CINXE.COM

<!doctype html><html lang="en"><head><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="icon" type="image/x-icon" href="/c2/public/app/favicon.ico"><meta property="visitor" content="prospect"><meta property="og:type" content="website"> <meta property="og:locale" content="EN_US"> <meta property="og:site_name" content="Salesforce"> <meta property="twitter:site" content="@salesforce"> <meta property="twitter:card" content="summary"> <meta property="twitter:url" content="https://www.salesforce.com/customer-stories/formula-one/?bc=HA"> <link rel="canonical" href="https://www.salesforce.com/customer-stories/formula-one/?bc=HA"> <meta property="og:url" content="https://www.salesforce.com/customer-stories/formula-one/?bc=HA"> <meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"> <title>Agentforce will help Formula 1 speed up service response by 80%.</title> <meta property="og:title" content="Agentforce will help Formula 1 speed up service response by 80%."> <meta name="description" content="Learn how F1 is driving fan growth with more personalized service for millions."> <meta property="og:description" content="Learn how F1 is driving fan growth with more personalized service for millions."> <meta property="og:image" content="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/F1.png"> <script type="application/ld+json">{ "@context":"https://schema.org", "@type": "WebSite", "name": "Salesforce", "url": "https://www.salesforce.com" }</script> <link rel="preconnect" href="//a.sfdcstatic.com"/><link rel="preconnect" href="//www.googletagmanager.com"/><link rel="preconnect" href="//www.google-analytics.com"/><link rel="preconnect" href="//wp.salesforce.com"/><link rel="preconnect" href="//service.force.com"/><link rel="preconnect" href="//geolocation.onetrust.com"/><link rel="preconnect" href="//cdn.krxd.net"/><link rel="preconnect" href="//org62.my.salesforce.com"/><link rel="preconnect" href="//dpm.demdex.net"/><link rel="preconnect" href="//cdn.evgnet.com"/><link rel="preconnect" href="//salesforce.us-1.evergage.com"/><link rel="preconnect" href="//api.company-target.com"/><link rel="preconnect" href="//fonts.googleapis.com"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Italic.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-icons/salesforce-icons.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin="anonymous"/> <script>window.sfdcBase = Object.assign(window.sfdcBase||{}, {"env":"PROD","ssoEnabled":true,"clientErrorThreshold":10,"clientErrorEndpoint":"https://www.salesforce.com/c2/clerr","resourcePrefix":"/c2","gtmContainerId":"GTM-WRXS6TH","demandbaseDisabled":false,"iisDisabled":false,"neustarDisabled":false,"page":{"pagename":"SFDC:us:customer-stories:formula-one","type":"Other Page","locale":"us","segment":"non-customer:us","sitesection":"us:customer-stories","uiframework":"Page Builder"},"exp":{"label":"Page Builder"},"optimizely":{"enabled":true,"cdnUrl":"https://cdn.optimizely.com/js/22444972181.js"},"iisVersion":"v1-stable","locale":"en-us"});</script> <link rel="preload" as="style" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css"/><link rel="stylesheet" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css" media="screen"/><script type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/top.js"></script><script async type="text/javascript" src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script=8e783e8c-0ad0-475d-8fca-4a03afa0a02a crossorigin></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/bottom.js"></script><script async type="text/javascript" src="/c2/public/exp/c360/pal/bundle.eac8db148673d3d61ce7.js" id=pal-script data-dataset=sf_shared_prod></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/ot-ext.js"></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/legacy.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/identity.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www-emu/pbc-core-analytics/v1-stable/comp-data.js"></script><script defer type="module" src="/c2/public/exp/pbc/lwc/prod.DicFfqR8.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/templates.3bb3fba22a83f73464ae.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/scripts.bcd4e08f5ab7514553b8.js"></script><script defer type="text/javascript" src="//a.sfdcstatic.com/shared/js/public/nunjucks-slim.min.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/nunjucksFilters.d79b3344e3c0caf98204.js"></script> <script type="module">globalThis.tbidAuthConfig = {host: 'iis.digital.salesforce.com'};</script> <script >globalThis.ogsConfig = { env: 'PROD', logLevel: 'debug'};</script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbevydtvuqz5s4lha-f-78f5f0676-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1177134","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":0,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"59f19ab1","ak.r":41870,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":47176,"ak.gh":"184.28.235.61","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1739776718","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==GT4p9Ce5PO5+fGq4o2pfm9WSeYGYvnS8P6NbjnUYtm7LBI5Pka01aTJHWCk/FApHk+AINZ1CRiZ8H7/arIh7QXFWZQpZrMV0UXpYA5MkiBr6W/ewpUkrrh7m8zpxilG0X9xs0BZE5Ou4gboak17s5axScrRXYmJFYjEWFXy9taVXsmVOpcmpqNyGCR0CkMETPc+QeGqRPXR9WoVto5xg4+axkHOQeDm5L3FtT2pUL/bpFB/B3AfXrq4AKgGuCsf6KjWpQNSC6NCLueJK3R4bRQ1wqi3M9n89EpPV0EihIgmsDp+90vnIhRoPZD4maKes7z65xiVz9wN4MSvZ3IYmaDrLziK/KO4ztm1lJVp9Mb97fReQDCKJG8Due9fwye6oQORWfzwwC+XbR66GZa10jFjmRBNMhYBNRNEFTNfaWhw=","ak.pv":"659","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body> <script> var wpdata = { navigation: {"top-navigation-c360":[{"ID":0,"title":"Products","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Explore the Salesforce portfolio","url":"https://www.salesforce.com/products/"},"title":"Discover the #1 AI CRM","body":"Humans with Agents drive customer success together.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-products-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-products-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-products-mobile.png?w=840","alt":null,"title":"2022/06/nav-products-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/av-products-genie.png?w=86","alt":null,"title":"2022/06/av-products-genie.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979457_naw","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Agentforce","url":"https://www.salesforce.com/agentforce/"},"headlineDescription":"Humans with Agents drive customer success together.","headlineText":"Agentforce","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_dwk","listItems":[{"ID":0,"link":{"label":"How Agentforce works","url":"https://www.salesforce.com/agentforce/how-it-works/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1d73"},{"ID":1,"link":{"label":"Why Agentforce?","url":"https://www.salesforce.com/agentforce/why/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_7vz"},{"ID":2,"link":{"label":"Agent Builder","url":"https://www.salesforce.com/agentforce/agent-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_14fs"},{"ID":3,"link":{"label":"Use Cases","url":"https://www.salesforce.com/agentforce/use-cases/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1388"},{"ID":4,"link":{"label":"Agentforce Pricing","url":"https://www.salesforce.com/agentforce/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1bqk"},{"ID":5,"link":{"label":"ROI Calculator","url":"https://www.salesforce.com/agentforce/ai-agents-roi-calculator/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_134v"}]},"bladeId":"1731439312550_3ma","buttonlink":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","ariaLabel":""}},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Data Cloud","url":"https://www.salesforce.com/data/"},"headlineText":"Data Cloud","headlineDescription":"Transform customer experiences with CRM + AI + Data + Trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_2o7","listItems":[{"ID":0,"link":{"label":"How Data Cloud Works","url":"https://www.salesforce.com/data/how-it-works/","target":"_self","ariaLabel":"How Data Cloud works"},"bladeId":"1731439402434_p3c"},{"ID":1,"link":{"label":"How Connectivity Works","url":"https://www.salesforce.com/data/connectivity/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_10yb"},{"ID":2,"link":{"label":"Connectors Directory","url":"https://www.salesforce.com/data/connectivity/data-cloud-connectors/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_w7y"},{"ID":3,"link":{"label":"What is Data Cloud?","url":"https://www.salesforce.com/data/what-is-data-cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_l65"}]},"bladeId":"1731439312560_qgh","buttonlink":{"label":"Data Cloud","url":"https://www.salesforce.com/data/","ariaLabel":"Data Cloud"}},{"ID":2,"title":"Agentforce & AI App Development","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-low-code.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all Agentforce & AI App Development capabilities","url":"https://www.salesforce.com/platform/enterprise-app-development/"},"headlineText":"Agentforce & AI App Development","headlineDescription":"Build and extend Agentforce and AI apps with low code.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-low-code.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_9a0","listItems":[{"ID":0,"link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_13sp"},{"ID":1,"link":{"label":"Low Code Development","url":"https://www.salesforce.com/platform/low-code-development-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_y4k"},{"ID":2,"link":{"label":"Testing and Deployment","url":"https://www.salesforce.com/platform/deployment-environment/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_gky"},{"ID":3,"link":{"label":"Data Security & Privacy","url":"https://www.salesforce.com/platform/cloud-data-security/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_3jv"}]},"bladeId":"1731439312564_rzw"},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore the Salesforce portfolio","url":"https://www.salesforce.com/products/"},"headlineText":"Discover the #1 AI CRM","headlineDescription":"Humans with Agents drive customer success together.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_c4y","listItems":[{"ID":0,"description":"AI agents that take action for you","link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_17x1"},{"ID":1,"description":"Customer 360 for sales, service, and more","link":{"label":"Best-in-class CRM apps","url":"https://salesforcecustomer360.herokuapp.com/quiz/1/?campaign=industry","target":"_self","ariaLabel":""},"bladeId":"1731439402434_yhr"},{"ID":2,"description":"Data Cloud, integrations, analytics","link":{"label":"Unified Customer Data","url":"https://www.salesforce.com/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ky7"},{"ID":3,"description":"Automations, prompts, models, code, and more","link":{"label":"Low Code, Customizable Platform","url":"https://www.salesforce.com/platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_tgy"},{"ID":4,"description":"Key Customer 360 features available in your CRM","link":{"label":"Foundations","url":"https://www.salesforce.com/crm/foundations/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_9qb"},{"ID":5,"link":{"label":"Customer Success Stories","url":"https://www.salesforce.com/customer-stories/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_hj4"}]},"bladeId":"1731439312568_ef0","buttonlink":{"label":"Products Overview","url":"https://www.salesforce.com/products/","ariaLabel":"Create a Customer 360"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all platform capabilities","url":"https://www.salesforce.com/platform/"},"headlineText":"Salesforce Platform","headlineDescription":"Build and customize your Agentforce and Customer 360 with the Salesforce Platform.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_gtz","listItems":[{"ID":0,"link":{"label":"Agentforce","url":"https://www.salesforce.com/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_b71"},{"ID":1,"link":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/artificial-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_v3p"},{"ID":2,"link":{"label":"Data Cloud","url":"https://www.salesforce.com/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_b0n"},{"ID":3,"link":{"label":"Agentforce & AI App Development","url":"https://www.salesforce.com/platform/enterprise-app-development/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ltm"},{"ID":4,"link":{"label":"Data Security & Privacy","url":"https://www.salesforce.com/platform/cloud-data-security/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ti6"},{"ID":5,"link":{"label":"Analytics","url":"https://www.salesforce.com/analytics/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_11wr"},{"ID":6,"link":{"label":"Integration","url":"https://www.salesforce.com/mulesoft/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_f4v"},{"ID":7,"link":{"label":"Flow Automation ","url":"https://www.salesforce.com/mulesoft/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_m1v"}]},"bladeId":"1731439312573_gmc","buttonlink":{"label":"Salesforce Platform","url":"https://www.salesforce.com/platform/","ariaLabel":"Platform"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all AI solutions","url":"https://www.salesforce.com/artificial-intelligence/"},"headlineDescription":"The world's #1 AI for CRM.","headlineText":"Artificial Intelligence","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_tk","listItems":[{"ID":0,"link":{"label":"Use Cases","url":"https://www.salesforce.com/artificial-intelligence/use-cases/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_m2c"},{"ID":1,"link":{"label":"Prompt Builder","url":"https://www.salesforce.com/artificial-intelligence/prompt-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1cps"},{"ID":2,"link":{"label":"Low Code AI Builders","url":"https://www.salesforce.com/artificial-intelligence/ai-builder/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_3bz"},{"ID":3,"link":{"label":"Trusted AI","url":"https://www.salesforce.com/artificial-intelligence/trusted-ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_bxa"},{"ID":4,"link":{"label":"AI for Business","url":"https://www.salesforce.com/artificial-intelligence/business/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_17m2"},{"ID":5,"link":{"label":"What are AI Agents?","url":"https://www.salesforce.com/agentforce/what-are-ai-agents/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_ncj"}]},"bladeId":"1731439312577_dg3","buttonlink":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/artificial-intelligence/","ariaLabel":""}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all sales solutions","url":"https://www.salesforce.com/sales/"},"headlineDescription":"Accelerate growth now with Sales Cloud.","headlineText":"Sales","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_79c","listItems":[{"ID":0,"link":{"label":"Sales Force Automation","url":"https://www.salesforce.com/sales/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_rky"},{"ID":1,"link":{"label":"Sales Agents","url":"https://www.salesforce.com/sales/ai-sales-agent/","target":"_self","ariaLabel":""},"bladeId":"1738699990710_g7p"},{"ID":2,"link":{"label":"Sales Engagement","url":"https://www.salesforce.com/sales/engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_2on"},{"ID":3,"link":{"label":"Sales Team Productivity","url":"https://www.salesforce.com/sales/team-productivity/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_qmt"},{"ID":4,"link":{"label":"Sales Programs","url":"https://www.salesforce.com/sales/enablement/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_mhr"},{"ID":5,"link":{"label":"Sales AI","url":"https://www.salesforce.com/sales/artificial-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_15gb"},{"ID":6,"link":{"label":"Sales Analytics","url":"https://www.salesforce.com/sales/analytics/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_nr6"},{"ID":7,"link":{"label":"Partner Relationship Management","url":"https://www.salesforce.com/sales/partner-relationship-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_224"},{"ID":8,"link":{"label":"Revenue Lifecycle Management","url":"https://www.salesforce.com/sales/revenue-lifecycle-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_6xc"},{"ID":9,"link":{"label":"CPQ","url":"https://www.salesforce.com/sales/cpq/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_lif"},{"ID":10,"link":{"label":"Sales Performance Management","url":"https://www.salesforce.com/sales/performance-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_zzx"},{"ID":11,"link":{"label":"Sales Cloud Pricing","url":"https://www.salesforce.com/sales/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_9c7"},{"ID":12,"link":{"label":"What Is Sales Automation?","url":"https://www.salesforce.com/sales/what-is-sales-automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_dd8"}]},"bladeId":"1731439312582_s3f","buttonlink":{"label":"Sales","url":"https://www.salesforce.com/sales/","ariaLabel":"Sales"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all service solutions","url":"https://www.salesforce.com/service/"},"headlineText":"Service","headlineDescription":"Humans with AI Agents drive effortless service.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402434_11db","listItems":[{"ID":0,"link":{"label":"Customer Service Management","url":"https://www.salesforce.com/service/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_18yf"},{"ID":1,"link":{"label":"Field Service","url":"https://www.salesforce.com/service/field-service-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_6j"},{"ID":2,"link":{"label":"Self-Service Experience","url":"https://www.salesforce.com/service/customer-self-service/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_c0q"},{"ID":3,"link":{"label":"Omnichannel Customer Engagement","url":"https://www.salesforce.com/service/digital-customer-engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_hxp"},{"ID":4,"link":{"label":"Intelligent Service Operations","url":"https://www.salesforce.com/service/customer-service-operations/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_12ch"},{"ID":5,"link":{"label":"Customer Service AI","url":"https://www.salesforce.com/service/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_bve"},{"ID":6,"link":{"label":"Contact Center","url":"https://www.salesforce.com/service/contact-center/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_1ub"},{"ID":7,"link":{"label":"Voice & Phone Support","url":"https://www.salesforce.com/service/call-center-integration/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_15c3"},{"ID":8,"link":{"label":"Employee Service","url":"https://www.salesforce.com/service/employee-engagement/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_pcp"},{"ID":9,"description":"","link":{"label":"Service Cloud Pricing","url":"https://www.salesforce.com/service/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_8ey"},{"ID":10,"link":{"label":"What is Customer Service Software?","url":"https://www.salesforce.com/service/what-is-customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402434_fc9"},{"ID":11,"link":{"label":"What are AI Agents?","url":"https://www.salesforce.com/agentforce/what-are-ai-agents/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_120"}]},"bladeId":"1731439312586_lrw","buttonlink":{"label":"Service","url":"https://www.salesforce.com/service/","ariaLabel":"Service"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all marketing solutions","url":"https://www.salesforce.com/marketing/"},"headlineText":"Marketing","headlineDescription":"Make every moment count with Marketing Cloud.