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Targeting for Accelerate campaigns | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1641318&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1641318" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Targeting for Accelerate campaigns </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 weeks ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1641318,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create an Accelerate campaign, we automatically generate an audience optimized towards your objective by using your product name and description, audience signals you select, and historical data from your account’s previous campaigns. We combine these inputs to optimize for targeting professionals that are most likely to convert for your business. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Audience signals </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Audience signals can help Accelerate find similar members to meet your campaign objective. Your audience will change over time as your campaign is optimized for the best results. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p> You can add audience signals to:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Include data sources, such as contact lists, company lists, conversions, Lead Gen Forms, or retargeting audiences. </li><li>Include or exclude locations. </li><li>Select a different language. </li><li>Exclude contact, company, or third-party lists. </li><li>Exclude employees of your organization. This option is selected by default. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Data sources </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Adding a data source to your audience can help us optimize your campaign’s audience faster based on the characteristics and intents of the people in your data source. When adding a data source, you can select from one of the following options: </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Lead Gen Forms </li><li>Contact or company list (status must show <strong>Ready</strong> or <strong>Updating</strong> on your Audiences page) <ul><li>CSV upload </li><li>Third party </li></ul></li><li>Conversions<ul><li>Insight Tag</li><li>Website Actions</li><li>Conversions API</li></ul></li><li>Retargeting audiences</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>A few best practices when choosing your data sources: </p><ul><li>The data source you choose should align to the specific behavior action you’d like to replicate. </li><li>Consider using Lead Gen Forms as your data source when you choose the lead generation campaign objective. </li><li>If you use a contact or company list that is in Updating status, we’ll use the latest completed version of that audience to create your audience. Once your update finishes processing, the audience will use that as the source going forward. </li><li>Your data source must have 300 or more members. You can select multiple sources within a data source type to reach 300 members. For example, if you choose Lead Gen Forms, you can select multiple Lead Gen Forms to reach 300 members. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6285824" target="_self">Edit audience signals for an Accelerate campaign</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1693154" target="_self">Create an Accelerate campaign in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6286790" target="_self">Edit an Accelerate campaign</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1687594" target="_self">About Accelerate in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424655" target="_self">Targeting options for LinkedIn Ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1642380" target="_self">Compare Accelerate and Classic ad campaigns </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a782646" target="_self">Audiences page in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1644372" target="_self">About your Advertiser Profile in Campaign Manager</a></li></ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a278003" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a278003" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a278003"> Manage Accelerate Campaigns </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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