CityUHK Brand, Communications and Institutional Research Office

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class="cityu-breadcrumb-inner container"> <nav aria-label="breadcrumb"> <ol class="breadcrumb">  </ol> </nav> </div> </div>  <main class="cityu-main pt-3 pb-5"> <div class="container"> <div class="row justify-content-center">  <div class="col-12 col-md-11 col-lg-8"> <div class="cityu-content content-color-default"> <h1 data-aos="fade-down">CityUHK Brand</h1> <p data-aos="fade-down"> Here you will find an introduction of the CityUHK brand, our positioning and the key messages. In the Corporate Identity Manual, you will also find guidance to using the University logo, and a range of useful resources. </p> </div> </div> <div class="col-12"> <div class="cityu-content content-color-default"> <div class="row row-cols-1 row-cols-md-2 g-4">  <div class="col col-print-12 ef-div-nobreak" data-aos="fade-up"> <div class="card h-100"> <div class="card-header brand-card-header ratio ratio-21x9 d-print-none"> <div class="pt-4 pt-lg-5"> <h1 class="card-title text-center pt-xl-5">A Strong Brand, <br>A Strong CityUHK</h1> </div> </div> <div class="card-body pt-4"> <h1 class="card-title text-center pt-xl-5 d-none d-print-block">A Strong Brand, <br>A Strong CityUHK</h1> <p class="card-text"> Our brand is more than just a logo. It represents who we are, what we do, and how we make a difference through the professional educational programmes we offer and the groundbreaking research we carry out. </p> <p class="card-text"> The CityUHK brand reflects our core values, the dynamic nature of our people and programmes, our rising status and visionary leadership. In particular, </p> <ul> <li>we are a professional school excelling in professional education and research;</li> <li>we target research that impacts the world, especially engineering and biomedicine where our performance is among the strongest.</li> </ul> </div> </div> </div>  <div class="col col-print-12 ef-div-nobreak" data-aos="fade-up"> <div class="card h-100"> <div class="card-header brand-card-header ratio ratio-21x9 d-print-none"> <div class="pt-4 pt-lg-5"> <h1 class="card-title text-center pt-xl-5">Why a unified brand<br> is so important</h1> </div> </div> <div class="card-body pt-4"> <h1 class="card-title text-center pt-xl-5 d-none d-print-block">Why a unified brand<br> is so important</h1> <p class="card-text"> CityUHK embodies excellence, honesty, freedom of enquiry, accountability, and civility and collegiality: our core values. These values stand at the heart of everything we do at CityUHK. </p> <p class="card-text"> A strong CityUHK brand helps us communicate these values and our reputation as a centre of academic and research excellence, building a global reputation based on trust and credibility among our local, regional and international stakeholders. </p> <p class="card-text"> We can achieve this by maintaining a clear and consistent identity across all of our communications. In doing so, we eliminate any confusion about who we are, establish a stronger “brand presence” and communicate what we stand for more effectively. </p> <p class="card-text"> Building a strong brand takes time, and maintaining consistency is key. If you have questions on its applications, ways to treat our brand colours, font and the placement of our logo, please contact <b>CIRO</b> at <a href="mailto:ciro@cityu.edu.hk">ciro@cityu.edu.hk</a>. </p> </div> </div> </div>  <div class="col col-print-12 ef-div-nobreak" data-aos="fade-up"> <div class="card h-100"> <div class="card-header brand-card-header ratio ratio-21x9 d-print-none"> <div class="pt-4 pt-lg-5"> <h1 class="card-title text-center pt-xl-5">Brand personality</h1> </div> </div> <div class="card-body pt-4"> <h1 class="card-title text-center pt-xl-5 d-none d-print-block">Brand personality</h1> <p class="card-text"> Although a brand is obviously not a person, it can take on human attributes and develop its own distinct personality. </p> <p class="card-text"> CityUHK is not a conservative institution with a long tradition, nor do we wish to be perceived that way. We are dynamic, innovative, bold, and smart. By keeping our unique personality traits in mind every time we communicate with stakeholders, our reputation as a pioneering and vital university will continue to grow. </p> </div> </div> </div>  <div class="col col-print-12 ef-div-nobreak" data-aos="fade-up"> <div class="card h-100"> <div class="card-header brand-card-header ratio ratio-21x9 d-print-none"> <div class="pt-4 pt-lg-5"> <h1 class="card-title text-center pt-xl-5">Brand positioning</h1> </div> </div> <div class="card-body pt-4"> <h1 class="card-title text-center pt-xl-5 d-none d-print-block">Brand positioning</h1> <p class="card-text"> For students and faculty aspiring to excellence in higher education, CityUHK is committed to creating new knowledge, nurturing student talent, and cultivating cutting-edge research that will positively impact the world around us. </p> </div> </div> </div> </div> </div> </div>  <div id="Corporate-Identity-Materials" class="col-12 col-print-10"> <div class="cityu-content content-color-default"> <h1 data-aos="fade-down">Corporate Identity Materials</h1> <p data-aos="fade-down"> Here you will find an introduction of the CityUHK brand, our positioning and the key messages. In the Corporate Identity Manual, you will also find guidance to using the University logo, and a range of useful resources. </p> </div> </div> </div> <div id="Corporate-Identity-Materials-boxes" class="row justify-content-center g-3 mx-5"> <div class="col-12 col-md-6 col-lg-3 col-print-3"> <div class="ratio ratio-1x1" data-aos="fade-up" data-aos-duration="600"> <div class="text-center icon-corporate-materials fs-5"> <a href="https://www.cityu.edu.hk/ciro/stafflan/CityU_logo/index.htm" target="_blank" rel="noopener" > <img src="CityU-brand/img/icon-cityu.png" alt="CityUHK" class="mb-3"> <br> <span>Download <br>CityUHK Logo</span> </a> </div> </div> </div> <div class="col-12 col-md-6 col-lg-3 col-print-3"> <div class="ratio ratio-1x1" data-aos="fade-up" data-aos-duration="900"> <div class="text-center icon-corporate-materials fs-5"> <a href="https://www.cityu.edu.hk/ciro/stafflan/Corporate_Identity_Manual.pdf" target="_blank" > <img src="CityU-brand/img/icon-manual.png" alt="CityUHK" class="mb-3"> <br> <span>Corporate Identity <br>Manual</span> </a> </div> </div> </div>  <div class="col-12 col-md-6 col-lg-3 col-print-3"> <div class="ratio ratio-1x1" data-aos="fade-up" data-aos-duration="1500"> <div class="text-center icon-corporate-materials fs-5"> <a href="https://www.cityu.edu.hk/ciro/stafflan/CityU_Intl_memo_template.zip" target="_blank"> <img src="CityU-brand/img/icon-memo.png" alt="CityUHK" class="mb-3"> <br> <span>CityUHK Internal <br> Memorandum</span> </a> </div> </div> </div> </div> <div class="row justify-conter-center">  <div id="Corporate-Video" class="col-12 mt-5"> <div class="cityu-content content-color-default"> <h1 data-aos="fade-down">Corporate Video</h1>  <div class="row justify-conter-center">  <div class="col-12 mt-3"> <div class="cityu-content content-color-default"> <h2 data-aos="fade-down" class="text-center"> To watch </h2> </div> </div> </div> <div class="row justify-content-center d-none"> <div class="col-12 col-md-5 col-lg-4 col-print-5"> 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