven if you have a beautiful, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business simple, straightforward, and fast. Use payment gateways like \u003ca href=\"/blog/shop-pay-checkout\"\u003eShop Pay\u003c/a\u003e, Amazon Pay, PayPal, Stripe, and other accelerated payment options to make it as easy as possible for shoppers to buy.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" data-sanitized-data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" data-sanitized-target=\"_blank\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eDesign a website for your ecommerce business today\u003c/h2\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\" alt=\"A designer browses images on a laptop\" data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\" data-sanitized-data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\"\u003eGreat ecommerce website design centers the user by being optimized for mobile devices, creating memorable online shopping experiences, and navigating buyers through a clear buying process with a secure checkout. Build trust for your ecommerce business by focusing on these key elements.\u003c/p\u003e\n\u003cp\u003eWhen it comes to building a successful ecommerce business, design is one of the most important things business owners and marketers need to consider. After all, your ecommerce store visitors can form an opinion about your site in milliseconds. First impressions matter.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eEcommerce website design FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eCan I build an ecommerce website on my own?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce website platforms like Shopify make it easy for business owners to build a beautiful and user-friendly website for their online stores, with features like free hosting, custom domains, design templates, and search engine optimization. If you want to build an ecommerce website but have no design or coding skills, an ecommerce platform provides all the tools you need.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow can I improve my ecommerce navigation?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eWhen designing your ecommerce site navigation, stick to a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), then place any other important links in your site’s footer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhich is the best platform to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify’s ecommerce platform can help you build an attractive and functional online store with industry-leading ecommerce transaction architecture and a range of design options, including templates and drag-and-drop customization.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow much does it cost to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eBuilding an ecommerce website from scratch can be costly if you have to hire a web design expert or coder. But you can build an ecommerce business quickly and for a relatively small investment to get selling online right away. Many ecommerce platforms offer a free trial so you can play with ecommerce design and use fully customizable templates to build your website. After you’re happy, choose a plan that fits the budget for your ecommerce business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat’s the best ecommerce website builder?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eShopify is an all-in-one ecommerce website builder to help you get online and sell your products. You can start by choosing from over 100 ecommerce website templates in the Shopify Theme Store. Each is fully customizable, and you can use Shopify's site builder to shape your template by choosing a domain name, adding your logo, brand colors, fonts, and more.\u003c/p\u003e\n\u003cp\u003eYou can also support your online store with more than 3,000 apps in the Shopify App Store to help with marketing, sales, customer service, and more.\u003c/p\u003e\n\u003cp\u003eWith secure ecommerce hosting, a streamlined admin dashboard, and unlimited bandwidth, you can set up your ecommerce business quickly and easily. Plus, you have full control over your site’s appearance with the ability to edit your theme’s HTML and CSS.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Get inspired by these 25 ecommerce website designs, featuring eye-catching styles from leading online stores.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders.jpg?v=1603980350\"\u003e\u003c/p\u003e\n\u003cp\u003eGet inspired by these 25 ecommerce website designs, featuring eye-catching styles from leading online stores.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ecommerce Website Design: Examples and Tips (2025)","description":"Get inspired by these 25 ecommerce website design examples from successful online stores, plus actionable web design tips to optimize your store for 2025."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/best-ecommerce-sites\",\"en-GB\":\"https://www.shopify.com/uk/blog/best-ecommerce-sites\",\"en-AU\":\"https://www.shopify.com/au/blog/best-ecommerce-sites\",\"en-ID\":\"https://www.shopify.com/id/blog/best-ecommerce-sites\",\"en-NZ\":\"https://www.shopify.com/nz/blog/best-ecommerce-sites\",\"en-ZA\":\"https://www.shopify.com/za/blog/best-ecommerce-sites\",\"en-NG\":\"https://www.shopify.com/ng/blog/best-ecommerce-sites\",\"en-PH\":\"https://www.shopify.com/ph/blog/best-ecommerce-sites\",\"en-SG\":\"https://www.shopify.com/sg/blog/best-ecommerce-sites\",\"en-HK\":\"https://www.shopify.com/hk/blog/best-ecommerce-sites\",\"en-IE\":\"https://www.shopify.com/ie/blog/best-ecommerce-sites\",\"en-MY\":\"https://www.shopify.com/my/blog/best-ecommerce-sites\",\"pt\":\"https://www.shopify.com/br/blog/74378565-30-designs-lindos-e-criativos-para-sites-de-e-commerce\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/best-ecommerce-sites\",\"ja-JP\":\"https://www.shopify.com/jp/blog/best-ecommerce-sites\",\"de\":\"https://www.shopify.com/de/blog/beste-shop-designs\",\"fr\":\"https://www.shopify.com/fr/blog/46893061-30-sites-e-commerce-avec-un-webdesign-elegant-et-creatif\",\"it\":\"https://www.shopify.com/it/blog/ecommerce-design-segreti\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"Product Pages: 16 Beautiful Product Landing Page Examples (2024)\",\"url\":\"blog/product-page\"},{\"title\":\"Lookbooks- How to Use High-Quality Lifestyle Photography to Boost Sales\",\"url\":\"blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\"},{\"title\":\"How to Optimize Your Images for the Mobile Web\",\"url\":\"blog/image-sizes\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Find a Manufacturer or Supplier for a Product (2024)\",\"tags\":[\"Resource\",\"Starting Up\"],\"handle\":\"13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\",\"imageAltText\":\"Finding a manufacturer or supplier.\",\"modifiedAt\":\"2024-01-26\",\"contentHtml\":\"\"},{\"title\":\"How To Sell Art Online: The Complete Guide (2024)\",\"tags\":[\"Find an Idea\",\"Starting Up\"],\"handle\":\"211990409-how-to-sell-art-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER_3ac56e63-dbb9-45de-bd26-31ef9d233631.jpg?v=1694117497\",\"imageAltText\":\"Illustration of a woman painting on a canvas that resembles browser windows\",\"modifiedAt\":\"2024-01-04\",\"contentHtml\":\"\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895","imageAltText":"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555867439138","handle":"ecommerce-website-cost","title":"Ecommerce Website Cost: Full Guide for 2025","publishedAt":"2024-11-30T19:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20website_20cost_cc5fa6b7-5640-4b5f-9c25-a98cda58f5ba.png?v=1729517996","altText":"ecommerce website cost: AI-generated laptop silhouette with gold coins falling through it","width":1848,"height":782},"tags":["Sell Online"],"contentHtml":"\u003cp\u003eThere are two ways to create an online store: use an \u003ca href=\"/blog/best-ecommerce-website-builder\"\u003eecommerce website builder\u003c/a\u003e or hire a web development company. Which method you choose has an impact on your online store cost.\u003c/p\u003e\n\u003cp\u003eEcommerce website builders are typically the least expensive way to \u003ca href=\"/blog/start-online-store\" title=\"start an online store\" data-sanitized-target=\"_blank\"\u003estart an online store\u003c/a\u003e. Using free, open-source platforms may seem attractive, but you end up paying for hosting, themes, plug-ins, and even help from a developer if you have specific needs—all of which can increase your total cost.\u003c/p\u003e\n\u003cp\u003eEcommerce website builders are best for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeople with limited technical know-how\u003c/li\u003e\n\u003cli\u003ePeople who need to \u003ca href=\"/blog/build-a-website\" data-sanitized-target=\"_blank\"\u003ebuild a website\u003c/a\u003e fast\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePricing ranges for \u003ca href=\"/blog/best-ecommerce-platforms\" title=\"best ecommerce platforms\"\u003eecommerce platforms\u003c/a\u003e can vary depending on the features you need and whether you have brick-and-mortar stores or not.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eTotal costs of an ecommerce website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e6 common ecommerce website costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEcommerce website cost FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"#1\"\u003eTotal costs of an ecommerce website\u003c/h2\u003e\n\u003cp\u003eThe average cost of an ecommerce website will be approximately $39 per month for new stores. Pricing does differ depending on various factors like design, customization, and the platform you choose.\u003c/p\u003e\n\u003cp\u003eHere’s the rough breakdown of costs for creating an ecommerce website:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDomain registration: \u003c/strong\u003e$10–$30 annually\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeb hosting:\u003c/strong\u003e $5–$250 monthly (depending on the hosting plan and provider)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSSL certificate:\u003c/strong\u003e $0 (complementary with some hosting providers) to $200 yearly\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eEcommerce platform:\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eHosted platforms like Shopify: $20 to $300 monthly, based on the plan and features\u003c/li\u003e\n\u003cli\u003eOpen-source platforms: No cost to download, but there may be charges for extensions, plugins, and themes\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003eWebsite design and development:\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003ePrebuilt themes: $0–$200\u003c/li\u003e\n\u003cli\u003eCustom design and development: $2,000–$20,000+, depending on the complexity, features, and functionality needed\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003eAdditional costs:\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003ePayment gateway fees: Varies according to the provider (PayPal, Stripe, \u003ca href=\"/blog/shop-pay-checkout\"\u003eShop Pay\u003c/a\u003e) and transaction volume\u003c/li\u003e\n\u003cli\u003eDigital marketing and advertising: Varies depending on the budget and strategy\u003c/li\u003e\n\u003cli\u003eWebsite maintenance and support: Varies based on the degree of support required\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/u-Qfdn44rB4?si=QsMGVOQMsxkG5ZaY\" height=\"315\" width=\"560\" data-sanitized-allowfullscreen=\"\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"#2\"\u003e6 common ecommerce website costs\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHosting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePayment processing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEcommerce web design costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCustom development\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eAdd-ons and extensions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBusiness costs\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Hosting\u003c/h3\u003e\n\u003cp\u003eWebsite hosting costs can vary, with prices starting as low as $2.49 per month, and climbing up to $1,000 or higher. The cost depends on a variety of factors, such as how much traffic your store gets and any extra services you may need, such as automated backups.\u003c/p\u003e\n\u003cp\u003eRegardless, every website needs hosting to store its files. You’ll also need a \u003ca href=\"/blog/how-to-find-out-who-owns-a-domain\"\u003edomain name\u003c/a\u003e, which is like the digital home for your ecommerce store.\u003c/p\u003e\n\u003cp\u003eThere are two types of web hosting commonly used by ecommerce brands: hosting via a SaaS platform and self-hosting.\u003c/p\u003e\n\u003ch4\u003eSaaS ecommerce platform hosting\u003c/h4\u003e\n\u003cp\u003eEcommerce platforms like Shopify do not require you to install, manage, or host a domain on your own. Everything you need is included in your monthly subscription fee.\u003c/p\u003e\n\u003cp\u003eSecure hosting comes with every Shopify plan, which includes:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnlimited bandwidth\u003c/strong\u003e, so you don’t have to worry about paying more if you get more traffic\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLevel 1 PCI compliance\u003c/strong\u003e, which keeps customer data secure\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlazing fast servers and instant updates\u003c/strong\u003e, so you never miss out on the latest features\u003c/li\u003e\n\u003cli\u003eAn \u003cstrong\u003eSSL certificate\u003c/strong\u003e to prevent fraud and build customer trust\u003c/li\u003e\n\u003cli\u003eA reliable \u003cstrong\u003econtent management system\u003c/strong\u003e to handle site content\u003c/li\u003e\n\u003cli\u003eUnlimited\u003cstrong\u003e email forwarding\u003c/strong\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou’ll just need to buy and register a domain name separately. You can find available domains through \u003ca href=\"/tools/domain-name-generator\" data-sanitized-target=\"_blank\"\u003eShopify’s domain name generator\u003c/a\u003e and more quickly \u003ca href=\"/blog/start-business-without-money\"\u003estart your business\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDomain pricing starts at around $15 per year, but can run as high as $81+ per year, depending on the \u003ca href=\"/blog/what-is-tld\"\u003etop-level domain\u003c/a\u003e you choose.\u003c/p\u003e\n\u003ch4\u003eSelf-hosted ecommerce website\u003c/h4\u003e\n\u003cp\u003eSome ecommerce website builders like WooCommerce (a plug-in for WordPress) and Magento are free. But you need to have an account with an ecommerce hosting provider to manage your files and purchase a domain.\u003c/p\u003e\n\u003cp\u003eSome costs you’ll incur when self-hosting your website include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn \u003ca href=\"/tour/ecommerce-hosting\"\u003eecommerce hosting\u003c/a\u003e account, which starts at $7.99 per month\u003c/li\u003e\n\u003cli\u003eA domain name, which can cost around $15 per year\u003c/li\u003e\n\u003cli\u003eAn SSL certificate, which starts at $69 per year\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are some \u003ca href=\"/blog/what-is-hosting\" data-sanitized-target=\"_blank\"\u003eweb hosts\u003c/a\u003e like Bluehost that offer services with a free domain name and SSL certificate for $2.75 per month.\u003c/p\u003e\n\u003cp\u003eThe one drawback is that as your ecommerce store grows, you’ll need to upgrade your hosting plan to manage traffic increases. If you end up with a high-volume website, self-hosting can cost you upward of $1,000 to $2,000 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHosting cost estimates:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaaS-hosted:\u003c/strong\u003e As low as $39 per month with unlimited hosting.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-hosted: \u003c/strong\u003eBetween $2.75 and $2,000 per month with incremental upgrades.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/choose-domain-name\" data-sanitized-target=\"_blank\"\u003eHow To Choose the Best Domain Name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/best-domain-registrars\" data-sanitized-target=\"_blank\"\u003eThe 11 Best Domain Name Registrars To Use Now\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2\"\u003e2. Payment processing \u003c/h3\u003e\n\u003cp\u003eA payment processor is a company that manages transactions so shoppers can buy your products. Every ecommerce store must have one to take \u003ca href=\"/payments\" data-sanitized-target=\"_blank\"\u003epayments\u003c/a\u003e from credit cards, debit cards, and other smart pay options.\u003c/p\u003e\n\u003cp\u003ePayment processing costs depend on the plan you have with your \u003ca href=\"/blog/best-ecommerce-platforms\" data-sanitized-target=\"_blank\"\u003eecommerce platform\u003c/a\u003e. For example, the Shopify Basic plan has a processing fee for online credit card payments of 2.9% plus 30¢ per transaction. The Advanced Shopify plan has a fee of 2.4%. If you are taking payments in-person, the fee is lower because there is lower fraud risk.\u003c/p\u003e\n\u003cp\u003eEvery Shopify plan comes with Shopify Payments, which helps you start selling right away. Once you turn on Shopify Payments, you can accept credit cards and other popular \u003ca href=\"/payment-gateways\" data-sanitized-target=\"_blank\"\u003epayment gateways\u003c/a\u003e like Shop Pay, Apple Pay, and G Pay. \u003c/p\u003e\n\u003cp\u003eOffering \u003ca href=\"/blog/shop-pay-checkout\" data-sanitized-target=\"_blank\"\u003eShop Pay\u003c/a\u003e as a checkout option makes it easy for customers to check out with saved payment and shipping information. \u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Ecommerce web design costs\u003c/h3\u003e\n\u003cp\u003eDid you know that it takes about \u003ca href=\"https://www.forbes.com/advisor/business/software/website-statistics/\"\u003e50 milliseconds (0.05 seconds)\u003c/a\u003e for someone to form an opinion about your website? Not only that, but shoppers buy based on trust, and your branding can help build that trust right away.\u003c/p\u003e\n\u003cp\u003eEcommerce platforms like Shopify have templates you can apply to your site easily. They are a fast and affordable way to get up and running. Shopify Themes offer built-in tools to customize layout, colors, style, and other settings.\u003c/p\u003e\n\u003cp\u003eThese templates come set with everything you need to start your store:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/homepage-design\"\u003eHomepage\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-page\"\u003eProduct pages\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopping-cart\"\u003eShopping cart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ecommerce-checkout\"\u003eCheckout page\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout pages\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://themes.shopify.com/\"\u003eShopify Themes\u003c/a\u003e offer over 100 free and paid themes to help you find the right look and feel for your store. You can find themes based on categories like video and 3D products, big imagery, large inventories, minimalist style, fun and lively, and more.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopify-themes\"\u003e18 Best Shopify Themes in 2025\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/website-design-tips\"\u003eEssential Website Design Tips for Ecommerce Stores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/best-ecommerce-sites\"\u003eExamples and Tips for Beautiful Ecommerce Website Design\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"design\" data-sanitized-data-guide=\"design\"\u003e\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Custom development\u003c/h3\u003e\n\u003cp\u003eFrom full design overhauls to customized back ends, sometimes you may need help to get your store looking the way you want. \u003c/p\u003e\n\u003cp\u003eCustom \u003ca href=\"/blog/ecommerce-website-development\"\u003eecommerce website development\u003c/a\u003e costs are related to designing, deploying, and maintaining your store for specific business needs. Store owners can work with developers to create custom storefronts or tweak Shopify themes.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThe ability to customize with Shopify really allows us to push it to the limit and create a custom \u003ca href=\"/enterprise/blog/44326851-designing-the-new-customer-experience-what-happens-after-checkout\" data-sanitized-target=\"_blank\"\u003echeckout experience\u003c/a\u003e customers can trust and be confident in keeping their personal and payment information safe. It really makes customers feel like the site is going to take care of them.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eJohn Hart, Ecommerce Manager at \u003ca href=\"/plus/customers/peepers\"\u003e Peepers\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003ePrices vary depending on what services you need. Some development agencies like \u003ca href=\"https://www.outerboxdesign.com/web-design-articles/shopify-website-design-pricing\" data-sanitized-target=\"_blank\"\u003eOuterBox\u003c/a\u003e charge upward of $100,000 for a customization job. Other established Shopify agencies can cost between $5,000 and $20,000, depending on the scope of the work.\u003c/p\u003e\n\u003cp\u003eYour best bet? Check out \u003ca href=\"https://www.shopify.com/partners/directory/services/store-setup/customize-theme\"\u003eShopify’s Partners marketplace\u003c/a\u003e if you need custom design or development work. You can find freelancers and agencies offering custom theme development for less than hiring an in-house developer.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Add-ons and extensions\u003c/h3\u003e\n\u003cp\u003eIt’s nearly impossible for one ecommerce software to satisfy the needs of every ecommerce business. Chances are, you’ll want to add a few features to your website.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/ecommerce-software\" data-sanitized-target=\"_blank\"\u003ebest ecommerce software\u003c/a\u003e lets you add applications to your store to extend its ecommerce functionality and improve the user experience. Some are free and some are paid, which can increase the cost of creating your online store.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/\" data-sanitized-target=\"_blank\"\u003eShopify App Store\u003c/a\u003e has thousands of apps for you to choose from, and there are many \u003ca href=\"/blog/free-shopify-apps\" data-sanitized-target=\"_blank\"\u003efree Shopify apps\u003c/a\u003e. Whether you want to add email marketing, sell on social media, add social proof to your store, or improve your site's \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003esearch engine optimization (SEO)\u003c/a\u003e, there’s an app for that.\u003c/p\u003e\n\u003cp\u003eThe price for paid apps varies. Most are available on a monthly subscription basis. You can also add private apps made specifically for your store. These apps are stored and run on another server, but you can generate Shopify API keys to give the app access permissions. \u003c/p\u003e\n\u003cp\u003eCustom apps can cost upward of $5,000, depending on your developer’s experience and rates.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/free-shopify-apps\" data-sanitized-target=\"_blank\"\u003eThe 20+ Best Free Shopify Apps for Your Shopify Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ai-apps\"\u003eAI Apps: Best Artificial Intelligence Apps for a Range of Uses\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Business costs\u003c/h3\u003e\n\u003cp\u003eBudget is always a consideration. You can launch an ecommerce website for as little as $100, but you’ll likely have to spend more than that to get your business moving.\u003c/p\u003e\n\u003cp\u003eAccording to \u003ca href=\"/blog/cost-to-start-business\"\u003eour latest research\u003c/a\u003e, most small business owners spend around $40,000 in their first year, with 9% of that allocated to online business needs. (Shopify merchants spend an average of $38,000, while non-Shopify merchants average around $41,000.)\u003c/p\u003e\n\u003cp\u003eIt takes time to turn a profit for an online business. So, choose an ecommerce platform that won’t take up your entire budget and gives you the tools you need to succeed.\u003c/p\u003e\n\u003cp\u003eFocus on where your business is now and where you want it to go in the future. Then find an ecommerce platform that will help you get there.\u003c/p\u003e\n\u003ch2\u003eBuild a successful ecommerce business today\u003c/h2\u003e\n\u003cp\u003eThe cost of an ecommerce website isn’t expensive.\u003c/p\u003e\n\u003cp\u003eAfter buying a domain name for your ecommerce business, you’ll likely only need to pay $39 per month for a standard online store with Shopify. If you add custom features or include paid apps, it can bring up the total cost.\u003c/p\u003e\n\u003cp\u003eShopify lets you choose the amount of money you want to spend upfront, so you can start making profits.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"#3\"\u003eEcommerce website cost FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow much does an ecommerce website cost?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of an ecommerce website can be between $20 and $10,000 or more. The cost depends on various factors such as the platform used, the complexity of the design, the number of products, custom features, and more.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow much does a website cost per month?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of a website per month depends on the type of website, the complexity of the site, and the services you require. Generally, a basic website with hosting, security, and some additional services can range from a $5 to $50 monthly fee. More complex websites with custom design and development can range from $500 to $5,000 per month.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is the cheapest ecommerce website?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe cheapest ecommerce website option is Shopify, which costs as little as $39 per month. You get a free SSL certificate and pre-built theme. Costs can increase when considering apps and marketing efforts.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eHow much does it take to develop an ecommerce website?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eTo develop an ecommerce website, the cost can range from a few hundred dollars for a basic pre-built solution to tens of thousands of dollars for a custom-designed, feature-rich site.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"How much does an ecommerce website cost in 2024? Get the full breakdown in this guide.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20website_20cost.png?v=1680107890\" alt=\"ecommerce website cost: AI-generated laptop silhouette with gold coins falling through it\"\u003eHow much does an ecommerce website cost in 2024? Get the full breakdown in this guide.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ecommerce Website Cost: Full Guide for 2025","description":"How much does an ecommerce website cost in 2025? Get the full ecommerce website cost breakdown in this guide."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-website-cost\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-website-cost\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-website-cost\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-website-cost\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-website-cost\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-website-cost\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-website-cost\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-website-cost\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-website-cost\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-website-cost\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-website-cost\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-website-cost\",\"es\":\"https://www.shopify.com/es/blog/cuanto-cuesta-montar-una-tienda-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Ecommerce Hosts- 7 Website Hosting Providers to Choose From\",\"url\":\"blog/ecommerce-hosts\"},{\"title\":\"How To Find the Best Dropshipping Niches\",\"url\":\"blog/dropshipping-niches\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The Ultimate Guide to Product Packaging\",\"url\":\"blog/ecommerce-packaging\"},{\"title\":\"What is Color Psychology- The Study of Colors in Marketing\",\"url\":\"blog/color-psychology\"},{\"title\":\"How to Sell Gift Cards for Your Brick-and-Mortar Business\",\"url\":\"blog/sell-gift-cards\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20website_20cost_cc5fa6b7-5640-4b5f-9c25-a98cda58f5ba.png?v=1729517996","imageAltText":"ecommerce website cost: AI-generated laptop silhouette with gold coins falling through it","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T19:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/26482737208","handle":"how-to-write-an-about-us-page","title":"18 Great About Us Page Examples That Drive Results","publishedAt":"2024-11-30T18:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-write-an-about-us-wip1_3c65e870-e2ba-48dd-bd18-59638b7fb042.png?v=1730128469","altText":"About us page","width":3696,"height":1940},"tags":["Conversion"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eYour About Us page is one of the first supporting web pages you’ll want to prioritize when \u003ca href=\"/blog/how-to-create-a-website-for-my-business\"\u003ebuilding your business website\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen someone wants to learn more about you or your business, the About Us page is what they’re most likely going to seek out. It may go by different labels—About, Story, Mission—but these types of pages serve the same key purpose: to be the page for a brand to say, “This is who we are.”\u003c/p\u003e\n\u003cp\u003eRead on to learn how to craft the perfect About Us page for your business, and get inspired by About Us page examples from successful brands.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-tailored-text\" class=\"rounded-full bg-marketingBg mb-6 px-4 py-2.5\"\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fhow-to-write-an-about-us-page\u0026amp;signup_types[]=paid_trial_experience\" class=\"flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link\"\u003eClick here to start selling online now with Shopify\u003cspan class=\"bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [\u0026amp;_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform\"\u003e\u003csvg fill=\"currentColor\" viewbox=\"0 0 14 10\" height=\"10\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306\"\u003e\u003c/path\u003e\u003cpath stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M0.999512 5.00029H11.864\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an About Us page?\u003c/h2\u003e\n\u003cp\u003eAn About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your \u003ca href=\"/ca/blog/brand-storytelling\"\u003ebrand’s story\u003c/a\u003e, share your \u003ca href=\"/blog/difference-between-mission-and-vision\"\u003evision or mission\u003c/a\u003e, introduce team members, and outline your history and achievements. This is where you \u003ca href=\"/blog/customer-trust-new-business\"\u003ebuild trust\u003c/a\u003e and credibility with customers.\u003c/p\u003e\n\u003cp\u003eIn \u003ca href=\"/blog/customer-trust-checklist\"\u003eShopify’s customer trust research\u003c/a\u003e, we found shoppers navigate to an About Us page to learn more about the brand and the people behind the products. According to \u003ca rel=\"nofollow\" href=\"https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust\" target=\"_blank\"\u003eone study\u003c/a\u003e, 59% of consumers surveyed said they would more likely purchase from a brand they trust. That number jumps to 79% of younger Gen Z consumers. Your About Page should address those two curiosities shoppers have to help them with \u003ca href=\"/blog/science-of-decision-making\"\u003edecision making\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eShoppers are also interested in a company’s mission and \u003ca href=\"/ca/blog/brand-values\"\u003ebrand values\u003c/a\u003e. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with you or not. Shared values, especially related to ethical and \u003ca href=\"/ca/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e, continue to drive consumer decision making.\u003c/p\u003e\n\u003ch3\u003eComponents of an About Us page\u003c/h3\u003e\n\u003cp\u003eIn contrast to a \u003ca href=\"/partners/blog/landing-page\"\u003elanding page\u003c/a\u003e, your About Us page should focus more on your \u003ca href=\"/blog/brand-identity\"\u003ebrand identity\u003c/a\u003e and less on sales.\u003c/p\u003e\n\u003cp\u003eHere are some components to include in an About Us page:\u003c/p\u003e\n\u003ch4\u003eYour brand story\u003c/h4\u003e\n\u003cp\u003eTell shoppers the origin story of your business and why you started it. For the most impact, make it memorable and personal, so customers relate and connect with your brand. If your brand is your name or it was formed based on a \u003ca href=\"/ca/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e, your company’s story can be one and the same with your founder story.\u003c/p\u003e\n\u003ch4\u003eWho you serve\u003c/h4\u003e\n\u003cp\u003eWhat do you offer and who is it for? Help shoppers see the value of your product or service by sharing how it solves problems or meets different needs. This is known as your \u003ca href=\"/ca/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eHow you operate\u003c/h4\u003e\n\u003cp\u003eIf you offer a service, explain your \u003ca href=\"/blog/business-model\"\u003ebusiness model\u003c/a\u003e or how your products are made. If you have a unique way of doing things, show it. This builds credibility with shoppers and helps you stand out against competitors.\u003c/p\u003e\n\u003ch4\u003eThe face of your business\u003c/h4\u003e\n\u003cp\u003eFeature photos of the founders or key people on your team. Customers like to see who they are buying from or working with. This can also include behind-the-scenes shots of your work space, studio, or retail store.\u003c/p\u003e\n\u003ch4\u003ePersuasive content\u003c/h4\u003e\n\u003cp\u003eConsider what step you’d like readers to take next. Use additional content and \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecalls to action (CTAs)\u003c/a\u003e to move them forward towards that goal. This could include buttons, testimonials, an explainer video, data visualizations, links to blog posts, products, your social media accounts or newsletter.\u003c/p\u003e\n\u003cp\u003eYour About Us page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design.\u003c/p\u003e\n\u003cp\u003eThe following are About Us page examples of different ways you can tackle layout and design for your own page.\u003c/p\u003e\n\u003cdiv data-guide=\"copywriting\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e18 About Us page examples\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eMagic Spoon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWP Standard\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBossy Cosmetics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAllbirds\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eBuck Mason\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eChubbies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eMilk Bar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eWild One\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eBOOM! by Cindy Joseph\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eLunya\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eWild Fork\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003e4ocean\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eYETI\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003e40 Colori\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eMVMT\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eMarie Forleo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eCotopaxi\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eMailchimp\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Magic Spoon\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Magic Spoon cereal about us page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/magic_spoon_about_us.png?v=1647466415\"\u003e\u003c/p\u003e\n\u003cp\u003eWhen in doubt, start with a question. That’s exactly what \u003ca rel=\"nofollow\" href=\"https://magicspoon.com/pages/us-vs-them\" target=\"_blank\"\u003eMagic Spoon\u003c/a\u003e—a brand that creates healthy cereals for grownups—does with the introductory paragraph on its About Us page.\u003c/p\u003e\n\u003cp\u003eWant to take it to the next level? Start your About page with a question that pulls on your audience’s emotions. The makers of Magic Spoon pose an effective first question that makes you think:\u003c/p\u003e\n\u003cp\u003e“Remember the carefree days of childhood, when you didn’t feel guilty about eating mountains of cereal with questionable nutrition?”\u003c/p\u003e\n\u003cp\u003eDon’t be afraid to use bright, fun colors on your About Us page (assuming they’re part of \u003ca href=\"/blog/how-to-diy-a-visual-brand\" target=\"_blank\"\u003eyour brand identity\u003c/a\u003e) to make your brand more memorable. Where Magic Spoon really shines is its comparison chart. It gives you a clear visual of how its cereal compares to the competition.\u003c/p\u003e\n\u003cp\u003ePlus, Magic Spoon’s copy is \u003ca href=\"/retail/content-marketing-for-retailers-how-to-build-an-audience-online\" target=\"_blank\"\u003erelatable to its audience\u003c/a\u003e. Why sound like a stiff corporate welcome packet when you don’t have to?\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. WP Standard\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://wpstandard.com/\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-wp.png?v=1716989534\" alt=\"About Us page for brand WP Standard\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-wp.png?v=1716989534\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003ca rel=\"nofollow\" href=\"https://wpstandard.com/\" target=\"_blank\"\u003e WP Standard\u003c/a\u003e’s About Us page is almost like a look book with a minimal amount of copy. The story is told through video, imagery, and sparse text that summons the idea of resilience, exploration, and embracing the essential.\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand WP Standard\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-wp2.png?v=1716989534\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eShort video clips demonstrate WP standard’s values, showing customers rather than telling.\u003c/span\u003eIt’s a departure from copy-driven pages, but it works in the favor of WP Standard as a brand of few words, or for brands that want to say a lot by saying very little.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Bossy Cosmetics\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://bossybeauty.com/pages/about-us\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-bossy.png?v=1716989530\" alt=\"About Us page for brand Bossy\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-bossy.png?v=1716989530\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://bossybeauty.com/pages/about-us\" target=\"_blank\"\u003e Bossy Cosmetics\u003c/a\u003e’ About Us page takes a more traditional approach, with plenty of text. Yet what’s worth noting is that it sets the picture of its founder front and center.\u003c/p\u003e\n\u003cp\u003eThe founder is an integral part of the brand’s origin story, so making her the star of the page works. Think about including additional elements, like Bossy has, that can strengthen your About Us page, such as \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ea welcome YouTube video and links to partner charities and certifications.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eWhen you craft your About page, don’t forgo creativity for the sake of being professional, especially if that isn’t a value your brand stands for. What matters is that your brand is relatable to its target audience and meets them where they’re at.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. Allbirds\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.allbirds.com/pages/our-story\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds_8aac2dae-3492-41f1-8141-6f89f9223677.png?v=1647466677\" alt=\"Screenshot of Allbirds About Us page featuring a hill filled with sheep\"\u003eAllbirds\u003c/a\u003e’ brilliant use of elements like \u003ca href=\"/blog/16480796-how-to-create-beautiful-and-persuasive-hero-images-for-your-online-store\"\u003ebackground videos\u003c/a\u003e and quippy phrases to draw in its audience’s attention already make its About Us page that much more memorable. Scroll further and you’re met with a founder's story, told in the third person.\u003c/p\u003e\n\u003cp\u003eWhile this approach can work, be careful not to sound too stiff and unrelatable. To balance that, Allbirds uses simple \u003ca href=\"/blog/website-copy\"\u003eweb copy\u003c/a\u003e and matches a face to a name by including images of its founders.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-2.png?v=1647466716\" alt=\"Screenshot of illustration from Allbirds About Us page showing illustration of shoe with textured fabric\"\u003e\u003c/p\u003e\n\u003cp\u003eConsider using animation to show instead of telling how your product comes together. Add an easy-to-skim description of how your product stands out from the rest for some additional context. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Buck Mason\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.buckmason.com/pages/our-story\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-buck.png?v=1716989529\" alt=\"About Us page for brand Buck Mason\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-buck.png?v=1716989529\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.buckmason.com/pages/our-story\" target=\"_blank\"\u003e Buck Mason\u003c/a\u003e—a menswear brand—doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can use visuals to tell your story and create a brand identity that goes beyond the usual wall of text.\u003c/p\u003e\n\u003cp\u003eOne of the best parts of Buck Mason’s About Us page? Its calls to action (\u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\" target=\"_blank\"\u003eCTAa\u003c/a\u003e): “Come have a drink” and “Stop on by.” They’re relatable and playful, and they sound like their target audience.\u003c/p\u003e\n\u003cp\u003eDon’t ignore your CTA as a key part of your About Us page that can add to your brand identity. It’s an opportunity to convey what your brand is all about.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e6. Chubbies\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.chubbiesshorts.com/pages/about-us\" data-mce-href=\"https://www.chubbiesshorts.com/pages/about-us\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-about.png?v=1687363525\" alt=\"Chubbies About Us page features a smiling man in swim shorts and sunglasses on a beach chair\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-about.png?v=1687363525\"\u003eChubbies\u003c/a\u003e capitalizes on two marketing strategies that add a ton of personality to its immediately memorable menswear brand:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent \u003ca href=\"/blog/copywriting\" target=\"_blank\"\u003eecommerce copywriting\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eDynamic \u003ca\u003elifestyle photography\u003c/a\u003e of real people wearing its apparel\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe combination works because it does a great job of being relatable to the exact audience it’s trying to reach: men who like irreverence and fun and who prioritize relaxation. \u003c/p\u003e\n\u003cp\u003eAs you craft your perfect About Us page, work backward. Think of the three things \u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003eyour target audience\u003c/a\u003e values most. Then incorporate those values into your copy. Add imagery showcasing those values as a powerful illustration. \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e7. Milk Bar\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Milk Bar\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-milkbar.png?v=1716989531\"\u003e\u003c/div\u003e\n\u003cp\u003eWhy tell a story with words when you can show it with plenty of images and compelling behind-the-scenes footage of your production process? That’s exactly what bakery \u003ca rel=\"nofollow\" href=\"https://milkbarstore.com/pages/about\" target=\"_blank\"\u003eMilk Bar\u003c/a\u003e does as soon as you land on its colorful About Us page. \u003c/p\u003e\n\u003cp\u003eHowever, this doesn’t mean it completely ignores the fundamental components of an About Us page that makes it effective. Note that Milk Bar also includes:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA list of charities it works with\u003c/li\u003e\n\u003cli\u003eWhere it’s been featured (\u003cem\u003eThe New York Times\u003c/em\u003e), for added credibility\u003c/li\u003e\n\u003cli\u003eA short blurb on how it started\u003c/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePhotos and information about its team\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e8. Wild One\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Wild One\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-wild-one.png?v=1716989533\"\u003e\u003c/div\u003e\n\u003cp\u003eSometimes simple works best. Like\u003ca rel=\"nofollow\" href=\"https://wildone.com/pages/about\" target=\"_blank\"\u003eWild One\u003c/a\u003e—a brand dedicated to making \u003ca href=\"/blog/pet-business\"\u003epet products\u003c/a\u003e—which offers a clear and straightforward approach to what it does, who it does it for, and what problem it solves.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Wild One\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-wilone2.png?v=1716989531\"\u003e\u003c/div\u003e\n\u003cp\u003eWild One does a great job of weaving the notion of “simplicity” throughout its copy and brand images. The clean approach to design with muted colors and short text help drive the point home. Much like Wild One, a simple approach to your About page might work best for your brand. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e9. BOOM! by Cindy Joseph\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.boombycindyjoseph.com/pages/who-we-are\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-boom.png?v=1716989532\" alt=\"About Us page for brand Boom\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-boom.png?v=1716989532\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.boombycindyjoseph.com/pages/who-we-are\" target=\"_blank\"\u003e BOOM!’s\u003c/a\u003e straightforward approach to its About page works. Why? Because it’s designed for conversions. It clearly states who its product is designed for, what it values, and how the brand got started by solving a problem for aging women.\u003c/p\u003e\n\u003cp\u003eThe biggest takeaway from BOOM!’s approach is that it sets a See Our Products CTA high on the page. It’s safe to assume this approach does a solid job of sending shoppers to its \u003ca href=\"/blog/product-page\" target=\"_blank\"\u003eproduct pages\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eLike BOOM!, try experimenting with your CTA. There’s no hard rule that says your CTA needs to live at the bottom of your About page. Consider placing it near the top as part of your introduction. Have it stand out by ensuring your call to action is hard to miss. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e10. Lunya\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Lunya\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-lunya.png?v=1716989532\"\u003e\u003c/div\u003e\n\u003cp\u003eOne of the best ways to use your About Us page is to illustrate your brand’s \u003ca href=\"/blog/value-proposition\"\u003evalue proposition\u003c/a\u003e. As a brand that sells loungewear, \u003ca rel=\"nofollow\" href=\"https://lunya.co/pages/about-us\" target=\"_blank\"\u003eLunya\u003c/a\u003e puts craftsmanship at the forefront of what makes it different.\u003c/p\u003e\n\u003cp\u003eLunya uses a video to showcase its careful approach to detail, construction, and quality. This goes along with the “show don’t tell” strategy that can make an About Us page so powerful.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/lunya.png?v=1687364881\" alt=\"Lunya’s About Us page with a video of models and details about their commitment to quality.\"\u003e\u003c/p\u003e\n\u003cp\u003eAs your users scroll to the end, consider how valuable the “real estate” at the bottom of your About Us page is. Instead of creating a dead end by finishing your \u003ca href=\"/retail/brand-story\" target=\"_blank\"\u003ebrand story\u003c/a\u003e or simply listing brand values, entice your audience to explore your products by linking to your bestsellers. Use Lunya’s approach for inspiration.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e11. Wild Fork\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://wildforkfoods.com/pages/our-story\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wabout-us-page-wildfork.png?v=1716989534\" alt=\"About Us page for brand Wild Fork\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wabout-us-page-wildfork.png?v=1716989534\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://wildforkfoods.com/pages/our-story\" target=\"_blank\"\u003e Wild Fork\u003c/a\u003e’s About Us page appeals to the senses. That’s smart considering it sells responsibly farmed meat.\u003c/p\u003e\n\u003cp\u003eBeyond mouth-watering meat, Wild Fork sells peace of mind as a meat alternative for health-conscious consumers. Its About Us page does a great job of explaining how it does this by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdding visual infographics of its meat’s farm-to-fork journey\u003c/li\u003e\n\u003cli\u003eIncluding captioned video of its process\u003c/li\u003e\n\u003cli\u003eFeaturing pictures of its best cuts of meat\u003c/li\u003e\n\u003cli\u003eClearly stating the benefits of its product (convenience, variety, freshness)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’re clear on your product offering, using a combination of different types of visuals can do a lot to drive your point home. Just like Wild Fork, don’t be afraid to mix and match visual elements to design an About Us page that captures attention and is unique to your brand. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e12. 4ocean\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.4ocean.com/pages/mission\" data-mce-href=\"https://www.4ocean.com/pages/mission\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/4ocean.png?v=1716989534\" alt=\"About Us page for brand 4Oceans\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/4ocean.png?v=1716989534\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.4ocean.com/pages/mission\" data-mce-href=\"https://www.4ocean.com/pages/mission\" target=\"_blank\"\u003e 4ocean’s About Us page\u003c/a\u003e puts its mission statement front and center. This approach can work well for a mission-driven brand that’s working toward a goal its audience can get behind. Visitors are greeted with a full-width video that tells the founders’ story and captures the mission in their own words.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand 4Ocean\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-1.png?v=1716989535\"\u003e\u003c/div\u003e\n\u003cp\u003e4ocean’s plastic crisis plan is such a key part of why it creates accessories and apparel. It divides its About Us page into separate sections that go in depth on its operations, the Osborne Reef, and its impact on the environment. Much like 4ocean, consider splitting your About Us page into specific subpages and showcase \u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003eyour value proposition\u003c/a\u003e for the biggest impact. \u003c/p\u003e\n\u003ch3 id=\"21\"\u003e15. YETI \u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.yeti.com/stories/dispatch/our-story.html\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-yeti.png?v=1716989535\" alt=\"About Us page for brand Yeti\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-yeti.png?v=1716989535\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.yeti.com/stories/dispatch/our-story.html\" target=\"_blank\"\u003e YETI\u003c/a\u003e takes storytelling to another level on its About page.\u003c/p\u003e\n\u003cp\u003eThe design helps tell the founders’ story. At first glance, you get the impression of the company values through imagery, looping video, and a clear \u003ca href=\"/blog/mission-statement\" target=\"_blank\"\u003emission statement\u003c/a\u003e. Scroll down the page: you can see the people running the business and photos of them fishing. \u003c/p\u003e\n\u003cp\u003eVisitors can click through different stories about the brand’s sponsorships. It also showcases stories about inspiring people from the outdoors scene, such as the story behind \u003ca rel=\"nofollow\" href=\"https://stories.yeti.com/story/engler\" target=\"_blank\"\u003eMark Engler\u003c/a\u003e, a legendary fishing guide in the Colorado/New Mexico area. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Yeti\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-yeti-2.png?v=1716989532\"\u003e\u003c/div\u003e\n\u003cp\u003eYETI tells its story. It also features key highlights about the brand that keeps visitors inspired and creates a good \u003ca href=\"/blog/ecommerce-ux\" target=\"_blank\"\u003euser experience\u003c/a\u003e. These summaries help showcase YETI’s unique qualities and earn trust with potential customers. \u003c/p\u003e\n\u003ch3 id=\"22\"\u003e14. 40 Colori\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.40colori.com/pages/about\" data-mce-href=\"https://www.40colori.com/pages/about\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/40colori-page.png?v=1687365162\" alt=\"Screenshot of 40 Colori About Us page showing clean black text on a white background\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/40colori-page.png?v=1687365162\"\u003e40 Colori\u003c/a\u003e is a great model for About Us pages for small businesses. It provides a simple company overview, including a How We Work to give customers an inside look at operations. 40 Colori’s page speaks directly to readers, telling a coherent story that increases trust and transparency.\u003c/p\u003e\n\u003cp\u003eIts summary explains who the company is, its brand values, and how it differs from other Italian menswear brands. The \u003ca href=\"/blog/copywriting-mistakes\"\u003ecopywriting\u003c/a\u003e is clear, straightforward, and written in a \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e that makes 40 Colori sound credible and friendly.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e15. MVMT\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" alt=\"Screenshot of MVMT About Us page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mvmt_ca437755-dce0-4bf1-b37c-779bb8858959.png?v=1687365278\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mvmt_ca437755-dce0-4bf1-b37c-779bb8858959.png?v=1687365278\"\u003eThe \u003ca rel=\"nofollow\" href=\"https://www.mvmt.com/our-story.html\" target=\"_blank\"\u003eMVMT About Us page\u003c/a\u003e is designed using sections that guide the reader through its story.\u003c/p\u003e\n\u003cp\u003eIt centers on the company’s two co-founders, who both dropped out of college. Leading with photos of the founders establishes a personalized approach before getting into their product promise and finally their company philosophy.\u003c/p\u003e\n\u003cp\u003eIf you are struggling with how to structure your About Us page, you could follow MVMT’s lead by breaking it down into four straightforward parts:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOur story\u003c/li\u003e\n\u003cli\u003eOur products\u003c/li\u003e\n\u003cli\u003eOur mission\u003c/li\u003e\n\u003cli\u003eOur socials\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis can help you tell your story simply and effectively, letting readers quickly see who you are and what you do.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e16. Marie Forleo\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://www.marieforleo.com/about\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-marie.png?v=1716989531\" alt=\"About Us page for brand Marie Forleo\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-marie.png?v=1716989531\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.marieforleo.com/about\" target=\"_blank\"\u003e Marie Forleo\u003c/a\u003e builds connection with readers by designing her About page to look like a long-form letter. It tells her story in a personal and friendly tone before focusing on the reader with a section aptly titled “Which brings me to you.”\u003c/p\u003e\n\u003cp\u003eMarie also builds trust with some serious name dropping, including photos of her with Richard Branson and Oprah. These are included alongside \u003ca href=\"/blog/15973132-hacking-the-press-clever-ways-to-get-free-press-coverage-with-zero-budget\"\u003elinks to press\u003c/a\u003e featuring her work.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Marie Forleo\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-marie-forleo.png?v=1716989533\"\u003e\u003c/div\u003e\n\u003cp\u003eFor entrepreneurs who have a personal brand tied to their business, this style of About Us page is effective. You can treat your business as one important chapter in a series of stories. Start at the beginning and end where your reader is introduced as a character in your personal story.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e17. Cotopaxi\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand Cotopaxi\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-cotopaxi.png?v=1716989533\"\u003e\u003c/div\u003e\n\u003cp\u003eThe essence of a brand can be found in the feelings and meaning its name evokes. So another good place to start your story is with the “why” behind your business name.\u003c/p\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://www.cotopaxi.com/\" target=\"_blank\"\u003eCotopaxi\u003c/a\u003e takes this approach, explaining the personal meaning the brand name has for its founders. It is the starting point to tell the rest of their story, through the actions they’ve taken in building the business and pursuing their cause.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e18. Mailchimp\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003ca rel=\"nofollow\" href=\"https://mailchimp.com/about/\" target=\"_blank\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-mailchimp.png?v=1716989532\" alt=\"About Us page for brand Mailchimp\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/about-us-page-mailchimp.png?v=1716989532\"\u003e\u003c/a\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://mailchimp.com/about/\" target=\"_blank\"\u003e Mailchimp’s About Us page\u003c/a\u003e expresses the brand’s commitment to small businesses and community. It kicks off with an overview of the founders’ story, showcasing their 20 years of experience in web design and email, building \u003ca href=\"/blog/website-credibility\"\u003ecredibility\u003c/a\u003e and authority.\u003c/p\u003e\n\u003cp\u003eThe page demonstrates its brand values by explaining Mailchimp’s company culture. Here it discusses Mailchimp’s commitment to learning and educating employees about small businesses, so that each employee it hires is a perfect addition to the team.\u003c/p\u003e\n\u003cp\u003eOne element that stands out on Mailchimp’s About Us page is its section on corporate citizenship. \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLearn how the brand’s \u003c/span\u003e\u003ca rel=\"nofollow\" href=\"https://mailchimp.com/givewhereyoulive/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https://mailchimp.com/givewhereyoulive/\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eGive Where You Live\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e initiative is helping non-profits in select cities.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eOverall, Mailchimp’s About Us is authentic, honest, and shows how it stands by its mission to support small businesses in real life and online. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to write an About Us page in 5 steps\u003c/h2\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/c27JminoNgc?si=f2yDaIT5mH8xOpUZ\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003e1. Set the scene\u003c/h3\u003e\n\u003cp\u003eThe best About Us pages accomplish their goals through telling a story about a brand. Introduce the characters or setting and establish the status quo or “the way things were” for you, your target customer, or your industry.\u003c/p\u003e\n\u003ch3\u003e2. Introduce the problem\u003c/h3\u003e\n\u003cp\u003eDescribe the problem that called you (the main character) to act. Explain who it impacted, how it impacted them, and why that matters.\u003c/p\u003e\n\u003ch3\u003e3. Rise to the challenge\u003c/h3\u003e\n\u003cp\u003eExplain how you set out to find a solution (i.e., start your business). Highlight the obstacles you faced along the way.\u003c/p\u003e\n\u003ch3\u003e4. Arrive at a solution\u003c/h3\u003e\n\u003cp\u003eShare details of how your business is pursuing its purpose and the milestones you’ve hit. Stories are all about representing change—starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.\u003c/p\u003e\n\u003ch3\u003e5. Envision what’s next\u003c/h3\u003e\n\u003cp\u003ePaint a picture of the future for your company or state its mission and goals.\u003c/p\u003e\n\u003cp\u003eHere are some other components you might want to add to your About Us page. These elements will not only help to flesh out your narrative, but also define your brand and communicate your company’s reason for being.\u003c/p\u003e\n\u003ch4\u003eYour business model\u003c/h4\u003e\n\u003cp\u003eFor some companies, their business model is their \u003ca href=\"/blog/unique-selling-proposition\" target=\"_blank\"\u003eunique value proposition\u003c/a\u003e—a selling point that’s worth including on their About Us page.\u003c/p\u003e\n\u003cp\u003eThis might include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow you cut out the middleman and pass the savings on to customers\u003c/li\u003e\n\u003cli\u003eWhere you source the materials for your product (e.g., manufacturing in a specific country or providing jobs to a certain community)\u003c/li\u003e\n\u003cli\u003eA breakdown of the portion of your revenue that goes to a charity\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you are looking to strengthen your brand through transparency, your About Us page is a good place to do it. Take the opportunity to summarize your supply chain, how your business works, and your company’s history, relating it back to your mission.\u003c/p\u003e\n\u003cp\u003eA simple way to do this is with an illustration or infographic that presents your business model in an easy to understand manner.\u003c/p\u003e\n\u003ch4\u003ePress mentions, testimonials, awards\u003c/h4\u003e\n\u003cp\u003eReviews, press mentions, or \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content (UGC)\u003c/a\u003e can be featured on your About Us page to show how you impact your customers or your industry.\u003c/p\u003e\n\u003cp\u003eThere are a variety of ways to integrate social proof into your About Us page. Some of the most common ways are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbedding Instagram galleries of customer content\u003c/li\u003e\n\u003cli\u003eFeaturing the logos of publications that have covered you\u003c/li\u003e\n\u003cli\u003eHighlighting a quote lifted from a customer review\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePress mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story and build trust. \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHere’s how cereal brand \u003c/span\u003e\u003ca href=\"https://www.shopify.com/ca/blog/offlimits-creative-branding-community\" data-mce-fragment=\"1\" data-mce-href=\"https://www.shopify.com/ca/blog/offlimits-creative-branding-community\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eOffLimits\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e approached this for its own About Us page:\u003c/span\u003e\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"About Us page for brand OffLimits\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/build-a-brand-offlimits2_ff4b40d3-eb07-4081-a761-b719f09ff17f.png?v=1716990648\"\u003e\u003c/div\u003e\n\u003ch4\u003eConcrete numbers\u003c/h4\u003e\n\u003cp\u003eNumbers give you credibility, especially if you’re illustrating a problem you’re trying to solve or the progress you’ve made as a business (e.g., number of items sold or years you’ve been in business).\u003c/p\u003e\n\u003cp\u003eConsider the stats you can use on your About Us page as a way to emphasize your company mission or to quantify your impact as a business.\u003c/p\u003e\n\u003cp\u003eWhether you’re introducing an industry problem or highlighting company success, tying eye-catching figures into your narrative can help communicate your message effectively.\u003c/p\u003e\n\u003ch4\u003eAn introduction to your team\u003c/h4\u003e\n\u003cp\u003ePutting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business.\u003c/p\u003e\n\u003cp\u003eEven if you only feature the founders, your About Us page can be a chance to build your personal brand. It is a place to build trust with readers by sharing how your story and experience makes you and your company a good fit to serve your market.\u003c/p\u003e\n\u003ch4\u003eA video or gallery of photos\u003c/h4\u003e\n\u003cp\u003eIf you can, you should mix up the media on your About Us page to add variety in your page design.\u003c/p\u003e\n\u003cp\u003eAt the very least, you can include high-quality behind-the-scenes photos that give visitors a glimpse into your business. If you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well. \u003c/p\u003e\n\u003ch4\u003eSocial media links and calls to action\u003c/h4\u003e\n\u003cp\u003eYour About Us page can also be used to funnel visitors to other web pages or online presences, whether it’s a blog post or social profile. If you’re an ecommerce brand, you’ll want to point people toward your best visual content on TikTok or Instagram. If you’re a freelancer, a link to your LinkedIn profile could help build credibility with a potential client. \u003c/p\u003e\n\u003cp\u003eBe sure to incorporate any relevant CTA links into your copy and think about how you can continue the visitor’s journey by encouraging them to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow your social accounts\u003c/li\u003e\n\u003cli\u003eOpt into your \u003ca href=\"/blog/build-email-list\"\u003eemail list\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eCheck out your products\u003c/li\u003e\n\u003cli\u003eApply for a job at your company\u003c/li\u003e\n\u003cli\u003eRead your \u003ca href=\"/blog/how-to-start-a-blog\"\u003eblog\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eAbout Us page templates\u003c/h2\u003e\n\u003cp\u003eKeep in mind that writing your actual copy in the first person (e.g., I, we) will help build a more personal connection with your target audience. Your About Us page is about \u003cem\u003eyou\u003c/em\u003e, so don’t shy away from that.\u003c/p\u003e\n\u003cp\u003eHit the following points and you should have the structure for a story (\u003ca href=\"/blog/copywriting-mistakes\" target=\"_blank\"\u003enot necessarily the copy you’ll use\u003c/a\u003e) that you can incorporate into your About Us page narrative. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e[FOUNDERS] started [COMPANY] because [EXPLAIN PROBLEM IN YOUR INDUSTRY].\u003c/p\u003e\n\u003cp\u003eThat’s why [DESCRIBE JOURNEY TO SOLUTION].\u003c/p\u003e\n\u003cp\u003eAlong the way, [SHARE MILESTONES AND WINS].\u003c/p\u003e\n\u003cp\u003eWe want to be [STATE YOUR MISSION GOING FORWARD].\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eSome other inspiring templates to check out are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.oberlo.com/blog/ecommerce-about-page-templates\" target=\"_blank\"\u003eEcommerce About Us page examples and templates by Oberlo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://coschedule.com/blog/write-about-us-page-template-examples/\" target=\"_blank\"\u003eAbout Us page templates by CoSchedule\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHowever, a story is just the start. A good About Us page doesn’t just tell the story behind a company—it shows it. \u003c/p\u003e\n\u003cp\u003eMany ecommerce website builders will include an About Us page in your starter template. For example, Shopify’s \u003ca href=\"https://themes.shopify.com/themes/parallax/styles/aspen\" target=\"_blank\"\u003eParallax theme\u003c/a\u003e provides an About Us page template you can copy and paste your story into.\u003c/p\u003e\n\u003cp\u003eIf you’re genuinely stuck on an About page, you may be tempted to use a paid or free About page generator. The problem is, no generator can \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ewrite your company’s story\u003c/span\u003e. About Us pages are unique to your business and should be written with consideration in mind. \u003c/p\u003e\n\u003cp\u003eAnother option is to use the About Us page templates above. If you’re strapped for time or just can’t find the words, \u003ca href=\"/ca/blog/what-is-copywriting\"\u003ehire a copywriter\u003c/a\u003e. They’ll be able to interview you and your team members and write a beautiful on-brand About Us page for your business that you can use to connect with potential customers.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eBuilding trust with your About Us page\u003c/h2\u003e\n\u003cp\u003eWhen you’re starting out, it might seem like there’s not an awful lot to say on your About Us page.\u003c/p\u003e\n\u003cp\u003eIf you have a point of view and know why you’re doing what you do in service of your customers, you have enough to start with. You can add the milestones you’ve crossed as you grow, improving your About Us page over time.\u003c/p\u003e\n\u003cp\u003eFor those who are already well into their own story, take a look at your analytics to see if new visitors are regularly stopping by your About Us page.\u003c/p\u003e\n\u003cp\u003eMaybe it’s time to review it and start treating your About Us page like the valuable online asset it’s meant to be.\u003c/p\u003e\n\u003cp\u003e\u003ci\u003eFeature illustration by Alice Mollon\u003c/i\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n \u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n \u003ch2\u003eAbout Us Page FAQ\u003c/h2\u003e\n\n \u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n \u003ch3 itemprop=\"name\"\u003eWhat is an About Us page?\u003c/h3\u003e\n \u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n \u003cdiv itemprop=\"text\"\u003e\n \u003cp\u003eYour about page introduces you to your customers. Share who you are, why you started the brand, your vision and mission, and how you plan to grow. Treat your About page like your store’s résumé, and make sure it’s updated at all times. The more you share about yourself, the closer your customers will feel to your brand.\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n \u003ch3 itemprop=\"name\"\u003e How do I write an About Us page? \u003c/h3\u003e\n \u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n \u003cdiv itemprop=\"text\"\u003e\n \u003cp\u003eTo write an About Us page, start with your company’s story:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSet the scene by introducing the characters and status quo.\u003c/li\u003e\n\u003cli\u003eIntroduce the problem that caused you to act.\u003c/li\u003e\n\u003cli\u003eExplain how you found a solution and the challenges you faced.\u003c/li\u003e\n\u003cli\u003eShare the milestones your business has hit.\u003c/li\u003e\n\u003cli\u003eDescribe the future for your company or state its mission and goals.\u003c/li\u003e\n\u003c/ul\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n \u003ch3 itemprop=\"name\"\u003e Why do websites have About Us content? \u003c/h3\u003e\n \u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n \u003cdiv itemprop=\"text\"\u003e\n \u003cp\u003eWhile you don’t technically need an About Us page, it’s definitely a good idea. About Us content is a way for customers to learn about you and create a sense of trust in your brand. If they feel connected to you and your brand, they’ll be more willing to purchase your products.\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n \u003ch3 itemprop=\"name\"\u003eHow do you add an About Page in Shopify?\u003c/h3\u003e\n \u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n \u003cdiv itemprop=\"text\"\u003e\n \u003cp\u003eLog in to your Shopify admin dashboard and click on “Online store” from the left hand side menu. Click on “Add page,” create your content there, and name the page '“About.” Save the page and then add it to your menu.\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\u003c/div\u003e","excerpt":"Build brand credibility and earn your audience's trust by writing a compelling About Us page for your business.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-write-an-about-us-wip1.png?v=1618511825\" alt=\"About us page\"\u003eBuild brand credibility and earn your audience's trust by writing a compelling About Us page for your business. \u003c/p\u003e","seo":{"__typename":"SEO","title":"18 Great About Us Page Examples That Drive Results","description":"Your About Us page is key to building trust and credibility with shoppers. Here’s how to write an About Us page, with examples and templates to get you started."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-write-an-about-us-page\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-write-an-about-us-page\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-write-an-about-us-page\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-write-an-about-us-page\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-write-an-about-us-page\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-write-an-about-us-page\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-write-an-about-us-page\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-write-an-about-us-page\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-write-an-about-us-page\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-write-an-about-us-page\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-write-an-about-us-page\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-write-an-about-us-page\",\"pt\":\"https://www.shopify.com/br/blog/como-escrever-a-pagina-sobre-nos-para-seu-e-commerce\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-write-an-about-us-page\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-write-an-about-us-page\",\"de\":\"https://www.shopify.com/de/blog/uber-uns-unternehmen\",\"es\":\"https://www.shopify.com/es/blog/quienes-somos-pagina\",\"fr\":\"https://www.shopify.com/fr/blog/comment-rediger-une-page-a-propos\",\"it\":\"https://www.shopify.com/it/blog/come-usare-la-pagina-chi-siamo\",\"nl\":\"https://www.shopify.com/nl/blog/over-ons-pagina\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Create Your Landing Page Design (+ Examples for Inspiration)\",\"url\":\"blog/landing-page-design\"},{\"title\":\"Ecommerce UX: Design Strategies and Best Practices for 2024\",\"url\":\"blog/ecommerce-ux\"},{\"title\":\"What Is Conversion Rate Optimization (CRO)? How To Get Started\",\"url\":\"blog/120261189-conversion-rate-optimization\"},{\"title\":\"How To Hire an Ecommerce Expert for Your Business in 2024\",\"url\":\"blog/how-to-hire-an-expert\"},{\"title\":\"Ecommerce Analytics: How To Analyze Data for Your Business (2024)\",\"url\":\"blog/marketing-analytics\"},{\"title\":\"How To Use Customer Value Management To Increase Sales\",\"url\":\"blog/customer-value-management\"},{\"title\":\"Launch Your Online Store in 2024: The 15-Point Ecommerce Checklist\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"Google Analytics for Ecommerce in 2024 (Complete Guide)\",\"url\":\"blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-write-an-about-us-wip1_3c65e870-e2ba-48dd-bd18-59638b7fb042.png?v=1730128469","imageAltText":"About us page","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T18:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/28926607394","handle":"selling-wholesale","title":"Wholesaling: How to Start a Wholesale Business in 2025","publishedAt":"2024-11-29T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/wholesale_20business_8c0eba5c-74b3-4946-b09b-9f408eb6058e.jpg?v=1730131889","altText":"Stacked green cubes representing wholesale business inventory.","width":1848,"height":782},"tags":["Business","Sell Online","Start a Business"],"contentHtml":"\u003cp\u003eStarting a wholesale business is a way for entrepreneurs to find success by focusing on operations and \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e rather than \u003ca href=\"/blog/direct-sales\"\u003edirect sales\u003c/a\u003e or marketing.\u003c/p\u003e\n\u003cp\u003eBy using a wholesale business model, you can delegate one big responsibility to \u003ca href=\"/retail/wholesale-vs-retail\"\u003eretail businesses\u003c/a\u003e: finding customers.\u003c/p\u003e\n\u003cp\u003eThis guide explains how wholesale businesses work, and how you can start one using an ecommerce platform.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a wholesale business?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to start a wholesale business online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWholesale items to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eIs a wholesale business profitable?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWholesale business FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eReady to start your business?\u003c/strong\u003e \u003ca href=\"/website/builder\"\u003eCreate your website\u003c/a\u003e today or \u003ca href=\"/blog/what-is-shopify\"\u003elearn more about Shopify's tools\u003c/a\u003e for selling online and in person.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eWhat is a wholesale business?\u003c/h2\u003e\n\u003cp\u003eA wholesale business involves buying large quantities of products from a \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufacturer\u003c/a\u003e and selling them to a retailer. Typically, wholesale products are bought at a discounted rate, which allows wholesalers to generate a profit. The retailer then sells the products to end consumers at a higher price.\u003c/p\u003e\n\u003ch3\u003eUnderstanding the wholesale business model\u003c/h3\u003e\n\u003cp\u003eWholesalers are an intermediary in the \u003ca href=\"/blog/supply-chain-management\"\u003esupply chain\u003c/a\u003e, managing the supply of goods from manufacturers to retailers as efficiently as possible. Because wholesalers purchase large amounts of stock, they can access lower prices and pass on those savings to retailers. Wholesalers may also help retailers source specific goods for customers.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/wholesale-definition\"\u003ewholesale business model\u003c/a\u003e has seen changes recently, thanks in part to wholesale marketplaces like \u003ca href=\"https://www.faire.com/\"\u003eFaire\u003c/a\u003e. These platforms have allowed small businesses to engage in wholesale activities by increasing access to a global audience of buyers.\u003c/p\u003e\n\u003cp\u003eWhether you’re using a marketplace or your \u003ca href=\"http://shopify.com/online\"\u003eonline store\u003c/a\u003e, it’s easier than ever for online businesses to sell to both retailers and consumers. You can create dedicated shopping experiences for customers, whether they’re other businesses, resellers, or the end user.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eSell wholesale and direct to consumers with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with built-in features that help you sell B2B and DTC from a single store. Tailor the shopping experience for each buyer with customized product listings and pricing, quantity rules, payment terms, and more—no third-party apps or coding needed.\u003c/p\u003e\n\u003ca href=\"/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026amp;itterm=shopify-b2b-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to start a wholesale business online\u003c/h2\u003e\n\u003cp\u003eOne of the myths about \u003ca href=\"/enterprise/wholesale-ecommerce-websites\"\u003ewholesale ecommerce\u003c/a\u003e is that you need significant \u003ca href=\"/blog/cash-flow\"\u003ecash flow\u003c/a\u003e and industry connections to get started. In fact, wholesale operations can be started much like you would \u003ca href=\"/blog/how-to-start-a-business\"\u003estart any business\u003c/a\u003e. Ecommerce tools and platforms give you ways to scale your growth, from negotiating with suppliers to reorganizing your sales channels to accommodate business-to-business \u003ca href=\"/enterprise/b2b-ecommerce\"\u003e(B2B) sales\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFollow these steps to start a wholesale business:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eDecide what wholesale items to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePick a supplier\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eGet wholesale licenses and permits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSet a wholesale pricing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eCreate an online wholesale store with Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eMarket and sell your wholesale products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eExpand your team\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. Decide what wholesale items to sell\u003c/h3\u003e\n\u003cp\u003ePicking a \u003ca href=\"/blog/niche-markets\"\u003eproduct niche\u003c/a\u003e can be overwhelming, but by creating some selection criteria, you can build a profitable wholesale catalog.\u003c/p\u003e\n\u003cp\u003eConsider these product features when choosing wholesale items to sell:\u003c/p\u003e\n\u003ch4\u003eSeasonality\u003c/h4\u003e\n\u003cp\u003eSome products have \u003ca href=\"/blog/forecasting-for-seasonal-businesses\"\u003epeak sales periods\u003c/a\u003e. For instance, swimsuits typically see higher sales in the summer, whereas winter drives demand for coats. Other products have more stable, year-round sales. Recognizing seasonal patterns can help when planning stock levels and marketing strategies.\u003c/p\u003e\n\u003ch4\u003eProfit margin\u003c/h4\u003e\n\u003cp\u003eKnowing your \u003ca href=\"/tools/profit-margin-calculator\"\u003eprofit margin\u003c/a\u003e is crucial in any business. For example, if you buy coffee mugs for $2 and sell them to retailers for $8, your profit margin stands at $6 per mug. This figure is essential for pricing your products profitably while staying competitive. Remember, your retail customers will also need to operate with a profit margin.\u003c/p\u003e\n\u003ch4\u003eSize and weight\u003c/h4\u003e\n\u003cp\u003eShipping costs can significantly affect your pricing and delivery choices. Selling smaller, lighter items, such as jewelry, generally allows for \u003ca href=\"/blog/cheapest-way-to-ship-a-package\"\u003elower shipping costs\u003c/a\u003e. This makes it a more cost-effective choice if you're starting a wholesale business with limited capital.\u003c/p\u003e\n\u003ch4\u003ePurchase frequency\u003c/h4\u003e\n\u003cp\u003eProducts that consumers need regularly, like printer ink or pet food, provide a more consistent revenue stream thanks to their high \u003ca href=\"/blog/customer-retention-strategies\"\u003epurchase frequency\u003c/a\u003e. Planning inventory for such items can be more predictable, making for a smoother operation.\u003c/p\u003e\n\u003ch4\u003eCompetition\u003c/h4\u003e\n\u003cp\u003eKeeping an eye on your competition can reveal gaps in their product lines that you can capitalize on. For instance, if no bathroom product wholesaler offers lavender-scented handmade soaps, this scent could be your \u003ca href=\"/blog/competitive-analysis\"\u003eunique selling point\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eExpertise\u003c/h4\u003e\n\u003cp\u003eLeverage your existing knowledge to find wholesale products. If you enjoy going to the gym, for example, you’ll likely have a good idea of what other fitness enthusiasts might want to buy. Perhaps you had a previous role in an industry that allowed you to connect with retailers or manufacturers. This can guide you in choosing the right wholesale items.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Pick a supplier\u003c/h3\u003e\n\u003cp\u003eIf you’re not making your own products, you’ll need to build relationships with \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufacturers and suppliers\u003c/a\u003e. A stable wholesale business hinges on a reliable and consistent inventory. Retailers shy away from wholesalers who can’t keep their customers’ favorite products in stock.\u003c/p\u003e\n\u003cp\u003eWhen picking suppliers, consider these factors:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiversify your supplier base.\u003c/strong\u003e Don’t rely on one manufacturer or supplier. Working with several suppliers ensures you have a backup if one fails to deliver.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGo with the most reliable options.\u003c/strong\u003e Choose suppliers and manufacturers who have a track record of delivering on time. Delays can disrupt your business and disappoint your customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook for quality.\u003c/strong\u003e Ensure your supplier provides high-quality products. Poor quality can harm your reputation and customer relationships.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are many ways to connect with manufacturers and suppliers. You could reach out directly, ask to be referred by relevant people in your industry, or use \u003ca href=\"/blog/wholesale-marketplace\"\u003eonline supplier databases\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSetting fair rules with suppliers is critical to ensuring professionalism. For example, you might make agreements about delivery times, product quality checks, or what happens in the case of a supply issue.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Get wholesale licenses and permits\u003c/h3\u003e\n\u003cp\u003eTo keep things legal, it’s important to apply for licenses and permits before starting a wholesale business.\u003c/p\u003e\n\u003cp\u003eHere are some licenses and permits you might need:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/business-license\"\u003e\u003cstrong\u003eBusiness license:\u003c/strong\u003e\u003c/a\u003e Licenses may be required to operate in certain industries and locations.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\"\u003e\u003cstrong\u003eSales tax permit:\u003c/strong\u003e\u003c/a\u003e You may need a permit to buy goods wholesale without paying sales tax.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers\"\u003e\u003cstrong\u003eEmployer identification number (EIN):\u003c/strong\u003e\u003c/a\u003e If you plan to hire employees, you’ll need an EIN from the IRS.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/business-risk\"\u003e\u003cstrong\u003eSpecialized permits:\u003c/strong\u003e\u003c/a\u003e Depending on what you’re selling (food and beverages, for example), you might need specific permits.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/register-business\"\u003e\u003cstrong\u003eBusiness registration:\u003c/strong\u003e\u003c/a\u003e To acquire funding and credit, you’ll likely need to register your business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider booking a consultation with a business adviser or local government office to ensure you have all the necessary paperwork in place.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. Set a wholesale pricing strategy\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/pricing-strategies\"\u003ePricing strategies\u003c/a\u003e are a key component of successful wholesaling. You’ll need to price products differently depending upon whether you’re \u003ca href=\"/blog/how-to-sell-online\"\u003eselling to customers online\u003c/a\u003e, to a small retailer, or to a large business making a bulk order.\u003c/p\u003e\n\u003cp\u003eMost successful wholesale businesses make at least 50% profit on bulk orders and look to \u003ca href=\"/blog/profit-margin\"\u003eincrease profit margins\u003c/a\u003e when selling in smaller quantities.\u003c/p\u003e\n\u003cp\u003eHere is an example of a pricing strategy, where a wholesale business would retain a 50% profit margin on wholesale orders and a 75% profit margin on \u003ca href=\"/enterprise/direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e sales. “MSRP” stands for the manufacturer's suggested retail price.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A table displaying an example wholesale pricing strategy for three product SKUs.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pricingstrategy.png?v=1732852428\"\u003e\n\u003cp\u003eA profitable \u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003epricing strategy for wholesale distributors\u003c/a\u003e lets them maintain a profit margin while allowing retailers (the customers) to do the same.\u003c/p\u003e\n\u003cp\u003eLuckily, there are ways to price your wholesale products to mitigate risk. A popular method is to offer discounts based on purchase order quantities.\u003c/p\u003e\n\u003ch4\u003eMOQs\u003c/h4\u003e\n\u003cp\u003eMany wholesale businesses set \u003ca href=\"/retail/minimum-order-quantity\"\u003eminimum order quantities\u003c/a\u003e (MOQs) retailers must meet to place an order. From there, you can use marketing tactics to encourage retailers to place larger orders for a better margin upon resale.\u003c/p\u003e\n\u003ch4\u003eMSRPs\u003c/h4\u003e\n\u003cp\u003eAnother wholesale pricing strategy to keep income stable is a manufacturer’s suggested retail price. MSRPs discourage customers from undercutting each other, which helps you maintain your prices and margins.\u003c/p\u003e\n\u003cp\u003eAn MSRP is often part of a contract agreement between a wholesaler and a retailer. It guarantees the retailer will stick to the suggested retail price—discounts and sale events such as \u003ca href=\"/enterprise/black-friday-ecommerce\"\u003eBlack Friday\u003c/a\u003e notwithstanding.\u003c/p\u003e\n\u003cp\u003eAs a wholesaler, you can set the rules for your retailers. But it’s also up to you to ensure retailers can make a profit from selling your product.\u003c/p\u003e\n\u003ch4\u003eSetting payment terms\u003c/h4\u003e\n\u003cp\u003eAnother pricing decision you’ll need to make as a wholesaler is the payment terms you’ll offer customers. Most retailers are unable to pay for stock upfront. Instead, net payment terms allow retailers to pay for items as they make sales.\u003c/p\u003e\n\u003cp\u003eConsider setting individual \u003ca href=\"/blog/net-30-payment-terms\"\u003epayment terms\u003c/a\u003e for each company you sell to. Terms could vary depending on order size and your prior relationship with the retailer. Popular terms include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNone:\u003c/strong\u003e Customers pay for orders immediately at checkout.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet (period):\u003c/strong\u003e Customers pay for orders by an agreed due date, such as 15, 30, or 90 days.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpon fulfillment:\u003c/strong\u003e Customers pay only when the order is fulfilled or received.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cp\u003e\u003ca href=\"/plus/solutions/b2b-ecommerce\"\u003eShopify\u003c/a\u003e offers eight net payment term options, including net periods, due on receipt, and due on fulfillment. You can also set custom payment due dates.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-wholesale.png?v=1709054183\" alt=\"Net 30 payment terms are set on a B2B order from Gordie Gifts, using Shopify.\"\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e5. Create an online wholesale store with Shopify\u003c/h3\u003e\n\u003cp\u003eShopify is the simplest way to sell to other businesses online. Its B2B features make it easy to provide tailored shopping experiences for different types of customers, whether they’re requesting custom bulk orders or purchasing single items.\u003c/p\u003e\n\u003cp\u003eHere are some of the features that you can use to create an online wholesale store with Shopify.\u003c/p\u003e\n\u003ch4\u003eCompany profiles\u003c/h4\u003e\n\u003cp\u003eShopify’s \u003ca href=\"https://help.shopify.com/en/manual/b2b/b2b-customers\"\u003eB2B customer profiles\u003c/a\u003e are designed for wholesale. Profiles can represent multiple buyers and locations, keeping all customer information in one place.\u003c/p\u003e\n\u003cp\u003eEach location profile includes fields for all necessary wholesale data. Manage payment terms, catalogs, tax exemptions, and user permissions directly from the profile.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Shopify’s interface showing the creation of a company profile for the store Gordie Gifts.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifyinterface.png?v=1732852428\" style=\"float: none;\"\u003e\n\u003ch4\u003eCatalogs\u003c/h4\u003e\n\u003cp\u003eThe \u003ca href=\"https://help.shopify.com/en/manual/b2b/catalogs\"\u003ecatalog\u003c/a\u003e includes three features for easy customization of the B2B buying experience:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrice lists.\u003c/strong\u003e Set wholesale pricing using fixed amounts or a percentage off the retail price. You can also specify minimum, maximum, and increment rules for each \u003ca href=\"/blog/what-is-a-stock-keeping-unit\"\u003estock keeping unit\u003c/a\u003e (SKU).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer-specific product publishing.\u003c/strong\u003e Segment your catalog to show different products to different customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume pricing.\u003c/strong\u003e Offer additional discounts based on the quantity a customer adds to their cart. \u003c/li\u003e\n\u003c/ol\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Shopify’s interface showing catalog customization options\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cataloguecustomization.png?v=1732852428\" style=\"float: none;\"\u003e\n\u003ch4\u003eCustomer accounts\u003c/h4\u003e\n\u003cp\u003eThe \u003ca href=\"https://help.shopify.com/en/manual/b2b/checkout\"\u003ecustomer accounts\u003c/a\u003e feature allows you to show B2B customers your wholesale products and pricing, while keeping your existing product pages for B2C consumers.\u003c/p\u003e\n\u003cp\u003eWhen a retailer logs into your store, they can manage their orders, view past orders, and save their account information.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Shopify’s interface showing the customer accounts feature\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customeraccounts.png?v=1732852428\" style=\"float: none;\"\u003e\n\u003cp\u003eUse these features to serve retailers, resellers, and end consumers from your Shopify store.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eHow Brooklinen scaled its wholesale business with Shopify\u003c/p\u003e\n\u003cp\u003eSee how Brooklinen, creator of the internet’s favorite sheets, took its wholesale business to the next level and saw significant growth with Shopify’s B2B features.\u003c/p\u003e\n\u003ca href=\"/plus/customers/brooklinen\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e6. Market and sell your wholesale products\u003c/h3\u003e\n\u003cp\u003eWith a profitable wholesale business idea, a pricing strategy, and an online store, the next step is finding potential wholesale customers.\u003c/p\u003e\n\u003cp\u003eWhile marketing to end consumers might not be necessary, visibility to retailers is crucial. So, how do you find these retailers and ensure they notice your business?\u003c/p\u003e\n\u003ch4\u003eUse your website\u003c/h4\u003e\n\u003cp\u003eIf you run a direct-to-consumer (DTC) website, you may be able to leverage your visibility to find wholesale customers. Retailers and distributors often reach out to popular online stores to establish partnerships—either to stock a product in your store or expand your product distribution.\u003c/p\u003e\n\u003cp\u003eHarness this organic interest by giving your store an enticing \u003ca href=\"/business-name-generator\"\u003ename\u003c/a\u003e and brand, then signaling that you’re open to a wholesale relationship by making it easy for retailers to contact you. One option is to put a link for wholesale inquiries in your website footer:\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A link with the anchor text Wholesale in the footer of ecommerce website Rockwell Razors.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rockwell-razors.png?v=1709054335\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://getrockwell.com/\" rel=\"nofollow\" target=\"_blank\"\u003eRockwell Razors\u003c/a\u003e keeps an easily accessible link to a wholesale inquiry form on its website footer.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLet your customers \u003ca href=\"https://help.shopify.com/en/manual/b2b/companies/company-account-requests\"\u003esubmit a form\u003c/a\u003e on your online store to request a B2B relationship.\u003c/p\u003e\n\u003ch4\u003eJoin a wholesale marketplace\u003c/h4\u003e\n\u003cp\u003eAccess a large pool of retailers by listing your products on wholesale marketplaces. You can \u003ca href=\"/marketplace-connect\"\u003eadd your store’s products to marketplaces\u003c/a\u003e to spread your business across \u003ca href=\"/blog/sales-channel\"\u003esales channels\u003c/a\u003e and reach new buyers.\u003c/p\u003e\n\u003cp\u003eBefore choosing a wholesale marketplace, it’s important to do your research and understand terms and conditions. Some marketplaces ask for exclusive rights, and every platform charges different fees.\u003c/p\u003e\n\u003ch4\u003eAttend trade shows\u003c/h4\u003e\n\u003cp\u003eTrade shows have long been a trusted avenue for wholesalers to connect with potential customers. No matter your niche, be it baby apparel or home décor, there’s likely a trade show tailored to your industry. You can find these events listed in \u003ca href=\"https://www.wholesalecentral.com/trade-shows/trade-show-calendar.html\"\u003etrade show directories\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSetting up a booth at these shows provides a platform to network directly with retailers. However, keep in mind that trade shows can be a significant investment. They often involve \u003ca href=\"/retail/trade-show-planning\"\u003eplanning\u003c/a\u003e, travel expenses, and booth fees.\u003c/p\u003e\n\u003cp\u003eBefore diving in, consider attending a trade show as a visitor first. Walk the floor, gauge the potential, and then decide if exhibiting is a worthwhile investment for your business.\u003c/p\u003e\n\u003ch4\u003eUse incentives to motivate buyers\u003c/h4\u003e\n\u003cp\u003eJust like everyday consumers, wholesale buyers respond well to incentives. Many \u003ca href=\"/blog/wholesale-distributor\"\u003ewholesale distributors\u003c/a\u003e offer discounts based on the quantity of products purchased. A popular incentive is a percentage off a customer’s first order.\u003c/p\u003e\n\u003cp\u003eHere are some other incentives you could consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow minimum order requirements.\u003c/strong\u003e Make it easy for new customers to start buying from you in small quantities.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree shipping.\u003c/strong\u003e Consider offering \u003ca href=\"/blog/free-shipping-and-conversion\"\u003efree shipping\u003c/a\u003e based on order amount and delivery location.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume pricing.\u003c/strong\u003e Encourage larger orders by offering discounts on bulk purchases.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVarious payment methods.\u003c/strong\u003e Make transactions convenient for customers with various \u003ca href=\"/blog/payment-options\"\u003epayment method\u003c/a\u003e options.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBundle deals.\u003c/strong\u003e Offer discounts on product bundles to increase sales.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiscount codes.\u003c/strong\u003e Create time-based or personalized discounts \u003ca href=\"/blog/discounts-and-coupons\"\u003eusing codes\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree samples and testers.\u003c/strong\u003e Let customers try before they buy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnother strategy is to offer \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping services\u003c/a\u003e. As a dropshipping supplier, you deliver your products directly to the end customer when a retailer registers an order. Dropshipping can be an attractive, cost-effective option for your retail customers.\u003c/p\u003e\n\u003ch4\u003eReach out to complementary brands with Shopify Collective\u003c/h4\u003e\n\u003cp\u003eOne added benefit of a wholesale channel is that, unlike direct to consumer, you don’t always need a large volume of customers to grow. If you have a handful of high-quality retailers who are successful at selling your product, they can come back and continue to place larger orders again and again. \u003c/p\u003e\n\u003cp\u003eTo find these select partners, contact companies that sell complementary products. You could look for a contact form on their website, find their social media accounts and send a direct message (DM), or use \u003ca href=\"/collective/supplier\"\u003eShopify Collective\u003c/a\u003e to connect with like-minded brands.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e7. Expand your team\u003c/h3\u003e\n\u003cp\u003eStarting a wholesale business can begin as a solo venture. But as your business expands, so does the need for a diverse team. Each role contributes unique skills, from customer satisfaction to inventory management and financial analysis.\u003c/p\u003e\n\u003cp\u003eHere are some of the job postings you might create if your wholesale business takes off:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/customer-success\"\u003eCustomer success managers\u003c/a\u003e work with retail customers to drive sales and ensure customer satisfaction.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/quality-assurance\"\u003eQuality assurance supervisors\u003c/a\u003e work with suppliers and manufacturers to oversee product quality.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/logistics-planning\"\u003eLogistics coordinators\u003c/a\u003e manage a high volume of orders and the timely delivery of goods.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/built-in-inventory-management\"\u003eInventory analysts\u003c/a\u003e monitor and predict complex inventory needs.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-hire-virtual-assistant-services\"\u003eOffice administrators or virtual assistants\u003c/a\u003e handle daily administrative tasks.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/growth-strategy\"\u003eGrowth marketers\u003c/a\u003e seek new retail customers and opportunities for your business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eWholesale items to sell\u003c/h2\u003e\n\u003cp\u003eWhen it comes to selling wholesale items as a B2B business online, the possibilities are vast. Whether you’re a seasoned pro or just starting out, you can broaden your product range with these trending \u003ca href=\"/blog/wholesale-business-ideas\"\u003ewholesale business niche\u003c/a\u003e ideas.\u003c/p\u003e\n\u003ch3\u003eEducational materials\u003c/h3\u003e\n\u003cp\u003eThere is a large annual market for education supplies. The United States alone is home to more than \u003ca href=\"https://www.ibisworld.com/us/bed/number-of-k-12-students/4251/\"\u003e50 million students\u003c/a\u003e, who are taught by more than \u003ca href=\"https://www.statista.com/statistics/185012/number-of-teachers-in-elementary-and-secondary-schools-since-1955/\"\u003ethree million\u003c/a\u003e teachers.\u003c/p\u003e\n\u003cp\u003eHere are some education products to consider wholesaling:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/crafts-to-make-and-sell\"\u003eArts and crafts supplies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eEducational software\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/phidon-pens\"\u003eWriting utensils\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eNotebooks, folders, and binders\u003c/li\u003e\n\u003cli\u003eComputers\u003c/li\u003e\n\u003cli\u003eCalculators\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/social-enterprise-sourcing-fabrics\"\u003eBackpacks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eTextbooks\u003c/li\u003e\n\u003cli\u003eLunchboxes\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/wood-wood-toys-shopify-marketing-tools\"\u003eToy, games, and puzzles\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eHome décor\u003c/h3\u003e\n\u003cp\u003eHome improvement sales globally are expected to reach more than \u003ca href=\"https://www.statista.com/statistics/1237157/home-improvement-market-value-worldwide/\"\u003e$1 trillion\u003c/a\u003e by 2027, making home décor a solid market for wholesale businesses. \u003c/p\u003e\n\u003cp\u003eSome home décor products to consider wholesaling are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eWall art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/candle-business\"\u003eCandles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/glaze-me-pretty-career-pivot\"\u003ePots, vases, and plants\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWallpaper and paint\u003c/li\u003e\n\u003cli\u003eFlooring\u003c/li\u003e\n\u003cli\u003eRugs and runners\u003c/li\u003e\n\u003cli\u003eThrow pillows and blankets\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-furniture-online\"\u003eFurniture\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eStorage and organization\u003c/li\u003e\n\u003cli\u003eLamps and lighting\u003c/li\u003e\n\u003cli\u003eBedding\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eClothing and accessories\u003c/h3\u003e\n\u003cp\u003eFrom workwear to formal attire, fashion is a large and ever-growing market—expected to reach almost \u003ca href=\"https://www.statista.com/forecasts/821415/value-of-the-global-apparel-market\"\u003e$2 trillion\u003c/a\u003e by 2027.\u003c/p\u003e\n\u003cp\u003eSome popular product types to consider are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/dropship-baby-products\"\u003eBaby\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eChildren\u003c/li\u003e\n\u003cli\u003eWomen\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/wholesale-mens-clothing\"\u003eMen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFormal\u003c/li\u003e\n\u003cli\u003eCasual\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/active-truth-inclusive-community\"\u003eActivewear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eBusiness\u003c/li\u003e\n\u003cli\u003eScarves\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/gist-yarn-preorder\"\u003eTextiles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eHats\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003eJewelry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eShoes\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eFood\u003c/h3\u003e\n\u003cp\u003eFood can be both a fundamental necessity and a luxury item, making it a reliable category for wholesale business. Steady demand for food products also ensures a steady market.\u003c/p\u003e\n\u003cp\u003eHere are some food product ideas that could spark your next wholesale business idea:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBeverages\u003c/li\u003e\n\u003cli\u003eDairy\u003c/li\u003e\n\u003cli\u003eIce cream\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/graza-branding\"\u003eOils\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eBeef\u003c/li\u003e\n\u003cli\u003ePork\u003c/li\u003e\n\u003cli\u003ePoultry\u003c/li\u003e\n\u003cli\u003eSeafood\u003c/li\u003e\n\u003cli\u003eFrozen\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/116595781-redefining-local-small-batch-producers-collaborate-to-disrupt-the-grocery-industry\"\u003eFresh produce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/blog-pans-mushroom-jerky-side-hustle\"\u003eSnacks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eDessert\u003c/li\u003e\n\u003cli\u003eOrganic\u003c/li\u003e\n\u003cli\u003eLow-carb\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/magic-spoon-cereal\"\u003eKeto products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003ePurses and handbags \u003c/h3\u003e\n\u003cp\u003eThe global purse market is expected to reach \u003ca href=\"https://www.imarcgroup.com/handbag-market#:~:text=The%20global%20handbag%20market%20size,6.2%25%20during%202023%2D2028.\"\u003e$67 billion\u003c/a\u003e by 2032. Here are some types of purses and handbags to consider selling wholesale:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/social-enterprise-sourcing-fabrics\"\u003eTotes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eClutches\u003c/li\u003e\n\u003cli\u003eMen’s bags\u003c/li\u003e\n\u003cli\u003eKids’ bags\u003c/li\u003e\n\u003cli\u003eWristlets\u003c/li\u003e\n\u003cli\u003eCasual bags\u003c/li\u003e\n\u003cli\u003eTravel bags\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eKitchen materials \u003c/h3\u003e\n\u003cp\u003eThe kitchenware segment generates more than \u003ca href=\"https://www.statista.com/outlook/cmo/furniture/kitchen-dining-furniture/kitchenware/worldwide\"\u003e$17 billion in global revenue\u003c/a\u003e, and is expected to grow annually by 3.83% until 2028. \u003c/p\u003e\n\u003cp\u003eBelow are some kitchen products to get your wholesaling business off the ground:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUtensils\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/madeincookware-disruption\"\u003ePots and pans\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eBowls and plates\u003c/li\u003e\n\u003cli\u003ePlatters\u003c/li\u003e\n\u003cli\u003eStorage and organization\u003c/li\u003e\n\u003cli\u003eCabinets and shelving\u003c/li\u003e\n\u003cli\u003eKnives\u003c/li\u003e\n\u003cli\u003eTable linens\u003c/li\u003e\n\u003cli\u003eTables\u003c/li\u003e\n\u003cli\u003eChairs\u003c/li\u003e\n\u003cli\u003eAppliances\u003c/li\u003e\n\u003cli\u003eGlassware\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eHealth and wellness \u003c/h3\u003e\n\u003cp\u003eThe health and wellness industry is set to make almost \u003ca href=\"https://www.statista.com/topics/1336/wellness-and-spa/\"\u003e$7 trillion\u003c/a\u003e a year by 2025.\u003c/p\u003e\n\u003cp\u003eHere are some health and wellness products to consider as part of a wholesale business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMassagers\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/trending-products\"\u003eVitamins and supplements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eLotions\u003c/li\u003e\n\u003cli\u003eAnti-aging creams\u003c/li\u003e\n\u003cli\u003eSkin care regimens\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/moss-botanicals\"\u003eAromatherapy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFitness apparel\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/wholesale-essential-oils-suppliers\"\u003eEssential oils\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/wholesale-candle-suppliers\"\u003eCandles/incense\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/bath-bomb-business\"\u003eBath products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eYoga accessories\u003c/li\u003e\n\u003cli\u003eExercise equipment\u003c/li\u003e\n\u003cli\u003eOrganic beauty products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003ePet supplies\u003c/h3\u003e\n\u003cp\u003eThe average dog owner in the US spends \u003ca href=\"https://www.forbes.com/advisor/pet-insurance/pet-ownership-statistics\"\u003emore than $1,500\u003c/a\u003e on their pet every year, which suggests the \u003ca href=\"/blog/pet-business\"\u003epet industry\u003c/a\u003e could be your next profitable wholesale business idea. Here are some wholesale pet items to sell:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePet toys\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/76253445-how-treats-happen-launched-their-brand-by-going-to-30-trade-shows-last-year\"\u003ePet treats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003ePet food\u003c/li\u003e\n\u003cli\u003eHealth care\u003c/li\u003e\n\u003cli\u003eCleaning supplies\u003c/li\u003e\n\u003cli\u003eGrooming\u003c/li\u003e\n\u003cli\u003eBowls and feeders\u003c/li\u003e\n\u003cli\u003eClothing and accessories\u003c/li\u003e\n\u003cli\u003eLeashes, collars, and harnesses\u003c/li\u003e\n\u003cli\u003eCrates, cages, and aquariums\u003c/li\u003e\n\u003cli\u003eBeds and bedding\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eParty supplies\u003c/h3\u003e\n\u003cp\u003eThe global party supplies market \u003ca href=\"https://www.alliedmarketresearch.com/party-supplies-market-A06505\"\u003eis projected\u003c/a\u003e to pass $28 billion by 2031. Wholesaling party supplies not only gives you a variety of products to sell: it gives you volume.\u003c/p\u003e\n\u003cp\u003eHere are some products to consider in this category:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBalloons\u003c/li\u003e\n\u003cli\u003eParty favors\u003c/li\u003e\n\u003cli\u003eDisposable tableware\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/make-sell-merch\"\u003eMerch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eThemed items\u003c/li\u003e\n\u003cli\u003eBanquet equipment\u003c/li\u003e\n\u003cli\u003eBackdrops\u003c/li\u003e\n\u003cli\u003eDécor\u003c/li\u003e\n\u003cli\u003eCenterpieces\u003c/li\u003e\n\u003cli\u003eLighting and candles\u003c/li\u003e\n\u003cli\u003eFlowers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eIs a wholesale business profitable?\u003c/h2\u003e\n\u003cp\u003eThe key to profitability in wholesaling lies in bulk buying at discounted rates. When you purchase large quantities at a lower cost, you position yourself to sell these items to retailers at a higher price, thereby securing a profit margin.\u003c/p\u003e\n\u003cp\u003eIf you currently run a direct-to-consumer business, expanding into business-to-business sales can significantly boost your profits. Here are three compelling reasons to consider \u003ca href=\"/enterprise/blog/how-to-become-wholesale-distributor\"\u003ebecoming a wholesale distributor\u003c/a\u003e:\u003c/p\u003e\n\u003ch3\u003e1. Boost sales while spending less on marketing\u003c/h3\u003e\n\u003cp\u003eIn a wholesale model, your marketing is focused on finding retailers, not individual customers. This shift can make your marketing budget go further, as the cost per \u003ca href=\"/blog/customer-acquisition\"\u003ecustomer acquisition\u003c/a\u003e can be significantly lower.\u003c/p\u003e\n\u003cp\u003eRunning a direct-to-consumer brand often means spending big on marketing to grow, with each new customer coming at a cost. As digital marketing consultant \u003ca href=\"https://shanebarker.com/\"\u003eShane Barker\u003c/a\u003e points out, “B2B ecommerce generates much higher revenue than B2C ecommerce,” suggesting that switching to a wholesale model can make growth marketing less expensive.\u003c/p\u003e\n\u003cp\u003eBy selling your products wholesale, another business takes on the cost of finding customers. This allows you to reinvest your time and money into other areas of your business.\u003c/p\u003e\n\u003ch3\u003e2. Leverage other brands to sell your product \u003c/h3\u003e\n\u003cp\u003eBuilding a loyal audience of fans and customers is a challenge requiring time and resources. However, forming a wholesale partnership with an \u003ca href=\"/blog/how-to-build-a-brand\"\u003eestablished brand\u003c/a\u003e can provide a shortcut.\u003c/p\u003e\n\u003cp\u003eWhether you partner with a marketplace like \u003ca href=\"https://www.faire.com/\"\u003eFaire\u003c/a\u003e, a well-known retailer, an established boutique, or a sought-after independent brand, it’s possible to run a successful wholesale business without consumers necessarily knowing who you are.\u003c/p\u003e\n\u003ch3\u003e3. Enter new markets with less risk\u003c/h3\u003e\n\u003cp\u003eExpanding your business to a new country or territory involves costs like \u003ca href=\"/blog/what-is-warehousing\"\u003ewarehousing\u003c/a\u003e and logistics. Plus, you might have to start from scratch, marketing to a population that hasn’t heard of you.\u003c/p\u003e\n\u003cp\u003ePartnering with a retailer that already has a presence and supply chain in a new market can lower the risk of international expansion by reducing your setup costs.\u003c/p\u003e\n\u003cp\u003eRead more about the pros and cons of \u003ca href=\"/enterprise/direct-to-consumer-vs-wholesale\"\u003ewholesale vs. direct-to-consumer\u003c/a\u003e ecommerce.\u003c/p\u003e\n\u003ch2\u003eStart selling B2B with Shopify today\u003c/h2\u003e\n\u003cp\u003eFor years, ecommerce has helped direct-to-consumer brands launch and grow faster than by selling with a traditional storefront. Now, a new wave of wholesale startups are thriving online—by rethinking the way wholesale works. \u003c/p\u003e\n\u003cp\u003eAn ecommerce wholesale distribution business creates efficiencies to benefit both the retailer and the wholesaler. The retailer gets a new product to sell without investing in research and development. Meanwhile, the wholesaler \u003ca href=\"/blog/start-business-without-money\"\u003esaves money\u003c/a\u003e on marketing and gains access to an existing customer base.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eWholesale business FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some benefits of wholesaling?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWholesaling offers several advantages, including lower costs per customer, thanks to bulk purchases, streamlined logistics from dealing with large quantities, and the opportunity to tap into the established customer base of retailers, which reduces the need for marketing campaigns.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat businesses can be wholesale?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA wide range of businesses can operate on a wholesale model. This includes manufacturers, distributors, suppliers, importers, and exporters across various industries, such as clothing, electronics, food, and pharmaceuticals. Essentially, any industry that produces goods in large quantities can potentially engage in wholesaling.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the challenges of wholesaling?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile wholesaling can offer numerous benefits, it also comes with challenges. These can include managing bulk orders, maintaining inventory, offering competitive pricing, and building strong relationships with retailers. It’s crucial for wholesale businesses to have effective strategies to meet these challenges.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between wholesale and retail?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWholesale and retail businesses differ in their target customers and sales methods. Wholesalers sell products in bulk to other businesses at a lower price, while retailers sell individual items to end consumers at a markup. Wholesalers provide a cost-effective supply chain for retailers, who then cater to the needs of individual consumers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a small business start wholesaling?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSmall businesses can start wholesaling by listing products on a wholesale marketplace or their own Shopify website. They can then approach specific retailers with a compelling wholesale proposal.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Find out how to start a wholesale business and choose popular wholesale products to sell.","excerptHtml":"\u003cp\u003eFind out how to start a wholesale business and choose popular wholesale products to sell.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Wholesaling: How to Start a Wholesale Business in 2025","description":"Find out how to start a wholesale business and choose popular wholesale products to sell."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/selling-wholesale\",\"en-GB\":\"https://www.shopify.com/uk/blog/selling-wholesale\",\"en-AU\":\"https://www.shopify.com/au/blog/selling-wholesale\",\"en-ID\":\"https://www.shopify.com/id/blog/selling-wholesale\",\"en-NZ\":\"https://www.shopify.com/nz/blog/selling-wholesale\",\"en-ZA\":\"https://www.shopify.com/za/blog/selling-wholesale\",\"en-NG\":\"https://www.shopify.com/ng/blog/selling-wholesale\",\"en-PH\":\"https://www.shopify.com/ph/blog/selling-wholesale\",\"en-SG\":\"https://www.shopify.com/sg/blog/selling-wholesale\",\"en-HK\":\"https://www.shopify.com/hk/blog/selling-wholesale\",\"en-IE\":\"https://www.shopify.com/ie/blog/selling-wholesale\",\"en-MY\":\"https://www.shopify.com/my/blog/selling-wholesale\",\"ja-JP\":\"https://www.shopify.com/jp/blog/wholesale-ec-websites\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Sell on Instagram with Instagram Shopping\",\"url\":\"blog/how-to-sell-on-instagram\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"24 Best Side Hustle Ideas to Make Extra Money Today\",\"url\":\"blog/side-hustle\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"The Rise of Mobile Commerce\",\"url\":\"blog/mobile-commerce\"},{\"title\":\"Shopify Buy Buttons- Add Ecommerce to Your Website or Blog\",\"url\":\"blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/wholesale_20business_8c0eba5c-74b3-4946-b09b-9f408eb6058e.jpg?v=1730131889","imageAltText":"Stacked green cubes representing wholesale business inventory.","modifiedAt":"Nov 29, 2024","modifiedAtRaw":"2024-11-29T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555883921442","handle":"passive-income-ideas","title":"29 Passive Income Ideas To Make Money in 2025","publishedAt":"2024-11-29T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/passive_20income_20ideas_8cc3e457-f2cb-4026-88de-d1fe5794422d.jpg?v=1730406809","altText":"passive income ideas","width":1848,"height":782},"tags":["Business","Business Ideas","Find an Idea","Most Read"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003ePassive income may not make you a millionaire overnight, but it can supplement your salary and help you build wealth over time.\u003c/p\u003e\n\u003cp\u003eThrough investments, royalties, rentals, and revenue, passive income is money you earn without the need for ongoing work. It’s not linked to a regular job and doesn’t require your constant attention. This means more freedom, flexibility, and cash for you.\u003c/p\u003e\n\u003cp\u003eExplore these straightforward passive income ideas to strengthen your financial portfolio.\u003c/p\u003e\n\u003ch2\u003e29 passive income ideas\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePrint on demand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDigital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eOnline courses\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBlogging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHandmade goods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eAffiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eStock photos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSocial media influencer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eRental properties\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eStock market investments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSpare room rentals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eCar rentals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003ePeer-to-peer lending\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eShopping rewards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eBuy an existing website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eYouTube channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eREIT investments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eDigital designs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eStartup investments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eUnused space rentals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eJob boards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eMobile apps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eRoyalties\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eAudiobook narration\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eVending machines\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eSpreadsheet templates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eHigh-yield savings accounts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eParking space rentals\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/sQxBH2TgwLg\" title=\"10 Passive Income Ideas to Build Wealth\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eWhat is passive income?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/passive-income\"\u003ePassive income\u003c/a\u003e is money earned with minimal effort. Common sources of passive income include earnings from investments, like rental property, dividends, interest on savings, or leasing equipment.\u003c/p\u003e\n\u003cp\u003eAnother source of passive income is ongoing earnings from something you’ve previously created. It could be sales of a digital product, like a pre-recorded online course, or commission produced by affiliate marketing content, such as a YouTube video.\u003c/p\u003e\n\u003cp\u003ePassive income streams typically require an initial effort to set up but need little daily involvement to maintain.\u003c/p\u003e\n\u003ch2\u003ePassive income ideas\u003c/h2\u003e\n\u003ch3 id=\"1\"\u003e1. Dropshipping\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-dropshipping\"\u003eDropshipping\u003c/a\u003e is a great way to earn passive income, even if you’re starting with a small budget.\u003c/p\u003e\n\u003cp\u003eIn a dropshipping business, you set up an \u003ca href=\"/start\"\u003eonline store\u003c/a\u003e where customers browse and buy products. When you receive an order, you forward it to your dropshipping supplier, who ships the product.\u003c/p\u003e\n\u003cp\u003eDropshipping’s passive income potential comes from the supplier-seller relationship. \u003ca href=\"/blog/dropshipping-suppliers\"\u003eDropshipping suppliers\u003c/a\u003e handle everything from manufacturing to packaging to fulfillment, so once your store is up and running, there are minimal ongoing tasks.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Use Shopify to \u003ca href=\"/blog/dropshipping-guide\"\u003estart a dropshipping business\u003c/a\u003e and sell products from your online store.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Print on demand\u003c/h3\u003e\n\u003cp\u003eIf you’re an artist, designer, or entrepreneur, \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e is a passive way to monetize your creativity. This passive income stream involves customizing \u003ca href=\"/blog/white-label-products\"\u003ewhite-label products\u003c/a\u003e like t-shirts, posters, and backpacks, then selling them on a per-order basis.\u003c/p\u003e\n\u003cp\u003eSimilar to dropshipping, a third-party service will handle production and shipping, and you pay only for a print-on-demand product after you sell it.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eChoose a \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e and start experimenting with designs to customize your products.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Digital products\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/digital-products\"\u003eDigital products\u003c/a\u003e are assets, tools, and pieces of media consumers can’t physically touch. These include downloadable or streamable files like ebooks, templates and PDFs.\u003c/p\u003e\n\u003cp\u003eDigital products can be a source of passive income because the work is front loaded and profit margins are high. You only have to make the digital product once; then you can sell it repeatedly via your \u003ca href=\"/blog/online-business-ideas\"\u003eonline business\u003c/a\u003e. There’s no storage, inventory, or additional production needed.\u003c/p\u003e\n\u003cp\u003eYou can sell as many digital products as you want. Many creators scale passive income from digital assets by selling kits, printables, files, and other materials professionals can use.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003e\u003ca href=\"https://apps.shopify.com/categories/selling-products-digital-products-digital-downloads\"\u003eUse an app\u003c/a\u003e to give customers access to your digital products.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Online courses\u003c/h3\u003e\n\u003cp\u003eIt’s easier than ever for educators to \u003ca href=\"/blog/how-to-create-an-online-course\"\u003ecreate an online course\u003c/a\u003e. Whether it’s marketing, illustration, or entrepreneurship, you can create pre-recorded courses and start selling with few limitations. You can sell online courses repeatedly without holding any inventory or stock, generating passive income.\u003c/p\u003e\n\u003cp\u003eTeaching online requires some upfront investment in time. You’ll need to outline your course, record it, and create downloadable assets like templates for students to walk away with.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCreate a mini-course with a few hours of content to test demand for your lessons. Then, research online course platforms like \u003ca href=\"https://teachable.com/\"\u003eTeachable\u003c/a\u003e or \u003ca href=\"https://apps.shopify.com/courses\"\u003eCourses Plus\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Blogging\u003c/h3\u003e\n\u003cp\u003eStarting a blog can be a challenging venture, but blogging businesses have shown stability as a passive income model over multiple decades.\u003c/p\u003e\n\u003cp\u003eIt takes time to build a blog. But if you create quality content and promote it through platforms like social media, you’ll grow an audience big enough to generate a significant income stream.\u003c/p\u003e\n\u003cp\u003eEarn passive income from blogging by using your posts to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromote affiliate products\u003c/li\u003e\n\u003cli\u003eCreate sponsored posts\u003c/li\u003e\n\u003cli\u003eSell products\u003c/li\u003e\n\u003cli\u003eRun ads through \u003ca href=\"https://adsense.google.com/start/\"\u003eGoogle AdSense\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best part? With a \u003ca href=\"/blog/content-management-system\"\u003econtent management system\u003c/a\u003e, you don’t need any advanced tech skills to start a blog. Once you are up and running, you can sign up for a relevant \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate program\u003c/a\u003e to add monetized links to your blog content.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Find your niche and start planning how you want to \u003ca href=\"/blog/make-money-blogging\"\u003emonetize your blog\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Handmade goods\u003c/h3\u003e\n\u003cp\u003eThere are hundreds of websites for selling crafts and homemade products, offering the chance to turn a \u003ca href=\"/blog/weekend-side-hustles\"\u003eweekend side hustle\u003c/a\u003e into an official income stream. Some have specific niches, like video games or handcrafted goods, while others let you sell whatever you want. Popular marketplaces include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.faire.com/\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eAmazon\u003c/li\u003e\n\u003cli\u003eeBay\u003c/li\u003e\n\u003cli\u003eRuby Lane\u003c/li\u003e\n\u003cli\u003eAliExpress\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe upfront investment needed to sell handmade goods is twofold. You’ll need to invest in materials and time to \u003ca href=\"/blog/things-to-make-and-sell\"\u003emake and sell DIY goods\u003c/a\u003e like pottery or clothing. You’ll also want to create an online store to house your products.\u003c/p\u003e\n\u003cp\u003eSelling from your own store reduces the fees you pay on each sale, plus you can create a brand for yourself. The benefits of building a brand compound over time as you grow an audience and connect with more customers. It’ll help you sell more over time and \u003ca href=\"/blog/make-money-online\"\u003emake money online\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eBrowse popular products on major \u003ca href=\"/blog/online-selling-sites\"\u003eonline selling sites\u003c/a\u003e to understand what makes handmade goods successful.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Affiliate marketing\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e is a passive income model that involves recommending a product or service to an audience. It’s a great source of passive income because you earn a commission whenever someone uses your referral link to buy the recommended product or service.\u003c/p\u003e\n\u003cp\u003eOnline entrepreneurs become affiliate marketers for a few key reasons:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt’s easy to execute.\u003c/strong\u003e You handle the marketing side of things while partner brands develop products and fulfill orders.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt’s low risk.\u003c/strong\u003e There’s no cost to join an affiliate program. You can sell established profits without upfront financial investment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt’s scalable. \u003c/strong\u003eIntroduce new products to your audience while your past work makes money in the background.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEarning money with affiliate marketing can be a rewarding way to add passive revenue streams to your business. Once the hours are invested, you can reap the rewards continually.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Become a \u003ca href=\"/affiliates\"\u003eShopify affiliate\u003c/a\u003e or find another \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate program\u003c/a\u003e that fits your area of expertise.\u003c/p\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/OjkjPcyxuqM\" title=\"How To Use AFFILIATE MARKETING To Create PASSIVE INCOME For Your Business\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"8\"\u003e8. Stock photos\u003c/h3\u003e\n\u003cp\u003eUnlike many passive income ideas on this list, photography is a service-based business, which typically means you get paid for your time. Generally, photographers make money by securing bookings for events and photoshoots.\u003c/p\u003e\n\u003cp\u003eAlongside this business, you can also generate passive income from photography by \u003ca href=\"/blog/how-to-sell-photos-online\"\u003eselling photos online\u003c/a\u003e. Stock photo sites like \u003ca href=\"https://www.pexels.com/\"\u003ePexels\u003c/a\u003e, \u003ca href=\"https://www.shutterstock.com/\"\u003eShutterstock\u003c/a\u003e, and other online media houses will pay for high-quality photos and videos.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shutterstock.jpg?v=1683596478\" alt=\"Shutterstock homepage featuring a search bar and background image of the ocean\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eStock photography website Shutterstock.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you run your photography business on Shopify, you can also offer digital products like prints or print-on-demand shirts and hats, increasing your passive income streams.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eUnderstand the \u003ca href=\"/blog/image-sizes\"\u003eimage requirements\u003c/a\u003e for major stock photo libraries and devices. Also, consider which stock image subjects you might specialize in.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Social media influencer\u003c/h3\u003e\n\u003cp\u003eTo become a \u003ca href=\"/blog/social-media-influencer\"\u003esocial media influencer\u003c/a\u003e—someone who can affect another person’s buying decisions—you’ll need to build a community of people who enjoy similar topics.\u003c/p\u003e\n\u003cp\u003eAre you a comics fan? Create an Instagram account and start posting consistently about the latest Marvel and DC shows. The same applies if your interest is in sports, scuba diving, home décor, or something more \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eniche\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIf you have an engaged audience, leverage that engagement to support a variety of passive income ideas. For instance, you could partner with large and small businesses to promote products to your followers. Or, make money by selling your own merch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Find brands that fit your socials using \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e, then build affiliate relationships to get paid for what you sell.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Rental properties\u003c/h3\u003e\n\u003cp\u003eReal estate investing is one of the oldest ways to build long-term passive wealth.\u003c/p\u003e\n\u003cp\u003eIf you have the capital available, you can invest in apartments, land, or renovation projects, and benefit from the appreciating value.\u003c/p\u003e\n\u003cp\u003eYou could also lease your property for rental income. Since the job of being a landlord is pretty active, you may need to hire property managers to handle tenants and maintenance to keep your income passive.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCheck local laws and regulations for investment properties in your area.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Stock market investments\u003c/h3\u003e\n\u003cp\u003eAlthough the stock market might have a steep learning curve and can be confusing, it’s a great way to build lasting wealth. A common mistake most people make with investment funds is thinking short term instead of playing the long game to reach financial goals.\u003c/p\u003e\n\u003cp\u003eThe goal of investing in stocks is to diversify your portfolio and reduce risk. You can do this by investing in mutual funds, index funds, exchange-traded funds (ETFs), and high-dividend stocks that earn you capital gains over time.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/stock-investing-passive-income.jpg?v=1683596499\" alt=\"s and p 500 graph showing gains and losses over time\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eS\u0026amp;P 500 index.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eOpen a brokerage account at a registered financial institution. It’s recommended that you also speak with a financial adviser to help plan and hit your passive income goals.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Spare room rentals\u003c/h3\u003e\n\u003cp\u003eMaybe you don’t have the startup capital to invest in rental properties. But, do you have an extra room in your apartment? Or are you going on a three-week road trip and don’t want to leave your house empty? You can partner with a rental company like Airbnb to rent your free space.\u003c/p\u003e\n\u003cp\u003eAirbnb connects homeowners with people who are looking for their next getaway. People prefer Airbnb because they’re sometimes cheaper and often more convenient than hotels, meaning a high demand for your free space as an Airbnb host.\u003c/p\u003e\n\u003cp\u003eWhile renting out one spare room to earn passive income is great, renting out 10 is even better. If you want even more income from Airbnb, you can (depending on local laws) buy apartments for the sole purpose of renting them out. You should note, though, that renting your space out often requires work upfront. You might have to furnish or renovate your space before putting it up for rent.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCheck short-term rental listings in your local area to gauge nightly prices.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e13. Car rentals\u003c/h3\u003e\n\u003cp\u003eYour home is not the only thing you can rent to earn passive income. You can also rent your car with a service like \u003ca href=\"https://turo.com/\"\u003eTuro\u003c/a\u003e. If you use your car to work for ride-sharing companies like Uber, sign up with platforms like \u003ca href=\"https://carvertise.com/\"\u003eCarvertise\u003c/a\u003e or \u003ca href=\"https://wrapify.com/\"\u003eWrapify\u003c/a\u003e to earn extra money by selling advertising space on your vehicle.\u003c/p\u003e\n\u003cp\u003eAnother way to turn your car into an income stream is to look for someone who needs a car for Uber or Lyft. So instead of actively driving in your free time, you can pull up a Netflix show while your car works for you.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eRead through \u003ca href=\"https://www.uber.com/global/en/eligible-vehicles/\"\u003eUber’s eligible vehicles list\u003c/a\u003e to see if your car qualifies. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. Peer-to-peer lending\u003c/h3\u003e\n\u003cp\u003eHave extra cash that’s not working for you? Try peer-to-peer lending as a passive \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e. Peer-to-peer lending involves lending money to borrowers or small businesses.\u003c/p\u003e\n\u003cp\u003eInterest rates for peer-to-peer loans are usually based on the borrower’s history. The return on these loans is typically around 5% to 6%. The more you lend, the higher your cash flow will be.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eSign up with a loans website like \u003ca href=\"https://lendingclub.com/\"\u003eLendingClub\u003c/a\u003e, \u003ca href=\"https://prosper.com/\"\u003eProsper\u003c/a\u003e (for individuals), or \u003ca href=\"https://worthy.capital/start\"\u003eWorthy\u003c/a\u003e (for businesses) that connects borrowers with lenders.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e15. Shopping rewards\u003c/h3\u003e\n\u003cp\u003eCashback reward sites allow you to generate passive income when you shop online. After signing up, you don’t have to do anything aside from shop to make money from these sites. The more you shop online, the more points you gain, and the more passive income you can make.\u003c/p\u003e\n\u003cp\u003eA note of caution: Don’t exceed your monthly spending budget in an attempt to earn more rewards.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eSet up profiles on cashback reward sites like \u003ca href=\"https://www.swagbucks.com/\"\u003eSwagbucks\u003c/a\u003e, \u003ca href=\"https://www.mypoints.com/\"\u003eMyPoint\u003c/a\u003e, and \u003ca href=\"https://www.rakuten.com/\"\u003eRakuten\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e16. Buy an existing website\u003c/h3\u003e\n\u003cp\u003eWebsites on almost any topic are often put up for sale. The best part? A lot of them make a healthy income through \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e, ads, memberships, or products.\u003c/p\u003e\n\u003cp\u003eBuying an existing site is a great way to own a business that already has sales and traffic coming in. Once you complete your purchase, you also get access to seller support and negotiate hand-over terms with the seller to ensure you’re able to maintain the website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eBrowse website marketplaces like \u003ca href=\"https://www.bizbuysell.com/\"\u003eBizBuySell\u003c/a\u003e and \u003ca href=\"https://flippa.com/\"\u003eFlippa\u003c/a\u003e to get an idea of availability and pricing. Also, consider how you will negotiate a sale price when you find a website you’d like to buy.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e17. YouTube channel\u003c/h3\u003e\n\u003cp\u003eIt’s not too late to start a YouTube channel. A whopping \u003ca href=\"https://www.globalmediainsight.com/blog/youtube-users-statistics/\"\u003e2.7 billion people\u003c/a\u003e worldwide use YouTube every month. That’s a lot of eyeballs to capture for passive income. The catch? It’s a lot of upfront work for little to no return at first.\u003c/p\u003e\n\u003cp\u003eYet, if you’re a long-term thinker and don’t mind frontloading your efforts, the income potential of a successful YouTube channel is high. Affiliate sales, sponsorships, branded integrations, and ad income can all add up passively as you accumulate content, clicks, and views and grow your audience. You can even easily spin off into \u003ca href=\"/blog/make-money-podcasting\"\u003estarting a podcast\u003c/a\u003e and earn more money through sponsorships.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eAs you create your first videos, read up on how to optimize your content to \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003emake money with YouTube\u003c/a\u003e.\u003c/p\u003e\n\u003ciframe width=\"642\" height=\"361\" src=\"https://www.youtube.com/embed/E3DjGxmWudo\" title=\"7 Fast \u0026amp; Easy Secret Ways to Monetize Your YouTube Channel\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"18\"\u003e18. REIT investments\u003c/h3\u003e\n\u003cp\u003eWhat if you don’t have money to buy entire apartment buildings? You can still earn rental income.\u003c/p\u003e\n\u003cp\u003eWith a minimum investment of $500, you can use a \u003ca href=\"https://reit.com/what-reit\"\u003ereal estate investment trust\u003c/a\u003e (REIT) platform to invest in a variety of real estate assets—and earn more passive income as the assets appreciate. A REIT is a company that owns and manages profitable real estate. It’s a great way for smaller investors to pool their money for investments they wouldn’t be able to afford by themselves.\u003c/p\u003e\n\u003cp\u003eAs a long-term investment, real estate investment trusts are one of the best income ideas to look into if you have startup capital. Besides upfront capital, getting started also requires some in-depth research. This isn’t an investment you want to walk into blindly.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eChoose a popular REIT like \u003ca href=\"https://fundrise.com/\"\u003eFundrise\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e19. Digital designs\u003c/h3\u003e\n\u003cp\u003eDesign marketplaces like \u003ca href=\"https://99designs.com/\"\u003e99designs\u003c/a\u003e, \u003ca href=\"https://themeforest.net/\"\u003eThemeForest\u003c/a\u003e, or \u003ca href=\"https://creativemarket.com/\"\u003eCreative Market\u003c/a\u003e are great places to generate a passive income stream by selling digital designs online. Whether you use a \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e to build website themes, logos, branding resources, templates, illustrations, or even fonts, these platforms offer a built-in market that is already looking for design resources.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/creative_market_1c50c9dd-3daf-4de8-ac9d-4d89523f8fd3.png?v=1683596749\" alt=\"creative market homepage showing a collage of example websites\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eCreative Market.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you wanted to start selling designs on Creative Market, you’d first need to \u003ca href=\"https://creativemarket.com/sell\"\u003eapply and wait for approval\u003c/a\u003e. From there, you get your own storefront, where you can start selling your branded designs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eIf you’re not a graphic design pro, try starting with an \u003ca href=\"/blog/how-to-make-money-with-canva\"\u003eintuitive design tool like Canva\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e20. Startup investments\u003c/h3\u003e\n\u003cp\u003eInvesting in small and medium-sized businesses has become more accessible through online platforms. With a low initial investment, you can fund startups without needing to actively manage your investments.\u003c/p\u003e\n\u003cp\u003ePotential returns range widely based on a business’s performance and broader market conditions. It’s important to remember that all investments carry risks, including the possibility of losing your initial investment.\u003c/p\u003e\n\u003cp\u003eBefore putting your money into a business or other type of investment, \u003ca href=\"https://www.sec.gov/files/sec-questions-investors-should-ask.pdf\"\u003eask yourself these questions\u003c/a\u003e about the products and people you’re planning to fund.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eFunding platforms like \u003ca href=\"https://www.startengine.com/\"\u003eStartEngine\u003c/a\u003e, \u003ca href=\"https://www.crowdcube.com/\"\u003eCrowdcube\u003c/a\u003e, and \u003ca href=\"https://www.fundable.com\"\u003eFundable\u003c/a\u003e have vetting processes to evaluate businesses before they become available for investment. Conduct your own research of vetted funding proposals to make a well-informed decision.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e21. Unused space rentals\u003c/h3\u003e\n\u003cp\u003eHave a basement or garage you aren’t using? Rent it out as storage space!\u003c/p\u003e\n\u003cp\u003eThe storage industry is expected to grow \u003ca href=\"https://www.grandviewresearch.com/industry-analysis/self-storage-market-report\"\u003e5.9% annually\u003c/a\u003e until 2030. In other words, this income idea isn’t going away anytime soon. You can offer storage for a variety of items, including cars, boats, RVs, or even business inventory.\u003c/p\u003e\n\u003cp\u003eUsing storage rental platforms is also a great way to avoid liability issues, as they provide safe payment options, contracts, and storage provider and client information.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Create a local classified ad or use a storage rental platform like \u003ca href=\"https://neighbor.com/\"\u003eNeighbor\u003c/a\u003e, \u003ca href=\"https://peerspace.com/\"\u003ePeerspace\u003c/a\u003e, or \u003ca href=\"https://storeatmyhouse.com/\"\u003eStoreAtMyHouse\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e22. Job boards\u003c/h3\u003e\n\u003cp\u003eCreating a job board platform or marketplace for a niche industry is a great way to earn passive income as an online entrepreneur. Employers use these websites to advertise vacancies to job seekers.\u003c/p\u003e\n\u003cp\u003eJob seekers can seek new job opportunities online or in-person. You can charge employers to post on your job board and offer premium features like sponsored jobs or unlimited access to your candidate database.\u003c/p\u003e\n\u003cp\u003eEven if you don’t want to design a job board from scratch, you can buy a job board \u003ca href=\"https://themes.shopify.com/\"\u003etheme\u003c/a\u003e and start generating passive income right away. Now, building the website is the easy part. Creating awareness of your job board is where the bulk of the work is.\u003c/p\u003e\n\u003cp\u003eOnce you get the flywheel going and your job board becomes established with returning customers, you can count on a large part of your income to be passive.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCheck out sites like \u003ca href=\"https://problogger.com/jobs\"\u003eProBlogger\u003c/a\u003e, \u003ca href=\"https://dribbble.com/jobs\"\u003eDribble\u003c/a\u003e, or \u003ca href=\"https://constructionjobs.com/\"\u003eConstruction Jobs\u003c/a\u003e for inspiration.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e23. Mobile apps\u003c/h3\u003e\n\u003cp\u003eThe fact that any novice can create a mobile app with today’s no-code tools is beautiful. Platforms like \u003ca href=\"https://appypie.com/\"\u003eAppy Pie\u003c/a\u003e, \u003ca href=\"https://adalo.com/\"\u003eAdalo\u003c/a\u003e, or \u003ca href=\"https://bubble.io/\"\u003eBubble\u003c/a\u003e make it possible.\u003c/p\u003e\n\u003cp\u003eTo start, you’ll have to decide whether you want to create a website or mobile app. Besides the concept of the app (what niche it will serve and what problem it will solve), there’s also monetization to think about.\u003c/p\u003e\n\u003cp\u003eYou can generate passive income with a mobile app using:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSubscriptions\u003c/li\u003e\n\u003cli\u003eAds\u003c/li\u003e\n\u003cli\u003ePay to download\u003c/li\u003e\n\u003cli\u003eA marketplace model\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eIf you aren’t sure what problem your app should address, \u003ca href=\"https://adalo.com/posts/building-a-mobile-app-helpful-resources-for-conducting-user-research\"\u003ehere’s a list of research tools\u003c/a\u003e to help you get started.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e24. Royalties\u003c/h3\u003e\n\u003cp\u003eInventors aren’t a thing of the past. You can make passive income through your unique inventions. Though this isn’t a passive income route that’s talked about often, it’s a real one.\u003c/p\u003e\n\u003cp\u003eStarting is probably one of the hardest parts of the inventor’s journey. You want to make sure you have a worthy invention that’s useful and solves a problem.\u003c/p\u003e\n\u003cp\u003eIf you want to outright sell your invention, sites like \u003ca href=\"https://inventioncity.com/\"\u003eInvention City\u003c/a\u003e can help you get started. Depending on the deal you strike, you can passively earn a percentage or payouts from the income generated through your idea once it’s on the market.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start:\u003c/strong\u003e Start by checking out the \u003ca href=\"https://uspto.gov/\"\u003eUS patent website\u003c/a\u003e to make sure your idea hasn’t already been created.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e25. Audiobook narration\u003c/h3\u003e\n\u003cp\u003eAudiobooks have to be read and recorded by someone. Why can’t that someone be you? Once you break into the industry, it’s possible to create passive income in the form of royalties—which is how most audiobook narrators get paid.\u003c/p\u003e\n\u003cp\u003eTo successfully make income from audiobooks, there are a few things you need to master first. These include learning:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to audition\u003c/li\u003e\n\u003cli\u003eProper narration technique\u003c/li\u003e\n\u003cli\u003eWhat niche you’ll work in\u003c/li\u003e\n\u003cli\u003eSome editing skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eAudiobook platforms make it easy to get started and land your first gigs. Check out sites like \u003ca href=\"https://acx.com/help/earn-money-with-audiobooks/200487100\"\u003eACX\u003c/a\u003e to learn what you need to make it in the industry. Also, learn more about what you need to become a narrator for audiobook platforms like \u003ca href=\"/blog/how-to-make-money-with-audible\"\u003eAudible\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e26. Vending machines\u003c/h3\u003e\n\u003cp\u003eEver wonder who takes care of all those vending machines that are always stocked? The owner of those machines is earning (semi) passive income from your snack and soda cravings.\u003c/p\u003e\n\u003cp\u003eStarting a passive source of income through vending machines requires an upfront investment of time and money. You’ll need to secure areas where you can install your machines, rent or buy the machines themselves, and organize stock replenishment.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eMarketplaces like Craigslist, eBay, and BizBuySell can help you gauge the upfront investment you’ll need to buy your first set of machines (as well as how many you can afford to start).\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e27. Spreadsheet templates\u003c/h3\u003e\n\u003cp\u003eSome of us are natural-born spreadsheet masters. If that’s you, it’s possible to put your spreadsheet skills to work to earn passive income.\u003c/p\u003e\n\u003cp\u003eWhether you create spreadsheets with Excel or Google Sheets, there’s a market that will pay for you to create spreadsheets for all kinds of purposes: \u003ca href=\"/blog/budgeting-for-small-business\"\u003ebudgeting\u003c/a\u003e, profit projections, habit tracking, or even P\u0026amp;L spreadsheets that business owners don’t want to create from scratch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eConnect a \u003ca href=\"https://apps.shopify.com/categories/selling-products-digital-goods-and-services\"\u003edigital downloads app\u003c/a\u003e to a Shopify store to give customers a place to buy and download your spreadsheet templates.\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e28. High-yield savings accounts\u003c/h3\u003e\n\u003cp\u003eA high-yield savings account generates passive income by offering a higher interest rate than traditional savings accounts. By depositing money into this account, you earn interest over time without any additional effort. Some high-yield savings accounts and certificates of deposits (CIDs) offer more than 4% annual percentage yield (APY).\u003c/p\u003e\n\u003cp\u003eThis interest is essentially “free money” that accumulates as your savings grow. Although the returns may be lower than other investments, high-yield savings accounts offer a safe, low-risk option for beginners to start earning income and building wealth.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCheck current interest rates for savings accounts with banks in your location. Look for special offers available to first-time customers.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e29. Parking space rentals\u003c/h3\u003e\n\u003cp\u003eRenting out unused parking spaces can generate passive income, requiring minimal effort. By listing your available spot on a parking-sharing platform or through local ads, you can monetize the empty space.\u003c/p\u003e\n\u003cp\u003eRenters seeking convenient parking will pay a fee, creating a steady stream of revenue with low maintenance, while you enjoy the financial benefits.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to start: \u003c/strong\u003eCheck out \u003ca href=\"https://www.spacer.com/rent-my-parking-space\"\u003eSpacer\u003c/a\u003e and other parking space marketplaces. Or, write an ad for general marketplaces such as Craigslist.\u003c/p\u003e\n\u003ch2\u003eHow to choose a passive income idea\u003c/h2\u003e\n\u003cp\u003eFinding a passive income stream that fits your lifestyle will give you the best chance of success. Use these criteria to judge how much time, money, and effort you want to invest—and how much you can expect to earn in return.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssess your skills:\u003c/strong\u003e Take an objective look at your skills and interests. For example, if you’re good with cameras and photography, selling stock photos online could be an ideal way to monetize existing efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssess your resources: \u003c/strong\u003eThe more assets you have to invest, the more “passive” your income streams can be. Making passive income with no money means initially relying on your skills and time to generate capital.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvaluate your financial goals:\u003c/strong\u003e Define what you want to achieve financially. Are you looking to just cover a small hobby expense, or are you trying to replace your full-time income? Your goals will greatly influence which passive income streams you pursue.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsider time commitments:\u003c/strong\u003e Some passive income ideas require a considerable amount of time to set up, such as starting a YouTube channel. Others, such as high-yield savings accounts, can be started in minutes.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart small:\u003c/strong\u003e Don’t overwhelm yourself by starting too many passive income streams at once. Begin with a single idea, then consider exploring additional streams once you’ve had some initial success.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonitor and adjust:\u003c/strong\u003e Once your passive income streams are up and running, monitor their performance. Use data insights to tweak and improve your streams or consider diverting your efforts to more lucrative options.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003ePassive income ideas to start without money\u003c/h3\u003e\n\u003cp\u003eIdeal for beginners, these passive income ideas leverage your existing skills and free time to generate income without upfront costs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropshipping:\u003c/strong\u003e Sell products online without handling inventory or shipping.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint-on-demand:\u003c/strong\u003e Sell custom products that are printed when ordered.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital products:\u003c/strong\u003e Sell downloadable items such as ebooks, music, or software.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital designs:\u003c/strong\u003e Sell graphic designs, website themes, or templates.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline courses:\u003c/strong\u003e Develop educational courses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlogging:\u003c/strong\u003e Generate income through ads, affiliate marketing, and sponsored posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate marketing:\u003c/strong\u003e Earn commissions by promoting products on your website or social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStock photos:\u003c/strong\u003e Sell photographs to stock photo websites.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media influencer:\u003c/strong\u003e Monetize your social media profiles by partnering with brands.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJob board developer:\u003c/strong\u003e Create a niche job board and charge employers to post listings.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile app developer:\u003c/strong\u003e Develop and monetize mobile apps using ad revenue or in-app purchases.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoyalties:\u003c/strong\u003e Earn ongoing payments from licensing your intellectual property.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudiobook narration:\u003c/strong\u003e Provide voice-over services for audiobooks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpreadsheet templates:\u003c/strong\u003e Design and sell customizable spreadsheet templates.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eGet more tips on how to \u003ca href=\"/blog/start-business-without-money\"\u003estart a business without money\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003ePassive income ideas to start with money\u003c/h3\u003e\n\u003cp\u003eOther passive income ideas need an initial investment to get started, but may offer higher returns. These options are great for those ready to use their capital to build passive income streams:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRental properties:\u003c/strong\u003e Purchase real estate to rent out for monthly income.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStock market investments:\u003c/strong\u003e Invest in stocks, bonds, or mutual funds for potential dividends and capital gains.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpare room rentals:\u003c/strong\u003e Rent out extra space in your home.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCar rentals:\u003c/strong\u003e Offer your vehicle for rent.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeer-to-peer lending:\u003c/strong\u003e Lend money to individuals or small businesses to earn interest.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWebsite sales:\u003c/strong\u003e Buy and sell existing websites.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube channel:\u003c/strong\u003e Create video content that generates ad revenue.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREIT investments:\u003c/strong\u003e Purchase shares in real estate investment trusts to earn dividends.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStartup investments:\u003c/strong\u003e Fund startups alongside other investors.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnused space rentals:\u003c/strong\u003e Rent out unused portions of your property.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVending machines:\u003c/strong\u003e Purchase and stock vending machines.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-yield savings accounts:\u003c/strong\u003e Deposit funds into high-yield accounts to earn interest.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParking space rentals:\u003c/strong\u003e Own and rent out parking spaces in high-demand areas.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eFind the right passive income idea for you\u003c/h2\u003e\n\u003cp\u003eThere is only so much time in a day, and finding ways to make a lot of money more efficiently can give you flexibility in your personal finance to hit the next level. That level might be taking a nice vacation or buying that awesome pair of shoes, but whatever it is, adding passive income streams with different underlying economics can give you the freedom to explore it.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003ePassive income ideas FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich passive income source is the best?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best passive income source depends on the amount of time and money you can invest. For those with minimal funds, creating affiliate marketing content and \u003ca href=\"https://www.shopify.com/blog/start-online-store\"\u003erunning an online store\u003c/a\u003e are good choices, as they require little-to-no upfront costs. If you have capital to invest, rental properties or dividend stocks might be more suitable, offering potentially higher returns.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many income streams should you have?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eHaving multiple income streams can enhance financial security. Starting with two passive income projects can be manageable. As you grow more comfortable, you might consider exploring additional options.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make $1,000 a month in passive income?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo make $1,000 a month in passive income, diversification is key. You can invest in dividend-paying stocks, peer-to-peer lending platforms, or rental properties. These investments generate regular income without requiring your active involvement.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I passively make $2,000 a month?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo passively make $2,000 a month, create your own assets, like a dropshipping business or a YouTube channel to have more control over your income.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the easiest form of passive income?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe easiest form of passive income is likely investing in index funds or dividend stocks. These options require minimal management, and you can start with a small initial investment while reaping the benefits of compound interest over time.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make passive income with no money?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo make passive income with no money, you can leverage your skills or knowledge by creating digital products, like ebooks or online courses, and selling them through self-publishing platforms. Once created, these products can generate income with minimal ongoing effort.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Unlock financial freedom with these passive income ideas. Discover proven strategies to build wealth while you focus on life’s other priorities.","excerptHtml":"\u003cp\u003eUnlock financial freedom with these passive income ideas. Discover proven strategies to build wealth while you focus on life’s other priorities.\u003c/p\u003e","seo":{"__typename":"SEO","title":"29 Passive Income Ideas To Make Money in 2025","description":"Unlock financial freedom with these passive income ideas. Discover proven strategies to build wealth while you focus on life’s other priorities."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/passive-income-ideas\",\"en-GB\":\"https://www.shopify.com/uk/blog/passive-income-ideas\",\"en-AU\":\"https://www.shopify.com/au/blog/passive-income-ideas\",\"en-ID\":\"https://www.shopify.com/id/blog/passive-income-ideas\",\"en-NZ\":\"https://www.shopify.com/nz/blog/passive-income-ideas\",\"en-ZA\":\"https://www.shopify.com/za/blog/passive-income-ideas\",\"en-NG\":\"https://www.shopify.com/ng/blog/passive-income-ideas\",\"en-PH\":\"https://www.shopify.com/ph/blog/passive-income-ideas\",\"en-SG\":\"https://www.shopify.com/sg/blog/passive-income-ideas\",\"en-HK\":\"https://www.shopify.com/hk/blog/passive-income-ideas\",\"en-IE\":\"https://www.shopify.com/ie/blog/passive-income-ideas\",\"en-MY\":\"https://www.shopify.com/my/blog/passive-income-ideas\",\"pt\":\"https://www.shopify.com/br/blog/renda-extra\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/passive-income-ideas\",\"ja-JP\":\"https://www.shopify.com/jp/blog/passive-income\",\"de\":\"https://www.shopify.com/de/blog/passives-einkommen\",\"es\":\"https://www.shopify.com/es/blog/conseguir-ingresos-pasivos\",\"fr\":\"https://www.shopify.com/fr/blog/revenu-passif\",\"it\":\"https://www.shopify.com/it/blog/rendite-passive\",\"nl\":\"https://www.shopify.com/nl/blog/passief-inkomen-genereren\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"25 Best Ways to Make Money From Home in 2024\",\"url\":\"blog/make-money-from-home\"},{\"title\":\"11 White Label Products to Sell Online\",\"url\":\"blog/white-label-products\"},{\"title\":\"How to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur\",\"url\":\"blog/start-skincare-line\"}]","key":"interlinkings_json"},{"__typename":"Metafield","value":"Joe Hitchcock","key":"second_author"},{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/passive_20income_20ideas_8cc3e457-f2cb-4026-88de-d1fe5794422d.jpg?v=1730406809","imageAltText":"passive income ideas","modifiedAt":"Nov 29, 2024","modifiedAtRaw":"2024-11-29T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/9696870","handle":"thank-your-customers","title":"44 Best Thank You for Your Purchase Messages","publishedAt":"2024-11-28T12:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/thank-your-customers_8b8c737d-35b7-4472-a97e-451c73d6ace0.jpg?v=1730321974","altText":"cdn","width":1540,"height":770},"tags":["Retention"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eShowing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely show customer appreciation.\u003c/p\u003e\n\u003cp\u003eNew and growing stores that focus on loyalty and word of mouth can carve out their own place in the most competitive of markets.\u003c/p\u003e\n\u003cp\u003eIn this pursuit, thanking customers for their purchase goes a long way. In fact, nearly half of US consumers say \u003ca href=\"/blog/customer-appreciation\" target=\"_blank\"\u003ecustomer appreciation\u003c/a\u003e is an indispensable part of providing excellent care.\u003c/p\u003e\n\u003cp\u003eBeing purposeful and personal when thanking your customers can help create connections, increase\u003ca href=\"/blog/customer-lifetime-value\" target=\"_blank\"\u003ecustomer lifetime value\u003c/a\u003e, and improve \u003ca href=\"/blog/customer-retention-strategies\"\u003ecustomer retention\u003c/a\u003e. \u003cbr\u003e\u003cbr\u003eThis guide will explain why you need to show customer appreciation, provide you with 44 \"thank you for your purchase\" templates, and offer useful advice on providing memorable \u003ca href=\"/blog/customer-service\" target=\"_blank\"\u003ecustomer service\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e6 types of \"thank you for your purchase\" messages\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHandwritten thank you notes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePackage inserts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eProvide free gifts or samples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCreate personal connections with video\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eOffer post-purchase discounts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSpotlight your customers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003eWhile creative planning and smart decision-making set the stage for delight, at the end of the day, you still need a few simple ideas to act on. A great thank you message not only shows your customers you value them but also encourages them to share their experiences with family and friends.\u003c/p\u003e\n\u003cp\u003eIf you need a little inspiration, here are six examples of how to show your thanks and cultivate a loyal and satisfied customer.\u003c/p\u003e\n\u003ch3 id=\"#1\"\u003e1. Handwritten thank you notes\u003c/h3\u003e\n\u003cp\u003eThis is a tried-and-true way to thank your customers. Writing a personalized thank you note shows that there’s a human involved behind the scenes and behind the screen.\u003c/p\u003e\n\u003cp\u003eThank you notes are effective because they’re a bit of a lost art. Think about the last time you actually sent a handwritten letter instead of quickly firing off an email or a text. Those mediums allow for incredible efficiency, but a handwritten thank you card creates something tangible and meaningful.\u003c/p\u003e\n\u003cp\u003eRemember these five steps when writing the perfect thank you note:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGreet your customer by name.\u003c/li\u003e\n\u003cli\u003eState why you are sending them the note, like mentioning the specific product they purchased.\u003c/li\u003e\n\u003cli\u003eLeave directions on how to get in touch if they have questions or issues.\u003c/li\u003e\n\u003cli\u003eEnd the note by adding \"Best,\" \"Warm regards,\" or \"Cheers,\" and sign your name.\u003c/li\u003e\n\u003cli\u003eSign off with your website and social media handles.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA brand that describes itself as “a business built on love,” \u003ca href=\"https://johnscrazysocks.com/\" rel=\"nofollow\" data-mce-href=\"https://johnscrazysocks.com/\" target=\"_blank\"\u003eJohn’s Crazy Socks\u003c/a\u003e knows a thing or two about making a connection. Customers almost always receive a personalized, handwritten note inside their sock order.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/johns_crazy_socks.png?v=1654211188\" alt=\"twitter post by johns crazy socks customer showing how the company thanked them for their purchase with written note\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eWhile sending a handwritten note in every order might not be scalable, you can always set a monthly goal for yourself or for your team. Brandon Eley, founder of \u003ca href=\"https://www.2bigfeet.com/\" rel=\"nofollow\" data-mce-href=\"https://www.2bigfeet.com/\" target=\"_blank\"\u003e2BigFeet\u003c/a\u003e, explains how he ensures he contacts as many customers as possible: “It’s my goal to send 1,000 cards every year, which works out to just four cards every weekday.”\u003c/p\u003e\n\u003cp\u003eInvolving your entire team helps create a culture of gratitude for your customers.\u003c/p\u003e\n\u003cp\u003eYou might also send out thank you cards after replying to a customer, a special order, or a holiday. It doesn’t just have to be a card inside the order.\u003c/p\u003e\n\u003cp\u003eTo streamline the process, use a service like \u003ca href=\"https://www.postable.com/\" rel=\"nofollow\" target=\"_blank\"\u003ePostable\u003c/a\u003e to send thank you notes on your behalf.\u003c/p\u003e\n\u003cp\u003eFor one-off notes, or if you’d like to invest a bit further in this idea, there are a number of online options for sourcing quality cards that will brighten up your customers’ mailboxes, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.lovepopcards.com/\" rel=\"nofollow\" target=\"_blank\"\u003eLovepop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.galison.com/\" rel=\"nofollow\" target=\"_blank\"\u003eGalison\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://efrancespaper.com/collections/thank-you\" rel=\"nofollow\" target=\"_blank\"\u003eE. Frances\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://burrogoods.com/collections/thank-you-cards\" rel=\"nofollow\" target=\"_blank\"\u003eBurro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://paper-luxe.com/collections/thank-you-notes\" rel=\"nofollow\" target=\"_blank\"\u003ePaper Luxe\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"#2\"\u003e2. Package inserts\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/packaging-inserts\" target=\"_blank\"\u003ePackaging inserts\u003c/a\u003e are all about exceeding customer expectations. Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands. They are primed to be delighted with just a little extra effort. It’s also an opportunity to add value to the order through beautiful how-to manuals, and a chance for upsells.\u003c/p\u003e\n\u003cp\u003eBelow are a few standout examples from stores that understand the value of delivering a small surprise.