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loAYiv" data-encore-id="text">Connect with fans</span><span class="encore-text encore-text-title-small sc-dLMFU kDXIoo" data-encore-id="text">Connect with fans</span><span class="encore-text encore-text-title-small sc-eDPEul bsESmn" data-encore-id="text">Connect with fans</span></div></div><svg data-encore-id="icon" role="img" aria-hidden="true" class="Svg-sc-ytk21e-0 dcQlwW sc-eldPxv cDODfV show-on-hover" viewBox="0 0 24 24"><path d='M3.5 10.586a1 1 0 0 0-.707 1.707l9.2 9.207 9.202-9.207a1 1 0 1 0-1.413-1.414L13 17.665V3.5a1 1 0 1 0-2 0v14.178l-6.794-6.8a1 1 0 0 0-.707-.292z'/></svg></div></div></div></div></a><a href="#7tNj5pqsvRSGD58PB4UxzQ-checklistModule" style="text-decoration:none"><div class="sc-dhKdcB QVCQk"><div class="sc-dAlyuH huKPYd under"><div height="0" class="sc-fPXMVe QaHKj jl"><div class="sc-ikkxIA jkqNeP"><div class="sc-dAbbOL iLgfcE"><div class="sc-gFqAkR wLzbV jl-headline"><span class="encore-text encore-text-title-medium sc-jlZhew fvRXMo" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-medium sc-cwHptR dyRZOQ" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-medium sc-jEACwC cRkpPf" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-cPiKLX loAYiv" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-dLMFU kDXIoo" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-eDPEul bsESmn" data-encore-id="text">Grow your business</span></div></div><svg data-encore-id="icon" role="img" aria-hidden="true" class="Svg-sc-ytk21e-0 dcQlwW sc-eldPxv cDODfV show-on-hover" viewBox="0 0 24 24"><path d='M3.5 10.586a1 1 0 0 0-.707 1.707l9.2 9.207 9.202-9.207a1 1 0 1 0-1.413-1.414L13 17.665V3.5a1 1 0 1 0-2 0v14.178l-6.794-6.8a1 1 0 0 0-.707-.292z'/></svg></div></div></div><div class="sc-kpDqfm jMFqOb mask"><div height="0" class="sc-fPXMVe QaHKj jl"><div class="sc-ikkxIA jkqNeP"><div class="sc-dAbbOL iLgfcE"><div class="sc-gFqAkR wLzbV jl-headline"><span class="encore-text encore-text-title-medium sc-jlZhew fvRXMo" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-medium sc-cwHptR dyRZOQ" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-medium sc-jEACwC cRkpPf" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-cPiKLX loAYiv" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-dLMFU kDXIoo" data-encore-id="text">Grow your business</span><span class="encore-text encore-text-title-small sc-eDPEul bsESmn" data-encore-id="text">Grow your business</span></div></div><svg data-encore-id="icon" role="img" aria-hidden="true" class="Svg-sc-ytk21e-0 dcQlwW sc-eldPxv cDODfV show-on-hover" viewBox="0 0 24 24"><path d='M3.5 10.586a1 1 0 0 0-.707 1.707l9.2 9.207 9.202-9.207a1 1 0 1 0-1.413-1.414L13 17.665V3.5a1 1 0 1 0-2 0v14.178l-6.794-6.8a1 1 0 0 0-.707-.292z'/></svg></div></div></div></div></a><a href="#1XMbLl0xvkVlWWdFck8b5G-checklistModule" style="text-decoration:none"><div class="sc-dhKdcB QVCQk"><div class="sc-dAlyuH huKPYd under"><div height="0" class="sc-fPXMVe QaHKj jl"><div class="sc-ikkxIA jkqNeP"><div class="sc-dAbbOL iLgfcE"><div class="sc-gFqAkR wLzbV jl-headline"><span class="encore-text encore-text-title-medium sc-jlZhew fvRXMo" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-medium sc-cwHptR dyRZOQ" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-medium sc-jEACwC cRkpPf" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-cPiKLX loAYiv" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-dLMFU kDXIoo" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-eDPEul bsESmn" data-encore-id="text">Understand your audience</span></div></div><svg data-encore-id="icon" role="img" aria-hidden="true" class="Svg-sc-ytk21e-0 dcQlwW sc-eldPxv cDODfV show-on-hover" viewBox="0 0 24 24"><path d='M3.5 10.586a1 1 0 0 0-.707 1.707l9.2 9.207 9.202-9.207a1 1 0 1 0-1.413-1.414L13 17.665V3.5a1 1 0 1 0-2 0v14.178l-6.794-6.8a1 1 0 0 0-.707-.292z'/></svg></div></div></div><div class="sc-kpDqfm jMFqOb mask"><div height="0" class="sc-fPXMVe QaHKj jl"><div class="sc-ikkxIA jkqNeP"><div class="sc-dAbbOL iLgfcE"><div class="sc-gFqAkR wLzbV jl-headline"><span class="encore-text encore-text-title-medium sc-jlZhew fvRXMo" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-medium sc-cwHptR dyRZOQ" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-medium sc-jEACwC cRkpPf" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-cPiKLX loAYiv" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-dLMFU kDXIoo" data-encore-id="text">Understand your audience</span><span class="encore-text encore-text-title-small sc-eDPEul bsESmn" data-encore-id="text">Understand your audience</span></div></div><svg data-encore-id="icon" role="img" aria-hidden="true" class="Svg-sc-ytk21e-0 dcQlwW sc-eldPxv cDODfV show-on-hover" viewBox="0 0 24 24"><path d='M3.5 10.586a1 1 0 0 0-.707 1.707l9.2 9.207 9.202-9.207a1 1 0 1 0-1.413-1.414L13 17.665V3.5a1 1 0 1 0-2 0v14.178l-6.794-6.8a1 1 0 0 0-.707-.292z'/></svg></div></div></div></div></a></div></div></div></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="4WnPUjRp9BtfuhlriwbTx3-videoModuleLongBody" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-bVVIoq ebLKQu"><div class="sc-dPZUQH bzsygA content"><header class="sc-iHbSHJ exkcoS"><span class="encore-text encore-text-body-medium sc-cfxfcM iAKFie eyebrow" data-encore-id="text">FEATURES</span><span class="encore-text encore-text-title-large sc-gFAWRd gxJCkj heading" data-encore-id="text">Tools built for your music</span><span class="encore-text encore-text-body-medium sc-hRJfrW glKoUR body" data-encore-id="text">Grow your career while keeping your music at the center. With Spotify for Artists, you can amplify your reach, serve up videos, build pre-release hype, and sell merch and tickets – right where streaming happens.