Fashion and lifestyle | Fashion supply chain management

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</div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="sticky" data-toggle="sticky-bar" data-deep-link="PageTabs" data-r-name="Page Tabs" data-r-ds="Page Tabs"> <div class="sticky__placeholder"> <div class="p-page__section theme--light p-page__section--tabs p-page__section--no-padding-top"> <div class="p-page__section__outer"> <div class="p-page__section__inner "> <nav class="tabs p-page__section__child p-section__tabs"> <div class="tabs__wrapper tabs__wrapper--active"> <button class="tabs__previous"> <div class="icon tabs__previous__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M7.375 8.46l4.813-3.85.624.78L8 9.24l-.312-.39.312.39v1.52l4.812 3.85-.624.78-4.813-3.85A1 1 0 0 1 7 10.76V9.24a1 1 0 0 1 .375-.78z" clip-rule="evenodd"></path></svg></div> </button> <a href="#" class="tabs__trigger"> <span class="tabs__trigger__label">Overview</span> <div class="icon tabs__trigger__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M8.46 12.624L4.61 7.812l.78-.625L9.24 12h1.52l3.85-4.813.78.625-3.85 4.812a1 1 0 0 1-.78.376H9.24a1 1 0 0 1-.78-.376z" clip-rule="evenodd"></path></svg></div> </a> <ul class="tabs__list"> <li class="tab tabs__list__item"> <a class="tabs__list__link tabs__list__link--active" title="Overview" href="/industry-sectors/lifestyle">Overview</a> </li> <li class="tab tabs__list__item"> <a class="tabs__list__link" title="Services" href="/industry-sectors/lifestyle/services">Services</a> </li> <li class="tab tabs__list__item"> <a class="tabs__list__link" title="Insights" href="/industry-sectors/lifestyle/insights">Insights</a> </li> <li class="tab tabs__list__item"> <a class="tabs__list__link" title="Contact us" href="/industry-sectors/lifestyle/contact-us">Contact us</a> </li> </ul> <button class="tabs__next"> <div class="icon tabs__previous__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M12 9.24L7.187 5.39l.625-.78 4.812 3.85a1 1 0 0 1 .376.78v1.52a1 1 0 0 1-.376.78l-4.812 3.85-.625-.78L12 10.76V9.24z" clip-rule="evenodd"></path></svg></div> </button> </div> </nav> </div> </div> </div> </div> </div> <div class="p-page__section theme--light p-page__section--content--wide" data-deep-link="ContentSectionWide" data-r-name="Content Section Wide"> <div class="p-page__section__outer"> <div class="p-page__section__inner "> <div class="p-section__heading p-page__section__child p-section__heading--left " data-deep-link="SectionHeader" data-r-name="Section Header" data-r-ds="Section Header - Intro new path"> <div class="p-section__heading__content"> <div class="heading "> <h2 class="font--display-3"> New paths. New possibilities. </h2> </div> <div class="rich-text"> <p>Winning in the lifestyle business demands that you constantly think of new ways to stay ahead of the curve. You must forge new paths to open up a world in which inventory can be optimised while keeping the supply chain responsive and sustainable.</p> </div> </div> </div> <div class="p-section__heading p-page__section__child p-section__heading--left " data-deep-link="SectionHeader" data-r-name="Section Header" data-r-ds="Section Header intro - APA" data-r-rule="true"> <div class="p-section__heading__content"> <div class="heading "> <h2 class="font--display-3"> Industry overview </h2> </div> <div class="rich-text"> <p>The lifestyle industry continues to evolve at a rapid pace. Trends get formed in a day, putting the pressure on brands like you to keep up with them. Social media has not only put the end consumer in control, it now has the power to dictate demands. This has made it imperative for brands to fight out a constant battle of staying relevant.</p> <p>In addition to this, you need to be aware of the other key driving factors that define your industry today. You must be present across multiple channels, craft strategies for sustainability, reach the market on time, and predict what your next move should be. </p> <h3>The eCommerce revolution</h3> <p>The lifestyle industry in your market comes with added expectations that you, as a brand, must adhere to. The surge in eCommerce growth over the last two years has been unprecedented, to say the least. Major regions now want to delve into the untapped potential of eCommerce presence, especially during seasonal festivals. Along with this, the increased purchasing power among a young consumer base has further fuelled this eCommerce growth. This clearly indicates that as a brand, you must be one of the firsts to build a strong presence in this channel to get noticed by your customers.</p> <p>In addition to this, the quality standards of your market have increased as well. This means you need logistics solutions that will let you seize these demands and add to your supply chain prowess accordingly.