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post-38721 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-awards tag-creativity"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2021/06/25/we-answered-the-call-3/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/mMH9JqLTB/p8ahHmNZdsuj5E3Qk4PAW94IEUv4ImZF8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2021/06/200715-00-016-source-scaled-1-1296x864.jpg" srcset="https://i1.swiftpic.io/gpj/WOY1aDSvVbwGzgOw/7cz2yz6Cu+kjQcQMLMdSjKLi/g=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2021/06/200715-00-016-source-scaled-1-1296x864.jpg 2x" alt="The Industry Had to Innovate, We Answered the Call" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-06-25T19:28:26+00:00">Jun 25 2021</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2021/06/25/we-answered-the-call-3/">The Industry Had to Innovate, We Answered the Call</a></h4> <div class="entry-summary"> <p>We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2021/06/25/we-answered-the-call-3/">Learn More</a> </div> </article> <article class="col mb-3 post-37128 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-networking"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2021/05/07/10-ways-to-make-networking-more-successful-in-online-events-4/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/J6kV5wycVB1areJmkynsxKrrqemjpdAfL6ZvKNZjSqA=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/04/Antwerp-3.jpeg" srcset="https://i7.swiftpic.io/gpj/r7NmM2IzF6e0BGFtu/NT7G/ZLXNYphO/y7F4fl5nve0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/04/Antwerp-3.jpeg 2x" alt="10 Ways to Make Networking More Successful in Online Events" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-05-07T21:35:48+00:00">May 7 2021</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2021/05/07/10-ways-to-make-networking-more-successful-in-online-events-4/">10 Ways to Make Networking More Successful in Online Events</a></h4> <div class="entry-summary"> <p>By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2021/05/07/10-ways-to-make-networking-more-successful-in-online-events-4/">Learn More</a> </div> </article> <article class="col mb-3 post-26061 post type-post status-publish format-standard has-post-thumbnail hentry category-people category-press-news category-sustainability"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2020/04/14/rachel-russell-to-judge-the-sustainable-events-awards/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/8b+XCsvhEEnwRJE/Sq3vW3+mMdwqf3FAps02gZCudNk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/Rachel-Russell-1-scaled-e1588077587731.jpg" srcset="https://i6.swiftpic.io/gpj/6KgjM8uoac3gQG3cru0LG7fNdSiBNTkxpt08Ga8BDkY=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/Rachel-Russell-1-scaled-e1588077587731.jpg 2x" alt="Rachel Russell to judge the Sustainable Event Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">People</span> <time class="updated text-uppercase" datetime="2020-04-14T11:33:04+00:00">Apr 14 2020</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2020/04/14/rachel-russell-to-judge-the-sustainable-events-awards/">Rachel Russell to judge the Sustainable Event Awards</a></h4> <div class="entry-summary"> <p>Rachel Russell, who is a Client Partner and heads up the Sustainability task-force at GPJ, has been announced as a judge for the Sustainable Event Awards. The Awards will celebrate sustainable achievements from within the industry and has three main categories: events, suppliers and venues. To ensure the awards are as sustainable as possible the …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2020/04/14/rachel-russell-to-judge-the-sustainable-events-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-24746 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2020/03/16/heres-how-you-can-avoid-the-post-pitch-dip/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/DWq+MqRavCVPy/QCEyoOxz1gunzq7wteZBB7gCBMqLg=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/03/i-fvmr86G-X51.jpg" srcset="https://i6.swiftpic.io/gpj/PznlBX6gYSjnmlHo5tWRjBhF3+IyDjrMpdDQ2QUwgDs=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/03/i-fvmr86G-X51.jpg 2x" alt="Here&#8217;s how you can avoid the post-pitch dip" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2020-03-16T14:44:43+00:00">Mar 16 2020</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2020/03/16/heres-how-you-can-avoid-the-post-pitch-dip/">Here’s