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<!DOCTYPE html><html><head><meta charSet="utf-8"/><title>格力电器：从国企到民营的转型历程-格力-淘宝百科网</title><meta charset="utf-8"/><meta name="data-spm" content="a21u7r.29532586"/><meta name="applicable-device" content="pc"/><meta name="keywords" content="格力脱离国企, 格力, 格力, 国企改革, 脱离国企, 非国有化, 商业帝国"/><meta name="description" content="本文将深入探讨中国家电巨头格力电器如何从国有企业转变为民营企业的关键节点，以及这一转变对其业务发展和市场地位的影响。格力的故事不仅是中国企业改革的一个缩影，也揭示了现代商业策略的演变过程。"/><meta name="ice-meta-count" content="5"/><meta name="aplus-core" content="aplus.js"/><meta name="def-grey" content="false"/><meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0"/><link rel="shortcut icon" href="//www.taobao.com/favicon.ico"/><link rel="stylesheet" href="//g.alicdn.com/main-search/new-search-suggest/0.0.18/bundle.css" data-route-link="true"/><link rel="canonical" href="https://bk.taobao.com/k/geli_63/18b80e49958f548a8af56dbed841cc8a.html" data-route-link="true"/><link rel="stylesheet" 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autoComplete="off" value=""/></div></form></div></div></div></div><div class="flex-row baike-ctn"><div class="flex-col left-ctn"><div class="header"><div class="nav-line"><a href="https://www.taobao.com">淘宝网</a><span class="arrow">></span><a href="https://bk.taobao.com">淘宝百科</a><span class="arrow">></span><a href="https://bk.taobao.com/k/geli_63">格力</a></div><h1 class="title">格力电器：从国企到民营的转型历程</h1><div class="flex-row time-ctn"><span class="text">2024-07-06 17:17:30</span></div></div><img class="article-content-img" src="https://img.alicdn.com/imgextra/i4/2214794576258/O1CN01NWYP4S1w6DOozaoNs_!!2214794576258.jpg" alt="格力电器：从国企到民营的转型历程"/><div class="article-content"><h2>一、格力的国企背景</h2> <p>成立于1985年的格力电器，起初作为珠海市属国有企业，名为珠海经济特区工业发展总公司，主要生产空调。在那个时代，国有企业凭借政策优势在国内市场占据主导地位。</p> <h2>二、国有企业的变革契机</h2> <p>1996年，格力面临激烈的市场竞争和体制束缚，时任总经理朱江洪提出“先有市场，后有工厂”的经营理念，这成为格力改革的重要转折点。同年，珠海市政府决定对格力进行股份制改造，为后续的民营化进程奠定了基础。</p> <h2>三、格力的股权结构调整</h2> <p>1997年，格力实施了重大股权改革，引入了管理层持股和战略投资者，逐步降低国有股比例，实现了管理层对企业的控制。1999年，格力成功上市，朱江洪成为最大个人股东，格力开始向民营企业转变。</p> <h2>四、格力的自主经营与扩张</h2> <p>随着产权结构的调整，格力获得了更大的经营自主权，开始推行国际化战略，打造全球化品牌。朱江洪的领导和格力的高效管理使其成为中国空调行业的领军者，市场份额不断扩大。</p> <h2>五、格力的成功转型案例分析</h2> <p>格力的成功转型并非偶然，它得益于精准的战略定位、强大的技术研发能力、以及对市场变化的敏锐洞察。格力的故事证明，即使在国有企业背景下，通过改革也能激发企业活力，实现持续增长。</p> <h2>六、结论与启示</h2> <p>格力的脱离国企之路展示了中国企业在市场经济环境下如何通过改革实现自我超越。对于其他国有企业来说，格力的经验提供了借鉴，即改革是提升竞争力、适应市场环境的关键。今天的格力，已经是一个全球知名的商业帝国，其成功转型故事将继续激励着中国企业的发展。