Digiday — The home of modern media and marketing

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this year’s Digiday Streaming and Video Awards finalists </a> <div class="article-info"><span class="date">April 8, 2025</span></div> </div> </li> <li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/digiday-awards/">Digiday Awards</a></div> <a class="link" href="https://digiday.com/media/critical-mass-wondery-publicis-imagine-and-hulu-are-2025-digiday-media-buying-and-planning-awards-winners/" title="Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners">Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners</a> <div class="article-info"><span class="date">April 8, 2025</span></div> </div> </li> <li class="sponsored"> <div class="news-content"> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="link" href="https://digiday.com/form/why-authenticity-beats-viral-tricks-when-advertising-to-teens/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="Why authenticity beats viral tricks when advertising to teens">Why authenticity beats viral tricks when advertising to teens</a> <div class="article-info"><span class="date">March 17, 2025</span></div> </div> </li> <li class="ad-spot"><div class="sidebar-spot desktop-visible"><div id="div-gpt-ad-web_hp_rightrail" class="dfp-ad dfp-web_hp_rightrail" data-ad-unit="web_hp_rightrail"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_rightrail"); } ); } </script> </div></div></li><li class="plus"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="link" 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20, 2025</span></div> </div> </li> <li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/brands-in-culture/">Brands in Culture</a></div> <a class="link" href="https://digiday.com/marketing/maybe-this-time-theyll-get-lucky-why-marketers-believe-in-mascots-againw/" title="Maybe this time, they’ll get lucky: Why marketers believe in mascots again">Maybe this time, they’ll get lucky: Why marketers believe in mascots again</a> <div class="article-info"><span class="date">April 8, 2025</span></div> </div> </li> <li class="plus"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="link" href="https://digiday.com/media-buying/media-buying-briefing-whats-going-on-with-the-holding-companies-in-india/" title="Media Buying Briefing: What’s going on with the holding companies in India?">Media Buying Briefing: What’s 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googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_mid1"); } ); } </script> </div></div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>The Trump presidency</span> </h3> <div class="section-view-more"><a href="https://digiday.com/tag/wptrump/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/advertising-around-politics/">Advertising around Politics</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/the-definitive-guide-to-whats-in-and-out-so-far-in-trumps-second-presidential-term/" title="The definitive guide to what’s in and out (so far) in Trump’s second presidential term"> The definitive guide to what’s in and out (so far) in Trump’s second presidential term </a> </h4> <div class="article-info"><span class="date">February 3, 2025</span></div>  <p>President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-creators-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/" title="Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV"> Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV </a> </h4> <div class="article-info"><span class="date">November 13, 2024</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2024-11-13-conversation-560347"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/modern-newsroom/">Modern Newsroom</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/will-news-publishers-see-another-trump-bump-in-trumps-second-term/" title="Will news publishers see another ‘Trump bump’ in Trump’s second term?"> Will news publishers see another ‘Trump bump’ in Trump’s second term? </a> </h4> <div class="article-info"><span class="date">November 8, 2024</span></div>  <p>Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class="col-6"> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Annual research reports </span> </h3> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/publisher-strategies-what-forbes-business-insider-the-guardian-and-others-are-focusing-on-in-2025/" title="Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025"> Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025 </a> </h4> <div class="article-info"><span class="date">March 25, 2025</span></div>  <p>Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/ctv-fractured-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/ctv-fractured-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/ctv-fractured-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/ctv-fractured-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/digiday-research-ad-supported-streaming-services-lean-into-ai-for-ad-targeting-and-up-their-investments-in-gamified-ads-and-brand-experiences/" title="Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube"> Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube </a> </h4> <div class="article-info"><span class="date">March 13, 2025</span></div>  <p>The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/07/compete-revenue-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/cmo-strategies-inside-reddit-pinterest-and-snapchats-efforts-to-court-marketers/" title="CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers"> CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers </a> </h4> <div class="article-info"><span class="date">August 12, 2024</span></div>  <p>This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Media</span> </h3> <div class="section-view-more"><a href="https://digiday.com/media/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/11/media-blocks-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/11/media-blocks-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/11/media-blocks-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/11/media-blocks-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/challenge-board-publishers-confront-ai-google-more/" title="Challenge Board: Publishers confront AI, Google & more"> Challenge Board: Publishers confront AI, Google & more </a> </h4> <div class="article-info"><span class="date">April 7, 2025</span></div>  <p>During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/youtube-counter-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/youtube-shorts-view-count-update-wins-over-brands-but-creators-arent-sold/" title="YouTube Shorts view count update wins over brands — but creators aren’t sold"> YouTube Shorts view count update wins over brands — but creators aren’t sold </a> </h4> <div class="article-info"><span class="date">April 7, 2025</span></div>  <p>Following the YouTube Shorts view count change, brands are celebrating, but creators don’t think it makes a difference for them.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/moms-at-work_eps-5.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/moms-at-work_eps-5.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/moms-at-work_eps-5.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/moms-at-work_eps-5.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/future-of-work/">Future of Work</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/episode-5-moms-at-work-the-price-of-parenthood-why-raising-a-family-is-more-expensive-than-ever/" title="Episode 5: Mom’s at Work: The Price of Parenthood – why raising a family is more expensive than ever"> Episode 5: Mom’s at Work: The Price of Parenthood – why raising a family is more expensive than ever </a> </h4> <div class="article-info"><span class="date">April 7, 2025</span></div>  <p>Wages haven’t kept pace with inflation, leaving many parents stretched thin as they try to provide stability for their children.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Marketing</span> </h3> <div class="section-view-more"><a href="https://digiday.com/marketing/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/handshake-agreement-digiday-1.