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This is the second time I took this course and it was still a lot of new information to absorb."</h3> <h4><i>–Brandon Lee<br/>Director of Marketing & Business Development<br/>Cimac, Inc.<br/>San Jose, CA</i> </h4> </div> </div> <div class="clr" style="height:50px;"></div> <div style="position:relative; padding:4px; text-align:center; background:url('/web/20131115183738im_/http://www.questteam.com/gfx/block_bg_215x400.jpg') repeat;"> <div style="position:relative; padding:12px 6px; text-align:center; border:solid #121212 1px;"> <h3>"It got me enthusiastic about being in product marketing again. Lots of good ideas and presenters. A lot of info that can be used in real life. Kudos for awesome time management! Started on time, finished on time."</h3> <h4><i>–Russell Stevens, Applications Engineering Manager<br/>Sachem, Inc., Austin, TX</i> </h4> </div> </div> </div> </div> <div id="dual_col"> <div id="pgtitle_block"> <h1 id="page_title">Fundamentals of Product Marketing</h1> <h2 id="page_subtitle">The Key to Success in Todays Market</h2> </div> <div class="content1"> <img src="/web/20131115183738im_/http://www.questteam.com/classroom/images/product_page_fpm.jpg" alt="Fundamentals of Product Marketing The Key to Success in Todays Market" style="position:relative; left:0; top:0; width:640px; height:380px;"/> <div class="clr"> </div> <div style="text-align:center; padding:0 0 20px;"> <p><img src="/web/20131115183738im_/http://www.questteam.com/images/semi_t.png" style="width:162px; height:42px; border:0;"></p> <p><i>Presented in cooperation with SEMI. Classes are held in San Jose, California.</i></p> </div> <p/> <br/><span class="title">Course overview</span> <br clear="all"/> Steering your company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing teaches just that - it provides specific product marketing skills that are directly applicable to the semiconductor equipment and materials professional. <p/> <br/><span class="title">What you will learn</span> <br clear="all"/> <ul> <li>Develop your role for optimum effectiveness</li> <li>Successfully launch a product</li> <li>Develop a strategic marketing plan</li> <li>Gather research based upon your product's life cycle</li> <li>Implement the process for successful product development</li> <li>Develop realistic forecasts</li> <li>Position your products to meet your market strategies</li> </ul> <p/> <br/><span class="title">Who should participate</span> <br clear="all"/> Fundamentals of Product marketing was developed for semiconductor equipment and materials companies of all sizes and employees at all levels. Regardless of your level of experience, this seminar can strengthen your marketing skills. Also, because product marketing has such an important role in a company, this course is recommended for industry professionals in sales, product management, engineering, finance, and executive management. Fundamentals of Product Marketing encourages and reinforces the need for strong and supportive relationships between marketing and other departments. <p/> <br/><span class="title">Special Feature: The Experts Panel</span> <br clear="all"/> Over the three days of the course, questions arise on specific marketing issues that the students have encountered. The Expert's Panel is an open forum held on the last day of the course and dedicated to answering those questions. Students gather collaborative information from industry experts on "real life" marketing challenges. </div> <div class="content2"> <p/> <br/><span class="title">Course outline</span> <br clear="all"/> <div class="outline" style="padding:0; padding-left:2px;"><b>The Product Marketing Environment</b></div> <div class="outline" style="padding:0; padding-left:8px;">Industry overview</div> <div class="outline" style="padding:0; padding-left:8px;">Market size and demographics</div> <div class="outline" style="padding:0; padding-left:8px;">Market characteristics and culture</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Product Marketing Responsibilities and Interfaces</b></div> <div class="outline" style="padding:0; padding-left:8px;">Charter</div> <div class="outline" style="padding:0; padding-left:8px;">Action groups</div> <div class="outline" style="padding:0; padding-left:8px;">Industry specific responsibilities</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Market Research And Analysis</b></div> <div class="outline" style="padding:0; padding-left:8px;">Product life-cycle plan</div> <div class="outline" style="padding:0; padding-left:8px;">Strategies using the life-cycle</div> <div class="outline" style="padding:0; padding-left:8px;">Sources of data</div> <div class="outline" style="padding:0; padding-left:8px;">Customers/competitors</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Product Development</b></div> <div class="outline" style="padding:0; padding-left:8px;">Defining needs and objectives</div> <div class="outline" style="padding:0; padding-left:8px;">Reliability</div> <div class="outline" style="padding:0; padding-left:8px;">Dealing with growing/stable/declining