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.frankbody.com/\" rel=\"nofollow\" target=\"_blank\"\u003eFrank Body\u003c/a\u003e brand is bold, to the point, and all about beautiful bodies. It includes a package insert with its body scrub orders that reinforces the brand, offers a simple how to, and encourages customers to stay in touch \u003ca href=\"/blog/social-media-customer-service\" target=\"_blank\"\u003ethrough social media\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/franks-body-thank-you.png?v=1654211282\" alt=\"A package insert from franks body with a thank you for your purchase\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003ePackage inserts can be as targeted or as catch all as you like. Just make sure you keep a stack next to your order packers and toss one in each box. Need to stock up on package inserts? Check out these providers for high-quality stickers, business cards, and flyers:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStickers\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.stickeryou.com/\" rel=\"nofollow\" target=\"_blank\"\u003eSticker You\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.stickergiant.com/\" rel=\"nofollow\" target=\"_blank\"\u003eStickerGiant\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.stickermule.com/\" rel=\"nofollow\" target=\"_blank\"\u003eSticker Mule\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness cards or promotional material\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.overnightprints.com/\" rel=\"nofollow\" target=\"_blank\"\u003eOvernight Prints\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.vistaprint.com/\" rel=\"nofollow\" target=\"_blank\"\u003eVistaprint\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.moo.com/us/\" rel=\"nofollow\" target=\"_blank\"\u003eMoo\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eResource: Before you check out the providers, use our free \u003ca href=\"/tools/business-card-maker\" target=\"_blank\"\u003ebusiness card maker\u003c/a\u003e to design your own cards in minutes—no design skills necessary.\u003c/p\u003e\n\u003ch3 id=\"#3\"\u003e3. Provide free gifts or samples\u003c/h3\u003e\n\u003cp\u003eFree samples aren’t just an amazing way to \u003ca href=\"/blog/customer-delight\" target=\"_blank\"\u003edelight your customers\u003c/a\u003e and say \"thank you for purchasing.” They also showcase something the customer hasn’t tried yet. If they like it, maybe they’ll add it to their next order. As much as possible, match the sample to your customer’s profile so it’s something they can use.\u003c/p\u003e\n\u003ch3 id=\"#4\"\u003e4. Create personal connections with video\u003c/h3\u003e\n\u003cp\u003eIf you want to take things a step further, try recording a personalized thank you video for your customers. Whatever the medium, the key to thanking customers is to be personal, thoughtful, and genuine.\u003c/p\u003e\n\u003cp\u003ePersonalized videos feel thoughtful because they are time-consuming manual work. Send videos in a \u003ca href=\"/blog/post-sales-emails-turn-buyers-into-fans\" target=\"_blank\"\u003epost-purchase follow-up\u003c/a\u003e or as a separate interaction entirely. Videos are particularly great for special occasions and holidays where you can be creative with the theme.\u003c/p\u003e\n\u003cp\u003eVideos are a great experiment to run if only to see how customers react. There are many different ways to use videos to say thank you for purchase, which means you can really get creative. Here are a few tools for creating quick, personalized videos:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.bonjoro.com/\" rel=\"nofollow\" target=\"_blank\"\u003eBonjoro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://wistia.com/product/video-recording\" rel=\"nofollow\" target=\"_blank\"\u003eWistia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.vidyard.com/\" rel=\"nofollow\" target=\"_blank\"\u003eVidyard\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"#5\"\u003e5. Offer post-purchase discounts\u003c/h3\u003e\n\u003cp\u003eRewarding loyal customers with discounts and coupons is a great way to keep them coming back while thanking them for their patronage. Although you have to be careful with discounts, as they can train repeat customers to wait for deals, sending a discount to a new customer is usually a cost-effective way to get them to return and make another purchase.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.julep.com/\" rel=\"nofollow\" target=\"_blank\"\u003eJulep\u003c/a\u003e runs a makeup box subscription and always adds a little bonus for customers who need to stock up.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_488a4620-9784-4766-8f7f-8dc4e0d08094.png?v=1654211554\" alt=\"A thank you for your purchase card from julep with a 10% off code\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eWriting copy for your coupons can be a bit tricky, because you don’t want to come off as trying to make a sale or as overly pushy. Use words to promote the exclusivity of the coupon like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJust for you\u003c/li\u003e\n\u003cli\u003eAs a thank you …\u003c/li\u003e\n\u003cli\u003eA customer perk for you!\u003c/li\u003e\n\u003cli\u003eFor our loyal customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDiscounts can either be sent separately, as a package insert, or in a thank you email. If you’re creating discounts, make sure you \u003ca href=\"https://help.shopify.com/en/manual/promoting-marketing/discount-codes/create-discount-codes\" target=\"_blank\"\u003euse a unique coupon code\u003c/a\u003e so you can track how effective it is.\u003c/p\u003e\n\u003ch3 id=\"#6\"\u003e6. Spotlight your customers\u003c/h3\u003e\n\u003cp\u003eShowcasing your customers is a great way to publicly share how much you appreciate them.\u003c/p\u003e\n\u003cp\u003eBuild strong customer relationships to elevate your brand above the competition.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/user-generated-content\" target=\"_blank\"\u003eUser-generated content\u003c/a\u003e (UGC) is especially great in the creative industries, because your customers rely on exposure to grow their own audience. For example, hairdressers love to be featured on Instagram. Small businesses love shout-outs. It can help give them credibility and gain clients. Plus, it creates a bond between you and them.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.luxyhair.com/\" rel=\"nofollow\" target=\"_blank\"\u003eLuxy Hair\u003c/a\u003e’s user-generated content shows off its products while helping its clients build their own brands by sharing beautiful images.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_f8e7037e-c988-48e2-ab9a-a207527fd5a3.png?v=1654211577\" alt=\"luxy hair instagram post thanking a customer for their purchase by featuring the customer's hairdo\" loading=\"lazy\"\u003eTo find great content to share, create a hashtag that customers can use on their own posts. Before sharing content, make sure you ask the owner for permission.\u003c/p\u003e\n\u003ch2 id=\"22\"\u003e44 best \"thank you for your purchase\" message templates\u003c/h2\u003e\n\u003cp\u003eNow you know what a good business thank you looks like, here are some templates to help you thank your customers.\u003c/p\u003e\n\u003cp\u003eYou can copy and paste these customizable templates into an email or purchase note and send them to customers after they’ve made a purchase.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eThank you so much for your order! We really appreciate it. Enjoy 10% off your next purchase with this coupon code: THANKYOU10.\u003c/li\u003e\n\u003cli\u003eThank you for shopping with us. For 15% off your next order, leave a review on our website.\u003c/li\u003e\n\u003cli\u003eThank you, [first name]. We’ve received your order, and it’s really lovely. We’ll send you an email when it ships.\u003c/li\u003e\n\u003cli\u003eThanks for your support! We think you’re pretty awesome. As a token of our gratitude, here’s a reward you can use during your next visit. Enjoy!\u003c/li\u003e\n\u003cli\u003eHappy [day of week]! This is not a marketing email, just a quick thank you note for your purchase.\u003c/li\u003e\n\u003cli\u003eHi, [customer name]. Thank you for your recent purchase. We are honored to gain you as a customer and hope to serve you for a long time.\u003c/li\u003e\n\u003cli\u003eHey, [customer name], just want to drop a quick note to express our genuine gratitude. Your purchase allows us at [company name] to continue to do what we love and provide you with quality products.\u003c/li\u003e\n\u003cli\u003eWelcome to the family, [first name]. We at [company name] love big families, so here’s a small thank you for your purchase.\u003c/li\u003e\n\u003cli\u003eHi, [customer name]. Thanks for your recent purchase. We hope you’re loving your new [product name]. If you haven’t started using it yet, check out the tips below.\u003c/li\u003e\n\u003cli\u003eHi, [first name]. We got your order! We’ll let you know when it ships.\u003c/li\u003e\n\u003cli\u003eThank you for your purchase and for joining our mailing list. We look forward to having you be one of the first to know about our exclusive deals, new arrivals, and big events.\u003c/li\u003e\n\u003cli\u003eThanks so much for your recent purchase. We appreciate you and hope you enjoy your new items. Here’s a 10% discount on your next purchase, our way of saying thanks!\u003c/li\u003e\n\u003cli\u003eThank you, [customer name]! We got your order and it’s quite gorgeous. We’ll send you an email when it ships.\u003c/li\u003e\n\u003cli\u003eWe’re honored that when it comes to style, you think of us. There are a lot of choices out there, but you singled us out, and that means a lot. We just want to express how much we appreciate your business.\u003c/li\u003e\n\u003cli\u003eYour business means a lot, so here’s a gift to show you how much we appreciate you. Get $20 off your next purchase with code 20THANKYOU.\u003c/li\u003e\n\u003cli\u003eA great big thank you for shopping with [company name]. We love our customers dearly, and hearing your feedback is so helpful to us. If you have a few minutes to answer a quick survey, we’d be very grateful.\u003c/li\u003e\n\u003cli\u003eThank you for shopping with us during this busy [special occasion] season. You have a lot of choices, and we appreciate that you chose us.\u003c/li\u003e\n\u003cli\u003eThank you for your order and for supporting our small business! If you want to track your delivery, use the tracking number provided.\u003c/li\u003e\n\u003cli\u003eThank you for supporting my online store! Purchases both big and small help us keep our dream of providing the best quality products to our customers.\u003c/li\u003e\n\u003cli\u003eDear [customer name]. You made our day, thank you for choosing us for your [product type] needs. If you have any questions, please don’t hesitate to get in contact with us.\u003c/li\u003e\n\u003cli\u003eHi, [customer name]. Thank you for your recent purchase. We are so happy to serve customers like you.\u003c/li\u003e\n\u003cli\u003eHi, [customer name]. Thank you for shopping with us. Want early access to our best deals? Sign up for our newsletter if you haven’t already.\u003c/li\u003e\n\u003cli\u003eIt’s important for us to make sure our customers feel appreciated and valued. We want to make sure you’re happy. Please don’t hesitate to contact us with any concerns.\u003c/li\u003e\n\u003cli\u003eThank you for your support. We appreciate you!\u003c/li\u003e\n\u003cli\u003eThank you for your purchase. We love having customers like you, and your support means everything to us.\u003c/li\u003e\n\u003cli\u003eThank you for your order. We hope to see you again soon. Please follow this link to choose two free gifts—on us!\u003c/li\u003e\n\u003cli\u003eThanks for choosing us again! When you shop with us, you support local businesses. Here’s a little extra gift for you.\u003c/li\u003e\n\u003cli\u003eThanks, [customer]! We just received your order and we’ll get started right away.\u003c/li\u003e\n\u003cli\u003eThanks for your order! We’re working hard to get it shipped to you. We hope to see you again in the future.\u003c/li\u003e\n\u003cli\u003eThank you for choosing us! We’re dedicated to giving you the best products possible. If you have any questions, feel free to get in touch.\u003c/li\u003e\n\u003cli\u003eThank you for shopping with us. We’ve successfully processed your payment. You can access your order information through the link below.\u003c/li\u003e\n\u003cli\u003eThanks a million for your purchase!\u003c/li\u003e\n\u003cli\u003eHi, it’s [your name and title]! Thank you for purchasing [product]. It really means a lot to us at [company name].\u003c/li\u003e\n\u003cli\u003e[Customer name], we’ve received your order and all systems are go. When your order ships, we’ll send you another email with your tracking info.\u003c/li\u003e\n\u003cli\u003eThank you for your purchase! To get access to all our amazing deals and discounts, subscribe to our completely free customer loyalty program here.\u003c/li\u003e\n\u003cli\u003eThanks for your order. Enjoy this free gift!\u003c/li\u003e\n\u003cli\u003eThank you for joining the [company name] family! We value our customers and want to ensure that your experience is amazing. If you could fill out this survey, we can make sure you get only the best.\u003c/li\u003e\n\u003cli\u003eYou made our day, [customer name], now we’re making yours. We’ve added 50 bonus points to your account.\u003c/li\u003e\n\u003cli\u003e[Customer name], thank you for your continuous support. Please enjoy this gift as a token of our appreciation.\u003c/li\u003e\n\u003cli\u003eYou’re our hero! Thank you for choosing [company name]. We hope you enjoy your [product name].\u003c/li\u003e\n\u003cli\u003eYour purchase has just helped a small business. Thank you for your support. We can’t wait for you to try your [product] and tell us what you think.\u003c/li\u003e\n\u003cli\u003eWe can’t say thanks enough for your support, but we’d like to try. Here’s a 15%-off coupon for your next purchase.\u003c/li\u003e\n\u003cli\u003eThank you for your purchase. We have the feeling this is the beginning of a beautiful friendship! So that we can get to know each other a little better, we’re offering you $10 off an order of $50 or more!\u003c/li\u003e\n\u003cli\u003eDang, you’re smart. Not only did you get a [product], but you got it from [company name]. We’ll package and ship it to you shortly!\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDon’t just copy these message templates—customize them to your liking and brand voice and you’ll be amazed at how far they can go in helping create a loyal customer for life.\u003c/p\u003e\n\u003ch2 id=\"44\"\u003eHow to write a “thank you for your purchase” note\u003c/h2\u003e\n\u003cp\u003eSending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation. Show customers that there’s a real human behind the scenes and behind the screen.\u003c/p\u003e\n\u003cp\u003eSimply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.\u003c/p\u003e\n\u003ch3\u003eKnow who are you thanking\u003c/h3\u003e\n\u003cp\u003eIt might feel overwhelming, or even disingenuous, to personally thank every customer for every order. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize.\u003c/p\u003e\n\u003cp\u003eFor example, handing out a swanky gift package with \u003cem\u003eevery\u003c/em\u003e order is a surefire way to blow your budget. But segmenting high-value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here are a few ways you can group your customers into different tiers of thank yous:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEvery customer\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/customer-retention-strategies\" target=\"_blank\"\u003eEvery repeat customer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eAnyone who’s written in to support\u003c/li\u003e\n\u003cli\u003eCustomers on their birthday\u003c/li\u003e\n\u003cli\u003eHigh-value customers\u003c/li\u003e\n\u003cli\u003eCustomer \u003ca href=\"/blog/loyalty-program\" target=\"_blank\"\u003eloyalty program\u003c/a\u003e members\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSet an appropriate budget\u003c/h3\u003e\n\u003cp\u003eThe budget for your thank you program will be linked with the number of customers you want to reach out to. But even if you’re hoping to show gratitude to all of your customers, you don’t need to spend a ton of money to create moments of delight.\u003c/p\u003e\n\u003cp\u003eIn \u003cem\u003eThe Thank You Economy\u003c/em\u003e, Gary Vaynerchuk writes: “It’s not the money that makes these efforts shocking and awesome, it’s the care and creativity involved.” Frugal wows are often just as effective at creating that connection. It could be as simple as a card, package insert, or small sample, just be sure it fits within your budget.\u003c/p\u003e\n\u003ch3\u003eBuild a repeatable process\u003c/h3\u003e\n\u003cp\u003eDepending on whether you’re including a thank you in every box or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customers. It doesn’t have to be automated, but structuring the process will make sure it happens consistently.\u003c/p\u003e\n\u003cp\u003eIf you’ve got a team working for you, provide an easy way for them to nominate customers for thanks. It might be a Google form or a Friday afternoon session hand-writing cards.\u003c/p\u003e\n\u003cp\u003ePulling the entire team into these moments of delight creates a culture of gratitude for your customers.\u003c/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e \u003ca href=\"/blog/email-marketing-services\" target=\"_blank\"\u003eThe Top 11 Email Marketing Software for Online Stores\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2\u003eA thank you goes a long way\u003c/h2\u003e\n\u003cp\u003eThere are so many different ways to thank your customers and create moments of delight post-purchase. Remember, the key is to be personal, thoughtful, and genuine. Customers—and people in general—love a sincere thank you but dislike insincerity.\u003c/p\u003e\n\u003cp\u003eWhen you have an attitude of gratitude, creating connections and building brand advocates is natural. Building these customer relationships gives you the opportunity to elevate your brand above the competition.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Lynn Scurfield\u003cbr\u003eDesign by Brenda Wisniowski\u003c/em\u003e\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/Y6IBkNNkfJg?si=bNB1MxrTORanB7M5\u0026amp;autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"55\"\u003e\"Thank you for your purchase\" message FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you say thank you to your customers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can thank online shoppers with a handwritten note sent to their home address, a personalized email from a real person, an automated SMS, or a printed note in their package. Saying thank you to your customers gives them a positive experience and supports customer retention.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy should you thank your customers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThanking your customers builds and nurtures meaningful relationships. When customers trust you and feel appreciated by you, it encourages repeat business. Customer retention is the most effective growth hack for ecommerce businesses today.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you write a thank you note after a purchase?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStart your note by greeting the customer by name. Tell them you appreciate their business, mentioning the specific product they purchased. Tell them how to get in touch if they have any questions or issues, and then sign off with your name.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I send handwritten thank you notes to customers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can. If you get a limited number of orders every month, you can do this yourself. But if your store is growing, hire a letter-writing service to do it for you.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Thanking your customers can go a long way toward building lasting customer loyalty. Here are 44 creative \"thank you for your purchase\" messages.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/thank-your-customers.jpg?v=1559240948\" alt=\"Ways to thank your customers\"\u003eThanking your customers can go a long way toward building lasting customer loyalty. Here are 44 creative \"thank you for your purchase\" messages.\u003c/p\u003e","seo":{"__typename":"SEO","title":"44 Best Thank You for Your Purchase Messages (2025)","description":"Thanking your customers can go a long way toward building lasting customer loyalty. Here are 44 creative \"thank you for your purchase\" messages."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/thank-your-customers\",\"en-GB\":\"https://www.shopify.com/uk/blog/thank-your-customers\",\"en-AU\":\"https://www.shopify.com/au/blog/thank-your-customers\",\"en-ID\":\"https://www.shopify.com/id/blog/thank-your-customers\",\"en-NZ\":\"https://www.shopify.com/nz/blog/thank-your-customers\",\"en-ZA\":\"https://www.shopify.com/za/blog/thank-your-customers\",\"en-NG\":\"https://www.shopify.com/ng/blog/thank-your-customers\",\"en-PH\":\"https://www.shopify.com/ph/blog/thank-your-customers\",\"en-SG\":\"https://www.shopify.com/sg/blog/thank-your-customers\",\"en-HK\":\"https://www.shopify.com/hk/blog/thank-your-customers\",\"en-IE\":\"https://www.shopify.com/ie/blog/thank-your-customers\",\"en-MY\":\"https://www.shopify.com/my/blog/thank-your-customers\",\"pt\":\"https://www.shopify.com/br/blog/como-agradecer-clientes\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/thank-your-customers\",\"ja-JP\":\"https://www.shopify.com/jp/blog/thank-your-customers\",\"de\":\"https://www.shopify.com/de/blog/danke-an-kunden\",\"es\":\"https://www.shopify.com/es/blog/de-las-ideas-a-la-accion-6-maneras-ingeniosas-para-mostrar-a-tus-clientes-que-te-interesan\",\"fr\":\"https://www.shopify.com/fr/blog/messages-remerciement-client\",\"it\":\"https://www.shopify.com/it/blog/dire-grazie-ai-clienti\",\"nl\":\"https://www.shopify.com/nl/blog/bedankt-bestelling-klantenbinding\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Customer Testimonials: How To Use Them + Examples\",\"url\":\"blog/customer-testimonials\"},{\"title\":\"What Is a Loyalty Program? 5 Best Examples (2024)\",\"url\":\"blog/loyalty-program\"},{\"title\":\"The Beginner’s Guide to Email Automation: Campaign Ideas and Tips\",\"url\":\"blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\"},{\"title\":\"5 Free CRM Software Systems for Small Business Owners\",\"url\":\"blog/free-crm-software\"},{\"title\":\"Upset Customers? Here's How To Avoid Customer Complaints Before They Happen\",\"url\":\"blog/customer-complaints\"},{\"title\":\"How To Create a Contact Us Page (2024)\",\"url\":\"blog/contact-us-page\"},{\"title\":\"Customer Appreciation Ideas: 14 Ways to Say Thank You\",\"url\":\"blog/customer-appreciation\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Your product might look great sitting in your bedroom or home office, but how can you make sure it really stands out in the era of Instagram filters?\u003c/p\u003e\n\u003cp\u003eDon’t sweat it. You don’t have to be a professional photographer to take attention-grabbing photos of your products. In this article, you’ll learn, step by step, how to do phone \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\" target=\"_blank\"\u003eproduct photography\u003c/a\u003e using natural light and a good product photo app.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-tailored-text\" class=\"rounded-full bg-marketingBg mb-6 px-4 py-2.5\"\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2F15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\u0026amp;signup_types[]=paid_trial_experience\" class=\"flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link\"\u003eClick here to start selling online now with Shopify\u003cspan class=\"bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [\u0026amp;_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform\"\u003e\u003csvg fill=\"currentColor\" viewbox=\"0 0 14 10\" height=\"10\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306\"\u003e\u003c/path\u003e\u003cpath stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M0.999512 5.00029H11.864\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/uZeRLXODK5w?autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003e6 steps to master phone product photography\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eUse a room with good lighting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eChoose your smartphone\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eGet a mini tripod\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eSet up your backdrop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eUse white bounce boards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#666\"\u003eSet up a diffuser sheet if the sun is too bright\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eMost ecommerce store owners know the basics of phone product photography: Find a white background and some natural light, choose the highest quality setting and resolution possible on your phone—and click! You have a product photo. This is a great start.\u003c/p\u003e\n\u003cp\u003eBut there are a few extra tools and accessories that can greatly enhance your photos and demonstrate the value of your product to let shoppers envision it in their lives.\u003c/p\u003e\n\u003cp\u003eIf you want to become a professional photographer with your smartphone and take amazing product shots, here’s how to build your setup.\u003c/p\u003e\n\u003ch3 id=\"111\"\u003e1. Use a room with good lighting\u003c/h3\u003e\n\u003cp\u003eFirst, find a room in your home with a well-lit window. The bigger the window, the more natural light you’ll have for bringing your product to life.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: start;\"\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Product_shot.jpeg?v=1594996683\" style=\"float: none;\" alt=\"Phone photography set up near window\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Product_shot.jpeg?v=1594996683\" data-mce-fragment=\"1\" data-mce-src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Product_shot.jpeg?v=1594996683\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003eThis image from \u003ca rel=\"nofollow\" href=\"https://pixc.com/blog/7-simple-things-you-need-for-photographing-jewelry/\" target=\"_blank\"\u003ePixc\u003c/a\u003e shows how you can set up a professional product photography studio at home.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTaking product photos closer to the window creates a softer light with darker shadows. Being farther away from the light source will give you lighter, shaper shadows.\u003c/p\u003e\n\u003ch3 id=\"222\"\u003e2. Choose your smartphone\u003c/h3\u003e\n\u003cp\u003eMost smartphone cameras these days make great DSLR alternatives for \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\" target=\"_blank\"\u003eproduct photography\u003c/a\u003e. The higher the megapixel count, the better your phone product photography will come out.\u003c/p\u003e\n\u003cp\u003eYou can use any smartphone with a good camera, but aim to get your hands on a newer model with a 12 megapixel camera or more.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003e3. Get a mini tripod\u003c/h3\u003e\n\u003cp\u003eMini tripods range from inexpensive to pricey, but no matter your budget, they’re a good investment with a high payoff. A mini tripod will reduce camera shake and help standardize photo angles and style for your product line.\u003c/p\u003e\n\u003cp\u003eIf you want a simple mini tripod, consider the \u003ca rel=\"nofollow\" href=\"https://www.manfrotto.com/global/pixi-mini-tripod-black-mtpixi-b/\" target=\"_blank\"\u003eManfrotto Pixi mini tripod kit\u003c/a\u003e. It’s great for beginners, it holds your phone in place, and it can be placed on your sweep for easily capturing high-quality product pics.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Manfrotto_tripod.jpg?v=1594996910\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Manfrotto_tripod.jpg?v=1594996910\" alt=\"White background photo of Manfrotto tripod\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eThe Manfrotto Pixi tripod is a beginner-friendly tool for phone product photography.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eGet your free photo studio checklist\u003c/p\u003e\n\u003cp\u003eCreate your own studio and capture every image your ecommerce store needs for under $50, with Shopify's photo studio checklist.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/first-sale/product-photography-checklist\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"444\"\u003e4. Set up your backdrop\u003c/h3\u003e\n\u003cp\u003ePlace your white backdrop behind your product to give your photographs a clean and consistent look and to eliminate distractions. You could use a white paper sweep or buy inexpensive poster board from your local drug store or art shop. You’ll also need a table to place your backdrop on.\u003c/p\u003e\n\u003cp\u003eYou can use tape or Sticky Tack to hold your backdrop down or stick your product to the backdrop.\u003c/p\u003e\n\u003cp\u003eAlways keep your backdrop white. A white backdrop reflects natural light onto the product and gives you an evenly lit photo. It also makes the editing process easier if you need to \u003ca href=\"/blog/194970057-remove-background-product-photography-image\" target=\"_blank\"\u003eremove the background\u003c/a\u003e. A cream or off-white color will make editing and lighting difficult. Also, try to position your backdrop not only behind your product but underneath it as well.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/White_backdrop.png?v=1594996976\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/White_backdrop.png?v=1594996976\" alt=\"Photo of smartphone taking a product photo\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eYour backdrop should be stark white.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"555\"\u003e5. Use white bounce boards\u003c/h3\u003e\n\u003cp\u003eControlling the lighting is key when learning how to take product photos with an iPhone or Android device. Bounce boards help minimize strong shadows and create a more balanced lighting environment to bring out the finest details of your product. You can buy a white bounce board made of foam on Amazon.\u003c/p\u003e\n\u003ch3 id=\"666\"\u003e6. Set up a diffuser sheet if the sun is too bright\u003c/h3\u003e\n\u003cp\u003eDiffuser sheets soften harsh light. Find them on Amazon, or make one at home with parchment paper, a frosted shower curtain, or printer paper.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-CTA-photography\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to use natural lighting for product photography\u003c/h2\u003e\n\u003cp\u003eGet \u003ca href=\"/blog/natural-lighting-product-photography\" target=\"_blank\"\u003ephotography lighting\u003c/a\u003e right, and you’ll have some amazing product images on your hands. Get it wrong and no amount of image retouching will save your photos.\u003c/p\u003e\n\u003cp\u003eThere are three key tips that are crucial for getting the best images from your photoshoot.\u003c/p\u003e\n1.\u003cstrong\u003eShoot in a well-lit room.\u003c/strong\u003e Natural light through a window is a better option than artificial light from a photo studio. First, you probably have access to a window (and it’s free). Second, the light comes from a single direction, which generates natural shadows and adds texture to your products.\u003cbr\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003eConsider the weather: Is it sunny or cloudy? To get the look you’re going for, you may prefer a little overcast versus full sunlight. As you’ll see in the example below, it can make a big difference on the shadows and highlights on your photo.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-diy-lighting_caca8bec-e9bc-459f-9433-9bdfb200fe2c.jpg?v=1594997029\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/1-diy-lighting_caca8bec-e9bc-459f-9433-9bdfb200fe2c.jpg?v=1594997029\" alt=\"Two product photos, left has improper lighting; right has proper lighting\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eSee the difference between shooting on an overcast day versus with direct sunlight through a window?\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e2.\u003cstrong\u003e Place your setup close to the window.\u003c/strong\u003e Aim for 90 degrees to the right or left of your setup. Plan to start your photoshoot at the brightest time of day. If the sun is too bright, you can always use a diffuser sheet to soften the light.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/3-natural-light_28c48323-9ac1-474b-9804-fe3b1ae481d4.jpg?v=1594997075\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/3-natural-light_28c48323-9ac1-474b-9804-fe3b1ae481d4.jpg?v=1594997075\" alt=\"Photo of amber glass on white sweep next to a window\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003ePlay around with placements and time of day to find the optimal setup.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003col start=\"2\"\u003e\u003c/ol\u003e\n\u003cp\u003eWhatever you do, avoid hard light at all costs, as it can make colors look saturated and will highlight the tiniest flaws in your product—things people normally can’t see with the naked eye.\u003c/p\u003e\n\u003cp\u003e3.\u003cstrong\u003e Control natural light with foam boards and reflectors. \u003c/strong\u003eSometimes the sun will suddenly disappear behind the clouds mid-shoot. If that happens, don’t worry, use your foam boards to bounce and intensify the light to fill shadows.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you’re using a reflector, you can manipulate the light on your product by moving the reflector closer or further away. This will help reflect natural light from the sun back onto the product.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eRemember to test different angles with the reflector to find the right balance between shadows and lighting.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/jewelry-photography\" target=\"_blank\"\u003eA Behind-the-Scenes Look at Jewelry Photography\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eBest camera angles for product photography\u003c/h2\u003e\n\u003cp\u003eWhen you’re taking product photos for your \u003ca href=\"/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e, some angles work better than others. Offering different perspectives of your product to a shopper can also help answer any questions they have that your product descriptions don’t explain.\u003c/p\u003e\n\u003cp\u003eGive as many different viewpoints as possible to highlight key features of your product. An all-around view is engaging and can help shoppers envision themselves wearing or using your product, which can lead to more sales.\u003c/p\u003e\n\u003cp\u003eIt’s also important to include close-up shots of your products. Close-ups let you capture features that showcase the quality of your product—print detail, fabric, texture, or usage details—and highlight specific elements shoppers would inspect in a retail store.\n\u003c/p\u003e\n\u003cp\u003eWhether you’re shooting \u003ca href=\"/blog/55892613-7-steps-to-beautiful-diy-apparel-product-photography\" target=\"_blank\"\u003eclothing photography\u003c/a\u003e , footwear, or something else, there are the five camera angles you should test in your photo shoot:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eEye level.\u003c/strong\u003e This view shows the product as you’d see it looking straight on.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh angle.\u003c/strong\u003eThis view shows the product as if you’re looking down at it from an angle.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow angle.\u003c/strong\u003e This view shows the product as if you’re looking up at it from the floor.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBird’s eye.\u003c/strong\u003e This view shows the product as if you’re standing over it.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlanted.\u003c/strong\u003e This view shows the product from one side.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/12-various-product-angles_b791644b-408a-49ba-bd09-582a4aff86b1.jpg?v=1594997128\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/12-various-product-angles_b791644b-408a-49ba-bd09-582a4aff86b1.jpg?v=1594997128\" alt=\"Five white background images of white sneakers, taken at eye level, high angle, low angle, bird’s eye, and slanted\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eIt’s important to showcase all angles of the product so customers can get a proper view.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re new to phone product photography, it’s recommended you keep your smartphone and tripod in the same spot during the shoot and rotate your product to change the angle you want for your image. When you rotate the product versus the camera, your final shots will all be framed the same, plus, you’ll ensure consistency and reduce image editing after the shoot.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to shoot phone product photography\u003c/h2\u003e\n\u003cp\u003eNow that you have all your gear set up and understand the different camera angles and lighting, it’s time to shoot some photos.\u003c/p\u003e\n\u003cp\u003eBefore you start, use the following checklist to make sure your Android or iPhone camera is ready to shoot.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare your phone. \u003c/strong\u003eMake sure your phone is charged and you have backup storage for your images.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet up your white balance. \u003c/strong\u003eTo set the white balance according to the light temperature in your setup, touch the WB button, then touch the white background.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck your exposure. \u003c/strong\u003eTap the circular Exposure button, then touch your product so the camera knows to expose it.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep everything in focus.\u003c/strong\u003e Touch the circular Focus button, then touch your product so the camera knows to properly focus on the product.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake sure you lock your camera settings.\u003c/strong\u003e After you’re done adjusting these settings, tap each one again to lock the settings in place. This will stop the camera from automatically adjusting the settings while you’re taking shots.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOnce you lock your settings, you’re ready to start shooting!\u003c/p\u003e\n\u003cp\u003eAfter your first shot, take a look at your image and see if you think it needs to be brightened or darkened to achieve proper exposure. If you think the exposure needs tweaking, touch the +/- button below the circular Focus button and pull the slider up or down to change the exposure.\u003c/p\u003e\n\u003ch2 id=\"10\"\u003eCommon mistakes with phone product photography\u003c/h2\u003e\n\u003cp\u003eBecause so many people have smartphones, taking product photos is more accessible than ever before. That also means there are lots of common mistakes. Becoming aware of these pitfalls can help you avoid them.\u003c/p\u003e\n\u003cp\u003eRemember to avoid the following three common mistakes in phone product photography so you can get the best shots:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZooming in\u003c/strong\u003e. Your phone’s zoom function isn’t actually a great tool to use for product shots. It greatly reduces image quality. If you need a closer shot, it’s better to crop when editing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsing the front-facing camera\u003c/strong\u003e. The front-facing “selfie camera” typically isn’t as good as the back camera. This may vary depending on your phone’s specs. But generally speaking, the rear-facing camera has more megapixels, which leads to higher image quality.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurning on the flash\u003c/strong\u003e. Your phone’s flash will overexpose the photo and mess up the colors. It’s better to use natural lighting and consider the advice outlined above.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"11\"\u003ePhone product photography trends\u003c/h2\u003e\n\u003cp\u003eEcommerce is constantly evolving, and this impacts the way you approach product imagery. It’s good to stay apprised of current trends to know what customers are looking for and what makes sense for your brand.\u003c/p\u003e\n\u003cp\u003eHere are three general product photography trends to keep in mind as you shoot with your smartphone:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e360-degree photos\u003c/strong\u003e. Advancements in technology have enabled brands to offer complete 360-degree views of their products. And, though these might appear to function like videos, 360-degree shots are actually a series of multiple still images.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI photo editing.\u003c/strong\u003e AI has helped businesses become more efficient in many areas, including product photography. While you can use AI to remove backgrounds from your phone product shots, it’s still important to carefully check the quality, as these tools can lead to imperfections.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/product-video\" target=\"_blank\"\u003e\u003cstrong\u003eProduct videos\u003c/strong\u003e\u003c/a\u003e. Not necessarily a new trend, rather one that continues to grow, more brands are using product videos. In fact, \u003ca rel=\"nofollow\" href=\"https://www.wyzowl.com/video-marketing-statistics/\" target=\"_blank\"\u003e89% of people\u003c/a\u003e say they want to see more brand videos. Like 360-degree images, videos give shoppers a more complete view of the product. They can also see it in action, quite literally.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eHow to edit product photos\u003c/h2\u003e\n\u003cp\u003eThe idea of editing photos may sound intimidating, but it’s actually really easy with your smartphone.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Choose a product photography app.\u003c/strong\u003e Go to the app store on your phone and download an editing app for product photos. Some smartphone photographers prefer mobile apps like Lightroom or Snapseed; others prefer \u003ca href=\"/blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\" target=\"_blank\"\u003ephoto editing software\u003c/a\u003e for their desktops.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen up your editing app\u003c/strong\u003e. Choose the image you want to prepare for your online store. Most images need a little tweaking to truly make them shine.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse the app to make a few basic edits.\u003c/strong\u003e These include brightness, contrast, sharpness, highlights/shadows, and white balance. Don’t be tempted by filters, borders, tints, and oversaturation. Your goal is to make your product look amazing and make it stand out. Try to make it look as close as possible to what the product looks like in real life.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSave presets.\u003c/strong\u003e After you edit your first photo, save the settings as a preset so you can apply the same adjustments to other photos from your shoot. While presets help you save time, make sure to check each image after applying the preset to see if there are any additional tweaks for you to make.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply a white layer background.\u003c/strong\u003e Remove any blemishes or creases from your background by replacing your background with a white layer. Since you took photos on a white background, it’ll be easy to isolate the product and add a layer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce your product image looks clean, crisp, and beautiful, add it to your Shopify store and put your hard work to use!\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e5 best apps for product photography\u003c/h2\u003e\n\u003cp\u003eChoosing the right editing apps is an important part of mastering product photography with a smartphone. Many come with an in-app editor, but there are plenty of third-party apps that give you everything you need to make your product stand out.\u003c/p\u003e\n\u003cp\u003eSome of the top-rated product photo app options are:\u003c/p\u003e\n\u003ch3\u003e1. Lightroom\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for: \u003c/strong\u003eiOS and Android.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eRequires Adobe Creative Cloud subscription, starting at $9.99/month.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Lightroom_bcb71fb8-13e2-486c-8154-e91fe9f1a892.png?v=1594997194\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Lightroom_bcb71fb8-13e2-486c-8154-e91fe9f1a892.png?v=1594997194\" alt=\"Screenshot of Adobe Lightroom\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eLightroom is free to download but requires an Adobe Creative Cloud license.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSome would say Adobe Lightroom is the best app for product photography on the market. It features easy-to-use tools like sliders and presets to create photos that look exactly how you want them. Lightroom is also a good option if you plan to edit photos on your computer. You can start on mobile, web, or desktop, and when you make edits, they will be automatically applied across devices.\u003c/p\u003e\n\u003cp\u003eIf you want to get the most out of Lightroom, you can sign up for the \u003ca rel=\"nofollow\" href=\"https://www.adobe.com/creativecloud/photography.html\" target=\"_blank\"\u003eAdobe Creative Cloud Photography plan\u003c/a\u003e, which includes the photo editing app for desktop, mobile, and web, plus the latest version of Photoshop for $9.99 per month.\u003c/p\u003e\n\u003ch3\u003e2. Photoshop Express\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for:\u003c/strong\u003e iOS, Android, and Windows.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eRequires Adobe Creative Cloud subscription, starting at $9.99/month.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/photoshop_express.png?v=1594997242\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/photoshop_express.png?v=1594997242\" alt=\"Screenshot of Adobe Photoshop Express\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003ePhotoshop Express is free to download but requires an Adobe Creative Cloud license.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou’ve probably heard of Adobe Photoshop and what it can do. With \u003ca rel=\"nofollow\" href=\"https://www.adobe.com/products/photoshop-express.html\" target=\"_blank\"\u003ePhotoshop Express\u003c/a\u003e, you get all of its great photo editing features right on your smartphone. You can use product photos from your phone or take them inside the app. Then easily adjust the hue, brightness, exposure, and contrast to create amazing photos for your store.\u003c/p\u003e\n\u003ch3\u003e3. Snapseed\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for: \u003c/strong\u003eiOS and Android.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/snapseed-redesign-cover1.png?v=1594997276\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/snapseed-redesign-cover1.png?v=1594997276\" alt=\"Screenshot of Snapseed\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eSnapseed is Google’s photo editing app.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"http://snapseed.online\" target=\"_blank\"\u003eSnapseed\u003c/a\u003e is a free photography editing software owned by Google. The app brings the power of a professional computer editor to your phone, with many features to edit images in ways you’ll usually only find in expensive software. Beginner photographers also have more utility with Snapseed using Stacks, which lets you revert your edits to an earlier version and makes it easy to save settings and apply them.\u003c/p\u003e\n\u003ch3\u003e4. VSCO\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for: \u003c/strong\u003eiOS and Android.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree version available; annual paid plans are $29.99 or $59.99.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" href=\"https://cdn.shopify.com/s/files/1/0070/7032/files/VSCO_4f98ad40-62dc-46a9-a02b-471d6ef4c449.png?v=1594997313\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/VSCO_4f98ad40-62dc-46a9-a02b-471d6ef4c449.png?v=1594997313\" alt=\"Screenshot of VSCO\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eVSCO has both free and paid versions of its photo editing app.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"http://vsco.co\" target=\"_blank\"\u003eVSCO\u003c/a\u003e has all the basic editing tools such as exposure, contract, color balance, and more, letting you create incredible photos on the go. It’s a great product photo app to enhance images and doubles as an effective \u003ca href=\"/blog/instagram-tools\" target=\"_blank\"\u003eInstagram tool\u003c/a\u003e with its huge library of filters and endless options to customize your photos.\u003c/p\u003e\n\u003ch3\u003e5. Photon\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for: \u003c/strong\u003eiOS.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_b457b979-2813-4b04-bdfd-b4ebc7204ce0.png?v=1692388381\" alt=\"Screenshot of Photon\"\u003e\n\u003cfigcaption\u003ePhoton is only available for iOS devices.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca rel=\"nofollow\" href=\"https://photon.cam/\" target=\"_blank\"\u003ePhoton\u003c/a\u003e is a great option for both experienced and beginner smartphone photographers. You can use Photon not only as an editor but also as a camera for your product shoots. The product photography app lets you set exposure and focus and includes a stabilizer; It feels like you’re shooting with a high-quality DSLR camera lens.\u003c/p\u003e\n\u003cp\u003eIf you prefer to edit photos on your computer, you can use Photon to capture product photos in RAW. This ensures information or data isn’t compressed and produces higher-quality product images.\u003c/p\u003e\n\u003cdiv\u003e\u003ciframe src=\"https://www.youtube.com/embed/ZFqvFP4GsvI?si=EMaqfAopFhwhQEZK\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\u003c/div\u003e\n\n\u003ch2 id=\"7\"\u003eGetting the most from your product photography\u003c/h2\u003e\n\u003cp\u003eLearning how to take photos on an iPhone or Android seems hard at first, but after a few times behind the camera, you’ll be a pro. With all of the above info, you’re well on your way to mastering product photography and selling more photos in your store. At some point, you might even consider \u003ca href=\"/blog/how-to-sell-photos-online\" title=\"how to sell photos online\"\u003eselling your photography online\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003ePhone product photography FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I take professional pictures at home with my iPhone?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eChoose an iPhone 13 or newer.\u003c/li\u003e\n\u003cli\u003eTest third-party camera apps.\u003c/li\u003e\n\u003cli\u003eUse a white background for your setup.\u003c/li\u003e\n\u003cli\u003ePlace your setup near a window with natural light.\u003c/li\u003e\n\u003cli\u003eHold down the viewfinder to lock focus.\u003c/li\u003e\n\u003cli\u003eAvoid zooming in on photos.\u003c/li\u003e\n\u003cli\u003eTry different camera angles.\u003c/li\u003e\n\u003cli\u003eUse a photo editing app.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I take quality product photos?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eUse a smartphone camera with 12 megapixels or more.\u003c/li\u003e\n\u003cli\u003eShoot from a tripod to reduce camera shake.\u003c/li\u003e\n\u003cli\u003eUse natural light from a window.\u003c/li\u003e\n\u003cli\u003eBounce light using a foam board to soften shadows.\u003c/li\u003e\n\u003cli\u003eUse a sweep or close-up shots to highlight product features.\u003c/li\u003e\n\u003cli\u003eShoot a variety of angles and \u003ca href=\"/blog/image-sizes\" target=\"_blank\"\u003eimage sizes\u003c/a\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Use this step-by-step guide to create amazing product photos from the comfort of your home, using a smartphone, natural light, and a good editing app.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/woman-using-a-smartphone-to-take-a-photo-of-freshly-decorated-cookies-picture-id647596718.jpg?v=1594996504\" alt=\"Woman taking product photos with smartphone\"\u003e\u003c/p\u003e\n\u003cp\u003eUse this step-by-step guide to create amazing product photos from the comfort of your home, using a smartphone, natural light, and a good editing app.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How to Master Phone Product Photography","description":"Use this step-by-step guide to create amazing product photos from the comfort of your home, using a smartphone, natural light, and a good editing app."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-GB\":\"https://www.shopify.com/uk/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-AU\":\"https://www.shopify.com/au/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-ID\":\"https://www.shopify.com/id/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-NZ\":\"https://www.shopify.com/nz/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-ZA\":\"https://www.shopify.com/za/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-NG\":\"https://www.shopify.com/ng/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-PH\":\"https://www.shopify.com/ph/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-SG\":\"https://www.shopify.com/sg/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-HK\":\"https://www.shopify.com/hk/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-IE\":\"https://www.shopify.com/ie/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"en-MY\":\"https://www.shopify.com/my/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\",\"pt\":\"https://www.shopify.com/br/blog/60649605-como-tirar-fotos-de-alta-qualidade-com-o-seu-smartphone\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-capture-high-quality-product-photos-with-your-smartphone\",\"de\":\"https://www.shopify.com/de/blog/produktfotos-mit-dem-handy\",\"es\":\"https://www.shopify.com/es/blog/15186281-como-capturar-fotografias-de-productos-de-alta-calidad-con-tu-smartphone\",\"fr\":\"https://www.shopify.com/fr/blog/57685061-comment-prendre-de-superbes-photos-de-produits-avec-votre-smartphone\",\"it\":\"https://www.shopify.com/it/blog/come-fare-foto-professionali-con-il-telefono\",\"nl\":\"https://www.shopify.com/nl/blog/productfotografie-met-smartphone\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How 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Instinct and experience provide guidance, but data enables the most strategic choices. \u003c/p\u003e\n\u003cp\u003eManagement information systems (MIS) do more than collect data; they organize and interpret it, helping business owners make tactical choices aligned with their company’s goals. \u003c/p\u003e\n\u003cp\u003eExplore how MISs simplify decision-making and transform raw data into actionable insights, revealing opportunities and risks that might otherwise be missed.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat are management information systems?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTypes of management information systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eImportance of management information systems for businesses\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eFunctions of management information systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eAdvantages of management information systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCommon MIS tools and software\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eKey skills for management information systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eManagement information systems FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv data-guide=\"process_map\"\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat are management information systems?\u003c/h2\u003e\n\u003cp\u003eManagement information systems are integrated computer-based networks and applications that collect, store, and analyze data to help business leaders and managers make informed decisions. \u003c/p\u003e\n\u003cp\u003eManagement information systems consolidate raw data from multiple sources, turn it into useful information through analysis, and distribute customized reports to stakeholders. Well-designed MISs can improve efficiency, align \u003ca href=\"/blog/what-are-business-operations\"\u003ebusiness operations\u003c/a\u003e, and help drive company performance.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/BYpJQ0pYBVE?si=1hy-Zz9emGmv2DV3\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eTypes of management information systems\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eManagement reporting systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSales and marketing systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eAccounting and finance systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eHuman resource systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInventory management systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eProcess control systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eDecision support systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eTransaction processing systems\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eExecutive information systems\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are several management information systems, each designed to address specific needs within an organization. They include:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eManagement reporting systems\u003c/h3\u003e\n\u003cp\u003eManagement reporting systems produce operation-focused reports, including financial, attendance, accident, and efficiency metrics. They collate business data from various systems within an organization to provide management with consolidated information for evaluation and oversight. Management reporting systems help managers assess company operations, financial output, and goal achievement.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003eSales and marketing systems\u003c/h3\u003e\n\u003cp\u003eSales and marketing systems enable the tracking of sales figures and advertising effectiveness. These systems assist in understanding \u003ca href=\"/blog/what-is-a-distribution-channel\"\u003edistribution channels\u003c/a\u003e and customer response. Sales and marketing systems help marketing managers gauge projected sales and develop strategies for future improvements based on current patterns and profits.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eAccounting and finance systems\u003c/h3\u003e\n\u003cp\u003eAccounting and finance MISs track company assets and investments, assisting with functions like \u003ca href=\"/blog/what-is-financial-statement\"\u003efinancial statement\u003c/a\u003e generation and tax compliance. These systems facilitate daily transaction management, as well as the creation of financial audits and annual reports. They provide insights into a company’s financial health through \u003ca href=\"/blog/profit-and-loss-statements\"\u003eprofit-and-loss statements\u003c/a\u003e and \u003ca href=\"/blog/what-is-balance-sheet\"\u003ebalance sheets\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eHuman resource systems\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-human-resources\"\u003ehuman resource\u003c/a\u003e MIS controls information flow related to overseeing the activities of employees, supervisors, and contractors. It manages critical HR functions like payroll, benefits, compliance, and recruitment. These systems also monitor work attendance, timesheets, and leaves.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eInventory management systems\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/retail/inventory-management\"\u003eInventory management\u003c/a\u003e systems track and report on a company’s inventory, assessing the impacts of spoilage, theft, or sales. They assist purchasing managers in decision-making for restocking and ensure safe inventory transit within warehouses. These systems are vital for maintaining business efficiency and managing \u003ca href=\"/enterprise/ecommerce-returns\"\u003ecustomer returns\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003eProcess control systems\u003c/h3\u003e\n\u003cp\u003eProcess control systems monitor and report on production line processes, such as steel or automobile manufacturing. They continuously gather data to evaluate product quality and process efficiency, identifying irregularities in production. Essential for manufacturing companies, these systems regulate product consistency and performance.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003eDecision support systems\u003c/h3\u003e\n\u003cp\u003eDecision support systems compile information from internal and external sources to assist in business decision-making. They integrate with existing systems to collect data from various departments with external market trends and economic indicators and support decisions around business expansion, work quotas, and policy formulation.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003eTransaction processing systems\u003c/h3\u003e\n\u003cp\u003eTransaction processing systems streamline an organization’s daily transactional activities, such as payroll processing, accounts payable, and accounts receivable. A transaction processing system automates and manages repetitive and consistent operational tasks. It enhances the efficiency and accuracy of financial transactions and routine business processes.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003eExecutive information systems\u003c/h3\u003e\n\u003cp\u003eExecutive information systems provide executives with comprehensive reports on company data. They compile processing records and financial data into quick-to-read formats like charts and spreadsheets. These systems are instrumental for executives conducting comparative research and identifying efficiency improvements.\u003c/p\u003e\n\u003cdiv data-guide=\"sop_template\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eImportance of management information systems for businesses\u003c/h2\u003e\n\u003cp\u003eMISs help leaders react and make smart decisions. They transform your business data, from sales numbers to customer feedback, into actionable insights.\u003c/p\u003e\n\u003cp\u003eThe market is experiencing massive growth due to the growing demand for digital solutions and technologies, with information technology projected spending to reach \u003ca href=\"https://www.gartner.com/en/newsroom/press-releases/2024-10-23-gartner-forecasts-worldwide-it-spending-to-grow-nine-point-three-percent-in-2025\"\u003e$5.7 trillion in 2025\u003c/a\u003e. There are some good reasons for the popularity of MISs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eMISs help you spot problems early. \u003c/strong\u003e\u003c/strong\u003eMaybe your inventory system shows you’re low on materials, or your sales data reveals a product isn’t performing well in certain regions. With an MIS, you can catch these issues early and fix them fast.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMISs keep operations smooth. \u003c/strong\u003eInstead of having your \u003ca href=\"/blog/sales-management\"\u003esales team\u003c/a\u003e, accounting department, and warehouse with different systems and information, MISs combine everything. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMISs give a competitive edge. \u003c/strong\u003eWhen you know exactly how your business performs in real time, you can adapt quickly to market changes and customer needs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eArvind Rongala, CEO of \u003ca href=\"https://www.edstellar.com/\"\u003eEdstellar\u003c/a\u003e, a corporate training platform, explains: “Businesses today create huge amounts of data, and it would be like sailing a ship without a compass if they didn’t have MISs. \u003c/p\u003e\n\u003cp\u003e“For example, at Edstellar, our MIS keeps an eye on trends in how engaged our customers are, which helps us figure out which programs work best. Recently, this information helped us move resources to a course that was in high demand, which increased sales by 20% in just three months.” \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eFunctions of management information systems\u003c/h2\u003e\n\u003cp\u003eManagement information systems perform diverse functions within an organization, each addressing distinct aspects of business operations. \u003c/p\u003e\n\u003ch3\u003eData collection and storage\u003c/h3\u003e\n\u003cp\u003eManagement information systems gather and store data from various sources, such as sales figures, \u003ca href=\"/retail/stock-levels\"\u003estock levels\u003c/a\u003e, \u003ca href=\"/blog/what-is-financial-statement\"\u003efinancial statements\u003c/a\u003e, and employee records. MISs serve as information repositories, ensuring relevant data is accessible to decision makers. These systems often include \u003ca href=\"/blog/digital-asset-management\"\u003edigital asset management (DAM)\u003c/a\u003e capabilities for efficiently organizing and retrieving digital files.\u003c/p\u003e\n\u003ch3\u003eData processing\u003c/h3\u003e\n\u003cp\u003eMISs process raw data into a more usable form by sorting, classifying, calculating, and interpreting. By turning vast amounts of raw data into meaningful information, MISs make it easier to identify trends and insights. This involves creating reports, visualizations, and summaries that help managers understand the current state of the business and forecast future scenarios.\u003c/p\u003e\n\u003ch3\u003eData management\u003c/h3\u003e\n\u003cp\u003eData management systems organize and maintain data systematically, ensuring accessibility and regular updates. Effective data management keeps information relevant and reliable for business planning.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eAdvantages of management information systems\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eEnhanced efficiency\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eImproved decision-making\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eRisk management\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAn MIS can be a game-changer in improving decision-making, efficiency, and risk management across different business landscapes. Here are the key benefits of management information systems:\u003c/p\u003e\n\u003ch3 id=\"21\"\u003eEnhanced efficiency\u003c/h3\u003e\n\u003cp\u003eManagement information systems can improve business processes by automating tasks and integrating data from multiple sources. This integration facilitates efficient data management and report generation. By automating routine tasks, MISs reduce time spent on manual processes, enabling staff to concentrate on strategic initiatives.\u003c/p\u003e\n\u003cp\u003eFor example, in a health care clinic, an MIS could automate the entry of patient records into a central database. This automation reduces staff time spent on manual entry and minimizes errors, ensuring healthcare providers immediate access to accurate, up-to-date information for each consultation.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003eImproved decision-making\u003c/h3\u003e\n\u003cp\u003eAn MIS provides accurate and timely information for decision making in various business areas, including financial planning and marketing. By leveraging data from enterprise resource planning systems, which integrate various business functions like finance, supply chain, and human resources into a cohesive framework, managers gain insights for strategic planning and operational adjustments. \u003c/p\u003e\n\u003cp\u003eFor example, an MIS could generate a monthly sales report at a retail store with visualizations of regional sales performance and customer buying trends. \u003ca href=\"/blog/crm-integration\"\u003eIntegrating CRM systems\u003c/a\u003e with MISs provides a complete view of customer data, enabling tailored strategies and precise decisions. Managers can use the data to manage inventory and run targeted \u003ca href=\"/blog/marketing-campaign\"\u003emarketing campaigns\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003eRisk management\u003c/h3\u003e\n\u003cp\u003eMISs identify potential issues by analyzing patterns in data. This proactive detection, especially in financial operations and \u003ca href=\"/blog/supply-chain-management-software\"\u003esupply chain management\u003c/a\u003e, allows for timely interventions.\u003c/p\u003e\n\u003cp\u003eAt a financial services firm, the MIS processes raw data from market trends, client investment portfolios, and economic indicators. It summarizes it into an easy-to-understand dashboard that helps financial analysts identify emerging investment opportunities and market risks.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eCommon MIS tools and software\u003c/h2\u003e\n\u003ch3\u003eEnterprise resource planning (ERP) systems\u003c/h3\u003e\n\u003cp\u003eERP systems centralize business data. Tools like SAP and Oracle handle everything from inventory to orders, accounting, and HR in one place. Rather than jumping between systems, teams can access everything on a single platform.\u003c/p\u003e\n\u003cp\u003e💡 \u003ca href=\"https://apps.shopify.com/collections/global-erp-partners\"\u003e\u003cstrong\u003eShopify’s Global ERP Program\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e connects your ERP to your store without third-party implementations. \u003c/strong\u003e\u003c/p\u003e\n\u003ch3\u003eCustomer relationship management (CRM) software\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/best-crm-software-for-small-business\"\u003eCRM software\u003c/a\u003e helps you track interactions with your customers. You can see their purchase history, contact info, and social media activity in one spot. CRM software helps identify sales opportunities and ensure customers don’t fall through the cracks.\u003c/p\u003e\n\u003cp\u003e💡 \u003ca href=\"https://apps.shopify.com/guided-search?q=CRM\"\u003e\u003cstrong\u003eBrowse Shopify’s CRM apps \u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eBusiness intelligence (BI) tools\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/enterprise/blog/business-intelligence\"\u003eBusiness intelligence\u003c/a\u003e tools take your company numbers and turn them into digestible charts and reports. \u003c/p\u003e\n\u003cp\u003eTools like Tableau and Power BI help you spot trends and make smart decisions. Want to know which products are selling best or which marketing campaigns are working? BI tools simplify the process.\u003c/p\u003e\n\u003ch3\u003eDatabase management systems (DBMS)\u003c/h3\u003e\n\u003cp\u003eSystems like MySQL and Microsoft SQL Server organize and store company data. They help you track everything from customer info to inventory levels, and make it easy to find exactly what you need when you need it. They’re also built to withstand multiple users accessing data without crashing.\u003c/p\u003e\n\u003ch3\u003eProject management software\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/project-management-tools\"\u003eProject management tools\u003c/a\u003e are super-organized digital planners. Programs like Asana and Monday.com help teams stay on top of deadlines, and task assignments and see who’s working on what. You can set up project timelines, share files, and check progress without engaging in endless email chains.\u003c/p\u003e\n\u003ch3\u003eData visualization tools\u003c/h3\u003e\n\u003cp\u003eThese are the tools that turn boring numbers into exciting stories. Software like Looker and Qlik take your data and create eye-catching graphs, charts, and dashboards. \u003c/p\u003e\n\u003cp\u003eInstead of presenting a wall of numbers to your team or stakeholders, you can show them colorful, comprehensible visuals. Data visualization tools help you get to the point in presentations and reports.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDrive your business forward with Shopify’s analytics\u003c/p\u003e\n\u003cp\u003eShopify’s user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\u003c/p\u003e\n\u003ca href=\"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify’s analytics\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"7\"\u003eKey skills for management information systems\u003c/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm\"\u003eUS Bureau of Labor Statistics\u003c/a\u003e projects a 17% growth in employment for computer and information systems managers between 2023 and 2033, a rate much faster than the average for all occupations. As of May 2023, the median annual wage for these professionals was $169,510.\u003c/p\u003e\n\u003cp\u003eInterested in working with management information systems? Here are the skills you’ll need:\u003c/p\u003e\n\u003ch3\u003eTechnical proficiency in information systems\u003c/h3\u003e\n\u003cp\u003eBeing good with technology is more than knowing how to use Microsoft Office. Businesses need people who can work with databases, understand cloud platforms, and handle software like \u003ca href=\"/enterprise/blog/what-is-erp\"\u003eERP systems\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eYou don’t need to be a software development wizard, but you should understand enough programming logic to talk with developers and know what’s technologically possible. Plus, you must be up to date with new tech trends, from \u003ca href=\"/blog/ai-tools-for-business\"\u003eAI tools\u003c/a\u003e to new data analytics platforms.\u003c/p\u003e\n\u003ch3\u003eAnalytical thinking and problem solving\u003c/h3\u003e\n\u003cp\u003eSystems analysts and information technology (IT) consultants turn mountains of data into business decisions. \u003c/p\u003e\n\u003cp\u003eTo succeed in the field, you must break complex business problems into small, manageable pieces. Analysts gather information, spot patterns, and figure out what’s really going on, devising practical solutions for businesses.\u003c/p\u003e\n\u003cp\u003e“It is important to do data analytics and integrate systems, but it is even more important to make sure that findings are in line with business goals,” says Arvind. “For instance, tools like Tableau help us make dashboards, but the real magic happens when someone on the team notices a small trend, like a drop in a key measure, and ties it to the overall strategy. This lets us act before problems get worse.”\u003c/p\u003e\n\u003ch3\u003eProject management skills\u003c/h3\u003e\n\u003cp\u003eManaging computer systems isn’t a solo sport. It involves coordinating multiple teams and juggling several projects at once. You must be good at setting realistic timelines, managing budgets, and tracking your team’s tasks. \u003c/p\u003e\n\u003cp\u003eThings rarely go as planned, so adapting quickly and making smart decisions under pressure is essential. Whether you’re rolling out a new software system or updating security protocols, projects need to run on schedule and within budget. \u003c/p\u003e\n\u003ch3\u003eCommunication and interpersonal skills\u003c/h3\u003e\n\u003cp\u003eMIS professionals are translators between the tech and the business worlds. On any given day, you might be:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExplaining the benefits of new technologies to get buy-in from stakeholders\u003c/li\u003e\n\u003cli\u003eDescribing technical issues to less tech-savvy managers\u003c/li\u003e\n\u003cli\u003eTurning business needs into technical requirements for IT teams \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese tasks require proficiency in presenting ideas, writing clear reports, and building relationships across departments. Negotiation and influence are as important as technical knowledge. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"8\"\u003eManagement information systems FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 5 functions of MISs?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe 5 functions of MISs are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eData collection:\u003c/strong\u003e Gathering raw data from various sources within the organization.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData processing:\u003c/strong\u003e Converting raw data into usable information through sorting, organizing, and analyzing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData storage: \u003c/strong\u003eMaintaining data and information in secure, accessible databases.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution: \u003c/strong\u003eDelivering the right information to the right people at the right time.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision support:\u003c/strong\u003e Providing insights and analytics to facilitate informed business decisions.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do MISs differ from other information systems?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMISs differ from other information systems because they serve management-level strategy and decision-making rather than only handling day-to-day operations. Their strength lies in how they integrate information from multiple departments, including business administration and computer science, giving leaders a comprehensive view for strategic planning.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho uses management information systems?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOrganizations of all sizes across various industries, including corporate businesses, government agencies, educational institutions, health care facilities, and departments like electrical and computer engineering use management information systems to streamline operations and improve decision making.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of a management information system?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of a management information system is a sales and marketing system that tracks sales figures, monitors marketing expenditures, and gathers customer feedback to improve product quality and advertising strategies. This system combines aspects of computer science and information security to ensure data integrity.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the characteristics of management information systems?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eManagement information systems process and analyze data efficiently, support decision-making, integrate various business functions, offer user-friendly interfaces, and provide secure and accurate information management.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the essentials of management information systems (MIS) and how they enhance organizational efficiency and decision-making.","excerptHtml":"\u003cp\u003eDiscover the essentials of management information systems (MIS) and how they enhance organizational efficiency and decision-making.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Are Management Information Systems (MIS)?","description":"Discover the essentials of management information systems (MIS) and how they enhance organizational efficiency and decision-making."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Is Benchmarking? Definition and Guide\",\"url\":\"blog/what-is-benchmarking\"},{\"title\":\"What Is Accrual Accounting? Definition and Guide\",\"url\":\"blog/what-is-accrual-accounting\"},{\"title\":\"What Is Bitcoin? Definition and Guide\",\"url\":\"blog/what-is-bitcoin\"},{\"title\":\"What Is FOB Shipping Point? Definition and Guide\",\"url\":\"blog/what-is-fob-shipping-point\"},{\"title\":\"Introducing Shopify Tax: Taking the Stress Out of Sales Tax\",\"url\":\"blog/shopifytax\"},{\"title\":\"What Are Business Operations? Definition and Guide\",\"url\":\"blog/what-are-business-operations\"},{\"title\":\"What Is Cash Basis Accounting? Definition and Guide\",\"url\":\"blog/what-is-cash-basis-accounting\"},{\"title\":\"Business Loan Requirements: 6 Things You Need To Get a Loan\",\"url\":\"blog/business-loan-requirements\"},{\"title\":\"What Is Inventory Turnover? Definition and Guide\",\"url\":\"blog/what-is-inventory-turnover\"},{\"title\":\"Tax ID Numbers (TIN): Types of TIN and How To Apply\",\"url\":\"blog/tax-id-number\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20are_20management_20information_20systems.png?v=1729517533","imageAltText":"A glowing question mark on an aqua background.","modifiedAt":"Nov 28, 2024","modifiedAtRaw":"2024-11-28T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558824390690","handle":"cheap-ecommerce-platforms","title":"The 9 Best Cheap Ecommerce Platforms for Small Business (2025)","publishedAt":"2024-11-26T19:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/cheap_20ecommerce_20platforms_167f3c28-9ce1-430f-a7ca-765c330656f2.png?v=1729263369","altText":"image of a light blue 3D square representing cheap ecommerce platforms","width":1848,"height":782},"tags":["Sell Online"],"contentHtml":"\n\u003cp\u003eLaunching an \u003ca href=\"/blog/ecommerce-business-blueprint\"\u003eecommerce business\u003c/a\u003e doesn’t have to drain your wallet.\u003c/p\u003e\n\u003cp\u003eMany budget-friendly ecommerce platforms allow small business owners to set up their online stores with minimal upfront investments. But since not all platforms are created equal, this guide will teach you how the best cheap ecommerce platforms compare on price, features, and overall value.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an ecommerce platform?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy use an ecommerce platform?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e9 cheap ecommerce platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCheap ecommerce platforms FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an ecommerce platform?\u003c/h2\u003e\n\u003cp\u003eAn ecommerce platform is a software application that lets you \u003ca href=\"/blog/build-a-website\"\u003ecreate a website\u003c/a\u003e for selling products and services online. These platforms, also known as ecommerce website builders, are designed to streamline their ecommerce process for various types of users—from individual entrepreneurs and large companies to brick-and-mortar stores transitioning to online sales.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy use an ecommerce platform?\u003c/h2\u003e\n\u003cp\u003eEcommerce platforms are comprehensive applications catering to both sellers and buyers. They allow sellers to \u003ca href=\"/retail/inventory-management\"\u003emanage inventory\u003c/a\u003e, sales, marketing, and customer service while providing a platform for buyers to explore and purchase products. By serving sellers and buyers, ecommerce platforms streamline the entire online selling process, making it easier for businesses to reach their customers and grow their sales.\u003c/p\u003e\n\u003cp\u003eEcommerce platforms simplify the process of setting up a store and making sales. They are user-friendly and require no advanced technical skills, making them accessible even to those without programming experience. \u003c/p\u003e\n\u003cp\u003eUsing an \u003ca href=\"/blog/best-ecommerce-website-builder\"\u003eecommerce website builder\u003c/a\u003e, you can create a professional-looking site with \u003ca href=\"https://themes.shopify.com/\"\u003ecustomizable templates\u003c/a\u003e and integrated ecommerce tools such as \u003ca href=\"/blog/payment-gateway-vs-payment-processor\"\u003epayment processing\u003c/a\u003e and \u003ca href=\"/website/hosting\"\u003ewebsite hosting.\u003c/a\u003e This setup lets you focus on developing your products and services instead of worrying about how to get them to your customers. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003e9 cheap ecommerce platforms\u003c/h2\u003e\n\u003cp\u003eThere are several ecommerce platforms available, many of which offer affordable plans.\u003c/p\u003e\n\u003cp\u003eHere are nine popular options for cheap ecommerce platforms:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eWooCommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBigCommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWix Stores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eVolusion\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eBigCartel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEcwid\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePrestaShop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSpree Commerce\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"5\"\u003e1. Shopify\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/\"\u003eShopify\u003c/a\u003e is the \u003ca href=\"/blog/best-ecommerce-platforms\"\u003emost popular ecommerce platform\u003c/a\u003e in the world. With more than 600 website templates, easy-to-use tools, \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e capabilities, and 24/7 customer support, you’ll be equipped to launch your online store. All Shopify plans include a free trial.\u003c/p\u003e\n\u003ch4\u003eBenefits: \u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Integrated payment processing:\u003c/strong\u003e Shopify offers an integrated payment gateway, \u003ca href=\"https://help.shopify.com/en/manual/payments/shopify-payments\"\u003eShopify Payments\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive app store: \u003c/strong\u003eAccess to the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e with a wide range of add-ons and integrations\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify POS:\u003c/strong\u003e Integration with physical retail through \u003ca href=\"/pos\"\u003eShopify POS\u003c/a\u003e, blending online and offline sales channels\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbandoned cart recovery:\u003c/strong\u003e Automated tools for \u003ca href=\"/blog/shopping-cart-abandonment\"\u003erecovering abandoned shopping carts\u003c/a\u003e and boosting sales\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced analytics: \u003c/strong\u003eAnalytics and reporting features to track sales, customer behavior, and other essential \u003ca href=\"/blog/basic-ecommerce-metrics\"\u003eecommerce metrics\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure and optimized checkout with \u003ca href=\"https://shop.app/shop-pay\"\u003eShop Pay\u003c/a\u003e:\u003c/strong\u003e All \u003ca href=\"/blog/shopify-stores\"\u003eShopify stores\u003c/a\u003e come with a \u003ca href=\"/checkout\"\u003eone-click checkout process\u003c/a\u003e that’s four times faster than standard checkout and results in a 91% higher mobile conversion rate \u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cstrong\u003e\u003c/strong\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShopify Starter: $5 per month\u003c/li\u003e\n\u003cli\u003eBasic Shopify: $29/month (paid annually)\u003c/li\u003e\n\u003cli\u003eShopify: $79/month (paid annually)\u003c/li\u003e\n\u003cli\u003eAdvanced Shopify: $299/month (paid annually)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e📚\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/what-is-shopify\"\u003eWhat Is Shopify and How Does It Work? (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e2. WooCommerce\u003c/h3\u003e\n\u003cp\u003eA free plug-in for WordPress sites, \u003ca href=\"https://woocommerce.com/\"\u003eWooCommerce\u003c/a\u003e is a good option for those already familiar with WordPress. WooCommerce is free to use and offers a range of features, including product management, order tracking, and payment processing.\u003c/p\u003e\n\u003ch4\u003eBenefits:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrates seamlessly with WordPress\u003c/li\u003e\n\u003cli\u003eCustomizable open-source platform\u003c/li\u003e\n\u003cli\u003eMany plug-in and theme options\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCost varies depending on hosting, design, and add-ons. Check the WooCommerce site for the latest pricing information.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e3. BigCommerce\u003c/h3\u003e\n\u003cp\u003eKnown for its wide-ranging support network and built-in features suitable for \u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\"\u003eB2C\u003c/a\u003e and \u003ca href=\"/blog/what-is-b2b\"\u003eB2B\u003c/a\u003e commerce, \u003ca href=\"https://www.bigcommerce.com/\"\u003eBigCommerce\u003c/a\u003e offers personalized coaching and technical assistance to get store owners up and running. Standard features include unlimited products and built-in \u003ca href=\"/blog/technical-seo-tools\"\u003eSEO tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eBenefits\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNo extra transaction fees\u003c/li\u003e\n\u003cli\u003eSupports multichannel sales\u003c/li\u003e\n\u003cli\u003eTailored features for B2B commerce\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePlans start at $39 per month\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e4. Wix Stores\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.wix.com/app-market/wix-stores\"\u003eWix Stores\u003c/a\u003e is a free ecommerce platform for businesses already using \u003ca href=\"https://www.wix.com/\"\u003eWix\u003c/a\u003e for their website. Wix Stores offers unlimited products, sales across multiple platforms, automated emails, SEO services, \u003ca href=\"/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics\u003c/a\u003e integration, and design assistance through artificial intelligence.\u003c/p\u003e\n\u003ch4\u003eBenefits: \u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUser-friendly for beginners\u003c/li\u003e\n\u003cli\u003eDrag-and-drop site-building\u003c/li\u003e\n\u003cli\u003ePersonalized \u003ca href=\"/blog/ai-design-tools\"\u003eAI design tools\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBasic ecommerce plans start at $29 per month\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e5. Volusion\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.volusion.com/\"\u003eVolusion\u003c/a\u003e’s features include support for unlimited products and bandwidth, email marketing tools, SEO tools, and \u003ca href=\"/blog/fraud-prevention\"\u003efraud protection\u003c/a\u003e. It also has an in-house ecommerce design team if you need help with the look and functionality of your site.\u003c/p\u003e\n\u003ch4\u003eBenefits:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive built-in SEO tools\u003c/li\u003e\n\u003cli\u003eSimplified one-page checkout\u003c/li\u003e\n\u003cli\u003eEasy data import/export\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePlans start at $29 per month\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e6. BigCartel\u003c/h3\u003e\n\u003cp\u003eTailored for artists and makers, \u003ca href=\"https://www.bigcartel.com/\"\u003eBigCartel\u003c/a\u003e offers a range of plans for those on a budget. Its most expensive plan is $19.99 per month and includes up to 500 products with five images per product, real-time stats, inventory tracking, and a \u003ca href=\"/blog/what-is-a-domain\"\u003ecustom domain\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eBenefits:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for artists and makers\u003c/li\u003e\n\u003cli\u003eSimple, straightforward pricing\u003c/li\u003e\n\u003cli\u003eEasy setup and management\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFree; paid plans start at $15 per month\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e7. Ecwid\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.ecwid.com/\"\u003eEcwid\u003c/a\u003e is an option for small business owners who want to sell products across multiple types of locations (e.g., various \u003ca href=\"/blog/most-popular-social-media-platforms\"\u003esocial media platforms\u003c/a\u003e, their own web store, and in person at pop-ups or a brick-and-mortar shop). Ecwid offers free plans with limited features, while paid plans include ecommerce features like social commerce and a \u003ca href=\"/blog/cro-for-mobile\"\u003emobile store\u003c/a\u003e management app.\u003c/p\u003e\n\u003ch4\u003eBenefits:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdds to any existing website\u003c/li\u003e\n\u003cli\u003eStrong \u003ca href=\"/blog/social-media-integration\"\u003esocial media integration\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eSupports multiple languages\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFree; paid plans start at $25 per month\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e8. PrestaShop \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.prestashop.com/en\"\u003ePrestaShop\u003c/a\u003e is an \u003ca href=\"/blog/open-source-ecommerce\"\u003eopen-source ecommerce platform\u003c/a\u003e that offers free plans with limited features. You can choose which features to integrate into your online store, including unlimited product listings, social media integration, Google Analytics, and order tracking. \u003c/p\u003e\n\u003ch4\u003eBenefits: \u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFree, open-source platform\u003c/li\u003e\n\u003cli\u003eSupports multiple languages/currencies\u003c/li\u003e\n\u003cli\u003eStrong community support\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFree with paid add-ons\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e9. Spree Commerce\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://spreecommerce.org/\"\u003eSpree Commerce\u003c/a\u003e is a \u003ca href=\"/enterprise/headless-commerce\"\u003eheadless\u003c/a\u003e ecommerce platform that allows you or your developer to attach any front end to Spree’s back-end software. \u003cspan data-sanitized-data-mce-style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-sanitized-data-mce-fragment=\"1\" data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eIt’s a free ecommerce platform and includes options for one or multiple brands or vendors, various languages and currencies, and storefront customization.\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003eBenefits: \u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eScalable Ruby on Rails framework\u003c/li\u003e\n\u003cli\u003eCustomizable and scalable\u003c/li\u003e\n\u003cli\u003eActive community-driven development\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePrice:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFree\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eChoose the best value ecommerce platform for your business\u003c/h2\u003e\n\u003cp\u003eSelecting the right ecommerce platform involves balancing cost with the features and tools you need. Consider what tools will support your business effectively, such as payment providers, website builders, and \u003ca href=\"/blog/all-new-shopify-pos\"\u003ePOS systems\u003c/a\u003e, if you plan to sell in person.\u003c/p\u003e\n\u003cp\u003eShopify makes selling online easy and affordable. Try it out for free and see how easy it is to create an ecommerce site that reaches customers anywhere in the world.\u003c/p\u003e\n\u003ciframe data-sanitized-frameborder=\"0\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-referrerpolicy=\"strict-origin-when-cross-origin\" data-sanitized-allowfullscreen=\"\" width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/u-Qfdn44rB4?si=oGY0HkxOUi2Mmq4G\" title=\"YouTube video player\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eCheap ecommerce platforms FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eDo you need an ecommerce platform to sell online?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eNo, but using one simplifies the process, often making it more cost-effective and user-friendly than manually setting up a store on your website.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eIs it free to sell on Shopify?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eNo. Shopify offers \u003ca data-sanitized-target=\"_blank\" href=\"https://www.shopify.com/pricing\"\u003efour plans,\u003c/a\u003e starting from $1 for your first month, each with a free trial to test the service.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is the cheapest Shopify plan?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemscope=\"\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eThe cheapest Shopify plan is the \u003ca data-sanitized-target=\"_blank\" href=\"/starter\"\u003eShopify Starter plan\u003c/a\u003e. This plan includes a free trial, so you can try it before you buy.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"See how the best cheap ecommerce platforms compare: Shopify, WooCommerce, BigCommerce, Wix Stores, Volusion, BigCartel, Ecwid, PrestaShop, and Spree Commerce.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cheap_20ecommerce_20platforms.png?v=1700931180\" alt=\"image of a light blue 3D square representing cheap ecommerce platforms\"\u003e\n\u003cp\u003eSee how the best cheap ecommerce platforms compare: Shopify, WooCommerce, BigCommerce, Wix Stores, Volusion, BigCartel, Ecwid, PrestaShop, and Spree Commerce.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The 9 Best Cheap Ecommerce Platforms for Small Business (2025)","description":"See how the best cheap ecommerce platforms compare in 2025: Shopify, WooCommerce, BigCommerce, Wix Stores, Volusion, BigCartel, Ecwid, PrestaShop, and Spree Commerce."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"url\":\"blog/best-ecommerce-website-builder\"},{\"title\":\"How To Sell on Etsy in 6 Easy Steps (2024)\",\"url\":\"blog/sell-on-etsy\"},{\"title\":\"23 Essential Shopify Black Friday Apps for Ecommerce Stores (2024)\",\"url\":\"blog/black-friday-cyber-monday-shopify-apps\"},{\"title\":\"How To Start Your Own Cricut Business in 8 Steps\",\"url\":\"blog/how-to-start-a-cricut-business\"},{\"title\":\"Grow Your Business Globally With Shopify Markets (2024)\",\"url\":\"blog/shopify-markets\"},{\"title\":\"9 Etsy Alternatives To Sell Your Crafts On (2024)\",\"url\":\"blog/etsy-alternatives\"},{\"title\":\"11 Best Ecommerce Platforms for Your Business in 2024\",\"url\":\"blog/best-ecommerce-platforms\"},{\"title\":\"What Is Ecommerce? A Comprehensive Guide (2024)\",\"url\":\"blog/what-is-ecommerce\"},{\"title\":\"Customer Testimonials: How To Use Them + Examples\",\"url\":\"blog/customer-testimonials\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/cheap_20ecommerce_20platforms_167f3c28-9ce1-430f-a7ca-765c330656f2.png?v=1729263369","imageAltText":"image of a light blue 3D square representing cheap ecommerce platforms","modifiedAt":"Nov 26, 2024","modifiedAtRaw":"2024-11-26T19:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555477925922","handle":"best-ecommerce-website-builder","title":"10 Best Ecommerce Website Builders for Your Online Store (2025)","publishedAt":"2024-11-25T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builder_d5045560-c5c6-42d5-9d5c-7a5336679d00.jpg?v=1729518058","altText":"Basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store","width":1848,"height":970},"tags":["Sell Online"],"contentHtml":"\u003cstyle type=\"text/css\"\u003e\u003c!--\n.tg {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;\n overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\n--\u003e\u003c/style\u003e\n\u003cp\u003eBuilding an online store may seem like a daunting task, but with the right tools, it can be rewarding and profitable.\u003c/p\u003e\n\u003cp\u003eA good \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e should simplify ecommerce, letting you launch a stunning \u003ca href=\"/online\"\u003eonline store\u003c/a\u003e quickly, so you can wow customers and make sales.\u003c/p\u003e\n\u003cp\u003eBelow, find a list of the best ecommerce website builders on the market. Dive into their benefits, design tools, and popular sales features, to help you choose a platform that fits your business.\u003c/p\u003e\n\u003cp\u003eReady? Explore these 10 top ecommerce builders of 2025, and consider kicking off \u003ca href=\"/free-trial-offer\"\u003ewith a free trial\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003e10 best ecommerce website builders\u003c/h2\u003e\n\u003ccenter\u003e\n\u003c!--Ecommerce Builder Comparison Table--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: center;\" class=\"tg-wkkj\"\u003eEcommerce builder\u003c/th\u003e\n\u003cth style=\"text-align: center;\" class=\"tg-wkkj\"\u003ePrice per month\u003c/th\u003e\n\u003cth style=\"text-align: center;\" class=\"tg-wkkj\"\u003eG2 star rating\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"/\"\u003eShopify\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.4/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eShift4Shop\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3.9/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eSquare Online\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.2/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eSquarespace\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$28\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.4/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eBigCommerce\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.2/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eWix\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.2/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eGoDaddy\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$20.99\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.1/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eWooCommerce\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFree\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.4/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eVolusion\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$35\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3.2/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eHostinger\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.95\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e4.4/5\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"#1\"\u003eShopify\u003c/a\u003e: Best all-in-one ecommerce and retail platform\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#2\"\u003eShift4Shop\u003c/a\u003e: Designed for existing brick-and-mortar retailers\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#3\"\u003eSquare Online\u003c/a\u003e: Offers free and paid plans\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#4\"\u003eSquarespace\u003c/a\u003e: Features a simple drag-and-drop builder\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#5\"\u003eBigCommerce\u003c/a\u003e: Aimed at enterprise-level retailers\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#6\"\u003eWix\u003c/a\u003e: A free builder with paid ecommerce features\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#7\"\u003eGoDaddy\u003c/a\u003e: Provides built-in email marketing tools\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#8\"\u003eWooCommerce\u003c/a\u003e: An ecommerce plug-in for WordPress\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#9\"\u003eVolusion\u003c/a\u003e: GMV-based pricing for large merchants\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#10\"\u003eHostinger\u003c/a\u003e: Lightweight plans with unlimited storage\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. \u003ca href=\"https://accounts.shopify.com/store-create\"\u003eShopify\u003c/a\u003e\n\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"The Shopify ecommerce website builder in action, showing the homepage of a hot sauce store.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_ecbecd37-2ef7-4824-b176-6f8b41c6521d.png?v=1718445252\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eShopify makes it easy to build an ecommerce website with simple tools and attractive website designs.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWith affordable plans, beautiful designs, and powerful selling tools, \u003ca href=\"https://accounts.shopify.com/store-create\"\u003eShopify\u003c/a\u003e is the easiest, most reliable way to bring your business online. Its \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e has helped millions of sellers create online stores without the need for coding skills or big budgets.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eEach \u003ca href=\"/blog/shopify-stores\"\u003eShopify store\u003c/a\u003e comes with everything you need to get up and running: SSL certificates, domain hosting, more than 200 professionally designed \u003ca href=\"https://themes.shopify.com/themes\"\u003ethemes\u003c/a\u003e, plus essential ecommerce features like a checkout, simple order management, and abandoned cart recovery emails.\u003c/p\u003e\n\u003cp\u003eSell unlimited products through your store and all major \u003ca href=\"/channels\"\u003emarketplaces and social platforms\u003c/a\u003e, thanks to easy integrations.\u003c/p\u003e\n\u003cp\u003eAccept payments smoothly with \u003ca href=\"/payments\"\u003eShopify Payments\u003c/a\u003e or select from more than 100 payment gateways including PayPal and Bitcoin. Boost conversions with the internet’s best \u003ca href=\"/shop-pay\"\u003eaccelerated checkout\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAfter you’ve made a sale, use \u003ca href=\"/shipping\"\u003eShopify Shipping\u003c/a\u003e to print shipping labels in one click and save up to 88% with major carriers.\u003c/p\u003e\n\u003cp\u003eNeed more tools? Explore over 8,000 \u003ca href=\"https://apps.shopify.com/\"\u003eShopify apps\u003c/a\u003e to extend your store’s marketing, sales, and customer support capabilities.\u003c/p\u003e\n\u003ch4\u003ePlans and pricing\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://accounts.shopify.com/store-create\"\u003eStart your Shopify free trial\u003c/a\u003e, no credit card required. Paid plans begin at $29 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMobile-friendly designs let customers shop easily from any device\u003c/li\u003e\n\u003cli\u003eFull control over HTML and CSS for those who like to tweak every detail\u003c/li\u003e\n\u003cli\u003eSEO-optimized to help customers find you\u003c/li\u003e\n\u003cli\u003eSimple inventory and order management\u003c/li\u003e\n\u003cli\u003eUnlimited bandwidth means no extra fees, no matter your traffic\u003c/li\u003e\n\u003cli\u003eDetailed analytics to guide your business decisions\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/pos\"\u003eShopify POS\u003c/a\u003e integration for selling in person and online\u003c/li\u003e\n\u003cli\u003eManage on the move with the Shopify mobile app\u003c/li\u003e\n\u003cli\u003eRound-the-clock support via email, live chat, and phone\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/shopify/reviews\" target=\"_blank\"\u003e4.4/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Shift4Shop\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_6d7d2f61-11e8-4937-9625-948b03572e4c.png?v=1688984438\" alt=\"screenshot of ecommerce website builder, Shift4Shop\"\u003e\n\u003cfigcaption\u003eShift4Shop starts at $29 per month.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eShift4Shop is designed for retailers looking to quickly establish an online presence. It offers a range of ecommerce tools and mobile-responsive themes, making it a practical choice for store owners.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eShift4Shop focuses on providing essential ecommerce features with limited customization options. This makes it straightforward for those who prefer a structured approach to setting up their online store.\u003c/p\u003e\n\u003ch4\u003ePlans and pricing\u003c/h4\u003e\n\u003cp\u003ePaid plans start at $29 per month.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSupports multiple payment processors\u003c/li\u003e\n\u003cli\u003eOver 90 free templates to launch your website\u003c/li\u003e\n\u003cli\u003eBuilt-in SEO tools to enhance your site’s visibility\u003c/li\u003e\n\u003cli\u003eAbandoned cart notifications to recover potential sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eQuick setup process\u003c/li\u003e\n\u003cli\u003eSupports various payment methods\u003c/li\u003e\n\u003cli\u003eLess customization flexibility compared to platforms like Shopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/shift4shop/reviews\" target=\"_blank\"\u003e3.9/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Square Online\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Square_Online.png?v=1700244149\" alt=\"Webpage by Square Online promoting its retail website builder, with an image of a retailer packing clothing.\"\u003e\n\u003cfigcaption\u003ePayments company Square has expanded to offer a website creation platform.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-square\"\u003eSquare Online\u003c/a\u003e, formerly known as Weebly, offers a user-friendly platform that lets anyone start building an ecommerce website for free. However, to use your own domain or remove ads, you’ll need to purchase a paid plan.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eIf you’re looking for a free ecommerce builder, Square Online’s basic plan includes features like real-time shipping updates and coupon capabilities. For more advanced features, however, upgrading is necessary. Square Online also integrates with Square POS for streamlined in-store payment processing.\u003c/p\u003e\n\u003ch4\u003ePlans and pricing\u003c/h4\u003e\n\u003cp\u003eFree. Paid plans start at $29 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBulk inventory management to import and edit product details\u003c/li\u003e\n\u003cli\u003eMobile-optimized websites for an accessible customer experience\u003c/li\u003e\n\u003cli\u003eCoupon builder available with a paid plan\u003c/li\u003e\n\u003cli\u003eIntegration with Square point of sale for unified business management\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eExtensive features in the free version\u003c/li\u003e\n\u003cli\u003eMobile-first design approach\u003c/li\u003e\n\u003cli\u003eLimited customization options compared to platforms like Shopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/square-e-commerce-formerly-weebly/reviews\" target=\"_blank\"\u003e4.2\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Squarespace\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/squarespace_b8499aa2-285f-4604-a616-08fb24117266.jpg?v=1647629900\" alt=\"A Squarespace template for a home goods store with an image of a table, wooden chair and bowl\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eSquarespace offers starter layouts and drag-and-drop website building tools.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-squarespace\"\u003eSquarespace\u003c/a\u003e is known for its contemporary templates and intuitive drag-and-drop builder. Upgrading to a paid plan unlocks access to the platform’s ecommerce features.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eStarting with a template, you can customize your site’s look by adjusting colors, text, and images to match your brand. Squarespace supports various payment methods including Stripe, PayPal, Apple Pay, and Afterpay. The Commerce Advanced plan also supports selling \u003ca href=\"/subscriptions\"\u003esubscriptions\u003c/a\u003e and gift cards.\u003c/p\u003e\n\u003cp\u003eIf you’re already using Squarespace for a non-ecommerce website, you can easily add ecommerce features with the \u003ca href=\"/buy-button/squarespace\"\u003eShopify Buy Button\u003c/a\u003e for $5 per month. This small piece of code lets you tap into Shopify’s extensive payment options and tracking tools.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003eThree-day free trial. Basic Commerce plan starts at $28 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDrag-and-drop builder with a variety of templates and starter layouts\u003c/li\u003e\n\u003cli\u003eResponsive designs that adjust to screen size and device\u003c/li\u003e\n\u003cli\u003eCustom WYSIWYG editing for various content types\u003c/li\u003e\n\u003cli\u003eUnlimited product listings\u003c/li\u003e\n\u003cli\u003eAutomated post-purchase email sequences\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for selling products and services\u003c/li\u003e\n\u003cli\u003eSubscription selling on Advanced plan\u003c/li\u003e\n\u003cli\u003eFewer third-party extensions compared to Shopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/squarespace/reviews\" target=\"_blank\"\u003e4.4/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. BigCommerce\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/big-commerce.jpg?v=1647630148\" alt=\"The BigCommerce page builder with page elements widgets and a beauty brand website being built\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eBigCommerce uses a visual editor tool to design ecommerce stores for enterprise-level companies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-bigcommerce\"\u003eBigCommerce\u003c/a\u003e caters to large-scale businesses with its robust ecommerce tools and customizable platform, offering \u003ca href=\"/blog/what-is-hosting\"\u003eweb hosting\u003c/a\u003e and extensive site customization.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eBigCommerce is equipped for international sales, SEO optimization, and multichannel selling across social platforms and \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003e15-day free trial. Paid plans start at $29 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eVisual editor for drag-and-drop customization\u003c/li\u003e\n\u003cli\u003eThemes that can be tailored using HTML, CSS, and Javascript\u003c/li\u003e\n\u003cli\u003eCheckout customization through API and SDK\u003c/li\u003e\n\u003cli\u003eSupport for digital wallets like Amazon Pay and Apple Pay\u003c/li\u003e\n\u003cli\u003eMulticurrency and multilingual support for global sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSell internationally through multiple \u003ca href=\"/blog/sales-channel\"\u003esales channels\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eDesigned for large ecommerce businesses\u003c/li\u003e\n\u003cli\u003ePlans have annual sales volume limits\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/bigcommerce/reviews\" target=\"_blank\"\u003e4.2/5\u003c/a\u003e\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-CTA-trust\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/trust.gif\" data-guide=\"trust\"\u003e\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Wix\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wix_64a2c63d-5640-4a75-8ad5-a03342839b73.jpg?v=1647630221\" alt=\"The Wix website building showing feature widgets and a jewelry business homepage\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eWix has simple tools and various templates to build a customized ecommerce store.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-wix\"\u003eWix\u003c/a\u003e offers a non-technical website builder to create online stores. Users can build an ecommerce website using the drag-and-drop builder for free, but need to upgrade to a paid plan to start selling.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eWix provides essential tools for managing your ecommerce business, including order tracking, online payment acceptance, and multichannel selling. However, the basic plan lacks advanced inventory management features like low-stock alerts and tax calculators. Stores with large inventories may want an \u003ca href=\"/blog/ecommerce-software\"\u003eecommerce software\u003c/a\u003e with more advanced inventory-tracking tools.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003eBusiness Basic plan starts at $29 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUser-friendly interface for building online stores\u003c/li\u003e\n\u003cli\u003eWide range of templates to customize your site\u003c/li\u003e\n\u003cli\u003eIntegrations for selling on platforms like Facebook, Instagram, and eBay\u003c/li\u003e\n\u003cli\u003eFree SSL certificate to secure customer data and transactions\u003c/li\u003e\n\u003cli\u003eSEO-optimized product pages to improve search visibility\u003c/li\u003e\n\u003cli\u003eAbility to import product details via CSV files\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to use, with flexible design options\u003c/li\u003e\n\u003cli\u003eLimited inventory management features such as low-stock alerts, which are available with Shopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/wix/reviews\" target=\"_blank\"\u003e4.2/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. GoDaddy\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/godaddy-builder.jpg?v=1647630258\" alt=\"Preview screen of the GoDaddy store builder demo\"\u003e\n\u003cfigcaption\u003eGoDaddy has more than 100 mobile-friendly templates for online stores available as part of its website builder.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-godaddy\"\u003eGoDaddy\u003c/a\u003e is widely recognized for its web hosting services but also offers a capable website builder for online stores. It’s a good fit for those looking to integrate ecommerce into a broader digital presence.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eGoDaddy simplifies online store creation with more than 100 mobile-friendly templates, plus built-in tools for SEO and email marketing campaigns.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003eEcommerce plan starts at $20.99 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eExtensive template selection to quickly start your online store\u003c/li\u003e\n\u003cli\u003eIntegration with social media platforms like Instagram and Facebook\u003c/li\u003e\n\u003cli\u003eAutomated management of sales and inventory across all channels\u003c/li\u003e\n\u003cli\u003eMultiple payment options including Google Pay and Venom\u003c/li\u003e\n\u003cli\u003ePoint-of-sale integration to connect online and physical sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCompetitive pricing\u003c/li\u003e\n\u003cli\u003eLimited to 1,000 orders per month for marketplace selling\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/godaddy/reviews\" target=\"_blank\"\u003e4.1/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. WooCommerce\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woocommerce_e8e097da-7ac4-42d1-b123-21aa09caf872.png?v=1647630344\" alt=\"A WordPress website back end showing the WooCommerce page template\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eWooCommerce is a WordPress plugin that adds ecommerce features to a website. Photo courtesy of: \u003ca rel=\"nofollow\" href=\"https://ninjateam.org/woocomposer-page-builder-woocommerce/\" target=\"_blank\"\u003eNinja Team\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/compare/shopify-vs-woocommerce\"\u003eWooCommerce\u003c/a\u003e is a plug-in for WordPress users, transforming any WordPress site into a functional ecommerce store. It’s ideal for those already familiar with the WordPress environment.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eWooCommerce integrates deeply with WordPress, offering extensive features for inventory management, secure payments, and shipping. Its functionality can be expanded with numerous plug-ins and themes available for purchase.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003eFree, with additional costs for WordPress hosting and plug-ins.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for WordPress, leveraging its extensive ecosystem\u003c/li\u003e\n\u003cli\u003eMobile-friendly design ensures a great shopping experience on all devices\u003c/li\u003e\n\u003cli\u003eFull control over customer and business data with no third-party access\u003c/li\u003e\n\u003cli\u003eOpen-source for complete customization of your store\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for adding ecommerce to an existing WordPress site\u003c/li\u003e\n\u003cli\u003eBasic functionality without additional plug-ins\u003c/li\u003e\n\u003cli\u003eFor WordPress users only\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/woocommerce/reviews\" target=\"_blank\"\u003e4.4/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Volusion\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_f0c8fa54-4334-406d-87c7-495f0d88b704.jpg?v=1689011989\" alt=\"A woodworking storefront with content blocks in Volution website builder\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eVolution’s website builder allows for customized layouts, with content blocks for text, images, and feature widgets.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eVolusion provides a set of tools that allow users to craft a homepage and \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e, supporting a variety of payment gateways for smooth transactions.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eVolusion is equipped with inventory and analytics tools to help monitor your store’s performance. It features a native “suggested products” function to enhance customer experience. However, it’s designed primarily for selling physical products; \u003ca href=\"/blog/digital-products\"\u003edigital goods\u003c/a\u003e aren’t supported.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003ePlans start at $35 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDrag-and-drop content blocks for easy customization of page layouts\u003c/li\u003e\n\u003cli\u003eResponsive themes that adapt to mobile devices\u003c/li\u003e\n\u003cli\u003eCSS editor for detailed customization of site elements\u003c/li\u003e\n\u003cli\u003eSet recurring billing for subscription products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLimited features in the basic plan, which remains costly\u003c/li\u003e\n\u003cli\u003eSales volume and product listing limits\u003c/li\u003e\n\u003cli\u003eNo support for selling digital products, unlike Shopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/volusion/reviews\" target=\"_blank\"\u003e3.2/5\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Hostinger\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hostinger.png?v=1721469006\" alt=\"The Hostinger website builder tool showing an AI writer feature\" style=\"float: none;\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eHostinger offers a drag-and-drop website builder that allows users to customize their online stores with the use of AI.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHostinger offers a streamlined approach to building an online store with its drag-and-drop website builder. It’s designed for users who want a lightweight yet functional ecommerce platform.\u003c/p\u003e\n\u003ch4\u003eWhy choose this ecommerce website builder?\u003c/h4\u003e\n\u003cp\u003eHostinger integrates with tools like Google Analytics and Facebook ads, providing insights to enhance your marketing efforts. While it doesn’t offer a free plan, monthly fees are low and include a range of basic ecommerce tools.\u003c/p\u003e\n\u003ch4\u003ePricing and plans\u003c/h4\u003e\n\u003cp\u003e$2.95 per month when paid annually.\u003c/p\u003e\n\u003ch4\u003eFeatures\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDrag-and-drop editor for easy customization\u003c/li\u003e\n\u003cli\u003eCRM tools to manage emails, discounts, and coupon codes\u003c/li\u003e\n\u003cli\u003eComprehensive reporting and integration with marketing tools\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePros and cons\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAffordable plan with free cloud hosting\u003c/li\u003e\n\u003cli\u003eProduct listing limit of 500 items\u003c/li\u003e\n\u003cli\u003eNo free trial, but frequent promotional discounts\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eG2 rating ⭐: \u003c/strong\u003e\u003ca rel=\"nofollow\" href=\"https://www.g2.com/products/zyro/reviews\" target=\"_blank\"\u003e4.4/5\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eHow to choose an online store builder\u003c/h2\u003e\n\u003cp\u003eWhether you’re launching your first startup or expanding your ecommerce empire, consider these factors when selecting a platform:\u003c/p\u003e\n\u003ch3\u003eBudget, business plans, and pricing\u003c/h3\u003e\n\u003cp\u003eHow much are you willing to spend on your store each year? What are your plans for growth? Some site builders charge more as you add more product listings and process more orders. Think about what your business needs to launch today, but also consider how many products you’ll offer down the road.\u003c/p\u003e\n\u003ch3\u003eWebsite-building skill level\u003c/h3\u003e\n\u003cp\u003eHow much technical skill do you have? Many builders use drag-and-drop technology to help you create the \u003ca href=\"/blog/best-ecommerce-sites\"\u003ebest ecommerce site\u003c/a\u003e possible. But you’ll still need basic skills to create product pages, add products to your store, and set up any apps or plug-ins. Consider how much experience you have working with software and back-end builders.\u003c/p\u003e\n\u003ch3\u003eCustomization\u003c/h3\u003e\n\u003cp\u003eDo you want a simple website to showcase your products? Or do you need more advanced features like size charts for product pages or a live chat window? Think about how you want your website to look and feel and what extra features you need to make it happen.\u003c/p\u003e\n\u003ch3\u003eSupport\u003c/h3\u003e\n\u003cp\u003eIf you’re newer to building an ecommerce website, you’ll likely need some help. Does your desired site builder have live support and tutorials? Consider a platform that can help you solve problems quickly and easily so you can get your store live and start selling online.\u003c/p\u003e\n\u003ch3\u003ePayment gateways\u003c/h3\u003e\n\u003cp\u003eYou need payment gateways to accept payments from customers securely and to make payments easy for shoppers. For example, Shop Pay’s express checkout feature can \u003ca href=\"/blog/shop-pay-checkout\"\u003eincrease checkout speed by four times\u003c/a\u003e and help customers get what they want, faster. Shopify also offers integrations with over 100 payment gateways, so you can offer the best options for your shoppers, no matter where they are in the world.\u003c/p\u003e\n\u003ch2\u003eFind the best website builder for your ecommerce business\u003c/h2\u003e\n\u003cp\u003eNow that you’re equipped with the right information, it’s time to explore your options. Each builder has its strengths and weaknesses, but understanding your specific needs will help you choose the right one for your business.\u003c/p\u003e\n\u003cp\u003eInvesting in a professional ecommerce website can elevate your brand and increase sales. With many platforms offering free trials, you have the opportunity to find the perfect fit for your business needs.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Till Lauer\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eEcommerce website builder FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best free ecommerce website builders?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eShopify\u003c/li\u003e\n\u003cli\u003eWix\u003c/li\u003e\n\u003cli\u003eSquarespace\u003c/li\u003e\n\u003cli\u003eWooCommerce\u003c/li\u003e\n\u003cli\u003eBigCommerce\u003c/li\u003e\n\u003cli\u003eSquare Online\u003c/li\u003e\n\u003cli\u003eGoDaddy\u003c/li\u003e\n\u003cli\u003eVolusion\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to build your own ecommerce website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you want to build a free online store, use an ecommerce website builder to get started. Many platforms like Shopify offer a free trial, which gives you the time to create the best online store for your business and pay after the trial is up. \u003ca href=\"/free-trial?utm_source=google\u0026amp;utm_medium=organic\u0026amp;utm_campaign=serpfaq\"\u003eGet started with Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it easy to create an online store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes. With storefront builders like Shopify, you can access well-designed templates to launch your store in minutes. You can customize colors, text, images, layouts, and more to tailor your store to your brand. \u003ca href=\"/free-trial?utm_source=google\u0026amp;utm_medium=organic\u0026amp;utm_campaign=serpfaq\"\u003eGet started with Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to build a beautiful online storefront that impresses customers and makes sales? Here are 2025’s best-in-class ecommerce website builders to get you up and running in minutes.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\" alt=\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\"\u003e\u003c/p\u003e\n\u003cp\u003eWant to build a beautiful online storefront that impresses customers and makes sales? Here are 2025’s best-in-class ecommerce website builders to get you up and running in minutes.\u003c/p\u003e","seo":{"__typename":"SEO","title":"10 Best Ecommerce Website Builders for Your Online Store (2025)","description":"Want to build a beautiful online storefront that impresses customers and makes sales? Here are 2025’s best-in-class ecommerce website builders to get you up and running in minutes."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/best-ecommerce-website-builder\",\"en-GB\":\"https://www.shopify.com/uk/blog/best-ecommerce-website-builder\",\"en-AU\":\"https://www.shopify.com/au/blog/best-ecommerce-website-builder\",\"en-ID\":\"https://www.shopify.com/id/blog/best-ecommerce-website-builder\",\"en-NZ\":\"https://www.shopify.com/nz/blog/best-ecommerce-website-builder\",\"en-ZA\":\"https://www.shopify.com/za/blog/best-ecommerce-website-builder\",\"en-NG\":\"https://www.shopify.com/ng/blog/best-ecommerce-website-builder\",\"en-PH\":\"https://www.shopify.com/ph/blog/best-ecommerce-website-builder\",\"en-SG\":\"https://www.shopify.com/sg/blog/best-ecommerce-website-builder\",\"en-HK\":\"https://www.shopify.com/hk/blog/best-ecommerce-website-builder\",\"en-IE\":\"https://www.shopify.com/ie/blog/best-ecommerce-website-builder\",\"en-MY\":\"https://www.shopify.com/my/blog/best-ecommerce-website-builder\",\"pt\":\"https://www.shopify.com/br/blog/criador-de-sites\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/best-ecommerce-website-builder\",\"ja-JP\":\"https://www.shopify.com/jp/blog/net-shop\",\"de\":\"https://www.shopify.com/de/blog/onlineshop-baukasten\",\"fr\":\"https://www.shopify.com/fr/blog/creation-de-site-e-commerce-en-2023-outils-et-conseils-pour-reussir-sur-internet\",\"it\":\"https://www.shopify.com/it/blog/come-creare-sito-web\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Build on Solid Foundation- The 11 Best Website Builders for Small Businesses\",\"url\":\"blog/best-website-builders\"},{\"title\":\"How to Start a Clothing Line in 12 Steps (2024)\",\"url\":\"blog/206934729-how-to-start-a-clothing-line\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"Cyber Monday- Your 7-Minute Survival Guide\",\"url\":\"blog/cyber-monday-guide\"},{\"title\":\"Shopify Buy Buttons- Add Ecommerce to Your Website or Blog\",\"url\":\"blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Find a Manufacturer or Supplier for a Product (2024)\",\"tags\":[\"Resource\",\"Starting Up\"],\"handle\":\"13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\",\"imageAltText\":\"Finding a manufacturer or supplier.\",\"modifiedAt\":\"2024-01-26\",\"contentHtml\":\"\"},{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"tags\":[\"Brand\",\"Resource\",\"Sell Online\"],\"handle\":\"best-ecommerce-sites\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\",\"imageAltText\":\"Illustration of a person designing a website on a computer\",\"modifiedAt\":\"2024-02-21\",\"contentHtml\":\"\"},{\"title\":\"11 Best Affiliate Networks for Marketers in 2024\",\"tags\":[\"Marketing\"],\"handle\":\"affiliate-networks\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/affiliate_20networks_62e9e440-457e-42c0-b52e-f94bbe378ee9.png?v=1699821129\",\"imageAltText\":\"Aqua and purple colored database symbols representing affiliate networks\",\"modifiedAt\":\"2024-03-06\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builder_d5045560-c5c6-42d5-9d5c-7a5336679d00.jpg?v=1729518058","imageAltText":"Basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store","modifiedAt":"Nov 25, 2024","modifiedAtRaw":"2024-11-25T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/388019879970","handle":"online-selling-sites","title":"22 Selling Sites and Marketplaces for Selling Things Online (2025)","publishedAt":"2024-11-25T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/online-selling-sites_becd0ff8-c862-4ab9-af9b-ff74ec34a3da.jpg?v=1729622928","altText":"Online selling sites","width":1600,"height":840},"tags":["Sell Online"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eThere are hundreds of places to \u003ca href=\"/sell\" target=\"_blank\"\u003esell things online\u003c/a\u003e. Some selling sites are focused on specific niches, like video games or tech. Other marketplaces let retailers sell anything from clothing to books to furniture and beyond.\u003c/p\u003e\n\u003cp\u003eWhile there are many benefits to selling through online marketplaces, it’s important to consider factors such as selling fees when deciding where to list your items.\u003c/p\u003e\n\u003cp\u003eAhead, find links to the most popular online selling sites, the benefits of starting your own online store, and how using both approaches can boost your sales.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003eTable of contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eBuilding your own store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTop websites to sell products online in 2025\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eLocal online selling sites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBest global online selling sites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSelling sites FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eBuilding your own store\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"The Dawn Shopify theme is edited using the Shopify store builder\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dawnshopifytheme.png?v=1725081063\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eThe \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn theme\u003c/a\u003e in the Shopify store editor.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003eStarting an online store\u003c/a\u003e can be rewarding and, when done right, bring in more profit than is possible with a marketplace.\u003c/p\u003e\n\u003cp\u003eWhen you run an ecommerce store, you don’t pay fees on each sale or have to follow another website's rules.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/free-trial\" target=\"_blank\"\u003eShopify\u003c/a\u003e is the easiest way to create your own store. As an \u003ca href=\"https://www.shopify.com/ecommerce-platform\" target=\"_blank\"\u003eecommerce platform\u003c/a\u003e, Shopify helps sellers get up and running at a low cost, with no tech skills required.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/shopify-tutorial\"\u003eCreating a store\u003c/a\u003e with Shopify is simple thanks to more 100 pre-built website templates. Each store comes with a checkout, SSL security certifications, and beginner-friendly marketing tools.\u003c/p\u003e\n\u003cp\u003eYou can sell on your website, \u003ca href=\"/channels\"\u003eacross marketplaces like Amazon and eBay\u003c/a\u003e, and on social media—and manage everything from your Shopify dashboard.\u003c/p\u003e\n\u003ca href=\"https://accounts.shopify.com/store-create\"\u003eSet up your store\u003c/a\u003e to start selling today.\n\u003ch2 id=\"2\"\u003eTop websites to sell products online in 2025\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eeBay\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBonanza\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eRuby Lane\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eEtsy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eChairish\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSwappa\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePoshmark\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eDecluttr\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eAmazon\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003eeBay\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_e4d98d88-f570-4a00-b771-493854d2adda.png?v=1694447786\" alt=\"Ebay homepage with banner advertising dining sets, showing gold-rimmed plates, knives, and forks.\"\u003e\n\u003cfigcaption\u003eeBay introduced online selling to users and continues to lead the market.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/shopify-ebay-integration\" target=\"_blank\"\u003eeBay\u003c/a\u003e is one of the original destinations for people who want to sell merchandise online, having been around since 1995—and it’s still thriving. The marketplace has over two billion listings and \u003ca href=\"https://investors.ebayinc.com/fast-facts/default.aspx\"\u003e133 million active buyers\u003c/a\u003e worldwide.\u003c/p\u003e\n\u003cp\u003eYou can sell anything on eBay, from everyday items like shoes and watches to \u003ca href=\"https://www.ebay.com/b/Weird-Stuff/1466/bn_1865282\" target=\"_blank\"\u003eweird stuff\u003c/a\u003e (yes, that’s a product category) like popcorn-scented pillows, bottles of air, and vintage ’70s giant-hand chairs. There’s a continuous flow of motivated customers and easy ways to integrate eBay as an additional sales channel for your online store. \u003c/p\u003e\n\u003ch4\u003eeBay fees\u003c/h4\u003e\n\u003cp\u003eIf you plan to \u003ca href=\"/blog/sell-on-ebay\" target=\"_blank\"\u003esell on eBay\u003c/a\u003e, take the online selling site’s fees into consideration. It charges a non-refundable listing fee for each product and another insertion fee if you list the same items in two different categories. It also charges a \u003ca href=\"https://www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822\" target=\"_blank\"\u003efinal value fee\u003c/a\u003e (usually between 10% and 15%), calculated as a percentage of the total amount of the sale, including any shipping costs and handling charges. \u003c/p\u003e\n\u003cdiv data-guide=\"products\"\u003e\u003c/div\u003e\n\u003ch3 id=\"7\"\u003eBonanza\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image20_a04ba79b-e1b6-4774-ae66-26b7d2a26d93.png?v=1694447864\" alt=\"product cards showing swim shorts, a backpack, and a model globe, below a nav bar and menu.\"\u003e\n\u003cfigcaption\u003e\u003cspan data-mce-fragment=\"1\"\u003eBonanza is a newer online selling site based out of Seattle\u003c/span\u003e. \u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.bonanza.com/\" target=\"_blank\"\u003eBonanza\u003c/a\u003e is an online selling site that’s growing in popularity as an eBay alternative. You can sell pretty much anything on the platform, and it receives nearly \u003ca href=\"https://www.similarweb.com/website/bonanza.com/#overview\" target=\"_blank\"\u003e1.5 million\u003c/a\u003e monthly visits to its website.\u003c/p\u003e\n\u003cp\u003eThink of Bonanza as the middle ground between the online selling sites Amazon and eBay. There are more unique and handmade items for sale on Bonanza than on eBay, but fewer branded names than on Amazon. For example, you can sell the latest Nike Air Max model or a handmade copper necklace and find active buyers for each. Buyers can add products to their cart for a \u003ca href=\"/blog/how-to-price-your-product\" target=\"_blank\"\u003eset price\u003c/a\u003e or negotiate an offer with you through the platform.\u003c/p\u003e\n\u003ch4\u003eBonanza fees\u003c/h4\u003e\n\u003cp\u003eBonanza \u003ca href=\"https://support.bonanza.com/hc/en-us/articles/360000605292-Bonanza-Pricing\" target=\"_blank\"\u003echarges\u003c/a\u003e you nothing to list your products on its site. It takes only a small percentage of your final sale price after you sell. And since many Bonanza sellers also have their own online stores, you can integrate Bonanza with platforms like Shopify to manage and sell products more easily. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003eRuby Lane\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Diamond rings on a pink background. A carousel of antiques categories like art, furniture, and glass.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_71b53d80-d34a-4327-a335-5c05470e64af.png?v=1694448023\"\u003e\n\u003cfigcaption\u003eRuby Lane is a place to connect with passionate buyers.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.rubylane.com/\" target=\"_blank\"\u003eRuby Lane\u003c/a\u003e is an online marketplace for vintage and antiques. Selling on Ruby Lane gives you access to highly targeted buyers for categories like antiques and collectibles, vintage and art, dolls, and jewelry.\u003c/p\u003e\n\u003cp\u003eWhether you’re an antiques and collectibles store owner or just want online selling sites, Ruby Lane is a good place to connect with passionate buyers. \u003c/p\u003e\n\u003ch4\u003eRuby Lane fees\u003c/h4\u003e\n\u003cp\u003eFees and payments for Ruby Lane are straightforward. It’s free to set up and list your products. But you need to pay a monthly maintenance fee of $45. In addition, Ruby Lane charges a 9.9% service fee based on total purchase order, which is capped at $2,500. \u003c/p\u003e\n\u003ch3 id=\"9\"\u003eEtsy\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image19_107bb7ae-eb33-4742-904f-c73d5fe6e0dd.png?v=1694448240\" alt=\"A pink product carousel featuring images of a necklace, candle, ring, key ring, and greeting card.\"\u003e\n\u003cfigcaption\u003eEtsy includes tools to help market your business on the platform.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"etsy.com\" target=\"_blank\"\u003eEtsy\u003c/a\u003e is a selling site for handcrafted and vintage items. In 2015, it began including maker-developed manufactured goods, but only for select accounts on the marketplace. Currently, there are over \u003ca href=\"https://www.businessofapps.com/data/etsy-statistics/\" target=\"_blank\"\u003e96 million active buyers\u003c/a\u003e on Etsy, making it a potentially lucrative way to start selling online.\u003c/p\u003e\n\u003cp\u003eIf you’re new to online selling sites, Etsy provides access to an active buyer network, a pop-up storefront, and tools to help market your business on the platform.\u003c/p\u003e\n\u003ch4\u003eEtsy fees\u003c/h4\u003e\n\u003cp\u003eYou’ll be charged a $0.20 listing \u003ca href=\"https://www.etsy.com/legal/fees/\" target=\"_blank\"\u003efee\u003c/a\u003e for each item you sell on Etsy. Listings expire every four months. So if your item doesn’t sell and you renew the listing, you’ll be charged an additional additional $0.20. When you make a sale, you’ll be charged a transaction fee of 6.5% of the display price, plus the amount you charge for shipping and gift wrapping.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/M28I-CFrUIA?si=8Smemt32_xc2NDcJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003eFind the most popular \u003ca href=\"/blog/etsy-alternatives\" target=\"_blank\"\u003eEtsy alternatives\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003eChairish\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_17d78079-4a66-44cf-b6e1-1cc601062868.png?v=1694448399\" alt=\"A yellow homepage with illustrations of a boutique chair, throw cushion, ceramic pot, and painting.\"\u003e\n\u003cfigcaption\u003eChairish can help you connect with collectors to make more sales online.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.chairish.com/\" target=\"_blank\"\u003eChairish\u003c/a\u003e is an online \u003ca href=\"/blog/what-is-consignment\" target=\"_blank\"\u003econsignment\u003c/a\u003e shop made for high-quality home decor and furniture. It takes minutes to list an item (for free), and depending on your seller plan, between 70% and 80% of the selling price goes back to you.\u003c/p\u003e\n\u003cp\u003eIf you have design-oriented furniture or home decor to sell online, this is a relevant online selling site. It can quickly land your business in front of ideal customers.\u003c/p\u003e\n\u003ch4\u003eChairish fees\u003c/h4\u003e\n\u003cp\u003eChairish has free and paid plans, with differing \u003ca href=\"https://support.chairish.com/hc/en-us/articles/115006460407-Chairish-Selling-Plans-Commission-Rate-Overview\" target=\"_blank\"\u003ecommission rates\u003c/a\u003e depending on product type and plan tier. When you list your items, Chairish’s curatorial team reviews your listings to ensure they meet the marketplace’s standards. They also handle shipping, so you never have to worry about logistics when selling on Chairish.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eSwappa\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Three products cards with pictures of iPhones, smartphones, and laptops.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_e11ed99d-fa43-4048-b7a3-20ba9fcb88b6.png?v=1694448471\"\u003e\n\u003cfigcaption\u003eSwappa vets all products that get sold on the marketplace.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eGot an old iPhone sitting around that you want to get rid of? Or a Nintendo Switch you don’t use much anymore? Turn your tech into cash on \u003ca href=\"https://swappa.com/\" target=\"_blank\"\u003eSwappa\u003c/a\u003e, a buy-and-sell website for phones, laptops, cameras, and more.\u003c/p\u003e\n\u003cp\u003eSwappa vets all the products that get sold on its marketplace, so everything you submit must be in good working condition. Payments are protected by PayPal. \u003c/p\u003e\n\u003ch4\u003eSwappa fees\u003c/h4\u003e\n\u003cp\u003eThere are no fees to create a listing, but you can choose to have your items featured for $5. When you make a sale, you pay a 3% \u003ca href=\"https://swappa.com/fees\" target=\"_blank\"\u003efee\u003c/a\u003e, along with the buyer.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003ePoshmark\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_73907943-db76-4bef-b18a-b82e9981a99b.png?v=1694448539\" alt=\"A person presenting a pink tie-dye sweater on a hanger during a live stream filmed on a smartphone.\"\u003e\n\u003cfigcaption\u003ePoshmark is a popular selling site for clothing.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLaunched more than a decade ago, \u003ca href=\"https://poshmark.com/\"\u003ePoshmark\u003c/a\u003e is one of the most popular \u003ca href=\"/enterprise/social-commerce-trends\" target=\"_blank\"\u003esocial commerce\u003c/a\u003e marketplaces for users who want to sell clothing and lifestyle accessories.\u003c/p\u003e\n\u003cp\u003eWith more than 80 million registered users, sellers on the platform benefit from a large community of eager buyers. Poshmark sellers can also share their items on social media.\u003c/p\u003e\n\u003ch4\u003ePoshmark fees\u003c/h4\u003e\n\u003cp\u003eAs stated in its \u003ca href=\"https://poshmark.com/faq\" target=\"_blank\"\u003eFAQ\u003c/a\u003e, sales under $15 accrue a flat commission of $2.95. For sales over $15 Poshmark's commission is 20%.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eDecluttr\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A collage of tech products, including an iPad and an XBox controller.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_9593667d-cf5a-41b1-95df-585787dc49f9.png?v=1694448601\"\u003e\n\u003cfigcaption\u003eDeclutter is also a tech-focused marketplace.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.decluttr.com/\"\u003eDecluttr\u003c/a\u003e is another platform that focuses on electronics, but it’s also a selling site for books, game consoles, and other home entertainment items.\u003c/p\u003e\n\u003ch4\u003eDecluttr fees\u003c/h4\u003e\n\u003cp\u003eUnlike some of the other marketplaces on this list, Decluttr \u003ca href=\"https://www.decluttr.com/how-it-works/\" target=\"_blank\"\u003ebuys your electronics\u003c/a\u003e directly. Using their app, scan the barcode of the items you wish to sell for a quote. Decluttr handles all shipping costs and pays for your items as soon as they’re received. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003eAmazon\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_ec1dda57-4090-456e-8501-2edf63f5eca4.png?v=1694448677\" alt=\"Amazon homepage with banner advertising kitchen products like spoons, bowls, and whisks.\"\u003e Amazon pioneered the concept of online marketplaces and continues to reign supreme.\u003c/figure\u003e\n\u003cp\u003eAs \u003ca href=\"/blog/global-ecommerce-sales\" target=\"_blank\"\u003eglobal ecommerce sales\u003c/a\u003e continue to grow, \u003ca href=\"https://www.amazon.com/\"\u003eAmazon\u003c/a\u003e remains the go-to selling site for many. It’s reported that Amazon sells over \u003ca href=\"https://www.oberlo.com/blog/amazon-statistics\" target=\"_blank\"\u003e4,000 products per minute\u003c/a\u003e, providing sellers with an active, built-in audience. \u003c/p\u003e\n\u003ch4\u003eAmazon fees\u003c/h4\u003e\n\u003cp\u003eThe cost to \u003ca href=\"/blog/sell-on-amazon\" target=\"_blank\"\u003esell on Amazon\u003c/a\u003e depends on your plan, product category, fulfillment strategy, and other variables. At minimum, you’ll pay $39.99 per month for a Professional Seller plan.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/4EJgO79068I?si=UNJGudXZZME8EhXk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003eLocal online selling sites\u003c/h2\u003e\n\u003cp\u003eIf you plan to sell in your community, here are the top online sites to sell stuff locally for free:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eFacebook Marketplace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eCraigslist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eNextdoor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eVarageSale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eOfferup\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003eFacebook Marketplace\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image24_aae03fb5-78d6-4600-baef-fec96d6a5acb.png?v=1694448792\" alt=\"Iphone showing the Facebook Marketplace homepage on a blue background.\"\u003e\n\u003cfigcaption\u003eFacebook Marketplace can be integrated with Shopify stores.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/sell-on-facebook\" target=\"_blank\"\u003eFacebook Marketplace\u003c/a\u003e from Meta is an online selling site where individual people can discover, buy, and sell items on Facebook. More than \u003ca href=\"https://www.facebook.com/business/m/marketplace-ecommerce\" target=\"_blank\"\u003eone in three people\u003c/a\u003e in the US use Marketplace each month, offering a huge opportunity for sellers to reach an active audience. It’s free to list and Meta takes no fees, but there are \u003ca href=\"https://www.facebook.com/marketplace/learn-more/business/\" target=\"_blank\"\u003eguidelines\u003c/a\u003e you need to follow to sell on the platform. \u003c/p\u003e\n\u003cp\u003eMeta has also partnered with platforms like Shopify to let merchants show their inventory, advertise items, and find new customers for their business.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/jLrQut-XxLw?si=ssdV0zMAf03-FXPn\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"16\"\u003eCraigslist\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Lists of blue hyperlinked text with gray headings and gray sidebars.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image23_c8ac1315-4648-4335-a7fa-ddd9daa25950.png?v=1694448877\"\u003e\n\u003cfigcaption\u003eFor many, Craigslist is the quintessential selling site, but it’s light on features.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.craigslist.org/\" target=\"_blank\"\u003eCraigslist\u003c/a\u003e is one of the earlier online selling sites. Started in 1995 by Craig Newmark, it began as an email distribution list between friends featuring local events in the San Francisco Bay Area. It quickly became a web-based marketplace and, over the years, expanded into 700 cities across 70 countries. It’s free and pretty basic but definitely not the best online store to sell items at scale. It’s essentially a big local forum with a lot of stuff.\u003c/p\u003e\n\u003cp\u003eCraigslist is a higher-risk online marketplace. Because of the platform’s “hands-off” approach to buying and selling, scams can happen easily, and if they do, you don’t get any help from the company.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003eNextdoor\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_47731e69-54a3-4c73-bf69-4f8eeab5fdbd.png?v=1694448940\" alt=\"Local selling sites can help you offload large items link furniture or musical instruments.\"\u003e\n\u003cfigcaption\u003eNextdoor shares some features with both Facebook and Craigslist.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://nextdoor.com/\" target=\"_blank\"\u003eNextdoor\u003c/a\u003e is similar to Facebook Marketplace and Craigslist in that it’s focused on community selling. Nextdoor also enables the “friendly neighbor” feel by letting people post about what’s going on in their neighborhood—whether it's traffic delays or restaurant recommendations. It acts as the hub for any given area.\u003c/p\u003e\n\u003cp\u003eNextdoor also offers a free forum to sell your items online. It’s similar to Facebook Marketplace: there are no listing fees and you’ll have to meet buyers in person. It feels a little safer too, because you need to make an account before you can access the platform.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003eVarageSale\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"VarageSale’s manual ID confirmation process helps reduce fraud.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_f6815643-414e-4051-b77a-ef69e6cea45c.png?v=1694449002\"\u003e\n\u003cfigcaption\u003eVarageSale’s manual ID confirmation process helps reduce fraud.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.varagesale.com/\" target=\"_blank\"\u003eVarageSale\u003c/a\u003e is a virtual garage sale buy and sell app. It was started in Canada by an ex-elementary school teacher fed up with scams and fake listings on other classified sites. VarageSale user profiles are based on real identities—everyone goes through a manual review process before you’re allowed to buy or sell.\u003c/p\u003e\n\u003cp\u003eBuyers can browse seller ratings and message sellers to connect before making the sale. They can ask questions and schedule pick-up in the app. People sell everything including furniture, clothing, shoes, and more on VarageSale. It’s also free for members. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003eOfferup\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_486b64de-b141-4a3e-9c92-52f1a2d463e4.png?v=1694449116\" alt=\"Catalog page for home gym equipment featuring product images and prices.\"\u003e\n\u003cfigcaption\u003eUsing a marketplace like Offerup can help reduce the risks of in-person transactions.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://offerup.com/\" target=\"_blank\"\u003eOfferup\u003c/a\u003e allows users to browse electronics, clothing, and even automobiles based on ZIP code. Interested buyers can contact sellers through the app to negotiate price and set up a location to meet.\u003c/p\u003e\n\u003cp\u003eLike VarageSale, Offerup has procedures to ensure the safety of users. Before you agree to meet up, you can browse user profiles and read a seller’s reviews. Offerup uses TruYou to verify identities of their users helping to further increase safety. They also recommend community meetup spots to make the transaction as reassuring as possible.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eBest global online selling sites \u003c/h2\u003e\n\u003cp\u003eWant to sell to an international audience? Here are the best sites to sell online around the world:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eAliExpress\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eTaobao\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eOTTO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eRakuten\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eMercado Libre\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eFlipkart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eMyDeal\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003eAliExpress\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Collage of a vest, text, and torch on a background of blue mountains.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image18_437fa7bc-14a5-4607-a7d5-962dafa55f23.png?v=1694449190\"\u003e\n\u003cfigcaption\u003eAliExpress is an international selling site with lower seller fees than Amazon.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFounded in 2010, \u003ca href=\"https://www.aliexpress.com/\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e is Alibaba’s cross-border ecommerce marketplace, with nearly \u003ca href=\"https://www.chinainternetwatch.com/tag/aliexpress/\" target=\"_blank\"\u003e20 million\u003c/a\u003e daily visitors. Users of the platform can sell to individual people or businesses, whether they are manufacturing products or adding an \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003eAliExpress dropshipping\u003c/a\u003e model to their online store.\u003c/p\u003e\n\u003cp\u003eAliExpress takes between 5% and 8% of commission fees for each transaction, depending on your product category. Otherwise, there are no overhead or arrangement fees to sell on the platform.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/N1QhNxb6f5Q?si=h4C45_C1fOJavQPi\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"21\"\u003eTaobao\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A collage of a smiling child in a red T-shirt, a soft toy, and red carp.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image11_ced7ba3f-2312-4c22-8ab2-a2874618771c.png?v=1694449289\"\u003e\n\u003cfigcaption\u003eTaobao is a Chinese selling site with a claim to being the largest in the world.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://world.taobao.com/\"\u003eTaobao\u003c/a\u003e is an online selling site founded in 2003 that has grown to become the largest online marketplace in the world by \u003ca href=\"https://www.digitalcommerce360.com/article/infographic-top-online-marketplaces/\" target=\"_blank\"\u003egross merchandise value\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003eOTTO\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_4c7f3eba-0885-4cf4-8431-1709d0f6ee9f.png?v=1694449354\" alt=\"Rose gold pendants inscribed with the letters “MK”.\"\u003e\n\u003cfigcaption\u003eOtto is one of the biggest online selling sites in Germany.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOtto is based in Germany and has a focus on fashion and lifestyle products. It grew from a post-war mail-order company selling shoes to a business with \u003ca href=\"https://www.otto.market/en.html\" target=\"_blank\"\u003e11 million\u003c/a\u003e active customers.\u003c/p\u003e\n\u003cp\u003eToday, over 90% of OTTO’s products are sold online, including branded products and goods from third-party retailers.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003eRakuten\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A pleased-looking person beside a webpage displaying a kitchen blender, on a purple background.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image22_7f9dbe13-9210-4744-8312-dbe1355f38da.png?v=1694449502\"\u003e\n\u003cfigcaption\u003eRakuten hosts a wide range of product categories.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.rakuten.com/\" target=\"_blank\"\u003eRakuten\u003c/a\u003e is a large marketplace based out of Japan that provides ecommerce, banking, communications services, and more. Similar to marketplaces like Amazon, you can sell in endless product categories, including clothing, books, sports, subscription boxes, and more.\u003c/p\u003e\n\u003cp\u003eBusinesses who want to sell on Rakuten need to be registered in the United States or Japan, or use a service partner.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003eMercado Libre\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_dd915804-4aa5-4abc-beba-643a06fe1129.png?v=1694449595\" alt=\"Apple AirPods and a Samsung Smartphone on a blue podium.\"\u003e\n\u003cfigcaption\u003eMercado Libre sells products to more than 18 countries.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.mercadolibre.com\"\u003eMercado Libre\u003c/a\u003e is the \u003ca href=\"https://www.statista.com/statistics/321543/latin-america-online-retailer-visitors/\" target=\"_blank\"\u003emost popular \u003c/a\u003e\u003ca href=\"/enterprise/global-ecommerce-marketplace\" target=\"_blank\"\u003eecommerce marketplace\u003c/a\u003e in Latin America, serving over 18 countries. Sellers on the platform sell many types of products from 20 main categories and 123 subcategories.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003eFlipkart\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A shocked-looking person wearing a turban and a blue shirt holding a long receipt.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_c53181c9-c259-4da3-bdb3-7f9e6cb420de.png?v=1694449660\"\u003e\n\u003cfigcaption\u003eFlipkart is the largest selling site in India.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.flipkart.com/\" target=\"_blank\"\u003eFlipkart\u003c/a\u003e started as an online bookstore in 2007 and has become the largest online selling site in India. Retailers can sell anything on Flipkart, including consumer elections, fashion, home essentials, groceries, and lifestyle products. An Amazon competitor, Walmart-backed Flipkart continues to lead ecommerce market share in India. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003eMyDeal\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image17_4fb89644-aa75-436a-a53e-328660a54902.png?v=1694449731\" alt=\"A banner ad for bed sheet sets below a navigation menu and search bar.\"\u003e\n\u003cfigcaption\u003eAustralian marketplace MyDeal attracts millions of monthly users.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.mydeal.com.au/\" target=\"_blank\"\u003eMyDeal\u003c/a\u003e is an Australian marketplace offering more than one million products across 3,500 categories, welcoming over \u003ca href=\"https://www.similarweb.com/website/mydeal.com.au/#overview\" target=\"_blank\"\u003etwo million visitors\u003c/a\u003e per month. It’s strictly a marketplace, meaning it doesn’t sell products of its own, only those from third-party sellers.\u003c/p\u003e\n\u003cp\u003eWhile you can sell products in various categories, the platform tends to focus on furniture, homewares, and other big items. MyDeal doesn’t offer any fulfillment services, so sellers must coordinate their own shipping or use an outside logistics company.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eSell internationally in minutes with Shopify Markets\u003c/p\u003e\n\u003cp\u003eShopify Markets helps you sell to multiple countries and scale your business internationally—all from a single Shopify store. Manage store localization, shipping, duties, and compliance all in one place.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/markets?itcat=coreblog\u0026amp;itterm=shopify-markets-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Markets\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eFind the best online selling site\u003c/h2\u003e\n\u003cp\u003eEvery online business owner should explore different online selling sites, regardless of whether you’re running a \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e store or selling custom products. Sometimes they can help new businesses get off the ground with a built-in audience of active buyers and marketing opportunities. \u003c/p\u003e\n\u003cp\u003eRegardless, it’s important to not rely only on online marketplaces. You’ll want to create your own online store to build your brand, connect with shoppers, and retain more profits. With a digital home base, you’ll stop paying out commissions and fees to each online selling site and grow your business for the long term. After all, the best sites to sell online are the ones you own. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eSelling sites FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I start selling online? \u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eUse an ecommerce platform to create your own online store.\u003c/li\u003e\n\u003cli\u003eBecome an individual seller on existing online selling platforms like Amazon, eBay, or Etsy.\u003c/li\u003e\n\u003cli\u003eSell on social media platforms like Facebook and Instagram.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eStart a dropshipping business\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eSell used goods through a resale app like Decluttr or VarageSale.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best websites for selling stuff online?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eYour own store\u003c/li\u003e\n\u003cli\u003eAmazon\u003c/li\u003e\n\u003cli\u003eeBay\u003c/li\u003e\n\u003cli\u003eEtsy\u003c/li\u003e\n\u003cli\u003eBonanza\u003c/li\u003e\n\u003cli\u003eFacebook Marketplace\u003c/li\u003e\n\u003cli\u003eRakuten\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"www.faire.com\"\u003eFaire\u003c/a\u003e \u003c/li\u003e\n\u003cli\u003ePoshmark\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I sell my stuff online for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eFacebook Marketplace\u003c/li\u003e\n\u003cli\u003eNextdoor\u003c/li\u003e\n\u003cli\u003eVarageSale\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best site to sell stuff locally?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eFacebook Marketplace\u003c/li\u003e\n\u003cli\u003eCraigslist\u003c/li\u003e\n\u003cli\u003eNextdoor\u003c/li\u003e\n\u003cli\u003eVarageSale\u003c/li\u003e\n\u003cli\u003eOfferUp\u003c/li\u003e\n\u003cli\u003ePoshmark\u003c/li\u003e\n\u003cli\u003eeBay\u003c/li\u003e\n\u003cli\u003eVinted\u003c/li\u003e\n\u003cli\u003eDecluttr \u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"For stores and individual sellers, here are more than 20 popular places to list your items for sale.","excerptHtml":"\u003cimg alt=\"Online selling sites\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-selling-sites.jpg?v=1612464609\"\u003e\n\u003cp\u003eFor stores and individual sellers, here are more than 20 popular places to list your items for sale.\u003c/p\u003e","seo":{"__typename":"SEO","title":"22 Selling Sites and Marketplaces for Selling Things Online (2025)","description":"For stores and individual sellers, here are more than 20 popular places to list your items for sale."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/online-selling-sites\",\"en-GB\":\"https://www.shopify.com/uk/blog/online-selling-sites\",\"en-AU\":\"https://www.shopify.com/au/blog/online-selling-sites\",\"en-ID\":\"https://www.shopify.com/id/blog/online-selling-sites\",\"en-NZ\":\"https://www.shopify.com/nz/blog/online-selling-sites\",\"en-ZA\":\"https://www.shopify.com/za/blog/online-selling-sites\",\"en-NG\":\"https://www.shopify.com/ng/blog/online-selling-sites\",\"en-PH\":\"https://www.shopify.com/ph/blog/online-selling-sites\",\"en-SG\":\"https://www.shopify.com/sg/blog/online-selling-sites\",\"en-HK\":\"https://www.shopify.com/hk/blog/online-selling-sites\",\"en-IE\":\"https://www.shopify.com/ie/blog/online-selling-sites\",\"en-MY\":\"https://www.shopify.com/my/blog/online-selling-sites\",\"pt\":\"https://www.shopify.com/br/blog/o-que-e-marketplace\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/online-selling-sites\",\"ja-JP\":\"https://www.shopify.com/jp/blog/online-selling-sites\",\"de\":\"https://www.shopify.com/de/blog/verkaufsplattformen\",\"es\":\"https://www.shopify.com/es/blog/canales-de-venta-online-para-tu-negocio-minorista\",\"fr\":\"https://www.shopify.com/fr/blog/le-top-10-des-meilleurs-sites-de-vente-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/siti-vendita-online\",\"nl\":\"https://www.shopify.com/nl/blog/marketplace\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Sell 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Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/online-selling-sites_becd0ff8-c862-4ab9-af9b-ff74ec34a3da.jpg?v=1729622928","imageAltText":"Online selling sites","modifiedAt":"Nov 25, 2024","modifiedAtRaw":"2024-11-25T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/617054217","handle":"sell-on-amazon","title":"How To Sell on Amazon in 6 Steps (2025)","publishedAt":"2024-11-22T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481","altText":"Stacks of Amazon shipping boxes on a light orange background.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eSelling on Amazon can be valuable to many business owners, whether you’re a small business launching its \u003ca href=\"/blog/how-to-start-a-product-line\" target=\"_blank\"\u003efirst product line\u003c/a\u003e or an established company seeking global expansion.\u003c/p\u003e\n\u003cp\u003eAs the world’s largest online marketplace—with \u003ca href=\"https://capitaloneshopping.com/research/amazon-statistics/\"\u003e300 million\u003c/a\u003e customers making at least one purchase annually—Amazon has extraordinary \u003ca href=\"/blog/brand-recognition\" target=\"_blank\"\u003ebrand recognition\u003c/a\u003e, and its onboarding process for businesses is relatively easy. Still, you might have some questions before creating your Seller central account, which gives you access to a suite of tools and resources to manage your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eThis guide offers tips and strategies for building a successful business on Amazon.\u003c/p\u003e\n\u003ciframe title=\"The Top 7 Shopify Apps: Guide to Sourcing Winning Products\" src=\"https://www.youtube.com/embed/C07w6H1bI-o?si=QAmRhUfXj4UZ7tSa\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" height=\"315\" width=\"560\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"224387644\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eHow to sell on Amazon for beginners\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eConduct market research\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eChoose a selling strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eWrite a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eCreate an Amazon seller account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eDecide which fulfillment option to use\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eList your first product\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Conduct market research\u003c/h3\u003e\n\u003cp\u003eUse \u003ca href=\"/blog/what-is-market-research\" target=\"_blank\"\u003emarket research\u003c/a\u003e and \u003ca href=\"/blog/competitive-analysis\"\u003ecompetitive analysis\u003c/a\u003e to help you decide what to sell on Amazon. You’re looking for \u003ca href=\"/blog/trending-products\" target=\"_blank\"\u003eproducts that are trending\u003c/a\u003e and have a good \u003ca href=\"/blog/profit-margin\" target=\"_blank\"\u003eprofit margin\u003c/a\u003e in a space with relatively weak competition. There are a few ways you can assess the current market landscape on Amazon and decide which products to prioritize:\u003c/p\u003e\n\u003ch4\u003eReview Amazon bestsellers lists\u003c/h4\u003e\n\u003cp\u003eAmazon’s bestsellers page is a great place to find product ideas based on what’s selling well right now on the site. Although it takes time for a product to attain \u003ca href=\"https://sell.amazon.com/blog/amazon-best-sellers-rank\" rel=\"nofollow\" target=\"_blank\"\u003eAmazon bestsellers rank\u003c/a\u003e (it’s based on sales volume), you can still get a sense of what consumers are buying. Can you offer a version of a popular product that \u003ca href=\"/blog/niche-markets\" target=\"_blank\"\u003eserves a specific niche\u003c/a\u003e or satisfies an unmet need?\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Amazon's best sellers rankings show the most popular products in every category.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_7735d70b-050f-4e47-9fc1-b437bb1f8ed8.png?v=1708017454\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch4\u003eUse keyword research tools\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.junglescout.com/\" rel=\"nofollow\" target=\"_blank\"\u003eJungle Scout\u003c/a\u003e is a popular keyword research tool that can narrow down your list of ideal products to sell. When you use a keyword research tool like this, you make decisions based on data. The search volume of a product helps you determine consumer interest.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_479192b1-c814-4489-abd7-c506da8d70c3.png?v=1708017525\" alt=\"The Jungle Scout keyword scout dashboard shows search volume for a variety of related keywords.\" loading=\"lazy\"\u003e\u003cfigcaption\u003eImage courtesy of: Jungle Scout\u003c/figcaption\u003e\u003c/fig\u003e\n\u003ch4\u003eRead Amazon reviews\u003c/h4\u003e\n\u003cp\u003eWhen customers review products, they may unwittingly reveal gaps in the market. Take a look at Amazon product reviews to determine what customers like and dislike about specific brands and products. You may be able to find a consistent problem with competitors’ products that your product can solve.\u003c/p\u003e\n\u003ch4\u003eCheck for restrictions\u003c/h4\u003e\n\u003cp\u003eAfter deciding which products you are going to sell, check Amazon’s \u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/200164330\" rel=\"nofollow\" target=\"_blank\"\u003elist of product restrictions\u003c/a\u003e to make sure you are in compliance. Items like fine art, surveillance equipment, and recycled electronics are among the products not allowed. Certain products must go through a \u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/200333160\" rel=\"nofollow\" target=\"_blank\"\u003epreapproval process\u003c/a\u003e before you can sell them. Read the \u003ca href=\"https://sellercentral.amazon.com/gp/help/external/G200332540?language=en-US\u0026amp;ref=efph_G200332540_cont_200333160\" rel=\"nofollow\" target=\"_blank\"\u003eoverview of product categories\u003c/a\u003e before setting up your account.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your sales channels with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify unifies your sales channels and gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"22\"\u003e2. Choose a selling strategy\u003c/h3\u003e\n\u003cp\u003eDepending on the product you’re selling and the amount of capital at your disposal, you’ll likely choose one or more of the following ways to sell on Amazon:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail arbitrage.\u003c/strong\u003e If you buy something below market value and sell it at a higher price while profiting off the difference, that’s retail arbitrage. Amazon sellers can search for products on sale or clearance at places like Target, Best Buy, and Big Lots, then sell them on Amazon for a higher price.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite labeling.\u003c/strong\u003e Generic products with your own brand name or logo added are known as \u003ca href=\"/blog/white-label\" target=\"_blank\"\u003ewhite label products\u003c/a\u003e. You don’t need to have any manufacturing or \u003ca href=\"/blog/product-design\" target=\"_blank\"\u003eproduct design\u003c/a\u003e experience to sell white label products—your focus is primarily on sourcing quality products and creating appealing branding. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrivate labeling.\u003c/strong\u003e \u003ca href=\"/blog/private-label\" target=\"_blank\"\u003ePrivate-label products\u003c/a\u003e are produced by a third-party manufacturer based on retailers’ specifications. Retailers then market and sell those products under their own brand. You can find private label products through marketplaces like \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" rel=\"nofollow\" target=\"_blank\"\u003eAlibaba\u003c/a\u003e and \u003ca href=\"https://www.thomasnet.com/\" rel=\"nofollow\" target=\"_blank\"\u003eThomasnet\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropshipping.\u003c/strong\u003e When \u003ca href=\"/blog/amazon-dropshipping\" target=\"_blank\"\u003edropshipping on Amazon\u003c/a\u003e, you never keep products in inventory. When someone purchases a product, the order goes to a third party. The third party then fulfills and ships the product to the customer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"33\"\u003e3. Write a business plan\u003c/h3\u003e\n\u003cp\u003eDraft a \u003ca href=\"/blog/strategic-business-plan\" target=\"_blank\"\u003estrategic business plan\u003c/a\u003e that details elements that are crucial to business success. Action items can \u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003einclude the following\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003eListing your products to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eDetermining \u003ca href=\"/blog/how-to-price-your-product\" target=\"_blank\"\u003eproduct pricing\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eDefining your \u003ca href=\"/blog/marketing-plan\" target=\"_blank\"\u003emarketing plan\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eIdentifying your \u003ca href=\"/blog/types-of-ecommerce\" target=\"_blank\"\u003eecommerce business model\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eCreating a plan for \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003einventory management\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"44\"\u003e4. Create an Amazon seller account\u003c/h3\u003e\n\u003cp\u003eTo create an Amazon seller account, you must first decide what type of seller plan you need: individual or professional. The main difference between the two depends on your projected volume of sales.