CINXE.COM

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href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Sports Event Management 101: How to Plan and Grow a Fanbase</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-management/" class="badge badge--tips-green">Event Management</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Sports Event Management 101: How to Plan and Grow a Fanbase </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/barbie-carpenter/" class="color-primary"> by Barbie Carpenter </a> <span class="dot"></span> <span>Sep 14 2023</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="512" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/09/gabin-vallet-J154nEkpzlQ-unsplash-768x512.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>Think of the last time you felt the adrenaline of a local marathon or the camaraderie at a community yoga session. </p> <p>That’s the magic of health and fitness events. They’re not just about breaking a sweat; they’re about building bonds.</p> <p>And there’s business to be had, too. Sports events are predicted to have a <a href="https://www.statista.com/outlook/dmo/eservices/event-tickets/sport-events/worldwide" target="_blank" rel="noreferrer noopener">market volume of $37.16bn by 2027</a>, so sports event management is one area worth looking into. </p> <p>At Eventbrite, we do everything we can to support our community of event creators to build once-in-a-lifetime sports moments — whether it’s a sports event fundraiser, <a href="https://www.eventbrite.com/e/central-texas-cheer-competition-tickets-598017505457?aff=ebdssbdestsearch" target="_blank" rel="noreferrer noopener">major cheerleading competition</a>, <a href="https://www.eventbrite.com/e/imcf-american-medieval-championships-tickets-701070830727" target="_blank" rel="noreferrer noopener">medieval combat</a> experience, <a href="https://www.eventbrite.com/e/sunday-morning-yoga-on-sunset-cliffs-9-am-tickets-489235014097?aff=ebdssbdestsearch" target="_blank" rel="noreferrer noopener">yoga event</a>, or a <a href="https://www.google.com/url?q=https://www.eventbrite.com/e/disc-golf-tournament-to-end-hunger-tickets-695649234587?aff%3Debdssbdestsearch&sa=D&source=docs&ust=1697735158017264&usg=AOvVaw13qoSMgSKdFVJxia3i3olN" target="_blank" rel="noreferrer noopener">disc golf</a> tournament.</p> <p>Want to make waves in the sports scene? Dive into our guide on how to kickstart your unforgettable health or fitness event. Plus, we’ve sprinkled in some golden nuggets on event promotion to get you selling tickets immediately.</p> <h5 class="wp-block-heading"><strong>How to organize a sports event</strong></h5> <p><a href="#define">1. Define your event purpose</a></p> <p><a href="#budget">2. Create a realistic budget and work out your event feasibility</a></p> <p><a href="#plan">3. Create a sports event plan</a></p> <p><a href="#boxes">4. Make sure your venue ticks all the boxes</a></p> <p><a href="#hire">5. Hire and train the right event staff</a></p> <p><a href="#secure">6. Secure the necessary equipment</a></p> <p><a href="#setup">7. Set up a contingency plan</a></p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-600x340.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-720x408.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-768x435.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-960x544.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1140x646.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1536x871.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-6.png 1999w" sizes="100vw" alt="Yoga instructor on stage teaching a class" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412406"> </picture><figcaption class="wp-element-caption"><strong>Trap Day</strong> / Trap Yoga Bae / LA</figcaption> </figure> <h2 class="wp-block-heading">Why host a sports events?</h2> <p>There’s a huge demand for sports events. <a href="https://www.sbu.edu/news/news-items/2023/02/03/st.-bonaventure-siena-research-survey-reveals-70-of-americans-are-sports-fans-21-avid-football-clearly-king" target="_blank" rel="noreferrer noopener">70% of Americans</a> identify as sports fans, while 83% say they regularly watch sports teams play to socialize with friends and family.</p> <p>Apart from their popularity, according to researchers, attending live sports events <a href="https://www.frontiersin.org/articles/10.3389/fpubh.2022.989706/full" target="_blank" rel="noreferrer noopener">reduces loneliness</a> and improves overall quality of life.</p> <p>So, it shouldn’t surprise you to know that sports events can be lucrative opportunities for event creators. Affluent families <a href="https://www.ipsos.com/en-us/knowledge/media-brand-communication/Show-Me-the-Money-Affluent-Fans-the-Economics-of-Sports-recording" target="_blank" rel="noreferrer noopener">spent $20bn on sports events</a> last year, and these events can double up as effective promotional tools for showcasing your business to your local community. </p> <p>That’s how <a href="https://www.eventbrite.com/o/jiaren-yoga-studio-51035504173" target="_blank" rel="noreferrer noopener">Jiaren Yoga Studio</a> got its name out there. By hosting inclusive and <a href="https://www.eventbrite.com/e/all-level-vinyasa-yoga-with-alex-sato-tickets-394762474187" target="_blank" rel="noreferrer noopener">entry-level yoga events</a> for anyone to try, the studio has earned brand recognition, spread its core message, and since created more successful events.