</span></header></div><div class="sc-eBHhsj cfOXPQ video"><div data-testid="video-component" class="sc-iHGNWf iwZOTs"><div class="sc-aXZVg sc-eqUAAy hfBoMp poster" title="play-button-on-load" style="height:100%" data-aspect-ratio="16x9"><img src="http://img.youtube.com/vi/mxMj6faysY4/maxresdefault.jpg" alt="poster"/><div class="sc-eeDRCY jfwJqS"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" aria-label="play" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 jOSbTX"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 dSRBlE"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div><div class="sc-aXZVg sc-eqUAAy hfBoMp video" data-aspect-ratio="16x9"><div class=""><div id="" class=""></div></div></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="4Ljz4flIbqJcTSWLDYf0T0-checklistModule" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-eoVZPG bKODUj"><div class="sc-leSDtu cUGcFi"><div id="video-player-container-ZUyVZmC01FiXnj01AFsM1ROaBxOJGyI4S02Be00m2VW1wdg-4ABhmhkhYVWiHYKvwnypyo" role="button" tabindex="0" class="sc-fhzFiK bcxcsO"><mux-video src="https://stream.mux.com/ZUyVZmC01FiXnj01AFsM1ROaBxOJGyI4S02Be00m2VW1wdg.m3u8?t=0.001&max_resolution=720p" max-resolution="720p" poster="https://image.mux.com/ZUyVZmC01FiXnj01AFsM1ROaBxOJGyI4S02Be00m2VW1wdg/thumbnail.jpg" playsInline="true" preload="none" tabIndex="-1" metadata-video-title="Amplify your music_v2_trimmed" style="aspect-ratio:1 / 1"></mux-video><div tabindex="-1" class="sc-jxOSlx cDrgI"><div tabindex="-1" class="sc-koXPp cugSBW"><div class="sc-bmzYkS dZGdIN hover" tabindex="-1"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 deMZUy"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 lnCqWt"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div><div class="sc-bmzYkS dZGdIN no-hover"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 dejVnC"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 GQhOV"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div></div></div><div tabindex="-1" class="sc-lcIPJg biBuBp loading-overlay"><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1 100" xml:space="preserve" role="progressbar" aria-valuetext="Loading" data-encore-id="loadingIndicator" class="LoadingIndicatorSvg-sc-dj4dcm-0 kJBWPy"><circle stroke="none" cx="-140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="0" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle></svg></div></div></div><div class="sc-bJBgwP tmfeC"><div class="sc-dWZqqJ hNdWgB"><span class="encore-text encore-text-body-medium sc-fsvrbR cXprZ" data-encore-id="text" data-testid="checklist-module-headline" animationContext="[object Object]">Amplify your music</span><span class="encore-text encore-text-body-medium sc-jOnpCo iUdwOb" data-encore-id="text" data-testid="checklist-module-description" animationContext="[object Object]">Turn up your music with Campaign Kit — a set of tools designed to drive meaningful metrics for artists and music marketers. Expand your reach and build lifelong fans.</span><div class="sc-bkEOxz fmoTPZ"><li class="sc-dhFUGM fCojuu"><div color="#AF93C4" class="sc-kFWlue fscRES"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://artists.spotify.com/marquee" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Marquee</span></a> makes your new release unmissable with a full-screen recommendation.</span></li><li class="sc-dhFUGM fCojuu"><div color="#AF93C4" class="sc-kFWlue fscRES"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 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target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Discovery Mode</span></a> can give your music a boost in personalized playlists.</span></li><li class="sc-dhFUGM hcpa-Dq"><div color="#AF93C4" class="sc-kFWlue fscRES"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)">Share your upcoming tracks with Spotify editors using <a href="https://artists.spotify.com/playlisting" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>playlist pitching</span></a>.</span></li></div><div class="sc-fbKhjd fUFLRZ"><a target="_self" data-encore-id="buttonPrimary" class="Button-sc-qlcn5g-0 bbXJbe encore-text-body-medium-bold" href="https://artists.spotify.com/campaign-kit"><span class="ButtonInner-sc-14ud5tc-0 kqmqlu">Explore Campaign Kit</span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></a></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="2bIRc3QQ6EC5YkY5KnYp3l-checklistModule" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-eoVZPG bKODUj"><div class="sc-leSDtu kBgWYc"><div id="video-player-container-aIiTjR2CnfRAphGp00UaS5li1CAD6QPbj5XPfDbw46XI-4K30aIFdM27eYWBURmZ0Le" role="button" tabindex="0" class="sc-fhzFiK hLCgTy"><mux-video src="https://stream.mux.com/aIiTjR2CnfRAphGp00UaS5li1CAD6QPbj5XPfDbw46XI.m3u8?t=0.001&max_resolution=720p" max-resolution="720p" poster="https://image.mux.com/aIiTjR2CnfRAphGp00UaS5li1CAD6QPbj5XPfDbw46XI/thumbnail.jpg" playsInline="true" preload="none" tabIndex="-1" metadata-video-title="Connect with fans_v3" style="aspect-ratio:1 / 1"></mux-video><div tabindex="-1" class="sc-jxOSlx cDrgI"><div tabindex="-1" class="sc-koXPp cugSBW"><div class="sc-bmzYkS dZGdIN hover" tabindex="-1"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 deMZUy"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 lnCqWt"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div><div class="sc-bmzYkS dZGdIN no-hover"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 dejVnC"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 GQhOV"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div></div></div><div tabindex="-1" class="sc-lcIPJg biBuBp loading-overlay"><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1 100" xml:space="preserve" role="progressbar" aria-valuetext="Loading" data-encore-id="loadingIndicator" class="LoadingIndicatorSvg-sc-dj4dcm-0 kJBWPy"><circle stroke="none" cx="-140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="0" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle></svg></div></div></div><div class="sc-bJBgwP hzEcFr"><div class="sc-dWZqqJ hNdWgB"><span class="encore-text encore-text-body-medium sc-fsvrbR cXprZ" data-encore-id="text" data-testid="checklist-module-headline" animationContext="[object Object]">Connect with fans</span><span class="encore-text encore-text-body-medium sc-jOnpCo iUdwOb" data-encore-id="text" data-testid="checklist-module-description" animationContext="[object Object]">Invite listeners into your creative world. Customize your artist profile, create videos & visuals, and bring the story behind your music to life.</span><div class="sc-bkEOxz fmoTPZ"><li class="sc-dhFUGM fCojuu"><div color="#CFF56A" class="sc-kFWlue jbjuIm"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://artists.spotify.com/clips" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Clips</span></a> are short videos you create to connect with fans while keeping your music front-and-center.</span></li><li class="sc-dhFUGM fCojuu"><div color="#CFF56A" class="sc-kFWlue jbjuIm"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)">Add a <a href="https://artists.spotify.com/canvas" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Canvas</span></a> – a short, looping visual – to each of your tracks on Spotify.</span></li><li class="sc-dhFUGM fCojuu"><div color="#CFF56A" class="sc-kFWlue jbjuIm"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://artists.spotify.com/countdown-pages" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Countdown Pages</span></a> help you get fans hyped for your upcoming album.