Hypebeast. Driving Culture Forward

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Driving Culture Forward"/> <meta property="og:url" content="https://hypebeast.com/"/> <meta property="og:description" content="Hypebeast is the leading online destination for men's contemporary fashion and streetwear. 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class="img-fluid" src="https://hypebeast.com/dist/hypebeast/images/hypebeast-logo.4d6a6810.svg" alt="Hypebeast"></a></div><div class="categories"><ul itemscope itemtype="https://www.schema.org/SiteNavigationElement" class="nav top"><li itemprop="name" class="text-type main-nav-hbx-item nav-item"><a href="https://hbx.page.link/?link=https%3A%2F%2Fhbx.com%3Futm_source%3Dhypebeast.com%26utm_medium%3Dreferral%26utm_campaign%3Dmens-2021-6-9307-hypebeast_top_area_button_referral%26utm_content%3Dimage-placement-editorial-post&apn=com.hypebeast.store&afl=https://hbx.com&isi=895353739&ibi=com.store.hypebeast.HypebeastStore&ifl=https://hbx.com&efr=1" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="store" data-event-name="menu_navigation" data-custom-event="null" target="_blank">Store</a></li></ul></div><div class="aside"><ul class="nav aside"><li class="locale icon-type d-none d-lg-flex align-items-lg-center nav-item"><span class="icon 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ga-event-category="top navigation" ga-event-action="click" ga-event-label="app > apple" data-event-name="menu_navigation" data-custom-event="null" ><img src="https://hypebeast.com/images/app/app-store-en@2x.png" alt="App Store" /></a><a href="https://hypebeast.com/app/" target="_blank" rel="noopener" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="app > google" data-event-name="menu_navigation" data-custom-event="null" ><img src="https://hypebeast.com/images/app/google-play-en@2x.png" alt="App Store" /></a></div></div></div></template></drop-tether></li><li ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="toggle > dark_mode" data-event-name="menu_navigation" data-custom-event="null" class="dark-mode icon-type d-none d-lg-flex nav-item"><dark-mode-switcher></dark-mode-switcher></li><li class="account icon-type d-none d-lg-flex nav-item"><drop-tether classes="main-aside-dropdown main-aside-account-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" :append-arrow="true" target-offset="7px 0"><a href="/register"><span class="icon icon-navbar-account"></span></a><template #content><ul><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="/login" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="account > login">Login</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="/register?_target_path=/register/success" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="account > sign_up">Sign Up</a></li></ul></template></drop-tether></li><li class="search icon-type d-flex nav-item"><drop-tether ref="searchButton" classes="main-aside-dropdown main-aside-search-dropdown main-dropdown-unstyle" arrow-classes="nav-dropdown-arrow" :append-arrow="true" open-on="click" target-offset="7px 0" offset="0 -2px"><a href="/search" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="toggle > search" data-event-name="menu_navigation" data-custom-event="null"><span class="icon icon-navbar-search"></span></a><template #content><search-dropdown action="/search" :text="{ placeholder: 'Search Hypebeast', trending: 'Trending', searchSuggestion: 'Search suggestions', history: 'Search History', clear: 'Clear', clearAll: 'Clear All', }" suggestion-url="https://hypebeast.com/search-suggest" :init-trending-items="[{"name":"London","slug":"london"},{"name":"YEEZY","slug":"yeezy","hypedb":{"one_line_intro":"","image":"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F03%2FYEEZY-e1615522680515.jpg?w=210&cbr=1&q=90&fit=max","place_of_birth":"","birthday":"","website":"https:\/\/www.yeezysupply.com","facebook":"","twitter":"","instagram":"yeezymafia","type":"brand","industries":""}},{"name":"Kanye West","slug":"kanye-west","hypedb":{"one_line_intro":"Rapper, Songwriter, Producer, 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data-custom-event="null">Lifestyle</a><template #content><div id="nav-lifestyle-dropdown" class="nav-dropdown"><ul><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle > automotive" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/automotive" >Automotive</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle > food_beverage" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/food-beverage" >Food & Beverage</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle > gaming" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/gaming" >Gaming</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle > movies_tv" data-event-name="menu_navigation" 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href="https://hbx.page.link/?link=https%3A%2F%2Fhbx.com%3Futm_source%3Dhypebeast.com%26utm_medium%3Dreferral%26utm_campaign%3Dmens-2021-6-9307-hypebeast_top_area_button_referral%26utm_content%3Dimage-placement-editorial-post&apn=com.hypebeast.store&afl=https://hbx.com&isi=895353739&ibi=com.store.hypebeast.HypebeastStore&ifl=https://hbx.com&efr=1" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="store" data-event-name="menu_navigation" data-custom-event="null" target="_blank">Store</a></li></ul></div><div class="header-bottom__right"></div></div></div></div> </header> <div