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1ctq","listItems":[{"ID":0,"link":{"label":"Data Cloud for Marketing","url":"https://www.salesforce.com/marketing/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ada"},{"ID":1,"link":{"label":"Email Marketing, Mobile, & Advertising","url":"https://www.salesforce.com/marketing/engagement/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_yzu"},{"ID":2,"link":{"label":"B2B Marketing Automation","url":"https://www.salesforce.com/marketing/b2b-automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_14kw"},{"ID":3,"link":{"label":"Personalization","url":"https://www.salesforce.com/marketing/personalization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_5xa"},{"ID":4,"link":{"label":"Marketing Analytics","url":"https://www.salesforce.com/marketing/intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_kk3"},{"ID":5,"link":{"label":"Marketing AI","url":"https://www.salesforce.com/marketing/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_h1x"},{"ID":6,"link":{"label":"Customer Loyalty Solutions","url":"https://www.salesforce.com/marketing/loyalty-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_yi2"},{"ID":7,"link":{"label":"Marketing Cloud Pricing","url":"https://www.salesforce.com/marketing/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_845"},{"ID":8,"link":{"label":"Marketing Cloud & Service Cloud","url":"https://www.salesforce.com/cx-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_7ng"},{"ID":9,"link":{"label":"What is Digital Marketing?","url":"https://www.salesforce.com/marketing/what-is-digital-marketing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_x0b"},{"ID":10,"link":{"label":"What is Email Marketing?","url":"https://www.salesforce.com/marketing/email/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_3i2"}]},"bladeId":"1731439312594_nms","buttonlink":{"label":"Marketing","url":"https://www.salesforce.com/marketing/","ariaLabel":"Marketing"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all commerce solutions","url":"https://www.salesforce.com/commerce/"},"headlineText":"Commerce","headlineDescription":"Automate growth everywhere with Commerce Cloud.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_8lt","listItems":[{"ID":0,"link":{"label":"B2C Commerce","url":"https://www.salesforce.com/commerce/b2c-ecommerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1957"},{"ID":1,"link":{"label":"B2B Commerce","url":"https://www.salesforce.com/commerce/b2b-ecommerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_s74"},{"ID":2,"link":{"label":"Direct to Consumer","url":"https://www.salesforce.com/commerce/direct-to-consumer/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_16ky"},{"ID":3,"link":{"label":"Order Management","url":"https://www.salesforce.com/commerce/order-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dn9"},{"ID":4,"link":{"label":"Commerce AI","url":"https://www.salesforce.com/commerce/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_145a"},{"ID":5,"link":{"label":"Commerce Cloud Innovations","url":"https://www.salesforce.com/commerce/innovations/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_red"},{"ID":6,"link":{"label":"Commerce Cloud Pricing","url":"https://www.salesforce.com/commerce/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_152d"}]},"bladeId":"1731439312598_885","buttonlink":{"label":"Commerce","url":"https://www.salesforce.com/commerce/","ariaLabel":"Commerce"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-tableau.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all analytics solutions","url":"https://www.salesforce.com/analytics/"},"headlineText":"Tableau","headlineDescription":"Make better decisions with analytics and business intelligence.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-tableau.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_7es","listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.salesforce.com/analytics/tableau/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_aqv"},{"ID":1,"link":{"label":"Tableau Pulse","url":"https://www.salesforce.com/analytics/tableau/pulse/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_15be"},{"ID":2,"link":{"label":"Tableau Pulse for Salesforce","url":"https://www.salesforce.com/analytics/tableau/pulse/p4sf-salesforce-integration/","target":"_self","ariaLabel":""},"bladeId":"1736902407260_41k"},{"ID":3,"link":{"label":"CRM Analytics","url":"https://www.salesforce.com/analytics/crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_rxt"},{"ID":4,"link":{"label":"Business Intelligence","url":"https://www.salesforce.com/analytics/business-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_typ"},{"ID":5,"link":{"label":"Data Culture","url":"https://www.salesforce.com/analytics/data-culture/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_64i"},{"ID":6,"link":{"label":"Data Visualization","url":"https://www.salesforce.com/analytics/data-visualization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_a7l"},{"ID":7,"link":{"label":"Data Management ","url":"https://www.salesforce.com/analytics/data-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_16oq"},{"ID":8,"link":{"label":"Analytics Pricing","url":"https://www.salesforce.com/analytics/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_eq4"}]},"bladeId":"1731439312601_z84","buttonlink":{"label":"Tableau","url":"https://www.salesforce.com/analytics/","ariaLabel":"Tableau"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all MuleSoft integration solutions","url":"https://www.salesforce.com/mulesoft/"},"headlineText":"MuleSoft","headlineDescription":"Connect everything. Automate anything. Empower everyone with AI.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_6i0","listItems":[{"ID":0,"link":{"label":"Integration and API Management","url":"https://www.salesforce.com/mulesoft/anypoint-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_y81"},{"ID":1,"link":{"label":"No-Code Integration and Automation","url":"https://www.salesforce.com/mulesoft/composer/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_8tf"},{"ID":2,"link":{"label":"Robotic Process Automation","url":"https://www.salesforce.com/mulesoft/rpa/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_24t"},{"ID":3,"link":{"label":"Workflow Automation","url":"https://www.salesforce.com/mulesoft/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sl2"},{"ID":4,"link":{"label":"MuleSoft Integration Pricing","url":"https://www.salesforce.com/mulesoft/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_138t"}]},"bladeId":"1731439312605_oy1","buttonlink":{"label":"MuleSoft","url":"https://www.salesforce.com/mulesoft/","ariaLabel":"MuleSoft"}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Learn about Slack and Salesforce","url":"https://www.salesforce.com/slack/"},"headlineText":"Slack","headlineDescription":"Unlock productivity powered by CRM + AI + Data + Trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_17ss","listItems":[{"ID":0,"link":{"label":"Conversational Work OS","url":"https://www.salesforce.com/slack/conversational-work-os/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_z84"},{"ID":1,"link":{"label":"Powered by CRM Data","url":"https://www.salesforce.com/slack/powered-by-crm-data/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_2ll"},{"ID":2,"link":{"label":"Work Orchestration in Slack","url":"https://www.salesforce.com/slack/work-orchestration/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uky"},{"ID":3,"link":{"label":"Agentforce in Slack","url":"https://www.salesforce.com/slack/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_9pq"},{"ID":4,"link":{"label":"For Departments","url":"https://www.salesforce.com/slack/departments/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_lqx"},{"ID":5,"link":{"label":"For Industries","url":"https://www.salesforce.com/slack/industries/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_3ko"},{"ID":6,"link":{"label":"Slack Pricing","url":"https://www.salesforce.com/slack/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_qwb"}]},"bladeId":"1731439312609_qiy","buttonlink":{"label":"Slack","url":"https://www.salesforce.com/slack/","ariaLabel":"Slack"}},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all net zero solutions","url":"https://www.salesforce.com/net-zero/"},"headlineDescription":"Go net zero now.","headlineText":"Net Zero","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1ic","listItems":[{"ID":0,"link":{"label":"Net Zero Cloud","url":"https://www.salesforce.com/net-zero/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_wu4"},{"ID":1,"link":{"label":"Net Zero Marketplace","url":"https://netzero.salesforce.com/s/","target":"_blank","ariaLabel":""},"bladeId":"1731439402435_bnr"},{"ID":2,"link":{"label":"Net Zero Pricing","url":"https://www.salesforce.com/net-zero/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_o1y"}]},"bladeId":"1731439312613_1dui","buttonlink":{"label":"Net Zero","url":"https://www.salesforce.com/net-zero/","ariaLabel":"Net Zero"}},{"ID":14,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore small business solutions","url":"https://www.salesforce.com/small-business/"},"headlineText":"Small Business","headlineDescription":"Find more customers, win their business, and keep them happy with tools that help you work smarter, not harder.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1d8m","listItems":[{"ID":0,"link":{"label":"Starter Suite","url":"https://www.salesforce.com/small-business/starter/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_2n3"},{"ID":1,"link":{"label":"Pro Suite","url":"https://www.salesforce.com/small-business/pro-suite/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_15rm"},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/small-business/marketing/","target":"_self","ariaLabel":"Small Business Marketing"},"bladeId":"1731439402435_6dj"},{"ID":3,"link":{"label":"Sales","url":"https://www.salesforce.com/small-business/sales/","target":"_self","ariaLabel":"Small Business Sales"},"bladeId":"1731439402435_ho2"},{"ID":4,"link":{"label":"Service","url":"https://www.salesforce.com/small-business/service/","target":"_self","ariaLabel":"Small Business Service"},"bladeId":"1731439402435_10zi"},{"ID":5,"link":{"label":"Commerce","url":"https://www.salesforce.com/small-business/commerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_19vr"},{"ID":6,"link":{"label":"Productivity with Slack","url":"https://www.salesforce.com/small-business/collaboration/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1zb"},{"ID":7,"link":{"label":"Small Business Pricing","url":"https://www.salesforce.com/small-business/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_165a"}]},"bladeId":"1731439312619_128f","buttonlink":{"label":"Small Business","url":"https://www.salesforce.com/small-business/","ariaLabel":"Small Business"}},{"ID":15,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"About our partners","url":"https://www.salesforce.com/partners/"},"headlineText":"Partner Apps & Experts","headlineDescription":"Get the most out of Salesforce with partners, apps, solutions, and consultants.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_k51","listItems":[{"ID":0,"link":{"label":"Explore AppExchange","url":"https://appexchange.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_alq"},{"ID":1,"link":{"label":"Explore Partner Apps","url":"https://appexchange.salesforce.com/appxStore?type=App","target":"_self","ariaLabel":""},"bladeId":"1731439402435_101r"},{"ID":2,"link":{"label":"Explore Consultants","url":"https://findpartners.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dto"},{"ID":3,"link":{"label":"Become a Partner","url":"https://www.salesforce.com/partners/become-a-partner/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_jqy"}]},"bladeId":"1731439312623_6lv","buttonlink":{"label":"Partner Apps & Experts","url":"https://www.salesforce.com/partners/","ariaLabel":"Partner Apps & Experts"}},{"ID":16,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all services","url":"https://www.salesforce.com/services/overview/"},"headlineText":"Customer Success","headlineDescription":"Reach your goals with our customer success experts.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_yqw","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_prs"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_gu4"},{"ID":2,"link":{"label":"Plans & Services Pricing","url":"https://www.salesforce.com/services/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_135q"}]},"bladeId":"1731439312626_t18","buttonlink":{"label":"Customer Success","url":"https://www.salesforce.com/services/overview/","ariaLabel":"Customer Success"}},{"ID":17,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-heroku.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Learn Heroku capabilities","url":"https://www.salesforce.com/products/heroku/overview/"},"headlineText":"Heroku","headlineDescription":"Build scalable apps on a cloud-native platform made for developers. \n","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-heroku.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_o9p","listItems":[{"ID":0,"link":{"label":"Customer Solutions","url":"https://www.salesforce.com/products/heroku/solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_cbl"},{"ID":1,"link":{"label":"Architecture Patterns","url":"https://www.salesforce.com/products/heroku/architecture/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r55"},{"ID":2,"link":{"label":"Heroku Pricing","url":"https://www.salesforce.com/products/heroku/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_bun"}]},"bladeId":"1731439312630_v4p","buttonlink":{"label":"Heroku","url":"https://www.salesforce.com/products/heroku/overview/","ariaLabel":""}},{"ID":0,"link":{"target":"_self","label":"See all product pricing","url":"https://www.salesforce.com/pricing/","ariaLabel":"See all product pricing"},"bladeId":"1731439312634_rpg"}]},{"ID":1,"title":"Industries","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/industries/"},"body":"Get industry-specific innovations that modernize your business, save time, and lower costs.","title":"Explore Salesforce for industries.","bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-industries-mobile.png?w=840","alt":null,"title":"2022/06/nav-industries-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-industries.png?w=86","alt":null,"title":"2022/06/nav-industries.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979466_nnd","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore automotive solutions","url":"https://www.salesforce.com/automotive/"},"headlineDescription":"Drive a lifetime of loyalty.","headlineText":"Automotive","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1c9d","listItems":[{"ID":0,"link":{"label":"OEM","url":"https://www.salesforce.com/automotive/oem-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_hma"},{"ID":1,"link":{"label":"Dealer/Retailers","url":"https://www.salesforce.com/automotive/car-dealership-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_17hx"},{"ID":2,"link":{"label":"Captive","url":"https://www.salesforce.com/automotive/finance-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r0p"},{"ID":3,"link":{"label":"Software-Defined Vehicle (SDV)","url":"https://www.salesforce.com/automotive/connected-car-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1yc"},{"ID":4,"link":{"label":"Automotive Pricing","url":"https://www.salesforce.com/automotive/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_jtr"}]},"bladeId":"1731439402435_qq2","buttonlink":{"label":"Automotive","url":"https://www.salesforce.com/automotive/","ariaLabel":"Automotive"}},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/communications/","label":"Explore communications solutions"},"headlineText":"Communications","headlineDescription":"Deliver the connected future, faster.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_wjs","listItems":[{"ID":0,"link":{"label":"Unify the Telecom Customer Journey","url":"https://www.salesforce.com/communications/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_z0g"},{"ID":1,"link":{"label":"Accelerate Communication Sales","url":"https://www.salesforce.com/communications/sales-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_90p"},{"ID":2,"link":{"label":"Simplify Wholesale Transactions","url":"https://www.salesforce.com/communications/wholesale-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_108t"},{"ID":3,"link":{"label":"Light Up Fiber Experiences","url":"https://www.salesforce.com/communications/fiber-bss/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_4vd"},{"ID":4,"link":{"label":"Fulfill the Perfect Order","url":"https://www.salesforce.com/communications/order-management-system/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_voj"},{"ID":5,"link":{"label":"Optimize Telecom Customer Service","url":"https://www.salesforce.com/communications/customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ofc"},{"ID":6,"link":{"label":"Communications Cloud","url":"https://www.salesforce.com/communications/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_12bb"},{"ID":7,"link":{"label":"Communications Cloud Pricing","url":"https://www.salesforce.com/communications/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_she"}]},"bladeId":"1731439402435_ese","buttonlink":{"label":"Communications","url":"https://www.salesforce.com/communications/","ariaLabel":"Communications"}},{"ID":2,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-eng.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"bladeId":"1731439402435_1819","buttonlink":{"label":"Construction & Real Estate ","url":"https://www.salesforce.com/engineering-construction-real-estate/","ariaLabel":""},"panelLinkedList":{"hero":{"cta":{"target":"_self","label":"Explore engineering, construction, & real estate","url":"https://www.salesforce.com/engineering-construction-real-estate/"},"headlineDescription":"Achieve operational excellence.","headlineText":"Engineering, Construction, & Real Estate","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-eng.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_fnb","listItems":[{"ID":0,"link":{"label":"Real Estate","url":"https://www.salesforce.com/engineering-construction-real-estate/real-estate-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_12ha"},{"ID":1,"link":{"label":"Engineering & Construction","url":"https://www.salesforce.com/engineering-construction-real-estate/construction-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sx3"},{"ID":2,"link":{"label":"Residential & Commercial Services","url":"https://www.salesforce.com/engineering-construction-real-estate/residential-commercial-services-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_epf"}]}},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore consumer goods solutions","url":"https://www.salesforce.com/consumer-goods/"},"headlineText":"Consumer Goods","headlineDescription":"Deliver profitable growth.