CINXE.COM

<!doctype html><html lang="en"><head><title data-rh="true">The Product Renaissance. Steven Sinofsky and Suhail Doshi in… | by Mixpanel | The Mixpanel Blog | Medium</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2017-01-26T20:55:17.789Z"/><meta data-rh="true" name="title" content="The Product Renaissance. Steven Sinofsky and Suhail Doshi in… | by Mixpanel | The Mixpanel Blog | Medium"/><meta data-rh="true" property="og:title" content="The Product Renaissance"/><meta data-rh="true" property="al:android:url" content="medium://p/5d2f38d5a7fc"/><meta data-rh="true" property="al:ios:url" content="medium://p/5d2f38d5a7fc"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" name="description" content="Last night, Andreessen Horowitz board partner and former president of Microsoft’s Windows division Steven Sinofsky joined Mixpanel CEO Suhail Doshi at Mixpanel’s Office Hours to discuss the…"/><meta data-rh="true" property="og:description" content="Steven Sinofsky and Suhail Doshi in conversation"/><meta data-rh="true" property="og:url" content="https://medium.com/mixpanel-s-the-signal/the-product-renaissance-5d2f38d5a7fc"/><meta data-rh="true" property="al:web:url" content="https://medium.com/mixpanel-s-the-signal/the-product-renaissance-5d2f38d5a7fc"/><meta data-rh="true" property="og:image" content="https://miro.medium.com/v2/resize:fit:789/1*oxn2tdaLFUFfVojmxZirJQ.png"/><meta data-rh="true" property="article:author" content="https://medium.com/@Mixpanel"/><meta data-rh="true" name="author" content="Mixpanel"/><meta data-rh="true" name="robots" content="index,noarchive,follow,max-image-preview:large"/><meta data-rh="true" name="referrer" content="unsafe-url"/><meta data-rh="true" property="twitter:title" content="The Product Renaissance"/><meta data-rh="true" name="twitter:site" content="@mixpanel"/><meta data-rh="true" name="twitter:app:url:iphone" content="medium://p/5d2f38d5a7fc"/><meta data-rh="true" property="twitter:description" content="Steven Sinofsky and Suhail Doshi in conversation"/><meta data-rh="true" name="twitter:image:src" content="https://miro.medium.com/v2/resize:fit:789/1*oxn2tdaLFUFfVojmxZirJQ.png"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/><meta data-rh="true" name="twitter:creator" content="@mixpanel"/><meta data-rh="true" name="twitter:label1" content="Reading time"/><meta data-rh="true" name="twitter:data1" content="2 min read"/><link data-rh="true" rel="icon" href="https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19"/><link data-rh="true" rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml"/><link data-rh="true" rel="apple-touch-icon" sizes="152x152" href="https://miro.medium.com/v2/resize:fill:304:304/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="120x120" href="https://miro.medium.com/v2/resize:fill:240:240/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="76x76" href="https://miro.medium.com/v2/resize:fill:152:152/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="60x60" href="https://miro.medium.com/v2/resize:fill:120:120/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="mask-icon" href="https://miro.medium.com/v2/resize:fill:1000:1000/7*GAOKVe--MXbEJmV9230oOQ.png" color="#171717"/><link data-rh="true" rel="preconnect" href="https://glyph.medium.com" crossOrigin=""/><link data-rh="true" id="glyph_preload_link" rel="preload" as="style" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" id="glyph_link" rel="stylesheet" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" rel="author" href="https://medium.com/@Mixpanel"/><link data-rh="true" rel="canonical" href="https://blog.mixpanel.com/2017/01/26/product-trends-2017/"/><link data-rh="true" rel="alternate" href="android-app://com.medium.reader/https/medium.com/p/5d2f38d5a7fc"/><script data-rh="true" type="application/ld+json">{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","image":["https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1200\u002F1*oxn2tdaLFUFfVojmxZirJQ.png"],"url":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal\u002Fthe-product-renaissance-5d2f38d5a7fc","dateCreated":"2017-01-26T18:49:59.000Z","datePublished":"2017-01-26T18:49:59.000Z","dateModified":"2018-06-06T17:41:12.123Z","headline":"The Product Renaissance - The Mixpanel Blog - Medium","name":"The Product Renaissance - The Mixpanel Blog - Medium","description":"Last night, Andreessen Horowitz board partner and former president of Microsoft’s Windows division Steven Sinofsky joined Mixpanel CEO Suhail Doshi at Mixpanel’s Office Hours to discuss the…","identifier":"5d2f38d5a7fc","author":{"@type":"Person","name":"Mixpanel","url":"https:\u002F\u002Fmedium.com\u002F@Mixpanel"},"creator":["Mixpanel"],"publisher":{"@type":"Organization","name":"The Mixpanel Blog","url":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal","logo":{"@type":"ImageObject","width":294,"height":60,"url":"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:588\u002F1*4xIuKpG9U_m3zLX76_6lyA.png"}},"mainEntityOfPage":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal\u002Fthe-product-renaissance-5d2f38d5a7fc"}</script><style type="text/css" data-fela-rehydration="540" data-fela-type="STATIC">html{box-sizing:border-box;-webkit-text-size-adjust:100%}*, *:before, *:after{box-sizing:inherit}body{margin:0;padding:0;text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased;color:rgba(0,0,0,0.8);position:relative;min-height:100vh}h1, h2, h3, h4, h5, h6, dl, dd, ol, ul, menu, figure, blockquote, p, pre, form{margin:0}menu, ol, ul{padding:0;list-style:none;list-style-image:none}main{display:block}a{color:inherit;text-decoration:none}a, button, input{-webkit-tap-highlight-color:transparent}img, svg{vertical-align:middle}button{background:transparent;overflow:visible}button, input, optgroup, select, textarea{margin:0}:root{--reach-tabs:1;--reach-menu-button:1}#speechify-root{font-family:Sohne, sans-serif}div[data-popper-reference-hidden="true"]{visibility:hidden;pointer-events:none}.grecaptcha-badge{visibility:hidden} /*XCode style (c) Angel Garcia <angelgarcia.mail@gmail.com>*/.hljs {background: #fff;color: black; }/* Gray DOCTYPE selectors like WebKit */ .xml .hljs-meta {color: #c0c0c0; }.hljs-comment, .hljs-quote {color: #007400; }.hljs-tag, .hljs-attribute, .hljs-keyword, .hljs-selector-tag, .hljs-literal, .hljs-name {color: #aa0d91; }.hljs-variable, .hljs-template-variable {color: #3F6E74; }.hljs-code, .hljs-string, .hljs-meta .hljs-string {color: #c41a16; }.hljs-regexp, .hljs-link {color: #0E0EFF; }.hljs-title, .hljs-symbol, .hljs-bullet, .hljs-number {color: #1c00cf; }.hljs-section, .hljs-meta {color: #643820; }.hljs-title.class_, .hljs-class .hljs-title, .hljs-type, .hljs-built_in, .hljs-params {color: #5c2699; }.hljs-attr {color: #836C28; }.hljs-subst {color: #000; }.hljs-formula {background-color: #eee;font-style: italic; }.hljs-addition {background-color: #baeeba; }.hljs-deletion {background-color: #ffc8bd; }.hljs-selector-id, .hljs-selector-class {color: #9b703f; }.hljs-doctag, .hljs-strong {font-weight: bold; }.hljs-emphasis {font-style: italic; } </style><style type="text/css" data-fela-rehydration="540" data-fela-type="KEYFRAME">@-webkit-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@-moz-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE">.a{font-family:medium-content-sans-serif-font, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif}.b{font-weight:400}.c{background-color:rgba(255, 255, 255, 1)}.l{display:block}.m{position:sticky}.n{top:0}.o{z-index:500}.p{padding:0 24px}.q{align-items:center}.r{border-bottom:solid 1px #F2F2F2}.y{height:41px}.z{line-height:20px}.ab{display:flex}.ac{height:57px}.ae{flex:1 0 auto}.af{color:inherit}.ag{fill:inherit}.ah{font-size:inherit}.ai{border:inherit}.aj{font-family:inherit}.ak{letter-spacing:inherit}.al{font-weight:inherit}.am{padding:0}.an{margin:0}.ao{cursor:pointer}.ap:disabled{cursor:not-allowed}.aq:disabled{color:#6B6B6B}.ar:disabled{fill:#6B6B6B}.au{width:auto}.av path{fill:#242424}.aw{height:25px}.ax{margin-left:16px}.ay{border:none}.az{border-radius:20px}.ba{width:240px}.bb{background:#F9F9F9}.bc path{fill:#6B6B6B}.be{outline:none}.bf{font-family:sohne, "Helvetica Neue", Helvetica, Arial, sans-serif}.bg{font-size:14px}.bh{width:100%}.bi{padding:10px 20px 10px 0}.bj{background-color:transparent}.bk{color:#242424}.bl::placeholder{color:#6B6B6B}.bm{display:inline-block}.bn{margin-left:12px}.bo{margin-right:12px}.bp{border-radius:4px}.bq{margin-left:24px}.br{height:24px}.bx{background-color:#F9F9F9}.by{border-radius:50%}.bz{height:32px}.ca{width:32px}.cb{justify-content:center}.ch{max-width:680px}.ci{min-width:0}.cj{animation:k1 1.2s ease-in-out infinite}.ck{height:100vh}.cl{margin-bottom:16px}.cm{margin-top:48px}.cn{align-items:flex-start}.co{flex-direction:column}.cp{justify-content:space-between}.cq{margin-bottom:24px}.cw{width:80%}.cx{background-color:#F2F2F2}.dd{height:44px}.de{width:44px}.df{margin:auto 0}.dg{margin-bottom:4px}.dh{height:16px}.di{width:120px}.dj{width:80px}.dp{margin-bottom:8px}.dq{width:96%}.dr{width:98%}.ds{width:81%}.dt{margin-left:8px}.du{color:#6B6B6B}.dv{font-size:13px}.dw{height:100%}.ep{color:#FFFFFF}.eq{fill:#FFFFFF}.er{background:rgba(165, 109, 179, 1)}.es{border-color:rgba(165, 109, 179, 1)}.ew:disabled{cursor:inherit !important}.ex:disabled{opacity:0.3}.ey:disabled:hover{background:rgba(165, 109, 179, 1)}.ez:disabled:hover{border-color:rgba(165, 109, 179, 1)}.fa{border-radius:99em}.fb{border-width:1px}.fc{border-style:solid}.fd{box-sizing:border-box}.fe{text-decoration:none}.ff{text-align:center}.fi{margin-right:32px}.fj{position:relative}.fk{fill:#6B6B6B}.fn{background:transparent}.fo svg{margin-left:4px}.fp svg{fill:#6B6B6B}.fr{box-shadow:inset 0 0 0 1px rgba(0, 0, 0, 0.05)}.fs{position:absolute}.fz{margin:0 24px}.gd{background:rgba(255, 255, 255, 1)}.ge{border:1px solid #F2F2F2}.gf{box-shadow:0 1px 4px #F2F2F2}.gg{max-height:100vh}.gh{overflow-y:auto}.gi{left:0}.gj{top:calc(100vh + 100px)}.gk{bottom:calc(100vh + 