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menu-item-type-custom menu-item-object-custom menu-item-44"><a href="/signup/">Sign Up Now</a></li> </ul> <a href="#" class="nav-trigger"><span>Toggle Menu</span></a> </div> </header> <div class="page-content"> <section class="row "> <div class="container"> <div class="grid-row col-2 center-copy"> <div class="gr-entry"> <div class="copy-block"> <h1>The Ultimate Email Design Lookbook</h1> <p><strong>It’s a universal truth: Both good and bad email design is remembered, but for entirely different reasons.</strong></p> <p>And since nearly 3 billion people will be using email to communicate by 2020, you (and your business) can’t afford to be ignored because of poor design choices.</p> <p><img fetchpriority="high" decoding="async" class="size-full wp-image-2409 alignleft" src="https://www.icontact.com/wp-content/uploads/2024/06/email-design-lookbook.png" alt="" width="219" height="283" /></p> </div> </div> <div id="guide" class="gr-entry form-wrapper w-border"> <p><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script><br /> <script> hbspt.forms.create({ region: "na1", portalId: "4638697", formId: "2732b9b9-cc3a-4b69-813a-616c7dd4ade4" }); </script></p> </div> </div> </div> </section> <section class="row silver"> <div class="container"> <div class="grid-row col-2 image-first center-copy"> <div class="gr-entry"> <div class="copy-block"> <h2>What’s in the guide?</h2> <p>We’ve written content calendars to help with your campaign planning, a Subject Line Guide to get your emails noticed, and now we’ve decided to show you the kinds of emails that stand out in the inbox.</p> <p>We pored over thousands and thousands of emails, hand picking each featured design so that there could be some inspiration here for everyone—SMB, entrepreneurs, B2B, B2C—and so that ultimately, even better emails might happen as a result.</p> </div> </div> <div class="gr-entry centered-image"> <img data-src="https://www.icontact.com/wp-content/uploads/2024/06/whats-in-the-guide.webp" loading="lazy" alt="what's in the guide" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550/360;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/06/whats-in-the-guide.webp" loading="lazy" alt="what's in the guide"></noscript> </div> </div> </div> </section> <section class="row silver"> <div class="container article"> <div class="copy-block pb-48"> </div> </div> <div class="container"> <div class="grid-row col-3"> <div class="gr-entry copy-block"> <p><img decoding="async" class="size-full wp-image-2397 aligncenter lazyload" data-src="https://www.icontact.com/wp-content/uploads/2024/06/creports@300x.png" alt="" width="40" height="40" data-srcset="https://www.icontact.com/wp-content/uploads/2024/06/creports@300x.png 168w, https://www.icontact.com/wp-content/uploads/2024/06/creports@300x-150x150.png 150w" data-sizes="(max-width: 40px) 100vw, 40px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 40px; --smush-placeholder-aspect-ratio: 40/40;" /><noscript><img decoding="async" class="size-full wp-image-2397 aligncenter" src="https://www.icontact.com/wp-content/uploads/2024/06/creports@300x.png" alt="" width="40" height="40" srcset="https://www.icontact.com/wp-content/uploads/2024/06/creports@300x.png 168w, https://www.icontact.com/wp-content/uploads/2024/06/creports@300x-150x150.png 150w" sizes="(max-width: 40px) 100vw, 40px" /></noscript></p> <h3 style="text-align: center;">Detailed</h3> <p style="text-align: center;">Broken up into nine different categories, the selected emails feature various strategies and explore the beneficial effects of each component.</p> </div> <div class="gr-entry copy-block"> <p><img decoding="async" class="size-full wp-image-2393 aligncenter lazyload" data-src="https://www.icontact.com/wp-content/uploads/2024/06/automation@300x.png" alt="" width="40" height="40" data-srcset="https://www.icontact.com/wp-content/uploads/2024/06/automation@300x.png 168w, https://www.icontact.com/wp-content/uploads/2024/06/automation@300x-150x150.png 150w" data-sizes="(max-width: 40px) 100vw, 40px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 40px; --smush-placeholder-aspect-ratio: 40/40;" /><noscript><img decoding="async" class="size-full wp-image-2393 aligncenter" src="https://www.icontact.com/wp-content/uploads/2024/06/automation@300x.png" alt="" width="40" height="40" srcset="https://www.icontact.com/wp-content/uploads/2024/06/automation@300x.png 168w, https://www.icontact.com/wp-content/uploads/2024/06/automation@300x-150x150.png 150w" sizes="(max-width: 40px) 100vw, 40px" /></noscript></p> <h3 style="text-align: center;">Instructive</h3> <p style="text-align: center;">Find out how specific design choices communicate depending on the industry and use that insight to your advantage. After all, competition breeds excellence.</p> </div> <div class="gr-entry copy-block"> <p><img decoding="async" class="size-full wp-image-2402 aligncenter lazyload" data-src="https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x.png" alt="" width="40" height="40" data-srcset="https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x.png 167w, https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x-150x150.png 150w" data-sizes="(max-width: 40px) 100vw, 40px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 40px; --smush-placeholder-aspect-ratio: 40/40;" /><noscript><img decoding="async" class="size-full wp-image-2402 aligncenter" src="https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x.png" alt="" width="40" height="40" srcset="https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x.png 167w, https://www.icontact.com/wp-content/uploads/2024/06/re-engagement@300x-150x150.png 150w" sizes="(max-width: 40px) 100vw, 40px" /></noscript></p> <h3 style="text-align: center;">Reproducible</h3> <p style="text-align: center;">Various use case emails are included throughout that are easy to duplicate with our Drag and Drop Editor, or our Design Team if you want further customization.</p> </div> </div> </div> </section> <section class="row blue"> <div class="container article"> <div class="copy-block white centered"> <h2>Forget everything you thought you knew about email design.</h2> </div> <div class="blue-cta-block pt-24"> <div class="bcb-copy centered"> <p><a href="#guide">Download free guide</a></p> </div> </div> </div> </section> </div> <footer class="row m-f"> <div class="container"> <div class="grid-row"> <div class="mf-col"> <a href="https://www.icontact.com/" class="logo">iContact</a> <ul class="nav"> </ul> </div> <div class="mf-col"> <ul id="footer-mc-1" class="nav"> <li 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