</p></div><div class="label-list"><span class="label-item"><h3 class="label-text">格力脱离国企</h3></span><span class="label-item"><h3 class="label-text"> 格力</h3></span><span class="label-item"><h3 class="label-text"> 格力</h3></span><span class="label-item"><h3 class="label-text"> 国企改革</h3></span><span class="label-item"><h3 class="label-text"> 脱离国企</h3></span><span class="label-item"><h3 class="label-text"> 非国有化</h3></span><span class="label-item"><h3 class="label-text"> 商业帝国</h3></span></div><div class="flex-col baike-list"><h2 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商业帝国","articleContent":"<h2>一、格力的国企背景</h2>\n<p>成立于1985年的格力电器，起初作为珠海市属国有企业，名为珠海经济特区工业发展总公司，主要生产空调。在那个时代，国有企业凭借政策优势在国内市场占据主导地位。</p>\n<h2>二、国有企业的变革契机</h2>\n<p>1996年，格力面临激烈的市场竞争和体制束缚，时任总经理朱江洪提出“先有市场，后有工厂”的经营理念，这成为格力改革的重要转折点。同年，珠海市政府决定对格力进行股份制改造，为后续的民营化进程奠定了基础。</p>\n<h2>三、格力的股权结构调整</h2>\n<p>1997年，格力实施了重大股权改革，引入了管理层持股和战略投资者，逐步降低国有股比例，实现了管理层对企业的控制。1999年，格力成功上市，朱江洪成为最大个人股东，格力开始向民营企业转变。</p>\n<h2>四、格力的自主经营与扩张</h2>\n<p>随着产权结构的调整，格力获得了更大的经营自主权，开始推行国际化战略，打造全球化品牌。朱江洪的领导和格力的高效管理使其成为中国空调行业的领军者，市场份额不断扩大。</p>\n<h2>五、格力的成功转型案例分析</h2>\n<p>格力的成功转型并非偶然，它得益于精准的战略定位、强大的技术研发能力、以及对市场变化的敏锐洞察。格力的故事证明，即使在国有企业背景下，通过改革也能激发企业活力，实现持续增长。</p>\n<h2>六、结论与启示</h2>\n<p>格力的脱离国企之路展示了中国企业在市场经济环境下如何通过改革实现自我超越。对于其他国有企业来说，格力的经验提供了借鉴，即改革是提升竞争力、适应市场环境的关键。今天的格力，已经是一个全球知名的商业帝国，其成功转型故事将继续激励着中国企业的发展。</p>","articleSummary":"本文将深入探讨中国家电巨头格力电器如何从国有企业转变为民营企业的关键节点，以及这一转变对其业务发展和市场地位的影响。格力的故事不仅是中国企业改革的一个缩影，也揭示了现代商业策略的演变过程。","articlePicture":"https://img.alicdn.com/imgextra/i4/2214794576258/O1CN01NWYP4S1w6DOozaoNs_!!2214794576258.jpg","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiArticleByIdResult","articleEncryptedId":"18b80e49958f548a8af56dbed841cc8a"},"randomArticleList":[{"articlePublicationTime":"2025-02-04 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13:08:25","articleTitle":"🤔大金是哪个国家的品牌？格力和大金有啥关系🧐","labelId":63,"labelPinyin":"geli_63","articleId":1292723,"articleSummary":"大金这个品牌是不是让你有点懵？别急，今天就来揭秘大金的“身世”！从日本到全球，大金在空调领域的地位不容小觑。而格力与大金的合作更是让人好奇，一起来看看这些空调巨头的故事吧！😎","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"674a51e402f3406a7aa3a5a0f1df41f1","url":"www.taobao.com/baike/geli_63/674a51e402f3406a7aa3a5a0f1df41f1"},{"articlePublicationTime":"2025-02-04 13:04:13","articleTitle":"格力电器在东方财富股吧中为何备受关注？","labelId":63,"labelPinyin":"geli_63","articleId":1257793,"articleSummary":"格力电器作为家电行业的龙头，其在东方财富股吧中的讨论热度为何如此之高？投资者的关注点主要集中在哪些方面呢？","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"af442bff3b761b5e0332fe5937959f75","url":"www.taobao.com/baike/geli_63/af442bff3b761b5e0332fe5937959f75"},{"articlePublicationTime":"2025-02-04 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