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(min-width:40em){.featurecontent-module--content--a1e05{padding-inline:80px}}.featurecontent-module--content--active--162aa{opacity:1;pointer-events:auto;transform:translateX(0)}.featurecontent-module--title--7686a{font-size:20px;font-weight:700}.featurecontent-module--subtitle--42936{font-size:14px;margin-top:16px}.featurecontent-module--feature-section--3da2c{display:flex;flex-direction:column;gap:12px;margin-top:16px}.subnav-module--container--ccc63{height:100%;position:relative}.subnavitem-module--item--7c8fb{width:100%}.megamenuv2item-module--button--7825b{margin:0;padding:0;width:100%}.megamenuv2item-module--mega-menu-v2--e12b3{background-color:var(--color-white);display:flex;flex-direction:column;height:100%;left:0;opacity:0;padding-top:30px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%;z-index:1}.megamenuv2item-module--mega-menu-v2--active--10aef{opacity:1;pointer-events:auto;transform:translateX(0)}.megamenuv2item-module--body--8968d{height:100%;position:relative}.megamenucompactitem-module--container--f572f{overflow:hidden;width:100%}.megamenucompactitem-module--button--64598{align-items:center;background-color:var(--color-white);border:none;display:flex;justify-content:space-between;margin:0;outline:none;padding:0;width:100%}.megamenucompactitem-module--list-items--36478{box-sizing:border-box;height:0;overflow:hidden;transition:height .2s linear 0s}.megamenucompactitem-module--list-items--expanded--9916d{overflow:visible}.megamenucompactitem-module--list-container--fc764{display:flex;flex-direction:column;gap:20px;padding-block-end:16px}.megamenucompactitem-module--list-title--5c103{border-block-end:1px solid #dbdbdb;color:#000;font-size:20px;font-weight:600;line-height:20px;margin-block-end:16px;margin-inline:32px 16px;padding-block-end:16px}@media 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#dbdbdb}.mobile-module--container--122da{align-items:center;display:flex;gap:24px;justify-content:space-between;padding:16px}.mobile-module--container--shadow--c74b2{box-shadow:0 4px 10px 0 rgba(0,0,0,.1)}@media screen and (min-width:40em){.mobile-module--container--122da{padding:30px 80px}}.mobile-module--wrapper--5445a{background-color:var(--color-white);display:block;width:100%}@media screen and (min-width:1250px){.mobile-module--wrapper--5445a{display:none}}.mobile-module--menu-button--28ff7{align-items:center;background:none;border:none;display:flex;height:30px;justify-content:center;padding:0;width:30px}.mobile-module--icon--08578{flex-shrink:0;width:16px}.mobile-module--cta-section--dba53{align-items:center;display:flex;gap:10px}.mobile-module--main-logo-container--4fadd{flex:"0 1 auto" 1}.styles-module--circle--670bc{border-radius:50%;display:block;flex:0 0 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12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.36 10.36 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42s2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123m0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.86 4.86 0 0 1-.315-2.99 5.1 5.1 0 0 1 1.517-2.65 5.7 5.7 0 0 1 2.839-1.417 5.9 5.9 0 0 1 3.203.295 5.5 5.5 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788s8.435 18.869 18.83 18.869c10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901m0 7.263c2.609 0 4.713 2.127 4.713 4.722s-2.122 4.721-4.712 4.721-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722m0 23.23a12.75 12.75 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.36 8.36 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785zM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.4 5.4 0 0 0-5.396-5.407 5.4 5.4 0 0 0-5.396 5.407 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269M44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.4 5.4 0 0 0 44.607 0a5.4 5.4 0 0 0-5.396 5.406 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.28 1.28 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653s8.843 19.653 19.74 19.653c10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0m0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4s-4.94-2.215-4.94-4.918 2.225-4.917 4.94-4.917m0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0m-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14s2.317-5.14 5.163-5.14 5.163 2.307 5.163 5.14-2.318 5.14-5.163 5.14M31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29M39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/" data-hydration="false" class="css-15szwfb"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a class="css-15szwfb" href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a href="https://community.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a class="css-15szwfb" href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a class="css-15szwfb" href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a href="https://investors.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a class="css-15szwfb" href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a class="css-15szwfb" href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a class="css-15szwfb" href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a class="css-15szwfb" href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a class="css-15szwfb" href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a class="css-15szwfb" href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a class="css-15szwfb" href="/events/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Events & Webinars</span></div></a><a href="/blog/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Blog</span></div></a><a class="css-15szwfb" href="/cxm/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified-CXM Guide</span></div></a><a class="css-15szwfb" href="/forbes-influential-cmos-2024/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Forbes Influential CMO 2024</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a class="css-15szwfb" href="/services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Services</span></div></a><a class="css-15szwfb" href="/sprinklr-training/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Training</span></div></a><a class="css-15szwfb" href="/agency/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">For Agencies</span></div></a></div></div></div><div class="col-start-1 col-span-1 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Learn how to calculate NPS, how to interpret it and ways to improve your net promoter score.</p></div></div><style data-emotion="css 13axsu">.css-13axsu{box-sizing:border-box;margin:0;min-width:0;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;padding-left:10px;padding-right:10px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}</style><div class="css-13axsu"><style data-emotion="css 4cffwv">.css-4cffwv{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}</style><div class="css-4cffwv"><span>Issac Thomas</span></div><div class="css-4cffwv"><div class="css-vurnku"><span aria-hidden="true" class="css-vurnku"> • </span><span data-published-date="October 8, 2024">October 8, 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.css-o89ftt{--theme-ui-colors-text:#fff;--theme-ui-colors-background:#1F1F1F;--theme-ui-colors-pageType:#fff;}</style><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css 1r6lwt1">.css-1r6lwt1{box-sizing:border-box;margin:0;min-width:0;}.css-1r6lwt1:nth-child(1)>:nth-child(1):is(h2){margin-top:0;}</style><div class="css-1r6lwt1"><style data-emotion="css 1a4vzp3">.css-1a4vzp3{width:100%;background-color:#F9F9F9;border-bottom:12px solid;border-color:var(--theme-ui-colors-primary);border-radius:10px;padding:32px;padding-block:24px 40px;}</style><style data-emotion="css ohsc63">.css-ohsc63{box-sizing:border-box;margin:0;min-width:0;width:100%;background-color:#F9F9F9;border-bottom:12px solid;border-color:var(--theme-ui-colors-primary);border-radius:10px;padding:32px;padding-block:24px 40px;}</style><div class="css-ohsc63"><style data-emotion="css 1fhwqte">.css-1fhwqte{font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-1fhwqte{font-size:30px;}}</style><style data-emotion="css 118rq05">.css-118rq05{box-sizing:border-box;margin:0;min-width:0;font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-118rq05{font-size:30px;}}</style><span class="css-118rq05">Table of Contents</span><style data-emotion="css euomfx">.css-euomfx{margin:0;padding:0;padding-left:1em;}</style><ul class="css-euomfx"><style data-emotion="css 6fty1j">.css-6fty1j{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}@media screen and (min-width: 40em){.css-6fty1j{font-size:18px;}}</style><style data-emotion="css isg4i5">.css-isg4i5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}.css-isg4i5:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}@media screen and (min-width: 40em){.css-isg4i5{font-size:18px;}}</style><a href="#toc-0" class="css-isg4i5"><style data-emotion="css 1h8rase">.css-1h8rase{margin:0;padding:0;margin-top:16px;}.css-1h8rase:hover{cursor:pointer;}@media screen and (min-width: 40em){.css-1h8rase{margin-top:20px;}}</style><li class="css-1h8rase"><span class="css-vurnku">What is a net promoter score?</span></li></a><a href="#toc-1" class="css-isg4i5"><style data-emotion="css 1fpbufe">.css-1fpbufe{margin:0;padding:0;margin-top:8px;margin-left:1em;}.css-1fpbufe:hover{cursor:pointer;}@media screen and (min-width: 40em){.css-1fpbufe{margin-top:10px;}}</style><li class="css-1fpbufe"><span class="css-vurnku">Evolution of NPS in customer service </span></li></a><a href="#toc-2" class="css-isg4i5"><li class="css-1fpbufe"><span class="css-vurnku">Common misconceptions about the net promoter survey</span></li></a><a href="#toc-3" class="css-isg4i5"><li class="css-1fpbufe"><span class="css-vurnku">NPS vs. CSAT vs. CES<!