</p> <p>Under these circumstances, no matter how successful you’ve been in the past, your way of work needs to evolve continuously. For you, the ideal supply chain has an end-to-end logistics partner with the capability to customise solutions as per the changing demands in an agile and reliable way. Such a partner can support your on-demand production cycles, make sure that your product reaches the market on time, add to your technological capabilities, and provide insights to prepare you for every new wave.</p> </div> </div> </div> </div> </div> </div> <div class="p-page__section theme--light p-page__section--content--wide p-page__section--no-padding-top" data-deep-link="ContentSectionWide" data-r-name="Content Section Wide"> <div class="p-page__section__outer"> <div class="p-page__section__inner "> <div class="p-section__heading p-page__section__child p-section__heading--left " data-deep-link="SectionHeader" data-r-name="Section Header" data-r-ds="Section Header 02"> <div class="p-section__heading__content"> <div class="heading "> <h3 class="font--display-2"> We understand that these are the strong characteristics for your industry: </h3> </div> </div> </div> <div class="p-section__substantiation p-page__section__child " data-deep-link="SubstantiationImagesThreeColumns" data-r-name="Substantiation Images Three Columns" data-r-ds="Substantiation Images Three Columns1 - APA" data-r-rule="true"> <div class="p-section__substantiation__row"> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/customer-centricity-pictogram.svg?w=1000&hash=F5B26E4C2C861CAA7F19BB0056C45C0F" alt="Customer Centricity" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">Addressing customer demands</div> <div class="rich-text p-section__substantiation__rich-text"> Creating a demand-driven supply chain to cater to what the customer wants </div> </div> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/handshake_pictogram_v1.svg?w=1000&hash=0765E39758050A45147633B55FD4BB8F" alt="Handshake pictogram" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">Getting closer to your customers</div> <div class="rich-text p-section__substantiation__rich-text"> Shift your focus from wholesale to retail sales channels to have your own stores in the market and build a brand with a stronger customer connect </div> </div> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/ecommerce-ready.svg?w=1000&hash=395A7DB27DC20B12B455E6D8D9C5EE76" alt="eCommerce-ready" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">e-Commerce ready</div> <div class="rich-text p-section__substantiation__rich-text"> Tap into a broader customer base and build your presence across e-Commerce platforms </div> </div> </div> </div> <div class="p-section__substantiation p-page__section__child " data-deep-link="SubstantiationImagesThreeColumns" data-r-name="Substantiation Images Three Columns" data-r-ds="Substantiation Images Three Columns2 - APA" data-r-rule="true"> <div class="p-section__substantiation__row"> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/increased-sustainability.svg?w=1000&hash=9325B0C26B29D24D56844738AF2FE5F5" alt="Increased-sustainability" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">Increased sustainability and quality control</div> <div class="rich-text p-section__substantiation__rich-text"> Have clear sustainability strategies to keep up with the demands of both your industry and your customers </div> </div> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/quality-control.svg?w=1000&hash=FD0457A36E7B34C93D1BAE852EA20CEF" alt="quality control" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">Quality control</div> <div class="rich-text p-section__substantiation__rich-text"> Your region needs stricter quality control measures to ensure that the final product matches customer expectations </div> </div> <div class="p-section__substantiation__col"> <figure class="media-image media-image--1x1 p-section__substantiation__icon "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/predictability_pictogram.svg?w=1000&hash=3BC8FBADF413AD45F558BB51238B86F0" alt="predictability_pictogram" class="media-image__asset"> </div> </figure> <div class="p-section__substantiation__title">Efficiency with predictability</div> <div class="rich-text p-section__substantiation__rich-text"> Adopting technological capabilities to anticipate your next move </div> </div> </div> </div> <div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text"> <p>And we are here with a partnership that lets you build a resilient supply chain irrespective of those continuous disruptions.