Logiciel de marketing digital : Marketing Cloud

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Les marketeurs l'utilisent pour segmenter leurs audiences, personnaliser des messages, mesurer les performances des campagnes, engager les leads ou optimiser leur stratégie à l'aide de conseils et d'analyses générées en temps réel. Marketing Cloud contribue à la fidélisation de vos clients et génère de meilleurs résultats.</p>\n","kind":"card_faq-qna","id":"1685660859682_sqq"},{"headline":"À quoi sert Marketing Cloud?","description":"<p>Marketing Cloud vous aide à réussir chaque interaction marketing, grâce à l'IA, vos données et vos applications CRM. Marketing Cloud offre une suite d'outils connectés pour unifier et exploiter vos données clients, gérer et automatiser les campagnes marketing, fournir une personnalisation en temps réel, connecter la génération de leads et l'account-based marketing, ou automatiser les insights de performance et de dépenses pour une croissance optimisée.</p>\n","kind":"card_faq-qna","id":"1685660885119_10hf"},{"headline":"En quoi consiste Marketing Cloud ?","description":"<p>Marketing Cloud comprend cinq domaines de compétences principaux pour les spécialistes marketing. Chaque composant est axé sur des aspects spécifiques du marketing digital et forme collectivement une suite complète d'outils pour gérer et optimiser les efforts de marketing. Les produits clés au sein de Marketing Cloud sont Data Cloud for Marketing (plateforme de données clients), Personalization (prochaines actions prioritaires en temps réel), Engagement (e-mail, mobile, publicité, parcours et gestion de la fidélité), Account Engagement (alignement du marketing et des ventes, génération de leads et ABM) et Intelligence (perspectives de performance, analytique et reporting).</p>\n","kind":"card_faq-qna","id":"1685660898331_mcx"}]}]},{"label":"Pourquoi ai-je besoin d'un logiciel de marketing ?","kind":"card_faq-category","id":"1687217921871_abe","content":[{"kind":"accordion_group","id":"1720091280_2fe","accordions":[{"headline":"Qu'est-ce qu'un logiciel de marketing ?","description":"<p>Un logiciel de marketing est une suite d'outils et de fonctionnalités permettant aux entreprises de gérer et d'optimiser leurs efforts marketing sur différents canaux. Marketing Cloud permet aux entreprises de créer, d'automatiser et de personnaliser des campagnes marketing sur les différents canaux que constituent les e-mails, les réseaux sociaux, la messagerie mobile, la publicité et Internet. Il offre des fonctionnalités telles que les profils clients unifiés, la segmentation rapide de l'audience, la création de contenu, la gestion des campagnes, l'analytique et la cartographie du parcours client. Le logiciel s'intègre au CRM Salesforce via Data Cloud, ce qui permet une synchronisation des données natives et une vue unifiée des interactions avec les clients. Marketing Cloud fournit aux entreprises les outils dont elles ont besoin pour faire participer les clients de manière efficace, offrir des expériences personnalisées et obtenir de meilleurs résultats marketing.</p>\n","kind":"card_faq-qna","id":"1687217937507_k2y"},{"headline":"Quels sont les avantages des logiciels de marketing ?","description":"<p>Les logiciels de marketing offrent de nombreux avantages aux entreprises, notamment l'automatisation des tâches, l'amélioration de la productivité, la personnalisation de l'expérience client, le renforcement de l'engagement, les insights fondés sur des données, la rationalisation de la collaboration, l'évolutivité pour accompagner la croissance et l'intégration avec d'autres systèmes. L'automatisation des tâches répétitives permet aux spécialistes marketing de se concentrer sur les activités stratégiques, tout en permettant des interactions personnalisées et des messages ciblés. Grâce à des analyses puissantes, les entreprises peuvent obtenir des insights précieux pour optimiser leurs stratégies marketing et mesurer le retour sur investissement. Le logiciel facilite la collaboration entre les équipes, fait évoluer les besoins de l'entreprise et s'intègre à d'autres systèmes pour soutenir une approche holistique du marketing. Dans l'ensemble, les logiciels de marketing permettent aux entreprises de rationaliser leurs opérations, de susciter l'engagement des clients de manière efficace, de profiter d'une prise de décision fondée sur les données et de stimuler la croissance.</p>\n","kind":"card_faq-qna","id":"1687217944547_g0k"},{"headline":"Mon entreprise a-t-elle besoin d'un logiciel de marketing ?","description":"<p>Si vous menez des campagnes de marketing sur plusieurs canaux, les logiciels de marketing peuvent considérablement contribuer à l'essor de votre entreprise grâce à l'automatisation, à la personnalisation et à la prise de décision fondée sur les données. Les logiciels de marketing rationalisent les processus, améliorent la productivité, permettent de personnaliser l'expérience client et fournissent des insights précieux pour optimiser les stratégies marketing. Ils permettent aux entreprises de rester compétitives dans le paysage digital actuel et de se développer plus efficacement. Évaluez vos besoins, vos ressources et vos objectifs marketing afin de déterminer le logiciel de marketing le plus adapté aux objectifs de votre entreprise.