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Comparison of Amazon individual and Amazon professional seller accounts.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_205f6a24-36da-47ea-b47a-1c61b3b8ddea.jpg?v=1708017690\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAmazon sellers have two plan options: individual or professional.\u003c/figcaption\u003e\n\u003c/fig\u003e\n\u003cp\u003eThe individual plan is a pay-as-you-go plan that gives you access to basic listing and order management tools. Individual sellers pay a \u003ca href=\"https://sell.amazon.com/pricing\" rel=\"nofollow\" target=\"_blank\"\u003e$0.99 seller’s fee\u003c/a\u003e every time they sell an item. If you sell fewer than 40 products per month, the individual plan may be for you. Once you sell more than 40 items per month, the individual plan becomes more expensive than the professional plan, so you may as well upgrade.\u003c/p\u003e\n\u003cp\u003eThe professional seller plan is a $39.99 monthly subscription service that offers a \u003ca href=\"https://sell.amazon.com/pricing#referral-fees\" rel=\"nofollow\" target=\"_blank\"\u003esuite of tools and benefits\u003c/a\u003e, including \u003ca href=\"https://sell.amazon.com/global-selling\" rel=\"nofollow\" target=\"_blank\"\u003eglobal selling programs\u003c/a\u003e, advanced business reports, and eligibility for Amazon’s \u003ca href=\"https://sell.amazon.com/blog/buy-box-featured-offer\" rel=\"nofollow\" target=\"_blank\"\u003eFeatured Offer position\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOnce you’ve selected a plan, it’s time to set up your new Amazon seller account. Collect the following information and enter it on the \u003ca href=\"https://sellercentral.amazon.com/\" rel=\"nofollow\" target=\"_blank\"\u003eSeller Central signup page\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-email-ideas\"\u003eBusiness email address\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eBank account number and bank routing number\u003c/li\u003e\n\u003cli\u003eActive credit card\u003c/li\u003e\n\u003cli\u003eGovernment issued national ID\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/tax-id-number\"\u003eTax information\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003ePhone number\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon seller central signup form.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_fe5a18ca-c9c1-4b6f-b1c6-5b6fe59657c8.jpg?v=1708017781\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eOnce your Amazon seller account is approved, you’re ready to get your products listed and start selling.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e \u003ca href=\"/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay?bust\" target=\"_blank\"\u003eIs Selling on Amazon Worth It for You?\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"55\"\u003e5. Decide which fulfillment option to use\u003c/h3\u003e\n\u003cp\u003eAs a seller, you have two \u003ca href=\"/blog/fulfillment-services\" target=\"_blank\"\u003efulfillment\u003c/a\u003e options: fulfillment by merchant and fulfillment by Amazon:\u003c/p\u003e\n\u003ch4\u003eFulfillment by merchant (FBM)\u003c/h4\u003e\n\u003cp\u003eWith FBM, you \u003ca href=\"/shipping\" target=\"_blank\"\u003efulfill orders directly to customers\u003c/a\u003e and manage shipping\u003ca href=\"/shipping\" target=\"_blank\"\u003e,\u003c/a\u003e returns, and customer service. This is a good option for made-to-order products or for products that require a longer lead time for processing.\u003c/p\u003e\n\u003ch4\u003eFulfillment by Amazon (FBA)\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/direct-fulfillment#3\"\u003eFBA\u003c/a\u003e, you send inventory to an Amazon warehouse, known as an Amazon Fulfillment Center (FC). These fulfillment centers ship products and manage returns from customers. You control inventory levels and pay storage fees for the product, in addition to a fulfillment fee for every unit sold to customers. Keep in mind, you still own the inventory until a customer receives it.\u003c/p\u003e\n\u003cp\u003eIn this model, Amazon handles payment from the customer and, in turn, pays you. You get access to Amazon’s customer service team that handles questions, returns, and refunds.\u003c/p\u003e\n\u003ch3 id=\"66\"\u003e6. List your first product\u003c/h3\u003e\n\u003cp\u003eThere are two ways you can list a product on Amazon: The first is for products already for sale on Amazon—these products have an existing \u003ca href=\"https://marketplaceconnecthelp.shopify.com/hc/en-us/articles/7243955227663-What-is-an-ASIN\" target=\"_blank\"\u003eAmazon Standard Identification Number (ASIN)\u003c/a\u003e, and your listing will be combined with the product detail page for all other sellers offering this product. The second is for new products (private label products) that you’re listing on Amazon for the first time.\u003c/p\u003e\n\u003cp\u003eLet’s consider the initial example: Say you’re selling travel mugs you bought at wholesale prices, and there’s already a listing on Amazon for that exact product.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eThe first thing you’ll need to do is copy the ASIN from the \"product details\" section of the existing listing.\u003c/li\u003e\n\u003cli\u003eNext, navigate to Seller Central, click Catalog and select Add Products. This brings up a search bar where you can paste the ASIN. Doing so will bring up the product listing. Use the dropdown to describe the condition of your item (New, Used - Like New, Used - Very Good, etc.)\u003c/li\u003e\n\u003cli\u003eClick “Sell this product,” set your price, select your fulfillment options (FBM or FBA), and follow the subsequent prompts. You have the option to enter a \u003ca href=\"/blog/what-is-a-stock-keeping-unit\" target=\"_blank\"\u003eSKU\u003c/a\u003e for your item, after which you can click the “Save and finish” button. You can view your listing in the “Manage inventory” page of your Seller Central account.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNow let’s look at the process for listing a product that has never been sold on Amazon, like your own line of emu leather platform clogs. Here’s how it works:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eFrom the Seller Central dashboard, you’ll again click “Add a product” followed by “I’'m adding a product not sold on Amazon.”\u003c/li\u003e\n\u003cli\u003eChoose your product category from the list, then enter all relevant information about your product (title, price, details, photos, fulfillment options).\u003c/li\u003e\n\u003cli\u003eOnce you’re done with this, simply click “Save and finish” and your product will be submitted for approval. Once it’s approved, Amazon will assign it an ASIN and list it for sale. You can access the listing via your “Manage inventory” page.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOnce your product detail page is live, shoppers can discover your product by searching on Amazon. If your product has appeal and you use effective marketing strategies, soon enough the orders will start rolling in.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/f1Jkcc6J7mo?si=bA2RkrpvhfWvgo8f\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" title=\"How To Write Good Copywriting Product Descriptions That SELL\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"783757692\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eHow to create successful product listings on Amazon\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eWrite a targeted product title\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eUpload clear product images\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003eWrite thorough product descriptions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eInclude product variants\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe product detail page of your product listing is where the sales happen on Amazon. The information you put on this page helps customers decide whether or not your product meets their needs. Candle brand \u003ca href=\"https://homesick.com/\" rel=\"nofollow\" target=\"_blank\"\u003eHomesick\u003c/a\u003e has a stellar example of a \u003ca href=\"/blog/product-page\" target=\"_blank\"\u003eproduct page\u003c/a\u003e. Let’s look at why.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon product page for Homesick Candle Hawaii.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2.jpg?v=1708017932\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"111\"\u003e1. Write a targeted product title\u003c/h3\u003e\n\u003cp\u003eYour product title should capture shoppers’ attention and tell them they are in the right place. A good product title with \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003etargeted keywords\u003c/a\u003e can improve your click-through rate in search and boost your \u003ca href=\"/blog/keys-to-early-success-on-amazon\" target=\"_blank\"\u003eSEO ranking within Amazon’s platform\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAmazon product titles have a 200-character limit, but \u003ca href=\"https://sellercentral.amazon.com/seller-forums/discussions/t/6a063172-4a5f-42a8-a53d-3ada769efd6a\"\u003eAmazon Seller Central\u003c/a\u003e recommends keeping titles under 80 characters. Concise product titles are easier to read on mobile devices, where longer titles are typically truncated due to the smaller screen size. Since \u003ca href=\"https://amzscout.net/blog/amazon-statistics/\"\u003emore than 50%\u003c/a\u003e of Amazon traffic comes from mobile devices, it's wise to optimize wherever you can.\u003c/p\u003e\n\u003cp\u003eEvery word in your product title is searchable, so aim to include vital information. For example, Homesick uses its brand name (Homesick)\u003cem\u003e,\u003c/em\u003e the product line (Scented Candle), the style (Hawaii), features (Scents of Pineapple, Coconut), and the container size.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon product page for Homesick brand candle in Hawaii scent.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3.jpg?v=1708018127\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"222\"\u003e2. Upload clear product images\u003c/h3\u003e\n\u003cp\u003eYour main photo should clearly show what the product is. Additional photos can provide other angles of the product and, if relevant, lifestyle imagery.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Additional photo of Homesick Scented Candles with burn times, display, etc.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_49ee946c-980f-4966-b333-d3bf42c16f11.png?v=1708018302\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eYou can also add video to give shoppers a more in-depth look at your products. Shoppers can scroll through your media to assess if the product is a good fit for their needs. Take care that your images are high quality so that shoppers can zoom in to see the finer details of your product.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003e3. Write thorough product descriptions\u003c/h3\u003e\n\u003cp\u003eProduct descriptions list the specifications and benefits of your product. Homesick uses bullet points for its descriptions, highlighting key information potential buyers look for in a candle, such as burn time, scent notes, and type of wax.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon About this item product details for Homesick Scented Candles.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4.jpg?v=1708018402\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"444\"\u003e4. Include product variants\u003c/h3\u003e\n\u003cp\u003eVariations of your products let you easily display the same product in various sizes, colors, and styles. While each version of a product has its own unique ASIN and detail page, \u003ca href=\"/blog/product-variant\"\u003eproduct variants\u003c/a\u003e give customers the ability to quickly switch between options.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/KMrTD8KIB18?si=IfIShQVFokTEEMoj\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" title=\"How To Find And Validate WINNING PRODUCTS: The 16 Step Product Research Guide\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"291360942\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003eCost of selling on Amazon\u003c/h2\u003e\n\u003cp\u003eWhen you start selling on Amazon, there are some fees you should be aware of because they’re frequently charged and can impact your Amazon channel’s \u003ca href=\"/blog/what-is-return-on-investment\" target=\"_blank\"\u003ereturn on investment \u003c/a\u003e(ROI). The following fees aren’t the only fees, just the common ones:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReferral fees.\u003c/strong\u003e Amazon charges a commission for selling on the platform. It’s different for each category. The \u003ca href=\"https://sell.amazon.com/pricing#referral-fees\" rel=\"nofollow\" target=\"_blank\"\u003eaverage referral fee\u003c/a\u003e is 15% but can range from 8% to 45%.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosing fees.\u003c/strong\u003e This is a \u003ca href=\"https://sell.amazon.com/pricing#referral-fees\" rel=\"nofollow\" target=\"_blank\"\u003e$1.80 fee\u003c/a\u003e taken from each unit sold for products in media categories (books, DVDs, music, software and computer/video games, video game consoles, and video game accessories).\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFBA fees.\u003c/strong\u003e If you use \u003ca href=\"https://sell.amazon.com/fulfillment-by-amazon\" rel=\"nofollow\" target=\"_blank\"\u003eFulfillment by Amazon\u003c/a\u003e you’ll pay a fee that covers picking, packing, shipping, and customer service. The exact cost depends on your product’s category, size, and weight, but it starts out at just a few dollars.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Amazon fees.\u003c/strong\u003e Amazon will also charge you storage fees for inventory in its fulfillment centers, with additional fees for aged inventory that has been in storage for more than 181 days. You may also have to pay fees for unsold inventory that Amazon returns to you, discards, or liquidates.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor an in-depth look at all possible fees, read the \u003ca href=\"https://sellercentral.amazon.com/gp/help/external/help-page.html?itemID=6F7CN3EQS7MEGCN\u0026amp;language=en_US\u0026amp;ref=efph_6F7CN3EQS7MEGCN_bred_G67WTAUHB9TQ9M6U\" rel=\"nofollow\" target=\"_blank\"\u003eselling on Amazon fees guide\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eTips for selling your products on Amazon\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1111\"\u003eEncourage product reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2222\"\u003eRun sponsored product ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3333\"\u003eTake advantage of promotions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4444\"\u003eDrive external traffic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5555\"\u003eGet your pricing right\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAmazon gives ecommerce businesses a unique opportunity to sell products to a wider audience, helping improve brand awareness in the process. Here are key tips for getting there:\u003c/p\u003e\n\u003ch3 id=\"1111\"\u003eEncourage product reviews\u003c/h3\u003e\n\u003cp\u003eReviews can be the deciding factor in a purchase, even if the product has a higher price than competitors’ offerings. One way to encourage \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ereviews from customers\u003c/a\u003e is to send a follow-up email after a customer purchases your product.\u003c/p\u003e\n\u003cp\u003eAmazon sellers can send customers automated follow-up emails that are related to a specific order. The \u003ca href=\"https://www.youtube.com/watch?v=WFXJvlZvNwg\" rel=\"nofollow\" target=\"_blank\"\u003eguidelines are here\u003c/a\u003e but, in summary, you may not:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSend emails with marketing or promotional messages.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eInclude links to websites other than Amazon.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eRequest or incentivize positive reviews.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can, however, send emails that ask the customer to leave a review—so long as you don’t specifically request that the feedback be positive.\u003c/p\u003e\n\u003cp\u003eThere are ample best practices for \u003ca href=\"/blog/email-marketing\" target=\"_blank\"\u003eemail marketing\u003c/a\u003e out there, but aim to send no more than two emails: one during the order confirmation or delivery phase and one \u003ca href=\"/blog/post-sales-emails-turn-buyers-into-fans\" target=\"_blank\"\u003epost-purchase email\u003c/a\u003e after the customer receives the product.\u003c/p\u003e\n\u003ch3 id=\"2222\"\u003eRun sponsored product ads\u003c/h3\u003e\n\u003cp\u003eAmazon has a robust ad platform that lets you market your products to Amazon customers. Amazon Sponsored Product Ads is a \u003ca href=\"/blog/ecommerce-ppc-management\" target=\"_blank\"\u003ePPC (pay per click)\u003c/a\u003e model that lets you promote your Amazon products. Ad placements on desktop can be above, alongside, or below search results for related search terms, as well as on product detail pages.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Sponsored product Amazon ads for Homesick Scented Candles within a search for candles.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5.jpg?v=1708018522\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003cp\u003eA few things to keep in mind when running Amazon PPC ads:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with automatic targeting.\u003c/strong\u003e This allows Amazon to use its powerful search algorithms to automatically discover and suggest an exhaustive list of potential keywords for you. You can begin by selecting a flat default bid across all keywords, but your eventual goal is to get data on how various keywords perform and target the ones that are most effective.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvaluate your automatic targeting campaign.\u003c/strong\u003e Assess your automatic targeting campaign once you have at least a few weeks’ worth of data to determine which keywords performed the best. You want to transition those over to a manual campaign, where you can focus on only the most relevant keywords. With a manual campaign, you have the ability to adjust bids by keyword.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinue to iterate your manual campaign for keywords and bids.\u003c/strong\u003e Different bid amounts can yield various placements and results, so continue to test until you find a strategy that works well for you.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse insights to optimize product details pages. \u003c/strong\u003eAs you refine your PPC strategy, you’ll gain a better sense of which keywords are relevant to your product. You can add those keywords to your product detail pages to help you capture more organic traffic without having to pay for ads.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"3333\"\u003eTake advantage of promotions\u003c/h3\u003e\n\u003cp\u003eLeveraging promotions can help you generate sales and increase \u003ca href=\"/blog/brand-awareness\" target=\"_blank\"\u003ebrand awareness\u003c/a\u003e. A popular type of promotion on the Amazon platform is \u003ca href=\"https://www.amazon.com/gp/help/customer/display.html?nodeId=GW3L8JX7Q9FH8ALB\" rel=\"nofollow\" target=\"_blank\"\u003eLightning Deals\u003c/a\u003e. These deals are flash sales featured on the \u003ca href=\"https://www.amazon.com/deals\" rel=\"nofollow\" target=\"_blank\"\u003eAmazon Deals\u003c/a\u003e, one of the most frequently visited pages on Amazon.\u003c/p\u003e\n\u003cp\u003eLightning Deals can help:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease discoverability of your product, especially during big events such as Prime Day and holidays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eLead to more online reviews due to greater product reach and sales.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDrive conversions after the promotion ends, as more units sold can improve rankings on \u003ca href=\"/blog/serp\" target=\"_blank\"\u003esearch engine results pages\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eTrial new products and win new customers for future purchases.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLightning Deals appear in the “See All Recommendations” section of the screen on Seller Central. Lightning Deals run across many different categories, including health and personal care, home and kitchen, consumer electronics, fashion, grocery, and much more.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon Today's Deals include Lightning Deals of limited time discounts on popular products.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6.jpg?v=1708018621\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch3 id=\"4444\"\u003eDrive external traffic\u003c/h3\u003e\n\u003cp\u003eMany brands reserve their external marketing channels to point to their \u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003eecommerce store\u003c/a\u003e. While there is value in using ads to direct traffic to your own site, those same tactics also work to promote your Amazon listings.\u003c/p\u003e\n\u003cp\u003eIf you collaborate with bloggers and \u003ca href=\"/blog/influencer-marketing\" target=\"_blank\"\u003einfluencers\u003c/a\u003e, you can expand your reach through programs like \u003ca href=\"https://affiliate-program.amazon.com/\" rel=\"nofollow\" target=\"_blank\"\u003eAmazon Associates\u003c/a\u003e and \u003ca href=\"https://affiliate-program.amazon.com/influencers\" rel=\"nofollow\" target=\"_blank\"\u003eAmazon Influencers\u003c/a\u003e—as well as external platforms for connecting with influencers, such as \u003ca href=\"/blog/influencer-marketing-platforms-to-find-creators#0\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e.\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild and manage a community of influencers who love your brand\u003c/p\u003e\n\u003cp\u003eShopify Collabs can help you recruit and manage creators who can promote your products, endorse your brand, and ultimately increase your sales.\u003c/p\u003e\n\u003cp\u003e\u003ca class=\"marketing-button marketing-button--small\" href=\"https://apps.shopify.com/collabs\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cp\u003eAdditionally, you can create discount codes to share externally, such as on your \u003ca href=\"/blog/social-media-small-businesses\" target=\"_blank\"\u003esocial media channels\u003c/a\u003e, to encourage customers to buy on Amazon.\u003c/p\u003e\n\u003ch3 id=\"5555\"\u003eGet your pricing right\u003c/h3\u003e\n\u003cp\u003eFinding the right \u003ca href=\"/blog/pricing-strategies\" target=\"_blank\"\u003epricing strategy\u003c/a\u003e for your products is especially important in Amazon’s marketplace, where you compete against other sellers. Here are some key considerations when aiming to hit the right pricing:\u003c/p\u003e\n\u003ch4\u003eAmazon Marketplace Fair Pricing Policy\u003c/h4\u003e\n\u003cp\u003eAccording to the Amazon Marketplace Fair Pricing Policy: You can’t set a price that \"\u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/G5TUVJKZHUVMN77V\" rel=\"nofollow\" target=\"_blank\"\u003eharms customer trust\u003c/a\u003e.” Amazon offers some examples of pricing practices that raise red flags, including pricing a product significantly higher than recent prices offered on or off Amazon, selling bundles of multiple units for a higher price per unit than if sold individually, and adding excessive shipping fees. Avoid a potential account suspension by pricing your products fairly.\u003c/p\u003e\n\u003ch4\u003eAutomate pricing\u003c/h4\u003e\n\u003cp\u003eRepricing tools like Amazon’s \u003ca href=\"https://sell.amazon.com/tools/automate-pricing\" rel=\"nofollow\" target=\"_blank\"\u003eAutomate Pricing\u003c/a\u003e on Seller Central help you to automatically make pricing decisions. With the free Automate Pricing tool, you can establish parameters for pricing products and specify how to automatically \u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/G201994820\" rel=\"nofollow\" target=\"_blank\"\u003eadjust product prices to a competitive level\u003c/a\u003e.\u003c/p\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" alt=\"Amazon Today's Deals page featuring various products running deals.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7.jpg?v=1708018702\" loading=\"lazy\"\u003e\u003c/fig\u003e\n\u003ch2 id=\"5\"\u003eComplement your Shopify store by selling on Amazon\u003c/h2\u003e\n\u003cp\u003eAt first glance, Amazon can seem like a challenger to your ecommerce business: a global marketplace, a massive audience, a go-to destination for consumer search. However, when approached as a resource, Amazon can actually help entrepreneurs make money online. Under the right circumstances, \u003ca href=\"/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay\" target=\"_blank\"\u003eselling on Amazon is worth it\u003c/a\u003e for Shopify store owners.\u003c/p\u003e\n\u003cp\u003eYour Shopify store is your home base, and Amazon’s global marketplace is your opportunity to reach massive new audiences. Strategic planning, experimentation, and some hustle will get you a long way to successfully selling on Amazon.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eSelling on Amazon FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it free to sell something on Amazon?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon charges a \u003ca href=\"https://sell.amazon.com/pricing#referral-fees\" rel=\"nofollow\" target=\"_blank\"\u003ereferral fee\u003c/a\u003e for each item sold. The rate changes depending on the product category, ranging from 8% to 45%.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the startup cost to sell on Amazon?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSetting up an Amazon Seller account is free if you sign up for the Individual plan. You will only pay as you sell products. If you sign up for a Professional Seller account, you’ll pay $39.99 per month.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I sell on Amazon from my home?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, like many \u003ca href=\"/blog/what-is-ecommerce\" target=\"_blank\"\u003eecommerce\u003c/a\u003e sellers, you can create a home-based, online business selling on Amazon.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some good products to sell on Amazon?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eToys and games\u003c/li\u003e\n\u003cli\u003eElectronics\u003c/li\u003e\n\u003cli\u003eVideo games\u003c/li\u003e\n\u003cli\u003eBooks\u003c/li\u003e\n\u003cli\u003eClothing and shoes\u003c/li\u003e\n\u003cli\u003eJewelry\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20sell_20on_20amazon.png?v=1709760282\" alt=\"Stacks of Amazon shipping boxes on a light orange background.\"\u003e\u003c/p\u003e\u003cp\u003eThinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell on Amazon in 6 Steps (2025)","description":"Want to sell on Amazon in 2025? Learn everything you need to know about selling plans, fees, product listings, and tips for marketing your products."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-on-amazon\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-on-amazon\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-on-amazon\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-on-amazon\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-on-amazon\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-on-amazon\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-on-amazon\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-on-amazon\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-on-amazon\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-on-amazon\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-on-amazon\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-on-amazon\",\"pt\":\"https://www.shopify.com/br/blog/vender-amazon\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-on-amazon\",\"de\":\"https://www.shopify.com/de/blog/amazon-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/vender-en-amazon-no-es-subir-productos-y-ver-que-pasa\",\"it\":\"https://www.shopify.com/it/blog/vendere-su-amazon\",\"nl\":\"https://www.shopify.com/nl/blog/verkopen-op-amazon\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"How to Write a Perfect Business Plan in 9 Steps\",\"url\":\"blog/business-plan\"},{\"title\":\"How to Set Up \u0026 Open a Pop-Up Shop\",\"url\":\"blog/pop-up-shop\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481","imageAltText":"Stacks of Amazon shipping boxes on a light orange background.","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/17156388","handle":"17156388-22-awesome-websites-with-stunning-free-stock-images","title":"14 Best Free Stock Photo Sites for Any Purpose (2025)","publishedAt":"2024-11-22T19:18:48Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_2520free_2520stock_2520photo_2520sites.png?v=1732290102","altText":"Three screenshots of stock photo sites.","width":1848,"height":782},"tags":["Brand"],"contentHtml":"\u003cp\u003eThere’s no denying the power of a great photograph. A stellar image can instantly resonate with customers and set the tone for your whole brand. The problem? Hiring and working with talented photographers is expensive and time-consuming. \u003c/p\u003e\n\u003cp\u003eWhether you want to set the scene for a seasonal product line or illustrate the satisfied buyers who’ve left you so many positive reviews, you can quickly choose from millions of free photos on a host of free stock photo websites. \u003c/p\u003e\n\u003cp\u003eDiscover the best options for you with our list of the 14 best free stock photo sites. \u003c/p\u003e\n\u003cdiv data-sanitized-data-guide=\"photography\" data-guide=\"photography\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e14 best free stock photo websites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat to look for in a free stock image license\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eFree stock photo sites FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e14 best free stock photo websites\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBurst by Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePixabay\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eUnsplash\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003ePexels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eFlickr\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eCanva\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eFreepik\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#88\"\u003eLife of Pix\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#99\"\u003eDepositphotos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1010\"\u003eGratisography\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1111\"\u003eKaboompics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1212\"\u003ePxhere\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1313\"\u003eWikimedia Commons\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1414\"\u003eOpenverse\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e📸 Note: As you browse this list of free stock photo sites, always double-check that your chosen photos are both royalty-free and approved for commercial use. Otherwise, you may be required to make payments each time you use an image. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Burst by Shopify\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://burst.shopify.com/\"\u003eBurst\u003c/a\u003e is a free stock photo site powered by Shopify. Its library includes more than 20,000 high-resolution images, and all of them are approved for commercial use. If your image layout makes it tricky to credit the photographer, you can rest easy: Burst’s image licenses don’t mandate attribution.\u003c/p\u003e\n\u003cp\u003eYou can sort through free stock photography by keyword or category, plus you can browse this week’s top stock photos and preset libraries in categories like “Blur-background” and “Around the world.” Burst also has free resources for photographers and small business owners alike, with articles on subjects such as \u003ca data-sanitized-target=\"_blank\" href=\"https://www.shopify.com/stock-photos/tips/how-to-take-product-photos-at-home-with-almost-no-equipment\"\u003eproduct photography\u003c/a\u003e and \u003ca data-sanitized-target=\"_blank\" href=\"https://www.shopify.com/stock-photos/tips/20-best-free-zoom-background-images-to-brighten-up-your-virtual-meetings\"\u003eZoom backgrounds\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Pixabay\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://pixabay.com/\"\u003ePixabay\u003c/a\u003e has more than five million free stock photos you can use without attribution or permission from the photographer. The site features an integration with \u003ca data-sanitized-target=\"_blank\" href=\"/blog/what-is-canva\"\u003eCanva\u003c/a\u003e that makes editing and adapting photos a breeze. Plus, you can find more than photos on Pixabay: You can download free videos, \u003ca data-sanitized-target=\"_blank\" href=\"/blog/what-is-gif\"\u003eGIFs\u003c/a\u003e, sound effects, art illustrations, and vector files from the site, too.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Unsplash\u003c/h3\u003e\n\u003cp\u003eWith over six million stock photos from more than 375,000 contributors, \u003ca data-sanitized-target=\"_blank\" href=\"https://unsplash.com/about\"\u003eUnsplash\u003c/a\u003e curates its large selection to prioritize top-quality stock photography. Although you need a paid account ($7/month) to download some images, there are still innumerable free options on Unsplash. Plus, you can reproduce your Unsplash photos an unlimited number of times without attribution to the photographer.\u003c/p\u003e\n\u003ch3 id=\"44\"\u003e4. Pexels\u003c/h3\u003e\n\u003cp\u003eYou can choose from hundreds of thousands of free stock photos on \u003ca data-sanitized-target=\"_blank\" href=\"https://www.pexels.com/\"\u003ePexels\u003c/a\u003e, which hand-picks its offerings from both user uploads and other free photo websites. Each photograph is tagged and easily searchable. To incentivize relevant uploads, the site hosts challenges for photographers and features a “leaderboard” that lets you see Pexels’ top-viewed photographers. For example, you could enter one of your own photos into an “Autumn Across the US” challenge for the chance to win a prize.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003e5. Flickr\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://www.flickr.com/\"\u003eFlickr\u003c/a\u003e is a great way to share images with friends and join groups of like-minded photographers, but it’s also a great platform to find top-notch free stock photos. If you’re looking for an image of a specific subject or location, Flickr is one of your best options: The site has an astounding number of photos (an estimated \u003ca data-sanitized-target=\"_blank\" href=\"https://photutorial.com/flickr-statistics/#:~:text=Flickr%20Photo%20Statistics\u0026amp;text=Number%20of%20photos%20uploaded%20daily,%2C%20Nikon%20(18%25).\"\u003e10 billion\u003c/a\u003e). \u003c/p\u003e\n\u003cp\u003eJust know that you’ll need to filter your search by “Commercial use allowed” if you plan to use a photo for your business. Depending on the preferences of the creator, you might not be able to edit the image and may need to credit the photographer, so always check the fine print when deciding to use a stock photo. \u003c/p\u003e\n\u003ch3 id=\"66\"\u003e6. Canva\u003c/h3\u003e\n\u003cp\u003eThe graphic design tool \u003ca data-sanitized-target=\"_blank\" href=\"https://www.canva.com/features/free-stock-photos/\"\u003eCanva\u003c/a\u003e is a great place to find free stock photos for marketing materials. For example, if you’re incorporating an image into a marketing asset like a pamphlet or newsletter graphic, Canva’s stock photo library could be a good choice for your brand. You can search for photos within the tool’s intuitive editor, which lets you quickly find images and develop your assets all in the same place.\u003c/p\u003e\n\u003cp\u003eRead more: \u003ca data-sanitized-target=\"_blank\" href=\"/blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\"\u003ePicture Perfect: 15 Best Free Photo Editors\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"77\"\u003e7. Freepik\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://www.freepik.com/\"\u003eFreepik\u003c/a\u003e offers free downloads of visual assets including stock photos, templates, vector files, and icons. That range of offerings makes it a great stock image website for small business owners with multiple design needs. Not everything is free to use, but you can easily filter your search to exclude paid results. You can also filter your free stock photos results to exclude AI-generated imagery. Note that you’ll need to include a “Designed by Freepik” attribution unless you upgrade to a premium account for $12/month.\u003c/p\u003e\n\u003ch3 id=\"88\"\u003e8. Life of Pix\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://www.lifeofpix.com/\"\u003eLife of Pix\u003c/a\u003e has a library of free stock photos fit for the pages of a magazine. The website doesn’t offer as many generic stock photos as other stock photo sites, but the library is a great place to look for unique, editorial-quality free stock photos. If you’re looking for inspiration, you can browse new photos in Life of Pix’s curated collections, like their photographer-of-the-week spotlight. You can use the site’s photographs for commercial purposes, and you don’t need to worry about attribution.\u003c/p\u003e\n\u003ch3 id=\"99\"\u003e9. Depositphotos\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://depositphotos.com/free-images.html\"\u003eDepositphotos\u003c/a\u003e has more than 68,000 free stock photos, editorial images, vector files, and videos for download. Once you select a photo, you can choose between different images in the series featuring the same model or subject matter, which can help you land on the perfect image for your business. Just know that in order to use these stock photos for free, you’ll need to include an attribution to Depositphotos. \u003c/p\u003e\n\u003ch3 id=\"1010\"\u003e10. Gratisography\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://gratisography.com/\"\u003eGratisography\u003c/a\u003e promises “the quirkiest, weirdest, and funniest stock photos on the internet.” Indeed, this free stock image site, founded in 2011 by artist, designer, and photographer Ryan McGuire, offers a diverse collection of whimsical (and utterly unique) images. Think: a duck dressed as a doctor, a squirrel in Amelia Earhart–style garb, and tiny construction workers on a slice of chocolate cake. You can use Gratisography’s free stock photos for either commercial or personal use without attribution requirements.\u003c/p\u003e\n\u003ch3 id=\"1111\"\u003e11. Kaboompics\u003c/h3\u003e\n\u003cp\u003e\u003ca data-sanitized-target=\"_blank\" href=\"https://kaboompics.com/\"\u003eKaboompics\u003c/a\u003e features a library of sleek, high-quality stock photos that would look at home on even the most design-driven brands’ \u003ca data-sanitized-target=\"_blank\" href=\"/blog/what-to-post-instagram-ideas\"\u003eInstagram feeds\u003c/a\u003e. Kaboompics is particularly well-suited to brands with a specific aesthetic in mind: For example, you can scroll through images of artfully smeared beauty products or tastefully decorated minimalist interiors. You can also choose between similar images of the same subject using the site’s Photo Shoot feature. \u003c/p\u003e\n\u003cp\u003eKaboompic’s licensing agreements don’t require attribution and even let you edit the site’s free stock images, so you can easily incorporate them into your \u003ca data-sanitized-target=\"_blank\" href=\"/blog/product-marketing\"\u003eproduct marketing\u003c/a\u003e, branding, or social media.\u003c/p\u003e\n\u003ch3 id=\"1212\"\u003e12. PxHere\u003c/h3\u003e\n\u003cp\u003eAll of the free stock photos on \u003ca data-sanitized-target=\"_blank\" href=\"https://pxhere.com/\"\u003ePxHere\u003c/a\u003e are in the public domain, so you can edit the library’s images without worrying about attribution. The site has a mix of generic stock images and unique content. To more efficiently find what you need, helpful filters let you sift through search results by specific theme or specific color palette. \u003c/p\u003e\n\u003ch3 id=\"1313\"\u003e13. Wikimedia Commons\u003c/h3\u003e\n\u003cp\u003eAll of the free photos on \u003ca data-sanitized-target=\"_blank\" href=\"https://commons.wikimedia.org/wiki/Main_Page\"\u003eWikimedia Commons\u003c/a\u003e are either in the public domain (meaning they’re free for any type of use) or published with the Creative Commons license (which \u003ca data-sanitized-target=\"_blank\" href=\"https://creativecommons.org/share-your-work/cclicenses/\"\u003eoften means\u003c/a\u003e they’re free for any use, so long as you credit the original creator). The site features more than 100 million image, video, and sound files, so you’ll have a lot to choose from. \u003c/p\u003e\n\u003cp\u003eNot all of the photographs on Wikimedia Commons look as professional as the other stock photo libraries on this list. But the sheer number of images make Wikimedia Commons a great place to look for stock photos of specific locales. You can also browse a number of vintage photos, which may suit certain \u003ca data-sanitized-target=\"_blank\" href=\"/blog/aesthetic-instagram\"\u003ebrand aesthetics\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"1414\"\u003e14. Openverse\u003c/h3\u003e\n\u003cp\u003eThere are more than 80 million Creative Commons images on \u003ca data-sanitized-target=\"_blank\" href=\"https://openverse.org/\"\u003eOpenverse\u003c/a\u003e, a stock photo site that compiles free stock photos from other stock photo sites into a single, easily searchable platform. Openverse lets you filter your search by the type of Creative Commons license, so you can be sure to select a photo that allows for commercial use.\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" data-sanitized-referrerpolicy=\"strict-origin-when-cross-origin\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-frameborder=\"0\" title=\"YouTube video player\" src=\"https://www.youtube.com/embed/uZeRLXODK5w?si=sF8U5Y-Rc-yJk6Q0\" height=\"315\" width=\"560\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eWhat to look for in a free stock image license\u003c/h2\u003e\n\u003cp\u003eJust because an image is free to download doesn’t mean it doesn’t carry restrictions. Make sure to read your free stock photo’s license to confirm you can use your photo where and how you want.\u003c/p\u003e\n\u003cp\u003eLook out for these characteristics in a stock photo:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eRoyalty-free images.\u003c/strong\u003e This means you can use the image without having to pay each time you use it. For example, for \u003ca data-sanitized-target=\"_blank\" href=\"/blog/multichannel-branding\"\u003ebrand consistency\u003c/a\u003e, you may want to use a particular image on a product page as well as all of the marketing channels where you promote that product.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eCommercial use.\u003c/strong\u003e Think of “commercial use” as any activity that supports financial gain. For example, using a photo in virtually any type of marketing effort would be considered commercial use. As an ecommerce merchant, you’ll want to make sure your stock photos are approved for commercial use before incorporating them into any of your channels.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eCreative Commons.\u003c/strong\u003e A \u003ca data-sanitized-target=\"_blank\" href=\"https://creativecommons.org/share-your-work/cclicenses/\"\u003eCreative Commons\u003c/a\u003e license means you can use the free stock photo without worrying about copyright infringement. That being said, some types of Creative Commons licenses restrict commercial use or bar you from adapting and editing the photo; others allow those actions, but require you credit the photographer upon usage. Before you download free photos in the Creative Commons, make sure to read their licenses to confirm if and how you can legally use them.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eAttribution.\u003c/strong\u003e This refers to giving credit to the photographer or free stock photo website. Typically, you can simply give credit in a single line underneath wherever you use each free stock image.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"3\"\u003eFree stock photo sites FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is the best free stock image site?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/stock-photos\"\u003eBurst\u003c/a\u003e, powered by Shopify, is a free stock image site with all photos available for both personal and commercial use, no attribution required. Other popular stock photo sites include Pixabay and Unsplash.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhere can I get totally free images? \u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eSome of the best websites for acquiring free stock photography include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eBurst by Shopify\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePixabay\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eUnsplash\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePexels\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eFlickr\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eAre free stock photos really free?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eYes, free stock photos are really free of charge. However, some free stock photography sites require you to publicly attribute credit to the website or photographer wherever you share their photos.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Looking for free stock photography for your brand? Find the perfect fit with this list of the 14 best free stock photo sites.","excerptHtml":"\u003cp\u003eLooking for free stock photography for your brand? Find the perfect fit with this list of the 14 best free stock photo sites.\u003c/p\u003e","seo":{"__typename":"SEO","title":"36 Best Free Stock Photo Sites (2024)","description":"Looking for free stock photography for your brand? Find the perfect fit with this list of the 14 best free stock photo sites."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-GB\":\"https://www.shopify.com/uk/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-AU\":\"https://www.shopify.com/au/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-ID\":\"https://www.shopify.com/id/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-NZ\":\"https://www.shopify.com/nz/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-ZA\":\"https://www.shopify.com/za/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-NG\":\"https://www.shopify.com/ng/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-PH\":\"https://www.shopify.com/ph/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-SG\":\"https://www.shopify.com/sg/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-HK\":\"https://www.shopify.com/hk/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-IE\":\"https://www.shopify.com/ie/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"en-MY\":\"https://www.shopify.com/my/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\",\"pt\":\"https://www.shopify.com/br/blog/bancos-de-imagens-sem-direito-autoral\",\"ja-JP\":\"https://www.shopify.com/jp/blog/free-stock-images\",\"de\":\"https://www.shopify.com/de/blog/kostenlose-bilder\",\"es\":\"https://www.shopify.com/es/blog/17310088-22-sitios-con-imagenes-de-stock-impresionantes-y-gratuitas\",\"fr\":\"https://www.shopify.com/fr/blog/47729285-les-22-meilleures-banques-d-images-gratuites-et-libres-de-droits\",\"it\":\"https://www.shopify.com/it/blog/immagini-gratuite-uso-commerciale\",\"nl\":\"https://www.shopify.com/nl/blog/gratis-stockfotos\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Sell Photos Online- 18 Websites for Selling Your Photography\",\"url\":\"blog/how-to-sell-photos-online\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"How to Design a Visual Identity for Your Brand- Ideas for Every Budget and Skill Level\",\"url\":\"blog/branding-design\"},{\"title\":\"How to Optimize Your Images for the Mobile Web\",\"url\":\"blog/image-sizes\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_2520free_2520stock_2520photo_2520sites.png?v=1732290102","imageAltText":"Three screenshots of stock photo sites.","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T19:18:48Z"},{"__typename":"Article","id":"gid://shopify/Article/1185808393","handle":"competitive-shipping-as-a-small-shop","title":"How To Reduce Shipping Costs: 11 Useful Tips","publishedAt":"2024-11-21T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image2_b0019612-e9f4-4eda-8304-1b23fe81f73c.jpg?v=1730128492","altText":"Illustration of a package being sealed with tape made from dollar bills, representing the cost of shipping.","width":1848,"height":970},"tags":["Backoffice"],"contentHtml":"\u003cstyle type=\"text/css\"\u003e\u003c!--\n.tg {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;\n overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\n--\u003e\u003c/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eShipping costs can eat into small business profits. But with the right planning, it’s possible to compete with the ecommerce giants and offer low rates—or even free shipping.\u003c/p\u003e\n\u003cp\u003eUse these 11 practical tips to minimize shipping expenses while maintaining a good customer experience and your \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\"toc\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHow to reduce shipping costs for your small business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to calculate shipping costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eShipping costs FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eHow to reduce shipping costs for your small business\u003c/h2\u003e\n\u003cp\u003eTry these simple, effective ways to reduce shipping costs for your store:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eUse Shopify Shipping to cut carrier costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eUse flat rate shipping when possible\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCalculate the right shipping fees\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eChoose the right-sized packaging\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eReduce the weight of packages\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCreate a shipping policy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eKnow when shipping rates change\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLook for discounted supplies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eUse third party insurance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eOffer local delivery or pickup\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eAnalyze where orders are being shipped\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"4\"\u003e1. Use Shopify Shipping to cut carrier costs\u003c/h3\u003e\n\u003cp\u003eShipping through Shopify is probably the most effective way to cut shipping costs, no matter where you’re sending packages.\u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"/shipping\"\u003eShopify Shipping\u003c/a\u003e, you get access to pre-negotiated discounts of up to 88% from major carriers, including \u003ca href=\"/shipping/usps?utm_source=shipping-index\u0026amp;utm_content=shipping-index\"\u003eUSPS\u003c/a\u003e, \u003ca href=\"/shipping/ups\"\u003eUPS\u003c/a\u003e, \u003ca href=\"/shipping/dhl-express\"\u003eDHL\u003c/a\u003e, and Canada Post.\u003c/p\u003e\n\u003cp\u003eThe best part? These savings are included with a standard subscription—simply \u003ca href=\"https://help.shopify.com/en/manual/shipping/shopify-shipping\"\u003eaccess the shipping features\u003c/a\u003e from your Shopify dashboard and decide whether to offer your customers free, flat-rate, or calculated shipping at checkout.\u003c/p\u003e\n\u003cp\u003eYou can also use Shopify to buy and print shipping labels, including auto-generated customs forms for \u003ca href=\"/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e2. Use flat rate shipping when possible\u003c/h3\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/increase-sales-flat-rate-shipping\"\u003eflat rate shipping\u003c/a\u003e, the cost of shipping is split into size, weight, or destination categories, so the price of sending a package becomes more predictable. This makes it a cost-effective, straightforward option that benefits you and your customers.\u003c/p\u003e\n\u003cp\u003eOffering flat rate shipping to customers lowers uncertainty at checkout, reducing the chances of an \u003ca href=\"/blog/shopping-cart-abandonment\"\u003eabandoned cart\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen sending packages, you can also take advantage of flat rate shipping options from carriers such as USPS and UPS. These carriers provide pre-determined prices for \u003ca href=\"/blog/how-to-measure-a-box\"\u003especific box sizes\u003c/a\u003e, making it simpler to estimate and budget for shipping costs. This is useful if you regularly ship similar-sized items—you’ll know in advance exactly how much shipping will cost.\u003c/p\u003e\n\u003cp\u003eFlat rate shipping is one of several \u003ca href=\"/blog/cheapest-way-to-ship-a-package\"\u003etypes of shipping rates\u003c/a\u003e you can charge customers at checkout using Shopify. You can create flat shipping rates for any order within a shipping zone—or orders within price or weight ranges.\u003c/p\u003e\n\u003cp\u003eFor example, you could set one domestic flat rate of $5 and another flat rate of $3 when orders exceed $50.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e💡 \u003c/span\u003eTip: \u003c/strong\u003eNegotiate bulk rates by committing to consistent monthly shipping volume. Keep records of your shipping patterns and total spend to better work out a deal with carriers. \u003c/p\u003e\n\u003ch3 id=\"6\"\u003e3. Calculate the right shipping fees\u003c/h3\u003e\n\u003cp\u003eTo avoid absorbing unnecessary costs, it’s important to accurately calculate the price of shipping. Keep track of every shipping-related expense, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoxes, packaging, tape, and stickers.\u003c/strong\u003e Include the cost of \u003ca href=\"/blog/sustainable-packaging-and-shipping-solutions\"\u003ematerials\u003c/a\u003e needed to securely package your items—down to the rolls of packing tape.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabor for sending an item.\u003c/strong\u003e Account for the time and effort spent preparing and shipping each item.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCourier costs for collection and delivery. \u003c/strong\u003eTake into consideration the fees charged by the courier service for collecting and delivering your packages.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImport and export fees when shipping internationally.\u003c/strong\u003e Be aware of any potential fees or duties associated with \u003ca href=\"/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e. (Tip: \u003ca href=\"/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003eUse ePacket\u003c/a\u003e for cheaper international delivery from Asia.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis applies whether you charge customers shipping fees or offer free shipping by building costs into product prices or absorbing them into other areas of your business. Either way, you’ll want to make sure that shipping costs aren’t an unexpected drain on your \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e4. Choose the right-sized packaging\u003c/h3\u003e\n\u003cp\u003eShipping costs can be reduced by making smart choices about how you package orders. Here are some factors to consider:\u003c/p\u003e\n\u003ch4\u003eReduce package size\u003c/h4\u003e\n\u003cp\u003eDon’t ship air! Always aim for the smallest possible package dimensions. Soft packing materials such as poly mailers or padded envelopes effectively protect items while being smaller and lighter than cardboard. Trimming down unnecessary weight on every package can lead to long-term savings.\u003c/p\u003e\n\u003ch4\u003eLook for free packaging\u003c/h4\u003e\n\u003cp\u003eTake advantage of free \u003ca href=\"/blog/small-business-packaging-ideas\"\u003epackaging options\u003c/a\u003e that may be offered by carriers. You could also consider reusing packaging where possible. Along with cost-savings, the choice to reuse packaging can help communicate your \u003ca href=\"/blog/brand-values\"\u003ebrand’s values\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eAnalyze order history\u003c/h4\u003e\n\u003cp\u003eReview your \u003ca href=\"/retail/order-history-why-keeping-track-of-customers-previous-orders-can-help-you-make-more-sales\"\u003eorder history\u003c/a\u003e to understand the sizes of packages you typically use. By identifying the most commonly shipped order sizes and quantities, you can select packaging that best matches your standard orders. This approach allows for streamlined packaging choices, \u003ca href=\"/blog/ecommerce-sustainability\"\u003ewaste reduction\u003c/a\u003e, and potential cost savings.\u003c/p\u003e\n\u003ch4\u003eCreate custom packaging\u003c/h4\u003e\n\u003cp\u003eIf you ship items with unique packaging requirements, consider investing in \u003ca href=\"/blog/product-packaging-design\"\u003ecustom packaging\u003c/a\u003e. Initial costs are often offset thanks to optimized shipment sizes, as well as by having fewer lost or damaged orders.\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/RtygijqXsdE?si=TRxOguGL5H61uT94\u0026amp;autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"8\"\u003e5. Reduce the weight of packages\u003c/h3\u003e\n\u003cp\u003ePackage weight can be as, or more, important than package size. The weight of a shipment translates directly into costs, which can become extreme for very heavy packages.\u003c/p\u003e\n\u003cp\u003eSend out lightweight shipments by following these tips:\u003c/p\u003e\n\u003ch4\u003ePack products in corrugated boxes\u003c/h4\u003e\n\u003cp\u003eCorrugated boxes are a type of \u003ca href=\"/blog/ecommerce-packaging\"\u003eecommerce packaging\u003c/a\u003e that’s stronger and lighter than regular cardboard. These boxes feature small air-filled grooves between their layers, offering improved strength while minimizing weight.\u003c/p\u003e\n\u003ch4\u003ePack products in poly mailers\u003c/h4\u003e\n\u003cp\u003eFor non-fragile items like clothing, consider using poly mailers instead of boxes. Poly mailers are lightweight, cost-effective, and occupy less space, reducing packaging costs.\u003c/p\u003e\n\u003ch4\u003eUse lightweight packing material\u003c/h4\u003e\n\u003cp\u003eWhen you need to fill empty space inside a package, use lightweight materials such as air pillows, packing paper, bubble wrap, foam inserts, or Versa Pak wadding rolls. Pack items tightly while minimizing weight to reduce shipping costs.\u003c/p\u003e\n\u003ch4\u003eSplit orders into multiple shipments\u003c/h4\u003e\n\u003cp\u003eConsider splitting large orders into multiple shipments. This can help distribute weight across several packages, potentially reducing shipping costs. Evaluate the impact on overall costs before implementing this strategy.\u003c/p\u003e\n\u003ch4\u003eUse a postage scale\u003c/h4\u003e\n\u003cp\u003eInvest in a postage scale to accurately measure the weight of each package. This enables precise cost calculations.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e6. Create a shipping policy\u003c/h3\u003e\n\u003cp\u003eCustomers often have questions about shipping. Creating a clear \u003ca href=\"/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e will help put them at ease and make them feel supported. Your policy will need to cover costs, delivery expectations, whether orders can be returned, and how customers can notify you if there’s an issue.\u003c/p\u003e\n\u003cp\u003eCreating a shipping policy doesn’t directly lower shipping costs. But it will indirectly contribute to savings by promoting transparent communication, efficient order processing, and reducing expenses related to returns.\u003c/p\u003e\n\u003cp\u003eIf you need inspiration for your shipping policy, Shopify’s free shipping policy template is a great starting point. Customize it for your store:\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eFree shipping policy template\u003c/p\u003e\n\u003cp\u003eEarn your customers’ trust by ensuring essential shipping details are clear and easy to find with this shipping policy template.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/first-sale/shipping-policy-template\" target=\"_blank\"\u003eDownload the template\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e7. Know when shipping rates change\u003c/h3\u003e\n\u003cp\u003eShipping carriers often adjust their rates, which can affect your shipping costs. It’s essential to stay informed about any rate changes to make necessary adjustments \u003cem\u003ebefore \u003c/em\u003ethe new rates kick in.\u003c/p\u003e\n\u003cp\u003eMost shipping carriers review their pricing each year and adjust rates based on overhead costs such as labor and fuel. New prices tend to be implemented in January but may also occur during the year. Check these pages for new rate announcements from the major carriers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://faq.usps.com/s/article/2024-Postage-Price-Change\" rel=\"nofollow\" target=\"_blank\"\u003eUSPS new rate announcements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.ups.com/us/en/support/shipping-support/shipping-costs-rates.page\" rel=\"nofollow\" target=\"_blank\"\u003eUPS shipping costs and rate announcements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.fedex.com/en-us/shipping/rate-changes.html\" rel=\"nofollow\" target=\"_blank\"\u003eFedEx shipping rate changes\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou may also be able to subscribe for email updates from the major carriers or shipping industry media to stay informed.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e8. Look for discounted supplies\u003c/h3\u003e\n\u003cp\u003eFinding discounted shipping supplies is a great way to reduce costs. Research online marketplaces and wholesalers like Amazon, eBay, and Alibaba to compare prices and quality. You may also be able to join industry associations and networks to access special deals negotiated for members.\u003c/p\u003e\n\u003cp\u003eLocal suppliers may have surplus inventory or be open to bulk purchase discounts, and some larger carriers offer packaging materials for lower prices. Don’t be afraid to buy a large amount of packaging to secure savings—you can store materials for future orders, and you won’t run out when needed.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e9. Use third-party insurance\u003c/h3\u003e\n\u003cp\u003eProtecting your packages and minimizing the risk of loss or damage is a common-sense way to keep costs manageable—but shipping carriers usually have pricey insurance options that may not cover everything. \u003c/p\u003e\n\u003cp\u003eThird-party insurance providers, on the other hand, offer competitive rates and customized coverage that suits your needs. You can choose the level of protection that matches the value of your goods and enjoy lower premiums. Remember to compare different providers to find the best coverage.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e10. Offer local delivery or pickup\u003c/h3\u003e\n\u003cp\u003eOne more radical way to reduce shipping costs is to stop using carriers when possible. If you’re shipping orders locally, you could deliver them yourself or work with local businesses to allow customers to pick up their purchases from an agreed location.\u003c/p\u003e\n\u003cp\u003eOffering a \u003ca href=\"/blog/local-delivery\"\u003elocal delivery\u003c/a\u003e service also helps you:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnect with your local community \u003c/strong\u003eby making it easier for locals to shop with your brand\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprove customer experience\u003c/strong\u003e by removing shipping delays and variable costs\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncrease sales\u003c/strong\u003e thanks to lower delivery costs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eKeep reading: \u003c/strong\u003e\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e11. Analyze where orders are being shipped\u003c/h3\u003e\n\u003cp\u003eLook closely at your shipping data. See which cities and regions are ordering most from your business. Once you understand that, you can move your inventory closer to where most of your orders going, rather than shipping everything from one far-away location.\u003c/p\u003e\n\u003cp\u003eFor example, if you noticed 40% of your orders are going to the Northeast, you might want to work with a fulfillment center or warehouse in Pennsylvania. Strategic placement can save money since shorter shipping distances mean less costs. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to calculate shipping costs\u003c/h2\u003e\n\u003cp\u003eAs a store owner, \u003ca href=\"/blog/common-shipping-questions\"\u003ecalculating shipping costs\u003c/a\u003e is not just about knowing how much to pay the carrier. It’s also about deciding how much to charge your customers for shipping.\u003c/p\u003e\n\u003cp\u003eStart by finding the weight and dimensions of your most popular orders. Use a standardized packing process to keep shipping costs predictable.\u003c/p\u003e\n\u003cp\u003eNext, get to know your shipping zones. These are areas defined by carriers based on the distance from your location. The further the zone, the higher the cost. Check your carrier’s zone maps to understand how they impact your shipping costs.\u003c/p\u003e\n\u003cp\u003eConsider what shipping methods you’ll offer to your customers. Ground shipping is usually cheaper but slower, while express delivery is faster but more expensive. Your choice should depend on your customers’ needs and your budget.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBased on these factors, decide on your shipping strategy: Will you offer free shipping, charge actual shipping costs, or use a flat rate?\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eFree shipping can convince customers to complete their purchases, but you need to make sure your business can absorb the extra costs. Charging actual or flat-rate costs can help maintain your profit margins.\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/088tKYu7kKY?si=13VfKf6LBjnMd7jC\u0026amp;autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eUSPS shipping costs\u003c/h3\u003e\n\u003cp\u003eThe United States Postal Service (USPS) is typically \u003ca href=\"/blog/cheapest-way-to-ship-a-package\"\u003ethe cheapest way to send packages\u003c/a\u003e within the US, especially for ground shipping. \u003c/p\u003e\n\u003cp\u003eTo help compare USPS shipping costs, here’s an example. The table below shows how much it costs to send a small, one pound package from New York to Chicago using USPS’s various mailing classes:\u003c/p\u003e\n\u003ccenter\u003e\n\u003c!--Table 1--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eService\u003c/th\u003e\n\u003cth class=\"tg-wkkj\"\u003eEstimated delivery time\u003c/th\u003e\n\u003cth class=\"tg-wkkj\"\u003eRate\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.usps.com/ship/ground-advantage.htm\" rel=\"nofollow\" target=\"_blank\"\u003eGround Advantage\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e2-5 business days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$8.60\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.usps.com/ship/priority-mail.htm\" rel=\"nofollow\" target=\"_blank\"\u003ePriority Mail\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3 business days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$10.40\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.usps.com/ship/priority-mail-express.htm\" rel=\"nofollow\" target=\"_blank\"\u003ePriority Mail Express\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e1 business day\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$44.90\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table 1--\u003e\n\u003c/center\u003e\n\u003cbr\u003e\n\u003cp\u003eThe above represents standard retail shipping costs, and lower commercial pricing may be available. To calculate shipping costs for a specific order, use the \u003ca href=\"https://postcalc.usps.com/\" rel=\"nofollow\" target=\"_blank\"\u003eUSPS price calculator\u003c/a\u003e. \u003c/p\u003e\n\u003ch3\u003eFedEx shipping rates\u003c/h3\u003e\n\u003cp\u003eAlongside USPS, \u003ca href=\"/blog/fedex-vs-ups\"\u003eFedEx and UPS\u003c/a\u003e are also popular carriers for US domestic shipments.\u003c/p\u003e\n\u003cp\u003eFedEx uses dimensional weight to calculate shipping prices, which means shipping costs are based on a package’s specific size. The carrier offers a variety of delivery speeds, including ground, overnight and same-day.\u003c/p\u003e\n\u003cp\u003eThe table below shows the average shipping cost to send a small package from New York to Chicago using FedEx’s various mailing classes:\u003c/p\u003e\n\u003ccenter\u003e\n\u003c!--Table 2--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\"\u003eService\u003c/th\u003e\n\u003cth class=\"tg-wkkj\"\u003eEstimated delivery time\u003c/th\u003e\n\u003cth class=\"tg-wkkj\"\u003eRate\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.fedex.com/en-us/shipping/ground.html\" rel=\"nofollow\" target=\"_blank\"\u003eGround\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3 business days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$13.63\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.fedex.com/en-us/shipping/3-day-express-saver-shipping.html\" rel=\"nofollow\" target=\"_blank\"\u003eExpress Saver\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3 business days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$37.21\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.fedex.com/en-us/shipping/2-day-shipping.html\" rel=\"nofollow\" target=\"_blank\"\u003e2 Day\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e2 business days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$40.94\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003ca href=\"https://www.fedex.com/en-us/shipping/overnight.html\" rel=\"nofollow\" target=\"_blank\"\u003eStandard Overnight\u003c/a\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e1 business day\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$90.32\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003ePriority Overnight\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e1 business day\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$103.28\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFirst Overnight\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e1 business day\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$139.55\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table 2--\u003e\n\u003c/center\u003e\n\u003cbr\u003e\n\u003cp\u003eAgain, these are approximate retail rates, and lower prices may be available using a flat rate or by signing up for a \u003ca href=\"https://www.fedex.com/en-us/small-business/ecommerce/shipping-solutions.html\" rel=\"nofollow\" target=\"_blank\"\u003eFedEx account\u003c/a\u003e. To calculate specific shipping rates, use the \u003ca href=\"https://www.fedex.com/en-us/online/rating.html#\" rel=\"nofollow\" target=\"_blank\"\u003eFedEx rate calculator\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eDon’t let shipping costs sink your profits\u003c/h2\u003e\n\u003cp\u003eThere’s no doubt about it: the cost of shipping can eat into your profit margins. Use these tips to manage your immediate shipping costs and \u003ca href=\"/blog/shipping-strategy\"\u003edevelop a shipping strategy\u003c/a\u003e that creates long-term savings.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/shipping\"\u003eShopify Shipping\u003c/a\u003e allows merchants to access heavily discounted rates on domestic shipments. Unlock lower costs, faster delivery, and a better shopping experience for your customers.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Luca D’Urbino\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"3\"\u003eShipping costs FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are shipping costs so high?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eGenerally, larger packages and packages sent via air tend to be more expensive than smaller ground shipments. Shipping costs can seem high due to the complex nature of the shipping process. Multiple factors such as labor, fuel surcharges, parcel weight, package dimensions, item value, and destination all contribute to the shipping rates determined by couriers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the cheapest shipping method?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eShopify Shipping is a cost-effective shipping method that partners with major carriers to offer discounted rates. Supported carriers include USPS, UPS, DHL, DPD, and Canada Post, ensuring your packages arrive safely and on time.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I pay less for USPS shipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eTo reduce USPS shipping costs, consider using flat rate or regional rate packaging. Take advantage of USPS Cubic pricing for items with small shipping volumes of less than 20 pounds. This exclusive USPS rate, available for merchants on the Shopify plan and above, offers lower shipping rates for qualifying packages sent via USPS Priority Mail.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I reduce my shipping costs?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eTo minimize shipping costs, consider the following strategies:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduce package weight.\u003c/li\u003e\n\u003cli\u003eOpt for appropriately sized packaging.\u003c/li\u003e\n\u003cli\u003eUtilize flat-rate shipping options whenever possible.\u003c/li\u003e\n\u003cli\u003eTake advantage of Shopify Shipping to benefit from lower carrier costs.\u003c/li\u003e\n\u003cli\u003eStay informed about rate changes.\u003c/li\u003e\n\u003cli\u003eOffer local delivery or pickup options.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I calculate dimensional weight?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cp itemprop=\"text\"\u003eTo calculate a package’s dimensions for shipping, multiply the package’s length, width, and height. Then, divide the result by a dimensional factor that is provided by the carrier. This will provide you with the dimensional weight of the package.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Looking for ways to reduce shipping expenses and compete with big retailers without passing the costs onto customers? Here’s how.","excerptHtml":"\u003cimg alt=\"Illustration of a package being sealed with tape made from dollar bills, representing the cost of shipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_3a3d73ac-e079-4c59-a0c9-24a7445ef890.jpg?v=1622664166\"\u003e\n\u003cp\u003eLooking for ways to reduce shipping expenses and compete with big retailers without passing the costs onto customers? Here’s how.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Reduce Shipping Costs: 11 Useful Tips","description":"Looking for ways to reduce shipping expenses and compete with big retailers without passing the costs onto customers? Here’s how."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/competitive-shipping-as-a-small-shop\",\"en-GB\":\"https://www.shopify.com/uk/blog/competitive-shipping-as-a-small-shop\",\"en-AU\":\"https://www.shopify.com/au/blog/competitive-shipping-as-a-small-shop\",\"en-ID\":\"https://www.shopify.com/id/blog/competitive-shipping-as-a-small-shop\",\"en-NZ\":\"https://www.shopify.com/nz/blog/competitive-shipping-as-a-small-shop\",\"en-ZA\":\"https://www.shopify.com/za/blog/competitive-shipping-as-a-small-shop\",\"en-NG\":\"https://www.shopify.com/ng/blog/competitive-shipping-as-a-small-shop\",\"en-PH\":\"https://www.shopify.com/ph/blog/competitive-shipping-as-a-small-shop\",\"en-SG\":\"https://www.shopify.com/sg/blog/competitive-shipping-as-a-small-shop\",\"en-HK\":\"https://www.shopify.com/hk/blog/competitive-shipping-as-a-small-shop\",\"en-IE\":\"https://www.shopify.com/ie/blog/competitive-shipping-as-a-small-shop\",\"en-MY\":\"https://www.shopify.com/my/blog/competitive-shipping-as-a-small-shop\",\"ja-JP\":\"https://www.shopify.com/jp/blog/reducing-shipping-cost\",\"de\":\"https://www.shopify.com/de/blog/versandkosten-sparen\",\"fr\":\"https://www.shopify.com/fr/blog/conseils-pour-envoyer-colis-pas-cher\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"FOB Shipping Points Explained: All You Need To Know\",\"url\":\"blog/what-is-fob-shipping-point\"},{\"title\":\"The Cheapest Ways to Ship Packages (2024 Guide)\",\"url\":\"blog/cheapest-way-to-ship-a-package\"},{\"title\":\"How To Charge Sales Tax in the US (2024)\",\"url\":\"blog/16480780-should-you-be-charging-sales-tax-on-your-online-store\"},{\"title\":\"Guide to ePacket Tracking, ePacket Delivery \u0026 Shipping (2024)\",\"url\":\"blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"},{\"title\":\"HTS Codes: Everything You Need To Know\",\"url\":\"blog/hts-codes\"},{\"title\":\"Order-to-Cash Process: A Step-by-Step Guide\",\"url\":\"blog/order-to-cash-process\"},{\"title\":\"Shipping Speed Guide: Strategy + Benefits of Fast Shipping Speeds\",\"url\":\"blog/shipping-speeds\"},{\"title\":\"How To Prepare for Shipping Rate Changes\",\"url\":\"blog/shipping-rate-changes\"},{\"title\":\"Shipping Strategy: Only Shipping Specific Products Internationally\",\"url\":\"blog/international-shipping-policy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image2_b0019612-e9f4-4eda-8304-1b23fe81f73c.jpg?v=1730128492","imageAltText":"Illustration of a package being sealed with tape made from dollar bills, representing the cost of shipping.","modifiedAt":"Nov 21, 2024","modifiedAtRaw":"2024-11-21T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557464846370","handle":"what-is-ssl-certificate","title":"What Is an SSL Certificate? Definition and Importance","publishedAt":"2024-11-13T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_2520is_2520ssl_2520certificate.png?v=1731514365","altText":"SSL certificate","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eIn the early days of the internet, all website requests and responses were transferred in “plain text.” This meant they were potentially viewable by digital eavesdroppers, making it risky to transmit things like login credentials, credit card numbers, and other sensitive personal information. \u003c/p\u003e\n\u003cp\u003eIn the mid-1990s, Netscape developed a security protocol for encrypting confidential information for delivering and transferring web content. This protocol was called SSL (Secure Sockets Layer) and would later evolve into another protocol, called TLS (Transport Layer Security). \u003c/p\u003e\n\u003cp\u003eWhile SSL and TSL differ in terms of their capabilities and architecture, they both provide security through the use of a digital technology called an SSL certificate. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an SSL certificate?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat is an SSL certificate authority (CA)?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow do SSL certificates work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTypes of SSL certificates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eThe difference between HTTP and HTTPS\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eWhat to do if your SSL certificate is compromised\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eWhat if you need to secure multiple domains?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWhat happens when an SSL certificate expires?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eHow to get an SSL certificate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSSL certificate FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv data-guide=\"trust\"\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an SSL certificate?\u003c/h2\u003e\n\u003cp\u003eAn SSL certificate is a digital certificate that authenticates a website’s identity and creates an encrypted connection between it and a browser.\u003c/p\u003e\n\u003cp\u003eSometimes called SSL/TLS certificates, digital certificates, or simply certs, they protect the identity of the remote connection and make online interactions private.\u003c/p\u003e\n\u003cp\u003eThey ensure that no one can read or modify content shared over the secure connection except the sender and recipient. An SSL certificate acts both like a passport to verify the website owner’s identity and like a key to keep user data secure via strong encryption.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat is an SSL certificate authority (CA)?\u003c/h2\u003e\n\u003cp\u003eSSL certificates are issued by organizations called certificate authorities (CAs). A CA is a trusted third-party organization that guarantees a website’s identity. They are trusted because they are few in number, well known, and must clear high barriers to entry. There are just over 100 CAs worldwide, and they undergo regular audits.\u003c/p\u003e\n\u003cp\u003eBefore issuing a certificate, the CA verifies the certificate requester’s information, like site ownership, name, location, and more, according to established industry standards. The CA digitally signs the certificate with its own private key, enabling clients to verify it. To provide this service, most CAs charge a small annual fee (although free SSL certs are available from some \u003ca href=\"/blog/what-is-hosting\"\u003eweb hosts\u003c/a\u003e and nonprofit CAs).\u003c/p\u003e\n\u003cp\u003eThe SSL certificate is a small digital file, typically a few kilobytes, installed on the server supporting TLS and shared with others. This file contains:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe domain name of the site for which the cert was issued\u003c/li\u003e\n\u003cli\u003eThe organization to which it was issued (the certificate holder)\u003c/li\u003e\n\u003cli\u003eThe name of the issuing certificate authority \u003c/li\u003e\n\u003cli\u003eThe certificate authority’s digital signature\u003c/li\u003e\n\u003cli\u003eAny associated subdomains\u003c/li\u003e\n\u003cli\u003eThe certificate issue date and expiration date \u003c/li\u003e\n\u003cli\u003eThe public key (the private key is not shared)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhenever you use a browser to connect to a URL beginning with “https,” or see a green padlock icon in the browser address bar, you know you have a secure TLS connection verified by an SSL certificate issued by a CA. Clicking on the padlock icon will display additional information about the SSL certificate, the domain owner, and the connection.\u003c/p\u003e\n\u003cp\u003eWhile this padlock means that your connection to the site is secure, it does not necessarily mean the site is safe. Just because you can connect securely to a site doesn’t mean it’s not controlled by nefarious actors.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow do SSL certificates work?\u003c/h2\u003e\n\u003cp\u003eAn SSL certificate uses encryption algorithms to scramble data in transit. This ensures that any data transferred between a browser and a website remains impossible for a third party to read.\u003c/p\u003e\n\u003cp\u003eSecure communication over TLS relies on two certificates—one public and one private—to create a secure connection. \u003c/p\u003e\n\u003cp\u003eWhen a browser attempts to connect to a website secured with TLS, that communication is established by a “handshake,” or back-and-forth communication that only takes a few milliseconds. The steps in this handshake are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eThe client (browser) connects to the SSL-secured website (server).\u003c/li\u003e\n\u003cli\u003eThe client asks the server to identify itself.\u003c/li\u003e\n\u003cli\u003eThe server sends over a copy of its SSL certificate.\u003c/li\u003e\n\u003cli\u003eThe client examines the SSL certificate for trustworthiness and signals to the server if it passes.\u003c/li\u003e\n\u003cli\u003eThe server initiates a digitally signed agreement to start an SSL-encrypted session.\u003c/li\u003e\n\u003cli\u003eEncrypted data now flows freely and safely between the browser and the server.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe initial handshake uses asymmetric encryption based on public and private keys. After validation, the client and server exchange temporary private keys used only for the session. This allows for more efficient encryption and decryption.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eTypes of SSL certificates\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDomain validated (DV) certificate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eOrganization validated (OV) certificate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eExtended validation (EV) certificate\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou’ll want to choose the right SSL certificate to get the most out of SSL. Different SSL certificates serve different purposes and have different costs to consider:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eDomain-validated (DV) certificate\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCost: $0–$99 per year\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eA DV SSL certificate involves a minimal, automated identity verification, establishing only that the owner has control over the domain or subdomain. This is usually accomplished by email.\u003c/p\u003e\n\u003cp\u003eA DV SSL certificate is the least expensive way to obtain a cert, and most free SSL certificates are of this type. However, it represents the lowest standard of website security. DV certificates are useful for blogs, individual websites, small businesses, or any site with the most basic security needs. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003eOrganization-validated (OV) certificate\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCost: $100–$999 per year\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAn OV SSL certificate offers a stronger guarantee of the identity of the bearer. In order to obtain an OV certificate, the purchaser must pass nine validation checks.\u003c/p\u003e\n\u003cp\u003eThis is a mid-level business certificate, and the issuing CA guarantees that the organization affiliated with the certificate is valid and in good standing. This is a good approach for businesses not conducting financial or ecommerce transactions through their site.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eExtended validation (EV) certificate\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCost: $1,000+ per year\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAn EV SSL certificate represents the highest level of identity verification, making it most suitable for corporations, financial entities, and ecommerce websites. Sixteen validation checks are involved, including both legal identity and physical location.\u003c/p\u003e\n\u003cp\u003eThe end user sees a green browser bar, indicating the highest level of verification, as well as additional corporate information behind the padlock.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eThe difference between HTTP and HTTPS\u003c/h2\u003e\n\u003cp\u003eHTTP stands for Hypertext Transfer Protocol. It sends information between a website and its visitors in plain text that anyone can intercept and read. Think of it as sending a postcard through the mail. Anyone who handles the postcard—like mail carriers or sorting facility workers—can read what’s written on it. \u003c/p\u003e\n\u003cp\u003eHTTPS stands for Hypertext Transfer Protocol Secure. It uses SSL/TLS certificates to create encrypted connections. Any data being transmitted—such as credit card numbers or passwords—are scrambled into complex code that only your website and the visitor’s browser can decrypt. Think of it as sending that postcard again, but in a locked briefcase to which only you and the receiver have the key. \u003c/p\u003e\n\u003cp\u003eHTTPS has become standard now. Modern browsers show a padlock icon for HTTPS sites, giving visitors confidence that your website is legitimate and secure. They will mark HTTP sites as “Not Secure,” which can immediately turn away potential customers. \u003c/p\u003e\n\u003ch2 id=\"6\"\u003eWhat to do if your SSL certificate is compromised\u003c/h2\u003e\n\u003cp\u003eLearning that your SSL certificate has been compromised is like finding out someone copied your house key. It’s serious, but there’s a way to fix it:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eRespond immediately. \u003c/strong\u003e\u003c/strong\u003eRevoke your compromised certificate immediately through your Certificate Authority (CA). Take down your website temporarily if you suspect active attacks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestigate the breach. \u003c/strong\u003eAlert your security provider and figure out how the certificate was compromised. Check your server logs for unusual activity and look for signs of unauthorized access or malware, like connection attempts from unusual IP addresses or multiple failed certificate validation attempts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet a new certificate. \u003c/strong\u003eRequest a new SSL certificate from your CA. Generate a new private key (super important—don’t reuse the old one!). Then, install and configure the new certificate on your servers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthen your \u003c/strong\u003e\u003ca href=\"/blog/ecommerce-security\"\u003e\u003cstrong\u003eecommerce security\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eConsider switching to a more secure type of certificate. Set up automated monitoring to catch future issues faster.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eShopify Protect makes fraud prevention one less thing to worry about\u003c/strong\u003e. With fraud detection algorithms that flag high-risk orders and chargeback protection that manages the dispute process for a fraudulent transaction, enable \u003ca href=\"https://www.shopify.com/protect\"\u003eShopify Protect\u003c/a\u003e today to keep your business safe.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eWhat if you need to secure multiple domains?\u003c/h2\u003e\n\u003cp\u003eA single SSL certificate secures a single domain name. However, many businesses need a solution that secures multiple domain names or subdomains. For these businesses, the SSL protocol provides two different solutions: a wildcard SSL certificate or a multi-domain SSL certificate. Here’s how they differ:\u003c/p\u003e\n\u003ch3\u003eWildcard SSL certificate\u003c/h3\u003e\n\u003cp\u003eSome businesses use multiple subdomains (e.g., mail.example.com, shop.example.com) to serve different functions on the same website. For these organizations, the best SSL solution is typically a wildcard SSL certificate. A wildcard SSL certificate secures a website’s primary domain, as well as any associated subdomains, reducing costs and simplifying administration.\u003c/p\u003e\n\u003ch3\u003eMulti-domain SSL certificate\u003c/h3\u003e\n\u003cp\u003eWhile wildcard SSL certificates help a website owner secure subdomains within a single domain, multi-domain SSL certificates (MDC) can secure multiple domain names at once. Additional domains can be added to a multi-domain cert via “subject alternative names” (SANs) without the need to acquire an additional single-domain SSL certificate. Multi-domain SSL certificates are sometimes known as unified communications certificates (UCC).\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eWhat happens when an SSL certificate expires?\u003c/h2\u003e\n\u003cp\u003eWhen an SSL certificate expires, it’s like having a \u003ca href=\"/blog/trust-badges\"\u003etrust badge\u003c/a\u003e taken away from your business. Here are some of the consequences:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScares away visitors. \u003c/strong\u003eVisitors trying to access your website will see scary warning messages in their browsers. Chrome might show a big red screen saying, “Your connection is not private,” while Firefox warns visitors that the connection is not secure. Most people will quickly hit the back button when they see these warnings.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarms SEO capabilities.\u003c/strong\u003e Search engines like Google don’t like expired SSL certificates either, and they’ll likely drop your website’s ranking in search engine results, since they prioritize secure websites. This means fewer people will find you through online searches.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHurts consumer trust.\u003c/strong\u003e When customers see security warnings, they’ll question whether sharing their credit card information or personal details on your site is safe. Some customers might think twice before returning, even after you fix the certificate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eThe good news: \u003c/strong\u003eCertificate expiration dates are predictable. They’re right there on your SSL certificate. Most certificates last for one year, though some providers offer two-year certificates. The smart move is to renew your certificate at least a few weeks before it expires.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to get an SSL certificate\u003c/h2\u003e\n\u003cp\u003eAcquiring single- or multi-domain SSL certificates and securing user data on your website can be complex. Here’s how to do it:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetermine the level of website security you need. \u003c/strong\u003eChoose between DV, OV, or EV SSL. (If you have multiple domains or subdomains, you may need to add or substitute a wildcard or MDC cert.) Review your organizational needs and budget and choose the appropriate level of identity verification.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetermine the domains and subdomains to be supported. \u003c/strong\u003eIf you have only one, you may not need to obtain a wildcard certificate.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a certificate authority/provider. \u003c/strong\u003eIf you have a low-maintenance website or blog, you may just need to work with your \u003ca href=\"/blog/best-web-hosting-services\"\u003eweb hosting service\u003c/a\u003e and obtain a free cert. Multi-domain and EV certs will involve a paid relationship with a certificate authority, in which case, it’s wise to shop around.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerate a certificate signing request (CSR).\u003c/strong\u003e A CSR file contains information about your domain and organization, and it is used by the certificate authority (CA) to generate your SSL certificate. The CSR includes your public key and must be submitted to the CA when applying for the SSL certificate.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRequest a certificate from your chosen SSL provider. \u003c/strong\u003eThis generally involves filling out web forms and making payments.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerify ownership and other details. \u003c/strong\u003eThe CA will follow up to verify the information you submitted in your application, at a minimum requiring email verification of domain ownership.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObtain and install the certificate. \u003c/strong\u003eDepending on the CA you choose and your web platform, you will download a ZIP file containing the public key, a private key, and a certificate authority bundle. If you are working with a commercial web host, the administration console for your site will usually include tools for certificate installation; if you are working on your own hardware, follow that environment’s documentation.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfigure other apps to use the certificate. \u003c/strong\u003eIf you intend to support SSL connections to other server applications (e.g., WordPress, email, etc.), configure them to use your certificate and the TLS protocol.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfirm your secure connection is working. \u003c/strong\u003eConnect to your website and/or other apps and ensure a secure connection. Click on the padlock and review the information displayed in your browser.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubmit your site(s) to search engines. \u003c/strong\u003eYour new “https” websites are distinct from your old “http” sites. If your users rely on search engines to find you, you must re-submit your new https web address to \u003ca href=\"/blog/how-to-get-website-indexed-by-google\"\u003eget your web pages indexed\u003c/a\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart your online store today with automatic SSL protection\u003c/p\u003e\n\u003cp\u003eLaunch your online store with Shopify’s built-in SSL certificates to ensure your customers’ data is safe and secure. With automatic SSL setup, the highest-converting checkout, and powerful ecommerce tools, you can grow your business with confidence and peace of mind.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/website/builder\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003eSSL certificate FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the cost of an SSL certificate?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of an SSL certificate can range from $50 to $1,000 per year, depending on the type of certificate and level of validation you need. A basic domain-validated (DV) certificate might cost around $50 to $70 annually, while extended validation (EV) certificates, which provide the highest security and verification, can cost upward of $1,000.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I get a free SSL certificate?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can get a free SSL certificate through services like \u003ca href=\"https://letsencrypt.org/\"\u003eLet’s Encrypt\u003c/a\u003e, which is a non-profit certificate authority trusted by all major browsers. Many \u003ca href=\"https://www.shopify.com/blog/best-web-hosting-services\"\u003eweb hosting providers\u003c/a\u003e also include free SSL certificates as part of their hosting packages, though these are typically basic domain-validated certificates.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs an SSL certificate necessary?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn SSL certificate is necessary for any website requiring users to enter personal information. Even if your site isn’t handling sensitive data, SSL certificates are highly recommended, because search engines penalize websites without them, and browsers warn users of unsecured websites.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I get an SSL certificate?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eDetermine the level of security required.\u003c/li\u003e\n\u003cli\u003eDetermine the domains and subdomains to be supported.\u003c/li\u003e\n\u003cli\u003eChoose a certificate authority/provider.\u003c/li\u003e\n\u003cli\u003eRequest the certificate from the chosen provider.\u003c/li\u003e\n\u003cli\u003eVerify domain ownership and other criteria.\u003c/li\u003e\n\u003cli\u003eObtain and install the certificate.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between SSL and TLS?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTransport Layer Security (TLS) is the successor to SSL. Although TLS offers some improvements over SSL, the terms are often used interchangeably. Both protocols work in the same way, using encryption to secure data transfer between sender and recipient.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat types of SSL certificates are there?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eDomain-validated (DV) certificate\u003c/li\u003e\n\u003cli\u003eOrganization-validated (OV) certificate\u003c/li\u003e\n\u003cli\u003eExtended-validation (EV) certificate\u003c/li\u003e\n\u003cli\u003eWildcard SSL certificate\u003c/li\u003e\n\u003cli\u003eMulti-domain SSL certificate (MDC)\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover what an SSL certificate is and how it functions to secure your website. Find out how to obtain an SSL certificate and begin encrypting your website.","excerptHtml":"\u003cp\u003eDiscover what an SSL certificate is and how it functions to secure your website. Find out how to obtain an SSL certificate and begin encrypting your website.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is an SSL Certificate? Definition and Importance","description":"Discover what an SSL certificate is and how it functions to secure your website. Find out how to obtain an SSL certificate and begin encrypting your website."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-ssl-certificate\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-ssl-certificate\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-ssl-certificate\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-ssl-certificate\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-ssl-certificate\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-ssl-certificate\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-ssl-certificate\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-ssl-certificate\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-ssl-certificate\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-ssl-certificate\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-ssl-certificate\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-ssl-certificate\",\"pt\":\"https://www.shopify.com/br/blog/certificado-ssl\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/ssl-certificate\",\"ja-JP\":\"https://www.shopify.com/jp/blog/what-is-ssl\",\"de\":\"https://www.shopify.com/de/blog/ssl-zertifikat\",\"es\":\"https://www.shopify.com/es/blog/comercio-electronico-seguro\",\"fr\":\"https://www.shopify.com/fr/blog/certificats-ssl\",\"it\":\"https://www.shopify.com/it/blog/certificato-ssl\",\"nl\":\"https://www.shopify.com/nl/blog/ssl-certificaat\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is a Subdomain? A Complete Guide\",\"url\":\"blog/what-is-a-subdomain\"},{\"title\":\"10 Most Popular Domains\",\"url\":\"blog/popular-domains\"},{\"title\":\"How To Choose the Best Domain Name in 2024 (7 Tips \u0026 Tools)\",\"url\":\"blog/choose-domain-name\"},{\"title\":\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\",\"url\":\"blog/domain-seo\"},{\"title\":\"How To Register a Domain Name in 5 Simple Steps\",\"url\":\"blog/register-a-domain-name\"},{\"title\":\"Domain Price - How Much Does a Domain Really Cost?\",\"url\":\"blog/domain-price\"},{\"title\":\"How to Buy a Domain Name- Domain Registration Guide\",\"url\":\"blog/how-to-buy-a-domain\"},{\"title\":\"What Is Web Hosting? Web Hosting Definition and Guide\",\"url\":\"blog/what-is-hosting\"},{\"title\":\"How Much Does Website Hosting Cost?\",\"url\":\"blog/hosting-costs\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_2520is_2520ssl_2520certificate.png?v=1731514365","imageAltText":"SSL certificate","modifiedAt":"Nov 13, 2024","modifiedAtRaw":"2024-11-13T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556366757922","handle":"cash-flow-statement","title":"Cash Flow Statement: What It Is and How To Understand It","publishedAt":"2024-11-13T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/cash_20flow_20statement_20template_1848x970_9ed6a944-2ed2-4d0c-b6dd-eefbf06c3ab0.png?v=1729254242","altText":"A cash flow statement with an increase of 32% on a light blue background with falling silver coins.","width":1848,"height":782},"tags":["Backoffice"],"contentHtml":"\u003cstyle type=\"text/css\"\u003e\u003c!--\n.tg {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;\n overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\n--\u003e\u003c/style\u003e\n\u003cp\u003eCash is the lifeline of every business—especially new and small businesses.\u003c/p\u003e\n\u003cp\u003eLimited or inconsistent cash flow is one of the most significant challenges that small businesses face. That’s why understanding and \u003ca href=\"/blog/cash-flow-management\"\u003emanaging cash flow\u003c/a\u003e is a prerequisite for success.\u003c/p\u003e\n\u003cp\u003eTo get a grasp of the cash flows going in and out of your business, you need a cash flow statement. If you’re having a hard time with financial statements, you’re in luck. This guide offers a detailed explanation of the ins and outs—plus a free cash flow statement template to download and customize.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a cash flow statement?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow cash flow is calculated\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eElements of a cash flow statement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to prepare a cash flow statement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to read a cash flow statement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCash flow statement vs. other financial statements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCash flow limitations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCash flow statement template\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCash flow statement FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv data-guide=\"cash_flow_template\"\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a cash flow statement?\u003c/h2\u003e\n\u003cp\u003eA cash flow statement is a financial statement that summarizes the inflows and outflows of cash transactions during a given period of business operations.\u003c/p\u003e\n\u003cp\u003e“Cash flow statements easily show business owners where their cash came from and where it went,” says Melissa Pedigo, a certified public accountant with more than 20 years of experience. “To figure out where the cash came and went by looking at the other financial statements (the balance sheet and \u003ca href=\"/blog/income-statement\"\u003eincome statement\u003c/a\u003e) is nearly impossible.\u003c/p\u003e\n\u003cp\u003e“The cash flow statement will show owners if there are liquidity issues with cash flow shortages. Owners can also use data from the cash flow statement to compare against their budgets or forecasts. Since cash flow statements show the company’s historic performance, this information is useful to know if you’re staying within budget.”\u003c/p\u003e\n\u003cp\u003eRecording cash movements is easier if you use a cash flow statement template for small businesses. A cash flow statement template typically comes in spreadsheet format, pre-loaded with the necessary formulas for easy calculations.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/6H9d-mb8T0c?si=mLp6mlQtF0Df5CwL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eHow cash flow is calculated\u003c/h2\u003e\n\u003cp\u003eThere are three main methods used to calculate cash flow:\u003c/p\u003e\n\u003ch3\u003eOperating cash flow (OFC)\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eOCF = Net Income + Depreciation – Changes in Working Capital + Non-cash Items\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/operating-cash-flow\"\u003eOFC\u003c/a\u003e measures how much cash a business generates from its core operations. It starts with net income, adds back non-cash expenses like depreciation, and then adjusts for changes in working capital (inventory, accounts receivable/payable). A typical healthy business may aim for a net operating cash flow ratio of 1.2 to 2.0.\u003c/p\u003e\n\u003cp\u003eFor example, increasing inventory reduces cash flow since you’ve spent money stocking up.\u003c/p\u003e\n\u003ch3\u003eFree cash flow (FCF) \u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFCF = Operating Cash Flow – Capital Expenditures\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/free-cash-flow-yield\"\u003eFCF\u003c/a\u003e shows how much cash is available to investors and owners after accounting for business needs. By subtracting capital expenditures (like buying new equipment or buildings) from OCF, you see what’s left for dividends, debt repayment, or reinvestment. \u003c/p\u003e\n\u003cp\u003eMany investors consider it the most important measure. Small businesses generally aim for positive free cash flow of at least 10% of revenue.\u003c/p\u003e\n\u003ch3\u003eNet cash flow\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBeginning Cash Balance\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e+ Cash Inflows (from operations, investments, financing)\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e– Cash Outflows (operating expenses, investments, debt payments)\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e= Net cash flow\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/net-cash-flow\"\u003eNet cash flow\u003c/a\u003e tracks all cash movement over a period. Think of it like a checkbook. Start with your beginning balance, add deposits (sales, investments, loans received), subtract payments (expenses, equipment purchases, loan payments), and you get your ending balance. It shows your total cash position change. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eElements of a cash flow statement\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eOperating activities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eInvesting activities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eFinancing activities\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe cash flow statement shows the three main types of cash flows:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eOperating activities\u003c/h3\u003e\n\u003cp\u003eOperating activities in the cash flow statement include core business activities. This section measures the cash flow from a company’s provision of products or services. Examples of \u003ca href=\"/blog/operating-cash-flow\"\u003eoperating cash flows\u003c/a\u003e include sales of goods and services, salary payments, rent payments, and income tax payments.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003eInvesting activities\u003c/h3\u003e\n\u003cp\u003eInvesting activities include cash flows from the acquisition and disposal of long-term assets and other investments not included in cash equivalents. These represent long-term investments in the company’s growth. For instance, purchasing or selling physical assets like real estate or vehicles, and non-physical property like patents.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eFinancing activities\u003c/h3\u003e\n\u003cp\u003eCash flows related to financing activities typically represent cash from investors or banks, issuing and buying back shares, and dividend payments. Whether you’re getting a \u003ca href=\"/blog/how-to-get-a-small-business-loan\"\u003ebusiness loan\u003c/a\u003e, paying interest to service debt, or distributing dividends, all of these transactions fall under financing activities.\u003c/p\u003e\n\u003ch2\u003eCash flow statement example\u003c/h2\u003e\n\u003cp\u003eBelow is a hypothetical cash flow statement example that provides a comprehensive view of the cash inflows and outflows from operating, investing, and financing activities. It highlights the company’s liquidity and cash management for the year.\u003c/p\u003e\n\u003cstyle type=\"text/css\"\u003e\u003c!--\n.tg {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;\n overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\n--\u003e\u003c/style\u003e\n\u003c!--Cash Flow Statement for Year Ending December 21, 2023--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: center;\" class=\"tg-wkkj\"\u003eCash flow statement // Year ending December 21, 2023\u003c/th\u003e\n\u003cth class=\"tg-wkkj\"\u003e\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003eCash flow from operating activities\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNet income\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$120,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cem\u003eAdjustments for non-cash items\u003c/em\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eDepreciation and amortization\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$15,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eInventory write-downs\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$3,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eOther\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cem\u003eChanges in working capital\u003c/em\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eDecrease in accounts receivable\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$5,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIncrease in inventory\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($8,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eDecrease in prepaid expenses\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$1,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIncrease in accounts payable\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$7,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIncrease in accrued expenses\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$4,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIncrease in taxes payable\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003e\u003cem\u003eNet cash from operating activities\u003c/em\u003e\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$151,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003eCash flow from investing activities\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eProperty and equipment purchase\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($25,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIntangible assets purchase\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($10,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eIncome from equipment sales\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$5,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cem\u003e\u003cstrong\u003eNet cash from investing activities\u003c/strong\u003e\u003c/em\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($30,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003eCash flow from financing activities\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eProceeds from issuance of common stock\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$50,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eLong-term debt repayment\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($20,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eDividends paid\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e($10,000)\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cem\u003e\u003cstrong\u003eNet cash from financing activities\u003c/strong\u003e\u003c/em\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$20,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003eNet increase in cash and cash equivalents\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$141,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eCash and cash equivalents at beginning of year\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$60,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003e\u003cstrong\u003eCash and cash equivalents at end of year\u003c/strong\u003e\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$201,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e \u003cbr\u003e\n\u003ch3\u003eExample notes\u003c/h3\u003e\n\u003cp\u003eHere are some examples notes for the hypothetical cash flow statement example above:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet income:\u003c/strong\u003e This is the profit of the business after all expenses have been deducted.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDepreciation and amortization:\u003c/strong\u003e Non-cash expenses that reduce the value of fixed assets and intangible assets over time.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChanges in working capital:\u003c/strong\u003e Reflect adjustments in current assets and liabilities, impacting the company’s liquidity.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvesting activities:\u003c/strong\u003e Involves the purchase and sale of long-term assets.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinancing activities:\u003c/strong\u003e Reflect changes in the capital structure of the business, such as issuing stock, borrowing, and repaying debt.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurrency:\u003c/strong\u003e All figures are in USD. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to prepare a cash flow statement\u003c/h2\u003e\n\u003cp\u003eThere are two core ways to prepare a cash flow statement: the direct method and the indirect method. Both are accepted by generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS).\u003c/p\u003e\n\u003cp\u003eNo matter which method you choose, only the operating activities section of your cash flow statement will be affected. The two other sections—cash from investing and financing activities—will remain the same.\u003c/p\u003e\n\u003ch3\u003eDirect method\u003c/h3\u003e\n\u003cp\u003eThe direct method adds up all the cash inflows and outflows from operating activities. It’s based on the \u003ca href=\"/blog/what-is-cash-basis-accounting\"\u003ecash basis accounting\u003c/a\u003e model that recognizes revenues when cash is received and expenses when they are paid. The direct method for cash flow calculation is straightforward, but it requires \u003ca href=\"https://www.shopify.com/balance\"\u003etracking every cash transaction\u003c/a\u003e, so it might require more effort.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with cash receipts.\u003c/strong\u003e List your receipts of cash made from all customers. This doesn’t include any sales made on credit, just cash collected from sales or services.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd interest or dividends received. \u003c/strong\u003eAdd any income you received from interest or earned from dividends during the accounting period.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtract cash payments made to employees or suppliers. \u003c/strong\u003eList all cash payments you made to employees, including salaried employees, contract laborers, and freelancers. This also includes any income tax you paid and any \u003ca href=\"/blog/accounts-payable\"\u003epayments made to suppliers\u003c/a\u003e during the accounting period, including any fees or interest paid.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalculate cash flow.\u003c/strong\u003e Add the cash collected and subtract the cash payments made during the accounting period. This will give you a clear picture of the cash flow available. You can do this using the free \u003ca href=\"https://www.shopify.com/capital/calculator\"\u003eShopify cash flow calculator\u003c/a\u003e. \u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eBased on that number, you can figure out if cash increased or decreased for the period. This is a big indicator of how well your company is doing financially, and how much cash it can generate to pay bills and invest for the future.\u003c/p\u003e\n\u003ch3\u003eIndirect method\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"/blog/cash-flow-statement-indirect-method\"\u003eindirect method\u003c/a\u003e of preparing a cash flow statement uses net income as a base and adjusts it based on non-cash expenses like depreciation and amortization. The majority of businesses use the indirect method because it’s easier to prepare. \u003c/p\u003e\n\u003cp\u003eThis method is suitable for businesses using \u003ca href=\"/blog/what-is-accrual-accounting\"\u003eaccrual accounting\u003c/a\u003e, where revenue is recorded when it’s earned rather than when it’s received. When using the indirect method, begin with the net income from your income statement, then make adjustments to undo the impact of accruals made during the period.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with net income. \u003c/strong\u003e\u003ca href=\"/blog/how-to-calculate-net-income\"\u003eNet income\u003c/a\u003e is calculated by subtracting all operational expenses, interest payments, taxes, and other expenses from total revenue. It’s important because it’s the basis for cash flow adjustments. Although net income is a measure of profitability, it doesn’t equal cash flow.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd non-cash expenses. \u003c/strong\u003eNon-cash expenses—like depreciation and amortization—are adjustments made to net income to reflect the actual cash position of your business. Depreciation is how you spread the cost of tangible assets over their useful lives, while amortization is how you spread the cost of intangibles. You may also include losses from the sale of assets, even though they might not have resulted in a cash outflow.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtract changes in working capital.\u003c/strong\u003e Working capital is the difference between current assets (like cash, inventory, and receivables) and liabilities (like \u003ca href=\"/blog/accounts-payable\"\u003eaccounts payable\u003c/a\u003e and short-term debt), and may fluctuate from one period to the next.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd other cash items. \u003c/strong\u003eThis step involves adjusting for other cash inflows and outflows not included in net income and working capital. These include dividends paid, interest paid, and any other cash investments or payments.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalculate cash flow. \u003c/strong\u003eThe final step is to calculate the total cash flow for the period. This is done by combining the net income, adjustments for non-cash expenses, changes in \u003ca href=\"/blog/what-is-working-capital\"\u003eworking capital\u003c/a\u003e, and other cash items.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"5\"\u003eHow to read a cash flow statement\u003c/h2\u003e\n\u003cp\u003eThe goal of the cash flow statement is to show the amount of cash generated and spent over a specific period of time, helping you analyze liquidity and long-term solvency. The goal is to maintain a cash buffer that covers at least three to six months of operating expenses.\u003c/p\u003e\n\u003cp\u003eWhen you summarize all cash transactions, you can get a positive or a negative cash flow. Here’s what to do in each scenario: \u003c/p\u003e\n\u003ch3\u003eLook for positive cash flow\u003c/h3\u003e\n\u003cp\u003ePositive cash flow means you have more money coming in than going out. This opens up opportunities, such as reinvesting excess cash into business growth. However, positive cash flow doesn’t necessarily mean that your business is profitable. There are cases where the company has a negative \u003ca href=\"/blog/how-to-calculate-net-income\"\u003enet income\u003c/a\u003e, but a positive cash flow due to borrowing activities.\u003c/p\u003e\n\u003ch3\u003eInvestigate negative cash flow\u003c/h3\u003e\n\u003cp\u003eNegative cash flow indicates that you’ve spent more cash than you’ve generated during a specific period of time. Negative cash flow isn’t necessarily a bad thing, especially if it results from investment in future growth.\u003c/p\u003e\n\u003cp\u003eFor instance, \u003ca href=\"/blog/what-is-venture-capital\"\u003eventure-capital-funded startups\u003c/a\u003e often exhibit negative cash flow, or burn rate, as they work to gain market share, win customers, and generate higher long-term profits. However, if you have a negative cash flow in more than one accounting period, you should consider it a red flag for your business’s financial health.\u003c/p\u003e\n\u003ch3\u003eMake cash flow statement notes\u003c/h3\u003e\n\u003cp\u003eAnnotate your cash flow statement with important and helpful information for anyone trying to read and understand it. You might include notes about important definitions, how the numbers were calculated, which currency you’re using, and if you’re showing numbers in thousands or millions. This will mitigate misinterpretation. \u003c/p\u003e\n\u003ch2 id=\"6\"\u003eCash flow statement vs. other financial statements\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/financial-statements\"\u003eFinancial statements\u003c/a\u003e are reports that summarize the financial performance of your business. A cash flow statement is one of the main types of financial statements, alongside an \u003ca href=\"/blog/income-statement\"\u003eincome statement\u003c/a\u003e, a \u003ca href=\"/blog/balance-sheet\"\u003ebalance sheet\u003c/a\u003e, and a \u003ca href=\"/blog/profit-and-loss-statements\"\u003eprofit and loss statement\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAll three financial statements are different but relate to each other in important ways:\u003c/p\u003e\n\u003ch3\u003eCash flow statement vs. income statement\u003c/h3\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/traditional-income-statement\"\u003eincome statement\u003c/a\u003e measures revenue, expenses, and profitability over a specific period, highlighting its profitability through net income. A cash flow statement shows the actual cash inflows and outflows over the same period, focusing on liquidity and cash management. \u003c/p\u003e\n\u003cp\u003eThe income statement includes non-cash items like depreciation, while the cash flow statement adjusts for these to reflect actual cash movement. The income statement measures financial performance, while the cash flow statement measures cash availability.\u003c/p\u003e\n\u003ch3\u003eCash flow statement vs. balance sheet\u003c/h3\u003e\n\u003cp\u003eA company’s \u003ca href=\"/blog/what-is-balance-sheet\"\u003ebalance sheet\u003c/a\u003e includes total assets and liabilities, including money your business owes and money owed to you. Cash flow simply shows the money that came in and out of your business over a given span of time. Unlike an income statement, a balance sheet provides a detailed view of your assets and liabilities.\u003c/p\u003e\n\u003ch3\u003eCash flow statement vs. profit and loss \u003c/h3\u003e\n\u003cp\u003eCash flow statements are different from profit and loss (P\u0026amp;L) statements. Profit reflects revenue after subtracting all costs during a set period, such as a quarter or year. Cash flow only records cash going in and out of a company. A P\u0026amp;L statement is also an income statement. \u003c/p\u003e\n\u003ch2 id=\"7\"\u003eCash flow limitations\u003c/h2\u003e\n\u003cp\u003eCash flow analysis has a few limitations. It doesn’t show the timing of cash movements within a period. A company might look healthy based on monthly cash flow but face weekly shortages. \u003c/p\u003e\n\u003cp\u003e“Cash flow analysis doesn’t consider non-cash items like depreciation or stock-based compensation,” Melissa explains. “It can also get distorted for large one-time cash events (like selling a large asset or taking out a huge loan). Cash flow analysis focuses mainly on liquidity and solvency (ability to meet short- and long-term obligations) and ignores profitability.”\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eCash flow statement template\u003c/h2\u003e\n\u003cp\u003eYou don’t need to start from scratch when preparing a statement of cash flows. Download the free cash flow statement template and start tracking your business’s finances today.\u003c/p\u003e\n\u003cp\u003eIt’s easy to use, with simple instructions, and you can customize it to suit your business’s accounting periods.\u003c/p\u003e\n\u003cdiv data-guide=\"cash_flow_template\"\u003e\u003c/div\u003e\n\u003cp\u003eHere’s how to use it:\u003c/p\u003e\n\u003ch3\u003e1. Gather relevant documentation\u003c/h3\u003e\n\u003cp\u003eTo fill out the template, you need financial information like receipts, invoices, and bank statements.\u003c/p\u003e\n\u003ch3\u003e2. Fill out the template\u003c/h3\u003e\n\u003cp\u003eAs you input your numbers, the spreadsheet’s formulas will update automatically. The template also includes the starting balance so it can be carried forward, giving you an accurate calculation of your cash flow in each period.\u003c/p\u003e\n\u003ch3\u003e3. Review the cash flow statement\u003c/h3\u003e\n\u003cp\u003eOnce your cash flow statement is ready, do some cash flow analysis. Ask yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDoes the statement reveal any seasonal variations in cash flow?\u003c/li\u003e\n\u003cli\u003eAre customers or clients making payments consistently or inconsistently?\u003c/li\u003e\n\u003cli\u003eDo you need to account for any large, one-time cash inflows or outflows that may otherwise skew the numbers?\u003c/li\u003e\n\u003cli\u003eHow often do you have unexpected expenses and how are you managing them?\u003c/li\u003e\n\u003cli\u003eCan you eliminate or reduce any variable expenses (utilities, subscription fees, etc.)?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAsking these questions will help you get a better sense of your business’s cash flow management strategy and predict future cash flows.\u003c/p\u003e\n\u003ch2\u003eKeep an eye on your company’s cash flow\u003c/h2\u003e\n\u003cp\u003eCash flow statements may be complex, but there are many ways you can use Shopify, a suite of \u003ca href=\"/blog/small-business-accounting-tools\"\u003esmall business accounting tools\u003c/a\u003e, and apps to simplify the process. When you prepare your cash flow statements regularly, you can spot trends, maintain positive cash flow, and set yourself up for endless growth opportunities. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eManage your money where you make it with Shopify Balance\u003c/p\u003e\n\u003cp\u003eShopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cash back on everyday spending.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/balance?itcat=coreblog\u0026amp;itterm=shopify-balance-cta\" target=\"_blank\"\u003eDiscover Shopify Balance\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"9\"\u003eCash flow statement FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs a cash flow statement mandatory?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePublic companies must include cash flow statements in their financial reports as required by accounting standards and regulatory bodies like the SEC. Private companies aren’t legally required to prepare them, but lenders and investors often demand them, and they’re considered essential for good business management.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is free cash flow?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eFree cash flow represents the cash a company has available after paying for operating expenses and capital expenditures like equipment or buildings. It’s considered “free” because this money can be used to benefit shareholders through dividends, share buybacks, debt reduction, or business expansion.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of cash flow statements?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eCash flow from operating activities\u003c/li\u003e\n\u003cli\u003eCash flow from investing activities \u003c/li\u003e\n\u003cli\u003eCash flow from financing activities\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you interpret a cash flow statement?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInterpret your cash flow statement by reading the notes and then looking for indications of positive or negative cash flow. Then investigate further what’s causing the negative or positive cash flow and see what you can learn from the choices that led to those numbers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you know if a cash flow statement is good?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA good cash flow statement shows positive and growing cash flow from operating activities, indicating the company generates enough cash from its main business operations. It also shows investing and financing activities—look for sound investments in long-term assets and balanced use of debt and equity financing. A good cash flow statement shows stability and predictability in cash flows, demonstrating effective cash management and a strong liquidity position.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does a healthy cash flow statement look like?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA healthy cash flow statement shows consistent positive cash flow from operating activities. It also shows strategic investments in long-term assets and a balanced approach to financing without excessive debt. A good statement reflects efficient working capital management that maintains sufficient cash reserves to cover short-term obligations and unexpected expenses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a bad cash flow statement?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA bad cash flow statement shows continual negative cash flow from operating activities, indicating the company isn’t generating enough cash from its core operations. There may be excessive spending on investments without high returns or unsustainable financing activities, such as lots of debt or large dividend payouts. Unexplained fluctuations in cash flows, poor liquidity management, and the inability to meet short-term financial obligations are also signs of a bad cash flow statement.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"A cash flow statement allows you to make informed business decisions based on your cash position. Check out this guide and grab your free template!","excerptHtml":"\u003cp\u003eA cash flow statement allows you to make informed business decisions based on your cash position. Check out this guide and grab your free template!\u003c/p\u003e","seo":{"__typename":"SEO","title":"Cash Flow Statement: What It Is and How To Understand It","description":"A cash flow statement allows you to make informed business decisions based on your cash position. Check out this guide and grab your free template!"},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/cash-flow-statement\",\"en-GB\":\"https://www.shopify.com/uk/blog/cash-flow-statement\",\"en-AU\":\"https://www.shopify.com/au/blog/cash-flow-statement\",\"en-ID\":\"https://www.shopify.com/id/blog/cash-flow-statement\",\"en-NZ\":\"https://www.shopify.com/nz/blog/cash-flow-statement\",\"en-ZA\":\"https://www.shopify.com/za/blog/cash-flow-statement\",\"en-NG\":\"https://www.shopify.com/ng/blog/cash-flow-statement\",\"en-PH\":\"https://www.shopify.com/ph/blog/cash-flow-statement\",\"en-SG\":\"https://www.shopify.com/sg/blog/cash-flow-statement\",\"en-HK\":\"https://www.shopify.com/hk/blog/cash-flow-statement\",\"en-IE\":\"https://www.shopify.com/ie/blog/cash-flow-statement\",\"en-MY\":\"https://www.shopify.com/my/blog/cash-flow-statement\",\"es\":\"https://www.shopify.com/es/blog/cash-flow-definicion\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Write a Perfect Business Plan in 9 Steps\",\"url\":\"blog/business-plan\"},{\"title\":\"How To Write the Perfect Business Plan in 9 Steps (2024)\",\"url\":\"blog/business-plan-examples\"},{\"title\":\"20 About Us Page Examples With Templates\",\"url\":\"blog/how-to-write-an-about-us-page\"},{\"title\":\"7 Innovative Customer Loyalty Programs and How To Start\",\"url\":\"blog/loyalty-program\"},{\"title\":\"What Is Break Even Analysis?\",\"url\":\"blog/break-even-analysis\"},{\"title\":\"Level up Order Management and Fulfillment With Mobile\",\"url\":\"blog/mobile-order-management-fulfillment\"},{\"title\":\"The Fulfillment Stress That Comes with Unprecedented Press\",\"url\":\"blog/baloo-living\"},{\"title\":\"Shipping Strategy- What If I’m Only Shipping Specific Products Internationally?\",\"url\":\"blog/international-shipping-policy\"},{\"title\":\"How Free Shipping Can Increase Your Conversion and Average Order Value\",\"url\":\"blog/free-shipping-and-conversion\"},{\"title\":\"Shopify Shipping Services- Offer Affordable and Convenient Shipping for You and Your Customers\",\"url\":\"blog/shopify-shipping-services\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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We’ll cover everything from the very technical to the abstract of podcasting concepts. \u003c/p\u003e\n\u003cp\u003eAs a business owner, learning to start a podcast is something you should consider to help you reach this growing audience and expand your business through \u003ca href=\"https://www.shopify.com/blog/content-marketing\" target=\"_blank\"\u003econtent marketing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--2\"\u003eTable of Contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eHow to start a podcast in 11 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eHow to make money from your podcast \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eBenefits of starting your own podcast \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eCreate the best podcast for your brand today \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 id=\"12\"\u003eHow to start a podcast in 11 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eIdentify a podcast theme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDecide on a format\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eCreate your podcast brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eChoose your podcasting equipment\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eGet recording software\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eOutline your first episode\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eRecord your podcast\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eRecord an intro and outro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eEdit your podcast\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eDecide on podcast hosting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eMarket your podcast\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Identify a podcast theme\u003c/h3\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/RGWnA0_uFYY?si=D3jq8BtClsHtFFJr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003eThe first thing you need to do to start your podcast is identify a theme. Stress test your idea by writing out at least 20 episode topics, including what you would discuss and who you would interview, if your podcast will include interviews.\u003c/p\u003e\n\u003cp\u003eA stress test is critical, because if you can’t think of 20 episodes, you’ll probably run out of ideas before your podcast ever picks up steam. You need to make sure your idea has a good foundation. \u003c/p\u003e\n\u003cp\u003eFor example, \u003ca href=\"https://lewishowes.com/sogpodcast/\" target=\"_blank\"\u003e\u003cem\u003eThe School of Greatness\u003c/em\u003e\u003c/a\u003e by Lewis Howes has more than 1,600 episodes. Great podcast themes have longevity. \u003c/p\u003e\n\u003cp\u003eWhen choosing your podcast theme, take this into consideration: will you be happy and satisfied making new episodes on this topic two years from now? Choose something you’re passionate about. Your passion will be your greatest motivator to keep you disciplined when things get difficult. \u003c/p\u003e\n\u003cp\u003eOnce you decide on a theme, ask yourself the following questions:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s the goal of your podcast? \u003c/strong\u003eSome reasons include generating leads for a business, building authority on a topic, and earning passive income.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s the “why” behind your podcast? \u003c/strong\u003eMarry your practical reason with an intrinsic purpose to stay motivated. What is the message or mission you want to share with the world? \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho is the show for? \u003c/strong\u003eCreate an avatar of your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e. It’ll help you better understand how listeners think and feel, so you can address them directly. It also helps create a more intimate feel for your podcast that connects with listeners. Consider their interests, beliefs, and lifestyle.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow will your show stand out? \u003c/strong\u003eWhat are the notable things about your podcast that would cause people to talk about it? A simple way to stand out is to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind a niche\u003c/a\u003e that is an inch wide but a mile deep. Niches help you eliminate perceived competition. Another way to stand out is through your style and personality. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider how your podcast will help your listeners. If you can create educational material that is also entertaining, you’ll foster more enthusiastic and excited listeners who will tune in weekly to your show. \u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Decide on a format\u003c/h3\u003e\n\u003cp\u003eThe next important component is the podcast format. What will your podcast be like and how will it be structured? Here are some ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterviews.\u003c/strong\u003e These podcasts feature a single host who interviews individuals who fit with a particular theme. Think \u003ca href=\"https://lewishowes.com/podcast/\" target=\"_blank\"\u003e\u003cem\u003eThe School of Greatness\u003c/em\u003e\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScripted non-fiction. \u003c/strong\u003eTypically, these podcasts have a single theme for the entire season. Think \u003ca href=\"https://serialpodcast.org/\" target=\"_blank\"\u003e\u003cem\u003eSerial\u003c/em\u003e\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNews. \u003c/strong\u003eThese podcasts give you the news in a super digestible format. Think \u003ca href=\"https://www.npr.org/podcasts/510318/up-first\" target=\"_blank\"\u003eNPR’s \u003cem\u003eUp First\u003c/em\u003e\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEducational. \u003c/strong\u003eThese scripted non-fiction podcasts primarily seek to teach something. Think \u003ca href=\"https://open.spotify.com/show/0jry4bElZtpDBxfOLnZvUo\" target=\"_blank\"\u003e\u003cem\u003eCreative Class\u003c/em\u003e\u003c/a\u003e. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScripted fiction.\u003c/strong\u003e These podcasts are similar to radio dramas and are often scripted and highly produced. Think \u003ca href=\"https://twoupproductions.com/limetown/podcast\"\u003e\u003cem\u003eLimetown\u003c/em\u003e\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve chosen a format, ask yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre you going to do interviews? \u003c/li\u003e\n\u003cli\u003eWill there be a co-host?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAll of these formats can make great podcasts. It’s important to have a format nailed down, because it impacts the type of equipment and software you need to invest in to produce your show.\u003c/p\u003e\n\u003cp\u003eWhen it comes to format, two of the most common questions beginners have are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long should my podcast episodes be? \u003c/strong\u003eEpisode length depends on how long you need to give your audience value, but not longer. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow often should I publish my podcast? \u003c/strong\u003eConsistency, not volume, is the key. No one wants to subscribe to a podcast that is unpredictable. Choose a publishing schedule that will be easy to maintain. You can always scale up later.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"make-money-podcasting\" data-related-article-title=\"How To Make Money Podcasting: 8 Winning Monetization Ideas\" data-related-article-description=\"When traditional sponsorships are out of reach, how do new podcasters make money podcasting? Here are 8 monetization ideas you can start today.\" data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Podcast_Final_Revised_2e40ce06-b37d-4869-8899-7499d4e7016c.jpg?v=1729284494\"\u003e\u003c/div\u003e\n\u003ch3 id=\"3\"\u003e3. Create your podcast brand\u003c/h3\u003e\n\u003cp\u003eNext, let’s talk about developing your podcast brand. You want to put some care into your branding because it’s the first impression new listeners have of your podcast.\u003c/p\u003e\n\u003cdiv data-guide=\"branding\"\u003e\u003c/div\u003e\n\u003ch4\u003eName your podcast\u003c/h4\u003e\n\u003cp\u003eDon’t underestimate the power of a name. Your podcast title should speak to you and your audience. Listeners should know what the podcast is all about from just the name alone. \u003c/p\u003e\n\u003cp\u003eHere are a few guidelines for choosing a popular podcast name:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake it four words or less.\u003c/li\u003e\n\u003cli\u003eKeep it succinct and intriguing.\u003c/li\u003e\n\u003cli\u003eMake it easy to spell and pronounce. \u003c/li\u003e\n\u003cli\u003eDecide on a name you enjoy saying out loud.\u003c/li\u003e\n\u003cli\u003eMake sure it’s not taken by another brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA lot of podcast platforms include a “hook” or short description along with the podcast name. However, don’t get too hung up on this. Make sure to include keywords that make it easier for people to find your podcast, but avoid keyword stuffing or you could be penalized. \u003c/p\u003e\n\u003ch4\u003eChoose your category\u003c/h4\u003e\n\u003cp\u003eThere are many podcast topics to choose from: news, arts, culture, and much more. Podcast listeners browsing these categories for new shows will do so by interest, so it’s important to choose a category that accurately represents your podcast. \u003c/p\u003e\n\u003cp\u003eIf your show is listed in a category that’s completely irrelevant to its content, you run the risk of being removed from some directories. \u003c/p\u003e\n\u003cp\u003eIn 2023, \u003ca href=\"https://www.statista.com/statistics/1428226/podcast-genres-worldwide-listening-hours/#:~:text=According%20to%20a%20study%20on,to%20society%20and%20culture%20podcasts.\"\u003ethe most popular podcast categories\u003c/a\u003e were:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComedy\u003c/li\u003e\n\u003cli\u003eSociety and culture\u003c/li\u003e\n\u003cli\u003eLifestyle and health\u003c/li\u003e\n\u003cli\u003eTrue crime\u003c/li\u003e\n\u003cli\u003eEducational\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eEpisode descriptions\u003c/h4\u003e\n\u003cp\u003eTake writing your podcast description seriously. It’s the thing that potential listeners read that will help them decide whether to listen to your podcast or not. \u003c/p\u003e\n\u003cp\u003eEach podcast app gives you a different character limit. For example, Apple Podcasts gives you 4,000 characters (which is a lot of words), but between 400 and 600 is the sweet spot. \u003c/p\u003e\n\u003cp\u003eTake \u003ca href=\"https://unofficialshopifypodcast.com/\" target=\"_blank\"\u003e\u003cem\u003eThe Unofficial Shopify Podcast\u003c/em\u003e\u003c/a\u003e, for instance. The description is around 480 characters and tells you exactly what to expect: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew episodes every Tuesday\u003c/li\u003e\n\u003cli\u003eAnswers to your burning growth questions\u003c/li\u003e\n\u003cli\u003eInsights from ecommerce and Shopify experts\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen writing your podcast description, be sure to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake it engaging\u003c/li\u003e\n\u003cli\u003eAsk a question\u003c/li\u003e\n\u003cli\u003eDescribe what you’re about\u003c/li\u003e\n\u003cli\u003eInclude your podcast’s value proposition\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember that podcast platforms are search engines also. You’ll want to include relevant keywords so people can find your show when searching for new podcasts. \u003c/p\u003e\n\u003ch4\u003ePodcast cover art\u003c/h4\u003e\n\u003cp\u003eAs your first impression, your cover art needs to be beautiful, stand out, and visually communicate your subject. \u003c/p\u003e\n\u003cp\u003eHere are some best practices:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eYour cover art should be a minimum of 1,400 pixels by 1,400 pixels and maximum of 3,000 pixels by 3,000 pixels. \u003c/li\u003e\n\u003cli\u003eCompress files to optimize for mobile use. \u003c/li\u003e\n\u003cli\u003eDon’t use too many words in your podcast artwork.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eYou can easily create cover art for free using \u003ca href=\"https://www.canva.com/\" target=\"_blank\"\u003eCanva\u003c/a\u003e. It even has templates you can use to speed up the process. If you lack an eye for design, you can find highly skilled designers on \u003ca href=\"https://www.fiverr.com/\" target=\"_blank\"\u003eFiverr\u003c/a\u003e or \u003ca href=\"https://99designs.com/\" target=\"_blank\"\u003e99designs\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Choose your podcasting equipment \u003c/h3\u003e\n\u003cp\u003eNow that we have your podcast’s brand down, let’s discuss the tools you’ll need to start. Truth is, if your podcast doesn’t sound great, nobody is going to listen for long. \u003c/p\u003e\n\u003cp\u003eMost people listen to podcasts in headphones, so bad sound quality isn’t just distracting, it’s uncomfortable. So having the right podcast equipment isn’t a nice-to-have, it’s a must-have. \u003c/p\u003e\n\u003cp\u003eFirst let’s talk about microphones. When it comes to mics, there are three major categories.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e1. USB mics\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUSB mics are the most accessible for people starting out, as you just need to plug them into your computer’s USB port and open your recording software and you’re good to start recording. They are the most affordable and easiest to work with, but have the worst sound quality compared to other mics. \u003c/p\u003e\n\u003cp\u003ePopular USB mics include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.bluemic.com/en-us/products/yeti/\" target=\"_blank\"\u003eYeti by Logitech\u003c/a\u003e (best USB microphone overall)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.jlab.com/collections/talk-series-usb-microphones\" target=\"_blank\"\u003eJLab Talk\u003c/a\u003e (best mic for less than $100)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.logitechg.com/en-us/products/streaming-gear/snowball-ice-usb-microphone.988-000067.html\"\u003e Blue Snowball iCE\u003c/a\u003e (best USB mic on a budget)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e2. Dynamic mics\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eThese mics reject background noise well and, as a result, are a great choice when you have two people speaking. They are also durable and don’t require external power. Dynamic mics are often used by radio announcers, broadcasters, musicians, and podcasters.\u003c/p\u003e\n\u003cp\u003eOne con to dynamic mics is that their lack of sensitivity means you need to keep your mouth close to the mic to ensure consistent recording levels.\u003c/p\u003e\n\u003cp\u003ePopular dynamic mics include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shure.com/en-GB/products/microphones/sm7b\" target=\"_blank\"\u003eShure SM7B\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://products.electrovoice.com/na/en/re20/\" target=\"_blank\"\u003eElectro-Voice RE20\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://heilsound.com/product/pr-40/\" target=\"_blank\"\u003eHeli PR 40\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e3. Condenser mics\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAlso known as capacitor microphones, these mics are known for excellent audio quality and sensitivity. These mics require 48V phantom power or batteries to operate. Condenser mics are much more suited for quiet, sound-treated spaces, as they are a lot more sensitive.\u003c/p\u003e\n\u003cp\u003ePopular condenser microphones include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.rode.com/microphones/nt1\" target=\"_blank\"\u003eRode NT1\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.audio-technica.com/en-us/at5047\" target=\"_blank\"\u003eAudio-Technica AT5047\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eCan you start a podcast with just an iPhone?\u003c/h4\u003e\n\u003cp\u003eThe short answer: yes. Since iPhones have microphones, they have everything you need to record audio. However, the audio may not be as clear or sound as professional as you’d like.\u003c/p\u003e\n\u003cp\u003eThat being said, there are several apps you can download that will turn your iPhone into a podcast audio recorder. Podcast hosting services, such as Podbean and \u003ca href=\"https://soundcloud.com/\"\u003eSoundCloud\u003c/a\u003e, also offer in-app podcast recording capabilities. \u003c/p\u003e\n\u003cp\u003eMany of these apps are available for Android devices, too:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.spreaker.com/\"\u003eSpreaker\u003c/a\u003e (iOS and Android)\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.ikmultimedia.com/products/irigrecorder/\"\u003eiRig Recorder\u003c/a\u003e (iOS and Android)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePodcast recording equipment to improve quality\u003c/h4\u003e\n\u003cp\u003eBeyond microphones, here is some other gear that can boost the quality of your production. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePop filter (typically $5–$20):\u003c/strong\u003e Pop filters help keep the clicking noises your mouth makes when speaking close to the microphone from being recorded. It prevents the sound of plosives, which are really harsh consonant sounds like p’s or b’s.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesktop microphone stand or boom pole: \u003c/strong\u003eBoom arms help keep your podcast microphone in front of you, hands free. They also allow you to easily adjust the height and distance from your mouth on the fly, so you can move around while you podcast or simply keep your mic out of sight when you’re not recording. This is handy if you’re recording at your home office desk.\u003c/p\u003e\n\u003cp\u003eYou can pick up a \u003ca href=\"https://neewer.com/products/neewer-microphone-arm-stand-66601015\" target=\"_blank\"\u003eNeewer Broadcast Studio Mic Boom Arm\u003c/a\u003e for under $50.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOver-the-ear headphones: \u003c/strong\u003eUnlike earbuds, over-the-ear headphones offer noise rejection, better sound quality, and more comfort. \u003c/p\u003e\n\u003cp\u003eTwo solid options are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.sony.com/electronics/headband-headphones/mdr-zx110-zx110a-zx110ap\" target=\"_blank\"\u003e\u003cstrong\u003eSony ZX series stereo headphones\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e A good pair of headphones is important if you’re interviewing guests. You don’t want to have their speech come through your speakers and get picked up by your microphone, which would cause echo.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.amazon.com/gp/product/B000AJIF4E?tag=rtings-tv-um10b-20\u0026amp;ie=UTF8\" target=\"_blank\"\u003e\u003cstrong\u003eSony MDR7506 professional headphones\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e If you have a bit more in your budget, these headphones are an industry standard and ideal for monitoring recording and listening back to audio when editing. \u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eShock mount: \u003c/strong\u003eThis tool suspends the microphone and prevents vibrations. Most microphone brands offer their own compatible shock mounts. There are some universal microphone shock mounts, like \u003ca href=\"http://rycote.com/\" target=\"_blank\"\u003eRycote\u003c/a\u003e, that allow you to easily attach microphones of different shapes and sizes easily.\u003c/p\u003e\n\u003ch4\u003eXLR connections\u003c/h4\u003e\n\u003cp\u003eIf you’re opting to use a USB microphone, then an interface isn’t something you’ll need. Simply plug your microphone directly into a USB port on your computer and select your microphone as your audio input in your recording program settings. \u003c/p\u003e\n\u003cp\u003eCondenser and dynamic microphones, on the other hand, require an XLR connection. \u003c/p\u003e\n\u003cp\u003eFor this, you have three options:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn audio interface like the Focusrite Scarlett series.\u003c/strong\u003e An interface is a piece of hardware that expands and improves the sonic capabilities of a computer, giving you the ability to connect professional microphones. They allow sound to go in and out of your computer. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHook up your XLR microphone to an external audio recording device.\u003c/strong\u003e This means you can record independently of your computer and can host a podcast episode anywhere. External audio recorders will save your audio to an SD card that you can upload to your computer later when you start editing. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA podcast machine.\u003c/strong\u003e Companies like Rode have created standalone podcast machines that give you recording, effects processing, and an intuitive console to control it all. These are typically on the more expensive side and are a better option for upgrading to later than starting out with. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"5\"\u003e5. Get recording software\u003c/h3\u003e\n\u003cp\u003eOnce you have all the hardware, you’ll need to use software for recording and sound editing. Some people use Zoom, but you can also use different tools to record.\u003c/p\u003e\n\u003ch4\u003eAudio recording software\u003c/h4\u003e\n\u003cp\u003eThe software recommended in this section will allow you to record the audio from your microphone and save it as an MP3 file. The following software will also let you edit your recordings.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.adobe.com/products/audition.html\" target=\"_blank\"\u003e\u003cstrong\u003eAdobe Audition\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (PC/Mac; $22.99 per month). \u003c/strong\u003eIf you want really powerful podcast editing software with all the bells and whistles, Adobe has it with Audition. It might be more than what you’ll need to edit your podcast, but if you’re using a mixer and high-end equipment, it could be a good idea to look at Adobe Audition as well.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.audacityteam.org/\" target=\"_blank\"\u003e\u003cstrong\u003eAudacity\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (PC/Mac; free). \u003c/strong\u003eAudacity is a great alternative to paid premium audio-editing software. It’s easy to use and there are a lot of tutorials available online to help you.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.apple.com/ca/mac/garageband/\" target=\"_blank\"\u003e\u003cstrong\u003eGarageBand\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (Mac; free).\u003c/strong\u003e GarageBand comes with all MacBooks and is good enough for most of your audio editing needs. GarageBand allows you to record the audio from your podcast microphone and save it as an MP3.\u003c/p\u003e\n\u003ch4\u003eRemote recording software\u003c/h4\u003e\n\u003cp\u003eIf you plan on conducting interviews for your podcast, you might want to use software that records your calls. If you’re using a mixer that records all sound from your computer, this software won’t be required. \u003c/p\u003e\n\u003cp\u003eHowever, if you’re using a basic setup and a tool like Skype or Google Hangouts to conduct interviews, here are some recommended call recording tools:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://zencastr.com/\" target=\"_blank\"\u003e\u003cstrong\u003eZencastr\u003c/strong\u003e\u003c/a\u003e \u003cstrong\u003e(PC/Mac).\u003c/strong\u003e Record remote interviews in studio quality by sending a link and receiving a separate track for each guest. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.uberconference.com/\" target=\"_blank\"\u003e\u003cstrong\u003eDialpad AI Meetings\u003c/strong\u003e\u003c/a\u003e \u003cstrong\u003e(PC/Mac/iOS/Android).\u003c/strong\u003e The free conference call software allows participants to join the call via desktop or phone, and the moderator can record the calls.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://riverside.fm/\"\u003e\u003cstrong\u003eRiverside\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (PC/Mac).\u003c/strong\u003e Riverside records natively on each participant's device, so even if there are wifi service interruptions, the call comes out crystal clear.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Outline your first episode\u003c/h3\u003e\n\u003cp\u003eNo matter how good your recording is, there is no substitute for great podcast content and a confident performance. Your podcast can’t just sound great, it needs to be worth listening to. \u003c/p\u003e\n\u003cp\u003eA key to making this happen is creating an outline.\u003c/p\u003e\n\u003cp\u003eUnless your podcast is meant to be scripted, you don’t need to script the entire show. You just need to create an outline based on the transformation you want your audience to have. \u003c/p\u003e\n\u003cp\u003eStart with the end in mind. What’s the purpose of this episode? What’s the take away that you want your listeners to have? Picturing your listener avatar while creating an outline can be incredibly helpful. \u003c/p\u003e\n\u003cp\u003eA good outline includes a hook to grab the audience’s attention, introductions for guests, interview questions, talking points, transitions, and closings. These not only help make the podcast go smoother, but also show your guests that you came prepared. \u003c/p\u003e\n\u003cp\u003eHere is a generic episode structure you can use to fill out your outline: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHook (teaser)\u003c/li\u003e\n\u003cli\u003eIntro\u003c/li\u003e\n\u003cli\u003eWelcome/episode overview\u003c/li\u003e\n\u003cli\u003eAd spot\u003c/li\u003e\n\u003cli\u003eInterview\u003c/li\u003e\n\u003cli\u003eCall to action\u003c/li\u003e\n\u003cli\u003eOutro\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNo matter how good your recording is, there is no substitute for great content and a confident performance.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Record your podcast\u003c/h3\u003e\n\u003cp\u003eRecording a podcast seems a lot more complicated than it really is. It takes the following series of steps to prep and manage an effective podcast recording. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind a room with solid sound\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eTry and choose a space with minimal noise. Think about things in your environment that might make noise. Is there a fan on your computer? Refrigerators? Cellphones? Cats? Dogs? A television? A cleaner recording will be easier to handle later on in the process.\u003c/p\u003e\n\u003cp\u003eIf you have hardwood floors or rooms with a lot of windows, try and minimize echo. While it is most effective for professionals, you don’t need to spend a bunch of money on sound treatment right off the bat. Echo can be really easily reduced with movers blankets. Soft objects absorb sound and help create a cleaner recording.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjust your systems\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAdjust system preferences to make sure that sound from your microphone is going into the computer. If you’re using a condenser microphone, ensure that phantom power is running. \u003c/p\u003e\n\u003cp\u003eOpen software and change bars and beats to time. Since you’re recording a podcast, not music, you don’t need bars and beats.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: start;\"\u003e\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/soundtrap-n30_i7mx62o-unsplash.jpg?v=1731360165\" alt=\"Woman in black tank top sitting in chair in front of microphone\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/soundtrap-n30_i7mx62o-unsplash.jpg?v=1731360165\"\u003e\n\u003cfigcaption\u003e\u003cem\u003e Image via \u003ca href=\"https://unsplash.com/photos/woman-in-black-tank-top-sitting-on-chair-in-front-of-microphone-n30_i7mx62o\"\u003eUnsplash\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eSet a conservative recording level\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSet a conservative recording level. Never record audio that is too loud. You can always make things louder later on, but if you record too loud, your recording will sound distorted. \u003c/p\u003e\n\u003cp\u003eTo set a good, modest input level, speak at a normal-to-loud speaking voice, and aim to make this level around -20 dB, or about halfway up (yellow) on most meters.\u003c/p\u003e\n\u003cp\u003eThen test with a hearty laugh or emphatic phrase to make sure the level never peaks above 0 dB or goes “into the red.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecord a high-quality audio file \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eCompression artifacts, which are noticeable sound distortions, compound over time. So make sure your initial recording is a high-quality WAV or AIFF file. Resolutions of 24 bit, 48 kHz are great. Even though you’ll probably be uploading your podcast as an MP3 or AAC for distribution, you want to start off with a high-resolution format.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBe consistent with your mouth placement and tone\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePay attention to where your mouth is in relation to the microphone. You don’t want to have wide-ranging volume levels. Try setting up your microphone slightly to the side so those bursts of air don’t go directly into the diaphragm. \u003c/p\u003e\n\u003cp\u003eDon’t set it up at too extreme of an angle or you'll be working against the pickup pattern of directional microphones.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eMake a test recording \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhen setting up your podcast recording environment for the first time, it can be helpful to listen to a test recording in comparison to other podcasts’ quality. Try listening to your test recording through headphones, car speakers, cellphone speakers, a laptop, etc.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways record 30 seconds of silence\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThis helps you capture the noise print (kind of like a sonic fingerprint) of the room and will be helpful in post-production\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Pro tip:\u003c/strong\u003e Don’t be self-conscious about your voice. You don’t need a radio voice to get people listening. Everyone hates the sound of their voice at first and, eventually, you’ll get used to hearing it. \u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e8. Record an intro and outro\u003c/h3\u003e\n\u003cp\u003eHaving an intro and outro for each episode of your podcast adds flair and personality. Usually, they are short voiceovers with intro music that covers the podcast, the episode number, the host(s), and the “hook” or tagline of the podcast. These intros/outros are also sometimes called bumpers.\u003c/p\u003e\n\u003cp\u003eA great podcast intro will hook your listeners and give them a glimpse into the value your podcast is going to deliver. It should tell listeners: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho you are. \u003c/strong\u003eIn one sentence, introduce yourself, highlighting your experience and why your perspective matters. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat your podcast is about. \u003c/strong\u003eIn one or two sentences, state clearly and concisely what your podcast’s purpose is. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow they’ll benefit from listening. \u003c/strong\u003eThis is the most forgotten, yet most important, part of a great podcast intro. You need to tell the listener how your podcast is going to improve their life.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eAn excellent podcast outro thanks listeners for tuning in, includes your tagline, and gives them something to do next. This is called a call to action and really helps to develop a deeper relationship with your audience. \u003c/p\u003e\n\u003cp\u003eHere are some example actions you might want your listener to take: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLeave a review on Apple Podcasts \u003c/li\u003e\n\u003cli\u003eJoin your email newsletter\u003c/li\u003e\n\u003cli\u003eSupport your show on Patreon\u003c/li\u003e\n\u003cli\u003eFollow you on social media \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Pro tip:\u003c/strong\u003e Only give one call to action per episode. The more things you ask your listeners to do, the less likely they are to take action.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eIf you’ve got the chops, you can record these yourself. Alternatively, you can hire someone with a great voice to record your intro and outro for you. You can use \u003ca href=\"https://www.fiverr.com/search/gigs?utf8=%E2%9C%93\u0026amp;search_in=everywhere\u0026amp;source=top-bar\u0026amp;query=podcast+intro\u0026amp;page=1\u0026amp;layout=auto\"\u003eFiverr\u003c/a\u003e to find the right fit.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Edit your podcast\u003c/h3\u003e\n\u003cp\u003eEditing your podcasts allows you to add your intro and outro, stabilize the volume, and remove gaps of dead air and any mistakes you might have made. Any of the software recommended above (e.g., Adobe Audition, Audacity, GarageBand) should do the trick.\u003c/p\u003e\n\u003cp\u003eFor a lot of people, editing is the less appealing part of podcast production. But it’s not an optional part of the process. \u003c/p\u003e\n\u003cp\u003eThe reasons for this are simple: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversations can result in tangents.\u003c/strong\u003e Less is more. Cut the fat and only keep the good parts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePoor quality audio can result in listener fatigue. \u003c/strong\u003eThis is when the act of listening takes too much effort and focus, causing the listener to get tired and exit early. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe most common editing mistakes: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Music is too loud. \u003c/strong\u003eMake your music softer than you think it needs to be. Then listen to your intro in a variety of environments and with several different devices (car stereo, headphones, in the kitchen, etc.) to hear how it will sound to your listeners.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntro is too long. \u003c/strong\u003eYour intro should move at a quick pace, roughly 20 to 30 seconds in length. Don’t let it overstay its welcome.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Use of copyrighted music. \u003c/strong\u003eUnless you get permission from the artist and the recording label to use a track, you can’t use it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003eThere are plenty of royalty-free music options out there:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eYouTube Audio Library\u003c/li\u003e\n\u003cli\u003e909 Music on Soundcloud\u003c/li\u003e\n\u003cli\u003eThe Free Music Archive\u003c/li\u003e\n\u003cli\u003eEpidemic Sound \u003c/li\u003e\n\u003cli\u003eSoundstripe\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eWhen editing, your first pass should be to edit the content to make a cohesive and engaging podcast. Your second pass should be to clean up the audio. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"Person holding microphone on microphone stand\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kit-formerly-convertkit-waxDxYM2XI4-unsplash.jpg?v=1731360341\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage via \u003ca href=\"https://unsplash.com/photos/person-holding-microphone-on-microphone-stand-waxDxYM2XI4\"\u003eUnsplash\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSome pro tips to make your audio sound more professional: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemove gaps of dead air,\u003c/strong\u003e as these will be highly noticeable to a listener. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrossfade between tracks \u003c/strong\u003eto avoid any jarring transitions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse noise reduction \u003c/strong\u003eto filter out any unnecessary background noise. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a high-pass filter \u003c/strong\u003eto let sounds above a certain frequency to pass through while everything else is filtered out. Because most speaking voices don’t generate any fundamental frequencies below about 85 Hz, you can set a high-pass filter around 80 to 100 Hz to help remove rumble and plosives that your listeners won’t want to hear anyway.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse equalization\u003c/strong\u003e to compensate for certain frequencies that might seem to stick out in the recording. Don’t cut or boost anything more than 6 dB, as you want the recording to sound natural. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd compression\u003c/strong\u003e to even out your sound and ensure that the loudest parts are closer to the average volume of the recording. While this is a really helpful tool, don’t use it in extremes. Start with a ratio of 2 to 1.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse a de-esser.\u003c/strong\u003e A common problem you may run into with vocal recordings is the harsh presence of “s” and “t” consonants in words, called sibilance. A de-esser gets rid of this unpleasant sound and makes the voice easier to listen to for longer periods of time. Again, less is more. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBring your podcast to a loudness range that is similar to other podcasts.\u003c/strong\u003e Peak level represents the volume before the sound starts to distort. Generally, a peak level of -1 dB is good for podcasts. Your RMS level is the average level of your signal. An RMS level around -16 dB to -12 dB is a great range. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you don’t have time or interest in editing your podcast, don’t let that stop you. You can hire a freelancer to edit your episodes for you on services like Fiverr and Upwork. Or, use the professional service developed for this very purpose called \u003ca href=\"https://www.weeditpodcasts.com/\" target=\"_blank\"\u003eWe Edit Podcasts\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Decide on podcast hosting\u003c/h3\u003e\n\u003cp\u003eOne common thing people misunderstand about podcasts is that you don’t upload them directly to a podcast platform like Apple Podcasts, Spotify, or Stitcher. Instead, you’ll need a separate host for your audio files.\u003c/p\u003e\n\u003cp\u003eDo to this, you use a podcast hosting platform, like: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.buzzsprout.com/\" target=\"_blank\"\u003eBuzzsprout\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://transistor.fm/\" target=\"_blank\"\u003eTransistor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.podbean.com/\" target=\"_blank\"\u003ePodBean\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you have your podcast hosted, submit an RSS feed. A podcast RSS feed is a standardized way to syndicate content to podcast directories.\u003c/p\u003e\n\u003cp\u003eIt ensures that your episodes are automatically placed on a specific podcast directory, adding the necessary code to ensure that your listeners see all the proper titles and descriptions and hear the right audio file. \u003c/p\u003e\n\u003cp\u003eIf you’re using a hosting site like Transistor, then you can submit your podcast to all of the major directories directly from your dashboard. It’s that simple.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eThere are many directories where you can list your podcast. Here are some of the most popular, but you can distribute your podcast across as many channels as you’d like. You’ll be asked for your podcast’s name, description, category, artwork, etc.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eApple Podcast (formerly iTunes)\u003c/li\u003e\n\u003cli\u003eStitcher\u003c/li\u003e\n\u003cli\u003eSoundCloud\u003c/li\u003e\n\u003cli\u003eYouTube\u003c/li\u003e\n\u003cli\u003eSpotify\u003c/li\u003e\n\u003cli\u003eGoogle Podcasts\u003c/li\u003e\n\u003cli\u003eDeezer\u003c/li\u003e\n\u003cli\u003eAmazon Music \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. Market your podcast\u003c/h3\u003e\n\u003cp\u003eWhen you launch, there’s an opportunity for you to be featured in the New \u0026amp; Noteworthy section on Apple Podcasts. Just imagine how much this could grow your podcast and help you gain traction in a short period of time. \u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003cp\u003eTo get noticed by Apple Podcasts and increase your chances of being featured, you’ll want to launch your podcast so that you get some listens and reviews immediately. This is going to put you in the position to be featured. While it still isn’t guaranteed, launching your podcast this way will help you grow organically, too.