CINXE.COM

Inside AdWords: Targeting in a whole new way

<!DOCTYPE html> <html class='v2 detail-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Inside AdWords: Targeting in a whole new way </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='article' property='og:type'/> <meta content='Targeting in a whole new way' property='og:title'/> <meta content='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiIaRKwfu5p1xrVydON1Eoo3AxnYuybsSPWadV-5r9JuHKRHbncMLGDAAO6zS8IN90d4K9wtqTwA6opJTeSA7AamOP5aUzN6jUeQRhTb_KphHkZCRB0WN7PRbyEP7TKjAy_kYtw/s1600/googlelogo_color_200x200.png' property='og:image'/> <meta content='en' property='og:locale'/> <meta content='https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html' property='og:url'/> <meta content='Inside AdWords' property='og:site_name'/> <!-- Twitter Card properties --> <meta content='Inside AdWords' property='twitter:site'/> <meta content='Targeting in a whole new way' property='twitter:title'/> <meta content='summary' name='twitter:card'/> <meta content='@adwords' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <!-- End --> <style id='page-skin-1' type='text/css'><!-- /* <Group description="Header Color" selector="header"> <Variable name="header.background.color" description="Header Background" type="color" default="#ffffff"/> </Group> */ .header-outer { border-bottom: 1px solid #e0e0e0; background: #ffffff; } html, .Label h2, #sidebar .rss a, .BlogArchive h2, .FollowByEmail h2.title, .widget .post h2 { font-family: Roboto, sans-serif; } .plusfollowers h2.title, .post h2.title, .widget h2.title { font-family: Roboto, sans-serif; } .widget-item-control { height: 100%; } .widget.Header, #header { position: relative; height: 100%; width: 100%; } } .widget.Header .header-logo1 { float: left; margin-right: 15px; padding-right: 15px; border-right: 1px solid #ddd; } .header-title h2 { color: rgba(0,0,0,.54); display: inline-block; font-size: 40px; font-family: Roboto, sans-serif; font-weight: normal; line-height: 48px; vertical-align: top; } .header-inner { background-repeat: no-repeat; background-position: right 0px; } .post-author, .byline-author { font-size: 14px; font-weight: normal; color: #757575; color: rgba(0,0,0,.54); } .post-content .img-border { border: 1px solid rgb(235, 235, 235); padding: 4px; } .header-title a { text-decoration: none !important; } pre { border: 1px solid #bbbbbb; margin-top: 1em 0 0 0; padding: 0.99em; overflow-x: auto; overflow-y: auto; } pre, code { font-size: 9pt; background-color: #fafafa; line-height: 125%; font-family: monospace; } pre, code { color: #060; font: 13px/1.54 "courier new",courier,monospace; } .header-left .header-logo1 { width: 128px !important; } .header-desc { line-height: 20px; margin-top: 8px; } .fb-custom img, .twitter-custom img, .gplus-share img { cursor: pointer; opacity: 0.54; } .fb-custom img:hover, .twitter-custom img:hover, .gplus-share img:hover { opacity: 0.87; } .fb-like { width: 80px; } .post .share { float: right; } #twitter-share{ border: #CCC solid 1px; border-radius: 3px; background-image: -webkit-linear-gradient(top,#ffffff,#dedede); } .twitter-follow { background: url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CFsLb-Muo1bbZE4TNZF0x1U79-fhAKC4AgcrlKCKbZsWMJsPfSk8MAnfZl9cw8TUgJaC7NeGsu8zA_sAw28ZZ-yAbpidUdnodyN3LsB5B1K_o3T8ov6e3b6UyBHL2C6hprBamQ/s1600/twitter-bird.png) no-repeat left center; padding-left: 18px; font: normal normal normal 11px/18px 'Helvetica Neue',Arial,sans-serif; font-weight: bold; text-shadow: 0 1px 0 rgba(255,255,255,.5); cursor: pointer; margin-bottom: 10px; } .twitter-fb { padding-top: 2px; } .fb-follow-button { background: -webkit-linear-gradient(#4c69ba, #3b55a0); background: -moz-linear-gradient(#4c69ba, #3b55a0); background: linear-gradient(#4c69ba, #3b55a0); border-radius: 2px; height: 18px; padding: 4px 0 0 3px; width: 57px; border: #4c69ba solid 1px; } .fb-follow-button a { text-decoration: none !important; text-shadow: 0 -1px 0 #354c8c; text-align: center; white-space: nowrap; font-size: 11px; color: white; vertical-align: top; } .fb-follow-button a:visited { color: white; } .fb-follow { padding: 0px 5px 3px 0px; width: 14px; vertical-align: bottom; } .gplus-wrapper { margin-top: 3px; display: inline-block; vertical-align: top; } .twitter-custom, .gplus-share { margin-right: 12px; } .fb-follow-button{ margin: 10px auto; } /** CUSTOM CODE **/ --></style> <style id='template-skin-1' type='text/css'><!