</p>\n","kind":"card_faq-qna","id":"1687217954615_173y"},{"headline":"Comment choisir le bon logiciel de marketing ?","description":"<p>Pour choisir le bon logiciel de marketing, il faut tenir compte de plusieurs facteurs clés. Commencez par identifier vos besoins et objectifs spécifiques en matière de marketing. Évaluez les fonctionnalités et les caractéristiques des différents logiciels, en vous assurant qu'ils répondent à vos besoins. Prenez en compte des facteurs tels que la convivialité, l'évolutivité, l'intégration avec les systèmes existants et l'assistance client. Profitez des démos pour évaluer la convivialité du logiciel. Lisez les avis, demandez des recommandations et tenez compte de la réputation et des antécédents du fournisseur de logiciel. Soyez attentif à la sécurité des données, à la protection de la vie privée et à la conformité aux réglementations. Enfin, évaluez le coût et la proposition de valeur pour vous assurer que le logiciel entre dans votre budget et offre un bon retour sur investissement. En évaluant soigneusement ces facteurs, vous pourrez choisir le logiciel de marketing qui répond le mieux aux besoins de votre entreprise.</p>\n","kind":"card_faq-qna","id":"1687217960008_qri"}]}]}],"path":"/marketing","urlLoc":"fr","curHref":"/fr/marketing/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"fr-fr"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a>  <hgf-c360nav locale=fr search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/fr-fr/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/fr-fr/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1668663345400_197k" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1668663345400_197k"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1668663345400_197k" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine theme--light" data-module-track-impressions="" data-module-id="1668663345400_197k" data-module-name="Réussissez chaque interaction avec Marketing Cloud." data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="AHCkF3Kp55cDmtugCNYrJ8" > <pbc-vidyard-analytics slot="analytics" video-uuid="AHCkF3Kp55cDmtugCNYrJ8" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Réussissez chaque interaction avec Marketing Cloud. </h1> <div class="blade__description"> <p>Apprenez à connaître le moindre de vos clients en rassemblant toutes leurs données dans un profil unique. 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<svg class="background__contour background__contour--overlap" viewBox="0 0 1440 98" fill="none"> <path d="M0 99C222.344 35.8084 466.507 0 720 0C974.953 0 1216.61 35.1147 1440 99H0Z" fill="white"/> </svg> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1687206790613_acl" data-blade-position="3" data-blade-name="sf/productportfolio" data-blade-variant="productportfolio" data-blade-source="www" data-blade-type="blade"> <section id="1687206790613_acl" class="relative productportfolio--blade layout-- productportfolio--product_category_group" > <div class="container background__present"> <div class="grid grid_main productportfolio productportfolio__ productportfolio__gridThree theme--light_gradient"> <header class="productportfolio__blade-heading text--center"> <h2 class="headline" style=" "> Marketing Cloud, une plateforme complète pour votre marketing digital. </h2> </header> <div class="select section--category-select"> <select id="1687206790613_acl-category-select" name="1687206790613_acl-category-select" autocomplete="off" aria-label="Select product category" data-module-id="1687206790613_acl-category-select" data-module-name="" data-module-position="0" data-module-type="dropdown" data-module-track-impressions="true" data-module-track-clicks="true" data-id=""> <option value="1687206790754_y6c" data-link-text="Des données exploitables" data-link-type="dropdown" data-link-elementType="text">Des données exploitables</option> <option value="1687206875623_2x9" data-link-text="Une personnalisation qui fait évoluer les choses" data-link-type="dropdown" data-link-elementType="text">Une personnalisation qui fait évoluer les choses</option> <option value="1687207129370_kk1" data-link-text="Connectez votre marketing" data-link-type="dropdown" data-link-elementType="text">Connectez votre marketing</option> </select> </div> <div class="multiple--category cards section--secondary"> <div class="product_category--container"> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206790754_y6c" data-module-id="1687206790754_y6c" data-module-type="card_product-category" data-module-position="1" data-module-name="Exploitez vos données en profondeur"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Exploitez vos données en profondeur</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206790754_y6c" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687206904696_8a1" aria-label="slide 1 of 2" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Customer Data Platform" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/products/customer-data-platform-software/" data-link-text="Customer Data Platform" data-link-url="https://www.salesforce.com/fr/products/customer-data-platform-software/" data-link-type="header" target=""> Customer Data Platform </a> </h3> <div class="card__description"> <p>Rassemblez la moindre de vos données dans des profils clients unifiées pour mieux les connaître et personnaliser leur expérience.