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LINA" /> <meta property="og:description" content="As all eyes turned to the US this week, we reflect on the relationship between news and democracy in this era of social media and big tech." /> <meta property="og:url" content="https://lina.org.au/news/media-democratisation-vs-local-news/" /> <meta property="og:site_name" content="LINA" /> <meta property="article:published_time" content="2024-11-08T01:17:24+00:00" /> <meta property="article:modified_time" content="2024-11-08T01:25:44+00:00" /> <meta property="og:image" content="https://lina.org.au/wp-content/uploads/2024/11/20240306_090411.jpeg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="675" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Nell O'Shea Carré" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Nell O'Shea Carré" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://lina.org.au/news/media-democratisation-vs-local-news/#article","isPartOf":{"@id":"https://lina.org.au/news/media-democratisation-vs-local-news/"},"author":{"name":"Nell O'Shea Carré","@id":"https://lina.org.au/#/schema/person/564f7ec43f806837b27e20d740523e8a"},"headline":"Media democratisation vs local news: surprising rivals in the battle for healthy democracies","datePublished":"2024-11-08T01:17:24+00:00","dateModified":"2024-11-08T01:25:44+00:00","mainEntityOfPage":{"@id":"https://lina.org.au/news/media-democratisation-vs-local-news/"},"wordCount":776,"publisher":{"@id":"https://lina.org.au/#organization"},"image":{"@id":"https://lina.org.au/news/media-democratisation-vs-local-news/#primaryimage"},"thumbnailUrl":"https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-1024x576.jpeg","articleSection":["News"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https://lina.org.au/news/media-democratisation-vs-local-news/","url":"https://lina.org.au/news/media-democratisation-vs-local-news/","name":"Media democratisation vs local news: surprising rivals in the battle for healthy democracies - 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class="ast-terms-link"><a href="https://lina.org.au/category/news/" class="">News</a></span> / <span class="posted-on"><span class="published" itemprop="datePublished"> 8 November 2024 </span></span> / By <span class="posted-by vcard author" itemtype="https://schema.org/Person" itemscope="itemscope" itemprop="author"> <a title="View all posts by Nell O'Shea Carré" href="https://lina.org.au/author/nellosheacarre/" rel="author" class="url fn n" itemprop="url" > <span class="author-name" itemprop="name" > Nell O'Shea Carré </span> </a> </span> </div> </header> <div class="entry-content clear" data-ast-blocks-layout="true" itemprop="text" > <h5 class="wp-block-heading"><em>As all eyes turned to the US this week, we reflect on the relationship between news and democracy in this era heavily influenced by social media and big tech. </em></h5><p>With the development and rapid improvement of technology — such as phones, the internet and digital platforms including social media — the cost, skill-sets required and other barriers of entry for citizen reporting and the publication of news has decreased. </p><p>Initially celebrated for improving the accessibility with which individuals and smaller businesses can create and share news content, this change may have influenced improvements in the platforming of diverse voices and experiences over recent years. </p><p>However, this ‘democratisation’ of the media has not been quite the positive development for communities, governments, and indeed democracies, as anticipated. </p><p>Media is no longer viewed as gatekeepers of information. Instead, the digital space has been flooded with unverified, harmful, sensationalised or simply just unnecessary and distracting information, becoming not so much a competition of the most considered or reputable findings, as the loudest and sometimes richest voices. </p><p>The resulting increase in mis and disinformation <a href="https://www.weforum.org/publications/global-risks-report-2024/">has deepened the polarisation of views</a>, to the point of triggering civil unrest, spreading damaging public health information during the pandemic, and exacerbating threats of propaganda and censorship. </p><p>Governments themselves, whose very existence is threatened by these anti-democratic outcomes, have added to these murky floodwaters, seen in recent years in baseless accusations of fake news levelled at reputable media outlets, and slyly disguised