</p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/CxE93n_Lh93/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/CxE93n_Lh93/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CxE93n_Lh93/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Jiaren Yoga Studio (@jiarenyogastudio)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <p>Successful sports events aren’t all about boosting your business, though. Organizing a fitness event can also serve as a charity fundraiser that allows you to give back to your community. For example, charity <a href="https://www.eventbrite.com/o/calebs-kids-15025764205" target="_blank" rel="noreferrer noopener">Caleb’s Kids</a> organizes an <a href="https://www.eventbrite.com/e/3rd-annual-life-5k-fundraiser-tickets-695001296587?aff=ebdssbdestsearch" target="_blank" rel="noreferrer noopener">annual 5k fundraiser</a> for Suicide Awareness and Prevention Month.</p> <div style="text-align: center;"><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fcalebskids%2Fposts%2Fpfbid08e5y47kfGZRkP72kkYFHBKDi7KkLp11cV5hDqb5W9hvWhjbCpoQiHqkaeYeVpptsl&show_text=true&width=640" width="640" height="360" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe></div> <h2 class="wp-block-heading">How to organize a sports event</h2> <p>A successful sports event requires a holistic event planning process. Let’s dive into the key steps you’ll need to organize and execute your sports event.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <a href="https://docs.google.com/document/d/1LiXqEsd_1hVRE4RnCQRBFNnmJrwS9qGA_2DKRWrZZuM/edit?usp=sharing" target="_blank" rel="noreferrer noopener"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.webp 790w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-300x122.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-500x203.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-540x219.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-600x243.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-720x292.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-768x311.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1.webp 790w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-preview-30x12.png 790w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-300x122.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-500x203.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-540x219.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-600x243.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-720x292.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1-768x311.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/unnamed-1.png 790w" sizes="100vw" alt="Download button for sports event management plan template" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-429319"> </picture></a> </figure> <h3 class="wp-block-heading" id="define">1. Define your event’s purpose</h3> <p>Determine why you’re hosting a sports event. Is the purpose of the event to promote your business, gain new customers, fundraise, or engage the community? Your event set-up and goals will change depending on your objectives. If you’re trying to engage the community, you’re likely to offer different activities than if you’re working on brand awareness. </p> <p>Need some inspiration? Take a look at Chicago-based event creator <a href="https://www.eventbrite.com/o/deep-house-yoga-13767294151" target="_blank" rel="noreferrer noopener">Deep House Yoga</a>.</p> <p>Creator Alissa Seymoure started organizing her own <a href="https://www.eventbrite.com/blog/yoga-workshop-ideas/" target="_blank" rel="noreferrer noopener">yoga events</a> because she was struggling to connect with the music and ambiance in the yoga classes she attended. By combining yoga with her love of DJing and house music, she managed to <a href="https://www.eventbrite.com/blog/yoga-awareness-month-event-creators/" target="_blank" rel="noreferrer noopener">create a whole different kind of yoga </a>experience — and we’re totally here for it.