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/products/customer-data-platform-software/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur: Customer Data Platform" href="https://www.salesforce.com/fr/products/customer-data-platform-software/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687206912270_1be5" aria-label="slide 2 of 2" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/intelligence/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/fr/marketing/intelligence/" data-link-type="header" target=""> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimisez vos budgets et actions en analysant les performances de vos campagnes, canaux et parcours clients.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/intelligence/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur les analyses marketing" href="https://www.salesforce.com/fr/marketing/intelligence/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206875623_2x9" data-module-id="1687206875623_2x9" data-module-type="card_product-category" data-module-position="4" data-module-name="Personnalisez à grande échelle"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Personnalisez à grande échelle</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206875623_2x9" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687206960686_11s2" aria-label="slide 1 of 3" role="group" data-module-position="5" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/cross-channel-marketing-platform/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/fr/marketing/cross-channel-marketing-platform/" data-link-type="header" target=""> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Concevez des parcours clients personnalisés, puis mettez-les en musique dans vos canaux de marketing, de publicité, d'e-commerce et de service client.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/cross-channel-marketing-platform/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur le marketing multicanal." href="https://www.salesforce.com/fr/marketing/cross-channel-marketing-platform/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1696972638057_fgs" aria-label="slide 2 of 3" role="group" data-module-position="6" data-module-type="card_productaddon" data-module-name="Marketing AI" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/ai/" data-link-text="Marketing AI" data-link-url="https://www.salesforce.com/fr/marketing/ai/" data-link-type="header" target=""> Marketing AI </a> </h3> <div class="card__description"> <p>Emmenez vos clients dans des parcours hyper-personnalisés. Rendez vos équipes plus créatives et productives avec l'IA intégrée à Marketing Cloud.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/ai/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur l'IA pour le marketing" href="https://www.salesforce.com/fr/marketing/ai/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1696972645372_1e7b" aria-label="slide 3 of 3" role="group" data-module-position="7" data-module-type="card_productaddon" data-module-name="Personalization" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/personalization/" data-link-text="Personalization" data-link-url="https://www.salesforce.com/fr/marketing/personalization/" data-link-type="header" target=""> Personalization </a> </h3> <div class="card__description"> <p>Automatisez l'envoi d'offres dynamiques, en temps réel, à chaque moment du parcours d'un client, à l'aide de l'IA et de vos données clients.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur Personalization" href="https://www.salesforce.com/fr/marketing/personalization/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687207129370_kk1" data-module-id="1687207129370_kk1" data-module-type="card_product-category" data-module-position="8" data-module-name="Connectez votre marketing"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Connectez votre marketing</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687207129370_kk1" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687207364882_193m" aria-label="slide 1 of 2" role="group" data-module-position="9" data-module-type="card_productaddon" data-module-name="Marketing Automation BtoB" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/automation/" data-link-text="Marketing Automation BtoB" data-link-url="https://www.salesforce.com/fr/marketing/automation/" data-link-type="header" target=""> Marketing Automation BtoB </a> </h3> <div class="card__description"> <p>Mobilisez vos équipes de marketing et de ventes autour d'une même solution de marketing automation et d'account-based marketing (ABM).