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10.9-33-.4-54.6 26.9-109.9-15.2-190.6C431.6 37.8 363.2 3 314.4 28.4c-48.8 25.5-59.4 101.5-23.7 169.8 42.1 80.7 103.1 89.9 147.7 121.5 10.9 7.8 22.2 15.8 33.2 10zM348.4 227.9c-12.2-12.1-22.4-26.3-31.3-43.4-1.2-2.3-2.3-4.6-3.4-7-.3-.7-.4-1.6-.1-2.4.2-.8.7-1.4 1.5-1.8 1.5-.7 3.2-.2 3.9 1.3l.2.4c1 2.2 2.1 4.5 3.2 6.7 8.6 16.5 18.5 30.2 30.3 41.9 1.2 1.2 1.2 3.1 0 4.2-1.2 1.2-3.1 1.2-4.3.1zm41.2 30.3c-6.1-3.5-11.2-6.6-15.9-9.7-1.1-.8-1.6-2.1-1.2-3.4.1-.3.2-.5.4-.8.9-1.4 2.8-1.7 4.1-.8 4.6 3.1 9.5 6.1 15.5 9.5 1.4.8 1.9 2.6 1.1 4.1-.7 1.5-2.6 2-4 1.1zm21.5 11.6l-5.4-2.8c-1.3-.7-1.9-2.2-1.5-3.5.1-.2.1-.3.2-.5.8-1.5 2.6-2 4-1.3l5.4 2.8c1.5.8 2.1 2.6 1.3 4s-2.6 2-4 1.3z"/><path d="M242.1 37.4c1.6-13.6 3.3-27.5-7.2-34.6-10.5-7.1-22.8-.3-34.8 6.3C151.5 35.9 88.9 38.3 37.1 115c-43.8 65-41.7 143 4.7 174.3 46.4 31.3 119.5 3.9 163.3-61.1 51.7-76.8 30.4-135.7 37-190.8zm-40.5 122.7c1.6.5 2.5 2.1 2 3.7-.4 1.4-.9 2.8-1.4 4.1l-.6 1.8c-.5 1.6-2.2 2.4-3.8 1.8-.2-.1-.5-.2-.7-.3-1.1-.7-1.6-2.1-1.1-3.5l.7-1.8c.5-1.3.9-2.6 1.3-3.9.4-1.5 2.1-2.4 3.6-1.9zm-46.4 80.7c-33.4 30.7-72.3 40.2-96.7 23.8-8.1-5.5-14.3-13.5-18.3-23.9-.6-1.5.2-3.3 1.7-3.8 1.5-.6 3.3.2 3.8 1.7 3.5 9.2 8.9 16.3 16 21.1 22.1 14.9 58 5.6 89.4-23.2 1.2-1.1 3.1-1.1 4.2.2 1.2 1.1 1.1 3-.1 4.1zm23.3-31.8c-.1-.1-.1-.1 0 0-1.4-.9-1.8-2.8-.9-4.1 4.8-7.4 8.6-14 11.6-20.4.7-1.5 2.5-2.1 4-1.4 1.5.7 2.1 2.5 1.4 4-3.2 6.6-7.1 13.5-12 21.1-.9 1.2-2.8 1.6-4.1.8z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Access</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our simple, self-managed solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/advertisers/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 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31-37.8 56.8-54.7 1.6-1.1 3.3-2.2 5-3.2 10.7-6.7 22.6-13.1 35.9-19l2.1-.9c1-.5 2-.9 3-1.3 4-1.7 8.2-3.5 12.5-5.1 1.1-.4 2.2-.8 3.2-1.3.6-.2 1.2-.4 1.8-.7.8-.3 1.7-.6 2.5-.9 3-1.1 6-2.2 9.1-3.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.4-.8 3.6-1.1 9.6-3 19.7-5.8 30.4-8.5 1.3-.3 2.7-.7 4-1 1.2-.3 2.3-.6 3.5-.8 1.8-.4 3.6-.8 5.4-1.3 1.1-.3 2.3-.5 3.4-.8l4.2-.9c3.9-.8 7.9-1.7 12-2.4 1.4-.3 2.7-.5 4.1-.8 3.4-.6 6.9-1.3 10.4-1.9.3-.1.6-.1.8-.1.3 0 .6 0 .9.1.5.1.9.2 1.3.5.2.1.3.1.4.2.1.1.3.2.4.3.1.1.2.2.3.2 0 0 .1 0 .1.1l.2.2c.2.2.4.5.6.7 0 1.2.3 2.2.3 3.3z" fill="currentColor"/><path d="M453.9 390.4c0 21.7-84.9 86.4-189.7 86.4-104.8 0-189.7-64.7-189.7-86.4 0-18.7 62.8-34.3 146.9-38.3.5 12.3 1.8 22.6 3.4 30.4 3 14.3 15.1 24.6 28.7 24.6 4.4 0 8.7-1.1 12.8-3.1 14.2-7.2 19.9-24.6 12.7-38.9-2.2-4.4-3.9-9.1-5.2-14 100.3 1.1 180.1 18.3 180.1 39.3zM230.9 253.6c.2 3.3-2.4 5.4-5 5.4-.7 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0-26.9-2.6-38.9-7.1-1.3-.5-2.6-1.1-3.9-1.6-1.9-.8-3.9-1.7-5.8-2.7-1.9-.9-3.8-1.9-5.6-2.9-1.8-1-3.6-2.1-5.4-3.2-1.2-.8-2.4-1.5-3.5-2.3-8.2-5.5-15.8-11.8-22.8-18.8-2.5-2.5-4.9-5.1-7.3-7.7-.9-1.1-1.9-2.1-2.8-3.2-.5-.5-.9-1.1-1.4-1.6-.9-1.1-1.8-2.2-2.7-3.2-.9-1.1-1.8-2.2-2.6-3.3-.9-1.1-1.7-2.2-2.6-3.3-.8-1.1-1.7-2.2-2.5-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.3-3.4-.4-.6-.8-1.2-1.1-1.7-.8-1.2-1.5-2.3-2.2-3.5-.4-.6-.7-1.2-1.1-1.7-.7-1.2-1.4-2.3-2.1-3.5-.7-1.2-1.4-2.3-2-3.5-.7-1.2-1.3-2.3-2-3.5-1-1.7-1.9-3.4-2.8-5.2-.3-.6-.6-1.1-.9-1.7-1.1-2-2.1-4-3.1-5.9-1-2-2-3.9-2.9-5.8-.3-.6-.5-1.1-.8-1.6l-1.5-3.3c-.5-1.1-1-2.2-1.5-3.2-1-2.1-1.9-4.2-2.8-6.2-.7-1.5-1.3-3-1.9-4.5l-.6-1.5c-.4-1-.8-1.9-1.2-2.9-3.6-9-6.3-16.7-8.2-22.4-.2-.6-.4-1.2-.6-1.7-.4-1.1-.7-2.1-1-3.1-1-3 1.1-6.1 4.3-6.5 4.4-.5 8.8-.9 13-1.2 8.5-.7 16.7-1.1 24.6-1.4 3.9-.1 7.8-.2 11.5-.2 3.6 0 7 .1 10.4.2 2.3.1 4.5.2 6.7.3 2.2.1 4.4.2 6.6.4 1.1.1 2.1.2 3.2.2l6.3.6c2.1.2 4.1.4 6.1.7 2 .3 4 .5 5.9.8 3.7.5 7.2 1.1 10.7 1.8 1.2.2 2.3.4 3.4.7 2.7.6 5.4 1.1 7.9 1.8.9.2 1.7.4 2.6.6 5.9 1.5 11.6 3.2 16.9 5.1 18 6.3 32.4 14.5 44 23.8 1.3 1.1 2.5 2.1 3.8 3.1 1.2 1.1 2.4 2.1 3.5 3.2 1.2 1.1 2.3 2.2 3.3 3.3 2.7 2.7 5.2 5.5 7.6 8.4 1.4 1.7 2.7 3.4 4 5.2.5.7 1 1.3 1.4 2 1.4 2 2.7 4 3.9 6 1.1 1.8 2.1 3.6 3.1 5.3.5.9 1 1.8 1.4 2.7.9 1.8 1.8 3.6 2.6 5.4.8 1.8 1.6 3.6 2.3 5.3.4.9.7 1.8 1 2.7.2.4.3.9.5 1.3.1.4.3.9.5 1.3 1.5 4.4 2.8 8.6 3.8 12.8.4 1.6.8 3.3 1.1 4.8 2.1 6.7 2.8 13.2 3.2 18.8z"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Accelerate</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our flexible, automated solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/advertisers/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 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26.8 4.4 28.6 3.2 3.5 14.3 27.4 41.9 31.2 27.5 3.9-32.5 6.4-46.7 1.5z" /><path d="M498.4 277.4c-6.7 22.4-31.9 51.6-58.5 52-23.8.4-27.8-14.4-45.3-10.1-3.3.8-6.4 2.2-9.3 4.1-10.4 6.7-20.2 9.5-29.1 9.9-15.3.6-28.2-6.1-38-13.4-3.1-2.3-6.5-4-10-5.2-3.5-1.2-7.2-1.7-11-1.6-2 0-4.1.3-6.1.7-10.8 2.2-24.5.7-36.5-3.9-4.9-1.9-9.6-4.4-13.7-7.4-4.5-3.2-8.2-7.1-10.8-11.6-5-5.1-13.3 16.8-27.9 21.9-.1 0-.2.1-.2.1-.4.1-.9.3-1.3.5-5.5 2.2-10.5 5.4-14.3 9.9-6 7.1-11.7 12.3-17 16-19.4 13.5-34.2 7.1-44.9-.7-9.2-6.6-20.9-8.3-31.5-4.5-71.5 26-113-38.3-83-75.3 21.8-27-19.4-28.7 4.2-75.1 17.4-34.1 45.3-26.9 55.3-41.8 10.1-14.8-1.5-33.5 25.6-56.4 24.6-20.8 37.7-4.3 56.6-11.5 19-7.2 21.6-51.5 95-52.3 73.4-.8 76.5 55 100.8 49.8 20.8-4.5 39.9 2.3 54.9 14.1 13.8 10.9 6.4 34.8 21.6 46.6 15.1 11.8 31.6 13.9 43.4 37.1 11.8 23.2-8 43 6.7 56.5 14.6 13.6 31.1 29.3 24.3 51.6z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Advanced</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our custom, large-scale solution</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--green"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/us/publishers" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For publishers', 'event_destination_url': '/us/publishers' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For publishers</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Create long-lasting partnerships with the world's leading brands by promoting their products and services to your audience.