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="A business partnership concept illustrated by two hands in suits shaking hands, representing how publishers can build strategic vendor partnerships to drive meaningful performance." srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/handshake-agreement-digiday-1.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/handshake-agreement-digiday-1.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/handshake-agreement-digiday-1.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/how-substack-is-redefining-trust-and-safety-by-creating-a-new-division-of-standards/" title="How Substack is redefining trust and safety by creating a new division of ‘standards’"> How Substack is redefining trust and safety by creating a new division of ‘standards’ </a> </h4> <div class="article-info"><span class="date">April 7, 2025</span></div>  <p>Substack has moved away from calling it ‘trust and safety’ to ‘standards and enforcement’ to better reflect its long-held stance.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2019/04/confessions_woman.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="The header image shows the silhouette of a woman." srcset="https://digiday.com/wp-content/uploads/sites/3/2019/04/confessions_woman.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2019/04/confessions_woman.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2019/04/confessions_woman.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/confessions/">The Confessions</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/people-get-too-stuck-on-their-job-title-confessions-of-an-agency-based-creator-on-challenges-of-the-creator-economy/" title="‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy"> ‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy </a> </h4> <div class="article-info"><span class="date">April 7, 2025</span></div>  <p>In the latest edition of Digiday’s Confessions series, we hear from a marketing associate and creator about the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/programmatic-luxury/">The Programmatic Marketer</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/after-the-e150-million-fine-apples-att-faces-its-hardest-questions-yet/" title="After the €150 million fine, Apple’s ATT faces its hardest questions yet"> After the €150 million fine, Apple’s ATT faces its hardest questions yet </a> </h4> <div class="article-info"><span class="date">April 4, 2025</span></div>  <p>The Apple ATT backlash has arrived.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <div class="smart-promo-section "> <div id="div-gpt-ad-web_hp_mid2" class="dfp-ad dfp-web_hp_mid2" data-ad-unit="web_hp_mid2"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_mid2"); } ); } </script> </div></div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Future of TV</span> </h3> <div class="section-view-more"><a href="https://digiday.com/future-of-tv/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/08/tv-revenue-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="TV with dollar sign representing balancing multichannel tv advertising to create revenue." /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-the-programmatic-state-of-play-for-this-years-tv-and-streaming-upfront-market/" title="Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market"> Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-the-programmatic-state-of-play-for-this-years-tv-and-streaming-upfront-market/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2025-04-02-conversation-573922"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-how-sports-will-hog-the-ball-in-this-years-upfront/" title="Future of TV Briefing: How sports will hog the ball in this year’s upfront"> Future of TV Briefing: How sports will hog the ball in this year’s upfront </a> </h4> <div class="article-info"><span class="date">March 26, 2025</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-how-sports-will-hog-the-ball-in-this-years-upfront/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2025-03-26-conversation-572968"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/wtf/">WTF Series</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/wtf-is-iab-tech-labs-ad-creative-id-framework/" title="WTF is IAB Tech Lab’s Ad Creative ID Framework?"> WTF is IAB Tech Lab’s Ad Creative ID Framework? </a> </h4> <div class="article-info"><span class="date">March 24, 2025</span></div>  <p>ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Media Buying</span> </h3> <div class="section-view-more"><a href="https://digiday.com/media-buying/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/managing-through-crisis/">Managing Through Crisis</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/media-buyers-look-for-ways-to-stay-ahead-of-clients-tariff-budget-pressures/" title="Media buyers look for ways to stay ahead of clients’ tariff budget pressures"> Media buyers look for ways to stay ahead of clients’ tariff budget pressures </a> </h4> <div class="article-info"><span class="date">April 4, 2025</span></div>  <p>Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/ad-tech-briefing-is-googles-curation-tool-a-play-for-second-mover-advantage-or-an-antitrust-swerve/" title="Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?"> Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve? </a> </h4> <div class="article-info"><span class="date">April 4, 2025</span></div>  <p>Is (part of) Google preparing to ‘go it alone?’</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/agency-culture/">Agency Culture</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/why-monks-built-a-chatbot-recruiter-based-on-its-founder-and-how-it-signals-an-agency-shify/" title="Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift"> Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift </a> </h4> <div class="article-info"><span class="date">April 4, 2025</span></div>  <p>Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <div class="smart-promo-section "> </div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Podcasts</span> </h3> <div class="section-view-more"><a href="https://digiday.com/podcasts/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/how-dotdash-meredith-enlisted-openai-to-boost-its-contextual-ad-product-with-lindsay-van-kirk/" title="How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk"> How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/future-of-work/">Future of Work</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/episode-4-ticker-tape-minds-how-moms-make-it-all-work-and-why-we-need-to-talk-about-it/" title="Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it"> Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it </a> </h4> <div class="article-info"><span class="date">March 31, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/ai-powered-paywalls-and-the-trump-bump-a-look-inside-the-state-of-the-publishing-business/" title="AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business"> AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business </a> </h4> <div class="article-info"><span class="date">March 25, 2025</span></div>  </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Research</span> </h3> <div class="section-view-more"><a href="https://digiday.com/series/research/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/curation-ads-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/curation-ads-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/curation-ads-digiday.jpg?resize=555,350 555w, 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class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-amazon-gets-an-even-stronger-hold-over-retail-media/" title="Digiday+ Research: Amazon gets an even stronger hold over retail media"> Digiday+ Research: Amazon gets an even stronger hold over retail media </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-how-are-marketers-measuring-success-on-the-top-social-platforms/" title="Digiday+ Research: How are marketers measuring success on the 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