PR campaigns (troubling m<a href="https://pressgazette.co.uk/publishers/regional-newspapers/liberal-democrats-conservatives-fake-newspapers-election-leaflets/?utm_source=substack&utm_medium=email">edia reports detailed accounts of political parties distributing fake newspapers</a> promoting their candidates in the 2024 UK general election). </p><p>Unsurprisingly, audience perceptions of the media have been affected over time. Unfortunately this has led not so much to greater media literacy and healthy scepticism, but rather <a href="https://www.edelman.com.au/trust/2024/trust-barometer">a deep distrust in the media (not to mention governments and other authorities)</a>, often not synonymous with the editorial quality of the publication and their fact verification processes. </p><p>This democratisation process has provided fertile ground for major tech companies — think Meta, X (formerly Twitter), etc — to further monopolise the market by building reliance on third-party digital platforms, and the fragmentation of smaller media organisations has resulted in Australia becoming one of the most consolidated media markets in the world. It’s a fairly dismal picture of the current state of the ‘fourth estate’…. </p><p>Enter local news publications. Embedded within the communities they report, journalists at these publications are uniquely positioned to counter mis and disinformation and explain voting processes in local regions. With strong reciprocal trust generated by their personal connections and commitment to their communities, they can quickly identify disinformation, contextualise misinformation or ‘half-truths’, and improve media literacy so individuals also have the toolkit to perform these roles independently. Local, independent news publications represent the diverse views, voices and experiences of their communities, while ensuring these still pass independent scrutiny and fact-checking processes to filter for harmful, untrue or misleading information. </p><figure class="wp-block-image aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-1024x576.jpeg" alt="" class="wp-image-6574" style="width:604px;height:auto" srcset="https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-1024x576.jpeg 1024w, https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-300x169.jpeg 300w, https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-768x432.jpeg 768w, https://lina.org.au/wp-content/uploads/2024/11/20240306_090411-600x338.jpeg 600w, https://lina.org.au/wp-content/uploads/2024/11/20240306_090411.jpeg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><p class="has-text-align-center"><em>In March 2024, Aboriginal people voted to elect representatives to South Australia’s state-based Indigenous voice to parliament, a historic moment for South Australia and the nation, </em><a href="https://www.indaily.com.au/news/special-reports/2024/03/13/confronting-the-voter-turnout-challenge-for-sas-voice-elections"><em>covered by local independent publication </em>InDaily</a><em>. Photo: Thomas Kelsall/</em>InDaily.<em> </em></p><p>While some local governments may feel uncomfortable by the extra scrutiny provided by local news, they also benefit from this work. Local, independent news provides a mechanism for governments to receive community feedback, encourages political and democratic participation, and strengthens engagement with local decision-making processes. Not only this but these publications also support emergency preparedness and resilience and builds social cohesion and connection. </p><p>Findings from the <a href="https://apo.org.au/node/326816">Digital News Report: Australia 2024</a> demonstrate that compared with other news topics, “local news has the widest gap between interest and availability”, with 64% of Australians most interested in local news but only half of them saying they are getting enough. </p><p>While innovation and change is extremely important, perhaps in this instance it’s time to return our support to more traditional journalism. This does not mean discrediting journalists or publications that do not conform to “professional” expectations of pay, education level or income. On the contrary, much of the most valuable reporting around the country is being performed by people who have stepped up within their communities to act as journalists, often without pay or formal training. Support from audiences, advertisers, and policy makers, however, needs to be directed to publications that maintain a ‘pre-media democratisation’ standard of independence and content and editorial guidelines. </p><p>With Australia set to follow the US to the polls within the next six months, supporting independent news media has never been more important for our democracy.