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weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="gracenote-blog__banner"><span class="gracenote-fade-in">Perspectives</span><h1 class="gracenote-fade-in">Gracenote perspectives</h1><p class="gracenote-fade-in">Des informations pour vous aider à prendre des décisions éclairées</p></div><div class="container"><div class="gracenote-blog__featured"><div class="gracenote-blog__featured-item-big"><img fetchpriority="high" width="1025" height="1140" src="https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png" class="attachment-full size-full" alt="Perspectives d'avenir" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png 1025w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=270,300 270w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=768,854 768w, https://gracenote.com/wp-content/uploads/2024/11/SOP-insights.png?resize=921,1024 921w" sizes="(max-width: 1025px) 100vw, 1025px" /><h4><a href="https://gracenote.com/fr/insights/2024-state-of-play/">Rapport sur l'état du jeu</a></h4><div class="gracenote-blog__featured-bottom"><span>13 novembre 2024</span><a href="https://gracenote.com/fr/insights/2024-state-of-play/"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__featured-items"><div class="gracenote-blog__featured-item"><a href="https://gracenote.com/fr/data-hub" class="gracenote-blog__featured-item-img"><img width="927" height="738" src="https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?w=927" class="attachment-large size-large" alt="Aperçu du centre de données" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png 927w, https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?resize=300,239 300w, https://gracenote.com/wp-content/uploads/2024/11/Data-Center-insights.png?resize=768,611 768w" sizes="(max-width: 927px) 100vw, 927px" /></a><div class="gracenote-blog__featured-item-content"><h6><a href="https://gracenote.com/fr/data-hub">Gracenote Centre de données</a></h6><p>Explorer les tendances en matière de contenu vidéo en continu au niveau mondial.</p><div class="gracenote-blog__featured-bottom"><span>13 novembre 2024</span><a href="https://gracenote.com/fr/data-hub"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div><div class="gracenote-blog__featured-item"><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__featured-item-img"><img loading="lazy" width="1024" height="576" src="https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024" class="attachment-large size-large" alt="" decoding="async" srcset="https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg 1200w, https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?resize=300,169 300w, https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?resize=768,432 768w, https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?resize=1024,576 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><div class="gracenote-blog__featured-item-content"><h6><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">SVOD catalogs are vastly underutilized</a></h6><p>Many SVOD services might not be getting their money’s worth from the majority of the content they distribute.</p><div class="gracenote-blog__featured-bottom"><span>21 novembre 2024</span><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="gracenote-posts" class="gracenote-blog__posts"><div class="gracenote-blog__filters-wrap"><div class="gracenote-blog__filters gracenote-fade-in"><ul><li><a href="https://gracenote.com/fr/insights/" class="active">Tous les postes</a></li><li><a href="https://gracenote.com/fr/category/content-development/" >Développement du contenu</a></li><li><a href="https://gracenote.com/fr/category/content-discovery/" >Découverte de contenu</a></li><li><a href="https://gracenote.com/fr/category/content-distribution/" >Distribution du contenu</a></li><li><a href="https://gracenote.com/fr/category/contextual-advertising/" >Publicité contextuelle</a></li></ul><div class="gracenote-blog__form gracenote-fade-in"><form role="search" method="get" id="searchform" action="https://gracenote.com/fr/"><input type="text" value="" name="s" id="s" placeholder="Recherche"/><input type="hidden" name="post_type" value="post"/><button type="submit" id="searchsubmit"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M21 21L17.5001 17.5M20 11.5C20 16.1944 16.1944 20 11.5 20C6.80558 20 3 16.1944 3 11.5C3 6.80558 6.80558 3 11.5 3C16.1944 3 20 6.80558 20 11.5Z" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></button></form></div></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558279 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-personalization tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Les catalogues de vidéo à la demande représentent un gros volume d'affaires, mais ils sont largement sous-exploités</a></h6><p>Les tendances récentes en matière d'audience télévisuelle suggèrent que de nombreux services de SVOD ne sont peut-être pas satisfaits de la majorité des contenus qu'ils distribuent. </p><div class="gracenote-blog__item-bottom"><span>21 novembre 2024</span><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558265 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/">Quoi de neuf dans la SVOD ? La plupart de ses contenus</a></h6><p>Malgré la richesse de la variété disponible sur les services de streaming, l’écrasante majorité de la programmation est très nouvelle. </p><div class="gracenote-blog__item-bottom"><span>14 novembre 2024</span><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558255 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-movies tag-personalization tag-sports tag-streaming tag-tv post_types-report post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/2024-state-of-play/">2024 État du jeu</a></h6><p>Ce rapport met en évidence les tendances en matière de contenu SVOD, les stratégies de distribution et peut être utilisé pour développer des parcours de contenu personnalisés.