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user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Advertising+slogan" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Advertising+slogan" title="You're encouraged to log in; however, it's not mandatory. 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class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Format</span> </div> </a> <ul id="toc-Format-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>History</span> </div> </a> <ul id="toc-History-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Use" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Use"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Use</span> </div> </a> <button aria-controls="toc-Use-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Use subsection</span> </button> <ul id="toc-Use-sublist" class="vector-toc-list"> <li id="toc-Social_control" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Social_control"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Social control</span> </div> </a> <ul id="toc-Social_control-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-The_ongoing_argument" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#The_ongoing_argument"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>The ongoing argument</span> </div> </a> <ul id="toc-The_ongoing_argument-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Functional_slogans" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Functional_slogans"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Functional slogans</span> </div> </a> <ul id="toc-Functional_slogans-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>Further reading</span> </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_articles" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_articles"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>External articles</span> </div> </a> <ul id="toc-External_articles-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Advertising slogan</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 20 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-20" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">20 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B4%D8%B9%D8%A7%D8%B1_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86" title="شعار الإعلان – Arabic" lang="ar" hreflang="ar" data-title="شعار الإعلان" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Claim_(reklama)" title="Claim (reklama) – Czech" lang="cs" hreflang="cs" data-title="Claim (reklama)" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Claim_(Werbung)" title="Claim (Werbung) – German" lang="de" hreflang="de" data-title="Claim (Werbung)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Anuncio" title="Anuncio – Spanish" lang="es" hreflang="es" data-title="Anuncio" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Iragarki_(publizitatea)" title="Iragarki (publizitatea) – Basque" lang="eu" hreflang="eu" data-title="Iragarki (publizitatea)" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Slogan_publicitaire" title="Slogan publicitaire – French" lang="fr" hreflang="fr" data-title="Slogan publicitaire" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B4%91%EA%B3%A0_%EB%AC%B8%EA%B5%AC" title="광고 문구 – Korean" lang="ko" hreflang="ko" data-title="광고 문구" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B3%D5%B8%D5%BE%D5%A1%D5%A6%D5%A4%D5%A1%D5%B5%D5%AB%D5%B6_%D5%AF%D5%A1%D6%80%D5%A3%D5%A1%D5%AD%D5%B8%D5%BD" title="Գովազդային կարգախոս – Armenian" lang="hy" hreflang="hy" data-title="Գովազդային կարգախոս" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8_%E0%A4%A8%E0%A4%BE%E0%A4%B0%E0%A4%BE" title="विज्ञापन नारा – Hindi" lang="hi" hreflang="hi" data-title="विज्ञापन नारा" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Slogan_iklan" title="Slogan iklan – Indonesian" lang="id" hreflang="id" data-title="Slogan iklan" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Slogan_pubblicitario" title="Slogan pubblicitario – Italian" lang="it" hreflang="it" data-title="Slogan pubblicitario" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Rekl%C4%81mas_sauklis" title="Reklāmas sauklis – Latvian" lang="lv" hreflang="lv" data-title="Reklāmas sauklis" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%AD%E3%83%A3%E3%83%83%E3%83%81%E3%82%B3%E3%83%94%E3%83%BC" title="キャッチコピー – Japanese" lang="ja" hreflang="ja" data-title="キャッチコピー" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Reklama_shiori" title="Reklama shiori – Uzbek" lang="uz" hreflang="uz" data-title="Reklama shiori" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Spot" title="Spot – Portuguese" lang="pt" hreflang="pt" data-title="Spot" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D1%8B%D0%B9_%D0%BB%D0%BE%D0%B7%D1%83%D0%BD%D0%B3" title="Рекламный лозунг – Russian" lang="ru" hreflang="ru" data-title="Рекламный лозунг" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Mainoslause" title="Mainoslause – Finnish" lang="fi" hreflang="fi" data-title="Mainoslause" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Kommersiella_sloganer" title="Kommersiella sloganer – Swedish" lang="sv" hreflang="sv" data-title="Kommersiella sloganer" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%B5_%D0%B3%D0%B0%D1%81%D0%BB%D0%BE" title="Рекламне гасло – Ukrainian" lang="uk" hreflang="uk" data-title="Рекламне