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class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/insights/page/2/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/insights/page/2/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/page/2/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="gracenote-blog__banner"><span class="gracenote-fade-in">Insights</span><h1 class="gracenote-fade-in">Gracenote perspectives</h1><p class="gracenote-fade-in">Insights to help you make informed business decisions</p></div><div class="container"><div class="gracenote-blog__featured"><div class="gracenote-blog__featured-item-big"><img fetchpriority="high" width="1025" height="1140" src="https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png" class="attachment-full size-full" alt="SOP-insights" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png 1025w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=270,300 270w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=768,854 768w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=921,1024 921w" sizes="(max-width: 1025px) 100vw, 1025px" /><h4><a href="https://gracenote.com/insights/2024-state-of-play/">State of Play Report</a></h4><div class="gracenote-blog__featured-bottom"><span>Nov 13, 2024</span><a href="https://gracenote.com/insights/2024-state-of-play/"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__featured-items"><div class="gracenote-blog__featured-item"><a href="https://gracenote.com/data-hub" class="gracenote-blog__featured-item-img"><img width="927" height="738" src="https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?w=927" class="attachment-large size-large" alt="Data-Center-insights" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png 927w, https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?resize=300,239 300w, https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?resize=768,611 768w" sizes="(max-width: 927px) 100vw, 927px" /></a><div class="gracenote-blog__featured-item-content"><h6><a href="https://gracenote.com/data-hub">Gracenote Data Hub</a></h6><p>Explore trends in global streaming video content.</p><div class="gracenote-blog__featured-bottom"><span>Nov 13, 2024</span><a href="https://gracenote.com/data-hub"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div><div class="gracenote-blog__featured-item"><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__featured-item-img"><img loading="lazy" width="1024" height="576" src="https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024" class="attachment-large size-large" alt="Remote Control with Television in living room" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg 1200w, https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?resize=300,169 300w, https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?resize=768,432 768w, https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?resize=1024,576 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><div class="gracenote-blog__featured-item-content"><h6><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/">What’s new in SVOD? Most of its content</a></h6><p>Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.</p><div class="gracenote-blog__featured-bottom"><span>Nov 14, 2024</span><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="gracenote-posts" class="gracenote-blog__posts"><div class="gracenote-blog__filters-wrap"><div class="gracenote-blog__filters gracenote-fade-in"><ul><li><a href="https://gracenote.com/insights/" class="active">All posts</a></li><li><a href="https://gracenote.com/category/content-development/" >Content Development</a></li><li><a href="https://gracenote.com/category/content-discovery/" >Content Discovery</a></li><li><a href="https://gracenote.com/category/content-distribution/" >Content Distribution</a></li><li><a href="https://gracenote.com/category/contextual-advertising/" >Contextual Advertising</a></li></ul><div class="gracenote-blog__form gracenote-fade-in"><form role="search" method="get" id="searchform" action="https://gracenote.com/"><input type="text" value="" name="s" id="s" placeholder="Search"/><input type="hidden" name="post_type" value="post"/><button type="submit" id="searchsubmit"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M21 21L17.5001 17.5M20 11.5C20 16.1944 16.1944 20 11.5 20C6.80558 20 3 16.1944 3 11.5C3 6.80558 6.80558 3 11.5 3C16.1944 3 20 6.80558 20 11.5Z" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></button></form></div></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3747 post type-post status-publish format-standard has-post-thumbnail hentry category-content-distribution post_types-article post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/womens-soccer-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/virtual-medal-table-forecast/">US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games</a></h6><p>U.S., China, Great Britain, Japan and France lead 2024 Olympic medal forecast. </p><div class="gracenote-blog__item-bottom"><span>Apr 17, 2024</span><a href="https://gracenote.com/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3739 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher post_industry-streaming-service post_industry-studio post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/global-sports-data-meta.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/">Metadata is the key to compelling fan experiences as sports migrate to streaming</a></h6><p>Distribution data can help sports fans stay connected with their favorite leagues and teams. </p><div class="gracenote-blog__item-bottom"><span>Apr 17, 2024</span><a href="https://gracenote.com/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3720 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-distribution tag-content tag-metadata tag-movies tag-personalization tag-recommendations tag-streaming tag-tv post_types-report post_industry-fast post_industry-publisher post_industry-streaming-provider post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/metadata-matters-powering-future-fast-channel-success/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/04/Gracenote-FAST-Channel-streaming-1.