-- .header-outer { clear: both; } .header-inner { margin: auto; padding: 0px; } .footer-outer { background: #f5f5f5; clear: both; margin: 0; } .footer-inner { margin: auto; padding: 0px; } .footer-inner-2 { /* Account for right hand column elasticity. */ max-width: calc(100% - 248px); } .google-footer-outer { clear: both; } .cols-wrapper, .google-footer-outer, .footer-inner, .header-inner { max-width: 978px; margin-left: auto; margin-right: auto; } .cols-wrapper { margin: auto; clear: both; margin-top: 60px; margin-bottom: 60px; overflow: hidden; } .col-main-wrapper { float: left; width: 100%; } .col-main { margin-right: 278px; max-width: 660px; } .featured { background-color: #FAFAFA; padding: 20px; margin: 62px 0; } .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured .title { color: #212121; font-weight: normal; font-size: 22px; line-height: 22px; } .feature-desc { font-wweight: normal; font-size: 17px; line-height: 32px; margin-top: 0; margin-bottom: 0; } .col-right { float: right; width: 248px; margin-left: -278px; } /* Tweaks for layout mode. */ body#layout .google-footer-outer { display: none; } body#layout .header-outer, body#layout .footer-outer { background: none; } body#layout .header-inner { height: initial; } body#layout .cols-wrapper { margin-top: initial; margin-bottom: initial; } --></style> <!-- start all head --> <meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/> <meta content='blogger' name='generator'/> <link href='https://adwords.googleblog.com/favicon.ico' rel='icon' type='image/x-icon'/> <link href='https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html' rel='canonical'/> <link rel="alternate" type="application/atom+xml" title="Inside AdWords - Atom" href="https://adwords.googleblog.com/feeds/posts/default" /> <link rel="alternate" type="application/rss+xml" title="Inside AdWords - RSS" href="https://adwords.googleblog.com/feeds/posts/default?alt=rss" /> <link rel="service.post" type="application/atom+xml" title="Inside AdWords - Atom" href="https://www.blogger.com/feeds/3390965/posts/default" /> <link rel="alternate" type="application/atom+xml" title="Inside AdWords - Atom" href="https://adwords.googleblog.com/feeds/111896950992678719/comments/default" /> <!--Can't find substitution for tag [blog.ieCssRetrofitLinks]--> <meta content='https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html' property='og:url'/> <meta content='Targeting in a whole new way' property='og:title'/> <meta content='Today, we introduced Site Targeting. Here are the details from Bismarck on the Product team: AdWords text ads can be incredibly effective, b...' property='og:description'/> <!-- end all head --> <base target='_self'/> <style> html { font-family: Roboto, sans-serif; -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 56px; } .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 60px; } .header-inner { height: 256px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; margin-right: 8px; } .header-left { position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /*main post*/ .post { margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { /*display: inline-block;*/ margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content > div { text-align: left; } .separator { text-align: center !important; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } .butter-bar { background-color: #202124; color: #dadce0; font-size: 16px; margin-bottom: 0; padding: 15px !important; text-align: center; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&amp;zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!=&#39;all&#39;)media=&#39;all&#39;' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&amp;zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript> <!-- Header --> <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div> <!-- all content wrapper start --> <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <!--p class='feature-section'>FEATURED</p--> <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='111896950992678719' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html' itemprop='url' title='Targeting in a whole new way'> Targeting in a whole new way </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 16, 2005 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today, we introduced Site Targeting. Here are the details from Bismarck on the Product team:<br /><br /><blockquote>AdWords text ads can be incredibly effective, but we're constantly searching for ways to make them better, both for users and for you. We're pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here's what you can now do with AdWords:<br /><br /><span style="font-style: italic;">Target Sites (Not just Keywords)</span><br />Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.<br /><br /><span style="font-style: italic;">Get Creative</span><br />Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.<br /><br /><span style="font-style: italic;">Make an Impression</span><br />Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.