100px)}.gl{width:10px}.gm{pointer-events:none}.gn{word-break:break-word}.go{word-wrap:break-word}.gp:after{display:block}.gq:after{content:""}.gr:after{clear:both}.gs{line-height:1.23}.gt{letter-spacing:0}.gu{font-style:normal}.gv{font-weight:700}.hq{margin-bottom:-0.27em}.hr{line-height:1.394}.im{align-items:baseline}.in{width:48px}.io{height:48px}.ip{border:2px solid rgba(255, 255, 255, 1)}.iq{z-index:0}.ir{box-shadow:none}.is{border:1px solid rgba(0, 0, 0, 0.05)}.it{margin-left:-12px}.iu{width:28px}.iv{height:28px}.iw{z-index:1}.ix{width:24px}.iy{margin-bottom:2px}.iz{flex-wrap:nowrap}.ja{font-size:16px}.jb{line-height:24px}.jd{margin:0 8px}.je{display:inline}.jf{color:rgba(165, 109, 179, 1)}.jg{fill:rgba(165, 109, 179, 1)}.jj{flex:0 0 auto}.jm{flex-wrap:wrap}.jp{white-space:pre-wrap}.jq{margin-right:4px}.jr{overflow:hidden}.js{max-height:20px}.jt{text-overflow:ellipsis}.ju{display:-webkit-box}.jv{-webkit-line-clamp:1}.jw{-webkit-box-orient:vertical}.jx{word-break:break-all}.jz{padding-left:8px}.ka{padding-right:8px}.lb> *{flex-shrink:0}.lc{overflow-x:scroll}.ld::-webkit-scrollbar{display:none}.le{scrollbar-width:none}.lf{-ms-overflow-style:none}.lg{width:74px}.lh{flex-direction:row}.li{z-index:2}.ll{-webkit-user-select:none}.lm{border:0}.ln{fill:rgba(117, 117, 117, 1)}.lq{outline:0}.lr{user-select:none}.ls> svg{pointer-events:none}.mb{cursor:progress}.mc{margin-left:4px}.md{margin-top:0px}.me{opacity:1}.mf{padding:4px 0}.mi{width:16px}.mk{display:inline-flex}.mq{max-width:100%}.mr{padding:8px 2px}.ms svg{color:#6B6B6B}.nj{margin-left:auto}.nk{margin-right:auto}.nl{max-width:789px}.nr{clear:both}.nt{cursor:zoom-in}.nu{z-index:auto}.nw{height:auto}.nx{line-height:1.58}.ny{letter-spacing:-0.004em}.nz{font-family:source-serif-pro, Georgia, Cambria, "Times New Roman", Times, serif}.os{margin-bottom:-0.46em}.ot{background:none}.ou{box-shadow:inset 3px 0 0 0 #242424}.ov{padding-left:23px}.ow{margin-left:-20px}.ox{font-style:italic}.oy{text-decoration:underline}.oz{max-width:792px}.pa{margin-bottom:26px}.pb{margin-top:6px}.pc{margin-top:8px}.pd{margin-right:8px}.pe{padding:8px 16px}.pf{border-radius:100px}.pg{transition:background 300ms ease}.pi{white-space:nowrap}.pj{border-top:none}.pk{margin-bottom:14px}.pl{height:52px}.pm{max-height:52px}.pn{box-sizing:content-box}.po{position:static}.pq{max-width:155px}.pw{margin-right:20px}.qc{height:0px}.qd{margin-bottom:40px}.qe{margin-bottom:48px}.qs{border-radius:2px}.qu{height:64px}.qv{width:64px}.qw{align-self:flex-end}.qx{flex:1 1 auto}.rd{padding-right:4px}.re{font-weight:500}.rr{margin-top:16px}.rs{color:rgba(255, 255, 255, 1)}.rt{fill:rgba(255, 255, 255, 1)}.ru{background:rgba(25, 25, 25, 1)}.rv{border-color:rgba(25, 25, 25, 1)}.ry:disabled{opacity:0.1}.rz:disabled:hover{background:rgba(25, 25, 25, 1)}.sa:disabled:hover{border-color:rgba(25, 25, 25, 1)}.sw{gap:18px}.sx{fill:rgba(61, 61, 61, 1)}.sz{margin-top:32px}.ta{fill:#242424}.tb{background:0}.tc{border-color:#242424}.td:disabled:hover{color:#242424}.te:disabled:hover{fill:#242424}.tf:disabled:hover{border-color:#242424}.tq{border-bottom:solid 1px #E5E5E5}.tr{margin-top:72px}.ts{padding:24px 0}.tt{margin-bottom:0px}.tu{margin-right:16px}.as:hover:not(:disabled){color:rgba(25, 25, 25, 1)}.at:hover:not(:disabled){fill:rgba(25, 25, 25, 1)}.et:hover{background:rgba(140, 95, 151, 1)}.eu:hover{border-color:rgba(140, 95, 151, 1)}.ev:hover{cursor:pointer}.fl:hover{color:#242424}.fm:hover{fill:#242424}.fq:hover svg{fill:#242424}.ft:hover{background-color:rgba(0, 0, 0, 0.1)}.jc:hover{text-decoration:underline}.jh:hover:not(:disabled){color:rgba(140, 95, 151, 1)}.ji:hover:not(:disabled){fill:rgba(140, 95, 151, 1)}.lp:hover{fill:rgba(8, 8, 8, 1)}.mg:hover{fill:#000000}.mh:hover p{color:#000000}.mj:hover{color:#000000}.mt:hover svg{color:#000000}.ph:hover{background-color:#F2F2F2}.qt:hover{background-color:none}.rw:hover{background:#000000}.rx:hover{border-color:#242424}.sy:hover{fill:rgba(25, 25, 25, 1)}.bd:focus-within path{fill:#242424}.lo:focus{fill:rgba(8, 8, 8, 1)}.mu:focus svg{color:#000000}.nv:focus{transform:scale(1.01)}.lt:active{border-style:none}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (min-width: 1080px)">.d{display:none}.bw{width:64px}.cg{margin:0 64px}.cv{height:48px}.dc{margin-bottom:52px}.do{margin-bottom:48px}.ef{font-size:14px}.eg{line-height:20px}.em{font-size:13px}.eo{padding:5px 12px}.fh{display:flex}.fy{margin-bottom:68px}.gc{max-width:680px}.hm{font-size:42px}.hn{margin-top:1.19em}.ho{line-height:52px}.hp{letter-spacing:-0.011em}.ie{font-size:22px}.if{margin-top:0.92em}.ig{line-height:28px}.il{align-items:center}.kn{border-top:solid 1px #F2F2F2}.ko{border-bottom:solid 1px #F2F2F2}.kp{margin:32px 0 0}.kq{padding:3px 8px}.kz> *{margin-right:24px}.la> :last-child{margin-right:0}.ma{margin-top:0px}.mp{margin:0}.nq{margin-top:56px}.oo{font-size:20px}.op{margin-top:2.14em}.oq{line-height:32px}.or{letter-spacing:-0.003em}.pv{display:inline-block}.qb{margin-bottom:104px}.qf{flex-direction:row}.qi{margin-bottom:0}.qj{margin-right:20px}.qy{max-width:500px}.rp{line-height:24px}.rq{letter-spacing:0}.sf{margin-bottom:88px}.si{margin-bottom:72px}.st{font-size:24px}.su{line-height:30px}.sv{letter-spacing:-0.016em}.tk{width:min-width}.tp{padding-top:72px}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (max-width: 1079.98px)">.e{display:none}.lz{margin-top:0px}.pu{display:inline-block}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (max-width: 903.98px)">.f{display:none}.ly{margin-top:0px}.pt{display:inline-block}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (max-width: 727.98px)">.g{display:none}.lw{margin-top:0px}.lx{margin-right:0px}.ps{display:inline-block}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (max-width: 551.98px)">.h{display:none}.s{display:flex}.t{justify-content:space-between}.bs{width:24px}.cc{margin:0 24px}.cr{height:40px}.cy{margin-bottom:44px}.dk{margin-bottom:32px}.dx{font-size:13px}.dy{line-height:20px}.eh{padding:0px 8px 1px}.fu{margin-bottom:4px}.gw{font-size:32px}.gx{margin-top:1.01em}.gy{line-height:38px}.gz{letter-spacing:-0.014em}.hs{font-size:18px}.ht{margin-top:0.79em}.hu{line-height:24px}.ih{align-items:flex-start}.jk{flex-direction:column}.jn{margin-bottom:2px}.kb{margin:24px -24px 0}.kc{padding:0}.kr> *{margin-right:8px}.ks> :last-child{margin-right:24px}.lj{margin-left:0px}.lu{margin-top:0px}.lv{margin-right:0px}.ml{margin:0}.mv{border:1px solid #F2F2F2}.mw{border-radius:99em}.mx{padding:0px 16px 0px 12px}.my{height:38px}.mz{align-items:center}.nb svg{margin-right:8px}.nm{margin-top:40px}.oa{margin-top:1.56em}.ob{line-height:28px}.oc{letter-spacing:-0.003em}.pr{display:inline-block}.px{margin-bottom:96px}.qq{margin-bottom:20px}.qr{margin-right:0}.rc{max-width:100%}.rf{font-size:24px}.rg{line-height:30px}.rh{letter-spacing:-0.016em}.sb{margin-bottom:64px}.sj{font-size:20px}.sk{letter-spacing:0}.tg{width:100%}.tl{padding-top:48px}.na:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (min-width: 904px) and (max-width: 1079.98px)">.i{display:none}.bv{width:64px}.cf{margin:0 64px}.cu{height:48px}.db{margin-bottom:52px}.dn{margin-bottom:48px}.ed{font-size:14px}.ee{line-height:20px}.ek{font-size:13px}.el{padding:5px 12px}.fg{display:flex}.fx{margin-bottom:68px}.gb{max-width:680px}.hi{font-size:42px}.hj{margin-top:1.19em}.hk{line-height:52px}.hl{letter-spacing:-0.011em}.ib{font-size:22px}.ic{margin-top:0.92em}.id{line-height:28px}.ik{align-items:center}.kj{border-top:solid 1px #F2F2F2}.kk{border-bottom:solid 1px #F2F2F2}.kl{margin:32px 0 0}.km{padding:3px 8px}.kx> *{margin-right:24px}.ky> :last-child{margin-right:0}.mo{margin:0}.np{margin-top:56px}.ok{font-size:20px}.ol{margin-top:2.14em}.om{line-height:32px}.on{letter-spacing:-0.003em}.qa{margin-bottom:104px}.qg{flex-direction:row}.qk{margin-bottom:0}.ql{margin-right:20px}.qz{max-width:500px}.rn{line-height:24px}.ro{letter-spacing:0}.se{margin-bottom:88px}.sh{margin-bottom:72px}.sq{font-size:24px}.sr{line-height:30px}.ss{letter-spacing:-0.016em}.tj{width:min-width}.to{padding-top:72px}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (min-width: 728px) and (max-width: 903.98px)">.j{display:none}.w{display:flex}.x{justify-content:space-between}.bu{width:64px}.ce{margin:0 48px}.ct{height:48px}.da{margin-bottom:52px}.dm{margin-bottom:48px}.eb{font-size:13px}.ec{line-height:20px}.ej{padding:0px 8px 1px}.fw{margin-bottom:68px}.ga{max-width:680px}.he{font-size:42px}.hf{margin-top:1.19em}.hg{line-height:52px}.hh{letter-spacing:-0.011em}.hy{font-size:22px}.hz{margin-top:0.92em}.ia{line-height:28px}.ij{align-items:center}.kf{border-top:solid 1px #F2F2F2}.kg{border-bottom:solid 1px #F2F2F2}.kh{margin:32px 0 0}.ki{padding:3px 8px}.kv> *{margin-right:24px}.kw> :last-child{margin-right:0}.mn{margin:0}.no{margin-top:56px}.og{font-size:20px}.oh{margin-top:2.14em}.oi{line-height:32px}.oj{letter-spacing:-0.003em}.pz{margin-bottom:104px}.qh{flex-direction:row}.qm{margin-bottom:0}.qn{margin-right:20px}.ra{max-width:500px}.rl{line-height:24px}.rm{letter-spacing:0}.sd{margin-bottom:88px}.sg{margin-bottom:72px}.sn{font-size:24px}.so{line-height:30px}.sp{letter-spacing:-0.016em}.ti{width:min-width}.tn{padding-top:72px}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="all and (min-width: 552px) and (max-width: 727.98px)">.k{display:none}.u{display:flex}.v{justify-content:space-between}.bt{width:24px}.cd{margin:0 24px}.cs{height:40px}.cz{margin-bottom:44px}.dl{margin-bottom:32px}.dz{font-size:13px}.ea{line-height:20px}.ei{padding:0px 8px 1px}.fv{margin-bottom:4px}.ha{font-size:32px}.hb{margin-top:1.01em}.hc{line-height:38px}.hd{letter-spacing:-0.014em}.hv{font-size:18px}.hw{margin-top:0.79em}.hx{line-height:24px}.ii{align-items:flex-start}.jl{flex-direction:column}.jo{margin-bottom:2px}.kd{margin:24px 0 0}.ke{padding:0}.kt> *{margin-right:8px}.ku> :last-child{margin-right:8px}.lk{margin-left:0px}.mm{margin:0}.nc{border:1px solid #F2F2F2}.nd{border-radius:99em}.ne{padding:0px 16px 0px 12px}.nf{height:38px}.ng{align-items:center}.ni svg{margin-right:8px}.nn{margin-top:40px}.od{margin-top:1.56em}.oe{line-height:28px}.of{letter-spacing:-0.003em}.py{margin-bottom:96px}.qo{margin-bottom:20px}.qp{margin-right:0}.rb{max-width:100%}.ri{font-size:24px}.rj{line-height:30px}.rk{letter-spacing:-0.016em}.sc{margin-bottom:64px}.sl{font-size:20px}.sm{letter-spacing:0}.th{width:100%}.tm{padding-top:48px}.nh:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="print">.pp{display:none}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="(orientation: landscape) and (max-width: 903.98px)">.jy{max-height:none}</style><style type="text/css" data-fela-rehydration="540" data-fela-type="RULE" media="(prefers-reduced-motion: no-preference)">.ns{transition:transform 300ms cubic-bezier(0.2, 0, 0.2, 1)}</style></head><body><div id="root"><div class="a b c"><div class="d e f g h i j k"></div><script>document.domain = document.domain;</script><div class="l c"><div class="l m n o c"><div class="p q r s t u v w x i d y z"><a class="du ag dv bf ak b am an ao ap aq ar as at s u w i d q dw z" href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com%2Fp%2F5d2f38d5a7fc&%7Efeature=LoOpenInAppButton&%7Echannel=ShowPostUnderCollection&source=---top_nav_layout_nav----------------------------------" rel="noopener follow">Open in app<svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" fill="none" viewBox="0 0 10 10" class="dt"><path fill="currentColor" d="M.985 8.485a.375.375 0 1 0 .53.53zM8.75 1.25h.375A.375.375 0 0 0 8.75.875zM8.375 6.5a.375.375 0 1 0 .75 0zM3.5.875a.375.375 0 1 0 0 .75zm-1.985 8.14 7.5-7.5-.53-.53-7.5 7.5zm6.86-7.765V6.5h.75V1.25zM3.5 1.625h5.25v-.75H3.5z"></path></svg></a><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="p q r ab ac"><div class="ab q ae"><a class="af ag ah ai aj ak al am an ao ap aq ar as at ab" aria-label="Homepage" data-testid="headerMediumLogo" rel="noopener follow" href="/?source=---top_nav_layout_nav----------------------------------"><svg xmlns="http://www.w3.org/2000/svg" width="719" height="160" fill="none" viewBox="0 0 719 160" class="au av aw"><path fill="#242424" d="m174.104 9.734.215-.047V8.02H130.39L89.6 103.89 48.81 8.021H1.472v1.666l.212.047c8.018 1.81 12.09 4.509 12.09 14.242V137.93c0 9.734-4.087 12.433-12.106 14.243l-.212.047v1.671h32.118v-1.665l-.213-.048c-8.018-1.809-12.089-4.509-12.089-14.242V30.586l52.399 123.305h2.972l53.925-126.743V140.75c-.687 7.688-4.721 10.062-11.982 11.701l-.215.05v1.652h55.948v-1.652l-.215-.05c-7.269-1.639-11.4-4.013-12.087-11.701l-.037-116.774h.037c0-9.733 4.071-12.432 12.087-14.242m25.555 75.488c.915-20.474 8.268-35.252 20.606-35.507 3.806.063 6.998 1.312 9.479 3.714 5.272 5.118 7.751 15.812 7.368 31.793zm-.553 5.77h65.573v-.275c-.186-15.656-4.721-27.834-13.466-36.196-7.559-7.227-18.751-11.203-30.507-11.203h-.263c-6.101 0-13.584 1.48-18.909 4.16-6.061 2.807-11.407 7.003-15.855 12.511-7.161 8.874-11.499 20.866-12.554 34.343q-.05.606-.092 1.212a50 50 0 0 0-.065 1.151 85.807 85.807 0 0 0-.094 5.689c.71 30.524 17.198 54.917 46.483 54.917 25.705 0 40.675-18.791 44.407-44.013l-1.886-.664c-6.557 13.556-18.334 21.771-31.738 20.769-18.297-1.369-32.314-19.922-31.042-42.395m139.722 41.359c-2.151 5.101-6.639 7.908-12.653 7.908s-11.513-4.129-15.418-11.63c-4.197-8.053-6.405-19.436-6.405-32.92 0-28.067 8.729-46.22 22.24-46.22 5.657 0 10.111 2.807 12.236 7.704zm43.499 20.008c-8.019-1.897-12.089-4.722-12.089-14.951V1.309l-48.716 14.353v1.757l.299-.024c6.72-.543 11.278.386 13.925 2.83 2.072 1.915 3.082 4.853 3.082 8.987v18.66c-4.803-3.067-10.516-4.56-17.448-4.56-14.059 0-26.909 5.92-36.176 16.672-9.66 11.205-14.767 26.518-14.767 44.278-.003 31.72 15.612 53.039 38.851 53.039 13.595 0 24.533-7.449 29.54-20.013v16.865h43.711v-1.746zM424.1 19.819c0-9.904-7.468-17.374-17.375-17.374-9.859 0-17.573 7.632-17.573 17.374s7.721 17.374 17.573 17.374c9.907 0 17.375-7.47 17.375-17.374m11.499 132.546c-8.019-1.897-12.089-4.722-12.089-14.951h-.035V43.635l-43.714 12.551v1.705l.263.024c9.458.842 12.047 4.1 12.047 15.152v81.086h43.751v-1.746zm112.013 0c-8.018-1.897-12.089-4.722-12.089-14.951V43.635l-41.621 12.137v1.71l.246.026c7.733.813 9.967 4.257 9.967 15.36v59.279c-2.578 5.102-7.415 8.131-13.274 8.336-9.503 0-14.736-6.419-14.736-18.073V43.638l-43.714 12.55v1.703l.262.024c9.459.84 12.05 4.097 12.05 15.152v50.17a56.3 56.3 0 0 0 .91 10.444l.787 3.423c3.701 13.262 13.398 20.197 28.59 20.197 12.868 0 24.147-7.966 29.115-20.43v17.311h43.714v-1.747zm169.818 1.788v-1.749l-.213-.05c-8.7-2.006-12.089-5.789-12.089-13.49v-63.79c0-19.89-11.171-31.761-29.883-31.761-13.64 0-25.141 7.882-29.569 20.16-3.517-13.01-13.639-20.16-28.606-20.16-13.146 0-23.449 6.938-27.869 18.657V43.643L545.487 55.68v1.715l.263.024c9.345.829 12.047 4.181 12.047 14.95v81.784h40.787v-1.746l-.215-.053c-6.941-1.631-9.181-4.606-9.181-12.239V66.998c1.836-4.289 5.537-9.37 12.853-9.37 9.086 0 13.692 6.296 13.692 18.697v77.828h40.797v-1.746l-.215-.053c-6.94-1.631-9.18-4.606-9.18-12.239V75.066a42 42 0 0 0-.578-7.26c1.947-4.661 5.86-10.177 13.475-10.177 9.214 0 13.691 6.114 13.691 18.696v77.828z"></path></svg></a><div class="ax h"><div class="ab ay az ba bb q bc bd"><div class="bm" aria-hidden="false" aria-describedby="searchResults" aria-labelledby="searchResults"></div><div class="bn bo ab"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div><input role="combobox" aria-controls="searchResults" aria-expanded="false" aria-label="search" data-testid="headerSearchInput" tabindex="0" class="ay be bf bg z bh bi bj bk bl" placeholder="Search" value=""/></div></div></div><div class="h k w fg fh"><div class="fi ab"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerWriteButton" rel="noopener follow" href="/m/signin?operation=register&redirect=https%3A%2F%2Fmedium.com%2Fnew-story&source=---top_nav_layout_nav-----------------------new_post_topnav-----------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Write"><path fill="currentColor" d="M14 4a.5.5 0 0 0 0-1zm7 6a.5.5 0 0 0-1 0zm-7-7H4v1h10zM3 4v16h1V4zm1 17h16v-1H4zm17-1V10h-1v10zm-1 1a1 1 0 0 0 1-1h-1zM3 20a1 1 0 0 0 1 1v-1zM4 3a1 1 0 0 0-1 1h1z"></path><path stroke="currentColor" d="m17.5 4.5-8.458 8.458a.25.25 0 0 0-.06.098l-.824 2.47a.25.25 0 0 0 .316.316l2.47-.823a.25.25 0 0 0 .098-.06L19.5 6.5m-2-2 2.323-2.323a.25.25 0 0 1 .354 0l1.646 1.646a.25.25 0 0 1 0 .354L19.5 6.5m-2-2 2 2"></path></svg><div class="dt l">Write</div></div></a></span></div></div><div class="k j i d"><div class="fi ab"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSearchButton" rel="noopener follow" href="/search?source=---top_nav_layout_nav----------------------------------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Search"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div></a></div></div><div class="fi h k j"><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="l" aria-hidden="false"><button class="ay fn am ab q ao fo fp fq" aria-label="user options menu" data-testid="headerUserIcon"><div class="l fj"><img alt="" class="l fd by bz ca cx" src="https://miro.medium.com/v2/resize:fill:64:64/1*dmbNkD5D-u45r44go_cf0g.png" width="32" height="32" loading="lazy" role="presentation"/><div class="fr by l bz ca fs n ay ft"></div></div></button></div></div></div><div class="l"><div class="fu fv fw fx fy l"><div class="ab cb"><div class="ci bh fz ga gb gc"></div></div><article><div class="l"><div class="l"><span class="l"></span><section><div><div class="fs gi gj gk gl gm"></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="22b1" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq bk" data-testid="storyTitle">The Product Renaissance</h1></div><div><h2 id="afc0" class="pw-subtitle-paragraph hr gt gu bf b hs ht hu hv hw hx hy hz ia ib ic id ie if ig cq du">Steven Sinofsky and Suhail Doshi in conversation</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="ih ii ij ik il ab"><div><div class="ab im"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@Mixpanel?source=post_page---byline--5d2f38d5a7fc--------------------------------"><div class="l in io by ip iq"><div class="l fj"><img alt="Mixpanel" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*ILXnVZy4YDjFCXVIwi2Zzw.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="ir by l dd de fs n is ft"></div></div></div></a></div></div><div class="it ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/mixpanel-s-the-signal?source=post_page---byline--5d2f38d5a7fc--------------------------------" rel="noopener follow"><div class="l iu iv by ip iw"><div class="l fj"><img alt="The Mixpanel Blog" class="l fd by br ix cx" src="https://miro.medium.com/v2/resize:fill:48:48/1*OcnETLUeKYKHAy_jJw3EnQ@2x.png" width="24" height="24" loading="lazy" data-testid="publicationPhoto"/><div class="ir by l br ix fs n is ft"></div></div></div></a></div></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="iy ab q"><div class="ab q iz"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b ja jb bk"><a class="af ag ah ai aj ak al am an ao ap aq ar jc" data-testid="authorName" rel="noopener follow" href="/@Mixpanel?source=post_page---byline--5d2f38d5a7fc--------------------------------">Mixpanel</a></p></div></div></div><span class="jd je" aria-hidden="true"><span class="bf b bg z du">·</span></span><p class="bf b ja jb du"><span><a class="jf jg ah ai aj ak al am an ao ap aq ar ex jh ji" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2Fd9ce9f6dba3e&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&user=Mixpanel&userId=d9ce9f6dba3e&source=post_page-d9ce9f6dba3e--byline--5d2f38d5a7fc---------------------post_header-----------">Follow</a></span></p></div></div></span></div></div><div class="l jj"><span class="bf b bg z du"><div class="ab cn jk jl jm"><div class="jn jo ab"><div class="bf b bg z du ab jp"><span class="jq l jj">Published in</span><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar jc ab q" data-testid="publicationName" href="https://medium.com/mixpanel-s-the-signal?source=post_page---byline--5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b bg z jr js jt ju jv jw jx jy bk">The Mixpanel Blog</p></a></div></div></div><div class="h k"><span class="jd je" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">2 min read</span><div class="jz ka l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Jan 26, 2017</span></div></span></div></span></div></div></div><div class="ab cp kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq"><div class="h k w fg fh q"><div class="lg l"><div class="ab q lh li"><div class="pw-multi-vote-icon fj jq lj lk