CINXE.COM
IAB Knowledge Hub
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>IAB Knowledge Hub</title> <link rel="stylesheet" href="/css/app.css"> </head> <body class="inner"> <div class="wrapper"> <div id="overlay" ></div> <header> <div class="container"> <div class="logo active "><a href="https://iab.gr"><img src="/storage/images/logo.png"></a></div> <div class="logo--white "><a href="https://iab.gr"><img src="/storage/images/logo-2.png"></a></div> <div class="international"><a class="button button--simple" href="https://iabeurope.eu/" target="_blank">INTERNATIONAL</a></div> <div class="toggle toggle--login "><span class="button button--circle button--login"><span>螘螜危螣螖螣危 螠螘螞惟螡</span></span></div> <div class="toggle toggle--search"><span class="button button--circle button--search"></span></div> <div class="toggle toggle--menu"><span class="button button--circle button--menu"></span></div> <nav class="blue-overlay menu"> <div class="international-mobile"><a href="#" target="_blank">INTERNATIONAL</a></div> <ul class="menu__main"> <li><a href="https://iab.gr">螒蟻蠂喂魏萎</a></li> <li class="has-children"> <a href="https://iab.gr/organization">螣蟻纬伪谓喂蟽渭蠈蟼</a> <span class="arrow"></span> <ul> <li><a href="https://iab.gr/organization/mission-and-vision">螒蟺慰蟽蟿慰位萎 魏伪喂 螌蟻伪渭伪</a></li> <li><a href="https://iab.gr/organization/epitropes">螘蟺喂蟿蟻慰蟺苇蟼</a></li> <li><a href="https://iab.gr/organization/international-iabs">螖喂蔚胃谓蔚委蟼 IABs</a></li> <li><a href="https://iab.gr/organization/board-administrator">螖喂慰喂魏畏蟿喂魏蠈 危蠀渭尾慰蠉位喂慰 & 螖喂伪蠂蔚委蟻喂蟽畏</a></li> <li><a href="https://iab.gr/organization/profile-history">螤蟻慰蠁委位 & 螜蟽蟿慰蟻委伪</a></li> </ul> </li> <li><a href="https://iab.gr/">螒蟻蠂喂魏萎</a></li> <li><a href="https://iab.gr/standards/iab-safe-frame">IAB Safe Frame</a></li> <li class="has-children"> <a href="https://iab.gr/digital-advertising-guide">Digital Advertising Guide</a> <span class="arrow"></span> <ul> <li><a href="https://iab.gr/guide/native-advertising">Native Advertising</a></li> <li><a href="https://iab.gr/guide/affiliate-marketing">Affiliate Marketing</a></li> <li><a href="https://iab.gr/guide/programmatic-rtb">Programmatic & RTB</a></li> <li><a href="https://iab.gr/guide/mobile-marketing">Mobile Marketing</a></li> <li><a href="https://iab.gr/guide/e-mail-marketing">Email Marketing</a></li> <li><a href="https://iab.gr/guide/search-engine-marketing">Search Engine Marketing</a></li> <li><a href="https://iab.gr/guide/website">Website</a></li> <li><a href="https://iab.gr/guide/social-media-marketing">Social Media Marketing</a></li> </ul> </li> <li><a href="https://iab.gr/prototypes/video">Video</a></li> <li><a href="https://iab.gr/prototypes/rich-media">Rich media</a></li> <li><a href="https://iab.gr/surveys">螆蟻蔚蠀谓伪</a></li> <li><a href="https://iab.gr/standards/display-ad-units">Display Ad Units</a></li> <li><a href="https://iab.gr/education">螘蟺喂渭蠈蟻蠁蠅蟽畏</a></li> <li><a href="https://iab.gr/prototypes/iab-europe-brand-builders">IAB Europe Brand Builders</a></li> <li><a href="https://iab.gr/news">螡苇伪</a></li> <li class="has-children"> <a href="#">Events</a> <span class="arrow"></span> <ul> <li><a href="https://iab.gr/mixx">MIXX</a></li> <li><a href="https://iab.gr/imc">IMC</a></li> </ul> </li> <li><a href="https://iab.gr/members">螠苇位畏</a></li> <li class="has-children"> <a href="https://iab.gr/members/apply">螕委谓蔚 渭苇位慰蟼</a> <span class="arrow"></span> <ul> <li><a href="https://iab.gr/reasons-why">Reasons why</a></li> </ul> </li> <li><a href="https://iab.gr/standards-guidelines-best-practices">螤蟻蠈蟿蠀蟺伪, 魏伪蟿蔚蠀胃蠀谓蟿萎蟻喂蔚蟼 纬蟻伪渭渭苇蟼 & 尾苇位蟿喂蟽蟿蔚蟼 蟺蟻伪魏蟿喂魏苇蟼</a></li> </ul> <div class="menu__socialTitle">螒魏慰位慰蠀胃萎蟽蟿蔚 渭伪蟼</div> <ul class="menu__social"> <li><a target="_blank" href="https://www.facebook.com/iabhellas/"><img