Amberley Labels | Optima Graphic Design Consultants

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latest news and articles</p> </div> <a class="nav-link" href="/careers" aria-label="Careers" id="mega_careers"> Careers </a> <div class="mega_menu_sub_nav" aria-labelledby="mega_careers"> </div> </div> <div class="col-2"> <a class="nav-link" href="/contact" aria-label="Contact" id="mega_contact"> Contact </a> </div> </div> </div> </nav> </div> </div> </div> </header> </div> <main id="main" class="project-detail"> <div class="page_hero" style="background-color: #2F3546"> <div class="mobile_background"> <img src="/images/jcogs_img/cache/Amberley_Brand_Square_Preview_-_28de80_-_8c5ed47e46ee771e490c6eb88ce0791a055d9c11.jpg" srcset="/images/jcogs_img/cache/Amberley_Brand_Square_Preview_-_28de80_-_8c5ed47e46ee771e490c6eb88ce0791a055d9c11_700w.jpg 700w, /images/jcogs_img/cache/Amberley_Brand_Square_Preview_-_28de80_-_8c5ed47e46ee771e490c6eb88ce0791a055d9c11_1050w.jpg 1050w, /images/jcogs_img/cache/Amberley_Brand_Square_Preview_-_28de80_-_8c5ed47e46ee771e490c6eb88ce0791a055d9c11.jpg 1051w" sizes="(max-width:700px) 700px, (max-width:1050px) 1050px, 1051px" alt="https://www.optimadesign.co.uk/assets/images/common/Amberley_Brand_Square_Preview.jpg" data-aos="fade" data-aos-delay="200" data-aos-once="true" class="hero_image"> </div> <div class="desktop_background" style="background-image: url('')" data-aos="fade" data-aos-delay="200" data-aos-once="true" ></div> <div class="container"> <div class="row"> <div class="col-12 col-lg-6"> <div class="hero_content"> <div> <h1 class=""> <span>Amberley Labels</span> A luxury new look for Amberley Labels </h1> <p>A premium brand makeover for an award-winning decorative label business.</p> </div> <div class="hero_link"> </div> </div> </div> <div class="col-12 col-lg-5 col-xl-6 d-none d-lg-block"> <img loading="lazy" src="/images/jcogs_img/cache/Amberley_Brand_Hero_-_28de80_-_3a87eea24873db8be0186ce35e8fff765a7eff7d.png" srcset="/images/jcogs_img/cache/Amberley_Brand_Hero_-_28de80_-_3a87eea24873db8be0186ce35e8fff765a7eff7d_676w.png 676w, /images/jcogs_img/cache/Amberley_Brand_Hero_-_28de80_-_3a87eea24873db8be0186ce35e8fff765a7eff7d_1014w.png 1014w, /images/jcogs_img/cache/Amberley_Brand_Hero_-_28de80_-_3a87eea24873db8be0186ce35e8fff765a7eff7d.png 1015w" sizes="(max-width:676px) 676px, (max-width:1014px) 1014px, 1015px" alt="Amberley_Brand_Hero.png" data-aos="fade" data-aos-once="true" class="lazy hero_image in_container"> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-12 mx-auto"> <p class="entry_date"> Written by <a href="/about-us/our-team/julian-havenhand">Julian Havenhand</a> </p> </div> </div> </div> <div class="page_intro"> <div class="container"> <div class="row"> <div class="col-12 col-lg-7" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <h2>Amberley needed their brand to exude quality and appeal to design agency creatives and luxury brand owners.</h2> <p>Amberley Labels have a long history going back over sixty years, in which they have become experts in world class, multi-process, print and embellishment technologies.</p> <p>Optima crafted a bespoke brand mark and monogram – confident and refined with a little bit of flourish. Copper foil was chosen as the primary brand material, paired with a blue-grey brand colour to set it off beautifully – and a premium brand was born which does justice to their values and culture of quality. The brand identity evokes the same elegant style as many of the award-winning labels that Amberley produce; which are applied to premium gins and spirits, wines, fragrances and fancy foodstuffs.