class="homepage-featured-banner-main-wrapper"> <div class="homepage-featured-banner-upper__wrapper container-fluid"> <div class="homepage-featured-banner-upper"> <div id="homepage-feature-banner-col-main" data-layer-list-name="feature banner (homepage)" data-layer-list-offset="0" data-layer-list-child-selector="" data-layer-view-event-name="view_banner" 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src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fsupreme-spring-summer-2025-full-collection-000.jpg?q=90&w=940&cbr=1&fit=max" alt="Supreme Spring/Summer 2025 Full Collection"> </picture> </a> <div class="post-meta-wrapper"> <div class="post-meta-container"> <div class="banner-post-title"> <a href="https://hypebeast.com/2025/2/supreme-spring-summer-2025-full-collection" title="Supreme Spring/Summer 2025 Full Collection"> <div class="banner-title-container"><responsive-banner-text><h2>Supreme Spring/Summer 2025 Full Collection</h2></responsive-banner-text></div> </a> </div> <div class="banner-post-excerpt"> Delivering collaborations with Damien Hirst and Ernie Barnes, an Aphex Twin photo tee and a Supreme-exclusive Mies Van Der Rohe Barcelona chair in washed denim. </div> <div class="shop-now-content-meta-container"> <div class="post-box-content-meta-time-info"> <div class="post-box-stats"> <trend-count target=".hype-count"> <span class="hype-count"> 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Driving Culture Forward</h1> <div class="hb-tab-content tab-content"> <div role="tabpanel" class="tab-pane active" id="latest-posts"> <div class="posts" data-layer-list-name="latest newsfeed" data-layer-list-offset="0" data-layer-list-child-selector="[data-post-box]" > <div id="post-6476084" class="post-box-container " data-permalink="https://hypebeast.com/2025/2/dan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info" data-title="Dan Friedman's 'Why Shouldn't I Have Fun All Day' Immerses Us in His Artistry" data-post-box data-layer-item-id="6476084" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2025/2/dan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info" class="thumbnail" title="Dan Friedman's 'Why Shouldn't I Have Fun All Day' Immerses Us in His Artistry" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fdan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fdan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fdan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fdan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fdan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Dan Friedman's 'Why Shouldn't I Have Fun All Day' Immerses Us in His Artistry" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/art" class="category category-art" title="Art">Art</a><span class="space"> </span></div><div class="post-box-content-title"><a href="https://hypebeast.com/2025/2/dan-friedman-superhouse-why-shouldnt-i-have-fun-all-day-exhibit-info" class="title" title="Dan Friedman's 'Why Shouldn't I Have Fun All Day' Immerses Us in His Artistry" ><h2><span>Dan Friedman's 'Why Shouldn't I Have Fun All Day' Immerses Us in His Artistry</span></h2></a></div><div class="post-box-content-excerpt"> Modeled after the late artist’s 1970’s residence. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" 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class="timeago" datetime="2025-02-17T17:46:45Z">5 Hrs ago</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time class="timeago" datetime="2025-02-17T17:46:45Z">5 Hrs ago</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 416 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2025/2/dainese-valentino-rossi-anniversary-kit-info#comments" class="count"><span class="icon icon-comment"></span><span>1</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr> <div id="post-6476072" class="post-box-container " data-permalink="https://hypebeast.com/2025/2/cherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info" data-title="Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule" data-post-box data-layer-item-id="6476072" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2025/2/cherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info" class="thumbnail" title="Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fcherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fcherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fcherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fcherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F16%2Fcherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2025/2/cherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info" class="title" title="Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule" ><h2><span>Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule</span></h2></a></div><div class="post-box-content-excerpt"> The California outfitter reteams with VERDY’s label for a follow-up to December’s delivery. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/elainabernstein">Elaina Bernstein</a></span></span><span class="divider">/</span><span class="time"><time class="timeago" datetime="2025-02-17T15:30:16Z">7 Hrs ago</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time class="timeago" datetime="2025-02-17T15:30:16Z">7 Hrs ago</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 971 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2025/2/cherry-los-angeles-x-girls-dont-cry-valentines-day-collab-capsule-release-info#comments" class="count"><span class="icon icon-comment"></span><span>2</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div 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class="col-main col"> <div class="posts" data-layer-list-name="latest newsfeed" data-layer-list-offset="3" data-layer-list-child-selector="[data-post-box]" > <div id="post-6469868" class="post-box-container post-box-presented-by " data-permalink="https://hypebeast.com/2025/2/napapijri-spring-summer-2025-milan-fashion-week-collection-release-info" data-title="Napapijri Brings “New Perspectives” to Exploration Heritage for SS25" data-post-box data-layer-item-id="6469868" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2025/2/napapijri-spring-summer-2025-milan-fashion-week-collection-release-info" class="thumbnail" title="Napapijri Brings “New Perspectives” to Exploration Heritage for SS25" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F05%2Fnapapijri-spring-summer-2025-milan-fashion-week-collection-release-info-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F05%2Fnapapijri-spring-summer-2025-milan-fashion-week-collection-release-info-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F05%2Fnapapijri-spring-summer-2025-milan-fashion-week-collection-release-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F05%2Fnapapijri-spring-summer-2025-milan-fashion-week-collection-release-info-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F05%2Fnapapijri-spring-summer-2025-milan-fashion-week-collection-release-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Napapijri Brings “New Perspectives” to Exploration Heritage for SS25" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a><span class="space"> </span></div><div class="post-box-content-title"><a href="https://hypebeast.com/2025/2/napapijri-spring-summer-2025-milan-fashion-week-collection-release-info" class="title" title="Napapijri Brings “New Perspectives” to Exploration Heritage for SS25" ><h2><span>Napapijri Brings “New Perspectives” to Exploration Heritage for SS25</span></h2></a></div><div class="post-box-content-presented-by">Presented by Napapijri </div><div class="post-box-content-excerpt"> The forward-thinking collection compiles geometric cuts, modular components, and technical fabrics. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="presented-by">Presented by Napapijri </span></span><span class="divider">/</span><span class="time"><time class="timeago" datetime="2025-02-17T14:51:00Z">8 Hrs ago</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time class="timeago" datetime="2025-02-17T14:51:00Z">8 Hrs ago</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 746 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2025/2/napapijri-spring-summer-2025-milan-fashion-week-collection-release-info#comments" class="count"><span class="icon icon-comment"></span><span>1</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr> <div id="post-6474653" class="post-box-container post-box-presented-by " data-permalink="https://hypebeast.com/2025/2/essentials-armand-da-silva-time-and-space-habitat-homeware-interview-info" data-title="Essentials: Armand Da Silva" data-post-box data-layer-item-id="6474653" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2025/2/essentials-armand-da-silva-time-and-space-habitat-homeware-interview-info" class="thumbnail" title="Essentials: Armand Da Silva" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F13%2Fessentials-armand-da-silva-time-and-space-habitat-homeware-interview-info-00.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F13%2Fessentials-armand-da-silva-time-and-space-habitat-homeware-interview-info-00.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F13%2Fessentials-armand-da-silva-time-and-space-habitat-homeware-interview-info-00.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F13%2Fessentials-armand-da-silva-time-and-space-habitat-homeware-interview-info-00.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F13%2Fessentials-armand-da-silva-time-and-space-habitat-homeware-interview-info-00.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Essentials: Armand Da Silva" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/design" class="category category-design" title="Design">Design</a><span class="space"> </span></div><div class="post-box-content-title"><a href="https://hypebeast.com/2025/2/essentials-armand-da-silva-time-and-space-habitat-homeware-interview-info" class="title" title="Essentials: Armand Da Silva" ><h2><span>Essentials: Armand Da Silva</span></h2></a></div><div class="post-box-content-presented-by">Presented by Habitat </div><div class="post-box-content-excerpt"> For the series’ debut homeware edition with Habitat, the time&space curator discusses challenging elitism and what it takes to make good design truly accessible. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="presented-by">Presented by Habitat </span></span><span class="divider">/</span><span class="time"><time class="timeago" datetime="2025-02-17T14:39:13Z">8 Hrs ago</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time class="timeago" datetime="2025-02-17T14:39:13Z">8 Hrs ago</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 725 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2025/2/essentials-armand-da-silva-time-and-space-habitat-homeware-interview-info#comments" 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Team Up To Redefine Classics" data-post-box data-layer-item-id="6475832" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2025/2/brooks-brothers-sophnet-collaboration-launch" class="thumbnail" title="Brooks Brothers And SOPHNET. Team Up To Redefine Classics" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F14%2Fbrooks-brothers-sophnet-collaboration-launch-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F14%2Fbrooks-brothers-sophnet-collaboration-launch-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F14%2Fbrooks-brothers-sophnet-collaboration-launch-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F14%2Fbrooks-brothers-sophnet-collaboration-launch-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F02%2F14%2Fbrooks-brothers-sophnet-collaboration-launch-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Brooks Brothers And SOPHNET. Team Up To Redefine Classics" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2025/2/brooks-brothers-sophnet-collaboration-launch" class="title" title="Brooks Brothers And SOPHNET. Team Up To Redefine Classics" ><h2><span>Brooks Brothers And SOPHNET. Team Up To Redefine Classics</span></h2></a></div><div class="post-box-content-excerpt"> Classic American heritage and minimalist Japanese design come together in a first-time collaboration. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/alexandrahildreth">Alexandra Hildreth</a></span></span><span class="divider">/</span><span class="time"><time class="timeago" datetime="2025-02-17T14:30:01Z">8 Hrs ago</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time class="timeago" datetime="2025-02-17T14:30:01Z">8 Hrs ago</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 680 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span 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href="https://jobs.lever.co/hypebeast" target="_blank" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="about us > career_opportunities" data-event-name="menu_navigation" data-custom-event="null">Career Opportunities</a></li><li><a href="https://hypebeast.com/investor" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="about us > investor_relations" data-event-name="menu_navigation" data-custom-event="null">Investor Relations</a></li><li><a href="https://hypebeast.com/advertise" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="about us > advertising" data-event-name="menu_navigation" data-custom-event="null">Advertising</a></li><li><a href="https://hypebeast.com/legal" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="about us > legal" data-event-name="menu_navigation" data-custom-event="null">Legal</a></li><li><a href="https://hypebeast.com/contact" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="about us > contact_us" data-event-name="menu_navigation" data-custom-event="null">Contact Us</a></li></ul></div></li><li class="footer-menu-item-follow-us footer-menu-item"><div class="footer-block footer-follow-us"><header class="footer-header mobile-widgets-header-follow-us collapsed" data-toggle="collapse" data-target="#footer-nav-content-widgets" aria-expanded="false" aria-controls="footer-nav-content-widgets"><span>Follow Us</span><i class="icon icon-arrow-down"></i></header><ul id="footer-nav-content-widgets" class="footer-widgets nav-items collapse"><li class="footer-widgets-item-follow-us footer-widgets-item"><div class="footer-block footer-follow-us"><header class="footer-header widget-header-follow-us"><span>Follow Us</span></header><div class="social-btns"><a href="https://instagram.com/hypebeast" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="follow_us > instagram" data-event-name="menu_navigation" data-custom-event="null" ><span class="icon icon-instagram"></span></a><a href="https://twitter.com/intent/user?screen_name=hypebeast" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="follow_us > twitter" data-event-name="menu_navigation" data-custom-event="null" ><span class="icon icon-twitter"></span></a><a href="https://tiktok.com/@hypebeast" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="follow_us > tiktok" data-event-name="menu_navigation" data-custom-event="null" ><span class="icon icon-tiktok"></span></a><a href="https://www.facebook.com/hypebeast" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="follow_us > facebook" data-event-name="menu_navigation" data-custom-event="null" ><span class="icon icon-facebook"></span></a><a href="https://www.youtube.com/hypebeast?sub_confirmation=1" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="follow_us > youtube" data-event-name="menu_navigation" data-custom-event="null" ><span class="icon icon-youtube"></span></a></div></div></li><li class="footer-widgets-item-subscribe-news footer-widgets-item"><div class="footer-block footer-subscribe-news"><header class="footer-header widget-header-subscribe-news"><span>We got you covered. Don’t miss out on the latest news by signing up for our newsletters.