<br /><br /></blockquote>The effect of all these features is clear: we're giving you more control over your campaigns and allowing you to do more with AdWords. Interested? <a href="http://services.google.com/ads_inquiry/sitetarget?hl=en_US">Find out</a> how to get started with Site Targeting.<br /><br /><span class="byline-author">Posted by Jon, <span style="font-style: italic;">Inside AdWords</span> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today, we introduced Site Targeting. Here are the details from Bismarck on the Product team:<br /><br /><blockquote>AdWords text ads can be incredibly effective, but we're constantly searching for ways to make them better, both for users and for you. We're pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here's what you can now do with AdWords:<br /><br /><span style="font-style: italic;">Target Sites (Not just Keywords)</span><br />Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.<br /><br /><span style="font-style: italic;">Get Creative</span><br />Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.<br /><br /><span style="font-style: italic;">Make an Impression</span><br />Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.<br /><br /></blockquote>The effect of all these features is clear: we're giving you more control over your campaigns and allowing you to do more with AdWords. Interested? <a href="http://services.google.com/ads_inquiry/sitetarget?hl=en_US">Find out</a> how to get started with Site Targeting.<br /><br /><span class="byline-author">Posted by Jon, <span style="font-style: italic;">Inside AdWords</span> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Targeting in a whole new way&url=https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> <div class='comments' id='comments'> <a name='comments'></a> <div id='backlinks-container'> <div id='Blog1_backlinks-container'> </div> </div> </div> </div> <div class='blog-pager' id='blog-pager'> <a class='home-link' href='https://adwords.googleblog.com/'> <i class='material-icons'> &#59530; </i> </a> <span id='blog-pager-newer-link'> <a class='blog-pager-newer-link' href='https://adwords.googleblog.com/2005/06/name-game.html' id='Blog1_blog-pager-newer-link' title='Newer Post'> <i class='material-icons'> &#58820; </i> </a> </span> <span id='blog-pager-older-link'> <a class='blog-pager-older-link' href='https://adwords.googleblog.com/2005/06/some-feedback-about-feedback.html' id='Blog1_blog-pager-older-link' title='Older Post'> <i class='material-icons'> &#58824; </i> </a> </span> </div> <div class='clear'></div> </div></div> </div> </div> <div class='col-right'> <div class='section' id='sidebar-top'><div class='widget HTML' data-version='1' id='HTML8'> <div class='widget-content'> <div class='searchBox'> <input type='text' title='Search This Blog' placeholder='Search blog ...' /> </div> </div> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML10'> <h2 class='title'>Google Best Practices</h2> <div class='widget-content'> <p class="promotion-text">Official guides to help you get the most out of AdWords. <p><a class="btn btn-raised" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&amp;utm_medium=righ-rail&amp;utm_campaign=follow-guides" target="_blank" title="Google Best Practices Official Guides">FOLLOW GUIDES</a></p></p> </div> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML9'> <h2 class='title'>Best Practices Newsletter</h2> <div class='widget-content'> <p class="promotion-text">Get AdWords advanced tips and product updates right in your inbox. <p><a class="btn btn-raised" href="https://getsubscriptions.withgoogle.com/newsletter/best-practices/signup?utm_source=inside-adwords&utm_medium=sign-up-button&utm_campaign=adwords" target="_blank" title="Google Best Practices Newsletter">GET THE NEWSLETTER</a></p></p> </div> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML7'> <h2 class='title'>Achieve Your Marketing Goals</h2> <div class='widget-content'> Learn new ways to connect with your customers using Google&#8217;s solutions.<br /><br /><a href="https://adwords.google.com/intl/en_us/home/marketing-goals/?sourceid=awo&amp;subid=us-es-et-g-aw-a-rs_awhp_bp_1!o2?utm_source=inside-adwords&amp;utm_medium=blog&amp;utm_campaign=mgsite_announce" target="_blank" title="Google AdWords Marketing Goals">CHECK OUT THE SITE</a> </div> <div class='clear'></div> </div></div> <div id='aside'> <div class='section' id='sidebar'><div class='widget Label' data-version='1' id='Label1'> <div class='tab'> <img class='sidebar-icon' src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'> &#58821; </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/%23decemberadventure'> #decemberadventure </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/%2B1'> +1 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/account%20management'> account