</p> </div> </div> </div> </div> <div class="p-page__section theme--light" data-deep-link="closing-the-loop" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Closing the loop"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Closing the loop: Fashion’s transition to circular systems </h2> </div> <div class="rich-text"> <p>In circular fashion, logistics collaboration is the thread that binds everything together. By partnering with logistics providers, fashion companies can create efficient systems for collecting, sorting, and redistributing used garments. The logistics integration ensures materials flow back into the supply chain for reuse, recycling, and upcycling. Discover how the fashion industry and logistics providers can unite to close the loop on waste, extend product lifespans, and usher in a more circular future.</p> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <a href="https://www.youtube.com/watch?v=eDRvlS10GmE" title="" data-toggle="modal-video" data-video-id="eDRvlS10GmE" class="media-image__link"> <div class="media-image__video media-image__video--with--duration"> <div class="icon media-image__video__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24"><path fill-rule="evenodd" d="M7 5a1 1 0 0 1 1-1h1.322a1 1 0 0 1 .631.224l7.678 6.238a1 1 0 0 1 .369.776v1.524a1 1 0 0 1-.37.776l-7.677 6.238a1 1 0 0 1-.63.224H8a1 1 0 0 1-1-1V5zm2.322 0H8v14h1.322L17 12.762v-1.524L9.322 5z" clip-rule="evenodd"></path></svg></div> <div class="media-image__video__duration"> 3:03 </div> </div> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/circular-fashion-video-thumbnail_1024x576.jpg" alt="Reverse Logistics meeting" class="media-image__asset"> </a> </div> </figure> </div> </div> </div> </div> </div> <div class="p-page__section theme--light" data-deep-link="circular-fashion" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Reverse Logistics Circular Fashion - APA" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out p-section__call-out--reversed"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Let reverse logistics solutions enable circular fashion systems </h2> </div> <div class="rich-text"> <p>One of the biggest goals of fashion companies is to extend product lifecycles, minimise waste and address the shifting consumer sentiment towards circularity. That’s why, they are partnering with logistics providers to tap into the potential benefits of using reverse logistics as a tool to scale circular fashion systems. </p> <p>In the whitepaper, <em>Reverse Logistics for Circular Fashion Systems: An Exploration of Untapped Potential</em>, created in collaboration with Global Fashion Agenda (GFA), discover more about the 3 essential elements necessary to leverage reverse logistics to create an effective circular fashion system.</p> </div> <div class="button-group "> <a class="button button-group__button button--secondary" title="Download the whitepaper" data-action-tag="ga-download-the-whitepaper | https://www.maersk.com/industry-sectors/lifestyle" href="https://www.maersk.com/insights/sustainability/2024/08/28/reverse-logistics-for-circular-fashion-systems?campversion=apa#download-whitepaper">Download the whitepaper</a> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/insights/sustainability/2024/08/fashion-clothes_1024x576.jpg?w=1325&hash=476774EE4121FCD870B4FC5813544727" alt="Fashion clothes" class="media-image__asset"> </div> </figure> </div> </div> </div> </div> </div>  <div class="p-page__section theme--light" data-deep-link="vfdigitilisation" data-r-name="Callout Large Media" data-r-ds="Callout Large Media- VF Corporation Moving at a digital speed" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> VF Corporation: Moving at a digital speed </h2> </div> <div class="rich-text"> With consumer demand patterns moving at digital speed, the lifestyle industry is adapting to these challenges by embracing digital transformation to become more agile and responsive to the latest trends. VF Corporation has long been at the forefront of digitalisation. Listen to 3 senior leaders from VF Corporation to learn how digitalisation has empowered every aspect of their business, from meeting consumer demands to optimising product flow, ultimately fuelling growth. </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <a href="https://www.youtube.com/watch?v=-1fEaU4gUYM" title="" data-toggle="modal-video" data-video-id="-1fEaU4gUYM" class="media-image__link"> <div class="media-image__video media-image__video--with--duration"> <div class="icon media-image__video__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24"><path fill-rule="evenodd" d="M7 5a1 1 0 0 1 1-1h1.322a1 1 0 0 1 .631.224l7.678 6.238a1 1 0 0 1 .369.776v1.524a1 1 0 0 1-.37.776l-7.677 6.238a1 1 0 0 1-.63.224H8a1 1 0 0 1-1-1V5zm2.322 0H8v14h1.322L17 12.762v-1.524L9.322 5z" clip-rule="evenodd"></path></svg></div> <div class="media-image__video__duration"> 3:27 </div> </div> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/vf-corporation-video-thumnail_720x405_v2.jpg" alt="Digital" class="media-image__asset"> </a> </div> </figure> </div> </div> </div> </div> </div> <div class="p-page__section theme--light p-page__section--no-padding-top" data-deep-link="economist-paper" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Digitalising your