ll"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmixpanel-s-the-signal%2F5d2f38d5a7fc&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&user=Mixpanel&userId=d9ce9f6dba3e&source=---header_actions--5d2f38d5a7fc---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lm ao ln lo lp lq am lr ls lt ll"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l lu lv lw lx ly lz ma"><p class="bf b dv z du"><span class="mb">--</span></p></div></div></div><div><div class="bm" aria-hidden="false"><button class="ao lm me mf ab q fk mg mh" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="md"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg><p class="bf b dv z du"><span class="pw-responses-count mc md">1</span></p></button></div></div></div><div class="ab q kr ks kt ku kv kw kx ky kz la lb lc ld le lf"><div class="mi k j i d"></div><div class="h k"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5d2f38d5a7fc&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&source=---header_actions--5d2f38d5a7fc---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du mj" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="fd mk cn"><div class="l ae"><div class="ab cb"><div class="ml mm mn mo mp mq ci bh"><div class="ab"><div class="bm bh" aria-hidden="false"><div><div class="bm" aria-hidden="false"><button aria-label="Listen" data-testid="audioPlayButton" class="af fk ah ai aj ak al mr an ao ap ex ms mt mh mu mv mw mx my s mz na nb nc nd ne nf u ng nh ni"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M3 12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al mr an ao ap ex ms mt mh mu mv mw mx my s mz na nb nc nd ne nf u ng nh ni"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><figure class="nm nn no np nq nr nj nk paragraph-image"><div role="button" tabindex="0" class="ns nt fj nu bh nv"><div class="nj nk nl"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*oxn2tdaLFUFfVojmxZirJQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*oxn2tdaLFUFfVojmxZirJQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*oxn2tdaLFUFfVojmxZirJQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*oxn2tdaLFUFfVojmxZirJQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*oxn2tdaLFUFfVojmxZirJQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*oxn2tdaLFUFfVojmxZirJQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*oxn2tdaLFUFfVojmxZirJQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*oxn2tdaLFUFfVojmxZirJQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq nw c" width="700" height="438" loading="eager" role="presentation"/></picture></div></div></figure><p id="d726" class="pw-post-body-paragraph nx ny gu nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">Last night, <span class="je"><span class="je" aria-hidden="false"><a class="ot jf fe" href="https://medium.com/u/df45fd4a749d?source=post_page---user_mention--5d2f38d5a7fc--------------------------------" rel="noopener" target="_blank">Andreessen Horowitz</a></span></span> board partner and former president of Microsoft’s Windows division <span class="je"><span class="je" aria-hidden="false"><a class="ot jf fe" href="https://medium.com/u/45492ffbf1d4?source=post_page---user_mention--5d2f38d5a7fc--------------------------------" rel="noopener" target="_blank">Steven Sinofsky</a></span></span> joined Mixpanel CEO <span class="je"><span class="je" aria-hidden="false"><a class="ot jf fe" href="https://medium.com/u/e4eed523a27e?source=post_page---user_mention--5d2f38d5a7fc--------------------------------" rel="noopener" target="_blank">Suhail Doshi</a></span></span> at Mixpanel’s Office Hours to discuss the renaissance going on in product right now.</p><p id="ed69" class="pw-post-body-paragraph nx ny gu nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">Suhail and Steven discussed which skills have remained essential to product management, how the industries of old should adapt to product management, and how product managers should adapt to the established institutions.</p><p id="1cce" class="pw-post-body-paragraph nx ny gu nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">Midway through the talk, Suhail mentioned how, when founding Mixpanel in 2009, Silicon Valley was still looking at outdated, vanity metrics. But then startups began to wake up and track the meaningful actions associated with their products.</p><p id="9882" class="pw-post-body-paragraph nx ny gu nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">Now, other industries are waking up, too. Steven agreed that those mature companies would build out product management organizations, but that they’d have carefully balance what was right for customers and the established systems. He said:</p><blockquote class="ou ov ow"><p id="a9d2" class="nx ny ox nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">They’re all worried about how their products differentiate them from existing competitors. In the banking world, for example, it turned out that having more branches was not interesting to millennials. But having an app where they can do all the same services at eleven o’clock on a Wednesday is. And having that data to drive that app well is a <em class="gu">huge</em> competitive advantage.</p><p id="c481" class="nx ny ox nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">All of these companies’ existing customers want a mobile app from them. That sounds easy, but ten usually their mobile app looks exactly like their org chart. Step One is recognition of this problem. They have to bring in someone who can look holistically at the customers and the constraints that you already have internally.</p></blockquote><p id="6d5f" class="pw-post-body-paragraph nx ny gu nz b hs oa ob oc hv od oe of og oh oi oj ok ol om on oo op oq or os gn bk">Over at <a class="af oy" href="https://blog.mixpanel.com/2017/01/26/product-trends-2017/?utm_source=dlvr.it&utm_medium=medium" rel="noopener ugc nofollow" target="_blank"><em class="ox">The Signal </em></a><em class="ox">, </em>we’ve compiled some of the other key insights from the night. You can jump through to the article by clicking below.</p><figure class="nm nn no np nq nr nj nk paragraph-image"><a href="https://blog.mixpanel.com/2017/01/26/product-trends-2017/?utm_source=dlvr.it&utm_medium=medium"><div class="nj nk oz"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*yfuOMMjZcRYY92Sye-xBNA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*yfuOMMjZcRYY92Sye-xBNA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*yfuOMMjZcRYY92Sye-xBNA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*yfuOMMjZcRYY92Sye-xBNA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*yfuOMMjZcRYY92Sye-xBNA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*yfuOMMjZcRYY92Sye-xBNA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*yfuOMMjZcRYY92Sye-xBNA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*yfuOMMjZcRYY92Sye-xBNA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mq nw c" width="700" height="350" loading="lazy" role="presentation"/></picture></div></a></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="pa pb ab jm"><div class="pc ab"><a class="pd ay am ao" rel="noopener follow" href="/tag/product-management?source=post_page-----5d2f38d5a7fc--------------------------------"><div class="pe fj cx pf ge pg ph bf b bg z bk pi">Product Management</div></a></div><div class="pc ab"><a class="pd ay am ao" rel="noopener follow" href="/tag/startup?source=post_page-----5d2f38d5a7fc--------------------------------"><div class="pe fj cx pf ge pg ph bf b bg z bk pi">Startup</div></a></div><div class="pc ab"><a class="pd ay am ao" rel="noopener follow" href="/tag/microsoft?source=post_page-----5d2f38d5a7fc--------------------------------"><div class="pe fj cx pf ge pg ph bf b bg z bk pi">Microsoft</div></a></div><div class="pc ab"><a class="pd ay am ao" rel="noopener follow" href="/tag/data-science?source=post_page-----5d2f38d5a7fc--------------------------------"><div class="pe fj cx pf ge pg ph bf b bg z bk pi">Data Science</div></a></div><div class="pc ab"><a class="pd ay am ao" rel="noopener follow" href="/tag/mobile-app-development?source=post_page-----5d2f38d5a7fc--------------------------------"><div class="pe fj cx pf ge pg ph bf b bg z bk pi">Mobile App Development</div></a></div></div></div></div><div class="l"></div><footer class="pj pk pl pm pn ab q po iw c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp pp"><div class="ab q lh"><div class="pq l"><span class="l pr ps pt e d"><div class="ab q lh li"><div class="pw-multi-vote-icon fj jq lj lk ll"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmixpanel-s-the-signal%2F5d2f38d5a7fc&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&user=Mixpanel&userId=d9ce9f6dba3e&source=---footer_actions--5d2f38d5a7fc---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lm ao ln lo lp lq am lr ls lt ll"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l lu lv lw lx ly lz ma"><p class="bf b dv z du"><span class="mb">--</span></p></div></div></span><span class="l h g f pu pv"><div class="ab q lh li"><div class="pw-multi-vote-icon fj jq lj lk ll"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmixpanel-s-the-signal%2F5d2f38d5a7fc&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&user=Mixpanel&userId=d9ce9f6dba3e&source=---footer_actions--5d2f38d5a7fc---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lm ao ln lo lp lq am lr ls lt ll"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l lu lv lw lx ly lz ma"><p class="bf b dv z du"><span class="mb">--</span></p></div></div></span></div><div class="bq ab"><div><div class="bm" aria-hidden="false"><button class="ao lm me mf ab q fk mg mh" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="md"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg><p class="bf b bg z du"><span class="pw-responses-count mc md">1</span></p></button></div></div></div></div><div class="ab q"><div class="pw l jj"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5d2f38d5a7fc&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fmixpanel-s-the-signal%2Fthe-product-renaissance-5d2f38d5a7fc&source=---footer_actions--5d2f38d5a7fc---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du