how you can avoid the post-pitch dip</a></h4> <div class="entry-summary"> <p>Chris Doggart, Head of Client Success EMEA at George P. Johnson, knows that after a successful pitch, there’s often a bit of a crash on both sides. Here are his tips for making sure you hit the ground running and keep up momentum. There’s nothing quite like the euphoria that comes with getting good news …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2020/03/16/heres-how-you-can-avoid-the-post-pitch-dip/">Learn More</a> </div> </article> <article class="col mb-3 post-24142 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2020/03/16/what-is-experiential-marketing-explained-by-the-experts/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/jbQ8c/3VnM076uWZqasuKZBJYbEbIJypTNQDVbEk9/M=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/05/GULFSTREAM2021_1004_203516-2232_ALIVECOVERAGE-copy-scaled.jpg" srcset="https://i5.swiftpic.io/gpj/JG5yuxFmnzlas3ePmaHc0WqFUVsLXh1C+JZZXh9ixio=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/05/GULFSTREAM2021_1004_203516-2232_ALIVECOVERAGE-copy-scaled.jpg 2x" alt="What Is Experiential Marketing? &#8211; Explained by the Experts" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2020-03-16T14:38:25+00:00">Mar 16 2020</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2020/03/16/what-is-experiential-marketing-explained-by-the-experts/">What Is Experiential Marketing? – Explained by the Experts</a></h4> <div class="entry-summary"> <p>As we settle into 2020, it is more challenging than ever to grasp and hold the attention of your everyday consumer. With initialisms like IRL – In Real Life (essentially ‘not on the internet’ ) becoming common vernacular, brands are looking for smarter, more hands on ways to connect with and engage their audiences. In …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2020/03/16/what-is-experiential-marketing-explained-by-the-experts/">Learn More</a> </div> </article> <article class="col mb-3 post-25684 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2020/03/10/zara-kerwood-to-judge-the-campaign-tech-awards/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/xy85j491j5xD6ZZMlyFqcPllUp2fqTe3Eb8npx2V6T8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/CA180318-C2-CA180318-C2-HRE-scaled-e1587134699275.jpg" srcset="https://i2.swiftpic.io/gpj/SMh2wGQCL0ABlunDVyV+SyQC6wJ4dI2yQBBMf4lyR04=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/CA180318-C2-CA180318-C2-HRE-scaled-e1587134699275.jpg 2x" alt="Zara Kerwood to judge the Campaign Tech Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2020-03-10T14:28:27+00:00">Mar 10 2020</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2020/03/10/zara-kerwood-to-judge-the-campaign-tech-awards/">Zara Kerwood to judge the Campaign Tech Awards</a></h4> <div class="entry-summary"> <p>Zara Kerwood, Creative Technologist here at GPJ, has been invited to judge this year’s Campaign Tech Awards. The awards celebrate the marketing, advertising and media industries’ groundbreaking work driven by technology and recognise the fruits of innovation that comes from collaboration between marketing and advertising professionals and the tech community. Online judging has kicks off …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2020/03/10/zara-kerwood-to-judge-the-campaign-tech-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-24651 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2020/03/06/creatives-and-technologists-perfect-partners-or-odd-bedfellows/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/1O6e/jD5BqxjYAj/HkROlnOCmic7zyoGHpZwb5ZyLbY=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/03/CTLINKED-scaled-e1588095466860.jpg" srcset="https://i2.swiftpic.io/gpj/2RQ1eCWJiYr9ZnlbbJTdwR9eBG8/RlHNFkLBDYpksvg=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/03/CTLINKED-scaled-e1588095466860.jpg 2x" alt="Creatives and Technologists: Perfect Partners or Odd Bedfellows?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2020-03-06T15:55:53+00:00">Mar 6 2020</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2020/03/06/creatives-and-technologists-perfect-partners-or-odd-bedfellows/">Creatives and Technologists: Perfect Partners or Odd Bedfellows?