\u003c/p\u003e\n\u003cp\u003eTo do this, make the launch of your podcast an event and generate buzz around it. Create a podcast website to let people know what you have planned. This site should also give people the chance to opt into a mailing list, which you can use to reach out on launch day.\u003c/p\u003e\n\u003cp\u003eThe day you debut your podcast, you should launch it with a few episodes, ideally three. This is a good number of episodes to have your audience listen to immediately without overwhelming them. If you launch with just one episode, you likely won’t get the listen numbers you need to get noticed by Apple Podcasts.\u003c/p\u003e\n\u003cp\u003eYou also need to show your listeners that you’ll be putting out content regularly, and that there’s something to subscribe to. Having multiple episodes at launch (i.e., showing episode #1, episode #2, etc.) implies that there’s much more to come.\u003c/p\u003e\n\u003cp\u003eAnnounce the launch to your email list, and ask them to subscribe to the podcast and leave a review after listening. It’s really important that you encourage your subscribers to leave a review, as having reviews (and subscribers) the first day can help you get noticed by Apple Podcasts, increasing your odds of getting featured.\u003c/p\u003e\n\u003cp\u003eSome other simple \u003ca href=\"/blog/marketing-ideas\" target=\"_blank\"\u003emarketing ideas\u003c/a\u003e include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse tools such as repurpose.io and wavve.co to create little snippets of your audio in video format and publish it on social channels. \u003c/li\u003e\n\u003cli\u003eCreate show notes of your episodes to improve your \u003ca href=\"https://www.shopify.com/blog/seo-marketing\" target=\"_blank\"\u003eSEO\u003c/a\u003e and get found through Google.\u003c/li\u003e\n\u003cli\u003eLeverage your guests’ audience to spread the word about new episodes.\u003c/li\u003e\n\u003cli\u003eBe a guest on other people’s podcasts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe height=\"200px\" width=\"100%\" src=\"https://player.simplecast.com/ea995ccb-3797-4f9f-8092-40b5449065db?dark=true\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"13\"\u003eHow to make money from your podcast\u003c/h2\u003e\n\u003cp\u003eThere are different ways to monetize your podcast. Your focus first should be to build your audience and their trust. Then you can think about monetization.\u003c/p\u003e\n\u003cp\u003eAside from ads, there are other ways to make money podcasting:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsorships. \u003c/strong\u003eThis is when the podcast promotes a sponsor during the show. How much you make from sponsorships depends on how many downloads your show gets. Sponsors typically pay on a cost-per-1,000 (CPM) basis, with rates ranging from $18 to $50 CPM.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect support.\u003c/strong\u003e Direct support is when a podcast host asks listeners for money to support the show. If people love your content, they’ll likely throw some money your way to help keep the podcast running.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate sales.\u003c/strong\u003e Podcasters can also earn money from affiliate marketing. Rather than make money per download, you will typically make a percentage of what you sell for the company you’re promoting.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelling products.\u003c/strong\u003e One common way podcasts make money is by selling products that complement the show. This can include merchandise, consulting services, books, live events, courses, and more.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter you have a few podcast episodes launched and have begun to build an audience, you can begin to think about monetizing your podcast. \u003c/p\u003e\n\u003ch2 id=\"14\"\u003eBenefits of starting your own podcast\u003c/h2\u003e\n\u003cp\u003eHere are some of the many advantages to making a podcast:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreating a podcast lets you reach a brand new \u003ca href=\"https://www.shopify.com/blog/target-market\" target=\"_blank\"\u003etarget market\u003c/a\u003e: people who might otherwise never find or consume your long-form content because they prefer the audio format.\u003c/li\u003e\n\u003cli\u003eStatista \u003ca href=\"https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us\" target=\"_blank\"\u003ereports\u003c/a\u003e that podcasts will reach over 100 million listeners by 2028.\u003c/li\u003e\n\u003cli\u003eYou don’t need to be an established content creator or have a blog to become a successful podcaster. \u003c/li\u003e\n\u003cli\u003eA podcast is an excellent way to \u003ca href=\"https://www.shopify.com/blog/video-marketing\" target=\"_blank\"\u003ebuild an audience\u003c/a\u003e from scratch and position yourself as an authority in your industry.\u003c/li\u003e\n\u003cli\u003ePodcasts are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work.\u003c/li\u003e\n\u003cli\u003eMost podcasts are free. They’re free to create and free to listen to.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"15\"\u003eCreate the best podcast for your brand today\u003c/h2\u003e\n\u003cp\u003eYou can create a successful podcast today. Begin with the podcast listing information and start looking on Apple Podcasts or Spotify for podcasts that are doing what you want to do. If you already have an external microphone, record a short episode today, introducing yourself and your podcast idea. \u003c/p\u003e\n\u003cp\u003eWhen diving in, get comfortable talking into a microphone for a long period of time and then listen to yourself afterward. You don’t have to upload the episode you record today, but it’s good to get some practice and familiarity with the process.\u003c/p\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eStarting a podcast FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a podcast?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eIf you go with lower-priced equipment and podcast software, starting a new podcast can cost around $400.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo podcasts make money?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThey sure do. The more listeners you get, the more money you can charge for sponsorships, membership communities, coaching, and more. \u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you start a podcast at the beginning?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eIdentify a podcast theme\u003c/li\u003e\n\u003cli\u003eDecide on a format\u003c/li\u003e\n\u003cli\u003eCreate your podcast brand\u003c/li\u003e\n\u003cli\u003eChoose your podcasting equipment\u003c/li\u003e\n\u003cli\u003eGet recording software\u003c/li\u003e\n\u003cli\u003eOutline your first episode\u003c/li\u003e\n\u003cli\u003eRecord your podcast\u003c/li\u003e\n\u003cli\u003eRecord an intro and outro\u003c/li\u003e\n\u003cli\u003eEdit your podcast\u003c/li\u003e\n\u003cli\u003eDecide on podcast hosting\u003c/li\u003e\n\u003cli\u003eMarket your podcast\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I start a podcast for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYes, you can create and set up a podcast for free by using a free podcast hosting service and free audio software and uploading your shows to sites such as Apple Podcasts, Spotify, and Google Podcasts for free. However, one of the biggest podcast recommendations is to invest in a good microphone to improve sound quality.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_to_start_a_podcast_66ab3167-72e1-428d-848f-9760d7fbcf9e.png?v=1679065305\" alt=\"how to start a podcast\"\u003eLearn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Find Your Sound: How To Start a Podcast in 11 Steps (2025)","description":"Learn the ins and outs of how to start a podcast without breaking the bank."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-GB\":\"https://www.shopify.com/uk/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-AU\":\"https://www.shopify.com/au/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-ID\":\"https://www.shopify.com/id/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-NZ\":\"https://www.shopify.com/nz/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-ZA\":\"https://www.shopify.com/za/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-NG\":\"https://www.shopify.com/ng/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-PH\":\"https://www.shopify.com/ph/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-SG\":\"https://www.shopify.com/sg/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-HK\":\"https://www.shopify.com/hk/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-IE\":\"https://www.shopify.com/ie/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"en-MY\":\"https://www.shopify.com/my/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"pt\":\"https://www.shopify.com/br/blog/como-fazer-um-podcast\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\",\"de\":\"https://www.shopify.com/de/blog/podcast-erstellen\",\"es\":\"https://www.shopify.com/es/blog/35247429-guia-para-crear-un-podcast-exitoso-paso-a-paso\",\"fr\":\"https://www.shopify.com/fr/blog/comment-creer-un-podcast-le-guide-detaill\",\"nl\":\"https://www.shopify.com/nl/blog/podcast-maken-tips\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Affiliate Marketing for Beginners: Your Startup Guide (2024)\",\"url\":\"blog/affiliate-marketing-for-beginners\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Rave About\",\"url\":\"blog/make-sell-merch\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Marketing vs. Advertising- How Are They Different?\",\"url\":\"blog/marketing-vs-advertising\"},{\"title\":\"Are You Ready to Make the Most of BFCM? 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Cementing the terms of your deal in writing means you can refer back to them at any time—and gain clarity that can prevent issues from cropping up later on.\u003c/p\u003e\n\u003cp\u003eIf you’re in need of a business contract template to get you started, you’ve come to the right place.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n \u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n \u003cul\u003e\n \u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a business contract template?\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#2\"\u003eWhat makes a good contract template?\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#3\"\u003e10 business contract template tools\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#4\"\u003eAdvantages of business contract templates\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#5\"\u003eDisadvantages of business contract templates\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#6\"\u003eBusiness contract templates FAQ\u003c/a\u003e\u003c/li\u003e\n \u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a business contract template?\u003c/h2\u003e\n\u003cp\u003eA business contract template is a ready-made document that lays out the basics of a business agreement. As a starting point for creating contracts, it helps you save time and avoid missing any important details.\u003c/p\u003e\n\u003cp\u003eTemplates provide a handy starting point for owners, managers, legal teams, and businesses large and small. Many legal websites, business software programs, and law firms offer templates for common business documents.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat makes a good contract template?\u003c/h2\u003e\n\u003cp\u003eA good contract template covers everything to guarantee a smooth transaction, whether you’re sealing the deal with a new supplier or bringing on a freelancer.\u003c/p\u003e\n\u003cp\u003eIn general, a good contract template will include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNames and contact info of everyone involved\u003c/li\u003e\n\u003cli\u003eDetails about the goods or services being offered\u003c/li\u003e\n\u003cli\u003eHow and when payments should be made\u003c/li\u003e\n\u003cli\u003eHow long the agreement lasts\u003c/li\u003e\n\u003cli\u003eWhat each party needs to do\u003c/li\u003e\n\u003cli\u003eHow to end the contract if needed\u003c/li\u003e\n\u003cli\u003eWays to solve disagreements\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTemplates can be great starting points, but they all need adjusting to fit your situation. It’s always a good idea to have a legal expert review the final document before using it to facilitate a business deal.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e10 business contract template tools\u003c/h2\u003e\n\u003col\u003e\n \u003cli\u003e\u003ca href=\"#7\"\u003eSignWell\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#8\"\u003eLegal Templates\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#9\"\u003eSignaturely\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#10\"\u003eRocket Lawyer\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#11\"\u003eClickUp\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#12\"\u003eThe University of Texas at Austin\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#13\"\u003eJotform\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#14\"\u003ePandaDoc\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#15\"\u003eBizee\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#16\"\u003eOneflow\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eHere are 10 business contract template platforms to explore:\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e1. SignWell\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.signwell.com/contracts/\"\u003eSignWell\u003c/a\u003e is an electronic signature software program that offers a ton of business contract templates. Its templates come from analyzing more than 25,000 sales documents representing $2 billion in winning sales. You can find templates for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMarketing agreements\u003c/li\u003e\n\u003cli\u003eWeb design contracts \u003c/li\u003e\n\u003cli\u003eRetainer agreements\u003c/li\u003e\n\u003cli\u003eSales contracts\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eThere is a free plan available that comes with one template and three documents a month. Paid plans start at $15 a month. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Legal Templates\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://legaltemplates.net/business-forms/\"\u003eLegal Templates\u003c/a\u003e is a website dedicated entirely to contract templates. In addition to offering templates for real estate, personal, and estate planning purposes, Legal Templates has business contracts such as: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-partnership-agreement\"\u003ePartnership agreements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eLimited liability company (\u003ca href=\"/blog/what-is-an-llc\"\u003eLLC\u003c/a\u003e) operating agreements\u003c/li\u003e\n\u003cli\u003eNon-disclosure agreements \u003c/li\u003e\n\u003cli\u003eEmployment contracts \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThey also offer templates for other business-related documents, such as \u003ca href=\"/blog/business-plan-examples\"\u003ebusiness plans\u003c/a\u003e, memorandums of understanding (MOUs), and \u003ca href=\"/blog/business-proposal\"\u003ebusiness proposals\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e You can sign up for a $9.99/month plan that’s billed annually, or pay $49.95 on a monthly basis following a free trial. Both plans provide full access to more than 140 legal forms.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. Signaturely\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://signaturely.com/contracts/\"\u003eSignaturely\u003c/a\u003e is another online signature software with a wide range of free contract templates. Its templates cover various business needs and have been reviewed by legal experts and proofreaders.\u003c/p\u003e\n\u003cp\u003eOn it’s website, you’ll find templates for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDigital marketing proposals \u003c/li\u003e\n\u003cli\u003eOwner financing contracts\u003c/li\u003e\n\u003cli\u003eTermination letters\u003c/li\u003e\n\u003cli\u003eShareholders agreements\u003c/li\u003e\n\u003cli\u003eRental agreements\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e The Personal plan offers one template per month for $25/month and the unlimited Business plan for $50/month following a free trial. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Rocket Lawyer\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.rocketlawyer.com/\"\u003eRocket Lawyer\u003c/a\u003e offers an interactive, guided system for creating customized business agreements. The template starts by asking you a series of questions. It will gather specific information about the business transaction, such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe type of agreement (sale of goods or services)\u003c/li\u003e\n\u003cli\u003eDetails of the parties involved\u003c/li\u003e\n\u003cli\u003eSpecific terms of the transaction (e.g., payment terms, delivery details)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs you answer these questions, Rocket Lawyer generates the appropriate clauses and populates the contract with your information.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Rocket Lawyer has plans starting at $19.99/month (billed annually) following a free trial. It also has other add-on services for additional costs.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. ClickUp\u003c/h3\u003e\n\u003cp\u003eThe project management software \u003ca href=\"https://clickup.com/templates\"\u003eClickUp\u003c/a\u003e has more than 1,700 business templates available for download. You can find contracts for everything from simple business contracts to addendums and employment contracts. To use these templates, you’ll have to sign up for a free ClickUp account. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eClickUp offers a free plan with limited features. Paid plans start at $10/month. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. The University of Texas at Austin\u003c/h3\u003e\n\u003cp\u003eWhether you need a speaker agreement or interagency cooperation contract, The \u003ca href=\"https://businesscontracts.utexas.edu/business-contracts/templates-and-forms\"\u003eUniversity of Texas at Austin\u003c/a\u003e has free templates to cover it. On its website, you’ll find more than 20 business contract templates for download. To use them, you’ll have to make a Box.com account.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Jotform\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.jotform.com/pdf-templates/contract\"\u003eJotform\u003c/a\u003e has more than 200 contract templates you can build and sign within the platform. From influencer contracts and loan agreements to requests for proposal (\u003ca href=\"/blog/rfp-request-for-proposal\"\u003eRFP\u003c/a\u003e) and nonprofit donation contracts, Jotform has a free contract template for most business situations.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e The free plan comes with five forms a month. Paid plans with more features start at $39/month.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. PandaDoc\u003c/h3\u003e\n\u003cp\u003eThe document automation platform \u003ca href=\"https://www.pandadoc.com/standard-business-document-templates/\"\u003ePandaDoc\u003c/a\u003e has a library of standard contract templates to save you time. Want to secure an AI partnership? There’s a contract for that. Planning to work with an artist on your next project? There’s also a contract for that. \u003c/p\u003e\n\u003cp\u003eTo use the PandaDoc templates, you’ll need to create a free account. No credit card required.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e The Starter plan comes with five templates a month and costs $35/month after a free trial. \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Bizee\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://bizee.com/contract-template-library\"\u003eBizee\u003c/a\u003e is an online platform designed to help new business owners form LLCs, S corps, C corps, and nonprofits. It offers a contract template library with common legal contracts, partnership agreements, and employment agreements. \u003c/p\u003e\n\u003cp\u003ePricing: Bizee’s template library offers nine free templates with its free plan. The price of paid plans depends on your business’s state and structure. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Oneflow\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://oneflow.com/free-contract-templates/\"\u003eOneflow’s\u003c/a\u003e free business templates cover categories like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eService contracts (e.g., accounting services, agency agreements)\u003c/li\u003e\n\u003cli\u003eVehicle-related contracts (e.g., car rental, car sales)\u003c/li\u003e\n\u003cli\u003eBusiness agreements (e.g., partnerships, non-disclosure agreements)\u003c/li\u003e\n\u003cli\u003eEmployment contracts\u003c/li\u003e\n\u003cli\u003eLease agreements\u003c/li\u003e\n\u003cli\u003eProposals (e.g., marketing services, web design)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free PDF contracts with a Oneflow account. You’ll automatically get a 14-day free trial. When it’s over, you’ll get all the basic features, like e-signing and uploading PDFs, free forever. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eAdvantages of business contract templates\u003c/h2\u003e\n\u003cp\u003eWhile each business deal is unique, templates help speed up the creation of legally binding agreements. Having a reliable contract template can make a big difference. \u003c/p\u003e\n\u003cp\u003eHere are some advantages of using them: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves you time.\u003c/strong\u003e Templates cut down the time it takes to create contracts from scratch. You start with a pre-made structure and just fill in the specifics.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakes contracts consistent.\u003c/strong\u003e Using templates helps keep all your contracts similar. This makes them easier to understand and manage across different deals or partnerships.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights important details. \u003c/strong\u003eTemplates often include all the necessary parts of a contract. You’re less likely to forget important details that could cause problems later.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan be cost-effective.\u003c/strong\u003e When you use templates, you don’t need to pay lawyers to write every contract from the beginning. This saves lot of money, especially for smaller companies.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to customize.\u003c/strong\u003e Good templates are flexible. You can adjust them to fit different situations without having to rewrite the whole thing, which is handy when dealing with various contract agreements.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eDisadvantages of business contract templates\u003c/h2\u003e\n\u003cp\u003eIt’s easy to turn to online contract templates as a quick and cost-effective solution for your legal needs. However, this approach has its disadvantages:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnknown authorship.\u003c/strong\u003e With free templates, you often don’t know who drafted the contract or their qualifications. Someone without proper legal training or industry expertise may have created the template.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotential industry mismatch.\u003c/strong\u003e The template may not be specific to your industry, potentially missing crucial provisions or including irrelevant ones that don’t apply to your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotential jurisdictional issues.\u003c/strong\u003e The contract may be written for a different legal jurisdiction, making it potentially incompatible with the local laws and regulations where your business operates.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutdated content. \u003c/strong\u003eWithout a date on the template, you can’t determine how old it is. This is problematic because laws, industry standards, and business practices change over time.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplex legal language.\u003c/strong\u003e You may not fully understand what the contract says due to complex legal terminology. Even small words can significantly change the meaning of clauses, which can be risky if you’re not trained in legal language.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eBottom line on business contract templates\u003c/h2\u003e\n\u003cp\u003eBusiness contract templates save you from writing everything from scratch, keep your agreements consistent, and cut down on legal costs. That said, it’s always wise to have a legal professional review any finished contract before you sign it. That way, you can deal with fair, enforceable contracts and avoid legal troubles down the road. \u003c/p\u003e\n\u003cdiv data-guide=\"business_proposal\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eBusiness contract template FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you write a legal agreement between two parties?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWriting a legal agreement involves clearly defining the parties involved and outlining the agreement’s terms, including obligations, rights, and relevant dates. Both parties should then review and sign to make it a legally binding document.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it legal to write your own contract?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile writing your own contract is legal, as long as it doesn’t involve illegal activities and meets basic contract law requirements, seeking legal advice is recommended for complex agreements.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of a business contract?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA common example of a business contract is a service agreement between a company and a freelancer. Such contracts typically outline the scope of work, payment terms, deadlines, and any relevant confidentiality or intellectual property clauses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the essential elements of a business contract template in our comprehensive guide.","excerptHtml":"Discover the essential elements of a business contract template in our comprehensive guide.\n","seo":{"__typename":"SEO","title":"10 Business Contract Templates: Save, Print and Download","description":"Discover the essential elements of a business contract template in our comprehensive guide."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,null],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/business_20contract_20template_1.png?v=1730989547","imageAltText":null,"modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T14:26:27Z"},{"__typename":"Article","id":"gid://shopify/Article/561876664354","handle":"seo-website-design","title":"SEO and Web Design: How to Build a Website That Ranks (2025)","publishedAt":"2024-11-07T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/seo_20website_20design.png?v=1729862878","altText":null,"width":1848,"height":782},"tags":["SEO"],"contentHtml":"\u003cp\u003eWhen you build a website, there are two major aspects to consider: consumers and search engines. \u003c/p\u003e\n\u003cp\u003eFinding a balance between these two aspects is tricky: You need an \u003ca href=\"/partners/blog/seo-tips\"\u003eSEO-friendly website\u003c/a\u003e so you show up on Google when consumers are searching for your products. But you also need a creative, user-friendly website so consumers can easily find what they want to buy and come away from your site with a memorable brand impression. \u003c/p\u003e\n\u003cp\u003eTo further complicate things, many businesses have two separate teams for SEO and web development. Even if both teams are in-house, having them work together to build a beautiful \u003cem\u003eand\u003c/em\u003e successful website can be challenging. The development team will fight to keep the visual and user aspect of the site very simplistic, while the SEO team will want to ensure the site has enough content so Google can rank it effectively for user search queries.\u003c/p\u003e\n\u003cp\u003eSo how do you find the balance between being user friendly and SEO friendly when you have conflicting recommendations coming from each side?\u003c/p\u003e\n\u003cp\u003eIn this article, we’ll take a deeper look at what SEO web design is, why it’s important, and which 10 things you should optimize to find some common ground between these two goals.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is SEO web design?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is SEO web design important?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e10 things to optimize for web design and SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eUsing analytics to improve SEO and website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCommon mistakes in SEO website design\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSEO website design FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/Mn-B16MZP7U?si=eDcGxXASD1q3IfRr\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is SEO web design?\u003c/h2\u003e\n\u003cp\u003eSearch engine optimization (\u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e) is the practice of optimizing a website with a variety of tactics, including strategic \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeyword research\u003c/a\u003e. The ultimate goal of SEO is to get your pages to rank higher on search engine results pages (SERPs). \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/website-design-tips\"\u003eWebsite design\u003c/a\u003e describes the elements that go into composing the structure, functionality, and appearance of a website and all of its pages. The ultimate goal of quality web design is to create a visually appealing website with friction-free \u003ca href=\"/blog/user-experience-design\"\u003euser experience (UX)\u003c/a\u003e design.\u003c/p\u003e\n\u003cp\u003eWhen put together, SEO web design is the design and creation of a website that is optimized for both search engines \u003cem\u003eand\u003c/em\u003e humans. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy is SEO web design important?\u003c/h2\u003e\n\u003cp\u003eIf your website has a stunning design but you can’t get any of its web pages to rank in search engine results, how are people going to find your website? \u003c/p\u003e\n\u003cp\u003eWhile social media and \u003ca href=\"/blog/ppc-marketing\"\u003ePPC ads\u003c/a\u003e are great for increasing traffic, it’s important to find organic (read: free) ways to ramp up your website traffic and get to page one of the SERPs.\u003c/p\u003e\n\u003cp\u003eLet’s go over a few of the top benefits of SEO web design.\u003c/p\u003e\n\u003ch3\u003eIncreases organic traffic\u003c/h3\u003e\n\u003cp\u003eOrganic traffic to your website is any kind of traffic coming from search engines that \u003cem\u003ehasn’t \u003c/em\u003ebeen paid for. These are website viewers who found your site after searching for something on Google and browsing through the top options. \u003c/p\u003e\n\u003cp\u003eTo be specific, the first search result gets over a quarter of all clicks, the second search result gets 15%, and it drops off quickly from there.Since the 10th result gets 2.5% of the clicks, it’s safe to assume that anything past page one has abysmal \u003ca href=\"/blog/organic-traffic\"\u003eorganic traffic\u003c/a\u003e results. This is why you want to design and optimize your website as well as possible to increase the chances that you rank higher on SERPs.\u003c/p\u003e\n\u003ch3\u003eAttracts high-intent traffic\u003c/h3\u003e\n\u003cp\u003eWhen someone searches Google, it’s because they have a specific query they’re hoping to find information about. And when your page shows up at the top of the search results with that exact answer, they’re going to click over to your page.\u003c/p\u003e\n\u003cp\u003eWhile they may not convert right after discovering your website, they’re now aware that they can come back to you if they have any other related questions. This top-of-mind \u003ca href=\"/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e is ideal for \u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eincreasing conversions\u003c/a\u003e—and you can get those results all because they were searching for information about something in your industry. \u003c/p\u003e\n\u003cp\u003eHaving that high-intent traffic is even more valuable than other traffic, which is why it’s important to optimize your new website to increase search engine rankings.\u003c/p\u003e\n\u003ch3\u003eImproves the user experience\u003c/h3\u003e\n\u003cp\u003eEvery dollar invested in UX brings $100 in return, an \u003ca href=\"https://www.forbes.com/sites/forbestechcouncil/2017/01/23/how-ux-is-transforming-business-whether-you-want-it-to-or-not/\"\u003eROI of 9,900%\u003c/a\u003e—but that’s not the only benefit. If you want to get on the good side of \u003ca href=\"/blog/google-algorithm\"\u003eGoogle’s algorithm\u003c/a\u003e, your website needs to be SEO-optimized, and also user-friendly. While Google doesn’t reveal specific metrics for its algorithm, user experience-related metrics often correlate with better SERP position.\u003c/p\u003e\n\u003cp\u003eBased on \u003ca href=\"https://backlinko.com/google-ranking-factors\"\u003estudies done by Backlinko\u003c/a\u003e, some of these criteria include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDwell time \u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/mobile-website\"\u003eMobile usability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/bounce-rate\"\u003eBounce rate\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eImproving your website SEO is an essential part of any marketing strategy. It ensures your website works well and is easy for a visitor to navigate, so they can find the information they’re looking for.\u003c/p\u003e\n\u003cp\u003eGoogle only wants to rank the best sites to prevent its own user experience from being impacted by poor websites. So having a high-ranking site builds trust with the user while helping them find exactly what they’re looking for.\u003c/p\u003e\n\u003ch3\u003eGets the most from your marketing budget\u003c/h3\u003e\n\u003cp\u003eAn SEO strategy can take some time to implement, but making the changes tends to be a low-to-no cost endeavor. Many business owners can put SEO parameters in place themselves with a little bit of website knowledge, or they can defer it to someone on their team. There are plenty of \u003ca href=\"/blog/free-seo-tools\"\u003efree SEO tools\u003c/a\u003e out there to help you out. \u003c/p\u003e\n\u003cp\u003eThe point is that SEO is a low-cost strategy for helping your website to reach your marketing goals and increase your overall ROI.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e10 things to optimize for SEO web design\u003c/h2\u003e\n\u003cp\u003eNow that you know why SEO web design is so important, let’s talk about how you can optimize your website. Keep search engine optimization top of mind throughout the entire web design process to make implementing these 10 items as seamless as possible.\u003c/p\u003e\n\u003cp\u003eAfter all, you don’t want your web development team to create the entire website only to have your SEO team tear it apart and make the process take even longer. Instead, having the two teams work in tandem on each of these items during the design process helps streamline the entire project.\u003c/p\u003e\n\u003cp\u003eGoogle’s search algorithm uses more than \u003ca href=\"https://backlinko.com/google-ranking-factors\"\u003e200 factors\u003c/a\u003e to rank a website. It’s hard for any one designer to account for them all. \u003c/p\u003e\n\u003cp\u003eStart by optimizing the following 10 elements to get your pages ranking:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMobile-friendliness\u003c/li\u003e\n\u003cli\u003eWebsite speed\u003c/li\u003e\n\u003cli\u003eSitemaps\u003c/li\u003e\n\u003cli\u003eReadability \u003c/li\u003e\n\u003cli\u003eImage file names\u003c/li\u003e\n\u003cli\u003eAlt tags \u003c/li\u003e\n\u003cli\u003eWebsite navigation\u003c/li\u003e\n\u003cli\u003eURL structure\u003c/li\u003e\n\u003cli\u003eMetadata\u003c/li\u003e\n\u003cli\u003eIndexable content\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e1. Mobile-friendliness\u003c/h3\u003e\n\u003cp\u003eAs of 2023, there were \u003ca href=\"https://www.statista.com/topics/779/mobile-internet/\"\u003e6.47 billion active mobile internet users\u003c/a\u003e. More people are browsing the web on their phones and tablets than on their desktop computers or laptops. \u003c/p\u003e\n\u003cp\u003eHaving a \u003ca href=\"/blog/responsive-web-design\"\u003eresponsive website\u003c/a\u003e not only helps improve your SEO. It also ensures your target audience has a seamless UX, whether they’re accessing your site from their computer or mobile device.\u003c/p\u003e\n\u003cp\u003eLet’s take a look at this website example from \u003ca href=\"https://www.thesill.com/\"\u003eThe Sill\u003c/a\u003e. It’s ranking on SERP one for keywords like plants, house plants, and where to buy house plants.\u003c/p\u003e\n\u003cp\u003eIts desktop website looks like this:\u003c/p\u003e\n\u003cimg class=\"“block\" alt=\"Desktop view of The Sill’s website showcasing Valentine’s Day gifts of plants and bouquets.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/thesill-desktop.jpg?v=1729863117\"\u003e\n\u003cp\u003eAnd its mobile website looks like this:\u003c/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_ccd8a009-d590-4e6e-8eda-b3c9eb163f07_600x600.jpg?v=1729863116\" alt=\"Mobile view of The Sill’s website with Valentine’s Day gift promotion.\" class=\"“block\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/div\u003e\n\u003cp\u003eThe mobile version uses the same copy and imagery, just rearranged in a way that makes more sense for smaller screens. It’s easy to navigate and keeps the same flow of searching for products and heading to checkout, which is intuitive for an ecommerce site.\u003c/p\u003e\n\u003cp\u003eAs you design your website, make sure you or your development team test that it works on both desktop and mobile. This is an essential ranking factor, because Google released a \u003ca href=\"https://developers.google.com/search/blog/2015/04/rolling-out-mobile-friendly-update\"\u003emobile-friendly update\u003c/a\u003e to its algorithm back in 2015 that boosts responsive sites in search results.\u003c/p\u003e\n\u003ch3\u003e2. Website speed\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"https://developers.google.com/web/updates/2018/07/search-ads-speed\"\u003ewebsite speed\u003c/a\u003e is yet another item that factors into Google’s algorithm. It makes sense—no one wants to deal with a website that takes ages to load. So Google won’t show slow-loading sites to users.\u003c/p\u003e\n\u003cp\u003eFactors that can affect your \u003ca href=\"/blog/website-load-time-statistics\"\u003epage speed\u003c/a\u003e include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeb hosting\u003c/li\u003e\n\u003cli\u003eFile sizes\u003c/li\u003e\n\u003cli\u003ePlug-ins\u003c/li\u003e\n\u003cli\u003eCoding/scripts\u003c/li\u003e\n\u003cli\u003eTraffic volume\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can monitor your page speed manually with a tool like \u003ca href=\"https://pagespeed.web.dev/\"\u003eGoogle’s PageSpeed Insights\u003c/a\u003e or at automated, regular intervals with \u003ca href=\"https://apps.shopify.com/page-speed-optimization\"\u003eBoostify\u003c/a\u003e. For a more detailed option that looks at actual interactions from real users, you can use \u003ca href=\"https://help.shopify.com/en/manual/online-store/web-performance/web-performance-dashboard\"\u003eShopify’s Web Performance dashboard\u003c/a\u003e. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eIs your site speed costing you sales?\u003c/p\u003e\n\u003cp\u003eConversion increases with every millisecond of improved site speed. Measure your storefront’s performance to see how it impacts your sales and compares to the competition.\u003c/p\u003e\n\u003ca href=\"/compare/sitespeed\" class=\"marketing-button marketing-button--small\"\u003eGet your report\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e3. Sitemaps\u003c/h3\u003e\n\u003cp\u003eWhile the Google algorithm is very sophisticated, it’s never a bad idea to give it a helping hand—which is exactly what a sitemap is for.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/blog/how-to-create-a-sitemap\"\u003esitemap\u003c/a\u003e is a file that houses all of your web pages, files, videos, and other content on your website. It’s handy for websites with many different pages, especially if they are not all linked to other pages on your website.\u003c/p\u003e\n\u003cp\u003eThis helps Google to find and crawl all of your web pages so they’re all eligible for ranking. After all, if Google can’t find a web page, it’s not going to generate any organic traffic.\u003c/p\u003e\n\u003ch3\u003e4. Readability\u003c/h3\u003e\n\u003cp\u003eAnother major ranking factor is readability. If your website visitors can’t read the copy on your site, they’re not getting anything valuable from your business.\u003c/p\u003e\n\u003cp\u003eLegibility is also a key \u003ca href=\"/blog/web-accessibility\"\u003eweb accessibility principle\u003c/a\u003e. Best practices recommend using big, bold serif or sans serif fonts throughout your website, its headers, and its copy blocks to ensure easy reading.\u003c/p\u003e\n\u003cp\u003eLook at this bold, clean website home page and how easy it is to read its headline and \u003ca href=\"/blog/website-copy\"\u003ewebsite copy\u003c/a\u003e:\u003c/p\u003e\n\u003cimg class=\"“block\" alt=\"Ruggable website promoting 20% off sitewide holiday sale with discount code.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ruggable-sale.png?v=1729863117\"\u003e\n\u003cp\u003eUsers can immediately grasp what Ruggable is promoting. In addition, having your copy structured with heading tags supports Google in identifying the most important parts of each page, further improving your SEO.\u003c/p\u003e\n\u003ch3\u003e5. Image file names\u003c/h3\u003e\n\u003cp\u003eImage file names are so small you might not even think about it, but they can actually be a big asset to your website optimization. So think twice before you name something home-page-header-final-2.jpg. Instead, \u003ca href=\"/blog/seo-copywriting\"\u003einclude keywords\u003c/a\u003e and descriptors that give Google an idea of what is featured in the image.\u003c/p\u003e\n\u003ch3\u003e6. Alt tags\u003c/h3\u003e\n\u003cp\u003eIn a similar vein, your images also need to have alt tags. Alt tags let Google’s algorithm know exactly what is happening in your images. If your image matches a user’s search, it could show up in their results. \u003c/p\u003e\n\u003cp\u003eYour alt tag should be a complete sentence describing exactly what is in your image, complete with a capital letter at the beginning and a period at the end.\u003c/p\u003e\n\u003cp\u003eIt also improves your overall accessibility. Someone using a screen reader to access your website can understand what is depicted in your images, helping the visually impaired still have a stellar user experience.\u003c/p\u003e\n\u003ch3\u003e7. Website navigation\u003c/h3\u003e\n\u003cp\u003eWeb developers focus on the site’s overall look, feel, and user experience. Designers and developers will care about a page’s visual elements and how consumers interact. They often like to keep things as simple as possible.\u003c/p\u003e\n\u003cp\u003eBut crucially, your website navigation also provides internal links to your most important product or feature pages.\u003c/p\u003e\n\u003cp\u003eFashion Nova’s website is a great example of SEO-friendly site navigation—they have a very large navigation for each \u003ca href=\"/blog/product-category\"\u003eproduct category\u003c/a\u003e on the site. For example, when you click on the “Halloween” category, you get a massive list of subcategory pages in a \u003ca href=\"/blog/mega-menu\"\u003emega menu\u003c/a\u003e.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashionnova-navigation.png?v=1729863118\" alt=\"Fashion Nova website showcasing Halloween costumes categorized by type, genre, and coverage.\" class=\"“block\"\u003e\n\u003cp\u003eNearly all of the organic search results are subcategory pages, so having a dedicated page for this keyword is highly useful from a search and user perspective. \u003c/p\u003e\n\u003cp\u003eUsing the same process as above, when you Google “boy’s corduroy pants,” most of the pages ranking are product pages rather than subcategory pages. This means you could likely optimize a product for that keyword, and not need to build out a dedicated subcategory page.\u003c/p\u003e\n\u003cp\u003eAdditional points to consider when trying to optimize for people and search engines include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsing a content hierarchy. \u003c/strong\u003eThis organizes your website pages through categories and subcategories. If you have over a dozen products on a page, you could consider building a subcategory page.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCross-linking between pages.\u003c/strong\u003e SEO and content teams create useful \u003ca href=\"/blog/ecommerce-blog-post-templates\"\u003eblog posts\u003c/a\u003e, \u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQs\u003c/a\u003e, and other content that can direct more traffic to product pages and vice versa. Horizontal linking easily directs consumers to more information about your products and/or company, while also boosting your SEO efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo thinking required. \u003c/strong\u003eUltimately, navigating your website \u003ca href=\"/partners/blog/user-flow\"\u003eshouldn’t require much brain power\u003c/a\u003e. Your website should clearly guide users where to go.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e8. URL structure\u003c/h3\u003e\n\u003cp\u003eYour URL structure should also be structured around your SEO strategy. Each URL slug (the string of characters after your \u003ca href=\"/blog/what-is-tld\"\u003etop-level domain\u003c/a\u003e) should include only your web page or blog post’s focus keyword.\u003c/p\u003e\n\u003cp\u003eDo \u003ca href=\"/blog/keyword-research-tools\"\u003ekeyword research\u003c/a\u003e for each page you plan to include in your website at launch. Make a plan to do the same for every new page that you create post-launch.\u003c/p\u003e\n\u003cp\u003eThis helps Google understand what keywords to rank your pages for, while also keeping your pages accessible. Because most focus keywords are only a few words, this ensures your URL slugs are easy to remember and type into a URL field if someone is looking for a specific page.\u003c/p\u003e\n\u003ch3\u003e9. Metadata\u003c/h3\u003e\n\u003cp\u003eAlso known as meta tags, your metadata includes information such as your title tags and meta description. This information appears in Google search results. Considering \u003ca href=\"https://databox.com/blog-seo\"\u003e36% of SEO experts\u003c/a\u003e think the title tag is the most important SEO element, ensure your metadata is optimized. \u003c/p\u003e\n\u003cp\u003eThe title tag and meta description should include your page or post’s focus keyword. Your title tag can have a maximum of 60 characters while your meta description can have a maximum of 160 characters.\u003c/p\u003e\n\u003ch3\u003e10. Indexable content\u003c/h3\u003e\n\u003cp\u003eCreating an SEO-friendly website means ensuring search engines can easily crawl and understand your content.\u003c/p\u003e\n\u003cp\u003eFor optimal crawlability, use HTML text for main content, as it’s easiest for Google to understand. While JavaScript enhances site functionality, it can cause crawling issues. Excessive JS can impact site speed and Google’s crawl budget, so use it judiciously.\u003c/p\u003e\n\u003cp\u003eTo check if Google can crawl your content:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSearch for exact text from your page in Google\u003c/li\u003e\n\u003cli\u003eIf your site doesn’t appear, troubleshoot the coding\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe goal is to strike a balance between JavaScript functionality and SEO needs. Work with your development team to create an effective, search-friendly site that satisfies both requirements. This approach ensures your content is accessible to search engines while maintaining your desired features.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eVisit the Shopify Partners Marketplace\u003c/p\u003e\n\u003cp\u003eFind experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/partners/directory\" target=\"_blank\"\u003eVisit now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eUsing analytics to improve SEO and website design\u003c/h2\u003e\n\u003cp\u003eWebsite analytics provide insights into user behavior and site performance. It can help you identify areas for improvement in your website’s structure, content, and user experience. \u003c/p\u003e\n\u003cp\u003eA powerful tool to use is Shopify’s Web Performance dashboard. It helps you understand your online store’s performance across \u003ca href=\"/enterprise/blog/website-performance\"\u003ekey website performance metrics\u003c/a\u003e like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eReal user metrics (RUM): \u003c/strong\u003e\u003c/strong\u003eCollects data from actual user interactions over 28 days.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoading speed (Largest Contentful Paint): \u003c/strong\u003eMeasures how quickly the largest content element (like an image or text block) becomes visible on the screen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInteractivity (Interaction to Next Paint): \u003c/strong\u003eAssesses how quickly your website responds to user interactions, like clicks or taps.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisual stability (Cumulative Layout Shift): \u003c/strong\u003eQuantifies how much unexpected layout shifts occur during the loading process.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEach metric is assigned a ranking of “good,” “moderate,” or “poor,” reflecting the top 75% of user experiences. This helps you quickly identify areas that need improvement. You can view data for different devices (mobile, desktop, or all) and optimize for various user contexts.\u003c/p\u003e\n\u003cp\u003eBy regularly reviewing these analytics, you can:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify performance bottlenecks affecting your SEO and user experience\u003c/li\u003e\n\u003cli\u003eMeasure the impact of design changes or new features on your site’s performance\u003c/li\u003e\n\u003cli\u003eMake data-driven decisions about which areas of your site to optimize\u003c/li\u003e\n\u003cli\u003eTrack improvements over time to ensure your optimization efforts are effective\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eCommon mistakes in SEO website design\u003c/h2\u003e\n\u003cp\u003eWhen creating a website, it’s easy to make mistakes that can hurt your search engine rankings. Here are some common errors to avoid.\u003c/p\u003e\n\u003ch3\u003eNeglecting mobile optimization\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.statista.com/topics/779/mobile-internet/\"\u003eData\u003c/a\u003e shows that over half our time online is spent on mobile devices. If your website doesn’t work well on phones and tablets, visitors might leave quickly. Search engines will think your site isn’t helpful, which can lower your rankings.\u003c/p\u003e\n\u003ch3\u003eSlow page load times\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"https://unbounce.com/page-speed-report/\"\u003estudy from Unbounce\u003c/a\u003e found that nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. If your website takes too long to load, people will get frustrated and leave. \u003c/p\u003e\n\u003cp\u003eSearch engines notice this and might rank your site lower. To help your pages load faster, make sure your \u003ca href=\"/blog/image-sizes\"\u003esite’s image sizes\u003c/a\u003e aren’t too big and your code is clean.\u003c/p\u003e\n\u003ch3\u003eIgnoring on-page SEO elements\u003c/h3\u003e\n\u003cp\u003eOn-page SEO elements are things like titles, headings, and meta descriptions. These help search engines understand what your pages are about. If you don’t use these properly, search engines might not know how to rank your site for the right keywords.\u003c/p\u003e\n\u003ch3\u003ePoor site structure and navigation\u003c/h3\u003e\n\u003cp\u003eA confusing \u003ca href=\"/blog/website-layout\"\u003ewebsite layout\u003c/a\u003e makes it hard for visitors to find what they’re looking for. It also makes it difficult for search engines to crawl your site. Keep your site structure simple and logical.\u003c/p\u003e\n\u003ch3\u003eLack of quality content\u003c/h3\u003e\n\u003cp\u003eSearch engines want to show users the best information. If your website doesn’t have good, useful content, it probably won’t rank well. Focus on creating helpful, original content that answers people’s questions.\u003c/p\u003e\n\u003cp\u003eRefer to \u003ca href=\"/blog/google-eat\"\u003eGoogle’s E-E-A-T guidelines\u003c/a\u003e (experience, expertise, authoritativeness, and trust) as a gut check in ensuring you’re creating quality content that speaks to both search engines and humans.\u003c/p\u003e\n\u003ch3\u003eOverlooking internal linking\u003c/h3\u003e\n\u003cp\u003eInternal links are links that connect different pages on your website. They help visitors and search engines explore your site. Without good \u003ca href=\"/blog/link-building-strategies\"\u003einternal linking\u003c/a\u003e, important pages on your site might not get noticed.\u003c/p\u003e\n\u003ch3\u003eIgnoring technical SEO\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/technical-seo\"\u003eTechnical SEO\u003c/a\u003e involves the behind-the-scenes stuff that makes your website work well. This includes things like having a secure website (HTTPS), using the right tags, and making sure search engines can read your site correctly. Ignoring these technical details can hurt your rankings.\u003c/p\u003e\n\u003ch2\u003eCreate an SEO-friendly web design today \u003c/h2\u003e\n\u003cp\u003eThe key to a well-designed, SEO-friendly website is to bridge the gap between web development and SEO. Encourage your teams to work together from the beginning so your website is fully optimized for both SEO and usability.\u003c/p\u003e\n\u003cp\u003eRemember, providing value to your customer is the best way to rank in search engines. So optimize the elements above, write \u003ca href=\"/blog/website-content\"\u003equality content\u003c/a\u003e, and design top-tier user experiences to improve your search results. \u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/7epUGFEdrP8?si=nV-jc-4-OdHR04kz\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eSEO website design FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between design and SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDesign shapes your website’s visual appeal and user experience. It focuses on layout, colors, and how visitors interact with your site. SEO fine-tunes your site’s content and structure to improve its visibility in search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does it mean to rank a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo rank a website means to assign a numerical value to it based on its relevance to search queries. This value is determined by search engine algorithms and is used to determine where a website appears in the search engine results pages (SERPs). The higher the rank, the higher the website appears on the SERP.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to rank a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe cost of ranking a website varies greatly depending on the size of the website, the competition in the industry, and the strategy used to rank the website. Generally speaking, a basic SEO campaign can start at around $500/month, while a more comprehensive campaign can range from $2,000 to $10,000 or more per month.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose the right keywords for my website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBegin by listing terms relevant to your business, then use keyword research tools to uncover popular search phrases with reasonable competition. Analyze your competitors’ keyword strategies and consider \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keywords\u003c/a\u003e to target specific audiences to find easier ranking opportunities in the process.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I create a website to maximize SEO performance?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with keyword research:\u003c/strong\u003e Before creating your website, it’s important to do keyword research to determine the best keywords to target for your website. You can use a tool like Google Keyword Planner to research the best keywords for your website.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimize your website content:\u003c/strong\u003e Once you’ve identified the keywords you want to target, you need to optimize your website content to include these keywords. This includes optimizing titles, descriptions, headings, images, and more.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild quality backlinks:\u003c/strong\u003e Quality backlinks are an important part of SEO and can help your website rank higher in search engine results. You can build backlinks by guest posting on other websites, creating content that other websites link to, and more.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonitor your website’s performance:\u003c/strong\u003e Once you’ve optimized your website for SEO, it’s important to monitor its performance and make any changes as needed. You can use a tool like \u003ca href=\"/blog/google-search-console\"\u003eGoogle Search Console\u003c/a\u003e to track your website’s performance and make adjustments as needed.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Looking for a balance between web design and SEO? This article explores 10 key elements of SEO website design that will help you rank well.","excerptHtml":"Looking for a balance between web design and SEO? This article explores 10 key elements of SEO website design that will help you rank well.\n\n","seo":{"__typename":"SEO","title":"SEO and Web Design: How to Build a Website That Ranks (2025) ","description":"Looking for a balance between web design and SEO? This article explores 10 key elements of SEO website design that will help you rank well."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,null],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/seo_20website_20design.png?v=1729862878","imageAltText":null,"modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558121648162","handle":"how-to-start-an-llc-in-ohio","title":"Ohio LLC: How To Start Your LLC in Ohio","publishedAt":"2024-11-07T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ohio_2520llc.png?v=1730987928","altText":"start an llc in ohio","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eStarting a limited liability company (LLC) can be a wise choice for a small business or startup. You can \u003ca href=\"/blog/start-an-llc\"\u003estart an LLC\u003c/a\u003e in any state, even if you don’t physically live there—it depends on which benefits work best for your business.\u003c/p\u003e\n\u003cp\u003eOhio offers lower maintenance fees than states like California, which charges owners $800 annually whether the business is active and profitable or not. LLCs in Ohio don’t need to file annual reports, saving you from submitting yearly summaries to the secretary of state.\u003c/p\u003e\n\u003cp\u003eOhio LLCs receive several tax advantages, including job creation tax credits and single-level taxation that helps you avoid corporate double taxation. While setting up an LLC in Ohio requires paperwork and filing costs, the payoff can be worth it.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an LLC?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to start an LLC in Ohio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eIs an LLC right for you?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBenefits of forming an LLC in Ohio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eStarting an LLC in Ohio FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an LLC?\u003c/h2\u003e\n\u003cp\u003eA limited liability company (\u003ca href=\"/blog/what-is-an-llc\"\u003eLLC\u003c/a\u003e) is a type of business entity that protects business owners from lawsuits and debtors. The company—not you personally—becomes responsible for legal and financial matters. One or more individuals can be LLC owners, also known as “members.”\u003c/p\u003e\n\u003cp\u003eA single-member LLC has one owner, while a multi-member LLC has multiple managing members. Your LLC name serves as a legal name for documents and shows your business’s management structure.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to start an LLC in Ohio\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eChoose an idea for your LLC\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eName your Ohio LLC\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCreate a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eGet a federal employer identification number (EIN)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFile your Ohio articles of organization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eChoose a registered agent in Ohio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eObtain business licenses and permits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eUnderstand Ohio state tax requirements\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003ePrepare an Ohio LLC operating agreement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eFile an Ohio BOI report\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eExamine business insurance options in Ohio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eMarket your LLC\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. Choose an idea for your LLC\u003c/h3\u003e\n\u003cp\u003eFirst, choose a \u003ca href=\"/blog/low-investment-business-ideas\"\u003eviable business idea\u003c/a\u003e. Whether you’re starting a side business or have bigger goals, consider what products or services you could offer. Research your competition, analyze potential demand, and review your funding to find the most feasible option.\u003c/p\u003e\n\u003cp\u003eThink about your skill set or what unique offerings you could bring to the market. \u003ca href=\"/blog/market-analysis\"\u003eMarket analysis\u003c/a\u003e helps you measure what you have to offer against existing competition.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Name your Ohio LLC\u003c/h3\u003e\n\u003cp\u003eWhen setting up your LLC, choose a name that meets Ohio’s requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclude the required suffixes:\u003c/strong\u003e Your LLC name \u003ca href=\"https://www.ohiosos.gov/globalassets/publications/busserv/llc.pdf\"\u003emust contain\u003c/a\u003e the key phrase “Limited Liability Company” or its abbreviations “LLC,” “L.L.C.,” “Limited,” or “Ltd.” The name can’t include government entity terms like “IRS” or “CIA,” slurs, or names that are already in use. To use words like “insurance” or “doctor,” you’ll need additional paperwork and proof of professional licenses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake the name unique: \u003c/strong\u003eUse the \u003ca href=\"https://businesssearch.ohiosos.gov/\"\u003eOhio state website\u003c/a\u003e’s business name search to check if your name is available. If you’re opening a bakery or sporting goods shop, try searching keywords like “muffins” or “sports” to see active businesses with those terms. While you could modify existing names, a unique name helps avoid customer confusion.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReserve the name:\u003c/strong\u003e If available, file \u003ca href=\"https://www.ohiosos.gov/globalassets/business/forms/534b.pdf\"\u003eForm 534B\u003c/a\u003e to reserve the name for up to 180 days for $39. Consider reserving a matching domain name too—this prevents others from using your web address for unrelated purposes. Website hosts like GoDaddy offer free domain name searches.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNote that your LLC name doesn’t have to match your public business name. In Ohio, you can use a trade name (also called DBA or “doing business as”) for marketing. For example, “Howard Edgar Schwartzmann, LLC” could operate publicly as “Party Town USA.” However, if you plan on keeping your LLC and trade name the same, consider carefully when \u003ca href=\"/blog/llc-names\"\u003echoosing your name\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind a name and domain for your business\u003c/p\u003e\n\u003cp\u003eShopify’s free AI business name generator will help you come up with the perfect business brand name, then secure a relevant domain.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/tools/business-name-generator\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eTry it now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e3. Create a business plan\u003c/h3\u003e\n\u003cp\u003eWhile not required for forming an LLC, a \u003ca href=\"/blog/business-plan-template\"\u003ebusiness plan\u003c/a\u003e helps banks and investors take you seriously. A strong plan outlines your:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompany goals and timeline\u003c/li\u003e\n\u003cli\u003eBusiness background\u003c/li\u003e\n\u003cli\u003eMission and agenda\u003c/li\u003e\n\u003cli\u003eMarketing strategy\u003c/li\u003e\n\u003cli\u003eOperations plans\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Get a federal employer identification number (EIN)\u003c/h3\u003e\n\u003cp\u003eAn EIN works like a Social Security number for your business. You need this free IRS-issued number for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour taxes: \u003c/strong\u003eYou’ll need a government-issued identification number to file taxes for your LLC. An EIN officially separates your business entity from your personal taxes.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour business bank account: \u003c/strong\u003eTo open a business bank account, you’ll need an EIN. LLCs must keep personal and business finances separate. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour employees: \u003c/strong\u003eAn EIN is required to hire employees. If you plan to hire employees, you can \u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online\"\u003eapply for an EIN\u003c/a\u003e on the Internal Revenue Service website.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eApply for your EIN through the IRS website at no cost. Most applications process immediately, giving you your EIN number as soon as you finish.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e5. File your Ohio articles of organization\u003c/h3\u003e\n\u003cp\u003eTo officially form your LLC in Ohio, file \u003ca href=\"https://www.sos.state.oh.us/globalassets/business/forms/610.pdf\"\u003earticles of organization\u003c/a\u003e (Form 610, formerly 533A) with the Ohio Secretary of State. Foreign LLCs need \u003ca href=\"https://www.ohiosos.gov/globalassets/business/forms/533b.pdf\"\u003eForm 533b\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou’ll need to provide:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYour name and mailing address\u003c/li\u003e\n\u003cli\u003eYour LLC’s name\u003c/li\u003e\n\u003cli\u003eYour statutory agent’s details and signature (person authorized to receive official documents)\u003c/li\u003e\n\u003cli\u003eBusiness purpose (optional)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe filing fee is $99 for both domestic and foreign LLCs. Standard processing takes two to seven business days. If you’re in a hurry, Ohio offers expedited service for an extra fee, with processing in one to two business days.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. Choose a registered agent in Ohio\u003c/h3\u003e\n\u003cp\u003eWhile you don’t need to live in Ohio to form an LLC there, you do need a registered agent (or statutory agent) to act as your point of contact with the state. Your agent must be either:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn Ohio resident\u003c/li\u003e\n\u003cli\u003eA corporation authorized to do business in Ohio\u003c/li\u003e\n\u003cli\u003eYou (if you meet state requirements)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYour agent must be available during business hours to handle government correspondence, tax documents, and legal paperwork. Registered agent service fees start at around \u003ca href=\"https://www.ohioregisteredagent.com/\"\u003e$49\u003c/a\u003e, though some charge hundreds of dollars. Research your options carefully before selecting a representative.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. Obtain business licenses and permits\u003c/h3\u003e\n\u003cp\u003eSome businesses need specific licenses or permits to operate. For example: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRetailers selling tangible goods or taxable services need a vendor’s license from the Ohio Department of Taxation for sales tax collection. Animal rescue businesses may need environmental permits from the Ohio EPA.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVisit \u003ca href=\"https://ohio.gov/business/resources/business-first-stop\"\u003eOhio’s government website\u003c/a\u003e to check which licenses your business category requires.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e8. Understand Ohio state tax requirements\u003c/h3\u003e\n\u003cp\u003eKnow your tax obligations to avoid unnecessary headaches and possible fines. Key requirements include:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eState sales tax:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBasic rate: 5.75% (may vary by county)\u003c/li\u003e\n\u003cli\u003eRequired if you have a vendor’s license\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://tax.ohio.gov/business/ohio-business-taxes/commercial-activities/commercial-activities\"\u003e\u003cstrong\u003eCommercial activity tax\u003c/strong\u003e\u003c/a\u003e:\u003c/p\u003e\n\u003cp\u003eApplies to businesses earning more than $1 million.\u003c/p\u003e\n\u003cp\u003eAnnual minimum taxes based on gross receipts:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e$150,000 to $1 million: $150\u003c/li\u003e\n\u003cli\u003e$1 million to $2 million: $800 plus CAT on earnings over $1 million\u003c/li\u003e\n\u003cli\u003e$2 million to $4 million: $2,100 plus CAT\u003c/li\u003e\n\u003cli\u003eMore than $4 million: $2,600 plus CAT\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eTake the stress out of sales tax with Shopify Tax\u003c/p\u003e\n\u003cp\u003eWith Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/tax?itcat=coreblog\u0026amp;itterm=shopify-tax-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify Tax\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e9. Prepare an Ohio LLC operating agreement\u003c/h3\u003e\n\u003cp\u003eWhile not required, an operating agreement helps multiple-member LLCs and larger enterprises run smoothly. This document outlines your business’s mission and goals, each member’s roles and responsibilities, and the distribution of shares, profits, and losses.\u003c/p\u003e\n\u003cp\u003eYour operating agreement should include your company’s legal name (including DBAs), business mailing address, and statutory agent address. Add a brief statement about your business mission and purpose.\u003c/p\u003e\n\u003cp\u003eInclude clear statements about each member’s role and responsibilities, including ownership percentages, distribution amounts, and titles. Detail the process for accepting new LLC members and handling member exits. You may also specify your business duration—whether short-term or indefinite—and your tax status, such as \u003ca href=\"/blog/what-is-an-s-corp\"\u003eS corp\u003c/a\u003e or \u003ca href=\"/blog/what-is-a-c-corporation\"\u003eC corp\u003c/a\u003e election.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e10. File an Ohio BOI report\u003c/h3\u003e\n\u003cp\u003eSince January 1, 2024, most new Ohio LLCs must file a BOI report within 30 days of formation. This requirement stems from the \u003ca href=\"https://www.ohiosos.gov/businesses/corporate-transparency-act/\"\u003eCorporate Transparency Act\u003c/a\u003e to prevent financial crimes.\u003c/p\u003e\n\u003cp\u003eFile your BOI report directly with the Financial Crimes Enforcement Network (FinCEN) (not the Ohio Secretary of State). The report must include details about beneficial owners who control 25% or more of the LLC or have substantial control over operations.\u003c/p\u003e\n\u003cp\u003eFor each owner, you’ll need to provide their full legal name, date of birth, address, and an identifying number from a passport or driver’s license. Take care with this filing—providing false information or failing to file can lead to penalties.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e11. Examine business insurance options in Ohio\u003c/h3\u003e\n\u003cp\u003eYour business type determines which insurance coverage you need. Physical locations need protection against property damage or customer injuries, while digital businesses might focus on cybersecurity coverage. Here are the main types of insurance to consider:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGeneral liability insurance \u003c/strong\u003eprotects your business against customer injury lawsuits, property damage, copyright infringements, libel claims, and advertising injuries. Consider this coverage if you have a physical location.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional liability insurance \u003c/strong\u003e(also called errors and omissions) protects owners when their actions cause financial damage to customers or clients. This coverage helps with contract breaches, negligence, and missed deadlines. Interior design businesses, accountants, real estate companies, and consultants often benefit from this protection.\u003c/p\u003e\n\u003cp\u003eIf you store sensitive information electronically (like Social Security numbers and passwords), \u003cstrong\u003ecyber liability insurance\u003c/strong\u003e helps protect against data breaches, electronic theft, and fraud. It can also help cover data recovery expenses.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWorkers’ compensation \u003c/strong\u003e(workers’ comp) covers medical bills and lost wages for employees injured at work. In Ohio, you must purchase this coverage through the state, not private insurers. Any business with at least one employee needs workers’ comp, though some businesses \u003ca href=\"https://www.bwc.ohio.gov/basics/guidedtour/generalinfo/empgeneralinfo16.asp\"\u003eare exempt\u003c/a\u003e— including sole proprietorships, general partnerships, and LLCs designated as sole proprietorships or partnerships.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e12. Market your LLC\u003c/h3\u003e\n\u003cp\u003eAn effective marketing plan can help ensure your business makes money. \u003ca href=\"https://help.shopify.com/en/manual/promoting-marketing/developing-a-marketing-plan\"\u003eMarketing\u003c/a\u003e helps people discover your brand, services, and products— directly impacting your success.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuild a website \u003c/strong\u003eto stake your claim in the digital space and give potential customers a way to learn about your offerings. \u003ca href=\"/domains\"\u003eBuying a domain name\u003c/a\u003e is one of your first steps to building that online platform.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInvest in advertising \u003c/strong\u003ebased on your market research. Whether you use billboards, digital ads, flyers, or social media posts, choose strategies that will work best for your business.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeverage social media platforms\u003c/strong\u003e like X and Instagram to reach your target audience and assess how your demographic engages with different types of content. Draw users to your business by offering promotions, deals, or discounts when they participate in social media polls, write reviews, or sign up for email lists.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrack key metrics \u003c/strong\u003eto gauge your marketing success. Revenue, sales growth, and customer retention numbers show whether your techniques are working. Tools like \u003ca href=\"https://analytics.google.com/\"\u003eGoogle Analytics\u003c/a\u003e track web traffic and time spent on your site, helping you monitor customer behavior. You can also use SEO tools like \u003ca href=\"https://www.semrush.com/\"\u003eSEMrush\u003c/a\u003e to track competitors’ outreach and keyword use, which helps optimize your own SEO strategies.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eIs an LLC right for you?\u003c/h2\u003e\n\u003cp\u003eWhether you’re just \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a business\u003c/a\u003e or looking to change your current business structure, an LLC can help you save money. Here are the key benefits of forming an LLC:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiability protection: \u003c/strong\u003eLike LLCs, \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorships\u003c/a\u003e and \u003ca href=\"/blog/general-vs-limited-partnership\"\u003egeneral partnerships\u003c/a\u003e benefit from pass-through taxation. However, only LLCs separate your personal assets from business liability. This protects you from lawsuits and shields you from personal liability for your partners’ or employees’ actions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment opportunities:\u003c/strong\u003e An LLC designation can give your business more credibility. If you need fundraising or significant upfront capital, an LLC that shows fiscal responsibility may access small-business loans more easily than sole proprietorships.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructure:\u003c/strong\u003e Unlike corporations with boards of directors, LLCs are managed directly by members or appointed managers. This gives small-business owners more flexibility in daily operations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaxation:\u003c/strong\u003e LLCs avoid corporate double taxation, where businesses pay corporate taxes on earnings and shareholders pay personal taxes on dividends. While LLCs offer multiple taxation options, they typically benefit from personal income tax rates, since business profits count as owner income.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eBenefits of forming an LLC in Ohio\u003c/h2\u003e\n\u003cp\u003ePlanning on starting a business in Ohio? Forming an LLC might be your best move. Here’s why:\u003c/p\u003e\n\u003ch3\u003ePersonal asset protection \u003c/h3\u003e\n\u003cp\u003eAn Ohio LLC keeps your personal assets safe. If your business faces legal issues or debts, your home, car, and savings stay protected.\u003c/p\u003e\n\u003ch3\u003eTax flexibility\u003c/h3\u003e\n\u003cp\u003eOhio LLCs receive pass-through taxation and avoid double taxation. The state offers favorable tax conditions, with no corporate income tax and a 3% pass-through entity tax. \u003c/p\u003e\n\u003ch3\u003eSimple formation process\u003c/h3\u003e\n\u003cp\u003eStarting an Ohio LLC costs $99—lower than many states. You’ll mainly need to submit articles of organization to the Ohio Secretary of State.\u003c/p\u003e\n\u003ch3\u003eProfit distribution flexibility\u003c/h3\u003e\n\u003cp\u003eDistribute profits among LLC members as needed, regardless of ownership percentages. This lets you match distributions to member contributions and responsibilities.\u003c/p\u003e\n\u003ch3\u003eAccess to business incentives \u003c/h3\u003e\n\u003cp\u003eYour Ohio LLC may qualify for various programs, including tax credits, grants, and workforce development support.\u003c/p\u003e\n\u003ch2\u003eForm your LLC in Ohio today\u003c/h2\u003e\n\u003cp\u003eSetting up an LLC in Ohio offers numerous \u003ca href=\"/blog/llc-advantages\"\u003eadvantages\u003c/a\u003e, including asset protection, tax benefits, and credibility at low startup costs and with no annual maintenance fees. Ohio provides a cost-effective environment for entrepreneurs to establish and grow their companies.\u003c/p\u003e\n\u003cp\u003eAfter forming your Ohio LLC, start selling online with Shopify. Create a website, secure funding, and grow your brand using \u003ca href=\"/tools\"\u003eShopify’s business tools\u003c/a\u003e—from customizable templates to payment processing and inventory management. Shopify provides the resources to launch your LLC successfully.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eStart an Ohio LLC FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start and maintain an LLC in Ohio?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting an LLC in Ohio costs $99 for filing. Budget extra for possible needs like a registered agent or specific licenses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo you need a registered agent for your LLC in Ohio?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, Ohio LLCs must appoint a representative to handle administrative and legal matters.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the drawbacks of an Ohio LLC?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe main challenge with operating an Ohio LLC is the commercial activity tax on business profits above $150,000. Sole proprietorships and general partnerships don’t pay this tax.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003e*This post is for information only. You are responsible for reviewing and using this information appropriately. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax, and business advisers, as needed. Businesses outside of Ohio will have different steps and requirements. To sell products using the Shopify platform, you must comply with the laws of the jurisdiction of your business and your customers, the Shopify Terms of Service, the Shopify Acceptable Use Policy, and any other applicable policies.\u003c/em\u003e\u003c/p\u003e","excerpt":"Starting an Ohio LLC is straightforward and also comes with many key tax benefits compared to other states.","excerptHtml":"Starting an Ohio LLC is straightforward and also comes with many key tax benefits compared to other states.","seo":{"__typename":"SEO","title":"Ohio LLC: How To Start Your LLC in Ohio","description":"Starting an Ohio LLC is straightforward and also comes with many key tax benefits compared to other states."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Back to Basics With Ecommerce 101\",\"url\":\"blog/101-ecommerce-basics\"},{\"title\":\"Business Valuation- Learn the Value of Your Business\",\"url\":\"blog/business-valuation\"},{\"title\":\"S Corp vs C Corp- What is the difference?\",\"url\":\"blog/s-corp-vs-c-corp\"},{\"title\":\"Tennessee LLC- How To Start an LLC in Tennessee in 12 Steps\",\"url\":\"blog/how-to-start-an-llc-in-tennessee\"},{\"title\":\"How To Start Your LLC in 2022 With These 5 Simple Steps\",\"url\":\"blog/start-an-llc\"},{\"title\":\"6 Types of Ecommerce Businesses and Their Pros \u0026 Cons\",\"url\":\"blog/types-of-ecommerce\"},{\"title\":\"How to Find Out Who Owns a Domain Name\",\"url\":\"blog/how-to-find-out-who-owns-a-domain\"},{\"title\":\"How to Write a Food Truck Business Plan\",\"url\":\"blog/food-truck-business-plan\"},{\"title\":\"4 Major Advantages of a Sole Proprietorship\",\"url\":\"blog/advantages-of-sole-proprietorship\"},{\"title\":\"Domain History - How To Check the History of a Domain Name\",\"url\":\"blog/domain-history\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ohio_2520llc.png?v=1730987928","imageAltText":"start an llc in ohio","modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/31092867106","handle":"product-sourcing-apps","title":"Product Sourcing Guide To Sell Online: How To Get Started","publishedAt":"2024-11-07T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900","altText":"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.","width":1848,"height":970},"tags":["Source Products"],"contentHtml":"\u003ca href=\"/blog/product-sourcing-apps\"\u003e\u003c/a\u003e\n\u003cp\u003eStarting a business can be tough when you don’t have products to sell. If you’re not making things yourself, you’ll need to find a good supplier who can source or manufacture the items your customers want.\u003c/p\u003e\n\u003cp\u003eThe good news is, if you’re starting your business on Shopify, there are lots of options for sourcing products. By using integrated retail or dropshipping suppliers, you can stock your store with \u003ca href=\"/blog/trending-products\"\u003epopular items\u003c/a\u003e. You can even team up with suppliers that specialize in niche products or offer product customization.\u003c/p\u003e\n\u003cp\u003eReady to source profitable products for your business? This guide shows you the best ways to find products, including eight product sourcing apps that connect potential suppliers with \u003ca href=\"/blog/shopify-stores\"\u003eShopify stores\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eWhat is product sourcing?\u003c/h2\u003e\n\u003cp\u003eProduct sourcing is the process of finding and acquiring products to sell to customers for profit. It can involve purchasing products directly from manufacturers, working with wholesalers, or commissioning custom products.\u003c/p\u003e\n\u003cp\u003eSome product sourcing use a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e fulfillment model. That means your supplier will \u003ca href=\"/retail/inventory-management\"\u003emanage inventory\u003c/a\u003e and ship orders directly to your customers.\u003c/p\u003e\n\u003cdiv data-guide=\"products\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eWhere can you source products from?\u003c/h2\u003e\n\u003cp\u003eHere are five popular ways to source products for your online or physical store.\u003c/p\u003e\n\u003ch3\u003eWholesalers\u003c/h3\u003e\n\u003cp\u003eIf you want to get your business up and running quickly, buying products wholesale can be a good strategy. \u003c/p\u003e\n\u003cp\u003eWholesale product sourcing means purchasing goods in large quantities directly from a manufacturer, marketplace, or distributor. This allows you to benefit from lower, bulk pricing. By buying products wholesale, you can quickly stock your store and start selling without needing to wait for manufacturing or delivery before fulfilling a customer order.\u003c/p\u003e\n\u003cp\u003eRetailers often achieve profit margins of \u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003emore than 50%\u003c/a\u003e when selling products sourced from wholesalers. Low purchase prices result from ordering in bulk and negotiating a lower cost per unit.\u003c/p\u003e\n\u003cp\u003eThe downside of sourcing products through wholesalers is that you’ll need resources for storing and managing your inventory, as well as the \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e to pre-pay for stock (unless you can set up a payment plan).\u003c/p\u003e\n\u003ch3\u003eDropshipping suppliers\u003c/h3\u003e\n\u003cp\u003eDropshipping is not only a product sourcing technique, but also an order fulfillment method. As a dropshipper, you don’t hold inventory or handle shipping. Instead, you partner with a \u003ca href=\"/blog/dropshipping-suppliers\"\u003edropshipping supplier\u003c/a\u003e who takes care of storing and shipping products for you.\u003c/p\u003e\n\u003cp\u003eThe process is straightforward:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind a reliable dropshipping supplier.\u003c/li\u003e\n\u003cli\u003eAdd their products to your store.\u003c/li\u003e\n\u003cli\u003eMarket your store and products to your customers.\u003c/li\u003e\n\u003cli\u003eWhen you receive an order, the supplier is notified and they handle shipping.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are two main ways to work with dropshipping suppliers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorking directly with a dropshipping supplier:\u003c/strong\u003e You create your own process for managing orders and communicating with the supplier.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsing a dropshipping app:\u003c/strong\u003e An app connects you to a marketplace of suppliers with an established system for relaying customer orders. You can manage multiple suppliers conveniently in one place.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collective\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eManufacturers\u003c/h3\u003e\n\u003cp\u003eThere are two primary ways to source products directly from manufacturers:\u003c/p\u003e\n\u003ch4\u003eOrder white label products\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/white-label\"\u003eWhite label products\u003c/a\u003e are generic items produced by manufacturers, which can often be modified with your business’s branding or logo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/white-label-products\"\u003eThe 13 Best White Label Products To Sell in 2024\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003eCommission a private label product line\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/what-is-private-label\"\u003eprivate label products\u003c/a\u003e, manufacturers create a custom version of an existing product exclusively for your business. Depending on the manufacturer and the product, you may be able to request unique branding, materials, ingredients, and features to differentiate your product from other versions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/private-label\"\u003eHow To Find Private Label Products and Start Selling\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eWorking with manufacturers offers more control over branding and pricing. You can ensure the quality of the final product, which may be challenging with other sourcing methods like dropshipping. While there can be upfront expenses involved, manufacturing can result in lower costs per unit and higher profit margins.\u003c/p\u003e\n\u003cp\u003eDownsides include minimum order quantities (MOQ), which are often required by manufacturers and may mean investing thousands of dollars upfront. Also, the process of prototyping, sampling, refining, and producing a product can take a long time.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003eIf you want to source products from manufacturers, \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba’s manufacturer marketplace\u003c/a\u003e can be a good place to start.\u003c/p\u003e\n\u003ch3\u003eTrading and sourcing companies\u003c/h3\u003e\n\u003cp\u003eWhile sourcing directly from manufacturers can offer cost savings, working with a trading or sourcing company has unique advantages, especially for businesses new to product sourcing.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrading Companies:\u003c/strong\u003e These act as intermediaries, buying products from manufacturers and reselling them, which can simplify your sourcing process if you lack experience working directly with factories.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSourcing Companies:\u003c/strong\u003e A sourcing company helps you identify suppliers that meet your specific product and quality requirements. They often have established networks with reputable manufacturers and can ensure quality control and fair pricing without trying to upsell products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy collaborating with a sourcing company, you gain access to a range of vetted suppliers, allowing you to source confidently and focus more on growing your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eTrade shows\u003c/h3\u003e\n\u003cp\u003eTrade shows are events where businesses come together to showcase their latest products and services. These events usually take place in convention centers in major cities and span several days. You can also find smaller, local trade shows with regional businesses.\u003c/p\u003e\n\u003cp\u003eAttending trade shows offers an opportunity to experience products firsthand, network with business owners, and gain inspiration for new \u003ca href=\"/blog/product-ideas\"\u003eproduct ideas\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eCreate your own products\u003c/h3\u003e\n\u003cp\u003eIf you start a business based on your passion or area of expertise, you could \u003ca href=\"/blog/product-development-process\"\u003ecreate your own products\u003c/a\u003e instead of sourcing them.\u003c/p\u003e\n\u003cp\u003eWhether it’s \u003ca href=\"/blog/start-skincare-line\"\u003ebeauty products\u003c/a\u003e, \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing\u003c/a\u003e, or \u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003ejewelry\u003c/a\u003e, handcrafting products gives you complete control over quality and branding.\u003c/p\u003e\n\u003cp\u003eHowever, it’s important to note that this method can be time-consuming and difficult to scale. When making your own products, consider additional costs, such as raw materials, warehousing and storage, and labor.\u003c/p\u003e\n\u003cp\u003eIt’s often recommended to start small with a single homemade product and gradually grow your business. For example, science teacher Kyle LaFond started his personal care business, \u003ca rel=\"nofollow\" href=\"https://www.americanprovenance.com/\" target=\"_blank\"\u003eAmerican Provenance\u003c/a\u003e, from his homemade natural deodorant.\u003c/p\u003e\n\u003ciframe height=\"200px\" width=\"100%\" src=\"https://player.simplecast.com/667fc049-04c4-484c-bb74-b437ab223fff?dark=false\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003e8 Shopify apps for product sourcing\u003c/h2\u003e\n\u003cp\u003eUsing these apps, discover a wide range of products to add to your store while streamlining the product sourcing process:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePrintful\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDSers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSyncee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCreative Hub\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMy Online Fashion Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eLulu Direct\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. Faire\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/faire_6bd9d44d-8f23-46d2-b237-6e3a10d58b3e.png?v=1709055388\" alt=\"A slide promotes the product sourcing app Faire, which connects retailers and independent makers.\"\u003e\n\u003cp\u003eMore than 100,000 brands and independent makers sell their products to retailers using \u003ca rel=\"nofollow\" href=\"https://www.faire.com/\" target=\"_blank\"\u003eFaire\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith Faire, you can search for home, clothing, beauty, and lifestyle products—and view detailed information about items and manufacturers before buying.\u003c/p\u003e\n\u003cp\u003eEach independent brand that appears on Faire is vetted by a team of retail experts, reducing any risk for retailers when working with a new supplier. Eligible retailers can also buy now, pay later, with up to 60 days to pay for the products they order.\u003c/p\u003e\n\u003cp\u003eFaire’s catalog contains a wide variety of products, making this product sourcing app a great way to find your next bestseller, no matter your niche. Some of the most popular types of products you can source from Faire include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHome décor\u003c/li\u003e\n\u003cli\u003eFood and drink\u003c/li\u003e\n\u003cli\u003eBeauty and wellness\u003c/li\u003e\n\u003cli\u003eJewelry\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFaire is fully integrated with Shopify through the \u003ca href=\"https://apps.shopify.com/faire-buy-wholesale\"\u003eFaire app\u003c/a\u003e, so you can seamlessly manage orders.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Printful\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printful_3dc4e151-94d1-46a9-a736-0dac8249e53f.png?v=1709055416\" alt=\"A collage of print-on-demand products available to source from Printful.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/printful?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003ePrintful\u003c/a\u003e is a \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e that lets you choose from a large catalog of products to customize with your own designs. \u003c/p\u003e\n\u003cp\u003eDepending on the product, customization options can be extensive, including colors, custom designs and graphics, and the ability to brand product stickers, package inserts, and labels.\u003c/p\u003e\n\u003cp\u003eYou can also order product samples at a discounted price, so you can confirm product quality before you promote items using your brand.\u003c/p\u003e\n\u003cp\u003eThe types of products you can source and customize with Printful include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eT-shirts\u003c/li\u003e\n\u003cli\u003ePosters\u003c/li\u003e\n\u003cli\u003eEmbroidered hats\u003c/li\u003e\n\u003cli\u003eSocks\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-make-phone-cases\"\u003ePhone cases\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003ePillows\u003c/li\u003e\n\u003cli\u003eJackets\u003c/li\u003e\n\u003cli\u003e(And more)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e3. DSers\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dsers_d2cfe283-887d-4260-a31a-f0255022f462.png?v=1709055435\" alt=\"A supplier search on the DSers app, showing products available for sourcing from the marketplace AliExpress.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/dsers?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eDSers\u003c/a\u003e was built to help you source and dropship products from China-based supplier marketplace, \u003ca rel=\"nofollow\" href=\"https://www.aliexpress.com/\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOnce you’ve found an item on AliExpress that you want to sell, you can use the DSers app to add the item to your Shopify store and relay customer orders directly to your supplier.\u003c/p\u003e\n\u003cp\u003eUsing DSers and \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress dropshipping\u003c/a\u003e, pick from millions of products across almost any \u003ca href=\"/blog/niche-markets\"\u003eniche market\u003c/a\u003e you can think of. Use Shopify's inventory management tools to get complete visibility into your stock levels and profits. \u003c/p\u003e\n\u003cp\u003eOne business idea here is to use DSers to curate products for a \u003ca href=\"/blog/start-online-store\"\u003ebranded online store\u003c/a\u003e that serves a specific audience, like accessories for pet owners or photography gear for travel.\u003c/p\u003e\n\u003cp\u003eBest of all, DSers gives you data about how each product performs, so you can make informed decisions about what to add to your store.\u003c/p\u003e\n\u003cp\u003eTypes of products you can source through DSers include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eClothing\u003c/li\u003e\n\u003cli\u003eAccessories\u003c/li\u003e\n\u003cli\u003eHome goods\u003c/li\u003e\n\u003cli\u003eElectronics\u003c/li\u003e\n\u003cli\u003ePhone accessories\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your inventory management with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Spocket\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sprocket_06913850-baac-4f96-ba50-1c5257e5c9db.png?v=1709055459\" alt=\"A slide promoting the app Spocket, which connects stores with suppliers that ship directly to customers.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/spocket?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSpocket\u003c/a\u003e is another product sourcing website and app that makes it easier to find products from dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eOne of the benefits of using Spocket is its large directory, which covers the US and the EU. Thanks to a majority of suppliers being based domestically, Spocket also offers unusually fast shipping times for a dropshipping platform.\u003c/p\u003e\n\u003cp\u003eThrough pre-negotiated wholesale pricing, Sprocket offers up to 40% discounts on products, enabling higher \u003ca href=\"/tools/profit-margin-calculator\"\u003eprofit margins\u003c/a\u003e. Order product samples from the dashboard to confirm quality before selling.\u003c/p\u003e\n\u003cp\u003eThe products you can source through Spocket include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEarrings\u003c/li\u003e\n\u003cli\u003eApparel\u003c/li\u003e\n\u003cli\u003eSports equipment\u003c/li\u003e\n\u003cli\u003eFootwear\u003c/li\u003e\n\u003cli\u003eBath and beauty items\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e5. Syncee \u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/syncee_dc342f2d-eb65-4d26-8997-e6bd8ba719da.png?v=1709055479\" alt=\"A slide showing the types of products that can be sourced via Syncee such as smart watches and sofas.\"\u003e\n\u003cp\u003eWith \u003ca href=\"https://apps.shopify.com/syncee-1?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSyncee\u003c/a\u003e, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.\u003c/p\u003e\n\u003cp\u003eProducts you can source include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBaby products\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eToys\u003c/li\u003e\n\u003cli\u003eFishing accessories\u003c/li\u003e\n\u003cli\u003ePerfume\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e6. Creative Hub\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/creativehub.png?v=1709055498\" alt=\".\" class=\"block block--bordered\"\u003e\n\u003cp\u003eUsing \u003ca href=\"https://apps.shopify.com/creativehub?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eCreative Hub\u003c/a\u003e, you can \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell art online\u003c/a\u003e from popular and innovative creatives. This UK-based product sourcing website gives your business access to work from contemporary artists.\u003c/p\u003e\n\u003cp\u003eFor each piece, you’re told the retail price (the minimum price you can sell the item for) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited editions, commanding a higher price tag.\u003c/p\u003e\n\u003cp\u003eThere is a fixed international shipping cost, which keeps shipping simple and lets you sell to anyone, anywhere in the world. You can also print your logo on the packaging label, as well as add inserts to your orders with information about the artist or your business. \u003c/p\u003e\n\u003cp\u003eProducts you can source with Creative Hub include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine art giclée and C-type prints\u003c/li\u003e\n\u003cli\u003eFramed prints\u003c/li\u003e\n\u003cli\u003eCanvas prints\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e7. My Online Fashion Store\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\".\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online_fashion_store.jpg?v=1709055585\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/my-online-fashion-store?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eMy Online Fashion Store\u003c/a\u003e is a US-based dropshipper with a large inventory of apparel for women. From tops to jewelry to shoes, each of its more than 6,000 items has a suggested selling price to help you set your profit margin.\u003c/p\u003e\n\u003cp\u003eThis product sourcing app offers free returns and competitive shipping rates from its LA warehouse. However, it only fulfills orders for customers based in the US.\u003c/p\u003e\n\u003cp\u003eThe products you can sell include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eScarves\u003c/li\u003e\n\u003cli\u003eTank tops\u003c/li\u003e\n\u003cli\u003eLingerie\u003c/li\u003e\n\u003cli\u003eSunglasses\u003c/li\u003e\n\u003cli\u003eHandbags\u003c/li\u003e\n\u003cli\u003eHats\u003c/li\u003e\n\u003cli\u003eBelts\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e8. Lulu Direct\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A selection of printing options for custom book products, sourced and created using Lulu Direct\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/luludirect_f10490f3-ee1b-43f8-96fc-09af2333adbf.jpg?v=1709055606\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/lulu-xpress?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eLulu Direct\u003c/a\u003e focuses exclusively on books and calendars, letting you use \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper stock.\u003c/p\u003e\n\u003cp\u003eHave an idea for a bestselling coffee table book? Lulu Direct is a low-risk way to try out your idea before investing in it.\u003c/p\u003e\n\u003cp\u003eThe types of books you can create include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHardcover photo books\u003c/li\u003e\n\u003cli\u003eNovels\u003c/li\u003e\n\u003cli\u003eComic books\u003c/li\u003e\n\u003cli\u003eWorkbooks\u003c/li\u003e\n\u003cli\u003eCalendars\u003c/li\u003e\n\u003cli\u003eJournals and notebooks\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFind more custom book suppliers: \u003c/strong\u003e\u003ca href=\"/blog/print-on-demand-books\"\u003e10 Best Providers for Print-On-Demand Books\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eProduct sourcing best practices\u003c/h2\u003e\n\u003cp\u003eTo ensure successful product sourcing for your ecommerce business, consider the following best practices:\u003c/p\u003e\n\u003ch3\u003eConduct market research \u003c/h3\u003e\n\u003cp\u003eMarket research helps you understand the needs and preferences of your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e. It also tells you whether other businesses are competing to serve your potential customers.\u003c/p\u003e\n\u003cp\u003eBy gathering and analyzing information about people, companies, and your industry, you can make informed decisions about product sourcing or \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen conducting market research for product sourcing, focus on the following aspects:\u003c/p\u003e\n\u003ch4\u003eIndustry trends\u003c/h4\u003e\n\u003cp\u003eStay updated on the latest trends in your industry to identify emerging opportunities and adapt your product offerings accordingly.\u003c/p\u003e\n\u003cp\u003eKeep an eye out for changes in your market. What products are currently most popular, and what products have faded in popularity?\u003c/p\u003e\n\u003ch4\u003eConsumer needs\u003c/h4\u003e\n\u003cp\u003eUnderstand the needs, preferences, and pain points of your target audience to choose products that align with their demands. How do competitors’ products meet (or fail to meet) customer needs?\u003c/p\u003e\n\u003ch4\u003eLegislative trends\u003c/h4\u003e\n\u003cp\u003eKeep track of any regulations or laws that may impact the products you source, ensuring compliance and avoiding potential legal issues. For example, if you are sourcing beauty products, you’ll need to stay updated on regulations regarding ingredient safety, labeling requirements, and product testing.\u003c/p\u003e\n\u003cp\u003eKnowing this information helps you choose the right product before you source a supplier.\u003c/p\u003e\n\u003cp\u003eIt helps you understand a problem or opportunity—for example, if a newly developed fabric helps hikers wick away sweat and stay dry for hours, your outdoor clothing store may want to source products made with this fabric.\u003c/p\u003e\n\u003cp\u003eThere are two main ways to conduct market research:\u003c/p\u003e\n\u003ch4\u003ePrimary research\u003c/h4\u003e\n\u003cp\u003eConduct firsthand research by ordering and testing products, or conducting surveys and interviews with customers.\u003c/p\u003e\n\u003ch4\u003eSecondary research\u003c/h4\u003e\n\u003cp\u003eCollect publicly available information from sources such as magazines, government reports, industry analysts, and trade publications.\u003c/p\u003e\n\u003ch3\u003eGet samples \u003c/h3\u003e\n\u003cp\u003eOnce you’ve identified a product and found a reliable supplier, it’s crucial to request samples or \u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003eprototypes\u003c/a\u003e before committing to a large order.\u003c/p\u003e\n\u003cp\u003eSampling allows you to assess the quality of the products that you plan to put your brand’s reputation behind. As cool as a product may look in photos, you want to guarantee it’s good enough to sell to your customers.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eA sample run also helps you evaluate a supplier’s competence in terms of communication, quality control, order processing, shipping, and packaging. You’ll understand how they communicate delivery information and package products. Making multiple sample orders under different names can also help you vet product consistency.\u003c/p\u003e\n\u003cp\u003eKey metrics to consider include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOTIF (On-Time, In-Full):\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eThis measures the percentage of orders delivered on schedule and in full, indicating a supplier's reliability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefect Rate:\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eTrack the quality by monitoring how often products have issues, helping you assess consistency.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead Time:\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eUnderstanding each supplier’s typical order processing and shipping times helps you plan inventory and anticipate potential delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler Rybacki, former product development expert at subscription coffee company \u003ca rel=\"nofollow\" href=\"https://jot.co/\" target=\"_blank\"\u003eJot\u003c/a\u003e, emphasizes the importance of ordering samples before making a final decision.\u003c/p\u003e\n\u003cp\u003e“Product samples enable you to inspect the level of quality so that you can ensure every order is worth your investment. Having a sample on hand is also helpful for shooting product photos for sales and marketing materials and your ecommerce website,” he says.\u003c/p\u003e\n\u003cp\u003e“Always order a sample product before committing to an order.”\u003c/p\u003e\n\u003cp\u003eWhen requesting samples, remember to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvide detailed specifications of the product, including any specific colors or styles.\u003c/li\u003e\n\u003cli\u003eAsk the supplier to label the sample package with “no commercial value” to avoid duty charges when sourcing from overseas,\u003c/li\u003e\n\u003cli\u003eAsk for a company tag and model number to differentiate samples during testing. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler suggests sourcing samples from up to five suppliers to assess the range of quality, pricing, and service. By ordering samples in various colors and styles, you can determine which product and supplier best align with your sourcing strategy.\u003c/p\u003e\n\u003ch3\u003eSource local when possible\u003c/h3\u003e\n\u003cp\u003eLocal sourcing refers to getting products from domestic suppliers instead of international ones. “Local” could mean your immediate community or your home country. Sourcing locally can reduce supply chain costs, help you launch products faster, and earn more revenue. \u003c/p\u003e\n\u003cp\u003eStephen Light, co-owner of mattress company \u003ca rel=\"nofollow\" href=\"https://www.nolahmattress.com/\" target=\"_blank\"\u003eNolah Sleep\u003c/a\u003e, has worked with both international and local suppliers to source his company’s mattresses. He found that shifting to local suppliers helped Nolah Sleep avoid global supply chain problems and gain more control over the \u003ca href=\"/retail/procurement\"\u003eprocurement process\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Raw material suppliers within your region are likely to be more reactive to your needs as a business, and able to fulfill and coordinate shipments within a short time frame.” \u003c/p\u003e\n\u003cp\u003eWith local suppliers, you can also inspect the products in person.\u003c/p\u003e\n\u003ch3\u003eWork with multiple suppliers \u003c/h3\u003e\n\u003cp\u003eWorking with one supplier for your company makes product sourcing simple. Add multiple suppliers to the mix and you may complicate order management.\u003c/p\u003e\n\u003cp\u003eHowever, a multi-supplier strategy can reduce \u003ca href=\"/blog/supply-chain-issues\"\u003esupply chain risks\u003c/a\u003e and help meet customer demand. \u003c/p\u003e\n\u003cp\u003eAccording to Stephen, it’s a good idea for businesses to be “proactive and build relationships with multiple suppliers, including backup suppliers.” Having a shortlist of suppliers provides your business with a safety net in case of product shortages and delays.\u003c/p\u003e\n\u003cp\u003eAny risks of a multiple-supplier strategy can be lessened by working with high-quality suppliers. Before working with a supplier, evaluate the following criteria:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct quality \u003c/li\u003e\n\u003cli\u003eDelivery and lead times\u003c/li\u003e\n\u003cli\u003eReturns\u003c/li\u003e\n\u003cli\u003eDefects\u003c/li\u003e\n\u003cli\u003eCustomer complaints\u003c/li\u003e\n\u003cli\u003eCapacity\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAaron Alpeter, founder of \u003ca rel=\"nofollow\" href=\"https://www.izba.co/\" target=\"_blank\"\u003eIzba\u003c/a\u003e, a supply chain consulting, outsourcing, and technology firm, suggests thinking about your long-term goals when assessing a supplier.\u003c/p\u003e\n\u003cp\u003e“To ensure that your supplier’s capacity or inventory cash flow doesn’t constrain your growth, think about what you need for the next two-year time horizon and optimize for that,” he says. \u003c/p\u003e\n\u003cp\u003e“Then, in a few months, review that forecast and see if your needs have changed. By doing so, you’ll spot capacity crunches before they arrive and will be able to invest in new capacity or relationships while also avoiding sitting on a mountain of inventory.” \u003c/p\u003e\n\u003cp\u003eSupplier relationships are a competitive advantage, so if you don’t feel a supplier is working in your favor, reconsider the relationship. Renegotiating contracts and exploring other options are part of owning a retail business.\u003c/p\u003e\n\u003ch2\u003eNo products to sell? No problem\u003c/h2\u003e\n\u003cp\u003eWith the rise of online marketplaces and dropshipping apps, product sourcing is no longer the hurdle it once was. The platforms and strategies in this article should help you find the right products to turn your \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e into reality, or give you an actionable way to \u003ca href=\"/blog/product-line-extensions\"\u003eexpand your product line\u003c/a\u003e. Happy sourcing!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Gracia Lam\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\"faq-section\" style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eProduct sourcing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you source a product to sell?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSellers can source high-quality products using a wholesaler directory, an online marketplace, or a product sourcing app like the ones listed in this post. \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e, for example, is an app that connects online stores with suppliers who offer millions of products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is reverse product sourcing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eReverse sourcing involves identifying trending and bestselling products, then finding a supplier who can provide you with those products. This differs from a traditional supplier search, which typically starts with finding a supplier before selecting products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do online stores get inventory?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eOnline stores get inventory from \u003ca href=\"/blog/wholesale-marketplace\"\u003ewholesale marketplaces\u003c/a\u003e, as well as from B2B retailers and directly from manufacturers. Some online stores feature handcrafted and handmade items or digital products. Others don’t have inventory and instead operate using dropshipping.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I source products for dropshipping?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDropshipping marketplaces, such as AliExpress, allow merchants to source millions of products from vetted suppliers. Contact dropshipping suppliers directly with an app for your Shopify store to start selling in minutes.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.","excerptHtml":"\u003ca href=\"https://www.shopify.com/blog/product-sourcing-apps\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/shopify-product-sourcing.jpg?v=1598457732\" alt=\"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.\"\u003e\u003c/a\u003e\n\u003cp\u003eProduct sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Product Sourcing Guide To Sell Online: How To Get Started","description":"Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/product-sourcing-apps\",\"en-GB\":\"https://www.shopify.com/uk/blog/product-sourcing-apps\",\"en-AU\":\"https://www.shopify.com/au/blog/product-sourcing-apps\",\"en-ID\":\"https://www.shopify.com/id/blog/product-sourcing-apps\",\"en-NZ\":\"https://www.shopify.com/nz/blog/product-sourcing-apps\",\"en-ZA\":\"https://www.shopify.com/za/blog/product-sourcing-apps\",\"en-NG\":\"https://www.shopify.com/ng/blog/product-sourcing-apps\",\"en-PH\":\"https://www.shopify.com/ph/blog/product-sourcing-apps\",\"en-SG\":\"https://www.shopify.com/sg/blog/product-sourcing-apps\",\"en-HK\":\"https://www.shopify.com/hk/blog/product-sourcing-apps\",\"en-IE\":\"https://www.shopify.com/ie/blog/product-sourcing-apps\",\"en-MY\":\"https://www.shopify.com/my/blog/product-sourcing-apps\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/product-sourcing-apps\",\"ja-JP\":\"https://www.shopify.com/jp/blog/product-sourcing-apps\",\"de\":\"https://www.shopify.com/de/blog/produktbeschaffung\",\"fr\":\"https://www.shopify.com/fr/blog/applications-shopify-dropshipping\",\"it\":\"https://www.shopify.com/it/blog/12-app-per-trovare-prodotti-da-vendere-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Find a Product to Sell: 16 Proven Methods\",\"url\":\"blog/product-opportunities\"},{\"title\":\"21 Best Selling Print on Demand Products\",\"url\":\"blog/print-on-demand-products\"},{\"title\":\"Is Dropshipping Worth It in 2024?\",\"url\":\"blog/is-dropshipping-worth-it\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Get a Prototype Made \u0026 Protect Your Design\",\"tags\":[\"Source Products\",\"Starting Up\"],\"handle\":\"7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ge-a-prototype-made.jpg?v=1663983674\",\"imageAltText\":\"how to get a prototype made\",\"modifiedAt\":\"2023-12-08\",\"contentHtml\":\"\"},{\"title\":\"How To Find Private Label Products and Start Selling\",\"tags\":[\"Find an Idea\"],\"handle\":\"private-label\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/private_20label.png?v=1697568765\",\"imageAltText\":\"A blank red label on a red background, representing private label products.\",\"modifiedAt\":\"2023-10-17\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900","imageAltText":"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.","modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/561876467746","handle":"website-color-schemes","title":"15 Eye-Catching Website Color Schemes and How To Use Them","publishedAt":"2024-10-25T13:57:35Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/website_20color_20schemes.png?v=1729861913","altText":null,"width":1848,"height":782},"tags":["Design"],"contentHtml":"\u003cp\u003eColor is one of the most powerful tools in a web designer’s toolbox. It can draw attention, convey meaning, and spark desire—all while driving conversions and building customer loyalty. \u003c/p\u003e\n\u003cp\u003eA good color scheme is especially important in ecommerce website design, where you must communicate information quickly and expressively to turn casual browsers into committed buyers.\u003c/p\u003e\n\u003cp\u003eAhead, discover 15 ecommerce website color schemes and tips for choosing a palette for your website. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a website color scheme?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is your website color scheme important?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e15 beautiful ecommerce website color schemes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to choose the right website color scheme\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWebsite color scheme FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a website color scheme?\u003c/h2\u003e\n\u003cp\u003eWebsite color schemes are carefully chosen palettes that define a site’s \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003evisual identity\u003c/a\u003e. Typically featuring three to five main colors, schemes are applied across all elements, from backgrounds to buttons. Designers select these combinations to evoke specific moods, create visual harmony, and reinforce branding. \u003c/p\u003e\n\u003cp\u003eBusiness owners, designers, and developers collaborate on color selection, considering factors like industry norms, \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e preferences, and \u003ca href=\"/blog/color-psychology\"\u003ecolor psychology\u003c/a\u003e. When done right, a color scheme becomes integral to a website’s success, communicating the brand’s essence and enhancing the overall user experience.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy is your website color scheme important?\u003c/h2\u003e\n\u003cp\u003eIn most cases, a well-developed website color scheme will accomplish two goals: creating a strong brand identity and driving conversion.\u003c/p\u003e\n\u003ch3\u003eBuilds brand identity through color\u003c/h3\u003e\n\u003cp\u003eColors convey meaning and information about the brand while creating uniformity across different products on the website. \u003ca href=\"https://straitsresearch.com/statistic/role-of-color-in-branding-and-marketing\"\u003eResearch\u003c/a\u003e shows that color can increase \u003ca href=\"/blog/brand-recognition\"\u003ebrand recognition\u003c/a\u003e by up to 80%.\u003c/p\u003e\n\u003cp\u003eBased on color theory, designers combine hues that evoke the right emotions for a brand. The result is an appealing combination that communicates the \u003ca href=\"/blog/brand-identity\"\u003ebrand’s identity\u003c/a\u003e to browsers. \u003c/p\u003e\n\u003ch3\u003eDrives conversions with strategic color choices\u003c/h3\u003e\n\u003cp\u003eAccent colors most easily drive conversion. \u003ca href=\"https://straitsresearch.com/statistic/role-of-color-in-branding-and-marketing\"\u003eData\u003c/a\u003e from 2024 shows that 85% of people claim color significantly influences what they buy.\u003c/p\u003e\n\u003cp\u003eAccent colors use contrast to highlight specific products and give strong directional cues—such as pointing toward a page’s CTAs and Buy buttons. Find accent colors using a color wheel. The complementary color directly across a color wheel from your primary color stands out on a web page and draws the user’s eye.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e15 beautiful ecommerce website color schemes\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAutumnal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eVibrant neon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eFestive yet modern\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eVintage neutral\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eCool-toned and retro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eSlate and ivory\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eSoft and warm\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eLively mint\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eCozy complementary\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eSubtle white\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eUrban neutral\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eBold black and gold\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003ePlayful pastel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eCoastal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eBold and grounded\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eHere are 15 real-world website color schemes to inspire your brand’s unique color palette: \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Autumnal\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Plum fabric with water droplets and a woman in a purple vest standing in a mossy forest background.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/autumnal.png?v=1729284864\"\u003e\n\u003cp\u003eThis autumnal theme mixes deep plum with forest green to create a connection to nature, which reflects \u003ca href=\"https://www.tentree.com/\"\u003etentree\u003c/a\u003e’s brand. Combined with warm beige and soft olive green colors, it feels calming yet ready for adventure. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Vibrant neon\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Magic Spoon cereal boxes with a bowl of colorful cereal and protein bars on a purple background.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/magicspoon_5042a655-81ff-46d2-af6b-4a8da062616c.png?v=1729284864\"\u003e\n\u003cp\u003e\u003ca href=\"https://magicspoon.com/\"\u003eMagic Spoon\u003c/a\u003e’s color palette emphasizes high energy, boldness, and fun, aligning with its playful childhood cereal theme. The deep purple sets a bold and vibrant tone, with neon pink, bright yellow, and lime greens that create excitement and give off a youthful vibe.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Festive yet modern \u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Two pairs of people wearing festive sweaters, sitting on a couch against a colorful backdrop.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/theoutrage_1ac10397-dd8b-4636-8a04-4a5b347e665a.png?v=1729284863\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.the-outrage.com/\"\u003eThe Outrage’s\u003c/a\u003e color palette blends a strong, modern feel with festive, holiday warmth. The bold blues and greens pair well with the cheerful reds and whites, delivering a lively, celebratory aesthetic rooted in activism and community engagement.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Vintage neutral\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Woman in a cream sweater and floral skirt standing in a grassy field under soft, natural light.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/adornedvintage.png?v=1729284864\" class=\"block block--bordered\"\u003e\n\u003cp\u003eThis website color scheme sports muted tones and natural hues to create a serene, vintage-inspired atmosphere for shoppers. \u003ca href=\"https://www.adoredvintage.com/\"\u003eAdorned Vintage\u003c/a\u003e’s brand, which focuses on feminine, timeless fashion, aligns perfectly with earthy tones set by soft cream, pastel beige, and light green.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Cool-toned and retro \u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Group of people in retro swimsuits posing cheerfully by a riverbank with a rocky background.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beefcakeswimwear.png?v=1729284864\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.beefcakeswimwear.com/\"\u003eBeefcake Swimwear\u003c/a\u003e’s website color scheme nails the blend of outdoor fun and nostalgic elegance. Deep forest green and muted dark blues accented with rust red and neutral sand capture the essence of vintage swimwear in a natural setting. \u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Slate and ivory\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Elegant grazing table with ivory linens, floral arrangements, and food against a dark backdrop.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/silkandwillow.png?v=1729284864\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.silkandwillow.com/\"\u003eSilk \u0026amp; Willow\u003c/a\u003e’s website colors express a high-end, vintage-inspired aesthetic. They blend dark, dramatic tones like charcoal slate with soft ivory to create a dramatic, high-contrast, and luxurious palette. Creamy whites and earthy tones also lend a natural and grounded feel that is timeless and inviting. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Soft and warm\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Baby with parent under red sleep lamp reading a book, promoting circadian rhythm sleep aid.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kulala_ef4f5d6c-5f9e-4eb0-98e0-94a6423544e6.png?v=1729284863\"\u003e\n\u003cp\u003eThe soft, warm palette that \u003ca href=\"https://kulalaland.com/\"\u003eKulala\u003c/a\u003e uses combines soft amber yellow and deep night red to create a calming ambiance. Muted lavender and dark navy blue add a soothing tone, while vibrant orange accents draw the viewer’s attention. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Lively mint\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Cocofloss products with an Allure award seal next to a toothbrush and mint toothpaste on a counter.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cocofloss_b311f95a-ca8c-4058-aacf-ca3f2325297f.png?v=1729284864\"\u003e\n\u003cp\u003e\u003ca href=\"https://cocofloss.com/\"\u003eCocofloss\u003c/a\u003e’s color scheme strikes a balance between freshness and fun. The refreshing mint green and calming aqua blue provides a clean, spa-like feel. Playful pops of bright yellow and soft peach add warmth and energy. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Cozy complementary\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Model wearing cozy casual outfits with red pants and green sweater against a soft pink backdrop.Model wearing cozy casual outfits with red pants and green sweater against a soft pink backdrop.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sundry.png?v=1729284864\" class=\"block block--bordered\"\u003e\n\u003cp\u003eThe use of warm tones like blush pink and deep forest green creates a cozy, inviting atmosphere for this apparel collection. The soft pink backdrop keeps the focus on the clothing, while the bold pops of red and yellow add playful energy to the imagery. The color combination of muted neutrals and vibrant accents provides a balanced yet eye-catching aesthetic that reflects \u003ca href=\"https://sundryclothing.com/\"\u003eSundry’\u003c/a\u003es approach to casual, comfortable style.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. Subtle white\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Bride in an off-shoulder white gown standing by stone columns in an elegant outdoor setting.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/truvellebridal.png?v=1729284864\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://truvelle.com/\"\u003eTruvelle Bridal\u003c/a\u003e is all about simple, clean, elegant wedding dresses, and its color scheme of whites, taupes, and grays reflects that. With muted neutrals and soft tones, this color palette lets the \u003ca href=\"/retail/brand-story\"\u003ebrand story\u003c/a\u003e and products shine.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e11. Urban neutral\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Man in olive jacket and cream pants posing in front of classic European architecture.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/velasca_0668bbea-4aa2-4c14-8357-0b02e4957dda.png?v=1729284864\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.velasca.com/\"\u003eVelasca\u003c/a\u003e’s palette is defined by warm, neutral tones and deep, sophisticated hues. The architecture features soft terracotta and beige walls, creating an inviting, classic European backdrop of elegance. The model’s olive green jacket and navy sweater add a muted, earthy contrast that complements the surrounding colors. \u003c/p\u003e\n\u003ch3 id=\"22\"\u003e12. Bold black and gold\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"BLK \u0026amp; Bold coffee products displayed in a clean grid layout with bold black and gold packaging.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blkandboldcoffee.png?v=1729284863\"\u003e\n\u003cp\u003eA bold color scheme for a bold product. \u003ca href=\"https://blkandbold.com/\"\u003eBLK \u0026amp; Bold\u003c/a\u003e’s use of black conveys sophistication and authority, with vibrant gold accents that add a sense of luxury. Clean whites and subtle grays provide a crisp, soft, minimalist feel that helps the website elements stand out. \u003c/p\u003e\n\u003ch3 id=\"23\"\u003e13. Playful pastel\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Three models with beauty products in a pastel vanity setting with blush pink and mint green tones.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beautybakerie.png?v=1729284863\"\u003e\n\u003cp\u003eThis website color palette blends fresh pastels with hints of glamor, creating an inviting and feminine feel. Mint green, blush pink, and golden champagne give a playful, yet luxurious energy that captures \u003ca href=\"https://www.beautybakerie.com/\"\u003eBeauty Bakerie\u003c/a\u003e’s focus on beauty and fun. \u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. Coastal \u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"Back view of woman holding a spray bottle at the beach with her hair blowing in the wind.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tofinosoapcompany.png?v=1729284864\" class=\"block block--bordered\"\u003e\n\u003cp\u003eThe \u003ca href=\"https://tofinosoapcompany.com/\"\u003eTofino Soap Company\u003c/a\u003e website sports soft, beach-inspired hues with natural, earthy tones. Sky blue, warm beige, and earthy brown interplay to evoke calmness, purity, and a connection to nature. These colors perfectly complement the product’s focus on natural, eco-friendly skincare.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. Bold and grounded\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/flybyjing_0d8ce00a-3c6e-4d59-a4db-b6cc57d202e6.png?v=1729284864\"\u003e\n\u003cp\u003e\u003ca href=\"https://flybyjing.com/shop/\"\u003eFly by Jing\u003c/a\u003e brings together bold, electric hues with earthy, grounding tones that reflect its flavorful products. Vibrant magenta and orange lend a playful energy, while deep greens and purples add richness and depth. The palette is designed to instill a sense of excitement and urgency to try the brand’s famous chili sauces. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to choose the right website color scheme\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eReflect on your brand identity\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eChoose a primary color\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eSelect secondary colors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eDetermine your background color\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eChoose a typeface color\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eBuilding a color scheme requires a methodical approach. Here are the steps to follow to build out your website’s color scheme: \u003c/p\u003e\n\u003ch3 id=\"31\"\u003e1. Reflect on your brand identity\u003c/h3\u003e\n\u003cp\u003eBefore choosing any colors, first consider your brand and offerings and how colors might reflect your mission or \u003ca href=\"/blog/value-proposition\"\u003evalue proposition\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFor example, a fitness brand might identify its core values as energetic, health-focused, and motivational. To appease a target audience of health-conscious millennials, a color scheme could involve trendy, vibrant, high-energy colors like yellow, orange, or green. \u003c/p\u003e\n\u003cp\u003eAsk these questions to interrogate the core of your brand::\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat three to five adjectives best describe your brand? Is it innovative, traditional, eco-friendly, luxury-oriented, or family-focused?\u003c/li\u003e\n\u003cli\u003eWho are you trying to reach? What colors do they tend to respond to? What colors might turn them off?\u003c/li\u003e\n\u003cli\u003eWhat emotions do you want people to feel when they think about your brand?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e📚 \u003cstrong\u003eLearn: \u003c/strong\u003e\u003ca href=\"/blog/brand-identity\"\u003eWhat Is Brand Identity? 6 Key Elements\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e2. Choose a primary color\u003c/h3\u003e\n\u003cp\u003eResearch the emotions associated with different colors, or the theory of \u003ca href=\"/blog/color-psychology\"\u003ecolor psychology\u003c/a\u003e. For example, warm colors (reds, oranges, yellows) are energetic and attention-grabbing, while cool colors (blues, greens, purples) are often more calming and professional.\u003c/p\u003e\n\u003cp\u003eAnalyze what colors your competitors use. You might want to align with industry standards or deliberately stand out. Once you’ve chosen a color, experiment with different shades and tints to find the perfect match for your brand. For example, you may decide on blue as your primary color, but your color palette will differ wildly depending on whether you choose a light, icy blue or a deep indigo. \u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Select secondary colors\u003c/h3\u003e\n\u003cp\u003eSecondary colors work in harmony with your primary color to complete the color scheme. There are a few color harmony rules that can guide your choice if you’re not working with a designer who already knows them:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cstrong\u003eComplementary colors. \u003c/strong\u003eColors opposite each other on the color wheel (e.g., blue and orange).\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalogous colors. \u003c/strong\u003eColors next to each other on the color wheel (e.g., blue, blue-green, and green).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriadic colors. \u003c/strong\u003eThree colors equally spaced on the color wheel (e.g., red, yellow, and blue).\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStick to one or two secondary colors. You can use up to five colors max, but be cautious, as too many colors can be overwhelming.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip: \u003c/strong\u003eUse a color palette generator like \u003ca href=\"https://color.adobe.com/create/color-wheel\"\u003eAdobe Color\u003c/a\u003e to create a website color scheme for your brand.\u003c/p\u003e\n\u003ch3 id=\"34\"\u003e4. Determine your background color\u003c/h3\u003e\n\u003cp\u003eYour background color sets the stage for all other elements on your website. The goal is to highlight your content without overwhelming it. \u003c/p\u003e\n\u003cp\u003eMany brands use light background colors to express cleanliness and ease of browsing. Softer, toned-down backgrounds tend to be easier on the eyes, too, but that’s not a hard-and-fast rule. Some brands use darker backgrounds because it creates a better experience for their particular buyers. \u003c/p\u003e\n\u003cp\u003ePlace sample content on your background to ensure it doesn’t overshadow your actual information.\u003c/p\u003e\n\u003ch3 id=\"35\"\u003e5. Choose a typeface color\u003c/h3\u003e\n\u003cp\u003eLast but not least, choose your text color. This color should be highly contrasted with your background color for readability purposes. Check your options with \u003ca href=\"https://webaim.org/resources/contrastchecker/\"\u003eWebAIM’s Contrast Checker\u003c/a\u003e to ensure you’re meeting web accessibility standards.\u003c/p\u003e\n\u003cp\u003eUse the same text color throughout your site for body text. You can use different colors for headings or special text, but be consistent with these as well. \u003c/p\u003e\n\u003ch2\u003eCreate better browsing experiences with the right color scheme\u003c/h2\u003e\n\u003cp\u003eChoosing your website is an ongoing process. Don’t be afraid to experiment with different combinations and get customer feedback to find the right fit. Your colors should work together to create a cohesive and appealing website that represents your brand on the internet. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eWebsite color scheme FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most eye-catching color?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBright, saturated hues like red, yellow, and orange typically catch the eye most effectively. However, a color’s ability to stand out depends largely on its contrast with surrounding elements and the overall visual context.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best color scheme for a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best color scheme for a website depends on its purpose, the target audience, and the overall design aesthetic. Generally, lighter and softer colors (like a light blue background) are calming and inviting, while darker and vibrant colors (like royal blue and lime green) provide more energy and excitement. It is also important to consider how colors interact with one another and how they will appear on different devices.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the seven major color schemes?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eMonochromatic. Tonal variations of a single color.\u003c/li\u003e\n\u003cli\u003eAnalogous. Colors next to each other on the color wheel.\u003c/li\u003e\n\u003cli\u003eComplementary. Colors opposite each other on the color wheel. \u003c/li\u003e\n\u003cli\u003eSplit Complementary. A base color complemented by the colors next to its complementary color on the color wheel. \u003c/li\u003e\n\u003cli\u003eTriadic. Three colors equally spaced around the color wheel. \u003c/li\u003e\n\u003cli\u003eTetradic. Complementary pairs of colors.\u003c/li\u003e\n\u003cli\u003eSquare. Four colors equally spaced around the color wheel.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a website color scheme?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA website color scheme is the combination of colors used on a website. The color combinations are usually chosen to reflect the brand or company and create a unified look and feel. They are typically chosen for their contrast, vibrancy, and ability to work together to create a cohesive look.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich is the best background color for a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best background color for a website will depend on its purpose and design. Generally, a neutral color such as white or light gray is a good option, as it can create a clean and modern look. If a more dynamic background color is desired, blues, greens, and other softer colors can provide a more inviting feel.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Finding the perfect website color scheme isn’t easy. To inspire you, here are some of our favorite ecommerce sites that boast beautiful color palettes.","excerptHtml":"Finding the perfect website color scheme isn’t easy. To inspire you, here are some of our favorite ecommerce sites that boast beautiful color palettes.","seo":{"__typename":"SEO","title":"15 Eye-Catching Website Color Schemes and How To Use Them","description":"Finding the perfect website color scheme isn’t easy. To inspire you, here are some of our favorite ecommerce sites that boast beautiful color palettes."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,null],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/website_20color_20schemes.png?v=1729861913","imageAltText":null,"modifiedAt":"Oct 25, 2024","modifiedAtRaw":"2024-10-25T13:57:35Z"},{"__typename":"Article","id":"gid://shopify/Article/17016964","handle":"online-logo-makers","title":"9 Best Free and Paid Online Logo Makers","publishedAt":"2024-10-24T18:20:36Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_2520logo_2520makers.png?v=1729287262","altText":"A graphic designing a logo online.","width":1848,"height":782},"tags":["Brand"],"contentHtml":"\u003cp\u003eYour logo is more than just a collection of symbols, letters, and colors. It’s the face of your brand—the first thing customers recognize about your business. A great logo can drive your company’s success, while a poorly designed one might limit your marketing and sales efforts.\u003c/p\u003e\n\u003cp\u003eFor new business owners, investing in a professionally designed logo might not be feasible. Fortunately, you have other options that don’t involve designing a logo from scratch. Online logo makers offer affordable—and sometimes free—alternatives. Let’s check out some of the best logo makers available to help you create a memorable brand identity.\u003c/p\u003e\n\u003cdiv data-guide=\"brand_storytelling\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e9 Best logo makers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy a professional logo is important to your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eLogo design tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBest logo maker FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e9 Best logo makers\u003c/h2\u003e\n\u003cp\u003eThese nine logo makers will help you create the perfect logo without breaking the bank, ensuring your \u003ca href=\"/blog/branding-design\" target=\"_blank\"\u003ebranding design\u003c/a\u003e is memorable and sets you apart from the competition.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eShopify logo maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eCanva\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eUcraft AI logo generator\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eSquarespace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eLooka\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eTailor Brands Logo Maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eDesignhill\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#88\"\u003eBrandCrowd\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#99\"\u003ePlaceit\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Shopify logo maker\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-8_c4818d0a-1e06-4ded-a1c6-7edf0e9ca6ed_1848x970.png?v=1729287799\" alt=\"Shopify’s Free Logo Maker homepage with creative tools illustration.\"\u003e\u003cfigcaption\u003eShopify’s free logo maker offers professional logo creation in seconds.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"/tools/logo-maker\" target=\"_blank\"\u003eShopify’s free logo maker\u003c/a\u003e offers hundreds of templated logo designs you can customize to fit your brand. Edit colors, fonts, icons, and layouts to create a unique, professional-looking logo. While the editing capabilities are intentionally limited to maintain simplicity and speed, this makes it an excellent choice for business owners seeking aesthetic guidance.\u003c/p\u003e\n\u003cp\u003ePremium logo templates are available for purchase within the app if you want something more specialized. You’ll only pay if you decide to download them.\u003c/p\u003e\n\u003cp\u003eThis logo maker is free to use, whether you’re a Shopify merchant or not. The final logo file is downloadable in formats optimized for social media, print, and merchandise use.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free, with the option to purchase premium templates.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Canva\u003c/h3\u003e\n\u003cfig\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-6_50c034bd-c72c-4316-99e3-da7a89dc5856_1848x970.png?v=1729287792\" alt=\"Canva’s Free logo maker page with sample logos.\"\u003e\u003cfigcaption\u003eCanva’s free logo maker showcases a variety of customizable logo designs.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://www.canva.com/create/logos/\" target=\"_blank\"\u003eCanva\u003c/a\u003e’s free logo maker offers a more hands-on approach, while remaining beginner-friendly. Search for templates based on your business type or desired aesthetic, then filter results further. For example, after searching for “coffee shop,” you can request logos featuring mugs or beans.\u003c/p\u003e\n\u003cp\u003eOnce you select a design, you’ll edit the template yourself, replacing the example business name with your own and adding slogans or additional design elements. Canva also features a text-to-image AI tool for generating custom graphics.\u003c/p\u003e\n\u003cp\u003eAfter finalizing your design, you can download a high-resolution logo for free and use it as you please.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Ucraft AI logo generator\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-7_b3bf912c-46bf-421e-acb2-df3391297b5e_1848x970.png?v=1729287795\" alt=\"Ucraft AI logo generator homepage with sample logos.\"\u003e\u003cfigcaption\u003eUcraft’s AI-powered logo generator creates logos in a few simple steps.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://www.ucraft.com/ai-logo-generator/app\" target=\"_blank\"\u003eUcraft\u003c/a\u003e’s free AI logo generator offers one of the quickest logo creation experiences. Simply provide your company name, select your industry from a dropdown menu, input keywords describing your brand, and choose a color or color palette. \u003c/p\u003e\n\u003cp\u003eUCraft’s AI tool then generates logo options that you can edit by altering text and adding shapes and icons. The editor is simple, resulting in clean, minimalist designs.\u003c/p\u003e\n\u003cp\u003eYou’ll receive a high-resolution PNG file for free, suitable for use anywhere. For a more comprehensive package, you can opt to pay for a “brandbook” that includes a style guide and social media kit.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free, with the option to purchase a complete brand style book for $30.\u003c/p\u003e\n\u003ch3 id=\"44\"\u003e4. Squarespace\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-3_6bc0af6a-b2b0-4278-959c-48369e5b5ad3_1848x970.png?v=1729287778\" alt=\"Squarespace Logo Maker homepage with business card mockup.\"\u003e\u003cfigcaption\u003eSquarespace logo maker allows you to create a logo by entering your company name.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003eUnlike many logo generators, Squarespace’s \u003ca href=\"https://www.squarespace.com/logo\" target=\"_blank\"\u003efree logo maker\u003c/a\u003e lets you create a logo from scratch rather than from a template. Start with your company name and a single icon from its searchable library. Then customize your logo’s typeface and colors. The resulting design is minimal but clean, aligning with Squarespace’s ethos.\u003c/p\u003e\n\u003cp\u003eYou can preview how your logo will look on business cards, websites, and even clothing. To download your logo file, you’ll need to sign up for a free account.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Free.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003e5. Looka\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-5_059335fe-822e-4d41-914f-e6bd594324c4_1848x970.png?v=1729287788\" alt=\"Looka homepage with brand design samples on purple background.\"\u003e\u003cfigcaption\u003eLooka offers AI-powered logo and brand design tools for businesses.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://looka.com/logo-maker/\" target=\"_blank\"\u003eLooka\u003c/a\u003e, an AI-powered logo design tool, features a notably user-friendly editor. Enter your company name and industry, select sample logos you like, choose up to three colors, enter a slogan (optional), and select icons based on your input.\u003c/p\u003e\n\u003cp\u003eAfter selecting from various logo templates, you can customize your design using Looka’s intuitive editor. Adjust your logo’s look with prompts like “professional,” “calm,” or “energetic,” or make specific changes to individual style elements like text color and line justification.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e $20 for a basic logo download, up to $96 per year for a full brand kit.\u003c/p\u003e\n\u003ch3 id=\"66\"\u003e6. Tailor Brands Logo Maker\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-4_04aa5f2e-7925-49c8-b266-c9f23efd6bcc_1848x970.png?v=1729287782\" alt=\"Tailor Brands Logo Maker homepage with sample logos.\"\u003e\u003cfigcaption\u003eTailor Brands offers AI-powered logo creation with customizable templates.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://www.tailorbrands.com/logo-maker\" target=\"_blank\"\u003eTailor Brands Logo Maker\u003c/a\u003e requests detailed business information and style preferences to provide highly personalized template options, minimizing editing time. After entering your company name and optional tagline, you’ll provide information about your products, industry, and a brief business description.\u003c/p\u003e\n\u003cp\u003eNext, set your style preferences by selecting a logo type and font styles. You’ll then see a series of personalized logos, which you can customize by choosing variations in style, shape, font, and layout. While you can’t make granular changes, this limitation can be freeing for those without design expertise.\u003c/p\u003e\n\u003cp\u003eLike Squarespace’s tool, this logo generator displays your logo on various branded assets, giving you a real-world perspective.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $3.99 per year.\u003c/p\u003e\n\u003ch3 id=\"77\"\u003e7. Designhill\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-2_a566c782-b944-44c3-9213-7b3dbc077811_1848x970.png?v=1729287774\" alt=\"Designhill’s Free Logo Maker page with sample logos and ratings.\"\u003e\u003cfigcaption\u003eDesignhill’s free logo maker uses AI to generate logos without design skills required.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://www.designhill.com/tools/logo-maker\" target=\"_blank\"\u003eDesignhill\u003c/a\u003e’s logo maker starts by asking you to select sample logos you like, helping you conceptualize your preferred style. Next, you choose color palettes and symbols for your logo, and Designhill presents a range of options.\u003c/p\u003e\n\u003cp\u003eYou can extensively edit your selection, making major changes like adding a monogram or altering the logo border, as well as smaller edits like tweaking text color and font.\u003c/p\u003e\n\u003cp\u003eWhat sets Designhill apart is the option to work with a designer for $125, bridging the gap between DIY and professional design services.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e $20 for a low-resolution file, $65 for multiple high-resolution files, $125 to work with an in-house designer.\u003c/p\u003e\n\u003ch3 id=\"88\"\u003e8. BrandCrowd\u003c/h3\u003e\n\u003cfig\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed_22d1c843-1566-4954-8746-3145152942ef_1848x970.png?v=1729287769\" alt=\"BrandCrowd Logo Design page with sample logos on dark background.\"\u003e\u003cfigcaption\u003eBrandCrowd offers online logo design and thousands of premium logos for sale.\u003c/figcaption\u003e\u003c/fig\u003e\n\u003cp\u003e\u003ca href=\"https://www.brandcrowd.com/\" target=\"_blank\"\u003eBrandCrowd\u003c/a\u003e’s logo generator boasts over 236,000 designs, but its vast template library doesn’t compromise ease of use. Provide your business name and a few related keywords to receive logo options that you can filter by color and style (e.g., “corporate,” “mascot,” or “vintage”).\u003c/p\u003e\n\u003cp\u003eOnce you find the perfect logo, personalize it using BrandCrowd’s editing tool. Tailor the layout, colors, text, shadows, and other design elements to align with your brand identity.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Download packages start at $5 per month.\u003c/p\u003e\n\u003ch3 id=\"99\"\u003e9. Placeit\u003c/h3\u003e\n\u003cfig\u003e\u003cimg class=\"block block--bordered\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unnamed-1_c5fa1023-57b9-4837-a8f2-9df6c1fa0fce_1848x970.png?v=1729287771\" alt=\"Placeit Logo Maker page with logo templates and customization options\"\u003e\u003cfigcaption\u003ePlaceit’s logo maker allows quick creation of professional logos from templates.\u003c/figcaption\u003e\u003c/fig\u003ePlaceit’s logo maker allows quick creation of professional logos from templates.\n\u003cp\u003e\u003ca href=\"https://placeit.net/logo-maker\" target=\"_blank\"\u003ePlaceit\u003c/a\u003e customizes your logo template selection by industry, which you choose from a dropdown menu. If your specific industry isn’t listed, you can use broader categories, like “Abstract,” to generate template options.\u003c/p\u003e\n\u003cp\u003eAfter selecting a logo template, move on to customization, where you can choose typography and colors. As you work, you’ll see previews of your logo on various pieces of merchandise.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003e$9.95 for a one-time download, or $7.47 a month for multiple file versions and access to an expanded template library.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy a professional logo is important to your brand\u003c/h2\u003e\n\u003cp\u003eFrom McDonalds’ golden arches to the Nike swoosh, iconic logos can become nearly as recognizable as the brands they represent. While you may not need a world-famous logo, a well-designed one can still offer significant benefits:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrab potential customers’ attention:\u003c/strong\u003e Your logo might be a potential customer’s first introduction to your brand, so make sure it leaves a memorable and positive first impression.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunicate your brand identity:\u003c/strong\u003e A great logo can serve as a foundational element of your brand identity and express your \u003ca href=\"/blog/brand-values\" target=\"_blank\"\u003ebrand values\u003c/a\u003e. For example, if you run a sustainable clothing company for hikers, a nature-inspired logo can instantly convey your commitment to the environment.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake you recognizable:\u003c/strong\u003e In the competitive ecommerce space, a good logo can differentiate you from similar brands and help people recognize your company across various platforms–whether printed on a sweatshirt or displayed in a mobile ad.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eLogo design tips\u003c/h2\u003e\n\u003cp\u003eOnline logo makers provide a quick and easy way to \u003ca href=\"/blog/how-to-design-logo\" target=\"_blank\"\u003edesign a logo\u003c/a\u003e, typically with aesthetically pleasing results. To ensure your design resonates with customers, consider these tips:\u003c/p\u003e\n\u003cp\u003e1. \u003cstrong\u003eEstablish your brand values:\u003c/strong\u003e Determine your company’s identity to guide your design process. For example, if you run a flannel company aimed at making customers feel comfortable and cozy, you might opt for a vintage-feeling, warm-hued logo rather than a grayscale minimalist design.\u003c/p\u003e\n\u003cp\u003e2. \u003cstrong\u003eDon’t settle for the first design:\u003c/strong\u003e Explore different directions and compare results to find the best fit for your brand.\u003c/p\u003e\n\u003cp\u003e3. \u003cstrong\u003eLearn about \u003c/strong\u003e\u003ca href=\"/blog/color-psychology\" target=\"_blank\"\u003e\u003cstrong\u003ecolor and shape psychology\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Understand how viewers might interpret certain design choices. For instance, customers might associate yellow with joy and black with sophistication.\u003c/p\u003e\n\u003cp\u003e4. \u003cstrong\u003eAvoid trends:\u003c/strong\u003e The best logos feel timeless. Familiarize yourself with current trends so you can identify and avoid them.\u003c/p\u003e\n\u003cp\u003e5. \u003cstrong\u003eBe unique:\u003c/strong\u003e Ensure your design choices appear distinct to your brand, avoiding overly generic elements. Consider incorporating elements from your existing brand identity, such as your brand colors.\u003c/p\u003e\n\u003cp\u003e6. \u003cstrong\u003eKeep it simple:\u003c/strong\u003e Your logo should be recognizable at a glance, so avoid overly complex designs.\u003c/p\u003e\n\u003cp\u003e7. \u003cstrong\u003eConsider all use cases:\u003c/strong\u003e Ensure your logo is recognizable and easy to interpret at any size—whether printed on a flyer or displayed on a billboard.\u003c/p\u003e\n\u003cp\u003e8. \u003cstrong\u003eAsk for feedback:\u003c/strong\u003e Like writers need editors, sometimes you need external perspectives to refine your logo. Ask customers or design experts to react to your design before finalizing it.\u003c/p\u003e\n\u003cp\u003eIf you ever feel stuck, consider hiring a graphic designer to help. Browse databases like \u003ca href=\"https://experts.shopify.com/services/visual-content-and-branding/develop-brand-look-and-feel\" target=\"_blank\"\u003eShopify Experts\u003c/a\u003e to find a designer who’s a good match for your project.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/r4WPjBFtOzs?si=Kjgpt7CZOkjtlVuh\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eBest logo maker FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I create my own logo?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e1. Define your brand identity.\u003c/p\u003e\n\u003cp\u003e2. Look for design inspiration.\u003c/p\u003e\n\u003cp\u003e3. Generate a logo with a free online app.\u003c/p\u003e\n\u003cp\u003e4. Pick colors that represent your brand.\u003c/p\u003e\n\u003cp\u003e5. Choose a font.\u003c/p\u003e\n\u003cp\u003e6. Create a few rough versions of your logo.\u003c/p\u003e\n\u003cp\u003e7. Get feedback.\u003c/p\u003e\n\u003cp\u003e8. Refine your best design.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make a logo for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e1. Visit Shopify’s free \u003ca href=\"/tools/logo-maker\" target=\"_blank\"\u003elogo maker\u003c/a\u003e tool.\u003c/p\u003e\n\u003cp\u003e2. Enter your business name and select your industry.\u003c/p\u003e\n\u003cp\u003e3. Choose a logo style that best represents your brand (e.g., modern, classic, playful, or minimalist).\u003c/p\u003e\n\u003cp\u003e4. Customize your logo by selecting the font, color, and icon that best suits your brand(add a tagline if desired).\u003c/p\u003e\n\u003cp\u003e5. Preview your logo and make any necessary adjustments.\u003c/p\u003e\n\u003cp\u003e6. Click the Download button to get your logo files.\u003c/p\u003e\n\u003cp\u003e7. Use your new logo on your website, social media, business cards, and other marketing materials.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best free logo makers?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e1. Shopify logo maker\u003c/p\u003e\n\u003cp\u003e2. Canva\u003c/p\u003e\n\u003cp\u003e3. Ucraft\u003c/p\u003e\n\u003cp\u003e4. Squarespace\u003c/p\u003e\n\u003cp\u003e5. Looka (free to design, paid to download)\u003c/p\u003e\n\u003cp\u003e6. Tailor Brands Logo Maker (free to design, paid to download)\u003c/p\u003e\n\u003cp\u003e7. Designhill (free to design, paid to download)\u003c/p\u003e\n\u003cp\u003e8. BrandCrowd (free to design, paid to download)\u003c/p\u003e\n\u003cp\u003e9. Placeit (free to design, paid to download)\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Even with limited design experience, you can create a standout logo for your business.","excerptHtml":"\u003cp\u003eEven with limited design experience, you can create a standout logo for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"9 Best Free and Paid Online Logo Makers","description":"Find the best free and paid logo makers for your business in 2024. Create a unique logo for your business with Shopify."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/online-logo-makers\",\"en-GB\":\"https://www.shopify.com/uk/blog/online-logo-makers\",\"en-AU\":\"https://www.shopify.com/au/blog/online-logo-makers\",\"en-ID\":\"https://www.shopify.com/id/blog/online-logo-makers\",\"en-NZ\":\"https://www.shopify.com/nz/blog/online-logo-makers\",\"en-ZA\":\"https://www.shopify.com/za/blog/online-logo-makers\",\"en-NG\":\"https://www.shopify.com/ng/blog/online-logo-makers\",\"en-PH\":\"https://www.shopify.com/ph/blog/online-logo-makers\",\"en-SG\":\"https://www.shopify.com/sg/blog/online-logo-makers\",\"en-HK\":\"https://www.shopify.com/hk/blog/online-logo-makers\",\"en-IE\":\"https://www.shopify.com/ie/blog/online-logo-makers\",\"en-MY\":\"https://www.shopify.com/my/blog/online-logo-makers\",\"pt\":\"https://www.shopify.com/br/blog/hatchful-criador-logotipo\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/online-logo-makers\",\"ja-JP\":\"https://www.shopify.com/jp/blog/6-easy-to-use-online-logo-makers-to-design-your-brand\",\"de\":\"https://www.shopify.com/de/blog/logo-erstellen\",\"es\":\"https://www.shopify.com/es/blog/generador-de-logos\",\"fr\":\"https://www.shopify.com/fr/blog/47014341-5-excellents-logiciels-pour-la-creation-de-votre-logo-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/creare-logo-online-gratis\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Instagram Ads: How Businesses Can Advertise on Instagram\",\"url\":\"blog/instagram-ads\"},{\"title\":\"What Is Product Marketing? Definition and Guide\",\"url\":\"blog/product-marketing\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"How to Take Pictures of Shoes- Step Up Your Footwear Photography Game\",\"url\":\"blog/shoe-photography\"},{\"title\":\"Food Photography 101- How to Take Perfect Pictures of Your Food\",\"url\":\"blog/food-photography-tips\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_2520logo_2520makers.png?v=1729287262","imageAltText":"A graphic designing a logo online.","modifiedAt":"Oct 24, 2024","modifiedAtRaw":"2024-10-24T18:20:36Z"},{"__typename":"Article","id":"gid://shopify/Article/194970057","handle":"194970057-remove-background-product-photography-image","title":"10 Best Free Background Remover Tools for 2024","publishedAt":"2024-10-24T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20free_20background_20remover_74a95034-9d91-4ac9-883b-11429fa5e7cb.jpg?v=1729281753","altText":"best free background remover","width":1848,"height":782},"tags":["Brand"],"contentHtml":"\u003cp\u003eA background removal tool is key to creating polished, high-quality images, whether for your website or social media campaigns. \u003c/p\u003e\n\u003cp\u003eRemoving an image’s background provides benefits including easy integration across sales channels, increased attention to your product, and improved \u003ca href=\"/blog/7412852-10-must-know-image-optimization-tips\"\u003eimage optimization for SEO\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIf you’re handling branding design tasks, there may be more tools available to remove image backgrounds than you realize. Sure, there’s Photoshop, but it’s not the only option. There are also \u003ca href=\"/blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\"\u003efree photo editors\u003c/a\u003e, as well as more scalable \u003ca href=\"/blog/ai-tools-for-business\"\u003eAI business tools\u003c/a\u003e to get the job done faster.\u003c/p\u003e\n\u003cp\u003eBelow, we’ll look at some of the best tools for removing image backgrounds. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eBest free background remover tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eBest free background removal apps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBest free background remover FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eBest background remover tools \u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003ePxl Photo Background Remover\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eInPixio Remove Background\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eAutoClipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCutout.pro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003ePhotoScissors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eClipping Magic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eAdobe Express\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eLet Shopify Magic edit photos for you\u003c/p\u003e\n\u003cp\u003eMake your product photos instantly more professional with Shopify Magic, your AI sidekick. Transform product image by automatically removing, replacing or generating new backgrounds, making it easier and faster to run your business.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/magic\" target=\"_blank\"\u003eTry Shopify Magic today\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e1. Pixl Photo Background Remover\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pixlphoto.png?v=1713599370\" alt=\"Pixl Photo Background Remover removing park background with AI.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/background-image-remover\"\u003ePxl Photo Background Remover\u003c/a\u003e is a free Shopify app that helps you remove backgrounds and create stunning \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photos\u003c/a\u003e in one click. It uses AI to detect your object and remove the background, saving you editing time and money. You can even add a colored background to match your store design and remove up to 15 backgrounds at one time. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% automated using AI technology\u003c/li\u003e\n\u003cli\u003eCustomizable background colors\u003c/li\u003e\n\u003cli\u003eBulk actions\u003c/li\u003e\n\u003cli\u003eIntegrates with Shopify store\u003c/li\u003e\n\u003cli\u003eHD download options\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-click background removal\u003c/li\u003e\n\u003cli\u003eBackup feature \u003c/li\u003e\n\u003cli\u003eBulk background removal actions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne user claims the app doesn’t retain image quality \u003c/li\u003e\n\u003cli\u003e10 free credits\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003e10 free credits; paid plans start at $5 \u003c/p\u003e\n\u003ch3 id=\"5\"\u003e2. InPixio Remove Background\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/inpixio_8b0bd692-8e3d-46b5-ac98-d03174b76149.png?v=1713599370\" alt=\"InPixio background removal tool showing a dog in a sweater with background options.\"\u003e\n\u003cp\u003eThere is both a free version and a paid version of \u003ca href=\"https://www.inpixio.com/remove-background/\"\u003eInPixio\u003c/a\u003e. The free version is an online background remover that uses an AI algorithm to erase unwanted objects from your photo’s background. The great thing about this app is that it also has retouching tools that allow you to select your background in more detail.\u003c/p\u003e\n\u003cp\u003eYou can save your photo as a JPG file with a white background, as a PNG with a transparent background, or use the preset background images to superimpose your photo. This photo editing app allows you to save and upload images unlimited times. However, you don’t get access to any other photo editing tools unless you pay a yearly subscription.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUser-friendly interface for beginners\u003c/li\u003e\n\u003cli\u003eAllows for fine-tuning of automatic selections\u003c/li\u003e\n\u003cli\u003eBatch processing\u003c/li\u003e\n\u003cli\u003eSaves images with transparent backgrounds in PNG format\u003c/li\u003e\n\u003cli\u003eText, image, and shape overlays\u003c/li\u003e\n\u003cli\u003eBackground genius lets you add different backdrops\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUses AI to detect and remove backgrounds quickly\u003c/li\u003e\n\u003cli\u003eRetouching tools\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI might not detect complex backgrounds\u003c/li\u003e\n\u003cli\u003eLimited editing tools\u003c/li\u003e\n\u003cli\u003eFree option only includes lower quality version including logo \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree plan available; full access starts at $49.99 per year\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e3. AutoClipping\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/autoclipping_49e7902e-3417-48f5-bdc4-3b65d46b3b01.png?v=1713599370\" alt=\"AutoClipping app removing background of sky from city image.\"\u003e\n\u003cp\u003e\u003ca href=\"https://autoclipping.com/\"\u003eAutoClipping\u003c/a\u003e is a free online background remover. It’s great for beginning photo editors who don’t want to mess around with complicated edits. AutoClipping’s AI does all the work in removing those pesky backgrounds. However, to get a good transparent background, you do need to make sure your images have clearly defined subjects.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbility to convert photos into banners for social media\u003c/li\u003e\n\u003cli\u003eText layers\u003c/li\u003e\n\u003cli\u003eManual corrects \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eZero-click background removal with AI\u003c/li\u003e\n\u003cli\u003eEasy to use\u003c/li\u003e\n\u003cli\u003eImage upscaling\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLimited to three background removals with free version\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree downloads available; paid plans start at 20¢ per image\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e4. Cutout.pro\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/cutoutpro.png?v=1713599370\" alt=\"Cutout.pro background remover dashboard showing image of Mario toy being edited.\"\u003e\n\u003cp\u003eYou aren’t limited to removing backgrounds only in photos anymore. Now you can do it in your videos too. \u003ca href=\"https://www.cutout.pro/remove-background/upload\"\u003eCutout.pro\u003c/a\u003e is an online background remover that automatically removes the backgrounds in your images and videos. It also allows you to superimpose your images and videos onto any background of your choice.\u003c/p\u003e\n\u003cp\u003eCutout.pro lets you crop your images to fit different social media needs and add text to them. All in all, this is a great one-stop shop if you have fairly simple editing needs. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbility to change the background color\u003c/li\u003e\n\u003cli\u003eFree download for images up to 500 x 500 pixels\u003c/li\u003e\n\u003cli\u003eVideo background remover\u003c/li\u003e\n\u003cli\u003eBasic image editor\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic background removal\u003c/li\u003e\n\u003cli\u003eRemove background from image and video quickly\u003c/li\u003e\n\u003cli\u003eSuperimpose images and videos\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMust pay for HD image download\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree plan includes five free credits; paid plans start at $2.99\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e5. PhotoScissors\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/photoscissors_4a2e8018-d524-49c4-a325-a3211baa4a50.png?v=1713599370\" alt=\"PhotoScissors’ new editor showing tools to edit a photo of a woman posing.\"\u003e\n\u003cp\u003e\u003ca href=\"https://photoscissors.com/\"\u003ePhotoScissors\u003c/a\u003e is an online background remover that removes the backgrounds of busy images. It also has presets for cropping images so they’re compatible with sites like Amazon and eBay, and with social media. \u003c/p\u003e\n\u003cp\u003eWith PhotoScissors, you can upload unlimited files, but you’ll need to pay for photo credits to download high-resolution files. You’ll also need to pay for Inpaint, PhotoScissors’s complementary software, to access more detailed background removal tools. PhotoScissors operates on a pay-as-you-go model, where one credit equals one image. Depending on how many credits you buy, you can pay anywhere from 3¢ to 50¢ per image. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI background removal \u003c/li\u003e\n\u003cli\u003eSwap background \u003c/li\u003e\n\u003cli\u003ePrecision cut-outs\u003c/li\u003e\n\u003cli\u003eImage generator\u003c/li\u003e\n\u003cli\u003eUser-friendly interface\u003c/li\u003e\n\u003cli\u003eResize tool\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic background removal\u003c/li\u003e\n\u003cli\u003eBuilt-in tutorials\u003c/li\u003e\n\u003cli\u003eRemove background around tricky objects like hair\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePay as you go\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree download of images in standard definition; photo editing package starts at $49.98\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e6. Clipping Magic\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clippingmagic_837df2d7-de14-4424-8215-97ac522b850d.png?v=1713599370\" alt=\"Clipping Magic’s video editor showing the background of a picture of a phone with a bow.\"\u003e\n\u003cp\u003eAnother great online background remover tool is \u003ca href=\"https://clippingmagic.com/\"\u003eClipping Magic\u003c/a\u003e. It uses AI technology that constantly improves its background removal tool with every photo uploaded to its servers.\u003c/p\u003e\n\u003cp\u003eThe only drawback is that the free version of this tool leaves a watermark on all of your images. If you want an image without one, you’ll have to pay for credits. You’ll also need to pay for a monthly subscription if you want access to the full range of Clipping Magic’s features, like bulk clipping. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI background remover\u003c/li\u003e\n\u003cli\u003eSmart editor for precise cutouts\u003c/li\u003e\n\u003cli\u003eDedicated hair tool\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAPI Integrations\u003c/li\u003e\n\u003cli\u003eBulk clipping\u003c/li\u003e\n\u003cli\u003eTutorials\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCan download a small image with watermarks for free\u003c/li\u003e\n\u003cli\u003eSubscription required for removing watermark and downloading images\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree, then paid plans start at $3.99 per month\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e7. Adobe Express\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/adobeexpress.png?v=1713599370\" alt=\"Cutout image of woman listening to music, with no background created using Adobe Express.\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.adobe.com/express/feature/image/remove-background\"\u003eAdobe Express\u003c/a\u003e offers a free online image background remover. Simply upload any JPEG or PNG to its website, then edit it or add a new background in the Adobe Express platform. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic background remover with AI\u003c/li\u003e\n\u003cli\u003eEasy to use\u003c/li\u003e\n\u003cli\u003eIntegrates with other Adobe products\u003c/li\u003e\n\u003cli\u003eAvailable on web and mobile\u003c/li\u003e\n\u003cli\u003eEdit and enhance options\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEfficient and precise \u003c/li\u003e\n\u003cli\u003eNo design skills required\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSubscription required for full capabilities \u003c/li\u003e\n\u003cli\u003eNeed internet connection \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree plan available; premium plans start at $9.99/month \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eBest background removal apps \u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePicMonkey\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eBackground Eraser\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBackground Eraser - Remove BG*\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e8. PicMonkey\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/picmonkey_fece66c4-741c-4a8b-bc56-657da92da2a3.png?v=1713599370\" alt=\"4 images showing how PicMonkey mobile app works as a video editor and background remover.\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.picmonkey.com/photo-editor?utm_source=google\u0026amp;utm_medium=cpc\u0026amp;utm_campaign=brand-usa-pm\u0026amp;utm_content=usa_notfree_brand_core_pm_brand_search\u0026amp;gclid=Cj0KCQjwg_iTBhDrARIsAD3Ib5jHMXdKWG0iyhKFRbxnpmaGRw_BW8yKFCKtqo8x7SsOuyu3BoqUEbUaAr1FEALw_wcB\u0026amp;gclsrc=aw.ds\"\u003ePicMonkey\u003c/a\u003e is an online photo editor for tweaking \u003ca href=\"/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\"\u003eproduct photos taken on a smartphone\u003c/a\u003e. PicMonkey saves everything in the cloud automatically, and you can access it from any Android or iOS device.\u003c/p\u003e\n\u003cp\u003eIt has both an automatic and a manual background remover, as well as some pretty good photo editing tools and templates for collages and banners.\u003c/p\u003e\n\u003cp\u003eAlthough you can use PicMonkey for free, most of its features are available only if you subscribe. For example, if you want to download the image you’ve been working on, you’ll need to pay for an annual subscription.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGraphic design tools like fonts and stickers\u003c/li\u003e\n\u003cli\u003eDesign templates for Facebook, Instagram Stories, and Pinterest\u003c/li\u003e\n\u003cli\u003ePhoto editor \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\"\u003eStock image\u003c/a\u003e library\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic cloud storage\u003c/li\u003e\n\u003cli\u003eBuilt-in tutorials and resource center\u003c/li\u003e\n\u003cli\u003eAbility to print your images\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMust subscribe to access background remover\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree seven-day trial, then plans start at $72 per year\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e9. Background Eraser\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/backgrounderaser.png?v=1713599370\" alt=\"3 images showing how Background Eraser Android app uses stamps to replace backgrounds.\"\u003e\n\u003cp\u003e\u003ca href=\"https://play.google.com/store/apps/details?id=com.handycloset.android.eraser\u0026amp;hl=en_US\u0026amp;gl=US\"\u003eBackground Eraser\u003c/a\u003e is a free background remover app for Android that has been downloaded more than 100 million times. It is fairly simple and focuses entirely on helping you remove backgrounds from your photos. You can download Background Eraser from the Google Play app store.\u003c/p\u003e\n\u003cp\u003eIt offers three different ways to remove backgrounds:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuto is a removal tool that removes pixels similar to the ones you’ve selected.\u003c/li\u003e\n\u003cli\u003eMagic acts like a magic wand and makes estimations based on your selections.\u003c/li\u003e\n\u003cli\u003eManual gives you complete control.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe only drawback is that Background Eraser is focused only on background removal. That means you’ll need to download other apps to superimpose your images or turn them into marketing materials.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThree background removal options\u003c/li\u003e\n\u003cli\u003eAuto color feature\u003c/li\u003e\n\u003cli\u003eBasic image editing tools \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to use\u003c/li\u003e\n\u003cli\u003eExcellent AI features\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor Android devices only\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e10. Background Eraser - Remove BG*\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/backgrounderaserios.png?v=1713599371\" alt=\"Four images showing how Background Eraser iOS app works with AI cutouts, generation and templates.\"\u003e\n\u003cp\u003eBackground Eraser - Remove BG* uses artificial intelligence to detect which part of the picture is the background. Then, it turns the background transparent. From there, you can change it to whatever you want. It’s an \u003ca href=\"https://apps.apple.com/us/app/background-eraser-remove-bg/id1624827830\"\u003eiOS app\u003c/a\u003e used by more than 10 million people to showcase their products or photography work. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI-generated backgrounds\u003c/li\u003e\n\u003cli\u003eTemplates \u003c/li\u003e\n\u003cli\u003ePixel-level precision \u003c/li\u003e\n\u003cli\u003eAI avatars \u003c/li\u003e\n\u003cli\u003eMultiple cut-out modes\u003c/li\u003e\n\u003cli\u003eAll-in-one editor\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePros: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic background removal\u003c/li\u003e\n\u003cli\u003eExport images in different social-media-friendly dimensions\u003c/li\u003e\n\u003cli\u003eYou can download high-quality versions of different \u003ca href=\"/blog/image-sizes\"\u003eimage sizes\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSubscription required for full features\u003c/li\u003e\n\u003cli\u003eFor iOS devices only\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree, with in-app purchases \u003c/p\u003e\n\u003ch2\u003eFinding the best background removal tool for you\u003c/h2\u003e\n\u003cp\u003eAs you can see, there are a lot of tools out there to help you get perfect \u003ca href=\"/blog/ecommerce-photography\"\u003eecommerce photography\u003c/a\u003e images. What’s more, you don’t have to be an expert photo editor or spend hours in front of a computer. With a quick upload into one of the image tools on our list, you’ll be ready to create amazing product photos and social media content for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"3\"\u003eBest free background remover FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I remove the background of a picture for free?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can remove the background of a picture for free using online tools like remove.bg or PhotoScissors. These websites offer easy ways to remove picture backgrounds at no cost.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich website removes background for free?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eRemove.bg is a popular website that automatically removes backgrounds from images for free. You can also try Adobe Express or AutoClipping.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs there a free background eraser app?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBackground Eraser is a free app available on Android, iPhone, and iPad. It can help you easily erase backgrounds from your pictures.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan Canva remove background?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUsing the background removal tool in Canva is as simple as uploading an image, selecting it, and choosing \"Background Remover\" from the effects menu. The whole process takes just a few seconds.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best background removal tool?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best background remover is Adobe Photoshop. Photoshop makes it easy to remove photo backgrounds with its quick selection tool, magic wand, and advanced cutout tools. It also allows you to adjust the background’s color and create transparent backgrounds.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to create beautiful, high-impact product and social media photos? Here are 10 of the best free background remover tools and apps to try.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best_20free_20background_20remover.jpg?v=1681162331\" alt=\"best free background remover\"\u003e\n\u003cp\u003eWant to create beautiful, high-impact product and social media photos? Here are 10 of the best free background remover tools and apps to try. \u003c/p\u003e","seo":{"__typename":"SEO","title":"10 Best Free Background Remover Tools for 2024","description":"Here are 10 background remover tools that will help you create beautiful, high-impact social media and product photos."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/194970057-remove-background-product-photography-image\",\"en-GB\":\"https://www.shopify.com/uk/blog/194970057-remove-background-product-photography-image\",\"en-AU\":\"https://www.shopify.com/au/blog/194970057-remove-background-product-photography-image\",\"en-ID\":\"https://www.shopify.com/id/blog/194970057-remove-background-product-photography-image\",\"en-NZ\":\"https://www.shopify.com/nz/blog/194970057-remove-background-product-photography-image\",\"en-ZA\":\"https://www.shopify.com/za/blog/194970057-remove-background-product-photography-image\",\"en-NG\":\"https://www.shopify.com/ng/blog/194970057-remove-background-product-photography-image\",\"en-PH\":\"https://www.shopify.com/ph/blog/194970057-remove-background-product-photography-image\",\"en-SG\":\"https://www.shopify.com/sg/blog/194970057-remove-background-product-photography-image\",\"en-HK\":\"https://www.shopify.com/hk/blog/194970057-remove-background-product-photography-image\",\"en-IE\":\"https://www.shopify.com/ie/blog/194970057-remove-background-product-photography-image\",\"en-MY\":\"https://www.shopify.com/my/blog/194970057-remove-background-product-photography-image\",\"pt\":\"https://www.shopify.com/br/blog/como-tirar-fundo-de-foto-com-4-ferramentas-de-edicao\",\"ja-JP\":\"https://www.shopify.com/jp/blog/remove-background-product-photography-image\",\"es\":\"https://www.shopify.com/es/blog/elimina-el-fondo-de-tus-fotos-de-productos-con-estas-4-herramientas-de-edicion\",\"fr\":\"https://www.shopify.com/fr/blog/supprimer-le-fond-de-vos-images-retouche-photo\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How To Choose the Best Domain Name in 2024 (7 Tips \u0026 Tools)\",\"url\":\"blog/choose-domain-name\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"Shopify Shipping Services- Offer Affordable and Convenient Shipping for You and Your Customers\",\"url\":\"blog/shopify-shipping-services\"},{\"title\":\"How to Get Verified on Instagram in 2024\",\"url\":\"blog/how-to-get-verified-on-instagram\"},{\"title\":\"24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store\",\"url\":\"blog/free-shopify-apps\"},{\"title\":\"6 Persuasive Product Photography A/B Tests to Run\",\"url\":\"blog/6-product-photography-tests\"},{\"title\":\"How to Take Pictures of Shoes- Step Up Your Footwear Photography Game\",\"url\":\"blog/shoe-photography\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20free_20background_20remover_74a95034-9d91-4ac9-883b-11429fa5e7cb.jpg?v=1729281753","imageAltText":"best free background remover","modifiedAt":"Oct 24, 2024","modifiedAtRaw":"2024-10-24T14:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/16684812","handle":"16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers","title":"10 Best Pre-Launch Marketing Tactics To Try","publishedAt":"2024-10-24T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/prelaunch_marketing.jpg?v=1729524068","altText":"pre launch marketing","width":1848,"height":970},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eEvery \u003ca href=\"/blog/how-to-start-a-business\"\u003enew business\u003c/a\u003e owner should be aware of this ecommerce myth: It’s common to think that showcasing the best products, a well-designed website, and captivating \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e are all one needs to make a sale. While that’s all important, it doesn’t account for a key step in launching a new business or product line: pre-launch \u003ca href=\"/blog/marketing-campaign\"\u003emarketing campaigns\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIn order to find success with your launch, you first need to \u003ca href=\"/blog/target-market\"\u003eidentify your target audience\u003c/a\u003e and drive traffic from them to your store. It’s best practice to start this process of driving traffic and cultivating relationships with prospective customers before you even launch. Starting early makes a smoother launch more likely and mitigates any scrambling to get your audience’s attention post-launch.\u003c/p\u003e\n\u003cp\u003eLearn more about pre-launch marketing below, including ten strategies you can implement yourself before your next product launch.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eWhat is pre-launch marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003e10 pre-launch marketing strategies to try\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003ePre-launch strategy case study: Healthish\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eTips for a successful pre-launch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eRun a smart pre-launch marketing strategy next launch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003ePre-launch marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"11\"\u003eWhat is pre-launch marketing?\u003c/h2\u003e\n\u003cp\u003ePre-launch marketing is a range of marketing efforts focused on generating buzz and excitement for a new product or service before it launches. The goal is to build up anticipation and interest so customers will be eager to buy from you when launch day finally arrives.\u003c/p\u003e\n\u003ch2 id=\"22\"\u003e10 pre-launch marketing strategies to try\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eSecure your audience before launch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eStart marketing early\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eRelease teasers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eRun a contest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBuild hype through influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCreate a press kit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eThrow a pre-launch party\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eUse Amazon Live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eRun audio ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConnect with niche communities\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Secure your audience before launch\u003c/h3\u003e\n\u003cp\u003eBefore a new product launch, ensure you have a solid group of people interested in what you’re offering.\u003c/p\u003e\n\u003cp\u003eOne way to do this is to create a \u003ca href=\"/blog/landing-page\"\u003elead generation\u003c/a\u003e landing page where people can pre-register or sign up for your email list.\u003c/p\u003e\n\u003cp\u003eYou can generate traffic to your landing page through:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/seo-content-marketing\"\u003eSearch engine optimization (SEO)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/paid-advertising\"\u003ePaid ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/social-selling\"\u003eOrganic social media\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/types-of-advertising\"\u003eTraditional advertising\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-content-marketing\"\u003eContent marketing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe important part is the conversion: turning visitors into potential buyers by persuading them to hand over their details, consenting to further communication from you. You can encourage these conversions with an enticing offer, like early access or a discount for email subscribers.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003c/div\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003eSexual wellness brand Dame collects emails at the end of a \u003ca href=\"https://www.dameproducts.com/pages/quiz\"\u003equiz\u003c/a\u003e that visitors can take to find the perfect product for their needs. Visitors find out their results when the answers are emailed to them, which means they’ll also be on the mailing list among the first to find out about new products. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e📚 \u003c/span\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/coming-soon-page\" target=\"_blank\"\u003eHow to Create a Coming Soon Landing Page\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"2\"\u003e2. Start marketing early\u003c/h3\u003e\n\u003cp\u003eOne key to a successful launch is building relationships with potential customers well before \u003ca href=\"/blog/opening-an-online-store-tips\"\u003eopening an online store\u003c/a\u003e. That way, they’ll be sizzling with anticipation for your awesome new offering when you're finally ready to go live. You don't want to launch to the sound of crickets and an empty register, so it’s important to start your build-up with plenty of time before the big day.\u003c/p\u003e\n\u003cp\u003eTake \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e, for example. With a mailing list, you’ve got plenty of opportunities to drip-feed content in the months leading up to your launch.\u003c/p\u003e\n\u003cp\u003eYour pre-launch marketing topics could include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe stories behind your ideas\u003c/li\u003e\n\u003cli\u003eHow you've refined your products into their final versions\u003c/li\u003e\n\u003cli\u003eYour materials and how you've sourced them\u003c/li\u003e\n\u003cli\u003eWhich problems your products solve\u003c/li\u003e\n\u003cli\u003eEndless other possibilities\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003eThe Xion CyberX eBike launched on \u003ca href=\"/blog/crowdfunding-sites\" target=\"_blank\"\u003ecrowdfunding site\u003c/a\u003e Indiegogo after generating over \u003ca href=\"https://www.launchboom.com/blog/how-to-build-a-massive-pre-campaign-email-list-without-spending-a-dime/\" target=\"_blank\"\u003e23,000 emails\u003c/a\u003e for its list. This resulted in over $800,000 in sales when the campaign launched.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Release teasers\u003c/h3\u003e\n\u003cp\u003eIt's not just behind-the-scenes content that resonates with customers. Teasing out your product or a particular feature or bundle option can also supercharge the desire people have for what you’re selling. Your earliest fans will love this, as they’ll feel part of an exclusive group that knows more than everyone else.\u003c/p\u003e\n\u003cp\u003ePre-launch teaser ideas include highlighting:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eClose-up product shots leading up to the big reveal of the whole product\u003c/li\u003e\n\u003cli\u003eDifferent components or behind the scenes footage, like parts of the packaging or snippets of your planning documents\u003c/li\u003e\n\u003cli\u003eA product silhouette alongside \"Coming Soon\"\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese teaser tactics can create chatter amongst your fans, as they try to guess what's coming.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample:\u003c/strong\u003e Interior design brand Havenly \u003ca href=\"https://reallygoodemails.com/emails/something-new-is-coming-to-havenly\" target=\"_blank\"\u003eteased a new service\u003c/a\u003e with an enticing email campaign: “Next week, we’re launching something new, that we \u003cem\u003eknow\u003c/em\u003e you’ll love.” It’s simple yet leaves customers curious about the brand's launch.\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/something-new-is-coming-to-havenly_1636fc80-9256-49c5-891b-88ee4ced8e3f.png?v=1729793675\" alt=\"\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://reallygoodemails.com/emails/something-new-is-coming-to-havenly\"\u003e\u003cem\u003eReally Good Emails\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"4\"\u003e4. Run a contest\u003c/h3\u003e\n\u003cp\u003ePeople love free stuff, so running a contest is a great pre-launch marketing strategy for building hype. Running an \u003ca href=\"/blog/12638405-warning-are-you-making-these-11-mistakes-with-your-giveaways-sweepstakes-and-contests\" target=\"_blank\"\u003eInstagram contest\u003c/a\u003e, for example, could boost your social engagement and attract more followers you can market to.\u003c/p\u003e\n\u003cp\u003eWhen running a giveaway, sweepstakes, or contest, ensure the entry requirements are easy and fun to participate in, and that the prize is relevant. That way, even people who don’t win will still come away with a positive association with your brand.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Build hype through influencers\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e is one of the best ways to build your brand online. It’s where someone with a following in a specific niche promotes your brand. \u003c/p\u003e\n\u003cp\u003eThey could range from celebrity-level fame to having only a few thousand followers in a really specific interest group. Either way, these influencers can be a valuable connection between you and potential new customers.\u003c/p\u003e\n\u003cp\u003eBefore launch, you could partner with an influencer to share exciting content about your upcoming product. In return, you could offer payment or your goods themselves. \u003c/p\u003e\n\u003cp\u003eFreebies are usually appreciated, but the larger their following, the more likely it is you'll have to allocate some marketing spend on a fee. It could be worth the fee, as many customers see influencer marketing as a more authentic method than many traditional advertising channels.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003eDirect-to-consumer underwear brand Thinx launched a new product line by \u003ca href=\"https://www.glossy.co/fashion/thinx-targets-the-athleisure-market-with-new-product-launch-and-influencer-campaign/\"\u003epartnering with influencers\u003c/a\u003e in categories like fashion, health, and wellness. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"6\"\u003e6. Create a press kit\u003c/h3\u003e\n\u003cp\u003ePart of a successful \u003ca href=\"/blog/product-launch\" target=\"_blank\"\u003eproduct launch\u003c/a\u003e is getting bloggers and publications to write about you, so you want to make it as easy as possible for them to do so.\u003c/p\u003e\n\u003cp\u003eIf you want to get featured in popular publications, it’s a good idea to have a \u003ca href=\"/blog/44447941-how-to-create-a-press-kit-that-gets-publicity-for-your-business\" target=\"_blank\"\u003epress kit\u003c/a\u003e prepped and ready to go. This is a collection of information about your brand and product that journalists can access easily when they’re writing a story.\u003c/p\u003e\n\u003cp\u003eYou’ll still need an angle to be interesting enough for press coverage—what are you doing that’s unique? Are you serving your local community, or making a splash because of your alternative business practices? These are the types of stories journalists love, and a press kit makes it much easier for them to whip up some valuable coverage for you.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample:\u003c/strong\u003e Beer brand Impossibrew has its founder story laid out in its \u003ca href=\"https://impossibrew.co.uk/pages/the-story\" data-mce-href=\"https://impossibrew.co.uk/pages/the-story\"\u003eOur Story\u003c/a\u003e page and a batch of photos for journalists to use in its \u003ca href=\"https://impossibrew.co.uk/pages/impossibrew-co-press-pack\" target=\"_blank\"\u003epress page\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Throw a pre-launch party\u003c/h3\u003e\n\u003cp\u003eGetting a large group of people together, all excited about your project, creates a united energy you can’t fabricate through emails, phone calls, or one-on-one meetings. You can throw your pre-launch party in person or virtually over video. Invite a few dozen of the most motivated and influential people in your network, and make sure they come away from the event knowing more about your brand, your upcoming launch, and—most importantly—how exactly they can help. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Use Amazon Live\u003c/h3\u003e\n\u003cp\u003eAmazon Live offers another way for customers to learn about products and interact with their creators. You can use Amazon Live to show off your product, demo how it works, and give people a sneak peek of what’s to come. You can also answer any questions potential customers might have in the chat box.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazon-live-1.png?v=1729794256\" alt=\"A person holds up a fuzzy red and white jacket on Amazon live\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cfigcaption\u003e\u003cem\u003eAmazon Live\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThis streaming shopping experience hosts large brands paying five-figure fees for Amazon to produce their shows. But there’s also a range of \u003ca href=\"https://www.modernretail.co/platforms/how-amazon-live-is-growing-its-micro-influencer-program/\"\u003einfluencers\u003c/a\u003e who run more intimate shows for their dedicated fanbases, broadcasting custom product demos on a platform where customers are ready to buy. Think TV shopping channels for a new era. This could create a great new opportunity to demo your product before launching it.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003e\u003ca href=\"https://advertising.amazon.com/blog/amazon-live-influencer-creating-compelling-livestreams\"\u003eCarla Stevenné\u003c/a\u003e, a makeup and beauty influencer, regularly appears on Amazon Live, interacting with her fans in the chat while promoting and unboxing new beauty products.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Run audio ads\u003c/h3\u003e\n\u003cp\u003eAudio ads are a fantastic way to reach potential customers in an intimate, focused way. You can target people based on their interests, demographics, and even what they’re doing while listening (e.g., commuting or working out). \u003c/p\u003e\n\u003cp\u003ePlatforms like Spotify and Pandora have ad options targeted to specific interests, and you don’t necessarily need a huge budget to use these.\u003c/p\u003e\n\u003cp\u003eYou could consider podcasts as a potential channel. You can either sponsor an existing show that's popular with your target audience or \u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003estart your own podcast\u003c/a\u003e to talk about your product, interview industry experts, and build up hype before launch day.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003eMattress brand Eight Sleep found a better return-on-advertising spend than expected \u003ca href=\"https://www.modernretail.co/startups/dtc-brand-eight-sleep-used-a-new-product-launch-to-cut-its-ad-spend-on-facebook-in-half/\" target=\"_blank\"\u003ewhen it used audio\u003c/a\u003e to promote a new premium mattress product. It found that radio and podcast ads offered the time and attention needed to explain its features in-depth—necessary for a high-price item.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Connect with niche communities\u003c/h3\u003e\n\u003cp\u003eNiche communities have long been drivers of product development. In today's digital landscape, it's easier than ever to connect with these communities and empower them to become key drivers in the hype for new launches. This is especially important when your product needs a personal touch to persuade customers to purchase.\u003c/p\u003e\n\u003cp\u003eNiche enthusiasts love sampling the latest products and telling others about them. By introducing your product to a specific-interest community, you’ll get valuable feedback from committed experts and potentially a host of new converts to your cause. It’s all about trust, so make sure you play by their rules and respect the group’s etiquette.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample: \u003c/strong\u003e\u003ca href=\"https://www.glossy.co/sponsored/beauty-communities-are-playing-vital-roles-in-successful-product-launches/\" target=\"_blank\"\u003eImage Skincare\u003c/a\u003e targeted 1,000 PopSugar’s Dabble beauty product community members to promote its new Vital C Anti-Aging Serum. While only 13% of users were familiar with the brand, 96% said they’d recommend the product to a friend.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e📚 \u003c/span\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/marketing-plan-template\" target=\"_blank\"\u003eHow to Create a Marketing Plan [+ Free Template]\u003c/a\u003e\u003c/p\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"A person holds up a Healthish water bottle\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/healthish-water-bottle.png?v=1729795992\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHealthish\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2 id=\"33\"\u003ePre-launch strategy case study: Healthish\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://healthish.com/\" data-mce-href=\"https://healthish.com/\"\u003eHealthish\u003c/a\u003e operates in a busy space: health and wellness products. The global consumer wellness market is \u003ca href=\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024\"\u003evalued at $1.8 trillion\u003c/a\u003e––there is no shortage of competition when launching a new product. When they started out, Healthish was a newer brand launching a new product into the market and needed a smart pre-launch strategy to raise awareness.\u003c/p\u003e\n\u003cp\u003eTo launch its signature product, a \u003ca href=\"https://www.shopify.com/enterprise/how-two-aussies-reimagined-the-traditional-water-bottle-moved-into-a-taiwanese-factory-to-perfect-it-sparked-a-movement-that-crashed-the-oscars\" target=\"_blank\"\u003ewater bottle\u003c/a\u003e that tracks hydration, co-founders Emily Chong and Nathan Chan worked with niche influencers to build hype.\u003c/p\u003e\n\u003cp\u003eTo reach its target market, Healthish sends free water bottles to fitness influencers, fashion bloggers, vloggers, and other groups related to their niche. Afterward, influencers share images and videos of their products online—but only if they are happy with them and can talk about the bottle with authentic enthusiasm.\u003c/p\u003e\n\u003cp\u003eLearn more about the pre launch marketing strategy that turned Healthish used by reading \u003ca href=\"/blog/healthish-influencer-marketing\" target=\"_blank\"\u003eThe Pre-Launch Strategies of a Million-Dollar Brand\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"44\"\u003eTips for a successful pre-launch \u003c/h2\u003e\n\u003cp\u003eHere are some tips for \u003ca href=\"https://www.shopify.com/retail/new-product-launch\" target=\"_blank\"\u003enailing your next product launch\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer samples\u003c/strong\u003e. Trying before you buy is a major contributor to purchase decisions. If possible, get your product into the hands of prospective customers so they can try it out as well.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncentivize early adopters.\u003c/strong\u003e Early adopters can be crucial in the first days after launch. They’ll create a buzz if they're happy, so why not delight them as much as possible?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollect useful feedback.\u003c/strong\u003e You can get feedback for the product you’re launching to inform future versions—new variations, premium editions, localized iterations, and so on. You could also consider feedback for new product lines that solve problems or address demographics. Note what people are saying and address the most common issues first.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack sales performance.\u003c/strong\u003e You can’t measure success by gut feel, even if it’s a small-scale launch. Use all the tools and platforms available to track relevant metrics, like which product variations are selling best, and which aren’t.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTest everything.\u003c/strong\u003e Treat your launch as an experiment. Some things will work, and some won’t; the only way to find out is by going for it. Don’t get disheartened if it doesn’t go the way you planned. Collect as much data as possible. Hopefully, it’s your first of many launches and you can use your learnings to make post-launch campaigns even better.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify's marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify's marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"55\"\u003eRun a smart pre-launch marketing strategy next launch\u003c/h2\u003e\n\u003cp\u003eThe idea of pre-launch marketing is to make your earliest adopters feel special. When they have some sense of ownership in what you’re doing, it helps to motivate them to share your brand organically.\u003c/p\u003e\n\u003cp\u003eBy building up hype pre-launch, you can ensure that your product does well when it finally hits the market. But these strategies don’t just affect the product in question—they help build your business and set many customers on the path toward becoming fans for life. \u003c/p\u003e\n\u003cp\u003eWhatever stage of product development you’re in, it’s never too early to get out there and interact with your target market.\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"66\"\u003ePre-launch marketing FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is pre-launch?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA pre-launch marketing plan refers to promoting a new product or service before its available. Businesses in the pre-launch stage build hype for their product, teasing their customer base with a launch date and special promos.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is pre-launch market research?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003ePre-launch market research provides feedback on advertising concepts, potential marketing channels, packaging options, and other marketing campaign elements. Research will help refine your messaging and create a launch plan that generates brand awareness and preorders.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you promote before launch?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA pre-launch marketing campaign is all about hype. You want to pique customers’ interest in your product, generate buzz, encourage social sharing, and get word of mouth referrals. Working with influencers and running social media ads are great ways to promote a product before launch.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the different types of pre-launch marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003ePR outreach\u003c/li\u003e\n\u003cli\u003eAudio ads\u003c/li\u003e\n\u003cli\u003eContent marketing \u003c/li\u003e\n\u003cli\u003eSocial media \u003c/li\u003e\n\u003cli\u003eInfluencer marketing \u003c/li\u003e\n\u003cli\u003eContests \u003c/li\u003e\n\u003cli\u003eProduct marketing\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn 10 of the best pre-launch marketing strategies to launch a new business or product successfully.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"pre launch marketing\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/prelaunch_marketing.jpg?v=1665598847\"\u003e\u003c/p\u003e\n\u003cp\u003eLearn 10 of the best pre-launch marketing strategies to launch a new business or product successfully.\u003c/p\u003e","seo":{"__typename":"SEO","title":"10 Best Pre-Launch Marketing Tactics To Try ","description":"Learn 10 of the best pre-launch marketing strategies to launch a new business or product successfully."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-GB\":\"https://www.shopify.com/uk/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-AU\":\"https://www.shopify.com/au/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-ID\":\"https://www.shopify.com/id/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-NZ\":\"https://www.shopify.com/nz/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-ZA\":\"https://www.shopify.com/za/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-NG\":\"https://www.shopify.com/ng/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-PH\":\"https://www.shopify.com/ph/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-SG\":\"https://www.shopify.com/sg/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-HK\":\"https://www.shopify.com/hk/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-IE\":\"https://www.shopify.com/ie/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"en-MY\":\"https://www.shopify.com/my/blog/16684812-the-real-secret-to-launching-a-successful-store-to-thousands-of-excited-customers\",\"pt\":\"https://www.shopify.com/br/blog/pre-lancamento\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How 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You've figured out inventory, you've got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?\u003c/p\u003e\n\u003cp\u003eNot necessarily. You could still miss out on a huge number of sales. How? Through \u003ca href=\"/blog/shopping-cart-abandonment/\" target=\"_blank\"\u003eshopping cart abandonment\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMore than \u003ca href=\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\" target=\"_blank\"\u003e70%\u003c/a\u003e of \u003ca href=\"/tour/shopping-cart\" target=\"_blank\"\u003eonline shopping carts\u003c/a\u003e are abandoned before the customer completes a sale.\u003c/p\u003e\n\u003cp\u003eNow, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it's worth putting in the effort to remove as many barriers to purchase as you can.\u003c/p\u003e\n\u003cp\u003eLearn how to recover lost customers after they've left your site (and their carts) with an abandoned cart campaign powered by \u003ca href=\"/blog/email-marketing\" target=\"_blank\"\u003eemail marketing\u003c/a\u003e. Then check out the email marketing tools you'll need to set up your own winning campaign, so you can reduce cart abandonment.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eLearn to recover lost sales with email 💌\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#what\"\u003eWhat are abandoned cart emails?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#best\"\u003eBest abandoned cart email examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#practices\"\u003eAbandoned cart email best practices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#how\"\u003eHow do I start sending abandoned emails?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#abandon\"\u003eAbandon cart email templates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#recover\"\u003eRecover more sales in your ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"#faq\"\u003eAbandoned cart email FAQ\u003c/a\u003e \u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"what\"\u003eWhat is an abandoned cart email?\u003c/h2\u003e\n\u003cp\u003eAn abandoned cart email is an email sent to customers who have added products to their shopping cart but failed to check out. The email is a friendly reminder to consumers who may have been distracted and never checked out. It's a remarkably effective \u003ca href=\"/blog/customer-retention-strategies\" target=\"_blank\"\u003ecustomer retention\u003c/a\u003e tactic ecommerce stores use to increase revenue.\u003c/p\u003e\n\u003cp\u003eIn fact, a report from \u003ca href=\"https://klaviyo.com/marketing-resources/abandoned-cart-benchmarks\" target=\"_blank\"\u003eKlaviyo\u003c/a\u003e reveals that businesses using cart recovery emails earn back 3.33% of lost sales (the highest of email flows), with an average revenue per recipient of $3.65.\u003c/p\u003e\n\u003cp\u003eThis number alone doesn't sound striking. But multiply that by thousands of abandoned carts over a year and it's clear that abandoned cart emails can increase revenue.\u003c/p\u003e\n\u003cp\u003eThese emails remind shoppers of what they left behind and encourage them to return and complete their purchase. You can customize abandoned cart emails with \u003ca href=\"/blog/discounts-and-coupons\" target=\"_blank\"\u003ecoupon codes\u003c/a\u003e, product images, call to action (CTA) buttons, and more to get people back to the checkout page.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_a1134786-cc32-46da-97a1-5478e4d394a5.png?v=1623276583\" alt=\"Cart abandonment email example showing Iphone left in the cart with call to action to return to buy it\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/leave-something-behind\" target=\"_blank\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\" target=\"_blank\"\u003eRecent data shows\u003c/a\u003e the average shopping cart abandonment rate is 73.65% and varies by industry:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxury \u0026amp; Jewelry: 79.94%\u003c/li\u003e\n\u003cli\u003ePet Care \u0026amp; Veterinary Services: 55.55%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/tour/ecommerce-website\" target=\"_blank\"\u003eEcommerce websites\u003c/a\u003e both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using \u003ca href=\"/blog/marketing-automation\" title=\"marketing automation\" target=\"_blank\"\u003emarketing automation\u003c/a\u003e software, you can even automate the process.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet your free ecommerce email templates\u003c/p\u003e\n\u003cp\u003eCreate emails that turn subscriptions into sales with our customizable email templates. Set up your first email campaign with confidence and start driving sales today!\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\" target=\"_blank\"\u003eLearn More\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"best\"\u003eBest abandoned cart email examples\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#casper\"\u003eCasper\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#rudy\"\u003eRudy’s\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#whisky\"\u003eWhisky Loot\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#nomad\"\u003eNomad\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#shave\"\u003eDollar Shave Club\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNow that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.\u003c/p\u003e\n\u003ch3 id=\"casper\"\u003eCasper\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDid you forget something?\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://casper.com/\" target=\"_blank\"\u003eCasper\u003c/a\u003e sends cart abandonment emails after you leave anything behind on its website. The subject line, “Did you forget something?” piques buyer interest and makes them click. Once opened, the email uses the playful, catchy headline “COME BACK TO BED” to draw buyers in.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_bb366cdc-8ff3-42e2-a9b8-cc049f1ad550.png?v=1623287062\" alt=\"Casper Abandoned Cart Email asking customers to Come Back to Bed with a pillow product\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/did-you-forget-something\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCasper keeps its email clean and easy to read, with a clear CTA button that directs people back to the checkout process. The brand also includes testimonials in its emails to show that its products are worth the investment and gives readers the opportunity to see more reviews if they prefer.\u003c/p\u003e\n\u003ch3 id=\"rudy\"\u003eRudy’s\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDon’t let free shipping go to waste\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://rudysbarbershop.com/\" target=\"_blank\"\u003e\u003cu\u003eRudy's\u003c/u\u003e\u003c/a\u003e sends a funny email follow-up as a part of its cart abandonment campaigns. The headline “Don't put this off like a software update” is relatable. Most of its customers will know, if you don't update your software, it can fail. The idea is that you don't want bad things to happen if you skip buying your selected items.\u003c/p\u003e\n\u003cp\u003eRudy's also includes images of the products left behind and offers free shipping as a last-ditch effort to motivate customers to complete their purchase.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.png?v=1623287162\" alt=\"Rudy's cart recovery email example asking the customer to not put this off like a software update\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/don-t-let-free-shipping-go-to-waste\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"whisky\"\u003eWhisky Loot by Liquor Loot\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eYour cart is sobering up\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://whiskyloot.com/\" target=\"_blank\"\u003e\u003cu\u003eWhisky Loot\u003c/u\u003e\u003c/a\u003e's shopping cart reminder is one of the more comical abandoned cart email examples. When a shopper leaves behind one of its subscription boxes, they receive a message with the subject line “Your cart is sobering up.” It's witty and unusual, which can improve open rate and conversion rate, illustrating how humor can play an unexpected role in your abandoned cart email strategy.\u003c/p\u003e\n\u003cp\u003eThe email opens with a question, then lists all the things you can do with the whisky inside the box. All the items are amusing, making viewers laugh and envision themselves using the items in these humorous ways. Whisky Loot wraps up with an FAQ section and CTA button saying ‘“TREAT YOURSELF.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image11_c752d632-9f1b-4ce8-86a3-b63b52785623.png?v=1623287255\" alt=\"Whisky Loot abandoned cart email with a list of things that can be done with the product\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/your-cart-is-sobering-up\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"nomad\"\u003eNomad\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eNomad Gear is Selling Out Quick\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://nomadgoods.com/\" target=\"_blank\"\u003eNomad\u003c/a\u003e's abandoned cart email is another great example. The subject line gives viewers a fear of missing out (FOMO) feeling to get them to click. The imagery is on brand, supported by playful copy, but also explains how viewers can recover their cart.\u003c/p\u003e\n\u003cp\u003eThe email also addresses a common pain point. Under the section “Afraid to Make The Leap?” the copy comforts readers by explaining Nomad's return policy and two-year warranty. This offer also adds credibility to the email, showing that the brand stands behind its products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image17_d16f0953-95e0-4f8d-9b23-f43b0e892156.png?v=1623287321\" alt=\"NOMAD abandoned cart email recovery example with lots of smart CTA copy and buttons\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/nomad-gear-is-selling-out-quick\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"shave\"\u003eDollar Shave Club\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eWhere did you go?\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://dollarshaveclub.com/\" target=\"_blank\"\u003eDollar Shave Club\u003c/a\u003e is known for its witty and personable marketing campaigns, and its abandoned cart email series is no different. The subject line is short and gives readers a reason to explore it further.\u003c/p\u003e\n\u003cp\u003eOnce the email is opened, bullet-point copy makes it easy to read and lists the reasons why Dollar Shave Club razors are good. The imagery shows exactly what you'll get in the brand's monthly box. Dollar Shave Club also offers a 100% money-back guarantee to clear any doubts and encourage readers to take advantage.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_a6ebcb82-e31e-4bbf-b968-b376cc092868.png?v=1623287410\" alt=\"Dollar Shave Club abandoned cart recovery email showing an open box of how the product is delivered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/where-did-you-go\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch2 id=\"practices\"\u003eAbandoned cart email best practices\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eConsider timing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eOffer a discount code\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eInclude social proof\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eReserve the items in the cart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTest abandoned cart texts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eRemind them of what they’ve abandoned\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eUse great email copy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eInclude a call-to-action (CTA) button\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eEvery abandoned cart email needs compelling copy and an easy way to get back to the cart, or at least a display of the items that were abandoned. Beyond that, here are a few best practices and tips for your abandoned cart email strategy.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Consider timing\u003c/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRecent studies show that the sooner you send an abandoned cart email, the better results you'll get. Email marketing agency \u003c/span\u003e\u003ca href=\"https://rejoiner.com/resources/abandoned-cart-email-timing\" rel=\"nofollow\" target=\"_blank\"\u003eRejoiner\u003c/a\u003e\u003cspan\u003e confirmed this after analyzing millions of cart recovery emails in its platform. The goal was to find the best timing that drove revenue for its clients.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe result? Rejoiner found that sending a follow-up email after one hour resulted in an average conversion rate of 16%. If you send an email too soon, you'll likely see lower conversion rates. If you wait too long, the results are even worse.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_fc02e912-0859-439a-9cda-183cd87c45eb.png?v=1623288143\" alt=\"research on cart abandonment send time showing 1 hour after being the most effective\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://rejoiner.com/resources/abandoned-cart-email-timing/\" target=\"_blank\"\u003eRejoiner\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eRejoiner also found that although the first email is the most effective, it won't recover all the lost sales left by cart abandoners. That's why it recommends using a three-part series in your abandoned cart email strategy to capture the most revenue possible:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eFirst email, sent one hour after abandonment\u003c/li\u003e\n\u003cli\u003eSecond email, sent one day after abandonment\u003c/li\u003e\n\u003cli\u003eThird email, sent three days after abandonment\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eSetting up an abandoned cart email sequence like the above is easy in \u003ca href=\"/email-marketing\" title=\"Shopify Email\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e. Learn more by reading \u003ca href=\"/partners/blog/how-to-build-an-abandoned-cart-email-sequence\" target=\"_blank\"\u003e\u003cu\u003eHow to Build an Abandoned Cart Email Sequence\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Offer a discount code\u003c/h3\u003e\n\u003cp\u003eMost customers abandon their carts because the final price is more than what they expected.\u003c/p\u003e\n\u003cp\u003eWhen people think about how much they're going to pay, they're usually adding up the prices of each item in their cart. They don't always consider unexpected shipping costs or taxes, and if they do, they often lowball the estimates.\u003c/p\u003e\n\u003cp\u003eThat's why the \u003ca href=\"https://baymard.com/lists/cart-abandonment-rate\" target=\"_blank\"\u003etop reason people abandon their cart\u003c/a\u003e is because extra costs were too high.\u003c/p\u003e\n\u003cp\u003eAnd there's a simple way to recover the customers who have been scared away by the final price: issue a discount.\u003c/p\u003e\n\u003cp\u003eAlex Mill's abandoned cart email subject line is clear: “Get Them For 15% Off!.” Once you open the email, you'll notice the items you left behind paired with this 15% off discount. The results? Likely a sale.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image12_5434efbc-2c3e-4424-bac6-f9b28f1e8652.png?v=1623288195\" alt=\"Alex Mill abandoned cart email example with a discount incentive\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/get-them-for-15-off\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDiscounts are easy to create. Simply decide on the amount, generate a discount code, and include it in the abandoned cart email.\u003c/p\u003e\n\u003cp\u003eNow, you've got to decide carefully whether discounts make sense for your business. You know that a lot of customers are abandoning their carts, but no two stores face the exact same mix of reasons. You have a good chance of encouraging your customers to make their purchases after a discount or free shipping costs, but you also don't want to lose too much in sales.\u003c/p\u003e\n\u003cp\u003eThat's a fine line to walk, and you have to decide if or how you offer your discounts. There's no right answer; your customers may walk away from deals because of prices, or for reasons that have nothing to do with them. It's up to you to discover how they behave.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLearn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\" target=\"_blank\"\u003e7 Automated Email Campaigns That Win Customers and Keep Them Coming Back\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Include social proof\u003c/h3\u003e\n\u003cp\u003eSocial proof is one of your most influential marketing tools. It's the best way to build trust with cart abandoners and can encourage them to complete their purchase.\u003c/p\u003e\n\u003cp\u003eSocial proof makes people pause to check out what others have to say about a product. It gets them to take a chance with your brand because others are saying good things about it.\u003c/p\u003e\n\u003cp\u003eIn this Adidas email the brand also includes social proof in its messaging. Viewers can see what recent buyers have to say about the shoes they left behind through customer reviews.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_3588f319-10cc-4ea5-a1dc-50f641dc2056.png?v=1623288237\" alt=\"adidas abandoned cart email example with social proof quotes from happy customers\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/search/emails/adidas\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"4\"\u003e4. Reserve the items in the cart\u003c/h3\u003e\n\u003cp\u003eOne way to take advantage of the scarcity effect is limiting the amount of time you'll hold items in a customer's cart.\u003c/p\u003e\n\u003cp\u003eCustomers know that a small online store without super-sophisticated supply chains will frequently sell out of popular items. Knowing those items will be held for them may push them to buy.\u003c/p\u003e\n\u003cp\u003eThe following email from \u003ca href=\"https://beardbrand.com/\" target=\"_blank\"\u003eBeardbrand\u003c/a\u003e informs shoppers items in their cart are reserved, but will expire soon. It uses this psychological trick to motivate people to buy before supply runs out.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image19_92893d74-4125-480f-aafe-4db0f2f2546e.png?v=1623288297\" alt=\"beardbrand abandoned cart email example with a call for urgency to Reclaim My Cart\"\u003e\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/quick-heads-up\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBefore you offer to reserve a cart, make sure that your stock is generous and you can afford to hold items for those who potentially won't buy. If supply is short, keep in mind that you'll want to ship to customers who have already paid first.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Test abandoned cart texts\u003c/h3\u003e\n\u003cp\u003eAn abandoned cart text is similar to an abandoned cart email, but the message is sent to a person's mobile device. It's a newer sales recovery tactic, but works because people are more likely to see an SMS push notification than an email in their inbox, which can lead to higher click-through rates and sales.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_7255ea26-8d40-48c4-93f3-4dd656d146eb.png?v=1623288745\" alt=\"abandoned cart sms example from lock screen reminding Mike that they left an item behind in their cart\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"http://manychat.com\" target=\"_blank\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou can use data you collect about a shopper, such as name and the products they left behind, to personalize a text message. Some \u003ca href=\"/blog/sms-marketing\" target=\"_blank\"\u003eSMS marketing\u003c/a\u003e providers like ManyChat even let you include one-click links to bring customers back to a Shopify \u003ca href=\"/blog/product-page\"\u003eproduct page\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image18_a328d6c1-e9cb-4fc4-babf-1a722dbf54f0.png?v=1623288785\" alt=\"abandoned cart sms example with a photo of the item and friendly copy offering a 15% discount\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"http://manychat.com\" target=\"_blank\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e📚 \u003c/span\u003eResource: \u003c/strong\u003eLearn how to create an abandoned cart text by reading \u003ca href=\"https://manychat.com/blog/abandoned-cart/\" target=\"_blank\"\u003eHow to Reduce Abandoned Cart Rate with SMS\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Remind them of what they’ve abandoned\u003c/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eIt's quite possible that after some time away your customers might decide they do want to buy after all. It may take a few hours after abandonment to be reminded of what they saw in the items in the first place. Unlike the cold reach out of a standard \u003ca href=\"/partners/blog/writing-business-emails\" target=\"_blank\"\u003e\u003cu\u003ebusiness email\u003c/u\u003e\u003c/a\u003e, this is a warm lead.\u003c/p\u003e\n\u003cp\u003eCustomers may leave behind abandoned carts for unexpected reasons. For example, an issue with an internet provider could have caused cart abandonment, and your customers may still want to buy. Saving their cart, or displaying the items that they planned to purchase, and sending it to them with a link is the easiest way to get those customers back.\u003c/p\u003e\n\u003cp\u003eTake a look at this example from \u003ca href=\"https://american-giant.com/\" target=\"_blank\"\u003eAmerican Giant\u003c/a\u003e. It's a very simple message telling the customer what they've given up. Better yet, it gives a link to easily get back to their cart, skipping the registration page so they don't have to provide their info all over again.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_3278253f-6aaf-49cb-86ec-705f6ca7225d.png?v=1623287541\" alt=\"American Giant abandoned cart email showing the black dress left behind\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/did-you-see-something-you-liked\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHere's another recovery email that's simple and effective from \u003ca href=\"https://perigold.com/\" target=\"_blank\"\u003ePerigold\u003c/a\u003e. It gets the point across quickly and even offers product recommendations further down the email to help people find other relevant products quickly and easily.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_079920cb-bd91-4c2a-96c6-4baabce4e0ed.png?v=1623287660\" alt=\"Perigold abandoned cart email example with candle and copy encouraging the customer to bring it into their home\"\u003e\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/the-kitchen-canister-is-in-your-cart-\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWe have one more standout example. \u003ca href=\"https://chubbiesshorts.com/\" target=\"_blank\"\u003eChubbies\u003c/a\u003e has excelled in three dimensions with its great email: compelling visuals, great copy, and multiple links.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image16_5180c0ee-3214-4ec9-b1f7-9a840f756ba7.png?v=1623287795\" alt=\"Chubbies abandon email with person sitting on beach, and copy encouraging the customer to join them by buying the product\"\u003e\u003c/p\u003e\n\u003cp\u003ePay close attention to the way Chubbies wrote this email. “Allow me to teleport you,” “Let's turn this party up to 11,” and “Word up” all go along with the image of a shorts retailer run by fun-loving people. Also, note that clicking any of the three links in the email takes you back to your cart. (There are active links in the title, on the main picture, and also on the big button at the bottom of the email.)\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Use great email copy\u003c/h3\u003e\n\u003cp\u003eThe example from Chubbies serves as a good transition point into the next feature of standout abandoned cart emails: great copy.\u003c/p\u003e\n\u003cp\u003eThink of abandoned cart emails as a bonus marketing opportunity. You take care to make all your marketing materials compelling, and you shouldn't slack off here. In addition, because of the purpose abandoned cart emails serve, they may be more aligned to \u003ca href=\"/blog/welcome-email\" target=\"_blank\"\u003ewelcome emails\u003c/a\u003e than what you'd normally send.\u003c/p\u003e\n\u003cp\u003eWhat are the ingredients for a good marketing email? An attention-grabbing subject line, great copy, and good images are all important. These next few emails excel at one or more of these areas.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_56d0cd08-2918-44ba-8dde-fbaff07b932a.png?v=1623287862\" alt=\"Food52 abandoned cart email reminding the customer that their cart is calling and images of the product\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/oooh-good-choice-we-set-it-aside-for-you\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOur favorite email with great copy comes from \u003ca href=\"https://food52.com/\" target=\"_blank\"\u003eFood52\u003c/a\u003e. In addition to showing your items and a link to your shopping cart, it takes a genuinely relatable approach to its cart abandonment emails. See: “Your Cart Called” and “It's hoping you'll come back and see it.” These phrases personalize the shopping cart and make you feel like you should go back and check in on a friend.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://adidas.com/\" target=\"_blank\"\u003eAdidas\u003c/a\u003e isn't afraid to use a bold email subject line: “Sorry to hear about your wi-fi” assuming the receiver's Wi-Fi had crashed and that's why they left the site. It also writes: “IS YOUR WI-FI OKAY?” and “Maybe your browser crashed when looking at the iconic Gazelle silhouette,” with a link back to the customer's cart.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_6e2b7d04-c33b-428d-aa82-25d67dfb5e4d.png?v=1623287922\" alt=\"adidas abandoned cart email with images of shoes and copy reading Is Your Wi-fi Okay?\"\u003e\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/sorry-to-hear-about-your-wi-fi\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAnd take a look at this example from \u003ca href=\"https://huckberry.com/\" target=\"_blank\"\u003eHuckberry\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_998e6188-7283-4dce-a116-21bdb2c6324f.png?v=1623287994\" alt=\"huckberry abandoned cart email creates a sense of urgency with the copy and shows the item and price left behind\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/heading-out-without-checking-out\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHuckberry makes a different sort of appeal: “Our sales and inventory are often limited, and we can't guarantee that the products left in your cart will still be available when you decide to pull the trigger.”\u003c/p\u003e\n\u003cp\u003eThere's a sense of urgency. If you really wanted those items, then you shouldn't delay. Scarcity is a powerful psychological sales trigger that smart online retailers know to take advantage of. Customers are afraid that something they want to buy might sell out. Huckberry taps into that anxiety and urges its customers to buy soon.\u003c/p\u003e\n\u003cp\u003eEvery online store on our list is using great copy, in addition to other tricks, to entice customers to go back to their cart and make the purchase.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Include a call to action (CTA) button\u003c/h3\u003e\n\u003cp\u003eA CTA button is the button you use in your email to guide viewers toward their cart. It's the part of the email a viewer needs to click to take the action you want them to take. Call to action buttons vary in style depending on your brand, but they all have the same goal: get people back to their shopping carts.\u003c/p\u003e\n\u003cp\u003eYou can use a standard CTA like Return to Cart or Shop Now. Or you can get more creative and use a CTA like Society6, which says “Get My 30% Off.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_5d7c8118-59aa-4c60-8668-b16702d47cc4.png?v=1623288078\" alt=\"Society6 Abandoned Cart Email showing that their cart is being held for a limited time of 48 hours\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\"https://reallygoodemails.com/emails/cart-reserved-with-the-best-offer-available\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAim to use a CTA button that is action packed. Use verbs like “get” or “shop” to motivate people to buy items in their cart. You can also test different CTA text in your email marketing software to see which resonates with your audience. This will help you see higher revenue per recipient and improve the results of your cart abandonment series.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003e📚 \u003c/span\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/email-marketing-best-practices\"\u003e20 Email Marketing Best Practices That Drive Sales\u003c/a\u003e\u003cstrong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"how\"\u003eHow do I start sending abandoned cart emails?\u003c/h2\u003e\n\u003cp\u003eShopify users can fully automate abandoned checkout, cart, and product browse emails using Shopify's \u003ca href=\"/blog/marketing-automation\" title=\"marketing automation\" target=\"_blank\"\u003emarketing automations\u003c/a\u003e. In addition, there are several \u003ca href=\"https://apps.shopify.com/search?q=abandoned%20cart%20sms\" title=\"shopify apps\" target=\"_blank\"\u003ewell-reviewed apps\u003c/a\u003e that can offer abandoned cart messages via instant messaging.\u003c/p\u003e\n\u003cp\u003eIf you're not on Shopify, you still have options, such as \u003ca href=\"http://rejoiner.com/\" target=\"_blank\"\u003eRejoiner\u003c/a\u003e. Most of these programs will have abandoned cart email templates you can use to start sending right away. You'll just need to update the copy, images, offer, and any other tweaks to make it feel like your brand.\u003c/p\u003e\n\u003ch2 id=\"abandon\"\u003eAbandon cart email templates\u003c/h2\u003e\n\u003cp\u003eIf you want a little more help on the creative side, check out the following free abandoned cart email templates:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.bolt.com/blog/abandoned-cart-email-templates/\" target=\"_blank\"\u003eReady-to-Use Abandoned Cart Email Templates by Bolt\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://targetbay.com/email-marketing/email-templates/abandoned-cart-email/\" target=\"_blank\"\u003e60+ Free Abandoned Cart Email Templates by TargetBay\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://stripo.email/templates/type/abandoned-cart/\" target=\"_blank\"\u003eAbandoned Cart Email Templates by Stripo\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"recover\"\u003eRecover more sales in your online store\u003c/h2\u003e\n\u003cp\u003eWhether you're an online marketer or ecommerce store owner, abandoned cart emails are crucial to increase sales. They are easy to set up and really should be something everyone does, given the high average shopping cart abandonment rate. Learn from the pros above, and get started on recovering sales today.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"faq\"\u003eAbandoned cart email FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo abandoned cart emails work?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYes, abandoned cart emails work to recover lost sales. According to a recent benchmark by email service provider Klaviyo, businesses that use abandoned cart emails regain \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e3.33% of\u003c/span\u003e lost sales, with an average revenue per recipient of \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e$3.65\u003c/span\u003e.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat should I write in an abandoned cart email?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eEvery abandoned cart email should include a reminder of the items left behind, actionable copy, and a call to action that motivates people to buy.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I send abandoned cart emails?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAnyone can send abandoned cart emails through an email service provider. You can build an abandoned shopping cart automation that triggers messages to send over time so you don’t have to do it manually.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow many emails does an abandoned email order have?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe standard abandoned cart email campaign should have a minimum of three emails: one that sends after the first hour, another after the first day, and a final email on the third day. But you can create any length of abandoned cart series you prefer.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\"","excerpt":"The average shopping cart abandonment rate sits at 73%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can help recover otherwise lost sales.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of a skeleton in a desert in the shape of an abandoned cart\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/abandoned-cart-email_f546a1c6-d06d-444a-84a7-754394589f0d.jpg?v=1623426163\"\u003e\u003c/p\u003e\n\u003cp\u003eThe average shopping cart abandonment rate sits at 73%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can help recover otherwise lost sales.\u003c/p\u003e","seo":{"__typename":"SEO","title":"16 Strong Abandoned Cart Email Examples (2024)","description":"Learn the essential characteristics of effective abandoned cart emails and see examples from high-growth ecommerce brands."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/abandoned-cart-emails\",\"en-GB\":\"https://www.shopify.com/uk/blog/abandoned-cart-emails\",\"en-AU\":\"https://www.shopify.com/au/blog/abandoned-cart-emails\",\"en-ID\":\"https://www.shopify.com/id/blog/abandoned-cart-emails\",\"en-NZ\":\"https://www.shopify.com/nz/blog/abandoned-cart-emails\",\"en-ZA\":\"https://www.shopify.com/za/blog/abandoned-cart-emails\",\"en-NG\":\"https://www.shopify.com/ng/blog/abandoned-cart-emails\",\"en-PH\":\"https://www.shopify.com/ph/blog/abandoned-cart-emails\",\"en-SG\":\"https://www.shopify.com/sg/blog/abandoned-cart-emails\",\"en-HK\":\"https://www.shopify.com/hk/blog/abandoned-cart-emails\",\"en-IE\":\"https://www.shopify.com/ie/blog/abandoned-cart-emails\",\"en-MY\":\"https://www.shopify.com/my/blog/abandoned-cart-emails\",\"pt\":\"https://www.shopify.com/br/blog/carrinho-abandonado\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/abandoned-cart-emails\",\"ja-JP\":\"https://www.shopify.com/jp/blog/abandoned-cart-emails\",\"es\":\"https://www.shopify.com/es/blog/12654965-13-impresionantes-emails-sobre-carritos-de-compra-abandonados-y-que-puedes-aprender-de-ellos\",\"fr\":\"https://www.shopify.com/fr/blog/53942341-13-excellents-e-mails-de-relance-de-paniers-abandonnes-et-ce-que-vous-pouvez-en-apprendre\",\"it\":\"https://www.shopify.com/it/blog/email-recupero-carrelli-abbandonati\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Write a Return Policy (+ Free Template) (2024)\",\"url\":\"blog/return-policy\"},{\"title\":\"How to Create Your Shipping Policy (With a Template and Examples)\",\"url\":\"blog/shipping-policy\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales\",\"url\":\"blog/shopping-cart-abandonment\"},{\"title\":\"How To Create a Successful Affiliate Program\",\"url\":\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"},{\"title\":\"The Ultimate Guide to International Ecommerce\",\"url\":\"blog/international-ecommerce\"},{\"title\":\"How to to Improve Ecommerce Customer Loyalty\",\"url\":\"blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"},{\"title\":\"How to Segment Your Email List for Better ROI\",\"url\":\"blog/10609641-divide-and-profit-how-to-segment-your-mailing-list-for-better-engagement\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_034c4aae-7a5f-4e97-affc-21c4aa0fe0ed.jpg?v=1729516868","imageAltText":"Illustration of a skeleton in a desert in the shape of an abandoned cart","modifiedAt":"Oct 18, 2024","modifiedAtRaw":"2024-10-18T14:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559947448354","handle":"payment-solutions","title":"How To Choose a Payment Processor in 9 Steps","publishedAt":"2024-10-06T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/payment_20solutions_e458fe60-a91c-4b90-9c96-5693772dfecd.png?v=1727450117","altText":"Multicolored shiny tablets.","width":1848,"height":782},"tags":["Sell Online"],"contentHtml":"\u003cp\u003eAs a small business owner, you work hard to attract customers and motivate purchase behavior. Once your customer is ready to check out, you must seal the deal by offering an easy checkout experience. This means offering a simple, flawless payment system that meets your customers’ expectations. \u003c/p\u003e\n\u003cp\u003eWhether you do most of your sales via cash, credit cards, or mobile wallets, you’ll need a payment solution to handle the financial transactions that power each sale. Here’s an overview of payment processors, plus tips for finding the right one for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a payment processor?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow do payment processors work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to choose a payment processor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eExtra tips for choosing a payment processor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003ePayment processor FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eTake control of your cash flow with Shopify Payments\u003c/p\u003e\n\u003cp\u003eOnly with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a payment processor?\u003c/h2\u003e\n\u003cp\u003eA payment processor is any service, platform, or system that facilitates the transfer of money or funds between individuals, businesses, or entities. It combines various technologies to initiate, process, and finalize financial transactions, from online payments to the physical exchange of money at point-of-sale (POS) systems.\u003c/p\u003e\n\u003cp\u003eFor retail business owners, \u003ca href=\"/blog/payment-processors\"\u003epayment processors\u003c/a\u003e are the platforms that let you \u003ca href=\"/blog/ecommerce-payment-processing\"\u003eaccept payments\u003c/a\u003e from customers. For ecommerce merchants, this usually means processing credit and debit cards, although online shoppers have increasingly embraced other secure payment methods, including Amazon Pay, Apple Pay, Google Pay, and \u003ca href=\"/blog/buy-now-pay-later\"\u003ebuy now, pay later\u003c/a\u003e options.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow do payment processors work?\u003c/h2\u003e\n\u003cp\u003eA payment processor is an intermediary between the merchant, the customer, and the financial institutions involved in the transaction. It effectively assures permission for funds to transfer from a customer’s account to a business’s. If there aren’t sufficient funds, or if a bank denies the payment request, the payment processor cancels the transaction.\u003c/p\u003e\n\u003cp\u003eA payment service provider (PSP) is a type of payment processor that offers an additional suite of services, including \u003ca href=\"/blog/fraud-prevention\"\u003efraud prevention\u003c/a\u003e and currency conversion. Many PSPs provide reporting tools and analytics that help companies track sales, manage inventory, and gain insights into their business operations.\u003c/p\u003e\n\u003cp\u003eFor a payment processor to work, it needs to be connected to a merchant account and payment gateway.\u003c/p\u003e\n\u003ch3\u003eMerchant accounts\u003c/h3\u003e\n\u003cp\u003eWhen a business wants to accept payments electronically, it typically sets up a bank account called a merchant account. This account enables the company to receive customer payments via various methods like \u003ca href=\"/blog/credit-card-processing\"\u003ecredit cards\u003c/a\u003e, debit cards, and near-field communication \u003ca href=\"/blog/nfc-mobile-payments\"\u003e(NFC) mobile payments\u003c/a\u003e, or contactless payment solutions. When a customer makes a purchase, funds are debited from their financial institution and deposited into this merchant account.\u003c/p\u003e\n\u003ch3\u003ePayment gateways\u003c/h3\u003e\n\u003cp\u003eA payment gateway is a technology that securely authorizes and processes transactions between customers and merchants. It encrypts sensitive data (like credit card information) during transmission to ensure security. When a customer purchases online, the payment gateway captures the payment information and sends it to a payment processor.\u003c/p\u003e\n\u003cp\u003eHere’s how the three elements of the payment process work together to complete a payment:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eA customer initiates payment.\u003c/strong\u003e The customer decides to make a purchase and selects their preferred payment method (e.g., a credit card or PayPal).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInitial transaction processing.\u003c/strong\u003e The payment information is securely transmitted through the payment gateway to the payment processor or acquiring bank.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthorization and authentication.\u003c/strong\u003e The payment processor verifies the transaction details, checks for sufficient funds or credit, and sends the request to the customer’s bank (issuing bank) for approval.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproval or decline.\u003c/strong\u003e The issuing bank approves or declines the transaction and sends the response back through the same channels.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompletion of the payment process.\u003c/strong\u003e If the issuing bank approves the transaction, the payment processor sends an approval to the \u003ca href=\"/blog/best-payment-gateways\"\u003epayment gateway\u003c/a\u003e, which then communicates this to the merchant. The customer’s account is debited, and the funds transfer to the merchant’s account, finalizing the transaction.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"3\"\u003eHow to choose a payment processor\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEvaluate supported payment options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eCompare fee structures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eVerify security compliance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCheck compatibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eEvaluate customer service and support\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eAssess scalability and flexibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eTest user experience (UX)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eCheck settlement time frames\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eResearch client reviews\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eNot all payment processors are the same. As a business owner, you’ll benefit from a user-friendly payment solution that simplifies your customers’ lives and eliminates friction at the \u003ca href=\"https://www.shopify.com/pos\"\u003epoint of sale (POS)\u003c/a\u003e. You’ll also want one that can handle \u003ca href=\"/blog/ecommerce-payment-processing\"\u003eecommerce payment processing\u003c/a\u003e without onerous fees imposed on you and your customers. \u003c/p\u003e\n\u003cp\u003eHere are some things to keep in mind when choosing a payment solution for your company:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003eEvaluate supported payment options\u003c/h3\u003e\n\u003cp\u003eStart by assessing a selection of processors. Your customers likely have preferences, so it’s essential that the payment solution benefits them.\u003c/p\u003e\n\u003cp\u003eFor example, older generations commonly use credit and debit cards, while Gen Z prefers using a digital wallet to pay for goods.\u003c/p\u003e\n\u003cp\u003eCommon payment methods include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCredit and debit cards\u003c/li\u003e\n\u003cli\u003eMobile wallets\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ach-transfers\"\u003eACH transfers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eBuy now, pay later\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003eCompare fee structures\u003c/h3\u003e\n\u003cp\u003eAfter narrowing down processors based on payment options, review their financials. Look over each processor’s fee structure, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransaction fees\u003c/li\u003e\n\u003cli\u003eSetup costs\u003c/li\u003e\n\u003cli\u003eMonthly charges\u003c/li\u003e\n\u003cli\u003eChargeback fees\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCompare these across different providers and ensure they align with your budget and sales volume.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eVerify security compliance\u003c/h3\u003e\n\u003cp\u003eWhether you run an online store or process payments in person, your payment solution should comply with industry \u003ca href=\"/blog/10-simple-account-security-tips-every-merchant-should-know\"\u003esecurity standards\u003c/a\u003e like the Payment Card Industry Data Security Standard (PCI DSS) to protect sensitive financial information. \u003c/p\u003e\n\u003cp\u003eLook for robust security features such as encryption, \u003ca href=\"https://www.shopify.com/fraud-solutions\"\u003efraud detection\u003c/a\u003e, and secure payment gateways. These elements are your first line of defense in protecting your customers’ sensitive financial data and maintaining their trust.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eCheck compatibility\u003c/h3\u003e\n\u003cp\u003eA payment processor should seamlessly integrate with your existing tech ecosystem. \u003c/p\u003e\n\u003cp\u003eCheck if it’s compatible with your POS system and \u003ca href=\"/blog/small-business-accounting-tools\"\u003eaccounting software\u003c/a\u003e. Smooth integration means fewer headaches for you and your team, reduced errors, and a more streamlined operation overall. Don’t hesitate to request a demo or trial period to test compatibility firsthand.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eEvaluate customer service and support\u003c/h3\u003e\n\u003cp\u003eEven the best systems can have hiccups, which is why stellar customer support is significant. \u003c/p\u003e\n\u003cp\u003eInvestigate each processor’s support offerings. Are they available 24/7? Do they offer multiple support channels? Many payment solutions, including \u003ca href=\"https://www.shopify.com/payments\"\u003eShopify Payments\u003c/a\u003e, provide free support for their merchants, among other benefits.\u003c/p\u003e\n\u003cp\u003eRead reviews and ask for referrals to gauge the quality and responsiveness of their support team. Good support can be the difference between a minor inconvenience and a major business disruption.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003eAssess scalability and flexibility\u003c/h3\u003e\n\u003cp\u003eYour business won’t stay the same size forever. Choose a payment processor that can grow with you. \u003c/p\u003e\n\u003cp\u003eCan it handle a sudden spike in transaction volume? Does it offer features that you might need as you expand? Look for processors that can keep up as your business grows, providing scalable solutions without significant fee jumps.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003eTest user experience (UX)\u003c/h3\u003e\n\u003cp\u003eA clunky checkout process can cost you sales. Evaluate the user experience each processor offers, both for in-person and online transactions. \u003c/p\u003e\n\u003cp\u003eTest the \u003ca href=\"/blog/ecommerce-checkout-flow\"\u003echeckout flow\u003c/a\u003e on various devices, such as desktops, tablets, and smartphones. A smooth, intuitive interface can significantly reduce cart abandonment rates and boost customer satisfaction.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003eCheck settlement time frames\u003c/h3\u003e\n\u003cp\u003ePay close attention to how quickly each processor settles funds into your account. Faster settlement means better \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow management\u003c/a\u003e for your business. \u003c/p\u003e\n\u003cp\u003eCompare the settlement time frames of different processors and consider how they align with your financial needs and billing cycles.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003eResearch client reviews\u003c/h3\u003e\n\u003cp\u003eSeek out reviews, ratings, and testimonials from businesses similar to yours. \u003c/p\u003e\n\u003cp\u003eRead about experiences with features you’ll use frequently, like credit card processing or contactless payments. Real-world insights can reveal potential issues or highlight standout performers that might not be apparent from marketing materials alone.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/plkkLsxSEWU?si=2xcGX3jgClxA2ZGY\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"4\"\u003eExtra tips for choosing a payment processor\u003c/h2\u003e\n\u003ch3\u003eCheck for international payment capabilities\u003c/h3\u003e\n\u003cp\u003eHave global ambitions? \u003ca href=\"/blog/payment-processing-for-small-business\"\u003eChoose a payment processor\u003c/a\u003e that can accept payments in various currencies. \u003c/p\u003e\n\u003cp\u003eResearch their foreign exchange rates and any additional fees for international transactions. Consider processors that offer popular local payment methods in your target markets.\u003c/p\u003e\n\u003ch3\u003eAnalyze reporting features\u003c/h3\u003e\n\u003cp\u003eLook for payment processors that provide comprehensive reporting tools and analytics dashboards. These should offer insights into sales trends, customer behavior, and transaction patterns. \u003c/p\u003e\n\u003cp\u003eIf possible, test-drive their reporting features to ensure they can generate the specific reports you need for your business.\u003c/p\u003e\n\u003ch3\u003eConsider customizable checkout options\u003c/h3\u003e\n\u003cp\u003eA checkout experience that matches your brand can enhance customer trust and reduce cart abandonment. \u003c/p\u003e\n\u003cp\u003eLook for processors that allow you to customize the checkout process’s look and feel. This might include options to add your logo, adjust colors, or even create a fully embedded checkout experience on your website for a complete payment solution integration.\u003c/p\u003e\n\u003ch3\u003eEvaluate multi-location support\u003c/h3\u003e\n\u003cp\u003eIf you have multiple physical locations or plan to expand, choose a processor that can handle transactions from different sites separately. Features like individual reporting, location-specific tax settings, and unified billing can make managing multiple stores much easier.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan—all you need to do is turn it on.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003ePayment processors FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose a payment processor?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eEvaluate supported payment options.\u003c/li\u003e\n\u003cli\u003eCompare fee structures.\u003c/li\u003e\n\u003cli\u003eVerify security compliance.\u003c/li\u003e\n\u003cli\u003eCheck compatibility.\u003c/li\u003e\n\u003cli\u003eEvaluate customer service and support.\u003c/li\u003e\n\u003cli\u003eAssess scalability and flexibility.\u003c/li\u003e\n\u003cli\u003eTest user experience (UX).\u003c/li\u003e\n\u003cli\u003eCheck settlement time frames.\u003c/li\u003e\n\u003cli\u003eResearch client reviews.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are 3 factors you should consider when choosing a payment type?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsider customer preferences, cost, and security.. These three things can make a big difference in your sales and peace of mind.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most preferred payment method?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt depends on where you are and who your customers are. Credit cards are still big, but more people are using digital wallets these days, especially younger folks.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I switch payment processors later if I’m not satisfied?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can switch, but it’s not always simple. Check your contract first and make sure a new processor can handle everything you need before making the move.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre there different types of payment solutions?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, there are various types of payment solutions, including traditional methods like cash and checks, digital options such as credit cards, debit cards, and mobile wallets, and innovative systems like cryptocurrencies and peer-to-peer payment apps.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes Shopify offer a payment solution?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes. \u003ca href=\"https://www.shopify.com/payments\"\u003eShopify Payments\u003c/a\u003e is a payment solution built into Shopify’s all-in-one ecommerce platform.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you use multiple payment solutions?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, as a retailer, you can use multiple payment solutions concurrently. This multi-platform approach allows you to cater to diverse customer preferences, expand your customer base, and mitigate risks associated with relying on a single provider.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Payment processors facilitate transfers between a customer’s bank account and your merchant account. Learn how to choose a payment processor for your business.","excerptHtml":"\u003cp\u003ePayment processors facilitate transfers between a customer’s bank account and your merchant account. Learn how to choose a payment processor for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Choose a Payment Processor in 9 Steps","description":"Payment processors facilitate transfers between a customer’s bank account and your merchant account. Learn how to choose a payment processor for your business."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/payment_20solutions_e458fe60-a91c-4b90-9c96-5693772dfecd.png?v=1727450117","imageAltText":"Multicolored shiny tablets.","modifiedAt":"Oct 6, 2024","modifiedAtRaw":"2024-10-06T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/30905040930","handle":"video-editing-apps","title":"Best Video Editing Apps for Beginners and Experts (2024)","publishedAt":"2024-10-03T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20video_20editing_20apps_7f66bca9-0eff-4583-8aa3-974e280d5bf6.jpg?v=1729280358","altText":"best video editing apps","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cp\u003eFrom TikTok and \u003ca href=\"/blog/instagram-video\"\u003eInstagram videos\u003c/a\u003e to \u003ca href=\"/blog/youtube-marketing\"\u003eYouTube\u003c/a\u003e, video has undeniably become a popular marketing tool. In an \u003ca href=\"https://www.wyzowl.com/video-marketing-statistics/\"\u003eindependent study by Wyzowl\u003c/a\u003e, 91% of businesses said they used video as a marketing tool in 2023.\u003c/p\u003e\n\u003cp\u003eIt takes a lot more than simply shooting and posting, though. Luckily, you can edit your video right on your favorite iOS (iPhone or iPad) or Android device with free video editing software. Explore 10 of the best video editing apps to help polish your videos and take your \u003ca href=\"/blog/video-marketing\"\u003evideo marketing\u003c/a\u003e strategy to the next level.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e10 best video editing apps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eElements of a good video editing app\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eVideo editing app best practices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eVideo editing apps FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e10 best video editing apps\u003c/h2\u003e\n\u003cp\u003eHere are some of the best video editing apps for all of your video marketing needs: \u003c/p\u003e\n\u003ch3\u003e1. Vimeo Create\u003c/h3\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ViRL7dYgG10?si=VN_u0V63dpgjj0uy\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cp\u003eIf you want a free online video editor that’s easy to use on mobile, \u003ca href=\"https://apps.shopify.com/vimeo_product_video_maker\"\u003eVimeo Create\u003c/a\u003e is a good option. It uses \u003ca href=\"/blog/what-is-ai\"\u003eartificial intelligence\u003c/a\u003e (AI) to automatically turn your existing product images and text into polished videos. Just answer a few questions about your product, add your footage and logo, and choose style customizations. Vimeo Create then automatically edits and makes a \u003ca href=\"/blog/product-video\"\u003eproduct video\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003ePlus, the \u003ca href=\"https://apps.shopify.com/vimeo_product_video_maker\"\u003eapp connects directly to your Shopify store\u003c/a\u003e, so you can publish your videos to your storefront, social media profiles, and other marketing assets.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMore than 1,000 templates to choose from\u003c/li\u003e\n\u003cli\u003eBrand your video with custom colors and logos\u003c/li\u003e\n\u003cli\u003eProfessional auto-editing ability\u003c/li\u003e\n\u003cli\u003eAbility to share videos across marketing channels\u003c/li\u003e\n\u003cli\u003eEasy Shopify integration\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVimeo Create has a \u003ca href=\"https://vimeo.com/upgrade-plan\"\u003efree version\u003c/a\u003e. Starter ($20/month), Standard ($30/month), and Advanced ($108/month) subscriptions offer access to a wider range of editing tools and templates. Vimeo Create’s free software is available online, no download required.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVimeo Create receives very positive reviews, with an average rating of 4.8 out of 5 from 49,000 ratings on the Apple \u003ca href=\"https://apps.apple.com/us/app/vimeo-create/id1491791513\"\u003eApp Store\u003c/a\u003e. Many praise its ease of use and effectiveness for quickly creating \u003ca href=\"/blog/122737797-how-to-social-media-content-calendar\"\u003esocial media content\u003c/a\u003e. \u003c/p\u003e\n\u003ch3\u003e2. InShot\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://inshot.com/\"\u003eInShot\u003c/a\u003e is a feature-rich video and photo editing app that caters to a wide range of users, from casual content creators to more serious videographers. Its AI-powered tools and regular updates keep it competitive in the mobile editing space. \u003c/p\u003e\n\u003cp\u003eCreators can quickly edit and enhance their footage on the go, adding captions and music to create polished content without a computer. Small businesses and marketers use InShot to create eye-catching promotional videos, leveraging the app’s text overlay and animation features to highlight products or services. \u003c/p\u003e\n\u003cp\u003eOverall, InShot is a versatile tool for various content creation needs, from casual personal posts to more professional-looking videos for business or creative \u003ca href=\"/partners/blog/web-design-portfolio-inspiration\"\u003eportfolios\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive video editing (trim, merge, speed adjust, rotate)\u003c/li\u003e\n\u003cli\u003eAI-powered tools (auto captions, background removal, smart tracking)\u003c/li\u003e\n\u003cli\u003eFilters, effects, and transitions\u003c/li\u003e\n\u003cli\u003ePhoto editing and collage creation\u003c/li\u003e\n\u003cli\u003eHigh-resolution output (up to 4K, 60 fps)\u003c/li\u003e\n\u003cli\u003eDirect sharing to social platforms\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBasic plan: Free (with ads and watermark)\u003c/li\u003e\n\u003cli\u003eInShot Pro (Monthly): $3.99\u003c/li\u003e\n\u003cli\u003eInShot Pro (Yearly): $17.99\u003c/li\u003e\n\u003cli\u003eRemove ads: $3.99\u003c/li\u003e\n\u003cli\u003eOther add-ons available\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eInShot has received overwhelmingly positive reviews, with a 4.9 out of 5 rating from 2.1 million ratings on the \u003ca href=\"https://apps.apple.com/us/app/inshot-video-editor/id997362197\"\u003eApp Store\u003c/a\u003e. People praise its ease of use and regular feature updates. \u003c/p\u003e\n\u003ch3\u003e3. Quik\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBuilt by the makers of the action camera GoPro, \u003ca href=\"https://gopro.com/en/us/shop/quik-app-video-photo-editor\"\u003eQuik\u003c/a\u003e is an app designed for editing video on the go. Simply capture your video, edit, and post. Quik makes it easy by searching your footage to find the best moments, automatically editing clips, and adding transitions. You can also edit your footage manually if you want more control over the process.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlimited cloud storage for GoPro footage (with subscription)\u003c/li\u003e\n\u003cli\u003eAuto upload and cross-device sync\u003c/li\u003e\n\u003cli\u003eBeat sync for music-driven edits\u003c/li\u003e\n\u003cli\u003eFrame grab for high-resolution photos from videos\u003c/li\u003e\n\u003cli\u003eThemes with cinematic transitions and effects\u003c/li\u003e\n\u003cli\u003eFilters optimized for various environments\u003c/li\u003e\n\u003cli\u003eFrame adjustment and text overlays\u003c/li\u003e\n\u003cli\u003e360-degree video reframing\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBasic version: Free\u003c/li\u003e\n\u003cli\u003ePremium subscription: $99.99/year\u003c/li\u003e\n\u003cli\u003eWith GoPro subscription: $49.99/year\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eQuik gets mixed reviews, with an average rating of 4.3 out of 5 from 2,900 ratings on the \u003ca href=\"https://apps.apple.com/us/app/gopro-quik/id561350520\"\u003eApp Store\u003c/a\u003e. People tend to like the app’s ease of use and automatic editing features, but it can be glitchy at times.\u003c/p\u003e\n\u003ch3\u003e4. PicPlayPost\u003c/h3\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you want to create video from pictures, \u003ca href=\"https://www.mixcord.co/pages/video-editor-app\"\u003ePicPlayPost\u003c/a\u003e is an easy-to-use app that lets you create automated slideshows and collages. \u003c/p\u003e\n\u003cp\u003eCombine up to 365 photos, videos, and GIFs, and then upload a soundtrack or a voiceover to explain the action. You can also add custom watermarks and branded logos, as well as custom backgrounds.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomizable video output\u003c/li\u003e\n\u003cli\u003eAdjustable video speed\u003c/li\u003e\n\u003cli\u003eSplit-screen transitions\u003c/li\u003e\n\u003cli\u003eAbility to add voiceover, music, and multiple songs\u003c/li\u003e\n\u003cli\u003eAdd text or watermarks\u003c/li\u003e\n\u003cli\u003eVertical or horizontal videos, in any format\u003c/li\u003e\n\u003cli\u003eHD video creation and sharing in 1080p and 4K\u003c/li\u003e\n\u003cli\u003eImport GIFs from Giphy\u003c/li\u003e\n\u003cli\u003eAI-powered features like AutoReFrame and automated video creation\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe basic plan is free, with in-app purchases available at varying prices\u003c/li\u003e\n\u003cli\u003eAn “Everything Pack” is offered for a one-time payment of $24.99, which provides unlimited access to all features\u003c/li\u003e\n\u003cli\u003eVideo Editor for Pros: $6.99\u003c/li\u003e\n\u003cli\u003eEdit Watermark: $4.99\u003c/li\u003e\n\u003cli\u003eOther in-app purchases available\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePicPlayPost generally gets positive reviews, with an average rating of 4.8 out of 5 from 95,300 ratings on the \u003ca href=\"https://apps.apple.com/us/app/picplaypost-video-editor/id498127541\"\u003eApp Store\u003c/a\u003e. While many users find it intuitive and professional, others experience frustration with certain limitations, particularly in the free version and with longer videos. \u003c/p\u003e\n\u003ch3\u003e5. Adobe Premiere Rush\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.adobe.com/products/premiere-rush.html\"\u003eAdobe Premiere Rush\u003c/a\u003e is a video-editing app with two modes:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eA fully automated mode trims and transforms clips in minutes on your smartphone or tablet, allowing you to post immediately.\u003c/li\u003e\n\u003cli\u003eA customized mode lets you take more time to add personal touches, such as special overlay designs and sound effects.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAdobe Premiere Rush also has a built-in music library so you can add a royalty-free soundtrack.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrag-and-drop interface for clips and photos\u003c/li\u003e\n\u003cli\u003eAdjustable exposure, lighting, and sound levels\u003c/li\u003e\n\u003cli\u003eAuto-ducking, so you can hear dialogue over background music\u003c/li\u003e\n\u003cli\u003eBuilt-in music library\u003c/li\u003e\n\u003cli\u003eAdobe Creative Cloud support\u003c/li\u003e\n\u003cli\u003eSyncs with other Adobe products\u003c/li\u003e\n\u003cli\u003eCustomizable transitions\u003c/li\u003e\n\u003cli\u003eWide range of built-in templates and assets\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremiere Rush Starter: Free\u003c/li\u003e\n\u003cli\u003eAdobe Express upgrade: $9.99 per month (includes additional features like cinematic color tools, expanded camera format support, video tutorials, and sound refinement)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAdobe Premiere Rush typically receives positive reviews, with an average rating of 4.6 out of 5 from 123,800 ratings on the \u003ca href=\"https://apps.apple.com/us/app/adobe-premiere-rush-edit-video/id1188753863\"\u003eApp Store\u003c/a\u003e. Many folks praise its ease of use and professional-quality results, especially for social media content. However, some report issues with bugs and a steeper learning curve for beginners. \u003c/p\u003e\n\u003ch3\u003e6. Filmmaker Pro\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.filmmakerproapp.com/\"\u003eFilmmaker Pro\u003c/a\u003e’s video editing app is great if you make a lot of short videos. It allows you to create and manage unlimited projects—perfect for the budding TikTok or Instagram star creating daily content.\u003c/p\u003e\n\u003cp\u003eWith features like voice-to-text captions and text animations, you can easily create eye-catching videos that stand out in social media feeds. The app’s motion tracking and keyframe animation capabilities also allow you to add professional-looking effects to your content.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupports 4K video on iPhone SE and later, as well as iPad Pro\u003c/li\u003e\n\u003cli\u003eCreate and manage unlimited projects\u003c/li\u003e\n\u003cli\u003e46 professional grade transition options\u003c/li\u003e\n\u003cli\u003e30 filters\u003c/li\u003e\n\u003cli\u003eVoice-to-text captions\u003c/li\u003e\n\u003cli\u003eMotion tracking\u003c/li\u003e\n\u003cli\u003eKeyframe animation\u003c/li\u003e\n\u003cli\u003e152 royalty-free music tracks\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree version available\u003c/li\u003e\n\u003cli\u003ePremium Monthly: $7.99\u003c/li\u003e\n\u003cli\u003ePremium Yearly: $35.99\u003c/li\u003e\n\u003cli\u003ePremium One-Time Purchase: $79.99\u003c/li\u003e\n\u003cli\u003eRemove watermark: $29.99\u003c/li\u003e\n\u003cli\u003eOther in-app purchases available\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eFilmmaker Pro is well-received by users, with an average rating of 4.6 out of 5 stars from 259,600 ratings on the \u003ca href=\"https://apps.apple.com/us/app/filmmaker-pro-video-editor/id1082956994\"\u003eApp Store\u003c/a\u003e. People enjoy its comprehensive feature set and user-friendly interface. Some express frustration with the limited free version, like watermarks and lack of features. \u003c/p\u003e\n\u003ch3\u003e7. KineMaster\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://kinemaster.com/en\"\u003eKineMaster\u003c/a\u003e allows you to edit frame by frame for the most detailed results. Dial in to adjust color, brightness, and video speed. You can also use unlimited layers on your video, including animation effects and handwriting. While this tool offers maximum power, its intuitive interface makes it easy to use.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuto captions\u003c/li\u003e\n\u003cli\u003eAI features using TF LITE\u003c/li\u003e\n\u003cli\u003eSpecial effects and music\u003c/li\u003e\n\u003cli\u003eBackup and sharing abilities\u003c/li\u003e\n\u003cli\u003eGreen-screen support\u003c/li\u003e\n\u003cli\u003eInstant preview options\u003c/li\u003e\n\u003cli\u003eTrending templates \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eThe basic plan is free. Users can upgrade to the Premium version for $9.99 monthly or $49.99 annually. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eKineMaster has 5.82 million reviews in the \u003ca href=\"https://play.google.com/store/apps/details?id=com.nexstreaming.app.kinemasterfree\"\u003eGoogle Play Store\u003c/a\u003e, with an average rating of 4.2 out of 5 stars. It’s popular for its simple learning curve and powerful editing features. However, there are reports of occasional glitches.\u003c/p\u003e\n\u003ch3\u003e8. WeVideo\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eGoogle Play\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor video creators who want more editing functions, \u003ca href=\"https://www.wevideo.com/\"\u003eWeVideo\u003c/a\u003e allows you to trim clips, apply filters, and add music, text, transitions, and video effects. The app also offers premium plans with advanced features, such as a library with commercially licensed music and up to 4K resolution.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEdit on any connected device\u003c/li\u003e\n\u003cli\u003eEasy-to-use interface\u003c/li\u003e\n\u003cli\u003e1 GB of cloud storage for free plan\u003c/li\u003e\n\u003cli\u003eChoice of editing modes\u003c/li\u003e\n\u003cli\u003eInteractivity and collaboration\u003c/li\u003e\n\u003cli\u003eVideo analytics reporting\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e The basic plan is free but very limited. Users can choose upgraded plans starting at $9.99 per month for Power, with access to a greater choice of royalty-free video clips, images, and music. The Unlimited plan is $15.99 per month with 4K Ultra HD resolution, Professional is $39.99 monthly, and Business comes with three team licenses and collaboration tools for $73.99 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWeVideo gets mixed reviews from Android users, with an average rating of 3.5 out of 5 stars from more than 166,000 reviews on the \u003ca href=\"https://play.google.com/store/apps/details?id=com.wevideo.mobile.android\u0026amp;hl=en_US\"\u003eGoogle Play Store\u003c/a\u003e. People appreciate its ease of use for beginners and functionality for basic video editing tasks. However, many users express frustration with performance issues and limitations in the free version.\u003c/p\u003e\n\u003ch3\u003e9. iMovie\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eApple users who are new to video creation and editing should consider starting with \u003ca href=\"https://apps.apple.com/us/app/imovie/id377298193\"\u003eiMovie\u003c/a\u003e, an intuitive drag-and-drop interface that’s easy to use and comes preloaded on most iOS devices. Quickly trim video clips, add music, and record voiceovers. It’s also one of the \u003ca href=\"/blog/best-free-video-editing-software\"\u003ebest video editing software\u003c/a\u003e for beginners on Mac desktops, too.\u003c/p\u003e\n\u003cp\u003eiMovie’s \u003ca href=\"https://support.apple.com/guide/imovie-iphone/intro-to-magic-movies-kna6202e30ca/ios\"\u003eMagic Movie\u003c/a\u003e feature lets you create custom videos with just a few taps by selecting an album or group of videos or images. You can easily rearrange or delete clips in the simplified shot list and apply different styles to change the look and feel of the whole video.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e4K resolution\u003c/li\u003e\n\u003cli\u003eVideo effects and filters\u003c/li\u003e\n\u003cli\u003eMusic, voiceovers, titles, and photos\u003c/li\u003e\n\u003cli\u003eTV- and movie-style templates\u003c/li\u003e\n\u003cli\u003eGreen-screen capabilities\u003c/li\u003e\n\u003cli\u003e20 pre-made templates for popular video types\u003c/li\u003e\n\u003cli\u003e14 trailer templates with graphics and original scores\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree with every iOS device \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eiMovie has generally positive reviews from iOS users, with an average rating of 4.2 out of 5 stars from more than 175,000 reviews on the \u003ca href=\"https://apps.apple.com/us/app/imovie/id377298193\"\u003eApp Store\u003c/a\u003e. Users appreciate its simplicity, professional-looking results, and the fact that it’s free with all features included. Many find it perfect for beginners and casual users.\u003c/p\u003e\n\u003ch3\u003e10. Filmora\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eMac App Store\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you want a free video-editing app for creating short-form video, \u003ca href=\"https://filmora.wondershare.com/\"\u003eFilmora\u003c/a\u003e covers all of your basic needs. Add music from its built-in library or use your own music. Filmora also lets you add overlay themes, text and titles, and elements. \u003c/p\u003e\n\u003cp\u003eThe app now includes \u003ca href=\"/blog/best-ai-video-generator\"\u003eAI-powered features\u003c/a\u003e like Auto Cut for seamlessly stitching highlight moments, AI Remover for erasing unwanted elements, Dynamic Captions for automatic speech to text, and even text-to-video generation, which allows you to give text instructions for an AI-generated video. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasily trim or split the video clip\u003c/li\u003e\n\u003cli\u003eRotate and crop the video to match the ratio needed\u003c/li\u003e\n\u003cli\u003eAdjust the speed to play in slow motion or time lapse\u003c/li\u003e\n\u003cli\u003eAdd voiceover or audio tracks\u003c/li\u003e\n\u003cli\u003eNo limits or watermark\u003c/li\u003e\n\u003cli\u003eText to speech for professional voice-overs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eFree with limited features. Filmora Pro costs $39.99 for one year or $8.99 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUser feedback:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eFilmora has received very positive reviews from iOS users, with an average rating of 4.7 out of 5 stars from more than 72,800 ratings on the \u003ca href=\"https://apps.apple.com/us/app/filmora-ai-video-editor-maker/id1019382747\"\u003eApp Store\u003c/a\u003e. Users praise its feature set, particularly the new AI capabilities, and its user-friendly interface. Many find it suitable for both beginners and more experienced content creators.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eElements of a good video editing app\u003c/h2\u003e\n\u003cp\u003eHere are factors to consider when choosing a video editing app:\u003c/p\u003e\n\u003ch3\u003eEase of use\u003c/h3\u003e\n\u003cp\u003eA video editing app’s layout and design can make or break your editing experience. Look for a clean, intuitive interface that doesn’t overwhelm you with countless buttons and menus.\u003c/p\u003e\n\u003cp\u003eThe best apps let you find tools quickly and grasp their functions without consulting a video editing tutorial. Features like drag and drop, customizable workspaces, and clear labeling make the video editing experience much easier on a phone. \u003c/p\u003e\n\u003ch3\u003eRange of editing features\u003c/h3\u003e\n\u003cp\u003eA versatile app should offer tools to bring your vision to life. Essential features include trimming, splitting, and merging clips, while advanced options cover color correction, audio editing, and special video editing effects like soundtracks and filters. \u003c/p\u003e\n\u003cp\u003eConsider whether the app provides templates, transitions, and text overlays to enhance your videos. The right mix of features enables you to tackle various projects without switching between different software.\u003c/p\u003e\n\u003ch3\u003ePerformance\u003c/h3\u003e\n\u003cp\u003eLaggy software and frequent crashes can kill productivity. A good mobile video editing app should run smoothly on your device and allow you to edit high-resolution footage without fail.\u003c/p\u003e\n\u003cp\u003eRead recent user reviews—within the last month or so—about real-world performance, as official system requirements don’t always tell the full story. See how often the app releases bug fixes, as well to get a sense of how engaged they are with improving the software. \u003c/p\u003e\n\u003ch3\u003eFile format support and export options\u003c/h3\u003e\n\u003cp\u003eGood video editing apps support a wide range of video formats for both import and export. Check for compatibility with popular codecs and container formats like MP4, AVI, MOV, and newer ones like HEVC. \u003c/p\u003e\n\u003cp\u003ePay attention to export options. Can you adjust the resolution, bitrate, and other settings to optimize for different platforms? Exporting directly to social media or cloud storage can be a significant time-saver. \u003c/p\u003e\n\u003ch3\u003eValue for money\u003c/h3\u003e\n\u003cp\u003eWhen choosing a video editing app, consider your budget and how often you’ll use it. Prices range from free to hundreds of dollars a month for professional suites. Free or low-cost options can work well for beginners or occasional use, but they might lack advanced features.\u003c/p\u003e\n\u003cp\u003eEvaluate the features you’re getting for the price and compare across similar apps. Look for free trials to test the app before committing.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eVideo editing best practices\u003c/h2\u003e\n\u003cp\u003eHere are some best practices to keep in mind as you build up your video editing skills:\u003c/p\u003e\n\u003ch3\u003eBe selective with effects\u003c/h3\u003e\n\u003cp\u003eToo many flashy transitions or filters can make your video look amateurish. It distracts viewers from your content. Video editing apps offer various effects but also provide templates and guides for tasteful use. They include previews so you can see the impact before applying effects.\u003c/p\u003e\n\u003ch3\u003ePrioritize audio quality\u003c/h3\u003e\n\u003cp\u003eBad audio can ruin great visuals. Background noise, echos, or inconsistent volume make content hard to understand. A good video editing app will include tools to clean up audio, adjust volume, and add music. Some use AI to automatically detect and fix common audio problems to save you time.\u003c/p\u003e\n\u003ch3\u003eAim for a consistent style\u003c/h3\u003e\n\u003cp\u003eMixing different visual styles or editing techniques can confuse viewers, making the content feel disjointed. \u003c/p\u003e\n\u003cp\u003eYour app should offer preset themes and style guides to maintain consistency and also let you save custom presets, so you can apply the same look across your entire project easily.\u003c/p\u003e\n\u003ch3\u003eBe mindful of pacing\u003c/h3\u003e\n\u003cp\u003ePoor pacing can \u003ca href=\"/blog/how-to-make-videos\"\u003emake videos\u003c/a\u003e drag or feel rushed, which makes viewers lose interest. Video editing tools let you trim clips, adjust playback speed, and rearrange scenes. Some even offer analytics showing where viewers drop off, so you can identify and fix pacing issues.\u003c/p\u003e\n\u003ch3\u003eOrganize your footage\u003c/h3\u003e\n\u003cp\u003eWith lots of clips, it’s easy to lose track and waste time searching. Video editing apps often include tagging, categorizing, and searching features for your footage. Some even use AI to sort clips by content automatically, making it a snap to find exactly what you need.\u003c/p\u003e\n\u003ch2\u003eGet started with your video edits\u003c/h2\u003e\n\u003cp\u003eVideo content is unquestionably engaging, which is why it dominates \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media\u003c/a\u003e. While it used to feel prohibitively expensive to film and edit, today all you need is a smartphone, an app, and a willingness to experiment with new techniques. \u003c/p\u003e\n\u003cp\u003eVideo editing platforms for desktop and mobile have evened the playing field for small-business owners with modest marketing budgets. Now is the best time there’s ever been to create, polish, and distribute video content to your audience.\u003c/p\u003e\n\u003cp\u003eSo grab your iPhone or Android device, download one of these video editing solutions, and press Record. You never know whether your business will \u003ca href=\"/blog/patrick-adair-million-views\"\u003ecreate the next viral video\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eVideo editing apps FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I add music to my video using an editing app?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo add music to your video using an editing app, import your free-use or uncopyrighted audio file into the app’s timeline or audio track. Then, adjust the music’s volume and timing to sync with your video.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I export my video once I finish editing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo export your video after editing, look for an Export or Share button in your editing app, usually located in the top menu. Choose export settings that work for your intended publishing platform (such as social media or your website), then click Export to save your finished video.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat formats can I export my videos in?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eVideo export formats vary, but MP4 is the most versatile choice for most situations. Other common options include MOV, AVI, and WMV. However, the editing software you choose will determine the formats in which you can export your videos.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best app for video editing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best app will depend on your needs, but InShot has received overwhelmingly positive reviews, with a 4.9 out of 5 rating from 2.1 million ratings on the \u003ca href=\"https://apps.apple.com/us/app/inshot-video-editor/id997362197\"\u003eApp Store\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich is the best video editing app for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMost video editing apps offer free versions of their apps, but they come with limitations. iMovie and Splice are free and will serve most of your basic editing needs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat app do TikTokers use to edit their videos?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eQuik\u003c/li\u003e\n\u003cli\u003eInShot\u003c/li\u003e\n\u003cli\u003eiMovie\u003c/li\u003e\n\u003cli\u003eFilmoraGo\u003c/li\u003e\n\u003cli\u003eMovavi Clips\u003c/li\u003e\n\u003cli\u003eActionDirector\u003c/li\u003e\n\u003cli\u003eFilmmaker Pro\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich app do YouTubers use to edit videos?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you want to create more creative content, Adobe Premiere Rush is a great tool for \u003ca href=\"https://www.shopify.com/blog/how-to-edit-videos-for-youtube-in-9-steps\"\u003eediting professional YouTube videos\u003c/a\u003e. However, if you’re just looking to edit a simple video blog, something more basic like iMovie or Filmmaker Pro might work just as well for free or a fraction of the cost.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the best video editing apps and software, whether you’re a beginner or a professional. Explore top features, user-friendly tools, and creative effects that will help you produce stunning videos.","excerptHtml":"\u003cp\u003eDiscover the best video editing apps and software, whether you’re a beginner or a professional. Explore top features, user-friendly tools, and creative effects that will help you produce stunning videos.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Best Video Editing Apps for Beginners and Experts (2024)","description":"Discover the best video editing apps and software, whether you’re a beginner or a professional. Explore top features, user-friendly tools, and creative effects that will help you produce stunning videos."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Picture Perfect: 15 Best Free Photo Editors\",\"url\":\"blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\"},{\"title\":\"17 Ways to Get More Followers on Instagram (2024)\",\"url\":\"blog/14288561-how-to-build-a-massive-following-on-instagram\"},{\"title\":\"Shipping Strategy- How to Offer Free, Flat Rate, and More\",\"url\":\"blog/shipping-strategy\"},{\"title\":\"8 Easy Ideas How to Make Money on TikTok\",\"url\":\"blog/make-money-on-tiktok\"},{\"title\":\"How to Use Video to Increase Conversions and Sales in Your Ecommerce Business\",\"url\":\"blog/product-video\"},{\"title\":\"How To Use Reddit for Business\",\"url\":\"blog/how-to-use-reddit\"},{\"title\":\"The 14 Best Social Media Management Tools for Online Businesses\",\"url\":\"blog/social-media-tools\"},{\"title\":\"How To Go Viral on TikTok in 2024\",\"url\":\"blog/how-to-go-viral-on-tiktok\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best_20video_20editing_20apps_7f66bca9-0eff-4583-8aa3-974e280d5bf6.jpg?v=1729280358","imageAltText":"best video editing apps","modifiedAt":"Oct 3, 2024","modifiedAtRaw":"2024-10-03T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557583138850","handle":"what-is-consignment","title":"Consignment Definition: What It Is, How It Works, and Examples","publishedAt":"2024-09-29T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20consignment_e572387a-fb83-4927-8395-1488d5a7d694.png?v=1729263554","altText":"Single question mark, middle of frame: what is consignment, how it works, and examples","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eConsignment is a business arrangement where one party sells goods on behalf of another party, or consignor, for a fee or commission. The practice is making waves in the retail world as the second-hand market continues its boom. Here’s an eye-opener: The US second-\u003c/p\u003e\n\u003cp\u003ehand market is set to hit a value of \u003ca href=\"https://cf-assets-tup.thredup.com/resale_report/2023/thredUP_2023_Resale_Report_FINAL.pdf\"\u003e$70 billion by 2027\u003c/a\u003e, growing nine times faster than traditional retail clothing. That’s a huge opportunity for smart entrepreneurs like you.\u003c/p\u003e\n\u003cp\u003eWhether you’re thinking about selling through consignment or adding it as a new revenue stream to your business, we’ve got you covered. This guide will walk you through everything you need to know about consignment, from how it works to its pros and cons.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is consignment?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow consignment shops work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBenefits of consignment\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eConsignment challenges to keep in mind\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eReal-world consignment success stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow consignment payments work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eWhat “consignment only” means\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eIs consignment right for you?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eConsignment FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is consignment?\u003c/h2\u003e\n\u003cp\u003eConsignment is a business model where a shop (the consignee) sells products on behalf of their owner (the consignor). As a consignor, you provide your goods to the shop, and they handle the rest: storage, \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e, and sales. In return, they take a cut of each sale (or sometimes a flat-rate fee).\u003c/p\u003e\n\u003ch3\u003ePopular products in the consignment world\u003c/h3\u003e\n\u003cp\u003eConsignment works great for unique, second-hand, or niche products. Some hot consignment product categories include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003eClothing\u003c/a\u003e and \u003ca href=\"https://www.shopify.com/sell/shoes\"\u003eshoes\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eAthletic equipment and gear\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/sell/toys\"\u003eToys\u003c/a\u003e and baby accessories\u003c/li\u003e\n\u003cli\u003eAntiques and collectibles\u003c/li\u003e\n\u003cli\u003eFurniture\u003c/li\u003e\n\u003cli\u003eMusical instruments\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eArt\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/sell/jewelry\"\u003eJewelry\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eHow consignment shops work\u003c/h2\u003e\n\u003cp\u003eThink of consignment shops as your sales partners. They showcase your items, market them to potential buyers, and handle all the sales details. When an item sells, you both celebrate—and split the profits based on your agreement.\u003c/p\u003e\n\u003ch3\u003eWhat’s the typical split?\u003c/h3\u003e\n\u003cp\u003eMost consignment shops take between 40% to 60% of the sale price. Keep in mind that every shop sets its own terms. The split often depends on the shop’s \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebrand reputation\u003c/a\u003e and sales volume. A well-known shop might ask for a bigger cut, but they might also sell your items faster.\u003c/p\u003e\n\u003ch3\u003eWhat can you consign?\u003c/h3\u003e\n\u003cp\u003eConsignment shops are always on the lookout for in-demand, quality items. But remember, they usually have limited space and want to keep inventory moving. Here’s what they typically consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheir specialty:\u003c/strong\u003e Most shops focus on specific product \u003ca href=\"/blog/niche-markets\"\u003eniches\u003c/a\u003e, lines, or brands.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHot sellers:\u003c/strong\u003e They want items that are likely to sell quickly.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuality: \u003c/strong\u003eSome shops only take items in great condition, while others might accept pieces needing minor TLC.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasonal appeal:\u003c/strong\u003e Smart consignees adjust their inventory based on what’s in demand each season.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWho owns the goods?\u003c/h3\u003e\n\u003cp\u003eHere’s an important point: In most consignment deals, you keep ownership of your items until they sell. This is different from traditional retail, where stores buy your product outright before selling them to customers.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eBenefits of consignment\u003c/h2\u003e\n\u003cp\u003eConsignment offers several benefits for both consignors and consignees:\u003c/p\u003e\n\u003ch3\u003ePros for consignors\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo storefront required: \u003c/strong\u003eWhen you sell via consignment, you don’t need to create listings on marketplaces or \u003ca href=\"/blog/start-online-store\"\u003emaintain an online storefront\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing taken care of:\u003c/strong\u003e Consignment businesses develop their own audiences, so you can skip the hassle of creating a \u003ca href=\"/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimplified logistics: \u003c/strong\u003eConsignees usually handle shipping and delivery, and may even arrange the collection of your items.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003ePros for consignees\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved cash flow:\u003c/strong\u003e You don’t need to pay for inventory upfront; any products that don’t sell can be returned to consignors. When items sell, you can make payments on your own terms.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild a loyal customer base:\u003c/strong\u003e Develop a reputation for sourcing in-demand items and watch your motivated clientele grow.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eConsignment challenges to keep in mind\u003c/h2\u003e\n\u003cp\u003eWhile consignment has its perks, it’s important to consider these potential downsides:\u003c/p\u003e\n\u003ch3\u003eCons for consignors\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh fees:\u003c/strong\u003e You might earn less than \u003ca href=\"/blog/how-to-sell-online\"\u003eselling directly\u003c/a\u003e to buyers, as consignment shops typically charge high commissions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelayed payment: \u003c/strong\u003eBe prepared to agree to payment terms that can include lengthy waits for your money.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited customer interaction:\u003c/strong\u003e When consigning, you may miss out on collecting valuable customer information or \u003ca href=\"/blog/marketing-analytics\"\u003esales data\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eCons for consignees\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupply uncertainty:\u003c/strong\u003e Your business depends on consignors for a steady stream of inventory.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplex inventory management:\u003c/strong\u003e You’ll need space to store, organize, and protect potentially valuable merchandise that you don’t own.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eReal-world consignment success stories\u003c/h2\u003e\n\u003cp\u003eConsignment is popular in various industries, from auction houses to import companies.\u003c/p\u003e\n\u003cp\u003eLet’s explore some businesses that have mastered the consignment model:\u003c/p\u003e\n\u003ch3\u003eArt galleries\u003c/h3\u003e\n\u003cp\u003eArt galleries are classic examples of consignment businesses. Artists (consignors) entrust their artwork to galleries (consignees). The galleries display the artwork, handle marketing and sales, and take a commission from each sale. The artist retains ownership of their work until it’s sold.\u003c/p\u003e\n\u003ch3\u003eRebag\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.rebag.com/\"\u003eRebag\u003c/a\u003e is shaking up the luxury consignment world. Its flexible buying and selling features include advanced payouts, item trades, and a buyback scheme where shoppers can return products for credits toward their next purchase.\u003c/p\u003e\n\u003ch3\u003eThe RealReal\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.therealreal.com/\"\u003eThe RealReal\u003c/a\u003e is an online consignment powerhouse for authenticated luxury goods. They accept a wide range of high-end items from consignors, including designer clothing, jewelry, watches, and home décor. The RealReal handles everything from consignment agreements to pricing and selling.\u003c/p\u003e\n\u003ch3\u003eeBay consignment\u003c/h3\u003e\n\u003cp\u003eWhile eBay is known for peer-to-peer sales, it also offers a \u003ca href=\"https://pages.ebay.com/ebay-consignment/\"\u003econsignment service\u003c/a\u003e for select products, such as luxury handbags. Sellers can send their items to the platform, which authenticates, lists, sells, and ships them. Once an item sells, the consignor receives a portion of the profits.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow consignment payments work\u003c/h2\u003e\n\u003cp\u003eConsignment offers a win-win payment structure for both sellers and stores. Here’s how a typical consignment arrangement works:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou bring your items to a consignment store.\u003c/li\u003e\n\u003cli\u003eThe store agrees to sell it on your behalf.\u003c/li\u003e\n\u003cli\u003eYou both sign an agreement outlining the terms of the sale.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUnlike traditional retail, the store doesn’t buy your items upfront. Instead, it displays and markets it to its customers. Both parties have a stake in the sale.\u003c/p\u003e\n\u003cp\u003eKey elements of the payment structure:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue split: \u003c/strong\u003eYou’ll agree on how to divide the sale price (e.g., 60% for you, 40% for the store).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment timeline: \u003c/strong\u003eTypically, you’ll receive your cut within 30 days of the sale.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf your item sells, you earn money without the hassle of running a store, while the shop profits without risk of unsold inventory. If it doesn’t sell, you usually don’t owe anything, and the store returns your items.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eWhat “consignment only” means\u003c/h2\u003e\n\u003cp\u003e“Consignment only” refers to a unique selling arrangement, where you retain ownership of your item until it sells. You entrust your goods to a store or platform (the consignee) to market and sell on your behalf.\u003c/p\u003e\n\u003cp\u003eThis model is especially popular in fashion, art, and antiques. It allows you to reach a wider audience without opening your own store, while consignees can offer a diverse inventory without the upfront investment.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eIs consignment right for you?\u003c/h2\u003e\n\u003cp\u003eThe numbers speak for themselves: Consignment is booming: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThredUp’s \u003ca href=\"https://cf-assets-tup.thredup.com/resale_report/2023/thredUP_2023_Resale_Report_FINAL.pdf\"\u003e2023 report\u003c/a\u003e projects second-hand clothing sales to hit $350 billion by 2027 in the US, growing three times faster than traditional retail. \u003c/li\u003e\n\u003cli\u003eThe report also found that one-third of apparel purchases in the past year were second hand.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.ebayinc.com/recommerce-report/\"\u003eeBay’s \u003cem\u003e2024 Recommerce Report\u003c/em\u003e\u003c/a\u003e shows 70% of global consumers plan to buy used goods this year. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eGen Z and millennial shoppers are driving this trend, prioritizing second-hand items for both economic and environmental reasons. Consignment taps into this shift by giving products a second life and reducing waste.\u003c/p\u003e\n\u003ch2\u003eConsignment: A flexible solution for changing times\u003c/h2\u003e\n\u003cp\u003eIn today’s dynamic economy, both individuals and businesses are \u003ca href=\"https://www.thredup.com/resale\"\u003eturning to consignment\u003c/a\u003e to generate extra income or expand their offerings. While it’s not a one-size-fits-all solution, consignment can be an excellent option if you:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDon’t have a physical storefront\u003c/li\u003e\n\u003cli\u003eWant to test new product lines without a large inventory investment\u003c/li\u003e\n\u003cli\u003eAre looking to tap into the growing second-hand market\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhether you’re selling fashion, luxury goods, or other items, consignment offers a promising opportunity in today’s market. It’s a smart way to adapt to changing consumer preferences and potentially boost your bottom line.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/AXsDlyBkuRY?si=ycRib-q2mprVQ5tc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"9\"\u003eConsignment FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the risks associated with consignment selling?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile consignment selling can be lucrative, there are some potential downsides. Items might not sell as quickly as you’d like, or they could be damaged while in the store’s care. You might also earn less than expected if market prices change.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow does a consignment shop differ from a thrift shop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe key difference lies in their business models. Consignment stores are typically for-profit businesses that split sales revenue with consignors. Thrift shops, on the other hand, often operate as nonprofits and rely on donated items.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between resale and consignment?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWith a \u003ca href=\"https://www.shopify.com/blog/reseller-business\"\u003eresale business model\u003c/a\u003e, a store buys items outright and then sells them at a markup. With consignment, you retain ownership until the item sells, and then you share revenue with the store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I reclaim my goods from a consignment store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAbsolutely. Since you maintain ownership until sale, you can usually request the return of your items at any time, subject to the terms of your agreement with the store. Once a sale is made, the item’s ownership transfers directly from you to the buyer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat if my items don’t sell in a consignment store?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMost stores have a policy for unsold items. They’ll either return them to you or, with your permission, donate them to charity after a specified period.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose the right consignment store for my items?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDo your homework. Look into the store’s target market, accepted items, and their terms. Consider factors like location, reputation, and how they price similar items. Don’t hesitate to ask questions—a good consignment partner will be happy to explain their process.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"What is consignment and how does it work? Explore the ins and outs of consignment sales and shops, including the benefits for sellers and buyers.","excerptHtml":"\u003cp\u003eWhat is consignment and how does it work? Explore the ins and outs of consignment sales and shops, including the benefits for sellers and buyers.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Consignment Definition: What It Is, How It Works, and Examples","description":"What is consignment and how does it work? Explore the ins and outs of consignment sales and shops, including the benefits for sellers and buyers."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Pre-Orders Add to Your Bottom Line—How Do They Work?\",\"url\":\"blog/shopify-pre-orders\"},{\"title\":\"What Is Organizational Structure? 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Whether you’re an online retailer or run physical stores serving a niche, there’s a good chance Amazon has claimed a chunk of your market share.\u003c/p\u003e\n\u003cp\u003eJeff Bezos’s brainchild has its fingers in many pies. However, Amazon isn’t invincible. Many businesses are direct Amazon competitors and still enjoy substantial profits.\u003c/p\u003e\n\u003cp\u003eThis guide explores 10 of Amazon’s top competitors in various areas, explaining what exactly makes them successful. We’ll then apply these lessons to show how you can compete with the online retail giant.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eTop 10 leading Amazon competitors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow small businesses can compete with Amazon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eKey strategies of top Amazon competitors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eThe rise of niche marketplaces as Amazon alternatives\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eAmazon competitors FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eTop 10 leading Amazon competitors\u003c/h2\u003e\n\u003cp\u003eThis Amazon competitor analysis includes a mix of online-only business models and hybrid offline/online offerings. Each has unique advantages that position it as an Amazon competitor for online sales.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eOnline stores\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eeBay\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eWalmart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eFlipkart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eTarget\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eAlibaba Group\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eOtto\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eJD\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eNetflix\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eRakuten\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eOnline stores\u003c/h3\u003e\n\u003cp\u003eFirst up, the most obvious group of competitors is online store owners (like you). Ecommerce has surged in recent years, accounting for \u003ca href=\"https://www.oberlo.com/statistics/ecommerce-share-of-retail-sales#:~:text=That%20is%20to%20say%20that,share%20in%20jus\"\u003e20% of total retail sales\u003c/a\u003e in the United States alone. \u003c/p\u003e\n\u003cp\u003eWhile Amazon is the \u003ca href=\"https://www.statista.com/statistics/977262/top-us-online-marketplaces-by-gmv\"\u003elargest consumer marketplace\u003c/a\u003e in the US, small business owners have a significant advantage: they remain nimble and unique.\u003c/p\u003e\n\u003cp\u003eShopify-powered online stores that sell one-of-a-kind can’t-get-anywhere-else products will always have an edge over the mass-produced goods found on Amazon. Take \u003ca href=\"https://treehousekidandcraft.com/pages/about-us\"\u003eTREEHOUSE kid \u0026amp; craft\u003c/a\u003e, for example. The Georgia-based small business has a unique advantage over massive \u003ca href=\"/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e like Amazon. It specializes in high-quality kids’ toys, art, and books, stocking “unique, kindly-made products from around the world.” \u003c/p\u003e\n\u003cp\u003eRhiannon Taylor, founder of online boutique \u003ca href=\"https://rt1home.com/\"\u003eRT1home,\u003c/a\u003e advises ecommerce entrepreneurs to “design and manufacture your own products which Amazon cannot carry. If that’s not an option, do your research and only offer a unique product that’s not available on Amazon.”\u003c/p\u003e\n\u003cp\u003eWhile you may not be able to compete with Amazon on price or shipping times due to their vast scale and logistics, with an \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e like Shopify, you can outpace Amazon by offering unique products and personalized shopping experiences that keep customers happy and coming back for more. Shopify’s tools for customer engagement, loyalty programs, and personalized marketing help create these memorable experiences that Amazon often lacks.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003eeBay\u003c/h3\u003e\n\u003cp\u003eAnother major ecommerce platform directly competing with Amazon is \u003ca href=\"https://www.ebay.com/\"\u003eeBay\u003c/a\u003e. Founded in 1995 and based in San Jose, California, this online marketplace has maintained a strong presence despite recent revenue declines. In 2022, eBay still reported an impressive \u003ca href=\"https://www.macrotrends.net/stocks/charts/EBAY/ebay/revenue#:~:text=EBay%20revenue%20for%20the%20twelve,a%2019.72%25%20increase%20from%202019.\"\u003e$10.1 billion\u003c/a\u003e in revenue. \u003c/p\u003e\n\u003cp\u003eOn eBay, sellers list products for sale, and buyers find them in the marketplace. While eBay sellers offer products similar to those on Amazon, the key difference is eBay’s auction option alongside fixed-price listings. Amazon doesn’t offer auction sales. \u003c/p\u003e\n\u003cp\u003eThis auction feature, reminiscent of a giant online garage sale, gives eBay a unique position in the market compared to Amazon’s more traditional retail approach.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eWalmart\u003c/h3\u003e\n\u003cp\u003eMoving closer to the discount department store concept, \u003ca href=\"http://walmart.com/\"\u003eWalmart\u003c/a\u003e stands out as another formidable Amazon competitor. Founded in 1962 by Sam Walton in Rogers, Arkansas, it’s one of the oldest companies on this list.\u003c/p\u003e\n\u003cp\u003eAmazon and Walmart are two of the biggest retailers in the US, constantly vying for market dominance. While Walmart leads in the physical retail space, Amazon controls online. Despite Walmart’s 30-year head start, the two now compete fiercely for the same customers across various fronts, including innovation, digital growth, logistics, and sustainability. \u003c/p\u003e\n\u003cp\u003eIn 2023, Walmart reported a staggering revenue of \u003ca href=\"https://corporate.walmart.com/content/dam/corporate/documents/esgreport/reporting-data/tcfd/walmart-inc-2023-annual-report.pdf\"\u003e$611 billion\u003c/a\u003e, surpassing Amazon’s $574.78 billion and cementing its position as the world’s largest retailer. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003eFlipkart\u003c/h3\u003e\n\u003cp\u003eWhile Amazon has a massive presence in many Western countries, it’s not dominant everywhere. \u003ca href=\"https://www.flipkart.com/\"\u003eFlipkart\u003c/a\u003e, founded in 2007, is one of India’s leading online ecommerce platforms. \u003ca href=\"https://corporate.walmart.com/newsroom/2018/05/09/walmart-to-invest-in-flipkart-group-indias-innovative-ecommerce-company\"\u003eWalmart became its majority owner\u003c/a\u003e in 2018. \u003c/p\u003e\n\u003cp\u003eFlipkart’s business model closely resembles Amazon’s, with one notable exception: the Flipkart Plus SuperCoins reward scheme. Unlike Amazon Prime, this loyalty program is earned rather than paid for. \u003c/p\u003e\n\u003cp\u003eFlipkart’s revenue has been growing, with a reported \u003ca href=\"https://www.statista.com/statistics/1053314/india-flipkart-revenue/\"\u003e9% increase\u003c/a\u003e in 2023 compared to the previous year. As the Indian ecommerce market continues to strengthen, Flipkart stands as one of Amazon’s biggest competitors in the region.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/sell-on-amazon\"\u003eA Complete Beginner’s Guide to Selling on Amazon\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eTarget\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.target.com/\"\u003eTarget\u003c/a\u003e, founded in Minneapolis, Minnesota, the same year as Walmart has a long-standing history in American retail. \u003c/p\u003e\n\u003cp\u003eDescribing itself as a “general merchandise retailer,” Target boasts that \u003ca href=\"https://corporate.target.com/about\"\u003e75%\u003c/a\u003e of the US population lives within 10 miles of one of its stores. In 2023, Target reported an impressive $107 billion in revenue.\u003c/p\u003e\n\u003cp\u003eWhile Target can’t match the scale of Walmart or Amazon, it has something unique: a fiercely loyal customer base. Target has become synonymous with convenient shopping and has even earned a reputation as an \u003ca href=\"https://www.inc.com/jason-aten/target-is-beating-amazon-walmart-in-a-big-way-with-this-simple-strategy.html\"\u003eacceptable date night destination\u003c/a\u003e among its customers. \u003c/p\u003e\n\u003cp\u003eTo compete in the \u003ca href=\"/blog/ecommerce-companies\"\u003eecommerce space\u003c/a\u003e, Target now offers same-day delivery, order pickup, and drive-up pickup options. With an increased focus on online sales, Target continues to carve out its share of the market that Amazon once dominated.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003eAlibaba Group\u003c/h3\u003e\n\u003cp\u003eWhile Amazon is considered a giant in the US, China has its own ecommerce behemoth: the \u003ca href=\"https://www.alibaba.com/\"\u003eAlibaba Group\u003c/a\u003e. Founded in 1999 by Jack Ma, its main retail subsidiaries are AliExpress, Taobao, and Tmall.\u003c/p\u003e\n\u003cp\u003eEach subsidiary competes with Amazon in different ways. For example, Taobao, a B2C (business to consumer) operation, rivals Amazon in selling clothes, accessories, gadgets, and computer hardware at competitive prices. \u003c/p\u003e\n\u003cp\u003eAlibaba is also one of the biggest competitors to Amazon Web Services, with its cloud computing division generating revenue of \u003ca href=\"https://www.statista.com/statistics/1238741/alibaba-cloud-annual-revenue/\"\u003e$3.5 billion\u003c/a\u003e in 2023.\u003c/p\u003e\n\u003cp\u003eCollectively, the Alibaba Group reported impressive \u003ca href=\"https://www.statista.com/statistics/225614/net-revenue-of-alibaba/\"\u003erevenue\u003c/a\u003e of approximately $130 billion in 2023.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003eOtto\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.otto.de/\"\u003eOtto\u003c/a\u003e, one of Europe’s largest ecommerce companies, was founded in 1949 in Hamburg, Germany. As the oldest company on this list, Otto’s products were originally ordered by mail and then telephone before the company embraced online shopping in 1995. \u003c/p\u003e\n\u003cp\u003eWhile Otto is considered a one-stop shop for electronics (including brands like Apple and Microsoft), fashion, and sports gear, its biggest market, particularly in Germany, is in furniture and home furnishings.\u003c/p\u003e\n\u003cp\u003eIn the 2023 financial year, the Otto Group generated substantial revenue of approximately \u003ca href=\"https://www.ottogroup.com/en/medien/newsroom/meldungen/otto-group-performed-well-in-2023-24.php\"\u003e€15 billion\u003c/a\u003e ($16.8 billion).\u003c/p\u003e\n\u003ch3 id=\"18\"\u003eJD\u003c/h3\u003e\n\u003cp\u003eNext on the list is \u003ca href=\"https://www.jd.com/?country=USA\"\u003eJD\u003c/a\u003e (JingDong), also known by its URL, JD.com. Founded in Beijing in 1998, it’s another major Chinese ecommerce platform. \u003c/p\u003e\n\u003cp\u003eBeyond competing with Amazon, JD is also a direct rival of the previously mentioned Tmall, as both are Chinese B2C \u003ca href=\"/blog/ecommerce-companies\"\u003eecommerce companies\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhat sets JD apart from Amazon is its ability to offer bulk purchases (similar to Costco) and its dominating logistics infrastructure in China. These unique features give JD a competitive edge in the Chinese market.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003eNetflix\u003c/h3\u003e\n\u003cp\u003eShifting focus from physical products, we turn to \u003ca href=\"https://www.netflix.com/\"\u003eNetflix\u003c/a\u003e, Amazon Prime Video’s biggest competitor. This video-on-demand service, launched in 1997 when founders Reed Hastings and Marc Randolph mailed themselves a DVD in Scotts Valley, California, is widely regarded as one of the world’s most popular subscription services.\u003c/p\u003e\n\u003cp\u003eSince its inception, Netflix has experienced consistent overall growth, reporting an impressive \u003ca href=\"https://www.statista.com/statistics/272545/annual-revenue-of-netflix/\"\u003e$33.7 billion in revenue\u003c/a\u003e in 2023. Its original content is particularly popular among its \u003ca href=\"https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/\"\u003e277.65 million subscribers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile emerging competitors in the video streaming space have taken a bite out of its US market share, Netflix still maintains a \u003ca href=\"https://www.mediaplaynews.com/report-netflix-barely-maintains-us-market-share-advantage-over-prime-video/\"\u003esignificant 21% of the market.\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"20\"\u003eRakuten\u003c/h3\u003e\n\u003cp\u003eReturning to the ecommerce realm, another major player is \u003ca href=\"https://www.rakuten.com/\"\u003eRakuten\u003c/a\u003e, Japan’s top ecommerce company, founded in 1997 in Tokyo. \u003c/p\u003e\n\u003cp\u003eHowever, calling Rakuten \u003cem\u003ejust \u003c/em\u003ean ecommerce company would be an understatement. Its diverse ecosystem includes a streaming service (Rakuten TV), banking and payments services, telecommunications, and even health and life insurance, making it one of the most versatile ecommerce competitors on this list.\u003c/p\u003e\n\u003cp\u003eRakuten's retail strategy differs significantly from Amazon’s. It employs a cash-back system to incentivize customers to shop through Rakuten instead of directly with brands. \u003c/p\u003e\n\u003cp\u003eThis innovative model, coupled with its expansive ecosystem, has enabled Rakuten to grow dramatically. In 2023, the company reported earnings of \u003ca href=\"https://rakuten.today/blog/rakuten-fy2023-q4-financial-results.html\"\u003e2.1 trillion yen\u003c/a\u003e, representing a 7.8% year-over-year increase.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow small businesses can compete with Amazon\u003c/h2\u003e\n\u003cp\u003eNow that we’ve explored how big companies compete with Amazon and leverage their unique advantages, let's look at how small businesses can take on the giants without being billion-dollar multinationals or slashing their prices.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#201\"\u003eProvide an incredible customer experience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eGo omnichannel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eAdvertise on online marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eCreate a great loyalty program\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eBe an active community presence\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"201\"\u003eProvide an incredible customer experience\u003c/h3\u003e\n\u003cp\u003eOne of your biggest advantages as a small business is the ability to know your customers as people, not just order reference numbers.\u003c/p\u003e\n\u003cp\u003eHere are some easy ways to create exceptional customer experiences:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrite handwritten thank-you notes with orders\u003c/li\u003e\n\u003cli\u003eEngage customers directly and ask for their feedback\u003c/li\u003e\n\u003cli\u003eSend relevant, personalized emails \u003c/li\u003e\n\u003cli\u003eResolve \u003ca href=\"/blog/customer-complaints\"\u003ecustomer complaints\u003c/a\u003e promptly with meaningful solutions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor more ways to make customers feel valued, check out our guide on \u003ca href=\"/blog/thank-your-customers\"\u003e44 Best “Thank You for Your Purchase” Messages\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003eGo omnichannel\u003c/h3\u003e\n\u003cp\u003eThis strategy applies to both physical and digital-only stores. Providing an omnichannel experience is crucial for acquiring new customers and retaining existing ones, giving you an edge over the competition.\u003c/p\u003e\n\u003cp\u003eOur research shows that \u003ca href=\"/plus/guides/omnichannel-guide\"\u003e73% of shoppers\u003c/a\u003e use multiple channels before making a purchase. Retailers who sell across multiple channels (marketplaces, mobile, social media, and physical locations) increase revenue by 190%, on average.\u003c/p\u003e\n\u003cp\u003eOmnichannel retail doesn’t mean being everywhere—just everywhere your customers are. It involves integrating each touchpoint to offer customers exactly what they need, when they need it, on any device.\u003c/p\u003e\n\u003cp\u003eBusinesses report that having an omnichannel strategy offers the following \u003ca href=\"https://www.salesforce.com/eu/blog/2020/12/omnichannel-strategy-benefits.html\"\u003ebenefits\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eImproves customer lifetime value\u003c/li\u003e\n\u003cli\u003eReaches new customer segments\u003c/li\u003e\n\u003cli\u003eIncreases operational efficiency\u003c/li\u003e\n\u003cli\u003eBoosts sales\u003c/li\u003e\n\u003cli\u003eImproves inventory turnover\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003eAdvertise on online marketplaces\u003c/h3\u003e\n\u003cp\u003eAmazon isn’t the only marketplace where you can advertise or host your products. Consider using other established marketplaces that customers already know and trust (keeping in mind that using them will come at a cost). \u003c/p\u003e\n\u003cp\u003eHere are some popular options, but also look for marketplaces specific to your niche:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"http://etsy.com/\"\u003eEtsy\u003c/a\u003e, for handmade and vintage goods \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"http://ebay.com/\"\u003eeBay\u003c/a\u003e, for a wide variety of items\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"http://bonanza.com/\"\u003eBonanza\u003c/a\u003e, for unique products\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.notonthehighstreet.com/\"\u003eNot On The High Street\u003c/a\u003e for UK businesses\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou may have noticed the rise of shopping features on social media platforms, such as \u003ca href=\"/blog/facebook-shops\"\u003eFacebook Shops\u003c/a\u003e and Instagram Shopping. If you’re not keen on setting up your own store (which can sometimes involve significant overhead), these options can be great alternatives with built-in audiences.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003eCreate a great loyalty program\u003c/h3\u003e\n\u003cp\u003eAnother way to compete with Amazon is to implement an easy-to-use loyalty program.\u003c/p\u003e\n\u003cp\u003eDepending on your business type, consider various loyalty program formats:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePoints-based\u003c/li\u003e\n\u003cli\u003eTiered\u003c/li\u003e\n\u003cli\u003ePaid (e.g., “plus” or “premium” memberships)\u003c/li\u003e\n\u003cli\u003eSpending-based\u003c/li\u003e\n\u003cli\u003eGamified programs\u003c/li\u003e\n\u003cli\u003eValue-based programs (e.g., tree-planting initiatives)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eServices like Smile can help you create a loyalty program for free, with pro plans available for further customization. If you have a Shopify store, you can add the \u003ca href=\"https://apps.shopify.com/smile-io\"\u003eSmile app\u003c/a\u003e to easily set up a loyalty program.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/loyalty-program\"\u003eWhat Is a Loyalty Program? 4 Best Examples (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"24\"\u003eBe an active community presence\u003c/h3\u003e\n\u003cp\u003ePerhaps the biggest advantage small businesses have over huge multinationals is the ability to be an active presence in the local community. \u003c/p\u003e\n\u003cp\u003eAs a small business owner, you have a better understanding of your community’s needs. What better way to inspire loyalty than by getting involved in improving your community or spreading a positive message?\u003c/p\u003e\n\u003cp\u003eHere are some ways to get involved:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHost events related to your business or for charity\u003c/li\u003e\n\u003cli\u003eParticipate in or sponsor existing community events\u003c/li\u003e\n\u003cli\u003eImplement a volunteering program or incentive for employees\u003c/li\u003e\n\u003cli\u003eDonate to local causes (one-time or ongoing)\u003c/li\u003e\n\u003cli\u003eJoin community boards or organizations where your business can contribute (such as arts councils, health boards, etc.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eKey strategies of top Amazon competitors\u003c/h2\u003e\n\u003cp\u003eAmazon’s rivals aren’t resting on their laurels. They’re constantly developing new ways to compete with the ecommerce giant. One popular approach is to focus on a specific product area.\u003c/p\u003e\n\u003ch3\u003eFocus on a niche market\u003c/h3\u003e\n\u003cp\u003eInstead of trying to match Amazon’s vast selection, some competitors become experts in niche markets, allowing them to offer:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA wider range of products in their chosen category\u003c/li\u003e\n\u003cli\u003eMore in-depth product knowledge\u003c/li\u003e\n\u003cli\u003eSpecialized customer service\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://www.chewy.com/\"\u003eChewy\u003c/a\u003e is an excellent example of a company that has successfully focused on a specific product area to compete with Amazon. Chewy specializes in pet products, carving out a niche in the ecommerce world.\u003c/p\u003e\n\u003cp\u003eThe brand:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eStocks more than 2,000 brands of pet food, toys, and accessories\u003c/li\u003e\n\u003cli\u003eOffers prescription pet medications and veterinary diets\u003c/li\u003e\n\u003cli\u003eProvides detailed product information and reviews specific to different types of pets\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eChewy also offers personalized services, such as sending handwritten holiday cards to customers and even sympathy flowers when a pet passes away. This level of specialized attention is something Amazon, with its broader focus, struggles to match.\u003c/p\u003e\n\u003ch3\u003eImprove the shopping experience\u003c/h3\u003e\n\u003cp\u003eMany competitors recognize that to win customers, they must offer something Amazon doesn’t. Some tactics include more user-friendly websites and exceptional customer support. \u003c/p\u003e\n\u003cp\u003eFor retailers with physical stores, combining online and offline experiences is a powerful strategy. They leverage their brick-and-mortar locations as an advantage, allowing customers to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSee and touch products before buying\u003c/li\u003e\n\u003cli\u003ePick up online orders in-store\u003c/li\u003e\n\u003cli\u003eReturn or exchange items easily\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/n8fvqL3fq4w?si=A1G56G0-t6yS3nD2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eOffer faster shipping options \u003c/h3\u003e\n\u003cp\u003eSpeed is another competitive front. With fast shipping and easy returns, Amazon sets a high bar, so competitors work hard to match these standards. Some approaches include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003ePartnering with a 3PL like \u003ca href=\"https://www.shopify.com/fulfillment\"\u003eShopify Fulfillment Network\u003c/a\u003e to offer faster shipping\u003c/li\u003e\n\u003cli\u003eProviding free and simple returns\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/yTcmSCzRx14?si=2kBUw_JALsf3S8Jz\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eRun off-Amazon promotions \u003c/h3\u003e\n\u003cp\u003eBrands can also run promotions exclusively on their websites or through other channels outside of Amazon. This discount strategy drives traffic directly to your website and allows you to avoid Amazon’s fees and restrictions. \u003c/p\u003e\n\u003cp\u003eSome popular tactics include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRunning flash sales or daily deals that aren't available on Amazon\u003c/li\u003e\n\u003cli\u003eCombining products in ways that aren't possible on Amazon's platform\u003c/li\u003e\n\u003cli\u003eSelling certain items or variations only through owned channels\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eThe rise of niche marketplaces as Amazon alternatives\u003c/h2\u003e\n\u003cp\u003eMore shoppers are turning to specialized online stores instead of defaulting to Amazon. These niche marketplaces, or “vertical” marketplaces, focus on specific types of products or cater to certain groups of customers.\u003c/p\u003e\n\u003cp\u003eThey offer:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA more focused shopping experience\u003c/li\u003e\n\u003cli\u003eA community-like feel\u003c/li\u003e\n\u003cli\u003eAn easier time finding unique products\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThink beyond Etsy. Niche marketplaces like \u003ca href=\"https://thrivemarket.com/\"\u003eThrive Market\u003c/a\u003e offer sustainable and organic products, while subscription-based marketplaces like \u003ca href=\"https://www.cratejoy.com/\"\u003eCratejoy\u003c/a\u003e curate products based on customers' interests.\u003c/p\u003e\n\u003cp\u003eSneaker marketplaces like \u003ca href=\"https://www.goat.com/\"\u003eGOAT\u003c/a\u003e and \u003ca href=\"https://www.flightclub.com/\"\u003eFlight Club\u003c/a\u003e also thrive because they know their products inside and out and cater to serious shoe enthusiasts. Each marketplace serves a specific group of shoppers, demonstrating that there’s ample room for alternatives to Amazon.\u003c/p\u003e\n\u003cp\u003eThe rise in niche marketplaces benefits both sides: shoppers have more options to find exactly what they want, and sellers can reach customers who are genuinely interested in their products. \u003c/p\u003e\n\u003cp\u003e📚 \u003cstrong\u003eLearn: \u003c/strong\u003e\u003ca href=\"/blog/etsy-alternatives\"\u003e9 Etsy Alternatives for Selling Your Crafts (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eAlexa, what’s the best way to compete with Amazon?\u003c/h2\u003e\n\u003cp\u003eIt’s clear that Amazon is a powerhouse in many areas—sellers on the marketplace can create and sell their own products or leverage new tools like \u003ca href=\"/blog/amazon-dropshipping\"\u003eAmazon dropshipping\u003c/a\u003e. While new ecommerce brands and online stores might initially feel intimidated by this behemoth, the truth is there are numerous ways you can compete with Amazon and build a thriving online business. \u003c/p\u003e\n\u003cp\u003eThe key is to focus on what makes your business unique. Get to know your customers and understand what they truly value. Create distinctive products that can’t be found elsewhere. And above all, provide exceptional customer service that sets you apart. While following these strategies won't turn you into the next Jeff Bezos overnight, you'll be well-positioned to carve out your own space in the market, regardless of Amazon's share.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eAmazon competitors FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the strengths of Amazon's competitors?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon's competitors often excel in specialized product knowledge and customer service for specific niches. They also offer unique shopping experiences, both online and in physical stores, catering to customers who desire more personalized attention or the ability to see products in person before purchasing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow does Walmart compete with Amazon?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWalmart leverages its network of 10,000 physical stores to offer convenient options like in-store pickup for online orders and easy returns. It also focuses on grocery delivery and competitive pricing, particularly for everyday household items, to challenge Amazon's retail dominance.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the Amazon Marketplace?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon Marketplace is an ecommerce platform where third-party sellers can list their products on the Amazon website. While it’s deeply integrated into the \u003ca href=\"http://amazon.com/\"\u003eAmazon.com\u003c/a\u003e shopping experience, the majority of profits go to the seller rather than Amazon. Sellers can list both new and used products on the Marketplace.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho is Amazon’s biggest competitor?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon faces different competitors across various sectors:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor retail: Alibaba, Target, eBay, Walmart, JD, Flipkart, Rakuten\u003c/li\u003e\n\u003cli\u003eFor streaming services: Netflix, AppleTV, Disney+, Hulu\u003c/li\u003e\n\u003cli\u003eFor cloud or web services: Alibaba Cloud, Microsoft Azure\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho are Amazon’s indirect competitors?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIndirect competitors are major players in the industry who serve different segments of the market. Some examples include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGoogle \u003c/li\u003e\n\u003cli\u003eApple\u003c/li\u003e\n\u003cli\u003eShopify\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho are Amazon’s competitors in the US?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/\"\u003eStatista\u003c/a\u003e, Amazon’s biggest e-retail competitors in the US by market share in 2023 were: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWalmart (6.4%)\u003c/li\u003e\n\u003cli\u003eApple (3.6%)\u003c/li\u003e\n\u003cli\u003eeBay (3%)\u003c/li\u003e\n\u003cli\u003eTarget (1.9%)\u003c/li\u003e\n\u003cli\u003eThe Home Depot (1.9%)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAmazon leads the pack with a 37.6% market share.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Who are Amazon’s main competitors and why are they successful? Learn more about the ecommerce brand’s rivals and how you can compete in the space.","excerptHtml":"Who are Amazon’s main competitors and why are they successful? Learn more about the ecommerce brand’s rivals and how you can compete in the space.","seo":{"__typename":"SEO","title":"The Top 10 Amazon Competitors (2024)","description":"Who are Amazon’s main competitors and why are they successful? Learn more about the ecommerce brand’s rivals and how you can compete in the space."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/amazon-competitors\",\"en-GB\":\"https://www.shopify.com/uk/blog/amazon-competitors\",\"en-AU\":\"https://www.shopify.com/au/blog/amazon-competitors\",\"en-ID\":\"https://www.shopify.com/id/blog/amazon-competitors\",\"en-NZ\":\"https://www.shopify.com/nz/blog/amazon-competitors\",\"en-ZA\":\"https://www.shopify.com/za/blog/amazon-competitors\",\"en-NG\":\"https://www.shopify.com/ng/blog/amazon-competitors\",\"en-PH\":\"https://www.shopify.com/ph/blog/amazon-competitors\",\"en-SG\":\"https://www.shopify.com/sg/blog/amazon-competitors\",\"en-HK\":\"https://www.shopify.com/hk/blog/amazon-competitors\",\"en-IE\":\"https://www.shopify.com/ie/blog/amazon-competitors\",\"en-MY\":\"https://www.shopify.com/my/blog/amazon-competitors\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/amazon-competitors\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"url\":\"blog/build-a-website\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"url\":\"blog/best-ecommerce-website-builder\"},{\"title\":\"9 Etsy Alternatives To Sell Your Crafts On (2024)\",\"url\":\"blog/etsy-alternatives\"},{\"title\":\"How To Save a Struggling Business in 2024\",\"url\":\"blog/struggling-business\"},{\"title\":\"Is Selling on Amazon Worth It for You?\",\"url\":\"blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay\"},{\"title\":\"10 Best Domain Name Registrars To Use Now (2024)\",\"url\":\"blog/best-domain-registrars\"},{\"title\":\"Etsy Dropshipping: The Definitive Guide\",\"url\":\"blog/etsy-dropshipping\"},{\"title\":\"Amazon Handmade vs. Etsy: Seller Pros and Cons\",\"url\":\"blog/amazon-handmade-vs-etsy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/amazon_2520competitors_97f2bce8-610b-4ff5-bd8a-fedcf4855af3.png?v=1729517932","imageAltText":"Illustration of a referee drawing an amazon logo on a chalkboard to show how to compete with Amazon","modifiedAt":"Sep 29, 2024","modifiedAtRaw":"2024-09-29T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/3033082","handle":"choose-domain-name","title":"12 Tips for Choosing the Best Domain Name for Your Business","publishedAt":"2024-09-26T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-domain-name-header_abea314c-f6ef-462c-b14e-f57fbf563002.png?v=1729518206","altText":"A desktop screen shows a web address with a missing domain name.","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eChoosing a domain name is a key step in establishing your online presence and \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuilding your brand\u003c/a\u003e. It’s more than just an address; it’s a reflection of your identity.\u003c/p\u003e\n\u003cp\u003eWhen selecting a \u003ca href=\"/blog/what-is-a-domain\"\u003edomain name\u003c/a\u003e, there’s a lot to consider. How does the name sound? What emotions does it evoke? Should it include SEO keywords, or exactly match your brand name?\u003c/p\u003e\n\u003cp\u003eTo help you find a relevant, affordable domain name, check out these 12 tips. Then, \u003ca href=\"/blog/start-online-store\"\u003estart an online store\u003c/a\u003e or personal website.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eHow to choose the best domain name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eWhat to do if your domain name is taken\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eUsing your domain name as a competitive advantage\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eDomain names FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"13\"\u003eHow to choose the best domain name in 12 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eKeep your domain name short, branded, and memorable\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eAvoid hyphens and numbers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eChoose a .com domain extension\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCheck for relevant top-level domains\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eInclude SEO keywords in your domain name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eUse a domain name generator for inspiration\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eResearch your desired domain name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003ePick a domain name that will scale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eRemember domain privacy and security features\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eCheck domain renewal options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLook for pre-owned domains on marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eBuy multiple domain names\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Keep your domain name short, branded, and memorable\u003c/h3\u003e\n\u003cp\u003eIf you have a brand name, the first step is to \u003ca href=\"/blog/register-a-domain-name\"\u003eregister the name as your domain\u003c/a\u003e. A branded domain name makes it easy for people to find you online and connect your business to your website.\u003c/p\u003e\n\u003cp\u003eDepending on the length and characters in your brand name, you may want to make a few changes when using it as a web address. Aim to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your domain name under 15 characters\u003c/li\u003e\n\u003cli\u003eAvoid words with complex spelling\u003c/li\u003e\n\u003cli\u003eAvoid unconventional spelling (e.g., “U” instead of “you”)\u003c/li\u003e\n\u003cli\u003eAvoid unintentional word merging (e.g., “Children’s wear” becomes “childrenswear”)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, the Los Angeles County Museum of Art’s online store uses the domain name \u003ca href=\"http://www.thelacmastore.org\"\u003ethelacmastore.org\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis name matches the museum’s brand whilst also being short and easy to remember. It also avoids an unfortunate juxtaposition of letters when the store’s full name is written without spaces: thelacountymuseumofartstore.org.