</p> <p></p> <div style="text-align: center;"><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fdeephouseyoga.us%2Fposts%2Fpfbid026AoUnEHHesZcz1LsQ3yHswj1D3FAp5mRqhb2YT7wpMQQnquT9ksNEiH2nidYn3XFl&show_text=true&width=640" width="640" height="360" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe></div> <p></p> <p><strong>💡Pro tip: </strong>When defining your purpose, make sure the “why” behind your event is something that’ll resonate with your target audience. </p> <h3 class="wp-block-heading" id="budget">2. Create a realistic budget and work out your event feasibility</h3> <p>You’ll need to <a href="https://www.eventbrite.com/blog/event-budget-guide-ds00/" target="_blank" rel="noreferrer noopener">determine your budget</a> and plan the costs, or plan accordingly if you’re looking for sponsors to support a charity sports event. Your typical budget will include line expenses like:</p> <ul class="wp-block-list"> <li>Venue rental (or if you’re a venue owner, utilities and running costs)</li> <li>Event staff</li> <li>Parking</li> <li>Food catering</li> <li>Event insurance</li> <li>League fees</li> <li>Medical/emergency services</li> <li>Merchandise</li> </ul> <p>If you’re planning a virtual or hybrid event, you’ll also need to budget for an event management platform and equipment and staff for live streaming.</p> <p><strong>💡Pro tip: </strong>With <a href="https://www.statista.com/statistics/609063/factors-impacting-event-participatio-running/" target="_blank" rel="noreferrer noopener">59% of people considering cost</a> as one of the main factors influencing sports event attendance, hiking up ticket prices may not be the best way to increase your budget. Instead, consider reducing the registration and ticket fees but increasing the opportunities for attendants to purchase extras like food, drink, or merch.</p> <h3 class="wp-block-heading" id="plan">3. Create a sports event plan</h3> <p>Your <a href="https://www.eventbrite.com/blog/plan-sport-fitness-events-ultimate-guide-ds00/" target="_blank" rel="noreferrer noopener">sports event plan</a> should be ready to distribute before you meet with your staff and event volunteers before the event. </p> <p>Follow a sports <a href="https://www.eventbrite.com/blog/event-planning-templates/" target="_blank" rel="noreferrer noopener">event planning template</a> as your go-to guide on all the details of your event. It should include:</p> <ul class="wp-block-list"> <li>Weekly goals to prepare for your event: List specific tasks to accomplish each week leading up to your event. Assign tasks to your team of volunteers and set a deadline for each job.</li> <li>Budget breakdown: Create your budget and categories to keep track of event spending to ensure you stay on track.</li> <li>Event day plan: Include a minute-by-minute schedule for the event. Your event management plan should list timelines for setup, the event itself, and cleanup. </li> </ul> <p><strong>💡Pro tip: </strong>You should also <a href="https://www.eventbrite.com/blog/ultimate-event-planning-checklist/" target="_blank" rel="noreferrer noopener">create checklists</a> to cover the different areas you need to focus on before, during, and after the event to ensure your events team is always on the ball.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-600x340.avif 600w, 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https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-9.png 1999w" sizes="100vw" alt="Two hulahoopers perform outside" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412394"> </picture><figcaption class="wp-element-caption"><strong>Hoop Blast</strong> / Coal Drops Yard / London, UK</figcaption> </figure> <h3 class="wp-block-heading" id="boxes">4. Make sure your venue ticks all the boxes</h3> <p>Once you have a date, it’s time to find a winning venue or make your existing event space competition-ready.</p> <p>Will you need seating for spectators or open space for games? Consider any amenities you may need, including concession stands and restrooms. </p> <p>Venue owners with access to a competition space need to make sure the existing facilities and infrastructure they have in place will fully support the scope of the sports event they’re planning.</p> <p>That means locker rooms, parking spaces for spectators and medical staff, catering, toilets, and anything specific to your particular sport or type of event.</p> <p><strong>💡Pro tip: </strong>When shopping around for a venue (or getting yours ready for an upcoming event), ensure all the correct permits are in place. Check you’re also covered by insurance in case anyone is injured at the event.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-600x340.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-720x408.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-768x435.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-960x544.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1140x646.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1536x871.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-7.png 1999w" sizes="100vw" alt="Man wearing a volunteer shirt films on his phone outside event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412386"> </picture> </figure> <h3 class="wp-block-heading" id="hire">5. Hire and train the right event staff</h3> <p>Think about whether you’ll hire a team or recruit volunteers. </p> <p>If you’re planning an outdoor, large-scale event, you’ll need to have enough help to work registration tables, concession stands, and information booths. Other volunteers can help with setting up or cleaning up your event. </p> <p>You might even need additional staff to help with traffic flow, crowd control, and parking. </p> <p>Even if you’re planning a smaller community event, you’ll likely need access to a few extra pairs of hands with specialist knowledge to help run your event.