</span></li><li class="sc-dhFUGM hcpa-Dq"><div color="#CFF56A" class="sc-kFWlue jbjuIm"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)">Your <a href="https://artists.spotify.com/blog/making-the-most-of-your-artist-profile-on-spotify" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>artist profile</span></a> shows fans what you’re all about.</span></li></div><div class="sc-fbKhjd fUFLRZ"><a target="_self" data-encore-id="buttonPrimary" class="Button-sc-qlcn5g-0 bbXJbe encore-text-body-medium-bold" href="/video-and-visuals"><span class="ButtonInner-sc-14ud5tc-0 kqmqlu">Explore Video & Visuals</span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></a></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="7tNj5pqsvRSGD58PB4UxzQ-checklistModule" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-eoVZPG bKODUj"><div class="sc-leSDtu cUGcFi"><div id="video-player-container-eCZYqLSu6r901GGg6bTE202XgvigJiicWj00aEIRPyk7hM-11oCulevkGWoxRSkMJJexW" role="button" tabindex="0" class="sc-fhzFiK cswedc"><mux-video src="https://stream.mux.com/eCZYqLSu6r901GGg6bTE202XgvigJiicWj00aEIRPyk7hM.m3u8?t=0.001&max_resolution=720p" max-resolution="720p" poster="https://image.mux.com/eCZYqLSu6r901GGg6bTE202XgvigJiicWj00aEIRPyk7hM/thumbnail.jpg" playsInline="true" preload="none" tabIndex="-1" metadata-video-title="Grow your business_v6" style="aspect-ratio:1 / 1"></mux-video><div tabindex="-1" class="sc-jxOSlx cDrgI"><div tabindex="-1" class="sc-koXPp cugSBW"><div class="sc-bmzYkS dZGdIN hover" tabindex="-1"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 deMZUy"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 lnCqWt"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div><div class="sc-bmzYkS dZGdIN no-hover"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 dejVnC"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 GQhOV"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div></div></div><div tabindex="-1" class="sc-lcIPJg biBuBp loading-overlay"><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1 100" xml:space="preserve" role="progressbar" aria-valuetext="Loading" data-encore-id="loadingIndicator" class="LoadingIndicatorSvg-sc-dj4dcm-0 kJBWPy"><circle stroke="none" cx="-140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="0" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle></svg></div></div></div><div class="sc-bJBgwP tmfeC"><div class="sc-dWZqqJ hNdWgB"><span class="encore-text encore-text-body-medium sc-fsvrbR cXprZ" data-encore-id="text" data-testid="checklist-module-headline" animationContext="[object Object]">Grow your business</span><span class="encore-text encore-text-body-medium sc-jOnpCo iUdwOb" data-encore-id="text" data-testid="checklist-module-description" animationContext="[object Object]">There are many ways to earn revenue as an artist on Spotify. While <a href="https://loudandclear.byspotify.com/" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Loud & Clear</span></a> is your source for data, resources, and transparency around streaming royalties, here are some other opportunities to explore.</span><div class="sc-bkEOxz fmoTPZ"><li class="sc-dhFUGM fCojuu"><div color="#19E68C" class="sc-kFWlue lmyKty"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="http://artists.spotify.com/merch" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Sell and promote merch</span></a> on Spotify, because music and merch are better together.</span></li><li class="sc-dhFUGM fCojuu"><div color="#19E68C" class="sc-kFWlue lmyKty"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)">List your <a href="https://artists.spotify.com/live-events" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>concert and festival dates</span></a> to make sure your fans never miss another show.</span></li><li class="sc-dhFUGM hcpa-Dq"><div color="#19E68C" class="sc-kFWlue lmyKty"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://artists.spotify.com/en/blog/hello-fan-support-artist-fundraising-pick-has-a-new-name" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Fan Support</span></a> lets you collect tips, or rally listeners around a charitable cause.</span></li></div><div class="sc-fbKhjd fUFLRZ"><a target="_self" data-encore-id="buttonPrimary" class="Button-sc-qlcn5g-0 bbXJbe encore-text-body-medium-bold" href="/merch-live-and-more"><span class="ButtonInner-sc-14ud5tc-0 kqmqlu">Explore Merch, Live, & More</span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></a></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="1XMbLl0xvkVlWWdFck8b5G-checklistModule" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-eoVZPG bKODUj"><div class="sc-leSDtu kBgWYc"><div id="video-player-container-OrJlogSqVMOMC00RLKTJLAQlNsyC1jntn34NbbFE2Xas-4S1fjmN0z8GFYKV5DoEFkV" role="button" tabindex="0" class="sc-fhzFiK glrvLK"><mux-video src="https://stream.mux.com/OrJlogSqVMOMC00RLKTJLAQlNsyC1jntn34NbbFE2Xas.m3u8?t=0.001&max_resolution=720p" max-resolution="720p" poster="https://image.mux.com/OrJlogSqVMOMC00RLKTJLAQlNsyC1jntn34NbbFE2Xas/thumbnail.jpg" playsInline="true" preload="none" tabIndex="-1" metadata-video-title="Understand your audience_v2" style="aspect-ratio:1 / 1"></mux-video><div tabindex="-1" class="sc-jxOSlx cDrgI"><div tabindex="-1" class="sc-koXPp cugSBW"><div class="sc-bmzYkS dZGdIN hover" tabindex="-1"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 deMZUy"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 lnCqWt"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div><div class="sc-bmzYkS dZGdIN no-hover"><div class="buttons"><button style="filter:drop-shadow(0 0 6px rgba(0, 0, 0, 0.2))" tabindex="0" aria-label="play button" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bbXJbe"><span class="ButtonInner-sc-14ud5tc-0 dejVnC"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 GQhOV"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></button></div></div></div></div><div tabindex="-1" class="sc-lcIPJg biBuBp loading-overlay"><svg xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1 100" xml:space="preserve" role="progressbar" aria-valuetext="Loading" data-encore-id="loadingIndicator" class="LoadingIndicatorSvg-sc-dj4dcm-0 kJBWPy"><circle stroke="none" cx="-140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="0" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle><circle stroke="none" cx="140" cy="50" r="32" class="LoadingIndicatorCircle-sc-enjajd-0 iFMrBI"></circle></svg></div></div></div><div class="sc-bJBgwP hzEcFr"><div class="sc-dWZqqJ hNdWgB"><span class="encore-text encore-text-body-medium sc-fsvrbR cXprZ" data-encore-id="text" data-testid="checklist-module-headline" animationContext="[object Object]">Understand your audience</span><span class="encore-text encore-text-body-medium sc-jOnpCo iUdwOb" data-encore-id="text" data-testid="checklist-module-description" animationContext="[object Object]">Dig into audience, playlist, and music data to help you reach your goals.