lifestyle - APA" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out p-section__call-out--reversed"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Digitalising your lifestyle supply chain: Insights from an Economist Impact report </h2> </div> <div class="rich-text"> <p>To keep up with constantly changing market trends and consumer demands, fashion and lifestyle brands need to strengthen their digital capabilities. Although, cost and time stand as barriers, in the long run, digital transformation will help optimize costs and save time, enabling business growth. </p> <p>The Economist Impact briefing paper, <i>Decoding dilemmas: Overcoming short-term digitalisation challenges is critical to lifestyle companies’ long-term survival,</i> based on a global survey of executives from lifestyle companies and expert interviews, lays out practical solutions to boost supply chain innovation and digitalisation within lifestyle.</p> </div> <div class="button-group "> <a class="button button-group__button button--secondary" title="Learn more" data-action-tag="ga-learn-more | https://www.maersk.com/industry-sectors/lifestyle" href="https://www.maersk.com/news/articles/2024/02/08/insights-from-an-economist-impact-briefing-paper?campversion=apa">Learn more</a> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/digitalising-your-lifestyle_720x405.jpg?w=1325&hash=1B6783CDFDD64F517C2961171D069811" alt="Digitalising your lifestyle" class="media-image__asset"> </div> </figure> </div> </div> </div> </div> </div>  <div class="p-page__section theme--light" data-deep-link="ambition-to-action" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Global Fashion Summit" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out p-section__call-out--align--top"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Global Fashion Summit: From Ambition to Action </h2> </div> <div class="rich-text"> <p>Lifestyle and fashion companies are continuously seeking opportunities to reduce their greenhouse gas emissions. Collaboration between fashion companies and their logistics providers is key to accelerating decarbonisation. </p> <p>As clearly stated by <strong>Federica Marchionni</strong>, CEO of Global Fashion Agenda, the goal is to inspire, mobilise and advocate for more sustainable practices in the Fashion industry. Listen to global fashion experts as they collaborate with Maersk to co-create initiatives and strategies to lower their CO2e emissions within logistics on their journey to achieve net-zero ambitions.</p> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <a href="https://www.youtube.com/watch?v=WomGddhwhYs" title="" data-toggle="modal-video" data-video-id="WomGddhwhYs" class="media-image__link"> <div class="media-image__video media-image__video--with--duration"> <div class="icon media-image__video__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24"><path fill-rule="evenodd" d="M7 5a1 1 0 0 1 1-1h1.322a1 1 0 0 1 .631.224l7.678 6.238a1 1 0 0 1 .369.776v1.524a1 1 0 0 1-.37.776l-7.677 6.238a1 1 0 0 1-.63.224H8a1 1 0 0 1-1-1V5zm2.322 0H8v14h1.322L17 12.762v-1.524L9.322 5z" clip-rule="evenodd"></path></svg></div> <div class="media-image__video__duration"> 3:44 </div> </div> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/global-fashion-summit_1024x576.jpg" alt="Pink blazer on hanger - global fashion summit" class="media-image__asset"> </a> </div> </figure> </div> </div> </div> </div> </div>  <div class="p-page__section theme--light" data-deep-link="vf-corporation" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - VF Corporation and Maersk" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out p-section__call-out--reversed"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> VF Corporation and Maersk: Collaborating towards net zero </h2> </div> <div class="rich-text"> <p>In order to achieve net-zero emissions, lifestyle and fashion brands are more committed to decarbonising their supply chains than ever before. As they strive for a more sustainable future for their supply chain and logistics, VF Corporation is collaborating with like-minded industry leaders such as Maersk, who share the same dedication to decarbonisation.</p> <p>Listen to Jeannie Renne-Malone, Vice President of Global Sustainability at VF Corporation, as she sheds light on sustainability ambitions, practises and the importance of collaborating with Maersk within logistics to decarbonise their supply chain.