Give A Grad A Go | Recruitment Website Case Study

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They needed help to enable their team, expand their market share and elevate their customer experience.</p> <p>We delivered a new <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand</a>, <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">website</a> and <a href="https://www.plugandplaydesign.co.uk/digital-marketing-agency/">marketing strategy</a>, as well as a custom self-service jobs portal.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">28 weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Recruitment</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B & B2C</dd> <dt class="title">Demographic</dt> <dd class="text">Employers & Graduate Candidates</dd> <dt class="title">Website Goal:</dt> <dd class="text">Increase pool of employers and graduates, improve Google rankings, enable marketing team</dd> <dt class="title">Services:</dt> <dd class="text">Digital Transformation, Branding, Digital Marketing, Web Design, Web Development, eCommerce, Jobs Portal, WordPress, Laravel</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #08162e;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 text-light" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20476%20482'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/06/jess-hart-GAGAG-headshot.png" alt="" height="482" width="476" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“We’ve had a brilliant experience working with Plug & Play — I wouldn’t have trusted this project to any other of the agencies we initially spoke to.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20476%20482'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/06/jess-hart-GAGAG-headshot.png" alt="" height="482" width="476" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p><a class="linkedin" href="https://www.linkedin.com/in/jessicahart2/" target="_blank" rel="nofollow noopener">Jess Hart, Marketing Manager, Give A Grad A Go</a></p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-top: 10%;padding-bottom: 0%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201025'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-image-1-1.png" alt="" height="1025" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201491'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-image-2-1.png" alt="" height="1491" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 20%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The challenge</h2> <p>Give A Grad had ambitious growth targets and were ready to rethink their customer experience and utilise beautiful design and high performance technology to achieve their objectives.</p> <p>They challenged us to create a new <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand identity</a> and launch a sector leading <a href="https://www.plugandplaydesign.co.uk/recruitment-website-design-london/">recruitment website</a> that would showcase their offering and attract graduate employers and job seekers with an effective marketing strategy.</p> <p>Give A Grad also partnered with us to deliver a self-service jobs portal that would enable them to tap into a new part of the recruitment market. The website and jobs portal needed to integrate seamlessly to deliver the best user experience to job seekers.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/webmockup.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=" padding-top: 0%;padding-bottom: 0%;"> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/ux-design-london/"><span class="s2">UX & UI Design</span></a></li> <li class="li1"><span class="s2">Adobe XD Wireframe Prototypes</span></li> <li class="li1"><span class="s2">Adobe XD Design Prototypes</span></li> <li><a href="https://www.plugandplaydesign.co.uk/ux-design-london/">UX Design</a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/"><span class="s2">WordPress Development</span></a></li> <li><span class="s2">Laravel Development</span></li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress Website</a></li> <li><a href="https://www.plugandplaydesign.co.uk/multilingual-web-design/"><span class="s2">Multi-territory</span></a></li> <li>Jobs Portal</li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/seo-agency/"><span class="s2">International SEO Strategy</span></a></li> <li><a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">Brand Identity</a></li> <li><a href="https://www.plugandplaydesign.co.uk/digital-transformation-consultants/">Digital Transformation</a></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li class="li1"><span class="s2">1 x Lead Designer</span></li> <li class="li1"><span class="s2">1 x UX Designer</span></li> <li>1 x Brand Designer</li> <li>1 x Technical Lead</li> <li>1 x Laravel Developer</li> <li class="li1"><span class="s2">1 x WordPress Developer</span></li> <li class="li1"><span class="s2">1 x Digital Marketing Specialist</span></li> <li class="li1"><span class="s2">1 x Quality Assurance Tester</span></li> <li class="li1"><span class="s2">1 x Project Manager</span></li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%201277'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GIVE-img8.jpg" alt="Ladies sat on sofa at recruitment agency" height="1277" width="960" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%201277'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-design-system.png" alt="Recruitment website design system" height="1277" width="960" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 20%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Digital transformation</h2> <p>The project involved a number of interfaces and required a complete overhaul of Give A Grad’s technology. Our team created a <a href="https://www.plugandplaydesign.co.uk/digital-transformation-consultants/">digital transformation</a> roadmap and strategically selected technology to meet the current and future needs of the business.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201374'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/05/GIVE-Data-Flow-Diagram-FINAL-scaled.jpg" alt="" height="1374" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 15%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">SEO</h2> <p>Give a Grad A Go already had an established digital footprint in the UK and Australia and ranked for a variety of high value keywords. Our team delivered an <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a> that would take their search engine rankings to the next level by growing existing rankings and expanding their keywords targets.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row thirds-layout"> <div class="col-sm-4"> <div class='component-countdown number text-dark' data-from='1' data-to='51' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>51</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in UK search engine visibility following launch</div> </div> </div> <div class="col-sm-4"> </div> <div class="col-sm-4"> <div class='component-countdown number text-dark' data-from='1' data-to='42' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>42</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in Australian search engine visibility following launch</div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style="padding-top: 0% !important;"> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202080%202000'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Frame-427319778.png" alt="Give A Grad A Go SEO results charts showing huge growth" height="2000" width="2080" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 0%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>The charts above show Give A Grad A Go’s keyword rankings following the new website launch. The blue bars represent positions 1-3 in Google, green bars represent rankings on the rest of page 1, and purple bars represent page 2 rankings.