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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='99205806486638946' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/06/new-benchmarks-and-key-tools-to-help.html' itemprop='url' title='New benchmarks and key tools to help marketers measure cross-device conversions'> New benchmarks and key tools to help marketers measure cross-device conversions </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, June 17, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of "<a href="https://www.thinkwithgoogle.com/micromoments" target="_blank">micro-moments</a>," where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we've been investing in cross-device technologies for the "<a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html" target="_blank">last two years</a>".<br /> <br /> Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are excited to share conversion uplift benchmarks across multiple industries and in four countries. These are additional conversions that would otherwise not have been attributed in AdWords when using single-device measurement methods. We hope these insights inspire you to capture “leaked” conversions from your own campaigns.<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="http://services.google.com/fh/files/blogs/adwords_crossdevice_final_all.pdf" imageanchor="1" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQl-quoY4Do8HWhdBPwo-DZfI8bYGxXmNxvNGQH_tVnR02fgVeXDJjKaEJV_IndfAVI9JCDliDEn6GRJPccyOCCukr5BrLDHqknE0gUnnl-Ytl8R-Rp9NM3K2Mjffgy4H0b6LsLA/s640/AdWords_CrossDevice_final_all-01.png" width="200" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><a href="http://services.google.com/fh/files/blogs/adwords_crossdevice_final_all.pdf" target="_blank">Click here to view full infographic</a></td></tr> </tbody></table> To help marketers understand the full value of their advertising, we calculate cross-device conversions across both search and display, a feature that Google is uniquely positioned to deliver. And starting today, we’re bringing <a href="http://doubleclickadvertisers.blogspot.com/2015/06/doubleclick-leadership-summit-owning.html" target="_blank">cross-device measurement to DoubleClick</a>, so marketers can now measure all of their campaigns across the web.<br /> <br /> As marketers across many countries and industries recognize how people interact with content across devices, we wanted to share more perspectives from businesses already using the data, information about how the product works and best practices for getting started.<br /> <br /> <b>Customer Stories and Product Insights</b><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Zg1YvfvRCSx6c4vgiKemga-92Em-heBZy2NFbF33_UD30mLVAxWFkSaDq2gaBYRL3Hbh_9qtylZT2UICAEwQaJ_2KxNifjmZJSlVcUaD2YmyX8638XDLbEPibgs5Cj1cK5eh0w/s1600/Blog+Images+%252835%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="91" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Zg1YvfvRCSx6c4vgiKemga-92Em-heBZy2NFbF33_UD30mLVAxWFkSaDq2gaBYRL3Hbh_9qtylZT2UICAEwQaJ_2KxNifjmZJSlVcUaD2YmyX8638XDLbEPibgs5Cj1cK5eh0w/s200/Blog+Images+%252835%2529.png" width="150" /></a></div> Vivint, a smart home technology provider, always assumed it had many customers visiting on one device and converting on another--but it never had quantifiable proof. With AdWords cross-device conversion measurement, Vivint discovered mobile display was driving 23% more conversions than it was seeing via same-device measurement. It also discovered that by taking into account these cross-device conversions, its CPA was actually 19% lower than same-device reporting indicated. As a result, Vivint has begun shifting more of its marketing resources into cross-device initiatives.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrji8IJd3IXR4Qn6lrM6u-fpt-g2vxmYCkev2k0LJvXwygSNpcI1YC4Yx4Zg-ypmMyWYE4UrUkXBhlAxaPSXwE8ETxiIAuUV_w1i09gC5jBWHokZNmPuBowz-hdb0YWzMSxkUkQ/s1600/Blog+Images+%252831%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="69" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrji8IJd3IXR4Qn6lrM6u-fpt-g2vxmYCkev2k0LJvXwygSNpcI1YC4Yx4Zg-ypmMyWYE4UrUkXBhlAxaPSXwE8ETxiIAuUV_w1i09gC5jBWHokZNmPuBowz-hdb0YWzMSxkUkQ/s200/Blog+Images+%252831%2529.png" width="150" /></a></div> For fashion brand Charlotte Russe, understanding consumer interaction across devices is a top priority because of the mobile-first nature of its target audience: young women. Using cross-device measurement on the Google Display Network, Charlotte Russe saw 8.5% more conversions than it would have using single-device measurement. It also learned its mobile CPA was 7.8% lower than single-device metrics indicated. As a result Charlotte Russe is adjusting its bids to value mobile more, with the goal of increasing its mobile presence.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWnO3h13F-nh0LVVMdPVEpuG9P7FxCgL3CztnlkMUDKk9UGOGzcbyq8YZ3S6sbGUgJbcNLd5HnVHRkEwwY5CODxNi7fayuB76RW8qyRLP7HCTqzBX1m-_wNv2GXcHkn1LNWithfw/s1600/Blog+Images+%252836%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="56" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWnO3h13F-nh0LVVMdPVEpuG9P7FxCgL3CztnlkMUDKk9UGOGzcbyq8YZ3S6sbGUgJbcNLd5HnVHRkEwwY5CODxNi7fayuB76RW8qyRLP7HCTqzBX1m-_wNv2GXcHkn1LNWithfw/s200/Blog+Images+%252836%2529.png" width="150" /></a></div> By including cross-device conversions in the overall performance report from a President’s Day marketing push, La-Z-Boy was able to measure 31% more conversions from its mobile display remarketing campaign. This means each dollar it spent on its GDN program is driving more value than single-device metrics indicated. La-Z-Boy is increasing its focus on these insights so it can make more informed bid and budget decisions.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGeZSndpxWhh9UuAYow6qLaBFI5irolJCb4o9-DCPu2dhXPorEd4jv1YKCizBVctXyPNC4vDhLCEhpMkCm7s7pcuu8k4B6408eXBIi3z2HU8hWA_SZPcqIl4tLkxEXXN4K-WWOg/s1600/Adlucent.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGeZSndpxWhh9UuAYow6qLaBFI5irolJCb4o9-DCPu2dhXPorEd4jv1YKCizBVctXyPNC4vDhLCEhpMkCm7s7pcuu8k4B6408eXBIi3z2HU8hWA_SZPcqIl4tLkxEXXN4K-WWOg/s200/Adlucent.png" width="150" /></a></div> Michael Griffin, CEO of Retail search agency Adlucent, analyzed cross-device data for 16 retailers and found that, on average, 30% more search conversions could be attributed to smartphones. <i>"We recommend using this data to optimize mobile bid modifiers and budgets at the most granular level possible and make adjustments frequently. Without taking cross-device conversions into consideration, you could be losing new customers, revenue and market share." </i><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7rIva58YQZmogY3HiPdJTIbWztrRSFq5cvRH1Gx4mijoc0AHpu33OK4VzWh7yy9DdwiEQReGh272CFIVLoX81rJ_IwRmrrfIAnMpIKMMUCQ14BzXiCKSSwibzPBwBb_at04yw9w/s1600/Blog+Images+%252834%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 0em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7rIva58YQZmogY3HiPdJTIbWztrRSFq5cvRH1Gx4mijoc0AHpu33OK4VzWh7yy9DdwiEQReGh272CFIVLoX81rJ_IwRmrrfIAnMpIKMMUCQ14BzXiCKSSwibzPBwBb_at04yw9w/s200/Blog+Images+%252834%2529.png" width="150" /></a></div> Shreya Kushari, SVP, Search Marketing & Performance Media at global marketing and technology agency DigitasLBi, shared that her team is seeing cross-device reporting uncover between 10-25% more estimated total conversions for search ads across client accounts. <i>"With this gauge, we have a better sense of how consumers are interacting with our ads across devices which enables a more complete assessment of the impact of our search investment."</i><br /> <br /> <br /> Cross-device conversions are estimates based on aggregated, anonymized data from a sample set of users that have previously signed-in to Google services. This data is then extrapolated to represent the broader population and only reported if it reaches a strict, highly conservative confidence level. To learn more about how the product works, visit our <a href="https://support.google.com/adwords/answer/3419678" target="_blank">Help Center</a> or watch this <a href="https://www.youtube.com/watch?v=cE9eH1rba6g" target="_blank">helpful video</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/cE9eH1rba6g/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/cE9eH1rba6g?feature=player_embedded" width="320"></iframe></div> <b>Best Practices Checklist</b><br /> To help marketers optimize across multiple devices in AdWords, we’ve created a new <a href="https://support.google.com/adwords/answer/6229566" target="_blank">Best Practices Checklist</a>.<br /> <br /> This checklist will show you how to:<br /> <ul style="text-align: left;"> <li>Capture all possible conversions through smarter conversion tracking and better site experiences</li> <li>Report on all cross-device conversions for a deep understanding of your performance</li> <li>Set bids and messaging that align with users and their place in the conversion journey</li> </ul> To get started with cross-device measurement, just <a href="https://support.google.com/adwords/answer/6095821" target="_blank">setup conversion tracking</a>, and conversions will appear in the Estimated Total Conversions column when enough data has been collected. We hope these insights help you measure the moments that matter.