management </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Account%20Security'> Account Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Approvals'> Ad Approvals </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Formats'> Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Innovations'> Ad Innovations </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Planner'> Ad Planner </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Rank'> Ad Rank </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ad%20rotation'> ad rotation </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ad%20traffic%20quality'> ad traffic quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ads%20Preferences%20Manager'> Ads Preferences Manager </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ads%20quality'> Ads quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ads%20showcase'> ads showcase </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdSense'> AdSense </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Advertising%20Week'> Advertising Week </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords'> adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Community'> AdWords Community </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Editor'> AdWords Editor </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Examples'> AdWords Examples </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20experts'> adwords experts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Express'> AdWords Express </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20for%20video'> AdWords for video </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Help%20Center'> AdWords Help Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20myths'> AdWords myths </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Online%20Classroom'> AdWords Online Classroom </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20support'> adwords support </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Agency%20Blog'> Agency Blog </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/android'> android </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Announcements'> Announcements </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/App%20Promotion'> App Promotion </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/apps'> apps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Audience%20Targeting'> Audience Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/automated%20bidding'> automated bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automated%20Rules'> Automated Rules </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automotive'> Automotive </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Best%20practices'> Best practices </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/bid%20manager'> bid manager </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bidding'> Bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Billing'> Billing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Blog%20updates'> Blog updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Brand'> Brand </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Browsers'> Browsers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Budgets'> Budgets </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bulk%20Actions'> Bulk Actions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/business%20insights'> business insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20management'> Campaign management </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20Targeting'> Campaign Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Case%20studies'> Case studies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Change%20log'> Change log </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Channel%20Intelligence'> Channel Intelligence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Chris%20Brogan'> Chris Brogan </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Content%20Network'> Content Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Contest'> Contest </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Optimizer'> Conversion Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking'> Conversion Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversions'> Conversions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Excellence'> Creative Excellence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Sandbox'> Creative Sandbox </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/customer%20match'> customer match </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Destination%20URL'> Destination URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display'> Display </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Ads'> Display Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Converts'> Display Converts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Network'> Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20URL'> Display URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/DoubleClick%20for%20Advertisers'> DoubleClick for Advertisers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/doubleclick%20search'> doubleclick search </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20ads'> dynamic ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20remarketing'> dynamic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Dynamic%20search%20ads'> Dynamic search ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enabling%20better%20decisions'> Enabling better decisions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns'> enhanced campaigns </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enhanced%20CPC'> Enhanced CPC </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Events'> Events </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Extensions'> Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/flexible%20bidding%20strategies'> flexible bidding strategies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/floodlight'> floodlight </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Fun'> Fun </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Geo-targeting'> Geo-targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series'> Go Mobile Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/GoMo'> GoMo </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google'> Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20AdWords%20Certification%20Program'> Google AdWords Certification Program </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Analytics'> Google Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network'> Google Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Maps'> Google Maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Merchant%20Center'> Google Merchant Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20My%20Business'> Google My Business </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%20play'> google play </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Shopping'> Google Shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Trends'> Google Trends </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%2B'> google+ </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%2B%20Pages'> Google+ Pages </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/googlenew'> googlenew </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air'> Hangout on Air </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Desk%20Hangouts'> Help Desk Hangouts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Forum'> Help Forum </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/holiday%20shopping'> holiday shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hotel%20Ads'> Hotel Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/html5'> html5 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Impression%20Share'> Impression Share </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Insights'> Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Interest%20Category%20Targeting'> Interest Category Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Invalid%20clicks'> Invalid clicks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Keywords'> Keywords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'> &#58055; </i> <h2> Archive </h2> <i class='material-icons arrow'> &#58821; </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'> &#58823; </i> &#160; </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2005/'> 2005 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/05/'> May </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class='clear'></div> </div> </div><div class='widget HTML' data-version='1' id='HTML6'> <div class='widget-content'> <a href="http://adwords.blogspot.com/atom.xml"> <img src="data:image/png;base64,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" class="sidebar-icon" /> <h2>Feed</h2> </a> </div> <div class='clear'></div> </div></div> <div class='section' id='sidebar-bottom'><div class='widget HTML' data-version='1' id='HTML5'> <div class='widget-content'> <div class="followgooglewrapper"> <a href="https://plus.google.com/+googleads/" rel="publisher" style="text-decoration:none;display:inline-block;color:#333;text-align:center; font:13px/16px arial,sans-serif;white-space:nowrap;"> <span style="display:inline-block;font-weight:bold;vertical-align:top;margin-right:5px; margin-top:0px;">Google</span><span