</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur l'automatisation du marketing." href="https://www.salesforce.com/fr/marketing/automation/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687207381408_14qm" aria-label="slide 2 of 2" role="group" data-module-position="10" data-module-type="card_productaddon" data-module-name="Loyalty Management" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/marketing/loyalty-management/" data-link-text="Loyalty Management" data-link-url="https://www.salesforce.com/fr/marketing/loyalty-management/" data-link-type="header" target=""> Loyalty Management </a> </h3> <div class="card__description"> <p>Développez vos programmes de fidélité, intégrés à votre CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="En savoir plus sur Loyalty Management. " href="https://www.salesforce.com/fr/marketing/loyalty-management/" > En savoir plus </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/09/logo-marketing-category-product-category-background.jpg?resize=2048,640 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680901501416_woa" data-blade-position="4" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1680901501416_woa" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height theme--light_gradient" data-module-id="1680901501416_woa" data-module-name="Salesforce est un leader des hubs de marketing omnicanal d'après Gartner Magic Quadrant de 2023." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/10/category-marketing-forrester-promo.jpg?w=1024" class="image__asset" alt="Astro en train de danser avec le rapport Forrester Wave." sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/10/category-marketing-forrester-promo.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/10/category-marketing-forrester-promo.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/10/category-marketing-forrester-promo.jpg?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> Salesforce est un leader des hubs de marketing omnicanal d'après Gartner Magic Quadrant de 2023. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Lire le rapport" data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Lire le rapport: The Forrester Wave™ Cross-Channel Marketing Hubs Q1 2023. " href="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" target="_blank" rel="noopener" > Lire le rapport </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1696032957940_9pk" data-blade-position="5" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1696032957940_9pk" class="relative nup--blade layout--3 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__3 nup__gridThree theme--light_gradient"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Pourquoi Marketing Cloud est unique. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1696032976781_16xe" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-1.webp?w=1023" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-1.webp?resize=300,116 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-1.webp?resize=768,297 768w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 28 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> croissance du ROI </div> <div class="card__description text--center card__stat-no-cta">Salesforce accélère l'atteinte de votre seuil de rentabilité après sa mise en œuvre*.</div> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1696357884870_l1m" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-2.webp?w=1023" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-2.webp?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-2.webp?resize=300,116 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-2.webp?resize=768,297 768w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 27 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> de valeur ajoutée supplémentaire </div> <div class="card__description text--center card__stat-no-cta">Les utilisateurs de Salesforce constatent une meilleure fidélisation de leurs clients (Customer Lifetime Value).</div> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1696357416964_133e" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-3.webp?w=1023" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-3.webp?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-3.webp?resize=300,116 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/stat-bg-3.webp?resize=768,297 768w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> de communication supplémentaires </div> <div class="card__description text--center card__stat-no-cta">Marketing Cloud aide les entreprises à accroître l'engagement client de 31 % en moyenne*.</div> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="1696294513013_e7u" data-blade-position="6" data-blade-name="sf/footnote" data-blade-variant="footnote" data-blade-source="www" data-blade-type="blade"> <section id="1696294513013_e7u" class="relative footnote--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main footnote--center theme--light_gradient"> <div class="footnote__text "> <p>*Indicateurs de réussite client Salesforce</p> </div> </article> </div> </section> </div><div data-blade-id="1686943154912_1bq7" data-blade-position="7" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1686943154912_1bq7" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height theme--light_gradient" data-module-id="1686943154912_1bq7" data-module-name="Maximisez votre investissement à l'aide de l'écosystème Salesforce." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/04/success-ecosystem-min.png?w=1024" class="image__asset" alt="Deux professionnels de la vente souriants." sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/04/success-ecosystem-min.png?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/04/success-ecosystem-min.png?resize=300,300 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/04/success-ecosystem-min.png?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Maximisez votre investissement à l'aide de l'écosystème Salesforce. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Profitez d'un support technique, de conseils d'intégrateurs ou d'applications tierces sur AppExchange pour tirer le maximum de valeur de votre investissement dans Salesforce.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/services/overview/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="En savoir plus sur nos partenaires sur AppExchange." href="https://www.salesforce.com/fr/services/overview/" target="_self" rel="noopener" > En savoir plus </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1686943479672_am4" data-blade-position="8" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1686943479672_am4" class="relative nup--blade layout--2 nup--card_quote" > <div class="container background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo no-header theme--light_gradient"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Weronika Bourgeois" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/chp-customer-bash.webp?w=1024" class="card__image" alt="Weronika Bourgeois: ba&sh" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/chp-customer-bash.webp?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/chp-customer-bash.webp?resize=300,294 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/chp-customer-bash.webp?resize=768,752 768w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/12/chp-customer-bash.webp?resize=1024,1003 1024w" height="1003" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--fr" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" data-link-text="Aujourd’hui, en tant que marque, on a besoin de construire une relation authentique. Il faut aller beaucoup plus loin dans la finesse de la relation client, afin de proposer un parcours personnalisé." data-link-url="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" data-link-type="header" target="_self"> Aujourd’hui, en tant que marque, on a besoin de construire une relation authentique. Il faut aller beaucoup plus loin dans la finesse de la relation client, afin de proposer un parcours personnalisé. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Weronika Bourgeois </div> <div class="role_company"> Directrice DtoC, ba&sh </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Lire le témoignage" data-link-url="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Lire le témoignage: ba&sh" href="https://www.salesforce.com/fr/resources/customer-stories/ba-sh/" target="_self" rel="noopener" > Lire le témoignage </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1702324407947_18u6" data-module-name="Barbara Lavernos" data-module-position="2" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/03/chp-customer-loreal.png?w=1024" class="card__image" alt="Barbara Lavernos, DGA l'Oréal" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/03/chp-customer-loreal.png?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/03/chp-customer-loreal.png?resize=300,300 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/03/chp-customer-loreal.png?resize=768,768 768w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/03/chp-customer-loreal.png?resize=1024,1024 1024w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--fr" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" data-link-text="En un siècle, nous avons accumulé une véritable mine de données sur la beauté. Aujourd'hui, notre ambition est de transformer ce trésor en un parcours beauté ultime pour les clients, tout en garantissant la confidentialité des données." data-link-url="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" data-link-type="header" target=""> En un siècle, nous avons accumulé une véritable mine de données sur la beauté. Aujourd'hui, notre ambition est de transformer ce trésor en un parcours beauté ultime pour les clients, tout en garantissant la confidentialité des données. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Barbara Lavernos </div> <div class="role_company"> directrice générale adjointe, L'Oréal </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Lire le témoignage" data-link-url="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Lire le témoignage: l'Oréal" href="https://www.salesforce.com/fr/resources/customer-stories/loreal-data-unique-beauty-experiences/" > Lire le témoignage </a> </pbc-button> </div> </div> </div> </div> </article> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> 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href="https://www.salesforce.com/fr/resources/research-reports/state-of-marketing/" data-link-text="Focus sur le marketing : une grande étude de l'état de l'art du marketing numérique, d'après 6 000 participants." data-link-url="https://www.salesforce.com/fr/resources/research-reports/state-of-marketing/" data-link-type="header" target="_blank"> Focus sur le marketing : une grande étude de l'état de l'art du marketing numérique, d'après 6 000 participants. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" data-link-url="https://www.salesforce.com/fr/resources/research-reports/state-of-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="En savoir plus sur les tendances du marketing." href="https://www.salesforce.com/fr/resources/research-reports/state-of-marketing/" target="_blank" rel="noopener" > En savoir plus <svg 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card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/fr/form/pdf/customer-experience-for-smb/?d=pb" tabindex="-1" aria-label="Comment créer des expériences clients exceptionnelles ?" data-link-url="https://www.salesforce.com/fr/form/pdf/customer-experience-for-smb/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?w=1024" class="card__image" alt="Rapport sur les tendances des opérations de vente" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/interactive-customer-journey-map.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Ebook</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/fr/form/pdf/customer-experience-for-smb/?d=pb" data-link-text="Comment créer des expériences clients exceptionnelles ?" data-link-url="https://www.salesforce.com/fr/form/pdf/customer-experience-for-smb/?d=pb" data-link-type="header" target="_blank"> Comment créer des expériences clients exceptionnelles ? </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="En savoir plus" 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href="/fr/resources/marketing/" > Découvrir toutes les ressources </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1679672709340_17ip" data-blade-position="11" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1679672709340_17ip" class="relative contactus--blade contactus--link_below layout--2 contactus--card_contactus" > <div class="container background__present"> <div class="grid grid_main contactus contactus__2 contactus__gridTwo theme--light_gradient"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> Prêt à passer à l'étape suivante ? </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-id="1679672709319_hhx" data-module-type="card_contactus" data-module-name="Solliciter un expert :" data-module-position="1" data-module-track-impressions="" > <div class="card--card_contactus 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aria-label="Demander à être rappelé: Renseignez-vous auprès d'un expert." href="https://www.salesforce.com/fr/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Demander à être rappelé </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-id="1679672709324_g6f" data-module-type="card_contactus" data-module-name="Voir la démo :" data-module-position="2" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/play.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Voir la démo : </h3> 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src="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=300,112 300w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=768,287 768w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=1024,383 1024w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=1536,574 1536w,https://wp.sfdcdigital.com/fr-fr/wp-content/uploads/sites/9/2023/06/contact-us-footer-service.jpg?resize=2048,765 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1685660859507_zth" data-blade-position="12" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="1685660859507_zth" class="relative faq--blade" > <div class="container"> <article class="grid grid_main theme--light_gradient" data-module-track-impressions="false" data-module-id="1685660859507_zth" data-module-name="FAQ sur le marketing." data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> FAQ sur le marketing. </h2> </header> <div class="faq--tabs"> <div class="tabs" data-component="tabs" data-localized-more="Plus"> <ul class="tablist automatic centered" role="tablist" aria-label="tablist"> <li data-module-id="tab-1-1685660859507_zth" data-module-name="Pourquoi utiliser Salesforce pour le marketing ?" data-module-position="1" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1685660859507_zth" type="button" role="tab" aria-controls="tab-1-1685660859507_zth"> <span>Pourquoi utiliser Salesforce pour le marketing ?