<br /> <br /> <i>Posted by The Inside AdWords Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of "<a href="https://www.thinkwithgoogle.com/micromoments" target="_blank">micro-moments</a>," where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we've been investing in cross-device technologies for the "<a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html" target="_blank">last two years</a>".<br /> <br /> Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are excited to share conversion uplift benchmarks across multiple industries and in four countries. These are additional conversions that would otherwise not have been attributed in AdWords when using single-device measurement methods. We hope these insights inspire you to capture “leaked” conversions from your own campaigns.<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="http://services.google.com/fh/files/blogs/adwords_crossdevice_final_all.pdf" imageanchor="1" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQl-quoY4Do8HWhdBPwo-DZfI8bYGxXmNxvNGQH_tVnR02fgVeXDJjKaEJV_IndfAVI9JCDliDEn6GRJPccyOCCukr5BrLDHqknE0gUnnl-Ytl8R-Rp9NM3K2Mjffgy4H0b6LsLA/s640/AdWords_CrossDevice_final_all-01.png" width="200" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><a href="http://services.google.com/fh/files/blogs/adwords_crossdevice_final_all.pdf" target="_blank">Click here to view full infographic</a></td></tr> </tbody></table> To help marketers understand the full value of their advertising, we calculate cross-device conversions across both search and display, a feature that Google is uniquely positioned to deliver. And starting today, we’re bringing <a href="http://doubleclickadvertisers.blogspot.com/2015/06/doubleclick-leadership-summit-owning.html" target="_blank">cross-device measurement to DoubleClick</a>, so marketers can now measure all of their campaigns across the web.<br /> <br /> As marketers across many countries and industries recognize how people interact with content across devices, we wanted to share more perspectives from businesses already using the data, information about how the product works and best practices for getting started.<br /> <br /> <b>Customer Stories and Product Insights</b><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Zg1YvfvRCSx6c4vgiKemga-92Em-heBZy2NFbF33_UD30mLVAxWFkSaDq2gaBYRL3Hbh_9qtylZT2UICAEwQaJ_2KxNifjmZJSlVcUaD2YmyX8638XDLbEPibgs5Cj1cK5eh0w/s1600/Blog+Images+%252835%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="91" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Zg1YvfvRCSx6c4vgiKemga-92Em-heBZy2NFbF33_UD30mLVAxWFkSaDq2gaBYRL3Hbh_9qtylZT2UICAEwQaJ_2KxNifjmZJSlVcUaD2YmyX8638XDLbEPibgs5Cj1cK5eh0w/s200/Blog+Images+%252835%2529.png" width="150" /></a></div> Vivint, a smart home technology provider, always assumed it had many customers visiting on one device and converting on another--but it never had quantifiable proof. With AdWords cross-device conversion measurement, Vivint discovered mobile display was driving 23% more conversions than it was seeing via same-device measurement. It also discovered that by taking into account these cross-device conversions, its CPA was actually 19% lower than same-device reporting indicated. As a result, Vivint has begun shifting more of its marketing resources into cross-device initiatives.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrji8IJd3IXR4Qn6lrM6u-fpt-g2vxmYCkev2k0LJvXwygSNpcI1YC4Yx4Zg-ypmMyWYE4UrUkXBhlAxaPSXwE8ETxiIAuUV_w1i09gC5jBWHokZNmPuBowz-hdb0YWzMSxkUkQ/s1600/Blog+Images+%252831%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="69" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrji8IJd3IXR4Qn6lrM6u-fpt-g2vxmYCkev2k0LJvXwygSNpcI1YC4Yx4Zg-ypmMyWYE4UrUkXBhlAxaPSXwE8ETxiIAuUV_w1i09gC5jBWHokZNmPuBowz-hdb0YWzMSxkUkQ/s200/Blog+Images+%252831%2529.png" width="150" /></a></div> For fashion brand Charlotte Russe, understanding consumer interaction across devices is a top priority because of the mobile-first nature of its target audience: young women. Using cross-device measurement on the Google Display Network, Charlotte Russe saw 8.5% more conversions than it would have using single-device measurement. It also learned its mobile CPA was 7.8% lower than single-device metrics indicated. As a result Charlotte Russe is adjusting its bids to value mobile more, with the goal of increasing its mobile presence.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWnO3h13F-nh0LVVMdPVEpuG9P7FxCgL3CztnlkMUDKk9UGOGzcbyq8YZ3S6sbGUgJbcNLd5HnVHRkEwwY5CODxNi7fayuB76RW8qyRLP7HCTqzBX1m-_wNv2GXcHkn1LNWithfw/s1600/Blog+Images+%252836%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="56" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWnO3h13F-nh0LVVMdPVEpuG9P7FxCgL3CztnlkMUDKk9UGOGzcbyq8YZ3S6sbGUgJbcNLd5HnVHRkEwwY5CODxNi7fayuB76RW8qyRLP7HCTqzBX1m-_wNv2GXcHkn1LNWithfw/s200/Blog+Images+%252836%2529.png" width="150" /></a></div> By including cross-device conversions in the overall performance report from a President’s Day marketing push, La-Z-Boy was able to measure 31% more conversions from its mobile display remarketing campaign. This means each dollar it spent on its GDN program is driving more value than single-device metrics indicated. La-Z-Boy is increasing its focus on these insights so it can make more informed bid and budget decisions.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGeZSndpxWhh9UuAYow6qLaBFI5irolJCb4o9-DCPu2dhXPorEd4jv1YKCizBVctXyPNC4vDhLCEhpMkCm7s7pcuu8k4B6408eXBIi3z2HU8hWA_SZPcqIl4tLkxEXXN4K-WWOg/s1600/Adlucent.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGeZSndpxWhh9UuAYow6qLaBFI5irolJCb4o9-DCPu2dhXPorEd4jv1YKCizBVctXyPNC4vDhLCEhpMkCm7s7pcuu8k4B6408eXBIi3z2HU8hWA_SZPcqIl4tLkxEXXN4K-WWOg/s200/Adlucent.png" width="150" /></a></div> Michael Griffin, CEO of Retail search agency Adlucent, analyzed cross-device data for 16 retailers and found that, on average, 30% more search conversions could be attributed to smartphones. <i>"We recommend using this data to optimize mobile bid modifiers and budgets at the most granular level possible and make adjustments frequently. Without taking cross-device conversions into consideration, you could be losing new customers, revenue and market share." </i><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7rIva58YQZmogY3HiPdJTIbWztrRSFq5cvRH1Gx4mijoc0AHpu33OK4VzWh7yy9DdwiEQReGh272CFIVLoX81rJ_IwRmrrfIAnMpIKMMUCQ14BzXiCKSSwibzPBwBb_at04yw9w/s1600/Blog+Images+%252834%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 0em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7rIva58YQZmogY3HiPdJTIbWztrRSFq5cvRH1Gx4mijoc0AHpu33OK4VzWh7yy9DdwiEQReGh272CFIVLoX81rJ_IwRmrrfIAnMpIKMMUCQ14BzXiCKSSwibzPBwBb_at04yw9w/s200/Blog+Images+%252834%2529.png" width="150" /></a></div> Shreya Kushari, SVP, Search Marketing & Performance Media at global marketing and technology agency DigitasLBi, shared that her team is seeing cross-device reporting uncover between 10-25% more estimated total conversions for search ads across client accounts. <i>"With this gauge, we have a better sense of how consumers are interacting with our ads across devices which enables a more complete assessment of the impact of our search investment."</i><br /> <br /> <br /> Cross-device conversions are estimates based on aggregated, anonymized data from a sample set of users that have previously signed-in to Google services. This data is then extrapolated to represent the broader population and only reported if it reaches a strict, highly conservative confidence level. To learn more about how the product works, visit our <a href="https://support.google.com/adwords/answer/3419678" target="_blank">Help Center</a> or watch this <a href="https://www.youtube.com/watch?v=cE9eH1rba6g" target="_blank">helpful video</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/cE9eH1rba6g/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/cE9eH1rba6g?feature=player_embedded" width="320"></iframe></div> <b>Best Practices Checklist</b><br /> To help marketers optimize across multiple devices in AdWords, we’ve created a new <a href="https://support.google.com/adwords/answer/6229566" target="_blank">Best Practices Checklist</a>.<br /> <br /> This checklist will show you how to:<br /> <ul style="text-align: left;"> <li>Capture all possible conversions through smarter conversion tracking and better site experiences</li> <li>Report on all cross-device conversions for a deep understanding of your performance</li> <li>Set bids and messaging that align with users and their place in the conversion journey</li> </ul> To get started with cross-device measurement, just <a href="https://support.google.com/adwords/answer/6095821" target="_blank">setup conversion tracking</a>, and conversions will appear in the Estimated Total Conversions column when enough data has been collected. We hope these insights help you measure the moments that matter.<br /> <br /> <i>Posted by The Inside AdWords Team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/06/new-benchmarks-and-key-tools-to-help.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:New benchmarks and key tools to help marketers measure cross-device conversions&url=https://adwords.googleblog.com/2015/06/new-benchmarks-and-key-tools-to-help.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/06/new-benchmarks-and-key-tools-to-help.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/06/new-benchmarks-and-key-tools-to-help.