style="display:inline-block;vertical-align:top;margin-right:13px; margin-top:0px;">on</span> <img src="//ssl.gstatic.com/images/icons/gplus-16.png" alt="Google+" style="border:0;width:16px;height:16px;"/></a> </div> <script src="https://apis.google.com/js/plusone.js"></script> <div class="g-ytsubscribe" data-channel="learnwithgoogle" data-layout="full"></div> <div class="share followgooglewrapper"> <button data-href="https://twitter.com/intent/follow?original_referer=http://adwords.blogspot.in/&amp;screen_name=adwords" onclick='sharingPopup(this);' id='twitter-share'><span class="twitter-follow">Follow @adwords</span></button> <script> function sharingPopup (button) { var url = button.getAttribute("data-href"); window.open( url,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); } </script> </div> <div class="fb-follow-button"> <a href="https://www.facebook.com/adwords" target="_blank"><img class="fb-follow" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg76VjdD09uzJQtV_0DvL-j5mjuDjKzI9Go29Y8J83nJZkHQrDwcVn_0bmr_8AilqC4ze23I9C31gHNWoXpef-z9BPSP3g290r9cOYdxBxAPRVyhJ_5NghWB64SOhXPOSCVJNeirA/s1600/facebook-logo.png" />Follow</a> </div> </div> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML1'> <h2 class='title'> More from Adwords </h2> <div class='widget-content'> <a href="https://adwords.google.com/support/bin/request.py?sourceid=awo&amp;subid=US-ET-AWB-NAV6" target="_blank">Contact AdWords Support</a><br /><a href="http://www.en.adwords-community.com/" target="_blank">Connect with Community Experts</a><br /><a href="https://support.google.com/adwords/" target="_blank">Search AdWords Help Center</a><br /> <a href="//www.google.com/partners/?sourceid=awo&amp;subid=us-en-et-g_prt_agency-blog&amp;utm_source=owned_media&amp;utm_campaign=blog_owned_media&amp;utm_medium=post_sm&amp;utm_content=Google-Agency-Blog&amp;utm_content=us-en#h_p" target="_blank">Google Partners</a> <br/> </div> <div class='clear'></div> </div></div> </div> </div> <div style='clear:both;'></div> </div> <!-- Footer --> <div class='footer-outer loading'> <div class='footer-inner'> <div class='footer-inner-2'> <div style='width:33%;float:left;'> <div class='section' id='footer-1'><div class='widget HTML' data-version='1' id='HTML2'> <h2 class='title'> Company-wide </h2> <div class='widget-content'> <ul> <li> <a href="//googleblog.blogspot.com/" title="Official Google">Official Google Blog</a> </li> <li> <a href="//googlepublicpolicy.blogspot.com/" title="Public Policy">Public Policy Blog</a> </li> <li> <a href="//googleforstudents.blogspot.com/" title="Student">Student Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='width:33%;float:left;'> <div class='section' id='footer-2'><div class='widget HTML' data-version='1' id='HTML3'> <h2 class='title'> Products </h2> <div class='widget-content'> <ul> <li> <a href="//officialandroid.blogspot.com/" title="Android">Official Android Blog</a> </li> <li> <a href="//chrome.blogspot.com/" title="Chrome">Chrome Blog</a> </li> <li> <a href="//google-latlong.blogspot.com/" title="Lat Long">Lat Long Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='width:33%;float:left;'> <div class='section' id='footer-3'><div class='widget HTML' data-version='1' id='HTML4'> <h2 class='title'> Developers </h2> <div class='widget-content'> <ul> <li> <a href="//googleadsdeveloper.blogspot.com/" title="Ads Developer">Ads Developer Blog</a> </li> <li> <a href="//android-developers.blogspot.com/" title="Android">Android Developers Blog</a> </li> <li> <a href="//googledevelopers.blogspot.com/" title="Developers">Developers Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='clear:both;'></div> </div> </div> </div> <div class='google-footer-outer loading'> <div id='google-footer'> <a href='//www.google.com/'> <img class='google-logo-dark' height='36' src='data:image/png;base64,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' style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 compatibility summaryHtml = $.trim(summaryHtml).replace(/(<br>|\s)+$/,''); if (lastNode.nodeType == 3) { var lastChar = summaryHtml.slice(-1); if (!lastChar.match(/[.”"?]/)) { if (!lastChar.match(/[A-Za-z]/)) { summaryHtml = summaryHtml.slice(0, -1); } summaryHtml += ' ...'; } } else if (lastNode.nodeType == 1 && (lastNode.nodeName == 'I' || lastNode.nodeName == 'A')) { summaryHtml += ' ...'; } return summaryHtml; }; BreakpointHandler.prototype.generateSummaryFromContent = function(content, numWords) { var seenWords = 0; var summaryHtml = ''; for (var i=0; i < content.childNodes.length; i++) { var node = content.childNodes[i]; var nodeText; if (node.nodeType == 1) { if (node.hasAttribute('data-about-pullquote')) { continue; } nodeText = node.textContent; if (nodeText === undefined) { // innerText for IE8 nodeText = node.innerText; } if (node.nodeName == 'DIV' || node.nodeName == 'B') { // Don't end early if we haven't seen enough words. if (seenWords < 10) { continue; } if (i > 0) { summaryHtml = this.finalizeSummary(summaryHtml, content.childNodes[i-1]); } break; } summaryHtml += node.outerHTML; } else if (node.nodeType == 3) { nodeText = node.nodeValue; summaryHtml += nodeText + ' '; } var words = nodeText.match(/\S+\s*/g); if (!words) { continue; } var remain = numWords - seenWords; if (words.length >= remain) { summaryHtml = this.finalizeSummary(summaryHtml, node); break; } seenWords += words.length; } return summaryHtml; }; BreakpointHandler.prototype.detect = function() { var match, pl = /\+/g, search = /([^&=]+)=?