гасло" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%BB%A3%E5%91%8A%E6%A8%99%E8%AA%9E" title="廣告標語 – Chinese" lang="zh" hreflang="zh" data-title="廣告標語" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1094729#sitelinks-wikipedia" title="Edit interlanguage 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free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Short phrases used in advertising campaigns</div> <p><b>Advertising slogans</b> are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Etymology_and_nomenclature">Etymology and nomenclature</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=1" title="Edit section: Etymology and nomenclature"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>According to the 1913 <i><a href="/wiki/Webster%27s_Dictionary" title="Webster's Dictionary">Webster's Dictionary</a></i>, a <a href="https://en.wiktionary.org/wiki/slogan" class="extiw" title="wikt:slogan">slogan</a> (<span class="IPA nowrap" lang="und-Latn-fonipa" title="Representation in the International Phonetic Alphabet (IPA)">/ˈsloʊɡən/</span>) derives from the <a href="/wiki/Scottish_Gaelic_language" class="mw-redirect" title="Scottish Gaelic language">Scottish Gaelic</a> "<a href="https://en.wiktionary.org/wiki/sluagh-ghairm" class="extiw" title="wikt:sluagh-ghairm">sluagh-ghairm</a>", a <a href="/wiki/Battle_cry" title="Battle cry">battle cry</a>. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a <a href="/wiki/Catchphrase" title="Catchphrase">catchphrase</a>. <a href="/wiki/Tagline" title="Tagline">Taglines</a>, or <a href="/wiki/Tagline" title="Tagline">tags</a>, are American terms describing brief public communications to promote certain products and services. In the UK, they are called <i>end lines</i> or <i>straplines.</i><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> In Japan, advertising slogans are called <i>catch copy</i><span style="font-weight: normal"> (<span title="Japanese-language text"><span lang="ja">キャッチコピー</span></span>, <span title="Hepburn transliteration"><i lang="ja-Latn">kyatchi kopī</i></span>)</span> or <i>catchphrase</i><span style="font-weight: normal"> (<span title="Japanese-language text"><span lang="ja">キャッチフレーズ</span></span>, <span title="Hepburn transliteration"><i lang="ja-Latn">kyatchi furēzu</i></span>)</span>. </p> <div class="mw-heading mw-heading2"><h2 id="Format">Format</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=2" title="Edit section: Format"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Most corporate <a href="/wiki/Advertising" title="Advertising">advertisements</a> are short, memorable phrases, often between three and five words.<sup id="cite_ref-:1_2-0" class="reference"><a href="#cite_note-:1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability.<sup id="cite_ref-:0_3-0" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Slogans often unify diverse corporate advertising pieces across different mediums.<sup id="cite_ref-:1_2-1" class="reference"><a href="#cite_note-:1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Slogans may be accompanied by logos, brand names, or musical jingles.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=3" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg/220px-Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg" decoding="async" width="220" height="184" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg/330px-Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg/440px-Beechams_Pills._Worth_a_guinea_a_Box_from_August_1859.jpg 2x" data-file-width="1024" data-file-height="856" /></a><figcaption>"Beechams Pills: Worth a guinea a box" slogan from August 1859</figcaption></figure> <p>In August 1859, <a href="/wiki/Thomas_Beecham_(chemist)" title="Thomas Beecham (chemist)">Thomas Beecham</a>, founder of the British firm <a href="/wiki/Beecham_Group" title="Beecham Group">Beechams</a>, created a slogan for <a href="/wiki/Beecham%27s_Pills" title="Beecham's Pills">Beecham's Pills</a>: "Beechams Pills: Worth a <a href="/wiki/Guinea_(British_coin)" class="mw-redirect" title="Guinea (British coin)">guinea</a> a box", which is considered to be the world's first advertising slogan, helping the company become a global brand.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The phrase, which first appeared in a Beechams advertisement in the <i>St Helens Intelligencer</i>, was first said to be uttered by a satisfied lady purchaser from <a href="/wiki/St_Helens,_Merseyside" title="St Helens, Merseyside">St Helens</a>, Lancashire, the founder's home town.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Use">Use</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=4" title="Edit section: Use"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Some <a href="/wiki/Slogans" class="mw-redirect" title="Slogans">slogans</a> are created for long term corporate identity processes, while others are interested in specific limited-time campaigns. However, since some <a href="/wiki/Idea" title="Idea">ideas</a> resonate with the <a href="/wiki/Public" title="Public">public</a> with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan,<sup id="cite_ref-:2_8-0" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> or cause a company to adopt it for long term advertising and identity. </p><p>Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared.<sup id="cite_ref-:2_8-1" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Additionally, by linking a slogan to a commonplace discussion topic (e.g. <a href="/wiki/Psychological_stress" title="Psychological stress">stress</a>, <a href="/wiki/Food" title="Food">food</a>, <a href="/wiki/Traffic" title="Traffic">traffic</a>), consumers will recall the slogan more often and associate the corporation with their personal experiences.<sup id="cite_ref-:2_8-2" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>If a slogan is adopted by the public, it can have a notable influence on everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation.<sup id="cite_ref-:2_8-3" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from the discussion.<sup id="cite_ref-:2_8-4" class="reference"><a href="#cite_note-:2-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Social_control">Social control</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=5" title="Edit section: Social control"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Advertising slogans as a system of social control include devices similar to <a href="/wiki/Watchword" class="mw-redirect" title="Watchword">watchwords</a>, catchwords, and <a href="/wiki/Motto" title="Motto">mottoes</a>.<sup id="cite_ref-SaaMoSC_9-0" class="reference"><a href="#cite_note-SaaMoSC-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> The use of slogans may be examined insofar as the slogans elicit unconscious and unintentional responses.<sup id="cite_ref-SaaMoSC_9-1" class="reference"><a href="#cite_note-SaaMoSC-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="The_ongoing_argument">The ongoing argument</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=6" title="Edit section: The ongoing argument"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy.<sup id="cite_ref-:1_2-2" class="reference"><a href="#cite_note-:1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase.<sup id="cite_ref-:1_2-3" class="reference"><a href="#cite_note-:1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Functional_slogans">Functional slogans</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=7" title="Edit section: Functional slogans"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Marketing" title="Marketing">Marketing</a></div> <p>A marketing slogan can play a part in the interplay between rival companies.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> A functional slogan usually:<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <ul><li>states <a href="/wiki/Good_(economics)" class="mw-redirect" title="Good (economics)">product benefits</a> (or <a href="/wiki/Brand" title="Brand">brand</a> benefits) for users (or <a href="/wiki/Buyer" class="mw-redirect" title="Buyer">potential buyers</a>)<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup></li> <li>implies a distinction between it and other firms' products<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup>—with constraints</li> <li>makes a <a href="/wiki/Simple_aspect" class="mw-redirect" title="Simple aspect">simple</a>, concise,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>note 1<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Well-defined" class="mw-redirect" title="Well-defined">clearly defined</a>, and appropriate <a href="/wiki/Press_statement" class="mw-redirect" title="Press statement">statement</a></li> <li>is either <a href="/wiki/Wit" title="Wit">witty</a>, or has a distinct "personality"<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>note 2<span class="cite-bracket">]</span></a></sup></li> <li>gives a <a href="/wiki/Credible" class="mw-redirect" title="Credible">credible</a> impression of a brand or product<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>note 3<span class="cite-bracket">]</span></a></sup></li> <li>makes the consumer experience an emotion; or, creates a <a href="/wiki/Need" title="Need">need</a> or <a href="/wiki/Desire" title="Desire">desire</a><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>note 4<span class="cite-bracket">]</span></a></sup></li> <li>is hard to forget—it adheres to one's memory<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>note 5<span class="cite-bracket">]</span></a></sup></li></ul> <p>The business <a href="/wiki/Sloganeering" class="mw-redirect" title="Sloganeering">sloganeering</a> process communicates the value of a product or service to customers, to sell the product or service. It is a business function for attracting customers. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=8" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Advertising" title="Advertising">Advertising</a> (<a href="/wiki/Consumerism" title="Consumerism">Consumerism</a>)</li> <li><a href="/wiki/Consumer_confusion" title="Consumer confusion">Consumer confusion</a></li> <li><a href="/wiki/Impulse_buying" class="mw-redirect" title="Impulse buying">Impulse buying</a> (<a href="/wiki/Impulse_(psychology)" class="mw-redirect" title="Impulse (psychology)">Impulse</a>)</li> <li><a href="/wiki/Lists_of_slogans" title="Lists of slogans">List of slogans</a></li> <li><a href="/wiki/Media_manipulation" title="Media manipulation">Media manipulation</a></li> <li><a href="/wiki/Political_slogan" class="mw-redirect" title="Political slogan">Political slogan</a></li> <li><a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">Promotion (marketing)</a></li> <li><a href="/wiki/Tagline" title="Tagline">Tagline</a></li> <li><a href="/wiki/Visual_marketing" title="Visual marketing">Visual marketing</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=9" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text">Including all important information.