</p> </div> </div> </article> <nav class="navigation post-navigation" aria-label="Post navigation"> <span class="screen-reader-text">Post navigation</span> <div class="nav-links"><div class="nav-previous"><a title="Tracking Your Impact" href="https://lina.org.au/member-resources/shop-talks/tracking-your-impact/" rel="prev"><span class="ast-left-arrow">←</span> Previous Post</a></div><div class="nav-next"><a title="The print vs digital debate: Why Brunswick Voice chooses hybrid" href="https://lina.org.au/news/print-vs-digital-why-brunswick-voice-chooses-hybrid/" rel="next">Next Post <span class="ast-right-arrow">→</span></a></div></div> </nav> </main> </div> </div>  </div> <footer class="site-footer" id="colophon" itemtype="https://schema.org/WPFooter" itemscope="itemscope" itemid="#colophon"> <div class="site-primary-footer-wrap ast-builder-grid-row-container site-footer-focus-item ast-builder-grid-row-3-equal ast-builder-grid-row-tablet-3-equal ast-builder-grid-row-mobile-full ast-footer-row-stack ast-footer-row-tablet-stack ast-footer-row-mobile-stack" data-section="section-primary-footer-builder"> <div class="ast-builder-grid-row-container-inner"> <div class="ast-builder-footer-grid-columns site-primary-footer-inner-wrap ast-builder-grid-row"> <div class="site-footer-primary-section-1 site-footer-section site-footer-section-1"> <aside class="footer-widget-area widget-area site-footer-focus-item footer-widget-area-inner" data-section="sidebar-widgets-footer-widget-1" aria-label="Footer Widget 1" > <section id="block-22" class="widget widget_block widget_media_image"><figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://lina.org.au/wp-content/uploads/2023/02/ACNC-Registered-Charity-Logo_reverse.png" alt="" width="240" height="240"/></figure></section> </aside> </div> <div class="site-footer-primary-section-2 site-footer-section site-footer-section-2"> <div class="footer-widget-area widget-area site-footer-focus-item" data-section="section-footer-menu"> <div class="footer-bar-navigation"><nav class="site-navigation ast-flex-grow-1 navigation-accessibility footer-navigation" id="footer-site-navigation" aria-label="Site Navigation: Navigation - Footer" itemtype="https://schema.org/SiteNavigationElement" itemscope="itemscope"><div class="footer-nav-wrap"><ul id="astra-footer-menu" class="ast-nav-menu ast-flex astra-footer-vertical-menu astra-footer-tablet-vertical-menu astra-footer-mobile-vertical-menu"><li id="menu-item-826" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-826"><a href="https://lina.org.au/blog/" class="menu-link">News</a></li> <li id="menu-item-252" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-252"><a href="https://lina.org.au/contact/" class="menu-link">Contact</a></li> <li id="menu-item-3375" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3375"><a href="https://lina.org.au/membership/" class="menu-link">LINA Membership</a></li> <li id="menu-item-251" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-251"><a href="https://lina.org.au/privacy-policy/" class="menu-link">Privacy Policy</a></li> <li id="menu-item-1760" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1760"><a href="https://lina.org.au/subscribe-to-our-newsletter/" class="menu-link">Subscribe to Newsletter</a></li> </ul></div></nav></div> </div> </div> <div class="site-footer-primary-section-3 site-footer-section site-footer-section-3"> <aside class="footer-widget-area widget-area site-footer-focus-item footer-widget-area-inner" data-section="sidebar-widgets-footer-widget-2" aria-label="Footer Widget 2" > <section id="block-21" class="widget widget_block"><div class="wp-block-uagb-container uagb-block-6a56f916 alignfull uagb-is-root-container"><div class="uagb-container-inner-blocks-wrap"><p class="has-ast-global-color-3-color has-text-color has-link-color has-small-font-size wp-elements-5fb813747442569d3d8ba67926352765">The Local & independent News Association acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.</p> <p class="has-ast-global-color-3-color has-text-color has-link-color has-small-font-size wp-elements-5aba93b35e7c76e901aa438ff9e32736">We pay our respect to Aboriginal and Torres Strait Islander cultures, and to Elders both past and present. 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