-- --> </span></li></a><a href="#toc-4" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How do you calculate NPS?<!-- --> </span></li></a><a href="#toc-5" class="css-isg4i5"><li class="css-1fpbufe"><span class="css-vurnku">Interpretation of net promoter score<!-- --> </span></li></a><a href="#toc-6" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">5 benefits of using net promoter score in customer service </span></li></a><a href="#toc-7" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to build a net promoter score survey </span></li></a><a href="#toc-8" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to drive business growth by measuring NPS<!-- --> </span></li></a></ul></div><style data-emotion="css mc7llr">.css-mc7llr{box-sizing:border-box;margin:0;min-width:0;margin-top:32px;}@media screen and (min-width: 40em){.css-mc7llr{margin-top:52px;}}</style><div class="css-mc7llr"><style data-emotion="css bw5uqt">.css-bw5uqt{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;padding:0;margin:0;margin-bottom:16px;margin-top:30px;}@media screen and (min-width: 40em){.css-bw5uqt{font-size:30px;margin-top:50px;}}</style><h2 id="toc-0" class="css-bw5uqt"><style data-emotion="css 1qemmfx">.css-1qemmfx{font-weight:700;}</style><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">What is a net promoter score?</span></span></strong></h2><style data-emotion="css 1v7ejua">.css-1v7ejua{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-1v7ejua{font-size:18px;margin-bottom:30px;}}@media screen and (min-width: 52em){.css-1v7ejua{font-size:20px;}}@media screen and (min-width: 64em){.css-1v7ejua{font-size:20px;}}</style><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Net promoter score (NPS) is a metric that quantifies customer loyalty by asking customers how likely they are to recommend a company or product, rated on a 0-10 scale. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It gauges overall customer sentiment towards a brand using a single question, resulting in scores ranging from -100 to +100. You can deploy your NPS survey after specific events (at checkout or website exit) to gauge how consumers feel about your brand at the moment. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">However, unlike metrics like </span></span><style data-emotion="css t7wvwb">.css-t7wvwb{color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;}.css-t7wvwb:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="/cxm/customer-effort-score/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer effort score</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, which solely focus on specific interactions, NPS can also indicate a customer's holistic perception of a brand. A higher score indicates stronger loyalty and satisfaction. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Insights from NPS evaluation bring a certain cultural shift in a business, helping teams work in unison to attain common goals. It provides every contributor with a targeted push that results in maximum </span></span><a href="/cxm/customer-satisfaction/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer satisfaction</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Net promoter score was developed by Fred Reichheld of Bain & Company in 2003 with the intention of providing businesses with a concise tool to understand and </span></span><a href="/blog/building-customer-loyalty/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">enhance customer loyalty</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. However, NPS evaluation becomes all the more meaningful when it is a part of the larger </span></span><a href="https://www.netpromotersystem.com/about/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Net Promoter System</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> that includes follow-up questions and results interpretation. </span></span></p><style data-emotion="css dhax6p">.css-dhax6p{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:600;font-size:20px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-dhax6p{font-size:26px;margin-top:24px;}}</style><h3 id="toc-1" class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Evolution of NPS in customer service </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The Net Promoter Score (NPS) has undergone significant evolution in the customer service world. From 2003 to this day, it has transformed itself from a simple metric into a comprehensive tool for gauging customer loyalty and satisfaction. Initially introduced as a straightforward way to measure customer willingness to recommend a company’s products or services, NPS has expanded its scope and application. Let’s understand it through a timeline. </span></span></p><style data-emotion="css 1tpr3ls">.css-1tpr3ls{box-sizing:border-box;margin:0;min-width:0;padding:1.5rem;padding-bottom:0;background-color:#F9F9F9;border-radius:10px;border:1px solid;border-color:var(--theme-ui-colors-lightGreyBorder);margin-block:10px;}</style><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Evolution of NPS — A Timeline</span></span></strong></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2003: Introduction</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Fred Reichheld, a Bain & Company consultant, introduces the concept of Net Promoter Score in his article, "The One Number You Need to Grow." He proposes NPS as a simple, effective tool for measuring customer loyalty. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2004: Early adoption</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Companies begin adopting NPS to </span></span><a href="/blog/how-to-measure-customer-satisfaction/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">measure customer satisfaction</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> and loyalty. Early adopters include organizations seeking a straightforward metric to gauge and improve customer experiences. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2007: NPS becomes mainstream</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS has gained widespread recognition and adoption across various industries. Books like "The Ultimate Question" by Fred Reichheld further popularize the metric, providing detailed insights into its application. </span></span></p><style data-emotion="css 1da91v9">.css-1da91v9{max-width:100%;padding:0;margin:0;margin-bottom:16px;}</style><img src="//images.ctfassets.net/ukazlt65o6hl/65oZzPLUhw6A3SsczZTYgJ/e6469d6e6fd5a6a1fb09109f41d05c6a/image001.jpg" alt="image001" class="css-1da91v9"/><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2010: Integration with customer experience strategies</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Businesses start integrating NPS into broader customer experience strategies. Companies use NPS not only to measure loyalty but also to drive operational improvements and align their customer service efforts with strategic goals. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2012: Technological advancements</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Advances in technology lead to the development of specialized NPS software and platforms. These tools allow for real-time data collection, analysis, and reporting, making it easier for companies to track and act on NPS feedback.</span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/38AGK9VrwLVsiDcxVdrzTH/7ec49581f8a56c88f76326dc60b66613/image002.png" alt="image002" class="css-1da91v9"/><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2015: NPS and customer feedback ecosystems</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS is integrated into comprehensive customer feedback ecosystems. Companies combine NPS with other metrics and feedback channels (such as Customer Satisfaction Score and Customer Effort Score) to gain a more holistic view of customer experience. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2018: Emphasis on actionable insights</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">There is a growing focus on turning NPS data into actionable insights. Businesses invest in training and processes to ensure that feedback is used effectively to improve service and address customer concerns. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2020: NPS and digital transformation</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The COVID-19 pandemic accelerates digital transformation, leading to an increased emphasis on virtual customer interactions. NPS adapts to new channels and touchpoints, with a greater focus on understanding digital customer journeys. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2023: Advanced analytics and AI integration</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">AI and advanced analytics become integral to NPS. Companies leverage machine learning to predict trends, automate feedback analysis, and personalize responses, enhancing the ability to drive customer-centric improvements. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2024: Focus on comprehensive experience management</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS is part of a broader customer experience management strategy. Organizations use it in conjunction with other metrics and qualitative feedback to create a unified view of customer loyalty, enabling more precise and impactful enhancements to the customer journey. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">This timeline highlights how NPS has evolved from a simple metric to a critical component of comprehensive customer experience strategies, reflecting broader trends in customer service and technology. </span></span></p></div><h3 id="toc-2" class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Common misconceptions about the net promoter survey</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Despite its widespread use, Net Promoter Score (NPS) is often misunderstood. Here, we'll debunk some common myths to provide a clearer understanding of its value and limitations. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Myth 1: NPS can’t predict growth</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">One common misconception is that NPS doesn’t correlate with business growth. In reality, numerous studies have shown a strong link between high NPS scores and revenue growth. Companies that focus on improving their NPS often see financial gains, as the score reflects customer loyalty—a key driver of long-term success. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Myth 2: NPS isn’t actionable</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Some critics argue that NPS is just a number and doesn’t offer actionable insights. While NPS alone is diagnostic, its true power lies in the feedback that accompanies the score. Understanding why customers rate your business the way they do allows you to take targeted actions to address concerns, improve satisfaction, and increase loyalty. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Myth 3: NPS only measures customer experience</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It’s often believed that NPS is solely a customer experience metric. However, NPS is a broader measure of customer loyalty and their willingness to recommend your business. It’s crucial to use NPS alongside other metrics to get a comprehensive view of customer experience and loyalty. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Myth 4: NPS fails to predict loyalty behaviors</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">There’s a misconception that NPS is not a reliable predictor of future customer loyalty. While it's true that multiple questions can provide deeper insights, NPS remains a strong indicator of loyalty when used correctly. By acting on NPS feedback, businesses can cultivate more brand advocates and foster growth. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Myth 5: A high NPS is always good enough</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">A high NPS can look impressive, but it doesn’t tell the whole story. Without understanding what drives those scores, you might miss key opportunities to further enhance customer satisfaction or address hidden issues. NPS should be part of a broader strategy that includes ongoing customer feedback and improvement efforts. </span></span></p><h3 id="toc-3" class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">NPS vs. CSAT vs. CES</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Now that you understand what NPS is, its evolution and the myths involved, let’s understand how it fares in comparison to other customer experience metrics - customer satisfaction (CSAT) and customer effort score (CES). </span></span></p><style data-emotion="css 1t831ri">.css-1t831ri{width:100%;overflow-x:auto;}@media screen and (min-width: 40em){.css-1t831ri{overflow-x:initial;}}</style><style data-emotion="css 1dkjj3b">.css-1dkjj3b{box-sizing:border-box;margin:0;min-width:0;width:100%;overflow-x:auto;}@media screen and (min-width: 40em){.css-1dkjj3b{overflow-x:initial;}}</style><div class="css-1dkjj3b"><style data-emotion="css 16l3ev0">.css-16l3ev0{table-layout:initial;width:initial;border-collapse:separate;border-spacing:0;border:2px solid;border-color:var(--theme-ui-colors-tableBorder);border-radius:15px;overflow:hidden;}@media screen and (min-width: 40em){.css-16l3ev0{table-layout:fixed;width:100%;}}.css-16l3ev0 strong{font-weight:700;font-size:18px;line-height:22px;}.css-16l3ev0 p{font-weight:400;font-size:16px;line-height:19px;margin:0;padding:0;}.css-16l3ev0 td,.css-16l3ev0 th{border:none;}.css-16l3ev0 tr:nth-child(n + 2)>*{border-top:2px solid;border-color:var(--theme-ui-colors-tableBorder);}.css-16l3ev0 tr>:nth-child(n + 2)::before{content:"";position:absolute;height:calc(100% - 20px);width:2px;background-color:var(--theme-ui-colors-tableBorder);top:50%;left:0;-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);}</style><style data-emotion="css 1e2phdk">.css-1e2phdk{width:100%;border-collapse:separate;border-spacing:0;padding:0;margin:0;margin-bottom:16px;table-layout:initial;width:initial;border-collapse:separate;border-spacing:0;border:2px solid;border-color:var(--theme-ui-colors-tableBorder);border-radius:15px;overflow:hidden;}@media screen and (min-width: 40em){.css-1e2phdk{table-layout:fixed;width:100%;}}.css-1e2phdk strong{font-weight:700;font-size:18px;line-height:22px;}.css-1e2phdk p{font-weight:400;font-size:16px;line-height:19px;margin:0;padding:0;}.css-1e2phdk td,.css-1e2phdk th{border:none;}.css-1e2phdk tr:nth-child(n + 2)>*{border-top:2px solid;border-color:var(--theme-ui-colors-tableBorder);}.css-1e2phdk tr>:nth-child(n + 2)::before{content:"";position:absolute;height:calc(100% - 20px);width:2px;background-color:var(--theme-ui-colors-tableBorder);top:50%;left:0;-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);}</style><table class="css-1e2phdk"><tbody><tr><style data-emotion="css 1efbeu7">.css-1efbeu7{background-color:var(--theme-ui-colors-oceanBlue);padding:20px 16px;position:relative;vertical-align:top;}.css-1efbeu7:first-child{padding:20px 16px;}.css-1efbeu7:last-child{padding:20px 16px;}.css-1efbeu7 p{color:white;}</style><style data-emotion="css 1kiy1rh">.css-1kiy1rh{text-align:left;border-bottom-style:solid;border-bottom:1px solid;padding-left:8px;padding-right:8px;padding-top:4px;padding-bottom:4px;margin-top:-1px;background-color:var(--theme-ui-colors-oceanBlue);padding:20px 16px;position:relative;vertical-align:top;}.css-1kiy1rh:first-child{padding-left:0;}.css-1kiy1rh:last-child{padding-right:0;}.css-1kiy1rh:first-child{padding:20px 16px;}.css-1kiy1rh:last-child{padding:20px 16px;}.css-1kiy1rh p{color:white;}</style><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Metric</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Net Promoter Score (NPS)</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Customer Satisfaction (CSAT)</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Customer Effort Score (CES)</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td></tr><tr><style data-emotion="css 1tyl394">.css-1tyl394{padding:30px 16px;vertical-align:top;position:relative;}.css-1tyl394:first-child{padding:30px 16px;}.css-1tyl394:last-child{padding:30px 16px;}.css-1tyl394 p{min-height:1em;}</style><style data-emotion="css 1rtab5y">.css-1rtab5y{text-align:left;border-bottom-style:solid;border-bottom:1px solid;padding-left:8px;padding-right:8px;padding-top:4px;padding-bottom:4px;margin-top:-1px;padding:30px 16px;vertical-align:top;position:relative;}.css-1rtab5y:first-child{padding-left:0;}.css-1rtab5y:last-child{padding-right:0;}.css-1rtab5y:first-child{padding:30px 16px;}.css-1rtab5y:last-child{padding:30px 16px;}.css-1rtab5y p{min-height:1em;}</style><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Purpose</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Measures customer loyalty and likelihood to recommend. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Measures overall satisfaction with a specific product or service. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Measures the ease of experience with a company’s service or product. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Question Asked</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">"How likely are you to recommend our company to a friend or colleague?" </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">"How satisfied are you with [product/service]?" </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">"How easy was it to solve your issue?" </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Scale</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">0-10 (Promoters, Passives, Detractors) </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Typically 1-5 or 1-7 scale (Very dissatisfied to Very satisfied) </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Typically, 1-5 scale (Very difficult to Very easy) </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Focus</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Long-term loyalty </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Immediate satisfaction </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Effort required to resolve an issue </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">When to Use</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To understand overall customer loyalty and the likelihood of word-of-mouth referrals. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">After a transaction or interaction to gauge satisfaction with that specific experience. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">After a support interaction to assess the ease of resolution. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Strengths</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Provides a broad view of customer loyalty and potential for growth. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Simple to understand, direct feedback on a specific experience. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Helps identify friction points in customer service. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Limitations</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Doesn't provide actionable insights on specific issues. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Limited to specific interactions, may not reflect overall sentiment. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">May overlook overall satisfaction, focusing only on ease. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Common Use Cases</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Strategic decisions, brand loyalty, overall performance measurement. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Post-purchase feedback, product/service satisfaction. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Post-customer service interaction, assessing process improvements. </span></span></p></td></tr></tbody></table></div><h2 id="toc-4" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">How do you calculate NPS?</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To calculate your net promoter score, you need to design an NPS survey, which is a single question </span></span><a href="/cxm/customer-survey/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer survey</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> asking, </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">"On a scale of 0 to 10, how likely are you to recommend us to a friend or a relative?" </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/6s5klWnDKMVCZURQGPpUBP/405983f6e5ac49ede26618b38948b832/image003.png" alt="How an NPS survey looks" class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Your score will give you a clear idea of how happy customers are with your service. A customer’s score becomes the basis for classifying them as either promoters, passives or detractors. </span></span></p><style data-emotion="css 1wy8wyo">.css-1wy8wyo{padding:0;margin:0;margin-bottom:40px;list-style-position:outside;list-style-image:none;margin-left:16px;padding-left:revert;color:var(--theme-ui-colors-text);line-height:1.6;font-weight:400;font-size:16px;}@media screen and (min-width: 40em){.css-1wy8wyo{font-size:18px;}}@media screen and (min-width: 52em){.css-1wy8wyo{font-size:20px;}}@media screen and (min-width: 64em){.css-1wy8wyo{font-size:20px;}}</style><ul class="css-1wy8wyo"><style data-emotion="css 15wjw7m">.css-15wjw7m{margin-bottom:8px;padding-left:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-15wjw7m ol{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m ul{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m p{margin-bottom:8px;}</style><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Promoters are satisfied, happy customers who give a score of 9 or above</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: These loyal customers have a high probability of becoming advocates of your brand and are highly satisfied with your offerings. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Passives are satisfied, but not fully engaged customers who give a score of either 7 or 8</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: These customers are neutral and are neither satisfied nor dissatisfied with your offerings. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Detractors are customers unhappy with their experience and give a score between 0 and 6</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: These customers did not like your offerings and are more likely to leave bad reviews or poor feedback about your company. </span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The net promoter score utilizes a scale of 0–10, purposefully designed to avoid ambiguous feedback. While a 0 might be considered overly harsh, rendering little constructive criticism, a 5 out of 5 may be viewed as merely satisfactory, lacking nuance. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">A 0-10 scale, on the other hand, offers a broader spectrum, elucidating precise </span></span><a href="/cxm/customer-sentiment/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer sentiments</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. The wide spectrum helps you understand not just if customers are satisfied, but how much they really like or dislike the product. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">Read more: </span></span></i></strong><a href="/cxm/sentiment-analysis/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><u><span class="css-14us1xl"><span class="css-vurnku">Understand Sentiment Analysis: A Guide</span></span></u></i></strong></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><h3 id="toc-5" class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Interpretation of net promoter score</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To interpret NPS, understand that it is a value determined on a scale of -100 to +100 — not in percentages. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">When NPS is below zero, it indicates that there are more detractors than promoters. Here’s what it means for your business: </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Higher churn rate:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> A negative score may point to a higher likelihood of customers discontinuing your service or product. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Reduced referral potential:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Detractors are less likely to recommend your service, limiting organic growth. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Potential brand damage:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Dissatisfied customers might spread negative word-of-mouth, impacting the </span></span><a href="/blog/online-brand-reputation/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">brand's online reputation</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. </span></span></p></li></ol><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Conversely, a positive NPS indicates more promoters than detractors. It has the following business implications. </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Growth potential:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> A higher volume of promoters can lead to increased referrals, boosting organic growth. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Positive brand perception:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Promoters often champion the brand, have higher </span></span><a href="/cxm/customer-lifetime-value/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer lifetime value</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> and reinforce market reputation. </span></span></p></li></ol><div class="css-1tpr3ls"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">💡</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Pro-tip: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Collecting and acting on customer feedback is crucial for continuous improvement. The perfect client experience management platform should feature an </span></span><a href="/products/customer-service/omnichannel-survey/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">omnichannel survey tool</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> to gather, analyze, and act on customer feedback from various channels. This enables you to address issues and enhance the overall customer experience. </span></span></p></div><h2 id="toc-6" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">5 benefits of using net promoter score in customer service </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS can singlehandedly act as your North Star metric to help you gauge the health of your business. Here is why it’s important. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">1. Better customer focus </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS helps realign your teams with customers at the core of every initiative they take. It helps them work towards the common goal of building a happier, satisfied customer base. Since the very nature of NPS is user feedback, consistent evaluation keeps businesses attuned to the </span></span><a href="/cxm/voice-of-customer/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">voice of the customer</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. This continuous loop of feedback ensures that your business shifts from mere reactive measures to a proactive customer service strategy — anticipating needs and optimizing offerings to align with customer expectations. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2. Risk predictor </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS is about understanding the present and predicting the future. A steady increase in passives, even if detractors are not rising, could signal a potential slide into indifference. On the other hand, detractors are disproportionately responsible for spreading negative word-of-mouth — which is a significant risk. Bain and Company, in fact, claim that detractors are the cause of more than </span></span><a href="https://www.bain.com/insights/the-economics-of-loyalty/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">80%</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> of the negative publicity a brand receives. This foresight allows businesses to act pre-emptively, perhaps by introducing fresh engagement strategies or by re-evaluating what the evolving customer base seeks. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">3. Strategic decision support </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">With the multitude of metrics available to businesses today, it can become daunting to prioritize areas of focus. NPS simplifies this. Should resources be allocated towards improving a product, or should there be more emphasis on </span></span><a href="/blog/after-sales-service/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">after-sales service</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">? A careful analysis of NPS can guide businesses on where to invest next. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">4. Cross-functional alignment </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Since NPS is a holistic measure, its implications span across departments. If customers voice concerns about product usability, it's not just the product team's responsibility. Marketing needs to be aware to align communications and customer service should be prepped for potential queries. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">5. Internal efficiency </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS serves as a barometer for the health of the entire </span></span><a href="/cxm/customer-journey/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer journey</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">.. When customers assign a score, they're not just reflecting a singular experience, but the culmination of all interactions with a brand. Accompanying comments or feedback provides invaluable insights into why customers rated the way they did. This singular metric can pinpoint areas that are underperforming. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">For instance, if a business releases a new product version and the NPS dips, it's a clear signal that the recent update may not have resonated well, allowing for effective course correction. </span></span></p><h2 id="toc-7" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">How to build a net promoter score survey </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">NPS survey is your key tool used to gauge customer loyalty. Crafting a well-thought-out NPS survey ensures that you're not just gathering numbers but actionable insights that can shape your brand's future strategy and enhance customer relationships. Here’s how to create and implement a net promoter score survey: </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 1: Choosing the right platform </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The platform is your foundation. Your choice of platform dictates the depth of insights and actionable data you can obtain. So, instead of basic survey tools, consider using a platform for complete </span></span><a href="/cxm/customer-experience-management/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer experience management</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. A CXM platform doesn't just record scores; it offers a panoramic view of every customer touchpoint, from web visits to customer support interactions. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">For instance, if a detractor had a recent negative customer support interaction, the platform might reveal this, allowing for a more contextual understanding of their score. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 2: Including the right demographic questions </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Demographics can be a powerful tool to segment and interpret data. Knowing that a majority of your detractors are from a particular age group or location can be enlightening. For example, if younger audiences consistently rate you low, perhaps there's a disconnect between your offerings and their expectations. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">However, brevity is key. If you have this data from other sources, like a CRM system, skip this to ensure your survey remains concise. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 3: Devising the core NPS question </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The heart of your survey is asking customers about their likelihood to recommend your service or product. Here are a couple of tips to help you build the most effective core NPS question. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Focus on key interactions: Identify the most impactful </span></span><a href="/blog/customer-touchpoints/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer touchpoints</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> and center your question on that experience. If you're a service provider, it might be post-service feedback; for product-based businesses, it might be post-purchase </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Test and iterate: Before finalizing, test your question in a small group. Get and act on feedback before rolling it out on a larger scale. A/B testing different phrasings can also help identify which resonates most with your audience. </span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">💡</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Growth hack time</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><a href="/products/consumer-intelligence/surveys/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr’s conversational surveys</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> are incredibly easy to set up, with templates and question variations ready to go. </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/7buhtji6aZH1QTfNftTAGA/993580772874205b067c55f6211f9b47/image004.png" alt="Sprinklr conversational survey" class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Do you want to</span></span><span class="css-14us1xl"><span class="css-vurnku"> makes this a global survey? No problem. Here’s what you’ll get with Sprinklr surveys: </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🌍 Translation into over 150 languages—because everyone deserves a say </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🎥 Rich media support to keep things lively </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🔒 Built-in brand compliance—so you don't step on any toes </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">If you’re keen to see how all of this happens, </span></span><a href="/demo-research/" class="css-t7wvwb"><strong class="css-1qemmfx"><u><span class="css-14us1xl"><span class="css-vurnku">contact us for a free demo</span></span></u></strong></a><span class="css-14us1xl"><span class="css-vurnku"> today. </span></span></p></div><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 4: Understanding the “Why” behind the score </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">While the score gives a quantitative measure, the reasons behind it offer qualitative insights. Asking respondents why they chose a particular score paints a clearer picture of their experience. For example, while a score of “2” indicates dissatisfaction, knowing it's because of "long wait times on support calls" offers a tangible action point. Here’s what the two questions would look like: </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/16D5FfU50HxyN7Ts2kPP4q/78a584c73b9a5b8e630052de8567ae6e/image005.png" alt="image005" class="css-1da91v9"/><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 5: Gathering constructive feedback</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Direct feedback is gold. Encourage respondents to share suggestions. Prompt your customers with thought-provoking questions to surface their sentiments that they wouldn’t otherwise bring up. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">For example, responses to “How can we make the payment process simpler for you?” will definitively provide clear direction for improvement. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">By acting on these insights, not only can you enhance the customer experience, but you also show customers that their feedback is valued and impactful. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 6: Seeking permission for further engagement </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Personal follow-ups can make a world of difference, especially with detractors. Ensure that you explicitly ask all respondents for their consent to contact them again, should the need arise. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Imagine a user who's upset due to a defective product delivery. Reaching out directly can help resolve their grievance, potentially altering their overall perception of your brand. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Always seek permission to engage further, ensuring you respect their privacy. If they agree, ensure you have their preferred contact method. </span></span></p><h2 id="toc-8" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">How to drive business growth by measuring NPS</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The value of the NPS is evident in the following examples of </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Magoosh</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> and </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Slack</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">, two companies from distinct sectors. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Magoosh is a renowned online test preparation platform for exams like the GRE, GMAT and TOEFL. When students' anticipated GMAT scores, predicted by Magoosh, differed from their actual results, it sent a wave of concern. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Their NPS reflected this discrepancy. Instead of turning a blind eye, Magoosh delved deeper. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Adjusting the predictive algorithm might yield scores that could seem disheartening to students, potentially affecting their motivation. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Was it then more prudent to maintain the status quo, or risk altering the algorithm? </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Instead of making an abrupt change, Magoosh cleverly altered their feedback approach. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">They refined their prediction algorithm and to gauge its impact, integrated instant feedback mechanisms. By closely monitoring and reacting to their NPS, Magoosh reaffirmed its commitment to its students, ensuring they got the most accurate insights for their upcoming exams. </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/3xDw3fXF7RtdCauAIk6PpH/ce26be2ef340a64e9f75127d37e0078c/image006.png" alt="Magoosh NPS survey" class="css-1da91v9"/><p class="css-1v7ejua"><a href="https://magoosh.com/blog/optimized-student-happiness-using-ab-testing/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Source</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Meanwhile, i</span></span><span class="css-14us1xl"><span class="css-vurnku">n the realm of enterprise communication software, Slack's journey with NPS paints another compelling narrative. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">When Bill Macaitis, Slack’s CMO, underscored the significance of NPS, it wasn't just about gauging satisfaction. For Macaitis, the real success was when users turned evangelists, actively promoting Slack. Beyond mere sign-ups or conversions, he knew the critical value of transforming users into brand champions. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">His idea: CEOs should ask why customers would or wouldn't recommend their brand. It was this perspective that refined Slack's approach to customer experience and propelled its market dominance. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Both Magoosh and Slack illustrate a fundamental truth: NPS isn't just a metric. When interpreted and acted upon with care, it's a catalyst for profound business evolution. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Ready to take your NPS scores to soaring heights?</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Bring the number and the narrative behind your NPS with </span></span><a href="/products/customer-service/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr Service</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. You can: - </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Consolidate feedback from every channel and paint a holistic view of your customers' sentiments. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Use Sprinklr to not just tally scores, but reveal the stories, patterns and actionable insights behind them. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Understand the "why" as much as the "what" — ensuring that you're always tuned into your customers’ voices. </span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">And much more. Curious? </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Get a personalized demo and see what could be done to get a better NPS score. </span></span></p><style data-emotion="css 7qlwoe">.css-7qlwoe{max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and (min-width: 40em){.css-7qlwoe{padding-left:80px;padding-right:80px;}}</style><style data-emotion="css a683xg">.css-a683xg{box-sizing:border-box;margin:0;min-width:0;max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and 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eobdd1">.css-eobdd1{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="css-eobdd1"><style data-emotion="css aqscwe">.css-aqscwe{box-sizing:border-box;margin:0;min-width:0;}</style><div class=" css-aqscwe" data-element-id="body-button-TAKE-A-PERSONALIZED-DEMO-OF-SPRINKLR-SERVICE" data-element-type="body-button">Take a personalized demo of Sprinklr Service</div></div></button></a></div></div><p class="css-1v7ejua"></p><style data-emotion="css 1b5i6x5">.css-1b5i6x5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;margin-top:30px;}@media screen and (min-width: 40em){.css-1b5i6x5{font-size:30px;margin-top:50px;}}</style><p class="css-1b5i6x5">Frequently Asked Questions</p><style data-emotion="css 1ov7qlx">.css-1ov7qlx{max-width:100%;margin:0 auto;padding-top:40px;padding-bottom:40px;padding-left:0;padding-right:0;}@media screen and (min-width: 40em){.css-1ov7qlx{padding-top:40px;padding-bottom:40px;}}</style><style data-emotion="css qaqjas">.css-qaqjas{box-sizing:border-box;margin:0;min-width:0;max-width:100%;margin:0 auto;padding-top:40px;padding-bottom:40px;padding-left:0;padding-right:0;}@media screen and (min-width: 40em){.css-qaqjas{padding-top:40px;padding-bottom:40px;}}</style><div class=" css-qaqjas"><style data-emotion="css 14j251">.css-14j251{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px solid #e5e5e5;padding-bottom:24px;padding-top:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-14j251 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-14j251 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-14j251 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-14j251 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-14j251 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-14j251 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-14j251 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-14j251"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">How often should NPS surveys be conducted? </div><style data-emotion="css i2ilph">.css-i2ilph{box-sizing:border-box;margin:0;min-width:0;width:18px;height:18px;}</style><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css 13wlcwi">.css-13wlcwi{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-13wlcwi{margin-bottom:30px;}}</style><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">NPS surveys should be conducted regularly—typically quarterly or biannually—to accurately gauge customer sentiment and track changes over time, ensuring timely insights into customer loyalty and satisfaction. </span></span></p></div></div></div></div></div><style data-emotion="css bv9gu5">.css-bv9gu5{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px solid #e5e5e5;padding-bottom:24px;padding-top:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-bv9gu5 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-bv9gu5 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-bv9gu5 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-bv9gu5 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-bv9gu5 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-bv9gu5 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-bv9gu5 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What are the limitations of the Net Promoter Score? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">NPS has limitations, including its simplicity, which can overlook nuanced feedback, and potential biases in responses. It may not capture all aspects of customer experience or address underlying issues fully. </span></span></p></div></div></div></div></div><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What is a good response rate for NPS surveys? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">A good response rate for NPS surveys is typically 10-30%. Higher rates can indicate more engaged customers and provide more reliable insights into overall customer sentiment and loyalty. </span></span></p></div></div></div></div></div><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">Can NPS be effectively used in different industries and business sizes? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Yes, NPS can be effectively used across various industries and business sizes. Its simplicity and focus on customer loyalty make it versatile and applicable for assessing satisfaction and driving improvements in diverse contexts. </span></span></p></div></div></div></div></div><style data-emotion="css psaf79">.css-psaf79{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:none;padding-bottom:0;padding-top:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-psaf79 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-psaf79 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-psaf79 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-psaf79 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-psaf79 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-psaf79 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-psaf79 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-psaf79 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-psaf79 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-psaf79 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-psaf79"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">Can Net Promoter Score predict business growth? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">NPS can indicate potential business growth by highlighting customer loyalty and satisfaction trends. High scores often correlate with growth, but they should be combined with other metrics for a comprehensive view of business performance. </span></span></p></div></div></div></div></div></div></div></div></div></div><style data-emotion="css rjvkoz">@media screen and (min-width: 64em){.css-rjvkoz{min-width:200px;}}</style><style data-emotion="css 1jojecn">.css-1jojecn{box-sizing:border-box;margin:0;min-width:0;}@media screen and (min-width: 64em){.css-1jojecn{min-width:200px;}}</style><div class="scn-post-page-sticky-column css-1jojecn"><style data-emotion="css 1ugryg9">.css-1ugryg9{box-sizing:border-box;margin:0;min-width:0;position:-webkit-sticky;position:sticky;top:150px;}</style><div class="css-1ugryg9"><style data-emotion="css 1reqbl1">.css-1reqbl1{grid-template-columns:1fr;grid-column-gap:64px;grid-row-gap:48px;padding-top:40px;padding-bottom:40px;position:relative;}@media screen and (min-width: 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750w,https://images.ctfassets.net/ukazlt65o6hl/6Frc9xQEjCZEZ7WrpAImE9/db6b219b719faca5db98deaabe7a31d6/Banner-Call_Center_Metrics.jpeg?w=1080&h=605&fl=progressive&q=70&fm=jpg 1080w,https://images.ctfassets.net/ukazlt65o6hl/6Frc9xQEjCZEZ7WrpAImE9/db6b219b719faca5db98deaabe7a31d6/Banner-Call_Center_Metrics.jpeg?w=1366&h=766&fl=progressive&q=70&fm=jpg 1366w,https://images.ctfassets.net/ukazlt65o6hl/6Frc9xQEjCZEZ7WrpAImE9/db6b219b719faca5db98deaabe7a31d6/Banner-Call_Center_Metrics.jpeg?w=1920&h=1076&fl=progressive&q=70&fm=jpg 1920w" alt="15 Call Center Metrics Every Manager Should Track "/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/ukazlt65o6hl/6Frc9xQEjCZEZ7WrpAImE9/db6b219b719faca5db98deaabe7a31d6/Banner-Call_Center_Metrics.jpeg?w=750&h=420&q=70&fm=webp 750w,https://images.ctfassets.net/ukazlt65o6hl/6Frc9xQEjCZEZ7WrpAImE9/db6b219b719faca5db98deaabe7a31d6/Banner-Call_Center_Metrics.jpeg?w=1080&h=605&q=70&fm=webp 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64em){.css-1vgvajx{line-height:28px;}}</style><style data-emotion="css 1gzxdjt">.css-1gzxdjt{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:700;font-size:18px;padding:0;margin:0;margin-bottom:16px;line-height:25px;}@media screen and (min-width: 40em){.css-1gzxdjt{font-size:20px;}}@media screen and (min-width: 40em){.css-1gzxdjt{line-height:28px;}}@media screen and (min-width: 52em){.css-1gzxdjt{line-height:28px;}}@media screen and (min-width: 64em){.css-1gzxdjt{line-height:28px;}}</style><p class="css-1gzxdjt"><style data-emotion="css cdcnig">.css-cdcnig{color:var(--theme-ui-colors-text);border:none;}.css-cdcnig:hover{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-primary);}</style><style data-emotion="css 1gre8gk">.css-1gre8gk{position:relative;font-weight:700;color:var(--theme-ui-colors-primary);font-size:inherit;cursor:pointer;padding-top:6px;padding-bottom:4px;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:.2s border-bottom-color;transition:.2s border-bottom-color;border-bottom:2px solid transparent;color:var(--theme-ui-colors-text);border:none;}.css-1gre8gk:hover{color:var(--theme-ui-colors-secondary);-webkit-transition:.2s border-bottom-color;transition:.2s border-bottom-color;border-bottom-color:var(--theme-ui-colors-secondary);}.css-1gre8gk:hover svg path{fill:var(--theme-ui-colors-secondary);}.css-1gre8gk svg path{fill:var(--theme-ui-colors-primary);}.css-1gre8gk:hover{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-primary);}</style><a href="/blog/call-center-metrics/" data-hydration="false" class="css-1gre8gk">15 Call Center Metrics Every Manager Should Track </a></p></div><style data-emotion="css 1826rvv">.css-1826rvv{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;}</style><style data-emotion="css x58lzi">.css-x58lzi{box-sizing:border-box;margin:0;min-width:0;overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;}</style><div class="css-x58lzi"><style data-emotion="css mzftj5">.css-mzftj5{color:#646470;font-size:14px;line-height:20px;margin-bottom:16px;}@media screen and (min-width: 40em){.css-mzftj5{font-size:16px;line-height:26px;margin-bottom:20px;}}@media screen and (min-width: 52em){.css-mzftj5{font-size:16px;line-height:26px;}}@media screen and (min-width: 64em){.css-mzftj5{font-size:16px;line-height:26px;}}</style><style data-emotion="css 1wrzx82">.css-1wrzx82{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:16px;font-size:16px;color:#646470;font-size:14px;line-height:20px;margin-bottom:16px;}@media screen and (min-width: 40em){.css-1wrzx82{font-size:18px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 40em){.css-1wrzx82{font-size:16px;line-height:26px;margin-bottom:20px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:16px;line-height:26px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:16px;line-height:26px;}}</style><p class="css-1wrzx82">Learn about key call center metrics, including their formulas, interpretation and tips for improvement. Discover how to assess call center metric monitoring tools.</p></div><style data-emotion="css t7uv1d">.css-t7uv1d{margin-top:auto;}</style><style data-emotion="css x9wzbt">.css-x9wzbt{box-sizing:border-box;margin:0;min-width:0;margin-top:auto;}</style><div class="css-x9wzbt"><style data-emotion="css 1dkadsy">.css-1dkadsy{font-size:14px;font-weight:400;margin-bottom:6px;margin-top:4px;}@media screen and (min-width: 40em){.css-1dkadsy{font-size:16px;}}</style><p class="css-1dkadsy"><a href="/blog/author/rohan/" data-hydration="false" class="css-1gre8gk"><style data-emotion="css 7f3d9a">.css-7f3d9a{font-weight:600;}</style><span class="css-7f3d9a">Rohan C</span></a><span>, </span><a href="/blog/author/jayadeep-subhashis/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Jayadeep Subhashis</span></a><span></span><br/>August 9, 2024<span aria-hidden="true"> • </span>12<!-- --> <!-- -->min read</p></div></div></div></div><div class="css-m6kext"><div class="css-147oogm"><a href="/blog/customer-engagement-strategies/" data-hydration="false" class="css-1iweejv"><div class="css-1dxkxf8"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper css-17i3u8z"><div aria-hidden="true" style="padding-top:56.043956043956044%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear" decoding="async" src="data:image/jpeg;base64,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" alt=""/><picture><source 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src="https://images.ctfassets.net/ukazlt65o6hl/FupqnjjK0wi5lNJ1Q318g/8184999f5be32d5cb5b4f032c49bb8a3/Banner_-_Customer_Engagement_Strategies.jpeg?w=750&h=420&fl=progressive&q=70&fm=jpg" srcSet="https://images.ctfassets.net/ukazlt65o6hl/FupqnjjK0wi5lNJ1Q318g/8184999f5be32d5cb5b4f032c49bb8a3/Banner_-_Customer_Engagement_Strategies.jpeg?w=750&h=420&fl=progressive&q=70&fm=jpg 750w,https://images.ctfassets.net/ukazlt65o6hl/FupqnjjK0wi5lNJ1Q318g/8184999f5be32d5cb5b4f032c49bb8a3/Banner_-_Customer_Engagement_Strategies.jpeg?w=1080&h=605&fl=progressive&q=70&fm=jpg 1080w,https://images.ctfassets.net/ukazlt65o6hl/FupqnjjK0wi5lNJ1Q318g/8184999f5be32d5cb5b4f032c49bb8a3/Banner_-_Customer_Engagement_Strategies.jpeg?w=1366&h=766&fl=progressive&q=70&fm=jpg 1366w,https://images.ctfassets.net/ukazlt65o6hl/FupqnjjK0wi5lNJ1Q318g/8184999f5be32d5cb5b4f032c49bb8a3/Banner_-_Customer_Engagement_Strategies.jpeg?w=1920&h=1076&fl=progressive&q=70&fm=jpg 1920w" alt="8 Customer Engagement Strategies for Firms in 2024"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="css-1wczyde"><a href="/blog/category/customer-service/" data-hydration="false" class="css-2oza9p"><span class="css-5zx8pm">Customer Service</span></a><div class="css-1fwsh6q"><p class="css-1gzxdjt"><a href="/blog/customer-engagement-strategies/" data-hydration="false" class="css-1gre8gk">8 Customer Engagement Strategies for Firms in 2024</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">Learn about effective customer engagement strategies used by top brands in 2024. Discover examples and expert tips essential for every marketer. Read more.</p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/vidhya-krishnan/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Vidhya Krishnan</span></a><span>, </span><a href="/blog/author/jayadeep-subhashis/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Jayadeep Subhashis</span></a><span></span><br/>August 9, 2024<span aria-hidden="true"> • </span>10<!-- --> <!