</span></header><div class="newsletter-form"><form class="footer-newsletter-signup-form" action="https://hypebeast.com/newsletter" method="POST" rel="noopener"><div class="input-group"><input class="newsletter-email" name="email" size="16" type="email" placeholder="Email address" required><input name="source" value="Newsletter Footer" type="hidden"><button class="input-group-btn" type="submit" ga-on="click" ga-event-category="footer" ga-event-action="clicks_newsletter_signup" ga-event-label="Clicks" >Subscribe</button></div></form></div><div class="agreement-wrapper"><span>By subscribing, you agree to our <a href="/terms" target="_blank">Terms of Use</a> and <a href="/privacy" target="_blank">Privacy Policy</a>.</span></div></div></li><li class="footer-widgets-item-download-our-app footer-widgets-item"><div class="footer-block footer-download-our-app"><header class="footer-header widget-header-download-our-app"><span>Download Our App</span></header><div class="app-badges"><a href="https://hypebeast.com/app/" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="download_our_app > apple" data-event-name="menu_navigation" data-custom-event="null" ><img src="https://hypebeast.com/images/app/app-store-en@2x.png" alt="App Store" /></a><a href="https://hypebeast.com/app/" target="_blank" rel="noopener" ga-on="click" ga-event-category="footer navigation" ga-event-action="click" ga-event-label="download_our_app > google" data-event-name="menu_navigation" data-custom-event="null" ><img src="https://hypebeast.com/images/app/google-play-en@2x.png" alt="App Store" /></a></div></div></li></ul></div></li></ul></div></div><div class="container-fluid"><div class="footer-lower"><div><span>2025 <a href="https://hypebeast.ltd" target="_blank" rel="noopener">Hypebeast Limited</a>. All Rights Reserved.</span><span>Hypebeast ® is a registered trademark of Hypebeast Hong Kong Ltd.</span><span class="spacer"></span><span class="footer-links"><a href="https://hypebeast.com/terms">Terms & Conditions</a><span class="divider">|</span><a href="https://hypebeast.com/privacy">Privacy Policy</a><span class="divider">|</span><a href="https://hypebeast.com/cookie-policy">Cookie Policy</a><span class="divider">|</span><a href="https://hypebeast.com/investment-disclaimer">Investment Disclaimer</a></span></div><div class="locale-changer"><drop-tether classes="main-aside-dropdown footer-locale-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" append-arrow open-on="hover click" target-offset="-12px 0" arrow-position="top center" position="top right"><a href="#">Global</a><template #content><ul><li class="nav-locale-header"><header><span>Location</span></header></li><li><ul class="menu-country"><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=en" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > global">Global</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=cn" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 中国大陆">中国大陆</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=hk" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 香港">香港</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=id" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > indonesia">Indonesia</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=jp" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 日本">日本</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=kr" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 대한민국">대한민국</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=tw" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 台灣">台灣</a></li></ul></li></ul></template></drop-tether></div></div></div></footer> <div id="mobile-menu-wrapper"> <div> <transition name="mobile-menu-slide"> <div id="mobile-menu" class="hidden-app" v-show="mobileMenu" style="display: none;"> <mobile-menu> <template #logo> <a href="https://hypebeast.com/"> <img class="img-fluid" src="https://hypebeast.com/dist/hypebeast/images/hypebeast-logo.4d6a6810.svg"> </a> </template> <template #user-menu> <ul><li class="mobile-menu-locale-item mobile-menu-item"><component is="mobile-dropdown" id="locale" :data='{"sections":[{"url":"https:\/\/hypebeast.com\/change-language?locale=en","label":"Global","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > global"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=cn","label":"\u4e2d\u56fd\u5927\u9646","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u4e2d\u56fd\u5927\u9646"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=hk","label":"\u9999\u6e2f","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u9999\u6e2f"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=id","label":"Indonesia","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > indonesia"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=jp","label":"\u65e5\u672c","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u65e5\u672c"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=kr","label":"\ub300\ud55c\ubbfc\uad6d","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \ub300\ud55c\ubbfc\uad6d"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=tw","label":"\u53f0\u7063","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u53f0\u7063"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Global</a><span class="icon icon-location-global"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li><li class="mobile-menu-account-item mobile-menu-item"><component is="mobile-group" id="account" :data='{"sections":[{"url":"\/login?