</p><div class="gracenote-blog__item-bottom"><span>13 novembre 2024</span><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558019 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-personalization tag-recommendations tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Les téléspectateurs ont besoin de plus que de recommandations ; ils ont besoin de raisons de regarder.</a></h6><p>Avec une telle quantité de contenu, une abondance de services et l'absence de grilles de programmes, le public est submergé et sait rarement ce qu'il veut regarder lorsqu'il passe à l'antenne. </p><div class="gracenote-blog__item-bottom"><span>2 octobre 2024</span><a href="https://gracenote.com/fr/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557486 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/animated-program-tv-screen-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/">Les identifiants de contenu sont la clé de la valeur ajoutée de la publicité programmatique sur la télévision en circuit fermé</a></h6><p>En se concentrant sur le ciblage du contenu, les éditeurs et les annonceurs ont la possibilité d'obtenir de meilleurs résultats en exploitant simplement les ensembles de données existants.</p><div class="gracenote-blog__item-bottom"><span>25 septembre 2024</span><a href="https://gracenote.com/fr/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557972 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-discovery tag-content tag-metadata tag-tv post_types-article post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/group-watching-TV.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/">Les dramatiques récompensées par un Emmy se penchent sur les luttes de pouvoir et les ambiances captivantes.</a></h6><p>Bien que différent des précédents lauréats des Emmy Awards dans la catégorie des dramatiques, Shogun présente de nombreuses similitudes avec des titres tels que Succession, Game of Thrones et Breaking Bad.</p><div class="gracenote-blog__item-bottom"><span>12 septembre 2024</span><a href="https://gracenote.com/fr/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557467 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-publisher post_industry-streaming-service post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/woman-TV-viewer-smiling-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/">La TVC contextuelle permet aux annonceurs de rencontrer les téléspectateurs là où ils se trouvent</a></h6><p>Les annonces contextuelles sont un excellent moyen d'aller à la rencontre du public là où il se trouve.</p><div class="gracenote-blog__item-bottom"><span>28 août 2024</span><a href="https://gracenote.com/fr/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557424 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-metadata tag-personalization tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2018/11/ctv-ux-and-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/">Avec des contenus omniprésents, l'avenir de la télévision passe par l'expérience</a></h6><p>Avec la surabondance de contenu télévisuel disponible, l'engagement des téléspectateurs dépendra de plus en plus des expériences personnalisées.</p><div class="gracenote-blog__item-bottom"><span>14 août 2024</span><a href="https://gracenote.com/fr/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557234 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-content tag-dei tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/07/family-with-young-jedi-on-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/">L'inclusivité a augmenté dans les nouveaux programmes TV, mais les dépenses publicitaires n'ont pas encore rattrapé leur retard.</a></h6><p>Malgré l'augmentation de la diversité dans les programmes TV populaires, l'investissement des marques dans des contenus inclusifs n'a pas suivi le même rythme.</p><div class="gracenote-blog__item-bottom"><span>3 Juillet 2024 </span><a href="https://gracenote.com/fr/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555792 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-fast tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/group-watching-tv-in-the-dark-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/">Les métadonnées manquantes dans la programmation FAST empêchent la découverte de contenu et les possibilités de publicité</a></h6><p>Pour que les programmes des chaînes FAST puissent être découverts par le public, ils doivent contenir des métadonnées complètes.</p><div class="gracenote-blog__item-bottom"><span>18 juin 2024</span><a href="https://gracenote.com/fr/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1556932 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-dei tag-movies tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-pay-tv post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/debs-house-meta.jpeg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/">Près de 70 % des nouvelles séries télévisées de cette année intègrent les BIPOC</a></h6><p>Le contenu original de qualité supérieure offre de nouvelles possibilités aux acheteurs de médias qui cherchent à être plus inclusifs dans leurs dépenses publicitaires.</p><div class="gracenote-blog__item-bottom"><span>14 juin 2024</span><a href="https://gracenote.com/fr/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555787 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-dei tag-streaming tag-tv post_types-report post_industry-advertiser post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/fr/insights/diverse-by-design/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/Inclusive-Ad-Spend-Report-Meta-Image.