</span><div class="sc-bkEOxz fmoTPZ"><li class="sc-dhFUGM fCojuu"><div color="#A5BBD1" class="sc-kFWlue ijMKjG"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://artists.spotify.com/en/blog/introducing-new-audience-segmentation-on-spotify-for-artists" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Segments</span></a> allow you to better understand the breakdown of your audience.</span></li><li class="sc-dhFUGM fCojuu"><div color="#A5BBD1" class="sc-kFWlue ijMKjG"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)">Hone your marketing strategy with release engagement and listener conversion metrics.</span></li><li class="sc-dhFUGM hcpa-Dq"><div color="#A5BBD1" class="sc-kFWlue ijMKjG"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 lbCVgq"><path d='M0 8a8 8 0 1 1 16 0A8 8 0 0 1 0 8zm11.748-1.97a.75.75 0 0 0-1.06-1.06l-4.47 4.47-1.405-1.406a.75.75 0 1 0-1.061 1.06l2.466 2.467 5.53-5.53z'/></svg></div><span class="encore-text encore-text-body-medium" data-encore-id="text" style="padding-left:var(--encore-spacing-tighter-2)"><a href="https://fanstudy.byspotify.com/" target="_blank" data-encore-id="textLink" class="Link-sc-k8gsk-0 iRxOIe"><span>Fan Study</span></a> is our ongoing report about fan behavior around the world.</span></li></div><div class="sc-fbKhjd fUFLRZ"><a target="_self" data-encore-id="buttonPrimary" class="Button-sc-qlcn5g-0 bbXJbe encore-text-body-medium-bold" href="/analytics"><span class="ButtonInner-sc-14ud5tc-0 kqmqlu">Explore analytics</span><span class="ButtonFocus-sc-2hq6ey-0 jPnvyw"></span></a></div></div></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="3QGIe7545mZZOxcnXRPRdr-fullWidthCarouselModule" style="scroll-margin-top:76px"><div class="sc-eZkCL dHwOdn"><div class="sc-hzhJZQ iUpvmG sc-bOhtcR CoZjS"><header class="sc-iHbSHJ teRRa sc-kbdlSk hNxEdT"><span class="encore-text encore-text-title-large sc-gFAWRd gxJCkj heading" data-encore-id="text">Hear from 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media="(min-width: 481px) and (max-width: 768px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=1536 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=1536 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=2560 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=2560 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?fm=webp&q=80&w=3200 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=3200 2x"/><img data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=480 480w, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=768 768w, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=1280 1280w, //images.ctfassets.net/lnhrh9gqejzl/5N3mXkzg3Gyn0gBSf9VElx/7a28b346293f89846ad2764fac9700ef/S4A_C2C_Sharecard.jpg?w=1600 1600w" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-sizes="auto" alt="" style="display:block" class="sc-klVQfs lazyload"/></picture></div><h3 class="encore-text encore-text-title-small sc-bkSUFG fDlKdG content-item-card-title" data-encore-id="text">Countdown Pages</h3><p class="encore-text encore-text-body-medium sc-deXhhX hAkGNZ" data-encore-id="text">Your ultimate pre-release destination is here.</p></a></article><article class="sc-dQEtJz eTwKjW"><a class="interactive-element" aria-label="How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit" href="/blog/how-goth-babe-used-campaign-kit-to-amplify-his-music"><div data-aspect-ratio="16x9" class="sc-aXZVg sc-eqUAAy sc-dGCmGc hfBoMp dBlQaq"><picture><source media="(max-width: 480px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=960 2x"/><source media="(max-width: 480px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=960 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1280 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1280 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1280 2x"/><img data-srcset="//images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=480 480w, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=768 768w, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1280 1280w, //images.ctfassets.net/lnhrh9gqejzl/5CqRuiAW3FDRATL3h3mEHR/35b1c1a1f02424f678f0d1e650b11a49/Asset_1___ALT__1_.png?w=1600 1600w" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-sizes="auto" alt="" style="display:block" class="sc-klVQfs lazyload"/></picture></div><h3 class="encore-text encore-text-title-small sc-bkSUFG fDlKdG content-item-card-title" data-encore-id="text">How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit</h3><p class="encore-text encore-text-body-medium sc-deXhhX hAkGNZ" data-encore-id="text">Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.</p></a></article><article class="sc-dQEtJz eTwKjW"><a class="interactive-element" aria-label="Your next biggest fan could be one playlist away." href="https://fanstudy.byspotify.com/edition/spotify-playlists"><div data-aspect-ratio="16x9" class="sc-aXZVg sc-eqUAAy sc-dGCmGc hfBoMp dBlQaq"><picture><source media="(max-width: 480px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=960 2x"/><source media="(max-width: 480px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=960 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=1536 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1536 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=1920 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1920 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?fm=webp&q=80&w=1920 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1920 2x"/><img data-srcset="//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=480 480w, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=768 768w, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1280 1280w, //images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg?w=1600 1600w" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-sizes="auto" alt="" style="display:block" class="sc-klVQfs lazyload"/></picture></div><h3 class="encore-text encore-text-title-small sc-bkSUFG fDlKdG content-item-card-title" data-encore-id="text">Your next biggest fan could be one playlist away.</h3><p class="encore-text encore-text-body-medium sc-deXhhX hAkGNZ" data-encore-id="text">Explore seven brand new Fan Study insights on Spotify playlists, discovery, and fueling fandom.