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class="vector-toc-numb">2</span> <span>Backlinks and search engines</span> </div> </a> <ul id="toc-Backlinks_and_search_engines-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav 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class="firstHeading mw-first-heading"><span class="mw-page-title-main">Backlink</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 23 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-23" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">23 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B1%D8%A7%D8%A8%D8%B7_%D9%86%D8%B5%D9%8A" title="رابط نصي – Arabic" lang="ar" hreflang="ar" data-title="رابط نصي" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Backlink" title="Backlink – Azerbaijani" lang="az" hreflang="az" data-title="Backlink" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Backlink" title="Backlink – Bavarian" lang="bar" hreflang="bar" data-title="Backlink" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Zp%C4%9Btn%C3%BD_odkaz" title="Zpětný odkaz – Czech" lang="cs" hreflang="cs" data-title="Zpětný odkaz" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/R%C3%BCckverweis" title="Rückverweis – German" lang="de" hreflang="de" data-title="Rückverweis" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Retroenlace" title="Retroenlace – Spanish" lang="es" hreflang="es" data-title="Retroenlace" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%BE%DB%8C%D9%88%D9%86%D8%AF_%D9%88%D8%B1%D9%88%D8%AF%DB%8C" title="پیوند ورودی – Persian" lang="fa" hreflang="fa" data-title="پیوند ورودی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Lien_retour" title="Lien retour – French" lang="fr" hreflang="fr" data-title="Lien retour" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%B0%B1%EB%A7%81%ED%81%AC" title="백링크 – Korean" lang="ko" hreflang="ko" data-title="백링크" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%AC%E0%A5%88%E0%A4%95%E0%A4%B2%E0%A4%BF%E0%A4%82%E0%A4%95" title="बैकलिंक – Hindi" lang="hi" hreflang="hi" data-title="बैकलिंक" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-ig mw-list-item"><a href="https://ig.wikipedia.org/wiki/Backlink" title="Backlink – Igbo" lang="ig" hreflang="ig" data-title="Backlink" data-language-autonym="Igbo" data-language-local-name="Igbo" class="interlanguage-link-target"><span>Igbo</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Pranala_balik" title="Pranala balik – Indonesian" lang="id" hreflang="id" data-title="Pranala balik" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Backlink" title="Backlink – Italian" lang="it" hreflang="it" data-title="Backlink" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%AC%E0%A9%88%E0%A8%95%E0%A8%B2%E0%A8%BF%E0%A9%B0%E0%A8%95" title="ਬੈਕਲਿੰਕ – Punjabi" lang="pa" hreflang="pa" data-title="ਬੈਕਲਿੰਕ" data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="Punjabi" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Backlink" title="Backlink – Portuguese" lang="pt" hreflang="pt" data-title="Backlink" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9E%D0%B1%D1%80%D0%B0%D1%82%D0%BD%D0%B0%D1%8F_%D1%81%D1%81%D1%8B%D0%BB%D0%BA%D0%B0" title="Обратная ссылка – Russian" lang="ru" hreflang="ru" data-title="Обратная ссылка" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Backlink" title="Backlink – Simple English" lang="en-simple" hreflang="en-simple" data-title="Backlink" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Sp%C3%A4tn%C3%BD_odkaz" title="Spätný odkaz – Slovak" lang="sk" hreflang="sk" data-title="Spätný odkaz" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Backlink" title="Backlink – Turkish" lang="tr" hreflang="tr" data-title="Backlink" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%97%D0%B2%D0%BE%D1%80%D0%BE%D1%82%D0%BD%D0%B5_%D0%BF%D0%BE%D1%81%D0%B8%D0%BB%D0%B0%D0%BD%D0%BD%D1%8F" title="Зворотне посилання – Ukrainian" lang="uk" hreflang="uk" data-title="Зворотне посилання" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A8%DB%8C%DA%A9_%D9%84%D9%86%DA%A9%D8%B3_%D8%A7%D9%88%D8%B1_%D8%B3%D8%B1%DA%86_%D8%A7%D9%86%D8%AC%D9%86" title="بیک لنکس اور سرچ انجن – Urdu" lang="ur" hreflang="ur" data-title="بیک لنکس اور سرچ انجن" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Backlink" title="Backlink – Vietnamese" lang="vi" hreflang="vi" data-title="Backlink" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%8F%8D%E5%90%91%E9%93%BE%E6%8E%A5" title="反向链接 – Chinese" lang="zh" hreflang="zh" data-title="反向链接" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q373952#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div 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<div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Backlink"><span>Read</span></a></li><li id="ca-more-viewsource" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Backlink&action=edit"><span>View source</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Backlink&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Backlink" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Backlink" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Backlink&oldid=1240199558" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Backlink&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Backlink&id=1240199558&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FBacklink"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FBacklink"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Backlink&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Backlink&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q373952" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> <div id="mw-indicator-pp-default" class="mw-indicator"><div class="mw-parser-output"><span typeof="mw:File"><a href="/wiki/Wikipedia:Protection_policy#semi" title="This article is semi-protected."