</p> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <a href="https://www.youtube.com/watch?v=fEfdvD2xe90" title="" data-toggle="modal-video" data-video-id="fEfdvD2xe90" class="media-image__link"> <div class="media-image__video media-image__video--with--duration"> <div class="icon media-image__video__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24"><path fill-rule="evenodd" d="M7 5a1 1 0 0 1 1-1h1.322a1 1 0 0 1 .631.224l7.678 6.238a1 1 0 0 1 .369.776v1.524a1 1 0 0 1-.37.776l-7.677 6.238a1 1 0 0 1-.63.224H8a1 1 0 0 1-1-1V5zm2.322 0H8v14h1.322L17 12.762v-1.524L9.322 5z" clip-rule="evenodd"></path></svg></div> <div class="media-image__video__duration"> 3.:26 </div> </div> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/jeannie-renne-malone_1024x576.jpg" alt="Jeannie Renne-Malone, Vice President of Global Sustainability at VF Corporation" class="media-image__asset"> </a> </div> </figure> </div> </div> </div> </div> </div> <div class="p-page__section theme--light" data-deep-link="CalloutLargeMedia" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Lifestyle Digitalisation"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Stitching together a digitalised supply chain </h2> </div> <div class="rich-text"> <p>At every turn, innovations in digitalisation can be employed for greater optimisation in lifestyle supply chains. From ethical sourcing and production to sustainable ecommerce fulfilment and exciting in-store experiences, all lifestyle companies can benefit from integrating digitalisation into their supply chains.</p> <p>The first e-book in the three-part series, <a href="/insights/digitalisation/2023/01/18/threading-the-digital-needle-in-the-lifestyle-industry">Threading the digital needle</a>, illustrates how digitalisation can uncover new opportunities within sourcing, lowering waste with traceability and demand forecasting.</p> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/insights/digitalisation/2023/01/woman-on-phone-in-dark-hallway_1024x576.jpg?w=1325&hash=D94E0C21FFF535B6C0F99C7D41453868" alt="woman on phone in dark hallway" class="media-image__asset"> </div> </figure> </div> </div> </div> </div> </div>  <div class="p-page__section theme--light" data-deep-link="economist" data-r-name="Callout Large Media" data-r-ds="Callout Large Media - Economist" data-r-rule="true"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out p-section__call-out--reversed"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Together in the journey of sustainability </h2> </div> <div class="rich-text"> <p>Prioritising sustainability within supply chains is becoming increasingly critical for the Lifestyle & Fashion industry—with the H&M Group, one of the major fashion retailers in the world, as a leading example. </p> <p>The long-term vision of the H&M Group is a fossil-free supply chain and the collaboration with Maersk is critical to achieving that through solutions like green ECO delivery, intermodal transportation like electric rail and biofuel trucking with 90% CO2 reduction, and warehouses in Asia with solar panels. Get a glimpse of how this collaboration is making a true impact.</p> </div> <div class="button-group "> <a class="button button-group__button button--secondary" title="Contact us" data-action-tag="ga-contact-us | https://www.maersk.com/industry-sectors/lifestyle" href="/industry-sectors/lifestyle/contact-us">Contact us</a> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--16x9 p-page__section__child "> <div class="media-image__placeholder"> <a href="https://www.youtube.com/watch?v=opbyDj3CQo8" title="" data-toggle="modal-video" data-video-id="opbyDj3CQo8" class="media-image__link"> <div class="media-image__video media-image__video--with--duration"> <div class="icon media-image__video__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24"><path fill-rule="evenodd" d="M7 5a1 1 0 0 1 1-1h1.322a1 1 0 0 1 .631.224l7.678 6.238a1 1 0 0 1 .369.776v1.524a1 1 0 0 1-.37.776l-7.677 6.238a1 1 0 0 1-.63.224H8a1 1 0 0 1-1-1V5zm2.322 0H8v14h1.322L17 12.762v-1.524L9.322 5z" clip-rule="evenodd"></path></svg></div> <div class="media-image__video__duration"> 5:05 </div> </div> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/economist_720x405_v1.jpg" alt="Organic cotton collection t-shirts at H&M Store" class="media-image__asset"> </a> </div> </figure> </div> </div> </div> </div> </div> <div class="p-page__section theme--light--alt" data-deep-link="CalloutLargeMedia" data-r-name="Callout Large Media" data-r-ds="Callout Large Embrace"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> Embrace change with confidence </h2> </div> <div class="rich-text"> <p>Today, your business isn’t just dealing with change within the lifestyle industry. It is also trying to manoeuvre a bumpy geopolitical landscape and a possible slowdown in the global economy. In such times, there has been a massive shift in the demand dynamics of your industry. The need for you to keep an updated and fresh collection as per these consumer and social media demands is critical to ensure business continuity.