</p> </div> <div class="col-12 col-lg-3 offset-lg-2" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500">                 <div class="project_sidebar"> <p><strong>Services</strong></p> <ul> <li>Brand strategy</li> <li>Brand identity</li> <li>Brand guidelines and toolkit</li> </ul> <p><strong>Sector</strong></p> <ul> <li>Business services / packaging</li> </ul> <p><strong>Website</strong></p> <ul> <li><a href="https://www.amberleylabels.com/">amberleylabels.com</a></li> </ul> </div> </div> </div> </div> </div> <section class="full-width-image" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-md-12 "> <img loading="lazy" src="/images/jcogs_img/cache/Amberley_Labels_Logo_-_28de80_-_f913c7720e7f83602055af7b73e76c223b90eb02.jpg" srcset="/images/jcogs_img/cache/Amberley_Labels_Logo_-_28de80_-_f913c7720e7f83602055af7b73e76c223b90eb02_1794w.jpg 1794w, /images/jcogs_img/cache/Amberley_Labels_Logo_-_28de80_-_f913c7720e7f83602055af7b73e76c223b90eb02_2691w.jpg 2691w, /images/jcogs_img/cache/Amberley_Labels_Logo_-_28de80_-_f913c7720e7f83602055af7b73e76c223b90eb02.jpg 2692w" sizes="(max-width:1794px) 1794px, (max-width:2691px) 2691px, 2692px" alt="Amberley_Labels_Logo.jpg" class="lazy"> </div> </div> </div> </section> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <blockquote> <p>The bespoke Amberley ‘A’ has been crafted within the brand mark and is also used as a standalone monogram, to represent a shorthand version of the brand. The typography features the font Collier, inspired by early twentieth century lettering, with elegant but quirky nicks and flares providing a refined character but with plenty of personality.</p> </blockquote> </div> </div> </div> </section> <section class="section fl_images"> <div class="container"> <div class="row"> <div class="col-12"> <div class="fl_images_masonry_container grid"> <div class="grid-sizer"></div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Amberley_Metallic-Foil-Logo_-_28de80_-_12e106829fad785a215f4138d65185a2fbdbac4f.jpg" srcset="/images/jcogs_img/cache/Amberley_Metallic-Foil-Logo_-_28de80_-_12e106829fad785a215f4138d65185a2fbdbac4f_579w.jpg 579w, /images/jcogs_img/cache/Amberley_Metallic-Foil-Logo_-_28de80_-_12e106829fad785a215f4138d65185a2fbdbac4f_868w.jpg 868w, /images/jcogs_img/cache/Amberley_Metallic-Foil-Logo_-_28de80_-_12e106829fad785a215f4138d65185a2fbdbac4f.jpg 869w" sizes="(max-width:579px) 579px, (max-width:868px) 868px, 869px" alt="Amberley_Metallic-Foil-Logo.jpg"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Amberley_Logo_Guides_-_28de80_-_4b28d1a4efd27b2f8f65370f6463b02da5ac7710.jpg" srcset="/images/jcogs_img/cache/Amberley_Logo_Guides_-_28de80_-_4b28d1a4efd27b2f8f65370f6463b02da5ac7710_876w.jpg 876w, /images/jcogs_img/cache/Amberley_Logo_Guides_-_28de80_-_4b28d1a4efd27b2f8f65370f6463b02da5ac7710_1314w.jpg 1314w, /images/jcogs_img/cache/Amberley_Logo_Guides_-_28de80_-_4b28d1a4efd27b2f8f65370f6463b02da5ac7710.jpg 1315w" sizes="(max-width:876px) 876px, (max-width:1314px) 1314px, 1315px" alt="Amberley_Logo_Guides.jpg"> </div> </div> </div> </div> </div> </section> <section class="full-width-image"> <img src="/images/jcogs_img/cache/Amberley_Stationery_-_28de80_-_ee690b93f07916db2ad48fe9f12eb9f85decf04a.jpg" srcset="/images/jcogs_img/cache/Amberley_Stationery_-_28de80_-_ee690b93f07916db2ad48fe9f12eb9f85decf04a_897w.jpg 897w, /images/jcogs_img/cache/Amberley_Stationery_-_28de80_-_ee690b93f07916db2ad48fe9f12eb9f85decf04a_1345w.jpg 1345w, /images/jcogs_img/cache/Amberley_Stationery_-_28de80_-_ee690b93f07916db2ad48fe9f12eb9f85decf04a.jpg 1346w" sizes="(max-width:897px) 897px, (max-width:1345px) 1345px, 1346px" alt="" class="lazy"> </section> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <blockquote> <p>Amberley's luxe new look carries through into every element of the brand presence, including corporate stationery which has been elevated using copper foil blocking and card edging in contrasting grey and crisp white paper stocks.