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/publishers/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Content Creators & Influencers', 'event_destination_url': '/us/publishers/content-creator-influencer' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M488.5 7.2c7.2 5.9 11.4 14.7 11.4 24.1v140.6c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V69.4l-93.7 18.7v115c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V62.6c0-14.9 10.5-27.7 25.1-30.7L462.6.7c9.1-1.9 18.6.6 25.9 6.5zM73 296.9l11.5-17.4c5.8-8.7 15.5-13.9 26-13.9h60.2c10.4 0 20.2 5.2 26 13.9l11.6 17.4H250c17.3 0 31.2 14 31.2 31.2v140.6c0 17.3-14 31.2-31.2 31.2H31.3C14 500 .1 486 .1 468.7V328.1c0-17.3 14-31.2 31.2-31.2H73zm114.5 101.5c0-25.9-21-46.9-46.9-46.9s-46.9 21-46.9 46.9 21 46.9 46.9 46.9 46.9-21 46.9-46.9z" /><path d="M136.5 214l94.1-97.5c27.3-28.3 25.9-75.1-4.4-101.4-27.3-22.9-67.3-18.5-91.7 6.3l-9.3 10.3-9.8-10.3C91.1-3.5 50.7-7.9 24.3 15-6.5 41.4-7.9 88.2 19.4 116.5L114 214c5.9 6.3 16.1 6.3 22.5 0zm325.8 39c-5.9-4.3-14-3.9-19.4.9l-125 109.3c-4.9 4.3-6.6 11.1-4.3 17.3 2.3 6.2 8.1 10.2 14.6 10.2h54.4l-37.5 87.6c-2.8 6.7-.7 14.5 5.2 18.7 5.9 4.2 14 3.9 19.4-.9l125-109.3c4.9-4.3 6.6-11.1 4.3-17.3-2.3-6.2-8.1-10.2-14.6-10.2H430l37.5-87.6c2.8-6.7.6-14.5-5.2-18.7z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Content Creators & Influencers</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Earn for sales you influence</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Editorial & Media Sites', 'event_destination_url': '/us/publishers/editorial-media-sites' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M387.2 16.2l-29.7 29.6 96.6 96.6 29.7-29.7c21.6-21.6 21.6-56.5 0-78.1l-18.5-18.4c-21.6-21.6-56.5-21.6-78.1 0zm-52 51.9L170.1 233.3c-6 6-10.7 13.4-13.3 21.6l-29.2 87.6c-2.9 8.5-.6 17.9 5.7 24.3 6.3 6.4 15.7 8.6 24.3 5.7l87.6-29.2c8.1-2.7 15.5-7.3 21.6-13.3l165.1-165.2-96.7-96.7z" fill="currentColor"/><path d="M0 152.7C0 100.4 42.4 58 94.7 58h94.7c17.5 0 31.6 14.1 31.6 31.6s-14.1 31.6-31.6 31.6H94.7c-17.5 0-31.6 14.1-31.6 31.6v252.6c0 17.5 14.1 31.6 31.6 31.6h252.6c17.5 0 31.6-14.1 31.6-31.6v-94.7c0-17.5 14.1-31.6 31.6-31.6s31.6 14.1 31.6 31.6v94.7c0 52.3-42.4 94.7-94.7 94.7H94.7C42.4 500 0 457.6 0 405.3V152.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Editorial & Media Sites</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Turn your traffic into revenue</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Technology Partners', 'event_destination_url': '/us/publishers/technology-partner' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M250 347.2c0-69 56-125 125-125s125 56 125 125-56 125-125 125-125-55.9-125-125zm125-69.4c-7.6 0-13.9 6.3-13.9 13.9v41.7h-41.7c-7.6 0-13.9 6.2-13.9 13.9s6.3 13.9 13.9 13.9h41.7v41.7c0 7.6 6.2 13.9 13.9 13.9s13.9-6.2 13.9-13.9v-41.7h41.7c7.6 0 13.9-6.2 13.9-13.9s-6.3-13.9-13.9-13.9h-41.7v-41.7c0-7.7-6.3-13.9-13.9-13.9z" fill="currentColor"/><path d="M111.1 55.6v83.3H55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.7 12.4 27.7 27.8zm166.7 0v83.3h-55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.8 12.4 27.8 27.8zM0 194.4c0-15.4 12.4-27.8 27.8-27.8h277.8c15.4 0 27.8 12.4 27.8 27.8 0 2-.3 4-.6 5.9-63.8 18.4-110.5 77.2-110.5 146.9 0 9.9 1 19.5 2.7 28.9-9.6 4.4-19.9 7.8-30.5 10v58.3c0 15.4-12.4 27.8-27.8 27.8s-27.8-12.4-27.8-27.8v-58.3C75.5 373.3 27.8 317.2 27.8 250v-27.8C12.4 222.2 0 209.8 0 194.4z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Technology Partners</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Integrate your technology</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Other Publisher Types', 'event_destination_url': '/us/publishers/other-partner-types' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M0 187.5C0 153 28 125 62.5 125h125v343.7c0 17.3-14 31.2-31.2 31.2H93.8c-17.3 0-31.2-14-31.2-31.2v-125c-34.5 0-62.5-28-62.5-62.5v-93.7zm500 46.9c0 27.2-13.1 50.4-31.2 59v-118c18.1 8.6 31.2 31.8 31.2 59z" fill="currentColor"/><path d="M468.7 31.3c0-12.6-7.6-24-19.3-28.9S424.3.3 415.3 9.1l-42.6 42.7C325.9 98.7 262.3 125 196 125h-8.5v218.5h8.5c66.3 0 129.9 26.4 176.7 73.2l42.6 42.6c9 9 22.4 11.6 34.1 6.7s19.3-16.2 19.3-28.9V31.3z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Other Publisher Types</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Support for any publisher type</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/advertiser-directory" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Advertiser Directory', 'event_destination_url': '/us/publishers/advertiser-directory' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M468.8 62.5c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6V78.1c-.1-8.6 7-15.6 15.6-15.6zm0 125c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c-.1-8.6 7-15.6 15.6-15.6zm15.6 140.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c0-8.6 7-15.6 15.6-15.6s15.6 7 15.6 15.6zm-375 31.3c0-43.2 35-78.1 78.1-78.1H250c43.2 0 78.1 35 78.1 78.1 0 8.6-7 15.6-15.6 15.6H125c-8.6 0-15.6-7-15.6-15.6zM218.8 125c34.5 0 62.5 28 62.5 62.5s-28 62.5-62.5 62.5-62.5-28-62.5-62.5 27.9-62.5 62.5-62.5z" fill="currentColor" /><path d="M15.6 62.5C15.6 28 43.7 0 78.1 0h281.2c34.5 0 62.5 28 62.5 62.5v375c0 34.5-28 62.5-62.5 62.5H78.1c-34.5 0-62.5-28-62.5-62.5v-375zm93.8 296.9c0 8.6 7 15.6 15.6 15.6h187.5c8.6 0 15.6-7 15.6-15.6 0-43.2-35-78.1-78.1-78.1h-62.5c-43.2-.1-78.1 34.9-78.1 78.1zM218.8 250c34.5 0 62.5-28 62.5-62.5s-28-62.5-62.5-62.5-62.5 28-62.5 62.5 27.9 62.5 62.5 62.5z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Advertiser Directory</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Browse thousands of advertisers on Awin</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--turquoise"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/us/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For agencies', 'event_destination_url': '/us/agency' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For agencies</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Have unlimited control for growth via affiliate marketing using the Awin Group's database of partnerships, technologies and solutions.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/agency/success-center" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Agency Success Center', 'event_destination_url': '/us/agency/success-center' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M208.4 153.7c-8.6-17.5-33.5-17.5-42.1 0l-45.2 91.8-101 14.7c-19.1 2.7-26.9 26.4-13 39.9l73.1 71.5L63 472.5c-3.3 19.1 16.8 33.8 34 24.7l90.4-47.7 90.4 47.7c17.2 9.1 37.3-5.6 34-24.7l-17.3-100.9 73.1-71.5c13.9-13.6 6.2-37.2-13-39.9l-101.1-14.7-45.1-91.8z" fill="currentColor"/><path d="M304.7 101.6l13.5 47.2c1.3 4.5 5.4 7.5 10 7.5s8.7-3 10-7.5l13.5-47.2 47.2-13.5c4.5-1.3 7.5-5.4 7.5-10s-3-8.7-7.5-10l-47.2-13.5-13.6-47.1c-1.3-4.5-5.4-7.5-10-7.5s-8.7 3-10 7.5l-13.5 47.2-47.2 13.5c-4.5 1.3-7.5 5.4-7.5 10s3 8.7 7.5 10l47.3 13.4zm114.1 135.9l10.7 37.7c1 3.5 4.3 6.1 8 6.1s6.9-2.4 8-6.1l10.7-37.7 37.7-10.7c3.5-1 6.1-4.3 6.1-8s-2.4-6.9-6.1-8L456.3 200l-10.7-37.7c-1-3.5-4.3-6.1-8-6.1s-6.9 2.4-8 6.1L418.8 200l-37.7 10.7c-3.5 1-6.1 4.3-6.1 8s2.4 6.9 6.1 8l37.7 10.8z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Agency Success Center</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our exclusive, multi-market agency resource