mj" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="pw l jj"><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="footerSocialShareButton" class="af fk ah ai aj ak al mr an ao ap ex ms mt mh mu"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg></button></div></div></div></div></div></div></div></div></div></footer><div class="px py pz qa qb l"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="qc bh r qd"></div><div class="qe l"><div class="ab qf qg qh jl jk"><div class="qi qj qk ql qm qn qo qp qq qr ab cp"><div class="h k"><a href="https://medium.com/mixpanel-s-the-signal?source=post_page---post_publication_info--5d2f38d5a7fc--------------------------------" rel="noopener follow"><div class="fj ab"><img alt="The Mixpanel Blog" class="qs in io cx" src="https://miro.medium.com/v2/resize:fill:96:96/1*OcnETLUeKYKHAy_jJw3EnQ@2x.png" width="48" height="48" loading="lazy"/><div class="qs l io in fs n fr qt"></div></div></a></div><div class="j i d"><a href="https://medium.com/mixpanel-s-the-signal?source=post_page---post_publication_info--5d2f38d5a7fc--------------------------------" rel="noopener follow"><div class="fj ab"><img alt="The Mixpanel Blog" class="qs qv qu cx" src="https://miro.medium.com/v2/resize:fill:128:128/1*OcnETLUeKYKHAy_jJw3EnQ@2x.png" width="64" height="64" loading="lazy"/><div class="qs l qu qv fs n fr qt"></div></div></a></div><div class="j i d qw jj"><div class="ab"></div></div></div><div class="ab co qx"><div class="qy qz ra rb rc l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" href="https://medium.com/mixpanel-s-the-signal?source=post_page---post_publication_info--5d2f38d5a7fc--------------------------------" rel="noopener follow"><h2 class="pw-author-name bf re rf rg rh ri rj rk og rl rm ok rn ro oo rp rq bk"><span class="gn rd">Published in The Mixpanel Blog</span></h2></a><div class="pc ab im"><div class="l jj"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar jc" rel="noopener follow" href="/mixpanel-s-the-signal/followers?source=post_page---post_publication_info--5d2f38d5a7fc--------------------------------">5.6K Followers</a></span></div><div class="bf b bg z du ab jp"><span class="jd l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar jc" rel="noopener follow" href="/mixpanel-s-the-signal/why-i-joined-mixpanel-4e6b038e637c?source=post_page---post_publication_info--5d2f38d5a7fc--------------------------------">Last published <span>May 3, 2022</span></a></div></div><div class="rr l"><p class="bf b bg z bk"><span class="gn">The latest from Mixpanel and the world of data-informed building</span></p></div></div></div><div class="h k"><div class="ab"></div></div></div></div><div class="ab qf qg qh jl jk"><div class="qi qj qk ql qm qn qo qp qq qr ab cp"><div class="h k"><a tabindex="0" rel="noopener follow" href="/@Mixpanel?source=post_page---post_author_info--5d2f38d5a7fc--------------------------------"><div class="l fj"><img alt="Mixpanel" class="l fd by io in cx" src="https://miro.medium.com/v2/resize:fill:96:96/1*ILXnVZy4YDjFCXVIwi2Zzw.png" width="48" height="48" loading="lazy"/><div class="fr by l io in fs n ay qt"></div></div></a></div><div class="j i d"><a tabindex="0" rel="noopener follow" href="/@Mixpanel?source=post_page---post_author_info--5d2f38d5a7fc--------------------------------"><div class="l fj"><img alt="Mixpanel" class="l fd by qu qv cx" src="https://miro.medium.com/v2/resize:fill:128:128/1*ILXnVZy4YDjFCXVIwi2Zzw.png" width="64" height="64" loading="lazy"/><div class="fr by l qu qv fs n ay qt"></div></div></a></div><div class="j i d qw jj"><div class="ab"><span><button class="bf b bg z rs pe rt ru rv rw rx ev ew ry rz sa fa fb fc fd bm fe ff">Follow</button></span></div></div></div><div class="ab co qx"><div class="qy qz ra rb rc l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" rel="noopener follow" href="/@Mixpanel?source=post_page---post_author_info--5d2f38d5a7fc--------------------------------"><h2 class="pw-author-name bf re rf rg rh ri rj rk og rl rm ok rn ro oo rp rq bk"><span class="gn rd">Written by Mixpanel</span></h2></a><div class="pc ab im"><div class="l jj"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar jc" rel="noopener follow" href="/@Mixpanel/followers?source=post_page---post_author_info--5d2f38d5a7fc--------------------------------">4K Followers</a></span></div><div class="bf b bg z du ab jp"><span class="jd l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar jc" rel="noopener follow" href="/@Mixpanel/following?source=post_page---post_author_info--5d2f38d5a7fc--------------------------------">682 Following</a></div></div><div class="rr l"><p class="bf b bg z bk"><span class="gn">Helping the world learn from its data with event analytics everyone can use. Let's build.</span></p></div></div></div><div class="h k"><div class="ab"><span><button class="bf b bg z rs pe rt ru rv rw rx ev ew ry rz sa fa fb fc fd bm fe ff">Follow</button></span></div></div></div></div></div></div><div class="sb sc sd se sf l"><div class="qc bh r sb sc sg sh si"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab q cp"><h2 class="bf re sj hu sk sl hx sm sn so sp sq sr ss st su sv bk">Responses (1)</h2><div class="ab sw"><div><div class="bm" aria-hidden="false"><a class="sx sy" href="https://policy.medium.com/medium-rules-30e5502c4eb4?source=post_page---post_responses--5d2f38d5a7fc--------------------------------" rel="noopener follow" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" viewBox="0 0 25 25"><path fill-rule="evenodd" d="M11.987 5.036a.754.754 0 0 1 .914-.01c.972.721 1.767 1.218 2.6 1.543.828.322 1.719.485 2.887.505a.755.755 0 0 1 .741.757c-.018 3.623-.43 6.256-1.449 8.21-1.034 1.984-2.662 3.209-4.966 4.083a.75.75 0 0 1-.537-.003c-2.243-.874-3.858-2.095-4.897-4.074-1.024-1.951-1.457-4.583-1.476-8.216a.755.755 0 0 1 .741-.757c1.195-.02 2.1-.182 2.923-.503.827-.322 1.6-.815 2.519-1.535m.468.903c-.897.69-1.717 1.21-2.623 1.564-.898.35-1.856.527-3.026.565.037 3.45.469 5.817 1.36 7.515.884 1.684 2.25 2.762 4.284 3.571 2.092-.81 3.465-1.89 4.344-3.575.886-1.698 1.299-4.065 1.334-7.512-1.149-.039-2.091-.217-2.99-.567-.906-.353-1.745-.873-2.683-1.561m-.009 9.155a2.672 2.672 0 1 0 0-5.344 2.672 2.672 0 0 0 0 5.344m0 1a3.672 3.672 0 1 0 0-7.344 3.672 3.672 0 0 0 0 7.344m-1.813-3.777.525-.526.916.917 1.623-1.625.526.526-2.149 2.152z" clip-rule="evenodd"></path></svg></a></div></div></div></div><div class="sz l"><button class="bf b bg z bk pe ta tb tc mj mg rx ev ew ex td te tf fa tg th ti tj tk fb fc fd bm fe ff">See all responses</button></div></div></div></div><div class="tl tm tn to tp l bx"><div class="h k j"><div class="qc bh tq tr"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ts ab lh jm"><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://help.medium.com/hc/en-us?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Help</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.statuspage.io/?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Status</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/about?autoplay=1&source=post_page-----5d2f38d5a7fc--------------------------------"><p class="bf b dv z du">About</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/jobs-at-medium/work-at-medium-959d1a85284e?source=post_page-----5d2f38d5a7fc--------------------------------"><p class="bf b dv z du">Careers</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="pressinquiries@medium.com?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Press</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://blog.medium.com/?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Blog</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Privacy</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Terms</p></a></div><div class="tt tu l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://speechify.com/medium?source=post_page-----5d2f38d5a7fc--------------------------------" rel="noopener follow"><p class="bf b dv z du">Text to speech</p></a></div><div class="tt l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/business?source=post_page-----5d2f38d5a7fc--------------------------------"><p class="bf b dv z du">Teams</p></a></div></div></div></div></div></div></div></div></div></div><script>window.__BUILD_ID__="main-20241126-181518-0cb59a020f"</script><script>window.__GRAPHQL_URI__ = "https://medium.com/_/graphql"</script><script>window.__PRELOADED_STATE__ = {"algolia":{"queries":{}},"cache":{"experimentGroupSet":true,"reason":"","group":"enabled","tags":["group-edgeCachePosts","post-5d2f38d5a7fc","user-d9ce9f6dba3e","collection-42f014f901ad"],"serverVariantState":"44136fa355b3678a1146ad16f7e8649e94fb4fc21fe77e8310c060f61caaff8a","middlewareEnabled":true,"cacheStatus":"DYNAMIC","shouldUseCache":true,"vary":[],"lohpSummerUpsellEnabled":false,"publicationHierarchyEnabledWeb":false,"postBottomResponsesEnabled":false},"client":{"hydrated":false,"isUs":false,"isNativeMedium":false,"isSafariMobile":false,"isSafari":false,"isFirefox":false,"routingEntity":{"type":"DEFAULT","explicit":false},"viewerIsBot":false},"debug":{"requestId":"a887e822-3ede-4e6e-bd4b-f55397989d12","hybridDevServices":[],"originalSpanCarrier":{"traceparent":"00-b4638130050d6ba456eda0247ccf6c13-49d49b285328deda-01"}},"multiVote":{"clapsPerPost":{}},"navigation":{"branch":{"show":null,"hasRendered":null,"blockedByCTA":false},"hideGoogleOneTap":false,"hasRenderedAlternateUserBanner":null,"currentLocation":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal\u002Fthe-product-renaissance-5d2f38d5a7fc","host":"medium.com","hostname":"medium.com","referrer":"","hasSetReferrer":false,"susiModal":{"step":null,"operation":"register"},"postRead":false,"partnerProgram":{"selectedCountryCode":null},"queryString":"","currentHash":""},"config":{"nodeEnv":"production","version":"main-20241126-181518-0cb59a020f","target":"production","productName":"Medium","publicUrl":"https:\u002F\u002Fcdn-client.medium.com\u002Flite","authDomain":"medium.com","authGoogleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","favicon":"production","glyphUrl":"https:\u002F\u002Fglyph.medium.com","branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","algolia":{"appId":"MQ57UUUQZ2","apiKeySearch":"394474ced050e3911ae2249ecc774921","indexPrefix":"medium_","host":"-dsn.algolia.net"},"recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","recaptchaEnterpriseKeyId":"6Le-uGgpAAAAAPprRaokM8AKthQ9KNGdoxaGUvVp","datadog":{"applicationId":"6702d87d-a7e0-42fe-bbcb-95b469547ea0","clientToken":"pub853ea8d17ad6821d9f8f11861d23dfed","rumToken":"pubf9cc52896502b9413b68ba36fc0c7162","context":{"deployment":{"target":"production","tag":"main-20241126-181518-0cb59a020f","commit":"0cb59a020f4453d0900f671f1a6576feecc55e74"}},"datacenter":"us"},"googleAnalyticsCode":"G-7JY7T788PK","googlePay":{"apiVersion":"2","apiVersionMinor":"0","merchantId":"BCR2DN6TV7EMTGBM","merchantName":"Medium","instanceMerchantId":"13685562959212738550"},"applePay":{"version":3},"signInWallCustomDomainCollectionIds":["3a8144eabfe3","336d898217ee","61061eb0c96b","138adf9c44c","819cc2aaeee0"],"mediumMastodonDomainName":"me.dm","mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"],"tierOneDomains":["medium.com","thebolditalic.com","arcdigital.media","towardsdatascience.com","uxdesign.cc","codeburst.io","psiloveyou.xyz","writingcooperative.com","entrepreneurshandbook.co","prototypr.io","betterhumans.coach.me","theascent.pub"],"topicsToFollow":["d61cf867d93f","8a146bc21b28","1eca0103fff3","4d562ee63426","aef1078a3ef5","e15e46793f8d","6158eb913466","55f1c20aba7a","3d18b94f6858","4861fee224fd","63c6f1f93ee","1d98b3a9a871","decb52b64abf","ae5d4995e225","830cded25262"],"topicToTagMappings":{"accessibility":"accessibility","addiction":"addiction","android-development":"android-development","art":"art","artificial-intelligence":"artificial-intelligence","astrology":"astrology","basic-income":"basic-income","beauty":"beauty","biotech":"biotech","blockchain":"blockchain","books":"books","business":"business","cannabis":"cannabis","cities":"cities","climate-change":"climate-change","comics":"comics","coronavirus":"coronavirus","creativity":"creativity","cryptocurrency":"cryptocurrency","culture":"culture","cybersecurity":"cybersecurity","data-science":"data-science","design":"design","digital-life":"digital-life","disability":"disability","economy":"economy","education":"education","equality":"equality","family":"family","feminism":"feminism","fiction":"fiction","film":"film","fitness":"fitness","food":"food","freelancing":"freelancing","future":"future","gadgets":"gadgets","gaming":"gaming","gun-control":"gun-control","health":"health","history":"history","humor":"humor","immigration":"immigration","ios-development":"ios-development","javascript":"javascript","justice":"justice","language":"language","leadership":"leadership","lgbtqia":"lgbtqia","lifestyle":"lifestyle","machine-learning":"machine-learning","makers":"makers","marketing":"marketing","math":"math","media":"media","mental-health":"mental-health","mindfulness":"mindfulness","money":"money","music":"music","neuroscience":"neuroscience","nonfiction":"nonfiction","outdoors":"outdoors","parenting":"parenting","pets":"pets","philosophy":"philosophy","photography":"photography","podcasts":"podcast","poetry":"poetry","politics":"politics","privacy":"privacy","product-management":"product-management","productivity":"productivity","programming":"programming","psychedelics":"psychedelics","psychology":"psychology","race":"race","relationships":"relationships","religion":"religion","remote-work":"remote-work","san-francisco":"san-francisco","science":"science","self":"self","self-driving-cars":"self-driving-cars","sexuality":"sexuality","social-media":"social-media","society":"society","software-engineering":"software-engineering","space":"space","spirituality":"spirituality","sports":"sports","startups":"startup","style":"style","technology":"technology","transportation":"transportation","travel":"travel","true-crime":"true-crime","tv":"tv","ux":"ux","venture-capital":"venture-capital","visual-design":"visual-design","work":"work","world":"world","writing":"writing"},"defaultImages":{"avatar":{"imageId":"1*dmbNkD5D-u45r44go_cf0g.png","height":150,"width":150},"orgLogo":{"imageId":"7*V1_7XP4snlmqrc_0Njontw.png","height":110,"width":500},"postLogo":{"imageId":"bd978bb536350a710e8efb012513429cabdc4c28700604261aeda246d0f980b7","height":810,"width":1440},"postPreviewImage":{"imageId":"1*hn4v1tCaJy7cWMyb0bpNpQ.png","height":386,"width":579}},"collectionStructuredData":{"8d6b8a439e32":{"name":"Elemental","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F980\u002F1*9ygdqoKprhwuTVKUM0DLPA@2x.png","width":980,"height":159}}},"3f6ecf56618":{"name":"Forge","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F596\u002F1*uULpIlImcO5TDuBZ6lm7Lg@2x.png","width":596,"height":183}}},"ae2a65f35510":{"name":"GEN","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F264\u002F1*RdVZMdvfV3YiZTw6mX7yWA.png","width":264,"height":140}}},"88d9857e584e":{"name":"LEVEL","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*JqYMhNX6KNNb2UlqGqO2WQ.png","width":540,"height":108}}},"7b6769f2748b":{"name":"Marker","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F383\u002F1*haCUs0wF6TgOOvfoY-jEoQ@2x.png","width":383,"height":92}}},"444d13b52878":{"name":"OneZero","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*cw32fIqCbRWzwJaoQw6BUg.png","width":540,"height":123}}},"8ccfed20cbb2":{"name":"Zora","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*tZUQqRcCCZDXjjiZ4bDvgQ.png","width":540,"height":106}}}},"embeddedPostIds":{"coronavirus":"cd3010f9d81f"},"sharedCdcMessaging":{"COVID_APPLICABLE_TAG_SLUGS":[],"COVID_APPLICABLE_TOPIC_NAMES":[],"COVID_APPLICABLE_TOPIC_NAMES_FOR_TOPIC_PAGE":[],"COVID_MESSAGES":{"tierA":{"text":"For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":66,"end":73,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"tierB":{"text":"Anyone can publish on Medium per our Policies, but we don’t fact-check every story. For more info about the coronavirus, see cdc.gov.","markups":[{"start":37,"end":45,"href":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Fcategories\u002F201931128-Policies-Safety"},{"start":125,"end":132,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"paywall":{"text":"This article has been made free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":56,"end":70,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":138,"end":145,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"unbound":{"text":"This article is free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":45,"end":59,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":127,"end":134,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]}},"COVID_BANNER_POST_ID_OVERRIDE_WHITELIST":["3b31a67bff4a"]},"sharedVoteMessaging":{"TAGS":["politics","election-2020","government","us-politics","election","2020-presidential-race","trump","donald-trump","democrats","republicans","congress","republican-party","democratic-party","biden","joe-biden","maga"],"TOPICS":["politics","election"],"MESSAGE":{"text":"Find out more about the U.S. election results here.","markups":[{"start":46,"end":50,"href":"https:\u002F\u002Fcookpolitical.com\u002F2020-national-popular-vote-tracker"}]},"EXCLUDE_POSTS":["397ef29e3ca5"]},"embedPostRules":[],"recircOptions":{"v1":{"limit":3},"v2":{"limit":8}},"braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","braintree":{"enabled":true,"merchantId":"m56f8fqpf7ngnrd4","merchantAccountId":{"usd":"AMediumCorporation_instant","eur":"amediumcorporation_EUR","cad":"amediumcorporation_CAD"},"publicKey":"ds2nn34bg2z7j5gd","braintreeEnvironment":"production","dashboardUrl":"https:\u002F\u002Fwww.braintreegateway.com\u002Fmerchants","gracePeriodDurationInDays":14,"mediumMembershipPlanId":{"monthly":"ce105f8c57a3","monthlyV2":"e8a5e126-792b-4ee6-8fba-d574c1b02fc5","monthlyWithTrial":"d5ee3dbe3db8","monthlyPremium":"fa741a9b47a2","yearly":"a40ad4a43185","yearlyV2":"3815d7d6-b8ca-4224-9b8c-182f9047866e","yearlyStaff":"d74fb811198a","yearlyWithTrial":"b3bc7350e5c7","yearlyPremium":"e21bd2c12166","monthlyOneYearFree":"e6c0637a-2bad-4171-ab4f-3c268633d83c","monthly25PercentOffFirstYear":"235ecc62-0cdb-49ae-9378-726cd21c504b","monthly20PercentOffFirstYear":"ba518864-9c13-4a99-91ca-411bf0cac756","monthly15PercentOffFirstYear":"594c029b-9f89-43d5-88f8-8173af4e070e","monthly10PercentOffFirstYear":"c6c7bc9a-40f2-4b51-8126-e28511d5bdb0","monthlyForStudents":"629ebe51-da7d-41fd-8293-34cd2f2030a8","yearlyOneYearFree":"78ba7be9-0d9f-4ece-aa3e-b54b826f2bf1","yearly25PercentOffFirstYear":"2dbb010d-bb8f-4eeb-ad5c-a08509f42d34","yearly20PercentOffFirstYear":"47565488-435b-47f8-bf93-40d5fbe0ebc8","yearly15PercentOffFirstYear":"8259809b-0881-47d9-acf7-6c001c7f720f","yearly10PercentOffFirstYear":"9dd694fb-96e1-472c-8d9e-3c868d5c1506","yearlyForStudents":"e29345ef-ab1c-4234-95c5-70e50fe6bc23","monthlyCad":"p52orjkaceei","yearlyCad":"h4q9g2up9ktt"},"braintreeDiscountId":{"oneMonthFree":"MONTHS_FREE_01","threeMonthsFree":"MONTHS_FREE_03","sixMonthsFree":"MONTHS_FREE_06","fiftyPercentOffOneYear":"FIFTY_PERCENT_OFF_ONE_YEAR"},"3DSecureVersion":"2","defaultCurrency":"usd","providerPlanIdCurrency":{"4ycw":"usd","rz3b":"usd","3kqm":"usd","jzw6":"usd","c2q2":"usd","nnsw":"usd","q8qw":"usd","d9y6":"usd","fx7w":"cad","nwf2":"cad"}},"paypalClientId":"AXj1G4fotC2GE8KzWX9mSxCH1wmPE3nJglf4Z2ig_amnhvlMVX87otaq58niAg9iuLktVNF_1WCMnN7v","paypal":{"host":"https:\u002F\u002Fapi.paypal.com:443","clientMode":"production","serverMode":"live","webhookId":"4G466076A0294510S","monthlyPlan":{"planId":"P-9WR0658853113943TMU5FDQA","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlan":{"planId":"P-7N8963881P8875835MU5JOPQ","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com\u002Fredeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"},"oldMonthlyPlan":{"planId":"P-96U02458LM656772MJZUVH2Y","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlan":{"planId":"P-59P80963JF186412JJZU3SMI","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"monthlyPlanWithTrial":{"planId":"P-66C21969LR178604GJPVKUKY","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlanWithTrial":{"planId":"P-6XW32684EX226940VKCT2MFA","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oldMonthlyPlanNoSetupFee":{"planId":"P-4N046520HR188054PCJC7LJI","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlanNoSetupFee":{"planId":"P-7A4913502Y5181304CJEJMXQ","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"sdkUrl":"https:\u002F\u002Fwww.paypal.com\u002Fsdk\u002Fjs"},"stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","log":{"json":true,"level":"info"},"imageUploadMaxSizeMb":25,"staffPicks":{"title":"Staff Picks","catalogId":"c7bc6e1ee00f"}},"session":{"xsrf":""}}</script><script>window.