><img alt="Page semi-protected" src="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/20px-Semi-protection-shackle.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/30px-Semi-protection-shackle.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Link from some other website (referrer) to that web resource (referent</div> <p class="mw-empty-elt"> </p><p>Relative to some web resource, a <b>backlink</b> is a <a href="/wiki/Hyperlink" title="Hyperlink">link</a> from some other <a href="/wiki/Website" title="Website">website</a> (the referrer) to that web resource (the <a href="/wiki/Referent" title="Referent">referent</a>).<sup id="cite_ref-ASIST_1-0" class="reference"><a href="#cite_note-ASIST-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> A <i>web resource</i> may be (for example) a <a href="/wiki/Website" title="Website">website</a>, <a href="/wiki/Web_page" title="Web page">web page</a>, or <a href="/wiki/Web_directory" title="Web directory">web directory</a>.<sup id="cite_ref-ASIST_1-1" class="reference"><a href="#cite_note-ASIST-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>A backlink is a <a href="/wiki/Reference" title="Reference">reference</a> comparable to a <a href="/wiki/Citation" title="Citation">citation</a>.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The quantity, quality, and relevance of backlinks for a <a href="/wiki/Web_page" title="Web page">web page</a> are among the factors that search engines like <a href="/wiki/Google" title="Google">Google</a> evaluate in order to estimate how important the page is.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Lingras_Akerkar_4-0" class="reference"><a href="#cite_note-Lingras_Akerkar-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> <a href="/wiki/PageRank" title="PageRank">PageRank</a> calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that <a href="/wiki/Google_Search" title="Google Search">Google Search</a> uses to determine how high a web page should go in <a href="/wiki/Search_engine_results_page" title="Search engine results page">search results</a>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> This <a href="/wiki/Weighting" title="Weighting">weighting</a> of backlinks is analogous to <a href="/wiki/Citation_analysis" title="Citation analysis">citation analysis</a> of books, <a href="/wiki/Scholarly_paper" class="mw-redirect" title="Scholarly paper">scholarly papers</a>, and <a href="/wiki/Academic_journal" title="Academic journal">academic journals</a>.<sup id="cite_ref-ASIST_1-2" class="reference"><a href="#cite_note-ASIST-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Lingras_Akerkar_4-1" class="reference"><a href="#cite_note-Lingras_Akerkar-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Some other words for <i>backlink</i> are <b>incoming link</b>, <b>inbound link</b>, <b>inlink</b>, <b>inward link</b>, and <b>citation</b>.<sup id="cite_ref-ASIST_1-3" class="reference"><a href="#cite_note-ASIST-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Wikis">Wikis</h2></div> <p>Backlinks are offered in <a href="/wiki/Wiki" title="Wiki">Wikis</a>, but usually only within the bounds of the Wiki itself and enabled by the database backend.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> <a href="/wiki/MediaWiki" title="MediaWiki">MediaWiki</a> specifically offers the "<a href="/wiki/Special:WhatLinksHere" title="Special:WhatLinksHere">What links here</a>" tool, some older Wikis, especially the first <a href="/wiki/WikiWikiWeb" title="WikiWikiWeb">WikiWikiWeb</a>, had the backlink functionality exposed in the page title.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Backlinks_and_search_engines">Backlinks and search engines</h2></div> <p><a href="/wiki/Search_engine" title="Search engine">Search engines</a> often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Google" title="Google">Google</a>'s description of its <a href="/wiki/PageRank" title="PageRank">PageRank</a> system (January 1998), for instance, noted that "<a href="/wiki/Google" title="Google">Google</a> interprets a link from page A to page B as a vote, by page A, for page B."<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Knowledge of this form of search engine rankings has fueled a portion of the <a href="/wiki/Search_engine_optimization" title="Search engine optimization">search engine optimization</a> (SEO) industry commonly termed <a href="/wiki/Linkspam" class="mw-redirect" title="Linkspam">linkspam</a>, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.