BBB National Programs

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Forbes </a> </div> </div> </div> <div class="rich-text"> <p> </p> <p>Read more <a target="_blank" href="/media-center/insights-blog/CEO-insights">CEO Insights</a></p> <p> </p> </div> <div class="rich-text"> <p> </p> <p> </p> </div> </div> <div id="MainContent_C151_Col01" class="sf_colsIn col-xs-12 col-md-12 col-lg-8" data-sf-element="Column 2" data-placeholder-label="Right Column"> <div class="rich-text"> <div style="padding: 10px 0 0"></div> </div><section id="MainContent_C152_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C153_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <p> </p> <h3>BBB National Programs in the News</h3> </div><section id="MainContent_C154_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C155_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text">   </div> <div class="rich-text"> <p><a href="https://www.law360.com/appellate/articles/1873185/after-chevron-what-to-expect-in-consumer-protection-at-ftc#more-369860" target="_blank" data-sf-ec-immutable="" data-sf-marked="">After Chevron: What To Expect In Consumer Protection At FTC</a></p><p><span style="background-color: initial; color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit"><strong>Law360 (Paywall)<br></strong>Mary Engle, executive vice president of policy at BBB National Programs outlines the impact of </span><span style="background-color: initial; font-family: inherit; font-size: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">the U.S. Supreme Court overturning a decades-old precedent, known as Chevron deference, on rulemaking and litigation across practice areas.</span><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">  </span></p><hr><p><a href="https://hbw.citeline.com/RS154414/In-Online-Advertising-Arena-Artificial-Intelligence-Aids-And-Abets-Fake-Reviews-False-Claims#more-369860" target="_blank" data-sf-ec-immutable="" data-sf-marked="">In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims</a></p><p><strong>HBW Insight <br></strong><span style="background-color: initial; font-family: inherit; font-size: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that Mary Engle, </span>executive vice president of policy at BBB National Programs<span style="background-color: initial; font-family: inherit; font-size: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit"> acknowledges</span><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">.</span></p><hr><p><a href="https://www.adweek.com/commerce/green-advertising-ftc-2024-guide/" target="_blank" data-sf-ec-immutable="" data-sf-marked="">It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides</a></p><p><strong>AdWeek  </strong><br>Laura Brett, vice president of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.</p><hr><p><a href="https://www.adexchanger.com/data-privacy-roundup/regulators-have-their-eye-on-the-dark-art-of-dark-patterns/#more-369860" target="_blank" data-sf-ec-immutable="" data-sf-marked="">Regulators Have Their Eye On The Dark Art Of Dark Patterns</a></p><p><strong>AdExchanger  </strong><br>Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.</p> </div> <div class="rich-text">   </div> </div> </section> </div> <div id="MainContent_C156_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C157_Col00" class="sf_colsIn col-xs-12 col-md-4" data-sf-element="Column 1" data-placeholder-label="Column Left"> </div> <div id="MainContent_C157_Col01" class="sf_colsIn col-xs-12 col-md-4" data-sf-element="Column 2" data-placeholder-label="Column Middle"> </div> <div id="MainContent_C157_Col02" class="sf_colsIn col-xs-12 col-md-4" data-sf-element="Column 3" data-placeholder-label="Column Right"> <div class="rich-text"> <a 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class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C175_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text"> <a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/caru50th" target="_blank" data-sf-ec-immutable="" style="display: block; margin-left: auto; margin-right: auto"><img id="CARU" src="https://assets.bbbprograms.org/images/default-source/misc-images/caru50th-badge.png?sfvrsn=6fb118cb_1" style="display: block" width="100%" alt=""></a> </div> </div> <div id="MainContent_C175_Col01" class="sf_colsIn col-lg-9" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <div class="hero_content wide"><p><strong>50 Years of Advancing Responsible Child-Directed Marketing & Privacy</strong></p><p> </p><p>For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.</p><p> </p></div> </div><div class="row" data-sf-element="Row"> <div id="MainContent_C184_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text">   </div> <a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/caru50th" target="_blank" class="styled_button btn_darkblue "> <span>CARU50th.org</span> </a> </div> <div id="MainContent_C184_Col01" class="sf_colsIn col-lg-3" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text">   </div> <a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/caru50th#events" target="_blank" class="styled_button btn_beige "> <span>Browse Events</span> </a> </div> <div id="MainContent_C184_Col02" class="sf_colsIn col-lg-3" data-sf-element="Column 3" data-placeholder-label="Column 3"> </div> <div id="MainContent_C184_Col03" class="sf_colsIn col-lg-3" data-sf-element="Column 4" data-placeholder-label="Column 4"> </div> </div> </div> </div> </div> <div class="rich-text"> <p> </p> <p> </p> </div> </section> </div> </section> </section><section id="MainContent_C112_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C072_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h3 class="standalone_header section_header smaller">Latest Announcements</h3> </div> <div class="pr_box nb_box news_grid"> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools </h4> <div class="pr_intro"> <p>McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...