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1aq4","listItems":[{"ID":0,"link":{"label":"Fast-Moving Consumer Goods","url":"https://www.salesforce.com/consumer-goods/consumer-packaged-goods-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1706"},{"ID":1,"link":{"label":"Home Durables","url":"https://www.salesforce.com/consumer-goods/consumer-durables-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1d21"},{"ID":2,"link":{"label":"Distributors","url":"https://www.salesforce.com/consumer-goods/software-for-distributors/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_it2"},{"ID":3,"link":{"label":"Apparel, Footwear, and Accessories","url":"https://www.salesforce.com/consumer-goods/apparel-footwear-accessories-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_14cz"},{"ID":4,"link":{"label":"Beauty","url":"https://www.salesforce.com/consumer-goods/beauty-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_mwu"},{"ID":5,"link":{"label":"Consumer Goods Cloud","url":"https://www.salesforce.com/consumer-goods/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_cr2"},{"ID":6,"link":{"label":"Consumer Goods Cloud pricing","url":"https://www.salesforce.com/consumer-goods/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_d05"}]},"bladeId":"1731439402435_gyh","buttonlink":{"label":"Consumer Goods","url":"https://www.salesforce.com/consumer-goods/","ariaLabel":"Consumer Goods"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore education solutions","url":"https://www.salesforce.com/education/"},"headlineText":"Education","headlineDescription":"Deliver connected education journeys for life on the #1 AI CRM.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_h6g","listItems":[{"ID":0,"link":{"label":"Recruitment & Admissions","url":"https://www.salesforce.com/education/recruitment-admissions-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_dwb"},{"ID":1,"link":{"label":"Student Success","url":"https://www.salesforce.com/education/student-success-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_r3p"},{"ID":2,"link":{"label":"Advancement & Alumni Relations","url":"https://www.salesforce.com/education/advancement-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uov"},{"ID":3,"link":{"label":"Communications, Marketing, and Engagement","url":"https://www.salesforce.com/education/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_6aq"},{"ID":4,"link":{"label":"Lifelong Learning","url":"https://www.salesforce.com/education/lifelong-learning-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_ii8"},{"ID":5,"link":{"label":"K-12","url":"https://www.salesforce.com/education/k-12-software/.","target":"_self","ariaLabel":""},"bladeId":"1731439402435_vby"},{"ID":6,"link":{"label":"Education Cloud","url":"https://www.salesforce.com/education/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1226"},{"ID":7,"link":{"label":"Education Cloud Pricing","url":"https://www.salesforce.com/education/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_xak"}]},"bladeId":"1731439402435_735","buttonlink":{"label":"Education","url":"https://www.salesforce.com/education/","ariaLabel":"Education"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/energy-utilities/","label":"Explore energy & utilities solutions"},"headlineDescription":"Lead the energy transition.","headlineText":"Energy & Utilities","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_dzt","listItems":[{"ID":0,"link":{"label":"Power & Utilities","url":"https://www.salesforce.com/energy-utilities/power-utilities-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_po4"},{"ID":1,"link":{"label":"Oil & Gas","url":"https://www.salesforce.com/energy-utilities/oil-gas-industry-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_b6c"},{"ID":2,"link":{"label":"Energy & Utilities Cloud","url":"https://www.salesforce.com/energy-utilities/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_mh7"},{"ID":3,"link":{"label":"Energy & Utilities Cloud Product Pricing","url":"https://www.salesforce.com/energy-utilities/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_6ry"}]},"bladeId":"1731439402435_1cys","buttonlink":{"label":"Energy & Utilities","url":"https://www.salesforce.com/energy-utilities/","ariaLabel":"Energy & Utilities"}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore financial services","url":"https://www.salesforce.com/financial-services/"},"headlineText":"Financial Services","headlineDescription":"Empower your customers’ financial success with trusted AI.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_1722","listItems":[{"ID":0,"link":{"label":"Scale Service ","url":"https://www.salesforce.com/financial-services/customer-service-in-financial-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_10mq"},{"ID":1,"link":{"label":"Streamline Onboarding","url":"https://www.salesforce.com/financial-services/digital-client-onboarding/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_tjt"},{"ID":2,"link":{"label":"Personalize Engagement","url":"https://www.salesforce.com/financial-services/personalization/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1e8c"},{"ID":3,"link":{"label":"Financial Services Cloud","url":"https://www.salesforce.com/financial-services/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_uqx"},{"ID":4,"link":{"label":"Financial Services Pricing","url":"https://www.salesforce.com/financial-services/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_1beh"}]},"bladeId":"1731439402435_188u","buttonlink":{"label":"Financial Services","url":"https://www.salesforce.com/financial-services/","ariaLabel":"Financial Services"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore health and life sciences solutions","url":"https://www.salesforce.com/healthcare-life-sciences/"},"headlineText":"Healthcare & Life Sciences","headlineDescription":"Grow healthy relationships on the #1 AI CRM.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402435_ynu","listItems":[{"ID":0,"link":{"label":"Provider","url":"https://www.salesforce.com/healthcare-life-sciences/healthcare-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_pfg"},{"ID":1,"link":{"label":"Payer","url":"https://www.salesforce.com/healthcare-life-sciences/payer-administration-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402435_sse"},{"ID":2,"link":{"label":"Public Sector Health","url":"https://www.salesforce.com/healthcare-life-sciences/public-health-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_126s"},{"ID":3,"link":{"label":"Pharma","url":"https://www.salesforce.com/healthcare-life-sciences/pharma-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_14e7"},{"ID":4,"link":{"label":"MedTech","url":"https://www.salesforce.com/healthcare-life-sciences/medtech-automation-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pjn"},{"ID":5,"link":{"label":"Health Cloud","url":"https://www.salesforce.com/healthcare-life-sciences/health-cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1bud"},{"ID":6,"link":{"label":"Life Sciences Cloud","url":"https://www.salesforce.com/healthcare-life-sciences/life-sciences-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5er"},{"ID":7,"link":{"label":"Pricing","url":"https://www.salesforce.com/healthcare-life-sciences/health-cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_6zk"}]},"bladeId":"1731439402435_189p","buttonlink":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/healthcare-life-sciences/","ariaLabel":"Healthcare & Life Sciences"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore manufacturing solutions","url":"https://www.salesforce.com/manufacturing/"},"headlineText":"Manufacturing","headlineDescription":"Connect the value chain.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_l6n","listItems":[{"ID":0,"link":{"label":"Modernize Commercial Operations","url":"https://www.salesforce.com/manufacturing/operations-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1p5"},{"ID":1,"link":{"label":"Transform the Service Experience","url":"https://www.salesforce.com/manufacturing/customer-service-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1del"},{"ID":2,"link":{"label":"Simplify Partner Engagement","url":"https://www.salesforce.com/manufacturing/partner-channel-engagement-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_mq4"},{"ID":3,"link":{"label":"Manufacturing Cloud","url":"https://www.salesforce.com/manufacturing/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1dgj"},{"ID":4,"link":{"label":"Manufacturing Cloud Pricing","url":"https://www.salesforce.com/manufacturing/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_u9l"}]},"bladeId":"1731439402436_151j","buttonlink":{"label":"Manufacturing","url":"https://www.salesforce.com/manufacturing/","ariaLabel":"Manufacturing"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore media solutions","url":"https://www.salesforce.com/media/"},"headlineText":"Media","headlineDescription":"Cultivate loyal audiences faster.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_6ye","listItems":[{"ID":0,"link":{"label":"Accelerate Advertising Sales","url":"https://www.salesforce.com/media/advertising-sales-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_7zj"},{"ID":1,"link":{"label":"Automate Media and Entertainment Processes","url":"https://www.salesforce.com/media/workflow-automation-management/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_gb"},{"ID":2,"link":{"label":"Grow Subscriber Relationships","url":"https://www.salesforce.com/media/subscription-lifecycle-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pil"},{"ID":3,"link":{"label":"Maximize Audience Engagement","url":"https://www.salesforce.com/media/fan-audience-engagement-platform/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_10lx"},{"ID":4,"link":{"label":"Streamline Production and Operations","url":"https://www.salesforce.com/media/automated-production-broadcast-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_rce"},{"ID":5,"link":{"label":"Media Cloud","url":"https://www.salesforce.com/media/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_11ed"},{"ID":6,"link":{"label":"Media Cloud Pricing","url":"https://www.salesforce.com/media/cloud/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1bea"}]},"bladeId":"1731439402436_236","buttonlink":{"label":"Media","url":"https://www.salesforce.com/media/","ariaLabel":"Media"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore nonprofit solutions","url":"https://www.salesforce.com/nonprofit/"},"headlineText":"Nonprofit","headlineDescription":"Build relationships that drive change.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_9x8","listItems":[{"ID":0,"link":{"label":"Fundraising","url":"https://www.salesforce.com/nonprofit/fundraising-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ey1"},{"ID":1,"link":{"label":"Marketing and Engagement","url":"https://www.salesforce.com/nonprofit/marketing-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_msz"},{"ID":2,"link":{"label":"Program and Outcome Management","url":"https://www.salesforce.com/nonprofit/program-management-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_z05"},{"ID":3,"link":{"label":"IT Operations for Nonprofit","url":"https://www.salesforce.com/nonprofit/data-management-systems/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_gky"},{"ID":4,"link":{"label":"Grantmaking","url":"https://www.salesforce.com/nonprofit/grantmaking-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_o88"},{"ID":5,"link":{"label":"Nonprofit Cloud","url":"https://www.salesforce.com/nonprofit/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sd4"},{"ID":6,"link":{"label":"Nonprofit Cloud Pricing","url":"https://www.salesforce.com/nonprofit/pricing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_syv"}]},"bladeId":"1731439402436_ct5","buttonlink":{"label":"Nonprofit","url":"https://www.salesforce.com/nonprofit/","ariaLabel":"Nonprofit"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-pro-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":[],"hero":{"cta":{"target":"_self","label":"Explore professional services solutions ","url":"https://www.salesforce.com/professional-services/"},"headlineText":"Professional Services","headlineDescription":"Increase client trust.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-pro-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_3v8","listItems":[{"ID":0,"link":{"label":"Accounting, Tax, & Audit","url":"https://www.salesforce.com/professional-services/accounting-crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ykl"},{"ID":1,"link":{"label":"Consulting","url":"https://www.salesforce.com/professional-services/consulting-crm/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_lx4"},{"ID":2,"link":{"label":"Staffing & Recruiting","url":"https://www.salesforce.com/professional-services/recruiting-crm/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402436_old"}]},"bladeId":"1731439402436_9go","buttonlink":{"label":"Professional Services","url":"https://www.salesforce.com/professional-services/","ariaLabel":""}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore public sector","url":"https://www.salesforce.com/government/"},"headlineText":"Public Sector","headlineDescription":"Modernize government service.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_bea","listItems":[{"ID":0,"link":{"label":"Federal Civilian","url":"https://www.salesforce.com/government/federal-it-modernization/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ed5"},{"ID":1,"link":{"label":"State & Local","url":"https://www.salesforce.com/government/state-local-government-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_fnk"},{"ID":2,"link":{"label":"Defense & Intelligence","url":"https://www.salesforce.com/government/defense-it-technology-solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sx6"},{"ID":3,"link":{"label":"Government Cloud","url":"https://www.salesforce.com/government/cloud/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_eid"},{"ID":4,"link":{"label":"Public Sector Apps","url":"https://www.salesforce.com/government/solutions/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_sek"},{"ID":5,"link":{"label":"Pricing","url":"https://www.salesforce.com/government/pricing-routing/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_8ub"}]},"bladeId":"1731439402436_phi","buttonlink":{"label":"Public Sector","url":"https://www.salesforce.com/government/","ariaLabel":"Public Sector"}},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore retail solutions","url":"https://www.salesforce.com/retail/"},"headlineText":"Retail","headlineDescription":"Smarter retail starts with Salesforce.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_75q","listItems":[{"ID":0,"link":{"label":"Fashion","url":"https://www.salesforce.com/retail/fashion-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_536"},{"ID":1,"link":{"label":"Restaurants","url":"https://www.salesforce.com/retail/restaurant-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_dsg"},{"ID":2,"link":{"label":"Grocery, Drug, and Convenience Stores","url":"https://www.salesforce.com/retail/grocery-convenience-store-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1cnb"},{"ID":3,"link":{"label":"Mass Merchants and Department Stores","url":"https://www.salesforce.com/retail/department-store-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zqo"},{"ID":4,"link":{"label":"Retail Cloud POS","url":"https://www.salesforce.com/retail/cloud-pos/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_hmk"}]},"bladeId":"1731439402436_dy8","buttonlink":{"label":"Retail","url":"https://www.salesforce.com/retail/","ariaLabel":"Retail"}},{"ID":14,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-tech.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-industries-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/high-tech/","label":"Explore technology solutions"},"headlineText":"Technology","headlineDescription":"Drive cost-efficient growth with intelligent automated processes.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-tech.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_jda","listItems":[{"ID":0,"link":{"label":"Unlock Partner Growth","url":"https://www.salesforce.com/high-tech/prm-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_dp3"},{"ID":1,"link":{"label":"Drive Recruiting Revenue","url":"https://www.salesforce.com/high-tech/revenue-software/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_nb6"}]},"bladeId":"1731439402436_1dem","buttonlink":{"label":"Technology","url":"https://www.salesforce.com/high-tech/","ariaLabel":"Technology"}},{"ID":15,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-travel.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"bladeId":"1731439402436_16nc","buttonlink":{"label":"Travel, Transportation & Hospitality","url":"https://www.salesforce.com/travel-hospitality-transportation/","ariaLabel":""},"panelLinkedList":{"hero":{"cta":{"target":"_self","label":"Explore travel, transportation, and hospitality solutions","url":"https://www.salesforce.com/travel-hospitality-transportation/"},"headlineText":"Travel, Transportation & Hospitality","headlineDescription":"Deliver connected experiences.\n\n ","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-travel.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731439402436_x30","listItems":[{"ID":0,"link":{"label":"Travel","url":"https://www.salesforce.com/travel-hospitality-transportation/travel/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5gk"},{"ID":1,"link":{"label":"Transportation & Logistics","url":"https://www.salesforce.com/travel-hospitality-transportation/transportation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_18j3"},{"ID":2,"link":{"label":"Hospitality","url":"https://www.salesforce.com/travel-hospitality-transportation/hospitality/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d04"}]}},{"ID":0,"link":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/industries/","ariaLabel":"See all industries"},"bladeId":"1731439402436_wx"}]},{"ID":2,"title":"Customers","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/customer-stories/"},"title":"Explore success stories.","body":"See how our customers transform their businesses with CRM + AI + Data + Trust.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-default-top-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-default-top-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-default-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-default-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-mobile.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-mobile.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979472_11kp","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-customer-stories-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-customer-stories-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/customer-stories/"},"headlineText":"Customer Stories","headlineDescription":"Explore success stories from customers of all sizes, in every industry.