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking' rel='tag'> Conversion Tracking </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Conversions' rel='tag'> Conversions </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='7500878603343315842' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/01/insights-innovation-and-glimpse-inside.html' itemprop='url' title='Insights, innovation and a glimpse inside AdWords for 2014'> Insights, innovation and a glimpse inside AdWords for 2014 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, January 15, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We're excited about the results we've seen advertisers drive using innovations in AdWords throughout 2013. I wanted to recap a few of the improvements that stand out for me in terms of helping advertisers better connect with consumers and grow their business. I'd also like to share a glimpse at some of the improvements we're planning in AdWords in 2014 and ask for your suggestions and feedback.<br /> <br /> <b>Succeeding in a constantly connected world</b><br /> People are constantly connected and moving from one device to another as they communicate, shop and stay entertained. So last February, we introduced <a href="http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html" target="_blank">enhanced campaigns</a> for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers' intent and context -- like their location and time of day. Along the way, we shared lots of <a href="http://adwords.blogspot.com/search/label/Best%20practices" target="_blank">best practices</a> and <a href="//www.google.com/think/collections/constantly-connected.html" target="_blank">case studies</a> showing ways to improve your website and grow your business by engaging customers on screens of all sizes.<br /> <br /> On top of the new enhanced campaign architecture, and over the course of the year, we went on to add <a href="http://adwords.blogspot.com/2013/05/new-flexible-bid-strategies-available.html" target="_blank">powerful bidding tools</a>, a new <a href="http://adwords.blogspot.com/2013/06/bringing-intent-context-and-audience.html" target="_blank">audience dimension for search ads</a>, and <a href="http://adwords.blogspot.com/search/label/Conversions" target="_blank">advanced conversion measurement</a>.<br /> <br /> <b>Saving time and increasing performance with powerful new bidding tools</b><br /> Setting bids to get the best results is important, but it can also be difficult and time consuming. That's why many advertisers use automated tools to save time and more consistently achieve their performance goals. So in addition to the manual bid adjustments in enhanced campaigns (<a href="//www.google.com/think/research-studies/enhanced-campaigns-bidding-whitepaper.html" target="_blank">see our "Bid Like a Pro" guide</a>), we launched new, more flexible automated bidding strategies. <a href="https://support.google.com/adwords/answer/2979071" target="_blank">Flexible bid strategies</a> let you selectively apply strategies like Target Cost Per Action or Target Top of Page Position within your campaigns, so you can choose the most appropriate manual or automated bid strategy for your keywords and ad groups. Several of our automated strategies, including <a href="http://adwords.blogspot.com/2013/10/new-flexible-bid-strategy-and-webinar.html" target="_blank">the new Target Return on Ad Spend (ROAS)</a> strategy, use unique real-time prediction systems that automatically adjust your bid for each auction based on the expected value of a potential click. Many advertisers and agencies, including Point It, have tested and found <a href="//www.google.com/think/case-studies/point-it-innovates-flexible-bid-strategies-boosting-revenue.html" target="_blank">strong results</a>.<br /> <br /> <b>Unlocking new potential with an audience dimension for search ads</b><br /> Advertisers have consistently asked us for the ability to tailor search ads to the needs of their best customers. So in June, we introduced a valuable new audience-based capability to search ads: The ability to tailor your bids, ads or even keywords based on a user's previous visits to your website. Thousands of advertisers, such as <a href="http://adwords.blogspot.com/2013/06/bringing-intent-context-and-audience.html#rlsacasestudies" target="_blank">Tirendo and WorldStores</a>, have since taken advantage of bidding more optimally for past site visitors to increase their ad visibility, drive incremental sales, and improve ROI using <a href="https://support.google.com/adwords/answer/2701222" target="_blank">remarketing lists for search ads</a> (RLSA).   <br /> <br /> <b>Delivering advanced conversion reporting and more holistic insights </b><br /> Many businesses, like <a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html#americanapparel" target="_blank">American Apparel</a> and <a href="http://adwords.blogspot.com/2013/11/say-hello-to-calls-as-conversions-in.html#roomboardcasestudy" target="_blank">Room & Board</a>, count on AdWords to drive phone calls, visits in store, and orders placed through a sales rep. This year, we've made significant strides in making these conversion objectives measurable in AdWords so you can better optimize and allocate budget. We added the ability to <a href="https://support.google.com/adwords/answer/3030657" target="_blank">measure conversions across accounts</a>, <a href="https://support.google.com/adwords/answer/2998031?hl=en" target="_blank">import conversions into AdWords</a> from a CRM system, and <a href="https://support.google.com/adwords/answer/2454052#call_conversions" target="_blank">count phone calls as AdWords conversions</a>.<br /> <br /> We also introduced a new metric, <a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html" target="_blank">estimated cross-device conversions</a>, to help you better measure conversions that start with an ad click on one device and end with an online conversion on a different device.<br /> <br /> <b>Amplifying your productivity and your business in 2014</b><br /> As we look ahead into 2014, we're thinking a lot about ways to amplify your productivity in AdWords. We want you to keep the power, but streamline the work. So you can expect substantial improvements around workflow efficiency, campaign planning, analysis and reporting, opportunity identification, and testing.<br /> <br /> We're also developing ways we can make it easier to run AdWords campaigns as a direct extension of your business. This means providing ways to bring your business and website data more directly into AdWords, and allowing campaign elements to work in a more seamless, dynamic, and optimized manner.<br /> <br /> And we'll continue innovating with new ways to measure marketing performance in a constantly connected world.<br /> <br /> <b>What's on your wish list for 2014?</b><br /> We get a lot of great ideas from your suggestions and feedback, so please keep it coming. Tell us what's on your wish list for 2014 at <a href="//g.co/awfeedback">http://g.co/awfeedback</a>. You can also keep up with all the latest updates on AdWords on our <a href="http://plus.google.com/+GoogleAds" target="_blank">Google+ page</a>.<br /> <br /> We're excited to make AdWords even better for you in 2014. Thanks again for your partnership.<br /> <br /> <i>Jerry Dischler, VP Product Management, Search Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We're excited about the results we've seen advertisers drive using innovations in AdWords throughout 2013. I wanted to recap a few of the improvements that stand out for me in terms of helping advertisers better connect with consumers and grow their business. I'd also like to share a glimpse at some of the improvements we're planning in AdWords in 2014 and ask for your suggestions and feedback.<br /> <br /> <b>Succeeding in a constantly connected world</b><br /> People are constantly connected and moving from one device to another as they communicate, shop and stay entertained. So last February, we introduced <a href="http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html" target="_blank">enhanced campaigns</a> for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers' intent and context -- like their location and time of day. Along the way, we shared lots of <a href="http://adwords.blogspot.com/search/label/Best%20practices" target="_blank">best practices</a> and <a href="//www.google.com/think/collections/constantly-connected.html" target="_blank">case studies</a> showing ways to improve your website and grow your business by engaging customers on screens of all sizes.<br /> <br /> On top of the new enhanced campaign architecture, and over the course of the year, we went on to add <a href="http://adwords.blogspot.com/2013/05/new-flexible-bid-strategies-available.html" target="_blank">powerful bidding tools</a>, a new <a href="http://adwords.blogspot.com/2013/06/bringing-intent-context-and-audience.html" target="_blank">audience dimension for search ads</a>, and <a href="http://adwords.blogspot.com/search/label/Conversions" target="_blank">advanced conversion measurement</a>.