</p> <p>With so many variables, you need a partnership that enables you to keep your global trade moving. Here’s how our supply chain strategies can help you:</p> <h4>Short-term solutions to address immediate disruptions</h4> <ul> <li>Securing inventory and managing the ramp-down and ramp-up of supply chains</li> <li>Optimising cash flow to mitigate risks</li> </ul> <h4>Mid-term solutions for risk management</h4> <ul> <li>Rebalancing your supply chain to broaden your supplier base</li> <li>Building digital strategies to keep up with the changing demand and supply</li> </ul> <h4>Long-term solutions to stay relevant</h4> <ul> <li>Better end-to-end supply chain visibility for increased flexibility and resilience</li> <li>Adapting your supply chain for long-term requirements of environmental sustainability</li> </ul> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--1x1 p-page__section__child "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/lifestyle/lifestyle_embrace_720x720.jpg?w=1325&hash=1C340E10E84B230AC49EB91C40FADC96" alt="Lifestyle" class="media-image__asset"> </div> </figure> </div> </div> </div> </div> </div><div class="p-page__section theme--light" data-deep-link="CalloutLargeMedia" data-r-name="Callout Large Media" data-r-ds="Callout Large Media-A result-oriented"> <div class="p-page__section__outer"> <div class="p-page__section__inner p-page__section__inner--xl"> <div class="p-section__call-out"> <div class="p-section__call-out__content"> <div class="p-section__call-out__box"> <div class="heading "> <h2 class="font--display-3"> A result-oriented partnership </h2> </div> <div class="rich-text"> <p>With our supply chain solutions, you get to experience real results to fuel your growth continuously to have an edge over your competition at all times.</p> <ul> <li><strong>Industry focus</strong><br> The largest container carrier of all transport modes with emphasis on the lifestyle vertical</li> <li><strong>End-to-end solutions</strong><br> Improve cargo flows and financials with solutions that focus on every aspect of your business</li> <li><strong>Extensive experience</strong><br> Proven supply chain solutions for more than half the top global lifestyle companies  </li> <li><strong>Strategic approach</strong><br> Get an outside-in view and market insights inspiring you to keep evolving your supply chain</li> <li><strong>Technological capabilities</strong><br> Incorporate sophisticated technology and digital enhancements to stay ahead of the curve</li> </ul> </div> </div> </div> <div class="p-section__call-out__media"> <figure class="media-image media-image--1x1 p-page__section__child "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/illustrations/partnership_01.svg?w=1325&hash=27F83F655BB5332D3E30BFBF04EE327A" alt="" class="media-image__asset"> </div> </figure> </div> </div> </div> </div> </div> <div class="p-page__section theme--light p-page__section--content--wide" data-deep-link="ContentSectionWide" data-r-name="Content Section Wide"> <div class="p-page__section__outer"> <div class="p-page__section__inner "> <div class="p-section__quote p-page__section__child" data-deep-link="QuoteTwin" data-r-name="Quote Twin" data-r-ds="Quote Twin"> <div class="p-section__quote__row"> <div class="p-section__quote__col"> <blockquote class="quote quote--without-border quote--small p-page__section__child "> <p class="quote__text"> ”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.” </p> <footer class="quote__author"> <div class="quote__author__name">McKinsey and BOF</div> <div class="quote__author__role">The State of Fashion 2019</div> </footer> </blockquote> </div> <div class="p-section__quote__col"> <blockquote class="quote quote--without-border quote--small p-page__section__child "> <p class="quote__text"> Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future. </p> <footer class="quote__author"> <div class="quote__author__name">Steve Rendle, Chairman and CEO VF Corp. 2018</div> <div class="quote__author__role">Apparel Insider</div> </footer> </blockquote> </div> </div> </div> </div> </div> </div> <div class="p-page__section theme--light " data-deep-link="ContentCardsContainer" data-r-name="Content Cards Container" data-r-ds="Content Cards Container - You may also be interested in"> <div class="p-page__section__outer"> <div class="p-page__section__inner "> <div class="p-section__heading p-page__section__child p-section__heading--left "> <div class="p-section__heading__content"> <div class="heading "> <h3 class="font--display-3"> You may also be interested in </h3> </div> <div class="rich-text"> <p>Reach your full potential by letting us simplify and connect your supply chain from end to end.