</p> </blockquote> </div> </div> </div> </section> <section class="section fl_title_content_split" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> </div> </div> </section> <section class="section fl_vertical_horizontal_slide_banner" style="background-color: #3F4253"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8"> <h2>Brand guidelines showcase the contributing elements of the identity, including photography – an important part of how the company communicates </h2> </div> </div> </div> <div class="image_container"> <img loading="lazy" src="/images/jcogs_img/cache/Amberley_Brand_Guidelines_-_28de80_-_18cca93e99f6f8db36f5de38ed466d34722b3e3f.png" srcset="/images/jcogs_img/cache/Amberley_Brand_Guidelines_-_28de80_-_18cca93e99f6f8db36f5de38ed466d34722b3e3f_1500w.png 1500w, /images/jcogs_img/cache/Amberley_Brand_Guidelines_-_28de80_-_18cca93e99f6f8db36f5de38ed466d34722b3e3f_2250w.png 2250w, /images/jcogs_img/cache/Amberley_Brand_Guidelines_-_28de80_-_18cca93e99f6f8db36f5de38ed466d34722b3e3f.png 2251w" sizes="(max-width:1500px) 1500px, (max-width:2250px) 2250px, 2251px" alt="Amberley_Brand_Guidelines.png" class="lazy"> </div> </section> <section class="section fl_testimonial" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 mx-auto"> <img class="quotes" src="/assets/images/templates/quotes.svg" alt="Quote marks" data-aos="fade-up" data-aos-duration="1500" data-aos-offset="-400" data-aos-once="true"/> <div class="testimonial_slider"> <div class="slide"> <h2 style="font-style:italic"><em>Having spent the last 18 months developing and investing in the Amberley business behind the scenes, we’re really excited all of our hard work has culminated in a new world-class brand.”</em></h2> <p class="name">Dennis Patterson</p> <p class="role_company">Business Unit President, Coveris Graphic, Labels & Board Division</p> </div> </div> <div class="testimonial_slider_nav"> <a class="prev dyn-arrow-link dyn-arrow-link--secondary"> <span class="sr-only">Previous Slide</span> </a> <a class="next dyn-arrow-link dyn-arrow-link--secondary"> <span class="sr-only">Next Slide</span> </a> </div> </div> </div> </div> </section> <section class="section fl_images"> <div class="container"> <div class="row"> <div class="col-12"> <div class="fl_images_masonry_container grid"> <div class="grid-sizer"></div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Amberley_Product_Photography_-_28de80_-_77600a0359524bed1d06912085ab0f9ef46a96c6.jpg" srcset="/images/jcogs_img/cache/Amberley_Product_Photography_-_28de80_-_77600a0359524bed1d06912085ab0f9ef46a96c6_579w.jpg 579w, /images/jcogs_img/cache/Amberley_Product_Photography_-_28de80_-_77600a0359524bed1d06912085ab0f9ef46a96c6_868w.jpg 868w, /images/jcogs_img/cache/Amberley_Product_Photography_-_28de80_-_77600a0359524bed1d06912085ab0f9ef46a96c6.jpg 869w" sizes="(max-width:579px) 579px, (max-width:868px) 868px, 869px" alt="Amberley_Product_Photography.jpg"> </div> <div class="grid-item" data-aos="fade-up" data-aos-once="true" data-aos-duration="1500"> <img src="/images/jcogs_img/cache/Amberley_Photography_Style_-_28de80_-_5b5b5b3ddd4f840aab9b52564575d806d3f1fc63.jpg" srcset="/images/jcogs_img/cache/Amberley_Photography_Style_-_28de80_-_5b5b5b3ddd4f840aab9b52564575d806d3f1fc63_584w.jpg 584w, /images/jcogs_img/cache/Amberley_Photography_Style_-_28de80_-_5b5b5b3ddd4f840aab9b52564575d806d3f1fc63_876w.jpg 876w, /images/jcogs_img/cache/Amberley_Photography_Style_-_28de80_-_5b5b5b3ddd4f840aab9b52564575d806d3f1fc63.jpg 877w" sizes="(max-width:584px) 584px, (max-width:876px) 876px, 877px" alt="Amberley_Photography_Style.jpg"> </div> </div> </div> </div> </div> </section> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <p>Optima directed the photography brand style for Amberley’s products and their people. The photography, with a superb level of detail, helps to convey their passion for perfection and obsession for quality. The resulting images are showcased beautifully on the company website and create a distinctive brand presence on social media feeds which stops you mid-scroll.