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Instructure Brand Guide | Overview | Instructure
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/sites/default/files/styles/large_hq/public/image/2021-12/Header-blue-gradient.png?itok=FFTgDkRw 2x"/> <img loading="lazy" width="1366" height="470" src="https://www.instructure.com/sites/default/files/image/2021-06/Clear.gif" alt="Header with blue gradient" class="lazyload" data-src="/sites/default/files/styles/large_hq/public/image/2021-12/Header-blue-gradient.png?itok=FFTgDkRw" typeof="foaf:Image" /> </picture> </div> <div class='header-wrapper'> <div class="content--wrapper"> <div class="event-date"> </div> <h1 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="pthe-instructureppspan-classemphasisbrand-guidespanp"><p>The Instructure</p> <p><span class="emphasis">Brand Guide</span></p></h1> </div> </div> </article> </div> <div class="node__content"> <div class="layout twocol-layout bg-color--none m-top--normal m-bottom--half width--50-50 vertical-align--top"> <div class="layout-content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blocktext block--text"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="pcompanyp"><p>Company</p></h2> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Instructure is dedicated to improving teaching and learning. The <a href="https://www.instructure.com/about/learning-platform">Instructure Ed-cosystem</a> helps make learning personal through software, content, assessment tools, professional development, partner technologies, and a million-member-strong user community. Instructure solutions amplify the power of teaching and elevate the learning process, leading ultimately to improved learning outcomes.</p></div> <div class="field field--name-field-extra-margin field--type-boolean field--label-hidden field__item">0</div> </div> </div> <div class="layout__region layout__region--second"> <div class="block block-layout-builder block-inline-blocktext block--text"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="pmissionp"><p>Mission</p></h2> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p style="max-width: 500px;">Instructure elevates student success, amplifies the power of teaching, and inspires everyone to learn together.</p> </div> </div> </div> </div> </div> <div class="layout onecol-layout bg-color--none m-top--half m-bottom--half"> <div class="layout-content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blockaccordion block--accordion"> <div class="left-col-wrapper"> <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-entity-embed"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/image/2021-03/K12-LMS-Accordion_K5-comp.jpg" width="1000" height="1200" alt="teacher with a group of students" typeof="foaf:Image" /> </div> </article> </div> </div> </div> <div class="accordion-wrapper"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="our-values"><p>Our Values</p> </h2> <div class="field field--name-field-p-accordion field--type-entity-reference-revisions field--label-hidden field__items accordion" data-accordion data-allow-all-closed="true"> <div class="paragraph paragraph--type--accordion-item paragraph--view-mode--default accordion-item" data-accordion-item> <a href="#" class="field field--name-field-label field--type-text-long field--label-hidden accordion-title"><p>Ownership</p> </a> <div class="field field--name-field-description field--type-text-long field--label-hidden accordion-content" data-tab-content><p>We鈥檙e all owners. We鈥檙e accountable for our work and our actions, and we stand behind our products and services.</p></div> </div> <div class="paragraph paragraph--type--accordion-item paragraph--view-mode--default accordion-item" data-accordion-item> <a href="#" class="field field--name-field-label field--type-text-long field--label-hidden accordion-title"><p>Relationships</p> </a> <div class="field field--name-field-description field--type-text-long field--label-hidden accordion-content" data-tab-content><p>Instructure is all about building meaningful relationships based on trust, respect, and mutual success鈥攚hether they鈥檙e peer-peer, teacher-student, manager-employee, or company-customer.</p></div> </div> <div class="paragraph paragraph--type--accordion-item paragraph--view-mode--default accordion-item" data-accordion-item> <a href="#" class="field field--name-field-label field--type-text-long field--label-hidden accordion-title"><p>Equality</p> </a> <div class="field field--name-field-description field--type-text-long field--label-hidden accordion-content" data-tab-content><p>We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.</p></div> </div> <div class="paragraph paragraph--type--accordion-item paragraph--view-mode--default accordion-item" data-accordion-item> <a href="#" class="field field--name-field-label field--type-text-long field--label-hidden accordion-title"><p>Openness</p> </a> <div class="field field--name-field-description field--type-text-long field--label-hidden accordion-content" data-tab-content><p>We鈥檙e open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how we can make them better.</p></div> </div> <div class="paragraph paragraph--type--accordion-item paragraph--view-mode--default accordion-item" data-accordion-item> <a href="#" class="field field--name-field-label field--type-text-long field--label-hidden accordion-title"><p>Simplicity</p> </a> <div class="field field--name-field-description field--type-text-long field--label-hidden accordion-content" data-tab-content><p>Our software makes lifelong learning easier. We strive for simplicity and ease of use in everything we do鈥攆rom product design to communication to customer experience.