\n"},"bladeId":"1731439402436_fo","listItems":[{"ID":0,"link":{"label":"Customer Highlights from Earnings","url":"https://www.salesforce.com/customer-stories/quarterly-earnings/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zh3"},{"ID":1,"link":{"label":"Tableau Stories","url":"https://www.tableau.com/solutions/customers","target":"_self","ariaLabel":""},"bladeId":"1731439402436_150h"},{"ID":2,"link":{"label":"MuleSoft Stories","url":"https://www.mulesoft.com/case-studies","target":"_self","ariaLabel":""},"bladeId":"1731439402436_356"},{"ID":3,"link":{"label":"Slack Stories","url":"https://slack.com/customer-stories","target":"_self","ariaLabel":""},"bladeId":"1731439402436_csn"},{"ID":4,"link":{"label":"Heroku Stories","url":"https://www.heroku.com/customers","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ac3"},{"ID":5,"link":{"label":"Customer Reference Program","url":"https://www.salesforce.com/customer-stories/customer-reference-program/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ucl"}]},"bladeId":"1731439402436_1236","buttonlink":{"label":"Customer Stories","url":"https://www.salesforce.com/customer-stories/","ariaLabel":""}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/nav-customers-salesforce-bottom-desktop.webp?w=840","alt":null,"title":"2024/02/nav-customers-salesforce-bottom-desktop.webp","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/salesforce-on-salesforce-stories/"},"headlineDescription":"Explore success stories of how Salesforce uses our own technology to run every part of our business.","headlineText":"Salesforce on Salesforce Stories"},"bladeId":"1731439402436_ylg"},"bladeId":"1731439402436_qkc","buttonlink":{"label":"Salesforce on Salesforce Stories","url":"https://www.salesforce.com/salesforce-on-salesforce-stories/","ariaLabel":""}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-customers-l3-trailblazer-stories-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-customers-l3-trailblazer-stories-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/trailblazer-stories/","label":"See all stories"},"headlineText":"Trailblazer Stories","headlineDescription":"Meet the innovators driving business impact and building successful careers with Salesforce."},"bladeId":"1731439402436_182q","listItems":[{"ID":0,"link":{"label":"Trailblazer Series","url":"https://www.salesforce.com/plus/series/trailblazer","target":"_self","ariaLabel":""},"bladeId":"1731439402436_k5w"},{"ID":1,"link":{"label":"Trailblazer 360 Blog","url":"https://www.salesforce.com/blog/category/trailblazer/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_2gg"},{"ID":2,"link":{"label":"Be a Trailblazer","url":"https://www.salesforce.com/company/be-a-trailblazer/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_zry"}]},"bladeId":"1731439402436_11gb","buttonlink":{"label":"Trailblazer Stories","url":"https://www.salesforce.com/trailblazer-stories/","ariaLabel":""}}]},{"ID":3,"title":"Learning","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Join for free","url":"https://trailblazer.me/"},"body":"Unlock free hands-on learning, our global community, original series, and support.","title":"Become a Trailblazer.","bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-resources-mobile.png?w=840","alt":null,"title":"2022/06/nav-resources-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-trailhead.png?w=86","alt":"","title":"2022/06/nav-trailhead.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731438979479_c7h","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Trailhead","url":"https://trailhead.salesforce.com/"},"headlineText":"Learning on Trailhead","headlineDescription":"Skill up for the future from anywhere with Trailhead, our free, online learning platform."},"bladeId":"1731439402436_f5e","listItems":[{"ID":0,"description":"Explore guided learning paths to quickly learn in-demand skills.","link":{"label":"Trails","url":"https://trailhead.salesforce.com/trails/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_3j2"},{"ID":1,"description":"Accelerate learning with access to Salesforce experts.","link":{"label":"Expert-led Learning","url":"https://trailheadacademy.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_9p1"},{"ID":2,"description":"Earn resume-worthy Salesforce credentials. ","link":{"label":"Salesforce Certification","url":"https://trailhead.salesforce.com/credentials/administratoroverview","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5xn"},{"ID":3,"description":"Find your career in the Salesforce ecosystem. ","link":{"label":"Career Paths","url":"https://trailhead.salesforce.com/career-path/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_je6"}]},"bladeId":"1731439402436_g9c","buttonlink":{"label":"Learning on Trailhead","url":"https://trailhead.salesforce.com/","ariaLabel":"Learning on Trailhead"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all events","url":"https://www.salesforce.com/events/"},"headlineText":"Events","headlineDescription":"Join us for live and on-demand local, global, and digital events."},"bladeId":"1731439402436_l1b","listItems":[{"ID":0,"link":{"label":"Dreamforce 2024","url":"https://www.salesforce.com/dreamforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_15kp"},{"ID":1,"link":{"label":"Connections","url":"https://www.salesforce.com/connections/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402436_3kc"},{"ID":2,"link":{"label":"Salesforce+","url":"https://www.salesforce.com/plus","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d92"},{"ID":3,"link":{"label":"Webinars","url":"https://www.salesforce.com/events/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_5v9"},{"ID":4,"link":{"label":"Community Events","url":"https://trailhead.salesforce.com/community/conferences","target":"_self","ariaLabel":""},"bladeId":"1731439402436_cbf"},{"ID":5,"link":{"label":"Developer Events","url":"https://developer.salesforce.com/events","target":"_self","ariaLabel":""},"bladeId":"1731439402436_jq6"},{"ID":6,"link":{"label":"Customer Success Events","url":"https://cs.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_2vp"},{"ID":7,"link":{"label":"Local User Groups","url":"https://trailblazercommunitygroups.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_i19"}]},"bladeId":"1731439402436_nt8","buttonlink":{"label":"Events","url":"https://www.salesforce.com/events/","ariaLabel":"Events"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore all blogs","url":"https://www.salesforce.com/blog-hub/"},"headlineText":"Blogs","headlineDescription":"Discover tips and insights from experts to supercharge your digital journey."},"bladeId":"1731439402436_15u1","listItems":[{"ID":0,"link":{"label":"The 360 Blog","url":"https://www.salesforce.com/blog/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_14vg"},{"ID":1,"link":{"label":"Careers Blog","url":"https://careers.salesforce.com/en/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1ahn"},{"ID":2,"link":{"label":"AI Research Blog","url":"https://blog.salesforceairesearch.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_kv2"},{"ID":3,"link":{"label":"Developer Blog","url":"https://developer.salesforce.com/blogs","target":"_self","ariaLabel":""},"bladeId":"1731439402436_cs7"},{"ID":4,"link":{"label":"Admin Blog","url":"https://admin.salesforce.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_19mf"},{"ID":5,"link":{"label":"Architect Blog","url":"https://medium.com/salesforce-architects","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1co4"},{"ID":6,"link":{"label":"Engineering Blog","url":"https://engineering.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_vig"},{"ID":7,"link":{"label":"Design Blog","url":"https://www.salesforce.com/blog/category/design/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1a5b"},{"ID":8,"link":{"label":"Slack Blog","url":"https://slack.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_esp"},{"ID":9,"link":{"label":"Tableau Blog","url":"https://www.tableau.com/blog","target":"_self","ariaLabel":""},"bladeId":"1731439402436_d6a"},{"ID":10,"link":{"label":"MuleSoft Blog","url":"https://blogs.mulesoft.com/bloghome/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_x4a"},{"ID":11,"link":{"label":"Heroku Blog","url":"https://blog.heroku.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ucw"}]},"bladeId":"1731439402436_dry","buttonlink":{"label":"Blogs","url":"https://www.salesforce.com/blog-hub/","ariaLabel":"Blogs"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/resources/topics/","label":"Explore all topics"},"headlineText":"By Topic","headlineDescription":"Find products and resources to help you become a customer company."},"bladeId":"1731439402436_xhl","listItems":[{"ID":0,"link":{"label":"Customer Relationships","url":"https://www.salesforce.com/resources/customer-relationships/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_e8s"},{"ID":1,"link":{"label":"Data","url":"https://www.salesforce.com/resources/data/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_pdb"},{"ID":2,"link":{"label":"AI","url":"https://www.salesforce.com/resources/ai/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_icx"},{"ID":3,"link":{"label":"Digital Transformation","url":"https://www.salesforce.com/resources/digital-transformation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_1aq4"},{"ID":4,"link":{"label":"Automation","url":"https://www.salesforce.com/resources/automation/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_15is"},{"ID":5,"link":{"label":"Future of Work","url":"https://www.salesforce.com/resources/future-of-work/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_80z"},{"ID":6,"link":{"label":"Business as a Platform for Change","url":"https://www.salesforce.com/resources/platform-for-change/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_qsu"},{"ID":7,"link":{"label":"Sustainability","url":"https://www.salesforce.com/resources/sustainability/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_s8w"},{"ID":8,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402436_ylj"}]},"bladeId":"1731439402436_w3e","buttonlink":{"label":"By Topic","url":"https://www.salesforce.com/resources/topics/","ariaLabel":"By Topic"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore by role","url":"https://www.salesforce.com/resources/roles/"},"headlineText":"By Role","headlineDescription":"Explore relevant resources for you, your team, and your organization."},"bladeId":"1731439402437_17jv","listItems":[{"ID":0,"link":{"label":"Sales","url":"https://www.salesforce.com/blog/sales","target":"_self","ariaLabel":""},"bladeId":"1731439402437_4ry"},{"ID":1,"link":{"label":"Service","url":"https://www.salesforce.com/resources/service/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_ycq"},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/resources/marketing/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_133x"},{"ID":3,"link":{"label":"Commerce","url":"https://www.salesforce.com/resources/commerce/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_2t2"},{"ID":4,"link":{"label":"IT & App Dev","url":"https://www.salesforce.com/resources/app-development/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_lf6"},{"ID":5,"link":{"label":"Small Business","url":"https://www.salesforce.com/resources/small-business/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_y6l"},{"ID":6,"link":{"label":"Architects","url":"https://architect.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14sh"},{"ID":7,"link":{"label":"Designers","url":"https://www.salesforce.com/design/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_i8v"},{"ID":8,"link":{"label":"Developers","url":"https://developer.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_134d"},{"ID":9,"link":{"label":"Admins","url":"https://admin.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14w4"},{"ID":10,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_aml"}]},"bladeId":"1731439402436_zoh","buttonlink":{"label":"By Role","url":"https://www.salesforce.com/resources/roles/","ariaLabel":"By Role"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore all industries","url":"https://www.salesforce.com/resources/industries/"},"headlineText":"By Industry","headlineDescription":"Discover research, insights, and solutions tailored to your company and industry."},"bladeId":"1731439402437_iyq","listItems":[{"ID":0,"link":{"label":"Automotive","url":"https://www.salesforce.com/resources/automotive/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_kc5"},{"ID":1,"link":{"label":"Communications","url":"https://www.salesforce.com/resources/communications/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_143j"},{"ID":2,"link":{"label":"Consumer Goods","url":"https://www.salesforce.com/resources/consumer-goods/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_r8g"},{"ID":3,"link":{"label":"Energy & Utilities","url":"https://www.salesforce.com/resources/energy-utilities/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_e89"},{"ID":4,"link":{"label":"Engineering, Construction & Real Estate","url":"https://www.salesforce.com/resources/engineering-construction-real-estate/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5oj"},{"ID":5,"link":{"label":"Financial Services","url":"https://www.salesforce.com/resources/financial-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14im"},{"ID":6,"link":{"label":"Government","url":"https://www.salesforce.com/resources/government/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_14s1"},{"ID":7,"link":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/resources/healthcare-life-sciences/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_x5"},{"ID":8,"link":{"label":"Manufacturing","url":"https://www.salesforce.com/resources/manufacturing/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5m2"},{"ID":9,"link":{"label":"Media","url":"https://www.salesforce.com/resources/media/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_669"},{"ID":10,"link":{"label":"Professional Services","url":"https://www.salesforce.com/resources/professional-services/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_t38"},{"ID":11,"link":{"label":"Retail","url":"https://www.salesforce.com/resources/retail/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1aqh"},{"ID":12,"link":{"label":"Travel, Transportation & Hospitality","url":"https://www.salesforce.com/resources/transportation-hospitality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18q0"},{"ID":13,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1bdr"}]},"bladeId":"1731439402437_tnk","buttonlink":{"label":"By Industry","url":"https://www.salesforce.com/resources/industries/","ariaLabel":"By Industry"}},{"ID":6,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore by content type","url":"https://www.salesforce.com/resources/content-type/"},"headlineText":"By Content Type","headlineDescription":"Engage with endless, expert resources – in whatever format you prefer."},"bladeId":"1731439402437_1cbt","listItems":[{"ID":0,"link":{"label":"Articles","url":"https://www.salesforce.com/resources/articles/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_19n7"},{"ID":1,"link":{"label":"Guides","url":"https://www.salesforce.com/resources/guides/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_lp5"},{"ID":2,"link":{"label":"Podcasts","url":"https://www.salesforce.com/resources/podcasts/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_12d6"},{"ID":3,"link":{"label":"Research & Reports","url":"https://www.salesforce.com/resources/research-reports/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_5s9"},{"ID":4,"link":{"label":"Videos","url":"https://www.salesforce.com/resources/videos/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18mq"},{"ID":5,"link":{"label":"Webinars","url":"https://www.salesforce.com/resources/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_3ms"},{"ID":6,"link":{"label":"Resource Center Home","url":"https://www.salesforce.com/resources/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1aop"}]},"bladeId":"1731439402437_xpk","buttonlink":{"label":"By Content Type","url":"https://www.salesforce.com/resources/content-type/","ariaLabel":"By Content Type"}}]},{"ID":4,"title":"Support","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_blank","label":"Visit the Help Center","url":"https://help.salesforce.com/s/"},"body":"Find critical answers for all things Salesforce – search resources, browse documentation, log cases, and more. ","title":"Questions? We can help.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-support-mobile.png?w=840","alt":null,"title":"2022/06/nav-support-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979482_12po","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Visit the Help Center","url":"https://help.salesforce.com/s/"},"headlineText":"Help & Documentation","headlineDescription":"Need help? Log cases, find documentation, and more – all the support you need, wherever you need it."},"bladeId":"1731439402437_xzc","listItems":[{"ID":0,"link":{"label":"Known Issues","url":"https://issues.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_tzh"},{"ID":1,"link":{"label":"Developer Documentation","url":"https://developer.salesforce.com/docs","target":"_self","ariaLabel":""},"bladeId":"1731439402437_11r5"}]},"bladeId":"1731439402437_cpd","buttonlink":{"label":"Help & Documentation","url":"https://help.salesforce.com/s/","ariaLabel":"Help & Documentation"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/communities/","label":"Explore communities"},"headlineDescription":"Meet people, learn skills, find apps and experts, and share feedback by joining Salesforce communities.","headlineText":"Communities"},"bladeId":"1731439402437_cta","listItems":[{"ID":0,"description":"Connect with peers to learn skills and grow.","link":{"label":"Trailblazer Community","url":"https://trailhead.salesforce.com/trailblazer-community/feed","target":"_self","ariaLabel":""},"bladeId":"1731439402437_18at"},{"ID":1,"description":"Collaborate, learn, and manage your partner business.","link":{"label":"Partner Community","url":"https://partners.salesforce.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_17ce"},{"ID":2,"description":"Help us build the Salesforce roadmap by sharing your feedback.","link":{"label":"IdeaExchange","url":"https://ideas.salesforce.com/s/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_a2m"}]},"bladeId":"1731439402437_oke","buttonlink":{"label":"Communities","url":"https://www.salesforce.com/communities/","ariaLabel":"Communities"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/services/overview/","label":"See all services"},"headlineText":"Services & Plans","headlineDescription":"Reach your goals with our customer success experts."},"bladeId":"1731439402437_8lr","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_isf"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_kgj"}]},"bladeId":"1731439402437_j8p","buttonlink":{"label":"Services & Plans","url":"https://www.salesforce.com/services/overview/","ariaLabel":"Services & Plans"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/your-account/","label":"Explore Your Account features"},"headlineText":"Your Account","headlineDescription":"Discover new products and add-ons, manage your subscriptions, and access invoices and payments."},"bladeId":"1731439402437_13ka"},"bladeId":"1731439402437_utt","buttonlink":{"label":"Your Account","url":"https://www.salesforce.com/your-account/","ariaLabel":"Your Account"}}]},{"ID":5,"title":"Company","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Learn about us ","url":"https://www.salesforce.com/company/our-story/"},"body":"We believe in building relationships – not just between companies and customers, but among our global communities.","title":"Hear our story.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":680},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-company-mobile.png?w=840","alt":null,"title":"2022/06/nav-company-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979485_uyn","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See our story","url":"https://www.salesforce.com/company/our-story/"},"headlineText":"About Salesforce","headlineDescription":"Learn about our history, products, and values."