</p> </div> </div> </div> </section> <section class="section fl_latest_news_projects project_blog_detail_feed"> <div class="container"> <div class="row"> <div class="col-12"> <h2>Latest</h2> </div> </div> <div class="row projects_row"> <div class="col-12 col-lg-8" data-aos="fade-up" data-aos-duration="1500" data-aos-once="true"> <div class="card latest_news_project"> <div class="card_img"> <img src="/images/jcogs_img/cache/Belvin_Landscape_Preview_-_28de80_-_f85a23bb972ee4c4e2b93587bc48d07011bdf18b.jpg" srcset="/images/jcogs_img/cache/Belvin_Landscape_Preview_-_28de80_-_f85a23bb972ee4c4e2b93587bc48d07011bdf18b_750w.jpg 750w, /images/jcogs_img/cache/Belvin_Landscape_Preview_-_28de80_-_f85a23bb972ee4c4e2b93587bc48d07011bdf18b_1125w.jpg 1125w, /images/jcogs_img/cache/Belvin_Landscape_Preview_-_28de80_-_f85a23bb972ee4c4e2b93587bc48d07011bdf18b.jpg 1126w" sizes="(max-width:750px) 750px, (max-width:1125px) 1125px, 1126px" alt="">  </div> <h3> <a href="/work/belvin">Belvin Construction</a> </h3> <span class="tag">Design</span> <p>How Belvin Construction built a company and a brand from scratch.</p> </div> </div> <div class="col-12 col-lg-4" data-aos="fade-up" data-aos-duration="1500" data-aos-once="true"> <div class="card latest_news_project"> <div class="card_img"> <img src="/images/jcogs_img/cache/iGolf_Square_Preview_-_28de80_-_eab8a429dee8be2f4ce493a02a8b43b72d73c9a6.jpg" srcset="/images/jcogs_img/cache/iGolf_Square_Preview_-_28de80_-_eab8a429dee8be2f4ce493a02a8b43b72d73c9a6_750w.jpg 750w, /images/jcogs_img/cache/iGolf_Square_Preview_-_28de80_-_eab8a429dee8be2f4ce493a02a8b43b72d73c9a6_1125w.jpg 1125w, /images/jcogs_img/cache/iGolf_Square_Preview_-_28de80_-_eab8a429dee8be2f4ce493a02a8b43b72d73c9a6.jpg 1126w" sizes="(max-width:750px) 750px, (max-width:1125px) 1125px, 1126px" alt="">  </div> <h3> <a href="/work/get-into-golf-microsite">Teeing off with a new Microsite for England Golf</a> </h3> <span class="tag">Design</span> <p></p> </div> </div> </div> </div> </section> </main> <section class="section section--pre-footer"> <div class="container"> <div class="row"> <div class="col-12" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="row"> <div class="col-12 col-md-4 me-auto"> <div class="px-3 p-md-0 mb-5 mb-md-0"> <h3>We’d love to be involved in your next project</h3> <p>We can work with you to:</p> <ul><li>Create, refine or rationalise your brand</li><li>Develop a stunning bespoke website</li><li>Produce innovative design for print or digital</li><li>Advance your digital marketing </li></ul> <a href="/contact" class="dyn-arrow-link dyn-arrow-link--secondary">Get in touch </a> </div> </div> <div class="col-12 col-md-7 px-0 px-md-3"> <div class="row"> <div class="col-12"> <img loading="lazy" src="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg" srcset="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_400w.jpg 400w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_600w.jpg 600w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg 601w" sizes="(max-width:400px) 400px, (max-width:600px) 600px, 601px" alt="Duke of Wellington exterior" class="lazy img-fluid"> </div> </div> </div> </div> <div class="row"> <div class="col-12 col-md-7 ms-auto"> <div class="hold-music-wrapper"> <div class="hold-music-content"> <div class="px-3 p-md-0"> <div class="title"> What’s playing on our hold music? </div> <div class="song-artist"> Blondie – Atomic </div> <div class="supporting"> Because we are constructing a web framework using Atomic Design Principles </div> </div> 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