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Bergmeyer — Wilson NYC Flagship
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via-black/10 to-black/25"><div class="container mt-auto"><a class="Breadcrumb inline-flex items-center mb-2 leading-none relative -left-3 lg:-left-4 text-2xl xl:text-4xl group hover:opacity-75 transition-opacity ease-out" href="/work"><div class="px-3 xl:px-4 py-2 rounded-full group-hover:bg-white/10 transition-colors ease-out">Work</div><div><svg class="w-6 h-6 xl:w-8 xl:h-8" viewBox="0 0 70 70" fill="none" stroke-width="1.5" xmlns="http://www.w3.org/2000/svg"><path d="M1 76L76 1" stroke="currentColor"></path></svg></div></a><h1 class="text-white pb-8 lg:pb-16 max-w-4xl flex items-end heading-2xl"><div>Wilson NYC Flagship</div></h1></div></div></div></div><div class="pt-8 lg:pt-16"><div class="PageStandfirst container"><div class="grid grid-cols-12 sm:gap-8"><div class="col-span-12 lg:col-span-9"><div class="text-2xl lg:text-4xl"><p>The Wilson <span class="caps">NYC</span> Flagship experience truly commemorates the brand’s rich history and its love for the city of New<span class="widont"> </span>York.</p></div></div></div></div></div><div class="sticky top-16 lg:top-0 z-40 lg:bg-gradient-to-b from-white to-transparent"><div class="py-8"><div class="container"><button class="InformationToggle button space-x-3 flex items-center w-full sm:w-auto" type="button" aria-label="Toggle project information"><div class="InformationToggle__label grow text-left">Show project information</div><div class="InformationToggle__icon ml-auto"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><line x1="12" y1="5" x2="12" y2="19"></line><line x1="5" y1="12" x2="19" y2="12"></line></svg></div></button></div></div></div><div class="pt-4"><div class="container"><div class="MediaGrid"><div class="space-y-8"><div class="MediaGrid__block"><div class=""><div class="ImagesBlock"><div class="grid grid-cols-12 gap-y-8 sm:gap-8"><div class="relative 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offering of sporting equipment in addition to their new collection of activewear." alt="00021021 00 N3" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="transition duration-500 ease-out opacity-0" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N3.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N3.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N3.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N3.jpg&w=1080&q=75 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decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="transition duration-500 ease-out opacity-0" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N8.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N8.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N8.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N8.jpg&w=1080&q=75 1080w, 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Wilson Park has space for tennis gamers to hit against a giant wall -- one adorned with a Wilson-branded mural created by local graffiti artist Greg Lamarche; a half-court basketball area perfect for a game of 1-on-1 or shootarounds." alt="00021021 00 N11" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" class="transition duration-500 ease-out opacity-0" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img caption="A truly transformative space, the Thomas E. Wilson Park has space for tennis gamers to hit against a giant wall -- one adorned with a Wilson-branded mural created by local graffiti artist Greg Lamarche; a half-court basketball area perfect for a game of 1-on-1 or shootarounds." alt="00021021 00 N11" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="transition duration-500 ease-out opacity-0" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N11.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00_N11.jpg&w=750&q=75 750w, 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including the official basketball of the NBA and its premium leather footballs." alt="DSC0 E1456" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="transition duration-500 ease-out opacity-0" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2FDSC0E1456.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2FDSC0E1456.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2FDSC0E1456.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2FDSC0E1456.jpg&w=1080&q=75 1080w, 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Bergmeyer aimed to re-energize the existing space with branded moments like retro neon displays juxtaposed against the raw exposed brick walls to transform the store into a physical expression of Wilson’s heritage and future." alt="00021021 00" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" class="transition duration-500 ease-out opacity-0" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fassets-bergmeyer-com%2Fimages%2Fprojects%2F00021021_00.jpg&w=828&q=75 828w, 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That very sentiment is celebrated with the opening of Wilson’s \u003ca href=\"https://www.wilson.com/en-us/explore/sportswear/the-new-york-flagship-store\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eNew York City Flagship\u003c/a\u003e store, the first of its kind.\u003c/p\u003e\n\u003cp\u003eThis \u003cstrong\u003eexpansive 6,400-square-foot retail/event space\u003c/strong\u003e is located at 594 Broadway in SoHo, standing out in the heart of one of the city’s premier shopping districts. \u003cstrong\u003eIt reimagines the traditional sports store\u003c/strong\u003e — one that celebrates play and offers a curated assortment of best-in-class equipment and sportswear across a variety of sports. Shop the Official Basketballs of the NBA, WNBA, and March Madness – as well as the Duke, the Official Ball of the NFL. To feature the leading ball glove brand in the world, the store offers a vast selection of mitts highlighted in the glove atelier, where visitors can customize gloves to their unique looks and specifications. Explore other legendary products throughout the store. Discover hard-to-find exclusives that can’t be purchased elsewhere; pro-level tennis rackets, game-changing golf irons, and so much more.\u003c/p\u003e\n\u003cp\u003eBeyond those iconic products, you’ll find the newly launched sportswear lines for men and women. An assortment that is as stylish as SoHo made with unparalleled quality and detailing.\u003c/p\u003e\n\u003cp\u003eHaving partnered with the Wilson team on its first-ever brick-and-mortar store in its hometown of Chicago in July 2021, as well as the iconic NYC Pop-Up Museum and Retail Experience in September 2021 tied into the 2021 US Tennis Open, we were eager to continue our partnership with the Wilson creative team to \u003cstrong\u003ecollaboratively create an immersive retail and event space unlike anything before.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe existing space offered our design team a blank canvas to bring Wilson’s vision to life through architecture, interior layout, and environmental graphics while still preserving the space's unique aspects, transforming the store into a tangible expression of Wilson’s heritage and future. And perhaps this is brought to life most dramatically through the introduction of the Thomas E. Wilson Park, a three-story indoor atrium named after the brand's founder. A space that provides fans and athletes alike room to play and put Wilson gear to the test. The Park is a place for tennis gamers to try out the latest racquets against a hitting wall adorned with a Wilson-branded mural created by local graffiti artist Greg Lamarche. Or play a game of three-on-three basketball on the half-court. Maybe target practice for football and baseball. Test out Pro Staff clubs. It is the quintessential playground for kids of all ages.\u003c/p\u003e\n\u003cp\u003eAt its core, The Wilson Flagship was designed to deliver a premier experience worthy of Wilson’s devoted fanbase. \u003cstrong\u003eA place to discover, explore, engage, and immerse in their unparalleled heritage.\u003c/strong\u003e The result: well, we’ll let you experience that for yourself.\u003c/p\u003e","mediaGrid":[{"id":"228896","typeHandle":"images","aspectRatio":"landscape","images":[{"id":"228107","width":1600,"height":1067,"url":"https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/00021021_00_N3.jpg","title":"00021021 00 N3","caption":"The flagships’ elevated retail experience features one main floor for customers to shop Wilsons’ expansive offering of sporting equipment in addition to their new collection of activewear."},{"id":"228104","width":1600,"height":1070,"url":"https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/00021021_00_N8.jpg","title":"00021021 00 N8","caption":null}]},{"id":"228897","typeHandle":"images","aspectRatio":"landscape169","images":[{"id":"228103","width":1600,"height":1067,"url":"https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/00021021_00_N11.jpg","title":"00021021 00 N11","caption":"A truly transformative space, the Thomas E. 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