src="/storage/images/fb.png"></a></li> <li><a target="_blank" href="https://twitter.com/iabhellas"><img src="/storage/images/twit.png"></a></li> <li><a target="_blank" href="https://www.linkedin.com/company/iab-hellas/"><img src="/storage/images/linked.png"></a></li> </ul> </nav> <div class="blue-overlay login-form "> <div class="login-form__wrap"> <h2>螘螜危螣螖螣危 螠螘螞惟螡</h2> <form method="POST" action="/login"> <input type="hidden" name="_token" value="oHdD3BozKv6tb8xxzpkLo37lQ1m6h2R6AsL2EDvA" autocomplete="off"> <div class="formgroup"> <label for="email">Email 蠂蟻萎蟽蟿畏</label> <input id="email" type="email" name="email" value="" required autofocus> </div> <div class="formgroup"> <label for="password">螝蠅未喂魏蠈蟼 蟺蟻蠈蟽尾伪蟽畏蟼</label> <input id="password" type="password" name="password" required> </div> <button type="submit" class="button button--transparent">危蠉谓未蔚蟽畏</button> </form> </div> </div> <div class="search-form"> <div class="container"> <form method="GET"> <input value="" type="text" placeholder="螘喂蟽维纬蔚蟿蔚 渭委伪 位苇尉畏 魏位蔚喂未委" name="search"> <button type="submit" class="button button--searchForm">螒谓伪味萎蟿畏蟽畏</button> </form> </div> </div> </div> </header> <div class="page-title"> <div class="container"> <h1>KNOWLEDGE HUB</h1> </div> </div> <main> <div class="container"> <div class="media-wrapper media-wrapper--news media-wrapper--list"> <div class="row"> <p class="intro">To Knowledge Hub 蟺蔚蟻喂位伪渭尾维谓蔚喂 蟺慰位位苇蟼 蠂蟻萎蟽喂渭蔚蟼 蟺位畏蟻慰蠁慰蟻委蔚蟼 伪蟺蠈 蟿慰谓 IAB Europe, 蟿慰 螘位位畏谓喂魏蠈 蠄畏蠁喂伪魏蠈 慰喂魏慰蟽蠉蟽蟿畏渭伪 魏伪喂 蟿伪 渭苇位畏, 蠈蟺蠅蟼 慰未畏纬慰蠉蟼, 苇蟻蔚蠀谓蔚蟼, white papers, case studies, webinars 魏伪喂 infographics 纬喂伪 渭喂伪 蟽蔚喂蟻维 伪蟺蠈 魏伪蠀蟿维 胃苇渭伪蟿伪 纬喂伪 蟿畏谓 伪纬慰蟻维 蟿慰蠀 Digital.</p> </div> <div class="row"> <div class="col filter-form filter-form--cat"> <form method="GET"> <label for="category">螘蟺喂位慰纬萎 魏伪蟿畏纬慰蟻委伪蟼</label> <select id="category" class="category-type-select border-gradient" name="category" onchange="this.form.submit()"> <option value="">螌位蔚蟼</option> <option value="15" >Ad Fraud Prevention</option> <option value="3" >Ad Tech and Innovations</option> <option value="37" >Analytics Tools and Techniques</option> <option value="12" >Blockchain in Advertising</option> <option value="31" >Case Studies</option> <option value="38" >Consumer Insights</option> <option value="36" >Data-driven Marketing</option> <option value="33" >Digital Guides</option> <option value="21" >Display Advertising</option> <option value="10" >Emerging Technologies</option> <option value="16" >Ethical Advertising Practices</option> <option value="13" >GDPR Compliance</option> <option value="41" >IMC 2024 MATERIAL</option> <option value="34" >Industry Benchmarks</option> <option value="20" >Industry Networking Opportunities</option> <option value="29" >Market Reports</option> <option value="39" >Measurement and Attribution</option> <option value="23" >Native Advertising</option> <option value="14" >Privacy in Digital Advertising</option> <option value="22" >Programmatic Advertising</option> <option value="30" >Research Studies</option> <option value="28" >Retail Media</option> <option value="25" >Social Media Advertising</option> <option value="35" >Sustainability</option> <option value="17" >Upcoming Events</option> <option value="24" >Video Advertising</option> </select> </form> </div> </div> <div class="row row--search-results"> </div> <div class="back-list"><a href="/"><i class="fa-solid fa-arrow-left-long"></i><span>螘螤螜危韦巍螣桅螚 危韦螚 螞螜危韦螒</span></a></div> <div class="row"> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--blue"> <a href="/article/44"> <span class="text">危蠀渭蠁蠅谓委伪 魏慰喂谓萎蟼 未苇蟽渭蔚蠀蟽畏蟼 蟺慰蠀 蠀蟺慰蟽蟿畏蟻委味蔚喂 蟿喂蟼 尾喂蠋蟽喂渭蔚蟼 蔚尉蔚位委尉蔚喂蟼 蟽蟿畏谓 螘蠀蟻蠋蟺畏.