_target_path=https:\/\/hypebeast.com\/","label":"Login \/ Sign Up","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"account > login \/ sign up"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Account</a><span class="icon icon-navbar-account"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li></ul> </template> <template #menu> <ul><li class="mobile-menu-item-section mobile-menu-item"><component is="mobile-sections-non-collapsible" id="section" :data='{"sections":{"fashion":{"label":"Fashion","url":"https:\/\/hypebeast.com\/fashion","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"fashion"}},"footwear":{"label":"Footwear","url":"https:\/\/hypebeast.com\/footwear","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"footwear"}},"art":{"label":"Art","url":"https:\/\/hypebeast.com\/art","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"art"}},"design":{"label":"Design","url":"https:\/\/hypebeast.com\/design","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"design"}},"music":{"label":"Music","url":"https:\/\/hypebeast.com\/music","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"music"}},"lifestyle":{"label":"Lifestyle","url":"https:\/\/hypebeast.com\/lifestyle","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"lifestyle"}}}}' :props='{"opened":true}'> <template #trigger><h6>Sections</h6></template></component></li><li class="mobile-menu-item-more mobile-menu-item"><component is="mobile-sections-non-collapsible" id="more" :data='{"sections":{"videos":{"label":"Videos","url":"https:\/\/hypebeast.com\/videos","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"videos"}},"magazine":{"label":"Magazine","url":"https:\/\/hypebeast.com\/magazine","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"magazine"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"magazine"}},"hb100":{"label":"Hypebeast100","url":"https:\/\/hypebeast.com\/hb100","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"hb100"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast100"}},"newsletters":{"label":"Newsletter","url":"https:\/\/hypebeast.com\/newsletter?source=Newsletter%20Footer","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsletter"}},"app":{"label":"Download Our App","url":"https:\/\/hypebeast.com\/app\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"download_our_app"}}}}' :props='{"opened":true}'> <template #trigger><h6>More</h6></template></component></li><li class="mobile-menu-item-brands mobile-menu-item"><component is="mobile-sections-non-collapsible" id="brands" :data='{"sections":{"brand-ranking":{"label":"Brand Ranking","url":"https:\/\/hypebeast.com\/brands\/ranking","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_ranking"}},"brand-directory":{"label":"Brand Directory","url":"https:\/\/hypebeast.com\/directory","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_directory"}}}}' :props='{"opened":true}'> <template #trigger><h6>Brands</h6></template></component></li><li class="mobile-menu-item-store mobile-menu-item"><component is="mobile-sections-non-collapsible" id="store" :data='{"sections":[{"label":"Men","url":"https:\/\/hbx.com\/men","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"men"}},{"label":"Women","url":"https:\/\/hbx.com\/women","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"women"}},{"label":"Life","url":"https:\/\/hbx.com\/life","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"life"}},{"label":"Golf","url":"https:\/\/hbx.com\/golf","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"golf"}},{"label":"Archives","url":"https:\/\/hbx.com\/archives","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"archives"}},{"label":"Sale","url":"https:\/\/hbx.com\/sale","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"sale"}}]}' :props='{"opened":true}'> <template #trigger><h6>Store</h6></template></component></li><li class="mobile-menu-item-elsewhere mobile-menu-item"><component is="mobile-sections-non-collapsible" id="elsewhere" :data='{"sections":{"hypebeast":{"label":"Hypebeast","url":"https:\/\/hypebeast.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast"}},"hypeart":{"label":"Hypeart","url":"https:\/\/hypeart.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypeart"}},"hypemaps":{"label":"Hypemaps","url":"https:\/\/hypemaps.com","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypemaps"}},"hypebae":{"label":"Hypebae","url":"https:\/\/hypebae.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebae"}},"hbx":{"label":"HBX","url":"https:\/\/hbx.com?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=hypebeast.com_top_area_button","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hbx"}}}}' :props='{"opened":true}'> <template #trigger><h6>Elsewhere</h6></template></component></li><li class="mobile-menu-item-about mobile-menu-item"><component is="mobile-sections-non-collapsible" id="about" :data='{"sections":[{"label":"Hypebeast Group","url":"https:\/\/hypebeast.com\/group","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast_group"}},{"label":"Newsroom","url":"https:\/\/hypebeast.com\/newsroom","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsroom"}},{"label":"Leadership","url":"https:\/\/hypebeast.com\/leadership","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"leadership"}},{"label":"Career Opportunities","url":"https:\/\/jobs.lever.co\/hypebeast","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"career_opportunities"}},{"label":"Investor