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #08162e;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-white" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The international website</h2> <p>The new website design specifically targets graduates, utilising the new <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand identity</a> to create a playful and fun design that aligns with Give A Grad’s target audience.</p> <p>We developed the website in <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> with 2 territories to target the UK and Australia. Each territory has optimised regional messaging and a regional <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a> to maximise reach, discoverability and conversion rate.</p> <p><span style="color: #000000;"><a class="btn -medium-grey -external-link" style="color: #000000;" href="https://giveagradago.com/" target="_blank" rel="noopener">See the website</a></span></p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #08162e;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201322'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-website-image-3-1.png" alt="Recruitment website designs" height="1322" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f4fafa;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20730'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-Showcase-1.png" alt="Resource hub design" height="730" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Resource hub </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We grouped articles into user friendly guides that provide a continuous user journey that encourages content consumption and keeps users on the site.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20730'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-Showcase-2.png" alt="Design system designs" height="730" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Design style </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We created a playful website design that would appeal to Give A Grad’s target demographic.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Job search</h2> <p>As the powerhouse of the new website, the job search needed to be fast, intuitive and deliver high quality results. We introduced a number of new features to provide a seamless and engaging user experience.</p> <ul> <li>A split screen view for easy job searching</li> <li>An optimised text layout for job post skim-ability</li> <li>A tagging structure to highlight job benefits</li> <li>A map view to visually represent locations</li> </ul> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 0%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201796'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-website-image-4-3.png" alt="Job search design" height="1796" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(255,255,255,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 5%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Jobs portal</h2> <p>We launched a new self-service jobs portal that enables Give A Grad to capture a greater percentage of the recruitment market. The portal enables employers and candidates to manage job ads and applications and seamlessly integrates with the website.</p> <p>Our <a href="https://www.plugandplaydesign.co.uk/ux-design-london/">UX design team</a> constructed optimised UX designs and user flows to deliver a portal that is intuitive, fast and engaging. Our developers coded the portal using Laravel which provides Give A Grad with a flexible framework that can be expanded as the business need grows.</p> <p><a class="btn -medium-grey -external-link" href="https://ux-design.agency/job-portal-development/">Read more about the portal</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Group-13653.png"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Developing the brand</h2> <p>Give A Grad’s old brand was dated and no longer reflected the business size and position in the market. They needed a new <a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">brand identity</a> that would provide greater flexibility and could grow with the business.</p> <p>We created a playful and bold brand that targeted graduates and appeared professional and trustworthy to employers. Balancing the two main audience types was critical to producing a successful brand.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f4fafa;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201067'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-Brand-Logo-Before-and-after.png" alt="Give A Grad Logo Before & After" height="1067" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Logo </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Drawing on inspiration from brands such as Whatsapp, the speech bubble represents approachability and the ‘keeping in touch’ culture.</p> <p>The use of lowercase letters in the logo creates a personable feel in contrast to the corporate image presented by many competitor brands.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201918%20790'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Group-13653.png" alt="Brand book" height="790" width="1918" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Shape & form </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We created a series of fun shapes to compliment the new logo. The shapes act like physical stickers and can be overlapped to break up layouts and create depth.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201298%20731'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/GAGAG-Website-Showcase-4-Contact-Form.png" alt="" height="731" width="1298" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Patterns </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We created 4 core brand patterns that are a nod to sketchbook aesthetics. They add texture to large areas and elevate simple content into something fresh and interesting.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202130%201196'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/05/Screenshot-2024-06-17-at-11.23.47.jpg" alt="" height="1196" width="2130" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Colour & gradients </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The new colour palette combines vibrant dark and light colours that can also be utilised as gradients. We established colour pairing guidelines to enable the Give A Grad team to consistently apply the brand colours.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/tempo/" class="inner" data-scrollax-parent="true"> <div class="video-container "> <div class="video-wrapper " data-scrollax="properties: { 'translateY': '7%' }"> <video class="video has-background-video" autoplay="true" muted="muted" playsinline loop poster="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/01/Tempo-Menu@2x.jpg"><source data-src="https://player.vimeo.com/external/644696254.hd.mp4?s=6307c36c835afad4213b314bbd361780afb5e35b&profile_id=174" type="video/mp4"></video> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Tempo</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>Showcasing the brand of a top talent recruitment platform</p> </div> <div class="tag-list" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".6s"> <div class="tag">Recruitment Website</div> <div class="tag">Web Design</div> <div class="tag">Web Development</div> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/bond-global/" class="inner" data-scrollax-parent="true"> <div class="video-container video-on-hover"> <div class="video-wrapper play-on-hover"> <video class="video has-background-video" autoplay="true" muted="muted" playsinline poster="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/Bond-1080x1080-Post-–-10-1-e1697728691853.jpg"><source data-src="https://player.vimeo.com/progressive_redirect/playback/875977495/rendition/source/file.mp4?loc=external&log_user=0&signature=7206339f0c5635eb756e9b5f5d4e94388426e95b2c62e959b90b1b89d3ed6204" type="video/mp4"></video> </div> <div class="video-wrapper 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