hub</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/agency/certification" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Agency Certification', 'event_destination_url': '/us/agency/certification' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M500 156.3L343.8.1v125c0 17.3 14 31.2 31.2 31.2h125zm-393.2 1.5c-9.8-4-21-1-27.4 7.3l-10.3 13.2c-1.3 1.7-3.1 2.6-5.1 2.9l-16.5 2.2c-10.4 1.5-18.6 9.7-20 20L25.3 220c-.3 2.1-1.4 3.9-2.9 5.1L9.1 235.5c-8.3 6.4-11.3 17.7-7.3 27.4L8 278.3c.8 1.9.8 4 0 6l-6.2 15.3c-4 9.8-1 21 7.3 27.4l13.2 10.2c1.7 1.3 2.6 3.1 2.9 5.1l2.2 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13.8-.7.4-1.5.7-2.2 1 3.4.6 6.9.9 10.4.9h250c34.5 0 62.5-28 62.5-62.5V156.3H375c-17.3 0-31.2-14-31.2-31.2V.1H187.6z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Agency Certification</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Get certified, get recognized, get discovered</p></span></a></li></ul></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 1 ? selected = null : selected = 1" x-bind:class="selected == 1 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 1 ? 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Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin-Win Marketing Podcast', 'event_destination_url': '/us/awin-win-marketing-podcast' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M95.31 214.84V250c0 78.31 58.18 143 133.59 153.28v29.53h-42.19c-11.69 0-21.09 9.4-21.09 21.09s9.4 21.09 21.09 21.09h126.56c11.69 0 21.09-9.4 21.09-21.09s-9.4-21.09-21.09-21.09h-42.19v-29.53C346.49 393 404.67 328.31 404.67 250v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09V250c0 62.14-50.36 112.5-112.5 112.5s-112.5-50.36-112.5-112.5v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09z" fill="currentColor"/><path d="M165.63 109.37c0-46.58 37.79-84.38 84.38-84.38s84.38 37.79 84.38 84.38v140.62c0 46.58-37.79 84.38-84.38 84.38s-84.38-37.79-84.38-84.38V109.37z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin-Win Marketing Podcast</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Showing you how affiliate partnerships can always offer a win-win</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/power-100" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Power 100', 'event_destination_url': '/us/power-100' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M176.6 370.9l-.4 25.6 141 1.8.4-25.6-141-1.8zm-.7 51.3l-.2 12.8c-.2 14.7 11.8 25.8 25.3 26l19.2.2-.2 12.8c-.2 14.2 11.1 25.8 25.3 26 14.2.2 25.8-11.1 26-25.3l.2-12.8 19.2.2c13.5.2 25.8-10.6 26-25.3l.2-12.8-141-1.8z" /><path d="M328.9 236.3h-.3c-3.6 2.5-7.7 4.1-12.2 4.7-9.1 1.3-16.8-5.2-21.4-17.6-4.8 2.5-9.7 4.8-14.6 6.8-7.2 3-13.9 5.2-20.5 6.7-6.1 1.4-12.2 2.2-17.9 2.4-2.5 1.3-5.2 2.2-7.9 2.7-9.6 1-16.9-4.9-21.1-17-7.8 4-15.1 7.4-22.2 10.3-4.7 1.9-9.3 3.6-13.9 5-.4.2-.7.4-1.1.5l-1.3.3c-3.5 1-7 1.9-10.3 2.6-8.9 1.8-18 2.8-27 2.8h-.2c-4 0-8-.2-12.4-.5 21.2 34.5 47.2 60.3 51.5 99.3l142.7 1.8c6-43.5 38.6-69.7 61.6-110.3l-51.5-.5z" fill="currentColor"/><path d="M123.4 234.1c10.5.9 20.6.8 29.9-.4 2.4-.3 4.9-.8 7.2-1.2.3-.1.6-.1.9-.2-.3-1.4-.5-3-.7-5-.1-1.2-.3-2.5-.5-4-2.4-17.8 2.2-53.7 4.2-68.3.2-1.6.5-3.6.8-5.7 1.3-8.9 3-21 2.3-27.5 0-.3-.3-.7-.5-1.1-.4-.6-.8-1.2-.9-2.1-.2-2.1 2.2-5.2 2.9-6.1.7-.9 3.3-3.9 5.4-4.1.7-.1 1.5 0 2.2.2.6.1 1.2.2 1.7.2h.3l.2.2c3.2 2.1 3.4 6.3 3.6 10.1.1 1 .1 1.9.2 2.7.9 9.4-.4 19.9-1.5 30.1-.3 3-.7 5.8-.9 8.5-.5 3.8-1 7.3-1.4 10.7-2.7 20.2-4.7 34.8-2.7 57.4 4.2-1.4 8.6-3 13-4.9 4.1-1.7 8.3-3.7 12.5-5.8 2.7-1.4 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10.7 3.8 12.4zm19.5-89.8c-1.9-9.8-6.9-17-12-17.4l.1.3-.1.2c-4.7 11.3-12.6 55.8-12.4 81.1 6.9-4.1 14.2-8.6 22.3-13.8 3.6-18.8 4.4-38.1 2.1-50.4z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Power 100</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Say hello to Awin's 2024 Power 100</p></span></a></li><li data-theme="yellow"><a class="flex gap-4 group/link" href="/events/thinktank-2025" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'ThinkTank Global 2025', 'event_destination_url': '/events/thinktank-2025' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M433 25c-11.6 0-22.1 4.7-29.7 12.3C395.7 44.9 391 55.4 391 67v88.5c0 25.7-20.8 46.5-46.5 46.5H73c-26.5 0-48 21.5-48 48s21.5 48 48 48h271.5c25.7 0 46.5 20.8 46.5 46.5V433c0 11.6 4.7 22.1 12.3 29.7 7.6 7.6 18.1 12.3 29.7 12.3 23.2 0 42-18.8 42-42V67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" /><path d="M433 25H67c-23.2 0-42 18.8-42 42 0 11.6 4.7 22.1 12.3 29.7C44.9 104.3 55.4 109 67 109h88.5c25.7 0 46.5 20.8 46.5 46.5V427c0 26.5 21.5 48 48 48s48-21.5 48-48V155.5c0-25.7 20.8-46.5 46.5-46.5H433c11.6 0 22.1-4.7 29.7-12.3C470.3 89.1 475 78.6 475 67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">ThinkTank Global 2025</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Details about our annual event</p></span></a></li><li data-theme="orange"><a class="flex gap-4 group/link" href="/us/faqs" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'FAQs', 'event_destination_url': '/us/faqs' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M327 64.7c18.8 6.2 32.4 23.8 32.4 44.6v23.4c0 13-10.4 23.4-23.4 23.4H164.1c-13 0-23.4-10.4-23.4-23.4v-23.4c0-20.8 13.6-38.5 32.4-44.6C179.3 28 211.4 0 250 0s70.7 28 77 64.7zm-53.6 13.4c0-12.9-10.5-23.4-23.4-23.4s-23.4 10.5-23.4 23.4 10.5 23.4 23.4 23.4 23.4-10.4 23.4-23.4zM165.8 239.6c7.7-21.8 28.4-36.4 51.6-36.4h56.9c34.1 0 61.6 27.6 61.6 61.6 0 22.1-11.8 42.5-31 53.5l-31.5 18.1c-.2 12.7-10.6 23-23.4 23-13 0-23.4-10.4-23.4-23.4v-13.2c0-8.4 4.5-16.1 11.8-20.3l43.3-24.8c4.6-2.6 7.4-7.5 7.4-12.8 0-8.2-6.6-14.7-14.7-14.7h-56.9c-3.3 0-6.2 2.1-7.3 5.2l-.4 1.2c-4.3 12.2-17.8 18.6-29.9 14.3-12.1-4.3-18.6-17.8-14.3-29.9l.2-1.4zm53 182.3c0-17.3 14-31.2 31.2-31.2s31.2 14 31.2 31.2-14 31.2-31.2 31.2-31.2-14-31.2-31.2z" fill="currentColor"/><path d="M327 64.7c18.8 6.2 32.4 23.8 32.4 44.6v23.4c0 13-10.4 23.4-23.4 23.4H164.1c-13 0-23.4-10.4-23.4-23.4v-23.4c0-20.8 13.6-38.5 32.4-44.6.1-.8.3-1.6.4-2.2H125c-34.5 0-62.5 28-62.5 62.5v312.5c0 34.5 28 62.5 62.5 62.5h250c34.5 0 62.5-28 62.5-62.5V125c0-34.5-28-62.5-62.5-62.5h-48.4c.2.8.3 1.6.4 2.2zM165.8 239.5c7.7-21.8 28.4-36.4 51.6-36.4h56.9c34.1 0 61.6 27.6 61.6 61.6 0 22.1-11.8 42.5-31 53.5l-31.5 18.2c-.2 12.7-10.6 23-23.4 23-13 0-23.4-10.4-23.4-23.4v-13.2c0-8.4 4.5-16.1 11.8-20.3l43.3-24.8c4.6-2.6 7.4-7.5 7.4-12.8 0-8.2-6.6-14.7-14.7-14.7h-56.9c-3.3 0-6.2 2.1-7.3 5.2l-.4 1.2c-4.3 12.2-17.8 18.6-29.9 14.3-12.1-4.3-18.6-17.8-14.3-29.9l.4-1.2-.2-.3zm53 182.4c0-17.3 14-31.2 31.2-31.2s31.2 14 31.2 31.2-14 31.2-31.2 31.2-31.2-14-31.2-31.2z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">FAQs</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Answers to all your Awin and affiliate questions</p></span></a></li></ul></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 2 ? selected = null : selected = 2" x-bind:class="selected == 2 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 2 ? 