</p> </div> </div> </div> <div class="p-section__content-cards p-page__section__child p-section__content-cards--x3"> <div class="p-section__content-cards__cards"> <div class="p-section__content-cards__card" data-deep-link="PageContentCard" data-r-name="Page Content Card" data-r-ds="inland-services"> <a class="p-section__content-cards__card__style" href="/transportation-services/inland-services"> <figure class="media-image p-section__content-cards__card__image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/transportation-services/inland-services/images/landside-transportation-thumbnail_720x405.jpg?w=1000&hash=0835461C7D2A156A1390E49D81673C21" alt="Landside Transportation" class="media-image__asset"> </div> </figure> <div class="p-section__content-cards__card__copy"> <h3 class="p-section__content-cards__card__title">Inland Services</h3> <div class="rich-text p-section__content-cards__card__rich-text"> Seamlessly move your containerised cargo from major vessel terminals to your designated inland locations by truck, rail or barge. </div> </div> </a> </div><div class="p-section__content-cards__card" data-deep-link="PageContentCard" data-r-name="Page Content Card" data-r-ds="warehousing-and-distribution"> <a class="p-section__content-cards__card__style" href="/supply-chain-logistics/warehousing-and-distribution"> <figure class="media-image p-section__content-cards__card__image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/solutions/supply-chain-and-logistics/warehousing-and-distribution/warehousing-services_720x405_v9.jpg?w=1000&hash=9DCA3305253C30309D6B2FEB542ED394" alt="Warehousing and distribution" class="media-image__asset"> </div> </figure> <div class="p-section__content-cards__card__copy"> <h3 class="p-section__content-cards__card__title">Warehousing and Distribution</h3> <div class="rich-text p-section__content-cards__card__rich-text"> Strengthen your business with strategically located warehouses from Maersk. 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Anything you need, we’re here to help </h3> </div> </div> </div> <div class="p-section__action-cards p-section__action-cards--3 p-page__section__child"> <div class="p-section__action-cards__row"> <div class="action-card action-card--with--icon" data-deep-link="TextandButtonsActionCard" data-r-name="Text and Buttons Action Card" data-r-ds="Action Card Text Ready to ship"> <div class="action-card__border"> <div class="action-card__spacer"> <div class="action-card__copy"> <div class="action-card__title"> <figure class="media-image media-image--1x1 action-card__title__icon"> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/action-cards/find-prices_pictogram_v2.svg?w=1000&hash=DA2C47934277A60E94582047D8D5506B" alt="Find Prices" class="media-image__asset"> </div> </figure> <h3 class="action-card__title__text"> Ready to ship? </h3> </div> <div class="rich-text action-card__rich-text"> Look up rates for new shipments and inland tariffs. </div> </div> <div class="action-card__trigger"> <div class="button-group "> <a class="button button-group__button button--primary" title="Find a price" data-action-tag="ga-find-a-price | https://www.maersk.com/industry-sectors/lifestyle" href="/prices-and-quotes">Find a price</a><a class="button button-group__button button--tertiary" title="Book now" data-action-tag="ga-book-now | https://www.maersk.com/industry-sectors/lifestyle" href="/booking/new">Book now</a> </div> </div> </div> </div> </div> <form target="_self" action="/schedules/#?from={origin}&to={destination}" class="form action-card action-card--with--icon" autocomplete="off" method="get" novalidate="" data-deep-link="SchedulesActionCard" data-r-name="Schedules Action Card" data-r-ds="Action Card Find Schedules"> <div class="action-card__border"> <div class="action-card__spacer form-stage form-stage--1"> <div class="action-card__copy"> <div class="action-card__title"> <button type="button" class="form-stage__switch form-stage__cancel" data-id="1"> <div class="icon form-stage__cancel__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M10 9.293l3.646-3.647.708.708L10.707 10l3.647 3.646-.707.708L10 10.707l-3.646 3.647-.708-.707L9.293 10 5.646 6.354l.708-.708L10 9.293z" clip-rule="evenodd"></path></svg></div> </button> <figure class="media-image media-image--1x1 action-card__title__icon"> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/action-cards/find-schedules_pictogram_v2.svg?w=1000&hash=F60B46A8905948CF39565A181C91AA59" alt="Ver itinerarios" class="media-image__asset"> </div> </figure> <h3 class="action-card__title__text"> Find schedules <span class="form-stage__summary">1/2</span> </h3> </div> <div class="action-card__form"> <div class="form-group"> <label class="form-label form-label--sr-only" for="widget_origin_0486859daa7d4881b375575f2b770ad8_id"> Origin (City, Country/Region) </label> <div class="typeahead" data-toggle="typeahead" data-url="https://api.maersk.com/synergy/reference-data/geography/locations?cityName={value}&pageSize=20&sort=cityName&type=city" data-label-no-results="There are no results" data-label-error="There was an error"> <div class="form-input "> <input type="text" placeholder="Origin (City, Country/Region)" class="form-input__field typeahead__form-input" id="widget_origin_0486859daa7d4881b375575f2b770ad8_id" name="widget_origin_0486859daa7d4881b375575f2b770ad8_id" autocorrect="off" autocapitalize="off" spellcheck="false" required="" pattern="data-id"> <a