-- -->min read</p></div></div></div></div><div class="css-m6kext"><div class="css-147oogm"><a href="/blog/customer-orientation/" data-hydration="false" class="css-1iweejv"><div class="css-1dxkxf8"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper css-17i3u8z"><div aria-hidden="true" style="padding-top:66.6598611678236%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear" decoding="async" 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750w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1080&h=720&q=70&fm=webp 1080w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1366&h=911&q=70&fm=webp 1366w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1920&h=1280&q=70&fm=webp 1920w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg" data-srcset="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg 750w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1080&h=720&fl=progressive&q=70&fm=jpg 1080w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1366&h=911&fl=progressive&q=70&fm=jpg 1366w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1920&h=1280&fl=progressive&q=70&fm=jpg 1920w" alt="Customer Orientation: An 8-Step Guide (+ Examples)"/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&q=70&fm=webp 750w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1080&h=720&q=70&fm=webp 1080w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1366&h=911&q=70&fm=webp 1366w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1920&h=1280&q=70&fm=webp 1920w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg" srcSet="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg 750w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1080&h=720&fl=progressive&q=70&fm=jpg 1080w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1366&h=911&fl=progressive&q=70&fm=jpg 1366w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1920&h=1280&fl=progressive&q=70&fm=jpg 1920w" alt="Customer Orientation: An 8-Step Guide (+ Examples)"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="css-1wczyde"><a href="/blog/category/customer-service/" data-hydration="false" class="css-2oza9p"><span class="css-5zx8pm">Customer Service</span></a><div class="css-1fwsh6q"><p class="css-1gzxdjt"><a href="/blog/customer-orientation/" data-hydration="false" class="css-1gre8gk">Customer Orientation: An 8-Step Guide (+ Examples)</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">Customer orientation is aligning your business to meet customer needs and requirements. Explore an eight-step implementation guide with tips and examples. </p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/bhavya-aggarwal/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Bhavya Aggarwal</span></a><span>, </span><a href="/blog/author/jayadeep-subhashis/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Jayadeep Subhashis</span></a><span></span><br/>August 9, 2024<span aria-hidden="true"> • </span>11<!-- --> <!-- -->min read</p></div></div></div></div></div></div></div></main></div><div class="website-component pt-20 tablet-sm:pt-[120px] desktop-sm:pt-40 desktop-lg:pt-[200px]"><div class="relative z-10 h-[1px] translate-y-[1px]"><div class="w-full absolute top-0 -z-10 [--curve-height:var(--mobile-curve-height)] tablet:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" 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4.922c2.796 0 5.061-2.203 5.061-4.922 0-2.72-2.265-4.922-5.061-4.922m0 8.113c-1.815 0-3.286-1.43-3.286-3.195s1.47-3.195 3.286-3.195c1.815 0 3.285 1.43 3.285 3.195s-1.47 3.195-3.285 3.195M15.402 6.342c.652 0 1.181-.514 1.181-1.149 0-.634-.529-1.149-1.181-1.149s-1.181.515-1.181 1.15.529 1.148 1.181 1.148"></path></svg></div></a></div></div></section><section class="flex-[9] desktop-sm:pb-10 desktop-lg:pb-14 desktop-sm:ps-10 desktop-lg:ps-14"><div class="block desktop-sm:hidden"><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Products</p><svg 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transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Resources</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="hidden desktop-sm:flex desktop-sm:justify-between gap-x-10"><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Products</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb">Sprinklr Service</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb">Sprinklr Insights</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb">Sprinklr Marketing</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb">Sprinklr Social</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/platform/" data-hydration="false" class="css-15szwfb">Unified CXM Platform</a></li></ul></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Solutions</p><div class="grid gap-5 text-silverGray desktop-sm:grid-cols-1 desktop-sm:gap-y-2 desktop-sm:border-0 grid-cols-1 tablet-sm:pt-6 desktop-sm:pt-6 border-t border-cometBlack"><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 auto-cols-fr max-desktop-sm:grid-flow-col"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Industries</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CPG</span></a></li><li class="block hover:underline"><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Financial Services</span></a></li><li class="block hover:underline"><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Government</span></a></li><li class="block hover:underline"><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Retail</span></a></li><li class="block hover:underline"><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Technology</span></a></li><li class="block hover:underline"><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Telecommunication</span></a></li><li class="block hover:underline"><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Travel & Hospitality</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Teams</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Marketing</span></a></li><li class="block hover:underline"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li></ul></div></div></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Company</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/our-story/" data-hydration="false" class="css-15szwfb">Our Story</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/newsroom/">Newsroom</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/partners/">Partners</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/careers/" data-hydration="false" class="css-15szwfb">Careers</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/culture-talent/">Culture & Talent</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="https://investors.sprinklr.com/" class="css-1kjd7d1">Investor Relations</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/trust/">Security & Privacy</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/stories/" data-hydration="false" class="css-15szwfb">Customer Stories</a></li></ul><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 desktop-sm:mt-8"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Support</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Developer Portal</span></a></li><li class="block hover:underline"><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Integrations</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/help/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Help Center</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/contact-us/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Us</span></a></li></ul></div></div></div></div><div class="flex flex-col w-[140px] desktop-lg:w-[200px]"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Resources</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/analyst-reports/">Analyst Reports</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/demo-center/">Sprinklr Demo Center</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="https://www.sprinklr.com/cx-wise/#home" class="css-1kjd7d1">Podcasts</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/blog/" data-hydration="false" class="css-15szwfb">Blog</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/cxm/">Guides</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/resources/">eBooks</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/events/">Events & Webinars</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/lp/socialverse2023/">Masterclass</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/services/">Services</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/sprinklr-training/">Training</a></li></ul></div></div><div class="flex flex-col gap-8 w-[140px] desktop-lg:w-[200px]"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Social Media Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/social-listening/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Listening Guide</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/social-media-monitoring/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Monitoring</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/social-media-management/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Management</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/social-media-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Glossary</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Customer Service Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/ccaas/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CCaaS Guide</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/what-is-customer-service/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/contact-center-ai/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Center AI (CCAI)</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/customer-service-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service Glossary</span></a></li></ul></div></div></div></section></div><section class="flex flex-col desktop-sm:flex-row desktop-sm:justify-between items-start desktop-sm:items-center pt-14 desktop-sm:pt-6 desktop-lg:pt-10 text-silverGray"><a href="/" data-hydration="false" class="css-15szwfb"><svg xmlns="http://www.w3.org/2000/svg" width="124" 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