([^&]*)/g, decode = function (s) { return decodeURIComponent(s.replace(pl, " ")); }, query = window.location.search.substring(1); var urlParams = {}; while (match = search.exec(query)) urlParams[decode(match[1])] = decode(match[2]); this.isListPage = $('html').hasClass('list-page'); this.isMobile = urlParams['m'] === '1'; this.isHomePage = window.location.pathname == '/'; }; BreakpointHandler.prototype.initContent = function() { var self = this; $('.post').each(function(index) { var body = $(this).children('.post-body')[0]; var content = $(body).children('.post-content')[0]; $(content).addClass('post-original'); var data = $(content).children('script').html(); data = self.rewriteForSSL(data); // If exists, extract specified editor's preview. var match = data.match(/([\s\S]+?)<div data-is-preview.+?>([\s\S]+)<\/div>/m); if (match) { data = match[1]; } // Prevent big images from loading when they aren't needed. // This must be done as a pre-injection step, since image loading can't be // canceled once embedded into the DOM. if (self.isListPage && self.isMobile) { data = data.replace(/<(img|iframe) .+?>/g, ''); } // Insert template to be rendered as nodes. content.innerHTML = data; if (self.isListPage) { var summary = document.createElement('div'); $(summary).addClass('post-content'); $(summary).addClass('post-summary'); body.insertBefore(summary, content); if (match) { // Use provided summary. summary.innerHTML = match[2]; } else { // Generate a summary. // Summary generation relies on DOM, so it must occur after content is // inserted into the page. summary.innerHTML = self.generateSummaryFromContent(content, 30); } // Add read more link to summary. var titleAnchor = $(this).find('.title a')[0]; var link = titleAnchor.cloneNode(true); link.innerHTML = 'Read More'; $(link).addClass('read-more'); summary.appendChild(link); } }); // Firefox does not allow for proper styling of BR. if (navigator.userAgent.indexOf('Firefox') > -1) { $('.post-content br').replaceWith('<span class="space"></span>'); } $('.loading').removeClass('loading'); }; BreakpointHandler.prototype.process = function() { if (!this.initted) { var makeInsecureImageRegex = function(hosts) { var whitelist = hosts.join('|').replace(/\./g,'\\.'); // Normal image tags, plus input images (yes, this is possible!) return new RegExp('(<(img|input)[^>]+?src=("|\'))http:\/\/(' + whitelist +')', 'g'); }; this.sslImageRegex = makeInsecureImageRegex(BreakpointHandler.KNOWN_HTTPS_HOSTS); this.sslImageCurrentDomainRegex = makeInsecureImageRegex([window.location.hostname]); this.detect(); this.initContent(); this.initted = true; } }; BreakpointHandler.KNOWN_HTTPS_HOSTS = [ "www.google.org", "www.google.com", "services.google.com", "blogger.com", "draft.blogger.com", "www.blogger.com", "photos1.blogger.com", "photos2.blogger.com", "photos3.blogger.com", "blogblog.com", "img1.blogblog.com", "img2.blogblog.com", "www.blogblog.com", "www1.blogblog.com", "www2.blogblog.com", "0.bp.blogspot.com", "1.bp.blogspot.com", "2.bp.blogspot.com", "3.bp.blogspot.com", "4.bp.blogspot.com", "lh3.googleusercontent.com", "lh4.googleusercontent.com", "lh5.googleusercontent.com", "lh6.googleusercontent.com", "themes.googleusercontent.com", ]; BreakpointHandler.prototype.rewriteForSSL = function(html) { // Handle HTTP -> HTTPS source replacement of images, movies, and other embedded content. return html.replace(this.sslImageRegex, '$1https://$4') .replace(this.sslImageCurrentDomainRegex, '$1//$4') .replace(/(<(embed|iframe)[^>]+?src=("|'))http:\/\/([^"']*?(youtube|picasaweb\.google)\.com)/g, '$1https://$4') // Slideshow SWF takes a image host, so we need to rewrite that parameter. .replace(/(<embed[^>]+?feed=http(?