</p> <p>For example, if you require a referee, check with local high school athletic departments and sports clubs.</p> <p><strong>💡Pro tip: </strong>A <a href="https://www.eventbrite.com/blog/proactive-communication-plan-ds00/" target="_blank" rel="noreferrer noopener">proactive communication plan</a> helps you keep your team in the loop. Before event day, distribute information on parking, directions, schedules, food and drink options, and more. You should ideally send this information out one to two weeks beforehand to keep them focused and in the loop.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-600x340.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-720x408.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-768x435.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-960x544.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1140x646.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1536x871.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image5-min-6.png 1999w" sizes="100vw" alt='A runner runs past a a47 sign with a red arrow tha says "marathon"' width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412402"> </picture> </figure> <h3 class="wp-block-heading" id="secure">6. Secure the necessary equipment</h3> <p>Your sports event planning will vary depending on the type of event, but you may want to invest in some merch such as T-shirts. Sports events may also require equipment like balls, rackets, bats, or cones. You might also want to purchase medals or trophies for the winners.</p> <p><strong>💡Pro tip:</strong> Don’t forget about refreshments! Special events like community races or charity fundraiser walks should have plenty of water stations set up for competitors and attendees alike. Meanwhile, soccer players could benefit from halftime snacks — and you could add to the experience of yoga participants with freshly brewed tea after a guided meditation session.</p> <p>You could provide food as the event host&zwnj; by setting up a concession stand with snacks and drinks available for purchase, hire professional caterers, or even <a href="https://www.eventbrite.com/blog/food-trucks-attraction-ds00/" target="_blank" rel="noreferrer noopener">invite local food trucks</a> to set up at your event.</p> <h3 class="wp-block-heading" id="setup">7. Set up a contingency plan</h3> <p>Regardless of the size of your event, consider setting up a first aid tent to help with minor injuries, such as falls. </p> <p>For larger fitness events, medical support can help with more serious concerns, such as dehydration or overheating.</p> <p>Ask participants to sign a waiver before the event to protect you and your organization. You may also need to invest in liability insurance for additional legal protection for your business should a participant get injured.</p> <p><strong>💡Pro tip:</strong> Having an emergency action plan for a sporting event is essential. Your emergency action plan should include things like:</p> <ul class="wp-block-list"> <li>A risk assessment identifying threats to your event</li> <li>An outline of the existing equipment you have to support your team in the event of an emergency</li> <li>Inclement weather plans</li> <li>Designated evacuation routes</li> </ul> <p>Just remember there’s no one-size-fits-all approach around emergency action plans. Yours should be unique to your venue and event location.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-600x340.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-720x408.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-768x435.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-960x544.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1140x646.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1536x871.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1536x871.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-preview-30x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5-1536x871.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-5.png 1999w" sizes="100vw" alt="Group of winter sports athletes laugh while sitting on the snow" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412398"> </picture> </figure> <h2 class="wp-block-heading">4 ways to promote your sports event and build your following </h2> <p>Organizing a sports event can be incredibly fun and rewarding — but if you want to create a memorable experience, you need to get out there and promote it to your target audience.</p> <p>Here are four top tips guaranteed to generate leads and pack the house.</p> <h3 class="wp-block-heading">1. Build excitement through targeted email campaigns</h3> <p>Email marketing is all about nurturing your leads — and when you’ve got future events lined up, it’s amazing to have a built-in audience waiting to hear about it.