Relations","url":"https:\/\/hypebeast.com\/investor","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"investor"}},{"label":"Advertising","url":"https:\/\/hypebeast.com\/advertise","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"advertising"}},{"label":"Legal","url":"https:\/\/hypebeast.com\/legal","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"legal"}},{"label":"Contact Us","url":"https:\/\/hypebeast.com\/contact","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"contact_us"}}]}' :props='{"opened":true}'> <template #trigger><h6>About Us</h6></template></component></li></ul> </template> </mobile-menu> </div> </transition> <transition name="fade-in"> <div id="mobile-menu-backdrop" v-show="mobileMenu" style="display: none;" @click.stop.prevent="closeMenu"></div> </transition> </div> </div> <div id="bottom-ad" class="showAd" style="font-size: 2px;"> </div> </div> <div id="ad-blocker-popup" class="impression-tracker" ga-impression-event-category="ad block message" ga-impression-event-action="impressions_adblockmessage" ga-impression-event-label="#" > <div class="ad-blocker-container"> <div class="inner-content"> <div class="original"> <header> <div class="spacer"></div> <div class="logo-container"> <img class="logo" src="https://hypebeast.com/dist/hypebeast/images/hypebeast-logo.4d6a6810.svg" alt="Hypebeast"/> </div> <div class="close-btn-container"> <button class="btn btn-link original" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_x" ga-event-label="#" > <img src="https://hypebeast.com/images/icons/close_white@2x.png" alt="close"/> </button> </div> </header> <main> <h3>Looks like you’re using an ad-blocker</h3> <p class="content-p"> We charge advertisers instead of our readers. Support us by whitelisting our site. </p> <p class="button-p whitelist-btn"> <a class="btn btn-link" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_whitelist_us" ga-event-label="#" > Whitelist Us </a> </p> <p class="link-p"> Already whitelisted us? <a ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_refresh" ga-event-label="#" href="javascript:window.location.reload(true)" > Refresh page </a> </p> </main> <footer> <div class="terms"> Learn more about our <a ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_terms" ga-event-label="#" href="/terms">Terms & Conditions</a> and <a ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_privacy" ga-event-label="#" href="/privacy">Privacy Policy</a>. </div> </footer> </div> </div> </div> </div> <div id="ad-blocker-popup-guideline" class="impression-tracker" ga-impression-event-category="ad block guideline" ga-impression-event-action="impressions_adblockguideline" ga-impression-event-label="#" > <div class="ad-blocker-container"> <div class="inner-content"> <div class="original"> <header> <div id="close" class="back-container"> <button class="btn" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_back" ga-event-label="#" > <span class="icon icon-arrow-down"></span> <span class="back">Back</span> </button> </div> <div class="spacer"></div> <div class="close-btn-container"> <button class="btn btn-link original" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_x" ga-event-label="#" > <img src="https://hypebeast.com/images/icons/close_white@2x.png" alt="close"/> </button> </div> </header> <main> <h3>How to Whitelist Us</h3> <div class="adblockers-grid"> <button class="adblock-btn adblock" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_adblock" ga-event-label="#" > <span class="sprite sprite-adblock-adblock"></span> <span class="name">Adblock</span> </button> <button class="adblock-btn abp" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_abp" ga-event-label="#" > <span class="sprite sprite-adblock-abp"></span> <span class="name">Adblock Plus</span> </button> <button class="adblock-btn ult" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_ult" ga-event-label="#" > <span class="sprite sprite-adblock-ult"></span> <span class="name">Adblocker Ultimate</span> </button> <button class="adblock-btn ghostery" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_ghostery" ga-event-label="#" > <span class="sprite sprite-adblock-ghostery"></span> <span class="name">Ghostery</span> </button> <button class="adblock-btn ublock" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_ublock" ga-event-label="#" > <span class="sprite sprite-adblock-ublock"></span> <span class="name">uBlock Origin</span> </button> <button class="adblock-btn others" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_others" ga-event-label="#" > <span class="name">Others</span> </button> </div> <section class="content adblock"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-adblock@2x.c415715a.png" alt="screenshot"/> <ol> <li>Click the AdBlock icon <span class="sprite sprite-adblock-adblock"></span> in the browser extension area in the upper right-hand corner.</li> <li>Under “<strong>Pause on this site</strong>” click “<strong>Always</strong>”.</li> <li>Refresh the page or click the button below to continue.</li> </ol> </section> <section class="content abp"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-adblock-plus@2x.c213c4d5.png" alt="screenshot"/> <ol> <li>Click the AdBlock Plus icon <span class="sprite sprite-adblock-abp"></span> in the browser extension area in the upper right-hand corner.</li> <li>“<strong>Block ads on – This website</strong>” switch off the toggle to turn it from blue to gray.</li> <li>Refresh the page or click the button below to continue.