<sup id="cite_ref-ent_11-0" class="reference"><a href="#cite_note-ent-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> In January 2017, Google launched <a href="/wiki/Google_Penguin" title="Google Penguin">Penguin 4</a> update which devalued such link spam practices.<sup id="cite_ref-ent_11-1" class="reference"><a href="#cite_note-ent-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>The significance of search engine rankings is high, and it is regarded as a crucial parameter in online business and the <a href="/wiki/Conversion_marketing" title="Conversion marketing">conversion rate</a> of visitors to any website, particularly when it comes to <a href="/wiki/Online_shopping" title="Online shopping">online shopping</a>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Blog commenting, guest blogging, article submission, <a href="/wiki/Press_release" title="Press release">press release</a> distribution, social media engagements, and forum posting can be used to increase backlinks. </p><p>Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like <a href="/wiki/Link_bait" class="mw-redirect" title="Link bait">linkbaiting</a>, require quite a bit of planning and marketing to work.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> There are also paid techniques to increase the number of backlinks to a target site. For example, private <a href="/wiki/Blog_network" class="mw-redirect" title="Blog network">blog networks</a> can be used to purchase backlinks. It has been estimated that the average cost of buying a link in 2019 was $291.55 and $391.55, when marketing blogs were excluded from the calculation.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>There are several factors that determine the value of a backlink. Backlinks from <a href="/wiki/Domain_authority" title="Domain authority">authoritative</a> sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the <a href="/wiki/Webpage" class="mw-redirect" title="Webpage">web page</a> granted the backlink.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. <a href="/wiki/Anchor_text" title="Anchor text">Anchor text</a> is the descriptive labeling of the hyperlink as it appears on a <a href="/wiki/Web_page" title="Web page">web page</a>.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Backlinks can be generated by submissions, such as directory submissions, forum submission, <a href="/wiki/Social_bookmarking" title="Social bookmarking">social bookmarking</a>, business listing, blog submissions, etc. Anchor text and webpage content congruency are highly weighted in <a href="/wiki/Search_engine_results_page" title="Search engine results page">search engine results page</a> (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>Changes to the algorithms that produce search engine rankings can place a heightened focus on relevance to a particular topic. While some backlinks might be from sources containing highly valuable metrics, they could also be unrelated to the consumer's query or interest.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> An example of this would be a link from a popular shoe blog (with valuable metrics) to a site selling vintage pencil sharpeners. While the link appears valuable, it provides little to the consumer in terms of relevance. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/Link_farm" title="Link farm">Link farms</a></li> <li><a href="/wiki/Linkback" title="Linkback">Linkback</a></li> <li><a href="/wiki/Link_building" title="Link building">Methods of website linking</a></li> <li><a href="/wiki/Internal_links" class="mw-redirect" title="Internal links">Internal links</a></li> <li><a href="/wiki/PageRank" title="PageRank">PageRank</a></li> <li><a href="/wiki/Search_engine_optimization" title="Search engine optimization">Search engine optimization</a></li> <li><a href="/wiki/Search_engine_results_page" title="Search engine results page">Search engine results page</a></li> <li><a href="/wiki/Trackback" title="Trackback">Trackback</a></li> <li><a href="/wiki/Search_engine_optimization_metrics" title="Search engine optimization metrics">Search engine optimization metrics</a></li> <li><a href="/wiki/Website_audit" title="Website audit">Website audit</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-ASIST-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-ASIST_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ASIST_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-ASIST_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-ASIST_1-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFBjörnebornIngwersen2004" class="citation journal cs1">Björneborn, Lennart; Ingwersen, Peter (2004). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140910140314/http://onlinelibrary.wiley.com/doi/10.1002/asi.20077/abstract">"Toward a Basic Framework for Webometrics"</a>. <i><a href="/wiki/Journal_of_the_Association_for_Information_Science_and_Technology" title="Journal of the Association for Information Science and Technology">Journal of the Association for Information Science and Technology</a></i>. <b>55</b> (14): 1218. <a href="/wiki/CiteSeerX_(identifier)" class="mw-redirect" title="CiteSeerX (identifier)">CiteSeerX</a> <span class="id-lock-free" title="Freely accessible"><a rel="nofollow" class="external text" href="https://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.94.1691">10.1.1.94.1691</a></span>. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1002%2Fasi.20077">10.1002/asi.20077</a>. Archived from <a rel="nofollow" class="external text" href="http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.94.1691&rep=rep1&type=pdf">the original</a> on 2014-09-10<span class="reference-accessdate">. Retrieved <span class="nowrap">2020-05-27</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Journal+of+the+Association+for+Information+Science+and+Technology&rft.atitle=Toward+a+Basic+Framework+for+Webometrics&rft.volume=55&rft.issue=14&rft.pages=1218&rft.date=2004&rft_id=https%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fsummary%3Fdoi%3D10.1.1.94.1691%23id-name%3DCiteSeerX&rft_id=info%3Adoi%2F10.1002%2Fasi.20077&rft.aulast=Bj%C3%B6rneborn&rft.aufirst=Lennart&rft.au=Ingwersen%2C+Peter&rft_id=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.94.1691%26rep%3Drep1%26type%3Dpdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGohFoo2007" class="citation book cs1">Goh, Dion; Foo, Schubert (2007). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=eNv7_KxJBUcC&pg=PA132"><i>Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively: Emerging Technologies and Applications for Searching the Web Effectively</i></a>. Information Science Reference. p. 132. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-59904-543-6" title="Special:BookSources/978-1-59904-543-6"><bdi>978-1-59904-543-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Social+Information+Retrieval+Systems%3A+Emerging+Technologies+and+Applications+for+Searching+the+Web+Effectively%3A+Emerging+Technologies+and+Applications+for+Searching+the+Web+Effectively&rft.pages=132&rft.pub=Information+Science+Reference&rft.date=2007&rft.isbn=978-1-59904-543-6&rft.aulast=Goh&rft.aufirst=Dion&rft.au=Foo%2C+Schubert&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DeNv7_KxJBUcC%26pg%3DPA132&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20111104131332/https://www.google.com/competition/howgooglesearchworks.html">"About Search"</a>. Archived from <a rel="nofollow" class="external text" href="https://www.google.com/competition/howgooglesearchworks.html">the original</a> on 2011-11-04<span class="reference-accessdate">. Retrieved <span class="nowrap">2016-04-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=About+Search&rft_id=https%3A%2F%2Fwww.google.com%2Fcompetition%2Fhowgooglesearchworks.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-Lingras_Akerkar-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-Lingras_Akerkar_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Lingras_Akerkar_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLingrasAkerkar2010" class="citation book cs1">Lingras, Pawan; Akerkar, Rajendra (10 March 2010). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=a_a5gsKxBOEC&pg=PA294">"Web Structure Mining § PageRank Algorithm"</a>. <i>Building an Intelligent Web: Theory and Practice</i>. Jones & Bartlett Publishers. p. 294. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-4496-6322-3" title="Special:BookSources/978-1-4496-6322-3"><bdi>978-1-4496-6322-3</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Web+Structure+Mining+%C2%A7+PageRank+Algorithm&rft.btitle=Building+an+Intelligent+Web%3A+Theory+and+Practice&rft.pages=294&rft.pub=Jones+%26+Bartlett+Publishers&rft.date=2010-03-10&rft.isbn=978-1-4496-6322-3&rft.aulast=Lingras&rft.aufirst=Pawan&rft.au=Akerkar%2C+Rajendra&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Da_a5gsKxBOEC%26pg%3DPA294&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFOlsen2010" class="citation book cs1">Olsen, Martin (20 May 2010). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=4RTexhx0efEC&pg=PA37">"Maximizing PageRank with New Backlinks"</a>. In Diaz, Josep; Calamoneri, Tiziana (eds.). <i>Algorithms and Complexity: 7th International Conference, CIAC 2010, Rome, Italy, May 26–28, 2010, Proceedings</i>. Berlin: Springer Science & Business Media. p. 37. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-3-642-13072-4" title="Special:BookSources/978-3-642-13072-4"><bdi>978-3-642-13072-4</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/873382847">873382847</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Maximizing+PageRank+with+New+Backlinks&rft.btitle=Algorithms+and+Complexity%3A+7th+International+Conference%2C+CIAC+2010%2C+Rome%2C+Italy%2C+May+26%E2%80%9328%2C+2010%2C+Proceedings&rft.place=Berlin&rft.pages=37&rft.pub=Springer+Science+%26+Business+Media&rft.date=2010-05-20&rft_id=info%3Aoclcnum%2F873382847&rft.isbn=978-3-642-13072-4&rft.aulast=Olsen&rft.aufirst=Martin&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D4RTexhx0efEC%26pg%3DPA37&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNieDavisonQi2006" class="citation book cs1">Nie, Lan; Davison, Brian D.; Qi, Xiaoguang (2006). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/sigirseattle20060000inte/page/91">"Topical link analysis for web search"</a></span>. <i>Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval</i>. SIGIR '06. New York, NY, US: ACM. pp. <a rel="nofollow" class="external text" href="https://archive.org/details/sigirseattle20060000inte/page/91">91–98</a>. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1145%2F1148170.1148189">10.1145/1148170.1148189</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1595933690" title="Special:BookSources/978-1595933690"><bdi>978-1595933690</bdi></a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:2877831">2877831</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Topical+link+analysis+for+web+search&rft.btitle=Proceedings+of+the+29th+annual+international+ACM+SIGIR+conference+on+Research+and+development+in+information+retrieval&rft.place=New+York%2C+NY%2C+US&rft.series=SIGIR+%2706&rft.pages=91-98&rft.pub=ACM&rft.date=2006&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A2877831%23id-name%3DS2CID&rft_id=info%3Adoi%2F10.1145%2F1148170.1148189&rft.isbn=978-1595933690&rft.aulast=Nie&rft.aufirst=Lan&rft.au=Davison%2C+Brian+D.&rft.au=Qi%2C+Xiaoguang&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fsigirseattle20060000inte%2Fpage%2F91&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSáez-Trumper2020" class="citation web cs1">Sáez-Trumper, Diego (2020-04-16). <a rel="nofollow" class="external text" href="https://medium.com/@diegosaeztrumper/open-data-and-covid-19-wikipedia-as-an-informational-resource-during-the-pandemic-dcca6a23e826">"Open data and COVID-19: Wikipedia as an informational resource during the pandemic"</a>. <i><a href="/wiki/Medium_(website)" title="Medium (website)">Medium</a></i><span class="reference-accessdate">. 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Springer-Verlag Berlin Heidelberg. p. 111. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1007%2F3-540-29267-5">10.1007/3-540-29267-5</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-3-540-25995-4" title="Special:BookSources/978-3-540-25995-4"><bdi>978-3-540-25995-4</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Wiki%3A+Web+Collaboration&rft.pages=111&rft.pub=Springer-Verlag+Berlin+Heidelberg&rft.date=2006&rft_id=info%3Adoi%2F10.1007%2F3-540-29267-5&rft.isbn=978-3-540-25995-4&rft.aulast=Ebersbach&rft.aufirst=Anja&rft.au=Glaser%2C+Markus&rft.au=Heigl%2C+Richard&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DHDKA8ViZcpsC%26pg%3DPA111&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJones2018" class="citation web cs1">Jones, Kristopher (2018-01-24). <a rel="nofollow" class="external text" href="https://www.searchenginejournal.com/content-not-ranking-google/232831/">"How to Push Great Content that Isn't Ranking Well"</a>. <i>searchenginejournal.com</i><span class="reference-accessdate">. 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Morgan James Publishing. p. 129. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-63047-793-6" title="Special:BookSources/978-1-63047-793-6"><bdi>978-1-63047-793-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Social+Media+Made+Me+Rich%3A+Here%27s+How+it+Can+do+the+Same+for+You&rft.pages=129&rft.pub=Morgan+James+Publishing&rft.date=2016&rft.isbn=978-1-63047-793-6&rft.aulast=Loop&rft.aufirst=Matthew&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DrqZmCwAAQBAJ%26pg%3DPA129&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.searchenginejournal.com/ranking-factors/anchor-text/">"Anchor Text As A Google Ranking Factor: Everything You Need to Know"</a>. <i>Search Engine Journal</i>. 2021-10-03<span class="reference-accessdate">. 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Author House. p. 80. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-4567-3892-1" title="Special:BookSources/978-1-4567-3892-1"><bdi>978-1-4567-3892-1</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Searchial+Marketing%3A%3A+How+Social+Media+Drives+Search+Optimization+in+Web+3.0&rft.pages=80&rft.pub=Author+House&rft.date=2011&rft.isbn=978-1-4567-3892-1&rft.aulast=Glazier&rft.aufirst=Alan&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Dy9XValwmetIC%26pg%3DPA80&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABacklink" class="Z3988"></span></span> </li> </ol></div></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Backlink&oldid=1240199558">https://en.wikipedia.org/w/index.php?title=Backlink&oldid=1240199558</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Internet_terminology" title="Category:Internet terminology">Internet terminology</a></li><li><a href="/wiki/Category:URL" title="Category:URL">URL</a></li><li><a href="/wiki/Category:Hypertext" title="Category:Hypertext">Hypertext</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:Wikipedia_indefinitely_semi-protected_pages" title="Category:Wikipedia indefinitely semi-protected pages">Wikipedia indefinitely semi-protected pages</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 14 August 2024, at 02:28<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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