</p> </div> <a href="https://bbbprograms.org/media-center/prd/CISR-john-templeton-foundation" class="pr_link">Read the CISR Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy </h4> <div class="pr_intro"> <p>McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...</p> </div> <a href="https://bbbprograms.org/media-center/prd/-general-counsel-new-leaders" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles </h4> <div class="pr_intro"> <p>McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles. </p> </div> <a href="https://bbbprograms.org/media-center/prd/cfbai-expand-school-coverage" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection </h4> <div class="pr_intro"> <p>McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...</p> </div> <a href="https://bbbprograms.org/media-center/prd/CARU-compliance-warning-ai" class="pr_link">Read the Press Release</a> </div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> </div> <div class="rich-text"> <p style="text-align: center"> </p><p style="text-align: center"><a href="/media-center/newsroom">See all announcements in the Newsroom</a></p> </div> <div class="rich-text"> <h3 class="standalone_header section_header smaller">Latest Decisions</h3> </div> <div class="pr_box nb_box news_grid"> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy </h4> <div class="pr_intro"> <p>New York, NY – November 22, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.</p> </div> <a href="https://bbbprograms.org/media-center/dd/drip-hydration-iv-therapy" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued </h4> <div class="pr_intro"> <p>New York, NY – November 21, 2024 – The National Advertising Division determined that Ikigai supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.</p> </div> <a href="https://bbbprograms.org/media-center/dd/pooph-pet" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims </h4> <div class="pr_intro"> <p>New York, NY – November 19, 2024 – BBB National Programs’ National Advertising Division recommended that SharkNinja discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”     </p> </div> <a href="https://bbbprograms.org/media-center/dd/sharkninja-carpet-cleaning" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> National Advertising Division Recommends T-Mobile Discontinue or Modify Advertising for Free iPhone and 20% Savings Claim; T-Mobile to Appeal </h4> <div class="pr_intro"> <p>New York, NY – November 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that T-Mobile discontinue or modify its advertising offering a free iPhone and 20% savings on monthly wireless services to better disclose the material conditions of the offer.</p> </div> <a href="https://bbbprograms.org/media-center/dd/tmobile-free-iphone" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> </div> <div class="rich-text"> <p> </p><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="/OnlineArchive">Online Archive</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">. Other case decisions are available publicly: </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="/programs/all-programs/dssrc/cnd">Direct Selling Self-Regulatory Council</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit"> and </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="/programs/all-programs/daap/DecisionsAndGuidance">Digital Advertising Accountability Program</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="mailto:press@bbbnp.org">press@bbbnp.org</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">. </span></p> </div> <div class="rich-text"> <p style="text-align: center"> </p><p style="text-align: center"><a href="/media-center/decisions">See all decision summaries</a></p> </div> <div class="rich-text"> <h3 class="standalone_header section_header smaller">Upcoming Events</h3> </div> <div class="rich-text"> <p style="text-align: center"> </p><p style="text-align: center"><a href="/media-center/newsroom"></a><a href="/events/speaking-engagements">See Featured Speaking Engagements</a></p> </div> <div class="ue_box"> <div class="ue_card"> <div class="top_part"> <h4 class="ue_title"> <span class="ue_title_text">NAD 2025</span> </h4> <div class="ue_intro"> The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes t <span>...</span> </div> <a href="https://bbbprograms.swoogo.com/NAD2025" class="ue_link">Learn more</a> </div> <div class="bottom_part"> <span class="ue_date">Sep 16, 2025</span> <span class="ue_location">Washington, DC</span> </div> </div> </div> </div> <div class="rich-text"> <p> </p><p> </p> </div> </section><section class="partners_slider"> <div class="container"> <div class="slider_wrap"> <h3 class="section_header"> A few of our <span class="underlined">National Partners</span> </h3> <div id="MainContent_C078_Col00" class="slider_box sf_colsIn" data-sf-element="Partner logos" 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