markets</div> <div class="outline" style="padding:0; padding-left:8px;">Promotion</div> <div class="outline" style="padding:0; padding-left:8px;">Enhancements</div> <div class="outline" style="padding:0; padding-left:2px;"><b>International Marketing</b></div> <div class="outline" style="padding:0; padding-left:8px;">Conditions to consider</div> <div class="outline" style="padding:0; padding-left:8px;">Regional profiles explored</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Introduction To Strategic Marketing</b></div> <div class="outline" style="padding:0; padding-left:8px;">Overcoming difficulties</div> <div class="outline" style="padding:0; padding-left:8px;">Elements of strategic marketing plan</div> <div class="outline" style="padding:0; padding-left:8px;">Life-cycle adjustments</div> <div class="outline" style="padding:0; padding-left:8px;">How to get buy-in</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Product Introduction And Promotion</b></div> <div class="outline" style="padding:0; padding-left:8px;">Pricing</div> <div class="outline" style="padding:0; padding-left:8px;">Promotion plan</div> <div class="outline" style="padding:0; padding-left:8px;">The roll-out</div> <div class="outline" style="padding:0; padding-left:8px;">Messages that sell</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Positioning</b></div> <div class="outline" style="padding:0; padding-left:8px;">Defining you company and products</div> <div class="outline" style="padding:0; padding-left:8px;">Using competitors, customers, others</div> <div class="outline" style="padding:0; padding-left:8px;">Different strategies for new and existing products</div> <div class="outline" style="padding:0; padding-left:8px;">Developing a realistic plan</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Proposals</b></div> <div class="outline" style="padding:0; padding-left:8px;">Selling document</div> <div class="outline" style="padding:0; padding-left:8px;">Manufacturing's commitment</div> <div class="outline" style="padding:0; padding-left:8px;">Specials</div> <div class="outline" style="padding:0; padding-left:8px;">Acceptance criteria</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Legal Aspects of Product Marketing</b></div> <div class="outline" style="padding:0; padding-left:8px;">Relevant laws</div> <div class="outline" style="padding:0; padding-left:8px;">Pricing</div> <div class="outline" style="padding:0; padding-left:8px;">Terms and conditions</div> <div class="outline" style="padding:0; padding-left:8px;">Anti-trust</div> <div class="outline" style="padding:0; padding-left:8px;">Liability</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Forecasting</b></div> <div class="outline" style="padding:0; padding-left:8px;">Techniques</div> <div class="outline" style="padding:0; padding-left:8px;">Critical factors</div> <div class="outline" style="padding:0; padding-left:8px;">Team forecasts</div> <div class="outline" style="padding:0; padding-left:8px;">Working with reps</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Interpersonal Competence and Communication</b></div> <div class="outline" style="padding:0; padding-left:8px;">Working with and through others</div> <div class="outline" style="padding:0; padding-left:8px;">Trust</div> <div class="outline" style="padding:0; padding-left:8px;">Communication</div> <div class="outline" style="padding:0; padding-left:2px;"><b>Personal Action Planning</b></div> <div class="outline" style="padding:0; padding-left:8px;">Reinforcing your thinking</div> <div class="outline" style="padding:0; padding-left:8px;">Overcoming procrastination</div> <div class="outline" style="padding:0; padding-left:8px;">Psychological commitment and goals</div> <div class="outline" style="padding:0; padding-left:2px;"><b>The Expert's Panel</b></div> <div class="outline" style="padding:0; padding-left:8px;">Free Forum</div> <div class="outline" style="padding:0; padding-left:8px;">Your questions answered</div> <div style="position:relative; padding:20px 0; text-align:center;"> <div style="position:relative; width:500px; background:URL('../images/achievement_awardart.jpg') repeat;"> <div style="padding:8px; border:solid 1px #121212;"> <h2 style="padding-top:12px;">Fundamentals of Product Marketing</h2> <h3 style="padding-top:2px;"><i>was awarded the</i></h3> <h2 class="red" style="padding-top:2px;">Certificate of Achievement<br/>in Education</h2> <h3 style="padding-top:2px;"><i>by the</i></h3> <h2 class="red" style="padding-top:6px;"><b>American Society of Association Executives</b></h2> <div style="padding:15px;">The American Society of Association Executives awarded Quest Team it's prestigious National award, the Certificate of Achievement in Education, in the category, "Best United States program delivered through a large industry association."</div> </div> </div> </div> <p/> <br/><span class="title">Course materials</span> <br clear="all"/> Fundamentals of Product Marketing seminars are held from 8:00 am to 5:30 pm the first and second days, and from 8:00 am to 3:30 pm on the third day. <p>Registration includes continental breakfast and lunch all three days. Casual business attire is appropriate.