<br /> <br /> <b>Saving time and increasing performance with powerful new bidding tools</b><br /> Setting bids to get the best results is important, but it can also be difficult and time consuming. That's why many advertisers use automated tools to save time and more consistently achieve their performance goals. So in addition to the manual bid adjustments in enhanced campaigns (<a href="//www.google.com/think/research-studies/enhanced-campaigns-bidding-whitepaper.html" target="_blank">see our "Bid Like a Pro" guide</a>), we launched new, more flexible automated bidding strategies. <a href="https://support.google.com/adwords/answer/2979071" target="_blank">Flexible bid strategies</a> let you selectively apply strategies like Target Cost Per Action or Target Top of Page Position within your campaigns, so you can choose the most appropriate manual or automated bid strategy for your keywords and ad groups. Several of our automated strategies, including <a href="http://adwords.blogspot.com/2013/10/new-flexible-bid-strategy-and-webinar.html" target="_blank">the new Target Return on Ad Spend (ROAS)</a> strategy, use unique real-time prediction systems that automatically adjust your bid for each auction based on the expected value of a potential click. Many advertisers and agencies, including Point It, have tested and found <a href="//www.google.com/think/case-studies/point-it-innovates-flexible-bid-strategies-boosting-revenue.html" target="_blank">strong results</a>.<br /> <br /> <b>Unlocking new potential with an audience dimension for search ads</b><br /> Advertisers have consistently asked us for the ability to tailor search ads to the needs of their best customers. So in June, we introduced a valuable new audience-based capability to search ads: The ability to tailor your bids, ads or even keywords based on a user's previous visits to your website. Thousands of advertisers, such as <a href="http://adwords.blogspot.com/2013/06/bringing-intent-context-and-audience.html#rlsacasestudies" target="_blank">Tirendo and WorldStores</a>, have since taken advantage of bidding more optimally for past site visitors to increase their ad visibility, drive incremental sales, and improve ROI using <a href="https://support.google.com/adwords/answer/2701222" target="_blank">remarketing lists for search ads</a> (RLSA).   <br /> <br /> <b>Delivering advanced conversion reporting and more holistic insights </b><br /> Many businesses, like <a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html#americanapparel" target="_blank">American Apparel</a> and <a href="http://adwords.blogspot.com/2013/11/say-hello-to-calls-as-conversions-in.html#roomboardcasestudy" target="_blank">Room & Board</a>, count on AdWords to drive phone calls, visits in store, and orders placed through a sales rep. This year, we've made significant strides in making these conversion objectives measurable in AdWords so you can better optimize and allocate budget. We added the ability to <a href="https://support.google.com/adwords/answer/3030657" target="_blank">measure conversions across accounts</a>, <a href="https://support.google.com/adwords/answer/2998031?hl=en" target="_blank">import conversions into AdWords</a> from a CRM system, and <a href="https://support.google.com/adwords/answer/2454052#call_conversions" target="_blank">count phone calls as AdWords conversions</a>.<br /> <br /> We also introduced a new metric, <a href="http://adwords.blogspot.com/2013/10/estimated-total-conversions.html" target="_blank">estimated cross-device conversions</a>, to help you better measure conversions that start with an ad click on one device and end with an online conversion on a different device.<br /> <br /> <b>Amplifying your productivity and your business in 2014</b><br /> As we look ahead into 2014, we're thinking a lot about ways to amplify your productivity in AdWords. We want you to keep the power, but streamline the work. So you can expect substantial improvements around workflow efficiency, campaign planning, analysis and reporting, opportunity identification, and testing.<br /> <br /> We're also developing ways we can make it easier to run AdWords campaigns as a direct extension of your business. This means providing ways to bring your business and website data more directly into AdWords, and allowing campaign elements to work in a more seamless, dynamic, and optimized manner.<br /> <br /> And we'll continue innovating with new ways to measure marketing performance in a constantly connected world.<br /> <br /> <b>What's on your wish list for 2014?</b><br /> We get a lot of great ideas from your suggestions and feedback, so please keep it coming. Tell us what's on your wish list for 2014 at <a href="//g.co/awfeedback">http://g.co/awfeedback</a>. You can also keep up with all the latest updates on AdWords on our <a href="http://plus.google.com/+GoogleAds" target="_blank">Google+ page</a>.<br /> <br /> We're excited to make AdWords even better for you in 2014. Thanks again for your partnership.<br /> <br /> <i>Jerry Dischler, VP Product Management, Search Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/01/insights-innovation-and-glimpse-inside.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Insights, innovation and a glimpse inside AdWords for 2014&url=https://adwords.googleblog.com/2014/01/insights-innovation-and-glimpse-inside.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/01/insights-innovation-and-glimpse-inside.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/01/insights-innovation-and-glimpse-inside.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Bidding' rel='tag'> Bidding </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Conversions' rel='tag'> Conversions </a> , <a class='label' href='https://adwords.googleblog.com/search/label/flexible%20bidding%20strategies' rel='tag'> flexible bidding strategies </a> , <a class='label' href='https://adwords.googleblog.com/search/label/RLSA' rel='tag'> RLSA </a> </span> </div> </div> </div> <div class='post' data-id='4784332356014229403' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/10/estimated-total-conversions.html' itemprop='url' title='Estimated Total Conversions: New insights for the multi-screen world'> Estimated Total Conversions: New insights for the multi-screen world </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 01, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics. <br /> <br /> As consumers are increasingly on the go and switching between devices, marketers are telling us they want to see a more complete and accurate picture of how their online advertising drives conversions.  Conversions can come in many forms: visits to stores, phone calls, app downloads, website sales or purchases made after consulting various devices.  Getting better insight into these complex purchase paths can help you optimize your online advertising and allocate budget more effectively. <br /> <br /> <b>Introducing Estimated Total Conversions</b><br /> <br /> Today, we are introducing <a href="https://support.google.com/adwords/answer/3419678" target="_blank"><i>Estimated Total Conversions</i></a> for search ads on Google.com.  This is an exciting first step to give marketers more insight into how AdWords drives conversions for your business by showing you both the conversions you see today, like online sales, as well as an estimate of conversions that take multiple devices to complete.  Over time, we’ll be adding other conversion types like phone calls and store visits as well as conversions from ads on our search and display network. <br /> <br /> <i>Estimated Total Conversions</i> will provide you with a holistic view of all of the conversions driven by your Google search advertising that can be used to make important decisions like how much to bid and how to assign budget across your various marketing channels.  For the last few years, many sophisticated advertisers have been using their own analysis to get to these insights.  Today, we are beginning to bring this level of insight and measurement to all advertisers.<br /> <br /> <b>Estimated cross-device conversions</b><br /> <br /> <i>Estimated cross-device conversions</i> is the first new conversion type to launch as part of <i>Estimated Total Conversions</i>. Cross-device conversions start as a click on a <a href="https://support.google.com/adwords/answer/3419678#estcon_convs" target="_blank">search ad on Google.com on one device</a> and end as a conversion on another device (or in a different web browser on the same device). <br /> <br /> For example, say someone shops for “blue jeans” on her mobile phone while waiting for the morning train.  She clicks on a mobile ad for ABC Blue Jeans.  When she gets to her office, she goes directly to the ABC website to make a purchase.  This is an example of a cross-device conversion.  We calculate cross-device conversions using a sample of data from users who signed into multiple devices.  <a href="https://support.google.com/adwords/answer/3419678#estcon_works" target="_blank">Learn more about how this works</a>.<br /> <br /> <i>Estimated cross-device conversions</i> will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords <a href="https://support.google.com/adwords/answer/1722054" target="_blank">conversion tracking</a> and a sufficient volume of conversions on which to base a reliable estimate.<br /> <br /> In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.<br /> <br /> <div style="margin-left: 2em;"> When advertisers in the travel industry use AdWords <i>estimated cross-device conversions</i>, they are able to measure 8% more conversions, on average, than they did before.  In addition, they can now measure 33% more conversions that originated on a mobile phone and later converted on different device.  This helps them attribute all those sales -- from customers who searched for flights and hotels on their mobile phones and then made a purchase from another device -- to the right ad. <br /> <br /> Similarly, other verticals, like entertainment and retail are also seeing positive results.  