</span> </button> </li> <li data-module-id="tab-2-1685660859507_zth" data-module-name="Pourquoi ai-je besoin d'un logiciel de marketing ?" data-module-position="2" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1685660859507_zth" type="button" role="tab" aria-controls="tab-2-1685660859507_zth"> <span>Pourquoi ai-je besoin d'un logiciel de marketing ?</span> </button> </li> </ul> <div id="tab-1-1685660859507_zth" role="tabpanel" aria-labelledby="tab-1-1685660859507_zth" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685660859682_sqq" data-module-name="Qu'est-ce que Marketing Cloud ?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-11" class="accordion__trigger" id="accordion1685660859507_zth-11" aria-label="Qu'est-ce que Marketing Cloud ?"> <span class="accordion__title relative"> Qu'est-ce que Marketing Cloud ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-11" id="rel1685660859507_zth-11"> <div class="accordion__description"> <p>Marketing Cloud est une plateforme de marketing digital hébergée dans le cloud, enrichie par l'IA, intégrée à l'écosystème Salesforce Customer 360. Les marketeurs l'utilisent pour segmenter leurs audiences, personnaliser des messages, mesurer les performances des campagnes, engager les leads ou optimiser leur stratégie à l'aide de conseils et d'analyses générées en temps réel. Marketing Cloud contribue à la fidélisation de vos clients et génère de meilleurs résultats.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685660885119_10hf" data-module-name="À quoi sert Marketing Cloud?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-12" class="accordion__trigger" id="accordion1685660859507_zth-12" aria-label="À quoi sert Marketing Cloud?"> <span class="accordion__title relative"> À quoi sert Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-12" id="rel1685660859507_zth-12"> <div class="accordion__description"> <p>Marketing Cloud vous aide à réussir chaque interaction marketing, grâce à l'IA, vos données et vos applications CRM. Marketing Cloud offre une suite d'outils connectés pour unifier et exploiter vos données clients, gérer et automatiser les campagnes marketing, fournir une personnalisation en temps réel, connecter la génération de leads et l'account-based marketing, ou automatiser les insights de performance et de dépenses pour une croissance optimisée.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685660898331_mcx" data-module-name="En quoi consiste Marketing Cloud ?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-13" class="accordion__trigger" id="accordion1685660859507_zth-13" aria-label="En quoi consiste Marketing Cloud ?"> <span class="accordion__title relative"> En quoi consiste Marketing Cloud ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-13" id="rel1685660859507_zth-13"> <div class="accordion__description"> <p>Marketing Cloud comprend cinq domaines de compétences principaux pour les spécialistes marketing. Chaque composant est axé sur des aspects spécifiques du marketing digital et forme collectivement une suite complète d'outils pour gérer et optimiser les efforts de marketing. Les produits clés au sein de Marketing Cloud sont Data Cloud for Marketing (plateforme de données clients), Personalization (prochaines actions prioritaires en temps réel), Engagement (e-mail, mobile, publicité, parcours et gestion de la fidélité), Account Engagement (alignement du marketing et des ventes, génération de leads et ABM) et Intelligence (perspectives de performance, analytique et reporting).</p> </div> </section> </div> </div> </div> <div id="tab-2-1685660859507_zth" role="tabpanel" aria-labelledby="tab-2-1685660859507_zth" class="hidden" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1687217937507_k2y" data-module-name="Qu'est-ce qu'un logiciel de marketing ?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-21" class="accordion__trigger" id="accordion1685660859507_zth-21" aria-label="Qu'est-ce qu'un logiciel de marketing ?"> <span class="accordion__title relative"> Qu'est-ce qu'un logiciel de marketing ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-21" id="rel1685660859507_zth-21"> <div class="accordion__description"> <p>Un logiciel de marketing est une suite d'outils et de fonctionnalités permettant aux entreprises de gérer et d'optimiser leurs efforts marketing sur différents canaux. Marketing Cloud permet aux entreprises de créer, d'automatiser et de personnaliser des campagnes marketing sur les différents canaux que constituent les e-mails, les réseaux sociaux, la messagerie mobile, la publicité et Internet. Il offre des fonctionnalités telles que les profils clients unifiés, la segmentation rapide de l'audience, la création de contenu, la gestion des campagnes, l'analytique et la cartographie du parcours client. Le logiciel s'intègre au CRM Salesforce via Data Cloud, ce qui permet une synchronisation des données natives et une vue unifiée des interactions avec les clients. Marketing Cloud fournit aux entreprises les outils dont elles ont besoin pour faire participer les clients de manière efficace, offrir des expériences personnalisées et obtenir de meilleurs résultats marketing.