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/diverse-by-design/">Diversité dès la conception</a></h6><p>Ce rapport met en lumière des stratégies globales d'investissement dans des médias appartenant à des personnes issues de la diversité et dans des contenus qui représentent de manière authentique des perspectives et des personnages divers.</p><div class="gracenote-blog__item-bottom"><span>13 juin 2024</span><a href="https://gracenote.com/fr/insights/diverse-by-design/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__pagination gracenote-fade-in"><span aria-current="page" class="page-numbers current">1</span><a class="page-numbers" href="https://gracenote.com/fr/insights/page/2/">2</a><a class="page-numbers" href="https://gracenote.com/fr/insights/page/3/">3</a><a class="page-numbers" href="https://gracenote.com/fr/insights/page/4/">4</a><a class="next page-numbers" href="https://gracenote.com/fr/insights/page/2/"><svg width="32" height="32" viewbox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="16" cy="16" r="15.5" stroke="#BCC7D1"/><path d="M11.9166 16H20.0833M20.0833 16L15.9999 20.0834M20.0833 16L15.9999 11.9167" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>Prendre contact</h2><p>Remplissez le formulaire pour nous contacter !</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/fr/insights/#wpcf7-f1806-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">Comment pouvons-nous vous aider ?</option><option value="Sales Inquiry">Demande de renseignements sur les ventes</option><option value="Other Inquiry">Autre enquête</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Prénom*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Nom de famille*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Courriel professionnel*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Intitulé du poste*" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Entreprise*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">Taille de l'entreprise*</option><option value="1-99 employees">1-99 employés</option><option value="100-299 employees">100-299 employés</option><option value="300-1999 employees">300-1999 employés</option><option value="2000+ employees">2000+ employés</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Industrie*</option><option value="Agency">Agence</option><option value="Automotive">Automobile</option><option value="Consulting">Conseil</option><option value="CPG">CPG</option><option value="Education">L'éducation</option><option value="Electronics">Électronique</option><option value="Energy">L'énergie</option><option value="Entertainment">Divertissement</option><option value="Financial Services">Services financiers</option><option value="Food & Beverages">Alimentation et boissons</option><option value="Government">Gouvernement</option><option value="Healthcare">Soins de santé</option><option value="Hospitality & Travel">Hôtellerie et voyages</option><option value="Insurance">Assurance</option><option value="Internet">Internet</option><option value="Manufacturing">Fabrication</option><option value="Media">Les médias</option><option value="Music">Musique</option><option value="Non-Profit">Sans but lucratif</option><option value="Other">Autres</option><option value="Pharmaceuticals">Produits pharmaceutiques</option><option value="Publishing">Édition</option><option value="Radio">Radio</option><option value="Real Estate">Immobilier</option><option value="Retail">Vente au détail</option><option value="Sports">Sports</option><option value="Technology">Technologie</option><option value="Telecommunications">Télécommunications</option><option value="Television & Cable">Télévision et câble</option><option value="Video Gaming">Jeux vidéo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Lieu*</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Aland (Îles)</option><option value="Albania">Albanie</option><option value="Algeria">Algérie</option><option value="Andorra">Andorre</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarctique</option><option value="Antigua and Barbuda">Antigua et Barbuda</option><option value="Argentina">Argentine</option><option value="Armenia">Arménie</option><option value="Aruba">Aruba</option><option value="Australia">Australie</option><option value="Austria">Autriche</option><option value="Azerbaijan">Azerbaïdjan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahreïn</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbade</option><option value="Belarus">Bélarus</option><option value="Belgium">Belgique</option><option value="Belize">Belize</option><option value="Benin">Bénin</option><option value="Bermuda">Bermudes</option><option value="Bhutan">Bhoutan</option><option value="Bolivia">Bolivie</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Saint-Eustache et Saba</option><option value="Bosnia and Herzegovina">Bosnie et Herzégovine</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Île Bouvet</option><option value="Brazil">Brésil</option><option value="British Indian Ocean Territory">Territoire britannique de l'océan Indien</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgarie</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodge</option><option value="Cameroon">Cameroun</option><option value="Canada">Canada</option><option value="Cape Verde">Cap Vert</option><option value="Cayman Islands">Îles Caïmans</option><option value="Central African Republic">République centrafricaine</option><option