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/metadata-matters-powering-future-fast-channel-success/">Metadata matters: Powering future FAST channel success</a></h6><p>This guide will help FAST channels prepare for future search and discovery journeys in next-gen FAST experiences. </p><div class="gracenote-blog__item-bottom"><span>Apr 3, 2024</span><a href="https://gracenote.com/insights/metadata-matters-powering-future-fast-channel-success/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3706 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-metadata tag-movies tag-personalization tag-recommendations tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher post_industry-streaming-provider post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/fast-has-made-linear-tv-cool-again-personalization-will-make-it-cooler/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/FAST-toolkit-meta-image.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/fast-has-made-linear-tv-cool-again-personalization-will-make-it-cooler/">FAST has made linear TV cool again; personalization will make it cooler</a></h6><p>Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.</p><div class="gracenote-blog__item-bottom"><span>Apr 3, 2024</span><a href="https://gracenote.com/insights/fast-has-made-linear-tv-cool-again-personalization-will-make-it-cooler/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3762 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-metadata tag-movies tag-personalization post_types-article post_industry-broadcaster post_industry-publisher post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/oppenheimer-is-the-24th-powerful-best-picture-oscar-winner/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/03/oppenheimer-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/oppenheimer-is-the-24th-powerful-best-picture-oscar-winner/">Oppenheimer is the 24th “powerful” Best Picture Oscar winner</a></h6><p>Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar.</p><div class="gracenote-blog__item-bottom"><span>Mar 7, 2024</span><a href="https://gracenote.com/insights/oppenheimer-is-the-24th-powerful-best-picture-oscar-winner/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3806 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-movies tag-personalization post_types-article post_industry-broadcaster post_industry-publisher post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/82-of-best-picture-oscar-nominees-are-emotional-fun-powerful-or-tense/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/emotional-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/82-of-best-picture-oscar-nominees-are-emotional-fun-powerful-or-tense/">82% of Best Picture Oscar nominees are “emotional”, “fun”, “powerful” or “tense”</a></h6><p>Most Best Picture nominees are “emotional”, “fun”, “powerful” or “tense.”</p><div class="gracenote-blog__item-bottom"><span>Feb 16, 2024</span><a href="https://gracenote.com/insights/82-of-best-picture-oscar-nominees-are-emotional-fun-powerful-or-tense/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3348 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-metadata tag-movies tag-recommendations tag-streaming post_types-article post_industry-broadcaster post_industry-publisher post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/tv-content-distribution-is-evolving-and-audiences-are-reaping-the-benefits/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2023/11/remote-many-tv-screens-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/tv-content-distribution-is-evolving-and-audiences-are-reaping-the-benefits/">TV content distribution is evolving, and audiences are reaping the benefits</a></h6><p>The availability of content in more than one place reflects a shift in TV content distribution strategies.</p><div class="gracenote-blog__item-bottom"><span>Nov 9, 2023</span><a href="https://gracenote.com/insights/tv-content-distribution-is-evolving-and-audiences-are-reaping-the-benefits/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3360 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-metadata tag-movies tag-recommendations post_types-article post_industry-broadcaster post_industry-publisher post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/as-the-horror-genre-grows-modern-metadata-can-ensure-that-fans-find-what-theyre-looking-for/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/scared-tv-viewer-seo.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/as-the-horror-genre-grows-modern-metadata-can-ensure-that-fans-find-what-theyre-looking-for/">As the horror genre grows, modern metadata can ensure that fans find what they’re looking for</a></h6><p>In the crowded horror genre, modern metadata can help streaming services scare the right audiences.</p><div class="gracenote-blog__item-bottom"><span>Oct 19, 2023</span><a href="https://gracenote.com/insights/as-the-horror-genre-grows-modern-metadata-can-ensure-that-fans-find-what-theyre-looking-for/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3368 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-movies tag-personalization tag-streaming tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/insights/personalized-fast-experiences-will-stand-out-with-tv-audiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2023/09/family-watching-tv-with-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/personalized-fast-experiences-will-stand-out-with-tv-audiences/">Personalized FAST experiences will stand out with TV audiences</a></h6><p>Learn how metadata normalization and enrichment can power better FAST experiences.</p><div class="gracenote-blog__item-bottom"><span>Sep 27, 2023</span><a href="https://gracenote.com/insights/personalized-fast-experiences-will-stand-out-with-tv-audiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item 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