</p> <p>Materials include: extensive course manual and product development management software.</p> <table align="center" cellpadding="0" cellspacing="20" border="0"><tr> <td width="50%" valign="top" style="width:260px; border: solid #336699 1px;"> <div style="width:260px; height:8px; background-color:#336699;"></div> <div style="padding:20px; padding-top:10px;"> <div class="subtitle">Quest Team Instructors</div> <p><a href="/web/20131115183738/http://www.questteam.com/company/len_given.html">Len Given</a></p> <p><a href="/web/20131115183738/http://www.questteam.com/company/john_housley.html">John Housley</a></p> </div> </td> <td width="50%" valign="top" style="width:280px; border: solid #336699 1px;"> <div style="width:280px; height:8px; background-color:#336699;"></div> <div style="padding:20px; padding-top:10px;"> <div class="subtitle">Other Instructors</div> <p><a href="/web/20131115183738/http://www.questteam.com/company/john_dunn.html">John Dunn</a> <br/>VP, Semiconductor Business Dev <br/>Festo-USA</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/g_burt_lancaster.html">G. Burt Lancaster</a> <br/>Managing Principal <br/>Lancaster Resolve Technology</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/rick_lafrance.html">Rick LaFrance</a> <br/>Former President <br/>Olympus Integrated Technologies America</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/gianni_leonarduzzi.html">Gianni Leonarduzzi, Ph.D.</a> <br/>Area Manager <br/>Gelest, Inc.</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/amy_leong.html">Amy Leong</a> <br/>Vice President, Marketing <br/>MicroProbe</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/aldo_orsi.html">Aldo Orsi</a> <br/>Senior Account & Marketing Executive <br/>AZ Electronic Materials USA Corporation</p> <p><a href="/web/20131115183738/http://www.questteam.com/company/shigeto_ohmine.html">Shigeto Ohmine</a> <br/>Founder and CEO <br/>JSO Trans Pacific, LLC</p> </div> </td> </tr> </table> <div> <img src="/web/20131115183738im_/http://www.questteam.com/images/arrow_radius_box_30x.png" alt="Cities and Dates Offered" style="position:relative; float:left; width:30px; height:30px;"/> <span class="title" style="padding-left:15px; line-height:30px;">Cities and Dates Offered</span> <br clear="all"/> <table align="center" width="540" border="0" cellpadding="4" cellspacing="4"> <tr><td colspan="3" style="background-color:#336699;"></td></tr> <tr><td colspan="3"><span class="subtitle"><b>Fundamentals of Product Marketing - The Quest Team</b></span></td></tr> <tr class="z"> <td>Location</td> <td>Date</td> <td> </td> </tr> <tr class="x"><td colspan="3">No Classes listed at this time</td></tr> </table> </div><br/><table align="center" border="0" cellspacing="0" cellpadding="20"> <tr> <td><a href="https://web.archive.org/web/20131115183738/mailto:register@questteam.com"><img src="/web/20131115183738im_/http://www.questteam.com/images/help_block.png" alt="Help with Registration" height="60" width="240" border="0"/></a></td> <td><a href="/web/20131115183738/http://www.questteam.com/classroom/faq.html#cancel"><img src="/web/20131115183738im_/http://www.questteam.com/images/cancel_block.png" alt="Cancellation Policy" height="60" width="240" border="0"/></a></td> </tr> <tr><td colspan="2" align="center"> <img alt="Visa" src="/web/20131115183738im_/http://www.questteam.com/images/card_visa.gif" height="35" width="55" border="0" hspace="15" vspace="5"/> <img alt="MasterCard" src="/web/20131115183738im_/http://www.questteam.com/images/card_mastercard.gif" height="35" width="55" border="0" hspace="15" vspace="5"/> <img alt="Verisign" src="/web/20131115183738im_/http://www.questteam.com/images/verisign.gif" height="43" width="103" border="0" hspace="15" vspace="5"/> <img alt="American Express" src="/web/20131115183738im_/http://www.questteam.com/images/card_amex.gif" height="35" width="55" border="0" hspace="15" vspace="5"/> <img alt="Discover" src="/web/20131115183738im_/http://www.questteam.com/images/card_discover.gif" height="35" width="55" border="0" hspace="15" vspace="5"/> </td></tr> </table> </div> </div> <div class="clr"></div> </div> </div> <div id="browser_foot"> <div id="footer_block"> <div class="footer" style="position:absolute; left:30px; top:75px; width:300px; text-align:left; border:dotted 0px #ff0000;"> </div> <div class="footer" style="position:absolute; right:30px; top:15px; width:300px; text-align:right; border:dotted 0px #ff0000;"> <a href="/web/20131115183738/http://www.questteam.com/">www.questteam.com</a> <br/>copyright © 1999 – 2013 all rights reserved </div> <div class="footer" style="position:absolute; left:475px; top:10px; width:75px; border:dotted 0px #ff0000;"> <a href="/web/20131115183738/http://www.questteam.com/"><img alt="The Quest Team" src="/web/20131115183738im_/http://www.questteam.com/themes/quest2011/images/footer_logo.png" style="width:75px; height:38px; border:0;"/></a> </div> </div> </div> </div> <div class="clr" style="height:10px;"></div> </div> </div> </body> </html>