},"bladeId":"1731439402437_g25","listItems":[{"ID":0,"link":{"label":"What Is Salesforce?","url":"https://www.salesforce.com/products/what-is-salesforce/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_15a"},{"ID":1,"link":{"label":"Leadership","url":"https://www.salesforce.com/company/leadership/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_pfq"},{"ID":2,"link":{"label":"Global Offices","url":"https://www.salesforce.com/company/locations/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qw0"},{"ID":3,"link":{"label":"Salesforce Swag Store","url":"https://www.salesforcestore.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_1549"},{"ID":4,"link":{"label":"Salesforce Ventures","url":"https://salesforceventures.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_ctj"},{"ID":5,"link":{"label":"Investor Relations","url":"https://investor.salesforce.com/overview/default.aspx","target":"_self","ariaLabel":""},"bladeId":"1731439402437_mq2"}]},"bladeId":"1731439402437_xw6","buttonlink":{"label":"About Salesforce","url":"https://www.salesforce.com/company/our-story/","ariaLabel":"About Salesforce"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See what drives us","url":"https://www.salesforce.com/company/our-values/"},"headlineText":"Our Values","headlineDescription":"We are guided by our values and strive to do well in business while doing good in our communities."},"bladeId":"1731439402437_jnh","listItems":[{"ID":0,"link":{"label":"Trust","url":"https://trust.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731439402437_cfn"},{"ID":1,"link":{"label":"Customer success","url":"https://www.salesforce.com/customer-stories/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_sk9"},{"ID":2,"link":{"label":"Innovation","url":"https://www.salesforce.com/products/innovation/winter-25-release/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qr1"},{"ID":3,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_sot"},{"ID":4,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_yx9"}]},"bladeId":"1731439402437_7ch","buttonlink":{"label":"Our Values","url":"https://www.salesforce.com/company/our-values/","ariaLabel":"Our Values"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/company/esg-and-impact/","label":"Learn about our ESG & Impact initiatives"},"headlineText":"Our Impact","headlineDescription":"Business is the greatest platform for change. We use the full power of Salesforce to make the world a better place for all of our stakeholders."},"bladeId":"1731439402437_4k0","listItems":[{"ID":0,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_4u2"},{"ID":1,"link":{"label":"Accessibility","url":"https://www.salesforce.com/company/accessibility/tech-workplace/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_19yt"},{"ID":2,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402437_gcq"},{"ID":3,"link":{"label":"Philanthropy","url":"https://www.salesforce.com/company/philanthropy/ ","target":"_self","ariaLabel":""},"bladeId":"1731439402437_15b"},{"ID":4,"link":{"label":"Ethical and Humane Use","url":"https://www.salesforce.com/company/intentional-innovation/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_d03"},{"ID":5,"link":{"label":"Public Policy","url":"https://www.salesforce.com/company/public-policy/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1888"}]},"bladeId":"1731439402437_16y3","buttonlink":{"label":"Our Impact","url":"https://www.salesforce.com/company/esg-and-impact/","ariaLabel":"Our Impact"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all careers","url":"https://careers.salesforce.com/en/"},"headlineText":"Careers","headlineDescription":"Start a new journey with us – a career here at Salesforce."},"bladeId":"1731439402437_6ng","listItems":[{"ID":0,"link":{"label":"University Recruiting ","url":"https://careers.salesforce.com/en/university/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1m"}]},"bladeId":"1731439402437_ggy","buttonlink":{"label":"Careers","url":"https://careers.salesforce.com/en/","ariaLabel":"Careers"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/news/","label":"Visit the newsroom"},"headlineText":"Newsroom","headlineDescription":"Stay informed with the latest news and announcements, fresh off the press."},"bladeId":"1731439402437_qw4","listItems":[{"ID":0,"link":{"label":"Analyst Reports ","url":"https://www.salesforce.com/company/analyst-reports/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_qsz"},{"ID":1,"link":{"label":"Quarter in Review","url":"https://www.salesforce.com/news/press-releases/2024/12/03/salesforce-announces-third-quarter-fiscal-2025-results/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_dcj"}]},"bladeId":"1731439402437_doz","buttonlink":{"label":"News","url":"https://www.salesforce.com/news/","ariaLabel":"News"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See legal","url":"https://www.salesforce.com/company/legal/"},"headlineDescription":"Find answers to your questions about Salesforce agreement terms, policies, intellectual property, corporate governance and compliance for customers, employees, partners and suppliers.","headlineText":"Legal"},"bladeId":"1731439402437_1cil","listItems":[{"ID":0,"link":{"label":"For Customers","url":"https://www.salesforce.com/company/legal/customer-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_ben"},{"ID":1,"link":{"label":"For Partners and Alliances","url":"https://www.salesforce.com/company/legal/partner-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_83k"},{"ID":2,"link":{"label":"For Suppliers","url":"https://www.salesforce.com/company/legal/supplier-agreements/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_np0"},{"ID":3,"link":{"label":"Terms of Service ","url":"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_7gz"},{"ID":4,"link":{"label":"TMCU Guidelines","url":"https://www.salesforce.com/company/legal/tmcusageguidelines/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_119a"},{"ID":5,"link":{"label":"DMCA","url":"https://www.salesforce.com/company/legal/dmca/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1d62"},{"ID":6,"link":{"label":"Privacy Info","url":"https://www.salesforce.com/company/legal/privacy/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_12zu"},{"ID":7,"link":{"label":"Compliance","url":"https://www.salesforce.com/company/legal/compliance/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_f0y"},{"ID":8,"link":{"label":"Product Accessibility Status","url":"https://www.salesforce.com/company/legal/508_accessibility/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_z2j"},{"ID":9,"link":{"label":"Governance","url":"https://investor.salesforce.com/corporate-governance/default.aspx","target":"_self","ariaLabel":""},"bladeId":"1731439402437_zkw"}]},"bladeId":"1731439402437_1ebe","buttonlink":{"label":"Legal","url":"https://www.salesforce.com/company/legal/","ariaLabel":""}},{"ID":6,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See our brands","url":"https://www.salesforce.com/company/our-brands/"},"headlineDescription":"Explore the Salesforce brands delivering success now. ","headlineText":"More Salesforce Brands"},"bladeId":"1731439402437_ei1","listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.tableau.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_16s8"},{"ID":1,"link":{"label":"Slack","url":"https://slack.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1d2h"},{"ID":2,"link":{"label":"MuleSoft","url":"https://www.mulesoft.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_mq5"},{"ID":3,"link":{"label":"Heroku","url":"https://www.heroku.com/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1661"},{"ID":4,"link":{"label":"Salesforce.org","url":"https://www.salesforce.org/","target":"_self","ariaLabel":""},"bladeId":"1731439402437_1e92"}]},"bladeId":"1731439402437_axi","buttonlink":{"label":"More Salesforce Brands","url":"https://www.salesforce.com/company/our-brands/","ariaLabel":"More Salesforce Brands"}}]},{"ID":6,"title":"Salesforce+","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus"},"body":"Grow your career and company with the free streaming service for business.","title":"Explore Salesforce+.","topImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-salesforce-plus-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-mobile.png?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731438979489_n4m","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/10/nav-salesforce-plus-dreamforce-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-dreamforce-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/plus/events","label":"Learn about Salesforce events"},"headlineDescription":"Catch all the excitement and inspiration from our events like Dreamforce anytime, from anywhere.","headlineText":"Events"},"bladeId":"1731439402437_zfv"},"bladeId":"1731439402437_177t","buttonlink":{"label":"Events","url":"https://www.salesforce.com/plus/events","ariaLabel":"Events"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Start watching","url":"https://www.salesforce.com/plus"},"headlineDescription":"Watch entertaining business shows starring people in roles and industries just like yours.","headlineText":"Original Series"},"bladeId":"1731439402437_gpp"},"bladeId":"1731439402437_p46","buttonlink":{"label":"Original Series","url":"https://www.salesforce.com/plus","ariaLabel":"Original Series"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/06/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to my list","url":"https://www.salesforce.com/plus/mylist"},"headlineDescription":"Save inspiring content to watch later.","headlineText":"My List"},"bladeId":"1731439402437_pyz"},"bladeId":"1731439402437_15ln","buttonlink":{"label":"My List","url":"https://www.salesforce.com/plus/mylist","ariaLabel":"My List"}}]}],"utility-navigation-c360":{"labelBack":"Back","logoAlt":"Salesforce Home","labelMore":"More","search":{"label":"","url":"https://www.salesforce.com/search/","target":"_self","ariaLabel":"Search"},"bladeId":"1724186258992_1b0c","contact":{"title":"Contact Us","firstSubtitle":"By phone","bladeId":"1724186268249_fgl","links":[{"label":"Contact Us","url":"https://www.salesforce.com/company/contact-us/?d=cta-header-9"},{"label":"Contact Sales","url":"https://www.salesforce.com/company/contact-us/?d=cta-header-9","bladeId":"1724186278168_19x2"},{"label":"Contact Support","url":"https://help.salesforce.com/s/support","target":"_self","bladeId":"1724186278182_104r"},{"label":"Contact Trailhead","url":"https://trailhead.salesforce.com/help?support=home","target":"_self","bladeId":"1724186278191_b1d"}],"secondSubtitle":"Online","phones":[{"url":"tel:1-800-664-9073","label":"1-800-664-9073","target":"_self","ariaLabel":"","bladeId":"1724186276722_1bgu"}]},"login":{"labelLogin":"Login","labelMyAccounts":"My Account","authBackgroundImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2021/07/homepage-ad-management-fg.png?w=1024","alt":null,"title":"2021/07/homepage-ad-management-fg.png","sizes":"(max-width: 1024px) 100vw, 1024px","width":1024,"height":682},"bladeId":"1732185194227_TgzU","labelProducts":"Products","loginSalesforce":{"label":"Salesforce","url":"https://login.salesforce.com/","target":"_self","ariaLabel":""},"loginApps":[{"ID":0,"link":{"label":"Marketing Cloud","url":"https://mc.exacttarget.com/","target":"_self","ariaLabel":""},"bladeId":"1732185194227_ZRQ1"}],"labelTrailblazer":"Experiences","labelTbDescription":"Access Trailhead, your Trailblazer profile, community, learning, original series, events, support, and more.","trailblazer":{"label":"Trailblazer Account","ariaLabel":"","description":"","target":"_self"},"settings":{"label":"Settings","ariaLabel":"","target":"_self"},"logout":{"label":"Logout","ariaLabel":"","target":"_self"},"switchAccount":{"label":"Profile","ariaLabel":"","target":"_self"}},"ctamain":{"label":"Try for free","url":"https://www.salesforce.com/form/signup/freetrial-elf-v2/?d=70130000000EqoP","ariaLabel":"","target":"_blank","variant":"trial"},"searchComponent":{"globalSearchFind":"Can't find what you're looking for?","globalSearchTry":"Try global search","globalSearchUrl":"https://www.salesforce.com/search/","topResults":"Top results","viewAll":"View all","searchAriaLabel":"nav.utility.search.search_aria_label","searchClearAriaLabel":"Clear","quickLinksHeader":"Popular searches","searchPlaceholder":"Search","organizationId":"org62salesforce","accessToken":"xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788","searchVariant":"search-icon-with-dropdown","searchWithQuickLinks":"TRUE","searchHub":"WWW-United States","searchSite":"www","quick_links":[{"ID":0,"label":"Einstein AI Security"},{"ID":1,"label":"Data Cloud"},{"ID":2,"label":"Pricing"}]}},"region-selector-c360":{"title":"Change Region ","bladeId":"1724186258959_18g6","regionItems":[{"title":"Americas","bladeId":"1724186282558_tc3","ID":0,"regionItems":[{"ID":0,"item":{"target":"_self","label":"América Latina (Español)","url":"https://www.salesforce.com/mx/","ariaLabel":""},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Brasil (Português)","url":"https://www.salesforce.com/br/"},"lang":"pt"},{"ID":2,"item":{"target":"_self","label":"Canada (English)","url":"https://www.salesforce.com/ca/"},"lang":"ca"},{"ID":3,"item":{"target":"_self","label":"Canada (Français)","url":"https://www.salesforce.com/fr-ca/"},"lang":"fr"},{"ID":4,"item":{"target":"_self","label":"United States (English)","url":"https://www.salesforce.com/?ir=1","ariaLabel":""},"lang":"en"}]},{"title":"Europe, Middle East, and Africa","bladeId":"1724186282569_3mb","ID":1,"regionItems":[{"ID":0,"item":{"target":"_self","label":"España (Español)","url":"https://www.salesforce.com/es/"},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Deutschland (Deutsch)","url":"https://www.salesforce.com/de/","ariaLabel":""},"lang":"de"},{"ID":2,"item":{"target":"_self","label":"France (Français)","url":"https://www.salesforce.com/fr/"},"lang":"fr"},{"ID":3,"item":{"target":"_self","label":"Italia (Italiano)","url":"https://www.salesforce.com/it/"},"lang":"it"},{"ID":4,"item":{"target":"_self","label":"Nederland (Nederlands)","url":"https://www.salesforce.com/nl/"},"lang":"nl"},{"ID":5,"item":{"target":"_self","label":"Sverige (Svenska)","url":"https://www.salesforce.com/se/"},"lang":"sv"},{"ID":6,"item":{"target":"_self","label":"United Kingdom (English)","url":"https://www.salesforce.com/uk/"},"lang":"en"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/eu/"},"lang":"en"}]},{"title":"Asia Pacific","bladeId":"1724186282578_1aab","ID":2,"regionItems":[{"ID":0,"item":{"target":"_self","label":"Australia & New Zealand (English)","url":"https://www.salesforce.com/au/","ariaLabel":""},"lang":"en"},{"ID":1,"item":{"target":"_self","label":"India (English)","url":"https://www.salesforce.com/in/"},"lang":"en"},{"ID":2,"item":{"target":"_self","label":"日本 (日本語)","url":"https://www.salesforce.com/jp/"},"lang":"ja"},{"ID":3,"item":{"target":"_self","label":"中国 (简体中文)","url":"https://www.salesforce.com/cn/"},"lang":"zh-Hant"},{"ID":4,"item":{"target":"_self","label":"台灣 (繁體中文)","url":"https://www.salesforce.com/tw/"},"lang":"zh-Hant"},{"ID":5,"item":{"target":"_self","label":"한국 (한국어)","url":"https://www.salesforce.com/kr/"},"lang":"ko"},{"ID":6,"item":{"target":"_self","label":"ประเทศไทย (ไทย)","url":"https://www.salesforce.com/th/"},"lang":"th"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/ap/"},"lang":"en"}]}]}}, blades: [{"attributes":{"blade_layout":"right","image_overflow":false,"headline_size":"standard","minimize_blade_spacing":false,"minimize_blade_spacing_bottom":true,"media":{"video":{"uuid":"TAC8S9E4YEighiooY1vKQv","label":null}},"headline":"Agentforce will help Formula 1 speed up service response by 80%.","description":"Learn how F1 is driving fan growth with more personalized service for millions.","eyebrow":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png","alt":"F1 logo","title":null,"sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png?w=320","width":320,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png?w=640","width":640,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png?w=864","width":864,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png?w=1280","width":1280,"height":null,"__typename":"RenditionImage"}]}}},"id":"a0I7y0000023a7REAQ:0","name":"sf/marquee","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","metadata":[{"tagName":"meta","attributes":[{"name":"property","value":"og:type"},{"name":"content","value":"website"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:locale"},{"name":"content","value":"EN_US"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:site_name"},{"name":"content","value":"Salesforce"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:site"},{"name":"content","value":"@salesforce"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:card"},{"name":"content","value":"summary"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:url"},{"name":"content","value":"https://www.salesforce.com/customer-stories/formula-one/?bc=HA"}]},{"tagName":"link","attributes":[{"name":"rel","value":"canonical"},{"name":"href","value":"https://www.salesforce.com/customer-stories/formula-one/?bc=HA"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:url"},{"name":"content","value":"https://www.salesforce.com/customer-stories/formula-one/?bc=HA"}]},{"tagName":"meta","attributes":[{"name":"name","value":"robots"},{"name":"content","value":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"}]},{"tagName":"title","innerText":"Agentforce will help Formula 1 speed up service response by 80%."},{"tagName":"meta","attributes":[{"name":"property","value":"og:title"},{"name":"content","value":"Agentforce will help Formula 1 speed up service response by 80%."}]},{"tagName":"meta","attributes":[{"name":"name","value":"description"},{"name":"content","value":"Learn how F1 is driving fan growth with more personalized service for millions."}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:description"},{"name":"content","value":"Learn how F1 is driving fan growth with more personalized service for millions."}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:image"},{"name":"content","value":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/F1.png"}]}],"tbidGreeting":{"isEnabled":true,"thEndpoint":"https://mobile.api.trailhead.com/graphql","localization":{"localizedGreeting":"Hello, {firstname}!","localizedWordForBadges":"Badges","localizedWordForPoints":"Points"}},"pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"card_type":"sf/product","card_link_visibility":true,"headline":"Products Used"},"id":"a0I7y0000023a7REAQ:1","name":"sf/logogrid","media_items":[{"id":"PMAC:a067y00000ob49VAAQ","kind":"card_product","_errors":[],"label":"Agentforce","link":{"url":"https://www.salesforce.com/agentforce/"},"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000NnYrJAAV","kind":"card_product","_errors":[],"label":"Service Cloud","link":{"url":"https://www.salesforce.com/service/cloud/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/icons/product/service-day.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000TvvvLAAR","kind":"card_product","_errors":[],"label":"Data Cloud","link":{"url":"https://www.salesforce.com/data/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/svg-icons/placeholder29.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000Wp3ClAAJ","kind":"card_product","_errors":[],"label":"Marketing Cloud","link":{"url":"https://www.salesforce.com/marketing/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/icons/product/marketing-day.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000T3Nc9AAF","kind":"card_product","_errors":[],"label":"Tableau","link":{"url":"https://www.salesforce.com/analytics/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/icons/product/tableau-day.