</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--orange"> <a href="/article/43"> <span class="text">In-Store Retail Media Standards 2024</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--purple"> <a href="/article/42"> <span class="text">H2 2024 VIRTUAL PROGRAMMATIC DAY</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--red"> <a href="/article/41"> <span class="text">螚 10畏 蔚蟿萎蟽喂伪 苇魏胃蔚蟽畏 IAB Europe's Attitudes to Programmatic Advertising 伪蟺慰魏伪位蠉蟺蟿蔚喂 蟿喂蟼 蟺喂慰 蟺蟻蠈蟽蠁伪蟿蔚蟼 蟺位畏蟻慰蠁慰蟻委蔚蟼 魏伪喂 蟿维蟽蔚喂蟼 蟿畏蟼 伪纬慰蟻维蟼</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--gey"> <a href="/article/40"> <span class="text">Privacy Sandbox By Google</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--blue"> <a href="/article/39"> <span class="text">IAB Europe鈥檚 Retail Media Measurement Standards for Europe.</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--orange"> <a href="/article/38"> <span class="text">AI Definitions</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--purple"> <a href="/article/37"> <span class="text">AI Unleashed- The Book</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--red"> <a href="/article/24"> <span class="text">IAB Europe Adex Benchmark 2022</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--gey"> <a href="/article/12"> <span class="text">Retail Media</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--blue"> <a href="/article/8"> <span class="text">螣未畏纬蠈蟼 螔喂蠅蟽喂渭蠈蟿畏蟿伪蟼 蟿慰蠀 Programmatic Advertising</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--orange"> <a href="/article/7"> <span class="text">IAB Europe's Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry</span> </a> </div> </div> </div> <div class="col"> <div class="square media media--i"> <div class="media__link media__link--purple"> <a href="/article/4"> <span class="text">螣螖螚螕螣危 TIK TOK 2023</span> </a> </div> </div> </div> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="row row--sitemap"> <div class="col"> <h3 class="title title--footer">螤慰喂慰委 蔚委渭伪蟽蟿蔚</h3> <ul> <li><a href="https://iab.gr/organization/mission-and-vision">螒蟺慰蟽蟿慰位萎 魏伪喂 螌蟻伪渭伪</a></li> <li><a href="https://iab.gr/organization/epitropes">螘蟺喂蟿蟻慰蟺苇蟼</a></li> <li><a href="https://iab.gr/organization/international-iabs">螖喂蔚胃谓蔚委蟼 IABs</a></li> <li><a href="https://iab.gr/organization/board-administrator">螖喂慰喂魏畏蟿喂魏蠈 危蠀渭尾慰蠉位喂慰 & 螖喂伪蠂蔚委蟻喂蟽畏</a></li> <li><a href="https://iab.gr/organization">螣蟻纬伪谓喂蟽渭蠈蟼</a></li> <li><a href="https://iab.gr/organization/profile-history">螤蟻慰蠁委位 & 螜蟽蟿慰蟻委伪</a></li> </ul> </div> <div class="col"> <h3 class="title title--footer">螚 未慰蠀位蔚喂维 渭伪蟼</h3> <ul> <li><a href="https://www.iab.gr/research-leadrship">螆蟻蔚蠀谓伪 & 危魏苇蠄畏 螚纬蔚蟽委伪</a></li> <li><a href="https://iab.gr/news">螡苇伪</a></li> <li><a href="https://iab.gr/standards/iab-safe-frame">螤慰位喂蟿喂魏萎 蠂蟻萎蟽畏蟼 未蔚未慰渭苇谓蠅谓</a></li> <li><a href="https://iab.gr/public-policy">螤蟻慰蟽蟿伪蟽委伪 蟺蟻慰蟽蠅蟺喂魏蠋谓 未蔚未慰渭苇谓蠅谓 魏伪喂 E Privacy</a></li> <li><a href="https://iab.gr/standards-guidelines-best-practices">螤蟻蠈蟿蠀蟺伪, 魏伪蟿蔚蠀胃蠀谓蟿萎蟻喂蔚蟼 纬蟻伪渭渭苇蟼 & 尾苇位蟿喂蟽蟿蔚蟼 蟺蟻伪魏蟿喂魏苇蟼</a></li> </ul> </div> <div class="col"> <h3 class="title title--footer">螒魏慰位慰蠀胃萎蟽蟿蔚 渭伪蟼</h3> <ul class="menu__social"> <li><a target="_blank" href="https://www.facebook.com/iabhellas/"><img src="/storage/images/fb.png"></a></li> <li><a target="_blank" href="https://twitter.com/iabhellas"><img src="/storage/images/twit.png"></a></li> <li><a target="_blank" href="https://www.linkedin.com/company/iab-hellas/"><img src="/storage/images/linked.png"></a></li> </ul> </div> </div> <div class="row row--credits"> <div class="col"> <p>漏 2024 螜螒螔 hellas. All Rights Reserved.</p> <p><span>Created by <a href="https://www.steficon.gr" target="_blank"><img src="/storage/images/steficon.png" align="absmiddle"></a></span></p> </div> </div> </div> </footer> </div> </body> <script src="/js/app.js"></script> </html>