</p></a></article><article class="sc-dQEtJz eTwKjW"><a class="interactive-element" aria-label="The Complete Guide to Audience Segments" href="/blog/introducing-new-audience-segmentation-on-spotify-for-artists"><div data-aspect-ratio="16x9" class="sc-aXZVg sc-eqUAAy sc-dGCmGc hfBoMp dBlQaq"><picture><source media="(max-width: 480px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=960 2x"/><source media="(max-width: 480px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=480 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=960 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 481px) and (max-width: 768px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=768 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1280 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 769px) and (max-width: 1280px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1280 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1280 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?fm=webp&q=80&w=1280 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/png" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1280 2x"/><img data-srcset="//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=480 480w, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=768 768w, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1280 1280w, //images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png?w=1600 1600w" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-sizes="auto" alt="" style="display:block" class="sc-klVQfs lazyload"/></picture></div><h3 class="encore-text encore-text-title-small sc-bkSUFG fDlKdG content-item-card-title" data-encore-id="text">The Complete Guide to Audience Segments</h3><p class="encore-text encore-text-body-medium sc-deXhhX hAkGNZ" data-encore-id="text">From casual listeners to super fans: navigating Spotify's audience segments.</p></a></article><article class="sc-dQEtJz eTwKjW"><a class="interactive-element" aria-label="Campaign Kit" href="/video/masterclass-campaign-kit"><div data-aspect-ratio="16x9" class="sc-aXZVg sc-eqUAAy sc-dGCmGc hfBoMp iWClBa"><picture><source media="(max-width: 480px)" type="image/webp" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?fm=webp&q=80&w=480 1x, 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1x, //images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?fm=webp&q=80&w=1920 2x"/><source media="(min-width: 1281px) and (max-width: 1600px)" type="image/jpeg" data-srcset="//images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=1600 1x, //images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=1920 2x"/><img data-srcset="//images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=480 480w, //images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=768 768w, //images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=1280 1280w, //images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg?w=1600 1600w" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-sizes="auto" alt="" style="display:block" class="sc-klVQfs lazyload"/><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dcQlwW"><path d='m7.05 3.606 13.49 7.788a.7.7 0 0 1 0 1.212L7.05 20.394A.7.7 0 0 1 6 19.788V4.212a.7.7 0 0 1 1.05-.606z'/></svg></picture></div><h3 class="encore-text encore-text-title-small sc-bkSUFG fDlKdG content-item-card-title" data-encore-id="text">Campaign Kit</h3><p class="encore-text encore-text-body-medium sc-deXhhX hAkGNZ" data-encore-id="text">Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.</p></a></article></div></div></div></div></div></div><div class="Box-sc-i3whkj-0 fvyrXN"><div><div id="3X6BMBQLxQkVUnbcmbDRye-pageBreakerModule" 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The approach drove the highest-ever listenership for his EP and gave “a new life” to his broader catalog – with several tracks surpassing their initial release week streams.\n","article":"For Griff Washburn – who performs as indie electronic artist [Goth Babe](https://open.spotify.com/artist/7o96HO2zrujyATtVsqGhh3?si=eiAgk1GfQZel1weKa3xpBA\u0026nd=1\u0026dlsi=c2ff326003934572) – his music echoes his adventurous spirit. His sound brings listeners across his journey through nature, from sailing along the coast of Mexico to exploring the great outdoors in a camper van. \n\nFor the past few years, manager services and artist development company mtheory, have partnered with Goth Babe's manager Sean Sheahan, to develop his music marketing strategy, using a data-driven approach to promote Goth Babe’s experiential sound. So, when it came to building hype for his EP, [*Iceland*](https://open.spotify.com/album/6n9SqKcGCx1RWJ7m1v8of8?si=P_301n8ITuWn4nUHJ_5UPg\u0026nd=1\u0026dlsi=ce058e2f87064245), which dropped in November 2022 and his debut album, *Lola*, which will be released on January 26, 2024, his team turned to Campaign Kit to surface the right music – both new and catalog – where listeners were already streaming. “The end goal is helping artists connect with their fans. Being able to hone in on where artist fan bases actively are consuming their music already, and reach them there, is the best approach,” says mtheory’s Director of Marketing, Mira Brock. \n\nUsing [Campaign Kit](https://artists.spotify.com/campaign-kit) in Spotify for Artists, Goth Babe's team strategically grew his audience release by release. From deploying a \"staircase\" approach with Marquee to grow his audience with each release, to creating a second (or even third) life for catalog tracks with Discovery Mode, to using Showcase to build off success from Discovery Mode, Goth Babe's team creatively used Campaign Kit tools in lockstep with their overall marketing strategy. Let’s take a look at how Goth Babe’s team surfaced the right music at the right time to bring even more listeners into his musical ecosystem. \n\n## Marquee Brought Listeners Into Goth Babe’s Storytelling Over Time\n\n![](//images.ctfassets.net/lnhrh9gqejzl/18lSDTocVDHx1Z1jAi85Ei/3421908a3bf323b52b4a0a0686b1c661/Asset_2___Marquee.png)\n\nIn the lead up to Goth Babe’s EP, [*Iceland*](https://open.spotify.com/album/6n9SqKcGCx1RWJ7m1v8of8?si=P_301n8ITuWn4nUHJ_5UPg\u0026nd=1\u0026dlsi=ce058e2f87064245), his team used Marquee’s full-screen format to deepen fandom with a series of new releases. The strategy: engage the right listeners more and more with each new drop. “We ran Marquee for every single release, with the idea that it would function like a staircase. By the time we reached an EP…we’d been building more and more listeners,” says Brock. \n\nIncluded in that staircase strategy was Goth Babe’s previous EP, [*Santa Catalina*](https://open.spotify.com/album/6wv8zT8vG5EICl083UHoVm?si=mEqGond6TMylRFUv7LL9lw\u0026nd=1\u0026dlsi=955142733001428d). To maximize impact among listeners who hadn’t yet heard the release, Goth Babe’s team targeted all relevant Marquee listeners and ran the campaign later in the release cycle. As a result, the Marquee reached the widest set of listeners who hadn’t actively streamed yet – and more than 30% of Marquee listeners saved a track from the EP to their library or added it to a personal playlist.