__APOLLO_STATE__ = {"ROOT_QUERY":{"__typename":"Query","viewer":null,"collectionByDomainOrSlug({\"domainOrSlug\":\"mixpanel-s-the-signal\"})":{"__ref":"Collection:42f014f901ad"},"postResult({\"id\":\"5d2f38d5a7fc\"})":{"__ref":"Post:5d2f38d5a7fc"}},"ImageMetadata:":{"__typename":"ImageMetadata","id":""},"Collection:42f014f901ad":{"__typename":"Collection","id":"42f014f901ad","favicon":{"__ref":"ImageMetadata:"},"customStyleSheet":{"__ref":"CustomStyleSheet:7b5b29fa44b"},"colorPalette":{"__typename":"ColorPalette","highlightSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FFFFECFF","point":0},{"__typename":"ColorPoint","color":"#FFFFE9FF","point":0.1},{"__typename":"ColorPoint","color":"#FFFFE6FF","point":0.2},{"__typename":"ColorPoint","color":"#FFFFE3FF","point":0.3},{"__typename":"ColorPoint","color":"#FFFFE0FF","point":0.4},{"__typename":"ColorPoint","color":"#FFFFDDFF","point":0.5},{"__typename":"ColorPoint","color":"#FFFEDAFF","point":0.6},{"__typename":"ColorPoint","color":"#FFFED6FF","point":0.7},{"__typename":"ColorPoint","color":"#FFFED3FF","point":0.8},{"__typename":"ColorPoint","color":"#FFFED0FF","point":0.9},{"__typename":"ColorPoint","color":"#FFFECDFF","point":1}]},"defaultBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FFA56DB3","point":0},{"__typename":"ColorPoint","color":"#FF9966A5","point":0.1},{"__typename":"ColorPoint","color":"#FF8C5F97","point":0.2},{"__typename":"ColorPoint","color":"#FF805889","point":0.3},{"__typename":"ColorPoint","color":"#FF73507B","point":0.4},{"__typename":"ColorPoint","color":"#FF66486D","point":0.5},{"__typename":"ColorPoint","color":"#FF59405E","point":0.6},{"__typename":"ColorPoint","color":"#FF4B3750","point":0.7},{"__typename":"ColorPoint","color":"#FF3D2D41","point":0.8},{"__typename":"ColorPoint","color":"#FF2F2231","point":0.9},{"__typename":"ColorPoint","color":"#FF1F1721","point":1}]},"tintBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FF90599E","colorPoints":[{"__typename":"ColorPoint","color":"#FF90599E","point":0},{"__typename":"ColorPoint","color":"#FF9F6BAB","point":0.1},{"__typename":"ColorPoint","color":"#FFAC7DB7","point":0.2},{"__typename":"ColorPoint","color":"#FFB98EC3","point":0.3},{"__typename":"ColorPoint","color":"#FFC69ECE","point":0.4},{"__typename":"ColorPoint","color":"#FFD2AED8","point":0.5},{"__typename":"ColorPoint","color":"#FFDEBEE3","point":0.6},{"__typename":"ColorPoint","color":"#FFE9CDED","point":0.7},{"__typename":"ColorPoint","color":"#FFF4DCF6","point":0.8},{"__typename":"ColorPoint","color":"#FFFFEBFF","point":0.9},{"__typename":"ColorPoint","color":"#FFFFFAFF","point":1}]}},"domain":null,"slug":"mixpanel-s-the-signal","googleAnalyticsId":null,"editors":[{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:d9ce9f6dba3e"}},{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:374831ae1ce4"}}],"name":"The Mixpanel Blog","avatar":{"__ref":"ImageMetadata:1*OcnETLUeKYKHAy_jJw3EnQ@2x.png"},"description":"The latest from Mixpanel and the world of data-informed building","subscriberCount":5603,"latestPostsConnection({\"paging\":{\"limit\":1}})":{"__typename":"PostConnection","posts":[{"__ref":"Post:4e6b038e637c"}]},"viewerEdge":{"__ref":"CollectionViewerEdge:collectionId:42f014f901ad-viewerId:lo_f27458573864"},"twitterUsername":"mixpanel","facebookPageId":null,"logo":{"__ref":"ImageMetadata:1*4xIuKpG9U_m3zLX76_6lyA.png"}},"CustomStyleSheet:7b5b29fa44b":{"__typename":"CustomStyleSheet","id":"7b5b29fa44b","global":{"__typename":"GlobalStyles","colorPalette":{"__typename":"StyleSheetColorPalette","primary":{"__typename":"ColorValue","colorPalette":{"__typename":"ColorPalette","highlightSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FFFFECFF","point":0},{"__typename":"ColorPoint","color":"#FFFFE9FF","point":0.1},{"__typename":"ColorPoint","color":"#FFFFE6FF","point":0.2},{"__typename":"ColorPoint","color":"#FFFFE3FF","point":0.3},{"__typename":"ColorPoint","color":"#FFFFE0FF","point":0.4},{"__typename":"ColorPoint","color":"#FFFFDDFF","point":0.5},{"__typename":"ColorPoint","color":"#FFFEDAFF","point":0.6},{"__typename":"ColorPoint","color":"#FFFED6FF","point":0.7},{"__typename":"ColorPoint","color":"#FFFED3FF","point":0.8},{"__typename":"ColorPoint","color":"#FFFED0FF","point":0.9},{"__typename":"ColorPoint","color":"#FFFECDFF","point":1}]},"defaultBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FFA56DB3","point":0},{"__typename":"ColorPoint","color":"#FF9966A5","point":0.1},{"__typename":"ColorPoint","color":"#FF8C5F97","point":0.2},{"__typename":"ColorPoint","color":"#FF805889","point":0.3},{"__typename":"ColorPoint","color":"#FF73507B","point":0.4},{"__typename":"ColorPoint","color":"#FF66486D","point":0.5},{"__typename":"ColorPoint","color":"#FF59405E","point":0.6},{"__typename":"ColorPoint","color":"#FF4B3750","point":0.7},{"__typename":"ColorPoint","color":"#FF3D2D41","point":0.8},{"__typename":"ColorPoint","color":"#FF2F2231","point":0.9},{"__typename":"ColorPoint","color":"#FF1F1721","point":1}]},"tintBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FF90599E","colorPoints":[{"__typename":"ColorPoint","color":"#FF90599E","point":0},{"__typename":"ColorPoint","color":"#FF9F6BAB","point":0.1},{"__typename":"ColorPoint","color":"#FFAC7DB7","point":0.2},{"__typename":"ColorPoint","color":"#FFB98EC3","point":0.3},{"__typename":"ColorPoint","color":"#FFC69ECE","point":0.4},{"__typename":"ColorPoint","color":"#FFD2AED8","point":0.5},{"__typename":"ColorPoint","color":"#FFDEBEE3","point":0.6},{"__typename":"ColorPoint","color":"#FFE9CDED","point":0.7},{"__typename":"ColorPoint","color":"#FFF4DCF6","point":0.8},{"__typename":"ColorPoint","color":"#FFFFEBFF","point":0.9},{"__typename":"ColorPoint","color":"#FFFFFAFF","point":1}]}}},"background":null},"fonts":{"__typename":"StyleSheetFonts","font1":{"__typename":"StyleSheetFont","name":"SANS_SERIF_1"},"font2":{"__typename":"StyleSheetFont","name":"SANS_SERIF_1"},"font3":{"__typename":"StyleSheetFont","name":"SERIF_2"}}},"header":{"__typename":"HeaderStyles","backgroundImage":null}},"User:d9ce9f6dba3e":{"__typename":"User","id":"d9ce9f6dba3e","name":"Mixpanel","username":"Mixpanel","newsletterV3":{"__ref":"NewsletterV3:b20135c27103"},"linkedAccounts":{"__ref":"LinkedAccounts:d9ce9f6dba3e"},"isSuspended":false,"imageId":"1*ILXnVZy4YDjFCXVIwi2Zzw.png","mediumMemberAt":0,"verifications":{"__typename":"VerifiedInfo","isBookAuthor":false},"socialStats":{"__typename":"SocialStats","followerCount":4075,"followingCount":676,"collectionFollowingCount":6},"customDomainState":null,"hasSubdomain":false,"bio":"Helping the world learn from its data with event analytics everyone can use. Let's build.","isPartnerProgramEnrolled":false,"viewerEdge":{"__ref":"UserViewerEdge:userId:d9ce9f6dba3e-viewerId:lo_f27458573864"},"viewerIsUser":false,"postSubscribeMembershipUpsellShownAt":0,"membership":null,"allowNotes":true,"twitterScreenName":"mixpanel"},"User:374831ae1ce4":{"__typename":"User","id":"374831ae1ce4"},"ImageMetadata:1*OcnETLUeKYKHAy_jJw3EnQ@2x.png":{"__typename":"ImageMetadata","id":"1*OcnETLUeKYKHAy_jJw3EnQ@2x.png"},"User:48019dcf180b":{"__typename":"User","id":"48019dcf180b","customDomainState":null,"hasSubdomain":false,"username":"alita.edelman"},"Post:4e6b038e637c":{"__typename":"Post","id":"4e6b038e637c","firstPublishedAt":1651599417621,"creator":{"__ref":"User:48019dcf180b"},"collection":{"__ref":"Collection:42f014f901ad"},"isSeries":false,"mediumUrl":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal\u002Fwhy-i-joined-mixpanel-4e6b038e637c","sequence":null,"uniqueSlug":"why-i-joined-mixpanel-4e6b038e637c"},"LinkedAccounts:d9ce9f6dba3e":{"__typename":"LinkedAccounts","mastodon":null,"id":"d9ce9f6dba3e"},"UserViewerEdge:userId:d9ce9f6dba3e-viewerId:lo_f27458573864":{"__typename":"UserViewerEdge","id":"userId:d9ce9f6dba3e-viewerId:lo_f27458573864","isFollowing":false,"isUser":false,"isMuting":false},"NewsletterV3:b20135c27103":{"__typename":"NewsletterV3","id":"b20135c27103","type":"NEWSLETTER_TYPE_AUTHOR","slug":"d9ce9f6dba3e","name":"d9ce9f6dba3e","collection":null,"user":{"__ref":"User:d9ce9f6dba3e"}},"Paragraph:fe6a82b24631_0":{"__typename":"Paragraph","id":"fe6a82b24631_0","name":"22b1","type":"H3","href":null,"layout":null,"metadata":null,"text":"The Product Renaissance","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_1":{"__typename":"Paragraph","id":"fe6a82b24631_1","name":"afc0","type":"H4","href":null,"layout":null,"metadata":null,"text":"Steven Sinofsky and Suhail Doshi in conversation","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*oxn2tdaLFUFfVojmxZirJQ.png":{"__typename":"ImageMetadata","id":"1*oxn2tdaLFUFfVojmxZirJQ.png","originalHeight":493,"originalWidth":789,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:fe6a82b24631_2":{"__typename":"Paragraph","id":"fe6a82b24631_2","name":"b36d","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*oxn2tdaLFUFfVojmxZirJQ.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_3":{"__typename":"Paragraph","id":"fe6a82b24631_3","name":"d726","type":"P","href":null,"layout":null,"metadata":null,"text":"Last night, Andreessen Horowitz board partner and former president of Microsoft’s Windows division Steven Sinofsky joined Mixpanel CEO Suhail Doshi at Mixpanel’s Office Hours to discuss the renaissance going on in product right now.