</a></h4> <div class="entry-summary"> <p>Creatives explore, challenge and take risks. Technologists analyze, problem solve and deliver. Great. But is it possible to build exciting viable tech solutions and remain creative? While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2020/03/06/creatives-and-technologists-perfect-partners-or-odd-bedfellows/">Learn More</a> </div> </article> <article class="col mb-3 post-23372 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/pqSwd6c0YH0xbVj5v/qkaMJstMqRUvLwHuD4Ul2P5rI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png" srcset="https://i6.swiftpic.io/gpj/cp6skpqnkJbJJmAdQbCo3WlmsPKmz0mRt6vLvRgHfQo=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png 2x" alt="The Changing Face of Consumer Expectation &#8211; Why Brands Need to Think Mobile-First" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-12-02T14:03:10+00:00">Dec 2 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/">The Changing Face of Consumer Expectation – Why Brands Need to Think Mobile-First</a></h4> <div class="entry-summary"> <p>Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile. That’s because mobile technology is not just becoming more advanced, it has also become an increasingly integral part of consumers’ lives. Mobile is a habit creator, often seamlessly facilitating new interactions in ways …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/">Learn More</a> </div> </article> <article class="col mb-3 post-23376 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/11/22/automakers-must-incorporate-a-fourth-dimension-into-the-brand-experience/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/u7kFOKROFiacn2qIZbkKyW9sTfPdkHT6Ojgd91Tj3+0=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/GRC-2016-MF-28-002.jpg" srcset="https://i4.swiftpic.io/gpj/4PHcO/+/M1jRSC1TJU/vRmDC37I/Ik3DO+5+Lt74mJ0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/GRC-2016-MF-28-002.jpg 2x" alt="Automakers must incorporate a fourth dimension into the brand experience" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-11-22T10:02:16+00:00">Nov 22 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/11/22/automakers-must-incorporate-a-fourth-dimension-into-the-brand-experience/">Automakers must incorporate a fourth dimension into the brand experience</a></h4> <div class="entry-summary"> <p>Faced with rapidly changing value propositions, automakers need to quickly and clearly explain the value of in-car tech. Disruption has come to the motor industry, presenting brands with numerous challenges that have been well documented in the media. From hybrids and electric vehicles to ride-sharing, self-driving and autonomous technology, the landscape is constantly evolving. This …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/11/22/automakers-must-incorporate-a-fourth-dimension-into-the-brand-experience/">Learn More</a> </div> </article> <article class="col mb-3 post-26159 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/11/21/26159/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/q0JKW3d3YdA4Cj8/7LAA8wbwgaZfsItDBnhGk0n7eDY=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/Drum_Banner.jpg" srcset="https://i7.swiftpic.io/gpj/sR791UC96Vf8C4zC2n1nNpa4ultScbN/w2GyJRxQIIc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/04/Drum_Banner.jpg 2x" alt="GPJ earn 5th spot in The Drum&#8217;s Top 100 Independent Agencies" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2019-11-21T10:31:48+00:00">Nov 21 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/11/21/26159/">GPJ earn 5th spot in The Drum’s Top 100 Independent Agencies</a></h4> <div class="entry-summary"> <p>The Top 100 celebrates the best run independent agencies in 2019. Powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marketing communication firms. GPJ earned its number 5 spot in this esteemed group through showing consistent growth over the last two financial years which has …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/11/21/26159/">Learn More</a> </div> </article> <article class="col mb-3 post-23378 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/11/15/the-role-of-experiences-in-the-future-of-fintech/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/3c7KDStkmM6ZMwg53YxNSYxyBKGBPWT5mS2ZBuo2O5c=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/SEB_2574_0901_October22_2018-1-2-scaled.jpg" srcset="https://i5.swiftpic.io/gpj/qGFilWKMMqKDLj5QN2ohjSMl3y0gw21ht78anojjZOc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/SEB_2574_0901_October22_2018-1-2-scaled.jpg 