'true' : 'false'" x-bind:onclick="'gtag("event", "Website Event Click", { "event_id": "Section", "event_name": "NAVIGATION", "event_category": "HEADER_LINK", "event_label": "Company" });'" type="button"><span>Company</span><svg class="ml-2 w-2 transform lg:hidden" aria-hidden="true" width="8" height="12" viewBox="0 0 8 12" xmlns="http://www.w3.org/2000/svg" x-bind:class="selected == 2 ? '-rotate-90' : 'rotate-90'"><path d="M1.99997 0L0.589966 1.41L5.16997 6L0.589966 10.59L1.99997 12L7.99997 6L1.99997 0Z" fill="currentColor"></path></svg></button><div class="inset-x-0 z-0 w-full border-t bg-white py-6 lg:drop-shadow-dropdown aria-hidden:opacity-0 md:rounded-b-lg md:py-12 lg:absolute top-header" x-cloak x-show="selected == 2" x-transition.opacity="" x-bind:aria-hidden="selected == 2 ? 'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--yellow"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/about-us" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Group', 'event_destination_url': '/us/about-us' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M70.1 365.8l179.9 36 179.9-36c11.7-2.3 20.1-12.6 20.1-24.5V71.8l20.1-4c15.5-3.1 29.9 8.7 29.9 24.5v286.6c0 12-8.4 22.2-20.1 24.5L250 449.3l-229.9-46C8.4 401 0 390.7 0 378.8V92.3c0-15.8 14.5-27.6 29.9-24.5l20.1 4v269.5c0 12 8.4 22.2 20.1 24.5z" fill="currentColor"/><path d="M50 341.3c0 12 8.4 22.2 20.1 24.5l167.4 33.4v-325L78.6 51C63.5 48.8 50 60.5 50 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"Person", "name": "Alfie Staples" }, "publisher": { "@type": "Organization", "name": "Awin", "url": "https://www.awin.com/", "logo": { "@type": "ImageObject", "url": "https://www.awin.com/images/logo-awin-black.svg", "width": "178", "height": "80" } } }</script><article class="py-20 lg:pt-49 lg:pb-25"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-6 lg:mb-20 lg:grid lg:grid-cols-12 lg:gap-8"> <div class="lg:col-span-8 lg:col-start-3"><h1 class="[&>span]:font-semibold text-4xl lg:text-5xl font-extralight mb-3" data-component="component-heading">Awin Black Friday 2024 trends and predictions</h1><p class="text-sm mb-5">Written by <span>Alfie Staples on </span><time datetime="2024-10-02T10:39:57T+01:002">Oct 2nd 2024.</time><span class="before:content-["_·_"]">13 minute read</span></p><div class="[&>span]:font-semibold text-2xl font-extralight mb-8" data-component="component-heading"><p><span class="TextRun SCXW53708573 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW53708573 BCX8">Alfie Staples, </span><span class="NormalTextRun SCXW53708573 BCX8">Senior </span><span class="NormalTextRun SCXW53708573 BCX8">Global Insight Manager at Awin, shares ten top predictions for 202</span><span class="NormalTextRun SCXW53708573 BCX8">4</span><span class="NormalTextRun SCXW53708573 BCX8">’s Golden Quarter.</span></span><span class="EOP SCXW53708573 BCX8" data-ccp-props="{"201341983":0,"335559740":259}"> </span></p></div><div class="flex items-center mb-5"><h4 class="font-semibold text-base mr-2.5 flex-none">Share this</h4><ul class="flex flex-wrap"><li><a class="c-action" href="https://twitter.com/share?url=https://www.awin.com/us/sector-insights/black-friday-predictions-2024&amp;text=Awin%20Black%20Friday%202024%20trends%20and%20predictions" onclick="window.open(this.href,"","menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=350,width=475");return false" title="Share on Twitter"><span class="sr-only">Share on Twitter</span><svg class="c-icon c-icon--twitter" aria-hidden="true" focusable="false" role="img" width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M17 5.32581C16.475 5.55484 15.919 5.70487 15.3501 5.77101C15.9476 5.42085 16.3967 4.86449 16.6129 4.20651C16.0481 4.53631 15.4315 4.76824 14.7894 4.89251C14.5186 4.6094 14.193 4.38429 13.8325 4.23087C13.4719 4.07744 13.084 3.9989 12.6922 4.00001C11.106 4.00001 9.8194 5.26631 9.8194 6.82801C9.8194 7.04991 9.8446 7.26481 9.8936 7.47201C8.75557 7.41805 7.64129 7.12742 6.62188 6.61868C5.60247 6.10994 4.70032 5.39425 3.973 4.51731C3.71811 4.94773 3.58368 5.43878 3.5838 5.93901C3.5838 6.91971 4.1529 7.78561 4.9236 8.29241C4.4532 8.27841 3.9632 8.15031 3.6846 7.93891V7.97391C3.6846 9.34381 4.6128 10.4869 5.9267 10.7473C5.66939 10.8133 5.40482 10.8466 5.1392 10.8467C4.9544 10.8467 4.7584 10.8285 4.5827 10.7949C4.76897 11.36 5.12677 11.8529 5.60629 12.2051C6.08582 12.5572 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5.3338L12.9699 5.3331V3.0987C12.9699 3.0679 11.999 3 11.1072 3C9.248 3 7.9915 4.1648 7.9915 6.304V8.054H6V10.609H7.9915V17H10.48V10.609H12.6857H12.6864Z" fill="currentColor"></path></svg></a></li><li><a class="c-action" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.awin.com/us/sector-insights/black-friday-predictions-2024&amp;title=Awin%20Black%20Friday%202024%20trends%20and%20predictions" onclick="window.open(this.href,"","menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=350,width=475");return false" title="Share on LinkedIn"><span class="sr-only">Share on LinkedIn</span><svg class="c-icon c-icon--linkedin" aria-hidden="true" focusable="false" role="img" width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M4.69403 3C5.62891 3 6.38665 3.75915 6.38665 4.69192C6.38665 5.14102 6.20825 5.57172 5.89069 5.88929C5.57313 6.20685 5.14243 6.38525 4.69333 6.38525C4.24423 6.38525 3.81352 6.20685 3.49596 5.88929C3.1784 5.57172 3 5.14102 3 4.69192C3.00009 4.46958 3.04399 4.24944 3.12918 4.04407C3.21437 3.8387 3.33919 3.65213 3.4965 3.49501C3.65382 3.33789 3.84055 3.21331 4.04602 3.12837C4.2515 3.04344 4.47169 2.99982 4.69403 3V3ZM3.25446 17H6.06612V7.54225H3.25446V17V17ZM8.11161 7.54225H10.6681V9.07602H10.8263C11.2157 8.30913 12.1527 7.49726 13.5733 7.49726C16.5283 7.49726 17.0583 9.37897 17.0583 11.9081V17H14.2467V12.4936C14.2467 11.4041 14.1982 10.0025 12.7017 10.0025C11.1813 10.0025 10.9233 11.189 10.9233 12.4135V17H8.11161V7.54225V7.54225Z" fill="currentColor"></path></svg></a></li></ul></div><div class="mb-5"><img class="rounded-2 w-full" alt="" src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto,w_940,h_660,c_fit/v1727862233/awin-website/market-insight-posts/image/tby9ug0s0uoy8m7rxtam.png"></div><div class="prose mb-20"><p><span data-contrast="auto">As the busiest shopping period of 2024 approaches this year, several key trends are poised to shape the retail landscape. 2023 was plagued against the backdrop of quickly rising inflation, threatening margins and marketing budget. But as we enter Q4, global pressures have eased. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">The question remains: has consumer confidence increased enough to save the big day? </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Awin’s global experts have put together their top 10 predictions to this year’s peak shopping period.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <h2><strong><em><span data-contrast="auto">1. Will interest rate cuts boost consumer confidence this Q4?</span></em></strong><span data-ccp-props="{"201341983":0,"335559740":278}"> </span></h2> <p><span data-contrast="auto">With the Fed’s first interest rate cut in four years announced in September, and inflation cooling from its peak in 2022, it appears the central bank will look to continue to cut rates in the near term.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">Those decreases in the cost of borrowing may take some time to trickle through the economy and stimulate shopper’s wallets, but the symbolic importance of that first rate cut may be the boost to US shopper confidence needed to prompt many to take advantage of Black Friday’s alluring offers.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">Across the pond consumers (and marketers) will be anxious to hear the Bank of England’s verdict regarding interest rates in early November. After a positive reduction in August from a 16 year high of 5.25% to 5% its impact for more than half a million homeowners could be substantial, providing a few extra pounds in the pocket for consumers on variable tracker mortgages across the festive period. </span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">Meanwhile, the EU jumped first and the European Central Bank (ECB) announced a cut in its main interest rate from 4% to 3.75% in June with another cut to 3.5% announced last month which could also bolster European spending over Cyber. </span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <h2><strong><em><span data-contrast="auto">2. Late Black Friday brings Christmas closer and may shift buying motives </span></em></strong><span data-ccp-props="{"201341983":0,"335559740":278}"> </span></h2> <p><span data-contrast="auto">It’s been noted before how, despite Black Friday’s proximity to Christmas, the event has maintained a strong strand of ‘self-gifting’ from shoppers, as they buy personal items they’ve shortlisted for some time with the aim of getting a better deal.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">That characteristic may alter this year as Black Friday’s late scheduling brings it that much closer to the Christmas run-up. With gifts for friends and family more of an immediate priority will we potentially see less ‘self-gifting’ and more buying presents for others? Or will we see both, driving up sales and revenue volume as shoppers tick off their gift lists and personal shortlists over the Cyber Weekend?</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">In an attempt to prevent too much concentration of activity over the weekend many brands may consider stretching their promotional campaigns over a longer period. Commencing earlier in the month than they might normally go live in order to not have performance targets all riding on the last weekend of the month.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <h2><strong><em><span data-contrast="auto">3. BNPL’s 2023 success t<span class="TextRun SCXW122463825 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW122463825 BCX8">o continue despite pay checks landing in time for Black Friday</span></span><span class="EOP SCXW122463825 BCX8" data-ccp-props="{"201341983":0,"335559685":360,"335559740":278}"> </span></span></em></strong></h2> <p><span data-contrast="auto">Last year </span><a href="/us/sector-insights/ten-trends-black-friday" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">we noted the popularity of BNPL affiliates</span></a><span data-contrast="auto"> across the Awin platform. Sales revenue generated by these affiliates globally over the Cyber Weekend grew by more than 40% in 2023. </span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">But will the success of these partners still continue in 2024? </span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">The fact that Black Friday falls later this year may be a factor. Falling later in the month means most workers will have received their pay checks in time for the big sales date as opposed to last year when many shoppers may have instead resorted to using BNPL methods to pay for their items. Despite this, <span class="NormalTextRun SCXW215699865 BCX8">one of Awin’s top BNPL partners, </span><span class="NormalTextRun SCXW215699865 BCX8">Zilch</span><span class="NormalTextRun SCXW215699865 BCX8">, is still optimistic. James Cartlidge, Sales & Partnerships Director expects consumers to “continue looking for seamless shopping methods and smarter ways to pay, that's why we’re predicting sales across Black Friday Week to climb by 80% compared to last year.”</span></span></p> <p><span class="NormalTextRun SCXW220194646 BCX8">From an affiliate perspective</span> <span class="NormalTextRun SCXW220194646 BCX8">it’s</span><span class="NormalTextRun SCXW220194646 BCX8"> worth bearing in mind that much of the affiliate activity we track from these partners is related more to their reward and offer pages than it is to their core credit offerings. With some BNPL partners increasingly valued as shopping ‘super-apps’ for consumers</span><span class="NormalTextRun SCXW220194646 BCX8"> and a go-to destination for deals</span><span class="NormalTextRun SCXW220194646 BCX8">, performance from these affiliates may continue to thrive</span><span class="NormalTextRun SCXW220194646 BCX8">.</span></p> <h2><strong><em><span data-contrast="auto">4. <span class="TextRun SCXW33913498 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW33913498 BCX8">Tech partners to accelerate the death of site-wide discounts</span></span></span></em></strong></h2> <p><span data-contrast="auto">In Black Friday’s early days it wasn’t uncommon to see a retailer or brand website draped with ‘30% off everything!’ messaging everywhere. The perceived need to draw in customers with a compelling offer led many advertisers to resort to blunt sales tactics that often hurt margins but ensured revenue generation and new customer acquisition. </span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><span data-contrast="auto">These days things have become a lot more sophisticated, particularly when it comes to discounting. Partly that’s because of a maturing sense that Black Friday isn’t the sole day of shopping anymore. The peak has elongated across an entire month and there is an increasing sense from consumers that some of the deals may not always fit their personal needs.