=[^s]))/g, '$1s'); }; $(document).ready(function() { var handler = new BreakpointHandler(); handler.process(); // Top-level navigation. $(".BlogArchive .tab").click(function(ev) { ev.preventDefault(); $(this).parent().toggleClass('active'); $(this).siblings().slideToggle(300); }); $(".Label .tab").click(function(ev) { ev.preventDefault(); $(this).parent().toggleClass('active'); $(this).siblings().slideToggle(300); }); // Blog archive year expansion. $('.BlogArchive .intervalToggle').click(function(ev) { ev.preventDefault(); if ($(this).parent().hasClass('collapsed')) { $(this).parent().removeClass('collapsed'); $(this).parent().addClass('expanded'); } else { $(this).parent().removeClass('expanded'); $(this).parent().addClass('collapsed'); } }); // Reverse order of months. $('.BlogArchive .intervalToggle + div').each(function(_, items) { var year = $(this); year.children().each(function(_, month) { year.prepend(month); }); }); // Set anchors to open in new tab. $('.post-content img').parent().each(function(_, node) { if (node.nodeName == 'A') { $(this).attr('target', '_blank'); } }); // Process search requests. $('.searchBox input').on("keypress", function(ev) { if (ev.which == 13) { window.location.href = 'https://www.google.com/search?q=site%3A' + window.location.hostname + '%20' + encodeURIComponent ($(this).val()); } }); }); //]]> </script> <script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/2725212210-widgets.js"></script> <script type='text/javascript'> window['__wavt'] = 'AOuZoY4E-ogn5uBDXszjAim6jdh5gTTgXQ:1741611432444';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d3390965','//adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html','3390965'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '3390965', 'title': 'Inside AdWords', 'url': 'https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html', 'canonicalUrl': 'https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html', 'homepageUrl': 'https://adwords.googleblog.com/', 'searchUrl': 'https://adwords.googleblog.com/search', 'canonicalHomepageUrl': 'https://adwords.googleblog.com/', 'blogspotFaviconUrl': 'https://adwords.googleblog.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': true, 'httpsEnabled': true, 'enabledCommentProfileImages': false, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': 'UA-18008-2', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Inside AdWords - Atom\x22 href\x3d\x22https://adwords.googleblog.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Inside AdWords - RSS\x22 href\x3d\x22https://adwords.googleblog.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Inside AdWords - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/3390965/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Inside AdWords - Atom\x22 href\x3d\x22https://adwords.googleblog.com/feeds/111896950992678719/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/be2648012a8fc17b', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Share to X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'item', 'postId': '111896950992678719', 'pageName': 'Targeting in a whole new way', 'pageTitle': 'Inside AdWords: Targeting in a whole new way'}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Custom', 'isResponsive': false, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Targeting in a whole new way', 'description': 'Today, we introduced Site Targeting. Here are the details from Bismarck on the Product team: AdWords text ads can be incredibly effective, b...', 'url': 'https://adwords.googleblog.com/2005/06/targeting-in-whole-new-way_16.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 111896950992678719}}]); _WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header', document.getElementById('Header1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML8', 'sidebar-top', document.getElementById('HTML8'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML10', 'sidebar-top', document.getElementById('HTML10'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML9', 'sidebar-top', document.getElementById('HTML9'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML7', 'sidebar-top', document.getElementById('HTML7'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label1', 'sidebar', document.getElementById('Label1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'sidebar', document.getElementById('BlogArchive1'), {'languageDirection': 'ltr', 'loadingMessage': 'Loading\x26hellip;'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML6', 'sidebar', document.getElementById('HTML6'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML5', 'sidebar-bottom', document.getElementById('HTML5'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML1', 'sidebar-bottom', document.getElementById('HTML1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML2', 'footer-1', document.getElementById('HTML2'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML3', 'footer-2', document.getElementById('HTML3'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'footer-3', document.getElementById('HTML4'), {}, 'displayModeFull')); </script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10