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000KcfzWAAR","kind":"card_product","_errors":[],"label":"Sales Cloud","link":{"url":"https://www.salesforce.com/sales/cloud/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/icons/product/sales-day.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000UjLNDAA3","kind":"card_product","_errors":[],"label":"Salesforce Professional Services","link":{"url":"https://www.salesforce.com/services/professional-services/overview/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/svg-icons/calendar-day.svg","alt":null,"title":null,"sizes":null}},{"id":"PMAC:a067y00000UjGaRAAV","kind":"card_product","_errors":[],"label":"Partners","link":{"url":"https://appexchange.salesforce.com/"},"image":{"src":"https://www.salesforce.com/content/dam/web/global/svg-icons/grid-day.svg","alt":null,"title":null,"sizes":null}}],"path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"left","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline_size":"small","headline":"F1®'s growing, diverse fanbase made it an exciting challenge to scale personalized experiences. With Agentforce, F1 unifies data, cuts response times by 80%, and delivers tailored support that builds loyalty."},"id":"a0I7y0000023a7REAQ:2","name":"sf/text","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":"About F1","description":"<p>F1® is the “world’s greatest sports and entertainment spectacle and the pinnacle of Motorsport,” with a fanbase of 24 million known fans that continues to grow more than 30% year over year. </p>"},"id":"a0E7y000009ip3FEAQ:3","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":"The Challenge for F1","description":"<p><strong>F1’s explosive popularity created new opportunities to use fan data for personalization.</strong></p><p>F1 has become a global cultural phenomenon, with significant growth in recent years, including the success of Netflix’s Drive to Survive and an upcoming Brad Pitt film. The sport’s fanbase continues to expand, with over 750 million fans worldwide and 1.5 billion cumulative TV viewers in 2023. F1 is also younger and more diverse, with 42% of fans now female (up from 32% in 2018) and 1 in 3 fans under 35. Additionally, F1 is the fastest-growing sport on social media, with over 96 million followers across platforms.</p><p><br></p><p>Yet, less than 1% of F1’s total fan base will ever attend a Grand Prix™, highlighting crucial engagement and revenue opportunities. The majority of fans experience the excitement from afar through touchpoints like F1 TV, video games, and merchandise purchases. </p><p><br></p><p>These experiences help to capture the magic of race day, but they also contribute to more than 100 internal and external data sources F1 owned and managed. F1 needed a way to stitch the data sources together, chart trends, and segment audiences for more personalized experiences that build loyalty across touchpoints.</p><p><br></p><p><br></p><p>Additionally, F1’s commercial sales team relies on segmented fan data to proactively identify new opportunities for corporate partnerships. Previously, without a unified view of the data or a clear way to visualize a partner’s performance, sales found it challenging to effectively demonstrate the immense value of reaching F1’s passionate and highly engaged fanbase to prospective sponsors.</p><p><br></p>"},"id":"a0E7y000009ipG9EAI:4","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":null,"description":"<p><strong>Service reps needed fast access to fan data when call queues were overloaded.</strong></p><p>F1 fans tuning into its digital channels are as excited on race day as those in the stands — and while issues like login delays, streaming glitches, or server overload are rare, addressing them quickly is essential. On the off chance something goes wrong, ensuring fans stay connected to every thrilling moment is key to keeping the excitement alive, no matter where they are.</p><p><br></p><p>Before Salesforce, service reps had to access fan profiles, call history, preferred devices, and other key information across multiple locations. This sometimes led to longer support times and delayed resolutions. For example, not having quick access to a fan’s past login issues or device preferences meant more time spent searching for solutions, which could impact satisfaction.</p>"},"id":"a0E7y000009ipPpEAI:5","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":"How Salesforce Helps F1","description":"<p><strong>F1 answers fan questions 80% faster with Agentforce and Service Cloud.</strong></p><p>F1 is transforming its customer service with <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\">Agentforce</a> — the new agentic layer on the <a href=\"https://www.salesforce.com/products/\" target=\"_self\">Salesforce Platform</a>. By blending advanced AI with intuitive self-service, F1 is making it easier than ever for fans to get help on their own through the F1 portal. In the portal, Agentforce uses natural language to handle routine issues, such as login or streaming problems, allowing fans to resolve them. For example, if someone has trouble logging in, Agentforce can walk them through the steps in real-time, helping them get things sorted quickly. This approach has already boosted first-call resolution rates to over 95%, allowing fans to spend more time enjoying the race.</p><p><br></p><p>F1’s commitment to seamless support doesn’t stop at self-service‌ — ‌it extends to how Agentforce empowers customer service reps. Integrated with <a href=\"https://www.salesforce.com/service/\" target=\"_self\">Service Cloud</a>, Agentforce helps support reps generate replies in F1’s brand voice‌ — ‌so they can quickly edit or send responses with just a click. This has reduced average response times by 80%, all while keeping the high-quality support that customers rely on. The best part? Over time, Agentforce keeps getting smarter, learning from every interaction to make responses even better and more efficient.</p><p><br></p><p>Agentforce also helps reps deliver a more personalized touch. It uses comprehensive fan profiles‌ — ‌capturing purchase history, marketing engagement, and past interactions‌ — ‌to help reps deliver fast, personalized support. For example, if a fan has previously contacted F1 about a specific event or product, Agentforce provides reps with instant access to that information, enabling them to respond quickly with relevant, personalized solutions. This seamless integration ensures fans get tailored assistance in real time, spending less time waiting and more time enjoying the action.</p>"},"id":"a0E7y000009iqNVEAY:6","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"link_location":"below","card_type":"sf/quote","card_layout":"Standard","card_description_visibility":true,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":false,"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true},"id":"a0E7y000009iqNVEAY:7","name":"sf/nup","media_items":[{"id":"a0D7y00000prcmXEAQ","kind":"card_quote","_errors":[],"quote_text":"We are on a journey to integrate Agentforce seamlessly with our Service Cloud, providing our reps with instant access to comprehensive fan profiles and even generating on-brand replies that reps can send or edit. This will mean our fans are getting the support they need, faster and more personalized than ever before.","name":"Matt Kemp","role":"Senior CRM and Customer Operations Manager","company_name":"Formula 1"}],"path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":null,"description":"<p><strong>F1 unifies fan data in Data Cloud, fueling Agentforce to deliver personalized service and marketing.</strong></p><p>Agentforce’s impressive results stem from unified, actionable data, powered by Data Cloud. By consolidating over 100 data sources — including the F1 app, website, fantasy league, ticketing, and store activity — F1 creates unified profiles for its 24 million fans in its database. This harmonized data will allow Agentforce to analyze information in real time, determine the best actions, and respond to customers more effectively‌.</p><p><br></p><p>Soon, service, sales, and marketing teams will be able to use the connected data to personalize interactions with customers, track where they disengage in the marketing funnel, and understand their favorite F1 products and channels‌ — ‌opening up new opportunities for upselling and tailored experiences.</p><p><br></p><p>In the future, there's even more potential for agent-first support with Agentforce. <a href=\"https://www.salesforce.com/data/\" target=\"_self\">Data Cloud</a> will pull in data from a wider range of sources‌ — ‌data lakes, billing, telemetry, customer feedback — to create incredibly comprehensive fan profiles. With these new insights, Agentforce will be able to anticipate fan preferences, like language and tone of voice, to provide support that's not just efficient, but truly tailored. Reps will have everything they need right at their fingertips to proactively step in and add that personal touch when it matters most.</p>"},"id":"a0E7y000009iqYnEAI:8","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":null,"description":"<p><strong>Marketing Cloud and AI-driven personalized content increase click-through rates by 22%. </strong></p><p>By combining unified data with agentic and predictive AI in <a href=\"https://www.salesforce.com/marketing/\" target=\"_self\">Marketing Cloud</a>, F1 can create more targeted segments and cater to each audience with specific content. For example, F1 can strengthen connections with its female fans by highlighting its recent partnership with LVMH, the group of fashion houses including Louis Vuitton, Moët Hennessy, and TAG Heuer. This way, fans can enjoy a more tailored and engaging experience with the F1 brand.</p><p><br></p><p>F1 can also tailor marketing content, like email new sletters and push notifications, to feature fans’ favorite drivers, interests, or sponsors. For example, Red Bull fans might receive an article about the Red Bull racing team. If Marketing Cloud identifies they’ve already read it, <a href=\"https://www.salesforce.com/marketing/ai/\" target=\"_self\">Einstein AI</a> will automatically replace it with other relevant content. AI-recommended content has increased F1’s overall click-through rates 22%, in contrast to human-selected content. </p><p><br></p><p>F1 also pulls in modeling from its data warehouse, AWS, to predict when a customer is likely to buy merchandise like a t-shirt within a specific price range. Based on this data, Einstein AI recommends the right ad to display in the article, which increases F1’s ad click-through rates and conversion rates. With <a href=\"https://www.salesforce.com/marketing/engagement/\" target=\"_self\">Einstein Send Time Optimization</a> (STO), F1 can also determine the best time to send a message so that a user is more likely to engage with it, which increases loyalty.</p>"},"id":"a0E7y000009is17EAA:9","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"link_location":"below","card_type":"sf/quote","card_layout":"Standard","card_description_visibility":true,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":false,"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true},"id":"a0E7y000009is17EAA:10","name":"sf/nup","media_items":[{"id":"a0D7y00000prTPwEAM","kind":"card_quote","_errors":[],"quote_text":"Leveraging Salesforce technology, we are able to create extraordinary fan experiences by delivering personalized engagement at scale. With a growing, diverse fanbase, Salesforce has become a trusted partner in helping us strengthen connections with our fans and elevating their experience across every touchpoint.","name":"Donna Birkett Baida","role":"Director of Marketing","company_name":"Formula 1"}],"path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":null,"description":"<p><strong>Tableau helps F1 secure new partnerships with audience insights.</strong></p><p>Beyond marketing, F1’s data-driven approach extends to building stronger partnerships. </p><p><a href=\"https://www.salesforce.com/analytics/\" target=\"_self\">Tableau</a> transforms audience insights into actionable opportunities, helping commercial partners understand the value of engaging with F1’s passionate fanbase. When a new sponsor joins the F1 family, Tableau supports the partnerships team by tracking assets the partner has received, like tickets or personalized signage. Tableau dashboards allow for advanced filtering on criteria like partnership date, race event, or individual sponsor so the team can easily identify what the partner still needs to be successful. </p><p><br></p><p>Going forward, the company will use Tableau and other analytics and data mining tools to help teams make sense of its massive fan data. Unlike companies in other sports or industries, F1 enjoys an exceptionally high messaging opt-in rate. Yet, data from millions of fans can be overwhelming to analyze and monetize. The company’s goal is to easily identify when and where fans become part of the “F1 universe.” For example, the data could reveal someone became a fan through F1 gaming. F1 might then view all the merchandise the fan purchased and if they’ve since subscribed to F1 TV. </p><p><br></p><p>F1’s commercial partnerships team will soon use <a href=\"https://www.salesforce.com/sales/\" target=\"_self\">Sales Cloud</a> to track deals before they become sponsorships. Segmented data from Data Cloud will help the team sell to potential new partners with valuable audience specifics. If the team wants to target a new partner with a niche audience, they can rely on segmented audience data from Data Cloud to enhance the pitch. </p><p><br></p><p>In the future, if the team approaches an American brand, they'll be able to highlight insights like the percentage of US-based F1 fans who purchase merchandise or follow a team on social media. This will demonstrate to potential partners that they can connect with an F1 audience that is familiar with and receptive to their products. The same strategy will also help existing sponsors connect with new audiences, making their marketing efforts more relevant.</p>"},"id":"a0E7y000009isSXEAY:11","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":null,"description":"<p><strong>Expert guidance helped F1 transform data in less than four months. </strong></p><p>None of these achievements would be possible without expert implementation. </p><p>Together with <a href=\"https://www.salesforce.com/services/professional-services/\" target=\"_self\">Salesforce Professional Services</a> and Salesforce consulting partner <a href=\"https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3u00000PGLtWEAX\" target=\"_self\">Ogilvy</a>, F1 mapped out the outcomes it wanted to achieve and its strategy to personalize fan experiences, grow the base, and increase fan engagement. Professional Services then implemented Data Cloud in less than four months. Now, F1 has the tools to engage with millions of fans on personalized journeys and is on its way to growing its known fanbase to 43 million by 2027.</p>"},"id":"a0E7y000009issLEAQ:12","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"blade_layout":"center","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"headline":"The Salesforce Difference","description":"<p>Agentforce, powered by unified data from Data Cloud, is transforming how F1 engages with fans. By harmonizing structured and unstructured data into a single, unified view, Data Cloud provides the real-time insights Agentforce needs to analyze information and determine the best course of action securely, backed by the Einstein Trust Layer. Agentforce’s autonomous capabilities can use this data to quickly resolve common issues, ‌freeing up support reps to focus on more complex requests.</p><p><br></p><p>This seamless integration connects fan data across applications, enabling F1 to proactively engage fans, boost sales and sponsorships, and scale customer service effortlessly. With Agentforce and Salesforce’s suite of solutions, F1 is equipped to grow alongside its expanding global fan base.</p>"},"id":"a0E7y000009itGXEAY:13","name":"sf/textmainbody","path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"link_location":"below","card_type":"sf/statistic","card_layout":"Standard","card_description_visibility":true,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":true,"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"card_background_type":{"kind":"top_bottom_split_background","background_image_top":{"src":"https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp","alt":""},"background_image_bottom":{"src":"https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp","alt":""}}},"id":"a0E7y000009itGXEAY:14","name":"sf/nup","media_items":[{"id":"","kind":"card_statistic","_errors":[],"statistic":"80%","caption":"faster response times","description":null,"card_background_type":{"kind":"top_bottom_split_background","background_image_top":{"src":"https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp","alt":""},"background_image_bottom":{"src":"https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp","alt":""}}},{"id":"","kind":"card_statistic","_errors":[],"statistic":"22%","caption":"increase in clicks of agent-generated content","description":null,"card_background_type":{"kind":"top_bottom_split_background","background_image_top":{"src":"https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp","alt":""},"background_image_bottom":{"src":"https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp","alt":""}}},{"id":"","kind":"card_statistic","_errors":[],"statistic":"50%","caption":"reduction in call handling time","description":null,"card_background_type":{"kind":"top_bottom_split_background","background_image_top":{"src":"https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp","alt":""},"background_image_bottom":{"src":"https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp","alt":""}}},{"id":"","kind":"card_statistic","_errors":[],"statistic":"8%","caption":"YOY fan satisfaction increase to 90%","description":null,"card_background_type":{"kind":"top_bottom_split_background","background_image_top":{"src":"https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp","alt":""},"background_image_bottom":{"src":"https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp","alt":""}}}],"path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"},{"attributes":{"link_location":"above","card_type":"sf/resource","card_layout":"Standard","card_description_visibility":true,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":true,"minimize_blade_spacing_bottom":false,"minimize_blade_spacing":false,"headline":"Additional Customer Success Stories","link_1":{"variant":"text","label":"View all Success Stories","url":"/customer-stories","ariaLabel":"View all Success Stories"}},"id":"a0I7y0000023a7REAQ:15","name":"sf/nup","media_items":[{"id":"","kind":"card_resource","_errors":[],"headline":"McLaren Racing uses data and AI to drive up fan engagement.","description":"Learn how the Formula 1 team unlocks new insights to personalize every interaction with the Einstein 1 platform.","badge":"Customer Story","image":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png","title":null,"alt":null,"width":null,"height":null,"sizes":[{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=320","width":320,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=640","width":640,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=864","width":864,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=1280","width":1280,"height":null,"__typename":"RenditionImage"}],"__typename":"Image"},"link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/customer-stories/mclaren/","target":"_self","ariaLabel":"Learn more: McLaren Racing uses data and AI to drive up fan engagement."