Businesses in these industries are now able to measure 12% and 7% more conversions, respectively, than they could before using <i>Estimated Total Conversions</i>.<br /> <br /> <span id="americanapparel">Sean Singleton, Marketing Manager at American Apparel</span> noted that, "<i>We always knew our online ad investment was influencing conversions across devices, but we didn't know how to begin estimating these numbers. Once we saw that 5.3% more conversions could be attributed to cross-device conversions in AdWords, we knew we could more accurately calculate the value we were receiving from each ad click.  We also learned that mobile ads are driving 16% more conversions than we thought, so we are now investing more into this channel to gain more sales.</i>”<br /> <br /> More results from other verticals can be seen below.</div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUR1xpb4pwj4fU6xb6fw8v_jnZiZMNlPWFA4KcImD8TZH9b7goZE2sJAGmnBcONtYVTswAd_SaUUEQbt0uqx-oiQLz8CQZQJDGkVXMVvX1i70yI9aDnHPxBbIlhvPnC7LyZFpVHQ/s1600/Conv-IG.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUR1xpb4pwj4fU6xb6fw8v_jnZiZMNlPWFA4KcImD8TZH9b7goZE2sJAGmnBcONtYVTswAd_SaUUEQbt0uqx-oiQLz8CQZQJDGkVXMVvX1i70yI9aDnHPxBbIlhvPnC7LyZFpVHQ/s1600/Conv-IG.PNG" /></a></div> <br /> <b>Paving the way for marketers to measure the full value of their online advertising</b><br /> <br /> We are committed to helping you gain insight into the new conversion types that are part of a constantly connected, multi-screen world so that you can make the best advertising decisions possible. In addition to cross-device conversions, both phone calls and store visits will be included as part of Estimated Total Conversions in the coming months. These are important conversions to consider — people make more than <a href="http://adwords.blogspot.com/2013/09/new-research-shows-that-70-of-mobile.html" target="_blank">40M calls to businesses</a> each month directly from Google ads and are often looking for physical store locations when they search on Google, particularly on the go.<br /> <br /> We look forward to your feedback on <i>estimated cross-device conversions</i> and are working hard to add new features.  Over the coming weeks we’ll dive into the new features with tips and best practices on the <a href="http://adwords.blogspot.com/" target="_blank">Inside AdWords blog</a> and on the new <a href="//www.google.com/think/products/adwords-conversions.html" target="_blank">Think Insights page</a> for conversions. We hope you will join us.<br /> <br /> <i>Posted by Sridhar Ramaswamy, SVP, Ads and Commerce</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics. <br /> <br /> As consumers are increasingly on the go and switching between devices, marketers are telling us they want to see a more complete and accurate picture of how their online advertising drives conversions.  Conversions can come in many forms: visits to stores, phone calls, app downloads, website sales or purchases made after consulting various devices.  Getting better insight into these complex purchase paths can help you optimize your online advertising and allocate budget more effectively. <br /> <br /> <b>Introducing Estimated Total Conversions</b><br /> <br /> Today, we are introducing <a href="https://support.google.com/adwords/answer/3419678" target="_blank"><i>Estimated Total Conversions</i></a> for search ads on Google.com.  This is an exciting first step to give marketers more insight into how AdWords drives conversions for your business by showing you both the conversions you see today, like online sales, as well as an estimate of conversions that take multiple devices to complete.  Over time, we’ll be adding other conversion types like phone calls and store visits as well as conversions from ads on our search and display network. <br /> <br /> <i>Estimated Total Conversions</i> will provide you with a holistic view of all of the conversions driven by your Google search advertising that can be used to make important decisions like how much to bid and how to assign budget across your various marketing channels.  For the last few years, many sophisticated advertisers have been using their own analysis to get to these insights.  Today, we are beginning to bring this level of insight and measurement to all advertisers.<br /> <br /> <b>Estimated cross-device conversions</b><br /> <br /> <i>Estimated cross-device conversions</i> is the first new conversion type to launch as part of <i>Estimated Total Conversions</i>. Cross-device conversions start as a click on a <a href="https://support.google.com/adwords/answer/3419678#estcon_convs" target="_blank">search ad on Google.com on one device</a> and end as a conversion on another device (or in a different web browser on the same device). <br /> <br /> For example, say someone shops for “blue jeans” on her mobile phone while waiting for the morning train.  She clicks on a mobile ad for ABC Blue Jeans.  When she gets to her office, she goes directly to the ABC website to make a purchase.  This is an example of a cross-device conversion.  We calculate cross-device conversions using a sample of data from users who signed into multiple devices.  <a href="https://support.google.com/adwords/answer/3419678#estcon_works" target="_blank">Learn more about how this works</a>.<br /> <br /> <i>Estimated cross-device conversions</i> will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords <a href="https://support.google.com/adwords/answer/1722054" target="_blank">conversion tracking</a> and a sufficient volume of conversions on which to base a reliable estimate.<br /> <br /> In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.<br /> <br /> <div style="margin-left: 2em;"> When advertisers in the travel industry use AdWords <i>estimated cross-device conversions</i>, they are able to measure 8% more conversions, on average, than they did before.  In addition, they can now measure 33% more conversions that originated on a mobile phone and later converted on different device.  This helps them attribute all those sales -- from customers who searched for flights and hotels on their mobile phones and then made a purchase from another device -- to the right ad. <br /> <br /> Similarly, other verticals, like entertainment and retail are also seeing positive results.  Businesses in these industries are now able to measure 12% and 7% more conversions, respectively, than they could before using <i>Estimated Total Conversions</i>.<br /> <br /> <span id="americanapparel">Sean Singleton, Marketing Manager at American Apparel</span> noted that, "<i>We always knew our online ad investment was influencing conversions across devices, but we didn't know how to begin estimating these numbers. Once we saw that 5.3% more conversions could be attributed to cross-device conversions in AdWords, we knew we could more accurately calculate the value we were receiving from each ad click.  We also learned that mobile ads are driving 16% more conversions than we thought, so we are now investing more into this channel to gain more sales.</i>”<br /> <br /> More results from other verticals can be seen below.</div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUR1xpb4pwj4fU6xb6fw8v_jnZiZMNlPWFA4KcImD8TZH9b7goZE2sJAGmnBcONtYVTswAd_SaUUEQbt0uqx-oiQLz8CQZQJDGkVXMVvX1i70yI9aDnHPxBbIlhvPnC7LyZFpVHQ/s1600/Conv-IG.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUR1xpb4pwj4fU6xb6fw8v_jnZiZMNlPWFA4KcImD8TZH9b7goZE2sJAGmnBcONtYVTswAd_SaUUEQbt0uqx-oiQLz8CQZQJDGkVXMVvX1i70yI9aDnHPxBbIlhvPnC7LyZFpVHQ/s1600/Conv-IG.PNG" /></a></div> <br /> <b>Paving the way for marketers to measure the full value of their online advertising</b><br /> <br /> We are committed to helping you gain insight into the new conversion types that are part of a constantly connected, multi-screen world so that you can make the best advertising decisions possible. In addition to cross-device conversions, both phone calls and store visits will be included as part of Estimated Total Conversions in the coming months. These are important conversions to consider — people make more than <a href="http://adwords.blogspot.com/2013/09/new-research-shows-that-70-of-mobile.html" target="_blank">40M calls to businesses</a> each month directly from Google ads and are often looking for physical store locations when they search on Google, particularly on the go.<br /> <br /> We look forward to your feedback on <i>estimated cross-device conversions</i> and are working hard to add new features.  Over the coming weeks we’ll dive into the new features with tips and best practices on the <a href="http://adwords.blogspot.com/" target="_blank">Inside AdWords blog</a> and on the new <a href="//www.google.com/think/products/adwords-conversions.html" target="_blank">Think Insights page</a> for conversions. We hope you will join us.<br /> <br /> <i>Posted by Sridhar Ramaswamy, SVP, Ads and Commerce</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/10/estimated-total-conversions.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Estimated Total Conversions: New insights for the multi-screen world&url=https://adwords.googleblog.com/2013/10/estimated-total-conversions.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/10/estimated-total-conversions.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/10/estimated-total-conversions.