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sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Customer Stories" class="font-bold text-t7 inline-block text-white">Customer Stories</span></div><ul class="columns-3" aria-labelledby="subNavItem-Customer Stories"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/everlane"><div class="text-base font-medium"><span class="inline-block arrow-animation">Everlane</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shop Pay speeds up checkout and boosts conversions</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/brooklinen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Brooklinen</span></div><div class="text-sm text-shade-30 group-hover:text-white">Scales their wholesale business</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/news/headless-butcherbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">ButcherBox</span></div><div class="text-sm text-shade-30 group-hover:text-white">Goes Headless</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/arhaus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Arhaus</span></div><div class="text-sm text-shade-30 group-hover:text-white">Journey from a complex custom build to Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/ruggable"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ruggable</span></div><div class="text-sm text-shade-30 group-hover:text-white">Customizes Headless ecommerce to scale with Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/carrier"><div class="text-base font-medium"><span class="inline-block arrow-animation">Carrier</span></div><div class="text-sm text-shade-30 group-hover:text-white">Launches ecommerce sites 90% faster at 10% of the cost on Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/dollar-shave-club"><div class="text-base font-medium"><span class="inline-block arrow-animation">Dollar Shave Club</span></div><div class="text-sm text-shade-30 group-hover:text-white">Migrates from a homegrown platform and cuts tech spend by 40%</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/lull"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lull</span></div><div class="text-sm text-shade-30 group-hover:text-white">25% Savings Story</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/allbirds"><div class="text-base font-medium"><span class="inline-block arrow-animation">Allbirds</span></div><div class="text-sm text-shade-30 group-hover:text-white">Omnichannel conversion soars</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise</span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world’s largest brands</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-4 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Why trust us" class="font-bold text-t7 inline-block text-white">Why trust us</span></div><ul class="pb-2" aria-labelledby="subNavItem-Why trust us"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/resource/forrester-wave-b2b"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/analyst-report/gartner-magic-quadrant"><div class="text-base font-medium"><span class="inline-block arrow-animation">2024 Gartner Magic Quadrant for Digital Commerce</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/resources/idc-marketscape-report"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation</span></div></a></li></ul></div><div class="col-span-4 col-start-5 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-What we care about" class="font-bold text-t7 inline-block text-white">What we care about</span></div><ul class="pb-2" aria-labelledby="subNavItem-What we care about"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/shopify-checkout-whitepaper"><div class="text-base font-medium"><span class="inline-block arrow-animation">The 4 must-haves for a performant checkout</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/modern-commerce-os"><div class="text-base font-medium"><span class="inline-block arrow-animation">Principals of a Modern Commerce OS</span></div></a></li></ul></div><div class="col-span-4 col-start-9 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-How we support you" class="font-bold text-t7 inline-block text-white">How we support you</span></div><ul class="pb-2" aria-labelledby="subNavItem-How we support you"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/support/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Premium Support</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Documentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help Documentation</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/professional-services/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Professional Services</span></div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise</span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world’s largest brands</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Developers-toggle-open" aria-controls="DevelopersDesktopMenu" aria-expanded="false"><span class="mr-3">Developers</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="DevelopersDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-4 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Latest Innovations" class="font-bold text-t7 inline-block text-white">Latest Innovations</span></div><ul class="pb-2" aria-labelledby="subNavItem-Latest Innovations"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Editions - June 2024</span></div></a></li></ul></div><div class="col-span-4 col-start-5 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Tools & Integrations" class="font-bold text-t7 inline-block text-white">Tools & Integrations</span></div><ul class="pb-2" aria-labelledby="subNavItem-Tools & Integrations"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/developers/tools/integrations"><div class="text-base font-medium"><span class="inline-block arrow-animation">Integrations</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://hydrogen.shopify.dev" aria-label="External source: Hydrogen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hydrogen</span></div></a></li></ul></div><div class="col-span-4 col-start-9 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Support & Resources" class="font-bold text-t7 inline-block text-white">Support & Resources</span></div><ul class="pb-2" aria-labelledby="subNavItem-Support & Resources"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify Developers"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev/docs" aria-label="External source: Documentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Documentation</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help Center</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev/changelog" aria-label="External source: Changelog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog</span></div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/hk-en/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 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2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/hk-en/enterprise/blog/topics/growth-strategies" class="no-underline text-black font-faktum font-normal hover:text-black">Growth strategies</a></div><div class="tracking-[-.02em] pb-4 hover:underline text-base desktop:text-xl text-block font-faktum font-medium"><a class="tracking-[-.02em] pb-4 hover:underline text-base desktop:text-xl text-block font-faktum font-medium" href="/hk-en/enterprise/blog/buy-now-pay-later" rel="" target="_self">Reduce Abandoned Carts with Buy Now Pay Later</a></div><p class="richtext text-body-sm font-normal text-button-light-secondary-border-active font-shopifysans">3 Sept 2020</p></div></article></div><div class="flex mt-10 font-faktum justify-between !font-medium"><div class="mx-0"><div class="flex 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Is a good speed score 50? Or should you target a Storefront speed score of 70? Find out here.","excerptHtml":"\u003cp\u003eA good Shopify speed score is your proxy to measure site performance. Is a good speed score 50? Or should you target a Storefront speed score of 70? 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Target and convert new and existing customers; only pay when customers convert on Shop.","excerptHtml":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eScale your customer growth across platforms and countries at a controlled cost with \u003ca href=\"https://www.shopify.com/shop-campaigns?utm_source=enterprise_blog\u0026amp;utm_medium=blog\u0026amp;utm_campaign=Shop_campaigns_optimization\" target=\"_blank\" title=\"Shop Campaigns webpage \" rel=\"noopener noreferrer\"\u003eShop Campaigns\u003c/a\u003e. Target and convert new and existing customers; only pay when customers convert on Shop.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":null},"authorV2":{"__typename":"ArticleAuthor","name":"Adam Rogers","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,{}],"imageUrl":"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/cover.jpg?v=1728361110","imageAltText":"Shop-Cash-Offers","modifiedAt":"8 Oct 2024","modifiedAtRaw":"2024-10-08T18:41:32Z","topicHandle":"tips-and-strategies"},{"__typename":"Article","id":"gid://shopify/Article/558650163256","handle":"shopify-audiences","title":"Introducing Shopify Audiences v2.4: drive higher ad efficiency by excluding 40% more existing customers from your ad campaigns","publishedAt":"24 Jun 2024","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/audiences-merchant-blog-image-winter-2024.png?v=1733860943","altText":"Shopify Audiences Header Image","width":3696,"height":1564},"tags":["Growth strategies"],"contentHtml":"","excerpt":"Learn how Shopify Audiences can help you find more buyers and maximize your performance across the major ad platforms with precision targeting and insights available only on Shopify.","excerptHtml":"\u003cp\u003eLearn how Shopify Audiences can help you find more buyers and maximize your performance across the major ad platforms with precision targeting and insights available only on Shopify.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":null},"authorV2":{"__typename":"ArticleAuthor","name":"Shirley Moore","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,{}],"imageUrl":"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/audiences-merchant-blog-image-winter-2024.png?v=1733860943","imageAltText":"Shopify Audiences Header Image","modifiedAt":"24 Jun 2024","modifiedAtRaw":"2024-06-24T11:30:01Z","topicHandle":"tips-and-strategies"},{"__typename":"Article","id":"gid://shopify/Article/558649999416","handle":"flash-sale","title":"What Is A Flash Sale? 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