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DE LA MERCED, LAUREN HIRSCH, EPHRAT LIVNI</address><time pudate="2021-11-24 02:45:44" datetime="2021-11-24 02:45:44">2021年11月24日</time></div><div class="share-btn"><i class="icon-forward"></i></div></div></div></div><figure class="article-span-photo"><img src="https://static01.nyt.com/images/2021/11/23/multimedia/23db-newsletter-peng/23db-newsletter-peng-master1050.jpg" width="1050" height="606" alt="国际奥委会称彭帅是安全的，但这并没有消除批评人士的担忧。"><figcaption><span>国际奥委会称彭帅是安全的，但这并没有消除批评人士的担忧。</span> <cite>Greg Martin/Ioc/Via Reuters</cite></figcaption></figure><div class="row"><div class="article-left"><section class="article-body"><div class="article-partial"><div class="article-body-item col-lg-5"><div class="article-paragraph">上周末，国际奥委会因为对中国网球明星彭帅的安全<a href="https://cn.nytimes.com/sports/20211122/peng-shuai-video-ioc/">表示放心</a>而招致批评。自从指控一名前政府官员性侵后，彭帅一直下落不明。国际奥委会的声明没有提及这些指控，也未能起到平息争议的作用——现在，距离北京冬奥会还有两个多月的时间，这项赛事的赞助商们也面临着棘手的问题。<br></div><div class="article-paragraph"><span><b>国际奥委会的声明未能让很多人信服——北京方面的说法也没有人信。</b><a href="https://www.nytimes.com/news-event/winter-olympics-beijing">奥委会</a>的官员表示，他们与彭帅进行了30分钟的视频通话，这是这位网球明星一连串似乎经过精心安排的露面中的最新一次，这些亮相对平息批评<a href="https://cn.nytimes.com/china/20211124/china-peng-shuai-metoo/">几乎没有起到什么作用</a>。今天，中国外交部指责对彭帅事件的报道是“恶意炒作”。</span></div><div class="article-paragraph"><span>威胁要从中国撤出比赛的国际女子网球协会<a rel="noopener noreferrer" target="_blank" href="https://www.theguardian.com/sport/2021/nov/22/peng-shuai-wta-says-chinese-tennis-stars-call-with-ioc-chief-is-not-enough">再次呼吁</a>就彭帅提出的指控展开调查。运动员权益倡导组织全球运动员协会指出，国际奥委会表现出了“对于性暴力和女运动员福祉令人憎恶的冷漠”。国际奥委会在给本报的声明中表示，在与彭帅的通话中“她非常明确地确认自己安然无恙”</span>，还表示“保障运动员的福祉对国际奥委会和奥林匹克运动至关重要”。</div><div class="article-paragraph"><span><b>奥运赞助商一直保持沉默。</b>在15家<a rel="noopener noreferrer" target="_blank" href="https://olympics.com/ioc/partners">被列为“合作伙伴”</a>的公司中，爱彼迎和可口可乐的代表拒绝发表评论，其他公司则没有回应置评请求。（通用汽车虽然被列为合作伙伴，但在今年结束了与奥运会的合作</span>。）企业面临左右为难的局面：</div></div></div><div class="big_ad" id="medium-rectangle-ad-0" data-target="{"pos":"mid1","adv":""}"><small>广告</small></div><div class="article-partial"><div class="article-body-item col-lg-5"><div class="article-paragraph"><span><b>消费者和运动员现在对赞助商的要求更高了。</b>美国体操协会卷入性侵丑闻后，一些大赞助商<a rel="noopener noreferrer" target="_blank" href="https://www.chicagotribune.com/sports/olympics/ct-larry-nassar-sponsors-flee-usa-gymnastics-20180125-story.html" title="Link: https://www.chicagotribune.com/sports/olympics/ct-larry-nassar-sponsors-flee-usa-gymnastics-20180125-story.html">与该组织划清了界限</a>，体操运动员<a href="https://www.nytimes.com/2021/04/23/sports/olympics/simone-biles-athleta-nike.html" title="Link: https://www.nytimes.com/2021/04/23/sports/olympics/simone-biles-athleta-nike.html">西蒙娜·拜尔斯不再为耐克代言</a>，转向了一个她表示更符合自己价值观的品牌。</span>大阪直美、费德勒和塞雷娜·威廉姆斯等网球界的大牌明星都对彭帅的安危表达了担忧，这增加了他们向品牌赞助商施压，要求公开表态的可能性。</div><div class="article-paragraph"><span><b>企业担心激怒中国政府，失去进入巨大的中国市场的机会。</b>质疑中国政府的做法，可能会面临<a rel="noopener noreferrer" target="_blank" href="https://www.bloomberg.com/news/articles/2021-10-11/big-brands-face-a-110-billion-dilemma-with-the-beijing-olympics">数百亿美元</a>的销售损失。值得注意的是，中国政府在本周表示，它将<a rel="noopener noreferrer" target="_blank" href="https://www.bloomberg.com/news/articles/2021-11-22/china-sets-sights-on-corporate-backers-of-taiwan-s-independence">惩罚</a>那些它认为支持台独的企业。</span></div><div class="article-paragraph"><b>专家们对赞助商面临的声誉风险意见不一。</b>如果在冬奥会期间彭帅依然备受关注的话，“我肯定能看到一些品牌会不太愿意牵扯进去，”西北大学管理学教授雷登·金表示。也有人对这种风险不以为然：“奥运会在哪里举办并不重要，”2008年北京奥运会的时候担任美国奥委会首席营销官的里克·伯顿说，“有一些问题总是存在争议的。”他表示，如果你是国际奥委会的大赞助商，“你知道你在做什么。”</div></div><div class="article-body-aside col-lg-3"></div></div></section><footer class="author-info"><p>本文节译自时报交易录(Dealbook)新闻电邮。</p><p>翻译：纽约时报中文网</p><p><a rel="nofollow" target="_blank" href="https://www.nytimes.com/2021/11/23/business/dealbook/olympics-peng-shuai.html">点击查看本文英文版。</a></p></footer></div></div></article><div class="container article-footer"><div class="row"><div class="col-lg-12 mobile-refer-cont" 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