2x" alt="The Role of Experiences in the Future of FinTech" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-11-15T10:21:00+00:00">Nov 15 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/11/15/the-role-of-experiences-in-the-future-of-fintech/">The Role of Experiences in the Future of FinTech</a></h4> <div class="entry-summary"> <p>Given the recent announcement that London has now officially overtaken New York “to steal the global fintech investment crown”, it’s worth exploring the city’s position as a world-leader in innovation, and the role this has played in the rise of FinTech. With leading financial services event SIBOS having just taken place in London for the …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/11/15/the-role-of-experiences-in-the-future-of-fintech/">Learn More</a> </div> </article> <article class="col mb-3 post-23380 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/11/13/how-to-make-experiences-count-and-last/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/8rYaqMAdl0NCdAgy59yNZol3x62Azjj6AiUJf4hHm5c=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/DUCF1198-1-scaled.jpg" srcset="https://i7.swiftpic.io/gpj/eRhiuVXwdwd7rCdR8PqS8vgZfFXatDiw2STWSONTRfQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/11/DUCF1198-1-scaled.jpg 2x" alt="How to make experiences count &#8211; and last" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-11-13T16:00:33+00:00">Nov 13 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/11/13/how-to-make-experiences-count-and-last/">How to make experiences count – and last</a></h4> <div class="entry-summary"> <p>Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential? In a world where mis-information and fake news exists, people want authentic interactions with brands, interactions that resonate and help build both personal and community relationships. Live events deliver this. Creating a genuine human connection means focusing on …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/11/13/how-to-make-experiences-count-and-last/">Learn More</a> </div> </article> <article class="col mb-3 post-23382 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/10/21/taking-the-jump-from-should-to-could/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/nYo1OOMhZi2qZu0Bh+9n/mECc8hykSKYe4rNSzubXS4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/10/office-1.png" srcset="https://i8.swiftpic.io/gpj/I8ZsF5ZClXPDtDyAZwf2mQMFLtNf2t1lKE4+PFUkBA0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/10/office-1.png 2x" alt="Taking the jump from ‘should’ to ‘could’" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-10-21T13:52:13+00:00">Oct 21 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/10/21/taking-the-jump-from-should-to-could/">Taking the jump from ‘should’ to ‘could’</a></h4> <div class="entry-summary"> <p>What we think about ourselves, specifically the quality and content of our thoughts, has a massive impact on our lives, whether that be personal relationships or career goals. You might not realise it, but even simpler words can play a consequential role in the decisions we make. The word ‘should’ can act as a catalyst …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/10/21/taking-the-jump-from-should-to-could/">Learn More</a> </div> </article> <article class="col mb-3 post-23384 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/10/08/how-to-use-storytelling-to-bring-your-product-to-life-at-mobile-world-congress/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/wAo4s39y8R6+9p5oZzG8yNaEVpMqyoEdydG4jKI9ybI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/10/IBM-1.png" srcset="https://i8.swiftpic.io/gpj/Vd8Q22hQLyJ64ZDy8ED7q+bVh3f+Zhqmy402jvFawBc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/10/IBM-1.png 2x" alt="How to Use Storytelling to Bring Your Product to Life at Mobile World Congress" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-10-08T10:16:56+00:00">Oct 8 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/10/08/how-to-use-storytelling-to-bring-your-product-to-life-at-mobile-world-congress/">How to Use Storytelling to Bring Your Product to Life at Mobile World Congress</a></h4> <div class="entry-summary"> <p>February 2020 may seem a long way off, but for brands with Mobile World Congress (MWC) on their radars, it’s time to start thinking about making the most of