\u003c/p\u003e\n\u003cp\u003eSome brands, like \u003ca href=\"https://www.ilovebiko.com/\"\u003eBiko\u003c/a\u003e, also get creative with their domain name by adding a contextual or qualifying phrase. The domain name ilovebiko.com puts shoppers in the right mindset once they land on the page, and is a clever way of including the brand in the domain when it’s not available for purchase alone.\u003c/p\u003e\n\u003cp\u003eAbove all, make your domain name simple and branded, so people can find you online.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Avoid hyphens and numbers\u003c/h3\u003e\n\u003cp\u003ePeople mistype all the time. Lower the chances of visitors incorrectly spelling your domain name by omitting hyphens and numbers.\u003c/p\u003e\n\u003cp\u003eAvoiding numbers and hyphens also makes your domain name mobile-friendly. When typing a URL on a phone, you have to switch between alphabet and numeric keyboards—which leaves more room for typos, misspellings, and frustrations.\u003c/p\u003e\n\u003cp\u003eIn your domain name, try to avoid:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCombining numbers and words: \u003c/strong\u003ec00ld0main.com\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyphens:\u003c/strong\u003e cool-domain.com\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbbreviations:\u003c/strong\u003e kldomain4u.com\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubled letters:\u003c/strong\u003e coolesttopdomain.com\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOne exception to these guidelines is if your brand name includes a number. Clothing retailer \u003ca href=\"https://www.3sixteen.com/\"\u003e3sixteen\u003c/a\u003e, for example, uses the domain name 3sixteen.com. It’s consistent across its branding, social media handles, and merchandise. So in this case, the domain name is identifiable and branded, making it less likely shoppers will get confused by the number.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Choose a .com domain name\u003c/h3\u003e\n\u003cp\u003eWhen it comes to choosing your domain extension, there’s debate on which one gets you more traffic. The .com extension is the most established and most credible, with around \u003ca href=\"https://www.domainstate.com/registrar-tld-breakup.html\"\u003e70%\u003c/a\u003e of websites using it. Many smartphones also have a “.com” key, which makes it easier for visitors to type your domain.\u003c/p\u003e\n\u003cp\u003eThat said, there are reasons to choose a different extension. For example, if you can purchase a .net extension for less than a hundred dollars while the .com version is selling for thousands, it may make sense to go with the former.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Check for relevant top-level domains\u003c/h3\u003e\n\u003cp\u003eAfter searching the most \u003ca href=\"/blog/best-domain-registrars\"\u003epopular domain registrars\u003c/a\u003e, you may find that your desired name is unavailable with the .com extension. If that’s the case, don’t stress. There are many other extensions or \u003ca href=\"/blog/what-is-tld\"\u003etop-level domains\u003c/a\u003e that can give helpful hints about your website’s contents:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/domains/city\"\u003e\u003cstrong\u003e.“city”\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e A good option for brick-and-mortar businesses in a specific city, for example, .london or \u003ca href=\"/domains/boston\"\u003e.boston\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/domains/co\"\u003e\u003cstrong\u003e.co\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eA global alternative to .com for all languages and cultures.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/domains/org\"\u003e\u003cstrong\u003e.org\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e If you have a nonprofit business, .org will help you stand out.\u003c/li\u003e\n\u003cli\u003e.\u003ca href=\"/domains/shop\"\u003e\u003cstrong\u003eshop\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eThis is a clear and concise top level domain for ecommerce websites.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/domains/store\"\u003e\u003cstrong\u003e.store\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e A good option for small business owners and online retailers.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/domains/trade\"\u003e\u003cstrong\u003e.trade\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e A good choice for wholesalers or B2B ecommerce stores.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re selling in countries outside the US, try to find available country code top level domains (TLDs). For example, Indian clothing store \u003ca href=\"https://suta.in/\"\u003eSuta\u003c/a\u003e uses the .in extension rather than .com. The domain name is still clean and memorable and can be found without thinking about it.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Include SEO keywords in your domain name\u003c/h3\u003e\n\u003cp\u003eIn your domain name, try to feature the primary keyword that visitors type into search engines to find your website. A keyword in your domain \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003esignals to search engines\u003c/a\u003e what your website is about.\u003c/p\u003e\n\u003cp\u003eIncluding a keyword may not always make sense; you might need to get creative with your domain name to make it work. Start with a few broad keywords that represent your products, then add your company name.\u003c/p\u003e\n\u003cp\u003eIf you sell apparel, for example, the term “clothing” could work in your domain name. Try the formula [brand name] + [broad keyword] = [domain name]:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cem\u003eSunday + clothing = \u003c/em\u003esundayclothing.com\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003cem\u003eDiane’s \u003c/em\u003e+ \u003cem\u003ecandles\u003c/em\u003e = dianescandles.com or candlesbydiane.com\u003c/li\u003e\n\u003cli\u003e\n\u003cem\u003eCosmik \u003c/em\u003e+ \u003cem\u003emasks \u003c/em\u003e= cosmikmasks.com\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eStick to one or two keywords. More can feel spammy and drive people away from your site.\u003c/p\u003e\n\u003cp\u003eA great example of this comes from \u003ca href=\"https://www.vervecoffee.com/\"\u003eVerve Coffee Roasters\u003c/a\u003e, a coffee brand from Santa Cruz, California. It chose the domain name vervecoffee.com, which covers both the brand and the broad keyword. It’s also easy for visitors to remember.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Use a domain name generator for inspiration\u003c/h3\u003e\n\u003cp\u003eFeeling stuck on choosing a domain name? Pull ideas from Shopify’s free \u003ca href=\"/tools/domain-name-generator\"\u003edomain name generator\u003c/a\u003e. Plug in a keyword and the tool will return dozens of options for related popular domain names that you can use for your business.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Research your desired domain name\u003c/h3\u003e\n\u003cp\u003eOnce you pick a domain name, you’ll want to check if the domain is already registered. You can use Shopify’s \u003ca href=\"/domains\"\u003edomain search tool\u003c/a\u003e to see domain availability. Another common way to research domains is through a \u003ca href=\"/tools/whois\"\u003eWHOIS lookup\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBefore committing to a domain name, you’ll want to make sure that no other business is using a similar name. There are three ways to check:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun a trademark search.\u003c/strong\u003e Head to USPTO.gov and \u003ca href=\"https://www.uspto.gov/trademarks-application-process/search-trademark-database\"\u003esearch the trademark database\u003c/a\u003e to see if anyone registered a similar name.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck social media.\u003c/strong\u003e Search Instagram, Facebook, TikTok, and other relevant social media channels to check your name’s availability. This will come in handy when it’s time to start \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing\u003c/a\u003e, too.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo a Google search.\u003c/strong\u003e Last but not least, type your desired name into Google to see if another domain is closely tied to your brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"case_studies\"\u003e\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e8. Pick a domain name that will scale\u003c/h3\u003e\n\u003cp\u003eWhen selecting a domain name, it’s important to think about your business’s future growth. Choose a name that is broad enough to encompass potential future expansions or diversification.\u003c/p\u003e\n\u003cp\u003eFor example, a florist could be limited by a domain name like “cityflowers.com” if they later decided to expand beyond selling flowers. Instead, a name like “cityblooms.com” would accommodate a wider range of related products in future.\u003c/p\u003e\n\u003cp\u003eNotice how plant shop \u003ca href=\"https://theoldyew.com/\"\u003eThe Old Yew\u003c/a\u003e uses a domain name that reflects its brand rather than its products. This gives the store room to grow its brand in multiple directions. \u003c/p\u003e\n\u003cp\u003eIf you’re starting a business, a Shopify \u003ca href=\"/blog/what-is-a-subdomain\"\u003esubdomain\u003c/a\u003e makes it easy to get up and running with no domain costs. Shopify users can create free subdomains with the extension .myshopify.com.\u003c/p\u003e\n\u003cp\u003eAs your business scales, invest in a dedicated domain to fully establish your brand’s presence online.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Remember domain privacy and security features\u003c/h3\u003e\n\u003cp\u003eMost \u003ca href=\"/blog/best-domain-registrars\"\u003edomain registrars\u003c/a\u003e have security features such as WHOIS privacy, which shields your personal information from the public database. This service typically replaces your details with the information of a proxy service.\u003c/p\u003e\n\u003cp\u003eAdditionally, ensure your chosen domain comes with \u003ca href=\"/blog/what-is-ssl-certificate\"\u003eSSL encryption\u003c/a\u003e, which secures the data exchanged between your website and its visitors—key for building trust with your audience.\u003c/p\u003e\n\u003cp\u003eConsider registrars such as Shopify, which offer these \u003ca href=\"https://help.shopify.com/en/manual/domains/add-a-domain/buying-domains\"\u003efeatures as standard\u003c/a\u003e to bolster your website’s security from the start.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Check domain renewal options\u003c/h3\u003e\n\u003cp\u003eBe cautious of registrars that offer low initial \u003ca href=\"/blog/domain-price\"\u003edomain prices\u003c/a\u003e—they may charge higher rates when it comes time to renew your domain.\u003c/p\u003e\n\u003cp\u003eAlways check the terms regarding renewal fees and the process for renewing your domain. Set reminders for renewal dates to avoid losing your domain accidentally, which can be detrimental to your business. \u003c/p\u003e\n\u003cp\u003eSome registrars offer auto-renewal options, so you won’t lose your domain due to a missed deadline. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Look for pre-owned domains on marketplaces\u003c/h3\u003e\n\u003cp\u003eSometimes, the perfect domain name for your brand is already owned by someone else. In such cases, browse domain auction sites and marketplaces for pre-owned domains.\u003c/p\u003e\n\u003cp\u003eThese platforms offer domains that are no longer in use but may carry more authority or SEO advantages due to their age and history. With some research, you could find a low-cost domain that offers excellent value.\u003c/p\u003e\n\u003cp\u003eIf you decide to purchase a pre-owned domain, make sure to check its history to avoid any \u003ca href=\"/blog/black-hat-seo\"\u003eSEO penalties\u003c/a\u003e associated with previous misuse.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Buy multiple domain names\u003c/h3\u003e\n\u003cp\u003eOnce you’ve secured your first domain, you could benefit from purchasing any similar names. Owning multiple domains helps protect your brand, capture common misspellings, and cater to different geographic locations.\u003c/p\u003e\n\u003cp\u003eFor example, if your business expands internationally, securing country-specific domains like .co.uk or .de can be beneficial. Additionally, owning common misspellings of your primary domain can prevent competitors from capturing your lost traffic.\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can set one address as your primary domain and have the others redirect to it, streamlining visitor traffic to your main site.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/D6HkPxxH2E8?si=9XfC5nlu-oTssw_5\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"14\"\u003eWhat to do if your domain name is taken\u003c/h2\u003e\n\u003cp\u003eSometimes, that perfect domain name you’re after is already registered by another business. In that case, there are a few options:\u003c/p\u003e\n\u003ch3\u003eTry to buy it from the owner\u003c/h3\u003e\n\u003cp\u003eDepending on how a domain is being used, it may be possible to purchase it privately. Some domains are owned by businesses with large portfolios of names and will be open to negotiating a deal.\u003c/p\u003e\n\u003cp\u003eIf your domain has already been taken, try finding the owner’s details via the \u003ca href=\"/tools/whois\"\u003eWHOIS database\u003c/a\u003e, then contact them to discuss buying the domain. Domain brokerage services are available to manage negotiations.\u003c/p\u003e\n\u003ch3\u003eOpt for a variation\u003c/h3\u003e\n\u003cp\u003eIf your exact brand name isn’t available, brainstorm new names with variations on the original. You could switch things around and create a different version of your brand name. For example, if katysimons.com is taken by an IT consultant, try katysimonsprints.com or ksimonsillustrates.com instead for your illustration business.\u003c/p\u003e\n\u003cp\u003eYou could also register a TLD based on where your business is located—whether it’s city-specific (.nyc, .cdmx) or country-based (.mx, .de). This could help you target customers in specific countries and boost your search ranking in international markets.\u003c/p\u003e\n\u003cp\u003eIf you’re an online retailer, an easy variant you can use is [shop] + [brandname].com. For example, decor store \u003ca href=\"https://shophorne.com/\"\u003eHorne\u003c/a\u003e uses shophorne.com.\u003c/p\u003e\n\u003cp\u003eIf it’s possible to adjust your brand name, try using a \u003ca href=\"/tools/business-name-generator\"\u003ebusiness name generator\u003c/a\u003e to uncover variants of your existing business name with an accompanying available domain.\u003c/p\u003e\n\u003ch3\u003eTry for a different top level domain\u003c/h3\u003e\n\u003cp\u003eIf your domain name is not available in the .com extension, get a different TLD instead. As long as the current .com domain isn’t trademarked or in a similar niche, you could register using .co, .shop, .biz, or other trustworthy TLDs.\u003c/p\u003e\n\u003cp\u003eTo check for trending domains, head to a site like \u003ca href=\"https://domainnamestat.com/statistics/tldtype/new\"\u003eDomain Name Stat\u003c/a\u003e, where you can see the biggest selling and fastest growing TLDs to help you decide.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cp\u003eTo see which smaller or niche TLDs to avoid, check \u003ca href=\"https://www.spamhaus.org/statistics/tlds/\"\u003eSpamhaus\u003c/a\u003e, a tool that analyzes the top level domains with the worst reputations, so you can be sure to create a domain that’s trustworthy.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003cem\u003eSpamhaus\u003c/em\u003e\u003c/figcaption\u003e\u003c/figure\u003e\n\u003ch2 id=\"15\"\u003eUsing your domain name as a competitive advantage\u003c/h2\u003e\n\u003cp\u003eA domain name isn’t just a web address in someone’s browser. It’s an extension of your company and brand. Domains play a critical role in how you position your brand and present yourself to the digital world, whether you’re blogging or \u003ca href=\"/blog/trending-products\"\u003eselling products online\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYour domain name doesn’t need to perfectly match your brand name. If your ideal name isn’t available, choose one that’s simple, memorable, and reflects your website’s purpose.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"16\"\u003eDomain names FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich domain name extension is best?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe .com domain name extension is best for most businesses. It’s common, widely trusted, and easily recognized. When people can’t remember a URL, they often assume it ends in .com. However, other extensions may be more suitable for specific purposes. For instance, the .org extension is associated with nonprofits and charities, while the .edu extension is reserved for educational institutions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose a good domain name?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eKeep your domain name short and memorable.\u003c/li\u003e\n\u003cli\u003eAvoid hyphens and numbers.\u003c/li\u003e\n\u003cli\u003eChoose a .com domain name.\u003c/li\u003e\n\u003cli\u003eInclude keywords for search engine optimization.\u003c/li\u003e\n\u003cli\u003eUse a \u003ca href=\"/tools/domain-name-generator\"\u003edomain name generator\u003c/a\u003e for inspiration.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs a long domain name bad?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLong domain names can be difficult for people to remember and type. If a domain name is too difficult to spell, it can create a bad user experience. Avoid complicated, long domain names, if possible.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you permanently buy a domain name?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo one can buy a domain name permanently. Domain name registration happens on a recurring basis—sometimes it can be one year, or you can prepay for a domain name for a longer period of time.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs there a way to get a domain name for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePlatforms like Shopify provide free \u003ca href=\"/blog/what-is-a-subdomain\"\u003esubdomains\u003c/a\u003e, a web address that sits within the primary domain. When you set up a store on Shopify, you can create a free subdomain with the extension .myshopify.com. This allows you to have an online presence without any initial costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does a domain name cost?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/domain-price\"\u003eDomain name prices\u003c/a\u003e vary widely, depending on factors such as the domain extension, popularity of the keywords, and the price offered by the domain registrar. Generally, standard .com domains can cost between $10 and $20 per year. However, premium domains that consist of highly sought-after keywords can be substantially more expensive, running into thousands or even millions of dollars.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Learn these essential tips on how to choose the perfect domain name for your business or personal brand.","excerptHtml":"\u003cimg alt=\"A desktop screen shows a web address with a missing domain name.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-domain-name-header.png?v=1718133835\"\u003e\n\u003cp\u003eLearn these essential tips on how to choose the perfect domain name for your business or personal brand.\u003c/p\u003e","seo":{"__typename":"SEO","title":"12 Tips for Choosing the Best Domain Name for Your Business","description":"Learn these essential tips on how to choose the perfect domain name for your business or personal brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/choose-domain-name\",\"en-GB\":\"https://www.shopify.com/uk/blog/choose-domain-name\",\"en-AU\":\"https://www.shopify.com/au/blog/choose-domain-name\",\"en-ID\":\"https://www.shopify.com/id/blog/choose-domain-name\",\"en-NZ\":\"https://www.shopify.com/nz/blog/choose-domain-name\",\"en-ZA\":\"https://www.shopify.com/za/blog/choose-domain-name\",\"en-NG\":\"https://www.shopify.com/ng/blog/choose-domain-name\",\"en-PH\":\"https://www.shopify.com/ph/blog/choose-domain-name\",\"en-SG\":\"https://www.shopify.com/sg/blog/choose-domain-name\",\"en-HK\":\"https://www.shopify.com/hk/blog/choose-domain-name\",\"en-IE\":\"https://www.shopify.com/ie/blog/choose-domain-name\",\"en-MY\":\"https://www.shopify.com/my/blog/choose-domain-name\",\"pt\":\"https://www.shopify.com/br/blog/choose-domain-name\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/choose-domain-name\",\"ja-JP\":\"https://www.shopify.com/jp/blog/right-domain-name\",\"fr\":\"https://www.shopify.com/fr/blog/47930245-5-regles-pour-choisir-un-nom-de-domaine-memorable\",\"it\":\"https://www.shopify.com/it/blog/scegliere-nome-di-dominio\",\"nl\":\"https://www.shopify.com/nl/blog/kies-domeinnaam\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\",\"url\":\"blog/domain-seo\"},{\"title\":\"How To Register a Domain Name in 5 Simple Steps\",\"url\":\"blog/register-a-domain-name\"},{\"title\":\"Domain Price - How Much Does a Domain Really Cost?\",\"url\":\"blog/domain-price\"},{\"title\":\"How to Buy a Domain Name- Domain Registration Guide\",\"url\":\"blog/how-to-buy-a-domain\"},{\"title\":\"What Is a Domain and How Do Domain Names Work?\",\"url\":\"blog/what-is-a-domain\"},{\"title\":\"What Is an SSL Certificate- Definition and Explanation\",\"url\":\"blog/what-is-ssl-certificate\"},{\"title\":\"What Is a TLD? Top-Level Domains Definition and Guide\",\"url\":\"blog/what-is-tld\"},{\"title\":\"What Is a ccTLD? Definition and Examples of ccTLDs\",\"url\":\"blog/what-is-cctld\"},{\"title\":\"Domain History - How To Check the History of a Domain Name\",\"url\":\"blog/domain-history\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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And if you want to make a splash on Snapchat, you’ll probably need to pay to play.\u003c/p\u003e\n\u003cp\u003ePaid ads on Snapchat are one of the quickest ways to boost your snap’s reach. But how do they work? And what kind of results can you expect from your ad spend?\u003c/p\u003e\n\u003cp\u003eThis guide will share everything you need to know about Snapchat ads to get your campaigns up and running, with tips and examples from brands that are nailing it.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat are Snapchat ads?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow do Snapchat ads work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTypes of Snapchat ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to advertise on Snapchat with Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to create Snapchat ads in Ads Manager\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eAre Snapchat ads worth it?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSnapchat ad metrics to keep an eye on\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSnapchat ads vs. other social media platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSnapchat ad tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSnapchat ads FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat are Snapchat ads?\u003c/h2\u003e\n\u003cp\u003eSnapchat ads are 10-second full-screen vertical videos that pop up between your friends’ stories. People can swipe up to interact with your ad.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/kHkog_rfVG0?si=KY80R1T737inDWzh\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eHow do Snapchat ads work?\u003c/h2\u003e\n\u003cp\u003eAs the advertiser, you can set the swipe up to link to your website, show a longer video, display an article, or prompt an app install. Think of it like an Instagram Story ad, but with Snapchat’s unique twist.\u003c/p\u003e\n\u003cp\u003eJust like Facebook ads, Snapchat’s advertising platform is self-serve. Anyone can create ads, launch campaigns, track performance, and tweak campaigns in the \u003ca href=\"https://ads.snapchat.com/\"\u003eSnapchat Ads Manager\u003c/a\u003e. You can kick off ads for as little as $5 per day.\u003c/p\u003e\n\u003ch3\u003eHow much does Snapchat advertising cost?\u003c/h3\u003e\n\u003cp\u003eRunning ads on Snapchat starts at just $5 per day. You can set daily and lifetime budgets that work for you and adjust as you go. Snapchat even offers tools like \u003ca href=\"https://snappublisher.snapchat.com/?_gl=1*ur0yq0*_ga*MTMzNjQ1NDA2LjE2MjYxMjU1Mzk.*_ga_MVLHFV2K4K*MTYyNjE4ODE1My4zLjEuMTYyNjE4ODczOC42MA..\u0026amp;_ga=2.84887769.1144757755.1626125539-133645406.1626125539\"\u003eSnap Publisher\u003c/a\u003e to help you create and edit ads in minutes.\u003c/p\u003e\n\u003cp\u003eSnapchat charges per 1,000 impressions (CPM) but also offers \u003ca href=\"https://businesshelp.snapchat.com/s/article/goal-basedbidding?language=en_US\"\u003egoal-based bidding\u003c/a\u003e. This lets you optimize your campaign for specific actions Snapchatters might take, like making a purchase or downloading your app.\u003c/p\u003e\n\u003cp\u003eGetting started on Snapchat is free—just create a Snapchat account, open an ad account, and you’re ready to start running ads.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eTypes of Snapchat ads\u003c/h2\u003e\n\u003cp\u003eSnapchat’s got an ad format for every business, big or small. You can use different ad formats tailored to your \u003ca href=\"/blog/business-goals\"\u003ebusiness goals\u003c/a\u003e, whether you’re aiming to boost sales or rack up downloads.\u003c/p\u003e\n\u003cp\u003eLet’s check out some of the ad types you can run:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eSingle image or video\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLenses\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eStory ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCollection ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eFilters\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eCommercial ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eDynamic ads\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eSingle image or video\u003c/h3\u003e\n\u003cp\u003eSingle image or video ads are full-screen ads that work for lots of objectives. Just add an attachment, like a link to your website or app download, and Snapchatters can swipe up to take action. These ads pop up in between or after content like User Stories, Publishers, Creators, and Our Stories. \u003c/p\u003e\n\u003cp\u003eYour creative can be videos, photos, GIFs, or cinemagraphs. You can make an ad up to three minutes long, but since people’s attention spans are short, it’s best to keep it between three and five seconds.\u003c/p\u003e\n\u003cp\u003eAd specs and requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .jpg, .png, .mp4, or .mov\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspect ratio:\u003c/strong\u003e 9:16\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 1080 px x 1920 px\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c/strong\u003e 3–180 seconds\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttachments:\u003c/strong\u003e Website, app, long form video, or AR Lens\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand name:\u003c/strong\u003e Up to 25 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeadline:\u003c/strong\u003e Up to 34 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCall to action:\u003c/strong\u003e Add CTA text; Snapchat will apply the visual and place the CTA on the ad\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e \u003ca href=\"/blog/how-to-make-videos\"\u003eHow to Make Online Videos (In 30 Minutes or Less)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003eLenses\u003c/h3\u003e\n\u003cp\u003eSnapchat also lets you run fun, interactive augmented reality (AR) ads in its Ads Manager. With Lens Web Builder, you can pick from hundreds of 3D objects, animations, and effects to create your own branded AR lens.\u003c/p\u003e\n\u003cp\u003eOnce you’re done, you can launch it as an ad for Snapchatters to play with and share with friends.\u003c/p\u003e\n\u003cp\u003eThese AR ads come with a bunch of guidelines and restrictions. If you want to run them, check out \u003ca href=\"https://businesshelp.snapchat.com/s/article/lens-specs?language=en_US\"\u003eSnapchat’s Lenses specifications\u003c/a\u003e to launch a successful ad.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eStory ads\u003c/h3\u003e\n\u003cp\u003eStory ads let you reach your target audience with a branded tile in the Discover feed. Snapchatters can tap into your ad and see a collection of three to 20 snaps. You could show off a new fashion line, product launches, or special releases.\u003c/p\u003e\n\u003cp\u003eViewers can also swipe up to engage more with the ad and complete your goal, like buying something on your website. \u003c/p\u003e\n\u003cp\u003eAd specs and requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .jpg, .png, .mp4, or .mov\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspect ratio:\u003c/strong\u003e 9:16\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 1080 px x 1920 px\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c/strong\u003e 3–180 seconds\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttachments:\u003c/strong\u003e Website, app, long form video, or Lens\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand name:\u003c/strong\u003e Up to 25 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeadline:\u003c/strong\u003e Up to 34 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCall to action:\u003c/strong\u003e Add CTA text; Snapchat will apply the visual and place the CTA on the ad\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe following specs are for the tile asset for the Discover section:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cstrong\u003eLogo:\u003c/strong\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type: \u003c/strong\u003e.png\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution: \u003c/strong\u003e993 px x 284 px\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cstrong\u003eImage:\u003c/strong\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .png\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 360 px x 600 px\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStory title: \u003c/strong\u003eUp to 55 characters, including spaces\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003eCollection ads\u003c/h3\u003e\n\u003cp\u003eCollection ads have four tappable tiles that let Snapchatters browse and buy your products. You can feature a series of products and, if someone’s interested, they just tap to get more info.\u003c/p\u003e\n\u003cp\u003eCollection ads are perfect for \u003ca href=\"/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e that want to give Snapchatters a smooth shopping experience. \u003c/p\u003e\n\u003cp\u003eAd specs and requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .jpg, .png, .mp4, or .mov\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspect ratio:\u003c/strong\u003e 9:16\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 1080 px x 1920 px\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c/strong\u003e 3–180 seconds\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttachments:\u003c/strong\u003e Website, app, long form video, or Lens\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand name:\u003c/strong\u003e Up to 25 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeadline:\u003c/strong\u003e Up to 34 characters, including spaces\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCall to action:\u003c/strong\u003e Add CTA text; Snapchat will apply the visual and place the CTA on the ad\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCollection ads also need a thumbnail image, which has its own specs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .jpg or .png (static image only)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 160 px x 160 px\u003c/li\u003e\n\u003cli\u003eEach thumbnail image needs a URL\u003c/li\u003e\n\u003cli\u003eURLs can be used multiple times\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003eFilters\u003c/h3\u003e\n\u003cp\u003eGeofilters are overlays that show up after a user takes a snap and swipes left or right. People can add them to their snaps to highlight neighborhoods, parks, restaurants, shops, and more. These ads usually target active users within a specific location, but can be refined by things like interests, gender, and age.\u003c/p\u003e\n\u003cp\u003eAd requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .png\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c/strong\u003e 1080 px x 2340 px\u003c/li\u003e\n\u003cli\u003eMandatory text, logos, and legal disclaimers can’t be placed within 310 px of the top or bottom of the canvas\u003c/li\u003e\n\u003cli\u003eVisible brand logo or brand name\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003eCommercial ads\u003c/h3\u003e\n\u003cp\u003eCommercials are ads Snapchatters cannot skip for six seconds, and can be up to three minutes long. These video ads appear in Snapchat’s curated content, which are themed collections promoted in the Snapchat app. They help brands get a longer message across in a premium environment.\u003c/p\u003e\n\u003cp\u003eAd requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile type:\u003c/strong\u003e .mp4 or .mov (H.264 encoded)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspect ratio:\u003c/strong\u003e 9:16\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution: \u003c/strong\u003e1080 px x 1920 px\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c/strong\u003e 3–180 seconds\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttachments:\u003c/strong\u003e Website, long form video, or AR Lens\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003eDynamic ads\u003c/h3\u003e\n\u003cp\u003eMost social media platforms like Facebook, Instagram, and \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e let brands run dynamic ads.\u003c/p\u003e\n\u003cp\u003eThese ads automatically \u003ca href=\"/blog/69319365-20-highly-effective-ways-to-promote-a-product\"\u003epromote your products\u003c/a\u003e to people based on their actions or page views on your website. For example, if someone abandons their cart on your site, Snapchat will create an ad for that person and show it to them on mobile.\u003c/p\u003e\n\u003cp\u003eSnapchat offers two formats for dynamic ads: \u003ca href=\"https://businesshelp.snapchat.com/s/article/dynamic-image-ad?language=en_US\"\u003esingle image\u003c/a\u003e and \u003ca href=\"https://businesshelp.snapchat.com/s/article/dynamic-collection-ad?language=en_US\"\u003ecollection\u003c/a\u003e. They’re built using items from your product catalog and pre-set templates rather than being created manually each time. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to advertise on Snapchat with Shopify\u003c/h2\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/I1KZiaWNTc4?si=q8R9IobbXZXt61Ij\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cp\u003eSnapchat and Shopify teamed up to make creating ads and setting up campaigns a breeze. In the free Snapchat Ads app for Shopify, you can:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeploy the Snap pixel \u003c/li\u003e\n\u003cli\u003eSync your products\u003c/li\u003e\n\u003cli\u003eRun ad campaigns from your Marketing tab\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIP: \u003c/strong\u003eJoin over 10,000 Shopify merchants using the Snapchat Ads app to market their ecommerce businesses on Snapchat. Download the Snapchat Ads app for free in the \u003ca href=\"https://apps.shopify.com/snapchat-ads\"\u003eShopify App Store\u003c/a\u003e. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to create Snapchat ads in Ads Manager\u003c/h2\u003e\n\u003cp\u003eTo get started with Snapchat ads, first \u003ca href=\"https://ads.snapchat.com/setup\"\u003esign up for a Snapchat account\u003c/a\u003e. Once you’re in, head over to the \u003ca href=\"http://ads.snapchat.com/\"\u003eSnapchat Ads Manager\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eNext, pick how you want to create your first Snap ad. You’ve got two options: Instant Create or Advanced Create.\u003c/p\u003e\n\u003cp\u003eInstant Create lets you whip up a single ad quickly. Advanced Create gives you more control—you can create multiple ads within your campaign and build out funnels.\u003c/p\u003e\n\u003cp\u003eWe’ll cover the more advanced setup in this tutorial, so start by clicking on Advanced Create.\u003c/p\u003e\n\u003ch3\u003e1. Choose an objective\u003c/h3\u003e\n\u003cp\u003eFirst up, decide on your objective. Think about what you want Snapchatters to do when they see your ad.\u003c/p\u003e\n\u003cp\u003eHere are the objectives you’ll likely use as an ecommerce business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAwareness ads help build brand or product awareness with new customers.\u003c/li\u003e\n\u003cli\u003ePromote Places lets you promote locations. \u003c/li\u003e\n\u003cli\u003eApp installs drive people to download your app.\u003c/li\u003e\n\u003cli\u003eTraffic objectives send people to a website of your choice, like a landing page or a product page.\u003c/li\u003e\n\u003cli\u003eEngagement objectives get more users to interact with your ad.\u003c/li\u003e\n\u003cli\u003eVideo views will promote your video ad.\u003c/li\u003e\n\u003cli\u003eWebsite conversions track meaningful interactions on your website, like purchases.\u003c/li\u003e\n\u003cli\u003eCatalog sales display your product catalog.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNotice how these objectives fall into three big categories: Awareness, Consideration, and Conversions. This is because customers typically go through these three phases before making a purchase.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn the \u003cstrong\u003eawareness\u003c/strong\u003e phase, the customer is just getting to know your brand, service, or product.\u003c/li\u003e\n\u003cli\u003eIn the \u003cstrong\u003econsideration\u003c/strong\u003e phase, the customer is learning more about what you offer and thinking about making a purchase.\u003c/li\u003e\n\u003cli\u003eThe \u003cstrong\u003econversion\u003c/strong\u003e phase is where the customer buys something or takes an action you find valuable.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen picking an objective, think about where customers are in your funnel and build ads that fit.\u003c/p\u003e\n\u003cp\u003eIf Snapchat is new territory for you, start by nurturing customers at an awareness level, then retargeting the audience that interacts with your awareness ad and serve them an ad with a consideration objective.\u003c/p\u003e\n\u003ch3\u003e2. Name your campaign\u003c/h3\u003e\n\u003cp\u003eNext, give your campaign a name.\u003c/p\u003e\n\u003cp\u003eCome up with a naming system that makes sense to you. Make it easy to understand what the campaign’s about at first glance to stay organized.\u003c/p\u003e\n\u003cp\u003eThe Status button is set to On by default. That means as soon as you launch a campaign it will start on the date you set.\u003c/p\u003e\n\u003cp\u003eNext up, you can choose to create a split test. This lets you test two variables side by side in identical campaigns to see which one works better—kind of like a sixth-grade science experiment, where you test a control group against an experimental group.\u003c/p\u003e\n\u003ch3\u003e3. Choose a start and end date and decide on a budget\u003c/h3\u003e\n\u003cp\u003eBy setting a daily spend cap, you’ll spend no more than the daily amount you enter.\u003c/p\u003e\n\u003cp\u003eLifetime spend is how much you’ll spend over the entire run of your ad. This means daily spend can go up and down. You can increase, decrease, or remove the lifetime spend cap whenever you want.\u003c/p\u003e\n\u003ch3\u003e4. Create your ad set\u003c/h3\u003e\n\u003cp\u003eOn the Ad Set Details page, you can enable your Snap pixel, if you have one. The Snap pixel helps you measure how well your campaigns are doing and see what actions people take on your website after viewing your ad.\u003c/p\u003e\n\u003cp\u003eYou can grab the code snippet from Ads Manager and pop it on your website if you like. This is handy for creating retargeting ads down the road.\u003c/p\u003e\n\u003cp\u003eNext, pick your ad placement. You’ll see the option for Automatic Placement, where Snapchat will help show your ads to more people, across multiple spots, where they’re likely to perform best.\u003c/p\u003e\n\u003cp\u003eNow, define who you want to see your ads. You can choose specific locations and demographics to target. Snapchat also lets you pick a target demographic by location, and use advanced filters like occupation or interests.\u003c/p\u003e\n\u003cp\u003eYou can also fine-tune your target group by selecting a predefined audience. These are ready-made audiences using Snapchat and third-party data you can use to connect with people based on what they’re into and how they behave. You can even get specific by targeting certain operating systems, like Apple iOS or Android.\u003c/p\u003e\n\u003cp\u003eScroll down and you’ll hit the delivery section. Here, you can confirm how much you want to spend, how long the campaign will run, and your bidding strategy.\u003c/p\u003e\n\u003cp\u003eIf you’re not sure how much to spend when advertising on Snapchat ads, start small. You can always bump up your budget if the ad is doing well.\u003c/p\u003e\n\u003ch3\u003e5. Build your ad\u003c/h3\u003e\n\u003cp\u003eOn the next screen you’ll see the option to design your ad. Pick your ad format and the screen will change to match. For example, if you’re creating a single image or video ad, you’ll see the input fields below.\u003c/p\u003e\n\u003cp\u003eUpload your visuals, add your brand name, headline text, CTA, and any other info you need. You’ll be able to see how your ad will look on the right-hand side of the editor.\u003c/p\u003e\n\u003cp\u003eOnce everything looks great, review your info on the next screen. Add your business address and payment details, then hit Publish Campaign in the bottom right corner.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eAre Snapchat ads worth it?\u003c/h2\u003e\n\u003cp\u003eSnapchat ads are a solid choice for ecommerce brands targeting younger crowds. Other perks include reaching an untapped market, powerful targeting abilities, and Snapchat’s love for ecommerce brands.\u003c/p\u003e\n\u003ch3\u003eUntapped market\u003c/h3\u003e\n\u003cp\u003eSnapchat’s \u003ca href=\"/blog/75307013-snapchat-marketing-the-key-to-discovering-and-engaging-your-most-loyal-fans\"\u003enumbers are impressive\u003c/a\u003e \u003ca href=\"https://www.statista.com/statistics/545967/snapchat-app-dau/\"\u003e400 million people\u003c/a\u003e use it daily. Advertising on big players like Facebook or Instagram can cost you more. You’re battling other brands for eyeballs here. \u003c/p\u003e\n\u003cp\u003eBut Snapchat? It could be an exciting new advertising playground for your brand.\u003c/p\u003e\n\u003ch3\u003ePowerful targeting\u003c/h3\u003e\n\u003cp\u003eSnapchat’s data lets you zero in on users based on their demographics. You can target them based on their online and offline interests and behaviors. You can even plug in your own data to reach Snapchatters. \u003c/p\u003e\n\u003cp\u003eIf you’re after a younger crowd, \u003ca href=\"https://www.oberlo.com/statistics/which-age-group-uses-snapchat-the-most\"\u003e81% of Snapchat users\u003c/a\u003e are under the age of 35. That could be a big win for you. But if your products or services aren’t for the younger crowd, this might not be your go-to platform.\u003c/p\u003e\n\u003ch3\u003eFavors retail brands\u003c/h3\u003e\n\u003cp\u003eSnapchat ads pack a punch for retail brands. Snapchat users are \u003ca href=\"https://forbusiness.snapchat.com/blog/top-3-reasons-to-advertise-on-snapchat?utm_source=GoogleSEM\u0026amp;utm_medium=PAIDB2B\u0026amp;utm_campaign=G_Search_Brand_CA_Gamma%7CSnap_Business\u0026amp;utm_term=CA\u0026amp;utm_content=Forbusiness\"\u003e45%\u003c/a\u003e more likely to tell their friends about brands they see in ads, and 34% are more likely to buy after seeing an ad. \u003c/p\u003e\n\u003cp\u003eFashion, quirky items, and impulse buys do great with Snapchat ads. If you’re selling directly to consumers (B2C), Snapchat ads might be your new best friend.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eSnapchat ad metrics to keep an eye on\u003c/h2\u003e\n\u003cp\u003eThe exact metrics you track depend on your Snapchat ad type. But here are the key metrics you’ll want to watch: \u003c/p\u003e\n\u003ch3\u003eImpressions\u003c/h3\u003e\n\u003cp\u003eImpressions count how many times your ad pops up on people’s story tile on the Discover page. Paid impressions are tallied when the tile is 50% on screen for at least one second. They tell you how many folks might have seen your ad, but not if they paid attention or took action. \u003c/p\u003e\n\u003ch3\u003eConversion rate\u003c/h3\u003e\n\u003cp\u003eConversion rate tracks how many people did what you wanted after seeing your ad, like buying something or signing up for your newsletter. \u003c/p\u003e\n\u003ch3\u003eCost per story open\u003c/h3\u003e\n\u003cp\u003eThis tracks how much you’re spending for each story open. A lower cost usually means your ad is doing a good job of grabbing attention. \u003c/p\u003e\n\u003ch3\u003eClick-through rate (CTR)\u003c/h3\u003e\n\u003cp\u003eCTR measures how often people click on your ad compared to how many times it was shown. \u003c/p\u003e\n\u003ch3\u003ePaid reach\u003c/h3\u003e\n\u003cp\u003eThis counts the unique number of Snapchatters who’ve seen a paid impression of your ad. \u003c/p\u003e\n\u003ch3\u003eTwo-second video views\u003c/h3\u003e\n\u003cp\u003eThis counts meaningful video ad watches. It includes two types: when someone watches at least two seconds of your video without stopping, or when they click on the ad.\u003c/p\u003e\n\u003ch3\u003eVideo completions\u003c/h3\u003e\n\u003cp\u003eThis counts how many times people watched almost all of your video ads. Specifically, it tracks when viewers see 97% of your top snap (the main part of your video ad).\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eSnapchat ads vs. other social media platforms\u003c/h2\u003e\n\u003c!--Social Media Platform Comparison Table--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003e\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eSnapchat\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eInstagram\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eFacebook\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eUser age\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e13-24\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e18-34\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e25 to 65+\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eAd placements\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eStories, Discover section, between user snaps, and sponsored Lenses or Filters\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eFeed, Stories, Reels, Explore tab\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eFeed, Stories, right column, Messenger, Marketplace, and Audience Network\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eTargeting depth\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eLimited compared to Facebook\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eExtensive targeting through lookalike audiences and retargeting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eSame as Instagram\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eCost\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e57¢ per swipe up\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$1.17 per click\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e59¢ per click\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e\n\u003ch3\u003eSnapchat\u003c/h3\u003e\n\u003cp\u003eSnapchat makes creating ads a breeze. Most ads are short and eye-catching. The special face filters (called AR Lenses) can be trickier to make. \u003c/p\u003e\n\u003cp\u003eYoung folks tend to like Snapchat ads. They often play with the ads and share them with friends. Ads don’t hang around long on Snapchat, so people pay attention to them.\u003c/p\u003e\n\u003ch3\u003eInstagram\u003c/h3\u003e\n\u003cp\u003eCreating Instagram ads takes a bit more effort because you need quality pictures or videos. You use the same tools as Facebook to make the ads, so you get access to more advanced targeting options. \u003c/p\u003e\n\u003cp\u003eStories and short videos (called Reels) work really well for showing off products and making your brand look cool.\u003c/p\u003e\n\u003ch3\u003eFacebook\u003c/h3\u003e\n\u003cp\u003eFacebook gives you the most ad choices, but this can make things tricky. You can pick exactly who sees your ads, but fewer people click on Facebook ads than in the past. \u003c/p\u003e\n\u003cp\u003eStill, with more than \u003ca href=\"https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/\"\u003ethree billion users\u003c/a\u003e, Facebook ads are still worth it. Videos work well, especially with older users. Facebook has some complex features that can boost your ads if you know how to use them.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eSnapchat ad tips\u003c/h2\u003e\n\u003cp\u003eNow that you know how to whip up a snap ad in the Ads Manager, here are some \u003ca href=\"/blog/118236357-14-unique-and-creative-snapchat-tips-that-only-the-pros-know\"\u003eSnapchat tricks\u003c/a\u003e to help your ads convert.\u003c/p\u003e\n\u003ch3\u003eUse retargeting ads\u003c/h3\u003e\n\u003cp\u003eMoving an audience through a funnel with retargeting ads can boost your conversion rate more than just running a single ad. Retargeting is when you show an audience another ad or ad sequence based on how they interacted with a previous ad.\u003c/p\u003e\n\u003cp\u003eSnapchat calls this type of audience “\u003ca href=\"https://businesshelp.snapchat.com/s/article/ad-engagement-audience\"\u003ead engagement audiences\u003c/a\u003e.” It’s a retargeting strategy that’s all about actions people take on Snapchat ads.\u003c/p\u003e\n\u003cp\u003eHere’s how you might create a sequence of ads and use retargeting like a pro:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with a seven-second video of someone showing off your product’s unique features. This is your brand awareness ad.\u003c/li\u003e\n\u003cli\u003eThen retarget the people that swiped up. Pull this engaged audience into the consideration phase by showing them an ad about your brand’s commitment to sustainability.\u003c/li\u003e\n\u003cli\u003eFor folks who interacted with that second ad, hit them with a conversion ad featuring a sale and free shipping.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDiscounts and free shipping are usually great ways to nudge people off the fence and into making a purchase.\u003c/p\u003e\n\u003ch3\u003eBe consistent with your content on Snapchat\u003c/h3\u003e\n\u003cp\u003eSlow and steady wins the Snapchat race. If you’re on a tight budget, spread it out. Don’t go all in during January and then vanish from February to March.\u003c/p\u003e\n\u003cp\u003eOf course, if your brand has specific reasons to advertise more heavily at certain times, go for it. Maybe you’re \u003ca href=\"/blog/start-skincare-line\"\u003elaunching a skin care line\u003c/a\u003e and want to push ads to younger audiences. Or you might have a strategy for sprint-style advertising. Every brand is different, but generally, it’s best to keep your brand top of mind over a longer period.\u003c/p\u003e\n\u003cp\u003e“Create a full funnel structure as you would with Facebook ads or any paid social platform,” says Jack Shepherd, founder of social media marketing agency \u003ca href=\"https://thesocialshepherd.com/\"\u003eThe Social Shepherd\u003c/a\u003e. “Use appropriate custom audience exclusions throughout your funnel to control which creative each person is seeing, depending on where that person is in that journey with your brand.”\u003c/p\u003e\n\u003cp\u003eJack recommends the following tips for creating Snapchat ad content:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus on one key message.\u003c/li\u003e\n\u003cli\u003eStart strong. Capture viewers’ attention within the first second, or you’ll lose them.\u003c/li\u003e\n\u003cli\u003eKeep creatives under 20 seconds.\u003c/li\u003e\n\u003cli\u003eCreate intrigue to drive the swipe up, but give enough context in the video to ensure you’re driving high-quality traffic.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eMake your ads feel natural and not overly salesy\u003c/h3\u003e\n\u003cp\u003eCreate content that’s fun and exciting 80% of the time. Use the other 20% to push your products. Remember, people open Snapchat to share stuff with friends. Nobody thinks, “Hey, I want to see a great advertisement today!”\u003c/p\u003e\n\u003cp\u003eTeam up with content creators and micro-influencers for videos that feel like user-generated content. It’ll come across as more authentic. Consider an underproduced look—skip the lights and studio for your Snapchat ads.\u003c/p\u003e\n\u003ch2\u003eStart advertising on Snapchat today\u003c/h2\u003e\n\u003cp\u003eThere’s no doubt that ads are worth it if you want to \u003ca href=\"/blog/make-money-snapchat\"\u003emake money Snapchat\u003c/a\u003e. Both big and small retailers and marketers can tap into the power of mobile shopping, showing commerce-ready ads and encouraging people to browse and buy on their phones.\u003c/p\u003e\n\u003cp\u003eRemember, success on Snapchat relies on authenticity. Make your ads feel natural by cutting out the heavy production.\u003c/p\u003e\n\u003cp\u003eUse retargeting to move people through your funnel. Test and optimize based on your ad metrics. Soon, you’ll start seeing more sales on your site thanks to Snapchat ads.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Eugenia Mello\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003eSnapchat ads FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow often should I update my Snapchat ad campaigns?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAs a rule of thumb, refresh your Snapchat ad campaigns every to to four weeks to keep content fresh and keep your audience engaged. But keep a close eye on your ad performance and make tweaks sooner if you notice engagement dropping off.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the different types of Snapchat ads?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSnapchat offers several types of ads, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStory ads:\u003c/strong\u003e Branded tiles in the Discover section.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilters:\u003c/strong\u003e Overlays users can add to their snaps.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAR Lenses: \u003c/strong\u003eInteractive augmented reality experiences.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection ads:\u003c/strong\u003e Showcasing multiple products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercials:\u003c/strong\u003e Non-skippable video ads in Snapchat’s curated content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the minimum budget for Snapchat ads?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can get started with Snapchat ads for as little as $5 a day.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow good are Snapchat ads?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSnapchat is great for reaching millennials and Gen Z. You can run ads on the cheap, use powerful targeting features, and show off your brand with full-screen ads that inspire action and get results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the three types of ads on Snapchat?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe main types are Story ads, collection ads, and single-image ads.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best way to target Snapchat ads?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are two top ways to target Snapchat ads: prospecting and retargeting. With prospecting, you can reach new audiences interested in your products. You can target by age, gender, interests, and more. With retargeting, you can reach people who’ve shown interest in your products by visiting your site in the past 30 days.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to connect with Gen Z shoppers and drive mobile sales? Learn how to run engaging Snapchat ads that find new customers, plus tips and examples from brands doing it right.","excerptHtml":"\u003cimg alt=\"a shoe, chair, and luggage in snapchat windows on green background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/snapchat_2520ads.png?v=1727374580\"\u003e\n\u003cp\u003eWant to connect with Gen Z shoppers and drive mobile sales? Learn how to run engaging Snapchat ads that find new customers, plus tips and examples from brands doing it right.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Run Effective Snapchat Ads For Your Business","description":"Want to connect with Gen Z shoppers and drive mobile sales? Learn how to create engaging Snapchat ads that find new customers, plus tips and examples for inspiration."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/snapchat-ads\",\"en-GB\":\"https://www.shopify.com/uk/blog/snapchat-ads\",\"en-AU\":\"https://www.shopify.com/au/blog/snapchat-ads\",\"en-ID\":\"https://www.shopify.com/id/blog/snapchat-ads\",\"en-NZ\":\"https://www.shopify.com/nz/blog/snapchat-ads\",\"en-ZA\":\"https://www.shopify.com/za/blog/snapchat-ads\",\"en-NG\":\"https://www.shopify.com/ng/blog/snapchat-ads\",\"en-PH\":\"https://www.shopify.com/ph/blog/snapchat-ads\",\"en-SG\":\"https://www.shopify.com/sg/blog/snapchat-ads\",\"en-HK\":\"https://www.shopify.com/hk/blog/snapchat-ads\",\"en-IE\":\"https://www.shopify.com/ie/blog/snapchat-ads\",\"en-MY\":\"https://www.shopify.com/my/blog/snapchat-ads\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/snapchat-ads\",\"es\":\"https://www.shopify.com/es/blog/snapchat-ads\",\"fr\":\"https://www.shopify.com/fr/blog/snapchat-ads\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How This 17 Year Old Turned a Love of Watches Into a $13,500 a Month Business\",\"url\":\"blog/194984713-17-year-old-making-13500-a-month\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Instagram Ads: How Businesses Can Advertise on Instagram\",\"url\":\"blog/instagram-ads\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"The 12 Best Ecommerce Platforms for 2024\",\"url\":\"blog/best-ecommerce-platforms\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"10 Dropshipping Tips To Boost Your Business\",\"url\":\"blog/dropshipping-tips\"},{\"title\":\"A Step-By-Step Guide to Advertising on TikTok\",\"url\":\"blog/tiktok-ads\"},{\"title\":\"Facebook Ad Sizes and Specs for 2024 (Guide)\",\"url\":\"blog/facebook-ad-sizes\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/snapchat_2520ads.png?v=1729279139","imageAltText":"a shoe, chair, and luggage in snapchat windows on green background","modifiedAt":"Sep 26, 2024","modifiedAtRaw":"2024-09-26T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559604072482","handle":"how-to-promote-your-youtube-channel","title":"How To Promote Your YouTube Channel: 18 Ways in 2024","publishedAt":"2024-09-25T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20promote_20your_20youtube_20channel_702dc3c5-5cde-485e-b7e0-ebefc529efc7.png?v=1729280507","altText":"a red megaphone on red background representing youtube channel promotion","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cp\u003eIt takes a lot of work to create high-quality YouTube videos, yet it can take even more work to build a YouTube audience. For ecommerce entrepreneurs, the effort may be well worth it because you can leverage a strong YouTube presence into online store traffic and retail sales. \u003c/p\u003e\n\u003cp\u003eThere are a few ways to build a YouTube audience. You can buy \u003ca href=\"/blog/google-ads-youtube\"\u003eGoogle ads\u003c/a\u003e to gain YouTube subscribers, or you can boost content organically by using \u003ca href=\"/blog/youtube-seo\"\u003eYouTube SEO\u003c/a\u003e strategies. \u003c/p\u003e\n\u003cp\u003eHere are some effective ways to promote your \u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003eYouTube channel\u003c/a\u003e and boost your brand’s visibility in the process.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e18 ways to promote your YouTube channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eGrow your YouTube channel today\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to promote your YouTube channel FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/E3DjGxmWudo?si=E67PGkNMS-1KTfod\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003e18 ways to promote your YouTube channel\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePost high-quality videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eCreate descriptive video titles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eUse trending keywords in your video title\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTry a YouTube title generator tool\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eCreate custom YouTube thumbnails\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eWrite accurate YouTube video descriptions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eWrite an accurate YouTube channel description\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePromote YouTube videos on other social media platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eCollaborate with other YouTube creators\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eLeverage influencer marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eOffer a mix of live and pre-recorded videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eUse YouTube Analytics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eCreate playlists to group existing videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eCreate thematic YouTube Shorts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eCreate interactive content via the YouTube community tab\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eFollow YouTube trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eEmbed videos on other websites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003ePromote your entire channel\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003ca href=\"/blog/youtube-marketing\"\u003eYouTube marketing\u003c/a\u003e takes skill, dedicated effort, and a little luck. Use these YouTube strategy tips to get more eyes on your videos and increase awareness of your brand:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Post high-quality videos\u003c/h3\u003e\n\u003cp\u003eMany factors inspire a person to check out a new YouTube video, but quality is often at the top of the list. Respect your viewers’ time and provide them with \u003ca href=\"/blog/how-to-make-videos\"\u003ehigh-quality videos\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eFor a good example, look to Ruggable’s videos, which feature crisp, clean backgrounds and text overlays explaining key steps and features. The brand’s customer testimonials, tutorials, and Q\u0026amp;A videos all have a cohesive, professional look. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eRuggable’s “How to Assemble Your Ruggable Rug” video features a clean, minimalist backdrop with concrete floors and white walls.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn Ruggable’s “How to Assemble Your Ruggable Rug” video, the production quality is high, with well-composed shots, good lighting, and professional-grade cameras that ensure crisp and clear visuals. The set design, often minimalistic yet visually appealing, adds to the overall aesthetic.\u003c/p\u003e\n\u003cp\u003eTo improve video quality, start by planning your content before hitting Record. Invest in decent audio and video equipment to guarantee crisp sound and visuals. During post-production, focus on tight editing for improved clarity and pacing. Remember your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e and keep your content relevant and valuable to them.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Create descriptive video titles\u003c/h3\u003e\n\u003cp\u003eYouTube relies heavily on titles to connect viewers with content. Well-crafted titles boost your visibility in search results, set clear expectations for potential viewers, and entice them to engage with your content.\u003c/p\u003e\n\u003cp\u003eIf you search “best running shoes,” for example, you’ll notice the RunningXpert video shows up first in the results. The title clearly states what the video is about—running shoes for beginners—making it easy for viewers to understand the content at a glance.\u003c/p\u003e\n\u003cp\u003eThe title includes popular search terms like “Best Running Shoes,” “Beginners,” and “2024.” Including the year in the title signals the video is current, which viewers like when looking for the latest recommendations. \u003c/p\u003e\n\u003cp\u003eWhen creating titles, aim for specificity over broad appeal—particularly if your channel is relatively new. For example, rather than a generic title like “The Best Fashion Tips,” consider something more targeted like “The Best Fashion Tips for a Foggy Day.” While this approach may narrow your audience, it precisely addresses a specific need, attracting viewers actively seeking that information. \u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Use trending keywords in your video title\u003c/h3\u003e\n\u003cp\u003eYou can make your video stand out on a YouTube search engine results page by peppering your title and video description with trending keywords. Try Google’s free \u003ca href=\"https://ads.google.com/home/tools/keyword-planner/\"\u003ekeyword planner tool\u003c/a\u003e to discover trending keywords that are relevant to your channel and content. Or, find trending keywords in the YouTube search bar by typing a few words and letting YouTube’s autocomplete feature populate the rest of the search term. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eGoogle Keyword Planner can help you see trending keywords to include in your YouTube video titles.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUse the title YouTube suggests to inspire a title of your own. Strike a balance between \u003ca href=\"/blog/youtube-seo\"\u003esearch engine optimization\u003c/a\u003e (SEO) and accurately representing your content. Avoid using trending keywords to imply you cover topics that aren’t in your video. This can lead your viewers to believe you don’t follow through on your promises and dissuade them from watching more of your video content.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Try a YouTube title generator tool\u003c/h3\u003e\n\u003cp\u003eIf you’re stumped on a title, the internet has AI-powered YouTube title generators tailored to search engine optimization. Platforms like \u003ca href=\"https://tuberanker.com/youtube-title-generator\"\u003eTubeRanker\u003c/a\u003e and \u003ca href=\"https://coschedule.com/ai-youtube-title-generator\"\u003eCoSchedule\u003c/a\u003e offer them, though keep in mind that you don’t have to use their titles verbatim. Use AI-generated titles to jumpstart your writing process and get ideas for capturing more clicks.\u003c/p\u003e\n\u003cp\u003eSimply enter your topic and see what the generator creates. In the example below, the CoSchedule generator gives you options with emojis and catchy hooks.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Create custom YouTube thumbnails\u003c/h3\u003e\n\u003cp\u003eVideo thumbnails can grab users’ attention and inspire them to click on your video. You’ll upload these when creating a video within your YouTube Studio content creation page. They help attract viewers on search results pages so they click on your video. \u003c/p\u003e\n\u003cp\u003eMrBeast (a.k.a. James Stephen “Jimmy” Donaldson) is a legend when it comes to creating custom thumbnails. He’s said he spends between \u003ca href=\"https://www.youtube.com/shorts/szkaFqaekTk\"\u003e$5,000 and $10,000\u003c/a\u003e on each video’s thumbnails because a good thumbnail can mean the difference between 50 million views and 200 million. \u003c/p\u003e\n\u003cp\u003eMrBeast’s thumbnails often use vibrant and contrasting colors that grab attention quickly. They usually feature MrBeast or others with exaggerated facial expressions that convey strong emotions like excitement, shock, or surprise. Human faces with clear emotions naturally draw viewers in, as people are wired to connect with and respond to faces.\u003c/p\u003e\n\u003cp\u003eThe imagery in MrBeast’s thumbnails is simple but highly impactful. He often highlights a single, attention-grabbing element that relates directly to the video’s content, such as a massive stack of cash, an enormous object, or a large group of people. \u003c/p\u003e\n\u003cp\u003eWhile it certainly helps to have professional graphic designers work on your thumbnails, you don’t need to spend $5,000 to get an effective image. Pull a thumbnail image from the most exciting or visually interesting portion of your video or upload a separate image from your computer that combines a few visual clues about the video’s content. No matter what image you use, adhere to the following specs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e16:9 aspect ratio (for instance, 1280 pixels x 720 pixels)\u003c/li\u003e\n\u003cli\u003eJPG, GIF, or PNG format\u003c/li\u003e\n\u003cli\u003eNo larger than 2 MB\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen designing your thumbnail, focus on clarity and relevance. Use bold, contrasting colors, easy-to-read text, and imagery that accurately represents your video’s content. Your thumbnail should be intriguing enough to encourage clicks while honestly reflecting what viewers can expect from your video.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Write accurate YouTube video descriptions\u003c/h3\u003e\n\u003cp\u003eVideo descriptions influence your placement on YouTube search results pages. The best YouTube video descriptions are short and to the point (although YouTube lets you use up to 5,000 characters). \u003c/p\u003e\n\u003cp\u003eFor example, Allbirds posted a YouTube video introducing its \u003ca href=\"https://www.youtube.com/watch?v=-RSt2WlXEk4\"\u003ePacer line of shoes\u003c/a\u003e, explaining the thought that went into the design. In the video’s description, the brand succinctly mentions the designer, the shoe’s sustainable materials, what the Allbirds brand is all about, and links to the product page and social channels—all in 119 words. The description is short, clear, informative, and rich with relevant keywords like “sustainable shoe” and “natural materials.”\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cp\u003eAim for brevity and precision in your video descriptions. Start by summarizing your video’s content in the first couple of sentences. Then, incorporate relevant keywords from your SEO research. Make sure your description accurately reflects your video’s content to build trust with your audience and avoid disappointing viewers. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Write an accurate YouTube channel description\u003c/h3\u003e\n\u003cp\u003eYour YouTube channel description is a space to introduce yourself. This often-overlooked feature is a concise pitch for your entire channel, influencing potential subscribers and \u003ca href=\"/blog/youtube-algorithm\"\u003eYouTube’s algorithm\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eThere is no hard and fast rule for channel descriptions. Just make sure they reflect your content and explain why viewers should care.\u003c/p\u003e\n\u003cp\u003eFor example, Dude Perfect has more than 60 million \u003ca href=\"/blog/how-to-get-more-subscribers-on-youtube\"\u003eYouTube subscribers\u003c/a\u003e and a simple channel description: “5 best buds just kickin’ it. If you like Sports + Comedy, come join the Dude Perfect family!” In two sentences, it tells viewers exactly what to expect when subscribing to the channel. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Promote YouTube videos on other social media platforms\u003c/h3\u003e\n\u003cp\u003eYouTube’s API (\u003ca href=\"/enterprise/blog/ecommerce-api\"\u003eapplication programming interface\u003c/a\u003e) lets you embed videos on websites programmed in HTML5. You can post videos on other social media channels like Facebook and X, which may entice your followers to find you on those platforms. On Facebook, set your videos to public view so that others can share them on their site timelines.\u003c/p\u003e\n\u003cp\u003eConsider creating teaser content or highlights for other platforms to pique interest in the full video. Once your posts are live, engage with your audience’s comments and shares across these platforms to \u003ca href=\"/blog/building-community\"\u003ebuild community\u003c/a\u003e and encourage further interaction with your YouTube content. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e🍜 Success story: How a YouTube chef became a published author\u003c/p\u003e\n\u003cp\u003eSerial entrepreneur and self-taught vegan chef Wil Yeung built his business with a YouTube content strategy. He now sells his recipes as books, ebooks, and courses online.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/wil-yeung\" target=\"_blank\"\u003eRead Wil’s story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"19\"\u003e9. Collaborate with other YouTube creators\u003c/h3\u003e\n\u003cp\u003eCollaborations can help build relationships within the YouTube community and open doors to future promotions. They also help grow your subscriber count when you find the right partner. \u003c/p\u003e\n\u003cp\u003eJeffree Star, the CEO of cosmetics brand Jeffree Star Cosmetics, promoted their channel and products through collaborations. One iconic partnership was when Trixie Mattel turned Jeffree into a drag queen.\u003c/p\u003e\n\u003cp\u003eIdentify potential partners whose content aligns with your niche but isn’t directly competitive. Look for creators with a similar audience size or slightly larger for balanced \u003ca href=\"/blog/brand-partnerships-for-influencers\"\u003epartnerships\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eOnce you’ve found suitable collaborators, brainstorm creative ways to work together. This could involve co-creating videos, appearing in each other’s content, or even cross-promoting through shout-outs or featured links. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. Leverage influencer marketing\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e refers to partnering with popular content creators who have established audiences in your niche. It works similarly to collaborations, but your brand doesn’t need to be in the video itself. An influencer can promote your products to their audience and lend your channel credibility. \u003c/p\u003e\n\u003cp\u003eWhen choosing an influencer, look beyond subscriber count. Engagement rates and audience relevance are more important. After identifying a few options, approach them with a clear and mutually beneficial proposal through influencer networking platforms like \u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003eNote: \u003c/strong\u003eBe transparent about any paid promotions in order to maintain trust with your audience. Also, ensure that any collaborations comply with platform guidelines and relevant advertising regulations.\u003c/p\u003e\n\u003cdiv class=\"\" marketing-block marketing-block--light marketing-block--padded\u003e\n\u003cp class=\"\" heading--4\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"\" marketing-button marketing-button--small href=\"\" https: target=\"\" _blank rel=\"\" noopener noreferrer\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"21\"\u003e11. Offer a mix of live and pre-recorded videos\u003c/h3\u003e\n\u003cp\u003eYouTube is among the most popular livestreaming platforms worldwide, and its users have come to expect live videos in addition to pre-recorded ones. Even if you specialize in pre-recorded content, consider hosting a livestream in which you answer customer questions, interview an industry expert, or launch a new product.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/ecom-king-dropshipping\"\u003eThe Ecom King\u003c/a\u003e, for example, goes live and then posts the recording on his YouTube channel. That way, subscribers can still check out his talk if they can’t make it live.\u003c/p\u003e\n\u003cp\u003eWhen planning live content, promote it in advance to build anticipation and ensure a good turnout. During livestreams, actively engage with your audience through chat, addressing comments and questions to create an interactive experience.\u003c/p\u003e\n\u003cp\u003eRemember to balance your content mix based on your audience’s preferences and production capacity. Regularly analyze viewer metrics for live and pre-recorded videos to refine your strategy.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e12. Use YouTube Analytics\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/6763696-youtube-analytics-10-ways-to-track-video-performance\"\u003eYouTube Analytics\u003c/a\u003e lets you monitor your videos for \u003ca href=\"/blog/customer-engagement\"\u003euser engagement\u003c/a\u003e. Important metrics include the number of views, average watch time, and new subscriber growth. \u003c/p\u003e\n\u003cp\u003eIf you’re part of the \u003ca href=\"https://support.google.com/youtube/answer/72851?hl=en\u0026amp;co=GENIE.Platform%3DAndroid\"\u003eYouTube Partner Program\u003c/a\u003e, it also tracks how much you’re making from ads. YouTube Analytics uses the same technology that powers \u003ca href=\"/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics\u003c/a\u003e. It can reveal which of your videos perform the best, giving you clues about what content to make going forward.\u003c/p\u003e\n\u003cp\u003e📚 \u003cstrong\u003eLearn: \u003c/strong\u003e\u003ca href=\"/blog/6763696-youtube-analytics-10-ways-to-track-video-performance\"\u003eYouTube Analytics Basics: How To Analyze Your Data (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e13. Create playlists to group existing videos\u003c/h3\u003e\n\u003cp\u003eCollect videos that share a common theme or subject matter—like how-to videos or review videos—and place them in a playlist on your YouTube channel. This can help you capture views from people who discovered your videos via search or embedded in a blog post or webpage.\u003c/p\u003e\n\u003cp\u003eFor example, \u003ca href=\"/blog/amanda-rach-lee-community-building\"\u003eAmanda Rach Lee\u003c/a\u003e, owner of the stationery business \u003ca href=\"https://shopamandarachlee.com/\"\u003eShop Amanda Rach Lee\u003c/a\u003e, has more than two million subscribers on \u003ca href=\"https://www.youtube.com/amandarachlee\"\u003eher YouTube channel\u003c/a\u003e. Her videos often feature the range of notebooks and accessories she sells, and she groups these videos into categories that speak to different interests, like bullet journaling, drawing, and interior decorating. \u003c/p\u003e\n\u003cp\u003eConsider the viewer’s journey when ordering videos within a playlist. Place your strongest or most broadly appealing content at the beginning to hook viewers, then progress logically through the topic. Regularly update your playlists with new relevant content to keep them fresh and encourage repeat visits.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. Create thematic YouTube Shorts\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/youtube-shorts-monetization\"\u003eYouTube Shorts\u003c/a\u003e are vertically oriented videos less than 60 seconds long. The format lends itself well to thematically related videos—like hot takes on topical issues in your industry—that don’t take long to unpack. \u003c/p\u003e\n\u003cp\u003eShorts show up on a user’s homepage and offer a great opportunity to potential customers to explore your channel further.\u003c/p\u003e\n\u003cp\u003eIntegrate your Shorts strategy with your broader content plan. Use Shorts to tease longer videos, repurpose highlights from existing content, or address quick questions from your community.\u003c/p\u003e\n\u003cp\u003eUse a tool like \u003ca href=\"https://www.descript.com/clips\"\u003eDescript\u003c/a\u003e to turn your longer videos into Shorts with AI. The tool can help you find points in your video with a single, clear message. Then, you just add some on-screen text and visuals to grab attention in the feed. \u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. Create interactive content via the YouTube Community tab\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/youtube-community-tab\"\u003eYouTube Community\u003c/a\u003e posts can be interactive and reminiscent of the content you see on social media sites like Twitter and Facebook. These posts can feature a mix of polls, quizzes, GIFs, text, still images, and video. Use them to engage directly with your audience and update them on your company. \u003c/p\u003e\n\u003cp\u003eYou can find the YouTube Community tab among the advanced features in the YouTube Studio content creation portal.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e16. Follow YouTube trends\u003c/h3\u003e\n\u003cp\u003eIf you want to \u003ca href=\"/blog/how-to-sell-on-youtube\"\u003esell on YouTube\u003c/a\u003e, stay active and keep track of what videos are performing well. Look for content trends like explainer videos, music videos, or format trends like YouTube Shorts. Find ways to join in on popular trends without sacrificing your brand.\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e17. Embed videos on other websites\u003c/h3\u003e\n\u003cp\u003eUse YouTube’s embed code to add your videos to outside websites, including your company’s own website. Every time someone streams a video on an outside site, it counts toward your overall YouTube view count. This can boost your ranking on YouTube’s recommendation algorithm.\u003c/p\u003e\n\u003cp\u003eTo grab the embed code, simply click on the icon to share icon, which will open up a number of options for sharing your video. Click on the “embed” option and copy and paste the code to embed the video in a blog post, landing page, or FAQ page on your website. \u003c/p\u003e\n\u003ch3 id=\"28\"\u003e18. Promote your entire channel\u003c/h3\u003e\n\u003cp\u003eYouTube is arguably the one video-sharing platform where creator channels can carry as much caché as an individual video. You can promote your channel by encouraging people to subscribe after watching a video. When posting links on outside websites, consider linking to your YouTube channel’s landing page rather than a single video.\u003c/p\u003e\n\u003cp\u003eIf you regularly attend networking events, consider putting a QR code on your business card or promotional flyers that links to your YouTube channel. You can create a QR code for free using Shopify’s \u003ca href=\"https://www.shopify.com/tools/qr-code-generator\"\u003eQR code generator\u003c/a\u003e. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eGrow your YouTube channel today\u003c/h2\u003e\n\u003cp\u003eYouTube’s potential as a marketing tool goes far beyond video hosting. Its algorithm, which factors in metrics like view count and engagement, can improve your brand’s reach and reputation. \u003c/p\u003e\n\u003cp\u003eHowever, growing a YouTube channel requires a holistic approach that balances quality content creation, audience engagement, and strategic optimization. Sure, you can run \u003ca href=\"/blog/youtube-ads\"\u003eYouTube ads\u003c/a\u003e and drive traffic to your videos, but that won’t get you very far in terms of sales. \u003c/p\u003e\n\u003cp\u003eUnderstanding the dynamics of a good YouTube channel can position your videos for more visibility and attract more customers to your brand. \u003c/p\u003e\n\u003cdiv class=\"\" marketing-block=\"\" marketing-block--light=\"\" marketing-block--padded=\"\"\u003e\n\u003cp class=\"\" heading--4=\"\"\u003eStart selling your products on YouTube from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\u003c/p\u003e\n\u003ca marketing-button=\"\" marketing-button--small=\"\" https:=\"\" target=\"\" _blank=\"\" noopener=\"\" noreferrer=\"\"\u003eStart selling on YouTube\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"3\"\u003eHow to promote your YouTube channel FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you increase YouTube views?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eFocus on creating high-quality content that addresses your target audience’s interests and needs. Optimize your videos with compelling titles, thumbnails, and descriptions, and promote your content across various platforms to expand your reach.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are views important on YouTube?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eViews are important on YouTube as they directly impact your channel’s visibility, ranking in search results, and potential for monetization. Higher view counts signal to both the YouTube algorithm and viewers that your content is worth watching, which can lead to subscriber growth and overall channel success.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I promote my entire YouTube channel?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePromote your entire channel by encouraging viewers to hit the Subscribe button below a video, next to your creator name. You can also post links to the channel’s landing page rather than to individual video pages.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I promote my YouTube channel for free?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePromote your YouTube channel for free by using \u003ca href=\"https://www.shopify.com/blog/keyword-research-tools\"\u003eSEO keywords\u003c/a\u003e in your titles and descriptions. Cross-promote with other YouTube creators who may also want some free marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you get 1,000 subscribers on YouTube?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile it takes time to build a successful YouTube channel, the best way to gain subscribers is to create a channel identity based on a theme or subject matter and post great content that aligns with that identity. Link to your videos on outside websites, place SEO keywords in your titles and descriptions, post videos consistently, and give your audience time to grow.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I promote my small YouTube channel?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eConsider promoting your YouTube channel on your social media accounts and company website.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat counts as a view on YouTube?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen someone plays a video and watches it for at least 30 seconds, YouTube counts that as a view. YouTube tracks things like browser cookies and IP addresses to make sure each user counts for only one unique view.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Creating YouTube videos is a great way to market your small business. Use these expert tips to effectively promote your channel.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"a red megaphone: how to promote your youtube channel\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20promote_20your_20youtube_20channel.png?v=1690915110\"\u003e\u003c/p\u003e\n\u003cp\u003eCreating YouTube videos is a great way to market your small business. Use these expert tips to effectively promote your channel.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Promote Your YouTube Channel: 18 Ways in 2024","description":"Creating YouTube videos can boost your small business marketing. Evaluate expert tips to learn how to effectively promote your YouTube channel."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20promote_20your_20youtube_20channel_702dc3c5-5cde-485e-b7e0-ebefc529efc7.png?v=1729280507","imageAltText":"a red megaphone on red background representing youtube channel promotion","modifiedAt":"Sep 25, 2024","modifiedAtRaw":"2024-09-25T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557186285602","handle":"types-businesses","title":"Business Structures: 10 Types and How To Choose","publishedAt":"2024-09-24T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/types_20of_20businesses.png?v=1729263510","altText":"Business binders in a neat row, representing different types of business.","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eYour business type is no mere administrative detail. How you structure a business determines things like corporate and personal taxes, your exposure to legal risks, your day-to-day operations, and your long-term growth plans. Ask yourself questions about how you see your business in both the near and distant future. Are you risk averse? Does a version of success as you see it involve selling your business? Do you want to be a publicly traded company?\u003c/p\u003e\n\u003cp\u003eThe type of business you choose to register will also impact your financial liability for any business debts. If you apply for investment or funding, your business type will again affect your options.\u003c/p\u003e\n\u003cp\u003eGiven the ramifications of your chosen business structure, and the 10 different types available for your small business, you likely have questions. Here’s a breakdown to help you decide which business structure is right for you.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e10 types of business structures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to choose the right business structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDetermining which type of business is right for you\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTypes of business FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e10 types of business structures\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSole proprietorship\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eGeneral partnership\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLimited partnership\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eLimited liability partnership (LLP)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eC corporation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eS corporation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eBenefit corporation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLimited liability company (LLC)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eNonprofit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eJoint venture\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe way you organize your business depends on whether you are acting alone or with partners, how much personal liability you’re willing to accept, whether you need to issue shares, and the types of \u003ca href=\"/blog/what-is-business-license\"\u003elicenses\u003c/a\u003e and \u003ca href=\"/blog/types-of-business-insurance\"\u003einsurance\u003c/a\u003e your business needs. Here are 10 types of business structures to consider: \u003c/p\u003e\n\u003ch3 id=\"5\"\u003e1. Sole proprietorship\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorship\u003c/a\u003e is an unincorporated business entity owned and operated by a single individual. Its main advantage lies in its simplicity: sole proprietorship is the default business entity designation for anyone selling a service or product themselves. A sole proprietorship requires no special filing. In addition, sole proprietors have complete control over their companies and enjoy a single round of taxation on personal income. \u003c/p\u003e\n\u003cp\u003eNevertheless, the ease of setting up a sole proprietorship is a double-edged sword, because this business type offers the lowest protection for owners. As a sole proprietor, you are fully liable for your company’s financial and legal situation, which is legally riskier when \u003ca href=\"/blog/sole-proprietorship-vs-llc\"\u003ecompared to an LLC\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis means that if your business falls on hard times, your personal assets may be drawn on to settle business debts.\u003c/p\u003e\n\u003cp\u003e💡 \u003ca href=\"/products\"\u003eShopify’s suite of tools\u003c/a\u003e can help sole proprietors manage their orders, inventory, taxes, marketing, and more.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e2. General partnership\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/general-partnership\"\u003eGeneral partnerships\u003c/a\u003e (GPs) are the default form of business partnerships, or businesses owned by two or more people.\u003c/p\u003e\n\u003cp\u003eLike sole proprietorships, general partnerships are subject to pass-through taxation, meaning they are only taxed once, at the partners’ personal income levels. In addition, general partners are equal participants in the firm, meaning everyone has a say in how the business operates.\u003c/p\u003e\n\u003cp\u003eHowever, general partnerships are vulnerable to some of the same drawbacks as sole proprietorships. Because there is no legal distinction between the general partners and the partnership itself, all owners are subject to unlimited liability for the company’s debts and damages. \u003c/p\u003e\n\u003cp\u003eCreditors and lawsuit plaintiffs can reach partners’ personal assets, and general partners are liable for the business conduct of all other partners—so choose your co-founders wisely.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e3. Limited partnership \u003c/h3\u003e\n\u003cp\u003eSimilar to general partnerships, two or more people own limited partnerships (LPs) and enjoy pass-through taxation. The key \u003ca href=\"/blog/general-vs-limited-partnership\"\u003edifference between LPs and GPs\u003c/a\u003e is the existence of limited partners, people have limited liability for the business according to the amount of capital they’ve invested.\u003c/p\u003e\n\u003cp\u003e💡 All limited partnerships must have at least one general partner, who is subject to unlimited liability.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e4. Limited liability partnership (LLP)\u003c/h3\u003e\n\u003cp\u003eThe final type of partnership, limited liability partnerships (\u003ca href=\"/blog/llc-vs-llp\"\u003eLLPs\u003c/a\u003e), are owned by two or more partners who enjoy pass-through taxation. While partners in an LLP are liable for their own conduct, they are not personally liable for the conduct of other partners or the debts and damages of the business.\u003c/p\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/limited-liability-partnership\"\u003eLLP business structure\u003c/a\u003e provides additional separation between personal and company assets. Unfortunately, however, LLP status is not available to all types of businesses; it’s exclusive to certain licensed professions, such as law or accounting.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e5. C corporation\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-a-c-corporation\"\u003eC corporations\u003c/a\u003e, or C corps, are among the most common types of corporations and the ideal ownership structure for a large company. A C corporation is a legal entity completely separate from its owners, offering the strongest personal liability protection.\u003c/p\u003e\n\u003cp\u003eAnother advantage of forming your small business as a C corporation is the relative ease of fundraising. C corps can be funded by issuing shares of stock. You can issue as many shares as you like and offer both common stock and preferred stock types.\u003c/p\u003e\n\u003cp\u003eOne drawback of C corporations compared to other types of businesses is that each C corporation is a complex business organization requiring a detailed filing and registration process, as well as oversight via the drafting of bylaws and appointment of a board of directors.\u003c/p\u003e\n\u003cp\u003eAbove all, the main downside of forming a C Corp is that you will not enjoy pass-through taxation status. That means C corporations pay income tax twice: once on corporate income and again on the personal income of owners and shareholders.\u003c/p\u003e\n\u003cp\u003e💡 C corporations can design bespoke commerce solutions for their business needs \u003ca href=\"/plus\"\u003ewith Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e6. S corporation\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-an-s-corp\"\u003eS corporations\u003c/a\u003e, or S corps, sidestep the double taxation issue that C corps face. Like partnerships, S corps are pass-through entities, which means that instead of paying corporate income tax as a business entity, they are taxed only once at the owners’ and shareholders’ personal income levels. Choosing between an \u003ca href=\"/blog/llc-vs-s-corp\"\u003eS corp or LLC\u003c/a\u003e is a common decision for business owners. \u003c/p\u003e\n\u003cp\u003eThat advantage is offset by limits on fundraising and strict \u003ca href=\"/blog/s-corp-requirements\"\u003erequirements\u003c/a\u003e for maintaining S corp status. For instance, S corps may only issue common stock to a maximum of 100 shareholders, and those shareholders must be individuals who are citizens or permanent residents of the United States.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e7. Benefit corporation\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-b-corporation\"\u003ebenefit corporation\u003c/a\u003e, sometimes called a B corp, is a different type of for-profit corporation recognized by most US states. While they’re taxed the same way as C corps, benefit corporations place added emphasis on making a positive impact on local communities and the environment.\u003c/p\u003e\n\u003cp\u003eWhile a benefit corporation can both do good and generate profits, it’s subject to the same requirements as C corporations. Plus, a benefit corporation must demonstrate its commitment to a higher calling by publishing an annual report assessing its social and environmental performance.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e8. Limited liability company (LLC)\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-an-llc\"\u003eLimited liability companies\u003c/a\u003e (LLCs) meld many of the characteristics of a partnership with those of a traditional corporate legal entity. LLCs are distinct legal entities, which helps to protect owners from personal liability for any debts and damages accrued by the business.\u003c/p\u003e\n\u003cp\u003eAn additional advantage of forming your small business as a limited liability company is tax flexibility. LLCs can opt to be taxed as corporations (twice) or as pass-through entities like sole proprietorships and S corps.\u003c/p\u003e\n\u003cp\u003eThe downside of forming a limited liability company is that the registration process is more complex than with sole proprietorship or partnerships. For instance, an LLC must write and file articles of incorporation and appoint a registered agent.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e9. Nonprofit\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/nonprofit\"\u003enonprofit\u003c/a\u003e is a business that has been granted tax-exempt status by the US Internal Revenue Service (IRS) on the basis that it advances a social cause benefiting the public. In essence, nonprofit refers primarily to a business’s tax status, as most nonprofits are also corporations.\u003c/p\u003e\n\u003cp\u003eThe main advantage of \u003ca href=\"/blog/start-nonprofit\"\u003eforming your small business as a nonprofit\u003c/a\u003e is the tax benefit; if your organization qualifies as a \u003ca href=\"https://www.irs.gov/charities-non-profits/charitable-organizations/exemption-requirements-501c3-organizations\"\u003e501(c)(3) tax-exempt organization\u003c/a\u003e under the Internal Revenue Code, it won’t have to pay federal income tax.\u003c/p\u003e\n\u003cp\u003eNevertheless, nonprofits are limited in the business activities they can pursue and must reinvest all profits into the business. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003e10. Joint venture\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/ca/blog/what-is-a-joint-venture\"\u003ejoint venture\u003c/a\u003e is essentially a partnership between one or more separate business entities. In these types of business arrangements, firms agree to pool resources toward the achievement of a specific task—often on a temporary basis.\u003c/p\u003e\n\u003cp\u003eBusinesses might undertake joint ventures to win a contract, purchase real estate, or respond to changing industry regulations.\u003c/p\u003e\n\u003cp\u003eThe upside of joint ventures as a business structure is that they allow participants to benefit from the resources of other participating firms without forfeiting independence by merging them into one organization. The main disadvantage, however, is that each participant is responsible for all the costs and losses of the joint venture.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelpful resources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/small-business-grants\"\u003eSmall Business Grants: Where To Get Funding in 2024\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-start-a-business\"\u003eHow To Start a Business\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/lZi4A9pyJb4?si=27fVHcqSucIVNKCJ\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eHow to choose the right business structure\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eAssess your risk tolerance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eUnderstand tax implications\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eEvaluate control and management needs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eConsider funding options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eConsider future growth and scalability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eSet personal and business goals\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"15\"\u003e1. Assess your risk tolerance\u003c/h3\u003e\n\u003cp\u003eWhen figuring out your risk tolerance, think about how comfortable you are with potential financial and legal risks. Some key points to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow important is it to keep your personal belongings separate from your business?\u003c/li\u003e\n\u003cli\u003eWhat’s the likelihood of your business facing legal challenges?\u003c/li\u003e\n\u003cli\u003eAre you OK with taking on business debt, or does that make you nervous?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eImagine you’re starting an online store selling custom-printed t-shirts. Your risk level might seem low at first glance, but there are still factors to consider. What if a shirt’s design infringes on someone’s copyright? Or what if the dyes cause allergic reactions in some customers?\u003c/p\u003e\n\u003cp\u003eIf you aim to become the next big thing in online fashion, you might be willing to take on more risk to expand faster. But if you’re looking to run a modest side hustle, a more conservative approach might be better.\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003eNote: \u003c/strong\u003eThere’s no “correct” level of risk tolerance. It’s about understanding your comfort level and choosing a structure that aligns with your \u003ca href=\"/blog/business-model\"\u003ebusiness model\u003c/a\u003e. If you’re unsure, consulting with a business adviser or lawyer is always a good idea.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e2. Understand tax implications\u003c/h3\u003e\n\u003cp\u003eDifferent types of businesses qualify for \u003ca href=\"https://www.irs.gov/businesses\"\u003edifferent tax treatment\u003c/a\u003e by the IRS, as well as state and local tax authorities.\u003c/p\u003e\n\u003cp\u003eBusiness tax statuses include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePass-through tax status.\u003c/strong\u003e Taxes are “passed through” from a company to its shareholders, who pay personal income tax on dividends.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorporation tax status.\u003c/strong\u003e Corporations are taxed twice: once on corporate income and again on shareholders’ personal income.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNonprofit tax status.\u003c/strong\u003e Nonprofits are exempt from some taxes at federal and state levels so long as they meet eligibility requirements.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"\" marketing-block--padded=\"\" marketing-block--light=\"\" marketing-block=\"\"\u003e\n\u003cp class=\"\" heading--4=\"\"\u003eTake the stress out of sales tax with Shopify Tax\u003c/p\u003e\n\u003cp\u003eWith Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\u003c/p\u003e\n\u003ca noreferrer=\"\" noopener=\"\" _blank=\"\" target=\"\" https:=\"\" marketing-button--small=\"\" marketing-button=\"\"\u003eExplore Shopify Tax\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"17\"\u003e3. Evaluate control and management needs\u003c/h3\u003e\n\u003cp\u003eWhen picking your business structure, consider how much control you want over decisions and day-to-day operations. Different structures give you different levels of say in running things.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA sole proprietorship is good if you want total control.\u003c/strong\u003e You’ll call all the shots, but you’ll also be on the hook for everything.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartnerships split control between you and your partners.\u003c/strong\u003e Make sure you trust them and agree on who does what.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorporations have more complex management.\u003c/strong\u003e There’s a board of directors, officers, and shareholders involved. You might have less direct control, but it can benefit bigger operations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLLCs offer flexibility.\u003c/strong\u003e You can run it yourself or set it up like a corporation with managers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThink about your comfort level with sharing control. Do you work well with others or prefer to be the boss? How hands-on do you want to be in daily \u003ca href=\"/ca/blog/what-are-business-operations\"\u003ebusiness operations\u003c/a\u003e? If you plan to grow big, a structure that allows for easier expansion might be smart.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e4. Consider funding options\u003c/h3\u003e\n\u003cp\u003eWhen you’re starting out, one key thing to think about is how you’ll fund your business. How you fund your business will dictate the business structure you choose. \u003c/p\u003e\n\u003cp\u003eSay you’re launching a new app. If you go the sole proprietorship route, you might be dipping into your savings or asking your family for a loan. It’s simple, but it might limit your options down the road. \u003c/p\u003e\n\u003cp\u003eOn the flip side, forming a corporation could open doors to bigger possibilities. You could end up pitching to venture capitalists or even going public someday. A partnership lets you pool your resources with friends or colleagues. \u003c/p\u003e\n\u003cp\u003eTake some time to consider how different structures might affect your funding options. And when in doubt, consult a professional business adviser or lawyer on which option is best for your funding plans.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e5. Consider future growth and scalability\u003c/h3\u003e\n\u003cp\u003eWhen picking a business structure, think about where you want your company to be in five or 10 years. Different structures have pros and cons for growing your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSole proprietorship.\u003c/strong\u003e Easy to start but tough to expand. You’re on your own for funding and decision-making.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartnership.\u003c/strong\u003e This lets you team up with others, but growth can get messy as more partners join.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited liability company (LLC). \u003c/strong\u003eFlexible and protects your personal assets. It’s good for small to medium-sized businesses that want room to grow.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorporation. \u003c/strong\u003eBest for big growth plans. Getting investors and going public is easier, but it comes with more rules and paperwork.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThink about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow big do you want to get?\u003c/li\u003e\n\u003cli\u003eWill you need outside investors?\u003c/li\u003e\n\u003cli\u003eDo you plan to sell the business someday?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePick a structure that won’t hold you back as your business takes off. Remember, you can always change your structure later, but getting it right from the start is easier.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e6. Set personal and business goals\u003c/h3\u003e\n\u003cp\u003eAsk yourself where you see this business going. Are you hoping to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrow it into a major company?\u003c/strong\u003e If you want to grow beyond yourself, you may want to consider forming an LLC or C corporation.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep it as a side hustle?\u003c/strong\u003e If you want a small, manageable business, you might fare well as a sole proprietor.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEventually sell it?\u003c/strong\u003e If you want to sell your company someday, consider staying a sole proprietorship. Since the business is owned by a single individual, there are no complex ownership transfers involved; you simply sell the business assets as the new owner directly.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou’re not locked into your choice forever. As your goals change (and they will), you can always restructure your business. The important thing is to pick a structure that aligns with your current plans and helps you work toward your goals, whether that’s becoming the next soda pop mogul or just earning some extra cash with a small \u003ca href=\"/blog/home-business\"\u003ehome-based business\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eDetermining which type of business is right for you\u003c/h2\u003e\n\u003cp\u003eDetermining the right structure for your \u003ca href=\"/blog/what-is-a-small-business\"\u003esmall business\u003c/a\u003e is one of the most important decisions you will make as an entrepreneur. \u003c/p\u003e\n\u003cp\u003eAfter reflecting on the questions above, consult a business attorney or certified public accountant (CPA). These professionals can give you personalized advice based on your situation and help you navigate any financial or legal implications. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eTypes of business FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 4 main types of businesses?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe four main types of businesses are sole proprietorship, partnerships, limited liability companies, and corporations.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 10 types of business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eSole proprietorship\u003c/li\u003e\n\u003cli\u003eGeneral partnership\u003c/li\u003e\n\u003cli\u003eLimited partnership\u003c/li\u003e\n\u003cli\u003eLimited liability partnership (LLP)\u003c/li\u003e\n\u003cli\u003eC corporation\u003c/li\u003e\n\u003cli\u003eS corporation\u003c/li\u003e\n\u003cli\u003eBenefit corporation\u003c/li\u003e\n\u003cli\u003eLimited liability company (LLC)\u003c/li\u003e\n\u003cli\u003eNonprofit\u003c/li\u003e\n\u003cli\u003eJoint venture\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are business categories?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBusiness categories are classifications that group similar types of businesses based on their activities or industries. These categories help organize businesses into regulatory, tax, and statistical categories, and include sectors like retail, manufacturing, health care, and technology.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best business structure for a small business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere is no one-size-fits-all “best” business structure for small businesses, as the ideal choice depends on liability protection, taxation, ownership structure, and growth plans. However, an LLC is generally considered the best structure for small- and medium-sized businesses.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a lawyer to set up my business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile it’s not always legally required, consulting with a lawyer when setting up your business is highly recommended—especially for more complex structures like corporations or LLCs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"How you structure a business determines your taxes, personal liability, day-to-day operations, and fundraising. Here are the 10 most common types of business.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/types_20of_20businesses.png?v=1697556508\" alt=\"Business binders in a neat row, representing different types of business.\"\u003e\n\u003cp\u003eHow you structure a business determines your taxes, personal liability, day-to-day operations, and fundraising. Here are the 10 most common types of business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Business Structures: 10 Types and How To Choose","description":"How you structure a business determines your taxes, personal liability, day-to-day operations, and fundraising. Here are the 10 most common types of business."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Small Business Grants: Where To Get Funding in 2024\",\"url\":\"blog/small-business-grants\"},{\"title\":\"How To Start a Business in Vermont: 8 Easy Steps\",\"url\":\"blog/how-to-start-a-business-in-vermont\"},{\"title\":\"What Is Exporting? Exporting Definition and Trends\",\"url\":\"blog/what-is-exporting\"},{\"title\":\"How To Start an LLC in Ohio in 11 Simple Steps\",\"url\":\"blog/how-to-start-an-llc-in-ohio\"},{\"title\":\"How To Start an LLC in Nebraska in 11 Steps\",\"url\":\"blog/how-to-start-an-llc-in-nebraska\"},{\"title\":\"How To Start an LLC in California in 12 Steps (2024)\",\"url\":\"blog/how-to-start-an-llc-in-california\"},{\"title\":\"General Partnership vs. Limited Partnership: What’s the Difference?\",\"url\":\"blog/general-vs-limited-partnership\"},{\"title\":\"How To Choose the Best Domain Name in 2024 (7 Tips and Tools)\",\"url\":\"blog/choose-domain-name\"},{\"title\":\"Sole Proprietorship vs. LLC: Which Is Best for Your Business?\",\"url\":\"blog/sole-proprietorship-vs-llc\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/types_20of_20businesses.png?v=1729263510","imageAltText":"Business binders in a neat row, representing different types of business.","modifiedAt":"Sep 24, 2024","modifiedAtRaw":"2024-09-24T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556883836962","handle":"high-ticket-affiliate-programs","title":"High-Ticket Affiliate Marketing: 15 Profitable Programs (2024)","publishedAt":"2024-09-24T04:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/arrow_90caf352-c52c-4fdd-8da0-7e9a665dc18f.png?v=1730128474","altText":"a green arrow pointing up representing high ticket affiliate marketing.","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eThere’s no shortage of \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate marketing programs\u003c/a\u003e that offer rewards for creators and marketers who can drive traffic and generate sales.\u003c/p\u003e\n\u003cp\u003eBut as an affiliate, finding high-paying opportunities can be a challenge. With so many products and commission structures to choose from, it’s easy for marketers to find themselves in unprofitable partnerships.\u003c/p\u003e\n\u003cp\u003eEven if you’ve been an affiliate for years, you could be missing out on these 15 high-paying opportunities.\u003c/p\u003e\n\u003cdiv class=\"rounded-full bg-marketingBg mb-6 px-4 py-2.5\" data-component-name=\"blog-cta-tailored-text\"\u003e\u003ca class=\"flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link\" href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fhigh-ticket-affiliate-programs\u0026amp;signup_types[]=paid_trial_experience\"\u003eClick here to start selling online now with Shopify\u003cspan class=\"bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [\u0026amp;_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform\"\u003e\u003csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"14\" height=\"10\" viewbox=\"0 0 14 10\" fill=\"currentColor\"\u003e\u003cpath d=\"M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306\" stroke=\"#F6F6F1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003c/path\u003e\u003cpath d=\"M0.999512 5.00029H11.864\" stroke=\"#F6F6F1\" stroke-linecap=\"round\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is high-ticket affiliate marketing?\u003c/h2\u003e\n\u003cp\u003eHigh-ticket affiliate marketing is a specialized type of affiliate marketing that focuses on promoting expensive products and services for a large commission, typically $100 or more per sale. This strategy allows marketers to earn more money from fewer sales.\u003c/p\u003e\n\u003cp\u003eA key characteristic of high-ticket affiliate marketing is higher commission rates, often ranging from 10% to 50% of the product's price. This means a single sale can generate significant earnings.\u003c/p\u003e\n\u003cp\u003eHigh-ticket affiliate marketers target smaller audiences with a specific interest in expensive items. Examples of products promoted by high-ticket affiliate programs include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoftware\u003c/li\u003e\n\u003cli\u003eFinancial investment tools\u003c/li\u003e\n\u003cli\u003eJewelry\u003c/li\u003e\n\u003cli\u003eLuxury travel experiences\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e🌟 Not sure where to start? Learn how to \u003ca href=\"https://blog/affiliate-marketing-niches\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003efind a lucrative affiliate marketing niche that suits your skills\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow much do high-ticket affiliate marketers make?\u003c/h2\u003e\n\u003cp\u003eHigh-ticket affiliate marketing income varies by product and commission structure. Some high-ticket programs pay a flat rate per sale. For example, Shopify pays up to $500 for each successful \u003ca href=\"/affiliates\"\u003ePOS Pro referral\u003c/a\u003e. Others offer a percentage of the sale.\u003c/p\u003e\n\u003cp\u003eData from \u003ca href=\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eZipRecruiter\u003c/a\u003e indicates the average high-ticket affiliate marketer income is approximately $47,500 per year. In contrast, ZipRecruiter puts the \u003ca href=\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eaverage annual revenue\u003c/a\u003e for all types of affiliate marketers at $82,000.\u003c/p\u003e\n\u003cp\u003eWhy might a regular affiliate marketer earn more on average than a high-ticket marketer? It usually comes down to the number of sales. Although each sale in high-ticket affiliate marketing brings in a larger sum, sales are less frequent due to the high cost of the items.\u003c/p\u003e\n\u003cp\u003eAlongside more cautious consumers, high-ticket affiliate marketers often face increased competition from other marketers. To effectively drive sales, high-ticket marketers need extensive knowledge of their \u003ca href=\"/blog/niche-markets\"\u003eniche\u003c/a\u003e, as well as a refined \u003ca href=\"/blog/what-is-content-strategy\"\u003econtent strategy\u003c/a\u003e to engage hesitant buyers.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A table showing the national average of the high ticket affiliate marketing salary\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/table_32074a3f-7b45-49c0-a578-458715c72245.png?v=1716319714\" data-mce-style=\"float: none;\"\u003e\n\u003cfigcaption\u003eAverage high-ticket affiliate marketing earnings in the United States. \u003ca href=\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003eZiprecruiter\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eExamples of successful affiliate marketers, such as Pat Flynn and Ryan Robinson, show that it’s possible to make a significant amount of money from high-ticket programs. Pat reportedly has earned \u003ca href=\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emore than $3.5 million\u003c/a\u003e in affiliate revenue since 2010, while Ryan earns nearly half of his \u003ca href=\"https://www.ryrob.com/blog-income-report-march-2021/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$35,000 monthly blog income\u003c/a\u003e from high-ticket affiliate sales.\u003c/p\u003e\n\u003cp\u003e🌟 Do you want to become an affiliate marketer but have limited funds? Learn how to \u003ca href=\"/blog/start-affiliate-marketing-with-no-money\"\u003estart an affiliate marketing business with no money\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e15 best high-ticket affiliate marketing programs\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eWP Engine\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eLiquid Web\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eClickFunnels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eHubSpot\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eAmazing Selling Machine\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eAuthority Hacker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eSmartproxy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eMemberMouse\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eFiverr\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eSemrush\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eKinsta\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eGoogle Workspace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eVilliers\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"10\"\u003e1. \u003ca href=\"/affiliates\"\u003eShopify\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of Shopify's Affiliate Program page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_86ef9560-0d45-4db5-8482-ce2b51a206ae.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eBusiness and entrepreneurship\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"/affiliates\"\u003eShopify Affiliate Program\u003c/a\u003e is a high-ticket affiliate program for educators, influencers, reviewers, and content creators who can reach audiences interested in business and entrepreneurship.\u003c/p\u003e\n\u003cp\u003eAs an affiliate, you’ll make a competitive commission for every merchant who signs up for one of Shopify’s full-price store plans or purchases point-of-sale hardware.\u003c/p\u003e\n\u003cp\u003eShopify’s affiliate team helps you create engaging marketing content with a full library of creative assets, educational materials, and lead magnets—as well as performance insights from your personal affiliate dashboard.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate requirements:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOwn and run an active website\u003c/li\u003e\n\u003cli\u003eHave an established audience\u003c/li\u003e\n\u003cli\u003eCreate original content such as online courses, blog posts, videos, or guides\u003c/li\u003e\n\u003cli\u003eHave experience with commerce, entrepreneurship, Shopify, or other \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFixed commission that varies by merchant location\u003c/li\u003e\n\u003cli\u003eCommission ranges from $25 to $150 for full-priced plan referrals, and up to $500 for POS Pro referrals\u003c/li\u003e\n\u003cli\u003eBiweekly payment in USD via bank account or PayPal\u003c/li\u003e\n\u003cli\u003eCookie duration: 30 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eBecome a Shopify Affiliate\u003c/p\u003e\n\u003cp\u003eJoin the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\u003c/p\u003e\n\u003ca href=\"http://app.impact.com/campaign-campaign-info-v2/Shopify.brand\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eApply now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e2. \u003ca href=\"https://wpengine.com/partners/affiliate/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWP Engine\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"WP Engine affiliate program page, with a button to sign up.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wpengine.png?v=1716319715\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eWebsite hosting\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://wpengine.com/partners/affiliate/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWP Engine\u003c/a\u003e is an \u003ca href=\"/tour/ecommerce-hosting\"\u003eecommerce hosting\u003c/a\u003e company that offers WordPress hosting services and website themes for bloggers, businesses, and personal sites.\u003c/p\u003e\n\u003cp\u003eAffiliates earn high-ticket commissions by selling hosting plans and StudioPress website themes. Payouts range from $200 to $7,500, based on the plan you sell. The program also rewards affiliates for recruiting other marketers, paying $50 every time an affiliate that you refer makes a sale.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommission rates start at $200 for a WP engine referral or 35% of StudioPress theme sales\u003c/li\u003e\n\u003cli\u003eBonus for every five referrals sent to WP Engine\u003c/li\u003e\n\u003cli\u003eMonthly payouts to PayPal or ACH\u003c/li\u003e\n\u003cli\u003eCookie duration: 180 days for WP Engine referrals or 60 days for StudioPress theme sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e3. \u003ca href=\"https://www.liquidweb.com/partner-community/affiliate/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLiquid Web\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of the Liquid Web website with an employee photo.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/liquidweb.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche:\u003c/strong\u003e Website hosting\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.liquidweb.com/partner-community/affiliate/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLiquid Web\u003c/a\u003e is another website hosting company with a high-ticket affiliate program. Selling features of Liquid Web’s hosting service include 24/7 customer support, VPS and cloud hosting, as well as dedicated servers.\u003c/p\u003e\n\u003cp\u003eLiquid Web has one of the highest-paying commission structures of any hosting company. Partners receive up to 200% of the sales amount, up to a maximum of $7,000. Join the program through the affiliate network \u003ca href=\"https://www.liquidweb.com/partner-community/affiliate/#sign-up\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eImpact Radius\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommission starts at 150% of a single sale and increases to 200% for 20 or more sales, up to a maximum of $7,000\u003c/li\u003e\n\u003cli\u003eCommissions are paid by direct deposit 15 days after the lock date\u003c/li\u003e\n\u003cli\u003eCookie duration: 90 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e4. \u003ca href=\"https://www.clickfunnels.com/affiliate-program\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eClickFunnels\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"ClickFunnels website with a video thumbnail of a man sitting on a desk.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/clickfunnels_20af4052-6cde-45ad-8661-9d21757d4554.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eMarketing tools\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.clickfunnels.com/affiliate-program\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eClickFunnels\u003c/a\u003e is a landing page builder for entrepreneurs. Founded in 2014, it now has more than 100,000 users. The ClickFunnels affiliate program offers a recurring 30% monthly commission for as long as referred accounts are active, with the opportunity for additional bonuses based on upsells, selling challenges, and add-ons.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e30% monthly recurring commission\u003c/li\u003e\n\u003cli\u003eBi-monthly payment via ACH, direct deposit, PayPal, or wire transfer\u003c/li\u003e\n\u003cli\u003eCookie duration: 45 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e5. \u003ca href=\"https://www.hubspot.com/partners/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHubSpot\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"The HubSpot \u0026amp;quot;Become a HubSpot Affiliate \u0026amp;quot; webpage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hubspot_cd89f78a-93ab-46e2-bd89-6054d7c1e61b.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche:\u003c/strong\u003e Marketing tools\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.hubspot.com/partners/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHubSpot\u003c/a\u003e makes software for marketing, sales, and customer service businesses. Its affiliate program is split into three performance-based tiers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHubSpot affiliate:\u003c/strong\u003e 30% recurring commission for up to one year\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper affiliate:\u003c/strong\u003e 30% commission up to one year plus bonus options\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElite affiliate:\u003c/strong\u003e custom commissions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEach tier receives access to an affiliate resource center with copy examples, images, and other marketing materials to support content creation.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e30% monthly commission for one year\u003c/li\u003e\n\u003cli\u003ePayment via PayPal or direct deposit 30 days after invoicing\u003c/li\u003e\n\u003cli\u003eCookie duration: 180 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e6. \u003ca href=\"https://amazing.com/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAmazing Selling Machine\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Screenshot of the Amazing Spelling Machine Affiliates page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amazonsellingmachine.png?v=1716319715\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche:\u003c/strong\u003e Online courses\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.amazing.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAmazing Selling Machine\u003c/a\u003e (ASM) is a training program that teaches entrepreneurs how to sell on ecommerce platforms such as Amazon and \u003ca href=\"/blog/what-is-shopify\"\u003eShopify\u003c/a\u003e. Offers include six-week online courses, private mentorship, and access to a global community of sellers.\u003c/p\u003e\n\u003cp\u003eAs an affiliate, you can promote three main offerings: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmazing Selling Machine: the brand’s flagship course\u003c/li\u003e\n\u003cli\u003eMembership to the Amazing Academy\u003c/li\u003e\n\u003cli\u003eTickets to SellerCon: the brand’s annual conference\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommission rates of up to 50%\u003c/li\u003e\n\u003cli\u003eRecurring commissions for referred subscribers\u003c/li\u003e\n\u003cli\u003eMonthly payments via PayPal, check, or wire transfer\u003c/li\u003e\n\u003cli\u003eCookie duration: 60 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e7. \u003ca href=\"https://www.authorityhacker.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAuthority Hacker\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"The Authority Hacker website with a photo of Gael Breton and Mark Webster.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/authorityhacker.png?v=1716319715\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eOnline course\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.authorityhacker.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAuthority Hacker\u003c/a\u003e is an online marketing education company that teaches people how to build and run successful websites. The company is run by podcasters Gael Breton and Mark Webster.\u003c/p\u003e\n\u003cp\u003eTheir affiliate program pays up to $1,979 per sale promoting courses, with a lifetime commission on other products that referrals buy. Affiliates can track traffic, referrals, and payouts through a personalized dashboard via ThriveChart.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommissions of up to $1,979 per sale\u003c/li\u003e\n\u003cli\u003eMonthly payments via PayPal through ThriveChart\u003c/li\u003e\n\u003cli\u003eCookie duration: 60 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e8. \u003ca href=\"https://smartproxy.com/proxy-affiliate-program\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSmartproxy\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"The Authority Hacker website with a photo of Gael Breton and Mark Webster.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/smartproxy_fa7c81f9-30be-4301-8335-4d10a78beb8a.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eWeb services\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://smartproxy.com/proxy-affiliate-program\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSmartproxy\u003c/a\u003e is a residential proxy network with more than 40 million residential IPs. A proxy is a server between you and a website you’re trying to access. Businesses can use Smaryproxy’s service to target data globally, verify ads, automate social media, and more.\u003c/p\u003e\n\u003cp\u003eSmartproxy affiliates earn commissions on sales of proxy plans, making up to $2,500 per new customer. Payouts are made 20 days after a 27-day locking period. Most Smartproxy plans go for hundreds of dollars per month, so commissions can quickly add up.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommissions of up to 50%, up to a maximum of $2,500\u003c/li\u003e\n\u003cli\u003ePayment via wire transfer or PayPal 20 days after the lock period\u003c/li\u003e\n\u003cli\u003eCookie duration: 60 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e9. \u003ca href=\"https://membermouse.com/dashboard/affiliate-program/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMemberMouse\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of the MemberMouse affiliate program landing page.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/membermouse_a2f679fd-9532-4434-9940-32ec98d1a5ff.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eEcommerce apps\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://membermouse.com/dashboard/affiliate-program/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMemberMouse\u003c/a\u003e is an enterprise-level WordPress membership plug-in that lets users create gated content (requiring information such as an email to access), accept payments, manage customers, and more.\u003c/p\u003e\n\u003cp\u003eMemberMouse provides affiliates with \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eunique links\u003c/a\u003e and promotional content, so you can start earning fast. Commissions begin at 25% of a referral’s first purchase of any MemberMouse plan, with opportunities to increase that amount through bonus rewards.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e25% commission on all payments for one year\u003c/li\u003e\n\u003cli\u003ePayment via PayPal on the first of the month\u003c/li\u003e\n\u003cli\u003eCookie duration: 90 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e10. \u003ca href=\"https://affiliates.fiverr.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFiverr\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of the Fiverr website with a photo of an affiliate marketer.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fiverr_13008f70-5daa-43e7-8c66-aaf687df1e19.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche:\u003c/strong\u003e Freelance services\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://affiliates.fiverr.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFiverr\u003c/a\u003e is a marketplace for digital freelance services from copywriting to website development. The platform has several products, such as Fiverr Business, Fiverr Pro, and Fiverr Learn. \u003c/p\u003e\n\u003cp\u003eFiverr affiliates earn various commissions based on the products they choose to promote. Most products offer a high percentage of the first order, as well as 10% of any additional purchases made in the next 12 months.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eVarious commission structures: Fixed rate, revenue share, or hybrid\u003c/li\u003e\n\u003cli\u003eMonthly payment via PayPal, bank transfer, Fiverr revenue card, or Payoneer\u003c/li\u003e\n\u003cli\u003eCookie duration: 30 days from first click\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e11. \u003ca href=\"https://www.semrush.com/lp/affiliate-program/en/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSemrush\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg style=\"float: none;\" alt=\"A screenshot of the Semrush affiliate sign up page with a photo of a happy affiliate marketer.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/semrush_6b318b2c-2eff-400c-9782-e94812a36aaa.png?v=1716319715\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eMarketing tools\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.semrush.com/lp/affiliate-program/en/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSemrush\u003c/a\u003e is a search engine optimization tool for online marketers. There are more than 10 million Semrush users, including Fortune 500 companies.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://app.impact.com/advertiser-advertiser-info/Semrush.brand\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSemrush Affiliate Program\u003c/a\u003e is run through the affiliate network Impact. It uses a last-click marketing attribution model where the last affiliate link that converts the lead gets credit for the sale. The revenue-sharing program offers $200 for every new subscription sale, as well as smaller commissions for leads and free trial sign-ups.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommission rate of $200 per subscription and $10 per lead\u003c/li\u003e\n\u003cli\u003ePayment via PayPal 21 days after the lock period\u003c/li\u003e\n\u003cli\u003eCookie duration: 120 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e12. \u003ca href=\"https://kinsta.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKinsta\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of the Kinsta affiliate sign up page.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kinsta_23af3210-17a6-438f-a9e6-ece0b73925dd.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eWebsite hosting\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://kinsta.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKinsta\u003c/a\u003e offers managed WordPress hosting on cloud servers with a 99.9% uptime guarantee. Its high-ticket referral program gives affiliate partners the opportunity to earn up to $500 for successful referrals, plus up to 10% of a referral’s monthly plan fee for as long as they remain a Kinsta customer.\u003c/p\u003e\n\u003cp\u003eAccording to Kinsta’s payment calculator, this means affiliates can expect to earn $135 per month for Pro plan referrals—making the program a potentially lucrative source of \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eKinsta also provides marketing resources through its Affiliate Academy, a knowledge base of tips and affiliate guidance.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInitial commissions of up to $500, plus monthly recurring commissions of 5% to 10% of the referral’s plan fee\u003c/li\u003e\n\u003cli\u003eMonthly payments via PayPal\u003c/li\u003e\n\u003cli\u003eCookie duration: 60 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"22\"\u003e13. \u003ca href=\"https://www.spocket.co/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSpocket\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A screenshot of the Spocket affiliate sign-up page with a photo of a smiling affiliate partner.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/spocket.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eDropshipping\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.spocket.co/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSpocket\u003c/a\u003e is a global dropshipping marketplace that connects sellers with product suppliers across the US, Europe, India, and South America. Shopify merchants can use the \u003ca href=\"https://apps.shopify.com/spocket\"\u003eSpocket app\u003c/a\u003e to list and sell products from Spocket suppliers.\u003c/p\u003e\n\u003cp\u003eIts high-ticket affiliate program offers a recurring commission of up to 30% of a referral’s monthly fees, allowing affiliates to earn up to $1,080 per customer per year. Spocket also promotes monthly affiliate challenges for extra cash and provides marketing assets to help affiliates advertise.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecurring monthly commissions for as long as customers use Spocket\u003c/li\u003e\n\u003cli\u003eMonthly payments via PayPal or Stripe\u003c/li\u003e\n\u003cli\u003eCookie duration: 90 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e14. \u003ca href=\"https://workspace.google.com/affiliate-program/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Workspace\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"The Google Workspace affiliate sign up page with an illustration of Google’s portfolio of apps.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googleworkspace.png?v=1716319714\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche: \u003c/strong\u003eSaaS\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://workspace.google.com/affiliate-program/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Workspace\u003c/a\u003e affiliate program rewards partners for referring businesses to Gmail, Google Meet, Drive, and other Workspace apps.\u003c/p\u003e\n\u003cp\u003ePayouts are per user, and with many business accounts including dozens of users, that can mean high-ticket commissions. For example, a Business Plus referral of a US-based customer with 10 users would result in a $270 commission.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCommissions are on a per-user basis and vary by customer location.\u003c/li\u003e\n\u003cli\u003eEarn up to $27 per user, up to a maximum of 300 users.\u003c/li\u003e\n\u003cli\u003eCookie duration: 60 days.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"24\"\u003e15. \u003ca href=\"https://www.villiersjets.com/affiliates\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVilliers\u003c/a\u003e\n\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Villiers homepage with a search bar and background image showing a private jet interior.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/villiers.png?v=1716319715\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAffiliate niche:\u003c/strong\u003e Luxury travel\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.villiersjets.com/affiliates/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVilliers\u003c/a\u003e is a chartered jet network with more than 10,000 private aircraft flying to 40,000 destinations. The platform allows users to compare prices and book flights.\u003c/p\u003e\n\u003cp\u003eFor travel bloggers, partnering with Villiers’ high-ticket affiliate program offers the potential to earn thousands when referrals book flights, plus recurring commissions for future bookings. According to Villiers, successful partners can earn more than $5,000 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey details:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e30% commission on every booked flight, including future referral bookings\u003c/li\u003e\n\u003cli\u003ePayments made 14 days after a flight’s completion via PayPal or wire transfer\u003c/li\u003e\n\u003cli\u003eCookie duration: 365 days\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to start high-ticket affiliate marketing\u003c/h2\u003e\n\u003cp\u003eHere are the basic steps involved in growing an audience, partnering with brands, and referring customers for high-ticket sales. \u003c/p\u003e\n\u003ch3\u003e1. Grow a relevant, engaged audience\u003c/h3\u003e\n\u003cp\u003eStart by building an online hub to publish content and reach your audience. This might be a blog, a YouTube channel, a \u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003epodcast\u003c/a\u003e, or social media accounts. In high-ticket affiliate marketing, the size of your following isn't as crucial as the quality of your interactions. It's important to engage with a \u003ca href=\"/blog/target-audience\"\u003erelevant audience\u003c/a\u003e who trusts your advice and views you as an authority in your niche.\u003c/p\u003e\n\u003cp\u003eFor example, a podcast about yachts that covers the latest products and news might attract only a few hundred listeners per episode. But contact with this highly relevant audience would make you an attractive partner for high-ticket affiliate programs in the boating industry.\u003c/p\u003e\n\u003ch3\u003e2. Apply to affiliate programs\u003c/h3\u003e\n\u003cp\u003eAs you develop an audience within your chosen niche, start exploring high-ticket programs for relevant products. Some marketers may perform this task first, selecting a niche based on the affiliate programs available. The goal is to find a match between your content, your audience's interests, and high-value products.\u003c/p\u003e\n\u003cp\u003eWhen selecting affiliate programs, evaluate commission structures carefully. Consider your audience size as well as a product’s expected \u003ca href=\"/blog/ecommerce-conversion-rate\"\u003econversion rate\u003c/a\u003e to estimate potential earnings.\u003c/p\u003e\n\u003cp\u003eCompile a list of affiliate products to feature across your content. Include items directly related to your audience, as well as \u003ca href=\"/blog/upselling-and-cross-selling\"\u003ecross-sells\u003c/a\u003e or tangentially related products. For example, if you run a \u003ca href=\"/blog/popflex-product-design\"\u003efitness YouTube channel\u003c/a\u003e, you might focus on reviewing high-end exercise equipment. Additionally, you could promote nutritional supplements or fitness courses to expand your earnings.\u003c/p\u003e\n\u003cp\u003eIt's worth applying to multiple affiliate programs. This not only gives you a variety of products to promote, but also puts you in a better position to negotiate with affiliates for more favorable commission terms as your influence grows.\u003c/p\u003e\n\u003cp\u003eAs your platform becomes a sought-after space for brands, you may find that companies are willing to offer exclusive deals or increased rates to secure a prime spot for their affiliate links.\u003c/p\u003e\n\u003ch3\u003e3. Create detailed, honest content\u003c/h3\u003e\n\u003cp\u003eWhen developing affiliate content, focus on clarity and honesty. Whether you're crafting in-depth product reviews or incorporating brief product mentions within broader content, make sure to present your true opinion.\u003c/p\u003e\n\u003cp\u003eExtensive reviews should feature a product’s cons as well as its pros. For instance, if you’re reviewing a high-end computer, rave about its superior processing power for gaming, but don’t forget to mention if it falls short on portability or battery life.\u003c/p\u003e\n\u003cp\u003eAlways be transparent about your affiliate relationships. Clearly disclose if links in your content are \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e, and let your audience know that you may earn a commission from their purchases.\u003c/p\u003e\n\u003ch3\u003e4. Use multiple content formats\u003c/h3\u003e\n\u003cp\u003eBy diversifying the way you present affiliate content, you can appeal to a wider range of customers. Not everyone likes to read long articles. Some might prefer watching a video or looking at an infographic.\u003c/p\u003e\n\u003cp\u003ePosting on multiple \u003ca href=\"/blog/marketing-channels\"\u003emarketing channels\u003c/a\u003e also expands your audience.\u003c/p\u003e\n\u003ch3\u003e5. Reinvest your early commissions\u003c/h3\u003e\n\u003cp\u003eIt may take time before you see steady revenue from affiliate referrals. As your first commissions come in, consider reinvesting initial earnings to help your business grow.\u003c/p\u003e\n\u003cp\u003eIf most of your traffic comes from search engines, think about reinvesting in your website’s \u003ca href=\"/blog/seo-checklist-online-store\"\u003eSEO\u003c/a\u003e. For example, many affiliates set a budget for \u003ca href=\"/blog/how-to-increase-website-traffic\"\u003eguest posting\u003c/a\u003e. Having your content featured on well-regarded sites can improve your \u003ca href=\"/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"\u003ebacklink profile\u003c/a\u003e and enhance your site's authority.\u003c/p\u003e\n\u003cp\u003eFor those who rely more heavily on social media, budgeting for \u003ca href=\"/blog/social-media-advertising\"\u003etargeted ads\u003c/a\u003e can be a great way to expand your reach. Platforms like Facebook and Instagram allow you to direct ads to specific audiences, boosting clicks and conversions.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHigh-ticket affiliate marketing vs. low-ticket affiliate marketing\u003c/h2\u003e\n\u003cp\u003eHigh-ticket affiliate marketing differs from low-ticket affiliate marketing in that it involves:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMore expensive items\u003c/li\u003e\n\u003cli\u003eHigher earnings potential\u003c/li\u003e\n\u003cli\u003eGreater competition\u003c/li\u003e\n\u003cli\u003eSelling in a specific \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003ebusiness niche\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eGaining a reputation as a subject-matter expert in your niche market\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt can be challenging to join some high-ticket affiliate programs due to the level of competition and the difficulty of accessing a relevant consumer market. For example, booking a private jet with Villiers can cost upward of $32,000—a price point that excludes the vast majority of consumers.\u003c/p\u003e\n\u003cp\u003eHigh-ticket brands may also have stricter affiliate partner requirements, such as having a certain audience reach or number of followers.\u003c/p\u003e\n\u003cp\u003eLow-ticket affiliate programs such as the \u003ca href=\"/blog/amazon-affiliate-marketing\"\u003eAmazon affiliate marketing\u003c/a\u003e program are typically more accessible, and provide access to millions of products that range from $25 to hundreds of dollars.\u003c/p\u003e\n\u003cp\u003eIf you have a loyal following that trusts your product recommendations, it may be easier to make a larger volume of smaller commissions through low-ticket affiliate marketing.\u003c/p\u003e\n\u003ch3\u003ePros and cons of choosing a high-ticket affiliate program\u003c/h3\u003e\n\u003cp\u003eThese pros and cons can help you decide if high-ticket affiliate marketing aligns with your goals:\u003c/p\u003e\n\u003ch4\u003eAdvantages\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher commissions:\u003c/strong\u003e Affiliates earn more per sale, which can quickly add up to significant income.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFewer sales needed:\u003c/strong\u003e Due to the higher commission per sale, affiliates don't need to sell as many products to make a good income.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocused marketing:\u003c/strong\u003e Targeted marketing efforts aim at specific audience segments who are likely to buy expensive products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher customer lifetime value:\u003c/strong\u003e High-ticket programs often pay affiliates for future sales, creating sustained earnings from a single referral.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDisadvantages\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher customer expectations:\u003c/strong\u003e Buyers spending a lot of money expect higher quality recommendations and marketing materials.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore customer hesitancy:\u003c/strong\u003e Higher price points can lead to longer sales cycles and more \u003ca href=\"/blog/shopping-cart-abandonment\"\u003eabandoned carts\u003c/a\u003e as customers take time to decide whether to buy.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeper knowledge required:\u003c/strong\u003e Marketers must understand complex features and benefits to effectively promote high-ticket items.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket limitations:\u003c/strong\u003e The pool of potential customers for expensive products is smaller, which can limit sales opportunities.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eMake higher affiliate commissions with fewer sales\u003c/h2\u003e\n\u003cp\u003eWhether you are just \u003ca href=\"/blog/affiliate-marketing-for-beginners\"\u003estarting out in affiliate marketing\u003c/a\u003e or have accumulated years of experience, finding the right high-ticket affiliate program can maximize your earnings. \u003c/p\u003e\n\u003cp\u003eHigh-ticket items, when relevant to your audience, can significantly boost your income and contribute to the growth of your affiliate marketing business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eHigh-ticket affiliate programs FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of high-ticket affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOne example of high-ticket affiliate marketing is the Kinsta affiliate program. Earn a $500 bonus for new referrals, plus 10% of a referral’s monthly subscription fee. Kinsta affiliates can earn more than $1,000 in monthly passive income by selling basic Kinsta packages.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho is the highest paid affiliate marketer?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePat Flynn is considered the highest paid affiliate marketer, having earned millions of dollars from affiliate marketing. He teaches everything he’s learned on the Smart Passive Income blog and podcast.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the most popular high-ticket affiliate marketing programs?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe most popular high-ticket affiliate marketing programs include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eShopify\u003c/li\u003e\n\u003cli\u003eWP Engine\u003c/li\u003e\n\u003cli\u003eLiquid Web\u003c/li\u003e\n\u003cli\u003eHubSpot\u003c/li\u003e\n\u003cli\u003eAuthority Hacker\u003c/li\u003e\n\u003cli\u003eFiverr\u003c/li\u003e\n\u003cli\u003eSpocket\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow long does it take to make money from high ticket affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe time it takes to earn money from high-ticket affiliate marketing depends on the size and engagement of an affiliate’s existing audience. If an affiliate has a large, relevant audience, they could start making money immediately. However, if they need to build or tailor an audience to fit a product, it may take several months to more than a year to generate consistent referrals. This is because creating popular content that ranks on search engines or appears on social media takes time. Using paid advertising can speed up this process, though it requires an upfront investment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"Explore these high-ticket affiliate programs. Boost your earnings with fewer sales and higher commissions.","excerptHtml":"\u003cimg alt=\"a green arrow pointing up representing high ticket affiliate marketing.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/arrow_f831647a-d8e5-44e3-a16d-63963ca2e59e.png?v=1716319714\"\u003e\n\u003cp\u003eExplore these high-ticket affiliate programs. Boost your earnings with fewer sales and higher commissions.\u003c/p\u003e","seo":{"__typename":"SEO","title":"High-Ticket Affiliate Marketing: 15 Profitable Programs (2024)","description":"Explore these high-ticket affiliate programs. Boost your earnings with fewer sales and higher commissions."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/high-ticket-affiliate-programs\",\"en-GB\":\"https://www.shopify.com/uk/blog/high-ticket-affiliate-programs\",\"en-AU\":\"https://www.shopify.com/au/blog/high-ticket-affiliate-programs\",\"en-ID\":\"https://www.shopify.com/id/blog/high-ticket-affiliate-programs\",\"en-NZ\":\"https://www.shopify.com/nz/blog/high-ticket-affiliate-programs\",\"en-ZA\":\"https://www.shopify.com/za/blog/high-ticket-affiliate-programs\",\"en-NG\":\"https://www.shopify.com/ng/blog/high-ticket-affiliate-programs\",\"en-PH\":\"https://www.shopify.com/ph/blog/high-ticket-affiliate-programs\",\"en-SG\":\"https://www.shopify.com/sg/blog/high-ticket-affiliate-programs\",\"en-HK\":\"https://www.shopify.com/hk/blog/high-ticket-affiliate-programs\",\"en-IE\":\"https://www.shopify.com/ie/blog/high-ticket-affiliate-programs\",\"en-MY\":\"https://www.shopify.com/my/blog/high-ticket-affiliate-programs\",\"pt\":\"https://www.shopify.com/br/blog/high-ticket-digital-marketing\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/high-ticket-affiliate-programs\",\"de\":\"https://www.shopify.com/de/blog/high-ticket-affiliate-marketing-das-musst-du-wissen\",\"es\":\"https://www.shopify.com/es/blog/high-ticket-marketing\",\"fr\":\"https://www.shopify.com/fr/blog/programmes-affiliation-rentables\",\"it\":\"https://www.shopify.com/it/blog/high-ticket-affiliate-marketing\",\"nl\":\"https://www.shopify.com/nl/blog/high-ticket-affiliate-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"Breakthrough Campaigns- 5 Merchants Share Their Strategies for Black Friday Cyber Monday\",\"url\":\"blog/bfcm-campaigns\"},{\"title\":\"Faster Checkout on Instagram and Facebook with Shop Pay\",\"url\":\"blog/checkout-on-facebook-shop-pay\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Examples and Templates","publishedAt":"2024-09-22T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/articles_20of_20organization_2bf5aa4b-56e6-4509-ba32-2babdf865fd4.jpg?v=1729518271","altText":"A stack of several books","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eIf you’re \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting a new business\u003c/a\u003e, you might consider forming an LLC, or \u003ca href=\"/blog/what-is-an-llc\"\u003elimited liability company\u003c/a\u003e—a popular choice for small businesses. To establish an LLC, you need to file articles of organization, which are foundational legal documents required in every US state.\u003c/p\u003e\n\u003cp\u003eIn this guide, you’ll learn what articles of organization are, why they’re essential, and how to file them to create your LLC and launch your new business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat are articles of organization?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy are articles of organization needed?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to file articles of organization in your state\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eLLC articles of organization templates and examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFiling fees for articles of organization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eLLC services\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eArticles of organization FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat are articles of organization?\u003c/h2\u003e\n\u003cp\u003eArticles of organization are legal documents required to \u003ca href=\"/blog/start-an-llc\"\u003eset up an LLC\u003c/a\u003e in the United States. They outline:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLegal rights and capabilities\u003c/li\u003e\n\u003cli\u003eFiduciary duties\u003c/li\u003e\n\u003cli\u003ePotential liabilities\u003c/li\u003e\n\u003cli\u003eOfficial relationships between LLC members\u003c/li\u003e\n\u003cli\u003eRelationships between members and the LLC itself \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese documents also include the operating agreement and relevant corporate statutes for the state in which you’re filing.\u003c/p\u003e\n\u003cp\u003eYou submit your articles of organization to your state government, along with any required fees. Each state has specific requirements for \u003ca href=\"/blog/limited-liability-company-definition\"\u003eLLCs\u003c/a\u003e, so be sure to check your local regulations. Some states may refer to these documents as a “certificate of formation” or “certificate of organization.”\u003c/p\u003e\n\u003cp\u003eWhile articles of organization are specific to LLCs, they’re similar to the articles of incorporation filed when setting up a corporation. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy are articles of organization needed?\u003c/h2\u003e\n\u003cp\u003eSimply put, without articles of organization, your business doesn’t officially exist. Filing these documents creates a public record of your company, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness name\u003c/li\u003e\n\u003cli\u003eOrganizers’ or members’ names\u003c/li\u003e\n\u003cli\u003eCompany’s purpose\u003c/li\u003e\n\u003cli\u003ePrincipal business address\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy filing articles of organization, you’re taking a crucial step in complying with state regulations for LLCs. This process ensures your company’s legal status and makes it more credible to potential clients, partners, and financial institutions.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to file articles of organization in your state\u003c/h2\u003e\n\u003cp\u003eReady to get your LLC up and running? Follow these eight steps to properly file and structure your articles of organization. Keep in mind that the specific details required can vary significantly from state to state.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eChoose a unique business name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eGo to your state’s filing website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eGather the information needed by your state\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate an operating agreement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eFill out the form\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eFile your articles of organization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003ePublish a notice of formation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePrepare for ongoing compliance\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Choose a unique business name\u003c/h3\u003e\n\u003cp\u003eBrainstorming time! Come up with names that capture your business’s essence and are easy to remember. What makes your company special? Try to distill that into a few words.\u003c/p\u003e\n\u003cp\u003eNext, check if your chosen name is available. Each state has a database where you can search existing business names. Make sure your pick isn’t already taken or too similar to another company’s name.\u003c/p\u003e\n\u003cp\u003eThink about how the name will look on signs, websites, and social media. Shorter names often work better, but ensure it’s still meaningful. Avoid names that might limit your future growth. For example, “John’s Pizzeria” could be problematic if you later want to expand into other types of food.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind the perfect LLC business name\u003c/p\u003e\n\u003cp\u003eStruggling to come up with a unique LLC name? Use Shopify’s business name generator to help you choose a unique name in seconds.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/tools/business-name-generator\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eCreate your business name\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e2. Go to your state’s filing website\u003c/h3\u003e\n\u003cp\u003eGot your business name? Now head to your state’s filing website—typically the secretary of state’s website. \u003c/p\u003e\n\u003cp\u003eKeep an eye out for whether your state calls the document “articles of organization,” “certificate of formation,” or “certificate of organization” so you can find the right form. \u003c/p\u003e\n\u003cp\u003eYou’ll also discover whether you can file online or need to mail your documents, the associated fees (usually $50–$200), and any other required details.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Gather the information needed by your state\u003c/h3\u003e\n\u003cp\u003eBefore filling out your form, collect all the information your state requires. While it varies, you might need: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness name: \u003c/strong\u003eMake sure it includes “LLC” or the appropriate designation as required by state law.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLLC members/managers: \u003c/strong\u003eDecide if your LLC will be member-managed or manager-managed, and gather their details.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegistered agent: \u003c/strong\u003eChoose a registered agent who’ll receive legal documents for your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness address: \u003c/strong\u003eYou’ll need a physical address and possibly a mailing address.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLLC purpose: \u003c/strong\u003eSome states want a description of your business activities.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart date: \u003c/strong\u003eDecide if your LLC will be effective immediately or on a future date.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e4. Create an operating agreement\u003c/h3\u003e\n\u003cp\u003eAn operating agreement is your LLC’s playbook. It outlines how your business will be run, covering essential details like ownership stakes, decision-making processes, and exit strategies. While not all states require it, having one is a smart move for any company.\u003c/p\u003e\n\u003cp\u003eA solid operating agreement typically includes:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBasic company info (name, location, purpose)\u003c/li\u003e\n\u003cli\u003eList of members and their ownership percentages\u003c/li\u003e\n\u003cli\u003eHow profits and losses are shared\u003c/li\u003e\n\u003cli\u003eVoting rights and decision-making processes\u003c/li\u003e\n\u003cli\u003eRules for adding or removing members\u003c/li\u003e\n\u003cli\u003eDissolution procedures\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can draft this agreement yourself, but getting help from a lawyer is often worth the investment. They’ll ensure you cover all the bases and that the agreement aligns with your state’s laws.\u003c/p\u003e\n\u003cp\u003eRemember, your operating agreement can evolve. As your business grows, you might want to update it to fit new situations.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Fill out the form\u003c/h3\u003e\n\u003cp\u003eTime to put all that information to use! Provide the details about your new business in the form. Double-check everything before submitting—small mistakes can lead to delays or rejection. If you’re unsure about any part, don’t hesitate to ask a lawyer or business adviser for guidance.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. File your articles of organization\u003c/h3\u003e\n\u003cp\u003eWith your form filled out, it’s time to make it official. Filing requirements vary by state, so pay attention to the specifics.\u003c/p\u003e\n\u003cp\u003eSome states let you submit your form and filing fee online—quick and easy. Others might require you to mail it in with a check. Look into your state’s requirements so you can submit your form and take that exciting step toward forming your LLC.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Publish a notice of formation\u003c/h3\u003e\n\u003cp\u003eAfter filing, some states (like Arizona) require you to announce your new company to the public. This usually means placing an ad in a local newspaper.\u003c/p\u003e\n\u003cp\u003eThe duration of this announcement varies by state. Some places ask for just one day, while others might require several weeks. Once you’ve published the notice, you’ll often need to get proof, like a copy of the ad or a statement from the newspaper.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Prepare for ongoing compliance \u003c/h3\u003e\n\u003cp\u003eCongratulations on filing your articles of organization! But remember, your work isn’t over. Keeping your business in good standing with the state means staying on top of certain requirements.\u003c/p\u003e\n\u003cp\u003eMany states require annual reports to update your business information. Mark these deadlines on your calendar—they’re easy to forget but crucial to remember. \u003c/p\u003e\n\u003cp\u003eAlso, pay attention to your tax obligations at the federal, state, and local levels. Stay organized and file on time to avoid penalties and keep your LLC running smoothly.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eLLC articles of organization templates and examples\u003c/h2\u003e\n\u003cp\u003eTo make the process smoother for you, we’ve gathered some articles of organization templates and examples. These can serve as helpful guides as you prepare your own documents.\u003c/p\u003e\n\u003ch3\u003eFree articles of organization template \u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.northwestregisteredagent.com/legal-forms/llc/articles-of-organization\"\u003eNorth West Registered Agent\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe template above is available as a free resource and includes most of the information your state will likely need. You can fill this out and file it if your state allows. However, keep in mind that you may need to download your state’s specific form for official submission.\u003c/p\u003e\n\u003ch3\u003eCalifornia articles of organization example\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://bpd.cdn.sos.ca.gov/llc/forms/llc-1.pdf\"\u003eCalifornia Secretary of State\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHere’s an example of California’s articles of organization form. California allows online filing, making it easy to complete and submit within minutes. It’s a straightforward one-page form that asks for essential information like your business name, designated office address, mailing address (if different), purpose statement, and more.\u003c/p\u003e\n\u003ch3\u003eNew York articles of organization example\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://dos.ny.gov/system/files/documents/2023/01/1336-f.pdf\"\u003eNew York Department of State\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNew York state also offers the option to \u003ca href=\"https://appext20.dos.ny.gov/ecorp_public/f?p=2201%3A17\"\u003efile articles of organization completely online\u003c/a\u003e. However, if you prefer, you can still download the form above to fill out and mail. Simply input your LLC’s name, county, and other required details to meet the requirements and get your New York business off the ground.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eFiling fees for articles of organization\u003c/h2\u003e\n\u003cp\u003eThe cost of filing your articles of organization can vary depending on where you’re forming your business. Let’s break down the typical costs you might encounter:\u003c/p\u003e\n\u003ch3\u003eAverage filing costs\u003c/h3\u003e\n\u003cp\u003eMost states charge between $50 and $150 to file articles of organization. However, some states have higher fees, which can reach up to $300 or more. \u003c/p\u003e\n\u003cp\u003eFor instance:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn Massachusetts, the fee for an organization with up to 275,000 shares is $275, increasing by $100 for every additional 100,000 shares. \u003c/li\u003e\n\u003cli\u003eTennessee’s filing fee depends on the number of members, with a minimum of $300 and a maximum of $3,000.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember to check your state’s specific requirements, as costs can change and may differ based on various factors. \u003c/p\u003e\n\u003ch3\u003eExpedited processing costs\u003c/h3\u003e\n\u003cp\u003eNeed your articles of organization processed quickly? Many states offer expedited service for an additional fee. \u003c/p\u003e\n\u003cp\u003eThese fees typically range from $25 to $200 on top of the regular filing fee, but prices can vary significantly. For example, Nevada offers expedited processing services that can cost up to $1,000 for a one-hour processing time. \u003c/p\u003e\n\u003cp\u003eWhile it comes at a premium, expedited processing can dramatically reduce wait times from several weeks to just a few days or even hours in some cases. It’s a great option if you’re in a hurry to get your business up and running.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eLLC services \u003c/h2\u003e\n\u003cp\u003eForming an LLC comes with \u003ca href=\"/blog/llc-advantages\"\u003eplenty of advantages\u003c/a\u003e, but the process isn’t always straightforward. Managing all the paperwork and deadlines yourself can be time-consuming, and mistakes can delay the filing process. That’s where LLC formation services come in handy.\u003c/p\u003e\n\u003cp\u003eHere are three great LLC formation services to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https://www.zenbusiness.com/pricing-business-filing/\"\u003e\u003cstrong\u003eZenBusiness\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003e\u003c/strong\u003eIts basic package covers all the essentials. ZenBusiness will prepare and submit your articles of organization, provide a registered agent for one year, and create an operating agreement template. Plus, it offers ongoing compliance support to keep your LLC in good standing.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.legalzoom.com/business/business-formation/llc-overview.html\"\u003e\u003cstrong\u003eLegalZoom\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eAs a well-known legal services provider, LegalZoom offers comprehensive packages. You’ll get a business name check, articles of organization preparation and filing, and a customizable operating agreement. It also offers additional services like obtaining an EIN and license research.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.northwestregisteredagent.com/\"\u003e\u003cstrong\u003eNorthwest Registered Agent\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e: \u003c/strong\u003eKnown for its stellar customer support, Northwest Registered Agent offers a team of knowledgeable staff ready to answer your business questions. It provides free legal forms and a user-friendly online dashboard to manage your \u003ca href=\"/blog/llc-vs-corporation\"\u003eLLC or C corporation\u003c/a\u003e documents. They’ll handle your entire formation process and act as a registered agent for your business. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eFile your articles of organization based on your state requirements\u003c/h2\u003e\n\u003cp\u003eReady to file your articles of organization? Here are a few final tips to keep in mind:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhile it’s not required to hire an attorney to file your articles, a lawyer licensed in your place of business will have a good understanding of any unique local requirements.\u003c/li\u003e\n\u003cli\u003eRemember that articles of organization don’t serve as a business license. You’ll need to apply for licenses separately. \u003c/li\u003e\n\u003cli\u003eArticles of organization are public record in all states. Be mindful of this, and avoid including any information you don’t want to be publicly available.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eArticles of organization FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do articles of organization do?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eArticles of organization create a public record of your business information with your state’s officials. Think of them like your LLC’s birth certificate.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you write articles of organization?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eArticles of organization are formal documents used to form an LLC in the United States. You’ll need to file them with your state government to legally establish your LLC. The document includes key information about your business, such as its name, purpose, and members. It also lists your LLC’s registered agent’s name and address. Remember, you must write your articles in accordance with your state’s specific laws.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need articles of organization?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re planning to form an LLC in your state, then yes, you need articles of organization (or your state’s equivalent) on file. It’s a crucial step in making your business official.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan my articles of organization be rejected?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, your articles of organization can be rejected. Common reasons include not following the proper filing process, filling out information incorrectly, or choosing a business name that’s already taken. Double-check everything before submitting to avoid delays.