How YouTube Prevents Content Piracy

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src="/web/20231005173644im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-gamma-headline"> How does YouTube protect copyrighted content? </span> </h1> <div class="lb-font-body"> <p class="md md-p">We have invested millions of dollars to develop a Copyright Management Suite designed to balance the needs of the entire ecosystem. We work with rightsholders and Creators of all types to match them to the appropriate features based on their specific needs and resources.</p> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="http://web.archive.org/web/20231005173644im_/https://lh3.googleusercontent.com/7vKrMh1AzyjANkAjlwyc309DtS6xSH-WOr9Sax8aKIeVXKSpbrbQIHKPaSBQZyd76xFOAa_uLjtlQOtABPrmyWLLPNOMb66GHYZyrqoEFCQWzMLXhSI=v3-s20-fblur=1,20" srcset="http://web.archive.org/web/20231005173644im_/https://lh3.googleusercontent.com/7vKrMh1AzyjANkAjlwyc309DtS6xSH-WOr9Sax8aKIeVXKSpbrbQIHKPaSBQZyd76xFOAa_uLjtlQOtABPrmyWLLPNOMb66GHYZyrqoEFCQWzMLXhSI=v1-s682 682w, http://web.archive.org/web/20231005173644im_/https://lh3.googleusercontent.com/7vKrMh1AzyjANkAjlwyc309DtS6xSH-WOr9Sax8aKIeVXKSpbrbQIHKPaSBQZyd76xFOAa_uLjtlQOtABPrmyWLLPNOMb66GHYZyrqoEFCQWzMLXhSI=v1-s1024 1024w, http://web.archive.org/web/20231005173644im_/https://lh3.googleusercontent.com/7vKrMh1AzyjANkAjlwyc309DtS6xSH-WOr9Sax8aKIeVXKSpbrbQIHKPaSBQZyd76xFOAa_uLjtlQOtABPrmyWLLPNOMb66GHYZyrqoEFCQWzMLXhSI=v0-s2048 2048w" alt="Safeguarding copyright" aria-hidden="false"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">Our Copyright Management Suite gives rightsholders control of their copyrighted material on YouTube. It is powered by Content ID matching, best-in-class technology used to detect potentially infringing content. It consists of our <a class="md md-a" href="http://web.archive.org/web/20231005173644/https://www.youtube.com/copyright_complaint_form" rel="noopener" target="_blank">public DMCA webform</a>, available to all 2 billion monthly logged-in users who come to YouTube; the <a class="md md-a" href="http://web.archive.org/web/20231005173644/https://support.google.com/youtube/answer/7648743" rel="noopener" target="_blank">Copyright Match Tool</a>, our tool designed specifically for Creators and available to over 2 million of them; and <a class="md md-a" href="http://web.archive.org/web/20231005173644/https://support.google.com/youtube/answer/2797370" rel="noopener" target="_blank">Content ID</a>, our enterprise solution for those with scaled rights management needs like music labels, movie studios, or collecting societies.</p> <p class="md md-p">Content ID and Copyright Match Tool users are automatically notified of user-uploaded videos that may contain their creative work: for Content ID, this is done through reference files provided by the rightsholder; in the case of Copyright Match Tool, users see matches to their own uploads or to videos they've removed through valid copyright takedown notices. Additionally, Content ID users can choose in advance what they want to happen when those videos are detected. Thanks to the different options that Content ID gives copyright owners, it’s not just an anti-piracy solution, but also a revenue-generation tool. YouTube has paid more than $5.5 billion to rights holders from ad revenue alone from content they've claimed and monetized through Content ID.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231005173644/https://support.google.com/youtube/answer/9245819?hl=en&ref_topic=9282364" target="_blank" rel="noreferrer nofollow"> Learn more about YouTube’s Copyright Management Tools <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231005173644/https://www.blog.google/documents/27/How_Google_Fights_Piracy_2018.pdf?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more in the 2018 "How Google Fights Piracy" report <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="http://web.archive.org/web/20231005173644/https://services.google.com/fh/files/misc/hytw_copyright_transparency_report.pdf?hl=en" target="_blank" rel="noreferrer nofollow"> Copyright Transparency Report <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Copyright </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231005173644/https://www.youtube.com/howyoutubeworks/policies/copyright/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Monetization for Creators </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231005173644/https://www.youtube.com/howyoutubeworks/product-features/monetization/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Monetization policies </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20231005173644/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/" "> Read more 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