next year’s show. In fact, the GSMA confirmed it just last week, there’s no time to lose. Last year MWC was dominated by talk of a …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/10/08/how-to-use-storytelling-to-bring-your-product-to-life-at-mobile-world-congress/">Learn More</a> </div> </article> <article class="col mb-3 post-23388 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/09/25/event-experiences-with-a-human-focus/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/oadzoJ7lQdgGA5DoR4Eb3+E94LhblS2ycZT+J9ORht0=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/09/JD_0478_1828_January29_2020-scaled.jpg" srcset="https://i0.swiftpic.io/gpj/vqqdcdXT0ZQu7PCSi3EzMhAY9pGlovVZRcwUy3pN3KM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/09/JD_0478_1828_January29_2020-scaled.jpg 2x" alt="Event Experiences With a Human Focus" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-09-25T13:59:48+00:00">Sep 25 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/09/25/event-experiences-with-a-human-focus/">Event Experiences With a Human Focus</a></h4> <div class="entry-summary"> <p>In an age of digital disruption, creating powerful experiences has never been more important. Marketers know this – 84 percent of Vice President and C-Suite level executives believe in-person events are a critical component of their company’s success. Designing with a human focus should be at the core of any experience marketing and brand activation. …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/09/25/event-experiences-with-a-human-focus/">Learn More</a> </div> </article> <article class="col mb-3 post-23386 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/09/25/how-tech-is-bringing-brand-experiences-to-life/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/pLfvBMJVKLn7t416oQbw18L7XCkHjJHbwIsksJXluV4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/09/IBMWimbledon-20190911092829648.jpg" srcset="https://i1.swiftpic.io/gpj/yKxqlR/nsCK1UlKGLzkgzeQrrueQ0hjArtU4arAZyrQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/09/IBMWimbledon-20190911092829648.jpg 2x" alt="How tech is bringing brand experiences to life" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-09-25T13:18:14+00:00">Sep 25 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/09/25/how-tech-is-bringing-brand-experiences-to-life/">How tech is bringing brand experiences to life</a></h4> <div class="entry-summary"> <p>How brands are combining technology with live experiences to create real-world connections with consumers. The convergence of cloud, artificial intelligence (AI) and mixed reality is giving brands greater experiential opportunities, opening up more meaningful, relevant and immersive environments. Brands can personalise live experiences and events as well as create and scale these faster. With the …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/09/25/how-tech-is-bringing-brand-experiences-to-life/">Learn More</a> </div> </article> <article class="col mb-3 post-23390 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/08/23/why-financial-brands-should-be-banking-on-experience/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/kUWmBh4WFn4IZCacR1XYA6dcEiyELk3MDAMoUD/Cm20=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/08/GM_1377_1125_Oct22_2018-1-scaled.jpg" srcset="https://i7.swiftpic.io/gpj/vUPIkTsG/bH7H58cpSGmGbAfz9+CywXU5xZbhOKvQz0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/08/GM_1377_1125_Oct22_2018-1-scaled.jpg 2x" alt="Why Financial Brands Should Be Banking on Experience" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-08-23T09:32:42+00:00">Aug 23 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/08/23/why-financial-brands-should-be-banking-on-experience/">Why Financial Brands Should Be Banking on Experience</a></h4> <div class="entry-summary"> <p>Financial technology, or FinTech, has become a pivotal economic growth driver in the UK. We are currently the top European destination for FinTech venture capital investment. In 2018, fundraising here reached £15 billion, representing one in every six pounds invested in the sector worldwide. Only the US and China outperformed us. This year’s Innovate Finance …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/08/23/why-financial-brands-should-be-banking-on-experience/">Learn More</a> </div> </article> <article class="col mb-3 post-23400 post type-post