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking' rel='tag'> Conversion Tracking </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Conversions' rel='tag'> Conversions </a> , <a class='label' href='https://adwords.googleblog.com/search/label/measuremore' rel='tag'> measuremore </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Multi-Screen' rel='tag'> Multi-Screen </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='1570407016161153050' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/09/customize-conversion-window.html' itemprop='url' title='Customize your AdWords conversion window to more accurately measure your performance'> Customize your AdWords conversion window to more accurately measure your performance </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, September 23, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> A consumer’s journey to purchase isn’t always immediate. People may search on a number of keywords, over several days and across different channels before making a purchase. Sometimes decisions span a few days, but more significant decisions, like buying a car or booking vacation travel, can take longer.<br /> <br /> To help you have a more complete and accurate view of your customers' path to purchase as you optimize and evaluate your ROI, we recently launched <a href="http://adwords.blogspot.com/2013/08/get-more-insight-into-full-customer.html" target="_blank">cross-account conversion tracking</a> and the ability to <a href="http://adwords.blogspot.com/2013/09/measure-optimize-for-offline-sales-with.html" target="_blank">import conversions</a> in AdWords.<br /> <br /> Today, we're also adding the capability to customize your conversion counting window from 7 to 90 days after a click. Previously, AdWords only counted conversions occurring within 30 days after a click.<br /> <br /> <b>Benefits of customizing your conversion window:</b> <br /> <ul style="text-align: left;"> <li><b>Capture more high-consideration conversions.</b> Many advertisers sell products that customers want to research thoroughly before making a purchase -- for example, a new insurance policy or an expensive laptop. Sometimes, conversions for these products may take longer than 30 days to occur. You can now ensure you measure more of these conversions and get a more complete picture of the value of your advertising.</li> </ul> <ul style="text-align: left;"> <li><b>Measure longer term value of your customers.</b> Some businesses have a goal to drive repeat purchases from recent customers. For these businesses, extending the conversion window means you can now measure more of these repeat purchases and gain insight into the longer term value your advertising drives.</li> </ul> <ul style="text-align: left;"> <li><b>Discover more upper funnel keywords.</b> By increasing the length of the conversion window, you can discover keywords that play a role much earlier in the conversion funnel, especially if the shopping cycle is long for your customers.</li> </ul> <br /> <b>Customizing your conversion window</b><br /> <br /> You can edit your conversion window in the ‘Conversions’ tab under Tools and Analysis (see image below):<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Kx4WVOXdxg6VlX2FST_ZNEDWfPz7o3qygQ5BKnGPcyKgdyKTqqpYhjTH9OYpJNdp9VLTt9wWz4pG9k2sG3Jh7clMsXrmqc8GQTl2d2CuU13If-RmiWwjOJX760Ws1BO5wGhBCw/s1600/AW+CL+9:23.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Kx4WVOXdxg6VlX2FST_ZNEDWfPz7o3qygQ5BKnGPcyKgdyKTqqpYhjTH9OYpJNdp9VLTt9wWz4pG9k2sG3Jh7clMsXrmqc8GQTl2d2CuU13If-RmiWwjOJX760Ws1BO5wGhBCw/s1600/AW+CL+9:23.jpg" /></a></div> <div style="text-align: center;"> <span style="font-size: xx-small;">Click image to enlarge</span></div> <div style="text-align: center;"> <span style="font-size: xx-small;"><br /></span></div> When you click to edit your conversion window, you'll see a link to the <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels time lag report</a>. When you view this report, you’ll see the average and a distribution of the length of time it takes your customers to complete a conversion after clicking on keywords in your account. You can use this to help you decide how long of a window to set.<br /> <br /> For more information on how to customize your conversion window, check out this <a href="https://support.google.com/adwords/answer/3123169" target="_blank">help center article</a>.<br /> <br /> <i>Posted by Vishal Goenka, Product Manager, Conversions in AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> A consumer’s journey to purchase isn’t always immediate. People may search on a number of keywords, over several days and across different channels before making a purchase. Sometimes decisions span a few days, but more significant decisions, like buying a car or booking vacation travel, can take longer.<br /> <br /> To help you have a more complete and accurate view of your customers' path to purchase as you optimize and evaluate your ROI, we recently launched <a href="http://adwords.blogspot.com/2013/08/get-more-insight-into-full-customer.html" target="_blank">cross-account conversion tracking</a> and the ability to <a href="http://adwords.blogspot.com/2013/09/measure-optimize-for-offline-sales-with.html" target="_blank">import conversions</a> in AdWords.<br /> <br /> Today, we're also adding the capability to customize your conversion counting window from 7 to 90 days after a click. Previously, AdWords only counted conversions occurring within 30 days after a click.<br /> <br /> <b>Benefits of customizing your conversion window:</b> <br /> <ul style="text-align: left;"> <li><b>Capture more high-consideration conversions.</b> Many advertisers sell products that customers want to research thoroughly before making a purchase -- for example, a new insurance policy or an expensive laptop. Sometimes, conversions for these products may take longer than 30 days to occur. You can now ensure you measure more of these conversions and get a more complete picture of the value of your advertising.</li> </ul> <ul style="text-align: left;"> <li><b>Measure longer term value of your customers.</b> Some businesses have a goal to drive repeat purchases from recent customers. For these businesses, extending the conversion window means you can now measure more of these repeat purchases and gain insight into the longer term value your advertising drives.</li> </ul> <ul style="text-align: left;"> <li><b>Discover more upper funnel keywords.</b> By increasing the length of the conversion window, you can discover keywords that play a role much earlier in the conversion funnel, especially if the shopping cycle is long for your customers.</li> </ul> <br /> <b>Customizing your conversion window</b><br /> <br /> You can edit your conversion window in the ‘Conversions’ tab under Tools and Analysis (see image below):<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Kx4WVOXdxg6VlX2FST_ZNEDWfPz7o3qygQ5BKnGPcyKgdyKTqqpYhjTH9OYpJNdp9VLTt9wWz4pG9k2sG3Jh7clMsXrmqc8GQTl2d2CuU13If-RmiWwjOJX760Ws1BO5wGhBCw/s1600/AW+CL+9:23.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Kx4WVOXdxg6VlX2FST_ZNEDWfPz7o3qygQ5BKnGPcyKgdyKTqqpYhjTH9OYpJNdp9VLTt9wWz4pG9k2sG3Jh7clMsXrmqc8GQTl2d2CuU13If-RmiWwjOJX760Ws1BO5wGhBCw/s1600/AW+CL+9:23.jpg" /></a></div> <div style="text-align: center;"> <span style="font-size: xx-small;">Click image to enlarge</span></div> <div style="text-align: center;"> <span style="font-size: xx-small;"><br /></span></div> When you click to edit your conversion window, you'll see a link to the <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels time lag report</a>. When you view this report, you’ll see the average and a distribution of the length of time it takes your customers to complete a conversion after clicking on keywords in your account. You can use this to help you decide how long of a window to set.<br /> <br /> For more information on how to customize your conversion window, check out this <a href="https://support.google.com/adwords/answer/3123169" target="_blank">help center article</a>.<br /> <br /> <i>Posted by Vishal Goenka, Product Manager, Conversions in AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/09/customize-conversion-window.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Customize your AdWords conversion window to more accurately measure your performance&url=https://adwords.googleblog.com/2013/09/customize-conversion-window.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/09/customize-conversion-window.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/09/customize-conversion-window.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Conversions' rel='tag'> Conversions </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics' rel='tag'> Reporting and Analytics </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='3963041105293969940' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/09/measure-optimize-for-offline-sales-with.html' itemprop='url' title='Measure & Optimize for Offline Sales with AdWords Conversion Import'> Measure & Optimize for Offline Sales with AdWords Conversion Import </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, September 05, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> Potential buyers have increasingly turned to the web as the first step in their purchase decisions.  So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales reps, who then help customers complete the purchase process.