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p>With that in mind, tech partners' ability to personalize offers, making them easier to execute on-site, is contributing to their own growth.</p> <p><span data-contrast="auto">Affiliate solutions like <a href="https://awinpartnerdirectory.builtfirst.com/intent-ly-customer-conversion-optimisation-platform" target="_blank" rel="noopener noreferrer" rel="noopener">intent.ly</a>, <a href="https://awinpartnerdirectory.builtfirst.com/upsellit-upsellit-managed-conversion-rate-optimization?utm_source=marketinsights&utm_medium=awin.com&utm_campaign=black-friday-2024-trends" target="_blank" rel="noopener noreferrer" rel="noopener">UpSellit</a> and <a href="https://awinpartnerdirectory.builtfirst.com/salecycle-salecycle-your-high-performance-conversion-suite-that-generates-new-revenues" target="_blank" rel="noopener noreferrer" rel="noopener">SaleCycle</a> are experts when it comes to personalizing offers to site visitors and can be deployed with a single click via Awin. And the steady growth of adoption of these technologies by Awin brands in the last couple of years is a clear indicator of their value to them.</span><span data-ccp-props="{"201341983":0,"335559685":360,"335559740":259}"> </span></p> <p><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1727860109/ysttbhbiix4g3nnvklkl.png" alt="" /></p> <h2><em> 5. <span class="TextRun SCXW133841853 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW133841853 BCX8">AI developments and ‘Big Tech’ shake up the affiliate channel</span></span></em></h2> <p><span data-contrast="auto">AI has changed many aspects of affiliate marketing for advertisers and publishers alike. However, players outside of the channel and developments in the AI models themselves are likely to have a knock-on effect on affiliates in Q4.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Paul Stewart, Awin’s Group Strategic Partnerships Director predicts: “Google curating discounts as a refined list in search results via Gemini could in turn lead to lower volumes from seasonal SEO publishers that have URLs that do well this time of year.”</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">While this blanket approach from Google will have its own negative effects, the impact of AI within the affiliate domain will play an increasingly important role in brands' strategies, with a more refined, mature and customized approach. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">As Paul comments: “More retailers will leverage AI to offer highly personalized shopping experiences. To be more specific, expect to see AI-tailored recommendations (ChatGPT or other LLMs being used as starting point for gathering discounts from across the web). On-site dynamic discounting powered by AI as well as more chatbots assisting with customer questions in real time will also be more prevalent.”</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Tech partners offering personalization solutions (mentioned in the previous trend) alongside the likes of <a href="https://awinpartnerdirectory.builtfirst.com/envolve-virtual-shopping-assistant" target="_blank" rel="noopener noreferrer" rel="noopener">Envolve Tech</a>, who offer an AI-driven shopping assistant, are likely to be core pillars in brand strategies. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Also, expect AI to play a larger role in interpreting customer behavior and tailoring shopping experiences based on those learnings. Companies like <a href="https://awinpartnerdirectory.builtfirst.com/qubit-coveo-qubit-the-ai-relevance-platform" target="_blank" rel="noopener noreferrer" rel="noopener">Qubit</a> provide a machine learning model that creates custom user journeys using real time and historic customer data.</span></p> <h2><strong><em><span data-contrast="auto">6. The rise of influencers as ‘promo players’</span></em></strong><span data-ccp-props="{"201341983":0,"335559740":278}"> </span></h2> <p><span data-contrast="auto">The influx of influencers within the affiliate channel is not new news. However, </span><a href="/us/influencer-marketing/rising-affiliate-influencer-activity" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">our analysis of this affiliate segment</span></a><span data-contrast="auto"> earlier in the year did reveal some detail about these partners which may come to bear during this year’s peak period.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Notably, while the general characterization of influencers and creators is that they tend to operate in more of a brand-building phase of the purchase funnel, the reality is increasingly more nuanced than that. Specifically, it’s worth recognizing the fact that a growing number of sales attributed to influencers involve a coupon code of some sort. And, as the chart below illustrates, that trend is particularly pronounced around Q4 and November. In fact, influencers on Awin’s platform are now generating sales involving a coupon much more frequently than the platform average for other partner types. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1727860136/nblx0h0m1zf6rerwy8s0.png" alt="" /></p> <p><span data-contrast="auto">What does this tell us? Well, for one, it’s yet another indicator that shoppers are increasingly comfortable with buying directly from influencer recommendations via social platforms. These spaces are becoming more and more a commerce-friendly environment, and shoppers clearly find the codes influencers are posting useful.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Secondly, with a dizzying array of offers available online over Q4, shoppers seeking guidance are happy to defer to these authorities. Smaller influencers in particular are of value here. Data from Magic Numbers suggests the ROI from those with a following of ~5k followers sits at £18:1 ($24:1). Yet this drops to just £6:1 ($8:1) for those with ~20k. Niche influencers with ardent followings are where your best bets lie over Q4.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <h2><strong><em><span data-contrast="auto">7. Travel’s bounce back set to continue thanks to TikTok and Travel Tuesday</span></em></strong><span data-ccp-props="{"201341983":0,"335559740":278}"> </span></h2> <p><span data-contrast="auto">Travel Tuesday, a day for discounts on travel products following Thanksgiving, has been gaining steam since 2017. But it’s in the last couple of years with it being eagerly adopted on TikTok that the event has really started to establish itself as part of the Q4 peak. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">The travel market has witnessed a resounding return to form this year following some tough years during and coming out the Covid lockdowns. Awin has seen the travel sector bounce back rapidly this year as we noted in </span><a href="/us/sector-insights/rebounding-travel-sector" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">our Insight of the Month piece</span></a><span data-contrast="auto"> back in March. With Travel Tuesday set to take place on Tuesday, December 3rd this year, we expect to see this strong trend continue.</span></p> <h2><em><strong>8. Gen Z and Millennial consumers will 'splurge' this Cyber</strong> </em></h2> <p><span data-contrast="auto">Gen Z and Millennial consumers are always a key demographic to target for marketers but this Cyber will see them be the key deciding factor regarding advertiser wins and losses. It is to be said that data from the US finds that all demographics are feeling more optimistic about economic conditions, the amount of people feeling “optimistic” about the economy r<a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer" target="_blank" rel="noopener noreferrer" rel="noopener">ising from 33% in May to 41% in August 2024</a>. However, while crucially this combines all demographics, segmenting down to Gen-Z, Millennial, Gen-X and finally Boomers tells a more nuanced picture. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Millennials and Gen-Z are most likely to “splurge” on key vertical items such as apparel, beauty, electronics and shoes. In fact, across the board <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer" target="_blank" rel="noopener noreferrer" rel="noopener">Gen-Z and millennials saw a 13% and 18% increase on intent to splurge from Q2 to Q3 2024, while older demographics saw just 4% average growth</a>. However, it must be noted that this data is excluding UK and Euro participants, nonetheless, with interest rates coming down gradually and inflation becoming more manageable across all regions, it's it likely these trends will persist in the UK and EU also.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">This means that marketers should be focusing on more diverse creative avenues this Cyber to reach their target demographics. <a href="https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html" target="_blank" rel="noopener noreferrer" rel="noopener">Gen-Z and Millennial consumers are least likely to research products traditionally through price comparison or discount websites with 22% saying they choose this option in comparison to 32% of boomers.</a> Meanwhile, <a href="https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html" target="_blank" rel="noopener noreferrer" rel="noopener">44% of Gen-Z consumers utilize Social Media to research products compared to just 10% of boomers</a>. However, despite their differences they do have commonalities. <span class="TextRun SCXW120129034 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW120129034 BCX8"> Retailers</span><span class="NormalTextRun SCXW120129034 BCX8">’</span><span class="NormalTextRun SCXW120129034 BCX8"> own websites </span><span class="NormalTextRun SCXW120129034 BCX8">remain</span><span class="NormalTextRun SCXW120129034 BCX8"> a valuable source of product information during the search across all generations, so optimizing your customer experience on site will be key regardless of </span><span class="NormalTextRun SCXW120129034 BCX8">who’s</span><span class="NormalTextRun SCXW120129034 BCX8"> visiting over peak. </span></span><span class="EOP SCXW120129034 BCX8" data-ccp-props="{"201341983":0,"335559740":259}"> </span></span></p> <h2><em><strong>9. <span class="TextRun SCXW71105998 BCX8" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW71105998 BCX8">Live shopping hits the West after years of popularity in China</span></span></strong></em></h2> <p><span data-contrast="auto">Live shopping isn’t a new concept, having existed even before the start of affiliate marketing; however, in recent years, it has found its footing in the affiliate landscape. </span></p> <p><span data-contrast="auto">Since 2016, its uptake has been rapid in China, evidenced by live shopping events accounting for around 20% of ecommerce on Singles' Day 2023. While it has seen a meteoric rise in the East, Western adoption has been slower by comparison, with technological costs and investment often cited as the primary reasons, followed closely by the challenge of quickly building a community between brand and consumer.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">So, why will 2024 be a starting point for live shopping?</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Over the last 12 months, technology partners such as <a href="https://awinpartnerdirectory.builtfirst.com/contester-contester-video-experience-platform" target="_blank" rel="noopener noreferrer" rel="noopener">Contester</a> have become synonymous with innovation and efficiency, utilizing ready-made technologies and creators to ease the pain points that previously plagued the live shopping experience for marketers, making these partnerships more fulfilling for all parties involved.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">In combination with this, interest in the medium has grown in 2024. </span><a href="https://www.prnewswire.com/news-releases/survey-consumers-want-more-live-interactive-shopping-events-302139279.html" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">46%</span></a><span data-contrast="auto"> of US consumers currently express an active interest in live shopping events, especially among young shoppers (18-34), with </span><a href="https://www.emarketer.com/content/brands-turn-live-shopping-build-communities-among-consumers?_gl=1*1hsl58q*_ga*MTExMjg5Mzc5LjE3MTk0MTExOTU.*_ga_XXYLHB9SXG*MTcyNjE1ODgzMC4xNS4xLjE3MjYxNTg4MzEuNTkuMC4w" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">56%</span></a><span data-contrast="auto"> showing an interest in live streams when shopping, especially given its unique ability to entertain, inform, and allow consumers to interact with their favorite creators - a continually important trend we highlighted </span><a href="/us/influencer-marketing/rising-affiliate-influencer-activity" target="_blank" rel="noopener noreferrer" rel="noopener"><span data-contrast="none">here</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">According to Hadi Alavi, CEO of Contester consumers in 2024 are seeking “not just the cheapest option anymore, but demand authenticity throughout the entire consumer journey, from pre-purchase education, shopping and finally the post-purchase experience.” Live shopping addresses all of these points simultaneously, and with more global brands utilizing streams, it’s hard to imagine this trend fading anytime soon.