status-publish format-standard has-post-thumbnail hentry category-research"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/06/24/the-power-of-mobile/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/ZrlhpgQ9L1eR8D0MfkD4R7EX0EGv3iQNRv/UF/S1Zmo=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1de9d6mgd11bit6j1fqp1jl61h7l0_5d133f81472c0.png" srcset="https://i5.swiftpic.io/gpj/57DOEeL8oX4HqI9YCj4wou0xK7w6MfFMX2gg1HPRSrw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1de9d6mgd11bit6j1fqp1jl61h7l0_5d133f81472c0.png 2x" alt="The Power of Mobile Whitepaper" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Research</span> <time class="updated text-uppercase" datetime="2019-06-24T10:39:50+00:00">Jun 24 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/06/24/the-power-of-mobile/">The Power of Mobile Whitepaper</a></h4> <div class="entry-summary"> <p>Learn how to invest in mobile in a way that transforms your brand experiences – our Power of Mobile Whitepaper combines bespoke research with our data and insights. Download the Whitepaper PDF Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile. Despite …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/06/24/the-power-of-mobile/">Learn More</a> </div> </article> <article class="col mb-3 post-23403 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="img flex-shrink-0" href="https://www.campaignlive.co.uk/article/seizing-mobile-moment/1584843"> <img decoding="async" src="https://i8.swiftpic.io/gpj/tcDJ87BLDWEzZ/S5mLRnU6d+sN6AghynB8adB+wURCg=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1db2vv5ni1qvfco1ljt78gp750_5cdeb749372a7.jpg" srcset="https://i0.swiftpic.io/gpj/0MlZXP8cl4LPVarIeJlExN8fOTPoGMfsTDnH6LJrGF8=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1db2vv5ni1qvfco1ljt78gp750_5cdeb749372a7.jpg 2x" alt="Seizing the mobile moment" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Uncategorized</span> <time class="updated text-uppercase" datetime="2019-05-17T13:29:10+00:00">May 17 2019</time> <h4 class="entry-title pt-2"><a href="https://www.campaignlive.co.uk/article/seizing-mobile-moment/1584843">Seizing the mobile moment</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www.campaignlive.co.uk/article/seizing-mobile-moment/1584843">Learn More</a> </div> </article> <article class="col mb-3 post-23405 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2019/05/10/seven-buzzwords-impacting-experience-marketing/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/8Oim501FywgkCcFKuo62xFccvSNVDVFi3iKCiZ3MwXo=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1dagmsgqq1k23no6j4g9dss820_5cd55c4aacc17.jpg" srcset="https://i4.swiftpic.io/gpj/LTJEeFJEOw4EcsjYNjLFe2o7Q8DHDE5dQsfB71i/TPA=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1dagmsgqq1k23no6j4g9dss820_5cd55c4aacc17.jpg 2x" alt="Seven Buzzwords Impacting Experience Marketing" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Uncategorized</span> <time class="updated text-uppercase" datetime="2019-05-10T11:04:20+00:00">May 10 2019</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2019/05/10/seven-buzzwords-impacting-experience-marketing/">Seven Buzzwords Impacting Experience Marketing</a></h4> <div class="entry-summary"> <p>The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply popular words, marketers often operate in an echo chamber that encourages social sharing and mass adoption. One thing most of us can agree on is that buzzwords spread like wildfire. They often start from …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2019/05/10/seven-buzzwords-impacting-experience-marketing/">Learn More</a> </div> </article> <article class="col mb-3 post-23407 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="img flex-shrink-0" href="https://medium.com/@gpjemea1/reconnecting-with-our-roots-how-vr-can-bring-us-back-to-reality-e34be2d847e7"> <img decoding="async" src="https://i3.swiftpic.io/gpj/KDejO3yY02uxfbcByduZN7Pzh7/mt9fLGJG6E8YfkPM=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1d9nbj0v81dalr26qpacqrpc20_5cc85ff3e80a8.jpg" srcset="https://i1.swiftpic.io/gpj/iam1kTXI4DAfEo6hw4R1IbtPHZtWfG+pNv5jQl87oUw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/p1d9nbj0v81dalr26qpacqrpc20_5cc85ff3e80a8.jpg 2x" alt="Reconnecting with our roots: How VR can bring us back to reality" class="img-fluid mb-3 rounded-2"> </a> 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