<br /> <br /> In AdWords, you’ve been able to see which keywords lead to higher or lower lead volumes, and to optimize for a cost per lead goal. But there's been no easy way to measure and optimize in AdWords for events that happen beyond the website, like a customer order taken over the phone by your sales team. <br /> <br /> <b>New Conversion Import Feature</b><br /> <br /> The new AdWords conversion import feature can help you measure and optimize for the complete end-to-end purchase process. Now you can upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT_HPDyoBwesxIzFyaAqXR39ON_v-fPSA_cikeripwcYMv39Iz7s9L_e7TuB2afRv_BvSZCVPZGDe1SLyq2IV2aEIAG5e30GN13F0ZPQFIh_cV2HyqDk52pD6iINOyD8C_e9Jv3g/s1600/CIF1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT_HPDyoBwesxIzFyaAqXR39ON_v-fPSA_cikeripwcYMv39Iz7s9L_e7TuB2afRv_BvSZCVPZGDe1SLyq2IV2aEIAG5e30GN13F0ZPQFIh_cV2HyqDk52pD6iINOyD8C_e9Jv3g/s1600/CIF1.jpg" /></a></div> <div style="text-align: center;"> <span style="font-size: x-small;">Click image to enlarge</span></div> <br /> And since your offline conversion events will be incorporated into your existing AdWords conversion data, tools such as <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels</a>, <a href="https://support.google.com/adwords/answer/2472779" target="_blank">Automated rules</a> and <a href="https://support.google.com/adwords/answer/2472779" target="_blank">Flexible bid strategies</a> can leverage that data.<br /> <br /> <b>How you might use the conversion import feature</b><br /> <br /> Let’s see how importing conversions can help a small business measure and optimize for the entire customer journey, from online leads to offline sales.<br /> <br /> Isabelle designs, builds and sells high-end custom furniture. She uses AdWords to drive prospective customers to her website, where they can submit their contact information and request a sales call. AdWords Conversion Tracking can measure these raw lead submissions, but since most of them won’t result in a sale, she optimizes her campaigns on raw submitted leads; not actual sales.<br /> <br /> Now that she’s able to import her offline conversion data (including sale value), Isabelle can better understand which keywords drive the most profitable sales. With a more accurate ROI picture, Isabelle can better manage her bids and budget.<br /> <br /> <b>How to get started</b><br /> <br /> For step by step directions to get started, check out this article on <a href="https://support.google.com/adwords/answer/2998031" target="_blank">how to import your offline conversions</a>.<br /> <br /> Several software solution providers, including <a href="http://blog.marketo.com/blog/2013/09/how-to-optimize-google-adwords-with-offline-conversion-tracking-and-marketo.html" target="_blank">Marketo</a>, <a href="https://help.mongoosesupport.com/entries/24967316-AdWords-Conversion-Import-Integration-Feature-Guide" target="_blank">Mongoose Metrics</a> and <a href="http://developers.sugarcrm.com/wordpress/2013/09/05/measure-online-to-offline-conversions-with-google-adwords-sugarcrm" target="_blank">SugarCRM</a> have also posted guides on integrating with this new feature.  In addition, we have published a guide for integrating with <a href="https://support.google.com/adwords/answer/3285060" target="_blank">Salesforce.com’s Sales Cloud</a>.<br /> <br /> <b>More to come</b><br /> <br /> As we mentioned last week, with the launch of <a href="http://adwords.blogspot.com/2013/08/get-more-insight-into-full-customer.html" target="_blank">cross-account conversion tracking and Search Funnels</a>, we’re working on tools like the conversion import feature to help you measure your customer’s complex path to purchase.<br /> <br /> Our product roadmap has lots of improvements and new features aimed at providing a more complete picture of your customers' journey and more accurate measure of ads effectiveness across devices and across channels. Stay tuned!<br /> <br /> <i>Posted by Jon Diorio, Product Management Lead, AdWords Reporting & Insights</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> Potential buyers have increasingly turned to the web as the first step in their purchase decisions.  So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales reps, who then help customers complete the purchase process.<br /> <br /> In AdWords, you’ve been able to see which keywords lead to higher or lower lead volumes, and to optimize for a cost per lead goal. But there's been no easy way to measure and optimize in AdWords for events that happen beyond the website, like a customer order taken over the phone by your sales team. <br /> <br /> <b>New Conversion Import Feature</b><br /> <br /> The new AdWords conversion import feature can help you measure and optimize for the complete end-to-end purchase process. Now you can upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT_HPDyoBwesxIzFyaAqXR39ON_v-fPSA_cikeripwcYMv39Iz7s9L_e7TuB2afRv_BvSZCVPZGDe1SLyq2IV2aEIAG5e30GN13F0ZPQFIh_cV2HyqDk52pD6iINOyD8C_e9Jv3g/s1600/CIF1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT_HPDyoBwesxIzFyaAqXR39ON_v-fPSA_cikeripwcYMv39Iz7s9L_e7TuB2afRv_BvSZCVPZGDe1SLyq2IV2aEIAG5e30GN13F0ZPQFIh_cV2HyqDk52pD6iINOyD8C_e9Jv3g/s1600/CIF1.jpg" /></a></div> <div style="text-align: center;"> <span style="font-size: x-small;">Click image to enlarge</span></div> <br /> And since your offline conversion events will be incorporated into your existing AdWords conversion data, tools such as <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels</a>, <a href="https://support.google.com/adwords/answer/2472779" target="_blank">Automated rules</a> and <a href="https://support.google.com/adwords/answer/2472779" target="_blank">Flexible bid strategies</a> can leverage that data.<br /> <br /> <b>How you might use the conversion import feature</b><br /> <br /> Let’s see how importing conversions can help a small business measure and optimize for the entire customer journey, from online leads to offline sales.<br /> <br /> Isabelle designs, builds and sells high-end custom furniture. She uses AdWords to drive prospective customers to her website, where they can submit their contact information and request a sales call. AdWords Conversion Tracking can measure these raw lead submissions, but since most of them won’t result in a sale, she optimizes her campaigns on raw submitted leads; not actual sales.<br /> <br /> Now that she’s able to import her offline conversion data (including sale value), Isabelle can better understand which keywords drive the most profitable sales. With a more accurate ROI picture, Isabelle can better manage her bids and budget.<br /> <br /> <b>How to get started</b><br /> <br /> For step by step directions to get started, check out this article on <a href="https://support.google.com/adwords/answer/2998031" target="_blank">how to import your offline conversions</a>.<br /> <br /> Several software solution providers, including <a href="http://blog.marketo.com/blog/2013/09/how-to-optimize-google-adwords-with-offline-conversion-tracking-and-marketo.html" target="_blank">Marketo</a>, <a href="https://help.mongoosesupport.com/entries/24967316-AdWords-Conversion-Import-Integration-Feature-Guide" target="_blank">Mongoose Metrics</a> and <a href="http://developers.sugarcrm.com/wordpress/2013/09/05/measure-online-to-offline-conversions-with-google-adwords-sugarcrm" target="_blank">SugarCRM</a> have also posted guides on integrating with this new feature.  In addition, we have published a guide for integrating with <a href="https://support.google.com/adwords/answer/3285060" target="_blank">Salesforce.com’s Sales Cloud</a>.<br /> <br /> <b>More to come</b><br /> <br /> As we mentioned last week, with the launch of <a href="http://adwords.blogspot.com/2013/08/get-more-insight-into-full-customer.html" target="_blank">cross-account conversion tracking and Search Funnels</a>, we’re working on tools like the conversion import feature to help you measure your customer’s complex path to purchase.<br /> <br /> Our product roadmap has lots of improvements and new features aimed at providing a more complete picture of your customers' journey and more accurate measure of ads effectiveness across devices and across channels. Stay tuned!<br /> <br /> <i>Posted by Jon Diorio, Product Management Lead, AdWords Reporting & Insights</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/09/measure-optimize-for-offline-sales-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Measure & Optimize for Offline Sales with AdWords Conversion Import&url=https://adwords.googleblog.com/2013/09/measure-optimize-for-offline-sales-with.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/09/measure-optimize-for-offline-sales-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/09/measure-optimize-for-offline-sales-with.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Conversions' rel='tag'> Conversions </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Insights' rel='tag'> Insights </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Reporting' rel='tag'> Reporting </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='12084137768674069' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/08/get-more-insight-into-full-customer.html' itemprop='url' title='Get more insight into the full customer journey with Cross-account Conversion Tracking and Search Funnels '> Get more insight into the full customer journey with Cross-account Conversion Tracking and Search Funnels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, August 26, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> The path to a purchase for today's online shoppers is rarely straightforward. People interact with a variety of ads along the way.  