</span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text">Or, an externally evident aspect.</span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text">See also: <a href="/wiki/Brand_recognition" class="mw-redirect" title="Brand recognition">Brand recognition</a>.</span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text">See also: <a href="/wiki/Aspirational_brand" title="Aspirational brand">Aspirational brand</a>.</span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text">Whether one likes it or not; especially if accompanied by <a href="/wiki/Mnemonic" title="Mnemonic">mnemonic</a> devices (such as <a href="/wiki/Jingle" title="Jingle">jingles</a>, ditties, <a href="/wiki/Picture" class="mw-redirect" title="Picture">pictures</a> or <a href="/wiki/Film" title="Film">film</a>).</span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.adslogans.co.uk/ans/nomenclature.html">"The Art and Science of the Advertising Slogan"</a>. Adslogans.co.uk. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110424235057/http://www.adslogans.co.uk/ans/nomenclature.html">Archived</a> from the original on 24 April 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">2011-03-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Art+and+Science+of+the+Advertising+Slogan&rft.pub=Adslogans.co.uk&rft_id=http%3A%2F%2Fwww.adslogans.co.uk%2Fans%2Fnomenclature.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-:1-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:1_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:1_2-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDowlingKabanoff1996" class="citation journal cs1">Dowling, Grahame R.; Kabanoff, Boris (1996-01-01). "Computer-aided content analysis: What do 240 advertising slogans have in common?". <i>Marketing Letters</i>. <b>7</b> (1): 63–75. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1007%2FBF00557312">10.1007/BF00557312</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0923-0645">0923-0645</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Marketing+Letters&rft.atitle=Computer-aided+content+analysis%3A+What+do+240+advertising+slogans+have+in+common%3F&rft.volume=7&rft.issue=1&rft.pages=63-75&rft.date=1996-01-01&rft_id=info%3Adoi%2F10.1007%2FBF00557312&rft.issn=0923-0645&rft.aulast=Dowling&rft.aufirst=Grahame+R.&rft.au=Kabanoff%2C+Boris&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-:0-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-:0_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.thebalance.com/what-is-a-tagline-4017760">"Creating and Using Taglines as Marketing Tools"</a>. <i>The Balance</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2018-03-03</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Balance&rft.atitle=Creating+and+Using+Taglines+as+Marketing+Tools&rft_id=https%3A%2F%2Fwww.thebalance.com%2Fwhat-is-a-tagline-4017760&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFYalch1991" class="citation journal cs1">Yalch, R. F (1991). "Memory in a jingle-jungle: music as a mnemonic device in communicating advertising slogans". <i>Journal of Applied Psychology</i>. <b>76</b> (2): 268–275. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1037%2F0021-9010.76.2.268">10.1037/0021-9010.76.2.268</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Journal+of+Applied+Psychology&rft.atitle=Memory+in+a+jingle-jungle%3A+music+as+a+mnemonic+device+in+communicating+advertising+slogans.&rft.volume=76&rft.issue=2&rft.pages=268-275&rft.date=1991&rft_id=info%3Adoi%2F10.1037%2F0021-9010.76.2.268&rft.aulast=Yalch&rft.aufirst=R.+F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.heraldscotland.com/news/17815202.issue-day-anniversary-first-ad-slogan/">"Anniversary of the first ad slogan"</a>. <i>The Herald</i>. 5 August 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Herald&rft.atitle=Anniversary+of+the+first+ad+slogan&rft.date=2019-08-05&rft_id=https%3A%2F%2Fwww.heraldscotland.com%2Fnews%2F17815202.issue-day-anniversary-first-ad-slogan%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.sthelensstar.co.uk/news/14288202.when-beecham-put-st-helens-on-the-map/">"When Beecham put St Helens on the map"</a>. <i>St Helen's Star</i><span class="reference-accessdate">. Retrieved <span class="nowrap">5 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=St+Helen%27s+Star&rft.atitle=When+Beecham+put+St+Helens+on+the+map&rft_id=https%3A%2F%2Fwww.sthelensstar.co.uk%2Fnews%2F14288202.when-beecham-put-st-helens-on-the-map%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRatcliffe2011" class="citation book cs1">Ratcliffe, Susan (2011). <i>Oxford Treasury of Sayings and Quotations</i>. Oxford University Press. p. 478.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Oxford+Treasury+of+Sayings+and+Quotations&rft.pages=478&rft.pub=Oxford+University+Press&rft.date=2011&rft.aulast=Ratcliffe&rft.aufirst=Susan&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-:2-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_8-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:2_8-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:2_8-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:2_8-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMitchell2007" class="citation journal cs1">Mitchell, Vince (2007). "Social Uses of Advertising". <i>International Journal of Advertising</i>. <b>26</b> (2): 199–222. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1080%2F10803548.2007.11073007">10.1080/10803548.2007.11073007</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=International+Journal+of+Advertising&rft.atitle=Social+Uses+of+Advertising&rft.volume=26&rft.issue=2&rft.pages=199-222&rft.date=2007&rft_id=info%3Adoi%2F10.1080%2F10803548.2007.11073007&rft.aulast=Mitchell&rft.aufirst=Vince&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></span> </li> <li id="cite_note-SaaMoSC-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-SaaMoSC_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-SaaMoSC_9-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">"Slogans As A Means Of Social Control". By Frederick E. Lumley. <i>Papers and Proceedings of the American Sociological Society</i>, Volume 16, 1921. <a rel="nofollow" class="external text" href="https://babel.hathitrust.org/cgi/pt?id=osu.32435006251276&seq=3">p. 121–134</a>.</span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text">"Trade Marking Of Canned Products". By Waldon Fawcett. <i>Canning Age</i>, Volume 1. National Trade Journals, Incorporated, 1920. <a rel="nofollow" class="external text" href="https://books.google.com/books?id=iq3mAAAAMAAJ&pg=PR32">p.32</a>.</span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text">The Effectiveness of a Slogan in Advertising. <i>Engineering and Contracting</i>, Volume 29. Myron C. Clark Publishing Company, 1908. <a rel="nofollow" class="external text" href="https://books.google.com/books?id=0aPmAAAAMAAJ&pg=PA315">p.315</a>.</span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text">"<a rel="nofollow" class="external text" href="https://books.google.com/books?id=uAo9AAAAYAAJ&pg=PA62">Trade-Marks, Trade Names, Slogans and Distinctive Package Designs</a>." Making Advertising Pay. By Harold Francis Eldridge. <a rel="nofollow" class="external text" href="https://books.google.com/books?id=uAo9AAAAYAAJ&pg=PA62">p.62</a>.</span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><i>Building Supply News</i>, Volume 12. Cahners Publishing Company, 1922. <a rel="nofollow" class="external text" href="https://books.google.com/books?id=OCFbAAAAYAAJ&pg=PA104">p.104</a>.</span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://books.google.com/books?id=3yQKAAAAIAAJ">The Mind of the Buyer: A Psychology of Selling</a>. By Harry Dexter Kitson. Macmillan, New York, 1921, <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://www.worldcat.org/oclc/2483371">2483371</a>.</span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://books.google.com/books?id=cxLct1TdIMoC">Effective extension circular letters: how to prepare and use them</a>. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.</span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><i>Everything I Know about Marketing I Learned From Google</i>. By Aaron Goldman. McGraw Hill Professional, 2010, <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-07-174289-4" title="Special:BookSources/978-0-07-174289-4">978-0-07-174289-4</a>.</span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text">"Making Better Box, Not Cheaper Boxes" Ought to be Slogan <i>of</i> the Day — Much Valuable Data Available. <i>Packages</i>, Volume 22, December Issue, 1919, <a rel="nofollow" class="external text" href="https://books.google.com/books?id=Dec1AQAAMAAJ&pg=PA230">p.21</a>.</span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=11" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKnowles2007" class="citation book cs1">Knowles, Elizabeth, ed. (2007). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=rjLTsncFKCgC&q=%22advertising+slogans%22">"Advertising slogans"</a>. <a rel="nofollow" class="external text" href="https://archive.org/details/oxforddictionary0000unse_f8b0/page/3"><i>Oxford Dictionary of Modern Quotations</i></a> (3rd ed.). Oxford University Press. pp. <a rel="nofollow" class="external text" href="https://archive.org/details/oxforddictionary0000unse_f8b0/page/3">3-4</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-19-920-8951" title="Special:BookSources/978-0-19-920-8951"><bdi>978-0-19-920-8951</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Advertising+slogans&rft.btitle=Oxford+Dictionary+of+Modern+Quotations&rft.pages=3-4&rft.edition=3rd&rft.pub=Oxford+University+Press&rft.date=2007&rft.isbn=978-0-19-920-8951&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DrjLTsncFKCgC%26q%3D%2522advertising%2Bslogans%2522&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdvertising+slogan" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_articles">External articles</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Advertising_slogan&action=edit&section=12" title="Edit section: External articles"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wikiquote-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/13px-Wikiquote-logo.svg.png" decoding="async" width="13" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/20px-Wikiquote-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/27px-Wikiquote-logo.svg.png 2x" data-file-width="300" data-file-height="355" /></a></span> Quotations related to <a href="https://en.wikiquote.org/wiki/Special:Search/Advertising_slogan" class="extiw" title="wikiquote:Special:Search/Advertising