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<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="format-detection" content="telephone=no">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NJPSPSD5');</script>  <title>Mission･Values｜LY Corporation</title> <link rel="icon" href="/assets/images/favicon.ico"> <link rel="apple-touch-icon" href="/assets/images/apple-touch-icon.png"> <link rel="stylesheet" href="/assets/css/style.css"> <link rel="canonical" href="https://www.lycorp.co.jp/en/company/mission/"> <meta name="description" content="This page provides LY Corporation's information about [Mission･Values]."> <meta name="keywords" content="Yahoo!, ヤフー,やふー,LINE,ライン,らいん,Zホールディングス,ZHD"> <meta name="pubdate" content="Fri, 20 Oct 2023 14:59:35 +0900"> <meta property="og:locale" content="ja_JP"> <meta property="og:type" content="website"> <meta property="og:title" content="Mission･Values｜LY Corporation"> <meta property="og:description" content="This page provides LY Corporation's information about [Mission･Values]."> <meta property="og:url" content="https://www.lycorp.co.jp/en/company/mission/"> <meta property="og:site_name" content="LY Corporation"> <meta property="og:image" content="https://www.lycorp.co.jp/assets/images/ogp_ly_en_bk_1200_628.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <meta name="twitter:card" content="summary_large_image"> </head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NJPSPSD5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script src="/en/en_header.js"></script> <div class="global-container"> <div class="breadcrumbs"> <ul> <li><a href="/en/"><img src="/assets/images/icon_home.svg" width="14" height="14" alt="Home"></a></li> <li><a href="https://www.lycorp.co.jp/en/company/">Corporate Information</a></li> <li>Mission･Values</li> </ul> </div> <div class="page-heading-lv3"> <div class="inner"> <h1>Mission･Values</h1> </div> </div> <div class="body-container bottom-padding"> <div class="article-inner search-target"> <h2 class="c-h2" style="font-size: 240%;">Mission</h2> <h2 class="c-index-h2">Create an amazing life platform that brings WOW! to our users.</h2> <h4 class="c-index-h4">From when you wake up until you fall asleep, as the foundation for your daily life,we aim to surprise, inspire and make your life better.</h4> <p class="c-body">We have steadily expanded our presence in the business landscape and the number of services we offer our users, which in turn has caused our impact on our users’ lives to grow.<br />Moving forward, we will keep challenging ourselves to use our technology and services to create new and unexpected value in our users’daily lives.</p> <p class="c-body"><picture class="c-image"><img src="/en/company/230919_LY_mission_illustration_150dpi.png" alt="" /> </picture></p> <h2 class="c-h2" style="font-size: 240%;">Values</h2> <p class="c-body">By “Values”, we mean the way we should work to achieve our Mission.<br />Three core directions — Users Rule, Get It Done, and Lean & Mean Teams — set the standard for creating services, working as individuals, and collaborating as part of a team.</p> <h2 class="c-index-h2">Users Rule</h2> <p class="c-body">Because only services that users find interesting and choose to use can survive, let alone become industry leaders, users are the foundation and core of our services. That is why you need to think from the users’ perspective at every step of creating a service, from start to end. <br />You must ensure that the users trust us during every step of the service development process, from pinpointing user needs in advance to releasing distinctive services that embrace those needs.</p> <h2 class="c-index-h2">Get It Done</h2> <p class="c-body">Our job is to always be solving problems. So, you must focus on solving such problems with grit and determination, rather than just dwelling on the problems or challenges, and do your best to create solutions. There are always endless reasons why something can’t be done, but, you need to dig deep and find ways to accomplish your goals.<br />If you truly did your best ̶ if you gave it your all and went beyond your limits ̶ your time and effort will still be meaningful even if you meet failure at the end of the road. Or, even better, those experiences can serve as valuable lessons for your next challenge. When you finally do succeed after going through all this, you will feel an even greater sense of accomplishment.</p> <h2 class="c-index-h2">Lean & Mean Teams</h2> <p class="c-body">Lean & Mean Teams refers to creating teams that are efficient, with nothing in excess of what is needed, single-minded in their common objective. A hundred mediocre athletes with middling ambitions cannot beat a team of 10 elite athletes who are determined to win no matter what.<br />We can only create outstanding results when an organization is optimized for a given task, moving in perfect order like one body, battling with a true fighting spirit.</p> <div class="center mt150"><a class="c-button pdf" target="_blank" href="/en/company/LY_OurMissionValues_EN.pdf" rel="noopener">Learn More</a></div> <p class="c-body mt200">Together, we share this Mission and these Values:</p> <ul class="c-list"> <li>LY Corporation</li> <li>LINE Business Support Corporation</li> <li>LINE Credit Corporation</li> <li>LINE Friends Japan Corporation</li> <li>LINE MUSIC Corporation</li> <li>LINE NEXT Holdings</li> <li>LINE Pay Corporation</li> <li>LINE Securities Corporation</li> <li>LINE TECHNOLOGY VIETNAM CO., LTD</li> <li>LY Communications Corporation</li> <li>LY Marketing Corporation</li> <li>LINE Plus Corporation</li> <li>LINE STUDIO Corporation</li> <li>LINE Financial Corporation</li> <li>LINE Pay Plus Corporation</li> <li>LINE Biz Plus Corporation</li> <li>LINE NEXT Corporation</li> <li>LINE PLAY Corporation</li> <li>LINE Taiwan Limited</li> <li>LINE Company(Thailand)Limited</li> <li>PT. LINE PLUS INDONESIA</li> <li>LINE VIETNAM COMPANY LIMITED</li> <li>LINE Pay Taiwan Limited</li> <li>LINE NEXT Inc.</li> </ul> </div> </div> <script src="/en/en_footer.js"></script> </div> <a href="#top" class="page-top">Page top</a> <script src="/assets/js/lib.js"></script> <script src="/assets/js/common.js"></script> </body> </html>