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat happens after I file my articles of organization?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf approved, your business will be established as a separate legal entity. This is a key step in legally forming your LLC. However, there are still a few more tasks to complete before you can start operations:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate your operating agreement\u003c/li\u003e\n\u003cli\u003eGet an EIN (employer identification number)\u003c/li\u003e\n\u003cli\u003eOpen a business bank account\u003c/li\u003e\n\u003cli\u003eObtain necessary business licenses\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere do you file articles of organization?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMost states require you to file articles of organization with your secretary of state’s office. Depending on your state’s requirements, you can usually do this either online or by mail. Check your state’s requirements for the most up-to-date information.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn more about what articles of organization are, why you need to submit them, examples and how to get started filing them to create your LLC.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/articles_20of_20organization.jpg?v=1683156504\" alt=\"A stack of several books\"\u003e\n\u003cp\u003eLearn more about what articles of organization are, why you need to submit them, examples and how to get started filing them to create your LLC.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Are Articles of Organization? Examples and Templates","description":"Learn more about what articles of organization are, why you need to submit them, examples and how to get started filing them to create your LLC."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"10+ Best Ecommerce Software Solutions for 2024 (Reviewed)\",\"url\":\"blog/ecommerce-software\"},{\"title\":\"What Is a Subdomain? A Complete Guide\",\"url\":\"blog/what-is-a-subdomain\"},{\"title\":\"How One Couple Raised Over 500% of Their Crowdfunding Goal on Kickstarter in 28 Days Without an Audience\",\"url\":\"blog/36179141-how-one-couple-raised-over-500-of-their-crowdfunding-goal-on-kickstarter-in-28-days-without-an-audience\"},{\"title\":\"How to Find a Manufacturer or Supplier for Your Product Idea\",\"url\":\"blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"},{\"title\":\"What is Market Demand and How to Calculate it\",\"url\":\"blog/market-demand\"},{\"title\":\"How to Buy a Domain Name- Domain Registration Guide\",\"url\":\"blog/how-to-buy-a-domain\"},{\"title\":\"What is a Lifestyle Business and How to Start One\",\"url\":\"blog/lifestyle-business\"},{\"title\":\"Domain Price - How Much Does a Domain Really Cost?\",\"url\":\"blog/domain-price\"},{\"title\":\"S Corp vs C Corp- What is the difference?\",\"url\":\"blog/s-corp-vs-c-corp\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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By electing to be taxed under Subchapter S of the United States Internal Revenue Code, S corps can avoid paying corporate income taxes. Instead, they pass all business income, losses, deductions, and credits through to shareholders for federal tax purposes. \u003c/p\u003e\n\u003cp\u003eShareholders then report the distributions on their personal tax returns, with taxes assessed at their personal income tax rates. The main \u003ca href=\"/blog/benefits-of-an-s-corp\"\u003ebenefit of an S corporation\u003c/a\u003e is that it avoids double taxation on corporate income.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat is a C corp?\u003c/h2\u003e\n\u003cp\u003eA C corp is a company that issues stocks to shareholders and is run by a board of directors. Many large US companies, such as Microsoft and Walmart, are C corporations—their income is taxed under Subchapter C of the United States Internal Revenue Code. \u003c/p\u003e\n\u003cp\u003eThe key defining features of C corps lie in liability and tax treatment. Like S corps, C corps shield their shareholders from business-related liability. This means that if someone sues a C corp, they cannot reach the personal assets of its shareholders.\u003c/p\u003e\n\u003cp\u003eHowever, C corps are subject to what’s known as “double taxation.” The corporation itself is taxed on its income, and shareholders are taxed again on any dividends they receive from the company.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eWhat are the differences between S corps and C corps?\u003c/h2\u003e\n\u003cp\u003eThe main difference between S corps and C corps lies in their federal income tax liability and ownership structures. Understanding these differences is important for small business owners making early stage decisions about their business structure, as these choices can affect long-term payouts to shareholders.\u003c/p\u003e\n\u003cp\u003eHere’s an overview of the key similarities and differences between the two types of corporations.\u003c/p\u003e\n\u003ch3\u003eRequirements for forming an S corp\u003c/h3\u003e\n\u003cp\u003eThere are strict \u003ca href=\"/blog/s-corp-requirements\"\u003erequirements for creating an S corporation\u003c/a\u003e: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMust be a domestic business (formed or incorporated within the US)\u003c/li\u003e\n\u003cli\u003eCannot be an ineligible corporation (e.g., certain financial institutions, insurance companies)\u003c/li\u003e\n\u003cli\u003eCan have only one class of stock\u003c/li\u003e\n\u003cli\u003eMaximum of 100 shareholders\u003c/li\u003e\n\u003cli\u003eShareholders must be individuals, certain trusts, or estates\u003c/li\u003e\n\u003cli\u003eShareholders must be US citizens or legal residents\u003c/li\u003e\n\u003cli\u003ePartnerships and corporations cannot be shareholders\u003c/li\u003e\n\u003cli\u003eMust file Form 2553 with the IRS\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eRequirements for forming a C corp\u003c/h3\u003e\n\u003cp\u003eC corporations offer more flexibility. To form a C corp, you must:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFile articles of incorporation with the state\u003c/li\u003e\n\u003cli\u003eHave a unique business name\u003c/li\u003e\n\u003cli\u003eAppoint directors\u003c/li\u003e\n\u003cli\u003eIssue stock\u003c/li\u003e\n\u003cli\u003eAdopt bylaws\u003c/li\u003e\n\u003cli\u003eHold initial board of directors meeting\u003c/li\u003e\n\u003cli\u003eObtain necessary business licenses and permits\u003c/li\u003e\n\u003cli\u003eApply for an employer identification number (EIN) with the IRS\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"\" marketing-block=\"\" marketing-block--light=\"\" marketing-block--padded=\"\"\u003e\n\u003cp class=\"\" heading--4=\"\"\u003eFind a name and domain for your business\u003c/p\u003e\n\u003cp\u003eShopify’s free AI business name generator will help you come up with the perfect business brand name, then secure a relevant domain.\u003c/p\u003e\n\u003ca marketing-button=\"\" marketing-button--small=\"\" https:=\"\" target=\"\" _blank=\"\"\u003eTry it now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eFormation\u003c/h3\u003e\n\u003cp\u003eThe formation of S corps and C corps are similar. Both require filing articles of incorporation, adopting bylaws, obtaining an employer identification number (EIN), and maintaining compliance with state requirements. \u003c/p\u003e\n\u003cp\u003eThe main difference in the formation process is electing S corp status, which involves filing IRS Form 2553 within a specified time frame. States may also have different requirements for S and C corporations, depending on their laws and regulations.\u003c/p\u003e\n\u003cp\u003eFor more detailed information on starting each type of corporation:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-s-corp\"\u003eHow To Start an S corp: Set Up an S corp in 10 Steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-a-c-corporation\"\u003eWhat Is a C corporation? Pros \u0026amp; Cons, Tax Treatment\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eFundraising\u003c/h3\u003e\n\u003cp\u003eBoth S corps and C corps can be funded through the issuance of stock. However, there are some key differences:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eC corps can issue both common and preferred stock. Common stock comes with voting privileges; preferred stock doesn’t, but offers priority in receiving dividends or payouts if the company is liquidated. \u003c/li\u003e\n\u003cli\u003eS corps are limited to offering one class of stock.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eShareholders\u003c/h3\u003e\n\u003cp\u003eWhile both S corps and C corps allow shareholders to own portions of the business, there are significant differences in shareholder regulations:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eS corps can have a maximum of 100 shareholders, all of whom must be individuals (not corporations) and US citizens or permanent residents. If an S corp transfers ownership to a non-resident after formation, it will lose its tax status.\u003c/li\u003e\n\u003cli\u003eC corps have no restrictions on the number or type of shareholders. They can issue shares to individuals, corporations, nonprofits, and even foreign citizens.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eTaxes\u003c/h3\u003e\n\u003cp\u003eShareholders for both S corps and C corps pay personal-rate taxes on corporate distributions. (These are usually referred to as “dividends” when issued by C corps.) Both structures shield shareholders from corporate liability, protecting their personal assets in the event of litigation.\u003c/p\u003e\n\u003cp\u003eHowever, there are key differences in how these entities are taxed:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eC corps pay corporate income tax, and their shareholders pay taxes on any distributions from the company, resulting in double taxation. \u003c/li\u003e\n\u003cli\u003eS corps enjoy pass-through tax treatment, meaning shareholders pay personal income taxes on distributions from the company only. \u003c/li\u003e\n\u003cli\u003eS corps also benefit from a 20% pass-through deduction on qualified business income (QBI) under the \u003ca href=\"https://www.irs.gov/newsroom/tax-cuts-and-jobs-act-provision-11011-section-199a-qualified-business-income-deduction-faqs\"\u003eTax Cuts and Jobs Act of 2017\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eOperations\u003c/h3\u003e\n\u003cp\u003eBoth S corps and C corps have similar operational requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppointing corporate officers, including a board of directors\u003c/li\u003e\n\u003cli\u003eHolding annual board meetings and keeping detailed minutes of each session \u003c/li\u003e\n\u003cli\u003eDrafting, filing, and abiding by company bylaws regarding: \u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eBoard composition and voting procedures\u003c/li\u003e\n\u003cli\u003eStock issuance\u003c/li\u003e\n\u003cli\u003eScheduling of annual meetings\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003eFiling an annual report\u003c/li\u003e\n\u003cli\u003eMaintaining a registered agent \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eFormation costs\u003c/h3\u003e\n\u003cp\u003eWhile costs can vary, forming a corporation can be more expensive than other business structures:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccording to \u003ca href=\"https://www.contractscounsel.com/b/s-corp-cost\"\u003eContractsCounsel\u003c/a\u003e’s marketplace data, the average cost of forming an S corp is $1,200. \u003c/li\u003e\n\u003cli\u003eThe same source \u003ca href=\"https://www.contractscounsel.com/b/c-corp-cost\"\u003efound\u003c/a\u003e the average cost of starting a C corp to be around $633.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt’s important to note that S and C corps can be more expensive to form compared with other structures, such as \u003ca href=\"/blog/what-is-an-llc\"\u003eLLCs\u003c/a\u003e or \u003ca href=\"/blog/sole-proprietor\"\u003esole proprietorships\u003c/a\u003e. However, the benefits of these corporate structures may outweigh the initial costs for many businesses.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to maintain compliance as an S corp or C corp\u003c/h2\u003e\n\u003cp\u003eRunning an incorporated business comes with its share of paperwork and legal requirements. Whether you choose an S corp or C corp, you’ll need to stay compliant to keep your business in good standing.\u003c/p\u003e\n\u003ch3\u003eS corp\u003c/h3\u003e\n\u003cp\u003eS corps are generally considered more challenging to comply with due to their strict eligibility requirements and tax allocation rules. Here are key areas to focus on:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSalary-dividend balancing: \u003c/strong\u003eS corp owners pay themselves a salary and take distributions. Finding the right balance is important because:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePaying yourself too little salary might attract IRS attention.\u003c/li\u003e\n\u003cli\u003ePaying too much means missing out on potential tax savings.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe key is to give yourself “reasonable compensation” for your role. Consider what you would pay someone else to do your job, and the norm in your industry. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassive income: \u003c/strong\u003eIf more than 25% of your gross receipts come from passive activities (such as rent, interest, or certain royalties), you could face an extra tax. To avoid this, do the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeep close track of your income sources.\u003c/li\u003e\n\u003cli\u003eConsider restructuring passive income-generating assets.\u003c/li\u003e\n\u003cli\u003ePlan your income streams strategically throughout the year.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eState-level compliance: \u003c/strong\u003eWhile focusing on federal rules, don’t overlook state-specific requirements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome states don’t recognize S corp status and will tax you as a C corp.\u003c/li\u003e\n\u003cli\u003eOthers have additional filing or tax requirements.\u003c/li\u003e\n\u003cli\u003eA few states even have their own version of the S corp election.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStay informed about your state’s rules, especially if you do business in multiple states.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTimely filings: \u003c/strong\u003eBeyond the annual Form 1120S, don’t forget about the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEstimated tax payments for the corporation (in some cases)\u003c/li\u003e\n\u003cli\u003eState tax filings and reports\u003c/li\u003e\n\u003cli\u003eAny required information returns (like 1099s for contractors)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMissing deadlines can result in penalties or even jeopardize your S corp status.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAccidental termination: \u003c/strong\u003eLosing your S corp status can happen more easily than you might think. Reasons include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransferring shares to an ineligible shareholder\u003c/li\u003e\n\u003cli\u003eExceeding the 100-shareholder limit\u003c/li\u003e\n\u003cli\u003eCreating a subsidiary without making a qualified subchapter S subsidiary election\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eC corp\u003c/h3\u003e\n\u003cp\u003eC corps have more requirements but are generally more straightforward and less restrictive than S corps. They offer more flexibility in ownership structure and don’t risk losing their status due to compliance issues. \u003c/p\u003e\n\u003cp\u003eAt a high level, C corps must:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFile annual reports and pay all associated fees\u003c/li\u003e\n\u003cli\u003eMaintain corporate records\u003c/li\u003e\n\u003cli\u003eHold board meetings\u003c/li\u003e\n\u003cli\u003eComplete tax filings\u003c/li\u003e\n\u003cli\u003eFollow corporate governance\u003c/li\u003e\n\u003cli\u003eDocument all stock issuances and transfers\u003c/li\u003e\n\u003cli\u003eManage employee compliance\u003c/li\u003e\n\u003cli\u003eMeet state-specific requirements \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eHow to change your corporation’s tax status\u003c/h2\u003e\n\u003cp\u003eChanging your corporation’s tax status isn’t as complicated as it might seem. It mainly involves filing the right paperwork with the IRS. Here’s the basic process:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck eligibility:\u003c/strong\u003e Ensure your business meets the requirements for the desired tax status.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet shareholder approval: \u003c/strong\u003eIf you have other shareholders, you’ll need their agreement to change the tax status. Make sure everyone understands the implications of the change.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile IRS Form 2553: \u003c/strong\u003eThis is the main step for changing from a C corp to an S corp. \u003ca href=\"https://www.irs.gov/instructions/i2553\"\u003eSubmit form 2553 to the IRS\u003c/a\u003e between November 8 and January 22.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWait for IRS approval: \u003c/strong\u003eThe IRS will review your form and notify you of their decision. This process can take a few weeks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdate your bookkeeping:\u003c/strong\u003e Once approved, adjust your tax handling and financial records to match your new status.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eGoing from an S corp back to a C corp is usually simpler. In most cases, you just need to file your taxes as a C corp, and the IRS will automatically treat you as one.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eWhen is it better to create an LLC instead of a C corp or an S corp? \u003c/h2\u003e\n\u003cp\u003eWith all this talk about \u003ca href=\"/blog/types-of-corporations\"\u003ecorporations\u003c/a\u003e, you might be wondering if a limited liability company (LLC) is a better fit for your business. Here are some situations where an LLC could be the superior choice:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimpler setup and management: \u003c/strong\u003eLLCs are easier to set up and run than corporations. With less paperwork and fewer formal requirements, you can spend less time on administrative tasks and more time focusing on your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexibility in taxation: \u003c/strong\u003eLLCs can choose how they want to be taxed. You can opt for taxation as a sole proprietorship, partnership, or even as an S corporation.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFewer restrictions on ownership: \u003c/strong\u003eUnlike S corps, which have limits on the number and type of shareholders, LLCs don’t have these restrictions. This makes \u003ca href=\"/blog/llc-vs-s-corp\"\u003eLLCs a good choice over S corps\u003c/a\u003e if you want to have foreign investors or other businesses as owners.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCredibility boost:\u003c/strong\u003e Forming an LLC can make your business seem more established and professional compared to operating as a sole proprietorship, which can be helpful when dealing with customers or other businesses.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e💡 \u003cstrong\u003eNote: \u003c/strong\u003eThe best choice depends on your specific situation. It’s always a good idea to talk to a lawyer or accountant before making a final decision.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eS corp vs. C corp: Which is best for you?\u003c/h2\u003e\n\u003cp\u003eChoosing between types of corporations requires you to consider several important questions:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo you need or want to raise money for your company by issuing stock?\u003c/li\u003e\n\u003cli\u003eDo you foresee having investors who are foreign or business entities?\u003c/li\u003e\n\u003cli\u003eDo you ever intend to sell your company?\u003c/li\u003e\n\u003cli\u003eHow large of a shareholder pool do you envision in the immediate future? In five years?\u003c/li\u003e\n\u003cli\u003eCan you afford double taxation? If not, can you bear the extra IRS scrutiny?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnswering these questions will likely guide you to the best option for your business. Remember, you’re not limited to just S corps and C corps. An LLC, partnership, or even a sole proprietorship might be a better fit for your needs when \u003ca href=\"/blog/how-to-start-a-business\"\u003estarting your business\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eS corp vs. C corp FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan an S corp have foreign shareholders?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, an S corporation cannot have foreign shareholders. The IRS requires all S corp shareholders to be US citizens or residents.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between an S corp and a C corp?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn S corp is a corporation that has elected to be taxed under Subchapter S of the Internal Revenue Code. This means that profits and losses pass through to shareholders and are reported on their personal income tax returns, avoiding the double taxation that applies to C corps. C corps are taxed separately from owners, subject to double taxation, have fewer restrictions on shareholders, and face more complex filing requirements.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWho pays more taxes, an S corp or a C corp?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eGenerally, a business with S corporation status pays less in taxes than a C corporation due to pass-through taxation. S corporations’ income passes through to shareholders, who are taxed at their individual income tax rates. C corporations are taxed at the corporate level, which tends to be higher than individual tax rates.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I know if a company is a C corp or an S corp?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can determine if a company is a C corp or an S corp by checking their public records, such as their filing with the Internal Revenue Service (IRS) or their articles of incorporation. You can also contact the company directly and ask for this information.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is better: an LLC or an S corp?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best choice depends on your business’s specific needs and goals. An LLC offers more flexibility in terms of corporate structure, taxation, and management. S corporations provide certain tax advantages, such as avoiding double taxation and potential special tax treatment for shareholders. Consider consulting with a financial adviser or lawyer to determine the best option for your startup.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Are you planning to form a corporation? Understanding the differences between S corps and C corps is essential. Explore the tax implications, and the benefits of each.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/s_20corp_20vs_20c_20corp.png?v=1694482231\" alt=\"two arrows points at each other on a green background\"\u003e\n\u003cp\u003eAre you planning to form a corporation? Understanding the differences between S corps and C corps is essential. Explore the tax implications, and the benefits of each.\u003c/p\u003e","seo":{"__typename":"SEO","title":"S Corp vs. C Corp: The Key Differences To Consider (2024)","description":"Are you planning to form a corporation? Understanding the differences between S corps and C corps is essential. Explore the tax implications, and the benefits of each."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"Domain History - How To Check the History of a Domain Name\",\"url\":\"blog/domain-history\"},{\"title\":\"How Articles of Organization Work for an LLC\",\"url\":\"blog/articles-of-organization\"},{\"title\":\"What Is Web Hosting? Web Hosting Definition and Guide\",\"url\":\"blog/what-is-hosting\"},{\"title\":\"What is Market Analysis- 3 Core Elements Every Business Needs\",\"url\":\"blog/market-analysis\"},{\"title\":\"Get Guidance- 6 Business Plan Software to Help Write Your Future\",\"url\":\"blog/business-plan-software\"},{\"title\":\"How to Scale Sales on eBay\",\"url\":\"blog/ebay-and-shopify\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/s_20corp_20vs_20c_20corp.png?v=1729518192","imageAltText":"two arrows points at each other on a green background","modifiedAt":"Sep 22, 2024","modifiedAtRaw":"2024-09-22T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559784132642","handle":"wholesale-mens-clothing","title":"Top 12 Best Wholesale Men’s Clothing Vendors (2024)","publishedAt":"2024-09-21T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/wholesale_20mens_20clothing_20vendors_f8fbcf9f-9d9c-490e-bc04-b0d80b0199f3.png?v=1729266668","altText":null,"width":1848,"height":782},"tags":["Source Products"],"contentHtml":"\u003cp\u003eIf you want to start an \u003ca href=\"/blog/start-online-store\"\u003eonline store\u003c/a\u003e right now, men’s clothing is a great niche to get into. \u003c/p\u003e\n\u003cp\u003eYou have several options when it comes to \u003ca href=\"/blog/product-sourcing-apps\"\u003eproduct sourcing\u003c/a\u003e—a large variety of suppliers offer wholesale clothing for men at great prices. The challenge, of course, is identifying the best men’s clothing wholesalers for your store. \u003c/p\u003e\n\u003cp\u003eLearn about the specifics of starting a men’s clothing brand, discover where to find wholesale men’s clothing suppliers, and explore a dozen reliable men’s \u003ca href=\"/blog/wholesale-clothing-usa\"\u003ewholesale clothing suppliers\u003c/a\u003e and distributors to help you start. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHow to choose the right vendor for men’s wholesale clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e12 best vendors for wholesale men’s clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhere can you find men’s wholesale clothing vendors?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBenefits of buying wholesale men’s clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eQuality assurance tips\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eUnderstanding wholesale pricing structures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCustomization and private label opportunities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWholesale men’s clothing vendors FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eHow to choose the right vendor for men’s wholesale clothing\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eIdentify your niche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eEvaluate your stock needs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eAccess vendor capabilities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCompare pricing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eConsider the long-term relationship\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eChoosing a men’s wholesale clothing vendor involves evaluating your business needs and financial considerations, and the vendor’s reliability. Keep these considerations in mind to lay a solid foundation for a long-term, profitable business relationship:\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Identify your niche\u003c/h3\u003e\n\u003cp\u003eFirst, figure out who your \u003ca href=\"/blog/target-market\"\u003etarget market\u003c/a\u003e is. Would you like to cater to high-end fashion consumers, athletes, or streetwear appreciators? Consider vendors who specialize in your niche.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Evaluate your stock needs\u003c/h3\u003e\n\u003cp\u003eHow much inventory do you plan on keeping at a given time? Some vendors specialize in bulk sales, while others may offer smaller quantities.\u003c/p\u003e\n\u003cp\u003eMost wholesalers have a \u003ca href=\"/retail/minimum-order-quantity\"\u003eminimum order quantity (MOQ)\u003c/a\u003e, which is the smallest order amount or product quantity they’re willing to supply. If their MOQ is too high, you might end up with \u003ca href=\"/retail/surplus-inventory-6-surefire-ways-to-liquidate-it-to-improve-your-bottom-line\"\u003eexcess inventory\u003c/a\u003e, tying up funds and potentially wasting stock if it doesn’t sell.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Access vendor capabilities \u003c/h3\u003e\n\u003cp\u003eCompile a list of vendors who will meet your stock needs, then request samples to assess the quality of materials, stitching, and overall craftsmanship. The quality should align with your brand’s standards and your customers’ expectations.\u003c/p\u003e\n\u003cp\u003eConsider the vendor’s reliability and ability to consistently meet your demands. Can they handle the volume you need? Do they have a track record of timely delivery? Research customer reviews and consider reaching out to current clients to learn more. \u003c/p\u003e\n\u003cp\u003eYou also need to confirm if the supplier ships to your country. And make sure to compare shipping prices. You don’t want to pay shipping to a specific distributor, only to find out that another company is offering free shipping. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Compare pricing\u003c/h3\u003e\n\u003cp\u003eCompare pricing across vendors to find a cost-effective option. However, remember that the lowest price isn’t always the best if it compromises quality. Understand the payment terms and any potential discounts for bulk purchases.\u003c/p\u003e\n\u003cp\u003eInquire about \u003ca href=\"/blog/common-shipping-questions\"\u003eshipping costs\u003c/a\u003e and if they offer free shipping thresholds. Determine how these costs will impact your \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e and profit margins.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Consider the long-term relationship\u003c/h3\u003e\n\u003cp\u003eAs your business grows, can the vendor accommodate your scaling needs? Look for \u003ca href=\"/blog/wholesale-clothing-vendors\"\u003ewholesale vendors\u003c/a\u003e willing to grow with you and offer better terms as your business relationship strengthens.\u003c/p\u003e\n\u003cp\u003eChoose a vendor who stays on top of fashion trends, ensuring your product line remains current and competitive.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/L05VyO_q7CU?si=UtUZPLNKAQaT2QHv\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003e12 best vendors for wholesale men’s clothing\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eQ Clothing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eMade-in-China\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eTbdressshop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eFashionGo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eBrandsGateway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eParis Fashion Shops\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eWholesale Central\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eFashionTIY\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eDHgate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eSteal Deal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eWholesale7\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe following sites contain the best vendors for purchasing inventory at a low cost, with minimal headaches:\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e1. Faire\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.faire.com/\"\u003eFaire\u003c/a\u003e is a handpicked wholesale marketplace with a special focus on US-based wholesalers. You’ll find quality \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e for men’s urban clothing, outdoor wear, ethically made polo shirts, and thousands of other items. \u003c/p\u003e\n\u003cp\u003eFilter wholesalers based on minimum order, so you can look at the inventory of only those vendors who suit your financial capacity. Search for men’s wholesale clothing distributors by category, brand, or location to reduce shipping times.\u003c/p\u003e\n\u003cp\u003eFaire displays the retail price of each item the wholesaler has listed for sale. This can give you an idea of how much to charge and the profits you can earn in sales. \u003c/p\u003e\n\u003ch3 id=\"22\"\u003e2. Q Clothing\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.qclothing.co.uk/mens-wholesale-clothing\"\u003eQ Clothing\u003c/a\u003e has everything from designer clothing and formal suits to casual dress shirts and hoodies on the platform. The items are sold by UK vendors who specialize in stocking trendy outfits and ex-chainstore apparel. “Ex-chainstore” means the product was originally ordered by a high street chainstore that later canceled the order due to late delivery. The website then offers them to retailers at a substantially lower cost than the manufacturer’s price.\u003c/p\u003e\n\u003cp\u003eHowever, having the items delivered within the UK will require you to pay a value added tax (VAT). The prices listed on the website do not reflect the VAT at the current rate of 20%. \u003c/p\u003e\n\u003ch3 id=\"23\"\u003e3. Made-in-China\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.made-in-china.com/products-search/hot-china-products/Men_Clothing.html\"\u003eMade-in-China\u003c/a\u003e is a website where many Chinese factories sell their items at affordable prices. The site has a great selection of wholesale men’s clothing suppliers, and most of them can ship worldwide at an affordable cost. The depth and variety of their inventory are impressive, with \u003ca href=\"/blog/selling-wholesale\"\u003ewholesale items\u003c/a\u003e ranging from streetwear to athleisure to business casual. In the case of athletic wear, Made-in-China suppliers also list what sport the product is useful for.\u003c/p\u003e\n\u003cp\u003eSome vendors on the site even offer personalized design services. This is where you create a custom design and the supplier prints it on the clothing.\u003c/p\u003e\n\u003cp\u003eMade-in-China offers extra services you can take advantage of like an inspection certificate, company profile, and product specification, which is a document that outlines the requirements for a product or feature.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e4. Tbdresshop\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tbdress.com/collections/mens-clothing-109066/\"\u003eTbdresshop\u003c/a\u003e offers plenty of men’s clothing products that you can filter by price range, season, material, and more. As opposed to other \u003ca href=\"/enterprise/wholesale-ecommerce-websites\"\u003ewholesale ecommerce\u003c/a\u003e websites, this platform does not require a minimum quantity of purchase. You can order a single piece if you like. \u003c/p\u003e\n\u003cp\u003eIn terms of discounts, you can expect the prices to be slashed by as much as 70%. And if you are not satisfied with the product you receive, you can ask the distributor to arrange a refund or exchange. Most requests are fulfilled within 30 calendar days of receipt.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e5. FashionGo\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.fashiongo.net/\"\u003eFashionGo\u003c/a\u003e operates like a huge online mall, where retailers can find everything a guy might want—from casual graphic tees and laid-back jeans to sharp suits for the office or special events. It even has athletic wear for workouts or active days, and cozy jackets for when the weather gets chilly.\u003c/p\u003e\n\u003cp\u003eFashionGo brings together many different brands, making it easy for buyers to find a mix of clothing for men of all ages and tastes. Because it sells in bulk with no minimum order quantity, its prices are low, and it always has the latest trends. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e6. BrandsGateway\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://brandsgateway.com/\"\u003eBrandsGateway\u003c/a\u003e stocks high-end, designer men’s clothing. Here, buyers find exclusive items like designer jeans, luxury watches, elegant suits, and high-quality leather goods from world-renowned brands—often at significantly discounted prices.\u003c/p\u003e\n\u003cp\u003eBrandsGateway ensures all products come with a proof of authenticity and have been supplied by licensed vendors. A crucial assurance when dealing with luxury goods. Additionally, it offers a global \u003ca href=\"/blog/dropshipping-guide\"\u003edropshipping\u003c/a\u003e service, which is not very common in the luxury market, enabling retailers to sell top-quality items without holding actual stock. \u003c/p\u003e\n\u003ch3 id=\"27\"\u003e7. Paris Fashion Shops\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://parisfashionshops.com/en\"\u003eParis Fashion Shops\u003c/a\u003e stands out due to its comprehensive selection of men’s apparel, reflecting the diversity and vibrancy of Parisian style though being a Paris-based brand is not a requirement. Retailers exploring Paris Fashion Shops will find an impressive array of men’s clothing, from sleek suits perfect for formal affairs to casual streetwear like graphic tees and joggers, all the way to essential accessories such as belts and scarves.\u003c/p\u003e\n\u003cp\u003eParis Fashion Shops’ commitment to supporting smaller, independent brands alongside well-known ones sets it apart from other online wholesalers. \u003c/p\u003e\n\u003ch3 id=\"28\"\u003e8. Wholesale Central\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.wholesalecentral.com/\"\u003eWholesale Central\u003c/a\u003e is a no-frills online directory that connects retailers directly with wholesalers and suppliers. \u003c/p\u003e\n\u003cp\u003eWholesale Central isn’t an ecommerce site; instead, it provides a list of suppliers you can contact and deal with directly. Its men’s clothing category is extensive, featuring a wide variety of apparel, ranging from basics like t-shirts and jeans to more niche items like sportswear, formal wear, and seasonal clothing.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e9. FashionTIY\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.fashiontiy.com/\"\u003eFashionTIY\u003c/a\u003e is all about giving small and medium-sized businesses easy access to trendy, affordable clothing.\u003c/p\u003e\n\u003cp\u003eRetailers can find everything from everyday basics like t-shirts and jeans to professional wear like suits and ties, as well as accessories such as belts, wallets, and sunglasses.\u003c/p\u003e\n\u003cp\u003eA big advantage of FashionTIY is that it keeps low factory-direct prices without enforcing a minimum order quantity. \u003c/p\u003e\n\u003ch3 id=\"30\"\u003e10. DHgate\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.dhgate.com/\"\u003eDHGate\u003c/a\u003e wholesale marketplace connects international buyers with Chinese suppliers and manufacturers, including men’s fashion. From casual clothing such as t-shirts and hoodies to formal clothing such as suits and blazers, this platform has a wide selection of bulk men’s clothing and accessories.\u003c/p\u003e\n\u003cp\u003eDHGate requires manufacturers to go through a verification process and has a robust customer service program that refunds for fraud, counterfeit, and non-delivery. Because of this guarantee it appeals to smaller businesses and individual buyers with no minimum order requirement.\u003c/p\u003e\n\u003ch3 id=\"31\"\u003e11. Steal Deal\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://stealdeal.com/\"\u003eSteal Deal\u003c/a\u003e is a go-to vendor for wholesale streetwear clothing. The website offers a wide range of trendy men’s urban apparel, from graphic tees and hoodies to distressed jeans and oversized jackets. \u003c/p\u003e\n\u003cp\u003eYou can find both popular streetwear brands and emerging designers on the platform, from Adidas to Crooks \u0026amp; Castles, and Zoo York. If your market is a young, fashion-forward male demographic, Steal Deal offers a trend-driven inventory with competitive pricing so you can stock up on the latest streetwear styles in your store. \u003c/p\u003e\n\u003ch3 id=\"32\"\u003e12. Wholesale7\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.wholesale7.net/\"\u003eWholesale7\u003c/a\u003e specializes in trendy men’s apparel at budget-friendly prices. You can find streetwear staples like ripped jeans and hoodies, as well as dress shirts for affordable prices—some priced under $10 wholesale. \u003c/p\u003e\n\u003cp\u003eThe platform updates its catalog weekly with new arrivals to help you stay ahead of trends. It offers both wholesale and dropshipping services with no minimum order quantity. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWhere can you find men’s wholesale clothing vendors?\u003c/h2\u003e\n\u003cp\u003eHere are a few places you can search for men’s wholesale clothing vendors:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eeBay. \u003c/strong\u003e\u003ca href=\"https://www.ebay.com/\"\u003eeBay\u003c/a\u003e is a marketplace where apparel retailers list their products for sale, but it’s also home to many clothing manufacturers and wholesalers. To find wholesale clothing for men, search for “men’s clothing wholesale lots” on the platform. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook Marketplace. \u003c/strong\u003eIf you are 18 years of age or older and reside in Canada, Mexico, the US, or other \u003ca href=\"https://m.facebook.com/marketplace/directory/\"\u003elocations\u003c/a\u003e, access \u003ca href=\"https://www.facebook.com/marketplace/\"\u003eFacebook Marketplace\u003c/a\u003e to find men’s wholesale clothing distributors in your local community.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocal trade fairs. \u003c/strong\u003eTrade fairs are events set up to connect wholesalers and buyers of a particular industry. Check out the Apparel \u0026amp; Garments events happening in your area to find domestic and even international suppliers for your business. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClothing markets.\u003c/strong\u003e Visiting nearby wholesale apparel boutiques can also yield good results. Along with buying goods, going to boutiques lets you see which clothing is currently in fashion (shop owners often promote the latest trends through displays).\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eBenefits of buying wholesale men’s clothing \u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#41\"\u003eAvoid markups\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#42\"\u003eBuild up inventory\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#43\"\u003eScale with ease\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are numerous benefits to sourcing wholesale clothing for men. Here are a few:\u003c/p\u003e\n\u003ch3 id=\"41\"\u003eAvoid markups\u003c/h3\u003e\n\u003cp\u003ePurchasing wholesale often means you are purchasing in bulk and sourcing products directly from the manufacturer. Unlike retail sourcing, where items pass through several hands before they get to you, you can buy high-quality men’s clothing at the lowest possible prices. Plus, you may get special discounts on bulk purchases. This can increase your overall profitability, as you can buy \u003ca href=\"/blog/wholesale-products-for-resale\"\u003ewholesale products\u003c/a\u003e on the cheap and still sell them at a good price.\u003c/p\u003e\n\u003ch3 id=\"42\"\u003eBuild up inventory\u003c/h3\u003e\n\u003cp\u003eMen’s clothing wholesalers keep a large stock of various items for retailers. Since menswear wholesalers use \u003ca href=\"/retail/apparel-inventory-management\"\u003einventory management systems\u003c/a\u003e to provide real-time data on stock levels and sales trends, they can anticipate demand fluctuations and adjust their order. If you need more of a particular item, you can be sure of getting it to fulfill demand.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/iK9w91L1klk?si=KQ8C6svrwCjXlO30\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"43\"\u003eScale with ease\u003c/h3\u003e\n\u003cp\u003eBuying wholesale clothing for men is much more convenient than sourcing the same through retail. You don’t have to look for high-quality products or negotiate prices with wholesalers—you simply order what you need and the wholesale company ensures it supplies you with the best quality items at the lowest price. Plus, when you buy wholesale men’s apparel online, you save time you would have spent visiting brick-and-mortar stores for stock.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eQuality assurance tips\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#51\"\u003eFabric quality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#52\"\u003eStitching and seams\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#53\"\u003eFit and sizing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#54\"\u003eDurability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eCertifications and standards\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou don’t want to end up selling clothes that fall apart after one wash or shrink to doll size. To keep your customers coming back for more, consider these factors when sourcing wholesale men’s clothing:\u003c/p\u003e\n\u003ch3 id=\"51\"\u003eFabric quality\u003c/h3\u003e\n\u003cp\u003eWhen you’re examining wholesale clothing, start with the fabric. Run your fingers over it. Is it soft and sturdy or itchy and flimsy? Hold it up to the light to spot inconsistencies in the weave or color. \u003c/p\u003e\n\u003cp\u003eDon’t hesitate to ask for fabric composition details; always double-check if it matches the label. For natural fibers like cotton, you’re looking for long, strong fibers that won’t pill after a few wears. The fabric is the foundation of the garment, so take your time here and test out the clothes like one of your customers would. \u003c/p\u003e\n\u003ch3 id=\"52\"\u003eStitching and seams\u003c/h3\u003e\n\u003cp\u003eNext, investigate the stitching. Flip the garment inside out and scrutinize the seams. You’re looking for straight, even stitching without loose threads or gaps.\u003c/p\u003e\n\u003cp\u003ePay extra attention to high-stress areas like underarms and crotch seams; they should be reinforced to withstand wear and tear. Don’t forget to test zippers, buttons, and other closures. They should work smoothly and be securely attached. The more stitches per inch, the better the quality, so watch for those tight, neat seams.\u003c/p\u003e\n\u003ch3 id=\"53\"\u003eFit and sizing\u003c/h3\u003e\n\u003cp\u003eGet detailed size charts from your suppliers and compare them to industry standards. Are the measurements consistent across different sizes of the same style? It’s worth ordering samples in various sizes to see how they fit on different body types. \u003c/p\u003e\n\u003cp\u003eWhen examining a garment, look at how it hangs on a mannequin or model. Is there appropriate ease in the shoulders, chest, and waist? A well-fitting garment makes for a happy customer.\u003c/p\u003e\n\u003ch3 id=\"54\"\u003eDurability\u003c/h3\u003e\n\u003cp\u003ePut these clothes through their paces. Stretch those elastic waistbands to see if they snap back into shape. Grab a damp white cloth and rub it on dark fabrics to check for color bleeding.\u003c/p\u003e\n\u003cp\u003eDon’t be afraid to wash-test some samples. It’s better to find out about any shrinkage or fading issues now rather than later. Keep an eye out for reinforced stress points like pocket corners and belt loops. For larger orders, you might even want to consider professional lab testing to thoroughly test the durability.\u003c/p\u003e\n\u003ch3 id=\"55\"\u003eCertifications and standards\u003c/h3\u003e\n\u003cp\u003eLook for industry certifications that show the supplier is serious about quality and ethics. \u003ca href=\"https://www.oeko-tex.com/en/\"\u003eOEKO-TEX\u003c/a\u003e for textile safety or Global Organic Textile Standard (\u003ca href=\"https://global-standard.org/\"\u003eGOTS\u003c/a\u003e) for organic materials are good ones to watch for. \u003c/p\u003e\n\u003cp\u003eCheck if they’re following ethical manufacturing standards with certifications like Fairtrade or SA8000. Ensure they comply with labeling laws in your target market and act ethically.\u003c/p\u003e\n\u003cp\u003eAlso, ask for documentation on their quality control processes or third-party audits. If you plan on importing or exporting, double-check they can provide all the necessary certifications.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eUnderstanding wholesale pricing structures\u003c/h2\u003e\n\u003cp\u003eYou’ll come across different \u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003ewholesale pricing\u003c/a\u003e structures when dealing with business-to-business (\u003ca href=\"/enterprise/blog/b2b-ecommerce\"\u003eB2B\u003c/a\u003e) transactions. Understanding them will help you better negotiate and maximize profits for your business. \u003c/p\u003e\n\u003cp\u003eHere is what to know:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase price.\u003c/strong\u003e This is your starting point, covering the wholesaler’s production costs and a minimal profit margin. It’s the foundation for all other pricing considerations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume discounts.\u003c/strong\u003e The more you buy, the less you pay per item. These discounts encourage bulk purchases and can boost your profit margins if you can sell all your inventory.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiered pricing. \u003c/strong\u003eWholesalers often categorize buyers based on factors like purchase history or business size, offering different price levels for each tier.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum order quantities (MOQ). \u003c/strong\u003eThis is the smallest amount a wholesaler will sell. MOQs are often tied to pricing tiers, with lower prices for higher quantities.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment terms. \u003c/strong\u003eThese conditions, such as net 30 or early payment discounts, can affect your final price and \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e. Favorable terms can be as valuable as a lower base price.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen negotiating with wholesalers, consider how each of these elements affects your overall costs and profits. The best deal isn’t always the lowest base price, it’s the structure that best fits your business model and growth plans.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eCustomization and private label opportunities\u003c/h2\u003e\n\u003cp\u003eDifferentiating your business is one way to gain a competitive edge in the market. Maybe you don’t want to sell the same shirts and jeans as everyone else. You want your men’s clothing store to stand out. \u003c/p\u003e\n\u003cp\u003eMany wholesale suppliers offer customization services, which let you:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd unique design elements to existing products\u003c/li\u003e\n\u003cli\u003eTweak standard designs to fit your \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebrand\u003c/a\u003e vibe\u003c/li\u003e\n\u003cli\u003eCreate entirely new designs from scratch\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, maybe you decide to embroider your logo onto the chest of a shirt—nothing flashy, just enough to be different. Or you adjust the fit slightly so it’s more tailored than the standard boxy tee. \u003c/p\u003e\n\u003cp\u003eIf a supplier offers \u003ca href=\"/blog/private-label\"\u003eprivate label\u003c/a\u003e options, you can take it a step further. You can work with the supplier to replace their label with your own brand name. Now, instead of “Generic Apparel Co.,” the tag reads “Your Awesome Brand.” \u003c/p\u003e\n\u003cp\u003eOf course, this takes more effort than simply reselling existing brands, but the payoff can be big. You’ll have the opportunity to become a recognized brand in the market. \u003c/p\u003e\n\u003ch2\u003eBuy wholesale men’s apparel for your store today\u003c/h2\u003e\n\u003cp\u003eAs you can see, there are plenty of wholesalers out there that allow aspiring entrepreneurs to create a men’s clothing brand. \u003c/p\u003e\n\u003cp\u003ePlacing a test order can also be a good idea. It will let you experience the customer service, shipping speed, and product quality the supplier is offering. Once you do this, you will identify wholesalers you can rely on to fulfill your inventory requirements. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eManage all your inventory from Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eWholesale men’s clothing vendors FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much money do you need to start a clothing line?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe initial investment for starting a clothing line can vary, ranging from $500 to $50,000 or more, depending on factors like production scale, design complexity, and marketing strategy. For a small-scale startup, you might start with as little as $1,000 to $5,000 for basic inventory, while larger operations may require more capital to cover manufacturing, branding, and distribution costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the profit margin on a clothing line?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe profit margin for a clothing line generally ranges from 30% to 50% but can vary based on product type, manufacturing costs, and pricing strategy. Luxury clothing lines tend to have higher margins, while budget-friendly brands operate with lower margins but compensate through higher sales.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find direct clothing suppliers?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can find a direct clothing supplier at industry trade shows or online directories specializing in wholesale men’s clothing. Read through reviews by their past clients, contact manufacturers directly, clarify your needs, and discuss their ability to meet large orders and maintain quality.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I buy clothes in bulk to sell online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSome popular marketplaces are Faire, FashionGo, BrandsGateway, and DHgate.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I put my own label on wholesale clothing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can put your own label on wholesale clothing through a process called \u003ca href=\"https://www.shopify.com/blog/private-label\"\u003eprivate labeling\u003c/a\u003e. To do this, negotiate with a manufacturer to produce items branded under your label. Ensure your supplier understands your branding requirements and can produce or attach your labels.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn more about the top 12 best wholesale men’s clothing vendors, with tips on choosing the best ones for your new fashion brand.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wholesale_20mens_20clothing_20vendors.png?v=1698771404\"\u003e\n\u003cp\u003eLearn more about the top 12 best wholesale men’s clothing vendors, with tips on choosing the best ones for your new fashion brand.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Top 12 Best Wholesale Men’s Clothing Vendors (2024) ","description":"Learn more about the top 12 best wholesale men’s clothing vendors, with tips on choosing the best ones for your new fashion brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/wholesale_20mens_20clothing_20vendors_f8fbcf9f-9d9c-490e-bc04-b0d80b0199f3.png?v=1729266668","imageAltText":null,"modifiedAt":"Sep 21, 2024","modifiedAtRaw":"2024-09-21T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557466124322","handle":"hosting-costs","title":"Website Hosting Costs: A Breakdown (2024)","publishedAt":"2024-09-21T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/hosting_20costs_fe6883ea-e29e-4ee6-8af7-da0058481e6b.png?v=1729518127","altText":"a computer with a money sign representing website hosting costs","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cstyle type=\"text/css\"\u003e\u003c!--\n.tg {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;\n overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;\n font-weight:normal;overflow:hidden;padding:9px 15px;word-break:normal;}\n.tg .tg-j53b{border-color:#000000;color:#15C;text-align:center;text-decoration:underline;vertical-align:top}\n.tg .tg-wp8o{border-color:#000000;text-align:center;vertical-align:top}\n.tg .tg-wkkj{background-color:#efefef;border-color:#000000;font-weight:bold;text-align:left;vertical-align:top}\n--\u003e\u003c/style\u003e\n\u003cp\u003eThere’s no such thing as a website without a web host—but the best web hosting costs money. From personal vanity sites to multimillion-dollar online stores and everything in between, there’s a wide range of hosting needs depending on what you want to achieve with your website. \u003c/p\u003e\n\u003cp\u003eAll web hosting plans have different features and price points. Some offer plug-and-play hosting and website design, while others offer technical innovations to deal with high-traffic surges. Knowing which one will work best for you and your business can save you money and tech-induced headaches. \u003c/p\u003e\n\u003cp\u003eRead on for information that will help you determine the best web hosting cost and provider for your needs. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHow much does web hosting cost?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat goes into web hosting pricing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTypes of web hosting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTop web hosting providers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eAdditional costs and add-ons\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow much should you spend on hosting?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eWebsite hosting costs FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eHow much does web hosting cost?\u003c/h2\u003e\n\u003cp\u003eWeb hosting costs as little as $2 to $5 per month. Most users should expect to pay between $5 and $50 per month, depending on their needs. Enterprise users may pay far more, depending on factors like storage and site traffic volume. \u003c/p\u003e\n\u003ccenter\u003e\n\u003c!--At a glance table--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eHosting Plan\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eHosting Cost Range (USD/month)\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eShared hosting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$5 to $20\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eWordPress hosting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$2 to $10\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eDedicated hosting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$80 to $500\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eVPS hosting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$20 to $90\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003eCloud hosting\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\" style=\"text-align: center;\"\u003e$50 to more than $2,000\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e\n\u003c/center\u003e\n\u003ch2 id=\"2\"\u003eWhat goes into web hosting pricing?\u003c/h2\u003e\n\u003cp\u003eYour web hosting costs will depend largely on the features you need and the functionality of the hosting plan. For example, a cloud hosting plan with RAM and CPU dedicated to your website will cost more than shared hosting, where you share those processing resources with other hosted websites.\u003c/p\u003e\n\u003cp\u003eConsiderations that go into calculating your web hosting costs include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHosting plan features. \u003c/strong\u003eAccess to tools to help \u003ca href=\"/blog/build-a-website\"\u003ecreate your website\u003c/a\u003e and 24/7 support will cost more overall. You’ll also pay more for features like higher bandwidth and storage space.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContract period. \u003c/strong\u003eThe duration of your hosting agreement impacts price. For example, a monthly plan is generally more expensive than a yearly plan. Multiyear plans often are the most cost-effective in terms of monthly rates, but require long-term commitment. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType of hosting service. \u003c/strong\u003eYou can opt for either managed hosting or self-managed hosting services. Managed hosting covers the setup, configuration, and maintenance of your website. That option will cost more than self-managed hosting services, which make you responsible for all server management tasks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eServer location. \u003c/strong\u003eThe location of the server hosting your website also influences costs. Servers in heavily populated areas, like Tokyo, may be more expensive due to operational costs and demand. You may choose to have your server closer to your target audience to reduce network latency and improve load times. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eTypes of web hosting\u003c/h2\u003e\n\u003cp\u003eDifferent hosting offers will suit different types of websites, from basic business websites to complex ecommerce stores.\u003c/p\u003e\n\u003cp\u003eNearly all web hosting options out there fall into one of four primary categories. If you can identify which category makes the most sense for your own needs, then you’re that much closer to finding the right web hosting provider.\u003c/p\u003e\n\u003ch3\u003eShared hosting plan\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c/strong\u003eLow cost\u003c/li\u003e\n\u003cli\u003eEasy for beginners to use\u003c/li\u003e\n\u003cli\u003eNo technical knowledge required\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLimited resources\u003c/li\u003e\n\u003cli\u003eSlower load times during high traffic periods\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA shared hosting plan lets multiple websites use a single server. You’ll likely never know which sites you’re sharing resources with, but the nature of this arrangement is that multiple sites share the infrastructure in order to be accessible to the internet-using public. Companies that offer shared web hosting have often invested in large server farms that store and transmit their client’s website data.\u003c/p\u003e\n\u003cp\u003eShared hosting is a popular form of hosting because it is consistently affordable and user-friendly. A basic \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e and other bespoke tools often are available from shared hosting providers, so you can achieve whatever you need. The best providers will also offer you a human support staff to have your back whenever your site encounters issues.\u003c/p\u003e\n\u003cp\u003eAll that said, shared hosting is not without its drawbacks. Once a website achieves a certain level of traffic or server load, its \u003ca href=\"/blog/ecommerce-testing\"\u003eperformance and loading times\u003c/a\u003e will inevitably suffer. That’s because those hosting resources are shared across every website using that particular hosting provider. As a site successfully scales its operation on a shared hosting provider, it might need to look elsewhere to find a better solution that won’t sacrifice performance.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eShared hosting costs: \u003c/strong\u003eShared hosting starts from around $5 per month, and may run as high as $20 per month depending on the level of service you require.\u003c/p\u003e\n\u003ch3\u003eWordPress hosting plan\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-configured for WordPress websites\u003c/li\u003e\n\u003cli\u003eEasy to use with automatic updates\u003c/li\u003e\n\u003cli\u003eAffordable\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRestricted customizations \u003c/li\u003e\n\u003cli\u003eTraffic limits \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe open-source software platform WordPress accounts for an outsized portion of the internet. Some \u003ca href=\"https://kinsta.com/wordpress-market-share/#:~:text=WordPress'%20market%20share%20is%2043,one%2Dthird%20of%20the%20web!\"\u003e43%\u003c/a\u003e of the internet runs on this technology.\u003c/p\u003e\n\u003cp\u003eWordPress has been a leading content management system for more than 10 years, forming the backbone for all sorts of websites—from casual personal blogs to for-profit media businesses to ecommerce websites. However, WordPress is not a one-size-fits-all solution. Some business processes may not be compatible with this infrastructure, so do your research to check if WordPress is the right solution for your unique needs.\u003c/p\u003e\n\u003cp\u003eMany shared hosting plans offer WordPress installation plug-ins that make it easy to use free WordPress software in conjunction with any web host. If you go this route, you’ll incur whatever costs are associated with shared hosting, plus some providers may charge a one-time or recurring fee for using their system to rapidly install WordPress. Always do your homework to parse the fine print of the provider’s hosting costs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWordPress hosting costs: \u003c/strong\u003eYou can expect to pay around $10 per month for a WordPress hosting plan.\u003c/p\u003e\n\u003ch3\u003eDedicated hosting\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull control over server's resources\u003c/li\u003e\n\u003cli\u003eTop-notch performance\u003c/li\u003e\n\u003cli\u003eEnhanced security \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c/strong\u003eExpensive with plans going up to $1,000 per month\u003c/li\u003e\n\u003cli\u003eRequires advanced technical skills or a hired professional\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWith dedicated hosting, your hosting provider leases you an entire physical server that you don’t share with anyone else, so you can use all its dedicated resources exclusively for your website.\u003c/p\u003e\n\u003cp\u003eIn comparison to other hosting options, this solution offers the best website performance, security, and stability. It’s perfect for websites that need specific server configurations and advanced security measures. With a dedicated hosting plan, you get an unparalleled degree of control, so you can even make your own software and apps. \u003c/p\u003e\n\u003cp\u003eHosting on a dedicated server is faster and handles high traffic volumes without impacting performance. But keep in mind that it’s also one of the more expensive options and requires more technical knowledge, so it may be best for more tech-savvy users.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated hosting costs: \u003c/strong\u003eEntry-level dedicated servers can cost as low as $70 per month. Enterprise-grade servers can easily run past $1,000 per month, depending on the provider and your needs.\u003c/p\u003e\n\u003ch3\u003eVirtual private server (VPS) hosting\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetter performance compared to shared host\u003c/li\u003e\n\u003cli\u003eEasy to scale up or down as your website grow\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c/strong\u003eRequires some technical knowledge\u003c/li\u003e\n\u003cli\u003eLimited performance compared to dedicated servers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVPS hosting is about using virtualization technology to provide you with your own set of private resources on a server that has multiple users. The technicals go like this: Your hosting provider installs a virtual layer on top of the server’s operating system, partitioning the server in such a way that every individual user gets to install their own operating system and software. \u003c/p\u003e\n\u003cp\u003eThis solution is markedly more secure and stable than shared hosting. It’s a good choice of hosting service for websites that are beginning to outgrow their shared hosting resources but don’t need the resources of a dedicated server. \u003c/p\u003e\n\u003cp\u003eVPS hosting plans offer accessibility similar to if you had a dedicated server, but at a much lower cost. The websites hosted on this category of shared server can never interfere with the others, and it easily scales to accommodate higher-traffic websites. At the same time, much like dedicated hosting, VPS hosting is a more expensive route and more technically involved than other options.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eVPS hosting costs: \u003c/strong\u003eA tiered plan in this arena will cost $20 to $90 per month. \u003c/p\u003e\n\u003ch3\u003eCloud web hosting\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly scalable\u003c/li\u003e\n\u003cli\u003eReliable uptime\u003c/li\u003e\n\u003cli\u003eFlexible pricing\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTechnical know-how required\u003c/li\u003e\n\u003cli\u003eCosts can fluctuate depending on usage\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCloud web hosting effectively decentralizes your hosting solution using a collection of virtual and physical servers that act as the host. This protects your site from surges in traffic and spikes in demand for your data. Cloud hosting gets its name because it uses remote cloud resources, like a privately owned network of high-performance computers, to deliver websites and internet applications to whomever seeks them.\u003c/p\u003e\n\u003cp\u003eWhereas most other hosting solutions store data centrally on a single server, cloud hosting sees multiple instances of that data deployed across multiple servers. Given this structure, cloud hosting may sometimes also be referred to as “cluster server hosting.”\u003c/p\u003e\n\u003cp\u003eThe major advantages of cloud hosting include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh availability. \u003c/strong\u003eThis refers to how easily the provider can recover from a server failing. With cloud hosting, your website is more likely to remain up and functional, even if one or more servers fail. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraffic load balancing.\u003c/strong\u003e This refers to maintaining harmony between the amount of traffic heading to a site and the amount of infrastructure that supports it. You might imagine a highway that magically adds lanes to itself during rush hour and shrinks down during less busy times—that’s what traffic load balancing refers to in a cloud hosting paradigm. Since cloud resources can be dynamically allocated, cloud hosting can easily support site scalability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter security. \u003c/strong\u003eThis refers to the protections offered by cloud hosting’s many redundancies. If something goes wrong, whether by accident or as the result of a malicious cyberattack, there are multiple copies of the data stored on different servers that can act as backup. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCloud hosting costs: \u003c/strong\u003eFor all those advantages, cloud hosting comes with one major downside: It’s the most expensive option, with a tiered plan starting around $50 per month and going up from there.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eTop web hosting providers\u003c/h2\u003e\n\u003c!--At a glance table--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eFeature\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eShopify\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eHostGator\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eBluehost\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eInMotion Hosting\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eA2 Hosting\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eSiteGround\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eStarting price\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$29 per month, billed annually\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.75 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.95 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.29 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.99 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$2.99 per month\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eRenewal price\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eSame as the starting price\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$6.95 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$11.99 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$8.99 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$12.99 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$17.99 per month\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eStandout features\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eUnlimited products, multichannel selling, high-converting checkout\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFree domain for first year, free website transfer\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFree domain for first year\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNVMe SSD drives for fast performance\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFree site migration, enhance security with HostGuard\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eFree email migrator, ecommerce enabled\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eStorage limit\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eUnlimited\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eUnlimited\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e10 GB\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e10 GB\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e100 GB\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e10 GB\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eWebsite builder\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes, through WordPress\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eMoney-back guarantee\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e3-day free trial\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e30 days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e30 days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e30 days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eMost plans have 90 days\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e30 days\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eFree SSL certificate\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eFree business email\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eYes\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wkkj\"\u003eUptime guarantee\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e99.9%\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e99.9%\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e99.9%\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eNo\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eNotice that many of these hosting packages have a low intro fee of around $3. Then, the hosting costs increase when you renew. These prices reflect the basic plans for each host, but prices can vary depending on if you upgrade to a premium plan with more features.\u003c/p\u003e\n\u003cp\u003eShopify’s price starts higher because it’s part of a complete ecommerce package. This package comes with a free domain name, unlimited bandwidth, unlimited email forwarding, and 24/7 customer support. Basically, with Shopify, you get everything you need to sell online from day one. \u003c/p\u003e\n\u003cp\u003eWant a breakdown of the leading ecommerce web hosting services and their hosting costs? Check out \u003ca href=\"/blog/ecommerce-hosts\"\u003e\u003cem\u003e9 Best Ecommerce Hosting Solutions in 2024\u003c/em\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"44\"\u003eAdditional costs and add-ons\u003c/h2\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eWhen calculating your web hosting plan's total cost, consider any additional features that may not be included in the base price:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Socket Layer (SSL) certificates:\u003c/strong\u003e Often free, but some hosts charge up to $200+ per year.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWebsite migration:\u003c/strong\u003e Moving your site between hosts may incur fees of up to $150+.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra storage and bandwidth:\u003c/strong\u003e Growing sites might require additional resources.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDomain registation: \u003c/strong\u003eMany hosts offer domain registration services, but it's a separate cost from hosting. Prices typically range from $10 to $50 per year, depending on the domain extension (.com, .org, etc.) and any promotional offers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved security:\u003c/strong\u003e Advanced protection like DDoS prevention, malware scanning, and improved firewalls usually cost extra.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail hosting:\u003c/strong\u003e Sometimes bundled, sometimes separate, typically ranging from $1 to $15 monthly.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul class=\"-mt-1 list-disc space-y-2 pl-8\" depth=\"0\"\u003e\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eHow much should you spend on hosting?\u003c/h2\u003e\n\u003cp\u003eChoosing how much to spend on a web host means looking at a few key factors related to your website.\u003c/p\u003e\n\u003cp\u003eFactors to consider in web hosting costs include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Traffic volume:\u003c/strong\u003e Estimate your current and expected traffic. Higher-traffic websites require more resources.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget:\u003c/strong\u003e Decide how much you can comfortably spend. Factor in monthly or yearly costs and any increase as your site grows. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage and bandwidth:\u003c/strong\u003e Make sure your provider can handle your website’s files, databases, and emails. Look for plans that allow easy upgrades without downtime or hassle.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical expertise:\u003c/strong\u003e Managed hosting options can be more expensive but require less technical know-how.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eHere are a few different web hosting scenarios to consider:\u003c/p\u003e\n\u003c!--At a glance table--\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eType of Site\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eTraffic\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eBudget\u003c/th\u003e\n\u003cth class=\"tg-wkkj\" style=\"text-align: center;\"\u003eRecommended Plan\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003ePersonal blog\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eLow\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$3 to $5 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eShared hosting\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eSmall ecommerce website\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eModerate\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$20 to $40 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eShared or VPS hosting\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-wp8o\"\u003eScaling ecommerce site\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eHigh\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003e$100 to $200 per month\u003c/td\u003e\n\u003ctd class=\"tg-wp8o\"\u003eDedicated hosting\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003c!--End of table--\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eWebsite hosting costs FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre hosting costs charged annually or monthly?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDepending on your hosting provider, hosting costs can be charged either monthly or annually. Providers also typically offer a discounted rate on annual hosting fees, since it guarantees you’ll be using their service for a full year.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does web hosting cost a month?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe price varies depending on the type of web hosting and the range of services being provided. Shared hosting typically costs between $5 and $20 a month, virtual private server (VPS) hosting typically costs $20 to $40 per month, and cloud web hosting costs typically start at $50 per month and go higher depending on a client’s needs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost on average to host a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOn average, basic shared hosting plans typically range from $3 to $10 per month, while more robust options like VPS or dedicated hosting can cost anywhere from $20 to $100+ per month.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is it so expensive to host a website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWebsite hosting costs reflect the infrastructure, resources, and services needed to keep sites online and secure. While basic plans can be affordable, prices increase for higher performance, more storage, and advanced features to support growing websites and heavier traffic.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are hosting fees?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eHosting fees are charges paid to companies that store website files on their servers and make them accessible online. These fees cover server space, bandwidth, security, and support services needed to keep a website functional and available to visitors 24/7.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does email hosting cost?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEmail hosting is a separate service from web hosting but can be included in a web host’s services. It typically costs $1 to $15 per month, but the cost can vary depending on the email hosting provider you’re using and whether they offer other services.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Explore website hosting costs and the top web hosting services for 2024.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hosting_20costs_fe6883ea-e29e-4ee6-8af7-da0058481e6b.png?v=1717614066\" alt=\"a computer with a money sign representing website hosting costs\"\u003e\n\u003cp\u003eExplore website hosting costs and the top web hosting services for 2024.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Website Hosting Costs: A Breakdown (2024)","description":"Explore website hosting costs and the top web hosting services for 2024."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/hosting-costs\",\"en-GB\":\"https://www.shopify.com/uk/blog/hosting-costs\",\"en-AU\":\"https://www.shopify.com/au/blog/hosting-costs\",\"en-ID\":\"https://www.shopify.com/id/blog/hosting-costs\",\"en-NZ\":\"https://www.shopify.com/nz/blog/hosting-costs\",\"en-ZA\":\"https://www.shopify.com/za/blog/hosting-costs\",\"en-NG\":\"https://www.shopify.com/ng/blog/hosting-costs\",\"en-PH\":\"https://www.shopify.com/ph/blog/hosting-costs\",\"en-SG\":\"https://www.shopify.com/sg/blog/hosting-costs\",\"en-HK\":\"https://www.shopify.com/hk/blog/hosting-costs\",\"en-IE\":\"https://www.shopify.com/ie/blog/hosting-costs\",\"en-MY\":\"https://www.shopify.com/my/blog/hosting-costs\",\"pt\":\"https://www.shopify.com/br/blog/custos-de-hospedagem\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/hosting-costs\",\"ja-JP\":\"https://www.shopify.com/jp/blog/hosting-costs\",\"es\":\"https://www.shopify.com/es/blog/costos-de-alojamiento\",\"it\":\"https://www.shopify.com/it/blog/costo-hosting\",\"nl\":\"https://www.shopify.com/nl/blog/kosten-voor-hosting\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is an SSL Certificate- Definition and Explanation\",\"url\":\"blog/what-is-ssl-certificate\"},{\"title\":\"What Is a Domain and How Do Domain Names Work?\",\"url\":\"blog/what-is-a-domain\"},{\"title\":\"What Is a Subdomain? A Complete Guide\",\"url\":\"blog/what-is-a-subdomain\"},{\"title\":\"10 Most Popular Domains\",\"url\":\"blog/popular-domains\"},{\"title\":\"How To Choose the Best Domain Name in 2024 (7 Tips \u0026 Tools)\",\"url\":\"blog/choose-domain-name\"},{\"title\":\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\",\"url\":\"blog/domain-seo\"},{\"title\":\"How To Register a Domain Name in 5 Simple Steps\",\"url\":\"blog/register-a-domain-name\"},{\"title\":\"Domain Price - How Much Does a Domain Really Cost?\",\"url\":\"blog/domain-price\"},{\"title\":\"How to Buy a Domain Name- Domain Registration Guide\",\"url\":\"blog/how-to-buy-a-domain\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Some \u003ca href=\"https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/\"\u003eseven out of 10 US\u003c/a\u003e consumers consider loyalty programs a leading factor in sticking with a brand.\u003c/p\u003e\n\u003cp\u003eMost loyalty programs fall into one of four categories: points, tiers, paid and value-based.\u003c/p\u003e\n\u003cp\u003eLearn how loyalty programs work and how they can help your business, plus discover examples to inspire your own loyalty strategy.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a loyalty program?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow do customer loyalty programs work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eTypes of loyalty programs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eSuccessful customer loyalty program examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to add a loyalty program for your business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eLoyalty programs FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/691KWbNnZHM?si=Na8oWPtRRx4uP_ry\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is a loyalty program?\u003c/h2\u003e\n\u003cp\u003eLoyalty programs reward a company’s repeat customers with discounts, free offers, and other incentives to encourage customers to make repeat purchases.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow do customer loyalty programs work?\u003c/h2\u003e\n\u003cp\u003eWith a loyalty program, companies can offer points or benefits to customers. In return, customers redeem points for discounts, free products, rewards, or insider perks. The goal is motivating repeat purchases and building trust between customer and business.\u003c/p\u003e\n\u003cp\u003ePeople will go the distance for brands they love, but they want perks in return. Some \u003ca href=\"https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/\"\u003e60% of US shoppers\u003c/a\u003e wanted discounts for joining a loyalty program. The same poll found that respondents expect to earn points and rewards, and about 33% want exclusive or early access to products. \u003c/p\u003e\n\u003cp\u003eRunning a customer loyalty program means giving something, be it discounts, sales, or early access. The payoff can be huge. Benefits can include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore customer referrals. \u003c/strong\u003ePeople tell their friends and family about great membership programs. More referrals equals more loyal customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher customer retention.\u003c/strong\u003e If people find value in your customer loyalty program, they’ll likely stick around longer.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore sales.\u003c/strong\u003e Want a higher \u003ca href=\"/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e? A 2022 survey found that \u003ca href=\"https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/\"\u003e79% of US consumers\u003c/a\u003e said loyalty programs impacted their likelihood of maintaining business with a brand. Another poll found that \u003ca href=\"https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/\"\u003e80% claim to purchase\u003c/a\u003e more frequently from a brand after joining its loyalty program.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand advocacy.\u003c/strong\u003e A successful loyalty program can turn regular customers into brand advocates who evangelize your brand through word of mouth, a low-cost marketing strategy compared with paid ads.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eTypes of loyalty programs\u003c/h2\u003e\n\u003cp\u003eNot every loyalty program is the same. There are different types of rewards programs you can use to build customer loyalty and earn repeat business. Here are some of the most popular:\u003c/p\u003e\n\u003ch3\u003e1. Points-based loyalty programs\u003c/h3\u003e\n\u003cp\u003ePoints programs are the most common type of rewards programs. They let customers accumulate reward points they can redeem for freebies, cashback, perks, etc. Rewards customers don’t just earn points from purchases. They can also earn loyalty points by sharing on social media, leaving reviews, having a birthday, or through gamification.\u003c/p\u003e\n\u003ch3\u003e2. Tiered loyalty programs\u003c/h3\u003e\n\u003cp\u003eTiered customer loyalty programs are memberships where customers get different benefits depending on their rank. Businesses often rank membership into groups depending on metrics like sales or engagement.\u003c/p\u003e\n\u003cp\u003eThese customer rewards programs give customers a goal. The higher their tier, the more exclusive the rewards.\u003c/p\u003e\n\u003ch3\u003e3. Paid loyalty programs\u003c/h3\u003e\n\u003cp\u003ePaid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time.\u003c/p\u003e\n\u003cp\u003ePaid programs may require proof of value to get signups, but they can gain higher customer value from members. The most common example of a paid loyalty program is Amazon Prime. While it seems like a hard model to mimic, paid loyalty can suit many different business models.\u003c/p\u003e\n\u003ch3\u003e4. Value-based loyalty programs\u003c/h3\u003e\n\u003cp\u003eThe idea behind a value-based loyalty program is build an emotional connection with customers. It involves donating a percentage of purchases to charity or welfare programs. You can allow customers to choose from different charities or have just one that aligns with their values.\u003c/p\u003e\n\u003cp\u003eThis program doesn’t actually reward customers, but it holds a special place for them, as the rewards benefit society. \u003c/p\u003e\n\u003cp\u003eNot sure where to start? Ask customers what they want from a rewards program. You can easily run a survey or poll with your customer base to find out. Then create a rewards program accordingly.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eSuccessful customer loyalty program examples\u003c/h2\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003ch3\u003eBlume\u003c/h3\u003e\n\u003cp\u003eBodycare retailer Blume uses a points system called Blume Bucks in its loyalty program, dubbed \u003ca href=\"https://www.blume.com/pages/blumetopia\"\u003eBlumetopia\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIt’s pretty straightforward: Customers can earn Blume Bucks by following the ecommerce brand on Instagram, placing an order, or telling friends about Blume. They can redeem their Blume Bucks for merch, free products, and other gifts.\u003c/p\u003e\n\u003ch3\u003eLIVELY\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://www.wearlively.com/pages/the-lively-rewards\"\u003eLIVELY\u003c/a\u003e is clothing and accessories brand with a tiered rewards program. Customers are automatically enrolled in the program when they sign up for a LIVELY account. They earn points through activities such as following the brand on TikTok (10 points) or purchasing an item in-store (30 points).\u003c/p\u003e\n\u003cp\u003eLoyalty members can apply points to purchases. For example, 100 points equals $10. They can also redeem them for products like totes, socks, and clips. LIVELY’s rewards program has different tiers based on annual spend:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInsider:\u003c/strong\u003e $1–$124\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner circle:\u003c/strong\u003e $125–$324\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVIP:\u003c/strong\u003e $325+\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe more spent, the better the perks. For instance, VIP members get free expedited shipping, upgrade offer discounts, and a customer care text service.\u003c/p\u003e\n\u003ch3\u003eMirenesse\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cp\u003eMirenesse is Australia’s leading sustainable and cruelty-free cosmetics brand. Its loyalty program, \u003ca href=\"https://www.mirenesse.com/pages/love-rewards\"\u003eLove Rewards\u003c/a\u003e, includes two tiers: Gold and Onyx. \u003c/p\u003e\n\u003cp\u003eThe Gold tier earns two points for every $1 spent. It includes benefits like \u003ca href=\"/blog/free-shipping-and-conversion\" target=\"_blank\"\u003efree shipping\u003c/a\u003e on all orders, double points for activities, a 200-point joining bonus, and conversion of 100 points into a $5 store credit. The Gold tier costs $18 per month but includes additional perks like access to secret sales and the chance to be a tester for new products.\u003c/p\u003e\n\u003cp\u003eThe Onyx tier is free. Members earn one point for every $1 spent. It offers a 100-point joining bonus, and members get a birthday surprise. \u003c/p\u003e\n\u003ch3\u003e100% Pure\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.100percentpure.com/pages/purist-perks\"\u003e100% Pure\u003c/a\u003e is a popular skincare and beauty brand with a tiered reward system. Customers earn points by engaging on social media channels and writing reviews, redeemable for products on their site.\u003c/p\u003e\n\u003cp\u003eThe program has three tiers based on spend per calendar year:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnthusiast:\u003c/strong\u003e $0\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivist:\u003c/strong\u003e $250\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevolutionist:\u003c/strong\u003e $750\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBenefits include early access to new products, free shipping, redeemable vouchers, and birthday gifts. Loyal customers earn points for actions like signing up for an account (50 points), writing a review (10 points), and engaging with the brand on Facebook and Instagram (20 points each).\u003c/p\u003e\n\u003cp\u003eAnyone can join the Purist Perk program and redeem points for discount code vouchers. Customers earn 15% off for 200 points at the Enthusiast level, and $20 off for 200 points at the Activist level. Discounts can be used during checkout and cannot be combined with other offers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReward loyalty everywhere customers shop\u003c/p\u003e\n\u003cp\u003eOnly Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\u003c/p\u003e\n\u003ca href=\"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Loyalty Apps\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003eHow to add a loyalty program for your business\u003c/h2\u003e\n\u003cp\u003eEvery business is competing for customer trust. One of the best ways to build this trust is by showing gratitude and providing unique customer experiences. Rather than spending your time finding new customers, you can start a loyalty program to grow the relationship with your existing base.\u003c/p\u003e\n\u003cp\u003eIf you have a Shopify store, creating a loyalty program online is easy. Download an app like Smile or Yotpo from the \u003ca href=\"/blog/shopify-mobile-app\"\u003eShopify App Store\u003c/a\u003e and start today.\u003c/p\u003e\n\u003cp\u003eFor example, with an app like \u003ca href=\"https://apps.shopify.com/smile-io\"\u003eSmile\u003c/a\u003e, you can create rewards points and referral programs that engage customers in your store. It helps you with everything from program design to setting up a thumb-stopping widget on your website to capture visitors’ attention and encourage them to enroll.\u003c/p\u003e\n\u003cp\u003eCustomers will also have a rewards portal on their phones to manage their accounts, earn rewards, and redeem points.\u003c/p\u003e\n\u003ch2\u003eDo things differently with your loyalty program\u003c/h2\u003e\n\u003cp\u003eOver the last decade, customer loyalty programs and rewards programs have proven an effective way to \u003ca href=\"/blog/strategies-for-customer-retention\"\u003eimprove customer retention rates\u003c/a\u003e, boost customer lifetime value, provide \u003ca href=\"/blog/customer-service\"\u003egood customer service\u003c/a\u003e, and inspire brand loyalty.\u003c/p\u003e\n\u003cp\u003eA truly innovative approach to customer loyalty programs can create huge value for retailers.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eLoyalty programs FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat do loyalty programs mean?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA loyalty reward program rewards repeat shoppers with benefits and promotions. Each purchase earns some sort of reward. Reward programs are great for customer retention and loyalty because they encourage future purchases.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the different types of loyalty programs?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLoyalty programs may be referral- or purchase-based, or both. Programs may be points-based, tiered, paid or value-based. You can run your loyalty program online or with a tangible item, like a loyalty card.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best example of a loyalty program?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe Beauty Insider from Sephora is often considered the best customer loyalty program. It offers exclusive rewards and bonus points, and personalized recommendations for members. If you own the Sephora credit card, you'll get twice as many Beauty Insider points on every purchase.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the purpose of a loyalty program?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe purpose of a loyalty program is to motivate customers to continue buying from your business over competitors.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to create a successful loyalty program? Learn from the best customer loyalty program examples with tips and tools to help build yours.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/loyalty_20program.png?v=1701291295\" alt=\"a blue ribbon wrapped representing a loyalty program\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWant to create a successful loyalty program? Learn from the best customer loyalty program examples with tips and tools to help build yours. \u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Loyalty Program? 4 Best Examples (2024)","description":"Want to create a successful loyalty program? Learn from the best customer loyalty program examples around, with tips and tools to help build yours."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/loyalty-program\",\"en-GB\":\"https://www.shopify.com/uk/blog/loyalty-program\",\"en-AU\":\"https://www.shopify.com/au/blog/loyalty-program\",\"en-ID\":\"https://www.shopify.com/id/blog/loyalty-program\",\"en-NZ\":\"https://www.shopify.com/nz/blog/loyalty-program\",\"en-ZA\":\"https://www.shopify.com/za/blog/loyalty-program\",\"en-NG\":\"https://www.shopify.com/ng/blog/loyalty-program\",\"en-PH\":\"https://www.shopify.com/ph/blog/loyalty-program\",\"en-SG\":\"https://www.shopify.com/sg/blog/loyalty-program\",\"en-HK\":\"https://www.shopify.com/hk/blog/loyalty-program\",\"en-IE\":\"https://www.shopify.com/ie/blog/loyalty-program\",\"en-MY\":\"https://www.shopify.com/my/blog/loyalty-program\",\"pt\":\"https://www.shopify.com/br/blog/117251525-como-comecar-um-programa-de-fidelidade-que-cative-os-clientes\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/loyalty-program\",\"ja-JP\":\"https://www.shopify.com/jp/blog/loyalty-program\",\"de\":\"https://www.shopify.com/de/blog/kundenbindung\",\"es\":\"https://www.shopify.com/es/blog/19115076-6-cosas-que-debes-considerar-al-implementar-programas-de-lealtad-en-tu-tienda-virtual\",\"fr\":\"https://www.shopify.com/fr/blog/7-idees-creatives-pour-concevoir-un-programme-de-fidelite\",\"it\":\"https://www.shopify.com/it/blog/promozioni-e-programmi-fedelta\",\"nl\":\"https://www.shopify.com/nl/blog/klantenbindings-programmas\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How to Make \u0026 Sell Lip Balm Online- Guide and Examples from Top Lip Care Brands\",\"url\":\"blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"What To Sell on Shopify: Top 12 Things To Sell (2024)\",\"url\":\"blog/12-things-to-sell-on-shopify-other-than-products\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Unlock Recurring Revenue with a Subscription Business Model\",\"url\":\"blog/how-to-start-a-subscription-business\"},{\"title\":\"Complete Guide to Improving Customer Support\",\"url\":\"blog/the-easy-answer-for-your-most-common-support-questions\"},{\"title\":\"How to Save Sales and Solve Customer Problems with Live Chat\",\"url\":\"blog/live-chat-customer-service\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/loyalty_20program.png?v=1729516845","imageAltText":"a blue ribbon wrapped representing a loyalty program","modifiedAt":"Sep 19, 2024","modifiedAtRaw":"2024-09-19T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/213790729","handle":"how-to-write-meta-descriptions","title":"How To Write Meta Descriptions: Tips and Examples 2024","publishedAt":"2024-09-18T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/meta_20description_da77fe67-ef10-4778-9190-e14727e7ee09.png?v=1729112554","altText":"a greenish-blue webpage outline representing meta descriptions","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eYou’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).\u003c/p\u003e\n\u003cp\u003eStill, if you’re like many business owners, one aspect of \u003ca href=\"/blog/ecommerce-seo-beginners-guide\" target=\"_blank\"\u003eecommerce SEO\u003c/a\u003e could be giving you trouble: meta descriptions. This guide covers what meta descriptions are, and how to write compelling meta descriptions and optimize your site for search engines.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a meta description?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eImportance of meta descriptions for SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDoes Google rewrite meta descriptions?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eMeta description examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to write a good meta description\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWrite your own meta descriptions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eMeta descriptions FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a meta description?\u003c/h2\u003e\n\u003cp\u003eA meta description is a piece of HTML code that summarizes a webpage’s content. It’s the snippet of text, often around 160 characters long, that appears under your page title in search engine result pages.\u003c/p\u003e\n\u003cp\u003eIn the screenshot below, the meta description reads “Try Shopify free and start a business or grow an existing one. Get more than \u003ca href=\"/blog/ecommerce-software\" target=\"_blank\"\u003eecommerce software\u003c/a\u003e with tools to manage every part of your business.”\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_meta_description_example.png?v=1680110826\" alt=\"Shopify's meta description as seen on Google with logo, title, and link.\"\u003e \u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/z2acD9jh0G4?si=Suz0A_3kmVMuFBOw\" title=\"YouTube video player\" teidentifier=\"lyyibvwxcolxysznk0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"14\"\u003eImportance of meta descriptions for SEO\u003c/h2\u003e\n\u003cp\u003eSearch engines show it in search results when the meta description also includes the keywords being searched.\u003c/p\u003e\n\u003cp\u003eUnlike the page title, meta descriptions aren’t an \u003ca href=\"/blog/free-seo-tools\" target=\"_blank\"\u003eSEO\u003c/a\u003e ranking factor, but they do entice search engine users to click through to a page and are part of effective on-page SEO. You’ll see them in a page’s code as \u0026lt;meta name=\"description\" content=\"a written description of the page\"\u0026gt;.\u003c/p\u003e\n\u003cp\u003eA meta description is the promise you make to searchers. Among a sea of competing webpages, it calls out to them and says, “This is the page you’re looking for.”\u003c/p\u003e\n\u003cp\u003eWhen you type a search query into Google Search—let’s use “temporary tattoos” as an example—the algorithm displays results on the search engine results page (SERP).\u003c/p\u003e\n\u003cp\u003eThis page is extremely complicated, but for now let’s ignore all the \u003ca href=\"/blog/shopping-ads-google\" target=\"_blank\"\u003eshopping ads\u003c/a\u003e, images, and videos in favor of the more traditional organic search results.\u003c/p\u003e\n\u003cimg alt=\"the search engine results page for search query temporary tattoos\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/meta-descriptions-on-SERP.jpg?v=1639176367\"\u003e\n\u003cp\u003eThe blue words at the top are the “title tag.” They’re the title of the webpage. Below them you’ll see a page description of no more than 155 characters. This is the meta description. It's responsible for higher click-through rates to your web page and can indirectly impact your search rankings.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eDoes Google rewrite meta descriptions?\u003c/h2\u003e\n\u003cp\u003eYes, Google rewrites meta descriptions. So, why bother writing unique meta descriptions if Google will display whatever it wants anyway?\u003c/p\u003e\n\u003cp\u003eThe ultimate reason is the correlation between higher search volume keywords and lower rewrite rates. \u003ca href=\"https://kimberlyherrington.com/\" target=\"_blank\"\u003eKim Herrington\u003c/a\u003e, an SEO and SEM consultant, has particular expertise in writing meta descriptions for ecommerce businesses, as well as with optimizing their stores for search.\u003c/p\u003e\n\u003cp\u003eThrough Kim’s own experience, she’s learned that if stores target high traffic \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003ekeywords\u003c/a\u003e, your original meta description is more likely to appear as you wrote it on your website. “SEO can be time consuming and expensive for ecommerce stores with a high volume of products,” Kim says. “Approaching your meta descriptions knowing they’ll be rewritten can free up resources.”\u003c/p\u003e\n\u003cp\u003eMuch more productive, she suggests, is focusing on writing really good meta descriptions for your highest volume keywords, because Google is more likely to use them: “Focus primarily on your bestsellers and category page meta descriptions rather than every single item you sell.”\u003c/p\u003e\n\u003cp\u003eFocus on the most trafficked pages. The ones that get organic traffic from search engines. Take your top 20 pages and ask, “Are we really selling the product here, or is there a way we can improve the click-through rate?”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/seo-marketing\" target=\"_blank\"\u003eSEO Is About Humans First, Search Engines Second\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eMeta description examples\u003c/h2\u003e\n\u003ch3\u003eHomepage\u003c/h3\u003e\n\u003cp\u003eReading other people’s meta descriptions will make the process look deceptively simple, but that simplicity is the very thing that makes it so hard to write. The rough 160-character limit means the meta description should be longer than a sentence or two.\u003c/p\u003e\n\u003cp\u003eGood descriptions give you a brief overview of what the site is about, as well as a compelling reason to click the title tag. It all happens so quickly and painlessly, many searchers won’t even notice themselves making a decision. They’ll simply click on the link, satisfying their curiosity without having to think about it.\u003c/p\u003e\n\u003cp\u003eHere’s an example of a relevant meta description:\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/death-wish-coffee-meta-description.jpg?v=1639176536\" alt=\"death wish coffee meta description example in SERP with schema markup\"\u003e\n\u003cp\u003eClever naming helps \u003ca href=\"https://www.deathwishcoffee.com/\" target=\"_blank\"\u003eDeath Wish Coffee\u003c/a\u003e pack a punch here. With the first three words, “Death Wish Coffee,” you already get an idea of what the company sells (coffee) and its defining brand feature (hardcore, but tongue-in-cheek about it).\u003c/p\u003e\n\u003cp\u003eDeath Wish then says it’s “here to fuel your passion.” With these words, it positions itself as motivating. The words “highest quality arabica + robusta” lets readers know the brand sells good coffee products.\u003c/p\u003e\n\u003ch3\u003eProduct page\u003c/h3\u003e\n\u003cp\u003eWriting meta descriptions for your \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e is a little easier than writing them for your \u003ca href=\"/blog/homepage-design\" target=\"_blank\"\u003ehomepage\u003c/a\u003e, because your product pages aren’t supposed to speak for your business as a whole.\u003c/p\u003e\n\u003cp\u003eInstead, they’re speaking for something that offers a tangible benefit to shoppers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelling spatulas? Let the reader know that this spatula will make cooking so much easier.\u003c/li\u003e\n\u003cli\u003eSelling lawn mowers? Have the reader imagine a fast and easy journey through the grass.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor a good example of a persuasive meta description, let’s check out the search result for \u003ca href=\"https://soworthloving.com/\" target=\"_blank\"\u003eSo Worth Loving\u003c/a\u003e stickers:\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/meta.jpg?v=1639176828\" alt=\"a meta description for SWL sticker showing price, stock level, and link\"\u003e\n\u003cp\u003eImmediately, and in all caps, the description makes you realize that a lot of stickers don’t last as long as you want them to. Then, SWL promises its stickers solve that problem.\u003c/p\u003e\n\u003cp\u003eCapitalizing the meta description is a bold move, and no one would recommend capitalizing the whole thing. But here it works, because the capitalization doesn’t seem like it’s there just to grab attention. It also does the work of separating the note from the rest of the text. After the note, this description works well because it keeps the focus on the reader.\u003c/p\u003e\n\u003cp\u003eYou do need to give some idea of what differentiates the product. So Worth Loving does this by emphasizing durability and by letting its site name suggest its stickers are going to be really, really cool. But after that, it’s all about letting the customer visualize themselves with the product.\u003c/p\u003e\n\u003cp\u003eThe description suggests the joy a buyer might get when they see the sticker as a “best little reminder,” offering various ways the sticker could easily fit into their life: “Stick them on your car, laptop, water bottle, wherever you want to see them.”\u003c/p\u003e\n\u003cp\u003eThe ending, in particular, works beautifully. It starts the sentence by suggesting the product will make you feel some powerful emotion, but then it makes you click the title tag to find out what that emotion actually is.\u003c/p\u003e\n\u003cp\u003eThough some SEO experts will tell you to make sure your meta descriptions all finish with complete sentences, a half-sentence can do wonders for your click-through rate (CTR).\u003c/p\u003e\n\u003cp\u003eIf you’re going to use this strategy, it’s good to get your meta description as close to the rough 160-character limit as possible.\u003c/p\u003e\n\u003ch3\u003eCategory pages\u003c/h3\u003e\n\u003cp\u003eThe next meta descriptions to focus on are your category page, or collection page, meta descriptions. The purpose of this page is to group similar products together for customers to browse. Collection pages can show up for broad, high-volume keywords, like “women’s shoes” or “men’s sandals.”\u003c/p\u003e\n\u003cp\u003eYour category page meta description should draw people in by showing relevant information about the collection, like how DSW lists out the different shoe types in its women’s shoes category.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/category-page-meta.jpg?v=1639176973\" alt=\"search engine result page showing the results for a query about womens shoes\"\u003e\n\u003cp\u003eIt also uses simple action phrases like “Shop online for …” and “enjoy a large selection and free shipping …” to encourage clicks from browsers.\u003c/p\u003e\n\u003cp\u003eIf you want to spice up your description, Doug Pierce, director of Hong Kong–based marketing agency \u003ca href=\"http://cogney.com.hk\" target=\"_blank\"\u003eCogney\u003c/a\u003e, suggests using emojis. “A trick I like to employ is using check marks (✔️) to call out the sub-collections of products we have if it’s a product collection page,” he says.\u003c/p\u003e\n\u003cp\u003eDoug also suggests including numbers in the description (where relevant) and using power words like “free” or “exclusive” to grab people’s attention. And if your store is running any special offers—like free shipping, extended warranties, or sales—it can be good to include in a meta description as well.\u003c/p\u003e\n\u003ch3\u003eBlog posts\u003c/h3\u003e\n\u003cp\u003eMeta descriptions for blog posts are concise summaries that appear in search results. They should hook readers and entice clicks.\u003c/p\u003e\n\u003cp\u003ePack a punch in 150-160 characters by highlighting what makes your post unique. Use strong verbs and sprinkle in keywords naturally. A great meta description can make your post stand out and boost clicks, even if it doesn't directly affect rankings.\u003c/p\u003e\n\u003ch3\u003eSocial media\u003c/h3\u003e\n\u003cp\u003eMeta descriptions aren't just for search engines. The text you use also shows up on social media sites like Facebook. Without your meta description, Facebook will pull whatever text they can find on the page. \u003c/p\u003e\n\u003cp\u003eYou can see this in a Facebook post from Moz, a software company. It's Facebook post shows the meta description from the web page's URL. \u003c/p\u003e\n\u003cimg alt=\"a Facebook post from Moz with the meta description highlighted\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/CleanShot_2024-06-02_at_13.11.09_2x_9c3b08c7-0abd-4a90-ade1-c17d9958ad18.png?v=1717355511\"\u003e\n\u003ch2 id=\"4\"\u003eHow to write a good meta description\u003c/h2\u003e\n\u003cp\u003eNow that you have an understanding of meta descriptions, you’re probably wondering: What are the best ways to apply this knowledge?\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eConsider the customer mindset\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMake it unique\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eKeep it at optimal length\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eMake it actionable\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAdd a call to action\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eUse your target keyword\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTry to avoid meta description generators\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#133\"\u003eUse structured data to influence rich snippets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#134\"\u003eTest meta descriptions for performance\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Consider the customer mindset\u003c/h3\u003e\n\u003cp\u003eFirst, focus on what would compel a searcher to click on your title tag. That requires answering two questions:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWhat are you offering?\u003c/li\u003e\n\u003cli\u003eWhy should I buy from you?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eFor product pages, the first query has a simple response: you’re offering your product. The second will be resolved by the simple fact that you’re the one selling the product.\u003c/p\u003e\n\u003cp\u003eMeta descriptions for your homepage are a little trickier. As you saw in the Death Wish Coffee example, the best thing is to repeatedly emphasize your brand. That’s the one thing your whole store offers, and it’s the reason customers should buy from you.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screen_Shot_2022-05-18_at_2.01.21_PM.png?v=1652896903\" alt=\"death wish coffee's meta description with Shop Now link\"\u003e\n\u003ch3 id=\"8\"\u003e2. Make it unique\u003c/h3\u003e\n\u003cp\u003eLet readers know what you do, tell them about your \u003ca href=\"/blog/unique-selling-proposition\" target=\"_blank\"\u003eunique selling proposition\u003c/a\u003e, and convey this information multiple times, because the meta description isn’t a place for subtlety. Struggling to come up with the perfect meta description for your homepage is common, so it’s best to be patient and think hard about your brand.\u003c/p\u003e\n\u003cblockquote\u003e\u003c/blockquote\u003e\n\u003cp\u003eIf you’ve been around for a while, what do returning customers say about your business? And if you’re new, what made you think this business would get customers?\u003c/p\u003e\n\u003cp\u003eThe goal of your meta description is to get clicks, but it’s also a chance to show off your brand. “Think of meta descriptions as a continuation of your brand and an opportunity to clearly define your USP [unique selling proposition] using relevant keywords,” says Stephen Light, CMO and co-owner of mattress company \u003ca href=\"https://www.nolahmattress.com/\" target=\"_blank\"\u003eNolah\u003c/a\u003e. “They’re little ads and, though the character length can feel constraining, are excellent short bursts of promo.”\u003c/p\u003e\n\u003cp\u003eTalk to people about your business, formulate the description like you would an elevator pitch. You’ll probably want to go through a couple drafts. It’s important to get things right because this will be the first exposure many customers have to you and your brand. You also don’t want to have duplicate meta descriptions throughout your website, because it could harm your chances of ranking.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Screen_Shot_2022-05-18_at_2.02.25_PM.png?v=1652896960\" alt=\"The meta description for Nolah Mattress featuring a direct link to its high-tech mattress.\"\u003e\n\u003ch3 id=\"9\"\u003e3. Keep it at optimal length \u003c/h3\u003e\n\u003cp\u003eStay between the 155- to 160-character limit when considering your meta description length. Google will likely cut off any text after that. Put your most important text in the beginning of your description, such as action phrases or a few words about your brand, like \u003ca href=\"https://www.fashionnova.com/\"\u003eFashio\u003c/a\u003e\u003ca href=\"https://www.fashionnova.com/\" target=\"_blank\"\u003en\u003c/a\u003e\u003ca href=\"https://www.fashionnova.com/\"\u003e Nova\u003c/a\u003e does below. \u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-nova-meta.jpg?v=1639177375\" alt=\"fashion nova meta description in SERP with schema markup for dresses, shoes, and more\"\u003e\n\u003ch3 id=\"10\"\u003e4. Make it actionable\u003c/h3\u003e\n\u003cp\u003eThink of meta descriptions as the welcome mat to your ecommerce store. Make sure your description is clear, exciting, and actionable. Tell readers what they should expect on your page.\u003c/p\u003e\n\u003cp\u003eAvoid using too many adjectives or fancy words—while it’s tempting to write “awesome” or “showstopping,” it might detract searchers from clicking through. Using an active voice makes the text more direct and engaging, which can encourage them to click your link. If you do use creative copy, make sure it’s relevant.\u003c/p\u003e\n\u003cp\u003eThis description below from \u003ca href=\"https://bonobos.com/shop/clothing/pants\" target=\"_blank\"\u003eBonobos\u003c/a\u003e is a great example. It’s short and motivating, and it addresses the reader directly. You know you’re going to find a great pair of dress pants by clicking through.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bonobos-2.png?v=1639177489\" alt=\"Bonobos's meta description for its men's pants category page\"\u003e\n\u003ch3 id=\"11\"\u003e5. Add a call to action\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"https://www.shopify.com/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecall to action\u003c/a\u003e (CTA) in your meta description will compel people to click through to your page. They help readers understand what you offer and what to expect after clicking. For \u003ca href=\"https://www.shopify.com/blog/shopify-stores\"\u003eecommerce stores\u003c/a\u003e, focus on different motivations behind their search.\u003c/p\u003e\n\u003cp\u003eIf someone’s looking for a more broad search term, like women’s shoes, you’ll notice a lot of category pages ranking. People use category pages to browse, versus product pages where they buy. Reflect those intentions in your call to action.\u003c/p\u003e\n\u003cp\u003eSome call to action examples for ecommerce are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eShop now\u003c/li\u003e\n\u003cli\u003eExplore the collection\u003c/li\u003e\n\u003cli\u003eDiscover new trends\u003c/li\u003e\n\u003cli\u003eBrowse our products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e6. Use your target keyword\u003c/h3\u003e\n\u003cp\u003eFind a way to include your \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\" target=\"_blank\"\u003etarget keyword\u003c/a\u003e to help search engines rank your page. Make sure it sounds like a human wrote it. For example, stuffing all your target keywords into a meta description like “Buy Women’s Shoes, Women’s Tennis Shoes, and Women’s Shoes on Sale here!” is not a good look for your brand, because it feels forced and robotic.\u003c/p\u003e\n\u003cp\u003eInstead, naturally tie the keyword into your description, like the Shoe Carnival example below:\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bonobos.png?v=1639177465\" alt=\"Shoe Carnival meta description uses a target keyword to show up in SERPs\"\u003e\n\u003cp\u003eBe sure to check out the \u003ca href=\"/blog/ecommerce-keyword-research\" target=\"_blank\"\u003ekeywords your competitors are targeting\u003c/a\u003e as well.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Avoid meta description generators\u003c/h3\u003e\n\u003cp\u003eThere’s some debate about whether or not to use generators to write meta descriptions. Generators can produce descriptions that seem dull and lack personality. But they can work if you’re a brand with thousands of SKUs and not enough resources to write them.\u003c/p\u003e\n\u003cp\u003eAs a small business, you’re better off writing meta descriptions manually—especially those for pages that get a lot of search traffic. Melanie Bedwell, ecommerce manager at drink brand \u003ca href=\"https://drinkolipop.com/\" target=\"_blank\"\u003eOlipop\u003c/a\u003e, agrees.\u003c/p\u003e\n\u003cp\u003e“Meta descriptions should be one-of-a-hand. It’s easier to make them unique if you have someone on your team to write them,” she says. “The meta description is one of the best chances for someone to click on your search result. I believe it’s too important to leave up to an automated generator.”\u003c/p\u003e\n\u003cp\u003eThese automated tools are a big reason why Google has started intervening and rewriting descriptions. The search engine is aiming to avoid low-quality boilerplate content that doesn’t satisfy search intent. You could argue it’s better to have no description than a poorly written automatically generated one.\u003c/p\u003e\n\u003ch3 id=\"133\"\u003e8. Use structured data to influence rich snippets\u003c/h3\u003e\n\u003cp\u003eStructured data improves how your website appears in search results. It's a special type of code you add to your web pages that helps search engines understand your content better. This code tells search engines important details about your page, like what kind of information it contains.\u003c/p\u003e\n\u003cp\u003eWhen you use structured data correctly, search engines can create more informative search results for your pages. These enhanced results, called rich snippets, might show extra details like product ratings, prices, or event dates directly in the search listings.\u003c/p\u003e\n\u003cp\u003eRich snippets make your search results stand out. They catch people's attention and often lead to more clicks on your website. By using structured data, you're giving your site a better chance to shine in search results and attract more visitors.\u003c/p\u003e\n\u003ch3 id=\"134\"\u003e9. Test meta descriptions for performance\u003c/h3\u003e\n\u003cp\u003eTesting meta descriptions helps you find out which ones work best. It's like doing experiments to see what attracts more people to your website. You can create different versions of meta descriptions for the same page and compare how they perform.\u003c/p\u003e\n\u003cp\u003eTo test, use tools like Google Search Console that show you how many people click on your search result. These tools also tell you where your result ranks in searches. Try different styles, lengths, and information in your meta descriptions. Then, watch how they affect your clicks and rankings.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eWrite your own meta descriptions\u003c/h2\u003e\n\u003cp\u003eWhether you’re a beginner store owner or seasoned ecommerce webmaster, compelling meta descriptions are important to \u003ca href=\"/blog/how-to-increase-website-traffic\" target=\"_blank\"\u003eincrease website traffic\u003c/a\u003e, provide good \u003ca href=\"/blog/ecommerce-ux\" target=\"_blank\"\u003euser experience\u003c/a\u003e, and improve \u003ca href=\"/blog/ecommerce-conversion-rate\" target=\"_blank\"\u003econversion rates\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBy checking the boxes above, you’ll be on the right track to optimizing your pages for the web and will soon see the benefits of more traffic and higher sales.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eMeta description FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat should I write in a meta description?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA page's meta description should include a compelling summary of the page content someone is about to click on. It should clearly tell them what they’ll gain by clicking through. Meta descriptions should include a target keyword to help search engines index and rank the page.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre meta descriptions important for SEO?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes. A meta description tag is valuable for both search engines and web browsers. They help browsers understand what your page is about and if your page will answer their query. A unique description can increase clicks and visibility in search.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best meta description practices?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eConsider a browser’s mindset\u003c/li\u003e\n\u003cli\u003eMake it unique\u003c/li\u003e\n\u003cli\u003eKeep it at optimal length\u003c/li\u003e\n\u003cli\u003eMake it actionable\u003c/li\u003e\n\u003cli\u003eAdd a call to action\u003c/li\u003e\n\u003cli\u003eUse your target keyword\u003c/li\u003e\n\u003cli\u003eDon't have the same meta description for multiple pages\u003c/li\u003e\n\u003cli\u003eAvoid meta description generators\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat should I do if I don’t have a meta description?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDo keyword research to find the right phrases to target. Then follow the steps above to write a high quality meta description.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).","excerptHtml":"\u003cp\u003e\u003cimg alt=\"writing good meta descriptions\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/meta_20description.png?v=1680110640\"\u003e\u003c/p\u003e\n\u003cp\u003eYou’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Write Meta Descriptions: Tips and Examples 2024","description":"Need help writing meta descriptions? Learn how to create them in this article, with tips and examples from top brands."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-write-meta-descriptions\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-write-meta-descriptions\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-write-meta-descriptions\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-write-meta-descriptions\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-write-meta-descriptions\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-write-meta-descriptions\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-write-meta-descriptions\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-write-meta-descriptions\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-write-meta-descriptions\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-write-meta-descriptions\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-write-meta-descriptions\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-write-meta-descriptions\",\"pt\":\"https://www.shopify.com/br/blog/dicas-de-seo-como-fazer-a-meta-descricao-do-seu-site\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-write-meta-descriptions\",\"de\":\"https://www.shopify.com/de/blog/meta-description\",\"fr\":\"https://www.shopify.com/fr/blog/seo-comment-rediger-des-meta-descriptions-efficaces\",\"it\":\"https://www.shopify.com/it/blog/guida-per-meta-description-ottimizzate\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Create Your Shipping Policy (With a Template and Examples)\",\"url\":\"blog/shipping-policy\"},{\"title\":\"10 Ways to Write Product Descriptions That Persuade (2024)\",\"url\":\"blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"},{\"title\":\"20 About Us Page Examples With Templates\",\"url\":\"blog/how-to-write-an-about-us-page\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"Learn the Difference Between Sales and Marketing\",\"url\":\"blog/sales-and-marketing\"},{\"title\":\"4 Merchants Share Their Back to School Strategies\",\"url\":\"blog/back-to-school\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/meta_20description_da77fe67-ef10-4778-9190-e14727e7ee09.png?v=1729112554","imageAltText":"a greenish-blue webpage outline representing meta descriptions","modifiedAt":"Sep 18, 2024","modifiedAtRaw":"2024-09-18T07:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/14512237","handle":"ecommerce-marketing","title":"26 Need-to-Know Ecommerce Marketing Tactics for 2024","publishedAt":"2024-09-16T17:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20marketing_2610bd2b-5f7c-46bd-a0a5-b30807309b3b.png?v=1729111729","altText":"a shopping cart on a computer screen representing ecommerce markeing strategies","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eEvery online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide which marketing tactics you should try.\u003c/p\u003e\n\u003cp\u003eHere’s a list of effective \u003ca href=\"/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them\"\u003emarketing tactics\u003c/a\u003e and ecommerce tools, along with ideas on how to use them. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.\u003c/p\u003e\n\u003cp\u003eTry to implement one of them every day for the next few weeks. On the last day of your sprint, take stock and figure out which marketing efforts worked best to \u003ca href=\"/blog/how-to-increase-website-traffic\"\u003eincrease traffic\u003c/a\u003e and drive new sales.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is ecommerce marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e26 ecommerce marketing ideas to increase sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEcommerce marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is ecommerce marketing?\u003c/h2\u003e\n\u003cp\u003eEcommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.\u003c/p\u003e\n\u003cp\u003eA successful ecommerce marketing strategy should be made up of marketing tactics both on and off your website. This can help you build brand awareness, drive customer loyalty, and increase ecommerce sales.\u003c/p\u003e\n\u003cp\u003ePromote your online store by using ecommerce \u003ca href=\"/blog/marketing-tools\"\u003emarketing tools\u003c/a\u003e for business as a whole or to drive more sales for specific products.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e26 ecommerce marketing ideas to increase sales\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eInvest in SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eRun an influencer marketing campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSell on marketplaces\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCreate a TikTok marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eRun PPC campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eUpsell your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eIntegrate Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eReduce abandoned carts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSend text message campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCapture more email subscribers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eImprove your email campaigns\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMake it easy for your customers to get what they want\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eEngage online store visitors with live chat\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eAnticipate future sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eStart a content marketing program\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eEmbrace personalization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eLeverage user-generated content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eThink local\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eOptimize your product pages\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eOptimize for mobile\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eReward loyal customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eSell product bundles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eOffer interactive product visuals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eStart video marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eRun an affiliate marketing program\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eHost webinars or workshops\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"5\"\u003e1. Invest in SEO (search engine optimization)\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eEcommerce SEO\u003c/a\u003e refers to the search engine optimization of an online store. The goal is to get your product pages among the highest results on search engines like Google, Bing, and Yahoo. This brings more organic (non-paid and free) traffic to your website. Backlinko found that the highest-ranking \u003ca href=\"https://backlinko.com/google-ctr-stats\"\u003eorganic result is 10 times\u003c/a\u003e more likely to receive a click compared to the page 10th on the list. \u003c/p\u003e\n\u003cp\u003eInvest in SEO by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePerforming \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeyword research\u003c/a\u003e and including keywords in your page URLs, product descriptions, and blog posts\u003c/li\u003e\n\u003cli\u003eOptimizing your website structure and creating a good user experience \u003c/li\u003e\n\u003cli\u003eBuilding \u003ca href=\"/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"\u003ebacklinks\u003c/a\u003e from other reputable websites \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFollow best practices and you can show up for popular search terms related to your products. The screenshot below shows Everyday Yoga ranking on page one in Google for the term “women’s yoga pants,” which receives more than 49,500 searches per month.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/SERPyogapants.png?v=1714810537\" alt=\"Image of SERP for keyword “women’s yoga pants” with organic listings for Everyday Yoga, prAna, Lululemon, and other brands.\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003ch3 id=\"6\"\u003e2. Run an influencer marketing campaign\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e is a smart way to accelerate your ecommerce business online. Working with social media stars can help you reach new audiences, build brand awareness, and generate sales.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/amandagheebrownies.png?v=1714810537\" alt=\"Example of influencer marketing on Instagram | Source: @amanda.ghee\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eA recent benchmark report by IMH revealed that \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\"\u003e85% of marketers\u003c/a\u003e find influencer marketing effective. TikTok is the most popular channel, with 69% of brands using it. Other marketing channels include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYouTube\u003c/li\u003e\n\u003cli\u003eInstagram\u003c/li\u003e\n\u003cli\u003eFacebook\u003c/li\u003e\n\u003cli\u003eSnapchat\u003c/li\u003e\n\u003cli\u003eTwitch\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eInfluencer marketing is a highly effective tool for identifying relevant customers. How often have you seen an influencer’s Instagram post, liked what they were wearing, and wanted to buy it? Promoting products via influencers shortens up the sales cycle. With more and more \u003ca href=\"/blog/social-commerce\"\u003esocial commerce\u003c/a\u003e features on Instagram and TikTok, shoppers can buy directly from the platform. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e3. Sell on marketplaces\u003c/h3\u003e\n\u003cp\u003eMarketplaces like Amazon and eBay, which reach millions of people around the world, help people discover your brand. Some customers are die-hard marketplace shoppers and there is a higher chance they’ll buy something from you on a channel they know. However, they do come with hefty selling fees and other caveats to consider. \u003c/p\u003e\n\u003cp\u003eThat’s why, for ecommerce brands, it’s recommended to use marketplaces as \u003ca href=\"/blog/sales-channel\" title=\"10 Most Important Sales Channels for Selling Online (2024)\"\u003esales channels\u003c/a\u003e to complement your branded store. You don’t need to list all your products on a marketplace, just some of the bestsellers. Create compelling listings that show off your brand and add branded packaging inserts to marketplace orders that encourage people to shop directly from your website. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/blog/online-selling-sites\"\u003e20 Online Selling Sites and Marketplaces to Sell Your Stuff\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e4. Create a TikTok marketing strategy\u003c/h3\u003e\n\u003cp\u003eUsing \u003ca href=\"/blog/tiktok-for-business\"\u003eTikTok for business\u003c/a\u003e should be part of every ecommerce entrepreneur’s marketing plan. \u003c/p\u003e\n\u003cp\u003eBusinesses thrive on TikTok by publishing genuine content. Raw and authentic videos tend to get more exposure and engagement than highly edited content. That’s what makes TikTok unique when it comes to strengthening relationships with your target audience. \u003c/p\u003e\n\u003cp\u003eTikTok also has a few benefits that make it different:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe algorithm prioritizes content from creators you’ve never seen before.\u003c/li\u003e\n\u003cli\u003eThe user interface is designed to keep people in the app longer than Instagram or Facebook.\u003c/li\u003e\n\u003cli\u003eIts discovery engine helps videos go viral, no matter your follower count. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere is also a place for every niche in the TikTok space, like fitness, goth, NYC, and gay TikTok. The platform also offers \u003ca title=\"TikTok Live Shopping\" href=\"https://www.tiktok.com/discover/live-shopping?lang=en\"\u003elive shopping\u003c/a\u003e and \u003ca title=\"TikTok Ads 101: The Ultimate Guide to TikTok Advertising\" href=\"/blog/tiktok-ads\"\u003eTikTok Ads\u003c/a\u003e to help promote your products. \u003c/p\u003e\n\u003cp\u003e💡 \u003ca href=\"/blog/tiktok-marketing\"\u003e\u003cstrong\u003eLearn how to create your TikTok marketing strategy\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e5. Run PPC (pay-per-click) campaigns\u003c/h3\u003e\n\u003cp\u003ePPC advertising is the main online advertising model for small and large businesses. It’s driven by data, easy to scale, and offers an ROI of $11 for every $1 spent, according to \u003ca href=\"https://economicimpact.google/methodology/\"\u003eGoogle\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003ePPC ads often target online ad space in search engines, social media platforms, or websites. These ads work well for \u003ca href=\"/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e because they target ready-to-buy shoppers and can lead to higher sales than organic marketing. \u003c/p\u003e\n\u003cp\u003eThe two most popular platforms to run PPC ads on are Facebook and Google. Google shopping ads are popular for ecommerce brands. You’ve seen these ads before. When you search for “men’s boots,” for example, you’ll notice an ad that shows detailed information about various products related to your search.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/carouselboots.png?v=1714810536\" alt=\"A carousel of eight images of boots on a Google search result page\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eFacebook ads, on the other hand, run on Facebook and Instagram. You can also target specific personas and leverage a variety of ad formats to promote your products.\u003c/p\u003e\n\u003cp\u003eThe big benefit of PPC ads is how targeted you can get with campaigns. Choose exactly who you’ll advertise to and the type of ad that’s shown. Or, run retargeting ads to people who’ve viewed specific \u003ca href=\"/blog/landing-page-design\"\u003elanding pages\u003c/a\u003e or previous ads, and encourage them to shop on your site again.\u003c/p\u003e\n\u003cp\u003eSay you’re running a shoe store and you get a new line of rain boots in, and want to create ads for those new boots. You can create a group of ads that target keywords like “best rain boots.” This means your ads are showing up in front of people who are looking to buy what you’re advertising. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e6. Upsell your products\u003c/h3\u003e\n\u003cp\u003eMost of us have heard some variation of the famous, “Would you like to Super Size your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.\u003c/p\u003e\n\u003cp\u003eFor many ecommerce businesses, \u003ca href=\"/blog/upselling-and-cross-selling\"\u003eupselling and cross-selling\u003c/a\u003e can be more effective than acquiring a net new customer. Sometimes your customers don’t know a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.\u003c/p\u003e\n\u003cp\u003eFor example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask if the customer might want to upgrade. Doing this at checkout is a great option. \u003c/p\u003e\n\u003cp\u003e💡 \u003ca href=\"https://apps.shopify.com/reconvert-upsell-cross-sell\"\u003e\u003cstrong\u003eUse the ReConvert Shopify App\u003c/strong\u003e\u003c/a\u003e to upsell and cross-sell products in your store.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e7. Integrate Instagram\u003c/h3\u003e\n\u003cp\u003eIf you take compelling photos, make engaging reels and videos, and have a strategy, then you’re well on your way to \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003ebuilding a large Instagram following\u003c/a\u003e of people who are interested in your products. Then, your job is to engage with those followers.\u003c/p\u003e\n\u003cp\u003eTry running contests or going behind the scenes to showcase your product development process. You can also pay to play on Instagram. For ecommerce marketing, adding products to your Instagram posts, Stories, and Reels gives your followers a \u003ca href=\"https://www.shopify.com/facebook-instagram\"\u003edirect path to purchase\u003c/a\u003e, which is key for increasing your \u003ca href=\"/blog/how-to-sell-online\"\u003eonline sales\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/facebook-instagram\"\u003e\u003cstrong\u003eIntegrate your Instagram Shop with Shopify\u003c/strong\u003e\u003c/a\u003e to sync your product catalog and manage your orders from your Shopify admin. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e8. Reduce abandoned carts\u003c/h3\u003e\n\u003cp\u003eYou’re losing money every time a visitor abandons their cart without purchasing. According to the \u003ca href=\"https://baymard.com/lists/cart-abandonment-rate\"\u003eBaymard Institute\u003c/a\u003e, 70.19% of shopping carts are abandoned.\u003c/p\u003e\n\u003cp\u003eOne simple and effective ecommerce marketing idea to reduce the frequency of cart abandonment is \u003ca href=\"/blog/abandoned-cart-emails\"\u003ean email recovery campaign\u003c/a\u003e, which can convince visitors to return and complete their purchase. Alex Mill, for example, uses a 15%-off discount to encourage cart abandoners to come back and finish the purchase.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/alexmill.png?v=1714810537\" alt=\"An Alex Mill email with a 15% off button above a picture of a woman\" style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/alexmill.png?v=1714810537\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://reallygoodemails.com/search/emails/alex%20mill%20abandoned%20cart\"\u003e\u003cem\u003eReally Good Emails\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCraft an email that entices your visitors to return to their carts by reminding them of what they considered purchasing in the first place, and why.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e9. Send text message campaigns\u003c/h3\u003e\n\u003cp\u003eSending promotional SMS messages to existing and prospective customers is known as \u003ca href=\"/blog/sms-marketing\"\u003eSMS marketing\u003c/a\u003e. Messages are intended to inform shoppers about special offers, promotions, updates, alerts, and product information.\u003c/p\u003e\n\u003cp\u003eBushbalm, for example, uses SMS to send flash sale messages to customers on its list.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/SMSbushbalm.png?v=1714810536\" alt=\"Image of SMS sent from Bushbalm to customers about an upcoming promo\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eIf you run an ecommerce store, you can use SMS marketing for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbandoned cart recovery\u003c/li\u003e\n\u003cli\u003eCross-selling and upselling\u003c/li\u003e\n\u003cli\u003eSales promotions\u003c/li\u003e\n\u003cli\u003eExclusive offers\u003c/li\u003e\n\u003cli\u003eReviews\u003c/li\u003e\n\u003cli\u003eCustomer support \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTop Shopify apps you can use to start SMS marketing today are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/plus/partners/attentive\"\u003eAttentive\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/klaviyo-email-marketing?surface_detail=sms+marketing\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=7\u0026amp;surface_type=search\"\u003eKlaviyo\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e📚 \u003cstrong\u003eRead more\u003c/strong\u003e: \u003ca href=\"/blog/sms-marketing\"\u003eA Beginner’s Guide to SMS Marketing: Examples, Best Practices, and Tips\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e10. Capture more email subscribers\u003c/h3\u003e\n\u003cp\u003eDollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers.\u003c/p\u003e\n\u003cp\u003eTo get started with email marketing, actively \u003ca href=\"/blog/create-a-newsletter\"\u003epromote your newsletter\u003c/a\u003e, blog, and any other email capture efforts to get as many subscribers as you can. \u003ca href=\"http://huckberry.com/\"\u003eHuckberry\u003c/a\u003e, for example, makes signing up for its email list the central focus when you visit its site.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/huckleberry.png?v=1714810537\" alt=\"Huckleberry email signup popup with a background image of a table\" style=\"float: none;\"\u003e\u003c/figure\u003e\n\u003ch3 id=\"15\"\u003e11. Improve your email campaigns\u003c/h3\u003e\n\u003cp\u003eIt’s not enough to simply capture email addresses. You need to send regular, valuable emails for the channel to be an effective ecommerce marketing activity. \u003c/p\u003e\n\u003cp\u003eThere are many occasions that are perfect for sending emails your subscribers will actually appreciate:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSend a \u003ca href=\"/blog/welcome-email\"\u003ewelcome email\u003c/a\u003e as soon as a customer makes a purchase.\u003c/li\u003e\n\u003cli\u003eProvide exclusive promo codes and/or free gifts.\u003c/li\u003e\n\u003cli\u003eSend regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news.\u003c/li\u003e\n\u003cli\u003eShare relevant content to help customers get the most out of their recently purchased items.\u003c/li\u003e\n\u003cli\u003eRun a BOGO (buy one, get one) campaign in time for the holidays to promote self-gifting during the season, too.\u003c/li\u003e\n\u003cli\u003eThank your highest-value customers. Send a personal note \u003ca href=\"/blog/thank-your-customers\"\u003ethanking your customers\u003c/a\u003e for their business.\u003c/li\u003e\n\u003cli\u003eSolicit feedback. If someone visits your site but doesn’t make a purchase, ask about their experience and how you can improve it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTake a look at this simple email from \u003ca href=\"https://www.uncommongoods.com/\"\u003eUncommon Goods\u003c/a\u003e. For Father’s Day, it sent a last-minute email to remind subscribers of the occasion and to provide a service for the procrastinators on its list. The subject read, “The Gift that Will Save Father’s Day.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/uncommongoods.png?v=1714810536\" alt=\"Image from an email campaign from Uncommon Goods with a message coming out of an envelope\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCreate branded emails in minutes with Shopify Email\u003c/p\u003e\n\u003cp\u003eWith Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\" target=\"_blank\"\u003eDiscover Shopify Email\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"16\"\u003e12. Make it easy for your customers to get what they want\u003c/h3\u003e\n\u003cp\u003eIf your store is poorly designed, then you’re losing customers. But what exactly does a poorly designed store look like?\u003c/p\u003e\n\u003cp\u003eBesides appearing untrustworthy, the store could be suffering from some combination of the following: lacking a \u003ca href=\"/blog/value-proposition\"\u003eclear value proposition\u003c/a\u003e, using a hard-to-read font, or having a confusing navigation.\u003c/p\u003e\n\u003cp\u003eEven when you’ve improved the dimensions above, you could still be making a few design mistakes. Are you properly segmenting your products or are you putting too many products on a single page? Have you figured out the right balance between text and visuals? \u003c/p\u003e\n\u003cp\u003eThese are just a few of the many things you should consider. If your theme isn’t converting well, consider some of the other great \u003ca href=\"https://themes.shopify.com/\"\u003ethemes available on Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThere are many examples of \u003ca href=\"/blog/best-ecommerce-sites\"\u003ebeautiful ecommerce websites\u003c/a\u003e, but consider Outdoor Voices in particular. Take a look at how clearly products are categorized for shoppers. You can easily find any product category in the menu, or use the search function if you have a specific product in mind.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/outdoorvoiceshomepage.png?v=1714810536\" alt=\"The homepage of Outdoor Voices ecommerce website with category menu and search bar\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003ch3 id=\"17\"\u003e13. Engage online store visitors with live chat\u003c/h3\u003e\n\u003cp\u003eThere are other high-impact ways to engage with site visitors and customers outside of email. For example, you could \u003ca href=\"/blog/ecommerce-live-chat\"\u003euse live chat\u003c/a\u003e to engage with shoppers on your site.\u003c/p\u003e\n\u003cp\u003eMany live chat tools let you target browsers on certain pages after they’ve been on your site for a certain length of time, or even after they’ve arrived on your site through an email newsletter. Live chat also enables you to have direct conversations with your customers so you can answer and address concerns right when they’re planning to buy.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e14. Anticipate future sales\u003c/h3\u003e\n\u003cp\u003eIf you have the ability to expand your product line, then you should evaluate \u003ca href=\"/blog/market-demand\"\u003emarket demand\u003c/a\u003e and see if adding a new product is worth the cost. You can do that through a variety of approaches: keyword research, geographic validation, social media trends, etc. One more creative way to test out your market? Pre-sell items to see how many people place orders.\u003c/p\u003e\n\u003cp\u003eIf you’re trying to decide which of three to-be-released products to sell, for example, create pages for all of them, making sure to use quality product photography and compelling copy for each one. Then list them as “out of stock” and see which product gets the most attention in terms of back-in-stock notification requests. That’s the one to sell.\u003c/p\u003e\n\u003cp\u003e💡\u003ca href=\"https://apps.shopify.com/back-in-stock\"\u003e\u003cstrong\u003eUse the Back in Stock Shopify app\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e to avoid lost sales from sold out products\u003c/strong\u003e\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e15. Start a content marketing program\u003c/h3\u003e\n\u003cp\u003eYou should consider blogging regularly to connect with customers and to rank better in search engine results. If you’re already creating content, consider actively featuring your blog on your online store.\u003c/p\u003e\n\u003cp\u003eDon’t forget, there are more ways to take advantage of content marketing than simply blogging:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003eStart a podcast\u003c/a\u003e to feature your expertise or build a stronger community.\u003c/li\u003e\n\u003cli\u003eGuest post on other websites and blogs to build awareness and generate backlinks, which also help with SEO.\u003c/li\u003e\n\u003cli\u003eCreate long-form content and guides to help customers use your products more effectively.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e16. Embrace personalization\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/ecommerce-marketing-personalization\"\u003ePersonalization\u003c/a\u003e is another effective marketing tactic to drive online sales. Using behavioral data, personalized experiences are served to the visitor, according to their past actions and preferences.\u003c/p\u003e\n\u003cp\u003eYou can also account for location in personalization to create an experience catered to where your customers are in the world. Someone in southern California may be looking for bathing suits in October, while your Maine customers probably need coats, for example.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e17. Leverage user-generated content\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/user-generated-content\"\u003eUser-generated content\u003c/a\u003e (UGC) is a great way to generate \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e. When prospective customers see that people just like them are regularly purchasing your products, they’ll feel more confident in doing the same.\u003c/p\u003e\n\u003cp\u003eUGC can take many forms. Technically, even product reviews are UGC. One of the most effective types of UGC is pictures of customers actually using your products. \u003ca href=\"https://wearpepper.com/\"\u003ePepper\u003c/a\u003e, a store that sells bras, features lots of pictures of happy customers in their products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wearpepper.png?v=1714810536\" alt=\"An Instagram post of a happy customer in their Pepper bra\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003ch3 id=\"22\"\u003e18. Think local\u003c/h3\u003e\n\u003cp\u003eBrick-and-mortar businesses aren’t the only ones that can jump on the local movement. Online retailers can also take a local approach to their ecommerce marketing tactics to increase online sales.\u003c/p\u003e\n\u003cp\u003eIdentify where you have large concentrations of customers and run a promotion for that location. Look at which products those customers are buying and other spending behavior indicators and consider local events or seasons to appropriately time a promotion.\u003c/p\u003e\n\u003cp\u003eAdditionally, if you have a warehouse or multiple warehouses, consider a promotion with free, discounted, or expedited shipping to customers in the vicinity. This will be easier for your operations team to execute and also help you promote sales in a cost-effective manner.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e19. Optimize your product pages\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/topics/conversion-rate-optimization\"\u003eConversion rate optimization\u003c/a\u003e (CRO) is the practice of optimizing your website for on-site conversions and increased sales. Practicing CRO helps you identify problem areas on your site.\u003c/p\u003e\n\u003cp\u003eWhere are you losing sales? Who’s dropping off and why? What can you do to capture those missed opportunities? This process is done through both qualitative and quantitative research, so you get a holistic and unbiased view of how conversion-oriented your site is.\u003c/p\u003e\n\u003cp\u003eOnce you’ve conducted your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e20. Optimize for mobile\u003c/h3\u003e\n\u003cp\u003eOptimizing your store for mobile means more than having a responsive design. It means designing your site with mobile visitors in mind, from start to finish.\u003c/p\u003e\n\u003cp\u003ePerhaps you have a bigger Add to Cart button on all mobile product pages, making it easier for the visitor to add to cart without zooming in. You might also present your images in a different format, making it faster for mobile visitors to load product photos and easier to zoom in.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e21. Reward loyal customers\u003c/h3\u003e\n\u003cp\u003eOne way to reward loyal customers and big spenders is through a \u003ca href=\"/blog/loyalty-program\"\u003ecustomer loyalty program\u003c/a\u003e. There are many ways both your customers and you can benefit from a loyalty program. They give customers extra incentive to make a purchase and make referrals, and keep your brand top of mind through automated reminders.\u003c/p\u003e\n\u003cp\u003eYou choose how to reward customers, how frequently, and for what actions. For instance, you might have a point-based program, which has its own point-based currency that can be redeemed for \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e, free shipping or free gifts.\u003c/p\u003e\n\u003cp\u003eOutdoor brand \u003ca href=\"https://www.rei.com/\"\u003eREI\u003c/a\u003e has a robust customer loyalty program. Members pay a one-time fee of $30 to join, and they receive access to exclusive online and in-store sales and events. They also receive coupon codes and earn back a portion of what they spend over the course of a year in store dividends.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/REI_e7fa1837-f3a9-4bb2-855e-481257faa3c1.png?v=1714810536\" alt=\"The REI membership landing page with an image of a woman outdoors and a CTA\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eYour loyalty program doesn’t need to be as robust, and you can implement it easily with a Shopify app like \u003ca href=\"https://apps.shopify.com/smile-io\"\u003eSmile\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e22. Sell product bundles\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"https://www.shopify.com/retail/bundling-for-retail\"\u003eproduct bundle\u003c/a\u003e is a set of two or more related products offered at a discount. You can sell bundles through your store or \u003ca href=\"https://help.shopify.com/en/manual/online-sales-channels/shop\"\u003eShop\u003c/a\u003e channel. Selling bundles can increase your \u003ca href=\"/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e, help clear out old inventory, and create more visibility for your products.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://wildone.com/\"\u003eWild One\u003c/a\u003e, for example, sells a harness walk kit at discounted prices on its website. Customers receive a leash, harness, and set of poop bags, all of which they can customize by color and size.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wildone.png?v=1714810536\" alt=\"Product page from Wild One with product bundle example\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003e💡\u003ca href=\"https://apps.shopify.com/bundler-product-bundles\"\u003e\u003cstrong\u003eGet the Bundler app on the Shopify App Store\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e23. Offer interactive product visuals\u003c/h3\u003e\n\u003cp\u003eThe future of ecommerce marketing goes beyond a static product page. Consider creating interactive experiences like 360-degree views or zoom-in features to help customers get a better look at products.\u003c/p\u003e\n\u003cp\u003eOr, you could take it a step further and go 3D like high-fashion brand Rebecca Minkoff. The company adopted 3D modeling and augmented reality on its product pages and found that customers were 65% more likely to purchase after viewing products in these interactive experiences.\u003c/p\u003e\n\u003cp\u003e“At a time when the savvy fashion shopper wants to be able to connect with a brand’s persona, understand the texture and structure of every bag, and envision how they’d feel wearing each piece in a collection, we’re excited to host video and 3D within our Shopify ecommerce site to bring shoppers that much closer to Rebecca Minkoff designs,” says co-founder and CEO Uri Minkoff.\u003c/p\u003e\n\u003cp\u003e📚 \u003cstrong\u003eRead: \u003c/strong\u003e\u003ca href=\"https://www.shopify.com/plus/customers/rebecca-minkoff\"\u003eIn going 3D, Rebecca Minkoff’s customers became nearly 30% more likely to buy\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e24. Start video marketing\u003c/h3\u003e\n\u003cp\u003eVideo content is showing no signs of slowing down. A \u003ca href=\"https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf\"\u003e2023 survey\u003c/a\u003e from Wyzowl found that 91% of businesses use video marketing, with 87% saying the tactic has helped increase sales. \u003c/p\u003e\n\u003cp\u003eEcommerce brands can post many different types of videos:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand videos that show off your product\u003c/li\u003e\n\u003cli\u003eLive videos to engage with customers\u003c/li\u003e\n\u003cli\u003eTestimonial videos from happy customers\u003c/li\u003e\n\u003cli\u003eEducational videos that impart knowledge on shoppers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, Friday Pattern Company creates popular YouTube video content related to sewing. They publish “sew along” sessions that teach viewers how to sew, videos about sewing techniques and hacks, and even a vlog-style series.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fridaypatterncompany.png?v=1714810537\" alt=\"Screenshot of Friday Pattern Company’s YouTube channel page with two rows of videos\" style=\"float: none;\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eThese videos help drive organic traffic to the brand’s ecommerce store and keep them top of mind when followers need sewing patterns.\u003c/p\u003e\n\u003ch3 id=\"29\"\u003e25. Run an affiliate marketing program\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003eAffiliate programs\u003c/a\u003e are rewards-based systems where partners promote your products in exchange for commissions. A customer or creator may advertise your products on their profile, referring their followers to your store. Then they receive a commission on any sales made through their unique link.\u003c/p\u003e\n\u003cp\u003eAffiliate marketing helps brands and retailers like \u003ca href=\"https://healthish.com/\"\u003eHealthish\u003c/a\u003e launch products, build brand awareness, and sell stuff. When Healthish launched its WB-1 bottle, it worked with Instagram influencers to make content and sell the item.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CskutPCSED_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/p/CskutPCSED_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/CskutPCSED_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Charly 🤍 (@lifewith_lilyandleo)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e💡 \u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/healthish-influencer-marketing\"\u003eThe Pre-Launch Strategies of a Million-Dollar Brand\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"30\"\u003e26. Host webinars or workshops\u003c/h3\u003e\n\u003cp\u003eWebinars and workshops are a great way to engage customers and educate them about your products. You could run in-person product demonstrations that show how your products work. Or, host online webinars that offer tutorials and industry experts to speak on topics related to your brand. \u003c/p\u003e\n\u003ch2\u003eStart marketing your ecommerce store today\u003c/h2\u003e\n\u003cp\u003eThere’s no doubt that the right \u003ca href=\"/blog/marketing-strategy\"\u003emarketing strategy\u003c/a\u003e can help reach potential customers, improve average order value, and \u003ca href=\"/blog/17807064-how-to-make-your-first-10-sales\"\u003eincrease sales\u003c/a\u003e. These are all things you definitely want to improve on. By following the ecommerce marketing tips above, you can build a successful store that creates a good customer experience for shoppers and is equally fulfilling and rewarding for you to run.\u003c/p\u003e\n\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n \u003cdiv itemscope itemtype=\"https://schema.org/FAQPage\"\u003e\n \u003ch2\u003eEcommerce marketing FAQ\u003c/h2\u003e\n \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n \u003ch3 itemprop=\"name\"\u003eWhat’s the difference between ecommerce and digital marketing?\n\u003c/h3\u003e\n \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n \u003cp itemprop=\"text\"\u003eEcommerce is a way to sell and deliver products and services. Digital marketing is how you reach potential and current customers to encourage purchases. When someone goes to your website to buy new shoes, the act of buying and receiving the shoes is ecommerce.\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n \u003ch3 itemprop=\"name\"\u003eHow do you market an ecommerce business?\u003c/h3\u003e\n \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n \u003cp itemprop=\"text\"\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSocial media marketing\u003c/li\u003e\n\u003cli\u003eSearch engine optimization\u003c/li\u003e\n\u003cli\u003eAffiliate marketing\u003c/li\u003e\n\u003cli\u003eInfluencer marketing\u003c/li\u003e\n\u003cli\u003eEmail marketing\u003c/li\u003e\n\u003cli\u003eLocal marketing\u003c/li\u003e\n\u003cli\u003eLoyalty programs\u003c/li\u003e\n\u003cli\u003eConversion rate optimization\u003c/li\u003e\n\u003cli\u003ePaid advertising\u003c/li\u003e\n\u003cli\u003eAbandoned cart emails\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n \u003ch3 itemprop=\"name\"\u003eHow can I use social media for ecommerce marketing?\u003c/h3\u003e\n \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n \u003cp itemprop=\"text\"\u003e\u003c/p\u003e\n\u003cp\u003eYou can use social media for ecommerce marketing in many ways:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMake content that showcases your products.\u003c/li\u003e\n\u003cli\u003eRun targeted ads to specific groups of people.\u003c/li\u003e\n\u003cli\u003eInteract directly with customers via DM and comments.\u003c/li\u003e\n\u003cli\u003ePartner with influencers to promote your products.\u003c/li\u003e\n\u003cli\u003eGo live and host demos or product how-tos.\u003c/li\u003e\n\u003cli\u003eCreate reels based on your product offerings.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n \u003ch3 itemprop=\"name\"\u003eHow can I measure the success of ecommerce marketing efforts?\n\u003c/h3\u003e\n \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n \u003cp itemprop=\"text\"\u003eHow you measure success depends on your ecommerce marketing strategies. Each will have different metrics to consider. Overall, you want to look at conversion rates, website traffic from each channel, and sales. Tools like Shopify Analytics can track user behavior and sales, which can give you insight into which ecommerce marketing strategies are most effective.\u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n","excerpt":"Learn 26 effective ecommerce marketing tactics to boost your online business. Gain insights to enhance visibility, drive traffic, and increase sales.","excerptHtml":"\u003cimg alt=\"a shopping cart on a computer screen representing ecommerce markeing strategies\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20marketing.png?v=1714998782\"\u003e\n\u003cp\u003eLearn 26 effective ecommerce marketing tactics to boost your online business. Gain insights to enhance visibility, drive traffic, and increase sales.\u003c/p\u003e","seo":{"__typename":"SEO","title":"26 Need-to-Know Ecommerce Marketing Tactics for 2024","description":"Learn 26 effective ecommerce marketing tactics to boost your online business. Gain insights to enhance visibility, drive traffic, and increase sales."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-marketing\",\"pt\":\"https://www.shopify.com/br/blog/marketing-para-ecommerce\",\"de\":\"https://www.shopify.com/de/blog/e-commerce-marketing\",\"es\":\"https://www.shopify.com/es/blog/47290053-como-utilizar-la-teoria-del-color-en-el-comercio-electronico\",\"fr\":\"https://www.shopify.com/fr/blog/57114629-13-strategies-de-marketing-e-commerce-pour-generer-du-trafic-et-des-ventes-et-des-applications-pour-les-mettre-en-oeuvre\",\"it\":\"https://www.shopify.com/it/blog/ecommerce-marketing-personalizzazione\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How This Data Scientist Used Market Research to Launch A Successful Fertility Business\",\"url\":\"blog/oova-market-research\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"8 Woocommerce Alternatives to Manage Your Online Store\",\"url\":\"blog/woocommerce-alternatives\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"The Future Needs More Black Businesses\",\"url\":\"blog/the-future-needs-black-entrepreneurs\"},{\"title\":\"Sell where people search using Buy on Google\",\"url\":\"blog/sell-where-people-search\"},{\"title\":\"12 Types of Marketing- A Guide to Different Marketing Strategies\",\"url\":\"blog/types-marketing\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20marketing_2610bd2b-5f7c-46bd-a0a5-b30807309b3b.png?v=1729111729","imageAltText":"a shopping cart on a computer screen representing ecommerce markeing strategies","modifiedAt":"Sep 16, 2024","modifiedAtRaw":"2024-09-16T17:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559069167650","handle":"how-to-patent-an-idea","title":"How To Patent an Idea in 8 Easy Steps (2024)","publishedAt":"2024-09-15T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/patent_abfe8955-99b5-4e33-a77c-904109797f02.png?v=1729263568","altText":"a lightbulb on an orange-pink signed piece of paper representing a patent","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eYou’ve invented a groundbreaking product, but fear copycats will steal your idea once it hits the market. \u003ca href=\"/blog/what-is-a-patent\"\u003ePatents\u003c/a\u003e can help protect your business, though they’re not foolproof.\u003c/p\u003e\n\u003cp\u003eTake \u003ca href=\"/blog/bitten-design-bootstrapping\"\u003eBitten Design\u003c/a\u003e, for example. “We own the worldwide patent for the \u003ca href=\"https://bitten-design.com/products/moustache-pacifier?variant=839047215\"\u003emustache pacifier\u003c/a\u003e, but if you go and look on the internet and type in ’mustache pacifier,’ there’s a load of copies,” says Al Cuttell, Bitten Design co-founder. The Bitten team believes legally stopping dozens of companies from copying their products isn’t feasible.\u003c/p\u003e\n\u003cp\u003e“We don’t want to spend time in such a negative way,” Al says. “We look at other companies who copy our products, and sometimes it’s quite nice because you realize that you’ve done something good that other people want.”\u003c/p\u003e\n\u003cp\u003eDespite challenges, patents remain the most robust tool for protecting \u003ca href=\"/blog/what-is-intellectual-property\"\u003eintellectual property\u003c/a\u003e in the US. This guide will walk you through creating a successful patent application.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a patent?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to get a patent in 8 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e3 types of patients\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003ePatent vs. copyright: Similarities and differences\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003ePatent checklist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eWhat you can and cannot patent\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSelling your patented product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHow to patent an idea FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a patent?\u003c/h2\u003e\n\u003cp\u003eA patent is a legal tool enshrined in the US Constitution to \u003ca href=\"/blog/199035593-ecommerce-intellectual-property-protection\"\u003eprotect intellectual property\u003c/a\u003e. Specifically, a patent is a document that declares ownership of an invention, much like a deed proves ownership of real estate.\u003c/p\u003e\n\u003ch3\u003eHow do patents work?\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.uspto.gov/\"\u003eUnited States Patent and Trademark Office (USPTO)\u003c/a\u003e issues patents in exchange for registration fees, and issuance grants the patent holder “exclusive rights.”\u003c/p\u003e\n\u003cp\u003eExclusive rights allow the patent holder to “exclude others from making, using, offering for sale, or selling” the invention covered by the patent domestically or imported from overseas. While acting as a central clearinghouse for patent and trademark information, the USPTO doesn’t enforce patent rights. Those rights are enforced through the civil court system.\u003c/p\u003e\n\u003cp\u003eInfringement is a common challenge despite the protection of a patent. Patent infringement occurs when a third party makes, uses, sells, or imports a \u003ca href=\"/blog/aqua-vault-patenting-a-product-idea\"\u003epatented invention\u003c/a\u003e without the patent holder’s permission. \u003c/p\u003e\n\u003cp\u003ePatent holders must be prepared to enforce their rights through the legal system, which might involve litigation to get compensation or stop further infringements.\u003c/p\u003e\n\u003ch3\u003eWhy get a patent?\u003c/h3\u003e\n\u003cp\u003eYou’ve come up with a fantastic \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e. It could be the next big thing, but how do you make sure it stays yours? This is where patents come in. \u003c/p\u003e\n\u003cp\u003eA patent is a way to claim ownership of your invention. It gives you the right to stop others from copying, selling, or using your creation without your permission. But why go through all the trouble? \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eProtection:\u003c/strong\u003e\u003c/strong\u003e A patent can keep copycats at bay and give you peace of mind.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinancial opportunity: \u003c/strong\u003eYour brilliant idea could lead to financial success. With a patent, you can sell your invention to companies, license it out, or even \u003ca href=\"/blog/how-to-start-a-business\"\u003estart your own business\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCredibility: \u003c/strong\u003eHaving a patent shows you’re serious about your product. It can impress investors and make you stand out in your industry.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you think your invention could be significant, getting a patent is worth considering. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to get a patent in 8 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDetermine if patent protection is appropriate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eDecide if your invention is patentable\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eConduct a patent search\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eDetermine what kind of patent you need\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePrepare to submit your application\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eSubmit your application\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eWork with your patent examiner\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eGet approved and pay the final fees\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eApplying for a patent is one of the more complex processes for protecting your intellectual property. While it’s possible to do it independently, consulting a patent attorney to help you prepare and submit the filing may be beneficial.