slogan">Advertising slogan</a> at Wikiquote</li> <li><a rel="nofollow" class="external text" href="http://www.adslogans.co.uk/hof/">The Advertising Slogan Hall of Fame</a>, www.adslogans.co.uk</li> <li><a rel="nofollow" class="external text" href="http://agencyinc.co.uk/">Advertising Industry Guidelines 2014</a></li> <li><a rel="nofollow" class="external text" href="http://sloganshub.com/advertising-slogans/">Advertising Slogans</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol 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.navbox{display:none!important}}</style><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"></div><div role="navigation" class="navbox" aria-labelledby="Media_manipulation" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Media_manipulation" title="Template:Media manipulation"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Media_manipulation" title="Template talk:Media manipulation"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Media_manipulation" title="Special:EditPage/Template:Media manipulation"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Media_manipulation" style="font-size:114%;margin:0 4em"><a href="/wiki/Media_manipulation" title="Media manipulation">Media manipulation</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Context</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Media_bias" title="Media bias">Bias</a></li> <li><a href="/wiki/Crowd_psychology" title="Crowd psychology">Crowd psychology</a></li> <li><a href="/wiki/Deception" title="Deception">Deception</a></li> <li><a href="/wiki/Dumbing_down" title="Dumbing down">Dumbing down</a></li> <li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/Half-truth" title="Half-truth">Half-truths</a></li> <li><a href="/wiki/Mass_media" title="Mass media">Media</a></li> <li><a href="/wiki/Obfuscation" title="Obfuscation">Obfuscation</a></li> <li><a href="/wiki/Orwellian" title="Orwellian">Orwellian</a></li> <li><a href="/wiki/Persuasion" title="Persuasion">Persuasion</a></li> <li><a href="/wiki/Manipulation_(psychology)" title="Manipulation (psychology)">Manipulation (psychology)</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Activism" title="Activism">Activism</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Advocacy" title="Advocacy">Advocacy</a> <ul><li><a href="/wiki/Advocacy_group" title="Advocacy group">group</a></li></ul></li> <li><a href="/wiki/Alternative_media" title="Alternative media">Alternative media</a></li> <li><a href="/wiki/Boycott" title="Boycott">Boycott</a></li> <li><a href="/wiki/Call-out_culture" class="mw-redirect" title="Call-out culture">Call-out culture</a></li> <li><a href="/wiki/Cancel_culture" title="Cancel culture">Cancel culture</a></li> <li><a href="/wiki/Civil_disobedience" title="Civil disobedience">Civil disobedience</a></li> <li><a href="/wiki/Culture_jamming" title="Culture jamming">Culture jamming</a></li> <li><a href="/wiki/Political_demonstration" title="Political demonstration">Demonstrations</a></li> <li><a href="/wiki/Deplatforming" title="Deplatforming">Deplatforming</a></li> <li><a href="/wiki/Grassroots" title="Grassroots">Grassroots</a></li> <li><a href="/wiki/Guerrilla_communication" title="Guerrilla communication">Guerrilla communication</a></li> <li><a href="/wiki/Hacktivism" title="Hacktivism">Hacktivism</a></li> <li><a href="/wiki/Internet_activism" title="Internet activism">Internet</a></li> <li><a href="/wiki/Media_activism" title="Media activism">Media</a></li> <li><a href="/wiki/Occupation_(protest)" title="Occupation (protest)">Occupations</a></li> <li><a href="/wiki/Petition" title="Petition">Petitions</a></li> <li><a href="/wiki/Protest" title="Protest">Protests</a></li> <li><a href="/wiki/Youth_activism" title="Youth activism">Youth</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Advertising" title="Advertising">Advertising</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Billboard" title="Billboard">Billboards</a></li> <li><a href="/wiki/False_advertising" title="False advertising">False</a></li> <li><a href="/wiki/Infomercial" title="Infomercial">Infomercials</a></li> <li><a href="/wiki/Mobile_marketing" title="Mobile marketing">Mobiles</a></li> <li><a href="/wiki/Promotional_model" title="Promotional model">Modeling</a></li> <li><a href="/wiki/Radio_advertisement" title="Radio advertisement">Radio</a></li> <li><a href="/wiki/Sex_in_advertising" title="Sex in advertising">Sex</a></li> <li><a class="mw-selflink selflink">Slogans</a></li> <li><a href="/wiki/Testimonial" title="Testimonial">Testimonials</a></li> <li><a href="/wiki/Television_advertisement" title="Television advertisement">TV</a></li> <li><a href="/wiki/Criticism_of_advertising" title="Criticism of advertising">Criticism of advertising</a></li> <li><a href="/wiki/Annoyance_factor" title="Annoyance factor">Annoyance factor</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div class="hlist"><ul><li><a href="/wiki/Censorship" title="Censorship">Censorship</a></li><li><a href="/wiki/Media_regulation" class="mw-redirect" title="Media regulation">Media regulation</a></li></ul></div></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Book_censorship" title="Book censorship">Books</a></li> <li><a href="/wiki/Broadcast_law" title="Broadcast law">Broadcast law</a></li> <li><a