</p></div> </div> </div> </div> <div class="block block-layout-builder block-inline-blockaccordion block--accordion bg-container"></div> </div> </div> </div> </div> <div class="layout onecol-layout bg-color--none m-top--half m-bottom--half"> <div class="layout-content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blocktext block--text"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="p-classtext-align-centerour-corporate-brandp"><p class="text-align-center">Our Corporate Brand</p></h2> </div> <div class="block block-layout-builder block-inline-blockcustom-code block--custom-code"> <div class="clearfix text-formatted field field--name-field-source-code field--type-text-long field--label-hidden field__item"><a href='http://instructure.com/about/brand-guide/instructure'><img style='max-width: 300px; display:block; margin: 0 auto; margin-top: 35px;' src='https://www.instructure.com/sites/default/files/image/2021-12/2021_Instructure_Logo_stacked_0.png' alt='Instructure Logo'></a></div> </div> <div class="block block-layout-builder block-inline-blocktext block--text"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="p-classtext-align-centerour-product-brandsp"><p class="text-align-center">Our Product Brands</p></h2> <div class="field field--name-field-extra-margin field--type-boolean field--label-hidden field__item">0</div> </div> <div class="block block-layout-builder block-inline-blockcustom-code block--custom-code"> <div class="clearfix text-formatted field field--name-field-source-code field--type-text-long field--label-hidden field__item"><img style='margin-top: 35px;' src='https://www.instructure.com/sites/default/files/image/2023-06/Instructure_Products.png' alt='Instructure Products' ></div> </div> </div> </div> </div> <div class="layout onecol-layout bg-color--none m-top--half m-bottom--half"> <div class="layout-content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blocktext block--text"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="p-classtext-align-centerbrand-architecturenbspp"><p class="text-align-center">Brand Architecture </p></h2> </div> <div class="block block-layout-builder block-inline-blockcustom-code block--custom-code"> <div class="clearfix text-formatted field field--name-field-source-code field--type-text-long field--label-hidden field__item"><img style='margin-top: 35px;' src='https://www.instructure.com/sites/default/files/image/2023-06/Instructure_FamilyTree_All_Products.png' alt='Brand Family Tree Graphic' ></div> </div> </div> </div> </div> <div class="layout onecol-layout bg-color--none m-top--half m-bottom--half"> <div class="layout-content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blockpathways block--pathways children-number--2"> <div class="block-content"> <h2 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="questions-resources"><p>Questions + Resources</p> </h2> <div class="field field--name-field-p-pathways-cards field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--pathways-card paragraph--view-mode--default"> <h3 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="need-the-instructure-boilerplate"><p>Need the Instructure boilerplate?</p> </h3> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. Today the Instructure Ed-cosystem supports more than 30 million educators and learners around the world.</p></div> <div class="field field--name-field-p-link field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--link-default paragraph--view-mode--default"> <div class="field field--name-field-link field--type-link field--label-hidden field__item"> <a href="https://www.instructure.com" id="button-19662-pathways_card-40425" aria-label="Learn More"> Learn More </a> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--pathways-card paragraph--view-mode--default"> <h3 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="curious-about-the-panda"><p>Curious about the Panda?</p> </h3> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>We get this a lot. Over the years, the panda has become an unofficial Instructure mascot. Everyone loves the panda. But the key to keeping it lovable is not overusing it. So we keep a tight handle on all things panda, using it only for internal marketing and InstructureCon. Want a panda piece? It may not work out, but it鈥檚 worth at least asking the creative team. No rogue, unapproved panda materials allowed.</p></div> </div> </div> </div> </div> </div> <div class="block block-layout-builder block-inline-blockpathways block--pathways children-number--2"> <div class="block-content"> <div class="field field--name-field-p-pathways-cards field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--pathways-card paragraph--view-mode--default"> <h3 class="field heading field--name-field-heading field--type-text-long field--label-hidden field__item" id="looking-for-media-resources"><p>Looking for media resources?</p> </h3> <div class="field field--name-field-p-link field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--link-default paragraph--view-mode--default"> <div class="field field--name-field-link field--type-link field--label-hidden field__item"> <a 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