</p> <p>Through event newsletters, you can engage your audience year-round. You can even incentivize signing up for your mailing list by sending exclusive offers, promo codes for discounted tickets, and unique content. This also helps you build a sense of community around your events.</p> <p>Want to do email marketing the easy way? With Eventbrite, you can <a href="https://www.eventbrite.com/help/en-gb/articles/184607/how-to-set-up-the-mailchimp-integration/" target="_blank" rel="noreferrer noopener">use our Mailchimp integration</a> to easily pull data and send out fancy-looking emails to your ticket holders.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Start your email marketing campaign.</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/help/en-gb/articles/184607/how-to-set-up-the-mailchimp-integration/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Try Eventbrite’s integrations today </a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/02/image2-min-1.png 1999w" sizes="100vw" alt="Two event creators look at a laptop screen together" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-409435"> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading">2. Livestream behind-the-scenes</h3> <p><a href="https://www.eventbrite.com/blog/livestream-basics-virtual-events/" target="_blank" rel="noreferrer noopener">Livestreaming</a> builds excitement before an event. Go live on your social accounts a few days before the event and show followers all the hard work you’re putting into setting up the venue, racecourse, or event space so that it’s ready for the big day.</p> <h3 class="wp-block-heading">3. Collaborate with sports influencers</h3> <p>Another great way to get your event out there is to team up with big names in your sport. Collaborating <a href="https://www.eventbrite.com/blog/social-media-influencer-strategy-events-ds00/" target="_blank" rel="noreferrer noopener">with social media influencers</a> can boost your brand’s reputation, enhance your event’s credibility, and drastically expand your social media reach.</p> <p>Check out how creator <a href="https://www.eventbrite.com/o/us-pole-champions-62213576763" target="_blank" rel="noreferrer noopener">U.S. Pole Championships</a> uses influencers on Instagram to <a href="https://www.eventbrite.com/e/us-pole-championships-tickets-579285808447" target="_blank" rel="noreferrer noopener">promote big calendar events</a>.</p> <p></p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/Cwg353JgfoI/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Cwg353JgfoI/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; 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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Cwg353JgfoI/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by U.S. Pole Champions (@uspolechampions)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <p></p> <h3 class="wp-block-heading">4. Set up a live, hybrid, or virtual preview</h3> <p>Share an event preview with your subscriber list and social media followers to create a build up of what they can expect. This strategy also allows you to talk to your audience. Think of it as a pre-event. A virtual preview allows you and potential attendees to share stories and talk about your mission before the event. </p> <p>You can even <a href="https://www.eventbrite.com/l/hybrid-events/" target="_blank" rel="noreferrer noopener">organize a hybrid event</a> preview so users have the option to show up in person or log in.</p> <p>If you’re pressed for time or budget, even short informational preview posts on social media platforms can go a long way toward drilling excitement. That’s what creator <a href="https://www.eventbrite.com/o/disc-golf-pro-tour-32912418431" target="_blank" rel="noreferrer noopener">Disc Golf Pro Tour </a>does in the run-up to their events — and it’s a simple way to engage followers and create some excitement.</p> <p></p> <blockquote class="twitter-tweet"><p lang="en" dir="ltr">The 2023 United States Women's Disc Golf Championship is only 2 days away and Kristin Tattar is looking to make history 🧹 <a href="https://t.co/E41TfQRzop" target="_blank">pic.twitter.com/E41TfQRzop</a></p>— Disc Golf Pro Tour (@DiscGolfProTour) <a href="https://twitter.com/DiscGolfProTour/status/1704238936942342150?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">September 19, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> <p></p> <h2 class="wp-block-heading">Organize a sports event with Eventbrite</h2> <p>Now is the perfect time to start setting up a sports, fitness, or health and well-being event in your community. You’ve just got to ensure you cover all bases, including budgeting, hiring the right staff, and purchasing the right equipment. </p> <p>With Eventbrite you can streamline your sports event management: create your event page, sell tickets, <a href="https://www.eventbrite.com/l/event-marketing-platform" target="_blank" rel="noreferrer noopener">manage your social media ads and email marketing</a>, and even check in your attendees or competitors on the day.