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":12,"end":31,"href":null,"anchorType":"USER","userId":"df45fd4a749d","linkMetadata":null},{"__typename":"Markup","type":"A","start":99,"end":114,"href":null,"anchorType":"USER","userId":"45492ffbf1d4","linkMetadata":null},{"__typename":"Markup","type":"A","start":135,"end":147,"href":null,"anchorType":"USER","userId":"e4eed523a27e","linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_4":{"__typename":"Paragraph","id":"fe6a82b24631_4","name":"ed69","type":"P","href":null,"layout":null,"metadata":null,"text":"Suhail and Steven discussed which skills have remained essential to product management, how the industries of old should adapt to product management, and how product managers should adapt to the established institutions.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_5":{"__typename":"Paragraph","id":"fe6a82b24631_5","name":"1cce","type":"P","href":null,"layout":null,"metadata":null,"text":"Midway through the talk, Suhail mentioned how, when founding Mixpanel in 2009, Silicon Valley was still looking at outdated, vanity metrics. But then startups began to wake up and track the meaningful actions associated with their products.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_6":{"__typename":"Paragraph","id":"fe6a82b24631_6","name":"9882","type":"P","href":null,"layout":null,"metadata":null,"text":"Now, other industries are waking up, too. Steven agreed that those mature companies would build out product management organizations, but that they’d have carefully balance what was right for customers and the established systems. He said:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_7":{"__typename":"Paragraph","id":"fe6a82b24631_7","name":"a9d2","type":"BQ","href":null,"layout":null,"metadata":null,"text":"They’re all worried about how their products differentiate them from existing competitors. In the banking world, for example, it turned out that having more branches was not interesting to millennials. But having an app where they can do all the same services at eleven o’clock on a Wednesday is. And having that data to drive that app well is a huge competitive advantage.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":346,"end":350,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_8":{"__typename":"Paragraph","id":"fe6a82b24631_8","name":"c481","type":"BQ","href":null,"layout":null,"metadata":null,"text":"All of these companies’ existing customers want a mobile app from them. That sounds easy, but ten usually their mobile app looks exactly like their org chart. Step One is recognition of this problem. They have to bring in someone who can look holistically at the customers and the constraints that you already have internally.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:fe6a82b24631_9":{"__typename":"Paragraph","id":"fe6a82b24631_9","name":"6d5f","type":"P","href":null,"layout":null,"metadata":null,"text":"Over at The Signal , we’ve compiled some of the other key insights from the night. You can jump through to the article by clicking below.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":8,"end":19,"href":"https:\u002F\u002Fblog.mixpanel.com\u002F2017\u002F01\u002F26\u002Fproduct-trends-2017\u002F?utm_source=dlvr.it&utm_medium=medium","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":8,"end":21,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*yfuOMMjZcRYY92Sye-xBNA.png":{"__typename":"ImageMetadata","id":"1*yfuOMMjZcRYY92Sye-xBNA.png","originalHeight":396,"originalWidth":792,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:fe6a82b24631_10":{"__typename":"Paragraph","id":"fe6a82b24631_10","name":"f410","type":"IMG","href":"https:\u002F\u002Fblog.mixpanel.com\u002F2017\u002F01\u002F26\u002Fproduct-trends-2017\u002F?utm_source=dlvr.it&utm_medium=medium","layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*yfuOMMjZcRYY92Sye-xBNA.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"CollectionViewerEdge:collectionId:42f014f901ad-viewerId:lo_f27458573864":{"__typename":"CollectionViewerEdge","id":"collectionId:42f014f901ad-viewerId:lo_f27458573864","isEditor":false,"isMuting":false},"ImageMetadata:1*4xIuKpG9U_m3zLX76_6lyA.png":{"__typename":"ImageMetadata","id":"1*4xIuKpG9U_m3zLX76_6lyA.png","originalWidth":1912,"originalHeight":390},"PostViewerEdge:postId:5d2f38d5a7fc-viewerId:lo_f27458573864":{"__typename":"PostViewerEdge","shouldIndexPostForExternalSearch":true,"id":"postId:5d2f38d5a7fc-viewerId:lo_f27458573864"},"Tag:product-management":{"__typename":"Tag","id":"product-management","displayTitle":"Product Management","normalizedTagSlug":"product-management"},"Tag:startup":{"__typename":"Tag","id":"startup","displayTitle":"Startup","normalizedTagSlug":"startup"},"Tag:microsoft":{"__typename":"Tag","id":"microsoft","displayTitle":"Microsoft","normalizedTagSlug":"microsoft"},"Tag:data-science":{"__typename":"Tag","id":"data-science","displayTitle":"Data Science","normalizedTagSlug":"data-science"},"Tag:mobile-app-development":{"__typename":"Tag","id":"mobile-app-development","displayTitle":"Mobile App Development","normalizedTagSlug":"mobile-app-development"},"Post:5d2f38d5a7fc":{"__typename":"Post","id":"5d2f38d5a7fc","collection":{"__ref":"Collection:42f014f901ad"},"content({\"postMeteringOptions\":{}})":{"__typename":"PostContent","isLockedPreviewOnly":false,"bodyModel":{"__typename":"RichText","sections":[{"__typename":"Section","name":"378d","startIndex":0,"textLayout":null,"imageLayout":null,"backgroundImage":null,"videoLayout":null,"backgroundVideo":null}],"paragraphs":[{"__ref":"Paragraph:fe6a82b24631_0"},{"__ref":"Paragraph:fe6a82b24631_1"},{"__ref":"Paragraph:fe6a82b24631_2"},{"__ref":"Paragraph:fe6a82b24631_3"},{"__ref":"Paragraph:fe6a82b24631_4"},{"__ref":"Paragraph:fe6a82b24631_5"},{"__ref":"Paragraph:fe6a82b24631_6"},{"__ref":"Paragraph:fe6a82b24631_7"},{"__ref":"Paragraph:fe6a82b24631_8"},{"__ref":"Paragraph:fe6a82b24631_9"},{"__ref":"Paragraph:fe6a82b24631_10"}]},"validatedShareKey":"","shareKeyCreator":null},"creator":{"__ref":"User:d9ce9f6dba3e"},"inResponseToEntityType":null,"isLocked":false,"isMarkedPaywallOnly":false,"lockedSource":"LOCKED_POST_SOURCE_NONE","mediumUrl":"https:\u002F\u002Fmedium.com\u002Fmixpanel-s-the-signal\u002Fthe-product-renaissance-5d2f38d5a7fc","primaryTopic":null,"topics":[{"__typename":"Topic","slug":"business"}],"isPublished":true,"latestPublishedVersion":"fe6a82b24631","visibility":"PUBLIC","postResponses":{"__typename":"PostResponses","count":1},"clapCount":24,"allowResponses":true,"isLimitedState":false,"title":"The Product Renaissance","isSeries":false,"sequence":null,"uniqueSlug":"the-product-renaissance-5d2f38d5a7fc","socialTitle":"","socialDek":"","canonicalUrl":"https:\u002F\u002Fblog.mixpanel.com\u002F2017\u002F01\u002F26\u002Fproduct-trends-2017\u002F","metaDescription":"","latestPublishedAt":1485464117789,"readingTime":1.4889937106918238,"previewContent":{"__typename":"PreviewContent","subtitle":"Steven Sinofsky and Suhail Doshi in conversation"},"previewImage":{"__ref":"ImageMetadata:1*oxn2tdaLFUFfVojmxZirJQ.png"},"isShortform":false,"seoTitle":"","firstPublishedAt":1485456599000,"updatedAt":1528306872123,"shortformType":"SHORTFORM_TYPE_LINK","seoDescription":"","viewerEdge":{"__ref":"PostViewerEdge:postId:5d2f38d5a7fc-viewerId:lo_f27458573864"},"isSuspended":false,"license":"ALL_RIGHTS_RESERVED","tags":[{"__ref":"Tag:product-management"},{"__ref":"Tag:startup"},{"__ref":"Tag:microsoft"},{"__ref":"Tag:data-science"},{"__ref":"Tag:mobile-app-development"}],"isNewsletter":false,"statusForCollection":"APPROVED","pendingCollection":null,"detectedLanguage":"en","wordCount":293,"layerCake":0,"responsesLocked":false}}</script><script>window.__MIDDLEWARE_STATE__={"session":{"xsrf":""},"cache":{"cacheStatus":"MISS"}}</script><script src="https://cdn-client.medium.com/lite/static/js/manifest.aa9242f7.js"></script><script src="https://cdn-client.medium.com/lite/static/js/9865.1496d74a.js"></script><script src="https://cdn-client.medium.com/lite/static/js/main.e556b4ac.js"></script><script src="https://cdn-client.medium.com/lite/static/js/instrumentation.d9108df7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/reporting.ff22a7a5.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/9120.5df29668.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5049.d1ead72d.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4810.6318add7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6618.db187378.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2707.b0942613.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/9977.5b3eb23a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8599.1ab63137.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5250.9f9e01d2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5787.e66a3a4d.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2648.26563adf.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8393.826a25fb.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3104.c3413b66.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3735.afb7e926.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5642.8ad8a900.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6546.cd03f950.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6834.08de95de.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7346.72622eb9.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2420.2a5e2d95.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/839.ca7937c2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7975.d195c6f1.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2106.21ff89d3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7394.094844de.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2961.00a48598.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8204.c4082863.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4391.59acaed3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostPage.MainContent.1387c5dc.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8414.6565ad5f.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3974.8d3e0217.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2527.a0afad8a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostResponsesContent.36c2ecf4.chunk.js"></script><script>window.main();</script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e8f165a9d2501e5',t:'MTczMjY3ODcyNy4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>