\n\n“We used a Marquee the Wednesday after the release week,” continues Brock. “We waited for organic streaming to happen first and then Release Radar to hit on Tuesday. We wanted to maximize spend by reaching people who hadn’t streamed the song yet.”\n\nWith each step, Goth Babe’s team brought listeners deeper into his musical storytelling. To accelerate that journey, his team promoted his single [*“Surfing in Iceland”*](https://open.spotify.com/track/1z5oBUPtPK58v4slX1AlTx?si=7c3e11495c254905\u0026nd=1\u0026dlsi=8338210c2996434f) driving to his This Is playlist, where listeners could discover more of his sound after streaming the new release. \n\n“It wasn’t just about the singles, but a catalog consumption experience,” says Brock. “Listening to [‘*Surfing in Iceland*’](https://open.spotify.com/track/1z5oBUPtPK58v4slX1AlTx?si=7c3e11495c254905\u0026nd=1\u0026dlsi=8338210c2996434f) within the This Is playlist would help guide listeners into navigating the rest of the artist’s catalog.”\n\nThe strategy paid off. The Marquee for [*“Surfing in Iceland”*](https://open.spotify.com/track/1z5oBUPtPK58v4slX1AlTx?si=7c3e11495c254905\u0026nd=1\u0026dlsi=8338210c2996434f) drove nearly 4x more listeners of Goth Babe’s broader catalog, as compared to previous campaigns promoted to the singles or EPs page – meaning the Marquee prompted listeners to dive deeper into the Goth Babe experience.\n\n## Discovery Mode Brought New Life to Goth Babe’s Catalog Tracks\n![](//images.ctfassets.net/lnhrh9gqejzl/4405Sld8UQxFn0B8BZiwq1/09089c1ed8ff89134c17777b3d9d1d64/Asset_3___Discovery_Mode.png)\n\nWhen Goth Babe’s team first started using Discovery Mode, they tested out the tool with catalog tracks that previously had not received a lot of listener activity. After seeing great results in terms of stream lift, they decided to include bigger catalog hits in their campaigns, such as Goth Babe's 2019 single, [*\"Weekend Friend.\"*](https://open.spotify.com/track/2d3QlXE6FXFDeodiS66yjM?si=6eaf4b6e2de0454e\u0026nd=1\u0026dlsi=ad832bc93697421b) With the help of Discovery Mode, streams of the track peaked in January 2023 when it experienced more than 3.2 million streams on Spotify — nearly 6x the streams it had generated in its first month of release.\n\n“We’ve been pleased and blown away with the results of tracks such as [*“Weekend Friend”*](https://open.spotify.com/track/2d3QlXE6FXFDeodiS66yjM?si=6eaf4b6e2de0454e\u0026nd=1\u0026dlsi=ad832bc93697421b). Discovery Mode gave *'Weekend Friend'* an entirely new life, but the fun part is also adding in tracks that were never focus tracks or hadn’t been playlisted before,” explains Jonah Berry, Vice President of mtheory. \n\nThis is a story that Goth Babe’s team has seen with other previously popular tracks as well, such as the single,[*“I Wanna Help Your Mind,”*](https://open.spotify.com/track/08ZZ7SILfKcreLtA3K6Gqr?si=04afe7f74bdd4a38\u0026nd=1\u0026dlsi=9568d042c65b412f) which also beat out streams from its initial release week in 2021, after it was included in Discovery Mode. It then reached its highest streaming peak in December 2022. Discovery Mode has given selected tracks not only an entirely new life, but also a second or third life in some cases.\n\nDiscovery Mode has also helped Goth Babe reach a more international audience. “Once we saw we were reaching a wider audience through Discovery Mode, we really doubled down on that and started using it to reach new listeners in new regions,” says Mira. With the help of Discovery Mode, Goth Babe has now reached new listeners in 160 markets across the world.\n\nDiscovery Mode has been key in re-engaging Goth Babe’s listeners and bringing new listeners, wherever they may be, into his listening ecosystem.\n\n## Showcase built on Discovery Mode momentum\n![](//images.ctfassets.net/lnhrh9gqejzl/2gphFbB8ePx0t6QsD6qnB0/b6c69574c0108ecedd39a755ef0bf564/Asset_4___Showcase.png)\n\nAfter seeing the success Discovery Mode drove for [*“Weekend Friend,”*](https://open.spotify.com/track/2d3QlXE6FXFDeodiS66yjM?si=6eaf4b6e2de0454e\u0026nd=1\u0026dlsi=ad832bc93697421b) Goth Babe’s team used Showcase to continue the momentum. \n\n“With Showcase, it was really exciting to focus on a catalog release and have it highlighted on Spotify’s Home,” says Brock. \n\nAfter reviewing data on Goth Babe’s audience segments, Goth Babe’s team decided to target his previously active audience with the campaign headline “You might like” to re-engage listeners who hadn’t recently streamed his music. With the help of Showcase, Goth Babe reactivated listeners who had fallen out of his active audience – 12% of previously active listeners who streamed the single saved it to their library or added it to a personal playlist. And their engagement wasn't limited to [*“Weekend Friend”*](https://open.spotify.com/track/2d3QlXE6FXFDeodiS66yjM?si=6eaf4b6e2de0454e\u0026nd=1\u0026dlsi=ad832bc93697421b) — more than 18% of listeners went on to stream from Goth Babe’s other releases. With a cohort of reactivated listeners, Goth Babe is now ready to drop his debut album to an even more engaged audience. \n\n## With Campaign Kit, Goth Babe grew and developed his fanbase, turning listeners into long-term fans\n![](//images.ctfassets.net/lnhrh9gqejzl/3OqjsZ9rPgCg4gGbLEfBlI/d9d383ae94ced03da0aa9443c52a4d12/Asset_11__1_.png)\n\nFor Goth Babe, the Campaign Kit tools work in harmony to ensure he engages the right listeners at various moments in the discovery and release cycle. \n\n“All the products work really cohesively and in tandem,” Mira shares. “Using these tools together is about trying to cast a broad net to reach new listeners or less active ones and bring them closer in. Then when you have a new release, you can further engage these listeners. The goal is to build up Goth Babe’s daily streams and monthly listeners so that at the time of his next release he has the highest amount of listenership possible. Our marketing goal is to amplify an artist’s reach and Campaign Kit allows us to do exactly that — whether it’s for a catalog track or a new release.” \n\nBy using Campaign Kit tools together over the course of more than a year, Goth Babe’s team grew his monthly listeners metric to its highest-ever level, achieving their marketing goal ahead of his [*Iceland*](https://open.spotify.com/album/6n9SqKcGCx1RWJ7m1v8of8?si=P_301n8ITuWn4nUHJ_5UPg\u0026nd=1\u0026dlsi=f6e05504fd8e490b) EP release, and in preparation for his debut album release, *Lola*.