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Advertising and Customer Experience for Life Sciences | Oracle
<!DOCTYPE html> <html lang="en-US" class="no-js"><!-- start : Framework/Redwood2 --> <!-- start : ocom/common/global/components/framework/head --> <head> <!-- start : ocom/common/global/components/head --> <title>Advertising and Customer Experience for Life Sciences | Oracle</title> <meta name="Title" content="Advertising and Customer Experience for Life Sciences | Oracle"> <meta name="Description" content="Oracle Advertising and Customer Experience (CX) offers life science sales, advertising, marketing, and service teams tools to develop lasting customer relationships."> <meta name="Keywords" content="life sciences industry, pharmaceutical, biotechnology, medical device companies, pharma sales, pharma marketing, drug sales, drug marketing, device sales, device marketing"> <meta name="siteid" content="us"> <meta name="countryid" content="US"> <meta name="robots" content="index, follow"> <meta name="country" content="United States"> <meta name="region" content="americas"> <meta 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//page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.breadCrumbs = "Industries / Life Sciences"; </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Industries", "item": "https://www.oracle.com/industries/" }, { "@type": "ListItem", "position": 2, "name": "Life Sciences", "item": "https://www.oracle.com/life-sciences/" } ] } </script> </div> <!-- Widget - 1 --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RH03v3 --> <div class="herotitle"> <h1 class="rh03head">Life Sciences Advertising and Customer Experience Solutions</h1> <p class="rh03dt">Give your advertising, marketing, sales, and service teams the tools they need to strengthen connections with medical professionals and patient communities.</p> </div> <!-- /RH03v3 --> <!-- END: oWidget_C/_Raw-Text/Display --> </div> </section> <!-- /RH03v2 --> <!-- END: oWidget_C/PageTitleBannerV2/Display --> <!-- start : ocom/common/global/components/compass/related-widgets --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC77v1 --> <section class="rc77 rc77v1 rw-neutral-10bg rw-pattern6 rw-pattern-10p cpad" data-trackas="rc77" data-a11y="true"> <div class="rc77w1 cwidth"> <header class="rw-ctitle-center"> <h2 class="rw-ptitle" id="some_unique_id-01">Make every interaction matter with Oracle Advertising and CX</h2> </header> <div class="col-framework col2 col-gutters col-justified" role="list" aria-labelledby="some_unique_id-01"> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Give sellers the information they need to build trusted relationships</h4> <p>Provide sellers with a holistic view of accounts and territories at a glance. Enable every seller to focus on building relationships, whether they’re engaging large hospital systems or individual prescribers.</p> <a href="/cx/sales/" data-lbl="sales">Learn more about Oracle Sales</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Target customers and employ account-based marketing to close business faster</h4> <p>Personalize every communication to deliver the most relevant, useful content to every individual or account.</p> <a href="/cx/marketing/automation/" data-lbl="eloqua-marketing-automation">Learn more about Oracle Eloqua Marketing Automation</a> </div> </div> </div> </div> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Expand your ad reach, optimize your ad spend, and protect your brand</h4> <p>Improve the effectiveness of your digital ad spend by focusing your spend on key market segments. Prevent your ads from appearing in risky site categories. Accurately measure ad performance.</p> <a href="/cx/advertising/" data-lbl="advertising">Learn more about Oracle Advertising</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Deliver high-touch service where your customers want it and when it matters most</h4> <p>Use automation to quickly guide customers and individual clinicians to the answers they’re looking for. Free up your agents to focus on complex questions and high-touch service.</p> <a href="/cx/service/b2b/" data-lbl="b2b-service">Learn more about Oracle B2B Service</a> </div> </div> </div> </div> </div> </div> </section> <!-- /RC77v1 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC39v2 --> <section class="rc39 rc39v2 cpad" data-ocomid="rc39" data-a11y="true"> <div class="rc39w1 cwidth"> <div class="rc39w6"> <div class="rc39w7"> <img data-src="/a/ocom/img/customerlogo-megagen-blk.svg" alt="Megagen Implant Co., Ltd. logo"> </div> <blockquote> <p>“With Oracle CX, we improved data visibility and transparency by unifying sales and service features. This enabled us to monitor key performance indicators and access a centralized source of customer data, which continues to improve our sales management.”</p> <footer> Jung-Hun Bae <span>Team Leader of Management Support Team, Megagen Implant Co., Ltd.</span> </footer> </blockquote> </div> </div> </section> <!-- /RC39v2 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC30v0 --> <section class="rc30 rc30v0 cpad o-bgimg" data-trackas="rc30" data-ocomid="rc30" data-lbl="resources:" data-a11y="true"> <div class="rc30w1 cwidth"> <h3>Find resources and more</h3> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#rc30category-1">In the news</option> <!--<option value="#rc30category-2">Research and perspective</option>--> <option value="#rc30category-3">Industry conversations</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane" id="rc30category-1" data-lbl="news:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Oracle Live on CX: Create long-lasting customer relationships with relevant, personal experiences</h4> <p>Hear from Rob Tarkoff, Oracle CX SVP and GM, members of the CX product team, and customers, on trends and innovation in CX.</p> <ul> <li><a href="/events/live/cx-advertising-innovations/spring-2021/" data-lbl="read-spring-2021-report">Read the quarterly update</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="rc30category-2" data-lbl="research-perspective:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Oracle is named a Leader in the Forrester Wave for Sales Force Automation Solutions, Q2 2021</h4> <p>Forrester recognized that Oracle has “a solid vision grounded in data and AI and an aligned roadmap designed to automate data management and sales processes and provide hyper-personalized, role-based experiences.”</p> <ul> <li><a href="https://reprints2.forrester.com/#/assets/2/132/RES161675/report" target="_blank" data-lbl="get-forrester-report">Get the Forrester report</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="rc30category-3" data-lbl="industry-conversations:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Tap the SmarterCX community</h4> <p>Read about trends in approaches to marketing and sales, helpful hints, and best practices in this rich hub of resources.</p> <ul> <li><a href="https://blogs.oracle.com/cx/" data-lbl="oracle-blogs-cx-lnk">Learn more about trends in CX</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> </div> </div> </section> <!-- /RC30v0 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- end : ocom/common/global/components/compass/related-widgets --> <!-- start : ocom/common/global/components/framework/layoutAssetEndBodyInfo --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- U10v0 --> <footer id="u10" class="u10 u10v6" data-trackas="footer" type="redwood" data-ocomid="u10" data-a11y="true"> <nav class="u10w1" aria-label="Footer"> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl">Resources for</div> <ul> <li><a data-lbl="resources-for:career" href="/careers/">Careers</a></li> <li><a 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