},"taxonomy":{"tagsAuto":[],"tagsManual":[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Automotive","tagUuid":"d6bcc13e-d91b-48f5-b847-c2fb291774f6"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Enterprise","tagUuid":"1747c2e4-e577-434b-a6f8-ec656f10ae64"},{"uuid":"","tagName":"","tagUuid":"50d50592-d197-42bf-b1e7-770d6561786a"}]}},{"id":"","kind":"card_resource","_errors":[],"headline":"Young Drivers scales customer support & scheduling with Agentforce.","description":"Learn how the digital labor platform will help Young Drivers meet their growing customer demands.","badge":"Customer Story","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png","title":null,"alt":null,"width":null,"height":null,"sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=320","width":320,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=640","width":640,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=864","width":864,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=1280","width":1280,"height":null,"__typename":"RenditionImage"}],"__typename":"Image"},"link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/customer-stories/young-drivers/","target":"_self","ariaLabel":"Learn more: Young Drivers scales customer support & scheduling with Agentforce."},"taxonomy":{"tagsAuto":[],"tagsManual":[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Agentforce","tagUuid":"d4e97755-9465-4769-9171-7e836b64e542"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Education","tagUuid":"aa839a26-4145-485e-9433-f86f0b26e273"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Midmarket","tagUuid":"a9ef15a5-89d0-4d8a-ae5d-f9e87106c20b"},{"uuid":"","tagName":"","tagUuid":"3f6347a5-412c-4048-86c8-6041be5ec7e2"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"}]}},{"id":"","kind":"card_resource","_errors":[],"headline":"The Adecco Group connects 1:1 with each job seeker with Agentforce.","description":"Learn how their agent-first approach will help them build meaningful connections at scale.","badge":"Customer Story","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png","title":null,"alt":"Read the Adecco Group story.","width":null,"height":null,"sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=320","width":320,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=640","width":640,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=864","width":864,"height":null,"__typename":"RenditionImage"},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=1280","width":1280,"height":null,"__typename":"RenditionImage"}],"__typename":"Image"},"link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/customer-stories/the-adecco-group/","target":"_self","ariaLabel":"Learn more: The Adecco Group connects 1:1 with each job seeker with Agentforce."},"taxonomy":{"tagsAuto":[],"tagsManual":[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Artificial Intelligence","tagUuid":"85c33d9b-9d88-4eb0-9841-f9bfe6723ba4"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Sales","tagUuid":"753aac49-64c1-42ed-b92c-40aa56f8ff03"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Service","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Data Cloud","tagUuid":"cec01b75-03d2-4a53-9550-f3694cddf1f6"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Agentforce","tagUuid":"d4e97755-9465-4769-9171-7e836b64e542"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Professional Services","tagUuid":"0f75267d-a95b-4dd6-9098-b5da57a29abc"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Enterprise","tagUuid":"1747c2e4-e577-434b-a6f8-ec656f10ae64"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"},{"uuid":"","tagName":"","tagUuid":"50d50592-d197-42bf-b1e7-770d6561786a"}]}}],"path":"/customer-stories/formula-one","urlLoc":"us","curHref":"/customer-stories/formula-one/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"read_time":null,"social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-us"}], chassis: 'v2', }; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a>  <hgf-c360nav locale=us search="true" show-region-selector="true" context-nav-enabled="false" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360nav> </div> <main id="main-content" class="pbc-resources-template"> <div data-blade-id="a0I7y0000023a7REAQ:0" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y0000023a7REAQ:0" class="relative marquee--blade marquee--right-image" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="a0I7y0000023a7REAQ:0" data-module-name="Agentforce will help Formula 1 speed up service response by 80%." data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TAC8S9E4YEighiooY1vKQv" > <pbc-vidyard-analytics slot="analytics" video-uuid="TAC8S9E4YEighiooY1vKQv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA&title=Agentforce will help Formula 1 speed up service response by 80%." class="social-sharing__linkedin-icon" aria-label="Share on LinkedIn (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA&title=Agentforce will help Formula 1 speed up service response by 80%." data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://twitter.com/intent/tweet?text=Agentforce will help Formula 1 speed up service response by 80%.&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" class="social-sharing__x-icon" aria-label="Share on X (Opens in a new tab)" data-link-text="X" data-link-url="https://twitter.com/intent/tweet?text=Agentforce will help Formula 1 speed up service response by 80%.&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/x-icon.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" class="social-sharing__facebook-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="Facebook" data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/customer-stories/formula-one/?bc=HA"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard marquee__blade--no-ctas"> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/Logo-320x180-F1.png" class="" alt="F1 logo" sizes="100vw" srcset="" /> </div> </div> <h1 class="headline marquee__headline--standard" style=" "> Agentforce will help Formula 1 speed up service response by 80%. </h1> <div class="blade__description"> Learn how F1 is driving fan growth with more personalized service for millions. </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA&title=Agentforce will help Formula 1 speed up service response by 80%." class="social-sharing__linkedin-icon" aria-label="Share on LinkedIn (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="https://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA&title=Agentforce will help Formula 1 speed up service response by 80%." data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://twitter.com/intent/tweet?text=Agentforce will help Formula 1 speed up service response by 80%.&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" class="social-sharing__x-icon" aria-label="Share on X (Opens in a new tab)" data-link-text="X" data-link-url="https://twitter.com/intent/tweet?text=Agentforce will help Formula 1 speed up service response by 80%.&url=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/x-icon.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" class="social-sharing__facebook-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="Facebook" data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/customer-stories/formula-one/?bc=HA" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/customer-stories/formula-one/?bc=HA"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </header> </div> </article> </div> </section> </div><div data-blade-id="a0I7y0000023a7REAQ:1" data-blade-position="2" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y0000023a7REAQ:1" class="relative logogrid--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top noCTAs"> <article class="grid grid_main theme--light_gradient"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Products Used </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--8 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_product" data-module-id="PMAC:a067y00000ob49VAAQ" data-module-track-impressions="" data-module-name="Agentforce" data-module-position="1" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/agentforce/" tabindex="-1"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/agentforce/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Agentforce</a> </div> </div> <div class="logo-block logo-block--2 logo-block--card_product" data-module-id="PMAC:a067y00000NnYrJAAV" data-module-track-impressions="" data-module-name="Service Cloud" data-module-position="2" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/service/cloud/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/icons/product/service-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/service/cloud/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Service Cloud</a> </div> </div> <div class="logo-block logo-block--3 logo-block--card_product" data-module-id="PMAC:a067y00000TvvvLAAR" data-module-track-impressions="" data-module-name="Data Cloud" data-module-position="3" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/data/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/svg-icons/placeholder29.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/data/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Data Cloud</a> </div> </div> <div class="logo-block logo-block--4 logo-block--card_product" data-module-id="PMAC:a067y00000Wp3ClAAJ" data-module-track-impressions="" data-module-name="Marketing Cloud" data-module-position="4" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/marketing/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/icons/product/marketing-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/marketing/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Marketing Cloud</a> </div> </div> <div class="logo-block logo-block--5 logo-block--card_product" data-module-id="PMAC:a067y00000T3Nc9AAF" data-module-track-impressions="" data-module-name="Tableau" data-module-position="5" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/analytics/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/icons/product/tableau-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/analytics/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Tableau</a> </div> </div> <div class="logo-block logo-block--6 logo-block--card_product" data-module-id="PMAC:a067y00000KcfzWAAR" data-module-track-impressions="" data-module-name="Sales Cloud" data-module-position="6" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/sales/cloud/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/icons/product/sales-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/sales/cloud/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Sales Cloud</a> </div> </div> <div class="logo-block logo-block--7 logo-block--card_product" data-module-id="PMAC:a067y00000UjLNDAA3" data-module-track-impressions="" data-module-name="Salesforce Professional Services" data-module-position="7" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/services/professional-services/overview/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/svg-icons/calendar-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/services/professional-services/overview/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Salesforce Professional Services</a> </div> </div> <div class="logo-block logo-block--8 logo-block--card_product" data-module-id="PMAC:a067y00000UjGaRAAV" data-module-track-impressions="" data-module-name="Partners" data-module-position="8" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://appexchange.salesforce.com/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/svg-icons/grid-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://appexchange.salesforce.com/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Partners</a> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="a0I7y0000023a7REAQ:2" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y0000023a7REAQ:2" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="a0I7y0000023a7REAQ:2" data-module-name="F1®'s growing, diverse fanbase made it an exciting challenge to scale personalized experiences. With Agentforce, F1 unifies data, cuts response times by 80%, and delivers tailored support that builds loyalty." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> F1®'s growing, diverse fanbase made it an exciting challenge to scale personalized experiences. With Agentforce, F1 unifies data, cuts response times by 80%, and delivers tailored support that builds loyalty. </h2> </header> </article> </div> </section> </div><div data-blade-id="a0E7y000009ip3FEAQ:3" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009ip3FEAQ:3" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009ip3FEAQ:3" data-module-name="About F1" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> About F1 </h2> </header> <div class="blade__description"> <p>F1® is the “world’s greatest sports and entertainment spectacle and the pinnacle of Motorsport,” with a fanbase of 24 million known fans that continues to grow more than 30% year over year. </p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009ipG9EAI:4" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009ipG9EAI:4" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009ipG9EAI:4" data-module-name="The Challenge for F1" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> The Challenge for F1 </h2> </header> <div class="blade__description"> <p><strong>F1’s explosive popularity created new opportunities to use fan data for personalization.</strong></p><p>F1 has become a global cultural phenomenon, with significant growth in recent years, including the success of Netflix’s Drive to Survive and an upcoming Brad Pitt film. The sport’s fanbase continues to expand, with over 750 million fans worldwide and 1.5 billion cumulative TV viewers in 2023. F1 is also younger and more diverse, with 42% of fans now female (up from 32% in 2018) and 1 in 3 fans under 35. Additionally, F1 is the fastest-growing sport on social media, with over 96 million followers across platforms.</p><p><br></p><p>Yet, less than 1% of F1’s total fan base will ever attend a Grand Prix™, highlighting crucial engagement and revenue opportunities. The majority of fans experience the excitement from afar through touchpoints like F1 TV, video games, and merchandise purchases. </p><p><br></p><p>These experiences help to capture the magic of race day, but they also contribute to more than 100 internal and external data sources F1 owned and managed. F1 needed a way to stitch the data sources together, chart trends, and segment audiences for more personalized experiences that build loyalty across touchpoints.</p><p><br></p><p><br></p><p>Additionally, F1’s commercial sales team relies on segmented fan data to proactively identify new opportunities for corporate partnerships. Previously, without a unified view of the data or a clear way to visualize a partner’s performance, sales found it challenging to effectively demonstrate the immense value of reaching F1’s passionate and highly engaged fanbase to prospective sponsors.</p><p><br></p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009ipPpEAI:5" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009ipPpEAI:5" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009ipPpEAI:5" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Service reps needed fast access to fan data when call queues were overloaded.</strong></p><p>F1 fans tuning into its digital channels are as excited on race day as those in the stands — and while issues like login delays, streaming glitches, or server overload are rare, addressing them quickly is essential. On the off chance something goes wrong, ensuring fans stay connected to every thrilling moment is key to keeping the excitement alive, no matter where they are.</p><p><br></p><p>Before Salesforce, service reps had to access fan profiles, call history, preferred devices, and other key information across multiple locations. This sometimes led to longer support times and delayed resolutions. For example, not having quick access to a fan’s past login issues or device preferences meant more time spent searching for solutions, which could impact satisfaction.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009iqNVEAY:6" data-blade-position="7" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009iqNVEAY:6" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009iqNVEAY:6" data-module-name="How Salesforce Helps F1" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How Salesforce Helps F1 </h2> </header> <div class="blade__description"> <p><strong>F1 answers fan questions 80% faster with Agentforce and Service Cloud.</strong></p><p>F1 is transforming its customer service with <a href="https://www.salesforce.com/agentforce/" target="_self">Agentforce</a> — the new agentic layer on the <a href="https://www.salesforce.com/products/" target="_self">Salesforce Platform</a>. By blending advanced AI with intuitive self-service, F1 is making it easier than ever for fans to get help on their own through the F1 portal. In the portal, Agentforce uses natural language to handle routine issues, such as login or streaming problems, allowing fans to resolve them. For example, if someone has trouble logging in, Agentforce can walk them through the steps in real-time, helping them get things sorted quickly. This approach has already boosted first-call resolution rates to over 95%, allowing fans to spend more time enjoying the race.</p><p><br></p><p>F1’s commitment to seamless support doesn’t stop at self-service‌ — ‌it extends to how Agentforce empowers customer service reps. Integrated with <a href="https://www.salesforce.com/service/" target="_self">Service Cloud</a>, Agentforce helps support reps generate replies in F1’s brand voice‌ — ‌so they can quickly edit or send responses with just a click. This has reduced average response times by 80%, all while keeping the high-quality support that customers rely on. The best part? Over time, Agentforce keeps getting smarter, learning from every interaction to make responses even better and more efficient.</p><p><br></p><p>Agentforce also helps reps deliver a more personalized touch. It uses comprehensive fan profiles‌ — ‌capturing purchase history, marketing engagement, and past interactions‌ — ‌to help reps deliver fast, personalized support. For example, if a fan has previously contacted F1 about a specific event or product, Agentforce provides reps with instant access to that information, enabling them to respond quickly with relevant, personalized solutions. This seamless integration ensures fans get tailored assistance in real time, spending less time waiting and more time enjoying the action.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009iqNVEAY:7" data-blade-position="8" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009iqNVEAY:7" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header theme--light_gradient"> <div class="cards cards--minimal no-quote-image-oneup"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="a0D7y00000prcmXEAQ" data-module-name="Matt Kemp" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 no-quote-image-asset"> <div class="card_quote--no-asset"> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> We are on a journey to integrate Agentforce seamlessly with our Service Cloud, providing our reps with instant access to comprehensive fan profiles and even generating on-brand replies that reps can send or edit. This will mean our fans are getting the support they need, faster and more personalized than ever before. </h3> <div class="tagline_wrapper"> <div class="name"> Matt Kemp </div> <div class="role_company"> Senior CRM and Customer Operations Manager, Formula 1 </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0E7y000009iqYnEAI:8" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009iqYnEAI:8" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009iqYnEAI:8" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>F1 unifies fan data in Data Cloud, fueling Agentforce to deliver personalized service and marketing.