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1687217944547_g0k" data-module-name="Quels sont les avantages des logiciels de marketing ?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-22" class="accordion__trigger" id="accordion1685660859507_zth-22" aria-label="Quels sont les avantages des logiciels de marketing ?"> <span class="accordion__title relative"> Quels sont les avantages des logiciels de marketing ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-22" id="rel1685660859507_zth-22"> <div class="accordion__description"> <p>Les logiciels de marketing offrent de nombreux avantages aux entreprises, notamment l'automatisation des tâches, l'amélioration de la productivité, la personnalisation de l'expérience client, le renforcement de l'engagement, les insights fondés sur des données, la rationalisation de la collaboration, l'évolutivité pour accompagner la croissance et l'intégration avec d'autres systèmes. L'automatisation des tâches répétitives permet aux spécialistes marketing de se concentrer sur les activités stratégiques, tout en permettant des interactions personnalisées et des messages ciblés. Grâce à des analyses puissantes, les entreprises peuvent obtenir des insights précieux pour optimiser leurs stratégies marketing et mesurer le retour sur investissement. Le logiciel facilite la collaboration entre les équipes, fait évoluer les besoins de l'entreprise et s'intègre à d'autres systèmes pour soutenir une approche holistique du marketing. Dans l'ensemble, les logiciels de marketing permettent aux entreprises de rationaliser leurs opérations, de susciter l'engagement des clients de manière efficace, de profiter d'une prise de décision fondée sur les données et de stimuler la croissance.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1687217954615_173y" data-module-name="Mon entreprise a-t-elle besoin d'un logiciel de marketing ?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-23" class="accordion__trigger" id="accordion1685660859507_zth-23" aria-label="Mon entreprise a-t-elle besoin d'un logiciel de marketing ?"> <span class="accordion__title relative"> Mon entreprise a-t-elle besoin d'un logiciel de marketing ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-23" id="rel1685660859507_zth-23"> <div class="accordion__description"> <p>Si vous menez des campagnes de marketing sur plusieurs canaux, les logiciels de marketing peuvent considérablement contribuer à l'essor de votre entreprise grâce à l'automatisation, à la personnalisation et à la prise de décision fondée sur les données. Les logiciels de marketing rationalisent les processus, améliorent la productivité, permettent de personnaliser l'expérience client et fournissent des insights précieux pour optimiser les stratégies marketing. Ils permettent aux entreprises de rester compétitives dans le paysage digital actuel et de se développer plus efficacement. Évaluez vos besoins, vos ressources et vos objectifs marketing afin de déterminer le logiciel de marketing le plus adapté aux objectifs de votre entreprise.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1687217960008_qri" data-module-name="Comment choisir le bon logiciel de marketing ?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-24" class="accordion__trigger" id="accordion1685660859507_zth-24" aria-label="Comment choisir le bon logiciel de marketing ?"> <span class="accordion__title relative"> Comment choisir le bon logiciel de marketing ? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-24" id="rel1685660859507_zth-24"> <div class="accordion__description"> <p>Pour choisir le bon logiciel de marketing, il faut tenir compte de plusieurs facteurs clés. Commencez par identifier vos besoins et objectifs spécifiques en matière de marketing. Évaluez les fonctionnalités et les caractéristiques des différents logiciels, en vous assurant qu'ils répondent à vos besoins. Prenez en compte des facteurs tels que la convivialité, l'évolutivité, l'intégration avec les systèmes existants et l'assistance client. Profitez des démos pour évaluer la convivialité du logiciel. Lisez les avis, demandez des recommandations et tenez compte de la réputation et des antécédents du fournisseur de logiciel. Soyez attentif à la sécurité des données, à la protection de la vie privée et à la conformité aux réglementations. Enfin, évaluez le coût et la proposition de valeur pour vous assurer que le logiciel entre dans votre budget et offre un bon retour sur investissement. En évaluant soigneusement ces facteurs, vous pourrez choisir le logiciel de marketing qui répond le mieux aux besoins de votre entreprise.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=fr origin=https://wp.sfdcdigital.com/fr-fr/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:33805082131" aria-label="Nous contacter, Par téléphone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/r42h/_X9y/h-6yF/KmO2/A/Gp/cyRrHQE/KwQrOF/IkUw9Z"><script src="/r42h/_X9y/h-6yF/KmO2/A/Gp/cyRrHQE/Xj4nDS/0qfgAq" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body></html>

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Logiciel de marketing digital : Marketing Cloud - Salesforce