value="Chad">Tchad</option><option value="Chile">Chili</option><option value="China">Chine</option><option value="Christmas Island">L'île de Noël</option><option value="Cocos (Keeling) Islands">Îles Cocos (Keeling)</option><option value="Colombia">Colombie</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, République démocratique du</option><option value="Congo">Congo</option><option value="Cook Islands">Îles Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Côte d'Ivoire</option><option value="Croatia">Croatie</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chypre</option><option value="Czech Republic">République tchèque</option><option value="Denmark">Danemark</option><option value="Djibouti">Djibouti</option><option value="Dominican Republic">République dominicaine</option><option value="Dominica">Dominique</option><option value="Ecuador">Équateur</option><option value="Egypt">Égypte</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guinée équatoriale</option><option value="Eritrea">Erythrée</option><option value="Estonia">Estonie</option><option value="Ethiopia">Éthiopie</option><option value="Falkland Islands (Malvinas)">Îles Malouines (Malvinas)</option><option value="Faroe Islands">Îles Féroé</option><option value="Fiji">Fidji</option><option value="Finland">Finlande</option><option value="France">France</option><option value="French Guiana">Guyane française</option><option value="French Polynesia">Polynésie française</option><option value="French Southern Territories">Terres australes françaises</option><option value="Gabon">Gabon</option><option value="Gambia">Gambie</option><option value="Georgia">Géorgie</option><option value="Germany">Allemagne</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grèce</option><option value="Greenland">Groenland</option><option value="Grenada">Grenade</option><option value="Guadeloupe">Guadeloupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernesey</option><option value="Guinea-Bissau">Guinée-Bissau</option><option value="Guinea">Guinée</option><option value="Guyana">Guyane</option><option value="Haiti">Haïti</option><option value="Heard Island and McDonald Islands">Île Heard et îles McDonald</option><option value="Holy See (Vatican City State)">Saint-Siège (État de la Cité du Vatican)</option><option value="Honduras">Honduras</option><option value="Hungary">Hongrie</option><option value="Iceland">Islande</option><option value="India">Inde</option><option value="Indonesia">Indonésie</option><option value="Iran">L'Iran</option><option value="Iraq">L'Irak</option><option value="Ireland">Irlande</option><option value="Isle of Man">Île de Man</option><option value="Israel">Israël</option><option value="Italy">Italie</option><option value="Jamaica">Jamaïque</option><option value="Japan">Japon</option><option value="Jersey">Jersey</option><option value="Jordan">Jordanie</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Corée, République populaire démocratique de</option><option value="Korea, Republic of">Corée, République de</option><option value="Kuwait">Koweït</option><option value="Kyrgyzstan">Kirghizistan</option><option value="Lao People’s Democratic Republic">République démocratique populaire lao</option><option value="Latvia">Lettonie</option><option value="Lebanon">Liban</option><option value="Lesotho">Lesotho</option><option value="Liberia">Libéria</option><option value="Libya">Libye</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lituanie</option><option value="Luxembourg">Luxembourg</option><option value="Macao">Macao</option><option value="Macedonia">Macédoine</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malaisie</option><option value="Maldives">Maldives</option><option value="Mali">Mali</option><option value="Malta">Malte</option><option value="Martinique">Martinique</option><option value="Mauritania">Mauritanie</option><option value="Mauritius">Maurice</option><option value="Mayotte">Mayotte</option><option value="Mexico">Mexique</option><option value="Moldova">Moldavie</option><option value="Monaco">Monaco</option><option value="Mongolia">Mongolie</option><option value="Montenegro">Monténégro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Maroc</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibie</option><option value="Nauru">Nauru</option><option value="Nepal">Népal</option><option value="Netherlands">Pays-Bas</option><option value="New Caledonia">Nouvelle-Calédonie</option><option value="New Zealand">Nouvelle-Zélande</option><option value="Nicaragua">Nicaragua</option><option value="Nigeria">Nigéria</option><option value="Niger">Niger</option><option value="Niue">Niue</option><option value="Norfolk Island">Île Norfolk</option><option value="Norway">Norvège</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palestine">Palestine</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papouasie-Nouvelle-Guinée</option><option value="Paraguay">Paraguay</option><option value="Peru">Pérou</option><option value="Philippines">Philippines</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Pologne</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Réunion</option><option value="Romania">Roumanie</option><option value="Russian Federation">Fédération de Russie</option><option value="Rwanda">Rwanda</option><option value="Saint Barthélemy">Saint Barthélemy</option><option value="Saint Helena, Ascension and Tristan da Cunha">Sainte-Hélène, Ascension et Tristan da Cunha</option><option value="Saint Kitts and Nevis">Saint-Kitts-et-Nevis</option><option value="Saint Lucia">Sainte-Lucie</option><option value="Saint Martin (French part)">Saint Martin 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