href="/wiki/Burning_of_books_and_burying_of_scholars" title="Burning of books and burying of scholars">Burying of scholars</a></li> <li><a href="/wiki/Catch_and_kill" title="Catch and kill">Catch and kill</a></li> <li><a href="/wiki/Corporate_censorship" title="Corporate censorship">Corporate</a></li> <li><a href="/wiki/Cover-up" title="Cover-up">Cover-ups</a></li> <li><a href="/wiki/Euphemism" title="Euphemism">Euphemism</a></li> <li><a href="/wiki/Film_censorship" title="Film censorship">Films</a></li> <li><a href="/wiki/Historical_negationism" title="Historical negationism">Historical negationism</a></li> <li><a href="/wiki/Internet_censorship" title="Internet censorship">Internet</a></li> <li><a href="/wiki/Political_censorship" title="Political censorship">Political</a></li> <li><a href="/wiki/Religious_censorship" title="Religious censorship">Religious</a></li> <li><a href="/wiki/Self-censorship" title="Self-censorship">Self</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Hoax" title="Hoax">Hoaxing</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alternative_facts" title="Alternative facts">Alternative facts</a></li> <li><a href="/wiki/April_Fools%27_Day" title="April Fools' Day">April Fools'</a></li> <li><a href="/wiki/Deepfake" title="Deepfake">Deepfake</a></li> <li><a href="/wiki/Fake_news" title="Fake news">Fake news</a> <ul><li><a href="/wiki/Fake_news_website" title="Fake news website">websites</a></li></ul></li> <li><a href="/wiki/Fakelore" class="mw-redirect" title="Fakelore">Fakelore</a></li> <li><a href="/wiki/False_document" title="False document">False document</a></li> <li><a href="/wiki/Fictitious_entry" title="Fictitious entry">Fictitious entries</a></li> <li><a href="/wiki/Firehose_of_falsehood" title="Firehose of falsehood">Firehose of falsehood</a></li> <li><a href="/wiki/Forgery" title="Forgery">Forgery</a></li> <li><a href="/wiki/Gaslighting" title="Gaslighting">Gaslighting</a></li> <li><a href="/wiki/List_of_hoaxes" title="List of hoaxes">List</a></li> <li><a href="/wiki/Literary_forgery" title="Literary forgery">Literary</a></li> <li><a href="/wiki/Lying_press" title="Lying press">Lying press</a></li> <li><a href="/wiki/Photograph_manipulation" title="Photograph manipulation">Photograph manipulation</a></li> <li><a href="/wiki/Racial_hoax" title="Racial hoax">Racial</a></li> <li><a href="/wiki/Urban_legends_and_myths" class="mw-redirect" title="Urban legends and myths">Urban legend</a></li> <li><a href="/wiki/Virus_hoax" title="Virus hoax">Virus</a></li> <li><a href="/wiki/Video_manipulation" title="Video manipulation">Video manipulation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Marketing" title="Marketing">Marketing</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brand" title="Brand">Branding</a></li> <li><a href="/wiki/Loyalty_marketing" title="Loyalty marketing">Loyalty</a></li> <li><a href="/wiki/Product_marketing" title="Product marketing">Product</a></li> <li><a href="/wiki/Product_placement" title="Product placement">Product placement</a></li> <li><a href="/wiki/Publicity" title="Publicity">Publicity</a></li> <li><a href="/wiki/Market_research" title="Market research">Research</a></li> <li><a href="/wiki/Word-of-mouth_marketing" title="Word-of-mouth marketing">Word of mouth</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/News_media" title="News media">News media</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Agenda-setting_theory" title="Agenda-setting theory">Agenda-setting</a></li> <li><a href="/wiki/News_broadcasting" title="News broadcasting">Broadcasting</a></li> <li><a href="/wiki/Media_circus" title="Media circus">Circus</a></li> <li><a href="/wiki/24-hour_news_cycle" title="24-hour news cycle">Cycle</a></li> <li><a href="/wiki/Emotive_conjugation" title="Emotive conjugation">Emotive conjugation</a></li> <li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/Infotainment" title="Infotainment">Infotainment</a></li> <li><a href="/wiki/Managing_the_news" title="Managing the news">Managing</a></li> <li><a href="/wiki/Narcotizing_dysfunction" title="Narcotizing dysfunction">Narcotizing dysfunction</a></li> <li><a href="/wiki/Newspeak" title="Newspeak">Newspeak</a></li> <li><a href="/wiki/Media_event" title="Media event">Pseudo-event</a></li> <li><a href="/wiki/Media_scrum" title="Media scrum">Scrum</a></li> <li><a href="/wiki/Sensationalism" title="Sensationalism">Sensationalism</a></li> <li><a href="/wiki/Tabloid_journalism" title="Tabloid journalism">Tabloid journalism</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Political_campaign" title="Political campaign">Political campaigning</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Campaign_advertising" title="Campaign advertising">Advertising</a></li> <li><a href="/wiki/Astroturfing" title="Astroturfing">Astroturfing</a></li> <li><a href="/wiki/Attack_ad" title="Attack ad">Attack ad</a></li> <li><a href="/wiki/Canvassing" title="Canvassing">Canvassing</a></li> <li><a href="/wiki/Character_assassination" title="Character assassination">Character assassination</a></li> <li><a href="/wiki/Dog_whistle_(politics)" title="Dog whistle (politics)">Dog whistle</a></li> <li><a href="/wiki/Election_promise" title="Election promise">Election promises</a></li> <li><a href="/wiki/Lawn_sign" title="Lawn sign">Lawn signs</a></li> <li><a href="/wiki/Party_platform" title="Party platform">Party platforms (or manifestos)</a></li> <li><a