href="#" class="form-input__clear" aria-hidden="true"> <div class="icon form-input__clear__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M9.5 4a6.5 6.5 0 1 0 0 13 6.5 6.5 0 0 0 0-13zM2 10.5a7.5 7.5 0 1 1 15 0 7.5 7.5 0 0 1-15 0zm6.793 0L6.146 7.854l.708-.708L9.5 9.793l2.646-2.647.708.708-2.647 2.646 2.647 2.646-.708.708L9.5 11.207l-2.646 2.647-.708-.708L8.793 10.5z" clip-rule="evenodd"></path></svg></div> </a> </div> <div class="typeahead__suggestions" aria-hidden="true"></div> </div> <label class="form-label form-label--error" for="widget_origin_0486859daa7d4881b375575f2b770ad8_id" id="widget_origin_0486859daa7d4881b375575f2b770ad8_id_error"> This field is required </label> </div> </div> </div> <div class="action-card__trigger"> <button type="submit" class="button button--primary" data-id="2" data-action-tag="ga-next | https://www.maersk.com/industry-sectors/lifestyle"> Next </button> </div> </div> <div class="action-card__spacer form-stage form-stage--hide form-stage--2"> <div class="action-card__copy"> <div class="action-card__title"> <button type="button" class="form-stage__switch form-stage__cancel" data-id="1"> <div class="icon form-stage__cancel__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M10 9.293l3.646-3.647.708.708L10.707 10l3.647 3.646-.707.708L10 10.707l-3.646 3.647-.708-.707L9.293 10 5.646 6.354l.708-.708L10 9.293z" clip-rule="evenodd"></path></svg></div> </button> <figure class="media-image media-image--1x1 action-card__title__icon"> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/action-cards/find-schedules_pictogram_v2.svg?w=1000&hash=F60B46A8905948CF39565A181C91AA59" alt="Ver itinerarios" class="media-image__asset"> </div> </figure> <h3 class="action-card__title__text"> Find schedules <span class="form-stage__summary">2/2</span> </h3> </div> <div class="action-card__form"> <div class="form-group"> <label class="form-label form-label--sr-only" for="widget_destination_0486859daa7d4881b375575f2b770ad8_id"> Destination (City, Country/Region) </label> <div class="typeahead" data-toggle="typeahead" data-url="https://api.maersk.com/synergy/reference-data/geography/locations?cityName={value}&pageSize=20&sort=cityName&type=city" data-label-no-results="There are no results" data-label-error="There was an error"> <div class="form-input "> <input type="text" placeholder="Destination (City, Country/Region)" class="form-input__field typeahead__form-input" id="widget_destination_0486859daa7d4881b375575f2b770ad8_id" name="widget_destination_0486859daa7d4881b375575f2b770ad8_id" autocorrect="off" autocapitalize="off" spellcheck="false" required="" pattern="data-id"> <a href="#" class="form-input__clear" aria-hidden="true"> <div class="icon form-input__clear__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20"><path fill-rule="evenodd" d="M9.5 4a6.5 6.5 0 1 0 0 13 6.5 6.5 0 0 0 0-13zM2 10.5a7.5 7.5 0 1 1 15 0 7.5 7.5 0 0 1-15 0zm6.793 0L6.146 7.854l.708-.708L9.5 9.793l2.646-2.647.708.708-2.647 2.646 2.647 2.646-.708.708L9.5 11.207l-2.646 2.647-.708-.708L8.793 10.5z" clip-rule="evenodd"></path></svg></div> </a> </div> <div class="typeahead__suggestions" aria-hidden="true"></div> </div> <label class="form-label form-label--error" for="widget_destination_0486859daa7d4881b375575f2b770ad8_id" id="widget_destination_0486859daa7d4881b375575f2b770ad8_id_error"> This field is required </label> </div> </div> </div> <div class="action-card__trigger"> <button type="submit" class="button button--primary" data-id="2" data-action-tag="ga-next | https://www.maersk.com/industry-sectors/lifestyle"> Next </button> </div> </div> </div> </form> <div class="action-card action-card--with--icon" data-deep-link="TextandButtonsActionCard" data-r-name="Text and Buttons Action Card" data-r-ds="Action Card Text Email Us"> <div class="action-card__border"> <div class="action-card__spacer"> <div class="action-card__copy"> <div class="action-card__title"> <figure class="media-image media-image--1x1 action-card__title__icon"> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/shared-files/icons/positive/action-cards/email-us_pictogram_v2.svg?w=1000&hash=141F0E6D6A8E19EB56AA5A0C8AF8537E" alt="Email US " class="media-image__asset"> </div> </figure> <h3 class="action-card__title__text"> Sales enquiries </h3> </div> <div class="rich-text action-card__rich-text"> Contact us and we will respond within the next two working days. </div> </div> <div class="action-card__trigger"> <div class="button-group "> <a class="button button-group__button button--primary" title="enquire" data-action-tag="ga-enquire | https://www.maersk.com/industry-sectors/lifestyle" href="/contact/email-us">Enquire</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <script type="text/javascript" src="/yhLJID/z_a1/IPCb/nAxo/xo9kY4/9YbDGDOpLYcpiQ/XgtkODEzAw/KA/ohOnF2ET4"></script></body> </html>

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