</span></p> <h2><em><strong>10. Retail media <span class="TextRun SCXW101455341 BCX8" lang="IT-IT" xml:lang="IT-IT" data-contrast="auto"><span class="NormalTextRun SpellingErrorV2Themed SCXW101455341 BCX8">becomes</span><span class="NormalTextRun SCXW101455341 BCX8"> a new source of revenue for brands via affiliate</span></span><span class="EOP SCXW101455341 BCX8" data-ccp-props="{"201341983":0,"335559685":360,"335559740":278}"> </span></strong></em></h2> <p><span data-contrast="auto">Retail media is a hot topic within advertising. A recent report published by dentsu showed retail media increasing 32% year-on-year and EMARKETER projected its ad spend reaching $171bn by 2027.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">Retail media is defined as “an advertisement strategically placed on a retailer's ecommerce site to positively influence customers precisely at the point of sale.” In the past, this form of advertising was primarily purchased by advertisers who were already selling products on the retailer’s site, in order to boost sales and awareness. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">More recently, these placements are being acquired in order to target specific customer groups. According to Merkle, 63% of retailers have brands using their networks in this way. Brand partnerships at Awin function in a similar manner. Partnering with another complementary brand allows you to benefit from their first-party customer data, increasing your reach and potential customer base. </span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-contrast="auto">As pressure mounts on advertisers to find new revenue streams come Q4, we expect an uptick in brand partnership campaigns as advertisers search for like-minded brands to mutually benefit from. In the previous two years, we’ve seen active brand partnerships increase in Q4, with 2023 seeing a particularly strong increase. Alongside a much greater number of brand partnerships throughout the year, we expect to see a similar uptick in brand partnerships as Black Friday approaches.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> <p><span data-ccp-props="{"201341983":0,"335559740":259}"><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1727860203/ohlvv4oiv9kfjr8bjqjt.png" alt="" /></span></p></div><div itemprop="copyrightHolder" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Awin"><meta itemprop="url" content="https://www.awin.com/"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.awin.com/images/logo-awin-black.svg"><meta itemprop="width" content="177"><meta itemprop="height" content="90"></div><meta itemprop="sameAs" content="https://www.linkedin.com/company/awin-global"><meta itemprop="sameAs" content="https://twitter.com/Awin_US"><meta 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'event_category': 'FOOTER_LINK', 'event_label': 'For agencies', 'event_destination_url': '/us/agency' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">For agencies</h6></a><div class="text-xs font-medium"><p>Have unlimited control for growth via affiliate marketing using the Awin Group's database of partnerships, technologies and solutions</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/us/agency/success-center" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'Agency Success Center', 'event_destination_url': '/us/agency/success-center' });">Agency Success Center</a></li><li class="lg:odd:col-span-2 lg:even:col-span-3"><a class="underline" href="/us/agency/certification" 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src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030196/awin-website/flags/image/ulzzoark4oit1sgyxnuv.png" loading="lazy" alt="Brasil" width="38" height="30"></div><span>Brasil</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ca/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CA', 'event_destination_url': '/ca/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030188/awin-website/flags/image/wbfwu1ccmddtbljai1gp.png" loading="lazy" alt="Canada" width="38" height="30"></div><span>Canada</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/de/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'DE', 'event_destination_url': '/de/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030173/awin-website/flags/image/eodbffqc9jspdak75g5j.png" loading="lazy" alt="Deutschland" width="38" height="30"></div><span>Deutschland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/es/informacion-del-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'ES', 'event_destination_url': '/es/informacion-del-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030109/awin-website/flags/image/gnfpp9qntrlcii33mgxi.png" loading="lazy" alt="España" width="38" height="30"></div><span>España</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'FR', 'event_destination_url': '/fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030180/awin-website/flags/image/ucjujhzxsuepqm9kht0n.png" loading="lazy" alt="France" width="38" height="30"></div><span>France</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ie/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IE', 'event_destination_url': '/ie/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030164/awin-website/flags/image/vot0haucvic4abd0smjh.png" loading="lazy" alt="Ireland" width="38" height="30"></div><span>Ireland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/it/market-insight" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IT', 'event_destination_url': '/it/market-insight' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030157/awin-website/flags/image/prlh40hbeu6xn0taujim.png" loading="lazy" alt="Italia" width="38" height="30"></div><span>Italia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nl/marktinzichten" onclick="gtag('event', 'Website Event Click', { 'event_id': 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'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH_FR', 'event_destination_url': '/ch_fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Suisse" width="38" height="30"></div><span>Suisse</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/se/marknadsinsikter" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'SE', 'event_destination_url': '/se/marknadsinsikter' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030096/awin-website/flags/image/uk0goaatjnwgtp7jheb3.png" 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