</li> </ol> </section> <section class="content ult"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-adblock-ultimate@2x.1f5b1723.png" alt="screenshot"/> <ol> <li>Click the AdBlocker Ultimate icon <span class="sprite sprite-adblock-ult"></span> in the browser extension area in the upper right-hand corner.</li> <li>Switch off the toggle to turn it from “<strong>Enabled on this site</strong>” to “<strong>Disabled on this site</strong>”.</li> <li>Refresh the page or click the button below to continue.</li> </ol> </section> <section class="content ghostery"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-ghostery@2x.af121c58.png" alt="screenshot"/> <ol> <li>Click the Ghostery icon <span class="sprite sprite-adblock-ghostery"></span> in the browser extension area in the upper right-hand corner.</li> <li>Click on the “<strong>Ad-Blocking</strong>” button at the bottom. It will turn gray and the text above will go from “ON” to “<strong>OFF</strong>”.</li> <li>Refresh the page or click the button below to continue.</li> </ol> </section> <section class="content ublock"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-ublock-origin@2x.ec3e4b5e.png" alt="screenshot"/> <ol> <li>Click the UBlock Origin icon <span class="sprite sprite-adblock-ublock"></span> in the browser extension area in the upper right-hand corner.</li> <li>Click on the large blue power icon at the top.</li> <li>When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.</li> </ol> </section> <section class="content others"> <img class="lazy-load" data-src="https://hypebeast.com/dist/hypebeast/images/popup-adblock/screenshot-others@2x.b111a093.png" alt="screenshot"/> <ol> <li>Click the icon of the ad-blocker extension installed on your browser.<span class="grey-text">You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.</span></li> <li>Follow the instructions for disabling the ad blocker on the site you’re viewing.<span class="grey-text">You may have to select a menu option or click a button.</span></li> <li>Refresh the page or click the button below to continue.</li> </ol> </section> </main> <footer> <div class="refresh-btn"> <a class="btn btn-link" ga-on="click" ga-event-category="ad block message" ga-event-action="clicks_refresh_page" ga-event-label="#" href="javascript:window.location.reload(true)" > Refresh Page </a> </div> </footer> </div> </div> </div> </div> <div id="search-dropdown-backdrop"></div> <div data-adunit="Hypebeast_ROS_Background" class="adunit background" data-targeting='{"HBSiteLoc":"home","HBSiteCat":["all"],"HBSitePage":"1","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}' data-outofpage="true" data-sortable="false"> </div> <div class="ad-anchor-wrapper"> <div data-adunit="HBEN_ATF_ANCHOR_HOME" class="adunit anchor" data-dimensions="1x1,728x90,320x100,320x50" data-sortable="" data-size-mapping="footer-anchor" data-targeting='{"HBSiteLoc":"home","HBSiteCat":["all"],"HBSitePage":"1","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}'> </div> </div> <div id="shadowbox-container"> <div class="shadowbox-inner"> <div data-adunit="Hypebeast_All_Pages_Shadowbox" class="adunit shadowbox" data-dimensions="1x1,300x250,320x480,844x513,600x600,640x480" data-size-mapping="shadow" data-sortable="false" data-targeting='{"HBSiteLoc":"home","HBSiteCat":["all"],"HBSitePage":"1","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}'> </div> </div> </div> <script src="https://hypebeast.com/dist/hypebeast/279eef56f53d6e6bf0fb.js"></script><script src="https://hypebeast.com/dist/hypebeast/71454e4d72ddda9fd808.js"></script><script src="https://hypebeast.com/dist/hypebeast/856d35a7a404d3e73109.js"></script><script src="https://hypebeast.com/dist/hypebeast/8c5d5f596aefe9b59150.js"></script><script src="https://hypebeast.com/dist/hypebeast/210b35254178decab0e0.js"></script><script src="https://hypebeast.com/dist/hypebeast/8fb5a4ecf89f4a97a163.js"></script><script src="https://hypebeast.com/dist/hypebeast/71724186210ad00e2275.js"></script><script src="https://hypebeast.com/dist/hypebeast/5022dd3e0db5420fe6bb.js"></script><script src="https://hypebeast.com/dist/hypebeast/5675aec607f694331bda.js"></script><script src="https://hypebeast.com/dist/hypebeast/41c3e2f1a2361a59e9f0.js"></script><script src="https://hypebeast.com/dist/hypebeast/47ab23162bc35d0b5dc0.js"></script><script src="https://hypebeast.com/dist/hypebeast/725e21a709a5a639fa72.js"></script><script src="https://hypebeast.com/dist/hypebeast/54d708af83b1bab94f4d.js"></script><script src="https://hypebeast.com/dist/hypebeast/1b5932c87613cf022d00.js"></script><script src="https://hypebeast.com/dist/hypebeast/7be1a7bded813a28d2d8.js"></script><script src="https://hypebeast.com/dist/hypebeast/5c2310294af8b71f468a.js"></script><script src="https://hypebeast.com/dist/hypebeast/28a132ffe3436f816972.js"></script><script src="https://hypebeast.com/dist/hypebeast/65752c9c7aea68f6eb1a.js"></script><script src="https://hypebeast.com/dist/hypebeast/3140d87de76db9b9db00.js"></script><script src="https://hypebeast.com/dist/hypebeast/c073e9fa4a5d59698b3e.js"></script><script src="https://hypebeast.com/dist/hypebeast/71fafdf41b19341e8117.js"></script><script src="https://hypebeast.com/dist/hypebeast/15c1570000fe9c3cf5f7.js"></script><script src="https://hypebeast.com/dist/hypebeast/b7ed9f49fb6d372225cc.js"></script><script src="https://hypebeast.com/dist/hypebeast/94af722e947c44beb9aa.js"></script> </body> </html>

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