\n\nCampaign Kit made it easy for Goth Babe’s team to measure the impact of their campaigns and constantly iterate on strategy. They were especially focused on intent rate — a measure of likelihood of long-term fandom. \n\n“We can look at the data to understand what works and what listeners are resonating with. Intent rate is really valuable to us because it shows the listeners’ intent to stream more music. That’s the ultimate success of a campaign — bringing in new listeners, but also having them intend to stick around and continue engaging with the artist,” adds Mira.\n\nFor Goth Babe and his team, it’s all about bringing listeners into his musical world and creating a shared experience. Hear more about how Goth Babe’s team used Campaign Kit to support these goals in our upcoming [Campaign Kit Masterclass](https://masterclass.byspotify.com/), and be sure to check out Goth Babe’s debut album release: *Lola*, on January 26.","modules":[{"title":"Goth Babe Campaign Kit Recirculation Module","theme":"blackOnWhite","gridSupertext":"Related articles","items":[{"sys":{"type":"Link","linkType":"Entry","id":"5BMJpuzcHlaR8TV1Zvuhq2"}},{"sys":{"type":"Link","linkType":"Entry","id":"9a07f2zVZd0ue26WEL860"}},{"sys":{"type":"Link","linkType":"Entry","id":"3MhYnlScvRfThfJ5ELkbml"}},{"sys":{"type":"Link","linkType":"Entry","id":"30R9sSwX2mwikPrD0cYxpo"}}],"heroSupertext":"article","articleLink":{"sys":{"type":"Link","linkType":"Entry","id":"6kNkXAC9L8DmD16qgSX3VP"}},"background":"#151E17","color":"#EFE3CC","id":"7wuKmoBtDGyUDhzQClTkZ3","contentType":"featuredContentModule"}],"languages":"en-US","id":"65kHDaOsIZQdAGEIZqflBK","contentType":"articlePage"},{"title":"Your next biggest fan could be one playlist away.","description":"Explore seven brand new Fan Study insights on Spotify playlists, discovery, and fueling fandom.","image":{"title":"Fan Study Spotify Playlists editorial grid","description":"","file":{"url":"//images.ctfassets.net/lnhrh9gqejzl/2FWHJMmzqVQjEsKTYFTwi/9d4316db56c450a03297fc0cea8a6927/FanStudy_Playlist_EditorialGrid_16_9_02.jpg","details":{"size":366176,"image":{"width":1920,"height":1080}},"fileName":"FanStudy_Playlist_EditorialGrid_16_9_02.jpg","contentType":"image/jpeg"}},"url":"https://fanstudy.byspotify.com/edition/spotify-playlists","external":true,"id":"20tslXwO6fpxSew5ID8B4r","contentType":"customGridContent"},{"title":"The Complete Guide to Audience Segments","description":"From casual listeners to super fans: navigating Spotify's audience segments.","metadataTitle":"The Complete Guide to Audience Segments in Spotify for Artists","urlSlug":"introducing-new-audience-segmentation-on-spotify-for-artists","releaseDate":"2024-04-25T04:00:00+0400","headerModule":{"title":"New Audience Segments header module ","headline":"The Complete Guide to Audience Segments","image":{"title":"Header Image","description":"","file":{"url":"//images.ctfassets.net/lnhrh9gqejzl/56mRZHlrXrbwDMkCSyxoEG/630e1024700ac009efa7b872fe14a56f/Header_Image__3_.png","details":{"size":107548,"image":{"width":1280,"height":720}},"fileName":"Header Image (3).png","contentType":"image/png"}},"backgroundColor":"#ffffff","textColor":"#000000","id":"4Zy9il69fGifTxp0HI7dDo","contentType":"articleHeaderModule"},"theme":"Light","introduction":"From casual listeners to super fans: navigating Spotify's audience segments.","article":"Monthly listeners, followers, and super listeners might sound alike, but they each represent a different kind of artist-fan relationship. Knowing these differences is key to grasping your Spotify audience and reaching your goals.\n\nWhen we introduced audience segmentation to Spotify for Artists, the goal was to offer fresh insights into audience engagement levels. We want to help you see how listeners progress from discovering your music to becoming loyal fans.\n\nWe've since expanded the Segments tab to give you detailed stats on each segment's size, how they change over time, and their contributions to monthly stream counts. \n\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/U-y_qmt7w_0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e\n\nThis guide covers all you need to know about audience segments and the metrics on the Segments tab, empowering you to understand your listeners better and make informed decisions to reach your goals.\n\n## Segments\n\nOn the Segments tab, you'll see your unique listeners from the past two years — we refer to this as your total audience. It's our most extensive view of your music's reach. This includes your active, previously active, and programmed audience. These segments paint a fuller picture of your audience by showing who's intentionally seeking out and streaming your music, and who is listening more passively.\n\nHere's a breakdown of these segments and why they're important:\n\n1. __Active Audience:__ These are valuable listeners who intentionally streamed your music in the past 28 days from active sources like your artist profile, single and album pages, and their own playlists or library. On average, they make up 33% of your total audience but *drive 60% of your streams and 80% of merch purchases through Spotify.* You want to keep them engaged to ensure they continue listening and stay in your active audience.\n\n - __Super listeners:__ These are your most dedicated listeners in the past 28 days. They're also the most likely to keep streaming your music in the next three months, more than any other segment in your total audience. Super listeners are your biggest fans on Spotify and a key measure of fandom.\n\n - __Moderate listeners:__ These are active listeners who intentionally streamed your music multiple times in the past 28 days. Although they're not as engaged as super listeners, there's potential for them to develop into super listeners over time.\n\n - __Light listeners:__ These are active listeners who streamed your music once or a couple of times in the past 28 days. While they're not heavily engaged like moderate or super listeners, there's potential for them to become more engaged over time.\n\n2. __Previously active audience:__ These listeners were part of your active audience in the past two years but haven't intentionally streamed your music in the past 28 days.