</p> <p></p> </div> </body></html> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Ready, set, go! </h4>    <a role="button" href="https://www.eventbrite.com/l/organize-an-event/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Start planning your sports event <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-2-min-1.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="384588" data-post-url="https://www.eventbrite.com/blog/sports-event-management/" data-post-title="Sports Event Management 101: How to Plan and Grow a Fanbase" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="384588" data-post-url="https://www.eventbrite.com/blog/sports-event-management/" data-post-title="Sports Event Management 101: How to Plan and Grow a Fanbase" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.com/blog/sports-event-management/"); let postTitle = encodeURIComponent("Sports Event Management 101: How to Plan and Grow a Fanbase"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/barbie-carpenter/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/12/Eventbrite-Fallback-Author-Image-300x300.png"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/barbie-carpenter/"> <h4 class="subheader subheader-3 author__name">Barbie Carpenter</h4> </a> <p class="description mb-0 body-text-4">Barbie Carpenter has been writing and editing for over 15 years, covering topics such as event planning, business, marketing, retail, and entertainment. Her work has been published nationwide in Hearst newspapers, where she served as a syndicated columnist. Barbie spends her free time enjoying the outdoors, crafting, and going on adventures with her family.</p> </div> </div> </div> <div class="container"> <div class="mb-5">  <div class="row related"> <div class="col-md-20"> <h3 class="header-6 display-1"> You might also like these </h3> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com/blog/increase-attendance-sport-events-sell-tickets-ds00/"> <div class="img"> <img loading="lazy" alt="People playing volleyball" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/09/jannes-glas-0NaQQsLWLkA-unsplash-300x173.jpg" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time"> 8 min read </div> <a href="https://www.eventbrite.com/blog/increase-attendance-sport-events-sell-tickets-ds00/"> <div class="card-title"> 11 Sports Event Marketing Ideas for Increased Attendance </div> </a> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com/blog/ds00-5-reasons-people-go-to-sporting-events-and-what-we-can-learn-from-them/"> <div class="img"> <img loading="lazy" alt="" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/iStock_65913249_MEDIUM-1-300x134.jpg" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com/blog/ds00-5-reasons-people-go-to-sporting-events-and-what-we-can-learn-from-them/"> <div class="card-title"> 5 Ways to Create Engaging Sporting Events </div> </a> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com/blog/event-planning-tips-ds00/"> <div class="img"> <img loading="lazy" alt="Dancers perform at Re.Mixer LA event" src="https://www.eventbrite.com/blog/wp-content/uploads/2021/04/image3-min-1-300x170.png" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time"> 5 min read </div> <a href="https://www.eventbrite.com/blog/event-planning-tips-ds00/"> <div class="card-title"> 16 Event Planning Tips From Professional Event Creators </div> </a> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com/blog/event-marketing/"> <div class="img"> <img loading="lazy" alt="People dancing at a well-attended event" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-300x169.png" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time"> 30 min read </div> <a href="https://www.eventbrite.com/blog/event-marketing/"> <div class="card-title"> The Complete Event Marketing Guide for Maximizing Attendance </div> </a> </div> </div>  </div> </div> <footer class="core__purple-bg core__white-text footer-nav"> <div class="container-fluid"> <div class="row"> <div class="col-md-8"> <div class="email-signup-block"> <div class="header-5 core core__white-text mb-0"> All event creator insights </div> <div class="header-3 core"> straight to your inbox </div> <div class="hbspt-form"> <form accept-charset="UTF-8" enctype="multipart/form-data" novalidate="" class="hs-form-private hs-form stacked" data-region="na1" data-portal-id="8020908" data-form-id="eef56357-127d-4d30-84d8-b5b2c1717872" data-sfdc-campaign-id="7015Y000002vAUvQAM" data-version="V2_PRERELEASE" > <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"> <label id="label-email-eef56357-127d-4d30-84d8-b5b2c1717872" class="" for="email-eef56357-127d-4d30-84d8-b5b2c1717872" > <span></span> </label> <div class="input"> <input id="email-eef56357-127d-4d30-84d8-b5b2c1717872" name="email" required="" placeholder="Enter your email address*" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" > </div> </div> <div class="legal-consent-container"> <div class="hs-richtext"> <p>By entering your email, you agree to receive this and other marketing content about ways Eventbrite can support your events. 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