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e1. Determine if patent protection is appropriate\u003c/h3\u003e\n\u003cp\u003eIf you want to protect a creative work, seek a \u003ca href=\"/blog/trademark-vs-copyright\"\u003ecopyright\u003c/a\u003e; for brand names, logos, or slogans, apply for \u003ca href=\"/blog/trademarks-small-business\"\u003etrademarks\u003c/a\u003e. If you want to protect an invention, a physical product, or a design, patent protection is the right route.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Decide if your invention is patentable\u003c/h3\u003e\n\u003cp\u003eTo be patentable, an invention must be:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatentable subject matter.\u003c/strong\u003e Under \u003ca href=\"https://www.law.cornell.edu/uscode/text/35/101\"\u003eSection 101 of the US Code\u003c/a\u003e, “patentable subject matter” includes any “process, machine, manufacture, or composition of matter” or “any new and useful improvement thereof.”\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUseful.\u003c/strong\u003e A patent’s usefulness is easily proved—it must offer some functional purpose.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel.\u003c/strong\u003e A patent is not novel if it was known to the public before the applicant filed it.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-obvious.\u003c/strong\u003e A patent is non-obvious if inventing it requires some advanced skill that an ordinary person couldn’t replicate.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e3. Conduct a patent search\u003c/h3\u003e\n\u003cp\u003eEnsure your invention is sufficiently novel by investigating whether anyone else has a similar existing patent. You can \u003ca href=\"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html\"\u003erun a search\u003c/a\u003e through the USPTO online.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Determine what kind of patent you need\u003c/h3\u003e\n\u003cp\u003eDo you need to file a utility patent application or one for a design or a plant patent?\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Prepare to submit your application\u003c/h3\u003e\n\u003cp\u003eReview the USPTO’s \u003ca href=\"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule\"\u003ecatalog of various patent registration fees\u003c/a\u003e and \u003ca href=\"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator\"\u003etimelines\u003c/a\u003e for examining your application. At this stage, after ascertaining the complexity of your application, consider hiring a patent lawyer.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Submit your application\u003c/h3\u003e\n\u003cp\u003eUse EFS-Web, the USPTO’s electronic filing system, to file your patent application online. Your application must contain all required parts (see the list below) and the appropriate fee. You can file either a regular patent application (RPA) or a provisional patent application (PPA). \u003c/p\u003e\n\u003cp\u003eA PPA allows you to claim “patent pending” status for your invention and is less complex than applying for an RPA. An RPA entails the complete patent examination process, explored below.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Work with your patent examiner\u003c/h3\u003e\n\u003cp\u003eIf your application is incomplete, the USPTO will notify you by mail of what’s missing. Depending on the deficiency, you’ll have a limited period to update your application. If the omission isn’t corrected, your application will be denied and returned to you. \u003c/p\u003e\n\u003cp\u003eIf the USPTO accepts your application as complete, it will assign it to an examiner, who will review it to determine whether it meets the legal requirements of patentability. \u003c/p\u003e\n\u003cp\u003eYou’ll have opportunities to amend your application if the examiner finds you’ve failed to meet legal standards. After two rejections, you may appeal the examiner’s decision to the Patent Trial and Appeal Board (PTAB).\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Get approved and pay the final fees\u003c/h3\u003e\n\u003cp\u003eIf the examiner determines your application is satisfactory, you’ll receive a Notice of Allowance from the USPTO. You must then pay an \u003ca href=\"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026amp;start=1\u0026amp;ccb=on\u0026amp;ncb=off\u0026amp;icb=off\u0026amp;fcb=off\u0026amp;ver=e8r9\u0026amp;sort=relevance\u0026amp;syn=adj\u0026amp;cnt=10\u0026amp;results=compact\u0026amp;index=4#highlight\"\u003eissue fee and possibly a publication fee\u003c/a\u003e before the patent is finally issued.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e3 types of patents\u003c/h2\u003e\n\u003cp\u003ePatents fall into three main categories.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eUtility patent\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eDesign patent\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003ePlant patent\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003eUtility patent\u003c/h3\u003e\n\u003cp\u003eUtility patents protect anyone who invents or discovers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA new and valuable process\u003c/li\u003e\n\u003cli\u003eA machine\u003c/li\u003e\n\u003cli\u003eAn article of manufacture\u003c/li\u003e\n\u003cli\u003eA composition of matter\u003c/li\u003e\n\u003cli\u003eAny new and useful improvement of the above\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUtility patents are considered more valuable than design patents and have a term of 20 years from the filing date. David Barnett, inventor and founder of \u003ca href=\"https://www.popsockets.com/\"\u003ePopSockets\u003c/a\u003e, explains, “Utility patents typically tend to be more valuable than design patents, but it turns out that when you’re enforcing your IP, when you’re trying to shut down factories that are making counterfeits, it’s much easier to use a design patent.”\u003c/p\u003e\n\u003cp\u003eTo file for a utility patent, you’ll need to do the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eConduct a preliminary patent search.\u003c/li\u003e\n\u003cli\u003ePrepare a specification describing the invention in detail.\u003c/li\u003e\n\u003cli\u003eDraft claims that define the scope of protection.\u003c/li\u003e\n\u003cli\u003eCreate drawings or \u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003eprototypes\u003c/a\u003e, if necessary, to explain the invention.\u003c/li\u003e\n\u003cli\u003eApply electronically through the USPTO’s Patent Center.\u003c/li\u003e\n\u003cli\u003ePay the required fees (filing, search, and examination fees).\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAn examiner will then review the application and conduct a search of prior art. \u003c/p\u003e\n\u003ch3 id=\"22\"\u003eDesign patent\u003c/h3\u003e\n\u003cp\u003eThe USPTO grants design patents to anyone who invents a new, original, ornamental design for an article of manufacture. This includes specifications for pieces of clothing, furniture, or consumer products.\u003c/p\u003e\n\u003cp\u003eA design patent protects an article’s appearance but not its functional features. It is granted for 15 years from the grant date and is typically easier to enforce against counterfeiters. \u003c/p\u003e\n\u003cp\u003eThe application process is a bit simpler:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003ePrepare drawings or photographs that clearly show the design.\u003c/li\u003e\n\u003cli\u003eWrite a brief description of the drawings.\u003c/li\u003e\n\u003cli\u003eApply electronically or by mail.\u003c/li\u003e\n\u003cli\u003ePay the required fees.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAn examiner will then review the application for novelty and non-obviousness. The process is often shorter than that for utility patents. \u003c/p\u003e\n\u003ch3 id=\"23\"\u003ePlant patent\u003c/h3\u003e\n\u003cp\u003eThe USPTO grants plant patents to anyone who invents and “asexually reproduces” any new variety of plant life. Asexual reproduction means you’ve produced the plant in some way other than through the germination of seeds—such as cutting or grafting.\u003c/p\u003e\n\u003cp\u003eA plant patent protects the entire plant. It excludes others from asexually reproducing, selling, or using the plant. It also has a term of 20 years from the filing date.\u003c/p\u003e\n\u003cp\u003eTo apply for a plant patent, do the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eProvide a detailed botanical description of the plant.\u003c/li\u003e\n\u003cli\u003eInclude color drawings or photographs of the plant.\u003c/li\u003e\n\u003cli\u003eExplain the origin or parentage of the plant.\u003c/li\u003e\n\u003cli\u003eDescribe how you have asexually reproduced the plant.\u003c/li\u003e\n\u003cli\u003eApply electronically or by mail.\u003c/li\u003e\n\u003cli\u003ePay the required fees.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eA specialized examiner will review the application and look for the distinctness and newness of the plant variety. The patent office excludes tuber-propagated plants (e.g., potato plants) from plant patent protection.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip: \u003c/strong\u003eInventors can often seek multiple patents for the same invention (e.g., utility and design patents). Consider getting professional assistance from a registered patent attorney or agent to successfully guide you through the patent application process. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003ePatent vs. copyright: Similarities and differences\u003c/h2\u003e\n\u003cp\u003eBoth patents and copyrights are legal tools for protecting intellectual property in the US. Although they are both concerned with preserving the products of imagination, they are distinct in what they are meant to cover.\u003c/p\u003e\n\u003ch3\u003eSimilarities\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBoth concern protecting products of imagination.\u003c/li\u003e\n\u003cli\u003eBoth are devices of US federal law designed to protect intellectual property rights.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eDifferences\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cstrong\u003eCopyrights\u003c/strong\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eCopyright protect ownership rights in creative works.\u003c/li\u003e\n\u003cli\u003eExamples include books, films, and works of art.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cstrong\u003ePatents:\u003c/strong\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003ePatents protect ownership rights of inventions.\u003c/li\u003e\n\u003cli\u003eExamples include machinery, consumer products, and product designs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003ePatent checklist\u003c/h2\u003e\n\u003cp\u003eDepending on what you want to patent and the type of patent you seek, your application should include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatent description.\u003c/strong\u003e A patent description should include your \u003ca href=\"/blog/how-to-patent-name\"\u003einvention’s name\u003c/a\u003e, purpose, components or steps, how the components interact, or how the steps are enacted. It should also include instructions for the invention’s use, descriptions to accompany drawings, and the benefits or alternative uses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatent drawings.\u003c/strong\u003e Your application must include drawings or schematics unless it’s for a method, materials composition, or chemical compound. They should be straightforward for a layperson to interpret. The drawings must capture all views and angles and be sufficiently labeled with reference markings. Drawings include line drawings, charts, photographs, computer-generated graphics, or hand illustrations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventor information.\u003c/strong\u003e You must identify yourself and any co-inventors in your application. A co-inventor is anyone who contributed to the conception of your invention. It’s essential to make these identifications to insulate yourself from any competing patent claims or lawsuits down the road.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eWhat you can and cannot patent\u003c/h2\u003e\n\u003cp\u003eYour invention must be new and not obvious to get a patent, but some products are simply not patentable. You don’t want to spend time and money on your application only to find out you never had a chance. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you can patent:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventions: \u003c/strong\u003eNew devices, machines, or processes that solve problems or improve existing solutions fall into this category. Think of groundbreaking technologies that change how we do things.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompositions:\u003c/strong\u003e This covers new materials or mixtures. It could be an innovative plastic formula or a novel drug compound that treats a disease more effectively.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigns: \u003c/strong\u003eA product’s unique appearance can be patented. This isn’t about how something works but how it looks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlants: \u003c/strong\u003eIf you develop a new plant variety through breeding or genetic modification, you might be able to patent it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you can’t patent:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural phenomena: \u003c/strong\u003eAnything that already exists in nature is off limits. You can’t patent a newly discovered plant species or a mathematical equation you’ve uncovered.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbstract ideas: \u003c/strong\u003eGeneral concepts or theories not tied to a specific, concrete application won’t make the cut.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaws of nature: \u003c/strong\u003eFundamental scientific principles or physical phenomena are not patentable. These are considered fundamental truths of the universe, not inventions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObvious improvements:\u003c/strong\u003e Minor tweaks or changes to existing inventions that any expert in the field could easily come up with don’t qualify.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure information:\u003c/strong\u003e Lists of instructions or computer programs that are essentially just data aren’t patentable.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003eSelling your patented product\u003c/h2\u003e\n\u003cp\u003eSecuring a patent for your product is the first step to getting it out worldwide. The real challenge lies in successfully commercializing it, which is where ecommerce platforms like Shopify come into play.\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can create a beautiful online store to sell your newly patented products. With secure payment processing and inventory management tools, Shopify simplifies the process of bringing your innovation to market. \u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ferhOYx1NMo?si=lOqUmfB35gBAU9a1\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"8\"\u003eHow to get a patent FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you license an idea without a patent?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can license an idea without a patent through confidentiality agreements and trade secret protection. However, this approach offers less legal protection than a patent and relies heavily on maintaining secrecy.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I legally own an idea?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLegally owning an idea typically involves securing intellectual property rights through patents, copyrights, or trademarks. For inventions, filing a patent application is the most common way to establish legal ownership of an idea.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to patent an idea?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUSPTO registration fees can be as much as $900, depending on the type and scope of the patent. Examination fees are about $220 on top of that. If you use patent lawyers, the cost of patenting a relatively simple invention, such as a small consumer product or hand tool, is between $8,500 and $12,000.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best way to patent an idea?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to patent an invention is to hire a specialized attorney to guide you through the patent process. Alternatively, you can consult the USPTO’s guidance documents to prepare your application.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you patent an idea yourself?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can patent a product that results from an idea yourself, but you cannot patent the idea itself. However, the patent application process is arduous and complex, and if you have the financial means, you may want to hire a patent attorney to assist you.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow long does a patent last?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA patent lasts 20 years, but you must pay maintenance fees at intervals of three, 3.5, seven, 7.5, 11, or 11.5 years.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it hard to patent an idea?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePatenting is a demanding and time-consuming process. Because of the complications of the patent filing process, even for provisional patent applications, a filer has many opportunities to make mistakes or fail to include the required information. Preparing a USPTO patent application requires great care and attention to detail, and advice from a legal expert is often beneficial.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Getting a patent can help protect your products or designs and ensures that others cannot make your products without your permission.","excerptHtml":"\u003cimg alt=\"a lightbulb on an orange-pink signed piece of paper representing a patent\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/patent.png?v=1726433104\"\u003e\n\u003cp\u003eGetting a patent can help protect your products or designs and ensures that others cannot make your products without your permission.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Patent an Idea in 8 Easy Steps (2024)","description":"Getting a patent can help protect your products or designs and ensures that others cannot make your products without your permission."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/patent_abfe8955-99b5-4e33-a77c-904109797f02.png?v=1729263568","imageAltText":"a lightbulb on an orange-pink signed piece of paper representing a patent","modifiedAt":"Sep 15, 2024","modifiedAtRaw":"2024-09-15T07:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/14326869","handle":"welcome-email","title":"How To Write Engaging Welcome Emails (2024)","publishedAt":"2024-09-13T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/emailicon_6d3c1e91-e987-483c-bdd9-c172f14f596e.png?v=1729516839","altText":"A textured, three-dimensional illustration of the familiar email icon.","width":1848,"height":782},"tags":["Retention"],"contentHtml":"\u003cp\u003eDollar for dollar, \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e is one of the most effective channels at your disposal. The right email marketing strategy can increase sales, strengthen relationships, and convert browsers into buyers.\u003c/p\u003e\n\u003cp\u003eWhether it’s with an engaging \u003ca href=\"/blog/newsletter-examples\"\u003enewsletter\u003c/a\u003e or a persuasive \u003ca href=\"/blog/abandoned-cart-emails\"\u003eabandoned cart\u003c/a\u003e message, email lets you continue the conversation after visitors leave your website.\u003c/p\u003e\n\u003cp\u003eThat’s why the first email you send is super important. Welcome emails leave an impression and set the tone for future communications. Keep reading to learn everything you need to know about formatting, writing, and sending the perfect welcome email, or skip to this roundup of 21 standout \u003ca href=\"/blog/email-marketing-examples\"\u003eemail examples\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a welcome email?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy welcome emails are important\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e10 best welcome email examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to write a welcome email\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eWelcome email templates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e3 apps to build a welcome email series\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCommon mistakes to avoid in welcome emails\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHow to measure the success of your welcome email campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eRoll out the welcome mat for customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWelcome email FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a welcome email?\u003c/h2\u003e\n\u003cp\u003eA welcome email is the first message sent to new subscribers, customers, or users to introduce them to a brand, service, or community. Often including a warm greeting, essential information, and a \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecall to action\u003c/a\u003e (CTA), welcome emails set the tone for future interactions. Frequently they feature discount codes, onboarding instructions, or links to helpful resources.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/2QRDskvq_W8?si=AGclR-5qBn2Q_4uX\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eWhy welcome emails are important\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey make a good impression.\u003c/strong\u003e A welcome email is often the first communication a new subscriber receives. It sets the tone for the relationship and helps subscribers feel valued.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey take advantage of high engagement.\u003c/strong\u003e Welcome emails have significantly higher open rates—around \u003ca href=\"https://www.klaviyo.com/blog/welcome-email-examples\"\u003e56%\u003c/a\u003e—compared to regular marketing emails. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey build trust early.\u003c/strong\u003e A well-crafted welcome email helps establish credibility and trust with new subscribers. It reassures them they made a good choice by signing up and encourages them to explore your brand. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey increase conversion rates.\u003c/strong\u003e Welcome emails can lead to higher conversion rates, with the typical rate just over \u003ca href=\"https://www.klaviyo.com/blog/welcome-email-examples\"\u003e2%\u003c/a\u003e (and sometimes \u003ca href=\"https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/\"\u003eas high as 57%!)\u003c/a\u003e.Compare this with average conversion rates below \u003ca href=\"https://www.klaviyo.com/uk/blog/email-marketing-benchmarks-open-click-and-conversion-rates\"\u003e1%\u003c/a\u003e for regular emails in most industries.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey encourage further interaction. \u003c/strong\u003eWelcome emails often include links to social media channels, special offers, or additional resources that encourage subscribers to continue engaging. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003e10 best welcome email examples\u003c/h2\u003e\n\u003cp\u003eHere are 10 recent examples of great welcome emails from a range of businesses. They show how to personalize emails, tell engaging stories, and use language to communicate \u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e. Use them to inform your content.\u003c/p\u003e\n\u003cp\u003eRemember to note the email’s subject line—the first interaction with subscribers.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAlo Yoga\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eTypology\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eBabylist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eBetter Packaging Co.\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eThigh society\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eReformation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003ePleasures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eYellowbird\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eJacumba Hot Springs Hotel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eBuoy\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Alo Yoga\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Welcome to Alo”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePromo codes are common in welcome emails; small \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e welcome and incentivize website visitors to join your email list.\u003c/p\u003e\n\u003cp\u003eThis welcome email from athleisure brand \u003ca href=\"https://www.aloyoga.com/\"\u003eAlo Yoga\u003c/a\u003e includes a witty discount code displayed within a large CTA button. The button leads to a dedicated product page for first-time shoppers, showcasing some of the brand’s most popular items.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.aloyoga.com/\"\u003eAlo Yoga\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo personalize its welcome email, Alo asks customers for their clothing preferences during sign-up. It also offers an extra discount for people who provide their phone number.\u003c/p\u003e\n\u003cp\u003eThis email’s subject line isn’t the catchiest, but its clear and clickable call to action stands out, effectively guiding customers to Alo’s website.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Typology\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Typology skin diagnosis: your skin diagnostic results are available”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThis welcome email gets triggered when first-time website visitors complete \u003ca href=\"https://global.typology.com/\"\u003eTypology’s\u003c/a\u003e skin care diagnostic test. The simple call to action encourages readers to revisit the website and shop personalized product recommendations.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://global.typology.com/\"\u003eTyopology\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhile the welcome email isn’t personalized, the CTA indicates that linked content has been prepared specially for the reader—a smart way to provide a tailored shopping experience.\u003c/p\u003e\n\u003cp\u003eBy borrowing medical language, the email subject line also creates an official tone that compels readers to open.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Babylist\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Welcome to Babylist, [Name]”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eStudies suggest that including a subscriber’s name in the subject line makes them \u003ca href=\"https://www.campaignmonitor.com/resources/knowledge-base/should-you-personalize-your-subject-lines/\"\u003emore likely to open the email\u003c/a\u003e. This welcome message from the baby registry website \u003ca href=\"https://www.babylist.com/\"\u003eBabylist\u003c/a\u003e employs this tactic alongside other personalized elements.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.babylist.com/\"\u003eBabylist\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAfter a brightly colored CTA inviting readers to continue building their registry comes a visual explanation of the service; the email ends with a personalized congratulatory message.\u003c/p\u003e\n\u003cp\u003eIf the reader clicks through to the website, they’ll find a 15% discount code that becomes active 60 days before their expected due date. Babylist uses this information, collected during sign-up, to put a personal spin on a first-purchase promo code.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Better Packaging Co.\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Hello from Better Packaging!”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePersonalizing your email goes beyond using the reader’s name. The tone of your \u003ca href=\"/blog/copywriting\"\u003ecopywriting\u003c/a\u003e can also convey warmth and welcome.\u003c/p\u003e\n\u003cp\u003eTake this example from packaging company \u003ca href=\"https://www.betterpackaging.com/\"\u003eBetter Packaging Co.\u003c/a\u003e:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.betterpackaging.com/\"\u003eBetter Packaging Co.\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWritten in an everyday voice, the email explains the brand’s mission and casually mentions a popular product. It signs off with first names and a photo, allowing readers to connect faces to the words.\u003c/p\u003e\n\u003cp\u003eEven if you choose not to \u003ca href=\"/blog/connect-with-your-customers-inside-their-inbox\"\u003epersonalize your email\u003c/a\u003e with automations, you can give your message a personal touch with careful word choice. Be friendly, use relatable language, and address the reader directly (use “I,” “we,” and “you”).\u003c/p\u003e\n\u003cp\u003eBetter Packaging’s welcome email is also a good reminder that personal language isn’t just for \u003ca href=\"/blog/what-is-direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e brands. Business owners and B2B buyers also appreciate a personal approach.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Thigh Society\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “You’re gonna love it here”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eA welcome is also an opportunity to get creative with your copywriting. Here, shorts brand \u003ca href=\"https://thighsociety.ca/\"\u003eThigh Society\u003c/a\u003e uses playful puns to express the concept of subscribers joining an exclusive club or society:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://thighsociety.ca/\"\u003eThigh Society\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eProduct details masquerade as “Thigh Society rules,” while a thank you message contrasts the exclusivity of a members club with the inclusivity of the brand’s product range.\u003c/p\u003e\n\u003cp\u003eConsider what creative concepts you could use to describe your brand and consumer experience. If you have a \u003ca href=\"/blog/loyalty-program\"\u003ecustomer loyalty program\u003c/a\u003e, a welcome email is also a good place to introduce its perks.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Reformation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “HI, WE’RE REFORMATION”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eGood \u003ca href=\"/blog/brand-storytelling\"\u003ebrand storytelling\u003c/a\u003e is about selecting the right details to share. The goal is to paint an engaging and attractive picture of your brand without overwhelming or boring the reader.\u003c/p\u003e\n\u003cp\u003eA welcome email is a prime opportunity to say more about your brand, products, or services. However, like any good introduction, it’s important not to overshare.\u003c/p\u003e\n\u003cp\u003eSustainable clothing brand \u003ca href=\"https://www.thereformation.com/\"\u003eReformation\u003c/a\u003e conveys its brand story concisely in this welcome email:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.thereformation.com/\"\u003eReformation\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn three succinct sentences (alongside fitting \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e), readers get a sense of what makes Reformation unique. The brand comes across as trendy and eye-catching.\u003c/p\u003e\n\u003cp\u003eClicking on the links or images in the email leads readers to in-depth brand storytelling content on Reformation’s website.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. Pleasures\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Enjoy PLEASURES”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eMost welcome email designs match a business’s brand and website. But why stop at fonts and colors? This welcome email example from ’90s-inspired apparel store \u003ca href=\"https://pleasuresnow.com/collections/shop\"\u003ePleasures\u003c/a\u003e shows how you can infuse every pixel of your email with your brand identity:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://pleasuresnow.com/collections/shop\"\u003ePleasures\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe email embraces a retro Windows OS aesthetic, complete with pixelated images and old-school toolbars.\u003c/p\u003e\n\u003cp\u003eDespite the focus on \u003ca href=\"/blog/what-is-branding\"\u003ebranding\u003c/a\u003e, the message still features standard welcome email elements such as a discount code, company bio, and a link to the online store.\u003c/p\u003e\n\u003cp\u003eThe surprise welcome playlist is a joyful call to action that’s likely to increase the time readers spend interacting with the brand.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. Yellowbird\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Your inbox just got a little hotter 🌶”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eHot sauce company \u003ca href=\"https://www.yellowbirdfoods.com/\"\u003eYellowbird\u003c/a\u003e applies its branding across its entire welcome message.\u003c/p\u003e\n\u003cp\u003eThe black-outlined font and illustrations on the brand’s signature yellow background lend the email a homemade feel. Likewise, the casual tone—“Farm-fresh, no-bullshit ingredients. You in???”—expresses authenticity.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://www.yellowbirdfoods.com/\"\u003eYellowbird\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs readers scroll, they encounter animated product images designed to hold their attention. A CTA directing to the relevant \u003ca href=\"/blog/product-page\"\u003eproduct detail page\u003c/a\u003e accompanies each image.\u003c/p\u003e\n\u003cp\u003eIncorporating simple animated elements, like GIFs, adds \u003ca href=\"/blog/interactive-newsletter\"\u003einteractivity\u003c/a\u003e to emails.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Jacumba Hot Springs Hotel\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Thank you kindly for signing up”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSometimes, all readers need is a quick hello, acknowledging they’ve interacted with your brand and trusted you with their email address.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eTake a look at this simple, two-tone example from \u003ca href=\"https://jacumba.com/\"\u003eJacumba Hot Springs Hotel\u003c/a\u003e:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://jacumba.com/\"\u003eJacumba Hot Springs Hotel\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen readers haven’t shown clear intent to purchase, sending a \u003ca href=\"/blog/email-campaign\"\u003esales-focused email\u003c/a\u003e can appear pushy. Instead, the copywriting here assures subscribers their time is valued and that their inboxes won’t be flooded with unwanted sales material.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. Buoy\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject line: “Welcome to our hydration family 💙”\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIf your brand specializes in a single or limited range of products, sometimes highlighting your product is the most effective introduction.\u003c/p\u003e\n\u003cp\u003eContent that showcases your product can make for a persuasive welcome email—like this one from supplement company \u003ca href=\"https://justaddbuoy.com/\"\u003eBuoy\u003c/a\u003e:\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://justaddbuoy.com/\"\u003eBuoy\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe image, which serves as the email’s background, depicts an ideal use case with a refreshing iced coffee.\u003c/p\u003e\n\u003cp\u003eAn animated scrolling bar of product features maintains visual interest and efficiently shares product details. At the top, a generous discount and money-back guarantee give readers a reason to buy.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to write a welcome email\u003c/h2\u003e\n\u003cp\u003eIt’s worth your time to craft a welcome email—in fact, it will likely be the most successful email you ever send. On average, welcome emails have \u003ca href=\"https://www.getresponse.com/resources/reports/email-marketing-benchmarks\"\u003ehigh open rates\u003c/a\u003e and conversion rates compared with other types of email \u003ca href=\"/blog/email-campaign\"\u003ecampaigns\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhen composing a welcome email, or the initial email in a welcome series, there are several key objectives to bear in mind. Keep these tips handy:\u003c/p\u003e\n\u003ch3\u003eShowcase your value proposition\u003c/h3\u003e\n\u003cp\u003eFlooding new customers with promotional messages right off the bat can lead to a poor first impression. Remember the principle of give and take.\u003c/p\u003e\n\u003cp\u003eOffering discounts, sharing tips and tricks, and broadcasting other relevant content can deliver value while subtly nudging users toward a future purchase.\u003c/p\u003e\n\u003ch3\u003ePersonalize your message\u003c/h3\u003e\n\u003cp\u003eToday’s \u003ca href=\"/blog/email-marketing-services\"\u003eemail marketing services\u003c/a\u003e enable you to send more targeted messages than ever before. Studies suggest that personalized subject lines \u003ca href=\"https://pubsonline.informs.org/doi/10.1287/mksc.2017.1066\"\u003eincrease open rates and engagement\u003c/a\u003e, and lower unsubscribe rates.\u003c/p\u003e\n\u003cp\u003eWhen it comes to personalization, tone also matters. Friendly welcome emails forge a natural connection between readers and your brand.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://reallygoodemails.com/\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eSend your welcome email immediately\u003c/h3\u003e\n\u003cp\u003eImagine you’re offering a 10%-off promo code as an incentive for joining your newsletter. If a customer is ready to make a purchase and doesn’t receive that promo code promptly, you risk losing the sale.\u003c/p\u003e\n\u003cp\u003eRemember, welcome emails are among the most successful of all email campaigns. \u003ca href=\"/blog/marketing-automation-templates-welcome-thank-you\"\u003eAutomate your welcome emails\u003c/a\u003e to ensure they’re sent as soon as your reader performs the related action (such as submitting their email address). This will optimize your chance of conversion.\u003c/p\u003e\n\u003ch3\u003eRemind subscribers to remove you from filters\u003c/h3\u003e\n\u003cp\u003eEmail clients may automatically direct marketing content to the junk folder. To prevent this, urge your subscribers to safelist your address. This ensures they won’t miss your content and helps prevent future emails being marked as spam.\u003c/p\u003e\n\u003cp\u003eYou can include a friendly reminder in your welcome email, such as, “Hey, remember to add us to your safe senders list.” Consider adding a short tutorial that explains how to safelist emails in Gmail or other popular mail apps.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://support.google.com/mail/answer/6579\"\u003eGmail Help\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf a full tutorial seems excessive, a simple reminder in the email footer can do the trick.\u003c/p\u003e\n\u003ch3\u003eSet expectations\u003c/h3\u003e\n\u003cp\u003eMake it easy for subscribers to adjust preferences or unsubscribe. You can win trust by detailing the type and frequency of emails you plan to send, and reminding readers how they ended up on your list.\u003c/p\u003e\n\u003cp\u003eBeyond being good \u003ca href=\"/blog/email-marketing-best-practices\"\u003eemail marketing best practices\u003c/a\u003e, providing this kind of information may be required \u003ca href=\"https://gdpr.eu/email-encryption/\"\u003eby law\u003c/a\u003e if you have Canadian, European, or UK customers. Be transparent across your email marketing, from your sign-up form to your bottom-funnel email sequence.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://reallygoodemails.com/\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eHave a clear call to action\u003c/h3\u003e\n\u003cp\u003eWhat action do you want new users to take after reading your welcome email? Whether you want them to use a promo code or visit your \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, make the next step clear with a single CTA.\u003c/p\u003e\n\u003cp\u003eMake sure your CTA is legible, formatted in a contrasting color, and free of surrounding text or complex visuals. A bold, simple button will always be more clickable than a complicated design.\u003c/p\u003e\n\u003ch3\u003eUse high-quality imagery\u003c/h3\u003e\n\u003cp\u003eWhether it’s product photography or custom illustrations, the visuals in your welcome email should be captivating. Use imagery that resonates with your target audience.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003e\u003ca href=\"https://reallygoodemails.com/\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eImages can build \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e if used correctly. With the overlaying “Welcome to the Team” text among images of famous athletes, this asset from Under Armour says to potential customers, “Hey, these top-tier athletes trust us. You should too.”\u003c/p\u003e\n\u003cp\u003eA compelling image doesn’t require a significant investment in email design. Consider \u003ca href=\"/blog/14263381-18-free-and-paid-online-photo-editor-tools-for-gorgeous-diy-product-photography\"\u003eDIY photo-editing tools\u003c/a\u003e to create banners or product collages.\u003c/p\u003e\n\u003ch3\u003eMake it mobile-friendly\u003c/h3\u003e\n\u003cp\u003eApproximately 48% of emails are \u003ca href=\"https://techreport.com/statistics/mobile-email-statistics/\"\u003eopened on mobile devices\u003c/a\u003e; this number could be higher depending on your audience and email type.\u003c/p\u003e\n\u003cp\u003eWith many users preferring mobile, it’s crucial to create a welcome email that works seamlessly across devices. This makes life easier for your customers and enhances accessibility and customer engagement.\u003c/p\u003e\n\u003cp\u003eAlways test new emails on multiple devices to \u003ca href=\"/blog/mobile-website\"\u003esee how they appear\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eWrite an engaging subject line \u003c/h3\u003e\n\u003cp\u003eStandard phrases like “Your subscription has been confirmed” or “Welcome to our email list!” may not be enough to stand out in a crowded inbox.\u003c/p\u003e\n\u003cp\u003eYour welcome email subject line (and preview text) is the first piece of communication your potential customer sees. Aim to evoke a feeling: notice how curiosity, urgency, and a sense of belonging are common themes in the examples above.\u003c/p\u003e\n\u003ch3\u003eRun A/B tests\u003c/h3\u003e\n\u003cp\u003eUnsure which subject line will work best? Try running \u003ca href=\"/blog/the-complete-guide-to-ab-testing\"\u003eA/B tests\u003c/a\u003e to see which copy generates the highest open and click-through rates.\u003c/p\u003e\n\u003cp\u003eA/B testing, also known as split testing, involves comparing two versions of your email to see which one performs better. You can test elements like the subject line, email content, or call to action.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eWelcome email templates\u003c/h2\u003e\n\u003cp\u003eNeed \u003ca href=\"/blog/email-copywriting\"\u003eemail copywriting\u003c/a\u003e inspiration? Here are some templates you can personalize.\u003c/p\u003e\n\u003ch3\u003eSubject line templates\u003c/h3\u003e\n\u003cp\u003eThe best subject line depends on the type of welcome email you’re sending, and whether your focus is on telling your brand story, encouraging an urgent sale, or featuring a particular product.\u003c/p\u003e\n\u003cp\u003eNo matter the approach, you’ll find an idea here:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e10% OFF just for you!\u003c/li\u003e\n\u003cli\u003eYour 10% discount is waiting for you\u003c/li\u003e\n\u003cli\u003eWelcome to [brand], [name]! Shop now [emoji]\u003c/li\u003e\n\u003cli\u003eHi [name]. Nice to have you with us\u003c/li\u003e\n\u003cli\u003eWelcome [name]. Here’s your [%] off on us!\u003c/li\u003e\n\u003cli\u003eDid you say … Discount? [emoji]\u003c/li\u003e\n\u003cli\u003eA hint of what’s to come [emoji]\u003c/li\u003e\n\u003cli\u003eTreat yourself [emoji]\u003c/li\u003e\n\u003cli\u003eHey [name]. Here’s your [lead magnet]!\u003c/li\u003e\n\u003cli\u003eYour [brand/product/purpose] journey starts here\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf none of these templates appeal, try a tool like Omnisend’s \u003ca href=\"https://www.omnisend.com/subject-line-tester/\"\u003eemail subject line tester\u003c/a\u003e to develop the perfect subject line.\u003c/p\u003e\n\u003ch3\u003eEmail body templates\u003c/h3\u003e\n\u003cp\u003eTreat email body copy as a landing page: keep things simple and have one clear goal in mind. \u003c/p\u003e\n\u003cp\u003eHere are three basic templates that communicate different welcome messages: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eTelling a brand story\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eBuilding curiosity\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUrgency sales a product\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"21\"\u003eTelling a brand story email template\u003c/h4\u003e\n\u003cp\u003e\u003cem\u003eHey [name].\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWelcome! I’m [founder of company]. Our journey started in [year] to [state mission/purpose]. \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSince then, [social proof statement, e.g., hundreds of thousands of customers use our products to …]. \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re so excited you’ve joined us! As a thank you, I’d like to offer you [discount] for your first order. Let’s [brand purpose] together!\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e[founder name]\u003c/em\u003e\u003c/p\u003e\n\u003ch4 id=\"22\"\u003eBuild curiosity email template\u003c/h4\u003e\n\u003cp\u003e\u003cem\u003eHey [name],\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWelcome to [brand/brand community]! You’ve joined an exclusive group of awesome people all working toward [brand purpose or addressing customer pain points].\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIn case you’re wondering, our product [ingredients/unique design] was created by [talk a little about your design process].\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIf you’re interested in finding out more, check out [link to About Us/blog post/product landing page].\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNow that you’re part of our community, look out for exclusive offers and new release updates. (Don’t forget to add us to your contact list so we don’t end up in your junk mail!) \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eTake care!\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e[name]\u003c/em\u003e\u003c/p\u003e\n\u003ch4 id=\"23\"\u003eUrgency sales email template\u003c/h4\u003e\n\u003cp\u003e\u003cem\u003eHey [name]!\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e[discount offer]\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWelcome to [brand]! Thanks for signing up. We want you to have the best [product purpose] experience you’ve ever had. Treat yourself to [brand product] with [discount] off your first purchase.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eUse code [discount code] at the checkout.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSee you there!\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e[name]\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eEach of these templates is a starting place; simply customize them to your brand’s needs and offerings.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e3 apps to build a welcome email series\u003c/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/categories/marketing-and-conversion-email-marketing?st_source=autocomplete\"\u003eShopify App Store\u003c/a\u003e has many well-reviewed email marketing apps to help you build and manage a welcome email marketing campaign.\u003c/p\u003e\n\u003cp\u003eHere are three apps for creating \u003ca href=\"/blog/drip-campaign\"\u003edrip campaigns\u003c/a\u003e that are sent when someone signs up for your \u003ca href=\"/blog/build-email-list\"\u003eemail list\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eShopify Email\u003c/h3\u003e\n\u003cp\u003eWith a drag-and-drop editor and sales-focused templates, \u003ca href=\"https://apps.shopify.com/shopify-email\"\u003eShopify Email\u003c/a\u003e makes it simple to create branded welcome emails. Build content directly in the Shopify admin to feature your products, prices, checkout links, and more.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eCreate branded emails in minutes with Shopify Email\u003c/p\u003e\n\u003cp\u003eWith Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026amp;itterm=shopify-email-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Email\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eKlaviyo\u003c/h3\u003e\n\u003cp\u003eUse \u003ca href=\"https://apps.shopify.com/klaviyo-email-marketing?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=14326869\u0026amp;utm_campaign=welcomeemail\"\u003eKlaviyo\u003c/a\u003e to make highly targeted, personalized emails and texts that drive sales for your store. Data can be sourced from Shopify and other apps, including web activity, tags, catalog, and coupon codes.\u003c/p\u003e\n\u003ch3\u003eCombidesk\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/constant-contact-1?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=14326869\u0026amp;utm_campaign=welcomeemail\"\u003eCombidesk\u003c/a\u003e enhances your ability to segment emails by synchronizing data from your store, such as customer addresses and orders, with your email list. Easily find email subscribers with abandoned carts, high order rates, and more.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eCommon mistakes to avoid in welcome emails \u003c/h2\u003e\n\u003cp\u003eWhen creating welcome emails, it’s important to avoid certain mistakes that can hurt your connection with new subscribers. Here are some common pitfalls to watch out for:\u003c/p\u003e\n\u003ch3\u003eLack of personalization\u003c/h3\u003e\n\u003cp\u003ePersonalization helps each subscriber feel special—even when you’re sending mass, automated emails. If your welcome email starts with a generic greeting like “Dear Customer,” it can feel impersonal. Instead, use the subscriber’s name and tailor the content to their interests. This small touch can make a big difference in how welcome they feel.\u003c/p\u003e\n\u003ch3\u003eInformation overload\u003c/h3\u003e\n\u003cp\u003eWhile it’s tempting to share everything about your brand in one email, too much information can be confusing. New subscribers might feel overwhelmed if they see a long list of products, services, or details. Keep your welcome email simple and focused. Highlight the most important points and save the rest for future emails.\u003c/p\u003e\n\u003ch3\u003eNo call to action\u003c/h3\u003e\n\u003cp\u003eA call to action tells your subscribers what to do next. If your welcome email doesn’t include a clear CTA, subscribers might not know how they can further engage with your brand. Include a simple and direct call to action—whether it’s visiting your website, viewing a special offer, or following you on social media. \u003c/p\u003e\n\u003ch3\u003ePoor subject line\u003c/h3\u003e\n\u003cp\u003eThe subject line is the first thing subscribers see, and it can determine whether they open your email. A dull or vague one might get ignored. Instead, use an engaging and descriptive subject line that hints at what’s inside. For example, “Welcome! Here’s Your Exclusive Offer” is more inviting than “Welcome.”\u003c/p\u003e\n\u003ch3\u003eGeneric tone\u003c/h3\u003e\n\u003cp\u003eYour brand has a unique voice—let it shine through in your welcome emails. Use language that matches your brand’s personality, whether it’s friendly, professional, or playful. This creates a more authentic, memorable connection with your subscribers. \u003c/p\u003e\n\u003ch3\u003eUn-segmented audience \u003c/h3\u003e\n\u003cp\u003eNot all subscribers are the same, and treating them as if they are creates missed opportunities. If you don’t segment your audience based on their interests or behaviors, your welcome email may not resonate. Consider dividing your subscribers into groups and sending tailored welcome emails that speak directly to each group’s needs and preferences.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eHow to measure the success of your welcome email campaign\u003c/h2\u003e\n\u003cp\u003eTo understand how well your welcome email campaign is performing, it’s important to track metrics that help you determine what’s working and what needs improvement. Here are the key metrics to monitor:\u003c/p\u003e\n\u003ch3\u003eOpen rate\u003c/h3\u003e\n\u003cp\u003eOpen rate tells you how many people opened your email. \u003c/p\u003e\n\u003cp\u003eA high open rate indicates that your subject line and timing work well and that your audience is interested in hearing from you. Welcome emails typically have a higher open rate than other types of emails, so it’s a positive sign if your welcome emails are performing better than others. \u003c/p\u003e\n\u003ch3\u003eClick-through rate (CTR) \u003c/h3\u003e\n\u003cp\u003eCTR measures how many people clicked on a link in your email. This shows how engaging your content is and whether it prompts action.\u003c/p\u003e\n\u003cp\u003eA high CTR means people enjoy your email content, but it also indicates your emails encourage readers to take actions like visiting your website or viewing a product. \u003c/p\u003e\n\u003ch3\u003eConversion rate \u003c/h3\u003e\n\u003cp\u003eConversion rate measures how many people completed a desired action—such as making a purchase or signing up for a service—after clicking through your email.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/blog/email-conversion-rate\"\u003ehigh email conversion rate\u003c/a\u003e indicates your welcome email effectively encourages meaningful actions that contribute to your business goals. For example, ecommerce welcome emails have shown \u003ca href=\"https://www.statista.com/statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/\"\u003econversion rates as high as 56.8%\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eUnsubscribe rate\u003c/h3\u003e\n\u003cp\u003eThis metric shows how many people chose to stop receiving your emails. A low unsubscribe rate suggests your welcome emails are well-received and that subscribers want to continue engaging with your brand. If the rate is high, it might mean the content is not meeting expectations or is overwhelming.\u003c/p\u003e\n\u003ch3\u003eA/B testing results\u003c/h3\u003e\n\u003cp\u003eA/B testing involves sending two versions of your email to see which performs better. By comparing different elements like subject lines or CTAs, you can identify what resonates with your audience, leading to more effective future emails.\u003c/p\u003e\n\u003ch3\u003eEmail deliverability rates\u003c/h3\u003e\n\u003cp\u003eDeliverability rates show how many of your emails actually reach subscribers’ inboxes.\u003c/p\u003e\n\u003cp\u003eA high deliverability rate means your emails aren’t being marked as spam and are reaching their intended audience, which is essential if you want people to engage with you.\u003c/p\u003e\n\u003cp\u003eTo increase your email deliverability rate make sure you:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthenticate your email domain\u003c/li\u003e\n\u003cli\u003eCheck your sender reputation\u003c/li\u003e\n\u003cli\u003eClean your email lists\u003c/li\u003e\n\u003cli\u003eUse a double opt-in sign-ups\u003c/li\u003e\n\u003cli\u003eDon’t purchase email lists\u003c/li\u003e\n\u003cli\u003eAvoid subject lines that read like spam\u003c/li\u003e\n\u003cli\u003eMake it easy to unsubscribe\u003c/li\u003e\n\u003cli\u003eSegment and personalize\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eFeedback and surveys\u003c/h3\u003e\n\u003cp\u003eSubscriber feedback provides first-hand insights into your readers’ experiences and what they value in your emails. Positive feedback and constructive criticism help you understand subscriber preferences and improve your overall email strategy so your welcome emails meet their needs and expectations.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eRoll out the welcome mat for customers\u003c/h2\u003e\n\u003cp\u003eA welcome email often marks the first time your brand lands in a customer’s closely protected inbox, so, it’s crucial to make a strong impression and justify your presence.\u003c/p\u003e\n\u003cp\u003eAt the same time, your first email should be one step toward a long and rewarding \u003ca href=\"/blog/customer-relationship\"\u003ecustomer relationship\u003c/a\u003e. Set the right tone, share something engaging, and provide subscribers with a reason to return.\u003c/p\u003e\n\u003cp\u003eThen, focus on delivering high-quality content to remind subscribers how wise they were to let you into their inbox\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003eWelcome emails FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I send a warm welcome email?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo send a warm welcome email, start with a friendly subject line and personalize the greeting with the subscriber’s name. Say thank you for their signup, briefly introduce your brand, set expectations for future communications, and include a clear call to action, while keeping the tone conversational and inviting.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the benefits of sending a welcome email?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWelcome emails introduce your brand to new customers. They help create positive first impressions and encourage readers to engage with future emails, leading to improved click-through rates and conversions, and reduced unsubscribe rates.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I write a welcome email?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eShowcase your value proposition.\u003c/li\u003e\n\u003cli\u003ePersonalize your message.\u003c/li\u003e\n\u003cli\u003eSend your welcome email immediately.\u003c/li\u003e\n\u003cli\u003eRemind subscribers to remove you from filters.\u003c/li\u003e\n\u003cli\u003eSet expectations.\u003c/li\u003e\n\u003cli\u003eHave a clear call to action.\u003c/li\u003e\n\u003cli\u003eUse high-quality images.\u003c/li\u003e\n\u003cli\u003eMake it mobile friendly.\u003c/li\u003e\n\u003cli\u003eWrite an engaging subject line.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat should I include in a welcome email?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA welcome email should include a warm greeting, a brief introduction to your brand, a clear call to action, and lead magnets such as discount codes, or details on what to expect from future emails.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow often should I send welcome emails?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA welcome email should be sent immediately after a customer subscribes or purchases. If you plan to send a series of welcome emails, space them out over a few days or weeks to avoid overwhelming new subscribers. You may choose to automate your welcome emails so they’re sent after a user performs a specific action on your website.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Connect with customers and drive sales with these welcome email examples, templates, and tips.","excerptHtml":"\u003cimg alt=\"A textured, three-dimensional illustration of the familiar email icon.\" src=\"https://cdn.shopify.com/s/files/1/0817/7988/4088/files/emailicon.png?v=1714277467\"\u003e\n\u003cp\u003eConnect with customers and drive sales with these welcome email examples, templates, and tips.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Write Engaging Welcome Emails (2024)","description":"Connect with customers and drive sales with these welcome email examples, templates, and tips."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/welcome-email\",\"en-GB\":\"https://www.shopify.com/uk/blog/welcome-email\",\"en-AU\":\"https://www.shopify.com/au/blog/welcome-email\",\"en-ID\":\"https://www.shopify.com/id/blog/welcome-email\",\"en-NZ\":\"https://www.shopify.com/nz/blog/welcome-email\",\"en-ZA\":\"https://www.shopify.com/za/blog/welcome-email\",\"en-NG\":\"https://www.shopify.com/ng/blog/welcome-email\",\"en-PH\":\"https://www.shopify.com/ph/blog/welcome-email\",\"en-SG\":\"https://www.shopify.com/sg/blog/welcome-email\",\"en-HK\":\"https://www.shopify.com/hk/blog/welcome-email\",\"en-IE\":\"https://www.shopify.com/ie/blog/welcome-email\",\"en-MY\":\"https://www.shopify.com/my/blog/welcome-email\",\"pt\":\"https://www.shopify.com/br/blog/como-criar-email-de-boas-vindas\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/welcome-email\",\"es\":\"https://www.shopify.com/es/blog/14542025-13-ejemplos-y-3-plantillas-para-escribir-un-correo-de-bienvenida-efectivo\",\"fr\":\"https://www.shopify.com/fr/blog/56361285-comment-rediger-un-e-mail-de-bienvenue-efficace-pour-votre-strategie-emailing-13-exemples-et-3-modeles-a-utiliser\",\"it\":\"https://www.shopify.com/it/blog/email-di-benvenuto\",\"nl\":\"https://www.shopify.com/nl/blog/welkomstmail\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"16 Strong Abandoned Cart Emails Examples\",\"url\":\"blog/abandoned-cart-emails\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"How to Create Your Shipping Policy (With a Template and Examples)\",\"url\":\"blog/shipping-policy\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"Turn Each Sale Into A Lifetime Of Revenue\",\"url\":\"blog/turn-each-sale-into-a-lifetime-of-revenue\"},{\"title\":\"How to Calculate and Increase Customer Lifetime Value (LTV)\",\"url\":\"blog/customer-lifetime-value\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/emailicon_6d3c1e91-e987-483c-bdd9-c172f14f596e.png?v=1729516839","imageAltText":"A textured, three-dimensional illustration of the familiar email icon.","modifiedAt":"Sep 13, 2024","modifiedAtRaw":"2024-09-13T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559734751266","handle":"customer-care","title":"What Is Customer Care: Importance and Best Practices","publishedAt":"2024-09-11T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/customer_20care.png?v=1729527139","altText":"A gold heart in a shopping cart on a gold background.","width":1848,"height":782},"tags":["Customer Retention"],"contentHtml":"\u003cp\u003eRichard Branson famously said, “A complaint is a chance to turn a customer into a lifelong friend.” This quote from the billionaire entrepreneur highlights how customer care can build your connection with customers—even if you start out on the wrong foot. \u003c/p\u003e\n\u003cp\u003eTo develop a base of loyal customers, treat shoppers fairly, listen to them, and go above and beyond to ensure an excellent \u003ca href=\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eLearn more about the importance of customer care and some best practices to set your company up for success.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cdiv class=\"marketing-block__inner\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is customer care?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is customer care important?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow is customer care different from customer service?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eChallenges of customer care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEssential qualities of customer care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCustomer care best practices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eExamples of customer care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eCustomer care FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is customer care?\u003c/h2\u003e\n\u003cp\u003eCustomer care is the effort all members of a company take to make customers feel heard and valued. This method involves building an emotional connection with clients through kindness, empathy, and active listening. \u003c/p\u003e\n\u003cp\u003eSome examples of good customer care include staying late to help a customer with an issue and offering free products or discounts after a shopper receives an incorrect order. In both of these customer interactions, an employee has taken time to assess how to go above and beyond for the client.\u003c/p\u003e\n\u003cp\u003eBuilding relationships with customers increases the likelihood of shoppers returning to the brand or sharing their positive customer experience with friends and family.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy is customer care important?\u003c/h2\u003e\n\u003cp\u003eExceptional customer care creates the opportunity for a mutually beneficial relationship with your customers; they feel valued and you gain a loyal customer base. By addressing your customers’ emotional needs, you can also boost \u003ca href=\"/blog/brand-loyalty\"\u003ebrand loyalty\u003c/a\u003e, improve \u003ca href=\"/blog/what-is-a-good-customer-retention-rate\"\u003ecustomer retention\u003c/a\u003e, and \u003ca href=\"https://www.forbes.com/councils/forbesbusinesscouncil/2024/03/26/driving-brand-loyalty-how-customer-service-plays-a-role-in-long-term-brand-building/#:~:text=In%20summary%2C%20customer%20service%20is,term%20relationships%20with%20their%20customers.\"\u003eincrease customer satisfaction\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIncorporating a customer care strategy has the added benefit of creating a company culture that focuses on connecting with customers on a human level, which can lead to \u003ca href=\"https://www.happy-or-not.com/en/insights/blog/what-do-happy-employees-have-to-do-with-retaining-customers/#:~:text=Satisfied%20employees%20are%20more%20likely,by%20better%20understanding%20customer%20needs.\"\u003ehigher employee retention\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow is customer care different from customer service?\u003c/h2\u003e\n\u003cp\u003eCustomer service also focuses on assisting customers, but it differs from customer care in a few ways:\u003c/p\u003e\n\u003ch3\u003eCustomer care\u003c/h3\u003e\n\u003cp\u003eCustomer care is all about establishing an emotional connection with customers, listening carefully to what they want, and offering a solution that surpasses their expectations. Customer care focuses on creating a strong bond with clients through personalized customer interactions. \u003c/p\u003e\n\u003ch3\u003eCustomer service\u003c/h3\u003e\n\u003cp\u003eCustomer service is provided by a customer service team and helps a customer through standard solutions like processing a return. Think of \u003ca href=\"/blog/what-is-customer-service\"\u003ecustomer service\u003c/a\u003e as a subset of customer care that deals with basic issues without leaning into an emotional connection. \u003c/p\u003e\n\u003cp\u003eCompanies need both great \u003ca href=\"/blog/ecommerce-customer-service\"\u003eecommerce customer service\u003c/a\u003e and customer care to create a positive experience for their buyers.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eChallenges of customer care\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCustomer expectations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eVolume of inquiries \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDifficult customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eConsistent service quality\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003eCustomer expectations\u003c/h3\u003e\n\u003cp\u003eIn recent years, customers have come to expect: seamless service across multiple channels, like phone, chat bots, and social media; personalized attention; quick resolutions; high-tech solutions; and the attention of a human representative.\u003c/p\u003e\n\u003cp\u003eThis paradoxical set of expectations can make customer care much harder to deliver. The consulting firm \u003ca href=\"https://www.mckinsey.com/capabilities/operations/our-insights/where-is-customer-care-in-2024\"\u003eMcKinsey\u003c/a\u003e spotted an interesting trend in its 2024 survey of 3,500 consumers: even young, tech-savvy customers often prefer live phone conversations for support. This flies in the face of the “digital-only” approach many companies have been pushing. Add AI into the mix and customers are expecting lightning-fast response time, regardless of how complex their issues are.\u003c/p\u003e\n\u003cp\u003eFor many businesses, living up to these expectations is a huge task. They must integrate new technologies, upskill staff, and reimagine their approach to customer care, all while maintaining operations and controlling costs. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003eVolume of inquiries\u003c/h3\u003e\n\u003cp\u003eCustomer care departments face an overwhelming number of inquiries across various channels. According to \u003ca href=\"https://www.mckinsey.com/capabilities/operations/our-insights/where-is-customer-care-in-2024\"\u003eMcKinsey\u003c/a\u003e, 57% of customer care leaders expect call volumes to increase by up to 20% in the next one to two years. This creates several issues, including longer wait times, staff burnout, a decline in quality, and a strain on company resources.\u003c/p\u003e\n\u003cp\u003eInterestingly, reducing contact volume is no longer a top priority for many leaders. Instead, they are focusing on improving customer engagement. To manage high volumes, many are turning to technology, with more than half expecting digital channels to handle more than 40% of inbound contracts in the next three years. \u003c/p\u003e\n\u003cp\u003eHowever, human interaction is still important. All age groups still prefer live phone conversations—including Gen Z. Now, companies will have to balance personalized service with technology to manage high volumes effectively. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003eDifficult customers\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/retail/how-to-deal-with-difficult-customers\"\u003eManaging difficult customers\u003c/a\u003e is forever a challenge in customer care. Between the rise in customer expectations and call volumes, support staff face significant pressure to satisfy angry, demanding, and confused customers. \u003c/p\u003e\n\u003cp\u003eTo address this, companies are turning to AI-powered tools to help customer service agents quickly access information and resolve complex issues. \u003ca href=\"https://www.mckinsey.com/capabilities/operations/our-insights/where-is-customer-care-in-2024\"\u003eTwo-thirds of leaders\u003c/a\u003e are also investing in upskill programs to better equip staff for challenging interactions that require a personalized approach. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003eConsistent service quality\u003c/h3\u003e\n\u003cp\u003eChallenging customers, large volumes of service requests, and unique inquiries can make it particularly difficult to maintain superior service quality. \u003c/p\u003e\n\u003cp\u003eWhile new technologies like AI can improve service efficiency, integration can be a challenge. The McKinsey report notes that only 8% of North American companies report better-than-expected satisfaction with their customer performance operations, often due to partial or low levels of digital integration.\u003c/p\u003e\n\u003cp\u003eHowever, 21% of leaders in the survey lean on AI tools for training and support. The goal is to equip staff with the \u003ca href=\"/blog/customer-service-skills\"\u003eservice skills\u003c/a\u003e and resources needed to provide high-quality service across all customer interactions. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eEssential qualities of customer care\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEmpathy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eActive listening\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eProblem-solving\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eEmpowerment\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003ePatience\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eA few qualities are at the heart of creating an exceptional customer care experience for your customers: \u003c/p\u003e\n\u003ch3 id=\"13\"\u003eEmpathy\u003c/h3\u003e\n\u003cp\u003eCustomer care requires you and your team to practice empathy during all interactions with customers. Take the time to understand and relate to your customers so you can cater to their emotional needs. By placing yourself in your customers’ shoes and seeing their perspectives, you can facilitate an excellent customer care experience.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eActive listening\u003c/h3\u003e\n\u003cp\u003eEssential to an empathetic interaction is active listening, or the process of being attentive to customers and communicating accordingly. Practice active listening by paying close attention to your customers' verbal and nonverbal cues, withholding judgments, and asking open-ended or clarifying questions. For example, practice asking if you have correctly assessed the situation before moving toward a solution. Take the time to accurately grasp the situation so you can address your customers’ needs effectively.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003eProblem-solving\u003c/h3\u003e\n\u003cp\u003eProblem-solving is an essential element of customer success and involves generating creative solutions to your clients’ problems. Familiarize yourself with all aspects of your products and services so you are prepared to answer any customer questions and offer specific solutions for each individual. This kind of tailored problem-solving enhances \u003ca href=\"/blog/loyalty-program\"\u003ecustomer loyalty\u003c/a\u003e and increases the chances of positive \u003ca href=\"/retail/word-of-mouth-marketing\"\u003eword of mouth\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eFor example, if a customer orders a shirt in the wrong color, you might offer them the correct clothing item and let the shopper keep the other to give to a friend. This means the customer doesn’t have to deal with the hassle of figuring out a return, and they can treat someone in their life to a gift. This kind of generous and specific problem-solving creates goodwill with your customers.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003eEmpowerment\u003c/h3\u003e\n\u003cp\u003eRather than having your customer care team stick to a specific script, you can empower them to interact with customers on an intuitive level. While you need to provide your customer care service representatives with boundaries for what they can offer customers, you also want them to have autonomy. For example, give them a monthly quota of free products or coupons they can offer customers at their discretion. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003ePatience\u003c/h3\u003e\n\u003cp\u003eImagine a paying customer calls to express disappointment about a product or service. A good customer service agent will give the customer a chance to vent without rushing or interrupting them. If the customer care representative responds with patience, the client might feel more at ease, which can lead to positive interaction.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eCustomer care best practices\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eHire a team\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eChoose an effective CRM\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eGather and analyze customer care data\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eTrain your team\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eAdmit mistakes and fix them quickly\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"18\"\u003e1. Hire a team\u003c/h3\u003e\n\u003cp\u003eTo improve customer care within your company, hire a support team of emotionally intelligent representatives who can act as the foundation for customer interactions. A \u003ca href=\"/blog/customer-service-skills\"\u003eskilled customer service representative\u003c/a\u003e has natural communication skills and a penchant for active listening and empathy—especially during tense and difficult situations. \u003c/p\u003e\n\u003cp\u003eBy hiring representatives who focus solely on creating personal connections with your customers and keeping them happy, you increase your chances of developing an effective customer care program.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e2. Choose an effective CRM\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/crm-integration\"\u003ecustomer relationship management\u003c/a\u003e (CRM) system is a software program for managing all interactions with customers. Businesses use CRM tools to track customer interactions, manage customer accounts, analyze demographic information, monitor sales transactions, and more. \u003c/p\u003e\n\u003cp\u003eAn effective CRM tool helps customer service representatives keep up-to-date information on \u003ca href=\"/enterprise/blog/customer-journey-map-ecommerce\"\u003ecustomer journeys\u003c/a\u003e, so customers don’t have to repeat information to multiple service agents or go through repetitive steps. Having this information handy can streamline communications with your customers whether you are interacting in person or through email, mobile devices, chatbots, or \u003ca href=\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003ecustomer surveys\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e3. Gather and analyze customer care data\u003c/h3\u003e\n\u003cp\u003eRegularly examine how your customer care program performs based on \u003ca href=\"/blog/what-is-kpi\"\u003ekey performance indicators\u003c/a\u003e (KPIs) so you know where you are excelling and where you can improve. Analyze your \u003ca href=\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003ecustomer satisfaction\u003c/a\u003e score (CSAT) to understand customers’ level of satisfaction with your brand. \u003c/p\u003e\n\u003cp\u003eDig into your \u003ca href=\"/blog/customer-effort-score\"\u003ecustomer effort score\u003c/a\u003e (CES) to learn how easy or difficult it is for a client to get help from your company. Or look at your \u003ca href=\"/blog/what-is-nps\"\u003eNet Promoter Score\u003c/a\u003e (NPS) to discover how likely customers are to recommend your company, product, or service to another person. \u003c/p\u003e\n\u003cp\u003eGathering feedback is another effective way to boost your customer care strategy. Send surveys and ask customers open-ended questions to gain more information on how satisfied customers are with your business. \u003c/p\u003e\n\u003ch3 id=\"21\"\u003e4. Train your team\u003c/h3\u003e\n\u003cp\u003eHiring emotionally intelligent and empathetic customer care representatives is only part of the process; your team needs regular \u003ca href=\"/blog/customer-service-training\"\u003ecustomer service training\u003c/a\u003e to stay up to date on best customer care practices. Role-play different customer interaction scenarios with your team and provide constructive feedback for ways to personalize customer messages and communicate better. \u003c/p\u003e\n\u003cp\u003eA personalized response goes a long way with customer care, and empowering your team to adapt to specific customer situations and needs can keep your customer care strategy adaptable.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e5. Admit mistakes and fix them quickly\u003c/h3\u003e\n\u003cp\u003eWhen it comes to customer satisfaction levels, one of the best practices is to admit mistakes, apologize for them, and fix them with quick and creative solutions that surpass what customers expect. Although your customer care program should work to prevent mistakes, certain situations will still slip through the cracks. \u003c/p\u003e\n\u003cp\u003eRemember to stay open, patient, and kind in the face of negative feedback. Avoid falling into a defensive style of communication by graciously accepting responsibility for any negative customer experience. This way, you set yourself up for a better dynamic as you work toward a solution.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eExamples of customer care\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eCustomer care programs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eResponsive interactions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eCustomer feedback forms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eLong-term relationship building\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHere are some ways to incorporate customer care into your customer service operation: \u003c/p\u003e\n\u003ch3 id=\"23\"\u003eCustomer care programs\u003c/h3\u003e\n\u003cp\u003eCustomer care programs are any initiatives to improve customer relationships and satisfaction. They go beyond basic customer service and meet a variety of customer needs.\u003c/p\u003e\n\u003cp\u003eA typical customer care program might include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoyalty rewards. \u003c/strong\u003ePoints or perks for frequent customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePersonalized communication. \u003c/strong\u003eTailored emails or messages based on customer preferences.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProactive support. \u003c/strong\u003eReaching out to customers before issues arise.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeedback systems. \u003c/strong\u003eRegular surveys or channels for customers to share their opinions.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial events.\u003c/strong\u003e Exclusive access to sales or product launches for program members.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003ca href=\"https://www.wearlively.com/pages/the-lively-rewards\"\u003eLIVELY\u003c/a\u003e, for example, offers a tiered rewards system with increasing perks based on annual spend, including exclusive events, early access to sales, and priority customer support. The thoughtfully designed program meets customers’ needs at various levels. It offers practical benefits like free returns and expedited shipping, showing LIVELY’s commitment to improving the overall customer experience.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003eResponsive interactions\u003c/h3\u003e\n\u003cp\u003eSpeed is everything to customers today, and their patience wears out in minutes. Companies must reply to messages, emails, or social media posts promptly or risk losing the sale. Recent \u003ca href=\"/inbox\"\u003eShopify data\u003c/a\u003e shows that 70% of Shopify Inbox conversations are with customers making a purchasing decision. \u003c/p\u003e\n\u003cp\u003eSmart businesses use tools like \u003ca href=\"/inbox\"\u003eShopify Inbox\u003c/a\u003e to manage conversations efficiently, provide instant answers, and even offer personalized discount codes to close sales. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://woodwoodtoys.com/\"\u003eWood Wood Toys\u003c/a\u003e, a Canadian retailer, responds to shoppers with quick replies on its website using Shopify Inbox. When you ask the online chatbot a question, an AI-generated answer appears within seconds. \u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eTurn chats into sales with Shopify Inbox\u003c/p\u003e\n\u003cp\u003eShopify Inbox is a free app that lets you chat with shoppers in real time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/inbox?itcat=coreblog\u0026amp;itterm=shopify-inbox-cta\" target=\"_blank\"\u003eDiscover Shopify Inbox\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"25\"\u003eCustomer feedback forms\u003c/h3\u003e\n\u003cp\u003eListening to customers is the heart of customer care. Businesses that seek out customer opinions through surveys, reviews, and conversations can learn about pain points and opportunities for growth. The true magic happens when companies take action and use insights to refine their offerings and introduce new features. \u003c/p\u003e\n\u003cp\u003eSay you run an online clothing store. You notice a trend in your post-purchase surveys about how customers cannot find the right size. In response, you add a virtual sizing tool to your product pages where customers can input their measurements and receive personalized size recommendations for each item. That’s customer care in action.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to capture customer feedback, tools like \u003ca href=\"https://apps.shopify.com/grapevine\"\u003eGrapevine\u003c/a\u003e make it easy. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003eLong-term relationship building\u003c/h3\u003e\n\u003cp\u003eSalesforce’s \u003ca href=\"https://www.salesforce.com/news/stories/customer-engagement-research/\"\u003eState of the Connected Customer report\u003c/a\u003e states that 88% of customers say the experience a company provides is as important as its products or services. These connections you build with customers matter, and they contribute to building loyalty and trust that lasts for years to come.\u003c/p\u003e\n\u003cp\u003eCompanies these days can collect and use data to cater to customer needs and preferences. They can reach out regularly, not just to sell, but to connect and care.\u003c/p\u003e\n\u003cp\u003eOnce you get to know customers over time, you can offer value-added services that go beyond your core product and give customers more reasons to stay loyal to your brand.\u003c/p\u003e\n\u003cp\u003eSome examples include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplementary products and services\u003c/li\u003e\n\u003cli\u003ePersonalized consultations \u003c/li\u003e\n\u003cli\u003eExtended warranties\u003c/li\u003e\n\u003cli\u003eSpecial events or experiences \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember that building these relationships isn’t a one-time thing. It takes regular, meaningful interactions over time, not just during sales or service issues. Invest in customer retention strategies that build trust and make customers feel valued. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003ePut your customer data to work with Shopify’s customer segmentation\u003c/p\u003e\n\u003cp\u003eShopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/segmentation?itcat=coreblog\u0026amp;itterm=shopify-segmentation-tools-cta\" target=\"_blank\"\u003eDiscover Shopify segmentation\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eCustomer care FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are customer care skills?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCustomer care skills include empathy, active listening, and the flexibility to offer customers incentives based on their specific needs and experiences.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the role of customer care?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe role of customer care is to build an emotional connection with individual customers. Enhance customer loyalty by providing genuine communication and problem-solving strategies that cut to the core of what your customers want.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan technology help a brand’s customer care efforts?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, technology can help your brand’s customer care efforts through tools like \u003ca href=\"/blog/best-crm-software-for-small-business\"\u003eCRM software\u003c/a\u003e that track customer interactions, manage customer accounts, analyze demographic information, monitor sales transactions, and more.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat role does empathy play in customer care?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEmpathy is central to great customer care because it requires you to place yourself in your customers’ shoes and make decisions based on their specific needs. Taking the time to understand and relate to your customers’ experiences is an essential quality for an effective customer care strategy.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I measure the success of my customer care efforts?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can measure the success of your customer care efforts by looking at metrics like your \u003ca href=\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003ecustomer satisfaction\u003c/a\u003e score (CSAT), \u003ca href=\"/blog/customer-effort-score\"\u003ecustomer effort score\u003c/a\u003e (CES), and \u003ca href=\"/blog/what-is-nps\"\u003eNet Promoter Score\u003c/a\u003e (NPS). All of these give you an idea of whether customers have had positive or negative experiences with your company.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Discover the essential strategies for exceptional customer care. Learn how to build customer relationships, and enhance customer satisfaction with our guide.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customer_20care.png?v=1696576221\" alt=\"A gold heart in a shopping cart on a gold background.\"\u003e\n\u003cp\u003eDiscover the essential strategies for exceptional customer care. Learn how to build customer relationships, and enhance customer satisfaction with our guide.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Customer Care: Importance and Best Practices","description":"Discover the essential strategies for exceptional customer care. Learn how to build customer relationships, and enhance customer satisfaction with our guide."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/customer-care\",\"en-GB\":\"https://www.shopify.com/uk/blog/customer-care\",\"en-AU\":\"https://www.shopify.com/au/blog/customer-care\",\"en-ID\":\"https://www.shopify.com/id/blog/customer-care\",\"en-NZ\":\"https://www.shopify.com/nz/blog/customer-care\",\"en-ZA\":\"https://www.shopify.com/za/blog/customer-care\",\"en-NG\":\"https://www.shopify.com/ng/blog/customer-care\",\"en-PH\":\"https://www.shopify.com/ph/blog/customer-care\",\"en-SG\":\"https://www.shopify.com/sg/blog/customer-care\",\"en-HK\":\"https://www.shopify.com/hk/blog/customer-care\",\"en-IE\":\"https://www.shopify.com/ie/blog/customer-care\",\"en-MY\":\"https://www.shopify.com/my/blog/customer-care\",\"de\":\"https://www.shopify.com/de/blog/kundenbetreuung-zu-weihnachten\",\"it\":\"https://www.shopify.com/it/blog/customer-service-101-guida-assistenza-clienti\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/customer_20care.png?v=1729527139","imageAltText":"A gold heart in a shopping cart on a gold background.","modifiedAt":"Sep 11, 2024","modifiedAtRaw":"2024-09-11T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556860669986","handle":"affiliate-marketing-software","title":"Best Affiliate Marketing Software: Track, Manage and Invite Affiliates (2024)","publishedAt":"2024-09-10T08:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/affiliate_20marketing_20software.png?v=1729609997","altText":"an abstract digital drawing of a generic software screen: affiliate marketing software","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eWhen considering \u003ca href=\"/blog/marketing-strategies\"\u003emarketing strategies\u003c/a\u003e for your online business, you might think of social media marketing, paid ads, and email campaigns. But have you considered affiliate marketing?\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e involves partnering with bloggers, publishers, or influencers who promote your products to their audience. They earn a commission for each sale, while you gain access to new potential customers.\u003c/p\u003e\n\u003cp\u003eGrowing in popularity year over year, affiliate marketing now accounts for \u003ca href=\"https://www.demandsage.com/affiliate-marketing-statistics/\"\u003e16% of online sales\u003c/a\u003e in the US. It’s a low-risk, low-effort way to grow revenue, made even easier with affiliate marketing software. Below, explore software options for \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate programs\u003c/a\u003e to find the right tool for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is affiliate marketing software?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eThe best affiliate marketing software for brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eChoosing affiliate marketing software: 8 considerations\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eAffiliate marketing types\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eAffiliate marketing software FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is affiliate marketing software?\u003c/h2\u003e\n\u003cp\u003eAffiliate marketing software (or affiliate management software) is a tool brands use to support their \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate marketing programs\u003c/a\u003e and streamline operations. Depending on the software, it can track sale referral methods (such as coupon codes or \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e), earnings by affiliate marketer, commission rates, and payments. You can also use it to market to, recruit, and manage affiliates. \u003c/p\u003e\n\u003cp\u003eThe best affiliate software integrates with ecommerce platforms like \u003ca href=\"/blog/what-is-shopify\"\u003eShopify\u003c/a\u003e. Software costs vary, but typically \u003ca href=\"https://www.capterra.com/affiliate-software/buyers-guide/#:~:text=Most%20affiliate%20software%20solutions%20on,%2425%20to%20%24750*%20per%20month.\"\u003erange from $25 to $750 per month\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo \u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003ecreate your own affiliate marketing program\u003c/a\u003e, you need a tool to generate custom links, track commissions, and pay affiliates. Using affiliate management software can free up time to spend on higher-impact tasks. \u003c/p\u003e\n\u003cp\u003eNow that you understand the basics of affiliate marketing, let’s explore the criteria for choosing affiliate management software, and review eight recommendations to get you started. \u003c/p\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"affiliate-marketing-for-beginners\" data-related-article-title=\"Affiliate Marketing for Beginners: Your Startup Guide (2024)\" data-related-article-description=\"New to affiliate marketing? You’re in the right place. Learn how to start your first affiliate marketing business in this guide.\" data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/affiliate_20marketing_20for_20beginners_ed1747dd-33df-4ab7-8906-673fe6ef8a3f.png?v=1729112561\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eThe best affiliate marketing software for brands\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eShopify Collabs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eAffiliatly\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEverflow\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eRefersion\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eTapfiliate\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003ePost Affiliate Pro\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eLeadDyno\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eUpPromote\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eRewardful\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eReferral Rock\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eAwin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eReferral Factory\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eAffiliateWP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003ePartnerStack\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eAffise\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eSocial Snowball\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Shopify Collabs\u003c/h3\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/ZPdWERzLNks?si=aO8i7ND3IR9GZfko\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e is an integrated influencer marketing and affiliate program tool for Shopify merchants. It allows businesses to connect with creators, manage collaborations, and drive sales through influencer partnerships, all within the Shopify admin interface.\u003c/p\u003e\n\u003cp\u003eSome of Shopify Collabs’ best features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreator recruitment: \u003c/strong\u003eCreate custom application pages, search millions of creator profiles, and invite existing partners to join your program.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGift and sample management:\u003c/strong\u003e Simplify sending products to creators.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate link and code generation:\u003c/strong\u003e Easily create unique affiliate links and discount codes for creators to share with their followers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutomated payments:\u003c/strong\u003e Streamline commission payments through the Shopify Billing system, saving time on manual calculations and payouts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollabs Network:\u003c/strong\u003e Gain instant access to a pool of qualified creators who can immediately start promoting your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Flow integration: \u003c/strong\u003eAutomate repetitive tasks and workflows related to your affiliate program.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eFree to install for Shopify merchants on Shopify, Advanced, or Shopify Plus plans. A 2.9% commission processing fee applies to automatic payments.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Affiliatly\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/affiliatly\"\u003eAffiliatly\u003c/a\u003e is an affiliate marketing tool that helps you manage partners from one dashboard. It integrates with your \u003ca href=\"/blog/shopify-stores\"\u003eShopify store\u003c/a\u003e or other platform, tracking sales on your website and connecting them to the affiliate that directed the traffic. Track affiliate sales by email, SKU, coupon code, link, and more. \u003c/p\u003e\n\u003cp\u003eSome of Affiliatly’s best features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate portal:\u003c/strong\u003e Partners can log into their own dashboard to create custom \u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e, view previous sales, and track commission payouts. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom commission settings:\u003c/strong\u003e Reward your top affiliates with generous commissions or offer different payouts for different products. For example, you might tie your commission percentage to an item’s profit margin: an item with a 50% profit margin could earn an affiliate a 10% commission, while one with a 20% profit margin might only earn 5%. You can even offer store credit or gift cards to incentivize affiliates to purchase their own products using their payout.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheckout affiliate pop-up:\u003c/strong\u003e Finding new partnership opportunities can be challenging. There’s no better affiliate than an existing customer who knows your products inside out. Use Affiliatly to add a pop-up box to your Shopify checkout page that invites new customers to join the referral program.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Starts at $16 per month, including a 90-day trial. \u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Everflow\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.everflow.io/\"\u003eEverflow\u003c/a\u003e is a partner marketing program that tracks sales data from various sources, including referrals and affiliates. Designed for established or scaling online stores, Everflow’s best features include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoupon code tracking:\u003c/strong\u003e Instead of having affiliate partners divert traffic through custom links, create coupon codes for their audience. Not only is it an incentive to buy, but Everflow tracks coupon code usage and attributes sales to the affiliate marketer who shared it. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClick-to-conversion reporting:\u003c/strong\u003e Prevent affiliate fraud and link misuse with this feature. You’ll get an alert when engagements look suspicious. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQR codes:\u003c/strong\u003e Working with affiliates who have influence in a particular area? Help them make sales in-person with trackable QR codes. Each affiliate can print their own code and get credit when people purchase through it, extending the reach of your affiliate marketing program.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e Request a quote.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Refersion\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.refersion.com/\"\u003eRefersion\u003c/a\u003e is another tool to consider for supporting your affiliate marketing campaigns. It provides real-time insight into your affiliates’ performance and revenue generation, alongside a built-in post-purchase marketing channel that invites customers to become affiliates. \u003c/p\u003e\n\u003cp\u003eUsed by successful online businesses like \u003ca href=\"/blog/magic-spoon-cereal\"\u003eMagic Spoon\u003c/a\u003e and Pura Vida Bracelets, Refersion’s affiliate marketing software offers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccess to the affiliate marketplace:\u003c/strong\u003e Find more than 5,000 qualified influencers, content creators, bloggers, and influencers through the Refersion marketplace. Invite them to join your affiliate program in just a few clicks.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail marketing:\u003c/strong\u003e Stay in touch with your affiliates through automatic emails for application approvals, sales notifications, and payment processing. Use custom broadcasts to inform them of new products and discounts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePay affiliates:\u003c/strong\u003e Send bulk payments to affiliates at month’s end with Refersion’s PayPal integration. Or, if you prefer to offer gift cards as an incentive for customer referrals, send unique codes via email to qualifying affiliates. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $99 per month (if paid annually). Free 14-day trial available.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Tapfiliate\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://tapfiliate.com/\"\u003eTapfiliate\u003c/a\u003e is an affiliate tracking software that integrates with Shopify. Ecommerce brands use this tool to track commissions earned by referring customers, affiliates, or influencers they’re partnering with. \u003c/p\u003e\n\u003cp\u003eSome of Tapfiliate’s most popular features include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand asset manager:\u003c/strong\u003e Make it easier for affiliates to promote products with pre-made brand assets. Upload logos, social media templates, and HTML banners so any marketing they do on behalf of your business stays on brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop affiliate bonuses:\u003c/strong\u003e Reward top affiliates by issuing bonuses once they reach a certain number of referred customers. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-language support:\u003c/strong\u003e Looking to expand your audience and reach international customers? Lean on affiliates with audiences in those regions. Tapfiliate supports six languages, including French, Spanish, and German.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $89 per month. Free 14-day trial available.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Post Affiliate Pro\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.postaffiliatepro.com/\"\u003ePost Affiliate Pro\u003c/a\u003e is an affiliate marketing platform that handles every aspect of your program—from inviting influencers to join to monitoring results and sending commission payouts.\u003c/p\u003e\n\u003cp\u003eEcommerce brands use Post Affiliate Pro for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSite replication:\u003c/strong\u003e Create custom landing pages for each affiliate’s audience. It’s easier to influence a sale if someone a new customer knows, likes, and trusts is visible on the product page.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop URL reporting:\u003c/strong\u003e Exclude all non-affiliate sales to find your top-performing products. Share this information with your affiliates, especially new ones—they might find it easier to earn their first commission by promoting bestsellers. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced payment integrations:\u003c/strong\u003e Many affiliate programs only allow brands to pay commissions via PayPal. Post Affiliate Pro integrates with tools like ReCharge, WorldPay, and Stripe to pay affiliates through their preferred method.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $129 per month. Free trial available. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e7. LeadDyno\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/leaddyno\"\u003eLeadDyno\u003c/a\u003e is a Shopify app designed for \u003ca href=\"/blog/saas-ecommerce\"\u003esoftware as a service\u003c/a\u003e (SaaS) and ecommerce businesses to run their own affiliate program. Use its dashboard to recruit and engage affiliates. Remember: The more products they sell, the more revenue your business generates through affiliate marketing.\u003c/p\u003e\n\u003cp\u003eAs part of the software, LeadDyno customers get:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranded dashboard:\u003c/strong\u003e Add your brand name, logo, and custom colors to the affiliate dashboard and attach it to your online store. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate invitation form:\u003c/strong\u003e Collect key information about potential affiliates—including their audience size, social media links, and follower count—with an onboarding form. Only accept those who meet your criteria. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile app:\u003c/strong\u003e Affiliates can check their reports on the go with LeadDyno’s mobile app. This is especially useful if their audience is offline. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $49 per month. Free 30-day trial available. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e8. UpPromote\u003c/h3\u003e\n\u003cp\u003eWorking with a limited software budget but need a tool to manage your affiliate marketing efforts? \u003ca href=\"https://apps.shopify.com/affliate-by-secomapp\"\u003eUpPromote\u003c/a\u003e is designed for small business founders with limited technical knowledge. \u003c/p\u003e\n\u003cp\u003eUpPromote’s affiliate software features:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time tracking:\u003c/strong\u003e With real-time reporting, you can instantly see which affiliates are driving sales. No more waiting to see whether the people they referred end up purchasing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional email templates:\u003c/strong\u003e Get your affiliate program up and running with pre-made templates to email new affiliates, confirm payouts, and motivate partners to continue promoting your products. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate marketplace:\u003c/strong\u003e Search for influencers in your industry through the UpPromote marketplace. It’s a great way for beginners, including new brands without a loyal customer base, to start their first affiliate program.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e From $29.99 per month. Free plan available.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e9. Rewardful\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.rewardful.com/\"\u003eRewardful\u003c/a\u003e is an all-in-one affiliate management software designed specifically for SaaS companies. It integrates seamlessly with Stripe and Paddle to track referrals, discounts, and commissions. Rewardful is praised for its simplicity and deep integration with payment platforms.\u003c/p\u003e\n\u003cp\u003eSome of Rewardful’s features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive tracking:\u003c/strong\u003e Monitor free trials, upgrades, downgrades, cancellations, prorated changes, and refunds to ensure accurate commission calculations.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo-way Stripe sync: \u003c/strong\u003eView and manage affiliate data directly from your Stripe dashboard, offering the deepest integration available.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable affiliate portal: \u003c/strong\u003eProvide affiliates with their own branded dashboard to generate referral links and track their performance.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFraud detection: \u003c/strong\u003eAutomatically identify and deactivate suspected self-referrals to maintain program integrity.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eStarts at $49 per month for the Starter plan, with a Growth plan at $99 per month and custom Enterprise plans starting at $149 per month. All plans come with a 14-day free trial.\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e10. Referral Rock\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://referralrock.com/\"\u003eReferral Rock\u003c/a\u003e is a referral program software designed for service-based, ecommerce, B2B, and tech businesses of all sizes. It offers end-to-end referral programs with frictionless sharing, nudge reminders, and customizable rewards to help businesses automate customer acquisition through word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003eReferralRock features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated referral website portal:\u003c/strong\u003e Provides an on-brand member portal where customers can easily share and track their referrals, increasing engagement and repeat sharing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced reward management:\u003c/strong\u003e Offers flexible reward structures including two-sided rewards, milestone/tiered rewards, and various payout options like coupons, cash, and gift cards.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple program types:\u003c/strong\u003e Supports customer referral programs, affiliate and partner marketing programs, and brand ambassador programs to suit different business needs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive integrations:\u003c/strong\u003e Connects with popular platforms like HubSpot, Salesforce, Shopify, and WooCommerce for seamless referral tracking and automation.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eVaries by business type. For ecommerce,it starts at $200 per month for the Engage plan, which includes up to 15,000 members and one program. The Engage+ plan is available at $400 per month, with additional features. Custom Enterprise plans are also available.\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e11. Awin\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.awin.com/us\"\u003eAwin\u003c/a\u003e is a global affiliate marketing platform that connects advertisers with more than one million publishers to drive online sales and reach new customers. The Awin platform has three different plans: Access, Accelerate, and Advanced to provide solutions for businesses of all sizes, from small ecommerce stores to large enterprises.\u003c/p\u003e\n\u003cp\u003eAwin’s features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive partner network:\u003c/strong\u003e Access to more than one million vetted affiliate partners across various industries, including content creators, influencers, and technology partners.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible commission structures: \u003c/strong\u003eCustomize how you reward partners based on desired outcomes, with options for product-specific, category-based, and multi-tiered commission rules.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutomation capabilities:\u003c/strong\u003e Streamline affiliate program management with features like automated welcome emails, transaction approvals, and API integrations.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eAwin Access is $59 monthly, plus a 3.5% tracking fee and a $549 joining fee. Awin Accelerate and Awin Advanced both have custom pricing and are available upon request.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e12. Referral Factory\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://referral-factory.com/\"\u003eReferral Factory\u003c/a\u003e is a referral program software that helps businesses of all sizes launch and manage customer referral programs without needing developers or experience. It offers a user-friendly platform with drag-and-drop builders and customizable templates. \u003c/p\u003e\n\u003cp\u003eReferral Factory program features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable referral program templates: \u003c/strong\u003eAccess more than 100 pre-built templates designed by marketing experts for various industries and referral program types.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTracking and analytics: \u003c/strong\u003eBuilt-in referral tracking system with detailed analytics, so you can easily monitor program performance and ROI.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple reward options:\u003c/strong\u003e Ability to offer various rewards, including cash, gift cards, custom coupons, and more, with support for rewards in more than 50 countries.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent business integrations: \u003c/strong\u003eConnects with popular CRMs, ecommerce platforms, and other tools like HubSpot, Salesforce, Stripe, and Zapier for seamless workflow automation.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003ePaid plans start at $95 per month. All plans come with a 15-day free trial, and annual billing offers a 20% discount compared to monthly billing.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e13. AffiliateWP\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://affiliatewp.com/\"\u003eAffiliateWP\u003c/a\u003e is a popular WordPress plug-in that helps businesses create and manage affiliate programs within their websites. Tailored specifically for WordPress and WooCommerce users, it offers a suite of advanced and \u003ca href=\"/blog/affiliate-marketing-for-beginners\"\u003ebeginner affiliate marketing\u003c/a\u003e tools to make management easier.\u003c/p\u003e\n\u003cp\u003eStandout Affiliate WP features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy setup and integration: \u003c/strong\u003eOffers one-click integration with WooCommerce and more than 28 other ecommerce and form plug-ins, streamlining setup.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable affiliate management: \u003c/strong\u003eProvides tools to customize affiliate registration, onboarding, approval processes, and payouts, making program management effortless.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetailed reporting: \u003c/strong\u003eOffers detailed affiliate reports to help users analyze program performance and optimize for better results.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible commission structures:\u003c/strong\u003e Supports various commission types, including one-time, recurring, tiered, lifetime, and personalized commissions to accommodate different business models.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003ePaid plans start at $149.60 per year, with a 14-day money-back guarantee. (Note: The price reflects a current promotional discount.)\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e14. PartnerStack\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://partnerstack.com/\"\u003ePartnerStack\u003c/a\u003e is a robust partner ecosystem platform designed to help B2B SaaS companies build, manage, and scale their partner programs. It streamlines the entire partnership lifecycle, from recruitment to optimization, with a focus on driving revenue through diverse partnership types.\u003c/p\u003e\n\u003cp\u003ePartnerStack’s key features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeted partner recruitment: \u003c/strong\u003ePromotes programs to more than 80,000 active partners and offers tools to identify and invite ideal partners based on specific criteria.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable partner activation: \u003c/strong\u003eProvides tailored onboarding journeys, resource management, and training tools to set partners up for success.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced tracking and attribution:\u003c/strong\u003e Offers in-depth insights into partner performance, including lead and deal tracking, with seamless CRM integration.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStreamlined commission management:\u003c/strong\u003e Simplifies partner payments through automatic commission calculations and consolidated monthly invoicing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActionable reporting and optimization\u003c/strong\u003e: Delivers comprehensive analytics on revenue, partner performance, and program ROI to both vendors and partners.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eContact for a custom quote.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e15. Affise\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://affise.com/\"\u003eAffise\u003c/a\u003e is a versatile performance marketing platform offering solutions for affiliate networks, advertisers, and mobile app developers. While its core strength lies in mobile attribution, allowing mobile marketers to measure and analyze app performance, it also provides a marketplace for connecting with publishers and influencers, along with tools for campaign management and optimization.\u003c/p\u003e\n\u003cp\u003eAffise’s features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time analytics and reporting: \u003c/strong\u003eDelivers immediate insights into market trends and consumer behavior for quick campaign adjustments.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutomated optimization: \u003c/strong\u003eStreamlines marketing efforts with tools like A/B testing to refine campaign strategies and maximize ROI.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-solution platform: \u003c/strong\u003eOffers specialized solutions including Affise Performance for affiliate networks, Affise Reach for \u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003ebrand affiliate programs\u003c/a\u003e, and Affise Mobile Attribution for app marketers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced security and compliance: \u003c/strong\u003eEnsures data protection with GDPR and CCPA compliance, SOC2 and ePrivacy certifications, and robust security measures.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable automation: \u003c/strong\u003eUsers can automate repetitive tasks, including conversion tracking, invoice generation, and offer scheduling.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003eRequest a quote.\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e16. Social Snowball\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://socialsnowball.io/\"\u003eSocial Snowball\u003c/a\u003e is a comprehensive solution for ecommerce brands, covering affiliate, influencer, referral, and ambassador programs. As a \u003ca href=\"https://apps.shopify.com/social-snowball\"\u003eShopify App\u003c/a\u003e, it automates work-of-mouth marketing initiatives, letting businesses scale customer acquisition through various partnership channels. \u003c/p\u003e\n\u003cp\u003eSocial Snowball features include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrictionless referral programs: \u003c/strong\u003eTreats customers as affiliates and provides strong incentives to drive referrals, moving beyond simple “Give $10, Get $10” offers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophisticated influencer management: \u003c/strong\u003eSimplifies influencer partnerships with features like automated product seeding, branded sign-up pages, multichannel communication, and streamlined payouts across various payment providers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative Safelinks technology:\u003c/strong\u003e Offers a unique solution to prevent affiliate code leaks and coupon abuse by generating single-use discount codes for each customer click.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless affiliate onboarding: \u003c/strong\u003eInstantly creates affiliate accounts for new customers post-purchase, displaying unique codes/links on the thank you page to encourage immediate referrals.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: \u003c/strong\u003ePaid plans start at $199 per month plus 2% of affiliate-generated revenue. All plans include a free trial option, and the platform offers demo bookings for interested clients.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eChoosing affiliate marketing software: 8 considerations\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eOnline store compatibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eDetailed affiliate breakdown\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eFlexible commission structures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eCustomizable cookie windows\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eStreamlined payout options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#36\"\u003eRobust fraud detection\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#37\"\u003eIntegrated CRM functionality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#38\"\u003eAutomation capabilities\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhen building your affiliate program and attracting partners, it’s crucial to select the right affiliate marketing tool. Here’s a checklist of essential features to look for:\u003c/p\u003e\n\u003ch3 id=\"31\"\u003e1. Online store compatibility\u003c/h3\u003e\n\u003cp\u003eEnsure the software integrates seamlessly with popular \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e like Shopify. This integration provides a holistic view of your affiliate-generated revenue.\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e2. Detailed affiliate breakdown\u003c/h3\u003e\n\u003cp\u003eOpt for a management tool that offers comprehensive metrics for each affiliate, including sales generated, click-through rates, and traffic \u003ca href=\"/blog/calculate-conversion-rate\"\u003econversion rates\u003c/a\u003e. This insight is vital for identifying and nurturing your top performers.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Flexible commission structures\u003c/h3\u003e\n\u003cp\u003eChoose software that accommodates various reward systems, such as coupon codes, cash bonuses, and percentage commissions. Look for options to implement different models like pay-per-sale, pay-per-action, pay-per-click, and pay-per-lead. \u003c/p\u003e\n\u003ch3 id=\"34\"\u003e4. Customizable cookie windows\u003c/h3\u003e\n\u003cp\u003eSelect tracking software that aligns with your average sales cycle. The ability to set custom cookie window attributions is crucial, especially for high-ticket items with longer purchase processes. \u003c/p\u003e\n\u003ch3 id=\"35\"\u003e5. Streamlined payout options\u003c/h3\u003e\n\u003cp\u003ePrioritize software that integrates with your business bank account or PayPal for efficient affiliate payments. The goal is to process payments with minimal manual intervention.\u003c/p\u003e\n\u003ch3 id=\"36\"\u003e6. Robust fraud detection\u003c/h3\u003e\n\u003cp\u003eProtect your program from potential scams by ensuring your chosen software includes strong fraud detection capabilities and reliable customer support.\u003c/p\u003e\n\u003ch3 id=\"37\"\u003e7. Integrated CRM functionality\u003c/h3\u003e\n\u003cp\u003eSending seasonal promotions, marketing messaging, and new \u003ca href=\"/blog/product-launch\"\u003eproduct launch\u003c/a\u003e information helps affiliates create their own campaigns. Look for tools with built-in customer relationship management (\u003ca href=\"/blog/crm\"\u003eCRM\u003c/a\u003e) features that seamlessly integrate email marketing and direct messaging. This integration can simplify your tech stack and improve communication with affiliates.\u003c/p\u003e\n\u003ch3 id=\"38\"\u003e8. Automation capabilities\u003c/h3\u003e\n\u003cp\u003eChoose a platform that automates key processes like affiliate invitations, onboarding, and commission payouts. This automation allows you to allocate resources more efficiently across your business.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eAffiliate marketing types\u003c/h2\u003e\n\u003cp\u003eUnderstanding different affiliate marketing strategies can help you choose the most effective approach for your audience and goals. Here are four common types:\u003c/p\u003e\n\u003ch3\u003eContent marketing affiliates\u003c/h3\u003e\n\u003cp\u003eThese partners create informative content (blogs, websites, YouTube channels) that incorporate your affiliate links and promotions. They’re particularly effective for products requiring detailed explanation or with longer buying processes.\u003c/p\u003e\n\u003ch3\u003eInfluencer affiliates\u003c/h3\u003e\n\u003cp\u003eInfluencers leverage their personal brands and social media following to promote products and services through reviews, demos, and recommendations. They’re ideal for reaching specific target markets and creating engaging content.\u003c/p\u003e\n\u003ch3\u003eNewsletter affiliates\u003c/h3\u003e\n\u003cp\u003eThese creators use email marketing to promote products to their engaged subscriber base. By incorporating affiliate links and recommendations into their newsletters, they drive sales while providing value to their audience. \u003c/p\u003e\n\u003ch3\u003eComparison and review sites\u003c/h3\u003e\n\u003cp\u003eThese sites offer detailed, side-by-side evaluations of products or services within specific niches. They’re particularly effective for higher-priced items where consumers conduct extensive research before purchasing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Learn: \u003c/strong\u003e\u003ca href=\"/blog/affiliate-marketing-tips\"\u003e16 Affiliate Marketing Tips and Strategies To Earn More Money (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eChoosing the right affiliate marketing tools\u003c/h2\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/start-affiliate-marketing-with-no-money\"\u003elaunching an affiliate program\u003c/a\u003e, you have numerous software options to choose from. The \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e is home to several affiliate marketing tools, many with free trials. Experiment with different options to find the best fit for your needs.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eAffiliate marketing software FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you make $10,000 a month with affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile possible, achieving this income level requires significant time, effort, and strategy. Success depends on building a large audience, choosing a lucrative niche, and managing multiple marketing channels effectively.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat software do I need for affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou need a tool designed to manage all aspects of your affiliate program. Look for software that can track sales attributed to affiliate campaigns, integrate with your store and other tools, and help recruit and manage affiliates.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich software is best for affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best software depends on your budget and business goals. Popular options include Shopify Collabs, Everflow, Awin, Affise, and Social Snowball.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does affiliate marketing software do?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAffiliate marketing software helps you manage partnerships with bloggers, publishers, and influencers who promote your products. It typically assists with creating custom \u003ca href=\"https://www.shopify.com/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e, tracking commissions, and processing payments.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you automate affiliate marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUse affiliate marketing software to automate processes like affiliate payments, email marketing campaigns, and analytics tracking. The best software integrates seamlessly with your ecommerce platform to streamline operations.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Affiliate marketing involves teaming up with others to help promote your products. Let’s explore the right affiliate marketing software for successful partnerships.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/affiliate_20marketing_20software.png?v=1693002439\" alt=\"an abstract digital drawing of a generic software screen: affiliate marketing software\"\u003e\n\u003cp\u003eAffiliate marketing involves teaming up with others to help promote your products. Let’s explore the right affiliate marketing software for successful partnerships.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Best Affiliate Marketing Software: Track, Manage and Invite Affiliates (2024)","description":"Affiliate marketing involves teaming up with others to help promote your products. Let’s explore the right affiliate marketing software for successful partnerships."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Affiliate Marketing for Beginners: Your Startup Guide (2024)\",\"url\":\"blog/affiliate-marketing-for-beginners\"},{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"How To Create a Successful Affiliate Program\",\"url\":\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"},{\"title\":\"Amazon Affiliate Program: How To Join and Earn More\",\"url\":\"blog/amazon-affiliate-marketing\"},{\"title\":\"16 Affiliate Marketing Tips \u0026 Strategies to Earn More Money\",\"url\":\"blog/affiliate-marketing-tips\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"11 Best Marketing Strategies Any Small Business Can Execute\",\"url\":\"blog/marketing-strategies\"},{\"title\":\"What is Account-Based Marketing (ABM)? Definition and Guide\",\"url\":\"blog/account-based-marketing\"},{\"title\":\"17 Creative Marketing Ideas for Small Businesses\",\"url\":\"blog/marketing-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/affiliate_20marketing_20software.png?v=1729609997","imageAltText":"an abstract digital drawing of a generic software screen: affiliate marketing software","modifiedAt":"Sep 10, 2024","modifiedAtRaw":"2024-09-10T08:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/383679954978","handle":"business-opportunities","title":"Unlock These 29 Life-Changing Business Opportunities (2025)","publishedAt":"2024-09-04T18:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/slack-imgs_1848x970_f661326c-d10e-4bf8-9760-f258138e4cad.jpg?v=1729266139","altText":"Woman at computer with cord in the shape of a shopping cart: business opportunities.","width":1848,"height":970},"tags":["Find an Idea"],"contentHtml":"\u003cp\u003eCreating a \u003ca href=\"/blog/home-business\" target=\"_blank\"\u003ehome-based business\u003c/a\u003e or finding profitable \u003ca href=\"/blog/online-business-ideas\" target=\"_blank\"\u003eonline business ideas\u003c/a\u003e can be a challenge. There are thousands of possible choices, yet everything seems like it’s been done thousands of times before. So with all these choices, where do you begin?\u003c/p\u003e\n\u003cp\u003eIf you want to know \u003ca href=\"/blog/how-to-start-a-business\" title=\"how to start your own business\" target=\"_blank\"\u003ehow to start your own business\u003c/a\u003e, below are lists of business opportunities you can take advantage of today to grow a profitable business in 2024 and beyond.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eOnline business opportunities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eRemote business opportunities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBusiness opportunities for entrepreneurs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to identify new business opportunities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFinding the right business opportunities for you\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBusiness opportunities FAQs\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eOnline business opportunities\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDropshipping business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePrint on demand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eHandmade products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eDigital products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003ePhotography\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#66\"\u003eVideo games\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#77\"\u003eSelf-published author\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#88\"\u003ePet products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#99\"\u003eThrift clothes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1010\"\u003eFreelancing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1111\"\u003eSelling on Amazon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1212\"\u003eSelling on Etsy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1313\"\u003eVirtual assistant\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1414\"\u003eGig work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#1515\"\u003eOnline recruiter\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eDropshipping business\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003eDropshipping\u003c/a\u003e is a \u003ca href=\"/blog/business-model\" target=\"_blank\"\u003ebusiness model\u003c/a\u003e that lets you buy products directly from a supplier or manufacturer and ship them to your customers.\u003c/p\u003e\n\u003cp\u003eCompared to other ecommerce business opportunities, dropshipping is low cost to start. You don’t have to worry about carrying inventory or buying products in bulk. You don’t even have to worry about shipping products because your supplier handles that for you.\u003c/p\u003e\n\u003cp\u003eSince you don’t have to buy the items you sell, you can offer a variety of different products. Dropshipping business opportunities are near endless. If a \u003ca href=\"/blog/dropshipping-suppliers\" target=\"_blank\"\u003edropshipping supplier\u003c/a\u003e stocks a product, you can list it on your online store at no additional cost.\u003c/p\u003e\n\u003cp\u003eNeed some product ideas? These are the top five \u003ca href=\"/blog/top-online-shopping-categories\" target=\"_blank\"\u003eshopping categories worldwide\u003c/a\u003e in 202r:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eElectronics\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eFood\u003c/li\u003e\n\u003cli\u003eBeverages\u003c/li\u003e\n\u003cli\u003eDIY and hardware store\u003c/li\u003e\n\u003c/ul\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/75r-edBT_wA?si=iW80rNt5RMu2JQQ7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"22\"\u003ePrint on demand\u003c/h3\u003e\n\u003cp\u003eWhether you’re an artist, designer, or \u003ca href=\"/blog/what-is-ecommerce\" target=\"_blank\"\u003eecommerce\u003c/a\u003e brand, \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint on demand\u003c/a\u003e offers a great potential business opportunity for online clothing retailers. Printing on demand involves working with a supplier to customize \u003ca href=\"/blog/white-label\" target=\"_blank\"\u003ewhite-label\u003c/a\u003e products—such as tote bags or T-shirts—with your own designs.\u003c/p\u003e\n\u003cp\u003eThe best part? You don’t have to pay for the product until after you sell it. Similar to dropshipping, you don’t have to hold or \u003ca href=\"/retail/inventory-management\" target=\"_blank\"\u003emanage any inventory\u003c/a\u003e or buy in bulk.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eWhat Is Print on Demand and How to Start a Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand-companies\" target=\"_blank\"\u003e11 Best Print-on-Demand Companies and Sites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand-products\" target=\"_blank\"\u003e22 Best-Selling Print-on-Demand Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"33\"\u003eHandmade products\u003c/h3\u003e\n\u003cp\u003eIf you always enjoyed making and building stuff, selling \u003ca href=\"/blog/things-to-make-and-sell\" target=\"_blank\"\u003eDIY\u003c/a\u003e and \u003ca href=\"/sell/handcrafts\" target=\"_blank\"\u003ehandmade items\u003c/a\u003e can be a great business opportunity to monetize your creativity. Even if you have the will to create something new but lack the know-how, there’s a way to make it happen.\u003c/p\u003e\n\u003cp\u003eFor example, take Izabela “Iza” Ersahin, founder of handcrafted toy company \u003ca href=\"https://bebemoss.com/pages/our-story\" target=\"_blank\"\u003eBebemoss\u003c/a\u003e. Iza started her company after becoming a new mother who found it difficult to find cozy dolls with a positive social impact. She engaged a diverse network of mothers in Istanbul to crochet the dolls. Iza seamlessly blended her passion for \u003ca href=\"/blog/social-entrepreneurship\" target=\"_blank\"\u003esocial entrepreneurship\u003c/a\u003e with creating family-friendly soft toys that inspire imaginations and joy.\u003c/p\u003e\n\u003cp\u003eIf you’re not sure what to sell, start by browsing around your house. What’s missing that you wish you had? Is it a concrete pot? Colorful artisan bed covers? Do some online research to see what’s selling. Are big stores like Target, Amazon, or West Elm selling similar items?\u003c/p\u003e\n\u003cp\u003eOnce you’ve decided what items to make and sell and what seems to be trending, start creating!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-online-boutique\" target=\"_blank\"\u003eHow To Start an Online Boutique: 10 Steps To Launch\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"unique-business-ideas\" data-related-article-title=\"16 Unique Business Ideas for You To Try in 2024\" data-related-article-description=\"Standing out is crucial for first-time entrepreneurs. Find a small business idea that actually makes money with our list of the best unique business ideas.\" data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/unique_20business_20ideas.png?v=1729609955\"\u003e\u003c/div\u003e\n\u003ch3 id=\"44\"\u003eDigital products\u003c/h3\u003e\n\u003cp\u003eE-learning is a growing industry. Some studies show that the industry will be worth around \u003ca href=\"https://www.forbes.com/sites/tjmccue/2018/07/31/e-learning-climbing-to-325-billion-by-2025-uf-canvas-absorb-schoology-moodle/\" target=\"_blank\"\u003e$325 billion\u003c/a\u003e by 2025, making digital products one of the best online business opportunities for creators and educators alike. Music, videos, ebooks, and online courses are a few examples.\u003c/p\u003e\n\u003cp\u003eDigital products also make for great business opportunities because they’re inexpensive to create and distribute. You can make it once and sell it repeatedly to different people without restocking inventory or talking with suppliers. If you consider yourself an expert on a particular topic, you can package that information up and sell it for a one-time fee or as a subscription.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/digital-products\" target=\"_blank\"\u003eWhat Are Digital Products? Sell These 10 Products Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/tools/profit-margin-calculator\" target=\"_blank\"\u003eProfit Margin Calculator: Boost Your Business Growth\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"55\"\u003ePhotography\u003c/h3\u003e\n\u003cp\u003eThere are numerous business opportunities to \u003ca href=\"/sell/photography\" target=\"_blank\"\u003esell photography online\u003c/a\u003e. You can sell photos on numerous stock image sites—such as \u003ca href=\"https://www.gettyimages.com/\" target=\"_blank\"\u003eGetty Images\u003c/a\u003e, \u003ca href=\"https://www.shutterstock.com/\" target=\"_blank\"\u003eShutterstock\u003c/a\u003e, \u003ca href=\"https://www.istockphoto.com/\" target=\"_blank\"\u003eiStock\u003c/a\u003e, \u003ca href=\"https://500px.com/\" target=\"_blank\"\u003e500px\u003c/a\u003e, and \u003ca href=\"https://www.stocksy.com/\" target=\"_blank\"\u003eStocksy\u003c/a\u003e—or wherever the demand for your type of photography exists.\u003c/p\u003e\n\u003cp\u003eTo succeed in \u003ca href=\"/blog/how-to-sell-photos-online\" target=\"_blank\"\u003eselling photos online\u003c/a\u003e, make sure to cover three important things:\u003c/p\u003e\n\u003cp\u003e1. \u003cstrong\u003eFind your niche.\u003c/strong\u003e Whether it’s flowers, travel, buildings, landscapes, or fashion, choose your \u003ca href=\"/blog/niche-markets\" target=\"_blank\"\u003eniche\u003c/a\u003e and stick to it.\u003c/p\u003e\n\u003cp\u003e2. \u003cstrong\u003eBuild an audience.\u003c/strong\u003e Selling photos isn’t a passive business opportunity. It’s a good idea to promote your photos on \u003ca href=\"/blog/social-media-for-business\" target=\"_blank\"\u003esocial media for your business \u003c/a\u003eand build a following to sell more.\u003c/p\u003e\n\u003cp\u003e3. \u003cstrong\u003eCreate multiple revenue streams. \u003c/strong\u003eDon’t just sell images on one site. Sell on as many as you can manage to create multiple income streams.\u003c/p\u003e\n\u003cp\u003eWhether you’re a hobby photographer or it’s your full-time job, selling photos is one of those business opportunities that can help you \u003ca href=\"/blog/make-money-online\" target=\"_blank\"\u003eearn cash online\u003c/a\u003e—and in person—if you put the time into it.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-sell-photos-online\" target=\"_blank\"\u003eThe 17 Best Websites To Sell Photos Online\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"66\"\u003eVideo games\u003c/h3\u003e\n\u003cp\u003eBuilding a \u003ca href=\"/sell/games\" target=\"_blank\"\u003evideo games business\u003c/a\u003e is possible with commitment and the right resources. Today, there are many opportunities: You can earn degrees, get sponsorships, and even become a professional gamer.\u003c/p\u003e\n\u003cp\u003eAs an industry estimated to be valued at nearly \u003ca href=\"https://techjury.net/blog/gaming-industry-worth/#gref\" target=\"_blank\"\u003e$257 billion\u003c/a\u003e by 2025 (and growing), video games can be one of the more profitable business opportunities. Revenue doesn’t come only from playing professionally, however. You can earn money livestreaming on a platform like \u003ca href=\"https://www.twitch.tv/\" target=\"_blank\"\u003eTwitch\u003c/a\u003e, start a YouTube channel, or even sell game-inspired merchandise.\u003c/p\u003e\n\u003cdiv data-guide=\"businessideas\"\u003e\u003c/div\u003e\n\u003ch3 id=\"77\"\u003eSelf-published author\u003c/h3\u003e\n\u003cp\u003eDo you love to write? Have you ever thought about publishing your own book? Well, consider becoming a self-published author.\u003c/p\u003e\n\u003cp\u003eSelf-publishing just means that you don’t work with an established publisher to manage the editing, design, and production processes of making a book. Instead, you do it on your own. There’s also plenty of space for you to make and sell an ebook or audiobook and turn a profit.\u003c/p\u003e\n\u003ch3 id=\"88\"\u003ePet products\u003c/h3\u003e\n\u003cp\u003eAn \u003ca href=\"/blog/pet-business\" target=\"_blank\"\u003eonline pet store business\u003c/a\u003e is one of the most fun business opportunities because you can sell a huge variety of products. Many people treat their furry friends like children and are willing to spend money to make sure they are well taken care of. For example, you could sell everything from organic foods to luxury accessories, beds, and apparel.\u003c/p\u003e\n\u003cp\u003eWhether you want to run it as a dropshipping business or sell homemade treats, the pay can be good and the work rewarding. And since people are unlikely to stop spoiling their pets, there's a greater chance of job security.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/pet-business\" target=\"_blank\"\u003eHow To Start A Pet Business: 10 Profitable Tips\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"99\"\u003eThrift clothes\u003c/h3\u003e\n\u003cp\u003eDid you know the secondhand apparel market is valued at \u003ca href=\"https://www.statista.com/statistics/826162/apparel-resale-market-value-worldwide/\" target=\"_blank\"\u003e$248 billion\u003c/a\u003e in 2024, and expected to grow to 351 billion by 2027? This makes it a prime business opportunity if you have some old clothes in the back of your closet and want to make some extra cash.\u003c/p\u003e\n\u003cp\u003eWith so many \u003ca href=\"/blog/206072649-shopify-apps-for-fashion\" target=\"_blank\"\u003eapps\u003c/a\u003e and other technology available to help you \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\" target=\"_blank\"\u003esell your vintage clothing\u003c/a\u003e, you can turn selling unwanted clothing into a profitable online business opportunity.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/211022217-sell-vintage-clothing-online\" target=\"_blank\"\u003eCloset full of Treasures? Here’s How To Sell Vintage Clothing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"1010\"\u003eFreelancing\u003c/h3\u003e\n\u003cp\u003eFreelancing is one of the most common online business opportunities. Being a freelancer means you’re self-employed and not committed to a long-term employer. It allows you to take your office wherever you go and essentially be your own boss.\u003c/p\u003e\n\u003cp\u003eWith the rise in remote work, freelancing is an opportunity to have a successful online business. You can freelance across a variety of industries, and offer services and products based on your expertise. For example, you can turn skills like web design, \u003ca href=\"/blog/ecommerce-seo-beginners-guide\" target=\"_blank\"\u003eSEO,\u003c/a\u003e \u003ca href=\"/blog/topics/marketing\" target=\"_blank\"\u003emarketing\u003c/a\u003e, \u003ca href=\"/blog/copywriting\" target=\"_blank\"\u003ecopywriting\u003c/a\u003e, or \u003ca href=\"/partners/blog/app-development-process\" target=\"_blank\"\u003eapp developing\u003c/a\u003e into a profitable, \u003ca href=\"/blog/home-business\" target=\"_blank\"\u003ehome-based business.\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eIf you’ve got a way with words, here are three freelance writing jobs to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent writing.\u003c/strong\u003e You can write an article using \u003ca href=\"/blog/seo-content-writing\" target=\"_blank\"\u003eSEO content writing\u003c/a\u003e to help drive traffic to a website or create \u003ca href=\"/blog/brand-recognition\" target=\"_blank\"\u003ebrand recognition\u003c/a\u003e and awareness.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopywriting.\u003c/strong\u003e \u003ca href=\"/blog/copywriting\" target=\"_blank\"\u003eEcommerce copywriting\u003c/a\u003e includes writing sales copy to increase \u003ca href=\"/blog/what-is-return-on-investment\" target=\"_blank\"\u003eROI\u003c/a\u003e and revenue.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProofreading and editing.\u003c/strong\u003e With \u003ca href=\"https://themes.shopify.com/websites/proofreading-services\" target=\"_blank\"\u003eproofreading\u003c/a\u003e and editing services, you are making sure text is free of errors and easy to understand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eKeep in mind: Freelance pursuits can be competitive. However, if you have a solid skill set developed over the years (or even one you want to learn), there’s money to be made. Your rates will depend on various factors including your level of expertise and years of experience. Check out sites like \u003ca href=\"https://www.freelancer.com/\" target=\"_blank\"\u003eFreelancer\u003c/a\u003e or join \u003ca href=\"/blog/how-to-use-linkedin-for-business\" target=\"_blank\"\u003eLinkedIn\u003c/a\u003e, for example.\u003c/p\u003e\n\u003ch3 id=\"1111\"\u003eSelling on Amazon\u003c/h3\u003e\n\u003cp\u003eIf you’re a business owner looking to get your company and your products in front of a large audience, using \u003ca href=\"https://sell.amazon.com/fulfillment-by-amazon?ref_=asus_soa_rd\u0026amp;\" target=\"_blank\"\u003eFulfillment by Amazon\u003c/a\u003e (FBA) is a great solution. In December 2023, \u003ca href=\"https://www.statista.com/statistics/623566/web-visits-to-amazoncom/\" target=\"_blank\"\u003eAmazon had 2.7 billion visits\u003c/a\u003e across its website—that’s just one month.\u003c/p\u003e\n\u003cp\u003eNot only will FBA get your products in front of Amazon’s \u003ca href=\"https://influencermarketinghub.com/amazon-statistics/\" target=\"_blank\"\u003emore than 310 million\u003c/a\u003e customers, it also takes care of all the logistics for you. For about $40 per month, you get access to Amazon’s entire logistics infrastructure. That means Amazon will take care of:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReceiving\u003c/li\u003e\n\u003cli\u003ePackaging\u003c/li\u003e\n\u003cli\u003eShipping\u003c/li\u003e\n\u003cli\u003eReturns\u003c/li\u003e\n\u003cli\u003eCustomer service\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-on-amazon\" target=\"_blank\"\u003eHow To Sell on Amazon in 6 Essential Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"1212\"\u003eSelling on Etsy\u003c/h3\u003e\n\u003cp\u003eDon’t let anyone tell you your dog collars or vintage doll dresses can’t make you money. Weigh your options and consider Etsy, an \u003ca href=\"/blog/online-selling-sites\" target=\"_blank\"\u003eonline marketplace\u003c/a\u003e with billions in annual revenue.. Etsy gears itself toward creative business owners just like you.\u003c/p\u003e\n\u003cp\u003eThe way the business relationship works: Etsy lists your products on its website and mobile app (and will even create ads for your products). In return, Etsy takes a commission off of every sale you make. This allows you to spend more time being creative instead of spending time trying to find your customer base.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-on-etsy\" target=\"_blank\"\u003eHow To Sell On Etsy in 6 Easy Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"1313\"\u003eVirtual assistant\u003c/h3\u003e\n\u003cp\u003eThe work of an assistant has also gone virtual. Many companies and individuals \u003ca href=\"/blog/how-to-hire-virtual-assistant-services\" target=\"_blank\"\u003ehire virtual assistants\u003c/a\u003e to save money. This way, they only have to pay someone a few hours a day (instead of paying a full-time salary) to do some simple day-to-day tasks.\u003c/p\u003e\n\u003cp\u003eMost virtual assistant gigs require at least a high school education and attention to detail. You can find listings for virtual assistants on sites like \u003ca href=\"https://www.upwork.com/\" target=\"_blank\"\u003eUpwork\u003c/a\u003e, \u003ca href=\"https://www.fiverr.com/\" target=\"_blank\"\u003eFiverr\u003c/a\u003e, and \u003ca href=\"https://www.ovdym.com/pricing\" target=\"_blank\"\u003eOvdym\u003c/a\u003e. The best part is, with sites like these, you get to make your own hours.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-hire-virtual-assistant-services\" target=\"_blank\"\u003eHow to Hire a Virtual Assistant for Your Business\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"1414\"\u003eGig work\u003c/h3\u003e\n\u003cp\u003eThe growing \u003ca href=\"https://corporatefinanceinstitute.com/resources/economics/gig-economy/\" target=\"_blank\"\u003egig economy\u003c/a\u003e opens the door to many business opportunities. Gig work typically differs from freelancing in that it’s not necessarily a career pathway or strategy for strengthening your resume. Still, it can be a great side option since that allows you the flexibility to take a short-term job and earn extra money. Consider sites like \u003ca href=\"https://www.upwork.com/\" target=\"_blank\"\u003eUpwork\u003c/a\u003e, \u003ca href=\"https://www.gigsalad.com/\" target=\"_blank\"\u003eGigSalad\u003c/a\u003e, and \u003ca href=\"https://www.taskrabbit.com/\" target=\"_blank\"\u003eTaskRabbit\u003c/a\u003e, to find work.\u003c/p\u003e\n\u003cp\u003eFrequently, you get to set your rates, and can set your own hours—whether picking up a rideshare gig or \u003ca href=\"/blog/side-hustle\" target=\"_blank\"\u003eside hustle\u003c/a\u003e delivering meals or groceries. For skills such as plumbing or tutoring, expect sites to ask for proof of qualifications—and be ready to explain your expertise. But if you’re just looking to do some simple tasks like picking up dry cleaning or helping someone move, you won’t need to show proof of experience.\u003c/p\u003e\n\u003ch3 id=\"1515\"\u003eOnline recruiter\u003c/h3\u003e\n\u003cp\u003eAs an online recruiter, you help companies find the right people for the right jobs. For companies without an HR department, hiring can be a significant time investment—contracting this duty out to online recruiters can help.\u003c/p\u003e\n\u003cp\u003eIf you’re someone who’s good at matching people up with opportunities based on skills and understanding the needs of a company, this can be an excellent business opportunity for you. And through freelance sites like \u003ca href=\"https://www.ziprecruiter.com/\" target=\"_blank\"\u003eZipRecruiter\u003c/a\u003e, \u003ca href=\"https://www.indeed.com/\" target=\"_blank\"\u003eIndeed\u003c/a\u003e, and \u003ca href=\"https://www.glassdoor.com/index.htm\" target=\"_blank\"\u003eGlassdoor\u003c/a\u003e, you can find those gigs (and your hirees) with just a few keystrokes.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eRemote business opportunities\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eTutoring\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#222\"\u003eHome-based child care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#333\"\u003ePet sitting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#444\"\u003eWebsite design\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#555\"\u003eVirtual event planner\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#666\"\u003eBuy an ecommerce business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#777\"\u003eEthical hacker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#888\"\u003eSocial media influencer\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"111\"\u003eTutoring\u003c/h3\u003e\n\u003cp\u003eGlobally, online tutoring is \u003ca href=\"https://www.globenewswire.com/en/news-release/2022/11/03/2548140/0/en/Global-Online-Tutoring-Market-Size-to-grow-USD-19-47-Billion-by-2030-CAGR-of-13-50.html\" target=\"_blank\"\u003eexpected\u003c/a\u003e to be a nearly $20 billion business by 2030. That means if you have a knowledge base to teach, you can make significant money. How much you earn will depend on what subject you’re teaching and your expertise. With sites like \u003ca href=\"https://paper.co/?utm_campaign=mh_awr_h12022\u0026amp;utm_source=ga\u0026amp;utm_medium=ppc\"\u003ePaper\u003c/a\u003e, \u003ca href=\"https://www.tutortap.com/tutor-apply-page?utm_term=become%20an%20online%20tutor\u0026amp;utm_campaign=\u0026amp;utm_source=google\u0026amp;utm_medium=cpc\u0026amp;utm_content=596049954672%7C\u0026amp;hsa_acc=4993620389\u0026amp;hsa_cam=637226132\u0026amp;hsa_grp=137077253675\u0026amp;hsa_ad=596049954672\u0026amp;hsa_src=g\u0026amp;hsa_tgt=kwd-324290810634\u0026amp;hsa_kw=become%20an%20online%20tutor\u0026amp;hsa_mt=e\u0026amp;hsa_net=adwords\u0026amp;hsa_ver=3\u0026amp;gclid=Cj0KCQjwmuiTBhDoARIsAPiv6L8j7wzGIFwZZRmmvdZaVv8wPORsOVDFemkdaQuU_Z0L_n5Rw5Wb3EYaAlCmEALw_wcB\" target=\"_blank\"\u003eTutorTap\u003c/a\u003e, and \u003ca href=\"https://www.superprof.com/tutor/?utm_source=google\u0026amp;utm_medium=ads_pr\u0026amp;utm_campaign=PR_US_SEARCH_recrute\u0026amp;gclid=Cj0KCQjwmuiTBhDoARIsAPiv6L9R_ct4rpfQibnM4KMfAqAbXHgvbzEDdPEKQ3CrR5CTsui8GknzKPIaAm9cEALw_wcB\" target=\"_blank\"\u003eSuperprof\u003c/a\u003e, you can set your own hours and rates, and your potential students can find you. And with software like Zoom and Google Meet, you can tutor from the comfort of your own home and help students from all over the world.\u003c/p\u003e\n\u003ch3 id=\"222\"\u003eHome-based child care\u003c/h3\u003e\n\u003cp\u003eIf you’re willing to childproof your house and you love kids, opening up a small home-based child care service could be a great business opportunity. Not only that, but you could be a resource for friends and neighbors.\u003c/p\u003e\n\u003cp\u003eCheck out your area’s zoning laws and state’s regulations related to opening up a child care business in your home. Many local zoning ordinances put a cap on the number of kids you can take care of in a private residence.\u003c/p\u003e\n\u003ch3 id=\"333\"\u003ePet sitting\u003c/h3\u003e\n\u003cp\u003ePet owners are projected to spend more than \u003ca href=\"https://www.statista.com/statistics/253976/pet-food-industry-expenditure-in-the-us/\" target=\"_blank\"\u003e$150 billion\u003c/a\u003e on their pets in 2024. For many, pets are very much part of the family. So, finding a reliable person to take care of beloved fur babies is important.\u003c/p\u003e\n\u003cp\u003eIf you’re a pet lover, you can earn money by starting a \u003ca href=\"/blog/pet-business\" target=\"_blank\"\u003epet sitting business\u003c/a\u003e. With sites like \u003ca href=\"https://www.rover.com/\" target=\"_blank\"\u003eRover\u003c/a\u003e, you can set your hours, rates, and even establish if you’d like to board the pet in your own home.\u003c/p\u003e\n\u003ch3 id=\"444\"\u003eWebsite design\u003c/h3\u003e\n\u003cp\u003eEcommerce is on the rise: In 2023, retail ecommerce sales amounted to nearly \u003ca href=\"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/\" target=\"_blank\"\u003e$5.8 trillion\u003c/a\u003e globally, with expectations of reaching about \u003ca href=\"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/\" target=\"_blank\"\u003e$8 trillion\u003c/a\u003e by 2027. And remember, with every ecommerce business, there’s a website.\u003c/p\u003e\n\u003cdiv data-guide=\"design\"\u003e\u003c/div\u003e\n\u003cp\u003eIf you’ve got a knack for design or have some expertise on a particular platform like \u003ca href=\"https://www.shopify.com/\" target=\"_blank\"\u003eShopify\u003c/a\u003e or \u003ca href=\"https://wordpress.com/\" target=\"_blank\"\u003eWordPress\u003c/a\u003e, you can turn that into a profitable \u003ca href=\"/blog/how-to-design-a-website\" target=\"_blank\"\u003ewebsite design\u003c/a\u003e business. If you have programming skills, then you’ll likely be in even more demand for your services. And finding customers is made easier with sites like Upwork and Fiverr.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca in=\"\" href=\"/blog/build-a-website\" steps=\"\" target=\"_blank\"\u003eHow To Create a Website in 9 Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"555\"\u003eVirtual event planner\u003c/h3\u003e\n\u003cp\u003eThe popularity of virtual events continues, with the market forecast to be \u003ca href=\"https://influencermarketinghub.com/virtual-event-statistics/\" target=\"_blank\"\u003e$366.5 billion by 2027\u003c/a\u003e. There are many types of virtual events, including virtual weddings, baby showers, and birthday parties. A virtual event planner can assist in organizing these events.\u003c/p\u003e\n\u003cp\u003eAs the virtual event planner, you are in charge of the following responsibilities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePicking and sending out invitations\u003c/li\u003e\n\u003cli\u003eSetting up the virtual meeting space (like creating the Zoom room link)\u003c/li\u003e\n\u003cli\u003eCreating the event itinerary\u003c/li\u003e\n\u003cli\u003eChoosing party favors\u003c/li\u003e\n\u003cli\u003eDetermining visuals, such as a group shot or videorecording of event\u003c/li\u003e\n\u003cli\u003eCreating the gift registry for a wedding or baby shower\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf you’re organized and love bringing people together, this can be a great way to make some money from home.\u003c/p\u003e\n\u003ch3 id=\"666\"\u003eBuy an ecommerce business\u003c/h3\u003e\n\u003cp\u003eIf you’re flush with cash and don’t want to go through the hassle of \u003ca href=\"/blog/how-to-start-a-business\" target=\"_blank\"\u003estarting a business\u003c/a\u003e from scratch, consider buying one. With sites such as \u003ca href=\"https://flippa.com/search?filter%5Bsale_method%5D=auction,classified\u0026amp;filter%5Bstatus%5D=open\u0026amp;filter%5Bproperty_type%5D=website,fba\u0026amp;filter%5Bsitetype%5D=ecommerce,dropship,digital%20products,shopify,inventory-holding\u0026amp;filter%5Brevenue_generating%5D=T\u0026amp;mxid=06DFC55DC2634157%2Fbuy%20ecommerce%20business%2F552308746963%2F0%2F%2Fp%2F129194589358%2Fc%2Fkwd-301472599802%2F%2F9061107%2F%2F\u0026amp;buy_sell=gaad-cn-Search_%7C%7C_Buyer_%7C%7C_US-ag-Buy_%7C_Ecommerce_%7C%7C_%5BOn_AG%5D\u0026amp;gclid=Cj0KCQjwmuiTBhDoARIsAPiv6L9qzKeimewZAUQ6mIWCV8z49sfgNVo_M4kwvh4L8bD_F10Ng998ODAaArGpEALw_wcB\" target=\"_blank\"\u003eFlippa\u003c/a\u003e, for example, you can buy an already established \u003ca href=\"/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003eecommerce business\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis can be one of the best business opportunities for someone who loves the process of growing a business. The best part is, it doesn’t matter where the ecommerce business is started. For example, you could live in San Francisco and buy an ecommerce business that started in Hoboken, New Jersey—and you can do all of this from your couch.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003eHow To Start an Ecommerce Business\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"777\"\u003eEthical hacker\u003c/h3\u003e\n\u003cp\u003eAn ethical hacker is someone that cyber security firms hire to test out the weak points in a client’s cyberwalls. In layman’s terms, they’re paid to hack into a secure system by the owner of the system so that the owners can find any weak spots and fix them.\u003c/p\u003e\n\u003cp\u003eWith personal and \u003ca href=\"/blog/how-to-protect-your-brand-identity\" target=\"_blank\"\u003ebrand identity theft\u003c/a\u003e increasingly common, cyber security is one of the main concerns for any organization doing business online. A report released by Gartner stated that spending on information security and risk management technology surpassed \u003ca href=\"https://www.gartner.com/en/newsroom/press-releases/2023-09-28-gartner-forecasts-global-security-and-risk-management-spending-to-grow-14-percent-in-2024\" target=\"_blank\"\u003e$188 billion\u003c/a\u003e in 2023.\u003c/p\u003e\n\u003cp\u003eIf you have an expertise in coding, networks, and databases, this can be a very lucrative industry to get into.\u003c/p\u003e\n\u003ch3 id=\"888\"\u003eSocial media influencer\u003c/h3\u003e\n\u003cp\u003eEver imagine turning likes and follows into dollars and checks? Now’s a good time to leverage your reputation as a \u003ca href=\"/blog/social-media-influencer\" target=\"_blank\"\u003esocial media influencer\u003c/a\u003e. While it might sound like one of those far-fetched business opportunities, it’s not—and can become a lucrative venture for people across industries, including gardening, fashion, food, travel, and even parenting.\u003c/p\u003e\n\u003cp\u003eIt may take time to build your reputation online, but if you have a topic you’re passionate about and like to talk about, you can make money by growing an engaged audience on \u003ca href=\"/blog/social-selling-platform\" target=\"_blank\"\u003esocial media\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/115935109-the-beginners-guide-to-influencer-marketing-on-instagram\" target=\"_blank\"\u003eThe Complete Guide To Influencer Marketing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eBusiness opportunities for entrepreneurs\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11111\"\u003eSell coffee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2222\"\u003eRent your unused space\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3333\"\u003eSecurity\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4444\"\u003eConstruction\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5555\"\u003eEquipment maintenance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6666\"\u003e3D printing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11111\"\u003eSell coffee\u003c/h3\u003e\n\u003cp\u003eRunning a café is not your only option if you want to explore all your coffee business opportunities. You can sell anything from beans to roasters to cups to other coffee-related products.\u003c/p\u003e\n\u003cp\u003eSince coffee is one of the most consumed beverages in the world, there are plenty of potential customers ready to buy your \u003ca href=\"/blog/sell-coffee\" target=\"_blank\"\u003ecoffee online\u003c/a\u003e. Your \u003ca href=\"/blog/target-audience\" target=\"_blank\"\u003etarget audience\u003c/a\u003e already wants your coffee, they just need to know where to find you.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-coffee\" target=\"_blank\"\u003eHow To Sell Coffee Online\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"2222\"\u003eRent your unused space\u003c/h3\u003e\n\u003cp\u003eRenting your unused space is one of the easiest \u003ca href=\"/blog/passive-income\" target=\"_blank\"\u003epassive income\u003c/a\u003e opportunities in the self-storage industry, which is valued at about \u003ca href=\"https://www.mordorintelligence.com/industry-reports/self-storage-market\" target=\"_blank\"\u003e$58.3 billion\u003c/a\u003e. With sites like \u003ca href=\"https://www.neighbor.com/\" target=\"_blank\"\u003eNeighbor\u003c/a\u003e, you can easily rent unused space in your home to people who need more storage.\u003c/p\u003e\n\u003cp\u003eBasically, you become a storage unit for someone who lives near you. Instead of going to an expensive storage facility, they come to your house to store and retrieve their stuff.\u003c/p\u003e\n\u003ch3 id=\"3333\"\u003eSecurity\u003c/h3\u003e\n\u003cp\u003eSecurity is extremely important in government-owned buildings and facilities. From single-guard to multi-state operations, there are dozens of security contracts you can bid on.\u003c/p\u003e\n\u003cp\u003eExamples include entrance security, armed patrol, after-hours patrol, and camera installation and monitoring. You’ll likely be competing against some big corporations, but there are business opportunities even for smaller service providers. For instance, for some federal government contracts, there are \u003ca href=\"https://www.sba.gov/federal-contracting/contracting-guide/types-contracts\" target=\"_blank\"\u003eset-asides\u003c/a\u003e for small businesses. You can bid for direct contracts, or in some cases, as a subcontractor.\u003c/p\u003e\n\u003ch3 id=\"4444\"\u003eConstruction\u003c/h3\u003e\n\u003cp\u003eWhether it’s new construction, electrical work, or roadwork, you can bid on contracting business opportunities with the government. This includes providing supplies and materials for new buildings and roads, or even renovating old ones. These business opportunities would go through the standard bidding process, but you can also find less intensive jobs like custodial work through sites like \u003ca href=\"https://www.indeed.com/q-Federal-Custodian-jobs.html\" target=\"_blank\"\u003eIndeed\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"5555\"\u003eEquipment maintenance\u003c/h3\u003e\n\u003cp\u003eOperations and maintenance spans a variety of categories, from facilities, roadway, parking, and electronics to public safety, food services (such as vending machines), and office equipment to keep agencies and institutions running smoothly. \u003c/p\u003e\n\u003cp\u003eWhy do you want to start bidding on government contracts for maintenance? Many of these maintenance contracts run on a multi-year basis, which means stable long-term work for your business. \u003c/p\u003e\n\u003ch3 id=\"6666\"\u003e3D printing\u003c/h3\u003e\n\u003cp\u003eYou can 3D print toys, tools, or even \u003ca href=\"https://3d.nih.gov/collections/prosthetics\" target=\"_blank\"\u003eprosthetics\u003c/a\u003e. 3D printing has many uses and has gained popularity over the years, presenting many opportunities for anyone choosing to start a \u003ca href=\"/blog/3d-printer-business-ideas\" target=\"_blank\"\u003e3D printing business\u003c/a\u003e. In 2023, the 3D-printing market was valued at more than \u003ca href=\"https://www.grandviewresearch.com/industry-analysis/3d-printing-industry-analysis\" target=\"_blank\"\u003e$20 billion\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAnd 3D printers can be reasonably affordable. You can buy one on Amazon starting at less than $200, making it easier for starting a 3D printing business. Here are some ways you can make money using your 3D printer:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake \u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\" target=\"_blank\"\u003eprototypes\u003c/a\u003e for brands/companies\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/203365449-start-a-jewellery-making-business\" target=\"_blank\"\u003eMake jewelry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eMake costume or cosplay pieces\u003c/li\u003e\n\u003cli\u003eSell your 3D printed \u003ca href=\"/blog/211990409-how-to-sell-art-online\" target=\"_blank\"\u003eart on Etsy\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eSell your 3D printer designs\u003c/li\u003e\n\u003cli\u003eRent out your 3D printer\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to identify new business opportunities\u003c/h2\u003e\n\u003cp\u003eKeep these tips in mind when looking for new business ventures:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook at industry trends and insights.\u003c/strong\u003e Continually educate yourself on industry trends by subscribing to niche publications, joining relevant associations, and following experts on social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo competitor research.\u003c/strong\u003e Conduct a \u003ca href=\"/blog/competitive-analysis\" target=\"_blank\"\u003ecompetitive analysis \u003c/a\u003eto see what similar companies are doing. This will help you identify key business opportunities to expand your market reach and create better products and services.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eListen to your customer base.\u003c/strong\u003e When your customers talk, listen to them. How do they talk about industry products and services? What frustrations and feedback do they have? Use this insight to tailor products for the right audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborate and network.\u003c/strong\u003e Collaborating with other businesses and \u003ca href=\"/blog/how-to-network\" target=\"_blank\"\u003enetworking\u003c/a\u003e will help you better understand which ideas work and which ones don’t.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind a mentor.\u003c/strong\u003e Look to connect with someone as a \u003ca href=\"/blog/how-to-find-a-mentor\" target=\"_blank\"\u003ementor\u003c/a\u003e in your industry who has achieved more than you. They will help you get better and identify more key business opportunities.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep an eye out.\u003c/strong\u003e Business opportunities can pop up out of nowhere, often as a result of your hard work. So be ready to take advantage of an opportunity at any time. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003eFinding the right business opportunities for you\u003c/h2\u003e\n\u003cp\u003eWhether you’re looking for dropshipping business ideas or want to become a reseller online, you can find business opportunities to meet your future goals. While you’re exploring all your options, be sure to check out our list of \u003ca href=\"/blog/low-investment-business-ideas\" target=\"_blank\"\u003elow-investment business ideas\u003c/a\u003e to find the best biz opportunity for you!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Martina Paukova\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eBusiness opportunities FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are examples of business opportunities?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eSelling \u003ca href=\"/blog/digital-products\" target=\"_blank\"\u003edigital products\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/dropshipping-guide\" target=\"_blank\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eOnline gaming\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-start-a-consulting-business\" target=\"_blank\"\u003eConsulting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eProviding \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint-on-demand\u003c/a\u003e services\u003c/li\u003e\n\u003cli\u003eStarting a freelance business\u003c/li\u003e\n\u003cli\u003eLaunching an \u003ca href=\"/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003eecommerce store\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best businesses for beginners?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/dropshipping-guide\" target=\"_blank\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eSelling thrift or \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\" target=\"_blank\"\u003evintage clothes\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eRenting your unused space\u003c/li\u003e\n\u003cli\u003eDriving for Uber or Lyft\u003c/li\u003e\n\u003cli\u003eBecoming a \u003ca href=\"/blog/social-media-influencer\" target=\"_blank\"\u003esocial media influencer\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eTurnkey businesses like storage units or \u003ca href=\"/blog/pet-business\" target=\"_blank\"\u003epet boarding\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a good business opportunity?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA good business opportunity is one that has potential for growth and aligns with your passions. \u003ca href=\"/blog/how-to-stay-motivated\" target=\"_blank\"\u003eMotivation\u003c/a\u003e is key to the success of any startup.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Looking to start a new business venture? Don’t begin until you read these 29 top business opportunities for 2024, backed by Shopify’s own research.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Woman at computer with cord in the shape of a shopping cart: business opportunities.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/slack-imgs_1848x970.jpg?v=1711575385\"\u003e\u003c/p\u003e\n\u003cp\u003eLooking to start a new business venture? Don’t begin until you read these 29 top business opportunities for 2024, backed by Shopify’s own research.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Unlock These 29 Life-Changing Business Opportunities (2025)","description":"Discover 29 new business opportunities with everything from entrepreneurial ideas to home-based ones. Got an idea percolating? Start your own business this year."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/business-opportunities\",\"en-GB\":\"https://www.shopify.com/uk/blog/business-opportunities\",\"en-AU\":\"https://www.shopify.com/au/blog/business-opportunities\",\"en-ID\":\"https://www.shopify.com/id/blog/business-opportunities\",\"en-NZ\":\"https://www.shopify.com/nz/blog/business-opportunities\",\"en-ZA\":\"https://www.shopify.com/za/blog/business-opportunities\",\"en-NG\":\"https://www.shopify.com/ng/blog/business-opportunities\",\"en-PH\":\"https://www.shopify.com/ph/blog/business-opportunities\",\"en-SG\":\"https://www.shopify.com/sg/blog/business-opportunities\",\"en-HK\":\"https://www.shopify.com/hk/blog/business-opportunities\",\"en-IE\":\"https://www.shopify.com/ie/blog/business-opportunities\",\"en-MY\":\"https://www.shopify.com/my/blog/business-opportunities\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/business-opportunities\",\"ja-JP\":\"https://www.shopify.com/jp/blog/business-opportunities\",\"es\":\"https://www.shopify.com/es/blog/oportunidades-de-negocio\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Top Online Shopping Categories in the US\",\"url\":\"blog/top-online-shopping-categories\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 12 Best Ecommerce Platforms for 2024\",\"url\":\"blog/best-ecommerce-platforms\"},{\"title\":\"24 Best Side Hustle Ideas to Make Extra Money Today\",\"url\":\"blog/side-hustle\"},{\"title\":\"Top 12 Achievable Business Ideas for Kids\",\"url\":\"blog/business-ideas-for-kids\"},{\"title\":\"How to Start a Blogging Business in 2024 (Beginner's Guide)\",\"url\":\"blog/how-to-start-a-blog\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/slack-imgs_1848x970_f661326c-d10e-4bf8-9760-f258138e4cad.jpg?v=1729266139","imageAltText":"Woman at computer with cord in the shape of a shopping cart: business opportunities.","modifiedAt":"Sep 4, 2024","modifiedAtRaw":"2024-09-04T18:00:00Z"}],"pageInfo":{"__typename":"PageInfo","endCursor":"eyJsYXN0X2lkIjozODM2Nzk5NTQ5NzgsImxhc3RfdmFsdWUiOjE3MjU0NzI4MDAwMDB9","hasNextPage":true,"hasPreviousPage":false,"startCursor":"eyJsYXN0X2lkIjoyOTMxNDA1NjIyNiwibGFzdF92YWx1ZSI6MTczMzI0OTgwMjAwMH0=","nextPageHref":"/blog/authors/michael-keenan?page=after%3AeyJsYXN0X2lkIjozODM2Nzk5NTQ5NzgsImxhc3RfdmFsdWUiOjE3MjU0NzI4MDAwMDB9"},"author":{"__typename":"ArticleAuthor","bio":"Michael is a marketer with a background in ecommerce and community building. 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