\n\n3. __Programmed audience:__ These listeners haven't intentionally streamed your music in the past two years. However, at least once in the past two years, they have streamed your music from programmed sources such as editorial playlists, personalized playlists, Radio \u0026 Autoplay, or playlists created by other listeners.\n\nGrowing your active audience, especially super listeners, significantly impacts your streaming numbers and long-term audience retention. However, don't overlook the importance of your previously active and programmed audiences.\n\nListeners in your previously active audience have already shown interest in your music by actively streaming it in the past, making them easier to re-engage. On the other hand, listeners in your programmed audience may be discovering your music for the first time through channels like editorial playlists or radio, so they may be primed to go deeper into your catalog in the future and join your active audience.\n\n## Listener Conversion Metrics\n\nWhen a listener starts streaming your music, they enter one of your audience segments, but that's not necessarily where they'll stay. As they discover your music on Spotify playlists, stream from your artist profile, or save it to their libraries, they transition between segments.\n\nListener conversion metrics track these changes every month, and gauge your success at turning casual listeners into dedicated fans over time.\n\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Seddf8oB0mw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e\n\n- __New listeners:__ These are listeners who hadn't streamed your music on Spotify in the past two years but have now joined your total audience. Now you can measure how many new people your music is reaching each month on Spotify.\n\n- __New active listeners:__ These listeners joined your active audience after not intentionally streaming your music for at least two years. Their active streams might be the first time they’ve listened to your music, or they might have transitioned from streaming from only programmed sources. New active listeners will be included in your active audience numbers.\n\n- __Reactivated listeners:__ These listeners have rejoined your active audience after a period of inactivity of at least one month. As you reactivate more listeners, you'll notice your previously active audience segment shrinking and your active audience growing.\n\n## Share of Streams\n\n![](//images.ctfassets.net/lnhrh9gqejzl/3L0Dx4KyBngY0Dg739Lhe2/f465efe028de58568688c995b859d22e/ToggleTool.png)\n\nUse the share of streams tool to grasp how different segments influence your streaming numbers. This tool provides data on how much each segment contributes to your streams in the past 28 days. By toggling between your share of audience and share of streams, you can see the streams driven by listeners in each segment, helping you understand their importance. \n\nThe data on the Segments tab helps you track your audience across various stages of fandom, from new listeners to loyal fans. Listener conversion metrics create a feedback loop connecting your marketing and release strategies to audience growth and re-engagement, which is essential for building long-term success.\n\nStart getting to know your Spotify audience by checking out the [segments tab](https://artists.spotify.com/c/artist/audience/segments) on Spotify for Artists. \n","modules":[{"title":"Recirculation Module ","headline":"See More ","items":[{"sys":{"type":"Link","linkType":"Entry","id":"5Pq6jcUZQuMdxIonFiTr18"}},{"sys":{"type":"Link","linkType":"Entry","id":"5vh2SL8jxbveY9duEMlWXO"}},{"sys":{"type":"Link","linkType":"Entry","id":"5BMJpuzcHlaR8TV1Zvuhq2"}}],"themeName":"whiteOnBlack","id":"6Y5LvAsVNyGT55qo9Kf5bW","contentType":"relatedStoriesList"}],"indexed":true,"languages":"en-US","id":"4aRKdTLo53P1JYDb9gwHja","contentType":"articlePage"},{"title":"Campaign Kit","description":"Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.","metadataTitle":"Campaign Kit","metadataDescription":"playlist pitching, Marquee, Discovery Mode, and Showcase","urlSlug":"masterclass-campaign-kit","video":{"title":"Campaign Kit: Tools Made for Artists \u0026 Music Marketers","headline":"Campaign Kit: Tools Made for Artists \u0026 Music Marketers","subtext":"Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.","useCustomCta":true,"videoUrl":"https://youtu.be/jeEBSH_sQTo","videoControlColors":{},"id":"AeUcOQdGNbv2JDUF05BWA","contentType":"videoModule"},"thumbnailImage":{"title":"Campaign Kit ","description":"","file":{"url":"//images.ctfassets.net/lnhrh9gqejzl/7GEFU29Zlsbuji1WOZrbwd/7b6621c570cbb0187524390105b6bf70/Bryan_1.jpg","details":{"size":1221849,"image":{"width":1920,"height":1080}},"fileName":"Bryan 1.jpg","contentType":"image/jpeg"}},"modules":[{"title":"Masterclass 3 Related Stories","headline":"Related Stories","items":[{"sys":{"type":"Link","linkType":"Entry","id":"22tLzoAeLeyQXAGHsNnIZL"}},{"sys":{"type":"Link","linkType":"Entry","id":"3hplnmsuWjcfVreOSQPIuF"}},{"sys":{"type":"Link","linkType":"Entry","id":"9a07f2zVZd0ue26WEL860"}}],"themeName":"whiteOnBlack","id":"75Y1rYkwoCN2PJSeGkbeXj","contentType":"relatedStoriesList"}],"indexed":true,"translated":false,"id":"5fy9g1teLnGihRWgO7ghaw","contentType":"videoPage"}],"id":"2JTnH5RwpbSoWzCDkS3DlS","contentType":"linkGridItemsFiveUp"},"id":"5gLnYwrZwoIyMf6ucvBehr","contentType":"linkGrid"},{"title":"GET STARTED | Page breaker","headline":"Ready to claim your Spotify for Artists account?","moduleVersion":"Call to Action","ctaButton":{"title":"Get started","ctaText":"Get started","ctaLink":"https://artists.spotify.com/get-started","id":"7Fky85YQ9D6zWjNew8RLRX","contentType":"ctaButton"},"colors":{"textColor":"#FFFFFF","backgroundColor":"#4100F4"},"id":"3X6BMBQLxQkVUnbcmbDRye","contentType":"pageBreakerModule"}],"socialCard":{"title":"Home_SocialCard","description":"","file":{"url":"//images.ctfassets.net/lnhrh9gqejzl/40tTpHX1YWeibfLkyFQhcM/3e544a0fcb2b02dca9df629203981f78/Features_Home_SocialCard_Renaissance.jpg","details":{"size":3715714,"image":{"width":2033,"height":1080}},"fileName":"Features_Home_SocialCard_Renaissance.jpg","contentType":"image/jpeg"}},"id":"4iKTkQH2z2Tf7tJMHM5uXT","contentType":"landingPage"}}},"page":"/[...urlSlug]","query":{"urlSlug":["home"]},"buildId":"f8o90DOHC7vK2rEYsxBOU","assetPrefix":"https://mrkt.spotifycdn.com/artists-spotify-com","isFallback":false,"isExperimentalCompile":false,"gsp":true,"appGip":true,"locale":"en","locales":["en","ar","zh","cs","nl","fi","fr-CA","fr","de","el","he","hu","id","it","ja","ko","ms","pl","pt","ru","es-419","es","sv","th","tr","vi"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>