</strong></p><p>Agentforce’s impressive results stem from unified, actionable data, powered by Data Cloud. By consolidating over 100 data sources — including the F1 app, website, fantasy league, ticketing, and store activity — F1 creates unified profiles for its 24 million fans in its database. This harmonized data will allow Agentforce to analyze information in real time, determine the best actions, and respond to customers more effectively‌.</p><p><br></p><p>Soon, service, sales, and marketing teams will be able to use the connected data to personalize interactions with customers, track where they disengage in the marketing funnel, and understand their favorite F1 products and channels‌ — ‌opening up new opportunities for upselling and tailored experiences.</p><p><br></p><p>In the future, there's even more potential for agent-first support with Agentforce. <a href="https://www.salesforce.com/data/" target="_self">Data Cloud</a> will pull in data from a wider range of sources‌ — ‌data lakes, billing, telemetry, customer feedback — to create incredibly comprehensive fan profiles. With these new insights, Agentforce will be able to anticipate fan preferences, like language and tone of voice, to provide support that's not just efficient, but truly tailored. Reps will have everything they need right at their fingertips to proactively step in and add that personal touch when it matters most.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009is17EAA:9" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009is17EAA:9" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009is17EAA:9" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Marketing Cloud and AI-driven personalized content increase click-through rates by 22%. </strong></p><p>By combining unified data with agentic and predictive AI in <a href="https://www.salesforce.com/marketing/" target="_self">Marketing Cloud</a>, F1 can create more targeted segments and cater to each audience with specific content. For example, F1 can strengthen connections with its female fans by highlighting its recent partnership with LVMH, the group of fashion houses including Louis Vuitton, Moët Hennessy, and TAG Heuer. This way, fans can enjoy a more tailored and engaging experience with the F1 brand.</p><p><br></p><p>F1 can also tailor marketing content, like email new sletters and push notifications, to feature fans’ favorite drivers, interests, or sponsors. For example, Red Bull fans might receive an article about the Red Bull racing team. If Marketing Cloud identifies they’ve already read it, <a href="https://www.salesforce.com/marketing/ai/" target="_self">Einstein AI</a> will automatically replace it with other relevant content. AI-recommended content has increased F1’s overall click-through rates 22%, in contrast to human-selected content. </p><p><br></p><p>F1 also pulls in modeling from its data warehouse, AWS, to predict when a customer is likely to buy merchandise like a t-shirt within a specific price range. Based on this data, Einstein AI recommends the right ad to display in the article, which increases F1’s ad click-through rates and conversion rates. With <a href="https://www.salesforce.com/marketing/engagement/" target="_self">Einstein Send Time Optimization</a> (STO), F1 can also determine the best time to send a message so that a user is more likely to engage with it, which increases loyalty.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009is17EAA:10" data-blade-position="11" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009is17EAA:10" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header theme--light_gradient"> <div class="cards cards--minimal no-quote-image-oneup"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="a0D7y00000prTPwEAM" data-module-name="Donna Birkett Baida" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 no-quote-image-asset"> <div class="card_quote--no-asset"> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> Leveraging Salesforce technology, we are able to create extraordinary fan experiences by delivering personalized engagement at scale. With a growing, diverse fanbase, Salesforce has become a trusted partner in helping us strengthen connections with our fans and elevating their experience across every touchpoint. </h3> <div class="tagline_wrapper"> <div class="name"> Donna Birkett Baida </div> <div class="role_company"> Director of Marketing, Formula 1 </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0E7y000009isSXEAY:11" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009isSXEAY:11" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009isSXEAY:11" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Tableau helps F1 secure new partnerships with audience insights.</strong></p><p>Beyond marketing, F1’s data-driven approach extends to building stronger partnerships. </p><p><a href="https://www.salesforce.com/analytics/" target="_self">Tableau</a> transforms audience insights into actionable opportunities, helping commercial partners understand the value of engaging with F1’s passionate fanbase. When a new sponsor joins the F1 family, Tableau supports the partnerships team by tracking assets the partner has received, like tickets or personalized signage. Tableau dashboards allow for advanced filtering on criteria like partnership date, race event, or individual sponsor so the team can easily identify what the partner still needs to be successful. </p><p><br></p><p>Going forward, the company will use Tableau and other analytics and data mining tools to help teams make sense of its massive fan data. Unlike companies in other sports or industries, F1 enjoys an exceptionally high messaging opt-in rate. Yet, data from millions of fans can be overwhelming to analyze and monetize. The company’s goal is to easily identify when and where fans become part of the “F1 universe.” For example, the data could reveal someone became a fan through F1 gaming. F1 might then view all the merchandise the fan purchased and if they’ve since subscribed to F1 TV. </p><p><br></p><p>F1’s commercial partnerships team will soon use <a href="https://www.salesforce.com/sales/" target="_self">Sales Cloud</a> to track deals before they become sponsorships. Segmented data from Data Cloud will help the team sell to potential new partners with valuable audience specifics. If the team wants to target a new partner with a niche audience, they can rely on segmented audience data from Data Cloud to enhance the pitch. </p><p><br></p><p>In the future, if the team approaches an American brand, they'll be able to highlight insights like the percentage of US-based F1 fans who purchase merchandise or follow a team on social media. This will demonstrate to potential partners that they can connect with an F1 audience that is familiar with and receptive to their products. The same strategy will also help existing sponsors connect with new audiences, making their marketing efforts more relevant.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009issLEAQ:12" data-blade-position="13" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009issLEAQ:12" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009issLEAQ:12" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Expert guidance helped F1 transform data in less than four months. </strong></p><p>None of these achievements would be possible without expert implementation. </p><p>Together with <a href="https://www.salesforce.com/services/professional-services/" target="_self">Salesforce Professional Services</a> and Salesforce consulting partner <a href="https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3u00000PGLtWEAX" target="_self">Ogilvy</a>, F1 mapped out the outcomes it wanted to achieve and its strategy to personalize fan experiences, grow the base, and increase fan engagement. Professional Services then implemented Data Cloud in less than four months. Now, F1 has the tools to engage with millions of fans on personalized journeys and is on its way to growing its known fanbase to 43 million by 2027.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009itGXEAY:13" data-blade-position="14" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009itGXEAY:13" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000009itGXEAY:13" data-module-name="The Salesforce Difference" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> The Salesforce Difference </h2> </header> <div class="blade__description"> <p>Agentforce, powered by unified data from Data Cloud, is transforming how F1 engages with fans. By harmonizing structured and unstructured data into a single, unified view, Data Cloud provides the real-time insights Agentforce needs to analyze information and determine the best course of action securely, backed by the Einstein Trust Layer. Agentforce’s autonomous capabilities can use this data to quickly resolve common issues, ‌freeing up support reps to focus on more complex requests.</p><p><br></p><p>This seamless integration connects fan data across applications, enabling F1 to proactively engage fans, boost sales and sponsorships, and scale customer service effortlessly. With Agentforce and Salesforce’s suite of solutions, F1 is equipped to grow alongside its expanding global fan base.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000009itGXEAY:14" data-blade-position="15" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000009itGXEAY:14" class="relative nup--blade layout--4 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour no-header theme--light_gradient"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 80 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> faster response times </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="2" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 22 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in clicks of agent-generated content </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="3" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 50 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> reduction in call handling time </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__4 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="4" data-module-position="4" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 8 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> YOY fan satisfaction increase to 90% </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0I7y0000023a7REAQ:15" data-blade-position="16" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y0000023a7REAQ:15" class="relative nup--blade nup--link_above layout--3 nup--card_resource" > <div class="container"> <div class="grid grid_main nup nup__3 nup__gridThree theme--light_gradient"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Additional Customer Success Stories </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1" data-module-name="McLaren Racing uses data and AI to drive up fan engagement." data-module-position="1" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Automotive","tagUuid":"d6bcc13e-d91b-48f5-b847-c2fb291774f6"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Enterprise","tagUuid":"1747c2e4-e577-434b-a6f8-ec656f10ae64"},{"uuid":"","tagName":"","tagUuid":"50d50592-d197-42bf-b1e7-770d6561786a"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/customer-stories/mclaren/" tabindex="-1" aria-label="McLaren Racing uses data and AI to drive up fan engagement." data-link-url="https://www.salesforce.com/customer-stories/mclaren/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png" class="card__image" alt="" sizes="100vw" srcset="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=320 320w,https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=640 640w,https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=864 864w,https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-McLaren-720x405-2.png?w=1280 1280w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/customer-stories/mclaren/" data-link-text="McLaren Racing uses data and AI to drive up fan engagement." data-link-url="https://www.salesforce.com/customer-stories/mclaren/" data-link-type="header" target="_self"> McLaren Racing uses data and AI to drive up fan engagement. </a> </h3> <div class="card__description mt-16"> Learn how the Formula 1 team unlocks new insights to personalize every interaction with the Einstein 1 platform. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/customer-stories/mclaren/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: McLaren Racing uses data and AI to drive up fan engagement." href="https://www.salesforce.com/customer-stories/mclaren/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="2" data-module-name="Young Drivers scales customer support & scheduling with Agentforce." data-module-position="2" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Agentforce","tagUuid":"d4e97755-9465-4769-9171-7e836b64e542"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Education","tagUuid":"aa839a26-4145-485e-9433-f86f0b26e273"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Midmarket","tagUuid":"a9ef15a5-89d0-4d8a-ae5d-f9e87106c20b"},{"uuid":"","tagName":"","tagUuid":"3f6347a5-412c-4048-86c8-6041be5ec7e2"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/customer-stories/young-drivers/" tabindex="-1" aria-label="Young Drivers scales customer support & scheduling with Agentforce." data-link-url="https://www.salesforce.com/customer-stories/young-drivers/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=320 320w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=640 640w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=864 864w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/production-resource-card-YoungDrivers-720x405-1.png?w=1280 1280w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/customer-stories/young-drivers/" data-link-text="Young Drivers scales customer support & scheduling with Agentforce." data-link-url="https://www.salesforce.com/customer-stories/young-drivers/" data-link-type="header" target="_self"> Young Drivers scales customer support & scheduling with Agentforce. </a> </h3> <div class="card__description mt-16"> Learn how the digital labor platform will help Young Drivers meet their growing customer demands. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/customer-stories/young-drivers/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Young Drivers scales customer support & scheduling with Agentforce." href="https://www.salesforce.com/customer-stories/young-drivers/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="3" data-module-name="The Adecco Group connects 1:1 with each job seeker with Agentforce." data-module-position="3" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Artificial Intelligence","tagUuid":"85c33d9b-9d88-4eb0-9841-f9bfe6723ba4"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Sales","tagUuid":"753aac49-64c1-42ed-b92c-40aa56f8ff03"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Service","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Data Cloud","tagUuid":"cec01b75-03d2-4a53-9550-f3694cddf1f6"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"MuleSoft","tagUuid":"a4660dec-95e1-40c3-bae4-3f6e3e1c7713"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Agentforce","tagUuid":"d4e97755-9465-4769-9171-7e836b64e542"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Professional Services","tagUuid":"0f75267d-a95b-4dd6-9098-b5da57a29abc"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Enterprise","tagUuid":"1747c2e4-e577-434b-a6f8-ec656f10ae64"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"},{"uuid":"","tagName":"","tagUuid":"50d50592-d197-42bf-b1e7-770d6561786a"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/customer-stories/the-adecco-group/" tabindex="-1" aria-label="The Adecco Group connects 1:1 with each job seeker with Agentforce." data-link-url="https://www.salesforce.com/customer-stories/the-adecco-group/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png" class="card__image" alt="Read the Adecco Group story." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=320 320w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=640 640w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=864 864w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/production-resource-card-Adecco-720x405-1.png?w=1280 1280w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/customer-stories/the-adecco-group/" data-link-text="The Adecco Group connects 1:1 with each job seeker with Agentforce." data-link-url="https://www.salesforce.com/customer-stories/the-adecco-group/" data-link-type="header" target="_self"> The Adecco Group connects 1:1 with each job seeker with Agentforce. </a> </h3> <div class="card__description mt-16"> Learn how their agent-first approach will help them build meaningful connections at scale. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/customer-stories/the-adecco-group/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: The Adecco Group connects 1:1 with each job seeker with Agentforce." href="https://www.salesforce.com/customer-stories/the-adecco-group/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Additional Customer Success Stories" data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all Success Stories" data-link-url="/customer-stories" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="textNoPadding" data-stacking="default" aria-label="View all Success Stories" href="/customer-stories" > View all Success Stories </a> </pbc-button> </div> </div> </div> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18006649073" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Resources Template', templateId: 'resources-template', taxonomy: JSON.parse('{"pageTagsAuto":[],"pageTagsManual":[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Service","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Data Cloud","tagUuid":"cec01b75-03d2-4a53-9550-f3694cddf1f6"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Customer Success","tagUuid":"a4c39ed3-cf84-4784-be17-4fbc8e29e6d2"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Agentforce","tagUuid":"d4e97755-9465-4769-9171-7e836b64e542"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Communications","tagUuid":"7ec03534-260e-4174-8033-ec639e340793"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Media","tagUuid":"d6ff234b-5993-4a4a-8a29-9f00097fb964"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Midmarket","tagUuid":"a9ef15a5-89d0-4d8a-ae5d-f9e87106c20b"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"},{"uuid":"","tagName":"","tagUuid":"50d50592-d197-42bf-b1e7-770d6561786a"}]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <link rel="stylesheet" type="text/css" href="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/N2/NCRDVfTghZ"><script src="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/ah/4_GRBleXgp" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body></html>