For example, they may search for your product in the morning at home, then do a more specific search when they get to the office later in the day.<br /> <br /> For advertisers, this can make measuring conversions complex. It’s important to see a full picture of your customer’s path to purchase to determine which keywords and ads drive the most conversions.<br /> <br /> Over the next few months, we'll be rolling out many new features to give you a clearer picture of your conversions, your customer's path to purchase and your return-on-ad spend (ROAS). Up first on our list of new features are Cross-account Conversion Tracking and Cross-account Search Funnels.<br /> <br /> <b>Cross-account Conversion Tracking</b><br /> <br /> If you manage multiple AdWords accounts for your business, you know the work that goes into implementing multiple tags, one for each AdWords account, and merging conversion reports from other tools into AdWords. With <a href="https://support.google.com/adwords/answer/3030657" target="_blank">Cross-account Conversion Tracking</a>, you can now measure conversions across all your accounts with a single tag and <a href="https://support.google.com/adwords/answer/3061730" target="_blank">a simple setup</a>.<br /> <br /> Cross-account Conversion Tracking helps you:<br /> <br /> <ul style="text-align: left;"> <li><b>Tag your site quickly and easily</b>. Create one snippet of code to use across all of your accounts. This makes it easier and faster to tag your site and may also improve site load time. </li> <li><b>Get more accurate conversion reporting</b>. A single tag ensures that a conversion is only counted once across your accounts. With the cross-account tag, you’ll see assist conversions for all AdWords clicks leading up to a conversion, not just the clicks within one account. This can provide a holistic view of your advertising, and a better understanding of how keywords work together across accounts to drive conversions. </li> <li><b>Track new accounts with ease</b>. When you add a new AdWords account to your My Client Center account (MCC), you can enable Conversion Tracking with the check of a box. In addition, you no longer have to re-define all of your conversions when you create a new account. </li> </ul> <br /> To learn how to implement cross-account conversion tracking, read <a href="https://support.google.com/adwords/answer/3061730" target="_blank">this article</a> from our Help Center. For easier set-up, especially if you’re using tags for other efforts such as remarketing, <a href="//www.google.com/tagmanager/" target="_blank">Google Tag Manager</a> can help you manage all of your tags on your website.<br /> <br /> <b>Cross-account Search Funnels</b><br /> <br /> With Cross-account Conversion Tracking, you can use Cross-account Search Funnels reports in your MCC account  to understand your customers’ path to conversion across all of the keywords in all of your accounts.<br /> <br /> These reports include:<br /> <br /> <ul style="text-align: left;"> <li><b>Overview report</b>: Learn how consumers interact with all of your ads across all accounts before making decisions.</li> <li><b>Top Conversion Paths report</b>: Know which combinations of keywords across your accounts drive the most conversions.</li> <li><b>Assisted Conversions report</b>: See upper funnel keywords across your accounts that might not be receiving enough value in your attribution measurement.</li> </ul> <br /> To learn more about your customer’s interaction with ads across your accounts, read this Help Center article on <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels</a>.<br /> <br /> We're excited to offer you these new features, and hope they help make tracking your conversions and optimizing your campaigns easier. The better you understand your customers journey, the better you can serve them. And that's good for business.<br /> <br /> Stay tuned for more conversion features coming soon!<br /> <br /> <i>Posted by Vishal Goenka, Product Manager, Conversions in AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> The path to a purchase for today's online shoppers is rarely straightforward. People interact with a variety of ads along the way.  For example, they may search for your product in the morning at home, then do a more specific search when they get to the office later in the day.<br /> <br /> For advertisers, this can make measuring conversions complex. It’s important to see a full picture of your customer’s path to purchase to determine which keywords and ads drive the most conversions.<br /> <br /> Over the next few months, we'll be rolling out many new features to give you a clearer picture of your conversions, your customer's path to purchase and your return-on-ad spend (ROAS). Up first on our list of new features are Cross-account Conversion Tracking and Cross-account Search Funnels.<br /> <br /> <b>Cross-account Conversion Tracking</b><br /> <br /> If you manage multiple AdWords accounts for your business, you know the work that goes into implementing multiple tags, one for each AdWords account, and merging conversion reports from other tools into AdWords. With <a href="https://support.google.com/adwords/answer/3030657" target="_blank">Cross-account Conversion Tracking</a>, you can now measure conversions across all your accounts with a single tag and <a href="https://support.google.com/adwords/answer/3061730" target="_blank">a simple setup</a>.<br /> <br /> Cross-account Conversion Tracking helps you:<br /> <br /> <ul style="text-align: left;"> <li><b>Tag your site quickly and easily</b>. Create one snippet of code to use across all of your accounts. This makes it easier and faster to tag your site and may also improve site load time. </li> <li><b>Get more accurate conversion reporting</b>. A single tag ensures that a conversion is only counted once across your accounts. With the cross-account tag, you’ll see assist conversions for all AdWords clicks leading up to a conversion, not just the clicks within one account. This can provide a holistic view of your advertising, and a better understanding of how keywords work together across accounts to drive conversions. </li> <li><b>Track new accounts with ease</b>. When you add a new AdWords account to your My Client Center account (MCC), you can enable Conversion Tracking with the check of a box. In addition, you no longer have to re-define all of your conversions when you create a new account. </li> </ul> <br /> To learn how to implement cross-account conversion tracking, read <a href="https://support.google.com/adwords/answer/3061730" target="_blank">this article</a> from our Help Center. For easier set-up, especially if you’re using tags for other efforts such as remarketing, <a href="//www.google.com/tagmanager/" target="_blank">Google Tag Manager</a> can help you manage all of your tags on your website.<br /> <br /> <b>Cross-account Search Funnels</b><br /> <br /> With Cross-account Conversion Tracking, you can use Cross-account Search Funnels reports in your MCC account  to understand your customers’ path to conversion across all of the keywords in all of your accounts.<br /> <br /> These reports include:<br /> <br /> <ul style="text-align: left;"> <li><b>Overview report</b>: Learn how consumers interact with all of your ads across all accounts before making decisions.</li> <li><b>Top Conversion Paths report</b>: Know which combinations of keywords across your accounts drive the most conversions.</li> <li><b>Assisted Conversions report</b>: See upper funnel keywords across your accounts that might not be receiving enough value in your attribution measurement.</li> </ul> <br /> To learn more about your customer’s interaction with ads across your accounts, read this Help Center article on <a href="https://support.google.com/adwords/answer/1722023" target="_blank">Search Funnels</a>.<br /> <br /> We're excited to offer you these new features, and hope they help make tracking your conversions and optimizing your campaigns easier. The better you understand your customers journey, the better you can serve them. And that's good for business.<br /> <br /> Stay tuned for more conversion features coming soon!<br /> <br /> <i>Posted by Vishal Goenka, Product Manager, Conversions in AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/08/get-more-insight-into-full-customer.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Get more insight into the full customer journey with Cross-account Conversion Tracking and Search Funnels 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href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> 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class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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<div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   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class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2005/'> 2005 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/10/'> Oct </a> </div> <div class='items'> 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