Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽 - ASA

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class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Consultations</span> </li> <li class="meta-listing-item"> <span class="caption"> Closing date : 18 Mar 2025 </span> </li> </ul> </div> <div class="col-md-4">  <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "2FA44D16-74EB-4C91-81628FDFCAEE9298" data-target-type = "resource" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div>  <div class="container">  <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/advice-and-resources.html">Advice and resources</a> </li> <li class="breadcrumb-list-item"> <a 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It follows the <a href="https://www.asa.org.uk/news/new-rules-on-ads-for-less-healthy-food-and-drink-products.html" rel="noreferrer noopener" target="_blank">first consultation</a> issued in late 2023.  </p> <p paraeid="{2b9228dc-ee16-4c97-afce-1af10cfc61e3}{186}" paraid="682203200">This document should be read in conjunction with the attached Annexes.  </p> <ul> <li paraeid="{2b9228dc-ee16-4c97-afce-1af10cfc61e3}{200}" paraid="1950717607"><a href="https://www.asa.org.uk/resource/annex-a-revised-guidance.html">Annex A</a> - Proposed revised implementation guidance </li> <li paraeid="{2b9228dc-ee16-4c97-afce-1af10cfc61e3}{208}" paraid="749824793"><a href="https://www.asa.org.uk/resource/annex-b-guidance-comparison.html">Annex B</a> - Comparison with the version of the implementation guidance consulted on in 2023 </li> </ul> <p paraeid="{2b9228dc-ee16-4c97-afce-1af10cfc61e3}{222}" paraid="1036349645"><strong>This consultation closes at 5:00pm (GMT) on 18 March 2025.  </strong></p> </p> <hr> <div class="row"> <div class="col-md-8"> <ul class="icon-listing"> <li class="icon-listing-item"> <a target="_blank" href="https://www.asa.org.uk/static/81b18aef-169f-4deb-90e8d58d08b5d14e/LHF-consultation-2.pdf" class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/static/81b18aef-169f-4deb-90e8d58d08b5d14e/LHF-consultation-2.pdf">Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽</a></h4> </div>  </li> </ul> </div> <div class="col-md-4"> <p><a target="_blank" href="https://www.asa.org.uk/static/81b18aef-169f-4deb-90e8d58d08b5d14e/LHF-consultation-2.pdf" class="btn mod-rounded mod-small u-full-width">download</a></p> </div> </div> <hr> <h2 class="font-color-grey">More on</h2> <ul class="tag-listing"> <li class="tag-listing-item"> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html" class="tag">Food, drink and supplements</a> </li> </ul> </div>  </div> <div class="col-md-4">  <aside class="sidebar"> <div class="widget hidden-sm hidden-xs"> <ul class="icon-listing mod-icon-hidden"> <li class="icon-listing-item"> <h4 class="heading"><a target="_blank" href="https://www.asa.org.uk/static/81b18aef-169f-4deb-90e8d58d08b5d14e/LHF-consultation-2.pdf">Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></div> <span class="caption">0.6MB</span> </li> </ul> </li> </ul> <a target="_blank" href="https://www.asa.org.uk/static/81b18aef-169f-4deb-90e8d58d08b5d14e/LHF-consultation-2.pdf" class="btn mod-rounded u-full-width">Download</a> </div> <div class="widget"> <h3 class="font-color-grey">More articles</h3> <ul class="icon-listing mod-bordered mod-icon-hidden"> <li class="icon-listing-item mod-blue"> <h4 class="heading"> <a href="https://www.asa.org.uk/resource/annex-a-revised-guidance.html">Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽- Annex A</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></div> <span class="caption">Research / Report / Survey</span> </li> <li class="meta-listing-item"> <span class="caption">18 Feb 2025</span> </li> </ul> </li> <li class="icon-listing-item mod-blue"> <h4 class="heading"> <a href="https://www.asa.org.uk/resource/annex-b-guidance-comparison.html">Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽- Annex B</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></div> <span class="caption">Research / Report / Survey</span> </li> <li class="meta-listing-item"> <span class="caption">18 Feb 2025</span> </li> </ul> </li> <li class="icon-listing-item mod-blue"> <h4 class="heading"> <a href="https://www.asa.org.uk/advice-online/children-food.html">Children: Food</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-file-o icon-holder u-perfect-round"></div> <span class="caption">AdviceOnline</span> </li> <li class="meta-listing-item"> <span class="caption">06 Feb 2025</span> </li> </ul> </li> </ul> <div class="show-more"> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html?topic=3706465E-E1B2-4E6A-ABCB7AB8E256827E&issue=&media_channel=" class="show-more-link">Show more</a> </div> </div> <div class="widget"> <h3 class="font-color-grey">Related rulings</h3> <ul class="icon-listing mod-bordered mod-icon-hidden"> <li class="icon-listing-item mod-red"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/supplylife-group-ltd-a22-1174841-supplylife-group-ltd.html">Supplylife Group Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">19 February 2025</span> </li> </ul> </li> <li class="icon-listing-item mod-red"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/vivostore-ltd-a24-1253730-vivostore-ltd.html">Vivostore Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">18 December 2024</span> </li> </ul> </li> <li class="icon-listing-item mod-red"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/supreme-cbd-ltd-a24-1253019-supreme-cbd-ltd.html">Supreme CBD Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">13 November 2024</span> </li> </ul> </li> </ul> <div class="show-more"> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html?topic=3706465E-E1B2-4E6A-ABCB7AB8E256827E&issue=&media_channel=&date_period=past_year" class="show-more-link">Show more</a> </div> </div> </aside>  </div> </div> </div>  </div>  </div> <div id="message-login-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Please login!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 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Further consultation on the implementation of new rules on ads for "less healthy" food and drink products聽 - ASA | CAP