href="/wiki/Name_recognition" title="Name recognition">Name recognition</a></li> <li><a href="/wiki/Negative_campaigning" title="Negative campaigning">Negative</a></li> <li><a href="/wiki/Push_poll" title="Push poll">Push polling</a></li> <li><a href="/wiki/Smear_campaign" title="Smear campaign">Smear campaign</a></li> <li><a href="/wiki/Wedge_issue" title="Wedge issue">Wedge issue</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Propaganda" title="Propaganda">Propaganda</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bandwagon_effect" title="Bandwagon effect">Bandwagon</a></li> <li><a href="/wiki/Big_lie" title="Big lie">Big lie</a></li> <li><a href="/wiki/Crowd_manipulation" title="Crowd manipulation">Crowd manipulation</a></li> <li><a href="/wiki/Disinformation" title="Disinformation">Disinformation</a></li> <li><a href="/wiki/Fearmongering" title="Fearmongering">Fearmongering</a></li> <li><a href="/wiki/Framing_(social_sciences)" title="Framing (social sciences)">Framing</a></li> <li><a href="/wiki/Indoctrination" title="Indoctrination">Indoctrination</a></li> <li><a href="/wiki/Loaded_language" title="Loaded language">Loaded language</a></li> <li><a href="/wiki/National_myth" title="National myth">National mythology</a></li> <li><a href="/wiki/Rally_%27round_the_flag_effect" title="Rally 'round the flag effect">Rally 'round the flag effect</a></li> <li><a href="/wiki/Propaganda_techniques" title="Propaganda techniques">Techniques</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Psychological_warfare" title="Psychological warfare">Psychological warfare</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Airborne_leaflet_propaganda" title="Airborne leaflet propaganda">Airborne leaflets</a></li> <li><a href="/wiki/False_flag" title="False flag">False flag</a></li> <li><a href="/wiki/Fifth_column" title="Fifth column">Fifth column</a></li> <li><a href="/wiki/Information_warfare" title="Information warfare">Information (IT)</a></li> <li><a href="/wiki/Lawfare" title="Lawfare">Lawfare</a></li> <li><a href="/wiki/Political_warfare" title="Political warfare">Political</a></li> <li><a href="/wiki/Public_diplomacy" title="Public diplomacy">Public diplomacy</a></li> <li><a href="/wiki/Sedition" title="Sedition">Sedition</a></li> <li><a href="/wiki/Subversion" title="Subversion">Subversion</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Public_relations" title="Public relations">Public relations</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cult_of_personality" title="Cult of personality">Cult of personality</a></li> <li><a href="/wiki/Doublespeak" title="Doublespeak">Doublespeak</a></li> <li><a href="/wiki/Non-apology_apology" title="Non-apology apology">Non-apology apology</a></li> <li><a href="/wiki/Reputation_management" title="Reputation management">Reputation management</a></li> <li><a href="/wiki/Slogan" title="Slogan">Slogans</a></li> <li><a href="/wiki/Sound_bite" title="Sound bite">Sound bites</a></li> <li><a href="/wiki/Spin_(propaganda)" title="Spin (propaganda)">Spin</a></li> <li><a href="/wiki/Transfer_(propaganda)" title="Transfer (propaganda)">Transfer</a></li> <li><a href="/wiki/Understatement" title="Understatement">Understatement</a></li> <li><a href="/wiki/Weasel_word" title="Weasel word">Weasel words</a></li> <li><a href="/wiki/Corporate_propaganda" title="Corporate propaganda">Corporate propaganda</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Sales" title="Sales">Sales</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cold_calling" title="Cold calling">Cold calling</a></li> <li><a href="/wiki/Door-to-door" title="Door-to-door">Door-to-door</a></li> <li><a href="/wiki/Pricing" title="Pricing">Pricing</a></li> <li><a href="/wiki/Product_demonstration" title="Product demonstration">Product demonstrations</a></li> <li><a href="/wiki/Sales_promotion" title="Sales promotion">Promotion</a> <ul><li><a href="/wiki/Spaving" title="Spaving">Spaving</a></li></ul></li> <li><a href="/wiki/Promotional_merchandise" title="Promotional merchandise">Promotional merchandise</a></li> <li><a href="/wiki/Telemarketing" title="Telemarketing">Telemarketing</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Influence-for-hire" title="Influence-for-hire">Influence-for-hire</a></li> <li><a href="/wiki/Media_bias" title="Media bias">Media bias</a> <ul><li><a href="/wiki/Media_bias_in_the_United_States" title="Media bias in the United States">United States</a></li></ul></li> <li><a href="/wiki/Concentration_of_media_ownership" title="Concentration of media ownership">Media concentration</a></li> <li><a href="/wiki/Media_democracy" title="Media democracy">Media democracy</a></li> <li><a href="/wiki/Media_ecology" title="Media ecology">Media ecology</a></li> <li><a href="/wiki/Media_ethics" title="Media ethics">Media ethics</a></li> <li><a href="/wiki/Media_franchise" title="Media franchise">Media franchise</a></li> <li><a href="/wiki/Influence_of_mass_media" title="Influence of mass media">Media influence</a></li> <li><a href="/wiki/Media_proprietor" title="Media proprietor">Media proprietor</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style></div><div role="navigation" class="navbox authority-control" aria-label="Navbox" style="padding:3px"><table class="nowraplinks hlist navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority 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